Period
to 25 July 2021

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 25 July 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Central London > City of London
6 months to
25 Jul 2021
Same period 2020 Same period 2019
Rank 75 69 92
Rank change year-on-year -6 +23 -8
Contract jobs citing Marketing 108 71 178
As % of all contract jobs advertised in the City of London 3.20% 2.93% 2.70%
As % of the General category 5.27% 4.97% 4.49%
Number of daily rates quoted 38 47 132
10th Percentile £322 £255 £213
25th Percentile £363 £363 £363
Median daily rate (50th Percentile) £468 £450 £450
Median % change year-on-year +3.89% - +11.11%
75th Percentile £579 £591 £538
90th Percentile £745 £601 £636
Central London median daily rate £450 £425 £450
% change year-on-year +5.88% -5.56% +9.09%
Number of hourly rates quoted 4 3 2
10th Percentile £22.58 £16.69 £29.95
25th Percentile £24.94 £25.09 £30.63
Median hourly rate £28.00 £41.40 £35.00
Median % change year-on-year -32.37% +18.29% -1.63%
75th Percentile £33.06 £48.10 £40.13
90th Percentile £39.03 £50.74 £41.25
Central London median hourly rate £27.50 £41.40 £35.00
% change year-on-year -33.57% +18.29% -1.63%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Contract vacancies with a requirement for common skills 2,048 1,429 3,961
As % of all contract IT jobs advertised in the City of London 60.66% 58.95% 60.10%
Number of daily rates quoted 1,466 1,018 3,036
10th Percentile £363 £306 £317
25th Percentile £463 £413 £425
Median daily rate (50th Percentile) £555 £510 £525
Median % change year-on-year +8.82% -2.86% -
75th Percentile £675 £605 £605
90th Percentile £738 £688 £675
Central London median daily rate £550 £500 £513
% change year-on-year +10.00% -2.44% -
Number of hourly rates quoted 28 34 51
10th Percentile £8.00 £12.42 £11.25
25th Percentile £13.69 £14.09 £12.87
Median hourly rate £23.23 £21.37 £19.50
Median % change year-on-year +8.69% +9.58% +4.28%
75th Percentile £32.55 £38.66 £24.47
90th Percentile £37.75 £46.54 £37.50
Central London median hourly rate £22.00 £23.37 £20.00
% change year-on-year -5.85% +16.84% +6.95%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Contractor Daily Rate Trend in the City of London

3-month moving average daily rate quoted in jobs citing Marketing in the City of London.

Daily rate trend for Marketing in the City of London

Marketing
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Marketing in the City of London over the 6 months to 25 July 2021.

Daily rate histogram for Marketing in the City of London

Marketing
Contractor Hourly Rate Trend in the City of London

3-month moving average hourly rates quoted in jobs citing Marketing in the City of London.

Hourly rate trend for Marketing in the City of London

Marketing
Hourly Rate Histogram in the City of London

Hourly rate distribution of jobs citing Marketing in the City of London over the 6 months to 25 July 2021.

Hourly rate histogram for Marketing in the City of London

For the 6 months to 25 July 2021, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Marketing.

1 48 (44.44%) Salesforce.com
2 47 (43.52%) Finance
3 37 (34.26%) Asset Management
4 36 (33.33%) Agile Software Development
4 36 (33.33%) Business Intelligence
5 35 (32.41%) SQL
6 34 (31.48%) CRM
7 32 (29.63%) Investment Management
7 32 (29.63%) Analytics
8 30 (27.78%) Digital Marketing
9 29 (26.85%) Data Science
10 26 (24.07%) Analytical Skills
10 26 (24.07%) Data Analysis
11 24 (22.22%) Python
11 24 (22.22%) Management Information System
11 24 (22.22%) Social Media
12 23 (21.30%) Alteryx
12 23 (21.30%) Problem-Solving
13 22 (20.37%) Decision-Making
13 22 (20.37%) Social Skills
13 22 (20.37%) Degree
14 21 (19.44%) Machine Learning
14 21 (19.44%) Visualisation
14 21 (19.44%) Presentation Skills
15 20 (18.52%) Data Warehouse
15 20 (18.52%) B2B
16 19 (17.59%) R
16 19 (17.59%) Mathematics
16 19 (17.59%) Algorithms
17 18 (16.67%) Bayesian Methods

