Period
to 26 September 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Coventry. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 26 September 2018 with a comparison to the same period over the previous 2 years.

Marketing
West Midlands > Coventry
6 months to
26 Sep 2018
Same period 2017 Same period 2016
Rank 63 55 64
Rank change year-on-year -8 +9 +18
Permanent jobs citing Marketing 31 54 52
As % of all permanent IT jobs advertised in Coventry 2.83% 3.86% 3.54%
As % of the General category 7.79% 11.64% 8.09%
Number of salaries quoted 30 39 49
Coventry median annual salary £47,500 £35,000 £25,000
Median salary % change year-on-year +35.71% +40.00% -13.04%
10th Percentile £31,125 £26,250 £21,250
90th Percentile £56,375 £57,500 £57,500
West Midlands median annual salary £40,000 £35,000 £32,500
% change year-on-year +14.29% +7.69% -7.14%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Coventry with a requirement for common skills.

All General Skills
Coventry
Permanent vacancies with a requirement for common skills 398 464 643
As % of all permanent IT jobs advertised in Coventry 36.35% 33.14% 43.77%
Number of salaries quoted 322 375 558
Coventry median annual salary £45,000 £40,000 £42,500
Median salary % change year-on-year +12.50% -5.88% -6.59%
10th Percentile £28,775 £26,250 £25,000
90th Percentile £65,000 £64,500 £63,750
West Midlands median annual salary £42,500 £40,000 £40,250
% change year-on-year +6.25% -0.62% -5.29%

Marketing
Job Vacancy Trend in Coventry

Job postings citing Marketing as a percentage of all IT jobs advertised in Coventry.

Job vacancy trend for Marketing in Coventry

Marketing
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Coventry.

Salary trend for Marketing in Coventry

Marketing
Salary Histogram in Coventry

The salary distribution of IT jobs citing Marketing in Coventry over the 6 months to 26 September 2018.

Salary histogram for Marketing in Coventry

For the 6 months to 26 September 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Coventry region with a requirement for Marketing.

1 14 (45.16%) Microsoft
2 10 (32.26%) SQL
2 10 (32.26%) Analytics
3 9 (29.03%) C#
4 8 (25.81%) Visual Studio
4 8 (25.81%) CRM
4 8 (25.81%) Business Intelligence
4 8 (25.81%) Project Management
4 8 (25.81%) Service Delivery
4 8 (25.81%) Machine Learning
4 8 (25.81%) IaaS
4 8 (25.81%) Azure SQL Database
4 8 (25.81%) Tableau
4 8 (25.81%) Big Data
4 8 (25.81%) Data Analytics
4 8 (25.81%) Git (software)
4 8 (25.81%) Microsoft Azure
4 8 (25.81%) Power BI
4 8 (25.81%) Presales
4 8 (25.81%) Virtual Machines
4 8 (25.81%) Data Lake
4 8 (25.81%) Azure Data Factory
4 8 (25.81%) U-SQL
4 8 (25.81%) Serverless
4 8 (25.81%) Data Science
4 8 (25.81%) Cortana Intelligence Suite
5 7 (22.58%) Line Management
5 7 (22.58%) Degree
6 6 (19.35%) Finance
7 5 (16.13%) Microsoft Excel

