Period
to 27 September 2020

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 27 September 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Central London > City of London
6 months to
27 Sep 2020
Same period 2019 Same period 2018
Rank 53 94 94
Rank change year-on-year +41 0 -6
Contract jobs citing Marketing 64 157 193
As % of all contract jobs advertised in the City of London 3.64% 2.54% 2.76%
As % of the General category 7.03% 5.21% 5.24%
Number of daily rates quoted 51 133 136
Median daily rate £335 £425 £400
Median daily rate % change year-on-year -21.18% +6.25% -5.88%
10th Percentile £256 £208 £206
90th Percentile £600 £588 £600
Central London median daily rate £335 £425 £413
% change year-on-year -21.18% +3.03% -2.94%
Number of hourly rates quoted 3 0 1
Median hourly rate £45.00 - £149.50
10th Percentile £44.00 - £149.25
90th Percentile £51.20 - £149.75
Central London median hourly rate £45.00 - £149.50

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Contract vacancies with a requirement for common skills 911 3,016 3,685
As % of all contract IT jobs advertised in the City of London 51.85% 48.76% 52.79%
Number of daily rates quoted 620 2,281 2,845
Median daily rate £525 £525 £525
10th Percentile £313 £338 £319
90th Percentile £700 £688 £693
Central London median daily rate £525 £513 £525
% change year-on-year +2.44% -2.38% +5.00%
Number of hourly rates quoted 23 28 69
Median hourly rate £35.00 £20.92 £19.25
Median hourly rate % change year-on-year +67.34% +8.65% +2.67%
10th Percentile £15.50 £11.25 £13.18
90th Percentile £61.65 £39.88 £37.09
Median hourly rate £35.00 £20.83 £19.13
% change year-on-year +68.03% +8.92% +2.27%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Contractor Daily Rate Trend in the City of London

3-month moving average daily rate quoted in jobs citing Marketing in the City of London.

Daily rate trend for Marketing in the City of London

Marketing
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Marketing in the City of London over the 6 months to 27 September 2020.

Daily rate histogram for Marketing in the City of London

Marketing
Contractor Hourly Rate Trend in the City of London

3-month moving average hourly rates quoted in jobs citing Marketing in the City of London.

Hourly rate trend for Marketing in the City of London

For the 6 months to 27 September 2020, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Marketing.

1 20 (31.25%) Social Media
2 15 (23.44%) Public Sector
3 14 (21.88%) Content Writing
4 13 (20.31%) Finance
5 11 (17.19%) Business Intelligence
5 11 (17.19%) Artificial Intelligence
5 11 (17.19%) Degree
5 11 (17.19%) Data Science
6 8 (12.50%) Agile Software Development
6 8 (12.50%) CRM
7 7 (10.94%) SAP
7 7 (10.94%) Microsoft
7 7 (10.94%) Programme Management
8 6 (9.38%) Fixed Income
8 6 (9.38%) Legal
8 6 (9.38%) Manufacturing
8 6 (9.38%) Change Management
8 6 (9.38%) Front Office
8 6 (9.38%) Back Office
8 6 (9.38%) Electronics
8 6 (9.38%) Telecoms
8 6 (9.38%) Asset Management
8 6 (9.38%) Digital Marketing
8 6 (9.38%) Investment Management
8 6 (9.38%) AWS
8 6 (9.38%) Scaled Agile Framework
8 6 (9.38%) Analytics
9 5 (7.81%) Azure
9 5 (7.81%) DevOps
9 5 (7.81%) Business Development

