The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 3 months to 28 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
London / City of London
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 85 72 69
Rank change year-on-year -13 -3  
Contract jobs citing Marketing 84 99 154
As % of all contract IT jobs advertised in the City of London 2.57% 2.94% 2.68%
As % of the General category 4.76% 5.49% 5.11%
Number of daily rates quoted 55 69 115
Median daily rate £400 £425 £375
Median daily rate % change year-on-year -5.88% +13.33%  
90% offered a daily rate of more than £275 £213 £263
10% offered a daily rate of more than £533 £700 £575
UK excluding London median daily rate £425 £375 £350
% change year-on-year +13.33% +7.14%  
Number of hourly rates quoted 1 3 8
Median hourly rate £21.16 £20.00 £19.72
Median hourly rate % change year-on-year +5.77% +1.44%  
90% offered a hourly rate of more than £20.09 £19.00 £10.00
10% offered a hourly rate of more than £22.22 £30.00 £24.50
UK excluding London median hourly rate £20.00 £18.50 £20.00
% change year-on-year +8.10% -7.50%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

General Skills
City of London
Contract job vacancies with a requirement for common skills 1765 1802 3013
As % of all contract IT job vacancies advertised in the City of London 54.09% 53.52% 52.48%
Number of daily rates quoted 2531 2448 3914
Median daily rate £538 £500 £488
Median daily rate % change year-on-year +7.50% +2.56%  
90% offered a daily rate of more than £363 £313 £310
10% offered a daily rate of more than £688 £700 £650
UK excluding London median daily rate £413 £400 £398
% change year-on-year +3.12% +0.62%  
Number of hourly rates quoted 25 31 52
Median hourly rate £15.00 £20.00 £21.00
Median hourly rate % change year-on-year -25.00% -4.76%  
90% offered a hourly rate of more than £12.86 £11.25 £10.00
10% offered a hourly rate of more than £22.22 £32.25 £41.29
UK excluding London median hourly rate £30.00 £25.00 £22.50
% change year-on-year +20.00% +11.11%  

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the City of London.

Contractor daily rate trend for Marketing in the City of London

Marketing
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Marketing in the City of London over the 3 months to 28 June 2017.

Contractor daily rate histogram for Marketing in the City of London

Marketing
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the City of London.

Contractor hourly rate trend for Marketing in the City of London

For the 6 months to 28 June 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Marketing.

1 55 (31.25%) Agile Software Development
2 39 (22.16%) Finance
2 39 (22.16%) Digital Marketing
3 35 (19.89%) HTML
3 35 (19.89%) SQL
4 33 (18.75%) Business Intelligence
5 29 (16.48%) JavaScript
6 28 (15.91%) Stakeholder Management
7 27 (15.34%) Analytics
8 26 (14.77%) CSS
8 26 (14.77%) Degree
9 23 (13.07%) CMS
9 23 (13.07%) CRM
10 20 (11.36%) Microsoft
11 18 (10.23%) E-Commerce
11 18 (10.23%) Analytical Skills
12 17 (9.66%) User Experience
12 17 (9.66%) Adobe
12 17 (9.66%) Project Management
12 17 (9.66%) Telecoms
12 17 (9.66%) Google
13 16 (9.09%) PHP
14 15 (8.52%) .NET
14 15 (8.52%) SAP
14 15 (8.52%) MVC
14 15 (8.52%) Migration
14 15 (8.52%) Digital Economy
15 14 (7.95%) Content Management
15 14 (7.95%) Advertising
15 14 (7.95%) MySQL

