Period
to 20 April 2021

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 20 April 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Central London > City of London
6 months to
20 Apr 2021
Same period 2020 Same period 2019
Rank 96 62 102
Rank change year-on-year -34 +40 -25
Contract jobs citing Marketing 46 118 162
As % of all contract jobs advertised in the City of London 1.85% 3.02% 2.40%
As % of the General category 3.80% 6.66% 4.60%
Number of daily rates quoted 20 84 111
10th Percentile £227 £300 £213
25th Percentile £400 £375 £356
Median daily rate (50th Percentile) £450 £500 £450
Median % change year-on-year -10.00% +11.11% +3.15%
75th Percentile £575 £588 £575
90th Percentile £638 £625 £638
Central London median daily rate £450 £488 £456
% change year-on-year -7.69% +6.85% +1.39%
Number of hourly rates quoted 1 2 2
10th Percentile " £13.89 £29.95
25th Percentile £17.50 £18.09 £30.63
Median hourly rate £20.00 £26.54 £35.00
Median % change year-on-year -24.63% -24.18% -2.21%
75th Percentile £22.50 £35.84 £40.13
90th Percentile " £40.56 £41.25
Central London median hourly rate £20.00 £26.54 £35.00
% change year-on-year -24.63% -24.18% -2.21%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Contract vacancies with a requirement for common skills 1,212 1,772 3,523
As % of all contract IT jobs advertised in the City of London 48.77% 45.30% 52.25%
Number of daily rates quoted 875 1,304 2,684
10th Percentile £363 £304 £313
25th Percentile £450 £413 £425
Median daily rate (50th Percentile) £550 £525 £525
Median % change year-on-year +4.76% - -
75th Percentile £650 £625 £625
90th Percentile £725 £694 £688
Central London median daily rate £550 £513 £525
% change year-on-year +7.32% -2.38% -
Number of hourly rates quoted 8 31 30
10th Percentile £11.85 £12.42 £11.25
25th Percentile £15.19 £12.46 £13.86
Median hourly rate £21.50 £18.00 £18.98
Median % change year-on-year +19.44% -5.14% -9.64%
75th Percentile £23.54 £28.79 £31.63
90th Percentile £28.80 £43.70 £37.95
Central London median hourly rate £20.00 £18.70 £19.63
% change year-on-year +6.95% -4.71% -3.09%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Contractor Daily Rate Trend in the City of London

3-month moving average daily rate quoted in jobs citing Marketing in the City of London.

Daily rate trend for Marketing in the City of London

Marketing
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Marketing in the City of London over the 6 months to 20 April 2021.

Daily rate histogram for Marketing in the City of London

Marketing
Contractor Hourly Rate Trend in the City of London

3-month moving average hourly rates quoted in jobs citing Marketing in the City of London.

Hourly rate trend for Marketing in the City of London

For the 6 months to 20 April 2021, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Marketing.

1 19 (41.30%) Salesforce.com
2 18 (39.13%) Agile Software Development
3 15 (32.61%) Analytics
4 14 (30.43%) CRM
5 11 (23.91%) HTML
5 11 (23.91%) Business Intelligence
6 10 (21.74%) Finance
6 10 (21.74%) SQL
7 9 (19.57%) JavaScript
8 8 (17.39%) CSS
8 8 (17.39%) Asset Management
9 7 (15.22%) Project Management
9 7 (15.22%) User Stories
9 7 (15.22%) Data Science
10 6 (13.04%) Decision-Making
10 6 (13.04%) Salesforce Sales Cloud
10 6 (13.04%) Problem-Solving
10 6 (13.04%) Power Platform
10 6 (13.04%) Tableau
10 6 (13.04%) Power BI
10 6 (13.04%) Business Analysis
10 6 (13.04%) Digital Marketing
10 6 (13.04%) Investment Management
10 6 (13.04%) Visualisation
11 5 (10.87%) Pega
11 5 (10.87%) Degree
11 5 (10.87%) JIRA
11 5 (10.87%) Data Analysis
11 5 (10.87%) Telecoms
11 5 (10.87%) C#

