Period
to 19 July 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Coventry. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 19 July 2018 with a comparison to the same period over the previous 2 years.

Marketing
West Midlands > Coventry
6 months to
19 Jul 2018
Same period 2017 Same period 2016
Rank 58 53 46
Rank change year-on-year -5 -7 +17
Permanent jobs citing Marketing 48 53 77
As % of all permanent IT jobs advertised in Coventry 3.86% 3.79% 5.08%
As % of the General category 10.13% 11.99% 11.81%
Number of salaries quoted 42 38 76
Coventry median annual salary £47,500 £30,000 £30,000
Median salary % change year-on-year +58.33% - +31.87%
10th Percentile £31,250 £22,800 £22,750
90th Percentile £56,250 £56,625 £57,500
West Midlands median annual salary £40,000 £36,500 £32,250
% change year-on-year +9.59% +13.18% -7.86%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Coventry with a requirement for common skills.

All General Skills
Coventry
Permanent vacancies with a requirement for common skills 474 442 652
As % of all permanent IT jobs advertised in Coventry 38.13% 31.59% 43.04%
Number of salaries quoted 377 368 549
Coventry median annual salary £43,581 £40,000 £42,500
Median salary % change year-on-year +8.95% -5.88% -10.53%
10th Percentile £28,750 £26,250 £24,000
90th Percentile £58,750 £63,750 £63,750
West Midlands median annual salary £42,500 £40,000 £40,500
% change year-on-year +6.25% -1.23% -4.71%

Marketing
Job Vacancy Trend in Coventry

Job postings citing Marketing as a percentage of all IT jobs advertised in Coventry.

Job vacancy trend for Marketing in Coventry

Marketing
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Coventry.

Salary trend for Marketing in Coventry

Marketing
Salary Histogram in Coventry

The salary distribution of IT jobs citing Marketing in Coventry over the 6 months to 19 July 2018.

Salary histogram for Marketing in Coventry

For the 6 months to 19 July 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Coventry region with a requirement for Marketing.

1 27 (56.25%) Analytics
2 22 (45.83%) Microsoft
3 19 (39.58%) Git (software)
4 18 (37.50%) SQL
5 17 (35.42%) Visual Studio
5 17 (35.42%) Service Delivery
5 17 (35.42%) Microsoft Azure
5 17 (35.42%) IaaS
5 17 (35.42%) Presales
5 17 (35.42%) Serverless
6 14 (29.17%) C#
7 13 (27.08%) Data Analytics
8 12 (25.00%) Degree
9 10 (20.83%) JavaScript
9 10 (20.83%) CSS
9 10 (20.83%) Business Intelligence
9 10 (20.83%) Big Data
9 10 (20.83%) Machine Learning
9 10 (20.83%) Tableau
9 10 (20.83%) Azure SQL Database
9 10 (20.83%) Data Science
9 10 (20.83%) Data Lake
9 10 (20.83%) Cortana Intelligence Suite
9 10 (20.83%) Azure Data Factory
9 10 (20.83%) U-SQL
9 10 (20.83%) Power BI
9 10 (20.83%) Virtual Machines
10 9 (18.75%) Active Directory
10 9 (18.75%) CRM
11 8 (16.67%) HTML

