The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Coventry. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 3 months to 25 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Marketing
West Midlands / Coventry
Rank 25 41 24
Rank change year-on-year +16 -17  
Contract jobs citing Marketing 17 5 13
As % of all contract IT jobs advertised in Coventry 4.68% 1.41% 4.10%
As % of the General category 13.08% 4.67% 10.08%
Number of daily rates quoted 16 2 7
Median daily rate £469 £204 £325
Median daily rate % change year-on-year +130.06% -37.30%  
UK excluding London median daily rate £400 £363 £365
% change year-on-year +10.34% -0.68%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £29.50 £19.00 £16.25
% change year-on-year +55.26% +16.92%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Coventry with a requirement for common skills.

General Skills
Coventry
Contract job vacancies with a requirement for common skills 130 107 129
As % of all contract IT job vacancies advertised in Coventry 35.81% 30.14% 40.69%
Number of daily rates quoted 88 61 54
Median daily rate £440 £388 £425
Median daily rate % change year-on-year +13.54% -8.82%  
90% offered a daily rate of more than £280 £277 £260
10% offered a daily rate of more than £524 £474 £525
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% -  
Number of hourly rates quoted 8 6 4
Median hourly rate £25.00 £13.75 £22.50
Median hourly rate % change year-on-year +81.81% -38.88%  
90% offered a hourly rate of more than £15.00 £11.50 £9.15
10% offered a hourly rate of more than £58.00 £28.00 £34.50
UK excluding London median hourly rate £27.00 £31.50 £25.00
% change year-on-year -14.28% +26.00%  

Marketing
Job Vacancy Trend in Coventry

The job posting trend of jobs advertised in Coventry citing Marketing as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Marketing in Coventry

Marketing
Contractor Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Coventry.

Contractor daily rate trend for Marketing in Coventry

Marketing
Contractor Daily Rate Histogram in Coventry

The daily rate distribution of IT jobs citing Marketing in Coventry over the 3 months to 25 March 2017.

Contractor daily rate histogram for Marketing in Coventry

Marketing
Contractor Hourly Rate Trend in Coventry

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing in Coventry.

Contractor hourly rate trend for Marketing in Coventry

Marketing
Top 30 Related IT Skills in Coventry

For the 6 months to 25 March 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Coventry region with a requirement for Marketing.

1 35 (71.43%) Agile Software Development
2 24 (48.98%) JavaScript
3 23 (46.94%) CRM
4 22 (44.90%) MVC
4 22 (44.90%) .NET
4 22 (44.90%) ASP.NET
4 22 (44.90%) CSS
5 21 (42.86%) Web Services
5 21 (42.86%) SQL
5 21 (42.86%) HTML
5 21 (42.86%) Microsoft
5 21 (42.86%) TDD
5 21 (42.86%) Migration
5 21 (42.86%) Dynamics CRM
5 21 (42.86%) Data Migration
5 21 (42.86%) Data Conversion
5 21 (42.86%) Microsoft Azure
5 21 (42.86%) ASP.NET MVC
5 21 (42.86%) BDD
5 21 (42.86%) Campaign Management
5 21 (42.86%) ASP.NET Web API
6 18 (36.73%) MS Excel
7 16 (32.65%) Project Management
8 15 (30.61%) Stakeholder Management
9 14 (28.57%) Web Development
10 13 (26.53%) Social Media
10 13 (26.53%) Functional Testing
11 12 (24.49%) MS PowerPoint
11 12 (24.49%) Kanban
11 12 (24.49%) Change Management

