Period
to 16 January 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the West Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 16 January 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > West Midlands
6 months to
16 Jan 2018
Same period 2017 Same period 2016
Rank 115 91 99
Rank change year-on-year -24 +8 -14
Contract jobs citing Marketing 68 111 80
As % of all contract IT jobs advertised in the West Midlands 1.44% 2.03% 1.64%
As % of the General category 5.27% 6.69% 5.17%
Number of daily rates quoted 41 82 49
West Midlands median daily rate £410 £415 £375
Median daily rate % change year-on-year -1.20% +10.67% +6.99%
10th Percentile £250 £263 £243
90th Percentile £538 £550 £590
England median daily rate £425 £410 £375
% change year-on-year +3.66% +9.33% +2.04%
Number of hourly rates quoted 2 4 6
West Midlands median hourly rate £40.25 £21.50 £8.00
Median hourly rate % change year-on-year +87.21% +168.75% -70.09%
England median hourly rate £28.50 £21.00 £23.42
% change year-on-year +35.71% -10.33% -6.32%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Contract vacancies with a requirement for common skills 1,290 1,658 1,546
As % of all contract IT jobs advertised in the West Midlands 27.36% 30.29% 31.64%
Number of daily rates quoted 783 987 870
West Midlands median daily rate £400 £405 £400
Median daily rate % change year-on-year -1.23% +1.25% +10.34%
10th Percentile £226 £229 £250
90th Percentile £563 £575 £575
England median daily rate £475 £450 £438
% change year-on-year +5.56% +2.86% +2.94%
Number of hourly rates quoted 73 67 108
West Midlands median hourly rate £28.50 £20.50 £25.66
Median hourly rate % change year-on-year +39.02% -20.11% -14.47%
10th Percentile £13.79 £10.71 £12.35
90th Percentile £44.95 £40.12 £43.75
England median hourly rate £26.22 £25.00 £26.00
% change year-on-year +4.86% -3.85% +14.69%

Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing in the West Midlands

Marketing
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the West Midlands.

Contractor daily rate trend for Marketing in the West Midlands

Marketing
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 16 January 2018.

Contractor daily rate histogram for Marketing in the West Midlands

Marketing
Contractor Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the West Midlands.

Contractor hourly rate trend for Marketing in the West Midlands

Marketing
Contractor Hourly Rate Histogram in the West Midlands

The hourly rate distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 16 January 2018.

Contractor hourly rate histogram for Marketing in the West Midlands

Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the West Midlands region over the 6 months to 16 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry -5 29 £419 -4.29% 14
Birmingham -1 23 £388 +16.98% 31
Warwickshire -2 5 £331 -30.63% 9
Solihull +7 1 £410 +13.10% 5
Sutton Coldfield -13 1 £645 +9.79% 1
Marketing
England

For the 6 months to 16 January 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Marketing.

1 19 (27.94%) Finance
2 18 (26.47%) CRM
3 12 (17.65%) Digital Marketing
4 11 (16.18%) Agile Software Development
4 11 (16.18%) Project Management
5 10 (14.71%) Automotive
5 10 (14.71%) Retail
6 9 (13.24%) E-Commerce
7 8 (11.76%) SAP
7 8 (11.76%) Manufacturing
7 8 (11.76%) Analytics
7 8 (11.76%) Analytical Skills
8 7 (10.29%) Programme Management
8 7 (10.29%) HTML
8 7 (10.29%) Business Intelligence
9 6 (8.82%) Microsoft
9 6 (8.82%) JavaScript
9 6 (8.82%) jQuery
9 6 (8.82%) HTML5
9 6 (8.82%) Social Media
10 5 (7.35%) Customer Engagement
10 5 (7.35%) CSS
10 5 (7.35%) .NET
10 5 (7.35%) Salesforce.com
10 5 (7.35%) Data Warehouse
10 5 (7.35%) Stakeholder Management
10 5 (7.35%) Telecoms
11 4 (5.88%) SQL
11 4 (5.88%) SQL Server
11 4 (5.88%) Email Marketing

Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (4.41%) CMS
2 2 (2.94%) Umbraco
3 1 (1.47%) Apache
3 1 (1.47%) Confluence
3 1 (1.47%) Drupal
3 1 (1.47%) nginx
3 1 (1.47%) SAS
3 1 (1.47%) Sitecore CMS
3 1 (1.47%) WordPress
Applications
1 3 (4.41%) Adobe Illustrator
2 2 (2.94%) Microsoft PowerPoint
2 2 (2.94%) Photoshop
3 1 (1.47%) HipChat
3 1 (1.47%) InVision
3 1 (1.47%) Microsoft Excel
3 1 (1.47%) Microsoft Office
3 1 (1.47%) MS Visio
Business Applications
1 2 (2.94%) Dynamics NAV
1 2 (2.94%) SAP CRM
2 1 (1.47%) Dynamics CRM
2 1 (1.47%) Scribe Insight
Cloud Services
1 4 (5.88%) Microsoft Azure
2 2 (2.94%) Amazon AWS
2 2 (2.94%) Google Analytics
2 2 (2.94%) PaaS
3 1 (1.47%) AdWords
3 1 (1.47%) GitHub
3 1 (1.47%) Google Cloud Platform
3 1 (1.47%) MailChimp
3 1 (1.47%) SaaS
Communications & Networking
1 2 (2.94%) SMS
2 1 (1.47%) Skype
2 1 (1.47%) VPN
Database & Business Intelligence
1 5 (7.35%) Data Warehouse
2 4 (5.88%) SQL Server
3 3 (4.41%) Power BI
3 3 (4.41%) SQL Server 2008
3 3 (4.41%) SQL Server 2016
3 3 (4.41%) SQL Server Integration Services
3 3 (4.41%) SQL Server Reporting Services
4 2 (2.94%) Azure SQL Database
5 1 (1.47%) PostgreSQL
Development Applications
1 4 (5.88%) Git (software)
2 1 (1.47%) Bitbucket
2 1 (1.47%) Codeship
2 1 (1.47%) Grunt
2 1 (1.47%) gulp
2 1 (1.47%) Jasmine
2 1 (1.47%) JIRA
2 1 (1.47%) Protractor
2 1 (1.47%) Subversion
2 1 (1.47%) TeamCity
2 1 (1.47%) Vagrant
General
1 19 (27.94%) Finance
2 10 (14.71%) Automotive
2 10 (14.71%) Retail
3 8 (11.76%) Manufacturing
4 5 (7.35%) Telecoms
5 4 (5.88%) Banking
6 3 (4.41%) Electronics
7 2 (2.94%) Advertising
7 2 (2.94%) Legal
8 1 (1.47%) Brand Awareness
Job Titles
1 13 (19.12%) Analyst
2 12 (17.65%) Project Manager
3 11 (16.18%) Developer
4 8 (11.76%) Marketing Manager
5 5 (7.35%) Designer
6 4 (5.88%) Architect
6 4 (5.88%) Business Analyst
6 4 (5.88%) CRM Manager
6 4 (5.88%) Front End Developer (Client-Side Developer)
7 3 (4.41%) .NET Architect
7 3 (4.41%) Azure Architect
7 3 (4.41%) Campaign Manager
7 3 (4.41%) CRM Project Manager
7 3 (4.41%) Digital Project Manager
7 3 (4.41%) IT Manager
7 3 (4.41%) IT Operations Manager
7 3 (4.41%) Operations Manager
7 3 (4.41%) Process Analyst
7 3 (4.41%) Salesforce Developer
8 2 (2.94%) Senior Salesforce Developer
Libraries, Frameworks & Software Standards
1 7 (10.29%) HTML
2 6 (8.82%) HTML5
2 6 (8.82%) jQuery
3 5 (7.35%) .NET
3 5 (7.35%) CSS
4 4 (5.88%) CSS3
5 3 (4.41%) Sass
5 3 (4.41%) Twitter Bootstrap
6 2 (2.94%) .NET Framework
6 2 (2.94%) LESS
6 2 (2.94%) REST
6 2 (2.94%) SOAP
6 2 (2.94%) Visualforce
7 1 (1.47%) Highcharts JS
7 1 (1.47%) HTML5 Canvas
7 1 (1.47%) LAMP
7 1 (1.47%) React
7 1 (1.47%) Semantic HTML
7 1 (1.47%) Thymeleaf
7 1 (1.47%) WebSockets
Miscellaneous
1 8 (11.76%) Analytical Skills
2 6 (8.82%) Social Media
3 4 (5.88%) User Experience
4 2 (2.94%) Data Centre
4 2 (2.94%) Management Information System
4 2 (2.94%) Mobile App
4 2 (2.94%) NHS
5 1 (1.47%) Algorithms
5 1 (1.47%) Animation
5 1 (1.47%) Blog
5 1 (1.47%) FMCG
5 1 (1.47%) Photography
5 1 (1.47%) Virtual Team
Operating Systems
1 1 (1.47%) Android
1 1 (1.47%) Apple iOS
1 1 (1.47%) Linux
1 1 (1.47%) Mac OS X
Processes & Methodologies
1 18 (26.47%) CRM
2 12 (17.65%) Digital Marketing
3 11 (16.18%) Agile Software Development
3 11 (16.18%) Project Management
4 9 (13.24%) E-Commerce
5 8 (11.76%) Analytics
6 7 (10.29%) Business Intelligence
6 7 (10.29%) Programme Management
7 5 (7.35%) Customer Engagement
7 5 (7.35%) Stakeholder Management
8 4 (5.88%) Customer Segmentation
8 4 (5.88%) Email Marketing
8 4 (5.88%) Front End Development
8 4 (5.88%) Stakeholder Engagement
9 3 (4.41%) Continuous Delivery
9 3 (4.41%) Continuous Improvement
9 3 (4.41%) Copywriting
9 3 (4.41%) Data Migration
9 3 (4.41%) ETL Development
9 3 (4.41%) Strategic Thinking
Programming Languages
1 6 (8.82%) JavaScript
2 4 (5.88%) SQL
3 3 (4.41%) C#
4 2 (2.94%) C
4 2 (2.94%) Python
5 1 (1.47%) Java
5 1 (1.47%) PHP
5 1 (1.47%) R
Qualifications
1 4 (5.88%) Degree
2 1 (1.47%) AWS Certification
Quality Assurance & Compliance
1 3 (4.41%) GDPR
2 2 (2.94%) PMO
3 1 (1.47%) Data Quality
3 1 (1.47%) GCP
3 1 (1.47%) ISO/IEC 27001
3 1 (1.47%) PCI DSS
System Software
1 1 (1.47%) Docker
Systems Management
1 1 (1.47%) HP Quality Center
1 1 (1.47%) Kubernetes
Vendors
1 8 (11.76%) SAP
2 6 (8.82%) Microsoft
3 5 (7.35%) Salesforce.com
4 3 (4.41%) Google
5 2 (2.94%) Facebook
5 2 (2.94%) VMware
6 1 (1.47%) HP
6 1 (1.47%) Sitecore
6 1 (1.47%) Twitter