Period
to 24 January 2020

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 24 January 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Central London > City of London
6 months to
24 Jan 2020
Same period 2019 Same period 2018
Rank 70 123 69
Rank change year-on-year +53 -54 +9
Contract jobs citing Marketing 142 142 236
As % of all contract IT jobs advertised in the City of London 2.88% 2.08% 3.31%
As % of the General category 6.53% 3.91% 5.89%
Number of daily rates quoted 108 95 147
City of London median daily rate £475 £450 £450
Median daily rate % change year-on-year +5.56% - +12.50%
10th Percentile £289 £189 £212
90th Percentile £625 £593 £638
Central London median daily rate £463 £475 £450
% change year-on-year -2.63% +5.56% +12.50%
Number of hourly rates quoted 0 1 14
City of London median hourly rate - £149.50 £28.50
Median hourly rate % change year-on-year - +424.56% -23.99%
Central London median hourly rate - £149.50 £28.50
% change year-on-year - +424.56% -23.99%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Contract vacancies with a requirement for common skills 2,174 3,631 4,009
As % of all contract IT jobs advertised in the City of London 44.10% 53.08% 56.20%
Number of daily rates quoted 1,626 2,756 3,205
City of London median daily rate £521 £525 £525
Median daily rate % change year-on-year -0.71% - +5.00%
10th Percentile £310 £293 £325
90th Percentile £700 £688 £700
Central London median daily rate £510 £525 £525
% change year-on-year -2.86% - +5.00%
Number of hourly rates quoted 25 45 49
City of London median hourly rate £21.00 £18.70 £21.00
Median hourly rate % change year-on-year +12.30% -10.95% -3.45%
10th Percentile £12.45 £13.00 £11.81
90th Percentile £35.00 £37.09 £34.05
Central London median hourly rate £21.00 £18.70 £21.23
% change year-on-year +12.30% -11.90% -0.12%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the City of London.

Contractor daily rate trend for Marketing in the City of London

Marketing
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Marketing in the City of London over the 6 months to 24 January 2020.

Contractor daily rate histogram for Marketing in the City of London

Marketing
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the City of London.

Contractor hourly rate trend for Marketing in the City of London

Marketing
Contract Job Locations in the City of London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the City of London region over the 6 months to 24 January 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge - 1 £300 -
Marketing
Central London

For the 6 months to 24 January 2020, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Marketing.

1 45 (31.69%) Agile Software Development
2 33 (23.24%) Finance
3 31 (21.83%) Digital Marketing
4 27 (19.01%) Salesforce.com
5 26 (18.31%) HTML
5 26 (18.31%) Google
6 25 (17.61%) Analytics
7 24 (16.90%) Adobe
8 21 (14.79%) Business Intelligence
8 21 (14.79%) CRM
8 21 (14.79%) JavaScript
8 21 (14.79%) CSS
9 20 (14.08%) SAP
9 20 (14.08%) Scrum
10 19 (13.38%) Python
11 18 (12.68%) User Experience
12 17 (11.97%) Advertising
13 16 (11.27%) SQL
13 16 (11.27%) Microsoft
13 16 (11.27%) Facebook
14 15 (10.56%) AWS
15 14 (9.86%) Java
16 13 (9.15%) Telecoms
16 13 (9.15%) Programme Management
16 13 (9.15%) Project Management
16 13 (9.15%) Manufacturing
17 12 (8.45%) Degree
17 12 (8.45%) CMS
17 12 (8.45%) Electronics
17 12 (8.45%) Social Media