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (8.70%) SharePoint
1 4 (8.70%) SharePoint 2010
2 2 (4.35%) Jupyter
3 1 (2.17%) Adobe Experience Manager
3 1 (2.17%) SAS
3 1 (2.17%) WordPress
Applications
1 4 (8.70%) InfoPath
1 4 (8.70%) Microsoft Excel
1 4 (8.70%) Microsoft PowerPoint
2 1 (2.17%) Microsoft Project
2 1 (2.17%) MS Visio
2 1 (2.17%) Photoshop
Business Applications
1 2 (4.35%) Dynamics CRM
2 1 (2.17%) Unica
Cloud Services
1 6 (13.04%) Power Platform
1 6 (13.04%) Salesforce Sales Cloud
2 4 (8.70%) Microsoft 365
2 4 (8.70%) Salesforce Service Cloud
2 4 (8.70%) Slack
3 2 (4.35%) Azure
3 2 (4.35%) Heroku
4 1 (2.17%) Adobe Analytics
4 1 (2.17%) AWS
4 1 (2.17%) Cloud Computing
4 1 (2.17%) Dynamics 365
4 1 (2.17%) SaaS
Communications & Networking
1 1 (2.17%) Ethernet
1 1 (2.17%) Firewall
1 1 (2.17%) Remote Desktop
1 1 (2.17%) SMS
1 1 (2.17%) VLAN
1 1 (2.17%) VoIP
1 1 (2.17%) VPN
Database & Business Intelligence
1 6 (13.04%) Power BI
1 6 (13.04%) Tableau
2 3 (6.52%) Data Warehouse
2 3 (6.52%) Looker
3 2 (4.35%) QlikView
3 2 (4.35%) RDBMS
3 2 (4.35%) Relational Database
4 1 (2.17%) Big Data
4 1 (2.17%) Essbase
4 1 (2.17%) Hadoop
4 1 (2.17%) SAS EBI
Development Applications
1 5 (10.87%) JIRA
General
1 10 (21.74%) Finance
2 5 (10.87%) Telecoms
3 3 (6.52%) Manufacturing
3 3 (6.52%) Retail
4 2 (4.35%) Advertising
4 2 (4.35%) Russian Language
5 1 (2.17%) Banking
5 1 (2.17%) French Language
5 1 (2.17%) Italian Language
5 1 (2.17%) Legal
5 1 (2.17%) Publishing
Job Titles
1 7 (15.22%) Architect
2 6 (13.04%) Developer
3 5 (10.87%) Data Scientist
3 5 (10.87%) Salesforce Architect
4 4 (8.70%) Analyst
5 3 (6.52%) Asset Management Analyst
5 3 (6.52%) Asset Management Business Analyst
5 3 (6.52%) Business Analyst
5 3 (6.52%) CRM Analyst
5 3 (6.52%) CRM Business Analyst
5 3 (6.52%) SharePoint Developer
6 2 (4.35%) Cloud Architect
6 2 (4.35%) Delivery Manager
6 2 (4.35%) IT Manager
6 2 (4.35%) Lead Architect
6 2 (4.35%) Pega Architect
6 2 (4.35%) Programme Manager
6 2 (4.35%) Project Manager
7 1 (2.17%) Consultant
7 1 (2.17%) Technical Architect
Libraries, Frameworks & Software Standards
1 11 (23.91%) HTML
2 8 (17.39%) CSS
3 3 (6.52%) ATL
4 2 (4.35%) AngularJS
4 2 (4.35%) D3.js
4 2 (4.35%) jQuery
4 2 (4.35%) Node.js
4 2 (4.35%) Shiny
5 1 (2.17%) .NET
5 1 (2.17%) Ajax
5 1 (2.17%) ASP.NET Web API
5 1 (2.17%) CSS3
5 1 (2.17%) HTML5
5 1 (2.17%) KnockoutJS
5 1 (2.17%) Polymer
5 1 (2.17%) REST
5 1 (2.17%) SOAP
5 1 (2.17%) SVG
5 1 (2.17%) Velocity
5 1 (2.17%) Web Services
Miscellaneous
1 5 (10.87%) Analytical Skills
2 4 (8.70%) Management Information System
3 3 (6.52%) Tandem
4 2 (4.35%) Algorithms
4 2 (4.35%) Social Media
4 2 (4.35%) User Experience
5 1 (2.17%) Digital Media
5 1 (2.17%) PMI
5 1 (2.17%) Self-Motivation
Processes & Methodologies
1 18 (39.13%) Agile Software Development
2 15 (32.61%) Analytics
3 14 (30.43%) CRM
4 11 (23.91%) Business Intelligence
5 8 (17.39%) Asset Management
6 7 (15.22%) Data Science
6 7 (15.22%) Project Management
6 7 (15.22%) User Stories
7 6 (13.04%) Business Analysis
7 6 (13.04%) Decision-Making
7 6 (13.04%) Digital Marketing
7 6 (13.04%) Investment Management
7 6 (13.04%) Problem-Solving
7 6 (13.04%) Visualisation
8 5 (10.87%) Data Analysis
9 4 (8.70%) Data Modelling
9 4 (8.70%) Metadata Management
9 4 (8.70%) Scrum
9 4 (8.70%) Stakeholder Management
9 4 (8.70%) Workflow
Programming Languages
1 10 (21.74%) SQL
2 9 (19.57%) JavaScript
3 5 (10.87%) C#
4 4 (8.70%) PowerShell
4 4 (8.70%) Python
4 4 (8.70%) R
5 2 (4.35%) VBA
6 1 (2.17%) Apex Code
6 1 (2.17%) PHP
Qualifications
1 5 (10.87%) Degree
2 2 (4.35%) ACCA
3 1 (2.17%) CIMA
3 1 (2.17%) PMI Certification
3 1 (2.17%) PMP
Quality Assurance & Compliance
1 2 (4.35%) QA
1 2 (4.35%) SLA
2 1 (2.17%) Data Quality
System Software
1 1 (2.17%) Active Directory
1 1 (2.17%) vSphere
Systems Management
1 1 (2.17%) Tivoli Storage Manager
Vendors
1 19 (41.30%) Salesforce.com
2 5 (10.87%) Pega
2 5 (10.87%) Salesforce Marketing Cloud
3 4 (8.70%) Alteryx
3 4 (8.70%) Nintex
4 3 (6.52%) Microsoft
5 1 (2.17%) Adobe
5 1 (2.17%) Cadence
5 1 (2.17%) Chordiant
5 1 (2.17%) Cloudera
5 1 (2.17%) Hyperion
5 1 (2.17%) IBM
5 1 (2.17%) Informatica
5 1 (2.17%) Pardot
5 1 (2.17%) Spotify
5 1 (2.17%) Tealium
5 1 (2.17%) VMware