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (15.74%) Jupyter
2 10 (9.26%) SharePoint
3 9 (8.33%) SharePoint 2010
4 4 (3.70%) Adobe Experience Manager
4 4 (3.70%) CMS
5 2 (1.85%) Apache Spark
5 2 (1.85%) TPMS
6 1 (0.93%) WordPress
Applications
1 18 (16.67%) Microsoft Excel
1 18 (16.67%) Microsoft PowerPoint
2 9 (8.33%) InfoPath
3 3 (2.78%) Photoshop
4 1 (0.93%) Adobe After Effects
4 1 (0.93%) Adobe Illustrator
4 1 (0.93%) Adobe Premiere
4 1 (0.93%) Figma
4 1 (0.93%) InDesign
Business Applications
1 3 (2.78%) Salesforce.com CRM
2 2 (1.85%) Elite 3E
2 2 (1.85%) Unica
3 1 (0.93%) Dynamics CRM
Cloud Services
1 15 (13.89%) Power Platform
2 12 (11.11%) Microsoft 365
3 10 (9.26%) Salesforce Sales Cloud
4 9 (8.33%) Slack
4 9 (8.33%) Workato
5 7 (6.48%) AWS
6 4 (3.70%) Azure
7 3 (2.78%) Salesforce Service Cloud
7 3 (2.78%) Serverless
7 3 (2.78%) Snowflake
8 2 (1.85%) Adobe Analytics
8 2 (1.85%) AWS Lambda
8 2 (1.85%) Mimecast
9 1 (0.93%) Force.com
9 1 (0.93%) GitHub
9 1 (0.93%) Heroku
9 1 (0.93%) IaaS
9 1 (0.93%) OneDrive
9 1 (0.93%) PaaS
9 1 (0.93%) SaaS
Communications & Networking
1 3 (2.78%) Unified Communications
2 2 (1.85%) Ethernet
2 2 (1.85%) Firewall
2 2 (1.85%) Intranet
2 2 (1.85%) Remote Desktop
2 2 (1.85%) VLAN
2 2 (1.85%) VoIP
2 2 (1.85%) VPN
Database & Business Intelligence
1 20 (18.52%) Data Warehouse
2 17 (15.74%) QlikView
3 15 (13.89%) Power BI
4 14 (12.96%) Tableau
5 10 (9.26%) Metadata
6 3 (2.78%) Looker
6 3 (2.78%) MongoDB
7 2 (1.85%) Amazon Redshift
7 2 (1.85%) NoSQL
7 2 (1.85%) SQL Server
7 2 (1.85%) SQL Server Integration Services
8 1 (0.93%) Azure SQL Data Warehouse
8 1 (0.93%) Big Data
8 1 (0.93%) Data Lake
8 1 (0.93%) Microsoft Analysis Services
8 1 (0.93%) SQL Server Analysis Services
8 1 (0.93%) SSDT
8 1 (0.93%) Star Schema
Development Applications
1 13 (12.04%) JIRA
2 2 (1.85%) Postman
3 1 (0.93%) Babel
3 1 (0.93%) ESLint
3 1 (0.93%) Jenkins
3 1 (0.93%) Team Foundation Server
3 1 (0.93%) Visual Studio
3 1 (0.93%) webpack
General
1 47 (43.52%) Finance
2 26 (24.07%) Analytical Skills
3 22 (20.37%) Social Skills
4 21 (19.44%) Presentation Skills
5 9 (8.33%) Legal
6 7 (6.48%) Retail
6 7 (6.48%) Telecoms
7 2 (1.85%) Influencing Skills
7 2 (1.85%) Publishing
8 1 (0.93%) Advertising
8 1 (0.93%) Banking
8 1 (0.93%) Front Office
8 1 (0.93%) Manufacturing
8 1 (0.93%) Private Banking
8 1 (0.93%) Social Science
Job Titles
1 21 (19.44%) Data Scientist
2 14 (12.96%) Analyst
3 13 (12.04%) Developer
4 11 (10.19%) Business Analyst
5 9 (8.33%) Asset Management Analyst
5 9 (8.33%) Asset Management Business Analyst
5 9 (8.33%) CRM Analyst
5 9 (8.33%) CRM Business Analyst
6 8 (7.41%) SharePoint Developer
7 6 (5.56%) Product Owner
8 4 (3.70%) Data Engineer
8 4 (3.70%) Development Manager
8 4 (3.70%) Java Engineer
9 3 (2.78%) Architect
9 3 (2.78%) Designer
9 3 (2.78%) Product Manager
