Period
to 20 January 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Coventry. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 20 January 2018 with a comparison to the same period over the previous 2 years.

Marketing
West Midlands > Coventry
6 months to
20 Jan 2018
Same period 2017 Same period 2016
Rank 67 82 55
Rank change year-on-year +15 -27 +5
Permanent jobs citing Marketing 37 19 51
As % of all permanent IT jobs advertised in Coventry 2.83% 1.50% 3.74%
As % of the General category 9.07% 3.91% 9.94%
Number of salaries quoted 27 18 61
Coventry median annual salary £41,000 £42,000 £25,000
Median salary % change year-on-year -2.38% +68.00% -23.08%
10th Percentile £26,250 £18,750 £19,000
90th Percentile £57,500 £50,750 £50,000
West Midlands median annual salary £32,500 £37,500 £33,250
% change year-on-year -13.33% +12.78% -5.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Coventry with a requirement for common skills.

All General Skills
Coventry
Permanent vacancies with a requirement for common skills 408 486 513
As % of all permanent IT jobs advertised in Coventry 31.17% 38.39% 37.67%
Number of salaries quoted 306 399 426
Coventry median annual salary £45,000 £42,500 £42,000
Median salary % change year-on-year +5.88% +1.19% -6.67%
10th Percentile £28,750 £26,250 £24,250
90th Percentile £71,875 £65,000 £66,250
West Midlands median annual salary £41,000 £42,500 £42,500
% change year-on-year -3.53% - -

Marketing
Job Vacancy Trend in Coventry

Job postings citing Marketing as a percentage of all IT jobs advertised in Coventry.

Job vacancy trend for Marketing in Coventry

Marketing
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Coventry.

Salary trend for Marketing in Coventry

Marketing
Salary Histogram in Coventry

The salary distribution of IT jobs citing Marketing in Coventry over the 6 months to 20 January 2018.

Salary histogram for Marketing in Coventry

For the 6 months to 20 January 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Coventry region with a requirement for Marketing.

1 17 (45.95%) HTML
1 17 (45.95%) CSS
1 17 (45.95%) Analytics
2 16 (43.24%) JavaScript
2 16 (43.24%) .NET
3 14 (37.84%) SQL
3 14 (37.84%) ASP.NET
4 13 (35.14%) Agile Software Development
4 13 (35.14%) Web Development
4 13 (35.14%) .NET Framework
5 12 (32.43%) C#
6 11 (29.73%) Finance
6 11 (29.73%) Microsoft Azure
7 10 (27.03%) ASP.NET Web API
7 10 (27.03%) MVC
8 9 (24.32%) Visual Studio
8 9 (24.32%) Microsoft
8 9 (24.32%) ASP.NET MVC
9 8 (21.62%) Git (software)
9 8 (21.62%) User Experience
9 8 (21.62%) Data Analytics
9 8 (21.62%) Degree
9 8 (21.62%) WCF
10 7 (18.92%) CRM
10 7 (18.92%) Service Delivery
10 7 (18.92%) Active Directory
10 7 (18.92%) Analytical Skills
10 7 (18.92%) jQuery
10 7 (18.92%) Presales
11 6 (16.22%) Visual Studio Team System

