Period
to 23 January 2019

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 23 January 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Central London > City of London
6 months to
23 Jan 2019
Same period 2018 Same period 2017
Rank 118 73 80
Rank change year-on-year -45 +7 +11
Contract jobs citing Marketing 144 233 195
As % of all contract IT jobs advertised in the City of London 2.11% 3.27% 3.16%
As % of the General category 4.13% 5.92% 6.05%
Number of daily rates quoted 97 145 142
City of London median daily rate £445 £450 £400
Median daily rate % change year-on-year -1.11% +12.50% +11.11%
10th Percentile £183 £211 £250
90th Percentile £592 £638 £593
Central London median daily rate £456 £450 £400
% change year-on-year +1.39% +12.50% +14.29%
Number of hourly rates quoted 1 14 2
City of London median hourly rate £149.50 £28.50 £37.50
Median hourly rate % change year-on-year +424.56% -23.99% -0.01%
10th Percentile £149.25 £18.90 £22.15
90th Percentile £149.75 £45.50 £53.44
Central London median hourly rate £149.50 £28.50 £37.50
% change year-on-year +424.56% -23.99% -0.01%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Contract vacancies with a requirement for common skills 3,484 3,937 3,224
As % of all contract IT jobs advertised in the City of London 51.01% 55.22% 52.25%
Number of daily rates quoted 2,653 3,152 2,572
City of London median daily rate £535 £525 £500
Median daily rate % change year-on-year +1.90% +5.00% -
10th Percentile £300 £325 £319
90th Percentile £688 £700 £675
Central London median daily rate £525 £525 £500
% change year-on-year - +5.00% +4.17%
Number of hourly rates quoted 34 41 15
City of London median hourly rate £18.70 £21.00 £21.75
Median hourly rate % change year-on-year -10.95% -3.45% -3.33%
10th Percentile £13.30 £15.00 £15.21
90th Percentile £31.88 £37.25 £72.25
Central London median hourly rate £18.70 £21.25 £21.75
% change year-on-year -12.00% -2.30% -3.33%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the City of London.

Contractor daily rate trend for Marketing in the City of London

Marketing
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Marketing in the City of London over the 6 months to 23 January 2019.

Contractor daily rate histogram for Marketing in the City of London

Marketing
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the City of London.

Contractor hourly rate trend for Marketing in the City of London

Marketing
Contract Job Locations in the City of London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the City of London region over the 6 months to 23 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Moorgate -12 1 £475 -17.39%
Marketing
Central London

For the 6 months to 23 January 2019, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Marketing.

1 40 (27.78%) Agile Software Development
2 37 (25.69%) Finance
3 33 (22.92%) Analytics
4 30 (20.83%) User Experience
5 25 (17.36%) SQL
6 24 (16.67%) Analytical Skills
7 22 (15.28%) Adobe
8 21 (14.58%) E-Commerce
8 21 (14.58%) Digital Marketing
9 19 (13.19%) Degree
10 18 (12.50%) Salesforce.com
10 18 (12.50%) CRM
11 17 (11.81%) Project Management
12 16 (11.11%) SEO
13 15 (10.42%) Advertising
14 14 (9.72%) CMS
14 14 (9.72%) Microsoft
14 14 (9.72%) Business Intelligence
15 13 (9.03%) Google Analytics
15 13 (9.03%) QA
16 12 (8.33%) Google
16 12 (8.33%) Banking
16 12 (8.33%) Retail
16 12 (8.33%) Content Management
16 12 (8.33%) Stakeholder Management
16 12 (8.33%) Scrum
17 11 (7.64%) Migration
17 11 (7.64%) JIRA
17 11 (7.64%) Social Media
17 11 (7.64%) Visualisation

