Period
to 17 November 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 17 November 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Central London > City of London
6 months to
17 Nov 2018
Same period 2017 Same period 2016
Rank 113 89 57
Rank change year-on-year -24 -32 +50
Contract jobs citing Marketing 158 211 256
As % of all contract IT jobs advertised in the City of London 2.26% 2.96% 3.81%
As % of the General category 4.44% 5.31% 7.18%
Number of daily rates quoted 110 132 193
City of London median daily rate £425 £425 £405
Median daily rate % change year-on-year - +4.94% +8.67%
10th Percentile £175 £207 £231
90th Percentile £600 £611 £638
Central London median daily rate £450 £450 £405
% change year-on-year - +11.11% +11.72%
Number of hourly rates quoted 1 14 5
City of London median hourly rate £149.50 £28.50 £20.75
Median hourly rate % change year-on-year +424.56% +37.35% +0.48%
10th Percentile £149.25 £18.90 £18.93
90th Percentile £149.75 £44.26 £47.02
Central London median hourly rate £149.50 £28.50 £20.75
% change year-on-year +424.56% +37.35% +0.48%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Contract vacancies with a requirement for common skills 3,562 3,975 3,565
As % of all contract IT jobs advertised in the City of London 50.95% 55.81% 53.00%
Number of daily rates quoted 2,766 3,199 2,881
City of London median daily rate £525 £525 £500
Median daily rate % change year-on-year - +5.00% +2.56%
10th Percentile £313 £325 £313
90th Percentile £688 £700 £675
Central London median daily rate £525 £525 £488
% change year-on-year - +7.69% +2.63%
Number of hourly rates quoted 47 38 20
City of London median hourly rate £18.70 £21.25 £20.00
Median hourly rate % change year-on-year -12.00% +6.25% -
10th Percentile £13.60 £12.86 £11.23
90th Percentile £26.30 £36.95 £48.21
Central London median hourly rate £18.70 £20.50 £20.00
% change year-on-year -8.78% +2.50% -2.44%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the City of London.

Contractor daily rate trend for Marketing in the City of London

Marketing
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Marketing in the City of London over the 6 months to 17 November 2018.

Contractor daily rate histogram for Marketing in the City of London

Marketing
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the City of London.

Contractor hourly rate trend for Marketing in the City of London

Marketing
Contract Job Locations in the City of London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the City of London region over the 6 months to 17 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge -50 2 £488 +62.50%
Moorgate -16 1 £475 -17.39%
Marketing
Central London

For the 6 months to 17 November 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Marketing.

1 45 (28.48%) Agile Software Development
2 40 (25.32%) Finance
3 28 (17.72%) Digital Marketing
4 26 (16.46%) Analytics
4 26 (16.46%) SQL
5 24 (15.19%) Analytical Skills
6 23 (14.56%) User Experience
7 21 (13.29%) Project Management
8 20 (12.66%) Salesforce.com
9 19 (12.03%) Adobe
10 18 (11.39%) Python
10 18 (11.39%) Degree
11 16 (10.13%) CRM
11 16 (10.13%) Scrum
12 15 (9.49%) E-Commerce
13 14 (8.86%) Business Intelligence
13 14 (8.86%) SEO
13 14 (8.86%) QA
14 13 (8.23%) Banking
14 13 (8.23%) Advertising
14 13 (8.23%) Migration
15 12 (7.59%) CMS
15 12 (7.59%) Data Warehouse
15 12 (7.59%) Java
15 12 (7.59%) Asset Management
15 12 (7.59%) Problem-Solving
16 11 (6.96%) Data Science
16 11 (6.96%) Microsoft
16 11 (6.96%) Stakeholder Management
16 11 (6.96%) Visualisation