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (8.45%) CMS
2 10 (7.04%) Adobe Experience Manager
3 4 (2.82%) Confluence
3 4 (2.82%) SAS
4 3 (2.11%) Apache
4 3 (2.11%) SharePoint
5 2 (1.41%) Elasticsearch
5 2 (1.41%) IIS
6 1 (0.70%) Apache Airflow
6 1 (0.70%) Apache Spark
6 1 (0.70%) Jupyter
6 1 (0.70%) SharePoint 2013
6 1 (0.70%) Sitecore CMS
6 1 (0.70%) Umbraco
6 1 (0.70%) WordPress
Applications
1 5 (3.52%) Microsoft Excel
1 5 (3.52%) Photoshop
1 5 (3.52%) Sketch
2 4 (2.82%) Adobe Illustrator
2 4 (2.82%) Microsoft PowerPoint
3 3 (2.11%) Adobe After Effects
3 3 (2.11%) InVision
3 3 (2.11%) OmniGraffle
4 1 (0.70%) Adobe Creative Suite
4 1 (0.70%) Adobe XD
4 1 (0.70%) InDesign
4 1 (0.70%) Inkscape
4 1 (0.70%) Microsoft Office
4 1 (0.70%) Microsoft Project
4 1 (0.70%) MS Visio
Business Applications
1 5 (3.52%) Adobe Campaign
2 3 (2.11%) Sprinklr
3 2 (1.41%) Dynamics CRM
3 2 (1.41%) Salesforce.com CRM
3 2 (1.41%) SAP CRM
4 1 (0.70%) SAP Oil and Gas
4 1 (0.70%) SAP PLM
4 1 (0.70%) SAP S/4HANA
Cloud Services
1 15 (10.56%) AWS
2 11 (7.75%) Azure
3 9 (6.34%) GCP
4 7 (4.93%) AWS Lambda
4 7 (4.93%) SaaS
4 7 (4.93%) Serverless
5 6 (4.23%) Adobe Analytics
5 6 (4.23%) Google Analytics
6 5 (3.52%) Power Platform
7 4 (2.82%) Office 365
8 3 (2.11%) Salesforce Sales Cloud
9 2 (1.41%) AdWords
9 2 (1.41%) Cloud Computing
9 2 (1.41%) Dynamics 365
9 2 (1.41%) npm
9 2 (1.41%) Salesforce Service Cloud
9 2 (1.41%) SuccessFactors
10 1 (0.70%) Adobe Creative Cloud
10 1 (0.70%) Azure Active Directory
10 1 (0.70%) Responsys
Communications & Networking
1 4 (2.82%) DHCP
1 4 (2.82%) DNS
2 3 (2.11%) TCP/IP
3 2 (1.41%) SSL
4 1 (0.70%) Broadband
4 1 (0.70%) FTP
4 1 (0.70%) HTTP
4 1 (0.70%) LAN
4 1 (0.70%) SMS
4 1 (0.70%) VoIP
4 1 (0.70%) VPN
4 1 (0.70%) WAN
4 1 (0.70%) Wi-Fi
Database & Business Intelligence
1 9 (6.34%) Big Data
1 9 (6.34%) SQL Server
2 6 (4.23%) Hadoop
3 5 (3.52%) BigQuery
3 5 (3.52%) Jackrabbit
3 5 (3.52%) Power BI
3 5 (3.52%) Relational Database
4 4 (2.82%) NoSQL
5 3 (2.11%) Data Lake
6 2 (1.41%) Blockchain
6 2 (1.41%) Data Warehouse
6 2 (1.41%) MySQL
6 2 (1.41%) SAP HANA
6 2 (1.41%) Sisense
7 1 (0.70%) Apache Cassandra
7 1 (0.70%) Looker
7 1 (0.70%) OLAP
7 1 (0.70%) RDBMS
Development Applications
1 9 (6.34%) JIRA
2 6 (4.23%) Git (software)
3 5 (3.52%) Team Foundation Server
4 4 (2.82%) Visual Studio
5 3 (2.11%) Axure RP
6 2 (1.41%) Jenkins
6 2 (1.41%) Moq
6 2 (1.41%) MSTest
6 2 (1.41%) Octopus Deploy
7 1 (0.70%) Codeship
7 1 (0.70%) Cucumber
7 1 (0.70%) GoCD
7 1 (0.70%) Grunt
7 1 (0.70%) gulp
7 1 (0.70%) Jasmine
7 1 (0.70%) Karma Test Runner
7 1 (0.70%) Mocha
7 1 (0.70%) Protractor
7 1 (0.70%) TeamCity
7 1 (0.70%) Visual Studio Team System
General
1 33 (23.24%) Finance
2 17 (11.97%) Advertising
3 13 (9.15%) Manufacturing
3 13 (9.15%) Telecoms
4 12 (8.45%) Electronics
4 12 (8.45%) Public Sector
5 10 (7.04%) Retail
6 7 (4.93%) Legal
7 3 (2.11%) Automotive
7 3 (2.11%) Fire and Rescue
7 3 (2.11%) Games
7 3 (2.11%) Publishing
8 2 (1.41%) Banking
8 2 (1.41%) Brand Awareness
8 2 (1.41%) Law
8 2 (1.41%) Spanish Language
9 1 (0.70%) German Language
9 1 (0.70%) Investment Banking
9 1 (0.70%) Multimedia
9 1 (0.70%) Portuguese Language
Job Titles
1 32 (22.54%) Developer
2 12 (8.45%) Project Manager
3 11 (7.75%) Analyst
4 10 (7.04%) Architect
4 10 (7.04%) Designer
5 8 (5.63%) Consultant
5 8 (5.63%) Marketing Manager
6 7 (4.93%) Administrator
6 7 (4.93%) Data Scientist
6 7 (4.93%) Salesforce Administrator
6 7 (4.93%) Salesforce Developer
7 6 (4.23%) Programme Manager
8 5 (3.52%) Data Engineer
8 5 (3.52%) React Developer