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (9.72%) CMS
2 7 (4.86%) SharePoint
3 6 (4.17%) Sitecore CMS
4 5 (3.47%) Elasticsearch
5 4 (2.78%) Adobe Experience Manager
5 4 (2.78%) Exchange Server 2010
5 4 (2.78%) Exchange Server 2013
5 4 (2.78%) MS Exchange
6 3 (2.08%) Confluence
7 2 (1.39%) Apache Spark
7 2 (1.39%) SAS
7 2 (1.39%) Umbraco
7 2 (1.39%) WordPress
8 1 (0.69%) Apache Pig
8 1 (0.69%) EPiServer
8 1 (0.69%) IBM Notes
8 1 (0.69%) JBoss
8 1 (0.69%) Joomla!
8 1 (0.69%) Jupyter
8 1 (0.69%) WebLogic
Applications
1 9 (6.25%) Photoshop
2 8 (5.56%) Adobe Illustrator
3 7 (4.86%) Microsoft Office
4 6 (4.17%) Microsoft Excel
4 6 (4.17%) Microsoft PowerPoint
5 4 (2.78%) InVision
6 3 (2.08%) Adobe Creative Suite
7 2 (1.39%) Acrobat
7 2 (1.39%) OmniGraffle
8 1 (0.69%) Adobe After Effects
8 1 (0.69%) AutoCAD
8 1 (0.69%) FreeHand
8 1 (0.69%) InDesign
8 1 (0.69%) Microsoft Project
8 1 (0.69%) Open Workbench
8 1 (0.69%) Spreadsheet
8 1 (0.69%) SPSS
8 1 (0.69%) Stata
8 1 (0.69%) Weka
Business Applications
1 3 (2.08%) Dynamics CRM
1 3 (2.08%) SAP Hybris
2 2 (1.39%) Eloqua
2 2 (1.39%) FastStats
3 1 (0.69%) Dynamics AX
3 1 (0.69%) Magento
3 1 (0.69%) Payment Gateway
3 1 (0.69%) Unica
Cloud Services
1 13 (9.03%) Google Analytics
2 6 (4.17%) Amazon AWS
2 6 (4.17%) Office 365
3 5 (3.47%) Microsoft Azure
4 4 (2.78%) Adobe Analytics
4 4 (2.78%) Dynamics 365
5 3 (2.08%) Adobe Creative Cloud
5 3 (2.08%) AdWords
5 3 (2.08%) Cortana Intelligence Suite
5 3 (2.08%) Salesforce Service Cloud
6 2 (1.39%) Amazon S3
6 2 (1.39%) Slack
7 1 (0.69%) Amazon EC2
7 1 (0.69%) Amazon ELB
7 1 (0.69%) Amazon EMR
7 1 (0.69%) Basecamp
7 1 (0.69%) Force.com
7 1 (0.69%) G Suite
7 1 (0.69%) GitHub
7 1 (0.69%) SuccessFactors
Communications & Networking
1 4 (2.78%) HTTP
1 4 (2.78%) IMAP
1 4 (2.78%) SMTP
2 3 (2.08%) WAAS
3 2 (1.39%) Intranet
3 2 (1.39%) Skype
3 2 (1.39%) WAN
4 1 (0.69%) Internet
4 1 (0.69%) LAN
4 1 (0.69%) Wi-Fi
Database & Business Intelligence
1 9 (6.25%) Data Warehouse
2 7 (4.86%) MySQL
2 7 (4.86%) PostgreSQL
3 6 (4.17%) Big Data
3 6 (4.17%) SQL Server
4 4 (2.78%) Power BI
5 3 (2.08%) Data Mining
5 3 (2.08%) Hadoop
5 3 (2.08%) MongoDB
5 3 (2.08%) NoSQL
5 3 (2.08%) OLAP
5 3 (2.08%) SQL Server Integration Services
6 2 (1.39%) BigQuery
6 2 (1.39%) Oracle Database
6 2 (1.39%) Oracle Database 11g
6 2 (1.39%) Relational Database
6 2 (1.39%) SAP HANA
7 1 (0.69%) InfluxDB
7 1 (0.69%) MemSQL
7 1 (0.69%) Qlik Sense