Marketing
Top Related IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.04%) SharePoint
Applications
1 18 (36.73%) MS Excel
2 12 (24.49%) MS PowerPoint
2 12 (24.49%) MS Visio
3 11 (22.45%) Adobe Creative Suite
4 3 (6.12%) MS Project
Business Applications
1 21 (42.86%) Dynamics CRM
2 1 (2.04%) SAP Oil and Gas
Cloud Services
1 21 (42.86%) Microsoft Azure
2 1 (2.04%) G Suite
2 1 (2.04%) Oracle CX
Database & Business Intelligence
1 1 (2.04%) Relational Database
Development Applications
1 11 (22.45%) Axure RP
1 11 (22.45%) Balsamiq Mockups
2 1 (2.04%) JIRA
2 1 (2.04%) Team Foundation Server
2 1 (2.04%) Visual Studio
General
1 7 (14.29%) Automotive
2 4 (8.16%) Manufacturing
3 3 (6.12%) Finance
3 3 (6.12%) Retail
3 3 (6.12%) Telecoms
4 1 (2.04%) Banking
4 1 (2.04%) Electronics
Job Titles
1 23 (46.94%) Developer
2 20 (40.82%) CRM Developer
3 11 (22.45%) Dynamics CRM Developer
4 8 (16.33%) User Researcher
5 7 (14.29%) Microsoft Developer
6 6 (12.24%) Project Manager
7 3 (6.12%) Agile Developer
7 3 (6.12%) Salesforce Developer
8 2 (4.08%) Architect
8 2 (4.08%) Marketing Manager
8 2 (4.08%) Sales Manager
8 2 (4.08%) Senior Developer
8 2 (4.08%) Senior Salesforce Developer
9 1 (2.04%) Analyst
9 1 (2.04%) Business Analyst
9 1 (2.04%) Process Analyst
9 1 (2.04%) Programme Manager
9 1 (2.04%) Project Office Manager
9 1 (2.04%) Service Manager
9 1 (2.04%) Services Delivery Manager
Libraries, Frameworks & Software Standards
1 22 (44.90%) .NET
1 22 (44.90%) ASP.NET
1 22 (44.90%) CSS
2 21 (42.86%) ASP.NET MVC
2 21 (42.86%) ASP.NET Web API
2 21 (42.86%) HTML
2 21 (42.86%) Web Services
3 4 (8.16%) jQuery
4 3 (6.12%) REST
4 3 (6.12%) SOAP
4 3 (6.12%) Visualforce
5 1 (2.04%) .NET Framework
5 1 (2.04%) ADO.NET
5 1 (2.04%) ASP.NET Web Forms
5 1 (2.04%) Entity Framework
5 1 (2.04%) LINQ
5 1 (2.04%) NHibernate
Miscellaneous
1 13 (26.53%) Social Media
2 9 (18.37%) User Experience
3 1 (2.04%) Analytical Skills
3 1 (2.04%) Computer Science
3 1 (2.04%) N-Tier
Operating Systems
1 2 (4.08%) Windows
1 2 (4.08%) Windows Vista
Processes & Methodologies
1 35 (71.43%) Agile Software Development
2 23 (46.94%) CRM
3 22 (44.90%) MVC
4 21 (42.86%) BDD
4 21 (42.86%) Campaign Management
4 21 (42.86%) Data Conversion
4 21 (42.86%) Data Migration
4 21 (42.86%) Migration
4 21 (42.86%) TDD
5 16 (32.65%) Project Management
6 15 (30.61%) Stakeholder Management
7 14 (28.57%) Web Development
8 13 (26.53%) Functional Testing
9 12 (24.49%) BPR
9 12 (24.49%) Change Management
9 12 (24.49%) Kanban
9 12 (24.49%) PRINCE2
9 12 (24.49%) Scrum
10 11 (22.45%) Psychology
10 11 (22.45%) Usability Testing
Programming Languages
1 24 (48.98%) JavaScript
2 21 (42.86%) SQL
3 1 (2.04%) C#
Qualifications
1 6 (12.24%) Security Cleared
2 1 (2.04%) Degree
2 1 (2.04%) PMI Certification
2 1 (2.04%) PMP
Quality Assurance & Compliance
1 1 (2.04%) PMO
Vendors
1 21 (42.86%) Microsoft
2 11 (22.45%) Adobe
3 3 (6.12%) Salesforce.com
4 1 (2.04%) Google
4 1 (2.04%) Oracle
4 1 (2.04%) SAP