Period
to 21 June 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the West Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 21 June 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > West Midlands
6 months to
21 Jun 2018
Same period 2017 Same period 2016
Rank 124 96 125
Rank change year-on-year -28 +29 -30
Contract jobs citing Marketing 66 86 76
As % of all contract IT jobs advertised in the West Midlands 1.35% 2.00% 1.35%
As % of the General category 5.30% 6.67% 5.18%
Number of daily rates quoted 42 70 32
West Midlands median daily rate £373 £388 £325
Median daily rate % change year-on-year -3.87% +19.23% -
10th Percentile £150 £261 £192
90th Percentile £499 £553 £473
England median daily rate £425 £425 £400
% change year-on-year - +6.25% +6.67%
Number of hourly rates quoted 2 1 3
West Midlands median hourly rate £23.00 £31.50 £12.50
Median hourly rate % change year-on-year -26.98% +152.00% -35.06%
10th Percentile £12.95 £31.25 £10.82
90th Percentile £32.65 £31.75 £17.70
England median hourly rate £32.57 £21.16 £20.00
% change year-on-year +53.97% +5.78% +8.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Contract vacancies with a requirement for common skills 1,245 1,290 1,467
As % of all contract IT jobs advertised in the West Midlands 25.47% 29.95% 25.99%
Number of daily rates quoted 703 767 876
West Midlands median daily rate £413 £400 £400
Median daily rate % change year-on-year +3.13% - +4.58%
10th Percentile £250 £250 £225
90th Percentile £575 £538 £575
England median daily rate £475 £450 £450
% change year-on-year +5.56% - +5.88%
Number of hourly rates quoted 68 61 48
West Midlands median hourly rate £18.89 £24.50 £21.25
Median hourly rate % change year-on-year -22.91% +15.29% -24.36%
10th Percentile £12.20 £13.00 £12.18
90th Percentile £39.88 £51.50 £38.83
England median hourly rate £26.00 £25.00 £26.25
% change year-on-year +4.00% -4.76% +16.67%

Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing in the West Midlands

Marketing
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the West Midlands.

Contractor daily rate trend for Marketing in the West Midlands

Marketing
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 21 June 2018.

Contractor daily rate histogram for Marketing in the West Midlands

Marketing
Contractor Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the West Midlands.

Contractor hourly rate trend for Marketing in the West Midlands

Marketing
Contractor Hourly Rate Histogram in the West Midlands

The hourly rate distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 21 June 2018.

Contractor hourly rate histogram for Marketing in the West Midlands

Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the West Midlands region over the 6 months to 21 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -10 24 £325 -7.14% 34
Coventry -28 11 £450 -2.70% 10
Warwickshire 0 9 £331 +32.50% 16
Staffordshire 0 3 - - 9
Solihull -2 3 - - 1
West Bromwich - 1 £115 -
Marketing
England

For the 6 months to 21 June 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the West Midlands region with a requirement for Marketing.

1 16 (24.24%) Finance
2 14 (21.21%) HTML
3 12 (18.18%) CRM
4 11 (16.67%) Agile Software Development
5 10 (15.15%) Stakeholder Management
5 10 (15.15%) PHP
5 10 (15.15%) .NET
6 8 (12.12%) CSS
6 8 (12.12%) E-Commerce
6 8 (12.12%) Automotive
6 8 (12.12%) HTML5
6 8 (12.12%) Analytical Skills
7 7 (10.61%) Digital Marketing
7 7 (10.61%) Adobe
7 7 (10.61%) JavaScript
7 7 (10.61%) Scrum
7 7 (10.61%) Business Analysis
7 7 (10.61%) Web Development
8 6 (9.09%) Retail
8 6 (9.09%) MySQL
8 6 (9.09%) Business Intelligence
8 6 (9.09%) Project Management
8 6 (9.09%) Email Marketing
8 6 (9.09%) Node.js
8 6 (9.09%) Adobe Experience Manager
8 6 (9.09%) AngularJS
8 6 (9.09%) Analytics
9 5 (7.58%) Microsoft Azure
9 5 (7.58%) Social Media
9 5 (7.58%) Data Mapping

Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (9.09%) Adobe Experience Manager
2 4 (6.06%) CMS
3 3 (4.55%) Drupal
4 2 (3.03%) WordPress
5 1 (1.52%) Apache
5 1 (1.52%) Marvel
5 1 (1.52%) nginx
5 1 (1.52%) Umbraco
Applications
1 5 (7.58%) Microsoft Excel
2 2 (3.03%) Microsoft Office
2 2 (3.03%) Microsoft PowerPoint
3 1 (1.52%) Adobe Creative Suite
3 1 (1.52%) InVision
Business Applications
1 2 (3.03%) Dynamics CRM
1 2 (3.03%) WebTrends
2 1 (1.52%) Cognos Business Intelligence
2 1 (1.52%) Eloqua
2 1 (1.52%) Movex
2 1 (1.52%) Oracle CRM
2 1 (1.52%) Salesforce.com CRM
2 1 (1.52%) SAP CRM
Cloud Services
1 5 (7.58%) Microsoft Azure
2 2 (3.03%) Google Cloud Platform
3 1 (1.52%) Adobe Analytics
3 1 (1.52%) AdWords
3 1 (1.52%) Amazon AWS
3 1 (1.52%) Azure Machine Learning
3 1 (1.52%) GitHub
3 1 (1.52%) Google Analytics
3 1 (1.52%) Oracle Service Cloud
3 1 (1.52%) SaaS
Communications & Networking
1 1 (1.52%) DAB
1 1 (1.52%) SMS
Database & Business Intelligence
1 6 (9.09%) MySQL
2 3 (4.55%) Redis
3 2 (3.03%) Data Warehouse
3 2 (3.03%) Relational Database
4 1 (1.52%) Azure SQL Database
4 1 (1.52%) Data Mining
4 1 (1.52%) MongoDB
4 1 (1.52%) MS Access
4 1 (1.52%) Power BI
4 1 (1.52%) SQL Server
4 1 (1.52%) Text Mining
Development Applications
1 3 (4.55%) Atlassian Bamboo
1 3 (4.55%) Bitbucket
1 3 (4.55%) Jasmine
1 3 (4.55%) JIRA
1 3 (4.55%) Mocha
1 3 (4.55%) Selenium
1 3 (4.55%) Subversion
2 1 (1.52%) Git (software)
2 1 (1.52%) Vagrant
General
1 16 (24.24%) Finance
2 8 (12.12%) Automotive
3 6 (9.09%) Retail
4 3 (4.55%) Advertising
4 3 (4.55%) Persian Language
5 2 (3.03%) Manufacturing
6 1 (1.52%) Banking
6 1 (1.52%) Brand Awareness
6 1 (1.52%) Electronics
6 1 (1.52%) Legal
6 1 (1.52%) Telecoms
Job Titles
1 17 (25.76%) Analyst
2 16 (24.24%) Business Analyst
3 14 (21.21%) Developer
4 8 (12.12%) Digital Business Analyst
5 5 (7.58%) Data Business Analyst
5 5 (7.58%) Digital Analyst
5 5 (7.58%) Project Manager
6 4 (6.06%) Architect
6 4 (6.06%) Marketing Manager
7 3 (4.55%) .NET Developer
7 3 (4.55%) Data Analyst
7 3 (4.55%) Designer
7 3 (4.55%) Digital Transformation
7 3 (4.55%) PHP Developer
8 2 (3.03%) Communications Officer
8 2 (3.03%) Digital Marketing Manager
8 2 (3.03%) Digital Project Manager
8 2 (3.03%) Drupal Developer
8 2 (3.03%) E-Commerce Business Analyst
8 2 (3.03%) IT Technician
Libraries, Frameworks & Software Standards
