Period
to 19 July 2019

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the West Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 19 July 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > West Midlands
6 months to
19 Jul 2019
Same period 2018 Same period 2017
Rank 127 112 92
Rank change year-on-year -15 -20 +43
Contract jobs citing Marketing 65 83 94
As % of all contract IT jobs advertised in the West Midlands 1.40% 1.61% 2.14%
As % of the General category 6.18% 6.41% 7.18%
Number of daily rates quoted 46 54 72
West Midlands median daily rate £430 £425 £394
Median daily rate % change year-on-year +1.18% +7.94% +21.15%
10th Percentile £185 £181 £222
90th Percentile £675 £538 £549
England median daily rate £450 £425 £425
% change year-on-year +5.88% - +6.25%
Number of hourly rates quoted 0 2 1
West Midlands median hourly rate - £23.00 £31.50
Median hourly rate % change year-on-year - -26.98% +152.00%
England median hourly rate £22.33 £33.00 £21.16
% change year-on-year -32.33% +55.99% +7.88%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Contract vacancies with a requirement for common skills 1,052 1,295 1,309
As % of all contract IT jobs advertised in the West Midlands 22.74% 25.05% 29.78%
Number of daily rates quoted 699 722 808
West Midlands median daily rate £438 £425 £400
Median daily rate % change year-on-year +2.94% +6.25% -
10th Percentile £247 £259 £255
90th Percentile £580 £588 £550
England median daily rate £500 £475 £460
% change year-on-year +5.26% +3.26% +2.22%
Number of hourly rates quoted 26 70 57
West Midlands median hourly rate £33.80 £20.50 £25.00
Median hourly rate % change year-on-year +64.85% -18.00% +25.00%
10th Percentile £15.13 £11.21 £13.00
90th Percentile £47.50 £39.13 £51.50
England median hourly rate £31.67 £27.08 £24.49
% change year-on-year +16.96% +10.60% -2.06%

Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing in the West Midlands

Marketing
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the West Midlands.

Contractor daily rate trend for Marketing in the West Midlands

Marketing
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 19 July 2019.

Contractor daily rate histogram for Marketing in the West Midlands

Marketing
Contractor Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the West Midlands.

Contractor hourly rate trend for Marketing in the West Midlands

Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the West Midlands region over the 6 months to 19 July 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +5 24 £438 +2.94% 39
Coventry -6 13 £500 +11.11% 5
Warwickshire +13 11 £430 +29.81% 5
Staffordshire +13 4 £190 - 8
Solihull +8 4 £325 - 3
Wolverhampton 0 1 £410 -13.68% 2
Dudley -10 1 £83 -2.94%
Worcestershire - 1 - - 5
Herefordshire - 1 £600 -
Shropshire - 1 £660 - 3
Marketing
England

For the 6 months to 19 July 2019, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the West Midlands region with a requirement for Marketing.

1 19 (29.23%) Agile Software Development
2 16 (24.62%) Analytics
3 15 (23.08%) Finance
4 14 (21.54%) SQL
5 13 (20.00%) User Experience
6 12 (18.46%) HTML
6 12 (18.46%) SAP
6 12 (18.46%) Microsoft
7 11 (16.92%) Business Intelligence
7 11 (16.92%) Artificial Intelligence
7 11 (16.92%) Digital Marketing
8 10 (15.38%) CSS
9 9 (13.85%) CRM
9 9 (13.85%) JavaScript
9 9 (13.85%) Salesforce.com
9 9 (13.85%) Electronics
9 9 (13.85%) Telecoms
9 9 (13.85%) Manufacturing
9 9 (13.85%) Programme Management
10 8 (12.31%) Project Management
10 8 (12.31%) User-Centered Design (UCD)
11 7 (10.77%) Dynamics 365
11 7 (10.77%) Problem-Solving
11 7 (10.77%) E-Commerce
11 7 (10.77%) Retail
11 7 (10.77%) Social Media
11 7 (10.77%) User Stories
12 6 (9.23%) MuleSoft
12 6 (9.23%) Apex Code
12 6 (9.23%) Dynamics CRM

Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (3.08%) Elasticsearch
2 1 (1.54%) Apache Airflow
2 1 (1.54%) Apache Spark
2 1 (1.54%) CMS
2 1 (1.54%) Luigi
2 1 (1.54%) MS Exchange
2 1 (1.54%) Skype for Business
Applications
1 4 (6.15%) Adobe Creative Suite
1 4 (6.15%) Sketch
2 3 (4.62%) Adobe Illustrator
2 3 (4.62%) Photoshop
3 2 (3.08%) Microsoft Excel
4 1 (1.54%) Marvel
4 1 (1.54%) Microsoft Office
Business Applications
1 6 (9.23%) Dynamics CRM
2 1 (1.54%) WebTrends
Cloud Services
1 7 (10.77%) Dynamics 365
2 6 (9.23%) CloudSense
2 6 (9.23%) Power Platform
3 4 (6.15%) Amazon AWS
3 4 (6.15%) Microsoft Azure
4 3 (4.62%) Google Analytics
4 3 (4.62%) IBM Blueworks
4 3 (4.62%) SuccessFactors
5 2 (3.08%) Microsoft Flow
5 2 (3.08%) PowerApps
6 1 (1.54%) Google Cloud Platform
6 1 (1.54%) SaaS
6 1 (1.54%) Salesforce Service Cloud
Communications & Networking
1 1 (1.54%) Cisco IOS
1 1 (1.54%) ICMP
1 1 (1.54%) Internet
1 1 (1.54%) Intranet
1 1 (1.54%) Skype
1 1 (1.54%) SNMP
1 1 (1.54%) Telnet
1 1 (1.54%) Unified Communications
Database & Business Intelligence
1 4 (6.15%) Data Warehouse
1 4 (6.15%) Power BI
2 3 (4.62%) Big Data
2 3 (4.62%) SQL Server
2 3 (4.62%) SQL Server Integration Services
3 2 (3.08%) Amazon Redshift
4 1 (1.54%) Data Lake
4 1 (1.54%) Hadoop
4 1 (1.54%) Looker
4 1 (1.54%) MongoDB
4 1 (1.54%) MySQL
4 1 (1.54%) PostgreSQL
4 1 (1.54%) QlikView
Development Applications
1 2 (3.08%) Dreamweaver
2 1 (1.54%) Axure RP
General
1 15 (23.08%) Finance
2 9 (13.85%) Electronics
2 9 (13.85%) Manufacturing
2 9 (13.85%) Telecoms
3 7 (10.77%) Retail
4 5 (7.69%) Legal
5 4 (6.15%) Banking
6 3 (4.62%) Back Office
7 2 (3.08%) Law
8 1 (1.54%) Advertising
8 1 (1.54%) Billing
8 1 (1.54%) Games
8 1 (1.54%) Multimedia
8 1 (1.54%) Publishing
Job Titles
1 18 (27.69%) Developer
2 10 (15.38%) Designer
3 7 (10.77%) Consultant
4 6 (9.23%) Salesforce Developer
5 5 (7.69%) Content Designer
5 5 (7.69%) Digital Content Designer
5 5 (7.69%) Digital Designer
5 5 (7.69%) UX Designer
6 4 (6.15%) Architect
6 4 (6.15%) Programme Manager
6 4 (6.15%) UI Designer
6 4 (6.15%) UI/UX Designer
7 3 (4.62%) Analytics Manager
7 3 (4.62%) BPM Developer
7 3 (4.62%) CRM Manager
7 3 (4.62%) CRM Programme Manager
7 3 (4.62%) E-Commerce Manager
7 3 (4.62%) Project Manager
7 3 (4.62%) SQL Developer
8 2 (3.08%) Windows Consultant
Libraries, Frameworks & Software Standards
1 12 (18.46%) HTML
2 10 (15.38%) CSS
3 4 (6.15%) DOM
