Period
to 17 November 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Coventry. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 17 November 2017 with a comparison to the same period over the previous 2 years.

Marketing
West Midlands > Coventry
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 59 84 64
Rank change year-on-year +25 -20 -8
Permanent jobs citing Marketing 44 33 44
As % of all permanent IT jobs advertised in Coventry 3.32% 2.30% 3.04%
As % of the General category 10.21% 5.71% 7.35%
Number of salaries quoted 35 33 55
Coventry median annual salary £37,500 £24,500 £27,000
Median salary % change year-on-year +53.06% -9.26% -16.92%
10th Percentile £26,250 £21,250 £21,750
90th Percentile £59,000 £49,000 £41,150
West Midlands median annual salary £33,750 £35,000 £34,500
% change year-on-year -3.57% +1.45% -8.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Coventry with a requirement for common skills.

All General Skills
Coventry
Permanent vacancies with a requirement for common skills 431 578 599
As % of all permanent IT jobs advertised in Coventry 32.48% 40.28% 41.40%
Number of salaries quoted 335 499 485
Coventry median annual salary £42,500 £42,500 £42,500
10th Percentile £27,350 £25,700 £26,000
90th Percentile £67,500 £63,750 £65,000
West Midlands median annual salary £40,000 £41,000 £42,500
% change year-on-year -2.44% -3.53% -

Marketing
Job Vacancy Trend in Coventry

Job postings citing Marketing as a percentage of all IT jobs advertised in Coventry.

Job vacancy trend for Marketing in Coventry

Marketing
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Coventry.

Salary trend for Marketing in Coventry

Marketing
Salary Histogram in Coventry

The salary distribution of IT jobs citing Marketing in Coventry over the 6 months to 17 November 2017.

Salary histogram for Marketing in Coventry

For the 6 months to 17 November 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Coventry region with a requirement for Marketing.

1 15 (34.09%) Finance
2 12 (27.27%) Stakeholder Management
3 11 (25.00%) Analytics
4 10 (22.73%) Agile Software Development
5 9 (20.45%) Retail
6 8 (18.18%) HTML
6 8 (18.18%) JavaScript
6 8 (18.18%) SQL
6 8 (18.18%) SaaS
7 7 (15.91%) C#
7 7 (15.91%) CSS
7 7 (15.91%) .NET
7 7 (15.91%) Degree
7 7 (15.91%) Customer Engagement
8 6 (13.64%) Resource Management
8 6 (13.64%) Informatics
8 6 (13.64%) Strategic Planning
8 6 (13.64%) Google
8 6 (13.64%) Product Management
8 6 (13.64%) Health Informatics
8 6 (13.64%) Analytical Skills
8 6 (13.64%) Stakeholder and Relationship Management
8 6 (13.64%) Pricing Strategy
9 5 (11.36%) Marketing Strategy
9 5 (11.36%) Direct Marketing
9 5 (11.36%) Google Analytics
9 5 (11.36%) Digital Marketing
9 5 (11.36%) jQuery
9 5 (11.36%) WordPress
9 5 (11.36%) Microsoft Excel

