Period
to 17 December 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Coventry. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 17 December 2018 with a comparison to the same period over the previous 2 years.

Marketing
West Midlands > Coventry
6 months to
17 Dec 2018
Same period 2017 Same period 2016
Rank 72 62 85
Rank change year-on-year -10 +23 -19
Permanent jobs citing Marketing 20 41 24
As % of all permanent IT jobs advertised in Coventry 2.02% 3.09% 1.78%
As % of the General category 5.05% 9.62% 4.53%
Number of salaries quoted 17 32 24
Coventry median annual salary £60,000 £38,750 £42,000
Median salary % change year-on-year +54.84% -7.74% +63.11%
10th Percentile £27,600 £26,250 £22,150
90th Percentile £69,500 £57,500 £51,750
West Midlands median annual salary £42,500 £32,500 £37,500
% change year-on-year +30.77% -13.33% +15.38%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Coventry with a requirement for common skills.

All General Skills
Coventry
Permanent vacancies with a requirement for common skills 396 426 530
As % of all permanent IT jobs advertised in Coventry 40.08% 32.05% 39.29%
Number of salaries quoted 295 322 452
Coventry median annual salary £45,000 £43,500 £42,500
Median salary % change year-on-year +3.45% +2.35% -
10th Percentile £20,200 £27,500 £26,250
90th Percentile £67,500 £70,000 £65,000
West Midlands median annual salary £45,000 £40,000 £42,500
% change year-on-year +12.50% -5.88% -

Marketing
Job Vacancy Trend in Coventry

Job postings citing Marketing as a percentage of all IT jobs advertised in Coventry.

Job vacancy trend for Marketing in Coventry

Marketing
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Coventry.

Salary trend for Marketing in Coventry

Marketing
Salary Histogram in Coventry

The salary distribution of IT jobs citing Marketing in Coventry over the 6 months to 17 December 2018.

Salary histogram for Marketing in Coventry

For the 6 months to 17 December 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Coventry region with a requirement for Marketing.

1 8 (40.00%) Finance
2 7 (35.00%) CRM
2 7 (35.00%) Microsoft
3 6 (30.00%) Salesforce.com
3 6 (30.00%) Retail
4 5 (25.00%) Strategic Planning
4 5 (25.00%) Stakeholder Management
4 5 (25.00%) SaaS
4 5 (25.00%) Stakeholder and Relationship Management
4 5 (25.00%) Pricing Strategy
4 5 (25.00%) Decision-Making
5 4 (20.00%) Product Management
5 4 (20.00%) User Experience
5 4 (20.00%) Agile Software Development
5 4 (20.00%) CMS
5 4 (20.00%) Microsoft PowerPoint
5 4 (20.00%) Microsoft Excel
5 4 (20.00%) SAP
5 4 (20.00%) CSS
5 4 (20.00%) HTML
5 4 (20.00%) SQL
5 4 (20.00%) Microsoft Office
6 3 (15.00%) Visual Studio
6 3 (15.00%) C#
6 3 (15.00%) Photoshop
6 3 (15.00%) PRINCE2
6 3 (15.00%) IBM
6 3 (15.00%) Dreamweaver
6 3 (15.00%) Project Management
6 3 (15.00%) Pharmaceutical