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (7.59%) CMS
2 9 (5.70%) Elasticsearch
3 5 (3.16%) Adobe Experience Manager
3 5 (3.16%) WordPress
4 4 (2.53%) SharePoint
4 4 (2.53%) Sitecore CMS
5 3 (1.90%) Confluence
5 3 (1.90%) Drupal
5 3 (1.90%) Exchange Server 2010
5 3 (1.90%) Exchange Server 2013
5 3 (1.90%) MS Exchange
5 3 (1.90%) SAS
6 2 (1.27%) Apache Spark
6 2 (1.27%) Umbraco
7 1 (0.63%) IBM Notes
7 1 (0.63%) JBoss
7 1 (0.63%) Joomla!
7 1 (0.63%) Jupyter
7 1 (0.63%) Oracle Service Bus
7 1 (0.63%) Sitefinity
Applications
1 6 (3.80%) Microsoft Office
1 6 (3.80%) Photoshop
2 5 (3.16%) Adobe Illustrator
2 5 (3.16%) InVision
2 5 (3.16%) Microsoft PowerPoint
3 4 (2.53%) Microsoft Excel
4 3 (1.90%) Adobe Creative Suite
5 2 (1.27%) OmniGraffle
6 1 (0.63%) Acrobat
6 1 (0.63%) AutoCAD
6 1 (0.63%) FreeHand
6 1 (0.63%) Microsoft Project
6 1 (0.63%) MS Visio
6 1 (0.63%) Open Workbench
6 1 (0.63%) SPSS
6 1 (0.63%) Stata
Business Applications
1 4 (2.53%) FastStats
2 1 (0.63%) Dynamics AX
2 1 (0.63%) Magento
2 1 (0.63%) Payment Gateway
2 1 (0.63%) SAP Hybris
2 1 (0.63%) Unica
Cloud Services
1 9 (5.70%) Amazon AWS
2 6 (3.80%) Google Analytics
3 5 (3.16%) Salesforce Service Cloud
4 4 (2.53%) Office 365
5 3 (1.90%) AdWords
5 3 (1.90%) Amazon EC2
5 3 (1.90%) Amazon S3
5 3 (1.90%) GitHub
6 2 (1.27%) Adobe Analytics
6 2 (1.27%) Adobe Creative Cloud
6 2 (1.27%) Amazon ELB
6 2 (1.27%) Cortana Intelligence Suite
6 2 (1.27%) Google Tag Manager
7 1 (0.63%) Amazon EMR
7 1 (0.63%) Amazon Kinesis
7 1 (0.63%) Force.com
7 1 (0.63%) Google Cloud Platform
7 1 (0.63%) SuccessFactors
7 1 (0.63%) Trello
7 1 (0.63%) Yarn
Communications & Networking
1 4 (2.53%) HTTP
2 3 (1.90%) IMAP
2 3 (1.90%) SMTP
3 2 (1.27%) WAAS
3 2 (1.27%) WAN
4 1 (0.63%) Intranet
4 1 (0.63%) LAN
4 1 (0.63%) Skype
4 1 (0.63%) Wi-Fi
Database & Business Intelligence
1 12 (7.59%) Data Warehouse
2 9 (5.70%) MySQL
3 8 (5.06%) Big Data
3 8 (5.06%) PostgreSQL
4 7 (4.43%) SQL Server
5 6 (3.80%) MongoDB
5 6 (3.80%) SQL Server Integration Services
6 3 (1.90%) InfluxDB
6 3 (1.90%) OLAP
6 3 (1.90%) Power BI
7 2 (1.27%) Amazon Athena
7 2 (1.27%) Amazon Redshift
7 2 (1.27%) BigQuery
7 2 (1.27%) Hadoop
7 2 (1.27%) NoSQL
7 2 (1.27%) Oracle Database
7 2 (1.27%) Oracle Database 11g
7 2 (1.27%) Relational Database
7 2 (1.27%) SQL Server 2008
8 1 (0.63%) Apache Hive
Development Applications
1 10 (6.33%) Jenkins
1 10 (6.33%) JIRA
2 9 (5.70%) Git (software)
3 6 (3.80%) Artifactory