9 3 (2.78%) Programme Manager
9 3 (2.78%) Senior Java Engineer
10 2 (1.85%) Digital Project Manager
10 2 (1.85%) Operations Engineer
Libraries, Frameworks & Software Standards
1 17 (15.74%) D3.js
1 17 (15.74%) Shiny
2 16 (14.81%) HTML
3 15 (13.89%) CSS
4 4 (3.70%) Node.js
5 3 (2.78%) ATL
5 3 (2.78%) HTML5
5 3 (2.78%) REST
6 2 (1.85%) .NET
6 2 (1.85%) .NET Framework
6 2 (1.85%) CSS3
6 2 (1.85%) Express
6 2 (1.85%) GraphQL
6 2 (1.85%) Kafka
6 2 (1.85%) React
6 2 (1.85%) Serverless Framework
7 1 (0.93%) AngularJS
7 1 (0.93%) Polymer
7 1 (0.93%) Redux
7 1 (0.93%) Sass
Miscellaneous
1 24 (22.22%) Management Information System
1 24 (22.22%) Social Media
2 19 (17.59%) Algorithms
3 10 (9.26%) User Experience
4 9 (8.33%) Tandem
5 3 (2.78%) Virtual Team
6 2 (1.85%) Digital Media
6 2 (1.85%) Fixed Income
6 2 (1.85%) Mobile App
6 2 (1.85%) Self-Motivation
7 1 (0.93%) Data Structures
7 1 (0.93%) e-Learning
7 1 (0.93%) Video\Live Streaming
Operating Systems
1 1 (0.93%) Windows
1 1 (0.93%) Windows Server 2012
Processes & Methodologies
1 37 (34.26%) Asset Management
2 36 (33.33%) Agile Software Development
2 36 (33.33%) Business Intelligence
3 34 (31.48%) CRM
4 32 (29.63%) Analytics
4 32 (29.63%) Investment Management
5 30 (27.78%) Digital Marketing
6 29 (26.85%) Data Science
7 26 (24.07%) Data Analysis
8 23 (21.30%) Problem-Solving
9 22 (20.37%) Decision-Making
10 21 (19.44%) Machine Learning
10 21 (19.44%) Visualisation
11 20 (18.52%) B2B
12 19 (17.59%) Mathematics
13 18 (16.67%) Bayesian Methods
13 18 (16.67%) Data Sharing
13 18 (16.67%) Digital Analytics
13 18 (16.67%) Statistics
14 17 (15.74%) Mentoring
Programming Languages
1 35 (32.41%) SQL
2 24 (22.22%) Python
3 19 (17.59%) R
4 17 (15.74%) VBA
5 15 (13.89%) JavaScript
6 12 (11.11%) PowerShell
7 9 (8.33%) C#
8 8 (7.41%) Java
9 2 (1.85%) Apex Code
9 2 (1.85%) Scala
9 2 (1.85%) T-SQL
9 2 (1.85%) TypeScript
10 1 (0.93%) C
10 1 (0.93%) Data Analysis Expressions (DAX)
10 1 (0.93%) PHP
10 1 (0.93%) SOQL
Qualifications
1 22 (20.37%) Degree
2 1 (0.93%) PhD
2 1 (0.93%) TOGAF Certification
Quality Assurance & Compliance
1 3 (2.78%) Data Quality
1 3 (2.78%) QA
2 2 (1.85%) UCITS
3 1 (0.93%) Accessibility
3 1 (0.93%) PMO
System Software
1 2 (1.85%) Active Directory
1 2 (1.85%) VMware Infrastructure
1 2 (1.85%) vSphere
1 2 (1.85%) XenApp
1 2 (1.85%) XenDesktop
2 1 (0.93%) Docker
Systems Management
1 2 (1.85%) Tivoli Storage Manager
2 1 (0.93%) Kubernetes
Vendors
1 48 (44.44%) Salesforce.com
2 23 (21.30%) Alteryx
3 9 (8.33%) Nintex
4 7 (6.48%) Salesforce Marketing Cloud
5 6 (5.56%) Microsoft
6 5 (4.63%) Adobe
7 4 (3.70%) VMware
8 3 (2.78%) Pega
9 2 (1.85%) Bloomberg
9 2 (1.85%) Chordiant
9 2 (1.85%) Citrix
9 2 (1.85%) IBM
9 2 (1.85%) iManage
9 2 (1.85%) Informatica
9 2 (1.85%) Intapp
10 1 (0.93%) Anaplan
10 1 (0.93%) Cadence
10 1 (0.93%) Pardot
10 1 (0.93%) Spotify
10 1 (0.93%) Tealium