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 23 (13.07%) CMS
2 11 (6.25%) Adobe Experience Manager
3 9 (5.11%) Drupal
4 6 (3.41%) Elasticsearch
4 6 (3.41%) Sitecore CMS
5 5 (2.84%) SAS
5 5 (2.84%) WordPress
6 4 (2.27%) Apache
6 4 (2.27%) EPiServer
7 3 (1.70%) Apache Spark
8 2 (1.14%) Confluence
9 1 (0.57%) Apache Solr
9 1 (0.57%) IPython
9 1 (0.57%) Jupyter
9 1 (0.57%) Umbraco
9 1 (0.57%) WebSphere
Applications
1 7 (3.98%) Microsoft Excel
2 5 (2.84%) Microsoft PowerPoint
3 4 (2.27%) Microsoft Office
3 4 (2.27%) SPSS
4 3 (1.70%) Microsoft Project
4 3 (1.70%) Photoshop
5 2 (1.14%) MS Visio
5 2 (1.14%) Stata
Business Applications
1 12 (6.82%) SAP Oil and Gas
2 6 (3.41%) Eloqua
3 4 (2.27%) Magento
4 2 (1.14%) Dynamics CRM
4 2 (1.14%) SAP CRM
4 2 (1.14%) SAP Hybris
5 1 (0.57%) FastStats
5 1 (0.57%) Salesforce.com CRM
5 1 (0.57%) SessionCam
5 1 (0.57%) Siebel CRM
5 1 (0.57%) Social Studio
5 1 (0.57%) WebTrends
Cloud Services
1 13 (7.39%) Amazon AWS
2 10 (5.68%) Google Analytics
3 8 (4.55%) Microsoft Azure
4 6 (3.41%) Adobe Analytics
5 4 (2.27%) Cloud Computing
6 3 (1.70%) GitHub
6 3 (1.70%) MailChimp
7 2 (1.14%) AdWords
7 2 (1.14%) Salesforce Sales Cloud
8 1 (0.57%) Amazon CloudWatch
8 1 (0.57%) AWS CloudFormation
8 1 (0.57%) Basecamp
8 1 (0.57%) Datadog
8 1 (0.57%) Dynamics 365
8 1 (0.57%) Google Cloud Platform
8 1 (0.57%) Google Play
8 1 (0.57%) iTunes
8 1 (0.57%) Oracle CX
8 1 (0.57%) Salesforce Service Cloud
8 1 (0.57%) Silverpop
Communications & Networking
1 4 (2.27%) Internet
1 4 (2.27%) Intranet
1 4 (2.27%) Wi-Fi
2 2 (1.14%) Cisco ASA
2 2 (1.14%) DHCP
2 2 (1.14%) DNS
2 2 (1.14%) Firewall
2 2 (1.14%) FTP
2 2 (1.14%) SAN
2 2 (1.14%) SMTP
3 1 (0.57%) HTTP
3 1 (0.57%) Network Security
3 1 (0.57%) SMS
Database & Business Intelligence
1 14 (7.95%) MySQL
2 10 (5.68%) MongoDB
2 10 (5.68%) SQL Server
3 8 (4.55%) Data Warehouse
3 8 (4.55%) NoSQL
4 7 (3.98%) Power BI
5 6 (3.41%) Big Data
6 5 (2.84%) Azure SQL Database
6 5 (2.84%) Hadoop
7 4 (2.27%) Azure SQL Data Warehouse
7 4 (2.27%) Relational Database
8 3 (1.70%) Couchbase
8 3 (1.70%) Qlik Sense
8 3 (1.70%) Redis
9 2 (1.14%) PostgreSQL
9 2 (1.14%) SQL Server 2008
9 2 (1.14%) SQL Server 2012
10 1 (0.57%) QlikView
10 1 (0.57%) SQL Server 2005
10 1 (0.57%) SQL Server Reporting Services
Development Applications
1 12 (6.82%) Git (software)
2 10 (5.68%) JIRA
3 6 (3.41%) gulp
4 4 (2.27%) Grunt
4 4 (2.27%) Jenkins
4 4 (2.27%) Mocha
4 4 (2.27%) Sinon.JS
4 4 (2.27%) Visual Studio