3 4 (6.15%) jQuery
3 4 (6.15%) XML
4 3 (4.62%) Dojo
4 3 (4.62%) Twitter Bootstrap
5 2 (3.08%) JSON
6 1 (1.54%) .NET
6 1 (1.54%) CSS3
6 1 (1.54%) HTML5
6 1 (1.54%) Matplotlib
6 1 (1.54%) Node.js
6 1 (1.54%) Pandas
6 1 (1.54%) React
6 1 (1.54%) React Native
6 1 (1.54%) Seaborn
Miscellaneous
1 13 (20.00%) User Experience
2 7 (10.77%) Social Media
3 3 (4.62%) Client/Server
3 3 (4.62%) iPad
3 3 (4.62%) Robotics
3 3 (4.62%) Tandem
4 2 (3.08%) Analytical Skills
5 1 (1.54%) Blog
5 1 (1.54%) EPoS
5 1 (1.54%) Greenfield Project
5 1 (1.54%) New Media
5 1 (1.54%) NHS
Operating Systems
1 3 (4.62%) Windows
1 3 (4.62%) Windows 10
2 1 (1.54%) Linux
2 1 (1.54%) Windows Server 2008
2 1 (1.54%) Windows Server 2012
Processes & Methodologies
1 19 (29.23%) Agile Software Development
2 16 (24.62%) Analytics
3 11 (16.92%) Artificial Intelligence
3 11 (16.92%) Business Intelligence
3 11 (16.92%) Digital Marketing
4 9 (13.85%) CRM
4 9 (13.85%) Programme Management
5 8 (12.31%) Project Management
5 8 (12.31%) User-Centered Design (UCD)
6 7 (10.77%) E-Commerce
6 7 (10.77%) Problem-Solving
6 7 (10.77%) User Stories
7 6 (9.23%) Design Thinking
8 5 (7.69%) Content Strategy
8 5 (7.69%) Continuous Improvement
8 5 (7.69%) Marketing Automation
8 5 (7.69%) Mobile Marketing
8 5 (7.69%) Process Improvement
8 5 (7.69%) Web Usability
8 5 (7.69%) Wireframes
Programming Languages
1 14 (21.54%) SQL
2 9 (13.85%) JavaScript
3 6 (9.23%) Apex Code
3 6 (9.23%) Python
4 4 (6.15%) Java
5 2 (3.08%) R
6 1 (1.54%) C
6 1 (1.54%) C#
6 1 (1.54%) VBA
Qualifications
1 3 (4.62%) Degree
2 1 (1.54%) CCIE
2 1 (1.54%) CCIE Collaboration
2 1 (1.54%) CGEIT
2 1 (1.54%) CISA
2 1 (1.54%) Cisco Certification
2 1 (1.54%) CISM
2 1 (1.54%) CISSP
2 1 (1.54%) DV Cleared
2 1 (1.54%) PhD
2 1 (1.54%) Security Cleared
Quality Assurance & Compliance
1 3 (4.62%) QA
2 2 (3.08%) ISO/IEC 27001
3 1 (1.54%) GDPR
3 1 (1.54%) PCI DSS
3 1 (1.54%) SLA
System Software
1 1 (1.54%) Active Directory
1 1 (1.54%) Docker
Systems Management
1 2 (3.08%) AirWatch
1 2 (3.08%) SCCM
2 1 (1.54%) Kubernetes
2 1 (1.54%) WMI
Vendors
1 12 (18.46%) Microsoft
1 12 (18.46%) SAP
2 9 (13.85%) Salesforce.com
3 6 (9.23%) MuleSoft
4 5 (7.69%) Adobe
4 5 (7.69%) Tableau
5 4 (6.15%) Google
5 4 (6.15%) IBM
6 3 (4.62%) Alteryx
6 3 (4.62%) Pega
6 3 (4.62%) Salesforce Marketing Cloud
6 3 (4.62%) Tealium
6 3 (4.62%) webMethods
7 1 (1.54%) CheckPoint
7 1 (1.54%) Cisco
7 1 (1.54%) Facebook
7 1 (1.54%) Oracle