Period
to 15 August 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Coventry. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 15 August 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
West Midlands > Coventry
6 months to
15 Aug 2018
Same period 2017 Same period 2016
Rank 65 35 63
Rank change year-on-year -30 +28 -24
Contract jobs citing Marketing 9 23 15
As % of all contract IT jobs advertised in Coventry 1.08% 3.67% 1.68%
As % of the General category 5.20% 12.85% 6.05%
Number of daily rates quoted 6 17 9
Coventry median daily rate £438 £338 £300
Median daily rate % change year-on-year +29.63% +12.50% +42.86%
10th Percentile £313 £235 £206
90th Percentile £538 £523 £481
West Midlands median daily rate £425 £350 £325
% change year-on-year +21.43% +7.69% +3.17%
Number of hourly rates quoted 0 0 0
Coventry median hourly rate - - -
West Midlands median hourly rate £23.00 £31.50 £15.50
% change year-on-year -26.98% +103.23% +51.22%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Coventry with a requirement for common skills.

All General Skills
Coventry
Contract vacancies with a requirement for common skills 173 179 248
As % of all contract IT jobs advertised in Coventry 20.74% 28.55% 27.80%
Number of daily rates quoted 99 110 136
Coventry median daily rate £450 £389 £400
Median daily rate % change year-on-year +15.76% -2.81% +14.29%
10th Percentile £253 £262 £286
90th Percentile £588 £501 £550
West Midlands median daily rate £425 £400 £400
% change year-on-year +6.25% - -
Number of hourly rates quoted 4 9 12
Coventry median hourly rate £26.75 £25.00 £15.00
Median hourly rate % change year-on-year +7.00% +66.67% -36.84%
10th Percentile £16.00 £14.50 £12.25
90th Percentile £42.25 £58.90 £38.00
West Midlands median hourly rate £18.52 £28.25 £19.61
% change year-on-year -34.44% +44.06% -31.65%

Marketing
Job Vacancy Trend in Coventry

Job postings citing Marketing as a percentage of all IT jobs advertised in Coventry.

Job vacancy trend for Marketing in Coventry

Marketing
Contractor Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Coventry.

Contractor daily rate trend for Marketing in Coventry

Marketing
Contractor Daily Rate Histogram in Coventry

The daily rate distribution of IT jobs citing Marketing in Coventry over the 6 months to 15 August 2018.

Contractor daily rate histogram for Marketing in Coventry

Marketing
Contractor Hourly Rate Trend in Coventry

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Coventry.

Contractor hourly rate trend for Marketing in Coventry

For the 6 months to 15 August 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Coventry region with a requirement for Marketing.

1 4 (44.44%) Finance
2 3 (33.33%) Agile Software Development
2 3 (33.33%) Stakeholder Management
2 3 (33.33%) CRM
2 3 (33.33%) E-Commerce
3 2 (22.22%) Project Management
3 2 (22.22%) SEO
3 2 (22.22%) Automotive
3 2 (22.22%) Pay per click
3 2 (22.22%) Direct Marketing
3 2 (22.22%) Email Marketing
3 2 (22.22%) WordPress
3 2 (22.22%) Data Architecture
3 2 (22.22%) Marketing Strategy
3 2 (22.22%) Facebook
3 2 (22.22%) Analytics
3 2 (22.22%) Identity Access Management
3 2 (22.22%) Migration
3 2 (22.22%) Single Sign-On
4 1 (11.11%) Oracle Service Cloud
4 1 (11.11%) Coaching
4 1 (11.11%) Adobe Experience Manager
4 1 (11.11%) Business Transformation
4 1 (11.11%) Office 365
4 1 (11.11%) SaaS
4 1 (11.11%) Stakeholder Engagement
4 1 (11.11%) Data Migration
4 1 (11.11%) Technical Architecture
4 1 (11.11%) Legal
4 1 (11.11%) Manufacturing

Marketing
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (22.22%) WordPress
2 1 (11.11%) Adobe Experience Manager
Business Applications
1 1 (11.11%) Dynamics CRM
1 1 (11.11%) Oracle CRM
Cloud Services
1 1 (11.11%) Office 365
1 1 (11.11%) Oracle Service Cloud
1 1 (11.11%) SaaS
Communications & Networking
1 1 (11.11%) Wi-Fi
General
1 4 (44.44%) Finance
2 2 (22.22%) Automotive
3 1 (11.11%) Advertising
3 1 (11.11%) Legal
3 1 (11.11%) Manufacturing
Job Titles
1 3 (33.33%) Architect
2 2 (22.22%) Analyst
2 2 (22.22%) Business Analyst
2 2 (22.22%) Digital Architect
2 2 (22.22%) Digital Solutions Architect
2 2 (22.22%) E-Commerce Architect
2 2 (22.22%) E-Commerce Solution Architect
2 2 (22.22%) Marketing Manager
2 2 (22.22%) Project Manager
2 2 (22.22%) Solutions Architect
3 1 (11.11%) Business Change Project Manager
3 1 (11.11%) Business Manager
3 1 (11.11%) Change Project Manager
3 1 (11.11%) CRM Analyst
3 1 (11.11%) CRM Architect
3 1 (11.11%) CRM Business Analyst
3 1 (11.11%) Data Business Analyst
3 1 (11.11%) Digital Analyst
3 1 (11.11%) Digital Business Analyst
3 1 (11.11%) Project Change Manager
Libraries, Frameworks & Software Standards
1 1 (11.11%) .NET
Operating Systems
1 1 (11.11%) Windows
Processes & Methodologies
1 3 (33.33%) Agile Software Development
1 3 (33.33%) CRM
1 3 (33.33%) E-Commerce
1 3 (33.33%) Stakeholder Management
2 2 (22.22%) Analytics
2 2 (22.22%) Data Architecture
2 2 (22.22%) Direct Marketing
2 2 (22.22%) Email Marketing
2 2 (22.22%) Identity Access Management
2 2 (22.22%) Marketing Strategy
2 2 (22.22%) Migration
2 2 (22.22%) Pay per click
2 2 (22.22%) Project Management
2 2 (22.22%) SEO
3 1 (11.11%) Business Transformation
3 1 (11.11%) Coaching
3 1 (11.11%) Data Migration
3 1 (11.11%) Stakeholder Engagement
3 1 (11.11%) Supplier Management
3 1 (11.11%) Technical Architecture
Systems Management
1 2 (22.22%) Single Sign-On
Vendors
1 2 (22.22%) Facebook
2 1 (11.11%) Adobe
2 1 (11.11%) Microsoft
2 1 (11.11%) Oracle