Period
to 22 November 2017

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Coventry. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 22 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
West Midlands > Coventry
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 34 49 50
Rank change year-on-year +15 +1 -6
Contract jobs citing Marketing 30 32 16
As % of all contract IT jobs advertised in Coventry 4.03% 3.02% 2.27%
As % of the General category 12.71% 9.09% 6.81%
Number of daily rates quoted 20 23 32
Coventry median daily rate £413 £415 £125
Median daily rate % change year-on-year -0.60% +232.00% -61.54%
10th Percentile £289 £300 £95
90th Percentile £488 £467 £439
West Midlands median daily rate £405 £375 £325
% change year-on-year +8.00% +15.38% -7.14%
Number of hourly rates quoted 1 0 0
Coventry median hourly rate £50.00 - -
West Midlands median hourly rate £40.25 £15.50 £8.00
% change year-on-year +159.68% +93.75% -74.60%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Coventry with a requirement for common skills.

All General Skills
Coventry
Contract vacancies with a requirement for common skills 236 352 235
As % of all contract IT jobs advertised in Coventry 31.68% 33.21% 33.29%
Number of daily rates quoted 138 226 158
Coventry median daily rate £384 £418 £389
Median daily rate % change year-on-year -8.20% +7.53% +11.07%
10th Percentile £256 £300 £236
90th Percentile £526 £541 £600
West Midlands median daily rate £400 £400 £400
Number of hourly rates quoted 13 14 24
Coventry median hourly rate £25.50 £15.50 £22.75
Median hourly rate % change year-on-year +64.52% -31.87% -37.67%
10th Percentile £18.95 £14.50 £15.00
90th Percentile £48.75 £39.40 £43.75
West Midlands median hourly rate £30.50 £17.63 £28.50
% change year-on-year +73.05% -38.16% -9.52%

Marketing
Job Vacancy Trend in Coventry

Job postings citing Marketing as a percentage of all IT jobs advertised in Coventry.

Job vacancy trend for Marketing in Coventry

Marketing
Contractor Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Coventry.

Contractor daily rate trend for Marketing in Coventry

Marketing
Contractor Daily Rate Histogram in Coventry

The daily rate distribution of IT jobs citing Marketing in Coventry over the 6 months to 22 November 2017.

Contractor daily rate histogram for Marketing in Coventry

Marketing
Contractor Hourly Rate Trend in Coventry

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Coventry.

Contractor hourly rate trend for Marketing in Coventry

For the 6 months to 22 November 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Coventry region with a requirement for Marketing.

1 12 (40.00%) CRM
2 8 (26.67%) Finance
3 7 (23.33%) Automotive
3 7 (23.33%) Project Management
4 6 (20.00%) Salesforce.com
4 6 (20.00%) Social Media
5 5 (16.67%) Analytical Skills
5 5 (16.67%) Agile Software Development
5 5 (16.67%) Retail
5 5 (16.67%) Digital Marketing
5 5 (16.67%) E-Commerce
6 4 (13.33%) Customer Segmentation
6 4 (13.33%) Customer Engagement
7 3 (10.00%) Manufacturing
7 3 (10.00%) Microsoft
7 3 (10.00%) Programme Management
7 3 (10.00%) Stakeholder Management
8 2 (6.67%) VMware
8 2 (6.67%) Banking
8 2 (6.67%) Migration
8 2 (6.67%) Copywriting
8 2 (6.67%) Direct Marketing
8 2 (6.67%) Technical Architecture
8 2 (6.67%) Data Migration
8 2 (6.67%) jQuery
8 2 (6.67%) Microsoft Excel
8 2 (6.67%) SOAP
8 2 (6.67%) C#
8 2 (6.67%) JavaScript
8 2 (6.67%) SQL

Marketing
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (6.67%) Microsoft Excel
2 1 (3.33%) Microsoft Office
2 1 (3.33%) Microsoft PowerPoint
Cloud Services
1 2 (6.67%) Microsoft Azure
1 2 (6.67%) PaaS
1 2 (6.67%) SaaS
2 1 (3.33%) Salesforce Sales Cloud
2 1 (3.33%) Salesforce Service Cloud
Communications & Networking
1 1 (3.33%) Skype
Database & Business Intelligence
1 2 (6.67%) Azure SQL Database
General
1 8 (26.67%) Finance
2 7 (23.33%) Automotive
3 5 (16.67%) Retail
4 3 (10.00%) Manufacturing
5 2 (6.67%) Banking
5 2 (6.67%) Telecoms
6 1 (3.33%) Legal
6 1 (3.33%) Publishing
Job Titles
1 6 (20.00%) Marketing Manager
1 6 (20.00%) Project Manager
2 5 (16.67%) Analyst
3 3 (10.00%) Developer
3 3 (10.00%) Digital Project Manager
3 3 (10.00%) IT Manager
3 3 (10.00%) IT Operations Manager
3 3 (10.00%) Operations Manager
3 3 (10.00%) Process Analyst
3 3 (10.00%) Salesforce Developer
4 2 (6.67%) Applications Architect
4 2 (6.67%) Azure Architect
4 2 (6.67%) C# Architect
4 2 (6.67%) Content Manager
4 2 (6.67%) Content Marketing Manager
4 2 (6.67%) CRM Manager
4 2 (6.67%) Project Coordinator
4 2 (6.67%) Salesforce Administrator
4 2 (6.67%) Salesforce Analyst
4 2 (6.67%) Senior Salesforce Developer
Libraries, Frameworks & Software Standards
1 2 (6.67%) .NET
1 2 (6.67%) jQuery
1 2 (6.67%) REST
1 2 (6.67%) SOAP
1 2 (6.67%) Visualforce
Miscellaneous
1 6 (20.00%) Social Media
2 5 (16.67%) Analytical Skills
3 2 (6.67%) Data Centre
3 2 (6.67%) Management Information System
Processes & Methodologies
1 12 (40.00%) CRM
2 7 (23.33%) Project Management
3 5 (16.67%) Agile Software Development
3 5 (16.67%) Digital Marketing
3 5 (16.67%) E-Commerce
4 4 (13.33%) Customer Engagement
4 4 (13.33%) Customer Segmentation
5 3 (10.00%) Programme Management
5 3 (10.00%) Stakeholder Management
6 2 (6.67%) Continuous Delivery
6 2 (6.67%) Continuous Improvement
6 2 (6.67%) Copywriting
6 2 (6.67%) Data Migration
6 2 (6.67%) Direct Marketing
6 2 (6.67%) Identity Management
6 2 (6.67%) ITSM
6 2 (6.67%) Migration
6 2 (6.67%) Service Delivery
6 2 (6.67%) Service Management
6 2 (6.67%) Technical Architecture
Programming Languages
1 2 (6.67%) C#
1 2 (6.67%) JavaScript
1 2 (6.67%) SQL
Qualifications
1 1 (3.33%) Degree
Quality Assurance & Compliance
1 1 (3.33%) GDPR
1 1 (3.33%) PMO
Vendors
1 6 (20.00%) Salesforce.com
2 3 (10.00%) Microsoft
3 2 (6.67%) VMware