Period
to 27 May 2020

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 27 May 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Central London > City of London
6 months to
27 May 2020
Same period 2019 Same period 2018
Rank 68 102 73
Rank change year-on-year +34 -29 +8
Contract jobs citing Marketing 92 150 230
As % of all contract jobs advertised in the City of London 2.96% 2.34% 3.32%
As % of the General category 6.48% 4.51% 6.09%
Number of daily rates quoted 66 108 172
Median daily rate £480 £450 £419
Median daily rate % change year-on-year +6.67% +7.46% +8.06%
10th Percentile £300 £211 £229
90th Percentile £625 £641 £599
Central London median daily rate £450 £450 £425
% change year-on-year - +5.88% +9.68%
Number of hourly rates quoted 3 2 2
Median hourly rate £41.40 £35.00 £35.79
Median hourly rate % change year-on-year +18.29% -2.21% +69.18%
10th Percentile £16.69 £29.95 £32.78
90th Percentile £50.74 £41.25 £38.50
Central London median hourly rate £41.40 £35.00 £35.79
% change year-on-year +18.29% -2.21% +69.18%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Contract vacancies with a requirement for common skills 1,420 3,329 3,775
As % of all contract IT jobs advertised in the City of London 45.64% 51.93% 54.54%
Number of daily rates quoted 1,006 2,492 2,934
Median daily rate £513 £525 £525
Median daily rate % change year-on-year -2.38% - +5.00%
10th Percentile £300 £325 £325
90th Percentile £688 £688 £700
Central London median daily rate £500 £525 £525
% change year-on-year -4.76% - +5.00%
Number of hourly rates quoted 42 32 58
Median hourly rate £35.00 £21.00 £19.38
Median hourly rate % change year-on-year +66.67% +8.39% +17.42%
10th Percentile £12.42 £11.25 £12.29
90th Percentile £47.35 £58.30 £34.80
Median hourly rate £35.00 £20.00 £20.25
% change year-on-year +75.00% -1.23% +26.56%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Contractor Daily Rate Trend in the City of London

3-month moving average daily rate quoted in jobs citing Marketing in the City of London.

Daily rate trend for Marketing in the City of London

Marketing
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Marketing in the City of London over the 6 months to 27 May 2020.

Daily rate histogram for Marketing in the City of London

Marketing
Contractor Hourly Rate Trend in the City of London

3-month moving average hourly rates quoted in jobs citing Marketing in the City of London.

Hourly rate trend for Marketing in the City of London

Marketing
Hourly Rate Histogram in the City of London

Hourly rate distribution of jobs citing Marketing in the City of London over the 6 months to 27 May 2020.

Hourly rate histogram for Marketing in the City of London

Marketing
Contract Job Locations in the City of London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the City of London region over the 6 months to 27 May 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge - 2 £300 -
Marketing
Central London

For the 6 months to 27 May 2020, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Marketing.

1 23 (25.00%) Finance
2 19 (20.65%) Adobe
2 19 (20.65%) Google
3 16 (17.39%) AWS
4 15 (16.30%) Business Intelligence
5 14 (15.22%) Agile Software Development
6 12 (13.04%) HTML
6 12 (13.04%) Azure
6 12 (13.04%) Analytics
7 11 (11.96%) Facebook
7 11 (11.96%) Social Media
7 11 (11.96%) Degree
7 11 (11.96%) JavaScript
7 11 (11.96%) CRM
8 10 (10.87%) Python
8 10 (10.87%) SQL
8 10 (10.87%) SAP
8 10 (10.87%) Migration
8 10 (10.87%) Digital Marketing
8 10 (10.87%) User Experience
9 9 (9.78%) GCP
9 9 (9.78%) Marketing Technology
9 9 (9.78%) JIRA
9 9 (9.78%) Advertising
9 9 (9.78%) Programme Management
9 9 (9.78%) SAS
9 9 (9.78%) Salesforce.com
10 8 (8.70%) Microsoft
10 8 (8.70%) CSS
10 8 (8.70%) Telecoms