Marketing
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (14.58%) WordPress
2 4 (8.33%) CMS
3 3 (6.25%) BizTalk Server
3 3 (6.25%) SharePoint
4 2 (4.17%) Apache
4 2 (4.17%) Exchange Server 2013
Applications
1 4 (8.33%) Microsoft Project
2 3 (6.25%) Adobe Illustrator
2 3 (6.25%) Microsoft Excel
2 3 (6.25%) Microsoft PowerPoint
2 3 (6.25%) Photoshop
3 2 (4.17%) Microsoft Office
4 1 (2.08%) Adobe Creative Suite
Business Applications
1 3 (6.25%) Dynamics CRM
1 3 (6.25%) Magento
Cloud Services
1 17 (35.42%) IaaS
1 17 (35.42%) Microsoft Azure
1 17 (35.42%) Serverless
2 10 (20.83%) Azure Data Factory
2 10 (20.83%) Cortana Intelligence Suite
3 7 (14.58%) PaaS
4 6 (12.50%) Amazon AWS
5 4 (8.33%) Google Cloud Platform
6 3 (6.25%) Office 365
7 2 (4.17%) BrowserStack
7 2 (4.17%) SaaS
8 1 (2.08%) Google Analytics
Communications & Networking
1 3 (6.25%) Broadband
1 3 (6.25%) Firewall
2 2 (4.17%) LAN
2 2 (4.17%) SSH
Database & Business Intelligence
1 10 (20.83%) Azure SQL Database
1 10 (20.83%) Big Data
1 10 (20.83%) Data Lake
1 10 (20.83%) Power BI
2 7 (14.58%) MySQL
3 2 (4.17%) GIS
4 1 (2.08%) MongoDB
4 1 (2.08%) NoSQL
Development Applications
1 19 (39.58%) Git (software)
2 17 (35.42%) Visual Studio
3 7 (14.58%) Visual Studio Team System
4 2 (4.17%) Mercurial
5 1 (2.08%) Cucumber
5 1 (2.08%) Jenkins
5 1 (2.08%) Subversion
General
1 7 (14.58%) Advertising
2 3 (6.25%) Brand Awareness
2 3 (6.25%) Finance
2 3 (6.25%) Telecoms
3 1 (2.08%) Aerospace
3 1 (2.08%) Automotive
3 1 (2.08%) French Language
3 1 (2.08%) German Language
3 1 (2.08%) Multimedia
3 1 (2.08%) Retail
Job Titles
1 11 (22.92%) Developer
2 10 (20.83%) Azure Consultant
2 10 (20.83%) Business Intelligence Consultant
2 10 (20.83%) Cloud Consultant
2 10 (20.83%) Consultant
2 10 (20.83%) Microsoft BI Consultant
2 10 (20.83%) Power BI Consultant
3 6 (12.50%) Full Stack Developer
4 5 (10.42%) Marketing Manager
5 4 (8.33%) .NET Developer
5 4 (8.33%) Applications Architect
5 4 (8.33%) Architect
5 4 (8.33%) Azure Architect
5 4 (8.33%) Cloud Architect
5 4 (8.33%) Cloud Solutions Architect
5 4 (8.33%) Migration Architect
5 4 (8.33%) Project Manager
5 4 (8.33%) Solutions Architect
6 3 (6.25%) Analyst
6 3 (6.25%) Full Stack Web Developer
Libraries, Frameworks & Software Standards
1 10 (20.83%) CSS
2 8 (16.67%) HTML
3 7 (14.58%) .NET
4 6 (12.50%) .NET Framework
4 6 (12.50%) ASP.NET
5 4 (8.33%) jQuery
6 3 (6.25%) AngularJS
6 3 (6.25%) ASP.NET MVC
6 3 (6.25%) ASP.NET Web API
6 3 (6.25%) Entity Framework
6 3 (6.25%) LAMP
6 3 (6.25%) WCF
7 2 (4.17%) CakePHP
7 2 (4.17%) Classic ASP
7 2 (4.17%) LESS
7 2 (4.17%) REST
7 2 (4.17%) Semantic HTML
7 2 (4.17%) Twitter Bootstrap
7 2 (4.17%) WebSockets
8 1 (2.08%) HTML5
Miscellaneous
1 7 (14.58%) Analytical Skills
1 7 (14.58%) Self-Motivation
2 6 (12.50%) Social Media
2 6 (12.50%) User Experience
3 4 (8.33%) Management Information System
3 4 (8.33%) Mobile App
3 4 (8.33%) Virtual Team
4 3 (6.25%) Blog
4 3 (6.25%) Driving Licence
4 3 (6.25%) Graphic Design
4 3 (6.25%) New Media
5 2 (4.17%) Computer Science
5 2 (4.17%) Fat Client
5 2 (4.17%) Thin Client
6 1 (2.08%) Digital Media
6 1 (2.08%) Photography
Operating Systems
1 3 (6.25%) Linux
2 2 (4.17%) Android
Processes & Methodologies
1 27 (56.25%) Analytics
2 17 (35.42%) Presales
2 17 (35.42%) Service Delivery
3 13 (27.08%) Data Analytics
4 10 (20.83%) Business Intelligence
4 10 (20.83%) Data Science
4 10 (20.83%) Machine Learning
5 9 (18.75%) CRM
6 8 (16.67%) Web Development
7 7 (14.58%) Line Management
7 7 (14.58%) Migration
7 7 (14.58%) MVC
7 7 (14.58%) Project Management
7 7 (14.58%) SEO
8 6 (12.50%) Agile Software Development
9 5 (10.42%) Email Marketing
9 5 (10.42%) Marketing Strategy
9 5 (10.42%) Software Engineering
10 4 (8.33%) Direct Marketing
10 4 (8.33%) Pay per click
Programming Languages
1 18 (37.50%) SQL
2 14 (29.17%) C#
3 10 (20.83%) JavaScript
3 10 (20.83%) U-SQL
4 7 (14.58%) PowerShell
5 6 (12.50%) PHP
6 4 (8.33%) Java
7 3 (6.25%) Python
7 3 (6.25%) Ruby
8 1 (2.08%) C
8 1 (2.08%) Java 8
Qualifications
1 12 (25.00%) Degree
2 4 (8.33%) Security Cleared
3 2 (4.17%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 4 (8.33%) QA
2 2 (4.17%) SLA
3 1 (2.08%) PMO
System Software
1 10 (20.83%) Virtual Machines
2 9 (18.75%) Active Directory
3 2 (4.17%) Docker
3 2 (4.17%) Virtual Desktop
3 2 (4.17%) VMware Infrastructure
Vendors
1 22 (45.83%) Microsoft
2 10 (20.83%) Tableau
3 8 (16.67%) Facebook
4 7 (14.58%) Google
5 4 (8.33%) Adobe
5 4 (8.33%) Capita
6 3 (6.25%) Salesforce.com
6 3 (6.25%) Twitter
7 2 (4.17%) Avaya
7 2 (4.17%) VMware