5 3 (1.70%) Bower
5 3 (1.70%) Karma Test Runner
5 3 (1.70%) Protractor
5 3 (1.70%) Selenium
5 3 (1.70%) Team Foundation Server
6 2 (1.14%) Dreamweaver
6 2 (1.14%) Travis CI
7 1 (0.57%) ERwin
7 1 (0.57%) Maven
7 1 (0.57%) NUnit
7 1 (0.57%) Subversion
7 1 (0.57%) Talend Open Studio
General
1 39 (22.16%) Finance
2 17 (9.66%) Telecoms
3 15 (8.52%) Digital Economy
4 14 (7.95%) Advertising
5 12 (6.82%) Electronics
5 12 (6.82%) Manufacturing
6 11 (6.25%) Retail
7 8 (4.55%) Banking
7 8 (4.55%) Law
8 6 (3.41%) Publishing
9 4 (2.27%) Back Office
9 4 (2.27%) Legal
10 2 (1.14%) French Language
11 1 (0.57%) Billing
11 1 (0.57%) Financial Institution
11 1 (0.57%) Front Office
11 1 (0.57%) Games
11 1 (0.57%) Investment Banking
11 1 (0.57%) Multimedia
11 1 (0.57%) Thai Language
Job Titles
1 48 (27.27%) Developer
2 31 (17.61%) Analyst
3 24 (13.64%) Project Manager
4 19 (10.80%) Business Analyst
5 9 (5.11%) .NET Developer
5 9 (5.11%) Marketing Manager
6 8 (4.55%) Drupal Developer
7 7 (3.98%) Consultant
7 7 (3.98%) PHP Developer
8 6 (3.41%) Digital Analyst
8 6 (3.41%) Front End Developer (Client-Side Developer)
8 6 (3.41%) HTML Developer
8 6 (3.41%) JavaScript Developer
8 6 (3.41%) Product Owner
8 6 (3.41%) Senior Developer
8 6 (3.41%) Technical Leader
9 5 (2.84%) Digital Business Analyst
9 5 (2.84%) Digital Project Manager
9 5 (2.84%) E-Commerce Manager
9 5 (2.84%) Senior .NET Developer
Libraries, Frameworks & Software Standards
1 35 (19.89%) HTML
2 26 (14.77%) CSS
3 15 (8.52%) .NET
4 14 (7.95%) HTML5
4 14 (7.95%) jQuery
5 13 (7.39%) XML
6 8 (4.55%) .NET Framework
6 8 (4.55%) AngularJS
6 8 (4.55%) Entity Framework
7 7 (3.98%) ASP.NET Web API
7 7 (3.98%) CSS3
7 7 (3.98%) Symfony
8 6 (3.41%) Sass
9 5 (2.84%) ASP.NET
9 5 (2.84%) RESTful
9 5 (2.84%) Twitter Bootstrap
9 5 (2.84%) WPF
10 4 (2.27%) ASP.NET MVC
10 4 (2.27%) Ember.js
10 4 (2.27%) LINQ
Miscellaneous
1 18 (10.23%) Analytical Skills
2 17 (9.66%) User Experience
3 9 (5.11%) Social Media
4 8 (4.55%) NHS
5 6 (3.41%) Greenfield Project
6 5 (2.84%) Computer Science
7 4 (2.27%) Contactless
7 4 (2.27%) Management Information System
7 4 (2.27%) Private Cloud
8 3 (1.70%) Cloud Native
8 3 (1.70%) Mobile App
9 2 (1.14%) Clustering
9 2 (1.14%) Digital Media
10 1 (0.57%) Equities
10 1 (0.57%) Fixed Income
10 1 (0.57%) FMCG
10 1 (0.57%) Mobile Banking
10 1 (0.57%) Photography
10 1 (0.57%) Taxonomies
10 1 (0.57%) Video on Demand
Operating Systems
1 7 (3.98%) Linux
2 5 (2.84%) Windows