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (9.78%) SAS
2 6 (6.52%) CMS
3 2 (2.17%) Adobe Experience Manager
3 2 (2.17%) Confluence
4 1 (1.09%) Anypoint
4 1 (1.09%) Apache Spark
4 1 (1.09%) Drupal
4 1 (1.09%) SharePoint
4 1 (1.09%) WordPress
Applications
1 5 (5.43%) Sketch
2 4 (4.35%) Adobe After Effects
2 4 (4.35%) Microsoft Excel
2 4 (4.35%) Microsoft PowerPoint
2 4 (4.35%) Photoshop
3 3 (3.26%) Adobe Illustrator
3 3 (3.26%) InVision
3 3 (3.26%) OmniGraffle
4 2 (2.17%) Adobe Creative Suite
4 2 (2.17%) InDesign
5 1 (1.09%) Adobe Premiere
5 1 (1.09%) Figma
5 1 (1.09%) Inkscape
5 1 (1.09%) Microsoft Project
5 1 (1.09%) MS Visio
Business Applications
1 6 (6.52%) Adobe Campaign
2 4 (4.35%) Sprinklr
3 1 (1.09%) Eloqua
3 1 (1.09%) Salesforce.com CRM
3 1 (1.09%) Workfront
Cloud Services
1 16 (17.39%) AWS
2 12 (13.04%) Azure
3 9 (9.78%) GCP
4 6 (6.52%) AWS Lambda
4 6 (6.52%) Serverless
5 4 (4.35%) Adobe Analytics
6 3 (3.26%) Adobe Creative Cloud
6 3 (3.26%) Amazon EKS
6 3 (3.26%) Google Analytics
6 3 (3.26%) Power Platform
7 1 (1.09%) AdWords
7 1 (1.09%) Azure Active Directory
7 1 (1.09%) Data Lake Analytics
7 1 (1.09%) Dropbox
7 1 (1.09%) Google Drive
7 1 (1.09%) SaaS
7 1 (1.09%) Salesforce Sales Cloud
7 1 (1.09%) Salesforce Service Cloud
7 1 (1.09%) Slack
7 1 (1.09%) Smartsheet
Communications & Networking
1 2 (2.17%) 2G
1 2 (2.17%) 3G
1 2 (2.17%) 4G
1 2 (2.17%) 5G
2 1 (1.09%) FTP
2 1 (1.09%) HTTP
2 1 (1.09%) Internet
2 1 (1.09%) Intranet
2 1 (1.09%) LAN
2 1 (1.09%) SMS
2 1 (1.09%) SSL
2 1 (1.09%) VoIP
2 1 (1.09%) WAN
Database & Business Intelligence
1 6 (6.52%) Relational Database
2 3 (3.26%) Hadoop
2 3 (3.26%) Power BI
3 2 (2.17%) Data Warehouse
3 2 (2.17%) MySQL
3 2 (2.17%) PostgreSQL
3 2 (2.17%) RDBMS
3 2 (2.17%) Redis
3 2 (2.17%) SQL Server
4 1 (1.09%) Amazon Redshift
4 1 (1.09%) Azure SQL Data Warehouse
4 1 (1.09%) Azure SQL Database
4 1 (1.09%) Big Data
4 1 (1.09%) BigQuery
4 1 (1.09%) Data Lake
4 1 (1.09%) NoSQL
4 1 (1.09%) SAS EBI
4 1 (1.09%) SAS Enterprise Miner
Development Applications
1 9 (9.78%) JIRA
2 3 (3.26%) Git (software)
3 2 (2.17%) Axure RP
3 2 (2.17%) minitest
3 2 (2.17%) RSpec
4 1 (1.09%) Dreamweaver
4 1 (1.09%) Selenium
4 1 (1.09%) SoapUI
4 1 (1.09%) Team Foundation Server
General
1 23 (25.00%) Finance
2 9 (9.78%) Advertising
3 8 (8.70%) Telecoms
4 7 (7.61%) Electronics
4 7 (7.61%) Manufacturing
4 7 (7.61%) Public Sector
5 4 (4.35%) Legal
6 3 (3.26%) Retail
7 2 (2.17%) German Language
7 2 (2.17%) Japanese Language
7 2 (2.17%) Publishing
8 1 (1.09%) Banking
8 1 (1.09%) Brand Awareness
8 1 (1.09%) Fire and Rescue
8 1 (1.09%) Games
8 1 (1.09%) Law
8 1 (1.09%) Russian Language
8 1 (1.09%) Spanish Language
Job Titles
1 18 (19.57%) Developer
2 15 (16.30%) Analyst
3 10 (10.87%) Designer
4 7 (7.61%) Programme Manager
5 6 (6.52%) Marketing Manager
5 6 (6.52%) Project Manager
6 5 (5.43%) Business Analyst
6 5 (5.43%) Insight Manager
6 5 (5.43%) Ruby Developer
7 4 (4.35%) CRM Manager
7 4 (4.35%) Junior
8 3 (3.26%) Architect
8 3 (3.26%) DevOps Engineer
8 3 (3.26%) Digital Designer
8 3 (3.26%) Marketing Analyst
8 3 (3.26%) Product Analyst
8 3 (3.26%) Senior Developer
8 3 (3.26%) Senior DevOps