Marketing
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (16.22%) SharePoint
2 4 (10.81%) BizTalk Server
3 3 (8.11%) CMS
3 3 (8.11%) WordPress
4 1 (2.70%) Apache
4 1 (2.70%) SAS
4 1 (2.70%) Sitecore CMS
4 1 (2.70%) Umbraco
Applications
1 5 (13.51%) Adobe Illustrator
1 5 (13.51%) Photoshop
2 4 (10.81%) Microsoft Excel
Business Applications
1 4 (10.81%) Dynamics CRM
2 1 (2.70%) Magento
Cloud Services
1 11 (29.73%) Microsoft Azure
2 6 (16.22%) PaaS
3 5 (13.51%) IaaS
3 5 (13.51%) SaaS
3 5 (13.51%) Serverless
4 4 (10.81%) Office 365
5 3 (8.11%) Google Analytics
6 2 (5.41%) Amazon AWS
7 1 (2.70%) AWS Lambda
7 1 (2.70%) Azure Data Factory
7 1 (2.70%) Cortana Intelligence Suite
7 1 (2.70%) Google Cloud Platform
Communications & Networking
1 5 (13.51%) Broadband
1 5 (13.51%) Firewall
2 1 (2.70%) Internet
2 1 (2.70%) SMS
2 1 (2.70%) SSH
Database & Business Intelligence
1 6 (16.22%) MySQL
2 5 (13.51%) SQL Server
3 2 (5.41%) Relational Database
3 2 (5.41%) SQL Server Reporting Services
4 1 (2.70%) Azure SQL Database
4 1 (2.70%) Big Data
4 1 (2.70%) Data Lake
4 1 (2.70%) HDInsight
4 1 (2.70%) Power BI
4 1 (2.70%) PowerPivot
4 1 (2.70%) RDBMS
Development Applications
1 9 (24.32%) Visual Studio
2 8 (21.62%) Git (software)
3 6 (16.22%) Visual Studio Team System
4 1 (2.70%) JIRA
4 1 (2.70%) Mercurial
General
1 11 (29.73%) Finance
2 6 (16.22%) Retail
3 1 (2.70%) Advertising
3 1 (2.70%) Automotive
3 1 (2.70%) Games
3 1 (2.70%) Telecoms
Job Titles
1 13 (35.14%) Developer
2 11 (29.73%) .NET Developer
3 6 (16.22%) Full Stack Developer
4 5 (13.51%) .NET Web Developer
4 5 (13.51%) Architect
4 5 (13.51%) ASP.NET Developer
4 5 (13.51%) Full Stack Web Developer
4 5 (13.51%) Web Developer
5 4 (10.81%) Analyst
5 4 (10.81%) Lead .NET Developer
5 4 (10.81%) Lead Developer
5 4 (10.81%) Product Manager
5 4 (10.81%) Product Owner
5 4 (10.81%) Software Manager
5 4 (10.81%) Software Product Manager
6 3 (8.11%) Digital Executive
6 3 (8.11%) Digital Marketing Executive
6 3 (8.11%) IT Engineer
6 3 (8.11%) Junior
6 3 (8.11%) Marketing Executive
Libraries, Frameworks & Software Standards
1 17 (45.95%) CSS
1 17 (45.95%) HTML
2 16 (43.24%) .NET
3 14 (37.84%) ASP.NET
4 13 (35.14%) .NET Framework
5 10 (27.03%) ASP.NET Web API
6 9 (24.32%) ASP.NET MVC
7 8 (21.62%) WCF
8 7 (18.92%) jQuery
9 6 (16.22%) Entity Framework
10 3 (8.11%) AngularJS
10 3 (8.11%) Web Services
11 2 (5.41%) RESTful
12 1 (2.70%) ASP.NET MVC 3
12 1 (2.70%) CakePHP
12 1 (2.70%) CSS3
12 1 (2.70%) LESS
12 1 (2.70%) REST
12 1 (2.70%) Semantic HTML
12 1 (2.70%) WebSockets
Miscellaneous
1 8 (21.62%) User Experience
2 7 (18.92%) Analytical Skills
3 5 (13.51%) Graphic Design
4 2 (5.41%) Enterprise Software
4 2 (5.41%) Social Media
5 1 (2.70%) Blog
5 1 (2.70%) EPoS
5 1 (2.70%) Hybrid Cloud
5 1 (2.70%) Mobile App
5 1 (2.70%) PKI
Operating Systems
1 3 (8.11%) Windows
1 3 (8.11%) Windows 7
1 3 (8.11%) Windows Server 2008
1 3 (8.11%) Windows Server 2012
2 2 (5.41%) Android
3 1 (2.70%) Apple iOS
3 1 (2.70%) Linux
Processes & Methodologies
1 17 (45.95%) Analytics
2 13 (35.14%) Agile Software Development
2 13 (35.14%) Web Development
3 10 (27.03%) MVC
4 8 (21.62%) Data Analytics
5 7 (18.92%) CRM
5 7 (18.92%) Presales
5 7 (18.92%) Service Delivery
6 6 (16.22%) Data Protection
6 6 (16.22%) Migration
6 6 (16.22%) Software Engineering
7 5 (13.51%) Cross-Browser Compatibility
7 5 (13.51%) Customer Acquisition
7 5 (13.51%) Customer Engagement
7 5 (13.51%) Health Informatics
7 5 (13.51%) Informatics
7 5 (13.51%) Resource Management
7 5 (13.51%) Stakeholder Management
7 5 (13.51%) Waterfall
8 4 (10.81%) Stakeholder and Relationship Management
Programming Languages
1 16 (43.24%) JavaScript
2 14 (37.84%) SQL
3 12 (32.43%) C#
4 6 (16.22%) Java
4 6 (16.22%) PHP
5 5 (13.51%) Python
5 5 (13.51%) Ruby
6 4 (10.81%) PowerShell
7 1 (2.70%) U-SQL
7 1 (2.70%) VBA
Qualifications
1 8 (21.62%) Degree
2 3 (8.11%) SC Cleared
2 3 (8.11%) Security Cleared
Quality Assurance & Compliance
1 1 (2.70%) SLA
System Software
1 7 (18.92%) Active Directory
2 1 (2.70%) Docker
2 1 (2.70%) Virtual Machines
Vendors
1 9 (24.32%) Microsoft
2 5 (13.51%) Adobe
2 5 (13.51%) Google
3 4 (10.81%) Capita
4 3 (8.11%) VMware
5 1 (2.70%) Ab Initio
5 1 (2.70%) Facebook
5 1 (2.70%) Hootsuite
5 1 (2.70%) HubSpot
5 1 (2.70%) Sitecore
5 1 (2.70%) Software AG
5 1 (2.70%) Tableau
5 1 (2.70%) Twitter
5 1 (2.70%) webMethods