Period
to 22 October 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Coventry. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 22 October 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
West Midlands > Coventry
6 months to
22 Oct 2018
Same period 2017 Same period 2016
Rank 69 37 64
Rank change year-on-year -32 +27 -12
Contract jobs citing Marketing 13 28 20
As % of all contract IT jobs advertised in Coventry 1.46% 4.12% 2.05%
As % of the General category 6.84% 13.08% 6.78%
Number of daily rates quoted 8 19 13
Coventry median daily rate £475 £413 £395
Median daily rate % change year-on-year +15.15% +4.43% +216.00%
10th Percentile £421 £279 £260
90th Percentile £556 £489 £514
West Midlands median daily rate £425 £388 £340
% change year-on-year +9.68% +13.97% +13.33%
Number of hourly rates quoted 0 1 0
Coventry median hourly rate - £50.00 -
West Midlands median hourly rate £23.00 £40.25 £15.50
% change year-on-year -42.86% +159.68% +93.75%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Coventry with a requirement for common skills.

All General Skills
Coventry
Contract vacancies with a requirement for common skills 190 214 295
As % of all contract IT jobs advertised in Coventry 21.37% 31.47% 30.23%
Number of daily rates quoted 109 125 178
Coventry median daily rate £450 £375 £409
Median daily rate % change year-on-year +20.00% -8.26% +9.00%
10th Percentile £255 £256 £300
90th Percentile £600 £524 £563
West Midlands median daily rate £425 £400 £400
% change year-on-year +6.25% - -
Number of hourly rates quoted 9 12 10
Coventry median hourly rate £26.50 £26.25 £22.25
Median hourly rate % change year-on-year +0.95% +17.98% -3.26%
10th Percentile £14.50 £18.78 £14.13
90th Percentile £39.75 £53.38 £41.90
West Midlands median hourly rate £16.00 £31.00 £21.50
% change year-on-year -48.39% +44.19% -26.51%

Marketing
Job Vacancy Trend in Coventry

Job postings citing Marketing as a percentage of all IT jobs advertised in Coventry.

Job vacancy trend for Marketing in Coventry

Marketing
Contractor Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Coventry.

Contractor daily rate trend for Marketing in Coventry

Marketing
Contractor Daily Rate Histogram in Coventry

The daily rate distribution of IT jobs citing Marketing in Coventry over the 6 months to 22 October 2018.

Contractor daily rate histogram for Marketing in Coventry

Marketing
Contractor Hourly Rate Trend in Coventry

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Coventry.

Contractor hourly rate trend for Marketing in Coventry

For the 6 months to 22 October 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Coventry region with a requirement for Marketing.

1 10 (76.92%) Agile Software Development
2 4 (30.77%) Finance
2 4 (30.77%) Scrum
2 4 (30.77%) Marketing Automation
3 3 (23.08%) Problem-Solving
3 3 (23.08%) Kanban
3 3 (23.08%) Web Usability
3 3 (23.08%) Social Media
3 3 (23.08%) Analytics
3 3 (23.08%) User Stories
3 3 (23.08%) Mobile Marketing
3 3 (23.08%) User Experience
3 3 (23.08%) Analytical Skills
3 3 (23.08%) SEO
4 2 (15.38%) HTML
4 2 (15.38%) CRM
4 2 (15.38%) E-Commerce
4 2 (15.38%) Project Management
4 2 (15.38%) Migration
4 2 (15.38%) Stakeholder Management
4 2 (15.38%) Automotive
4 2 (15.38%) Legal
4 2 (15.38%) Coaching
4 2 (15.38%) Single Sign-On
4 2 (15.38%) Identity Access Management
4 2 (15.38%) Data Architecture
4 2 (15.38%) GitHub
4 2 (15.38%) Prototyping
5 1 (7.69%) PMO
5 1 (7.69%) Oracle Service Cloud

Marketing
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (7.69%) Adobe Experience Manager
Applications
1 1 (7.69%) Microsoft Project
Business Applications
1 1 (7.69%) Dynamics CRM
1 1 (7.69%) Oracle CRM
Cloud Services
1 2 (15.38%) GitHub
2 1 (7.69%) Office 365
2 1 (7.69%) Oracle Service Cloud
2 1 (7.69%) SaaS
Communications & Networking
1 1 (7.69%) Wi-Fi
General
1 4 (30.77%) Finance
2 2 (15.38%) Automotive
2 2 (15.38%) Legal
3 1 (7.69%) Manufacturing
Job Titles
1 3 (23.08%) Agile Delivery Manager
1 3 (23.08%) Architect
1 3 (23.08%) Content Designer
1 3 (23.08%) Delivery Manager
1 3 (23.08%) Designer
1 3 (23.08%) Digital Delivery Manager
1 3 (23.08%) Marketing Manager
2 2 (15.38%) Analyst
2 2 (15.38%) Business Analyst
2 2 (15.38%) Digital Architect
2 2 (15.38%) Digital Content Designer
2 2 (15.38%) Digital Designer
2 2 (15.38%) Digital Solutions Architect
2 2 (15.38%) E-Commerce Architect
2 2 (15.38%) E-Commerce Solution Architect
2 2 (15.38%) Project Manager
2 2 (15.38%) Solutions Architect
3 1 (7.69%) Business Change Manager
3 1 (7.69%) Change Manager
3 1 (7.69%) Senior Manager
Libraries, Frameworks & Software Standards
1 2 (15.38%) HTML
2 1 (7.69%) .NET
Miscellaneous
1 3 (23.08%) Analytical Skills
1 3 (23.08%) Social Media
1 3 (23.08%) User Experience
2 1 (7.69%) Smart Meter
Operating Systems
1 1 (7.69%) Windows
Processes & Methodologies
1 10 (76.92%) Agile Software Development
2 4 (30.77%) Marketing Automation
2 4 (30.77%) Scrum
3 3 (23.08%) Analytics
3 3 (23.08%) Kanban
3 3 (23.08%) Mobile Marketing
3 3 (23.08%) Problem-Solving
3 3 (23.08%) SEO
3 3 (23.08%) User Stories
3 3 (23.08%) Web Usability
4 2 (15.38%) Coaching
4 2 (15.38%) CRM
4 2 (15.38%) Data Architecture
4 2 (15.38%) E-Commerce
4 2 (15.38%) Identity Access Management
4 2 (15.38%) Migration
4 2 (15.38%) Project Management
4 2 (15.38%) Prototyping
4 2 (15.38%) Stakeholder Management
5 1 (7.69%) Service Management
Qualifications
1 1 (7.69%) APMP
Quality Assurance & Compliance
1 1 (7.69%) PMO
Systems Management
1 2 (15.38%) Single Sign-On
Vendors
1 1 (7.69%) Adobe
1 1 (7.69%) Microsoft
1 1 (7.69%) Oracle