The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Coventry. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 3 months to 28 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
West Midlands / Coventry
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 25 42 32
Rank change year-on-year +17 -10  
Contract jobs citing Marketing 7 5 10
As % of all contract IT jobs advertised in Coventry 2.80% 1.21% 3.10%
As % of the General category 10.77% 4.00% 7.75%
Number of daily rates quoted 3 1 8
Median daily rate £338 £300 £255
Median daily rate % change year-on-year +12.50% +17.64%  
90% offered a daily rate of more than £324 £300 £110
10% offered a daily rate of more than £448 £300 £348
UK excluding London median daily rate £425 £375 £350
% change year-on-year +13.33% +7.14%  
Number of hourly rates quoted 0 0 1
Median hourly rate - - £22.50
UK excluding London median hourly rate £20.00 £18.50 £20.00
% change year-on-year +8.10% -7.50%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Coventry with a requirement for common skills.

General Skills
Coventry
Contract job vacancies with a requirement for common skills 65 125 129
As % of all contract IT job vacancies advertised in Coventry 26.00% 30.27% 39.94%
Number of daily rates quoted 38 63 83
Median daily rate £425 £450 £400
Median daily rate % change year-on-year -5.55% +12.50%  
90% offered a daily rate of more than £340 £300 £163
10% offered a daily rate of more than £488 £583 £475
UK excluding London median daily rate £415 £400 £400
% change year-on-year +3.75% -  
Number of hourly rates quoted 5 3 10
Median hourly rate £24.38 £47.00 £25.66
Median hourly rate % change year-on-year -48.13% +83.16%  
90% offered a hourly rate of more than £19.38 £38.00 £22.50
10% offered a hourly rate of more than £56.25 £56.00 £41.90
UK excluding London median hourly rate £30.00 £25.00 £22.50
% change year-on-year +20.00% +11.11%  

Marketing
Job Vacancy Trend in Coventry

The job posting trend of jobs advertised in Coventry citing Marketing as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Marketing in Coventry

Marketing
Contractor Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Coventry.

Contractor daily rate trend for Marketing in Coventry

Marketing
Contractor Daily Rate Histogram in Coventry

The daily rate distribution of IT jobs citing Marketing in Coventry over the 3 months to 28 June 2017.

Contractor daily rate histogram for Marketing in Coventry

Marketing
Contractor Hourly Rate Trend in Coventry

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Coventry.

Contractor hourly rate trend for Marketing in Coventry

For the 6 months to 28 June 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Coventry region with a requirement for Marketing.

1 11 (44.00%) Agile Software Development
2 9 (36.00%) CRM
2 9 (36.00%) Project Management
3 8 (32.00%) Social Media
4 7 (28.00%) Stakeholder Management
5 6 (24.00%) Change Management
5 6 (24.00%) MS Visio
5 6 (24.00%) JavaScript
5 6 (24.00%) CSS
5 6 (24.00%) User Experience
6 5 (20.00%) Campaign Management
6 5 (20.00%) ASP.NET Web API
6 5 (20.00%) Adobe Creative Suite
6 5 (20.00%) Cognitive Psychology
6 5 (20.00%) Usability Testing
6 5 (20.00%) Kanban
6 5 (20.00%) Data Migration
6 5 (20.00%) Data Conversion
6 5 (20.00%) Microsoft Azure
6 5 (20.00%) ASP.NET MVC
6 5 (20.00%) Balsamiq Mockups
6 5 (20.00%) Axure RP
6 5 (20.00%) BDD
6 5 (20.00%) HTML
6 5 (20.00%) ASP.NET
6 5 (20.00%) SQL
6 5 (20.00%) .NET
6 5 (20.00%) Microsoft
6 5 (20.00%) Adobe
6 5 (20.00%) Web Services

Marketing
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.00%) SharePoint
Applications
1 6 (24.00%) MS Visio
2 5 (20.00%) Adobe Creative Suite
2 5 (20.00%) Microsoft PowerPoint
3 1 (4.00%) Microsoft Excel
3 1 (4.00%) Microsoft Project
Business Applications
1 5 (20.00%) Dynamics CRM
Cloud Services
1 5 (20.00%) Microsoft Azure
2 2 (8.00%) SaaS
3 1 (4.00%) G Suite
3 1 (4.00%) Oracle CX
3 1 (4.00%) Salesforce Sales Cloud
3 1 (4.00%) Salesforce Service Cloud
Development Applications
1 5 (20.00%) Axure RP
1 5 (20.00%) Balsamiq Mockups
2 1 (4.00%) JIRA
General
1 5 (20.00%) Automotive
2 4 (16.00%) Finance
3 2 (8.00%) Manufacturing
4 1 (4.00%) Banking
4 1 (4.00%) Publishing
4 1 (4.00%) Retail
Job Titles
1 6 (24.00%) Developer
2 5 (20.00%) CRM Developer
3 4 (16.00%) User Researcher
4 3 (12.00%) Analyst
4 3 (12.00%) Project Manager
5 2 (8.00%) Business Analyst
5 2 (8.00%) Coordinator
5 2 (8.00%) Digital Project Manager
5 2 (8.00%) Dynamics CRM Developer
5 2 (8.00%) Marketing Manager
5 2 (8.00%) Project Coordinator
6 1 (4.00%) Agile Developer
6 1 (4.00%) Designer
6 1 (4.00%) Marketing Project Manager
6 1 (4.00%) Planning Manager
6 1 (4.00%) Salesforce Administrator
6 1 (4.00%) Salesforce Developer
6 1 (4.00%) Testing Project Manager
6 1 (4.00%) UI/UX Designer
6 1 (4.00%) UX Designer
Libraries, Frameworks & Software Standards
1 6 (24.00%) CSS
2 5 (20.00%) .NET
2 5 (20.00%) ASP.NET
2 5 (20.00%) ASP.NET MVC
2 5 (20.00%) ASP.NET Web API
2 5 (20.00%) HTML
2 5 (20.00%) Web Services
3 1 (4.00%) jQuery
3 1 (4.00%) REST
3 1 (4.00%) SOAP
3 1 (4.00%) Visualforce
Miscellaneous
1 8 (32.00%) Social Media
2 6 (24.00%) User Experience
3 2 (8.00%) Analytical Skills
4 1 (4.00%) Mobile App
Processes & Methodologies
1 11 (44.00%) Agile Software Development
2 9 (36.00%) CRM
2 9 (36.00%) Project Management
3 7 (28.00%) Stakeholder Management
4 6 (24.00%) Change Management
5 5 (20.00%) BDD
5 5 (20.00%) BPR
5 5 (20.00%) Campaign Management
5 5 (20.00%) Cognitive Psychology
5 5 (20.00%) Data Conversion
5 5 (20.00%) Data Migration
5 5 (20.00%) Kanban
5 5 (20.00%) Migration
5 5 (20.00%) MVC
5 5 (20.00%) PRINCE2
5 5 (20.00%) Psychology
5 5 (20.00%) Scrum
5 5 (20.00%) TDD
5 5 (20.00%) Usability Testing
6 4 (16.00%) Functional Testing
Programming Languages
1 6 (24.00%) JavaScript
2 5 (20.00%) SQL
Qualifications
1 1 (4.00%) Degree
1 1 (4.00%) Security Cleared
Quality Assurance & Compliance
1 1 (4.00%) PMO
Vendors
1 5 (20.00%) Adobe
1 5 (20.00%) Microsoft
2 2 (8.00%) Salesforce.com
3 1 (4.00%) Google
3 1 (4.00%) Oracle