Period
to 17 January 2021

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 17 January 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Central London > City of London
6 months to
17 Jan 2021
Same period 2020 Same period 2019
Rank 74 76 118
Rank change year-on-year +2 +42 -47
Contract jobs citing Marketing 53 140 148
As % of all contract jobs advertised in the City of London 2.61% 2.82% 2.18%
As % of the General category 5.20% 6.31% 4.09%
Number of daily rates quoted 42 110 100
Median daily rate £335 £450 £425
Median daily rate % change year-on-year -25.56% +5.88% -5.56%
10th Percentile £242 £282 £175
90th Percentile £562 £613 £596
Central London median daily rate £335 £450 £450
% change year-on-year -25.56% - -
Number of hourly rates quoted 4 0 0
Median hourly rate £35.75 - -
Central London median hourly rate £35.75 - -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Contract vacancies with a requirement for common skills 1,020 2,219 3,619
As % of all contract IT jobs advertised in the City of London 50.20% 44.65% 53.20%
Number of daily rates quoted 740 1,700 2,777
Median daily rate £525 £521 £525
Median daily rate % change year-on-year +0.72% -0.71% -
10th Percentile £313 £313 £293
90th Percentile £700 £700 £688
Central London median daily rate £525 £513 £525
% change year-on-year +2.44% -2.38% +1.45%
Number of hourly rates quoted 13 21 49
Median hourly rate £23.00 £18.00 £18.70
Median hourly rate % change year-on-year +27.78% -3.74% -10.95%
10th Percentile £13.70 £12.42 £13.00
90th Percentile £46.00 £23.50 £37.09
Median hourly rate £23.00 £18.70 £18.70
% change year-on-year +22.99% - -10.95%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Contractor Daily Rate Trend in the City of London

3-month moving average daily rate quoted in jobs citing Marketing in the City of London.

Daily rate trend for Marketing in the City of London

Marketing
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Marketing in the City of London over the 6 months to 17 January 2021.

Daily rate histogram for Marketing in the City of London

Marketing
Contractor Hourly Rate Trend in the City of London

3-month moving average hourly rates quoted in jobs citing Marketing in the City of London.

Hourly rate trend for Marketing in the City of London

Marketing
Hourly Rate Histogram in the City of London

Hourly rate distribution of jobs citing Marketing in the City of London over the 6 months to 17 January 2021.

Hourly rate histogram for Marketing in the City of London

For the 6 months to 17 January 2021, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Marketing.

1 18 (33.96%) Social Media
2 14 (26.42%) Content Writing
3 11 (20.75%) CRM
3 11 (20.75%) Artificial Intelligence
3 11 (20.75%) Data Science
4 9 (16.98%) Public Sector
4 9 (16.98%) Finance
4 9 (16.98%) Degree
5 8 (15.09%) Agile Software Development
5 8 (15.09%) Analytics
6 6 (11.32%) Decision-Making
6 6 (11.32%) Salesforce.com
7 5 (9.43%) Project Management
7 5 (9.43%) HTML
7 5 (9.43%) Fixed Income
7 5 (9.43%) Asset Management
7 5 (9.43%) Legal
7 5 (9.43%) Change Management
7 5 (9.43%) Front Office
7 5 (9.43%) Back Office
7 5 (9.43%) Investment Management
7 5 (9.43%) Scaled Agile Framework
7 5 (9.43%) User Experience
8 4 (7.55%) Salesforce Marketing Cloud
8 4 (7.55%) Problem-Solving
8 4 (7.55%) Project Delivery
8 4 (7.55%) Product Management
8 4 (7.55%) CIMA
8 4 (7.55%) SQL
9 3 (5.66%) Microsoft Excel

