Period
to 28 October 2021

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 28 October 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Central London > City of London
6 months to
28 Oct 2021
Same period 2020 Same period 2019
Rank 83 62 100
Rank change year-on-year -21 +38 +10
Contract jobs citing Marketing 105 59 156
As % of all contract jobs advertised in the City of London 2.68% 3.28% 2.61%
As % of the General category 4.53% 5.33% 4.67%
Number of daily rates quoted 58 44 120
10th Percentile £318 £273 £212
25th Percentile £366 £313 £363
Median daily rate (50th Percentile) £485 £335 £438
Median % change year-on-year +44.78% -23.43% +9.38%
75th Percentile £597 £416 £525
90th Percentile £725 £600 £588
Central London median daily rate £475 £335 £425
% change year-on-year +41.79% -21.18% -5.56%
Number of hourly rates quoted 4 4 0
Median hourly rate £28.00 £45.00 -
Median % change year-on-year -37.78% - -
Central London median hourly rate £27.50 £45.00 -
% change year-on-year -38.89% - -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Contract vacancies with a requirement for common skills 2,317 1,107 3,339
As % of all contract IT jobs advertised in the City of London 59.23% 61.57% 55.95%
Number of daily rates quoted 1,761 776 2,599
10th Percentile £363 £313 £313
25th Percentile £463 £413 £413
Median daily rate (50th Percentile) £565 £525 £513
Median % change year-on-year +7.62% +2.44% -2.38%
75th Percentile £675 £625 £613
90th Percentile £775 £700 £688
Central London median daily rate £560 £525 £500
% change year-on-year +6.67% +5.00% -4.76%
Number of hourly rates quoted 25 23 34
10th Percentile £14.37 £15.01 £12.76
25th Percentile £21.00 £17.25 £13.81
Median hourly rate £27.50 £23.00 £20.92
Median % change year-on-year +19.57% +9.97% +11.84%
75th Percentile £35.00 £37.63 £21.69
90th Percentile £40.45 £46.00 £26.70
Central London median hourly rate £28.00 £23.00 £21.00
% change year-on-year +21.74% +9.52% +12.30%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Contractor Daily Rate Trend in the City of London

3-month moving average daily rate quoted in jobs citing Marketing in the City of London.

Daily rate trend for Marketing in the City of London

Marketing
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Marketing in the City of London over the 6 months to 28 October 2021.

Daily rate histogram for Marketing in the City of London

Marketing
Contractor Hourly Rate Trend in the City of London

3-month moving average hourly rates quoted in jobs citing Marketing in the City of London.

Hourly rate trend for Marketing in the City of London

Marketing
Hourly Rate Histogram in the City of London

Hourly rate distribution of jobs citing Marketing in the City of London over the 6 months to 28 October 2021.

Hourly rate histogram for Marketing in the City of London

For the 6 months to 28 October 2021, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Marketing.

1 45 (42.86%) Finance
2 34 (32.38%) Salesforce.com
3 31 (29.52%) Agile Software Development
4 28 (26.67%) CRM
5 27 (25.71%) SQL
5 27 (25.71%) Digital Marketing
6 26 (24.76%) Social Skills
7 25 (23.81%) Analytical Skills
8 24 (22.86%) Analytics
8 24 (22.86%) Asset Management
9 23 (21.90%) Investment Management
10 21 (20.00%) Social Media
10 21 (20.00%) Python
11 20 (19.05%) Business Intelligence
11 20 (19.05%) Problem-Solving
12 19 (18.10%) Decision-Making
12 19 (18.10%) Data Science
12 19 (18.10%) Degree
13 17 (16.19%) Data Warehouse
13 17 (16.19%) Data Analysis
14 16 (15.24%) Visualisation
14 16 (15.24%) Presentation Skills
14 16 (15.24%) Algorithms
15 15 (14.29%) Machine Learning
15 15 (14.29%) Mathematics
15 15 (14.29%) Microsoft PowerPoint
15 15 (14.29%) Microsoft Excel
15 15 (14.29%) B2B
16 14 (13.33%) Management Information System
16 14 (13.33%) Statistics

