Period
to 27 May 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Coventry. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 27 May 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
West Midlands > Coventry
6 months to
27 May 2018
Same period 2017 Same period 2016
Rank 59 29 55
Rank change year-on-year -30 +26 -28
Contract jobs citing Marketing 14 37 11
As % of all contract IT jobs advertised in Coventry 1.75% 5.67% 1.48%
As % of the General category 8.00% 17.13% 5.02%
Number of daily rates quoted 11 33 3
Coventry median daily rate £325 £488 £210
Median daily rate % change year-on-year -33.33% +132.14% -35.38%
10th Percentile £263 £370 £195
90th Percentile £538 £550 £290
West Midlands median daily rate £360 £414 £333
% change year-on-year -12.99% +24.44% +2.31%
Number of hourly rates quoted 0 0 0
Coventry median hourly rate - - -
West Midlands median hourly rate £11.00 £25.75 £12.50
% change year-on-year -57.28% +106.00% -44.44%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Coventry with a requirement for common skills.

All General Skills
Coventry
Contract vacancies with a requirement for common skills 175 216 219
As % of all contract IT jobs advertised in Coventry 21.85% 33.13% 29.44%
Number of daily rates quoted 104 148 113
Coventry median daily rate £419 £425 £400
Median daily rate % change year-on-year -1.47% +6.25% +14.29%
10th Percentile £257 £297 £263
90th Percentile £546 £538 £548
West Midlands median daily rate £413 £400 £400
% change year-on-year +3.13% - +6.67%
Number of hourly rates quoted 3 12 9
Coventry median hourly rate £27.50 £24.38 £21.00
Median hourly rate % change year-on-year +12.82% +16.07% -14.29%
10th Percentile £18.05 £14.55 £11.85
90th Percentile £30.00 £51.98 £42.20
West Midlands median hourly rate £21.40 £23.95 £21.00
% change year-on-year -10.67% +14.05% -24.37%

Marketing
Job Vacancy Trend in Coventry

Job postings citing Marketing as a percentage of all IT jobs advertised in Coventry.

Job vacancy trend for Marketing in Coventry

Marketing
Contractor Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Coventry.

Contractor daily rate trend for Marketing in Coventry

Marketing
Contractor Daily Rate Histogram in Coventry

The daily rate distribution of IT jobs citing Marketing in Coventry over the 6 months to 27 May 2018.

Contractor daily rate histogram for Marketing in Coventry

Marketing
Contractor Hourly Rate Trend in Coventry

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Coventry.

Contractor hourly rate trend for Marketing in Coventry

For the 6 months to 27 May 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Coventry region with a requirement for Marketing.

1 6 (42.86%) Finance
1 6 (42.86%) Analytics
2 4 (28.57%) Agile Software Development
2 4 (28.57%) Email Marketing
2 4 (28.57%) SQL Server
2 4 (28.57%) Data Warehouse
3 3 (21.43%) E-Commerce
3 3 (21.43%) ETL
3 3 (21.43%) Business Intelligence
3 3 (21.43%) Microsoft
3 3 (21.43%) SQL Server Integration Services
3 3 (21.43%) SQL Server Reporting Services
3 3 (21.43%) SQL Server 2008
3 3 (21.43%) ETL Development
3 3 (21.43%) Power BI
3 3 (21.43%) SQL Server 2016
3 3 (21.43%) Direct Marketing
4 2 (14.29%) Single Sign-On
4 2 (14.29%) Identity Access Management
4 2 (14.29%) Marketing Strategy
4 2 (14.29%) Facebook
4 2 (14.29%) Dynamics NAV
4 2 (14.29%) Pay per click
4 2 (14.29%) WordPress
4 2 (14.29%) HTML
4 2 (14.29%) Automotive
4 2 (14.29%) CRM
4 2 (14.29%) SEO
4 2 (14.29%) Advertising
5 1 (7.14%) Validation

Marketing
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (14.29%) WordPress
Business Applications
1 2 (14.29%) Dynamics NAV
2 1 (7.14%) Dynamics CRM
2 1 (7.14%) Eloqua
2 1 (7.14%) Oracle CRM
Cloud Services
1 1 (7.14%) Oracle Service Cloud
Communications & Networking
1 1 (7.14%) SMS
Database & Business Intelligence
1 4 (28.57%) Data Warehouse
1 4 (28.57%) SQL Server
2 3 (21.43%) Power BI
2 3 (21.43%) SQL Server 2008
2 3 (21.43%) SQL Server 2016
2 3 (21.43%) SQL Server Integration Services
2 3 (21.43%) SQL Server Reporting Services
3 1 (7.14%) MySQL
General
1 6 (42.86%) Finance
2 2 (14.29%) Advertising
2 2 (14.29%) Automotive
3 1 (7.14%) Banking
3 1 (7.14%) Legal
Job Titles
1 3 (21.43%) Architect
1 3 (21.43%) Marketing Manager
2 2 (14.29%) Developer
2 2 (14.29%) Digital Architect
2 2 (14.29%) Digital Solutions Architect
2 2 (14.29%) Digital Transformation
2 2 (14.29%) E-Commerce Architect
2 2 (14.29%) E-Commerce Solution Architect
2 2 (14.29%) Solutions Architect
3 1 (7.14%) Analyst
3 1 (7.14%) Automation Designer
3 1 (7.14%) Consultant
3 1 (7.14%) Content Marketing Manager
3 1 (7.14%) Digital Marketer
3 1 (7.14%) Enterprise Architect
3 1 (7.14%) Microsoft BI Developer
3 1 (7.14%) PHP Developer
3 1 (7.14%) PHP Laravel Developer
3 1 (7.14%) Power BI Developer
3 1 (7.14%) Report Analyst
Libraries, Frameworks & Software Standards
1 2 (14.29%) HTML
2 1 (7.14%) CSS
2 1 (7.14%) CSS3
2 1 (7.14%) Laravel
Miscellaneous
1 1 (7.14%) Graphic Design
1 1 (7.14%) Social Media
Processes & Methodologies
1 6 (42.86%) Analytics
2 4 (28.57%) Agile Software Development
2 4 (28.57%) Email Marketing
3 3 (21.43%) Business Intelligence
3 3 (21.43%) Direct Marketing
3 3 (21.43%) E-Commerce
3 3 (21.43%) ETL
3 3 (21.43%) ETL Development
4 2 (14.29%) CRM
4 2 (14.29%) Identity Access Management
4 2 (14.29%) Marketing Strategy
4 2 (14.29%) Pay per click
4 2 (14.29%) SEO
5 1 (7.14%) Business Transformation
5 1 (7.14%) Customer Engagement
5 1 (7.14%) Data Architecture
5 1 (7.14%) ITSM
5 1 (7.14%) Service Management
5 1 (7.14%) Stakeholder Engagement
5 1 (7.14%) Technical Architecture
Programming Languages
1 1 (7.14%) JavaScript
1 1 (7.14%) PHP
Systems Management
1 2 (14.29%) Single Sign-On
Vendors
1 3 (21.43%) Microsoft
2 2 (14.29%) Facebook
3 1 (7.14%) Marketo
3 1 (7.14%) Oracle
3 1 (7.14%) Pardot