1 14 (21.21%) HTML
2 10 (15.15%) .NET
3 8 (12.12%) CSS
3 8 (12.12%) HTML5
4 6 (9.09%) AngularJS
4 6 (9.09%) Node.js
5 4 (6.06%) Sass
6 3 (4.55%) .NET Core
6 3 (4.55%) CSS3
6 3 (4.55%) Laravel
6 3 (4.55%) LESS
6 3 (4.55%) REST
6 3 (4.55%) Symfony
7 2 (3.03%) Angular 2
7 2 (3.03%) React
7 2 (3.03%) React Native
8 1 (1.52%) jQuery
8 1 (1.52%) LAMP
8 1 (1.52%) LEMP Stack
8 1 (1.52%) Vue (Vue.js)
Miscellaneous
1 8 (12.12%) Analytical Skills
2 5 (7.58%) Social Media
3 4 (6.06%) User Experience
4 3 (4.55%) Linux Command Line
5 2 (3.03%) Animation
5 2 (3.03%) Management Information System
5 2 (3.03%) NHS
6 1 (1.52%) Blog
6 1 (1.52%) Computer Science
6 1 (1.52%) Data Protection Act
6 1 (1.52%) Graphic Design
6 1 (1.52%) Infotainment
6 1 (1.52%) Photography
6 1 (1.52%) Smartphone
Operating Systems
1 3 (4.55%) Linux
1 3 (4.55%) Windows
Processes & Methodologies
1 12 (18.18%) CRM
2 11 (16.67%) Agile Software Development
3 10 (15.15%) Stakeholder Management
4 8 (12.12%) E-Commerce
5 7 (10.61%) Business Analysis
5 7 (10.61%) Digital Marketing
5 7 (10.61%) Scrum
5 7 (10.61%) Web Development
6 6 (9.09%) Analytics
6 6 (9.09%) Business Intelligence
6 6 (9.09%) Email Marketing
6 6 (9.09%) Project Management
7 5 (7.58%) Data Mapping
7 5 (7.58%) Front End Development
8 4 (6.06%) SEO
9 3 (4.55%) Data Analysis
9 3 (4.55%) ITIL
9 3 (4.55%) ITSM
9 3 (4.55%) Service Management
9 3 (4.55%) Software Engineering
Programming Languages
1 10 (15.15%) PHP
2 7 (10.61%) JavaScript
3 4 (6.06%) C#
3 4 (6.06%) SQL
4 3 (4.55%) Bash Shell
4 3 (4.55%) Python
5 1 (1.52%) Go
5 1 (1.52%) Ruby
Qualifications
1 4 (6.06%) Degree
2 2 (3.03%) DBS Check
3 1 (1.52%) BPSS Clearance
3 1 (1.52%) CBAP
3 1 (1.52%) MBA
3 1 (1.52%) PRINCE2 Certification
3 1 (1.52%) Security Cleared
3 1 (1.52%) Six Sigma Yellow Belt
Quality Assurance & Compliance
1 5 (7.58%) GDPR
2 2 (3.03%) QA
3 1 (1.52%) Disclosure Scotland
3 1 (1.52%) PMO
System Software
1 2 (3.03%) Docker
2 1 (1.52%) Active Directory
Systems Management
1 2 (3.03%) Single Sign-On
Vendors
1 7 (10.61%) Adobe
2 4 (6.06%) Facebook
3 3 (4.55%) Atlassian
3 3 (4.55%) Google
3 3 (4.55%) Microsoft
3 3 (4.55%) Salesforce.com
3 3 (4.55%) Zend
4 2 (3.03%) Pardot
4 2 (3.03%) SAP
5 1 (1.52%) Apple
5 1 (1.52%) Cognos
5 1 (1.52%) Marketo
5 1 (1.52%) Oracle
5 1 (1.52%) Salesforce Marketing Cloud
5 1 (1.52%) Twitter