8 3 (3.26%) Senior DevOps Engineer
8 3 (3.26%) Visual Designer
Libraries, Frameworks & Software Standards
1 12 (13.04%) HTML
2 8 (8.70%) CSS
3 5 (5.43%) Redux
4 4 (4.35%) Sass
5 3 (3.26%) .NET
5 3 (3.26%) Elastic Stack
5 3 (3.26%) SailPoint
6 2 (2.17%) iOS SDK
6 2 (2.17%) jQuery
6 2 (2.17%) LDAP
6 2 (2.17%) Ruby on Rails
6 2 (2.17%) XML
7 1 (1.09%) CSS3
7 1 (1.09%) Middleware
7 1 (1.09%) OAuth
7 1 (1.09%) OpenID
7 1 (1.09%) REST
7 1 (1.09%) RESTful
7 1 (1.09%) SAML
7 1 (1.09%) XSLT
Miscellaneous
1 11 (11.96%) Social Media
2 10 (10.87%) User Experience
3 9 (9.78%) Marketing Technology
4 5 (5.43%) Analytical Skills
5 3 (3.26%) Mobile App
6 2 (2.17%) Algorithms
6 2 (2.17%) Digital Media
6 2 (2.17%) Graphic Design
6 2 (2.17%) Greenfield Project
6 2 (2.17%) Management Information System
6 2 (2.17%) Photography
7 1 (1.09%) Animation
7 1 (1.09%) Blog
7 1 (1.09%) e-Learning
7 1 (1.09%) Mobile Games
7 1 (1.09%) PMI
7 1 (1.09%) Self-Motivation
7 1 (1.09%) Taxonomies
7 1 (1.09%) Video Editing
7 1 (1.09%) Video\Live Streaming
Operating Systems
1 4 (4.35%) Apple iOS
1 4 (4.35%) Linux
1 4 (4.35%) Windows
2 2 (2.17%) Windows 10
2 2 (2.17%) Windows Server
2 2 (2.17%) Windows Server 2008
3 1 (1.09%) Mac OS
3 1 (1.09%) Unix
3 1 (1.09%) Windows 7
3 1 (1.09%) Windows Server 2019
Processes & Methodologies
1 15 (16.30%) Business Intelligence
2 14 (15.22%) Agile Software Development
3 12 (13.04%) Analytics
4 11 (11.96%) CRM
5 10 (10.87%) Digital Marketing
5 10 (10.87%) Migration
6 9 (9.78%) Programme Management
7 8 (8.70%) Data Migration
8 7 (7.61%) Copywriting
9 6 (6.52%) Campaign Management
9 6 (6.52%) Change Management
9 6 (6.52%) Microservices
9 6 (6.52%) Project Management
10 5 (5.43%) Data Science
10 5 (5.43%) Social Media Management
10 5 (5.43%) Visualisation
10 5 (5.43%) Wireframes
11 4 (4.35%) Artificial Intelligence
11 4 (4.35%) Scrum
11 4 (4.35%) Stakeholder Management
Programming Languages
1 11 (11.96%) JavaScript
2 10 (10.87%) Python
2 10 (10.87%) SQL
3 6 (6.52%) Ruby
4 4 (4.35%) C#
5 3 (3.26%) Apple Swift
5 3 (3.26%) Bash Shell
5 3 (3.26%) Go
5 3 (3.26%) Java
5 3 (3.26%) PHP
5 3 (3.26%) Scala
6 2 (2.17%) Kotlin
6 2 (2.17%) R
7 1 (1.09%) C
7 1 (1.09%) F#
7 1 (1.09%) Objective-C
7 1 (1.09%) VB.NET
Qualifications
1 11 (11.96%) Degree
2 2 (2.17%) ISTQB
2 2 (2.17%) PMI Certification
3 1 (1.09%) ISEB
3 1 (1.09%) MBA
3 1 (1.09%) PMP
3 1 (1.09%) PRINCE2 Certification
3 1 (1.09%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 4 (4.35%) Data Quality
2 3 (3.26%) QA
3 1 (1.09%) GDPR
3 1 (1.09%) WCAG
System Software
1 5 (5.43%) Active Directory
Systems Management
1 6 (6.52%) Terraform
2 3 (3.26%) Ansible
2 3 (3.26%) Kubernetes
2 3 (3.26%) Prometheus
2 3 (3.26%) Rancher
3 1 (1.09%) Single Sign-On
Vendors
1 19 (20.65%) Adobe
1 19 (20.65%) Google
2 11 (11.96%) Facebook
3 10 (10.87%) SAP
4 9 (9.78%) Salesforce.com
5 8 (8.70%) Microsoft
6 6 (6.52%) IBM
7 5 (5.43%) Instagram
7 5 (5.43%) Tableau
7 5 (5.43%) Twitter
7 5 (5.43%) YouTube
8 3 (3.26%) CA
8 3 (3.26%) CyberArk
8 3 (3.26%) Oracle
8 3 (3.26%) Thycotic
9 2 (2.17%) Ericsson
9 2 (2.17%) Pega
9 2 (2.17%) ServiceNow
10 1 (1.09%) Informatica
10 1 (1.09%) Okta