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (3.13%) SAS
2 1 (1.56%) Apache Spark
2 1 (1.56%) Confluence
2 1 (1.56%) WordPress
Applications
1 4 (6.25%) Microsoft Excel
1 4 (6.25%) MS Visio
2 3 (4.69%) Microsoft PowerPoint
3 2 (3.13%) Figma
3 2 (3.13%) Photoshop
Business Applications
1 3 (4.69%) Sprinklr
2 2 (3.13%) Workfront
3 1 (1.56%) Social Studio
Cloud Services
1 6 (9.38%) AWS
2 5 (7.81%) Azure
3 4 (6.25%) Power Platform
4 3 (4.69%) Amazon EKS
5 2 (3.13%) GCP
5 2 (3.13%) Slack
6 1 (1.56%) AdWords
6 1 (1.56%) Amazon EC2
6 1 (1.56%) AWS Elastic Beanstalk
6 1 (1.56%) Azure Data Factory
6 1 (1.56%) SaaS
6 1 (1.56%) SuccessFactors
Database & Business Intelligence
1 4 (6.25%) Power BI
2 3 (4.69%) Data Warehouse
2 3 (4.69%) Hadoop
2 3 (4.69%) Relational Database
3 2 (3.13%) Big Data
3 2 (3.13%) RDBMS
3 2 (3.13%) SAS EBI
4 1 (1.56%) Amazon DynamoDB
4 1 (1.56%) Amazon RDS
4 1 (1.56%) Amazon Redshift
4 1 (1.56%) Azure SQL Data Warehouse
4 1 (1.56%) Azure SQL Database
4 1 (1.56%) BigQuery
4 1 (1.56%) BusinessObjects
4 1 (1.56%) Data Lake
4 1 (1.56%) NoSQL
4 1 (1.56%) PowerPivot
Development Applications
1 4 (6.25%) Git (software)
1 4 (6.25%) JIRA
2 1 (1.56%) Jenkins
2 1 (1.56%) Selenium
2 1 (1.56%) SoapUI
2 1 (1.56%) Visual Studio
2 1 (1.56%) Visual Studio Code
General
1 15 (23.44%) Public Sector
2 13 (20.31%) Finance
3 6 (9.38%) Back Office
3 6 (9.38%) Electronics
3 6 (9.38%) Front Office
3 6 (9.38%) Legal
3 6 (9.38%) Manufacturing
3 6 (9.38%) Telecoms
4 2 (3.13%) German Language
4 2 (3.13%) Japanese Language
4 2 (3.13%) Law
4 2 (3.13%) Retail
4 2 (3.13%) Social Science
5 1 (1.56%) Advertising
5 1 (1.56%) Brand Awareness
5 1 (1.56%) Spanish Language
Job Titles
1 30 (46.88%) Analyst
2 11 (17.19%) Marketing Analyst
3 10 (15.63%) Research Analyst
4 5 (7.81%) Developer
5 4 (6.25%) Business Analyst
5 4 (6.25%) Coordinator
5 4 (6.25%) Copywriter
5 4 (6.25%) DevOps Engineer
5 4 (6.25%) Digital Analyst
5 4 (6.25%) Process Analyst
6 3 (4.69%) Business Manager
6 3 (4.69%) Insight Manager
6 3 (4.69%) Kubernetes Engineer
6 3 (4.69%) Senior DevOps
6 3 (4.69%) Senior DevOps Engineer
7 2 (3.13%) Designer
7 2 (3.13%) Digital Designer
7 2 (3.13%) Lead Architect
7 2 (3.13%) Marketing Executive
7 2 (3.13%) Research Manager
Libraries, Frameworks & Software Standards
1 4 (6.25%) Elastic Stack
1 4 (6.25%) HTML
2 3 (4.69%) CSS
2 3 (4.69%) jQuery
3 2 (3.13%) SailPoint
4 1 (1.56%) .NET
4 1 (1.56%) HTML5
4 1 (1.56%) Kafka
4 1 (1.56%) LDAP
Miscellaneous
1 20 (31.25%) Social Media
2 6 (9.38%) Fixed Income
3 4 (6.25%) Analytical Skills
4 3 (4.69%) Smart City
4 3 (4.69%) User Experience
5 1 (1.56%) Digital Media
5 1 (1.56%) e-Learning
5 1 (1.56%) FMCG
5 1 (1.56%) Graphic Design
5 1 (1.56%) Learning Management System
5 1 (1.56%) Photography
5 1 (1.56%) Podcast
5 1 (1.56%) SCORM
5 1 (1.56%) Taxonomies
5 1 (1.56%) Virtual Team
Operating Systems
1 3 (4.69%) Linux
Processes & Methodologies
1 14 (21.88%) Content Writing
2 11 (17.19%) Artificial Intelligence
2 11 (17.19%) Business Intelligence
2 11 (17.19%) Data Science
3 8 (12.50%) Agile Software Development
3 8 (12.50%) CRM
4 7 (10.94%) Programme Management
5 6 (9.38%) Analytics
5 6 (9.38%) Asset Management
5 6 (9.38%) Change Management
5 6 (9.38%) Digital Marketing
5 6 (9.38%) Investment Management
5 6 (9.38%) Scaled Agile Framework
6 5 (7.81%) Business Development
6 5 (7.81%) Copywriting
6 5 (7.81%) DevOps
7 4 (6.25%) BPMN
7 4 (6.25%) Enterprise Architecture
7 4 (6.25%) Process Architecture
7 4 (6.25%) Test Automation
Programming Languages
1 5 (7.81%) SQL
2 4 (6.25%) JavaScript
2 4 (6.25%) Python
3 3 (4.69%) Bash Shell
4 2 (3.13%) Java
4 2 (3.13%) PHP
5 1 (1.56%) C#
Qualifications
1 11 (17.19%) Degree
2 4 (6.25%) CFA
2 4 (6.25%) CIMA
3 2 (3.13%) PhD
4 1 (1.56%) ISEB
4 1 (1.56%) ISTQB
Quality Assurance & Compliance
1 1 (1.56%) GDPR
System Software
1 2 (3.13%) Active Directory
Systems Management
1 4 (6.25%) Terraform
2 3 (4.69%) Ansible
2 3 (4.69%) Kubernetes
2 3 (4.69%) Prometheus
2 3 (4.69%) Rancher
Vendors
1 7 (10.94%) Microsoft
1 7 (10.94%) SAP
2 4 (6.25%) Facebook
2 4 (6.25%) Twitter
2 4 (6.25%) YouTube
3 3 (4.69%) Instagram
3 3 (4.69%) Pega
3 3 (4.69%) Salesforce Marketing Cloud
3 3 (4.69%) Salesforce.com
4 2 (3.13%) Adobe
4 2 (3.13%) CA
4 2 (3.13%) Cloudera
4 2 (3.13%) CyberArk
4 2 (3.13%) Google
4 2 (3.13%) Informatica
4 2 (3.13%) Thycotic
5 1 (1.56%) Brightcove
5 1 (1.56%) Databricks
5 1 (1.56%) Hootsuite
5 1 (1.56%) ServiceNow