The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 3 months to 28 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
London / City of London
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 73 69 76
Rank change year-on-year -4 +7  
Contract jobs citing Marketing 92 97 125
As % of all contract IT jobs advertised in the City of London 3.00% 2.89% 2.42%
As % of the General category 5.92% 5.34% 4.61%
Number of daily rates quoted 61 74 93
Median daily rate £375 £400 £375
Median daily rate % change year-on-year -6.25% +6.66%  
90% offered a daily rate of more than £220 £275 £175
10% offered a daily rate of more than £563 £596 £503
UK excluding London median daily rate £400 £368 £365
% change year-on-year +8.84% +0.68%  
Number of hourly rates quoted 2 2 0
Median hourly rate £20.85 £51.25 -
Median hourly rate % change year-on-year -59.32% -  
UK excluding London median hourly rate £29.50 £19.00 £16.25
% change year-on-year +55.26% +16.92%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

General Skills
City of London
Contract job vacancies with a requirement for common skills 1553 1818 2711
As % of all contract IT job vacancies advertised in the City of London 50.72% 54.20% 52.43%
Number of daily rates quoted 1214 1477 2098
Median daily rate £525 £513 £475
Median daily rate % change year-on-year +2.43% +7.89%  
90% offered a daily rate of more than £325 £325 £300
10% offered a daily rate of more than £650 £650 £625
UK excluding London median daily rate £412 £400 £400
% change year-on-year +2.87% -  
Number of hourly rates quoted 22 10 18
Median hourly rate £18.27 £22.50 £17.87
Median hourly rate % change year-on-year -18.80% +25.94%  
90% offered a hourly rate of more than £13.50 £12.61 £13.25
10% offered a hourly rate of more than £29.07 £55.00 £47.55
UK excluding London median hourly rate £27.00 £31.00 £25.00
% change year-on-year -12.90% +24.00%  

Marketing
Job Vacancy Trend in the City of London

The job posting trend of jobs advertised in the City of London citing Marketing as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Marketing in the City of London

Marketing
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the City of London.

Contractor daily rate trend for Marketing in the City of London

Marketing
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Marketing in the City of London over the 3 months to 28 March 2017.

Contractor daily rate histogram for Marketing in the City of London

Marketing
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the City of London.

Contractor hourly rate trend for Marketing in the City of London

For the 6 months to 28 March 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Marketing.

1 53 (30.46%) Agile Software Development
2 42 (24.14%) Digital Marketing
3 41 (23.56%) Finance
3 41 (23.56%) Business Intelligence
4 33 (18.97%) HTML
5 29 (16.67%) SQL
6 27 (15.52%) CSS
7 26 (14.94%) Degree
8 25 (14.37%) Analytics
9 24 (13.79%) Analytical Skills
9 24 (13.79%) SAP
10 23 (13.22%) PHP
11 22 (12.64%) CRM
12 21 (12.07%) Java
12 21 (12.07%) JavaScript
13 20 (11.49%) Stakeholder Management
13 20 (11.49%) CMS
14 19 (10.92%) SQL Server
15 18 (10.34%) Telecoms
15 18 (10.34%) Programme Management
16 17 (9.77%) E-Commerce
16 17 (9.77%) Microsoft
17 16 (9.20%) Adobe
17 16 (9.20%) User Experience
18 15 (8.62%) XML
18 15 (8.62%) Python
18 15 (8.62%) Project Management
18 15 (8.62%) Manufacturing
18 15 (8.62%) TDD
19 14 (8.05%) Scrum