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (11.43%) Jupyter
2 11 (10.48%) CMS
3 4 (3.81%) Adobe Experience Manager
3 4 (3.81%) SharePoint
4 3 (2.86%) SharePoint 2010
5 2 (1.90%) Apache Spark
5 2 (1.90%) EPiServer
5 2 (1.90%) Sitecore CMS
5 2 (1.90%) Umbraco
6 1 (0.95%) Drupal
6 1 (0.95%) TPMS
6 1 (0.95%) WebSphere
6 1 (0.95%) WordPress
Applications
1 15 (14.29%) Microsoft Excel
1 15 (14.29%) Microsoft PowerPoint
2 3 (2.86%) InfoPath
3 2 (1.90%) Microsoft Office
3 2 (1.90%) MS Visio
4 1 (0.95%) Figma
4 1 (0.95%) Photoshop
Business Applications
1 3 (2.86%) Salesforce.com CRM
2 2 (1.90%) Elite 3E
2 2 (1.90%) Unica
3 1 (0.95%) Dynamics CRM
3 1 (0.95%) SAP Hybris
Cloud Services
1 11 (10.48%) AWS
2 7 (6.67%) Salesforce Sales Cloud
3 6 (5.71%) Microsoft 365
3 6 (5.71%) Power Platform
4 4 (3.81%) Serverless
4 4 (3.81%) Snowflake
5 3 (2.86%) AWS Lambda
5 3 (2.86%) Azure
5 3 (2.86%) SaaS
5 3 (2.86%) Slack
5 3 (2.86%) Workato
6 2 (1.90%) Adobe Analytics
6 2 (1.90%) GitHub
6 2 (1.90%) Mimecast
7 1 (0.95%) AppsFlyer
7 1 (0.95%) Google Docs
7 1 (0.95%) Google Workspace
7 1 (0.95%) IaaS
7 1 (0.95%) OneDrive
7 1 (0.95%) Stripe
Communications & Networking
1 3 (2.86%) Unified Communications
2 2 (1.90%) Intranet
3 1 (0.95%) Ethernet
3 1 (0.95%) Firewall
3 1 (0.95%) Remote Desktop
3 1 (0.95%) VLAN
3 1 (0.95%) VoIP
3 1 (0.95%) VPN
Database & Business Intelligence
1 17 (16.19%) Data Warehouse
2 12 (11.43%) QlikView
3 6 (5.71%) Power BI
4 5 (4.76%) Amazon Redshift
4 5 (4.76%) Tableau
5 4 (3.81%) Metadata
6 3 (2.86%) MongoDB
7 2 (1.90%) Data Lake
7 2 (1.90%) NoSQL
7 2 (1.90%) SQL Server
7 2 (1.90%) SQL Server Integration Services
8 1 (0.95%) Azure SQL Data Warehouse
8 1 (0.95%) Big Data
8 1 (0.95%) Looker
8 1 (0.95%) Microsoft Analysis Services
8 1 (0.95%) Qlik Sense
8 1 (0.95%) SQL Server Analysis Services
8 1 (0.95%) SSDT
8 1 (0.95%) Star Schema
Development Applications
1 6 (5.71%) JIRA
2 2 (1.90%) Postman
3 1 (0.95%) Babel
3 1 (0.95%) ESLint
3 1 (0.95%) Jenkins
3 1 (0.95%) minitest
3 1 (0.95%) RSpec
3 1 (0.95%) Team Foundation Server
3 1 (0.95%) Visual Studio
3 1 (0.95%) webpack
General
1 45 (42.86%) Finance
2 26 (24.76%) Social Skills
3 25 (23.81%) Analytical Skills
4 16 (15.24%) Presentation Skills
5 7 (6.67%) Legal
6 6 (5.71%) Advertising
6 6 (5.71%) Retail
6 6 (5.71%) Telecoms
7 3 (2.86%) Influencing Skills
8 2 (1.90%) Banking
8 2 (1.90%) Games
8 2 (1.90%) Organisational Skills
9 1 (0.95%) Automotive
9 1 (0.95%) Documentation Skills
9 1 (0.95%) Front Office
9 1 (0.95%) Private Banking
9 1 (0.95%) Publishing
Job Titles
1 18 (17.14%) Analyst
2 15 (14.29%) Data Scientist
3 12 (11.43%) Business Analyst
4 11 (10.48%) Developer
5 6 (5.71%) Asset Management Analyst
5 6 (5.71%) Asset Management Business Analyst
5 6 (5.71%) CRM Analyst
5 6 (5.71%) CRM Business Analyst
5 6 (5.71%) Product Owner
6 5 (4.76%) Data Engineer
7 4 (3.81%) Consultant
7 4 (3.81%) Development Manager
7 4 (3.81%) Java Engineer
8 3 (2.86%) Architect
8 3 (2.86%) Designer
8 3 (2.86%) Digital Project Manager
8 3 (2.86%) Product Manager