Marketing
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (20.00%) CMS
2 3 (15.00%) WebSphere
3 1 (5.00%) SAS
3 1 (5.00%) SharePoint
Applications
1 4 (20.00%) Microsoft Excel
1 4 (20.00%) Microsoft Office
1 4 (20.00%) Microsoft PowerPoint
2 3 (15.00%) Adobe Creative Suite
2 3 (15.00%) Photoshop
Business Applications
1 3 (15.00%) Dynamics CRM
Cloud Services
1 5 (25.00%) SaaS
2 3 (15.00%) Azure Functions
2 3 (15.00%) IaaS
2 3 (15.00%) Microsoft Azure
2 3 (15.00%) PaaS
2 3 (15.00%) Serverless
3 1 (5.00%) Google Analytics
Communications & Networking
1 3 (15.00%) Firewall
Database & Business Intelligence
1 3 (15.00%) Azure SQL Database
2 1 (5.00%) GIS
2 1 (5.00%) MySQL
Development Applications
1 3 (15.00%) Dreamweaver
1 3 (15.00%) Git (software)
1 3 (15.00%) Visual Studio
1 3 (15.00%) Visual Studio Team System
General
1 8 (40.00%) Finance
2 6 (30.00%) Retail
3 3 (15.00%) Advertising
3 3 (15.00%) Pharmaceutical
3 3 (15.00%) Telecoms
4 1 (5.00%) Automotive
4 1 (5.00%) French Language
4 1 (5.00%) German Language
4 1 (5.00%) Legal
4 1 (5.00%) Manufacturing
Job Titles
1 5 (25.00%) Product Manager
1 5 (25.00%) Software Manager
1 5 (25.00%) Software Product Manager
2 3 (15.00%) Analyst
2 3 (15.00%) Azure Consultant
2 3 (15.00%) Consultant
2 3 (15.00%) Designer
2 3 (15.00%) Digital Designer
2 3 (15.00%) Technical Consultant
3 2 (10.00%) Marketing Analyst
4 1 (5.00%) Account Manager
4 1 (5.00%) Architect
4 1 (5.00%) Business Analyst
4 1 (5.00%) Data Analyst
4 1 (5.00%) Enterprise Architect
4 1 (5.00%) Graduate
4 1 (5.00%) Service Manager
4 1 (5.00%) Solutions Architect
4 1 (5.00%) Technical Architect
4 1 (5.00%) Technical Solutions Architect
Libraries, Frameworks & Software Standards
1 4 (20.00%) CSS
1 4 (20.00%) HTML
2 3 (15.00%) CSS3
2 3 (15.00%) HTML5
Miscellaneous
1 4 (20.00%) User Experience
2 3 (15.00%) Driving Licence
2 3 (15.00%) Hybrid Cloud
3 2 (10.00%) Analytical Skills
3 2 (10.00%) Management Information System
3 2 (10.00%) Social Media
4 1 (5.00%) Analytical Mindset
4 1 (5.00%) Photography
Processes & Methodologies
1 7 (35.00%) CRM
2 5 (25.00%) Decision-Making
2 5 (25.00%) Pricing Strategy
2 5 (25.00%) Stakeholder and Relationship Management
2 5 (25.00%) Stakeholder Management
2 5 (25.00%) Strategic Planning
3 4 (20.00%) Agile Software Development
3 4 (20.00%) Product Management
4 3 (15.00%) Customer Engagement
4 3 (15.00%) Digital Marketing
4 3 (15.00%) Migration
4 3 (15.00%) Network Planning
4 3 (15.00%) PRINCE2
4 3 (15.00%) Project Management
4 3 (15.00%) Responsive Web Design
4 3 (15.00%) SEO
4 3 (15.00%) Service Delivery
4 3 (15.00%) Time Management
4 3 (15.00%) Web Design
4 3 (15.00%) Web Usability
Programming Languages
1 4 (20.00%) SQL
2 3 (15.00%) C#
2 3 (15.00%) PowerShell
3 2 (10.00%) C
4 1 (5.00%) JavaScript
4 1 (5.00%) PHP
4 1 (5.00%) VBA
Qualifications
1 3 (15.00%) Degree
2 1 (5.00%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 1 (5.00%) SLA
System Software
1 3 (15.00%) Active Directory
Vendors
1 7 (35.00%) Microsoft
2 6 (30.00%) Salesforce.com
3 4 (20.00%) SAP
4 3 (15.00%) Adobe
4 3 (15.00%) IBM
5 1 (5.00%) Google