4 3 (1.90%) Bitbucket
4 3 (1.90%) GitLab
4 3 (1.90%) Selenium
5 2 (1.27%) Axure RP
5 2 (1.27%) Sonatype Nexus
6 1 (0.63%) Babel
6 1 (0.63%) Cucumber
6 1 (0.63%) Hudson
6 1 (0.63%) Mockito
6 1 (0.63%) Moq
6 1 (0.63%) NMock
6 1 (0.63%) SpecFlow
6 1 (0.63%) Team Foundation Server
6 1 (0.63%) Travis CI
6 1 (0.63%) Visual Studio Team System
6 1 (0.63%) WebDriver
General
1 40 (25.32%) Finance
2 13 (8.23%) Advertising
2 13 (8.23%) Banking
3 8 (5.06%) Digital Economy
3 8 (5.06%) Retail
4 5 (3.16%) Manufacturing
4 5 (3.16%) Publishing
5 4 (2.53%) Electronics
5 4 (2.53%) Telecoms
6 3 (1.90%) Games
6 3 (1.90%) Legal
7 2 (1.27%) Back Office
7 2 (1.27%) Front Office
7 2 (1.27%) German Language
7 2 (1.27%) Law
8 1 (0.63%) French Language
8 1 (0.63%) Investment Banking
8 1 (0.63%) Russian Language
8 1 (0.63%) Social Science
8 1 (0.63%) Thai Language
Job Titles
1 30 (18.99%) Developer
2 16 (10.13%) Analyst
3 14 (8.86%) Marketing Manager
4 11 (6.96%) Consultant
4 11 (6.96%) Designer
4 11 (6.96%) Project Manager
5 6 (3.80%) Administrator
5 6 (3.80%) Business Analyst
5 6 (3.80%) UX Designer
6 5 (3.16%) Architect
6 5 (3.16%) Data Scientist
6 5 (3.16%) Senior Consultant
6 5 (3.16%) Senior Developer
7 4 (2.53%) .NET Developer
7 4 (2.53%) Content Manager
7 4 (2.53%) Data Analyst
7 4 (2.53%) Digital Marketing Manager
7 4 (2.53%) Digital Project Manager
7 4 (2.53%) Lead Designer
7 4 (2.53%) SQL Developer
Libraries, Frameworks & Software Standards
1 10 (6.33%) CSS
1 10 (6.33%) HTML
2 7 (4.43%) Node.js
3 5 (3.16%) Django
4 4 (2.53%) .NET
4 4 (2.53%) .NET Core
4 4 (2.53%) .NET Framework
4 4 (2.53%) ASP.NET
4 4 (2.53%) ASP.NET Web API
4 4 (2.53%) Entity Framework
4 4 (2.53%) Express
4 4 (2.53%) REST
4 4 (2.53%) Sass
5 3 (1.90%) Elastic Stack
5 3 (1.90%) Flask
5 3 (1.90%) HTML5
5 3 (1.90%) jQuery
5 3 (1.90%) RESTful
5 3 (1.90%) Sensu
5 3 (1.90%) Spring Boot
Miscellaneous
1 24 (15.19%) Analytical Skills
2 23 (14.56%) User Experience
3 9 (5.70%) Social Media
4 6 (3.80%) Algorithms
4 6 (3.80%) Greenfield Project
5 4 (2.53%) Credit Risk
6 3 (1.90%) Computer Science
7 2 (1.27%) Analytical Mindset
7 2 (1.27%) Fixed Income
7 2 (1.27%) IVR
7 2 (1.27%) Management Information System
7 2 (1.27%) Mobile App
7 2 (1.27%) Self-Motivation
7 2 (1.27%) Tandem
7 2 (1.27%) Virtual Team
8 1 (0.63%) Data Centre
8 1 (0.63%) Data Structures
8 1 (0.63%) Fintech
8 1 (0.63%) iPad
8 1 (0.63%) Marketing Technology
Operating Systems
1 4 (2.53%) Windows
2 3 (1.90%) Apple iOS
