Period
to

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 23 May 2022 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Central London > City of London
6 months to
23 May 2022
Same period 2021 Same period 2020
Rank 119 75 69
Rank change year-on-year -44 -6 +38
Contract jobs citing Marketing 70 83 93
As % of all contract jobs advertised in the City of London 1.69% 2.92% 2.93%
As % of the General category 2.92% 4.89% 5.16%
Number of daily rates quoted 50 26 68
10th Percentile £261 £317 £300
25th Percentile £353 £366 £363
Median daily rate (50th Percentile) £500 £444 £493
Median % change year-on-year +12.68% -9.90% +9.44%
75th Percentile £610 £575 £588
90th Percentile £725 £638 £625
Central London median daily rate £519 £450 £450
% change year-on-year +15.28% - -
Number of hourly rates quoted 3 3 2
10th Percentile £33.25 £19.25 £13.89
25th Percentile £44.50 £21.88 £18.09
Median hourly rate £64.50 £27.50 £26.54
Median % change year-on-year +134.55% +3.63% -24.18%
75th Percentile £68.75 £35.88 £35.84
90th Percentile £70.55 £40.15 £40.56
Central London median hourly rate £64.50 £27.50 £26.54
% change year-on-year +134.55% +3.63% -24.18%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Contract vacancies with a requirement for common skills 2,400 1,697 1,801
As % of all contract IT jobs advertised in the City of London 57.87% 59.69% 56.81%
Number of daily rates quoted 1,739 1,183 1,306
10th Percentile £350 £356 £283
25th Percentile £466 £450 £413
Median daily rate (50th Percentile) £570 £550 £500
Median % change year-on-year +3.64% +10.00% -4.76%
75th Percentile £688 £650 £606
90th Percentile £788 £725 £688
Central London median daily rate £563 £550 £500
% change year-on-year +2.27% +10.00% -4.76%
Number of hourly rates quoted 29 18 39
10th Percentile £18.50 £8.00 £12.42
25th Percentile £21.00 £11.50 £12.76
Median hourly rate £40.50 £16.00 £18.70
Median % change year-on-year +153.13% -14.44% +5.89%
75th Percentile £51.75 £25.79 £33.61
90th Percentile £63.15 £34.28 £44.51
Central London median hourly rate £40.50 £17.50 £18.70
% change year-on-year +131.43% -6.42% -

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Contractor Daily Rate Trend in the City of London

3-month moving average daily rate quoted in jobs citing Marketing in the City of London.

Daily rate trend for Marketing in the City of London

Marketing
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Marketing in the City of London over the 6 months to 23 May 2022.

Daily rate histogram for Marketing in the City of London

Marketing
Contractor Hourly Rate Trend in the City of London

3-month moving average hourly rates quoted in jobs citing Marketing in the City of London.

Hourly rate trend for Marketing in the City of London

Marketing
Hourly Rate Histogram in the City of London

Hourly rate distribution of jobs citing Marketing in the City of London over the 6 months to 23 May 2022.

Hourly rate histogram for Marketing in the City of London

For the 6 months to 23 May 2022, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Marketing.

1 27 (38.57%) Agile
2 20 (28.57%) Finance
3 18 (25.71%) Project Management
4 14 (20.00%) Digital Marketing
5 13 (18.57%) Social Media
5 13 (18.57%) Problem-Solving
5 13 (18.57%) Social Skills
6 11 (15.71%) Analytical Skills
7 9 (12.86%) CRM
7 9 (12.86%) Project Delivery
8 8 (11.43%) Microsoft
8 8 (11.43%) Microsoft Excel
8 8 (11.43%) SEO
8 8 (11.43%) Analytics
9 7 (10.00%) User Stories
9 7 (10.00%) Continuous Improvement
9 7 (10.00%) Legal
9 7 (10.00%) Advertising
9 7 (10.00%) Microsoft PowerPoint
9 7 (10.00%) Influencing Skills
10 6 (8.57%) Scrum
10 6 (8.57%) Asset Management
10 6 (8.57%) Content Management
10 6 (8.57%) Business Analysis
10 6 (8.57%) Stakeholder Management
10 6 (8.57%) Change Management
10 6 (8.57%) Risk Management
10 6 (8.57%) SharePoint
10 6 (8.57%) AWS
10 6 (8.57%) Coaching

