Period
to 17 June 2019

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 17 June 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Central London > City of London
6 months to
17 Jun 2019
Same period 2018 Same period 2017
Rank 100 77 82
Rank change year-on-year -23 +5 0
Contract jobs citing Marketing 155 223 178
As % of all contract IT jobs advertised in the City of London 2.42% 3.24% 2.86%
As % of the General category 4.92% 6.10% 5.37%
Number of daily rates quoted 112 163 118
City of London median daily rate £450 £413 £375
Median daily rate % change year-on-year +9.09% +10.00% -6.25%
10th Percentile £213 £213 £223
90th Percentile £638 £613 £571
Central London median daily rate £450 £413 £388
% change year-on-year +9.09% +6.45% -8.82%
Number of hourly rates quoted 2 2 3
City of London median hourly rate £35.00 £35.79 £21.16
Median hourly rate % change year-on-year -2.21% +69.18% -55.46%
10th Percentile £29.95 £32.78 £20.09
90th Percentile £41.25 £38.50 £22.22
Central London median hourly rate £35.00 £35.79 £21.16
% change year-on-year -2.21% +69.18% -55.46%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Contract vacancies with a requirement for common skills 3,149 3,658 3,314
As % of all contract IT jobs advertised in the City of London 49.12% 53.08% 53.33%
Number of daily rates quoted 2,349 2,876 2,609
City of London median daily rate £525 £525 £500
Median daily rate % change year-on-year - +5.00% -
10th Percentile £336 £325 £320
90th Percentile £688 £708 £675
Central London median daily rate £525 £525 £500
% change year-on-year - +5.00% +5.26%
Number of hourly rates quoted 26 41 34
City of London median hourly rate £21.00 £21.25 £15.87
Median hourly rate % change year-on-year -1.18% +33.92% -20.66%
10th Percentile £11.25 £13.00 £12.52
90th Percentile £93.88 £38.47 £29.98
Central London median hourly rate £20.50 £21.25 £15.98
% change year-on-year -3.53% +32.98% -23.90%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the City of London.

Contractor daily rate trend for Marketing in the City of London

Marketing
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Marketing in the City of London over the 6 months to 17 June 2019.

Contractor daily rate histogram for Marketing in the City of London

Marketing
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the City of London.

Contractor hourly rate trend for Marketing in the City of London

For the 6 months to 17 June 2019, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Marketing.

1 44 (28.39%) Agile Software Development
2 43 (27.74%) Analytics
3 37 (23.87%) CRM
4 33 (21.29%) Finance
5 32 (20.65%) Digital Marketing
6 28 (18.06%) Adobe
7 25 (16.13%) Microsoft
8 23 (14.84%) SQL
9 22 (14.19%) Business Intelligence
10 20 (12.90%) User Experience
11 19 (12.26%) Salesforce.com
12 18 (11.61%) JavaScript
12 18 (11.61%) CSS
13 16 (10.32%) HTML
13 16 (10.32%) Project Management
13 16 (10.32%) Advertising
13 16 (10.32%) Degree
14 15 (9.68%) Scrum
15 14 (9.03%) Google Analytics
15 14 (9.03%) GDPR
15 14 (9.03%) Product Management
16 13 (8.39%) Marketing Automation
16 13 (8.39%) Google
16 13 (8.39%) Manufacturing
16 13 (8.39%) SAP
16 13 (8.39%) E-Commerce
17 12 (7.74%) Telecoms
17 12 (7.74%) Programme Management
17 12 (7.74%) Marketo
17 12 (7.74%) DevOps