Development Applications
1 11 (7.64%) JIRA
2 8 (5.56%) Jenkins
3 6 (4.17%) Git (software)
4 5 (3.47%) Artifactory
5 2 (1.39%) Dreamweaver
5 2 (1.39%) GitLab
5 2 (1.39%) Selenium
6 1 (0.69%) Axure RP
6 1 (0.69%) Bitbucket
6 1 (0.69%) Hudson
6 1 (0.69%) Jasmine
6 1 (0.69%) Karma Test Runner
6 1 (0.69%) Mockito
6 1 (0.69%) Moq
6 1 (0.69%) NMock
6 1 (0.69%) NUnit
6 1 (0.69%) SpecFlow
6 1 (0.69%) Visual Studio Team System
6 1 (0.69%) WebDriver
6 1 (0.69%) WebLogic Workshop
General
1 37 (25.69%) Finance
2 15 (10.42%) Advertising
3 12 (8.33%) Banking
3 12 (8.33%) Retail
4 5 (3.47%) Digital Economy
4 5 (3.47%) Publishing
5 3 (2.08%) Games
5 3 (2.08%) Telecoms
6 2 (1.39%) Investment Banking
6 2 (1.39%) Law
6 2 (1.39%) Manufacturing
7 1 (0.69%) Electronics
7 1 (0.69%) German Language
7 1 (0.69%) Legal
7 1 (0.69%) Private Banking
7 1 (0.69%) Social Science
Job Titles
1 23 (15.97%) Developer
2 22 (15.28%) Analyst
3 15 (10.42%) Designer
4 10 (6.94%) Consultant
5 9 (6.25%) Marketing Manager
6 7 (4.86%) Business Analyst
6 7 (4.86%) Data Analyst
6 7 (4.86%) UX Designer
7 5 (3.47%) Administrator
7 5 (3.47%) Content Manager
7 5 (3.47%) Data Scientist
7 5 (3.47%) Lead Designer
7 5 (3.47%) Project Manager
8 4 (2.78%) .NET Developer
8 4 (2.78%) C# Developer
8 4 (2.78%) CRM Analyst
8 4 (2.78%) E-Commerce Manager
8 4 (2.78%) Marketing Analyst
8 4 (2.78%) Salesforce Developer
8 4 (2.78%) Senior Consultant
Libraries, Frameworks & Software Standards
1 10 (6.94%) CSS
2 8 (5.56%) HTML
3 5 (3.47%) .NET
3 5 (3.47%) .NET Core
3 5 (3.47%) .NET Framework
3 5 (3.47%) Node.js
3 5 (3.47%) Visualforce
4 4 (2.78%) ASP.NET
4 4 (2.78%) ASP.NET Web API
4 4 (2.78%) Entity Framework
4 4 (2.78%) Express
5 3 (2.08%) CSS3
5 3 (2.08%) HTML5
5 3 (2.08%) JSON
5 3 (2.08%) RESTful
5 3 (2.08%) Spring
6 2 (1.39%) Flash
6 2 (1.39%) Sass
6 2 (1.39%) Spring Boot
6 2 (1.39%) XML
Miscellaneous
1 30 (20.83%) User Experience
2 24 (16.67%) Analytical Skills
3 11 (7.64%) Social Media
4 9 (6.25%) Algorithms
5 6 (4.17%) iPad
6 5 (3.47%) Greenfield Project
7 3 (2.08%) Graphic Design
7 3 (2.08%) Marketing Technology
7 3 (2.08%) Self-Motivation
8 2 (1.39%) Animation
8 2 (1.39%) Credit Risk
8 2 (1.39%) IVR
8 2 (1.39%) Management Information System
8 2 (1.39%) Mobile App
9 1 (0.69%) Data Centre
9 1 (0.69%) Data Structures
9 1 (0.69%) Digital Media
9 1 (0.69%) New Media
9 1 (0.69%) Thin Client
9 1 (0.69%) Video\Live Streaming
Operating Systems
1 6 (4.17%) Windows