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (3.77%) SAS
Applications
1 3 (5.66%) Microsoft Excel
1 3 (5.66%) MS Visio
2 2 (3.77%) Microsoft PowerPoint
3 1 (1.89%) Spreadsheet
Business Applications
1 2 (3.77%) Dynamics CRM
Cloud Services
1 2 (3.77%) Salesforce Sales Cloud
2 1 (1.89%) AdWords
2 1 (1.89%) AWS
2 1 (1.89%) Azure
2 1 (1.89%) Cloud Computing
2 1 (1.89%) Dynamics 365
2 1 (1.89%) Heroku
2 1 (1.89%) Power Platform
2 1 (1.89%) SaaS
2 1 (1.89%) Salesforce Service Cloud
2 1 (1.89%) SuccessFactors
Database & Business Intelligence
1 3 (5.66%) RDBMS
1 3 (5.66%) Relational Database
2 2 (3.77%) Big Data
2 2 (3.77%) Data Warehouse
2 2 (3.77%) Hadoop
2 2 (3.77%) SAS EBI
3 1 (1.89%) Essbase
3 1 (1.89%) Mixpanel
3 1 (1.89%) Power BI
3 1 (1.89%) PowerPivot
General
1 9 (16.98%) Finance
1 9 (16.98%) Public Sector
2 5 (9.43%) Back Office
2 5 (9.43%) Front Office
2 5 (9.43%) Legal
3 3 (5.66%) Advertising
4 2 (3.77%) Manufacturing
4 2 (3.77%) Retail
4 2 (3.77%) Russian Language
4 2 (3.77%) Social Science
5 1 (1.89%) Banking
5 1 (1.89%) Brand Awareness
5 1 (1.89%) French Language
5 1 (1.89%) Italian Language
5 1 (1.89%) Telecoms
Job Titles
1 26 (49.06%) Analyst
2 12 (22.64%) Marketing Analyst
3 9 (16.98%) Research Analyst
4 5 (9.43%) Architect
5 3 (5.66%) Business Manager
5 3 (5.66%) Copywriter
5 3 (5.66%) Digital Analyst
5 3 (5.66%) Process Analyst
5 3 (5.66%) Salesforce Architect
6 2 (3.77%) Artificial Intelligence Analyst
6 2 (3.77%) Business Project Manager
6 2 (3.77%) Cloud Architect
6 2 (3.77%) Data Scientist
6 2 (3.77%) Lead Architect
6 2 (3.77%) Marketing Copywriter
6 2 (3.77%) Pega Architect
6 2 (3.77%) Project Analyst
6 2 (3.77%) Research Scientist
6 2 (3.77%) Senior User Experience Researcher
6 2 (3.77%) User Experience Researcher
Libraries, Frameworks & Software Standards
1 5 (9.43%) HTML
2 1 (1.89%) .NET
2 1 (1.89%) AngularJS
2 1 (1.89%) ASP.NET
2 1 (1.89%) ASP.NET Web API
2 1 (1.89%) CSS
2 1 (1.89%) HTML5
2 1 (1.89%) jQuery
2 1 (1.89%) KnockoutJS
2 1 (1.89%) Web Services
Miscellaneous
1 18 (33.96%) Social Media
2 5 (9.43%) Fixed Income
2 5 (9.43%) User Experience
3 3 (5.66%) Analytical Skills
3 3 (5.66%) Smart City
4 1 (1.89%) e-Learning
4 1 (1.89%) Graphic Design
4 1 (1.89%) Learning Management System
4 1 (1.89%) Photography
4 1 (1.89%) Podcast
4 1 (1.89%) SCORM
4 1 (1.89%) Self-Motivation
Processes & Methodologies
1 14 (26.42%) Content Writing
2 11 (20.75%) Artificial Intelligence
2 11 (20.75%) CRM
2 11 (20.75%) Data Science
3 8 (15.09%) Agile Software Development
3 8 (15.09%) Analytics
4 6 (11.32%) Decision-Making
5 5 (9.43%) Asset Management
5 5 (9.43%) Change Management
5 5 (9.43%) Investment Management
5 5 (9.43%) Project Management
5 5 (9.43%) Scaled Agile Framework
6 4 (7.55%) Problem-Solving
6 4 (7.55%) Product Management
6 4 (7.55%) Project Delivery
7 3 (5.66%) Business Process Modelling
7 3 (5.66%) Lean Thinking
7 3 (5.66%) Thought Leadership
7 3 (5.66%) User-Centered Design (UCD)
7 3 (5.66%) Workshop Facilitation
Programming Languages
1 4 (7.55%) SQL
2 2 (3.77%) JavaScript
3 1 (1.89%) C#
Qualifications
1 9 (16.98%) Degree
2 4 (7.55%) CIMA
3 3 (5.66%) CFA
3 3 (5.66%) PhD
4 2 (3.77%) ACCA
5 1 (1.89%) MBA
Quality Assurance & Compliance
1 2 (3.77%) QA
1 2 (3.77%) SLA
2 1 (1.89%) Data Quality
Vendors
1 6 (11.32%) Salesforce.com
2 4 (7.55%) Salesforce Marketing Cloud
3 3 (5.66%) Microsoft
4 2 (3.77%) Cadence
4 2 (3.77%) Cloudera
4 2 (3.77%) Google
4 2 (3.77%) Informatica
4 2 (3.77%) Pega
5 1 (1.89%) Adobe
5 1 (1.89%) Brightcove
5 1 (1.89%) Facebook
5 1 (1.89%) Hyperion
5 1 (1.89%) Optimizely
5 1 (1.89%) Qubit
5 1 (1.89%) SAP
5 1 (1.89%) Twitter
5 1 (1.89%) YouTube