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (6.45%) CMS
2 5 (3.23%) Adobe Experience Manager
3 4 (2.58%) Confluence
4 3 (1.94%) SAS
4 3 (1.94%) Sitecore CMS
5 1 (0.65%) Anypoint
5 1 (0.65%) Apache
5 1 (0.65%) Cloud Foundry
5 1 (0.65%) Elasticsearch
5 1 (0.65%) EPiServer
5 1 (0.65%) nginx
5 1 (0.65%) SharePoint
5 1 (0.65%) Umbraco
5 1 (0.65%) WebSphere
Applications
1 11 (7.10%) Microsoft Excel
2 9 (5.81%) Microsoft PowerPoint
3 8 (5.16%) Photoshop
4 7 (4.52%) Sketch
5 3 (1.94%) Adobe Illustrator
5 3 (1.94%) InVision
5 3 (1.94%) Microsoft Office
5 3 (1.94%) OmniGraffle
6 2 (1.29%) Adobe Creative Suite
6 2 (1.29%) AutoCAD
6 2 (1.29%) FreeHand
6 2 (1.29%) SPSS
6 2 (1.29%) Stata
7 1 (0.65%) MS Visio
7 1 (0.65%) Spreadsheet
Business Applications
1 8 (5.16%) Dynamics CRM
2 3 (1.94%) Adobe Campaign
2 3 (1.94%) Eloqua
3 1 (0.65%) Dynamics AX
3 1 (0.65%) SAP ERP
3 1 (0.65%) SAP Hybris
3 1 (0.65%) Shopify
3 1 (0.65%) Workfront
Cloud Services
1 14 (9.03%) Google Analytics
2 8 (5.16%) Adobe Analytics
2 8 (5.16%) Microsoft Azure
3 6 (3.87%) Amazon AWS
3 6 (3.87%) SaaS
4 5 (3.23%) Dynamics 365
4 5 (3.23%) Power Platform
5 4 (2.58%) G Suite
6 3 (1.94%) Adobe Creative Cloud
6 3 (1.94%) Google Cloud Platform
6 3 (1.94%) PaaS
7 2 (1.29%) GitHub
7 2 (1.29%) PowerApps
7 2 (1.29%) Salesforce Service Cloud
8 1 (0.65%) Amazon ECS
8 1 (0.65%) Azure Data Factory
8 1 (0.65%) npm
8 1 (0.65%) Salesforce Sales Cloud
8 1 (0.65%) Serverless
8 1 (0.65%) Yarn
Communications & Networking
1 2 (1.29%) Internet
2 1 (0.65%) 802.11
2 1 (0.65%) BGP
2 1 (0.65%) Ethernet
2 1 (0.65%) Firewall
2 1 (0.65%) FTP
2 1 (0.65%) H.323
2 1 (0.65%) HTTP
2 1 (0.65%) IPsec
2 1 (0.65%) LAN
2 1 (0.65%) MGCP
2 1 (0.65%) MPLS
2 1 (0.65%) OSPF
2 1 (0.65%) SNMP
2 1 (0.65%) TACACS
2 1 (0.65%) TCP/IP
2 1 (0.65%) VoIP
2 1 (0.65%) WAN
2 1 (0.65%) Wireless
2 1 (0.65%) WLAN
Database & Business Intelligence
1 9 (5.81%) MySQL
2 6 (3.87%) Relational Database
3 5 (3.23%) Power BI
4 4 (2.58%) BigQuery
4 4 (2.58%) RDBMS
5 3 (1.94%) Data Warehouse
5 3 (1.94%) Looker
6 2 (1.29%) Data Lake
6 2 (1.29%) MongoDB
6 2 (1.29%) PostgreSQL
7 1 (0.65%) Apache Cassandra
7 1 (0.65%) Azure SQL Database
7 1 (0.65%) Big Data
7 1 (0.65%) Hadoop
7 1 (0.65%) HBase
7 1 (0.65%) MariaDB
7 1 (0.65%) NoSQL
7 1 (0.65%) PowerPivot
7 1 (0.65%) Redis
7 1 (0.65%) SAP HANA
Development Applications
1 6 (3.87%) Git (software)
2 5 (3.23%) JIRA
3 3 (1.94%) Subversion
4 1 (0.65%) Codeship
4 1 (0.65%) GitLab
4 1 (0.65%) gulp
4 1 (0.65%) Jasmine
4 1 (0.65%) Jenkins
4 1 (0.65%) JUnit
4 1 (0.65%) Karma Test Runner
4 1 (0.65%) Mercurial
4 1 (0.65%) Mockito
4 1 (0.65%) Team Foundation Server
4 1 (0.65%) webpack
General
1 33 (21.29%) Finance
2 16 (10.32%) Advertising
3 13 (8.39%) Manufacturing
4 12 (7.74%) Telecoms
5 11 (7.10%) Electronics
6 7 (4.52%) Retail
7 5 (3.23%) Banking
7 5 (3.23%) Digital Economy
7 5 (3.23%) French Language
8 4 (2.58%) Dutch Language
8 4 (2.58%) German Language
8 4 (2.58%) Italian Language
8 4 (2.58%) Publishing
8 4 (2.58%) Spanish Language
9 3 (1.94%) Social Science
10 2 (1.29%) Law
11 1 (0.65%) Aerospace
11 1 (0.65%) Games
11 1 (0.65%) Investment Banking
11 1 (0.65%) Legal
Job Titles
1 23 (14.84%) Consultant
2 22 (14.19%) Analyst
3 20 (12.90%) Developer
4 11 (7.10%) Designer
5 9 (5.81%) Data Analyst
5 9 (5.81%) Marketing Automation Consultant
5 9 (5.81%) Marketing Consultant
6 8 (5.16%) Business Analyst
6 8 (5.16%) UX Designer
7 7 (4.52%) Architect
7 7 (4.52%) CRM Consultant
8 6 (3.87%) Automation Consultant