Marketing
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (11.36%) WordPress
2 3 (6.82%) Apache
2 3 (6.82%) CMS
3 1 (2.27%) Confluence
3 1 (2.27%) SAS
3 1 (2.27%) Sitecore CMS
3 1 (2.27%) Umbraco
Applications
1 5 (11.36%) Microsoft Excel
2 1 (2.27%) Microsoft Project
Business Applications
1 1 (2.27%) Magento
1 1 (2.27%) SAP HCM
Cloud Services
1 8 (18.18%) SaaS
2 5 (11.36%) Google Analytics
3 2 (4.55%) Microsoft Azure
4 1 (2.27%) AdWords
4 1 (2.27%) Amazon AWS
Communications & Networking
1 1 (2.27%) Internet
1 1 (2.27%) SMS
1 1 (2.27%) SSH
Database & Business Intelligence
1 3 (6.82%) MySQL
2 2 (4.55%) SQL Server
2 2 (4.55%) SQL Server Reporting Services
3 1 (2.27%) BusinessObjects Business Intelligence
3 1 (2.27%) PowerPivot
3 1 (2.27%) Relational Database
Development Applications
1 1 (2.27%) Git (software)
1 1 (2.27%) JIRA
1 1 (2.27%) Mercurial
General
1 15 (34.09%) Finance
2 9 (20.45%) Retail
3 4 (9.09%) Automotive
4 2 (4.55%) Manufacturing
5 1 (2.27%) Advertising
5 1 (2.27%) Games
5 1 (2.27%) Telecoms
Job Titles
1 9 (20.45%) Developer
2 6 (13.64%) Product Manager
2 6 (13.64%) Software Manager
2 6 (13.64%) Software Product Manager
3 5 (11.36%) Analyst
3 5 (11.36%) Marketing Manager
3 5 (11.36%) Performance Manager
3 5 (11.36%) Product Owner
4 4 (9.09%) Data Analyst
5 3 (6.82%) .NET Developer
5 3 (6.82%) Administrator
5 3 (6.82%) Digital Executive
5 3 (6.82%) Digital Marketing Executive
5 3 (6.82%) IT Engineer
5 3 (6.82%) Junior
5 3 (6.82%) Junior Developer
5 3 (6.82%) Marketing Executive
5 3 (6.82%) PHP Developer
5 3 (6.82%) Systems Engineer
6 2 (4.55%) IT Systems Administrator
Libraries, Frameworks & Software Standards
1 8 (18.18%) HTML
2 7 (15.91%) .NET
2 7 (15.91%) CSS
3 5 (11.36%) jQuery
4 3 (6.82%) ASP.NET Web API
4 3 (6.82%) CSS3
4 3 (6.82%) HTML5
4 3 (6.82%) LAMP
5 2 (4.55%) .NET Framework
5 2 (4.55%) ASP.NET
5 2 (4.55%) ASP.NET MVC
6 1 (2.27%) AngularJS
6 1 (2.27%) ASP.NET MVC 3
6 1 (2.27%) CakePHP
6 1 (2.27%) Middleware
6 1 (2.27%) REST
6 1 (2.27%) Web Services
6 1 (2.27%) WebSockets
6 1 (2.27%) XML
6 1 (2.27%) XML Schema
Miscellaneous
1 6 (13.64%) Analytical Skills
2 3 (6.82%) Social Media
2 3 (6.82%) User Experience
3 1 (2.27%) Blog
3 1 (2.27%) Data Centre
3 1 (2.27%) EPoS
3 1 (2.27%) Hybrid Cloud
3 1 (2.27%) Management Information System
3 1 (2.27%) Mobile App
3 1 (2.27%) Photography
3 1 (2.27%) PKI
Operating Systems
1 3 (6.82%) Linux
1 3 (6.82%) Windows
1 3 (6.82%) Windows 7
1 3 (6.82%) Windows Server 2008
1 3 (6.82%) Windows Server 2012
2 2 (4.55%) Android
3 1 (2.27%) Apple iOS
Processes & Methodologies
1 12 (27.27%) Stakeholder Management
2 11 (25.00%) Analytics
3 10 (22.73%) Agile Software Development
4 7 (15.91%) Customer Engagement
5 6 (13.64%) Health Informatics
5 6 (13.64%) Informatics
5 6 (13.64%) Pricing Strategy
5 6 (13.64%) Product Management
5 6 (13.64%) Resource Management
5 6 (13.64%) Stakeholder and Relationship Management
5 6 (13.64%) Strategic Planning
6 5 (11.36%) Digital Marketing
6 5 (11.36%) Direct Marketing
6 5 (11.36%) Marketing Strategy
6 5 (11.36%) Project Management
7 4 (9.09%) Data Analytics
7 4 (9.09%) Web Development
8 3 (6.82%) Business Intelligence
8 3 (6.82%) CRM
8 3 (6.82%) MVC
Programming Languages
1 8 (18.18%) JavaScript
1 8 (18.18%) SQL
2 7 (15.91%) C#
3 3 (6.82%) PHP
4 1 (2.27%) Java
4 1 (2.27%) VBA
Qualifications
1 7 (15.91%) Degree
2 3 (6.82%) SC Cleared
2 3 (6.82%) Security Cleared
Quality Assurance & Compliance
1 1 (2.27%) Data Quality
1 1 (2.27%) PMO
1 1 (2.27%) SLA
System Software
1 3 (6.82%) Active Directory
2 1 (2.27%) Docker
Vendors
1 6 (13.64%) Google
2 5 (11.36%) Microsoft
3 3 (6.82%) VMware
4 1 (2.27%) Ab Initio
4 1 (2.27%) Atlassian
4 1 (2.27%) Facebook
4 1 (2.27%) Hootsuite
4 1 (2.27%) HubSpot
4 1 (2.27%) SAP
4 1 (2.27%) Sitecore
4 1 (2.27%) Software AG
4 1 (2.27%) Twitter
4 1 (2.27%) webMethods