2 3 (1.90%) Windows Server 2008
3 2 (1.27%) Unix
4 1 (0.63%) Android
4 1 (0.63%) Linux
4 1 (0.63%) Red Hat Enterprise Linux
4 1 (0.63%) Windows 10
4 1 (0.63%) Windows 7
4 1 (0.63%) Windows Server
Processes & Methodologies
1 45 (28.48%) Agile Software Development
2 28 (17.72%) Digital Marketing
3 26 (16.46%) Analytics
4 21 (13.29%) Project Management
5 16 (10.13%) CRM
5 16 (10.13%) Scrum
6 15 (9.49%) E-Commerce
7 14 (8.86%) Business Intelligence
7 14 (8.86%) SEO
8 13 (8.23%) Migration
9 12 (7.59%) Asset Management
9 12 (7.59%) Problem-Solving
10 11 (6.96%) Data Science
10 11 (6.96%) Stakeholder Management
10 11 (6.96%) Visualisation
11 10 (6.33%) Content Management
11 10 (6.33%) Decision-Making
11 10 (6.33%) Microservices
12 9 (5.70%) B2B
13 8 (5.06%) DevOps
Programming Languages
1 26 (16.46%) SQL
2 18 (11.39%) Python
3 12 (7.59%) Java
4 9 (5.70%) JavaScript
5 6 (3.80%) R
6 5 (3.16%) C#
7 4 (2.53%) PHP
7 4 (2.53%) Ruby
8 3 (1.90%) Apex Code
8 3 (1.90%) Perl
8 3 (1.90%) PowerShell
8 3 (1.90%) T-SQL
9 2 (1.27%) C
9 2 (1.27%) PL/SQL
9 2 (1.27%) Shell Script
10 1 (0.63%) ES6
10 1 (0.63%) MATLAB
10 1 (0.63%) Scala
10 1 (0.63%) TypeScript
10 1 (0.63%) VBA
Qualifications
1 18 (11.39%) Degree
2 3 (1.90%) SC Cleared
2 3 (1.90%) Security Cleared
3 2 (1.27%) Numerate Degree
4 1 (0.63%) Computer Science Degree
4 1 (0.63%) IIBA
4 1 (0.63%) ISTQB
4 1 (0.63%) Master's Degree
4 1 (0.63%) PMI Certification
4 1 (0.63%) Postgraduate
4 1 (0.63%) PRINCE2 Certification
Quality Assurance & Compliance
1 14 (8.86%) QA
2 5 (3.16%) Data Quality
3 1 (0.63%) Actionable Recommendations
3 1 (0.63%) GDPR
3 1 (0.63%) PMO
System Software
1 7 (4.43%) Docker
2 2 (1.27%) Active Directory
3 1 (0.63%) HDFS
Systems Management
1 5 (3.16%) Ansible
1 5 (3.16%) Kubernetes
2 4 (2.53%) Puppet
2 4 (2.53%) Terraform
3 3 (1.90%) Kibana
3 3 (1.90%) logstash
3 3 (1.90%) Nagios
3 3 (1.90%) Pingdom
3 3 (1.90%) Uchiwa
3 3 (1.90%) ZABBIX
4 1 (0.63%) HP Quality Center
4 1 (0.63%) Oozie
4 1 (0.63%) Opscode Chef
4 1 (0.63%) SCCM
Vendors
1 20 (12.66%) Salesforce.com
2 19 (12.03%) Adobe
3 11 (6.96%) Microsoft
4 10 (6.33%) Tableau
5 9 (5.70%) Google
5 9 (5.70%) Oracle
6 5 (3.16%) SAP
7 4 (2.53%) hybris
7 4 (2.53%) Sitecore
8 3 (1.90%) New Relic
8 3 (1.90%) PagerDuty
8 3 (1.90%) Salesforce Marketing Cloud
8 3 (1.90%) Talend
9 2 (1.27%) Informatica
9 2 (1.27%) Omniture
10 1 (0.63%) Altiris
10 1 (0.63%) Apple
10 1 (0.63%) DoubleClick
10 1 (0.63%) Lotus
10 1 (0.63%) Red Hat