8 6 (3.87%) Marketing Manager
9 5 (3.23%) Coordinator
9 5 (3.23%) Marketing Specialist
10 4 (2.58%) Marketing Analyst
10 4 (2.58%) PHP Developer
10 4 (2.58%) Product Manager
10 4 (2.58%) Senior Developer
10 4 (2.58%) Technical Architect
Libraries, Frameworks & Software Standards
1 18 (11.61%) CSS
2 16 (10.32%) HTML
3 9 (5.81%) AngularJS
4 8 (5.16%) React
5 7 (4.52%) jQuery
6 5 (3.23%) Node.js
6 5 (3.23%) XML
7 4 (2.58%) JSON
7 4 (2.58%) Spring
7 4 (2.58%) Twitter Bootstrap
7 4 (2.58%) Vue.js
8 3 (1.94%) GraphQL
8 3 (1.94%) HTML5
8 3 (1.94%) Laravel
8 3 (1.94%) RESTful
8 3 (1.94%) Sass
8 3 (1.94%) Symfony
9 2 (1.29%) CSS3
9 2 (1.29%) OAuth
9 2 (1.29%) REST
Miscellaneous
1 20 (12.90%) User Experience
2 11 (7.10%) Social Media
3 10 (6.45%) Analytical Skills
4 4 (2.58%) Greenfield Project
5 3 (1.94%) IVR
6 2 (1.29%) Animation
6 2 (1.29%) Digital Media
6 2 (1.29%) Management Information System
6 2 (1.29%) Media Streaming
6 2 (1.29%) Mobile App
7 1 (0.65%) Data Centre
7 1 (0.65%) Data Structures
7 1 (0.65%) Enterprise Software
7 1 (0.65%) Fixed Income
7 1 (0.65%) FMCG
7 1 (0.65%) iPad
7 1 (0.65%) Learning Management System
7 1 (0.65%) Photography
7 1 (0.65%) Public Cloud
7 1 (0.65%) Reinsurance
Operating Systems
1 5 (3.23%) Linux
1 5 (3.23%) Windows
2 4 (2.58%) Apple iOS
2 4 (2.58%) Windows 10
3 1 (0.65%) Android
3 1 (0.65%) Unix
Processes & Methodologies
1 44 (28.39%) Agile Software Development
2 43 (27.74%) Analytics
3 37 (23.87%) CRM
4 32 (20.65%) Digital Marketing
5 22 (14.19%) Business Intelligence
6 16 (10.32%) Project Management
7 15 (9.68%) Scrum
8 14 (9.03%) Product Management
9 13 (8.39%) E-Commerce
9 13 (8.39%) Marketing Automation
10 12 (7.74%) Acceptance Criteria
10 12 (7.74%) DevOps
10 12 (7.74%) Programme Management
11 11 (7.10%) Lead Generation
12 10 (6.45%) Test Automation
13 9 (5.81%) B2B
13 9 (5.81%) Content Management
13 9 (5.81%) Data Modelling
14 8 (5.16%) User-Centered Design (UCD)
15 7 (4.52%) Data Science
Programming Languages
1 23 (14.84%) SQL
2 18 (11.61%) JavaScript
3 9 (5.81%) Java
3 9 (5.81%) Python
4 6 (3.87%) PHP
5 4 (2.58%) R
6 2 (1.29%) C#
6 2 (1.29%) MATLAB
7 1 (0.65%) Bash Shell
7 1 (0.65%) C
7 1 (0.65%) Java 8
7 1 (0.65%) Kotlin
7 1 (0.65%) PHP 5
7 1 (0.65%) Scala
7 1 (0.65%) Shell Script
Qualifications
1 16 (10.32%) Degree
2 7 (4.52%) SC Cleared
2 7 (4.52%) Security Cleared
3 3 (1.94%) Numerate Degree
4 2 (1.29%) Master's Degree
5 1 (0.65%) CISA
5 1 (0.65%) CISM
5 1 (0.65%) CISSP
5 1 (0.65%) Computer Science Degree
5 1 (0.65%) CRISC
5 1 (0.65%) Microsoft Certification
5 1 (0.65%) PhD
5 1 (0.65%) PRINCE2 Certification
Quality Assurance & Compliance
1 14 (9.03%) GDPR
2 5 (3.23%) QA
3 2 (1.29%) Data Quality
3 2 (1.29%) JSP 440
3 2 (1.29%) RMADS
4 1 (0.65%) ISO/IEC 27001
4 1 (0.65%) PSD2
System Software
1 3 (1.94%) Docker
2 1 (0.65%) HDFS
2 1 (0.65%) LXC
Systems Management
1 4 (2.58%) AirWatch
1 4 (2.58%) SCCM
2 3 (1.94%) Kubernetes
3 1 (0.65%) Ansible
3 1 (0.65%) Iperf
3 1 (0.65%) Puppet
3 1 (0.65%) Single Sign-On
3 1 (0.65%) Systems Management Server (SMS)
3 1 (0.65%) Terraform
Vendors
1 28 (18.06%) Adobe
2 25 (16.13%) Microsoft
3 19 (12.26%) Salesforce.com
4 13 (8.39%) Google
4 13 (8.39%) SAP
5 12 (7.74%) Marketo
6 9 (5.81%) Pardot
7 4 (2.58%) Facebook
8 3 (1.94%) Instagram
8 3 (1.94%) Sitecore
8 3 (1.94%) Tableau
8 3 (1.94%) Twitter
8 3 (1.94%) YouTube
9 2 (1.29%) hybris
9 2 (1.29%) IBM
9 2 (1.29%) Oracle
9 2 (1.29%) Salesforce Marketing Cloud
9 2 (1.29%) Tealium
10 1 (0.65%) Cisco
10 1 (0.65%) Siebel