Marketing
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (9.68%) CMS
2 1 (3.23%) Exchange Server 2013
2 1 (3.23%) SAS
2 1 (3.23%) SharePoint
2 1 (3.23%) WordPress
Applications
1 5 (16.13%) Microsoft Excel
1 5 (16.13%) Microsoft Office
1 5 (16.13%) Microsoft PowerPoint
2 4 (12.90%) Microsoft Project
3 1 (3.23%) Adobe Creative Suite
Business Applications
1 1 (3.23%) Dynamics CRM
1 1 (3.23%) Magento
Cloud Services
1 8 (25.81%) Azure Data Factory
1 8 (25.81%) Cortana Intelligence Suite
1 8 (25.81%) IaaS
1 8 (25.81%) Microsoft Azure
1 8 (25.81%) Serverless
2 1 (3.23%) Google Analytics
2 1 (3.23%) SaaS
Communications & Networking
1 1 (3.23%) LAN
Database & Business Intelligence
1 8 (25.81%) Azure SQL Database
1 8 (25.81%) Big Data
1 8 (25.81%) Data Lake
1 8 (25.81%) Power BI
2 3 (9.68%) MySQL
3 2 (6.45%) GIS
4 1 (3.23%) MongoDB
4 1 (3.23%) NoSQL
Development Applications
1 8 (25.81%) Git (software)
1 8 (25.81%) Visual Studio
2 1 (3.23%) Cucumber
2 1 (3.23%) Jenkins
2 1 (3.23%) Subversion
General
1 6 (19.35%) Finance
2 4 (12.90%) Retail
2 4 (12.90%) Telecoms
3 3 (9.68%) Brand Awareness
4 2 (6.45%) Advertising
5 1 (3.23%) Aerospace
5 1 (3.23%) Automotive
5 1 (3.23%) French Language
5 1 (3.23%) German Language
5 1 (3.23%) Legal
5 1 (3.23%) Manufacturing
5 1 (3.23%) Multimedia
Job Titles
1 8 (25.81%) Azure Consultant
1 8 (25.81%) Business Intelligence Consultant
1 8 (25.81%) Cloud Consultant
1 8 (25.81%) Consultant
1 8 (25.81%) Microsoft BI Consultant
1 8 (25.81%) Power BI Consultant
2 4 (12.90%) Analyst
2 4 (12.90%) Project Manager
3 3 (9.68%) Developer
4 2 (6.45%) Campaign Manager
4 2 (6.45%) Marketing Analyst
5 1 (3.23%) Digital Project Manager
5 1 (3.23%) Enterprise Solutions Architect
5 1 (3.23%) Graduate Business Analyst
5 1 (3.23%) IT Support
5 1 (3.23%) LAMP Developer
5 1 (3.23%) Marketing Executive
5 1 (3.23%) SEO Developer
5 1 (3.23%) Software Manager
5 1 (3.23%) Technical Solutions Architect
Libraries, Frameworks & Software Standards
1 3 (9.68%) CSS
1 3 (9.68%) HTML
2 1 (3.23%) .NET
2 1 (3.23%) AngularJS
2 1 (3.23%) CSS3
2 1 (3.23%) HTML5
2 1 (3.23%) jQuery
2 1 (3.23%) LAMP
2 1 (3.23%) Laravel
2 1 (3.23%) React
2 1 (3.23%) Sass
2 1 (3.23%) Spring
2 1 (3.23%) Spring MVC
Miscellaneous
1 5 (16.13%) Analytical Skills
2 4 (12.90%) Driving Licence
2 4 (12.90%) Management Information System
2 4 (12.90%) Self-Motivation
2 4 (12.90%) Social Media
2 4 (12.90%) Virtual Team
3 1 (3.23%) Analytical Mindset
3 1 (3.23%) Blog
3 1 (3.23%) Computer Science
3 1 (3.23%) Digital Media
3 1 (3.23%) Fat Client
3 1 (3.23%) Mobile App
3 1 (3.23%) New Media
3 1 (3.23%) Photography
3 1 (3.23%) Thin Client
3 1 (3.23%) User Experience
Operating Systems
1 1 (3.23%) Linux
Processes & Methodologies
1 10 (32.26%) Analytics
2 8 (25.81%) Business Intelligence
2 8 (25.81%) CRM
2 8 (25.81%) Data Analytics
2 8 (25.81%) Data Science
2 8 (25.81%) Machine Learning
2 8 (25.81%) Presales
2 8 (25.81%) Project Management
2 8 (25.81%) Service Delivery
3 7 (22.58%) Line Management
4 4 (12.90%) Contract Management
4 4 (12.90%) Digital Marketing
4 4 (12.90%) Marketing Strategy
4 4 (12.90%) Network Planning
4 4 (12.90%) PRINCE2
4 4 (12.90%) Relationship Marketing
5 3 (9.68%) Agile Software Development
5 3 (9.68%) Campaign Management
5 3 (9.68%) Commercial Awareness
5 3 (9.68%) Lead Generation
Programming Languages
1 10 (32.26%) SQL
2 9 (29.03%) C#
3 8 (25.81%) U-SQL
4 3 (9.68%) JavaScript
5 2 (6.45%) C
5 2 (6.45%) PHP
6 1 (3.23%) Java
6 1 (3.23%) Java 8
6 1 (3.23%) VBA
Qualifications
1 7 (22.58%) Degree
2 2 (6.45%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 4 (12.90%) QA
2 2 (6.45%) SLA
3 1 (3.23%) PMO
System Software
1 8 (25.81%) Virtual Machines
2 1 (3.23%) Active Directory
2 1 (3.23%) Virtual Desktop
2 1 (3.23%) VMware Infrastructure
Vendors
1 14 (45.16%) Microsoft
2 8 (25.81%) Tableau
3 5 (16.13%) Salesforce.com
4 2 (6.45%) Facebook
5 1 (3.23%) Adobe
5 1 (3.23%) Avaya
5 1 (3.23%) Google
5 1 (3.23%) SAP
5 1 (3.23%) Twitter
5 1 (3.23%) VMware