2 4 (2.78%) Windows Server 2008
3 3 (2.08%) Apple iOS
4 2 (1.39%) Android
4 2 (1.39%) Linux
4 2 (1.39%) Unix
5 1 (0.69%) Mac OS X
5 1 (0.69%) Red Hat Enterprise Linux
5 1 (0.69%) Windows 10
5 1 (0.69%) Windows 7
5 1 (0.69%) Windows Server
Processes & Methodologies
1 40 (27.78%) Agile Software Development
2 33 (22.92%) Analytics
3 21 (14.58%) Digital Marketing
3 21 (14.58%) E-Commerce
4 18 (12.50%) CRM
5 17 (11.81%) Project Management
6 16 (11.11%) SEO
7 14 (9.72%) Business Intelligence
8 12 (8.33%) Content Management
8 12 (8.33%) Scrum
8 12 (8.33%) Stakeholder Management
9 11 (7.64%) Migration
9 11 (7.64%) Visualisation
10 10 (6.94%) B2B
10 10 (6.94%) Data Analysis
10 10 (6.94%) Data Science
11 9 (6.25%) Collaborative Working
12 8 (5.56%) Asset Management
12 8 (5.56%) Continuous Improvement
12 8 (5.56%) Problem-Solving
Programming Languages
1 25 (17.36%) SQL
2 9 (6.25%) Python
3 8 (5.56%) JavaScript
4 5 (3.47%) Apex Code
4 5 (3.47%) C#
4 5 (3.47%) Java
4 5 (3.47%) R
5 4 (2.78%) PowerShell
6 2 (1.39%) MATLAB
6 2 (1.39%) PL/SQL
6 2 (1.39%) Ruby
6 2 (1.39%) Shell Script
7 1 (0.69%) ES6
7 1 (0.69%) ES8
7 1 (0.69%) Java 8
7 1 (0.69%) Perl
7 1 (0.69%) PHP
7 1 (0.69%) Scala
7 1 (0.69%) T-SQL
7 1 (0.69%) TypeScript
Qualifications
1 19 (13.19%) Degree
2 3 (2.08%) Numerate Degree
3 2 (1.39%) Master's Degree
4 1 (0.69%) IIBA
4 1 (0.69%) ISTQB
4 1 (0.69%) MBA
4 1 (0.69%) PhD
4 1 (0.69%) PMI Certification
4 1 (0.69%) Postgraduate
Quality Assurance & Compliance
1 13 (9.03%) QA
2 4 (2.78%) Data Quality
3 2 (1.39%) GDPR
4 1 (0.69%) Actionable Recommendations
4 1 (0.69%) ISO/IEC 27001
System Software
1 6 (4.17%) Docker
2 2 (1.39%) Active Directory
3 1 (0.69%) HDFS
3 1 (0.69%) LXC
Systems Management
1 5 (3.47%) Ansible
1 5 (3.47%) Kubernetes
2 2 (1.39%) Terraform
3 1 (0.69%) HP Quality Center
3 1 (0.69%) Kibana
3 1 (0.69%) logstash
3 1 (0.69%) Nagios
3 1 (0.69%) Pingdom
3 1 (0.69%) Puppet
3 1 (0.69%) SCCM
3 1 (0.69%) Single Sign-On
3 1 (0.69%) Uchiwa
3 1 (0.69%) ZABBIX
Vendors
1 22 (15.28%) Adobe
2 18 (12.50%) Salesforce.com
3 14 (9.72%) Microsoft
4 12 (8.33%) Google
5 9 (6.25%) Oracle
6 6 (4.17%) Sitecore
6 6 (4.17%) Tableau
7 5 (3.47%) Salesforce Marketing Cloud
7 5 (3.47%) SAP
8 4 (2.78%) hybris
9 3 (2.08%) Talend
10 2 (1.39%) Marketo
11 1 (0.69%) Facebook
11 1 (0.69%) FactSet
11 1 (0.69%) IBM
11 1 (0.69%) MuleSoft
11 1 (0.69%) New Relic
11 1 (0.69%) PagerDuty
11 1 (0.69%) Twitter
11 1 (0.69%) Vertica