8 3 (2.86%) Project Manager
8 3 (2.86%) Senior Java Engineer
8 3 (2.86%) Web Manager
Libraries, Frameworks & Software Standards
1 12 (11.43%) D3.js
1 12 (11.43%) Shiny
2 11 (10.48%) HTML
3 10 (9.52%) CSS
4 4 (3.81%) React
5 3 (2.86%) .NET
5 3 (2.86%) Node.js
5 3 (2.86%) REST
6 2 (1.90%) .NET Framework
6 2 (1.90%) Express
6 2 (1.90%) GraphQL
6 2 (1.90%) jQuery
6 2 (1.90%) JSON
6 2 (1.90%) Kafka
6 2 (1.90%) Sass
6 2 (1.90%) Serverless Framework
6 2 (1.90%) Web Services
7 1 (0.95%) .NET Core
7 1 (0.95%) AngularJS
7 1 (0.95%) Vue.js
Miscellaneous
1 21 (20.00%) Social Media
2 16 (15.24%) Algorithms
3 14 (13.33%) Management Information System
4 10 (9.52%) User Experience
5 6 (5.71%) Tandem
6 3 (2.86%) Virtual Team
7 2 (1.90%) Analytical Mindset
7 2 (1.90%) Data Structures
7 2 (1.90%) Digital Media
7 2 (1.90%) Fixed Income
7 2 (1.90%) Marketing Technology
7 2 (1.90%) Mobile App
7 2 (1.90%) Self-Motivation
8 1 (0.95%) e-Learning
8 1 (0.95%) Mobile Payment
8 1 (0.95%) Video\Live Streaming
Operating Systems
1 1 (0.95%) Apple iOS
1 1 (0.95%) Windows
1 1 (0.95%) Windows Server 2012
Processes & Methodologies
1 31 (29.52%) Agile Software Development
2 28 (26.67%) CRM
3 27 (25.71%) Digital Marketing
4 24 (22.86%) Analytics
4 24 (22.86%) Asset Management
5 23 (21.90%) Investment Management
6 20 (19.05%) Business Intelligence
6 20 (19.05%) Problem-Solving
7 19 (18.10%) Data Science
7 19 (18.10%) Decision-Making
8 17 (16.19%) Data Analysis
9 16 (15.24%) Visualisation
10 15 (14.29%) B2B
10 15 (14.29%) Machine Learning
10 15 (14.29%) Mathematics
11 14 (13.33%) Bayesian Methods
11 14 (13.33%) Data Sharing
11 14 (13.33%) Digital Analytics
11 14 (13.33%) Statistics
12 13 (12.38%) Project Management
Programming Languages
1 27 (25.71%) SQL
2 21 (20.00%) Python
3 13 (12.38%) JavaScript
4 12 (11.43%) R
4 12 (11.43%) VBA
5 9 (8.57%) Java
6 6 (5.71%) PowerShell
7 4 (3.81%) C#
8 3 (2.86%) Scala
9 2 (1.90%) T-SQL
9 2 (1.90%) TypeScript
10 1 (0.95%) Apex Code
10 1 (0.95%) Apple Swift
10 1 (0.95%) C
10 1 (0.95%) Data Analysis Expressions (DAX)
10 1 (0.95%) ES6
10 1 (0.95%) Go
10 1 (0.95%) Objective-C
10 1 (0.95%) PHP
10 1 (0.95%) SOQL
Qualifications
1 19 (18.10%) Degree
2 2 (1.90%) PRINCE2 Practitioner
3 1 (0.95%) TOGAF Certification
Quality Assurance & Compliance
1 5 (4.76%) Data Quality
2 3 (2.86%) QA
3 2 (1.90%) UCITS
4 1 (0.95%) Accessibility
4 1 (0.95%) PMO
System Software
1 2 (1.90%) VMware Infrastructure
1 2 (1.90%) XenApp
1 2 (1.90%) XenDesktop
2 1 (0.95%) Active Directory
2 1 (0.95%) Docker
2 1 (0.95%) vSphere
Systems Management
1 1 (0.95%) Kubernetes
1 1 (0.95%) Terraform
1 1 (0.95%) Tivoli Storage Manager
Vendors
1 34 (32.38%) Salesforce.com
2 13 (12.38%) Alteryx
3 8 (7.62%) Salesforce Marketing Cloud
4 6 (5.71%) Adobe
5 5 (4.76%) Microsoft
6 3 (2.86%) Google
6 3 (2.86%) Nintex
6 3 (2.86%) Pega
6 3 (2.86%) VMware
7 2 (1.90%) Bloomberg
7 2 (1.90%) Chordiant
7 2 (1.90%) Citrix
7 2 (1.90%) iManage
7 2 (1.90%) Informatica
7 2 (1.90%) Intapp
7 2 (1.90%) Sitecore
8 1 (0.95%) Apple
8 1 (0.95%) Cadence
8 1 (0.95%) IBM
8 1 (0.95%) SAP