Period
to 9 December 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the West Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 9 December 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > West Midlands
6 months to
9 Dec 2018
Same period 2017 Same period 2016
Rank 110 104 111
Rank change year-on-year -6 +7 -14
Contract jobs citing Marketing 98 83 106
As % of all contract IT jobs advertised in the West Midlands 1.90% 1.71% 1.77%
As % of the General category 8.35% 6.13% 5.96%
Number of daily rates quoted 67 53 65
West Midlands median daily rate £450 £410 £375
Median daily rate % change year-on-year +9.76% +9.33% +10.29%
10th Percentile £213 £242 £225
90th Percentile £593 £568 £535
England median daily rate £450 £427 £400
% change year-on-year +5.29% +6.84% +6.67%
Number of hourly rates quoted 0 2 3
West Midlands median hourly rate - £40.25 £21.50
Median hourly rate % change year-on-year - +87.21% +168.75%
England median hourly rate £24.11 £28.50 £20.00
% change year-on-year -15.40% +42.50% -11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Contract vacancies with a requirement for common skills 1,174 1,354 1,778
As % of all contract IT jobs advertised in the West Midlands 22.77% 27.82% 29.62%
Number of daily rates quoted 703 836 1,091
West Midlands median daily rate £425 £400 £400
Median daily rate % change year-on-year +6.25% - -
10th Percentile £281 £225 £250
90th Percentile £586 £563 £575
England median daily rate £493 £475 £450
% change year-on-year +3.68% +5.56% +3.45%
Number of hourly rates quoted 39 69 61
West Midlands median hourly rate £20.00 £30.31 £16.00
Median hourly rate % change year-on-year -34.02% +89.44% -44.05%
10th Percentile £10.77 £13.51 £10.65
90th Percentile £42.75 £45.70 £40.30
England median hourly rate £24.00 £26.44 £24.44
% change year-on-year -9.23% +8.18% -2.24%

Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing in the West Midlands

Marketing
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the West Midlands.

Contractor daily rate trend for Marketing in the West Midlands

Marketing
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 9 December 2018.

Contractor daily rate histogram for Marketing in the West Midlands

Marketing
Contractor Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the West Midlands.

Contractor hourly rate trend for Marketing in the West Midlands

Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the West Midlands region over the 6 months to 9 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +2 21 £475 +18.75% 39
Coventry -30 12 £450 +9.09% 8
Herefordshire - 12 £420 - 3
Warwickshire +12 10 £425 +9.68% 14
Wolverhampton - 10 £475 - 2
Shropshire - 7 £515 - 5
Staffordshire - 7 £390 - 10
Solihull +4 2 £575 +44.20% 4
Dudley - 2 £98 -
West Bromwich - 2 £200 -
Sutton Coldfield +10 1 £225 -65.12% 1
Worcestershire -5 1 - - 4
Marketing
England

For the 6 months to 9 December 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the West Midlands region with a requirement for Marketing.

1 35 (35.71%) Finance
1 35 (35.71%) Agile Software Development
2 31 (31.63%) Digital Marketing
2 31 (31.63%) Migration
3 28 (28.57%) Microsoft
4 25 (25.51%) CRM
5 24 (24.49%) .NET
5 24 (24.49%) Business Intelligence
6 21 (21.43%) C#
6 21 (21.43%) Manufacturing
7 20 (20.41%) Programme Management
7 20 (20.41%) Electronics
7 20 (20.41%) Telecoms
7 20 (20.41%) SAP
8 19 (19.39%) JavaScript
8 19 (19.39%) Workflow
8 19 (19.39%) Dynamics 365
9 17 (17.35%) SQL
9 17 (17.35%) ASP.NET
9 17 (17.35%) Data Migration
10 16 (16.33%) DV Cleared
10 16 (16.33%) Security Cleared
10 16 (16.33%) SQL Server Reporting Services
10 16 (16.33%) Dynamics CRM
10 16 (16.33%) SQL Server Integration Services
11 15 (15.31%) ASP.NET Web API
11 15 (15.31%) Analytical Skills
12 14 (14.29%) Creative Thinking
12 14 (14.29%) WCF
13 13 (13.27%) OO

Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (5.10%) Confluence
2 4 (4.08%) Adobe Experience Manager
2 4 (4.08%) CMS
2 4 (4.08%) SharePoint
3 3 (3.06%) Umbraco
3 3 (3.06%) WordPress
4 2 (2.04%) Joomla!
5 1 (1.02%) Drupal
5 1 (1.02%) Elasticsearch
5 1 (1.02%) SAS
Applications
1 8 (8.16%) Microsoft Office
2 7 (7.14%) Microsoft Excel
3 6 (6.12%) Microsoft Project
4 4 (4.08%) Microsoft PowerPoint
5 1 (1.02%) Adobe Creative Suite
5 1 (1.02%) MS Visio
Business Applications
1 16 (16.33%) Dynamics CRM
2 2 (2.04%) Magento
Cloud Services
1 19 (19.39%) Dynamics 365
2 8 (8.16%) Microsoft Azure
2 8 (8.16%) Office 365
3 7 (7.14%) Salesforce Service Cloud
4 6 (6.12%) Force.com
5 2 (2.04%) GitHub
6 1 (1.02%) Adobe Analytics
6 1 (1.02%) AdWords
6 1 (1.02%) Amazon AWS
6 1 (1.02%) Amazon EMR
6 1 (1.02%) SaaS
Communications & Networking
1 3 (3.06%) DHCP
1 3 (3.06%) DMVPN
1 3 (3.06%) IPsec
1 3 (3.06%) Multicast
1 3 (3.06%) OSPF
1 3 (3.06%) SNMP
1 3 (3.06%) Wi-Fi
1 3 (3.06%) Wireless
2 2 (2.04%) Extranet
2 2 (2.04%) Firewall
2 2 (2.04%) Intranet
2 2 (2.04%) LAN
2 2 (2.04%) RTP
2 2 (2.04%) SAN
2 2 (2.04%) WLAN
3 1 (1.02%) Skype
3 1 (1.02%) VoIP
Database & Business Intelligence
1 16 (16.33%) SQL Server Integration Services
1 16 (16.33%) SQL Server Reporting Services
2 9 (9.18%) SQL Server
3 4 (4.08%) Big Data
4 2 (2.04%) MySQL
4 2 (2.04%) NoSQL
5 1 (1.02%) Amazon Athena
5 1 (1.02%) Amazon Redshift
5 1 (1.02%) Base SAS
5 1 (1.02%) Electronic Patient Records
5 1 (1.02%) Hadoop
5 1 (1.02%) SQL Server Analysis Services
Development Applications
1 9 (9.18%) Git (software)
2 6 (6.12%) Team Foundation Server
3 5 (5.10%) Jenkins
3 5 (5.10%) JIRA
3 5 (5.10%) Octopus Deploy
4 4 (4.08%) GitLab
4 4 (4.08%) HP UFT
4 4 (4.08%) NDepend
4 4 (4.08%) Selenium
4 4 (4.08%) SonarQube
4 4 (4.08%) TeamCity
4 4 (4.08%) Visual Studio Team System
5 2 (2.04%) Subversion
5 2 (2.04%) Visual Studio
General
1 35 (35.71%) Finance
2 21 (21.43%) Manufacturing
3 20 (20.41%) Electronics
3 20 (20.41%) Telecoms
4 9 (9.18%) Back Office
4 9 (9.18%) Military
5 8 (8.16%) Local Government
6 6 (6.12%) Retail
7 2 (2.04%) Banking
7 2 (2.04%) Legal
8 1 (1.02%) Games
8 1 (1.02%) Publishing
8 1 (1.02%) Retail Banking
Job Titles
1 25 (25.51%) Developer
2 13 (13.27%) Analyst
3 11 (11.22%) CRM Developer
3 11 (11.22%) Project Manager
4 10 (10.20%) Architect
5 9 (9.18%) Business Analyst
6 8 (8.16%) Salesforce Developer
7 7 (7.14%) Consultant
8 6 (6.12%) Designer
8 6 (6.12%) Dynamics CRM Developer
8 6 (6.12%) Microsoft Developer
9 5 (5.10%) Applications Developer
9 5 (5.10%) DV Cleared Project Manager
9 5 (5.10%) ITIL Manager
9 5 (5.10%) Web Applications Developer
10 4 (4.08%) Data Architect
10 4 (4.08%) DevOps Engineer
10 4 (4.08%) Digital Analyst
10 4 (4.08%) ITIL Project Manager
10 4 (4.08%) Marketing Manager
Libraries, Frameworks & Software Standards
