Period
to 19 August 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the West Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 19 August 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > West Midlands
6 months to
19 Aug 2018
Same period 2017 Same period 2016
Rank 116 92 130
Rank change year-on-year -24 +38 -19
Contract jobs citing Marketing 82 89 85
As % of all contract IT jobs advertised in the West Midlands 1.62% 2.04% 1.40%
As % of the General category 6.45% 6.94% 5.17%
Number of daily rates quoted 50 66 39
West Midlands median daily rate £425 £350 £325
Median daily rate % change year-on-year +21.43% +7.69% +8.33%
10th Percentile £213 £203 £185
90th Percentile £541 £556 £485
England median daily rate £438 £435 £400
% change year-on-year +0.57% +8.75% +6.67%
Number of hourly rates quoted 2 1 3
West Midlands median hourly rate £23.00 £31.50 £15.50
Median hourly rate % change year-on-year -26.98% +103.23% +51.22%
10th Percentile £12.95 £31.25 £13.05
90th Percentile £32.65 £31.75 £18.35
England median hourly rate £33.00 £21.16 £18.52
% change year-on-year +55.99% +14.21% -7.39%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Contract vacancies with a requirement for common skills 1,272 1,282 1,644
As % of all contract IT jobs advertised in the West Midlands 25.13% 29.40% 27.11%
Number of daily rates quoted 698 783 1,013
West Midlands median daily rate £425 £400 £400
Median daily rate % change year-on-year +6.25% - -
10th Percentile £267 £250 £223
90th Percentile £588 £550 £575
England median daily rate £475 £468 £450
% change year-on-year +1.60% +3.89% +5.88%
Number of hourly rates quoted 66 55 55
West Midlands median hourly rate £18.52 £30.31 £19.61
Median hourly rate % change year-on-year -38.90% +54.56% -31.65%
10th Percentile £11.03 £13.60 £11.72
90th Percentile £35.00 £52.10 £38.90
England median hourly rate £25.00 £25.50 £23.50
% change year-on-year -1.96% +8.51% +4.44%

Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing in the West Midlands

Marketing
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the West Midlands.

Contractor daily rate trend for Marketing in the West Midlands

Marketing
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 19 August 2018.

Contractor daily rate histogram for Marketing in the West Midlands

Marketing
Contractor Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the West Midlands.

Contractor hourly rate trend for Marketing in the West Midlands

Marketing
Contractor Hourly Rate Histogram in the West Midlands

The hourly rate distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 19 August 2018.

Contractor hourly rate histogram for Marketing in the West Midlands

Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the West Midlands region over the 6 months to 19 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -10 24 £425 +47.83% 24
Warwickshire +7 11 £331 +35.90% 9
Wolverhampton -1 10 £475 +35.71% 1
Coventry -29 9 £438 +25.45% 3
Herefordshire - 6 £438 - 7
Solihull -3 4 - -
Dudley +4 2 £98 -
Staffordshire - 2 - - 9
Marketing
England

For the 6 months to 19 August 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the West Midlands region with a requirement for Marketing.

1 26 (31.71%) CRM
2 24 (29.27%) Finance
3 23 (28.05%) .NET
4 20 (24.39%) Agile Software Development
5 18 (21.95%) Microsoft
5 18 (21.95%) JavaScript
5 18 (21.95%) Migration
6 17 (20.73%) C#
7 16 (19.51%) Digital Marketing
8 15 (18.29%) Data Migration
8 15 (18.29%) Dynamics CRM
8 15 (18.29%) Business Intelligence
8 15 (18.29%) SQL
8 15 (18.29%) Stakeholder Management
9 13 (15.85%) Workflow
9 13 (15.85%) SQL Server Reporting Services
9 13 (15.85%) ASP.NET
9 13 (15.85%) SQL Server Integration Services
9 13 (15.85%) Business Analysis
9 13 (15.85%) WCF
9 13 (15.85%) ASP.NET Web API
9 13 (15.85%) Dynamics 365
9 13 (15.85%) Creative Thinking
10 12 (14.63%) Project Management
10 12 (14.63%) Manufacturing
11 11 (13.41%) Programme Management
11 11 (13.41%) SAP
11 11 (13.41%) ITIL
11 11 (13.41%) OOP
11 11 (13.41%) OO

Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (8.54%) Adobe Experience Manager
2 3 (3.66%) CMS
3 2 (2.44%) Drupal
3 2 (2.44%) Umbraco
3 2 (2.44%) WordPress
4 1 (1.22%) Confluence
4 1 (1.22%) Marvel
Applications
1 6 (7.32%) Microsoft Excel
1 6 (7.32%) Microsoft Office
2 4 (4.88%) Microsoft Project
3 2 (2.44%) Microsoft PowerPoint
4 1 (1.22%) Adobe Creative Suite
4 1 (1.22%) InVision
Business Applications
1 15 (18.29%) Dynamics CRM
2 1 (1.22%) Cognos Business Intelligence
2 1 (1.22%) Movex
2 1 (1.22%) Oracle CRM
2 1 (1.22%) Salesforce.com CRM
2 1 (1.22%) SAP CRM
Cloud Services
1 13 (15.85%) Dynamics 365
2 6 (7.32%) Microsoft Azure
3 3 (3.66%) Office 365
4 2 (2.44%) Force.com
4 2 (2.44%) Google Cloud Platform
4 2 (2.44%) Salesforce Service Cloud
5 1 (1.22%) Adobe Analytics
5 1 (1.22%) AdWords
5 1 (1.22%) Amazon AWS
5 1 (1.22%) Azure Machine Learning
5 1 (1.22%) Oracle Service Cloud
5 1 (1.22%) SaaS
Communications & Networking
1 3 (3.66%) Wi-Fi
2 2 (2.44%) Firewall
2 2 (2.44%) LAN
2 2 (2.44%) SAN
2 2 (2.44%) WLAN
3 1 (1.22%) DAB
3 1 (1.22%) SMS
Database & Business Intelligence
1 13 (15.85%) SQL Server Integration Services
1 13 (15.85%) SQL Server Reporting Services
2 4 (4.88%) MySQL
3 3 (3.66%) Redis
4 2 (2.44%) Data Warehouse
4 2 (2.44%) Relational Database
5 1 (1.22%) Azure SQL Database
5 1 (1.22%) Big Data
5 1 (1.22%) Data Mining
5 1 (1.22%) MS Access
5 1 (1.22%) Power BI
5 1 (1.22%) SQL Server
5 1 (1.22%) Text Mining
Development Applications
1 4 (4.88%) JIRA
2 3 (3.66%) Atlassian Bamboo
2 3 (3.66%) Bitbucket
2 3 (3.66%) Jasmine
2 3 (3.66%) Mocha
2 3 (3.66%) Selenium
2 3 (3.66%) Subversion
General
1 24 (29.27%) Finance
2 12 (14.63%) Manufacturing
3 10 (12.20%) Electronics
3 10 (12.20%) Telecoms
4 9 (10.98%) Back Office
5 8 (9.76%) Automotive
5 8 (9.76%) Local Government
6 6 (7.32%) Military
7 4 (4.88%) Retail
8 3 (3.66%) Advertising
8 3 (3.66%) Persian Language
9 1 (1.22%) Legal
9 1 (1.22%) Publishing
Job Titles
1 20 (24.39%) Analyst
2 19 (23.17%) Developer
3 16 (19.51%) Business Analyst
4 10 (12.20%) Project Manager
5 9 (10.98%) Digital Business Analyst
6 7 (8.54%) Architect
6 7 (8.54%) CRM Developer
7 6 (7.32%) Digital Analyst
7 6 (7.32%) Microsoft Developer
8 5 (6.10%) DV Cleared Project Manager
8 5 (6.10%) Dynamics CRM Developer
8 5 (6.10%) ITIL Manager
9 4 (4.88%) .NET Developer
9 4 (4.88%) Consultant
9 4 (4.88%) Data Business Analyst
9 4 (4.88%) ITIL Project Manager
10 3 (3.66%) Data Analyst
10 3 (3.66%) Enterprise Architect
10 3 (3.66%) Marketing Manager
10 3 (3.66%) Web Applications Developer
Libraries, Frameworks & Software Standards