8 5 (3.52%) Ruby Developer
8 5 (3.52%) Technical Architect
9 4 (2.82%) CRM Manager
9 4 (2.82%) Facebook Developer
9 4 (2.82%) Insight Manager
9 4 (2.82%) UI Designer
Libraries, Frameworks & Software Standards
1 26 (18.31%) HTML
2 21 (14.79%) CSS
3 9 (6.34%) XML
4 7 (4.93%) Redux
5 6 (4.23%) .NET
5 6 (4.23%) React
5 6 (4.23%) Visualforce
6 5 (3.52%) JSR 170
6 5 (3.52%) Node.js
6 5 (3.52%) OSGi
7 4 (2.82%) iOS SDK
7 4 (2.82%) JSON
7 4 (2.82%) Ruby on Rails
8 3 (2.11%) AngularJS
8 3 (2.11%) ASP.NET
8 3 (2.11%) ASP.NET MVC
8 3 (2.11%) NumPy
8 3 (2.11%) REST
8 3 (2.11%) Spring
8 3 (2.11%) Web Services
Miscellaneous
1 18 (12.68%) User Experience
2 12 (8.45%) Social Media
3 10 (7.04%) Analytical Skills
4 8 (5.63%) Marketing Technology
5 7 (4.93%) Greenfield Project
6 5 (3.52%) Algorithms
6 5 (3.52%) Mobile App
7 3 (2.11%) Management Information System
7 3 (2.11%) PMI
8 2 (1.41%) Data Structures
8 2 (1.41%) Public Cloud
8 2 (1.41%) Self-Motivation
9 1 (0.70%) Digital Media
9 1 (0.70%) e-Learning
9 1 (0.70%) Graphic Design
9 1 (0.70%) iPad
9 1 (0.70%) Learning Management System
9 1 (0.70%) N-Tier
9 1 (0.70%) Video on Demand
9 1 (0.70%) W3C
Operating Systems
1 9 (6.34%) Windows
2 8 (5.63%) Apple iOS
3 7 (4.93%) Windows 10
4 3 (2.11%) Android
4 3 (2.11%) Linux
4 3 (2.11%) Windows Server 2012
5 1 (0.70%) Unix
5 1 (0.70%) Windows 7
5 1 (0.70%) Windows Mobile
5 1 (0.70%) Windows Server
5 1 (0.70%) Windows Server 2008
Processes & Methodologies
1 45 (31.69%) Agile Software Development
2 31 (21.83%) Digital Marketing
3 25 (17.61%) Analytics
4 21 (14.79%) Business Intelligence
4 21 (14.79%) CRM
5 20 (14.08%) Scrum
6 13 (9.15%) Programme Management
6 13 (9.15%) Project Management
7 12 (8.45%) Front End Development
7 12 (8.45%) Problem-Solving
8 11 (7.75%) Computer Science
8 11 (7.75%) E-Commerce
9 10 (7.04%) Data Science
9 10 (7.04%) TDD
10 9 (6.34%) B2B
10 9 (6.34%) Migration
11 8 (5.63%) Content Management
11 8 (5.63%) Continuous Integration
11 8 (5.63%) Web Development
12 7 (4.93%) Stakeholder Management
Programming Languages
1 21 (14.79%) JavaScript
2 19 (13.38%) Python
3 16 (11.27%) SQL
4 14 (9.86%) Java
5 8 (5.63%) Ruby
6 6 (4.23%) Apex Code
6 6 (4.23%) C#
7 5 (3.52%) C
7 5 (3.52%) PHP
7 5 (3.52%) R
7 5 (3.52%) Scala
8 4 (2.82%) Apple Swift
8 4 (2.82%) Kotlin
9 3 (2.11%) Go
10 2 (1.41%) MATLAB
10 2 (1.41%) PowerShell
10 2 (1.41%) SOQL
11 1 (0.70%) F#
11 1 (0.70%) VB.NET
11 1 (0.70%) VBA
Qualifications
1 12 (8.45%) Degree
2 6 (4.23%) Computer Science Degree
3 5 (3.52%) Master's Degree
3 5 (3.52%) PMI Certification
4 3 (2.11%) CCNA
4 3 (2.11%) Cisco Certification
4 3 (2.11%) MCP
5 2 (1.41%) PMP
5 2 (1.41%) Security Cleared
6 1 (0.70%) CTC Cleared
6 1 (0.70%) MBA
6 1 (0.70%) PRINCE2 Certification
Quality Assurance & Compliance
1 11 (7.75%) QA
2 3 (2.11%) Data Quality
3 2 (1.41%) PMO
4 1 (0.70%) WCAG
System Software
1 6 (4.23%) Active Directory
2 2 (1.41%) Docker
3 1 (0.70%) Firmware
3 1 (0.70%) Virtual Machines
Systems Management
1 5 (3.52%) Terraform
2 2 (1.41%) Kibana
2 2 (1.41%) Single Sign-On
3 1 (0.70%) AirWatch
3 1 (0.70%) Microsoft Intune
3 1 (0.70%) SCCM
Vendors
1 27 (19.01%) Salesforce.com
2 26 (18.31%) Google
3 24 (16.90%) Adobe
4 20 (14.08%) SAP
5 16 (11.27%) Facebook
5 16 (11.27%) Microsoft
6 7 (4.93%) Salesforce Marketing Cloud
6 7 (4.93%) Twitter
7 5 (3.52%) Tableau
7 5 (3.52%) Tealium
8 4 (2.82%) IBM
8 4 (2.82%) YouTube
9 3 (2.11%) Instagram
9 3 (2.11%) Oracle
9 3 (2.11%) Perforce
10 2 (1.41%) Ariba
10 2 (1.41%) Concur
10 2 (1.41%) Gigya
10 2 (1.41%) hybris
10 2 (1.41%) Kronos