1 24 (24.49%) .NET
2 17 (17.35%) ASP.NET
3 15 (15.31%) ASP.NET Web API
4 14 (14.29%) WCF
5 7 (7.14%) REST
5 7 (7.14%) SOAP
5 7 (7.14%) Visualforce
6 6 (6.12%) HTML
6 6 (6.12%) Web Services
7 4 (4.08%) ASP.NET MVC
7 4 (4.08%) jQuery
8 3 (3.06%) CSS
8 3 (3.06%) Node.js
8 3 (3.06%) XML
9 2 (2.04%) Ajax
9 2 (2.04%) Drools
9 2 (2.04%) JSON
9 2 (2.04%) LAMP
9 2 (2.04%) Middleware
9 2 (2.04%) WAMP
Miscellaneous
1 15 (15.31%) Analytical Skills
2 6 (6.12%) User Experience
3 5 (5.10%) Mobile App
3 5 (5.10%) Social Media
4 3 (3.06%) Credit Risk
4 3 (3.06%) e-Learning
4 3 (3.06%) FMCG
4 3 (3.06%) Self-Motivation
5 2 (2.04%) Data Structures
5 2 (2.04%) Greenfield Project
5 2 (2.04%) New Media
5 2 (2.04%) Private Cloud
6 1 (1.02%) 3D Graphics
6 1 (1.02%) Analytical Mindset
6 1 (1.02%) Digital Media
6 1 (1.02%) Management Information System
6 1 (1.02%) Smart Energy
6 1 (1.02%) Smart Meter
Operating Systems
1 9 (9.18%) Windows
2 5 (5.10%) Windows Server
2 5 (5.10%) Windows Server 2012
3 4 (4.08%) Windows Server 2008
4 3 (3.06%) Linux
5 2 (2.04%) Mac OS X
5 2 (2.04%) MVS
5 2 (2.04%) Unix
5 2 (2.04%) Windows 10
6 1 (1.02%) CentOS
6 1 (1.02%) Red Hat Enterprise Linux
Processes & Methodologies
1 35 (35.71%) Agile Software Development
2 31 (31.63%) Digital Marketing
2 31 (31.63%) Migration
3 25 (25.51%) CRM
4 24 (24.49%) Business Intelligence
5 20 (20.41%) Programme Management
6 19 (19.39%) Workflow
7 17 (17.35%) Data Migration
8 14 (14.29%) Creative Thinking
9 13 (13.27%) OO
9 13 (13.27%) Problem-Solving
10 12 (12.24%) ITIL
10 12 (12.24%) OOP
10 12 (12.24%) Problem Management
10 12 (12.24%) Project Management
11 10 (10.20%) Scrum
12 9 (9.18%) Coaching
12 9 (9.18%) Stakeholder Management
13 8 (8.16%) E-Commerce
13 8 (8.16%) SEO
Programming Languages
1 21 (21.43%) C#
2 19 (19.39%) JavaScript
3 17 (17.35%) SQL
4 6 (6.12%) Apex Code
4 6 (6.12%) SOQL
4 6 (6.12%) SOSL
5 4 (4.08%) PHP
5 4 (4.08%) Python
6 2 (2.04%) T-SQL
7 1 (1.02%) Bash Shell
7 1 (1.02%) C++
7 1 (1.02%) Perl
7 1 (1.02%) VC++
Qualifications
1 16 (16.33%) DV Cleared
1 16 (16.33%) Security Cleared
2 2 (2.04%) A+ Certification
2 2 (2.04%) Degree
3 1 (1.02%) APMP
3 1 (1.02%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 4 (4.08%) GDPR
2 2 (2.04%) Data Quality
2 2 (2.04%) SLA
3 1 (1.02%) JSP 440
3 1 (1.02%) PMO
System Software
1 4 (4.08%) Active Directory
1 4 (4.08%) Virtual Machines
2 1 (1.02%) Docker
Systems Management
1 2 (2.04%) cPanel
1 2 (2.04%) Plesk
2 1 (1.02%) Ansible
2 1 (1.02%) Docker Swarm
2 1 (1.02%) Grafana
2 1 (1.02%) Graphite
2 1 (1.02%) Kubernetes
2 1 (1.02%) Nagios
2 1 (1.02%) Terraform
2 1 (1.02%) ZABBIX
Vendors
1 28 (28.57%) Microsoft
2 20 (20.41%) SAP
3 12 (12.24%) Salesforce.com
4 5 (5.10%) Adobe
5 3 (3.06%) Salesforce Marketing Cloud
6 2 (2.04%) Atlassian
6 2 (2.04%) Google
7 1 (1.02%) Mercator
7 1 (1.02%) Red Hat
7 1 (1.02%) ServiceNow