1 23 (28.05%) .NET
2 13 (15.85%) ASP.NET
2 13 (15.85%) ASP.NET Web API
2 13 (15.85%) WCF
3 7 (8.54%) HTML
4 6 (7.32%) AngularJS
4 6 (7.32%) Node.js
4 6 (7.32%) REST
5 4 (4.88%) CSS
5 4 (4.88%) Sass
6 3 (3.66%) .NET Core
6 3 (3.66%) HTML5
6 3 (3.66%) LESS
6 3 (3.66%) SOAP
6 3 (3.66%) Symfony
6 3 (3.66%) Visualforce
7 2 (2.44%) Angular 2
7 2 (2.44%) Laravel
7 2 (2.44%) React
7 2 (2.44%) React Native
Miscellaneous
1 9 (10.98%) Analytical Skills
2 5 (6.10%) User Experience
3 3 (3.66%) Linux Command Line
3 3 (3.66%) Management Information System
4 2 (2.44%) Animation
4 2 (2.44%) NHS
4 2 (2.44%) Private Cloud
4 2 (2.44%) Social Media
5 1 (1.22%) Analytical Mindset
5 1 (1.22%) Computer Science
5 1 (1.22%) Data Protection Act
5 1 (1.22%) Digital Media
5 1 (1.22%) Infotainment
5 1 (1.22%) Mobile App
5 1 (1.22%) Photography
5 1 (1.22%) Self-Motivation
5 1 (1.22%) Smart Energy
5 1 (1.22%) Smartphone
Operating Systems
1 6 (7.32%) Windows
2 5 (6.10%) Linux
3 2 (2.44%) Mac OS X
3 2 (2.44%) MVS
3 2 (2.44%) Unix
Processes & Methodologies
1 26 (31.71%) CRM
2 20 (24.39%) Agile Software Development
3 18 (21.95%) Migration
4 16 (19.51%) Digital Marketing
5 15 (18.29%) Business Intelligence
5 15 (18.29%) Data Migration
5 15 (18.29%) Stakeholder Management
6 13 (15.85%) Business Analysis
6 13 (15.85%) Creative Thinking
6 13 (15.85%) Workflow
7 12 (14.63%) Project Management
8 11 (13.41%) ITIL
8 11 (13.41%) OO
8 11 (13.41%) OOP
8 11 (13.41%) Problem Management
8 11 (13.41%) Programme Management
9 9 (10.98%) E-Commerce
10 8 (9.76%) Service Management
11 7 (8.54%) ITSM
11 7 (8.54%) Problem-Solving
Programming Languages
1 18 (21.95%) JavaScript
2 17 (20.73%) C#
3 15 (18.29%) SQL
4 6 (7.32%) PHP
5 3 (3.66%) Bash Shell
5 3 (3.66%) Python
6 2 (2.44%) Apex Code
6 2 (2.44%) SOQL
6 2 (2.44%) SOSL
Qualifications
1 6 (7.32%) DV Cleared
1 6 (7.32%) Security Cleared
2 4 (4.88%) Degree
3 2 (2.44%) A+ Certification
3 2 (2.44%) DBS Check
4 1 (1.22%) CBAP
4 1 (1.22%) MBA
4 1 (1.22%) PRINCE2 Certification
4 1 (1.22%) Six Sigma Yellow Belt
Quality Assurance & Compliance
1 4 (4.88%) GDPR
2 2 (2.44%) Data Quality
2 2 (2.44%) SLA
3 1 (1.22%) JSP 440
3 1 (1.22%) PMO
System Software
1 2 (2.44%) Docker
2 1 (1.22%) Active Directory
Systems Management
1 2 (2.44%) Single Sign-On
Vendors
1 18 (21.95%) Microsoft
2 11 (13.41%) SAP
3 8 (9.76%) Adobe
4 6 (7.32%) Salesforce.com
5 3 (3.66%) Atlassian
5 3 (3.66%) Facebook
5 3 (3.66%) Google
5 3 (3.66%) Zend
6 1 (1.22%) Apple
6 1 (1.22%) Cognos
6 1 (1.22%) Mercator
6 1 (1.22%) Oracle
6 1 (1.22%) Pardot
6 1 (1.22%) Salesforce Marketing Cloud
6 1 (1.22%) ServiceNow