3 3 (1.70%) Android
4 2 (1.14%) Windows 8
4 2 (1.14%) Windows Server 2003
4 2 (1.14%) Windows Server 2008
4 2 (1.14%) Windows XP
5 1 (0.57%) Apple iOS
5 1 (0.57%) Mac OS X
5 1 (0.57%) Unix
5 1 (0.57%) Windows 10
5 1 (0.57%) Windows Server
Processes & Methodologies
1 55 (31.25%) Agile Software Development
2 39 (22.16%) Digital Marketing
3 33 (18.75%) Business Intelligence
4 28 (15.91%) Stakeholder Management
5 27 (15.34%) Analytics
6 23 (13.07%) CRM
7 18 (10.23%) E-Commerce
8 17 (9.66%) Project Management
9 15 (8.52%) Migration
9 15 (8.52%) MVC
10 14 (7.95%) Content Management
11 13 (7.39%) User Stories
12 12 (6.82%) Programme Management
12 12 (6.82%) SEO
12 12 (6.82%) TDD
12 12 (6.82%) Time Management
13 11 (6.25%) Scrum
14 9 (5.11%) BDD
14 9 (5.11%) Front End Development
14 9 (5.11%) Marketing Automation
Programming Languages
1 35 (19.89%) SQL
2 29 (16.48%) JavaScript
3 16 (9.09%) PHP
4 12 (6.82%) C#
5 11 (6.25%) Java
6 8 (4.55%) Python
7 5 (2.84%) C
7 5 (2.84%) R
8 4 (2.27%) Ruby
9 3 (1.70%) TypeScript
10 2 (1.14%) Bash Shell
10 2 (1.14%) MATLAB
11 1 (0.57%) Apex Code
11 1 (0.57%) C++
11 1 (0.57%) Groovy
11 1 (0.57%) PL/SQL
11 1 (0.57%) Scala
11 1 (0.57%) Shell Script
11 1 (0.57%) VBA
Qualifications
1 26 (14.77%) Degree
2 9 (5.11%) Security Cleared
3 8 (4.55%) SC Cleared
4 3 (1.70%) Computer Science Degree
5 1 (0.57%) Microsoft Certification
Quality Assurance & Compliance
1 5 (2.84%) QA
2 3 (1.70%) Data Quality
3 2 (1.14%) GDPR
3 2 (1.14%) PMO
System Software
1 3 (1.70%) Docker
1 3 (1.70%) Hyper-V
1 3 (1.70%) VMware ESXi
2 2 (1.14%) Active Directory
2 2 (1.14%) XenDesktop
2 2 (1.14%) XenServer
3 1 (0.57%) Apache Flume
3 1 (0.57%) VMware Infrastructure
Systems Management
1 3 (1.70%) Ansible
1 3 (1.70%) SCCM
2 2 (1.14%) Backup Exec
2 2 (1.14%) Failover Clustering
2 2 (1.14%) NetBackup
2 2 (1.14%) Norton AntiVirus
2 2 (1.14%) Puppet
2 2 (1.14%) Symantec Endpoint Protection
3 1 (0.57%) Kubernetes
3 1 (0.57%) Opscode Chef
3 1 (0.57%) Terraform
3 1 (0.57%) WSUS
Vendors
1 20 (11.36%) Microsoft
2 17 (9.66%) Adobe
2 17 (9.66%) Google
3 15 (8.52%) SAP
4 7 (3.98%) Salesforce.com
4 7 (3.98%) Sitecore
5 6 (3.41%) iManage
5 6 (3.41%) Tableau
6 4 (2.27%) Marketo
6 4 (2.27%) Twitter
7 3 (1.70%) HP
7 3 (1.70%) hybris
7 3 (1.70%) Oracle
7 3 (1.70%) Symantec
7 3 (1.70%) VMware
7 3 (1.70%) Yardi
7 3 (1.70%) Zend
8 2 (1.14%) Cisco
8 2 (1.14%) IBM
8 2 (1.14%) Panasonic
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