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (11.49%) CMS
2 12 (6.90%) Adobe Experience Manager
3 8 (4.60%) Drupal
3 8 (4.60%) WordPress
4 6 (3.45%) Apache Spark
4 6 (3.45%) Elasticsearch
5 5 (2.87%) SAS
6 4 (2.30%) Sitecore CMS
7 3 (1.72%) Apache
8 2 (1.15%) Apache Pig
8 2 (1.15%) Cloud Foundry
8 2 (1.15%) Confluence
9 1 (0.57%) Apache Solr
9 1 (0.57%) IPython
9 1 (0.57%) Jupyter
Applications
1 8 (4.60%) Photoshop
2 5 (2.87%) Chatbot
2 5 (2.87%) MS Excel
3 4 (2.30%) MS Office
3 4 (2.30%) MS Visio
4 3 (1.72%) MS PowerPoint
5 2 (1.15%) Adobe Illustrator
5 2 (1.15%) SPSS
6 1 (0.57%) AutoCAD
6 1 (0.57%) Fireworks
6 1 (0.57%) FreeHand
6 1 (0.57%) MS Project
6 1 (0.57%) Stata
6 1 (0.57%) Weka
Business Applications
1 14 (8.05%) SAP Oil and Gas
2 5 (2.87%) Dynamics CRM
2 5 (2.87%) SAP CRM
2 5 (2.87%) SAP Hybris
3 4 (2.30%) Magento
4 2 (1.15%) Eloqua
5 1 (0.57%) Cognos Business Intelligence
5 1 (0.57%) Salesforce.com CRM
Cloud Services
1 12 (6.90%) Amazon AWS
2 5 (2.87%) Google Analytics
3 4 (2.30%) Adobe Analytics
3 4 (2.30%) GitHub
3 4 (2.30%) Microsoft Azure
4 3 (1.72%) AdWords
4 3 (1.72%) Cloud Computing
4 3 (1.72%) PaaS
5 2 (1.15%) Datadog
5 2 (1.15%) SaaS
5 2 (1.15%) SuccessFactors
6 1 (0.57%) Azure Active Directory
6 1 (0.57%) Google Cloud Platform
6 1 (0.57%) Google Tag Manager
6 1 (0.57%) IaaS
6 1 (0.57%) MailChimp
6 1 (0.57%) Office 365
6 1 (0.57%) Oracle CX
6 1 (0.57%) Silverpop
Communications & Networking
1 4 (2.30%) Internet
2 2 (1.15%) Cisco ASA
2 2 (1.15%) DHCP
2 2 (1.15%) DNS
2 2 (1.15%) Firewall
2 2 (1.15%) FTP
2 2 (1.15%) SAN
2 2 (1.15%) SMTP
2 2 (1.15%) Wi-Fi
3 1 (0.57%) Intranet
3 1 (0.57%) SMS
Database & Business Intelligence
1 19 (10.92%) SQL Server
2 13 (7.47%) MySQL
3 11 (6.32%) Big Data
4 10 (5.75%) Hadoop
5 9 (5.17%) NoSQL
6 7 (4.02%) Relational Database
7 5 (2.87%) MongoDB
7 5 (2.87%) PostgreSQL
8 4 (2.30%) Apache Hive
8 4 (2.30%) Data Warehouse
9 3 (1.72%) Data Mining
9 3 (1.72%) Redis
9 3 (1.72%) SQL Server Integration Services
10 2 (1.15%) Power BI
10 2 (1.15%) SQL Server 2008
10 2 (1.15%) SQL Server 2012
11 1 (0.57%) Data Lake
11 1 (0.57%) Flink
11 1 (0.57%) Presto
11 1 (0.57%) Qlik Sense
Development Applications
1 13 (7.47%) Git (software)
2 10 (5.75%) JIRA
3 6 (3.45%) Dreamweaver
4 4 (2.30%) Grunt
4 4 (2.30%) Jenkins
5 3 (1.72%) Appium
5 3 (1.72%) Cucumber
5 3 (1.72%) Maven
5 3 (1.72%) Talend Open Studio
6 2 (1.15%) Android Studio
6 2 (1.15%) Bazaar
6 2 (1.15%) gulp
6 2 (1.15%) JUnit
6 2 (1.15%) Mercurial
6 2 (1.15%) Mocha
6 2 (1.15%) Mockito
6 2 (1.15%) Subversion
7 1 (0.57%) GoCD
7 1 (0.57%) MSTest
7 1 (0.57%) Vagrant
General
1 41 (23.56%) Finance
2 18 (10.34%) Telecoms
3 15 (8.62%) Manufacturing
4 14 (8.05%) Electronics
5 13 (7.47%) Advertising
6 10 (5.75%) Banking
6 10 (5.75%) Publishing
7 6 (3.45%) Law
7 6 (3.45%) Retail
8 3 (1.72%) Investment Banking
8 3 (1.72%) Legal
9 2 (1.15%) Back Office
9 2 (1.15%) French Language
10 1 (0.57%) Games
10 1 (0.57%) Multimedia
Job Titles
1 55 (31.61%) Developer
2 21 (12.07%) Project Manager
3 17 (9.77%) Analyst
4 14 (8.05%) PHP Developer
5 12 (6.90%) Business Analyst
6 11 (6.32%) Marketing Manager
7 8 (4.60%) Drupal Developer
7 8 (4.60%) Product Manager
8 7 (4.02%) Architect
9 6 (3.45%) Digital Project Manager
10 5 (2.87%) .NET Developer
10 5 (2.87%) Applications Manager
10 5 (2.87%) Consultant
10 5 (2.87%) Digital Marketing Manager
10 5 (2.87%) JavaScript Developer
10 5 (2.87%) Mobile Product Manager
11 4 (2.30%) E-Commerce Manager
11 4 (2.30%) HTML Developer
11 4 (2.30%) Java Developer
11 4 (2.30%) Product Owner
Libraries, Frameworks & Software Standards
