Period
to 25 April 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Coventry. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 25 April 2018 with a comparison to the same period over the previous 2 years.

Marketing
West Midlands > Coventry
6 months to
25 Apr 2018
Same period 2017 Same period 2016
Rank 63 67 39
Rank change year-on-year +4 -28 +23
Permanent jobs citing Marketing 46 34 84
As % of all permanent IT jobs advertised in Coventry 3.41% 2.89% 5.81%
As % of the General category 9.79% 9.14% 15.67%
Number of salaries quoted 31 31 91
Coventry median annual salary £47,500 £32,500 £30,000
Median salary % change year-on-year +46.15% +8.33% +15.38%
10th Percentile £35,000 £21,750 £23,250
90th Percentile £60,000 £47,500 £57,500
West Midlands median annual salary £37,500 £37,500 £32,500
% change year-on-year - +15.38% -18.75%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Coventry with a requirement for common skills.

All General Skills
Coventry
Permanent vacancies with a requirement for common skills 470 372 536
As % of all permanent IT jobs advertised in Coventry 34.89% 31.61% 37.04%
Number of salaries quoted 357 299 438
Coventry median annual salary £44,000 £43,000 £40,500
Median salary % change year-on-year +2.33% +6.17% -10.00%
10th Percentile £28,750 £26,850 £23,250
90th Percentile £61,750 £65,000 £61,625
West Midlands median annual salary £42,500 £41,000 £42,500
% change year-on-year +3.66% -3.53% -

Marketing
Job Vacancy Trend in Coventry

Job postings citing Marketing as a percentage of all IT jobs advertised in Coventry.

Job vacancy trend for Marketing in Coventry

Marketing
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Coventry.

Salary trend for Marketing in Coventry

Marketing
Salary Histogram in Coventry

The salary distribution of IT jobs citing Marketing in Coventry over the 6 months to 25 April 2018.

Salary histogram for Marketing in Coventry

For the 6 months to 25 April 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Coventry region with a requirement for Marketing.

1 34 (73.91%) Analytics
2 23 (50.00%) Git (software)
3 22 (47.83%) Microsoft Azure
3 22 (47.83%) JavaScript
3 22 (47.83%) Visual Studio
3 22 (47.83%) CSS
4 21 (45.65%) Microsoft
5 20 (43.48%) SQL
5 20 (43.48%) Service Delivery
5 20 (43.48%) Web Development
5 20 (43.48%) Presales
6 19 (41.30%) .NET
6 19 (41.30%) HTML
6 19 (41.30%) ASP.NET
7 18 (39.13%) C#
7 18 (39.13%) IaaS
7 18 (39.13%) Serverless
8 17 (36.96%) .NET Framework
9 15 (32.61%) Data Analytics
10 14 (30.43%) MVC
11 13 (28.26%) Migration
11 13 (28.26%) Degree
11 13 (28.26%) PaaS
11 13 (28.26%) Visual Studio Team System
12 12 (26.09%) Agile Software Development
12 12 (26.09%) Active Directory
12 12 (26.09%) User Experience
13 11 (23.91%) ASP.NET Web API
13 11 (23.91%) PHP
13 11 (23.91%) MySQL