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (8.57%) SharePoint
2 4 (5.71%) CMS
3 2 (2.86%) Adobe Experience Manager
4 1 (1.43%) WordPress
Applications
1 8 (11.43%) Microsoft Excel
2 7 (10.00%) Microsoft PowerPoint
3 4 (5.71%) Microsoft Office
4 1 (1.43%) Adobe After Effects
4 1 (1.43%) Adobe Illustrator
4 1 (1.43%) InDesign
4 1 (1.43%) MS Visio
Business Applications
1 2 (2.86%) Workfront
Cloud Services
1 6 (8.57%) AWS
2 4 (5.71%) GCP
2 4 (5.71%) SaaS
3 3 (4.29%) Adobe Analytics
4 2 (2.86%) Azure
4 2 (2.86%) Microsoft 365
4 2 (2.86%) Salesforce Sales Cloud
4 2 (2.86%) Salesforce Service Cloud
4 2 (2.86%) Yammer
5 1 (1.43%) Adobe Creative Cloud
5 1 (1.43%) Canva
5 1 (1.43%) Dynamics 365
5 1 (1.43%) Google Analytics
5 1 (1.43%) IaaS
5 1 (1.43%) PaaS
5 1 (1.43%) Power Automate
5 1 (1.43%) Power Platform
5 1 (1.43%) PowerApps
5 1 (1.43%) Slack
Communications & Networking
1 3 (4.29%) Internet
2 2 (2.86%) DNS
2 2 (2.86%) Intranet
3 1 (1.43%) BGP
3 1 (1.43%) DHCP
3 1 (1.43%) Firewall
3 1 (1.43%) HTTP
3 1 (1.43%) HTTPS
3 1 (1.43%) Intrusion Detection
3 1 (1.43%) LAN
3 1 (1.43%) Multicast
3 1 (1.43%) WAN
Database & Business Intelligence
1 2 (2.86%) Data Warehouse
2 1 (1.43%) Power BI
2 1 (1.43%) Tableau
Development Applications
1 2 (2.86%) JIRA
General
1 20 (28.57%) Finance
2 13 (18.57%) Social Skills
3 11 (15.71%) Analytical Skills
4 7 (10.00%) Advertising
4 7 (10.00%) Influencing Skills
4 7 (10.00%) Legal
5 5 (7.14%) Presentation Skills
6 4 (5.71%) Brand Awareness
6 4 (5.71%) Publishing
7 3 (4.29%) Banking
7 3 (4.29%) German Language
7 3 (4.29%) Inclusion and Diversity
7 3 (4.29%) Telecoms
8 2 (2.86%) Public Speaking
8 2 (2.86%) Retail
9 1 (1.43%) Billing
9 1 (1.43%) French Language
9 1 (1.43%) Front Office
9 1 (1.43%) iGaming
9 1 (1.43%) Spanish Language
Job Titles
1 14 (20.00%) Analyst
2 9 (12.86%) Business Analyst
2 9 (12.86%) Project Manager
3 6 (8.57%) Architect
3 6 (8.57%) Senior Architect
3 6 (8.57%) Senior Solutions Architect
3 6 (8.57%) Solutions Architect
4 5 (7.14%) Developer
4 5 (7.14%) Marketing Manager
5 3 (4.29%) Applications Manager
5 3 (4.29%) Applications Project Manager
5 3 (4.29%) Digital Architect
5 3 (4.29%) Digital Solutions Architect
5 3 (4.29%) Scrum Master
5 3 (4.29%) Senior Digital Architect
6 2 (2.86%) IT Support
6 2 (2.86%) Product Developer
6 2 (2.86%) Salesforce Developer
6 2 (2.86%) SEO Manager
6 2 (2.86%) Software Manager
Libraries, Frameworks & Software Standards
1 5 (7.14%) Kafka
2 4 (5.71%) REST
3 3 (4.29%) GraphQL
4 2 (2.86%) CSS
4 2 (2.86%) HTML
4 2 (2.86%) jQuery
4 2 (2.86%) Node.js
4 2 (2.86%) React
5 1 (1.43%) Flask
5 1 (1.43%) Lightning Web Components
5 1 (1.43%) SOAP
Miscellaneous
1 13 (18.57%) Social Media
2 6 (8.57%) User Experience
3 5 (7.14%) Digital Media
4 3 (4.29%) Management Information System
5 2 (2.86%) Analytical Mindset
5 2 (2.86%) Digital Signage
5 2 (2.86%) Enterprise Software
5 2 (2.86%) Graphic Design
5 2 (2.86%) Marketing Technology
5 2 (2.86%) Podcast
5 2 (2.86%) Social Network
6 1 (1.43%) 3D Graphics
6 1 (1.43%) Blog
6 1 (1.43%) Data Centre
6 1 (1.43%) Distributed Denial-of-Service
6 1 (1.43%) Motion Graphics
6 1 (1.43%) Music Streaming
6 1 (1.43%) Public Cloud
6 1 (1.43%) Replication
6 1 (1.43%) Video Editing
Processes & Methodologies
1 27 (38.57%) Agile
2 18 (25.71%) Project Management
3 14 (20.00%) Digital Marketing
4 13 (18.57%) Problem-Solving
5 9 (12.86%) CRM
5 9 (12.86%) Project Delivery
6 8 (11.43%) Analytics
6 8 (11.43%) SEO
7 7 (10.00%) Continuous Improvement
7 7 (10.00%) User Stories
8 6 (8.57%) Asset Management
8 6 (8.57%) Business Analysis
8 6 (8.57%) Change Management
8 6 (8.57%) Coaching
8 6 (8.57%) Content Management
8 6 (8.57%) Risk Management
8 6 (8.57%) Scrum
8 6 (8.57%) Stakeholder Management
9 5 (7.14%) Mentoring
9 5 (7.14%) Service Management
Programming Languages
1 4 (5.71%) SQL
2 2 (2.86%) Java
2 2 (2.86%) JavaScript
3 1 (1.43%) ES6
3 1 (1.43%) PHP
3 1 (1.43%) Python
Qualifications
1 3 (4.29%) Degree
2 1 (1.43%) ITIL Foundation Certificate
2 1 (1.43%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 5 (7.14%) PMO
1 5 (7.14%) SLA
2 3 (4.29%) QA
3 1 (1.43%) Data Quality
System Software
1 3 (4.29%) Docker
Systems Management
1 3 (4.29%) Kubernetes
Vendors
1 8 (11.43%) Microsoft
2 5 (7.14%) Google
3 4 (5.71%) Adobe
4 3 (4.29%) Salesforce.com
5 1 (1.43%) Cisco
5 1 (1.43%) Facebook
5 1 (1.43%) Instagram
5 1 (1.43%) Juniper
5 1 (1.43%) OneTrust
5 1 (1.43%) Salesforce Marketing Cloud
5 1 (1.43%) TikTok
5 1 (1.43%) Twitter
5 1 (1.43%) Virgin Media