1 33 (18.97%) HTML
2 27 (15.52%) CSS
3 15 (8.62%) XML
4 12 (6.90%) HTML5
5 11 (6.32%) jQuery
6 8 (4.60%) AngularJS
7 7 (4.02%) .NET
7 7 (4.02%) Symfony
8 5 (2.87%) ASP.NET
8 5 (2.87%) Zend Framework
9 4 (2.30%) .NET Framework
9 4 (2.30%) ASP.NET MVC
9 4 (2.30%) Entity Framework
9 4 (2.30%) Natural Language Processing
9 4 (2.30%) Sass
10 3 (1.72%) ASP.NET Web API
10 3 (1.72%) CSS3
10 3 (1.72%) REST
10 3 (1.72%) RESTful
10 3 (1.72%) Web Services
Miscellaneous
1 24 (13.79%) Analytical Skills
2 16 (9.20%) User Experience
3 12 (6.90%) Mobile App
4 9 (5.17%) Computer Science
5 8 (4.60%) NHS
5 8 (4.60%) Social Media
6 4 (2.30%) Algorithms
7 2 (1.15%) Clustering
7 2 (1.15%) Contactless
7 2 (1.15%) Credit Risk
7 2 (1.15%) Management Information System
8 1 (0.57%) 3D Graphics
8 1 (0.57%) Data Centre
8 1 (0.57%) Equities
8 1 (0.57%) Fixed Income
8 1 (0.57%) Foreign Exchange (FX)
8 1 (0.57%) Interactive TV
8 1 (0.57%) Reinsurance
8 1 (0.57%) Taxonomies
8 1 (0.57%) Virtual Team
Operating Systems
1 8 (4.60%) Linux
2 5 (2.87%) Android
2 5 (2.87%) Windows
3 2 (1.15%) Apple iOS
3 2 (1.15%) Unix
3 2 (1.15%) Windows 8
3 2 (1.15%) Windows Server 2003
3 2 (1.15%) Windows Server 2008
3 2 (1.15%) Windows XP
4 1 (0.57%) Windows 10
4 1 (0.57%) Windows Server
Processes & Methodologies
1 53 (30.46%) Agile Software Development
2 42 (24.14%) Digital Marketing
3 41 (23.56%) Business Intelligence
4 25 (14.37%) Analytics
5 22 (12.64%) CRM
6 20 (11.49%) Stakeholder Management
7 18 (10.34%) Programme Management
8 17 (9.77%) E-Commerce
9 15 (8.62%) Project Management
9 15 (8.62%) TDD
10 14 (8.05%) Migration
10 14 (8.05%) Scrum
11 13 (7.47%) Content Management
12 12 (6.90%) Time Management
13 10 (5.75%) MVC
13 10 (5.75%) Statistics
14 9 (5.17%) Technical Architecture
14 9 (5.17%) User Stories
15 8 (4.60%) BDD
15 8 (4.60%) Continuous Improvement
Programming Languages
1 29 (16.67%) SQL
2 23 (13.22%) PHP
3 21 (12.07%) Java
3 21 (12.07%) JavaScript
4 15 (8.62%) Python
5 9 (5.17%) R
6 7 (4.02%) C#
7 4 (2.30%) C++
7 4 (2.30%) MATLAB
8 3 (1.72%) Ruby
8 3 (1.72%) Scala
8 3 (1.72%) TypeScript
9 2 (1.15%) Go
10 1 (0.57%) Apple Swift
10 1 (0.57%) Bash Shell
10 1 (0.57%) C
10 1 (0.57%) Objective-C
10 1 (0.57%) Shell Script
10 1 (0.57%) T-SQL
10 1 (0.57%) VBA
Qualifications
1 26 (14.94%) Degree
2 2 (1.15%) PhD
2 2 (1.15%) Security Cleared
3 1 (0.57%) SC Cleared
Quality Assurance & Compliance
1 11 (6.32%) QA
2 2 (1.15%) Actionable Recommendations
2 2 (1.15%) PMO
3 1 (0.57%) Data Quality
3 1 (0.57%) Disclosure Scotland
3 1 (0.57%) GDPR
System Software
1 5 (2.87%) Docker
2 4 (2.30%) Active Directory
3 3 (1.72%) Hyper-V
3 3 (1.72%) VMware ESXi
4 2 (1.15%) XenDesktop
4 2 (1.15%) XenServer
5 1 (0.57%) Apache Flume
5 1 (0.57%) VMware Infrastructure
Systems Management
1 3 (1.72%) Ansible
1 3 (1.72%) SCCM
2 2 (1.15%) Backup Exec
2 2 (1.15%) Failover Clustering
2 2 (1.15%) NetBackup
2 2 (1.15%) Norton AntiVirus
2 2 (1.15%) Oozie
2 2 (1.15%) Opscode Chef
2 2 (1.15%) Puppet
2 2 (1.15%) Salt
2 2 (1.15%) Symantec Endpoint Protection
2 2 (1.15%) Terraform
3 1 (0.57%) Hadoop YARN
3 1 (0.57%) WSUS
Vendors
1 24 (13.79%) SAP
2 17 (9.77%) Microsoft
3 16 (9.20%) Adobe
4 9 (5.17%) Zend
5 8 (4.60%) Facebook
5 8 (4.60%) Google
6 7 (4.02%) Teradata
7 6 (3.45%) hybris
7 6 (3.45%) Oracle
8 5 (2.87%) iManage
9 4 (2.30%) Sitecore
9 4 (2.30%) Tableau
10 3 (1.72%) HP
10 3 (1.72%) Pega
10 3 (1.72%) Salesforce.com
10 3 (1.72%) Symantec
10 3 (1.72%) Talend
10 3 (1.72%) VMware
11 2 (1.15%) MicroStrategy
11 2 (1.15%) Veritas
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