Period
to 18 November 2017

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the West Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 18 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > West Midlands
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 105 116 86
Rank change year-on-year +11 -30 +4
Contract jobs citing Marketing 81 105 91
As % of all contract IT jobs advertised in the West Midlands 1.69% 1.69% 1.83%
As % of the General category 5.93% 5.75% 5.50%
Number of daily rates quoted 53 53 73
West Midlands median daily rate £400 £375 £325
Median daily rate % change year-on-year +6.67% +15.38% -7.14%
10th Percentile £240 £215 £106
90th Percentile £530 £530 £515
England median daily rate £430 £400 £375
% change year-on-year +7.50% +6.67% +7.14%
Number of hourly rates quoted 2 1 7
West Midlands median hourly rate £40.25 £15.50 £8.00
Median hourly rate % change year-on-year +159.68% +93.75% -74.60%
England median hourly rate £27.13 £20.00 £22.50
% change year-on-year +35.63% -11.11% +2.27%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Contract vacancies with a requirement for common skills 1365 1826 1656
As % of all contract IT jobs advertised in the West Midlands 28.49% 29.39% 33.29%
Number of daily rates quoted 832 1129 974
West Midlands median daily rate £400 £405 £400
Median daily rate % change year-on-year -1.23% +1.25% +14.29%
10th Percentile £218 £250 £240
90th Percentile £563 £575 £575
England median daily rate £475 £450 £433
% change year-on-year +5.56% +4.05% +1.76%
Number of hourly rates quoted 67 65 111
West Midlands median hourly rate £30.50 £19.25 £28.50
Median hourly rate % change year-on-year +58.44% -32.46% -9.52%
10th Percentile £14.56 £10.69 £12.35
90th Percentile £46.15 £42.40 £43.75
England median hourly rate £25.31 £24.50 £24.54
% change year-on-year +3.31% -0.16% +13.98%

Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing in the West Midlands

Marketing
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the West Midlands.

Contractor daily rate trend for Marketing in the West Midlands

Marketing
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 18 November 2017.

Contractor daily rate histogram for Marketing in the West Midlands

Marketing
Contractor Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the West Midlands.

Contractor hourly rate trend for Marketing in the West Midlands

Marketing
Contractor Hourly Rate Histogram in the West Midlands

The hourly rate distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 18 November 2017.

Contractor hourly rate histogram for Marketing in the West Midlands

Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the West Midlands region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry +24 30 £413 -5.71%
Birmingham -9 23 £375 +15.38% 8
Warwickshire +3 7 £388 +0.98% 2
Solihull +1 2 £399 +13.93%
Worcestershire +7 1 £150 -60.00% 3
Sutton Coldfield - 1 £645 - 1
Marketing
England

For the 6 months to 18 November 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Marketing.

1 23 (28.40%) Finance
2 22 (27.16%) CRM
3 16 (19.75%) Project Management
3 16 (19.75%) Digital Marketing
4 14 (17.28%) E-Commerce
5 13 (16.05%) Retail
6 11 (13.58%) Manufacturing
6 11 (13.58%) Agile Software Development
6 11 (13.58%) Automotive
7 10 (12.35%) Salesforce.com
7 10 (12.35%) Programme Management
7 10 (12.35%) Analytical Skills
8 9 (11.11%) HTML
8 9 (11.11%) SAP
9 8 (9.88%) .NET
9 8 (9.88%) Telecoms
9 8 (9.88%) Stakeholder Management
10 7 (8.64%) Social Media
11 6 (7.41%) Microsoft Azure
11 6 (7.41%) SQL
11 6 (7.41%) JavaScript
11 6 (7.41%) CSS
11 6 (7.41%) Business Intelligence
11 6 (7.41%) Microsoft
12 5 (6.17%) VMware
12 5 (6.17%) Banking
12 5 (6.17%) jQuery
12 5 (6.17%) HTML5
12 5 (6.17%) User Experience
12 5 (6.17%) Data Centre

Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (2.47%) CMS
1 2 (2.47%) Confluence
1 2 (2.47%) Umbraco
1 2 (2.47%) WordPress
2 1 (1.23%) Drupal
2 1 (1.23%) SAS
2 1 (1.23%) Sitecore CMS
Applications
1 4 (4.94%) Adobe Illustrator
2 3 (3.70%) Microsoft Excel
2 3 (3.70%) Photoshop
3 2 (2.47%) HipChat
3 2 (2.47%) Microsoft PowerPoint
3 2 (2.47%) MS Visio
4 1 (1.23%) Adobe Captivate
4 1 (1.23%) InVision
4 1 (1.23%) Microsoft Office
Business Applications
1 3 (3.70%) SAP CRM
2 2 (2.47%) Dynamics AX
3 1 (1.23%) Dynamics CRM
3 1 (1.23%) Scribe Insight
Cloud Services
1 6 (7.41%) Microsoft Azure
2 4 (4.94%) SaaS
3 2 (2.47%) Amazon AWS
3 2 (2.47%) Google Analytics
3 2 (2.47%) PaaS
4 1 (1.23%) AdWords
4 1 (1.23%) Dynamics 365
4 1 (1.23%) Google Cloud Platform
4 1 (1.23%) MailChimp
4 1 (1.23%) Salesforce Sales Cloud
4 1 (1.23%) Salesforce Service Cloud
Communications & Networking
1 1 (1.23%) Internet
1 1 (1.23%) Skype
1 1 (1.23%) SMS
1 1 (1.23%) VPN
Database & Business Intelligence
1 2 (2.47%) Azure SQL Database
1 2 (2.47%) SQL Server
1 2 (2.47%) SQL Server Reporting Services
2 1 (1.23%) Data Warehouse
2 1 (1.23%) MySQL
2 1 (1.23%) PostgreSQL
Development Applications
1 4 (4.94%) Git (software)
2 2 (2.47%) Jasmine
2 2 (2.47%) JIRA
2 2 (2.47%) MorphX
2 2 (2.47%) Protractor
2 2 (2.47%) TeamCity
3 1 (1.23%) Bitbucket
3 1 (1.23%) Codeship
General
1 23 (28.40%) Finance
2 13 (16.05%) Retail
3 11 (13.58%) Automotive
3 11 (13.58%) Manufacturing
4 8 (9.88%) Telecoms
5 5 (6.17%) Banking
6 3 (3.70%) Electronics
7 2 (2.47%) General Ledger
7 2 (2.47%) Legal
7 2 (2.47%) Publishing
8 1 (1.23%) Advertising
Job Titles
1 16 (19.75%) Project Manager
2 14 (17.28%) Analyst
3 11 (13.58%) Developer
3 11 (13.58%) Marketing Manager
4 8 (9.88%) Architect
5 7 (8.64%) IT Manager
6 6 (7.41%) Digital Project Manager
7 5 (6.17%) Business Analyst
7 5 (6.17%) CRM Manager
7 5 (6.17%) Designer
7 5 (6.17%) IT Operations Manager
7 5 (6.17%) Marketing Project Manager
7 5 (6.17%) Operations Manager
8 4 (4.94%) CRM Project Manager
8 4 (4.94%) Salesforce Developer
9 3 (3.70%) .NET Architect
9 3 (3.70%) Campaign Manager
9 3 (3.70%) CRM Analyst
9 3 (3.70%) Digital Marketing Manager
9 3 (3.70%) UX Designer
Libraries, Frameworks & Software Standards
1 9 (11.11%) HTML
2 8 (9.88%) .NET
3 6 (7.41%) CSS
4 5 (6.17%) HTML5
4 5 (6.17%) jQuery
5 4 (4.94%) CSS3
6 3 (3.70%) Sass
6 3 (3.70%) Visualforce
7 2 (2.47%) Highcharts JS
7 2 (2.47%) LESS
7 2 (2.47%) REST
7 2 (2.47%) SOAP
7 2 (2.47%) Twitter Bootstrap
8 1 (1.23%) .NET Framework
8 1 (1.23%) ASP.NET
8 1 (1.23%) ASP.NET MVC
8 1 (1.23%) ASP.NET Web API
8 1 (1.23%) RESTful
8 1 (1.23%) Symfony
Miscellaneous
1 10 (12.35%) Analytical Skills
2 7 (8.64%) Social Media
3 5 (6.17%) Data Centre
3 5 (6.17%) User Experience
4 2 (2.47%) Management Information System
4 2 (2.47%) Mobile App
4 2 (2.47%) NHS
5 1 (1.23%) Animation
5 1 (1.23%) Driving Licence
5 1 (1.23%) FMCG
5 1 (1.23%) Photography
5 1 (1.23%) Virtual Team
Operating Systems
1 1 (1.23%) Android
1 1 (1.23%) Apple iOS
1 1 (1.23%) Linux
Processes & Methodologies
1 22 (27.16%) CRM
2 16 (19.75%) Digital Marketing
2 16 (19.75%) Project Management
3 14 (17.28%) E-Commerce
4 11 (13.58%) Agile Software Development
5 10 (12.35%) Programme Management
6 8 (9.88%) Stakeholder Management
7 6 (7.41%) Business Intelligence
8 5 (6.17%) Analytics
9 4 (4.94%) Business Analysis
9 4 (4.94%) Campaign Management
9 4 (4.94%) Change Management
9 4 (4.94%) Continuous Improvement
9 4 (4.94%) Customer Engagement
9 4 (4.94%) Customer Segmentation
9 4 (4.94%) Stakeholder Engagement
10 3 (3.70%) Data Migration
10 3 (3.70%) Email Marketing
10 3 (3.70%) Migration
10 3 (3.70%) TDD
Programming Languages
1 6 (7.41%) JavaScript
1 6 (7.41%) SQL
2 4 (4.94%) C#
3 2 (2.47%) C
3 2 (2.47%) PHP
3 2 (2.47%) Python
3 2 (2.47%) X++
4 1 (1.23%) Apex Code
4 1 (1.23%) PHP 4
4 1 (1.23%) PHP 5
4 1 (1.23%) R
Qualifications
1 3 (3.70%) Degree
2 1 (1.23%) AWS Certification
2 1 (1.23%) Numerate Degree
Quality Assurance & Compliance
1 2 (2.47%) GDPR
1 2 (2.47%) PMO
2 1 (1.23%) Data Quality
2 1 (1.23%) GCP
2 1 (1.23%) ISO/IEC 27001
2 1 (1.23%) PCI DSS
System Software
1 1 (1.23%) Docker
Systems Management
1 1 (1.23%) HP Quality Center
1 1 (1.23%) Kubernetes
Vendors
1 10 (12.35%) Salesforce.com
2 9 (11.11%) SAP
3 6 (7.41%) Microsoft
4 5 (6.17%) VMware
5 3 (3.70%) Google
6 2 (2.47%) Sitecore
7 1 (1.23%) Adobe
7 1 (1.23%) Facebook
7 1 (1.23%) HP