Marketing
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (19.57%) SharePoint
2 8 (17.39%) WordPress
3 7 (15.22%) BizTalk Server
4 3 (6.52%) Apache
5 1 (2.17%) CMS
5 1 (2.17%) Exchange Server 2013
Applications
1 8 (17.39%) Adobe Illustrator
1 8 (17.39%) Photoshop
2 1 (2.17%) Microsoft Excel
2 1 (2.17%) Microsoft Office
2 1 (2.17%) Microsoft Project
Business Applications
1 7 (15.22%) Dynamics CRM
2 3 (6.52%) Magento
Cloud Services
1 22 (47.83%) Microsoft Azure
2 18 (39.13%) IaaS
2 18 (39.13%) Serverless
3 13 (28.26%) PaaS
4 8 (17.39%) Amazon AWS
5 7 (15.22%) Azure Data Factory
5 7 (15.22%) Cortana Intelligence Suite
5 7 (15.22%) Office 365
6 5 (10.87%) Google Cloud Platform
7 3 (6.52%) SaaS
8 2 (4.35%) BrowserStack
9 1 (2.17%) AWS Lambda
9 1 (2.17%) Google Analytics
Communications & Networking
1 8 (17.39%) Broadband
1 8 (17.39%) Firewall
2 3 (6.52%) SSH
3 1 (2.17%) Internet
3 1 (2.17%) LAN
Database & Business Intelligence
1 11 (23.91%) MySQL
2 7 (15.22%) Azure SQL Database
2 7 (15.22%) Big Data
2 7 (15.22%) Data Lake
2 7 (15.22%) Power BI
3 3 (6.52%) SQL Server
4 1 (2.17%) HDInsight
4 1 (2.17%) RDBMS
4 1 (2.17%) Relational Database
Development Applications
1 23 (50.00%) Git (software)
2 22 (47.83%) Visual Studio
3 13 (28.26%) Visual Studio Team System
4 3 (6.52%) Mercurial
General
1 6 (13.04%) Advertising
2 2 (4.35%) Finance
3 1 (2.17%) Aerospace
3 1 (2.17%) Automotive
3 1 (2.17%) Multimedia
3 1 (2.17%) Telecoms
Job Titles
1 18 (39.13%) Developer
2 13 (28.26%) .NET Developer
3 11 (23.91%) Full Stack Developer
4 8 (17.39%) Architect
4 8 (17.39%) Full Stack Web Developer
4 8 (17.39%) Web Developer
5 7 (15.22%) Lead .NET Developer
5 7 (15.22%) Lead Developer
6 6 (13.04%) .NET Web Developer
6 6 (13.04%) Applications Architect
6 6 (13.04%) ASP.NET Developer
6 6 (13.04%) Azure Consultant
6 6 (13.04%) Business Intelligence Consultant
6 6 (13.04%) Cloud Consultant
6 6 (13.04%) Consultant
6 6 (13.04%) Microsoft BI Consultant
6 6 (13.04%) Power BI Consultant
6 6 (13.04%) Solutions Architect
7 4 (8.70%) Azure Architect
7 4 (8.70%) Migration Architect
Libraries, Frameworks & Software Standards
1 22 (47.83%) CSS
2 19 (41.30%) .NET
2 19 (41.30%) ASP.NET
2 19 (41.30%) HTML
3 17 (36.96%) .NET Framework
4 11 (23.91%) ASP.NET MVC
4 11 (23.91%) ASP.NET Web API
4 11 (23.91%) WCF
5 9 (19.57%) Entity Framework
6 8 (17.39%) jQuery
7 5 (10.87%) AngularJS
8 3 (6.52%) CakePHP
8 3 (6.52%) LAMP
8 3 (6.52%) LESS
8 3 (6.52%) REST
8 3 (6.52%) Semantic HTML
8 3 (6.52%) Twitter Bootstrap
8 3 (6.52%) WebSockets
9 2 (4.35%) RESTful
9 2 (4.35%) Web Services
Miscellaneous
1 12 (26.09%) User Experience
2 9 (19.57%) Self-Motivation
3 8 (17.39%) Analytical Skills
3 8 (17.39%) Graphic Design
4 4 (8.70%) Mobile App
5 3 (6.52%) Blog
5 3 (6.52%) New Media
5 3 (6.52%) Social Media
6 2 (4.35%) Enterprise Software
7 1 (2.17%) Computer Science
7 1 (2.17%) Digital Media
7 1 (2.17%) Fat Client
7 1 (2.17%) Management Information System
7 1 (2.17%) Thin Client
7 1 (2.17%) Virtual Team
Operating Systems
1 3 (6.52%) Android
1 3 (6.52%) Linux
Processes & Methodologies
1 34 (73.91%) Analytics
2 20 (43.48%) Presales
2 20 (43.48%) Service Delivery
2 20 (43.48%) Web Development
3 15 (32.61%) Data Analytics
4 14 (30.43%) MVC
5 13 (28.26%) Migration
6 12 (26.09%) Agile Software Development
7 10 (21.74%) Software Engineering
8 8 (17.39%) Cross-Browser Compatibility
8 8 (17.39%) Customer Acquisition
8 8 (17.39%) Data Protection
8 8 (17.39%) Problem-Solving
9 7 (15.22%) Business Intelligence
9 7 (15.22%) CRM
9 7 (15.22%) Data Science
9 7 (15.22%) Machine Learning
9 7 (15.22%) SEO
9 7 (15.22%) Waterfall
10 4 (8.70%) Pay per click
Programming Languages
1 22 (47.83%) JavaScript
2 20 (43.48%) SQL
3 18 (39.13%) C#
4 11 (23.91%) PHP
4 11 (23.91%) PowerShell
5 8 (17.39%) Java
5 8 (17.39%) Python
5 8 (17.39%) Ruby
6 7 (15.22%) U-SQL
Qualifications
1 13 (28.26%) Degree
2 4 (8.70%) Security Cleared
Quality Assurance & Compliance
1 1 (2.17%) QA
System Software
1 12 (26.09%) Active Directory
2 7 (15.22%) Virtual Machines
3 3 (6.52%) Docker
4 1 (2.17%) Virtual Desktop
4 1 (2.17%) VMware Infrastructure
Vendors
1 21 (45.65%) Microsoft
2 9 (19.57%) Google
3 8 (17.39%) Adobe
4 7 (15.22%) Capita
4 7 (15.22%) Facebook
4 7 (15.22%) Tableau
5 3 (6.52%) Twitter
6 1 (2.17%) Avaya
6 1 (2.17%) VMware