Period
to 15 February 2019

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Coventry. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 15 February 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
West Midlands > Coventry
6 months to
15 Feb 2019
Same period 2018 Same period 2017
Rank 69 52 30
Rank change year-on-year -17 -22 +23
Contract jobs citing Marketing 15 21 53
As % of all contract IT jobs advertised in Coventry 1.60% 2.78% 5.52%
As % of the General category 7.54% 9.50% 14.68%
Number of daily rates quoted 7 13 47
Coventry median daily rate £475 £450 £450
Median daily rate % change year-on-year +5.56% - +16.13%
10th Percentile £425 £266 £374
90th Percentile £563 £499 £539
West Midlands median daily rate £450 £381 £425
% change year-on-year +18.03% -10.29% +13.33%
Number of hourly rates quoted 0 1 0
Coventry median hourly rate - £50.00 -
West Midlands median hourly rate - £40.25 £21.50
% change year-on-year - +87.21% +34.38%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Coventry with a requirement for common skills.

All General Skills
Coventry
Contract vacancies with a requirement for common skills 199 221 361
As % of all contract IT jobs advertised in Coventry 21.17% 29.27% 37.60%
Number of daily rates quoted 112 132 248
Coventry median daily rate £450 £394 £438
Median daily rate % change year-on-year +14.29% -10.00% +12.90%
10th Percentile £278 £257 £293
90th Percentile £588 £549 £550
West Midlands median daily rate £425 £400 £415
% change year-on-year +6.25% -3.61% +3.75%
Number of hourly rates quoted 8 11 15
Coventry median hourly rate £21.00 £27.50 £16.00
Median hourly rate % change year-on-year -23.64% +71.88% -23.81%
10th Percentile £13.19 £18.50 £15.00
90th Percentile £35.75 £43.75 £33.60
West Midlands median hourly rate £26.00 £27.25 £23.98
% change year-on-year -4.59% +13.66% -0.10%

Marketing
Job Vacancy Trend in Coventry

Job postings citing Marketing as a percentage of all IT jobs advertised in Coventry.

Job vacancy trend for Marketing in Coventry

Marketing
Contractor Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Coventry.

Contractor daily rate trend for Marketing in Coventry

Marketing
Contractor Daily Rate Histogram in Coventry

The daily rate distribution of IT jobs citing Marketing in Coventry over the 6 months to 15 February 2019.

Contractor daily rate histogram for Marketing in Coventry

Marketing
Contractor Hourly Rate Trend in Coventry

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Coventry.

Contractor hourly rate trend for Marketing in Coventry

For the 6 months to 15 February 2019, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Coventry region with a requirement for Marketing.

1 10 (66.67%) Agile Software Development
2 6 (40.00%) User Stories
2 6 (40.00%) Marketing Automation
3 5 (33.33%) Mobile Marketing
3 5 (33.33%) User Experience
3 5 (33.33%) Problem-Solving
3 5 (33.33%) User-Centered Design (UCD)
3 5 (33.33%) Analytics
3 5 (33.33%) Web Usability
3 5 (33.33%) Social Media
3 5 (33.33%) SEO
4 3 (20.00%) Prototyping
4 3 (20.00%) Analytical Skills
4 3 (20.00%) Sprint Planning
4 3 (20.00%) Scrum
4 3 (20.00%) Kanban
5 2 (13.33%) Dynamics CRM
5 2 (13.33%) Digital Marketing
5 2 (13.33%) GitHub
5 2 (13.33%) Finance
5 2 (13.33%) Legal
5 2 (13.33%) HTML
5 2 (13.33%) CRM
5 2 (13.33%) E-Commerce
5 2 (13.33%) ERP
5 2 (13.33%) Dynamics 365
6 1 (6.67%) Collaborative Working
6 1 (6.67%) Decision-Making
6 1 (6.67%) Agile Coaching
6 1 (6.67%) Coaching

Marketing
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (6.67%) Microsoft Project
Business Applications
1 2 (13.33%) Dynamics CRM
Cloud Services
1 2 (13.33%) Dynamics 365
1 2 (13.33%) GitHub
General
1 2 (13.33%) Finance
1 2 (13.33%) Legal
2 1 (6.67%) Electronics
2 1 (6.67%) Manufacturing
2 1 (6.67%) Telecoms
Job Titles
1 6 (40.00%) Designer
2 5 (33.33%) Content Designer
3 4 (26.67%) Digital Content Designer
3 4 (26.67%) Digital Designer
4 3 (20.00%) Agile Delivery Manager
4 3 (20.00%) Delivery Manager
4 3 (20.00%) Digital Delivery Manager
4 3 (20.00%) Marketing Manager
5 2 (13.33%) CRM Manager
5 2 (13.33%) CRM Programme Manager
5 2 (13.33%) Programme Manager
6 1 (6.67%) Agile Project Manager
6 1 (6.67%) Digital Marketing Manager
6 1 (6.67%) Digital Transformation
6 1 (6.67%) Digital Transformation Manager
6 1 (6.67%) Project Manager
6 1 (6.67%) Senior Manager
6 1 (6.67%) Senior Project Manager
6 1 (6.67%) Smart Metering Project Manager
6 1 (6.67%) Transformation Manager
Libraries, Frameworks & Software Standards
1 2 (13.33%) HTML
Miscellaneous
1 5 (33.33%) Social Media
1 5 (33.33%) User Experience
2 3 (20.00%) Analytical Skills
3 1 (6.67%) Smart Meter
Processes & Methodologies
1 10 (66.67%) Agile Software Development
2 6 (40.00%) Marketing Automation
2 6 (40.00%) User Stories
3 5 (33.33%) Analytics
3 5 (33.33%) Mobile Marketing
3 5 (33.33%) Problem-Solving
3 5 (33.33%) SEO
3 5 (33.33%) User-Centered Design (UCD)
3 5 (33.33%) Web Usability
4 3 (20.00%) Kanban
4 3 (20.00%) Prototyping
4 3 (20.00%) Scrum
4 3 (20.00%) Sprint Planning
5 2 (13.33%) CRM
5 2 (13.33%) Digital Marketing
5 2 (13.33%) E-Commerce
5 2 (13.33%) ERP
6 1 (6.67%) Business Intelligence
6 1 (6.67%) Change Management
6 1 (6.67%) Project Management
Qualifications
1 1 (6.67%) APMP
Quality Assurance & Compliance
1 1 (6.67%) PMO
Vendors
1 1 (6.67%) SAP