Period
to 26 September 2017

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the West Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 26 September 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > West Midlands
6 months to
26 Sep 2017
Same period 2016 Same period 2015
Rank 88 130 98
Rank change year-on-year +42 -32 -10
Contract jobs citing Marketing 94 87 83
As % of all contract IT jobs advertised in the West Midlands 2.09% 1.39% 1.71%
As % of the General category 7.38% 5.01% 5.02%
Number of daily rates quoted 65 45 69
West Midlands median daily rate £375 £325 £300
Median daily rate % change year-on-year +15.38% +8.33% -14.29%
10th Percentile £227 £178 £106
90th Percentile £523 £525 £432
England median daily rate £425 £400 £375
% change year-on-year +6.25% +6.67% +7.14%
Number of hourly rates quoted 2 1 7
West Midlands median hourly rate £40.25 £15.50 £8.00
Median hourly rate % change year-on-year +159.68% +93.75% -74.60%
England median hourly rate £21.50 £19.56 £21.15
% change year-on-year +9.95% -7.54% -3.86%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Contract vacancies with a requirement for common skills 1274 1736 1654
As % of all contract IT jobs advertised in the West Midlands 28.28% 27.81% 34.07%
Number of daily rates quoted 770 1081 982
West Midlands median daily rate £400 £400 £400
10th Percentile £240 £237 £236
90th Percentile £563 £575 £553
England median daily rate £475 £450 £430
% change year-on-year +5.56% +4.65% +1.18%
Number of hourly rates quoted 61 53 113
West Midlands median hourly rate £30.31 £21.50 £28.69
Median hourly rate % change year-on-year +40.98% -25.06% -9.64%
10th Percentile £13.61 £11.34 £12.35
90th Percentile £53.75 £43.45 £42.50
England median hourly rate £25.50 £23.75 £23.00
% change year-on-year +7.37% +3.26% +2.22%

Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing in the West Midlands

Marketing
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the West Midlands.

Contractor daily rate trend for Marketing in the West Midlands

Marketing
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 26 September 2017.

Contractor daily rate histogram for Marketing in the West Midlands

Marketing
Contractor Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the West Midlands.

Contractor hourly rate trend for Marketing in the West Midlands

Marketing
Contractor Hourly Rate Histogram in the West Midlands

The hourly rate distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 26 September 2017.

Contractor hourly rate histogram for Marketing in the West Midlands

Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the West Midlands region over the 6 months to 26 September 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry +34 28 £386 -0.64% 6
Birmingham -1 24 £375 +15.38% 18
Warwickshire +9 9 £325 +26.83% 7
Wolverhampton - 5 £350 - 9
Solihull +10 2 £399 +38.70%
Worcestershire +17 1 £150 - 2
Dudley -6 1 - -
Sutton Coldfield - 1 £645 -
Marketing
England

For the 6 months to 26 September 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Marketing.

1 25 (26.60%) Finance
2 23 (24.47%) CRM
3 19 (20.21%) Digital Marketing
4 17 (18.09%) Project Management
5 14 (14.89%) Agile Software Development
6 13 (13.83%) Salesforce.com
6 13 (13.83%) HTML
6 13 (13.83%) JavaScript
7 12 (12.77%) CSS
7 12 (12.77%) Business Intelligence
8 11 (11.70%) Programme Management
9 10 (10.64%) Automotive
9 10 (10.64%) Retail
9 10 (10.64%) E-Commerce
9 10 (10.64%) .NET
10 9 (9.57%) SQL
10 9 (9.57%) SAP
10 9 (9.57%) Telecoms
10 9 (9.57%) Manufacturing
10 9 (9.57%) Stakeholder Management
10 9 (9.57%) jQuery
11 8 (8.51%) Microsoft
12 7 (7.45%) PHP
12 7 (7.45%) SQL Server Reporting Services
12 7 (7.45%) HTML5
12 7 (7.45%) Analytical Skills
13 6 (6.38%) User Experience
13 6 (6.38%) Social Media
13 6 (6.38%) Git (software)
13 6 (6.38%) Visualforce

Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (3.19%) WordPress
2 2 (2.13%) CMS
2 2 (2.13%) Confluence
2 2 (2.13%) Umbraco
3 1 (1.06%) Drupal
3 1 (1.06%) SAS
3 1 (1.06%) SharePoint
3 1 (1.06%) Sitecore CMS
Applications
1 4 (4.26%) Adobe Illustrator
1 4 (4.26%) Microsoft Excel
2 3 (3.19%) Photoshop
3 2 (2.13%) HipChat
3 2 (2.13%) Microsoft Office
3 2 (2.13%) MS Visio
4 1 (1.06%) Adobe Captivate
4 1 (1.06%) InVision
4 1 (1.06%) Microsoft PowerPoint
Business Applications
1 3 (3.19%) Dynamics CRM
1 3 (3.19%) SAP CRM
2 2 (2.13%) Dynamics AX
Cloud Services
1 6 (6.38%) Microsoft Azure
2 3 (3.19%) SaaS
3 2 (2.13%) Dynamics 365
3 2 (2.13%) GitHub
3 2 (2.13%) PaaS
4 1 (1.06%) Amazon AWS
4 1 (1.06%) Google Analytics
4 1 (1.06%) MailChimp
4 1 (1.06%) Office 365
4 1 (1.06%) Salesforce Sales Cloud
4 1 (1.06%) Salesforce Service Cloud
Communications & Networking
1 2 (2.13%) Internet
2 1 (1.06%) Firewall
2 1 (1.06%) LAN
2 1 (1.06%) SAN
2 1 (1.06%) Skype
2 1 (1.06%) SMS
2 1 (1.06%) Wi-Fi
2 1 (1.06%) WLAN
Database & Business Intelligence
1 7 (7.45%) SQL Server Reporting Services
2 6 (6.38%) MySQL
2 6 (6.38%) SQL Server
3 5 (5.32%) Data Warehouse
3 5 (5.32%) SQL Server Analysis Services
3 5 (5.32%) SQL Server Integration Services
4 4 (4.26%) Microsoft Analysis Services
4 4 (4.26%) SQL Server 2012
4 4 (4.26%) SQL Server 2016
5 2 (2.13%) Azure SQL Database
Development Applications
1 6 (6.38%) Git (software)
2 2 (2.13%) Jasmine
2 2 (2.13%) JIRA
2 2 (2.13%) MorphX
2 2 (2.13%) PHPUnit
2 2 (2.13%) Protractor
2 2 (2.13%) TeamCity
3 1 (1.06%) Bitbucket
General
1 25 (26.60%) Finance
2 10 (10.64%) Automotive
2 10 (10.64%) Retail
3 9 (9.57%) Manufacturing
3 9 (9.57%) Telecoms
4 5 (5.32%) Banking
5 4 (4.26%) Electronics
6 2 (2.13%) Advertising
6 2 (2.13%) General Ledger
6 2 (2.13%) Publishing
7 1 (1.06%) Legal
Job Titles
1 19 (20.21%) Developer
2 14 (14.89%) Project Manager
3 13 (13.83%) Analyst
4 11 (11.70%) Marketing Manager
5 9 (9.57%) Architect
6 7 (7.45%) IT Manager
7 6 (6.38%) Designer
7 6 (6.38%) Digital Project Manager
7 6 (6.38%) Salesforce Developer
8 5 (5.32%) CRM Manager
8 5 (5.32%) IT Operations Manager
8 5 (5.32%) Marketing Project Manager
8 5 (5.32%) Operations Manager
8 5 (5.32%) PHP Developer
9 4 (4.26%) Business Analyst
9 4 (4.26%) Consultant
9 4 (4.26%) CRM Consultant
9 4 (4.26%) CRM Project Manager
9 4 (4.26%) SQL DBA
9 4 (4.26%) SQL Server DBA
Libraries, Frameworks & Software Standards
1 13 (13.83%) HTML
2 12 (12.77%) CSS
3 10 (10.64%) .NET
4 9 (9.57%) jQuery
5 7 (7.45%) HTML5
6 6 (6.38%) CSS3
6 6 (6.38%) Visualforce
7 5 (5.32%) REST
7 5 (5.32%) SOAP
8 3 (3.19%) Laravel
8 3 (3.19%) RESTful
8 3 (3.19%) Sass
9 2 (2.13%) Highcharts JS
9 2 (2.13%) LESS
9 2 (2.13%) Symfony
9 2 (2.13%) Twitter Bootstrap
10 1 (1.06%) AngularJS
10 1 (1.06%) ASP.NET MVC
10 1 (1.06%) ASP.NET Web API
10 1 (1.06%) Middleware
Miscellaneous
1 7 (7.45%) Analytical Skills
2 6 (6.38%) Social Media
2 6 (6.38%) User Experience
3 5 (5.32%) Data Centre
4 4 (4.26%) Clustering
4 4 (4.26%) Replication
5 2 (2.13%) Mobile App
5 2 (2.13%) NHS
6 1 (1.06%) Animation
6 1 (1.06%) Blog
6 1 (1.06%) Driving Licence
6 1 (1.06%) FMCG
6 1 (1.06%) Management Information System
6 1 (1.06%) Photography
6 1 (1.06%) Private Cloud
6 1 (1.06%) Public Cloud
6 1 (1.06%) Virtual Team
Operating Systems
1 1 (1.06%) Android
1 1 (1.06%) Apple iOS
1 1 (1.06%) Linux
1 1 (1.06%) Mac OS X
1 1 (1.06%) MVS
1 1 (1.06%) Unix
1 1 (1.06%) Windows
Processes & Methodologies
1 23 (24.47%) CRM
2 19 (20.21%) Digital Marketing
3 17 (18.09%) Project Management
4 14 (14.89%) Agile Software Development
5 12 (12.77%) Business Intelligence
6 11 (11.70%) Programme Management
7 10 (10.64%) E-Commerce
8 9 (9.57%) Stakeholder Management
9 5 (5.32%) Business Analysis
9 5 (5.32%) Change Management
9 5 (5.32%) TDD
10 4 (4.26%) Analytics
10 4 (4.26%) Campaign Management
10 4 (4.26%) Customer Engagement
10 4 (4.26%) Customer Segmentation
10 4 (4.26%) MVC
10 4 (4.26%) Performance Tuning
11 3 (3.19%) Front End Development
11 3 (3.19%) OO PHP
11 3 (3.19%) Presales
Programming Languages
1 13 (13.83%) JavaScript
2 9 (9.57%) SQL
3 7 (7.45%) PHP
4 5 (5.32%) C#
5 4 (4.26%) T-SQL
6 3 (3.19%) PHP 4
6 3 (3.19%) PHP 5
7 2 (2.13%) C
7 2 (2.13%) Python
7 2 (2.13%) X++
8 1 (1.06%) Apex Code
8 1 (1.06%) R
Qualifications
1 4 (4.26%) Degree
2 1 (1.06%) A+ Certification
2 1 (1.06%) Numerate Degree
2 1 (1.06%) SC Cleared
2 1 (1.06%) Security Cleared
Quality Assurance & Compliance
1 2 (2.13%) GDPR
1 2 (2.13%) PMO
2 1 (1.06%) Data Quality
2 1 (1.06%) SLA
Systems Management
1 1 (1.06%) HP Quality Center
Vendors
1 13 (13.83%) Salesforce.com
2 9 (9.57%) SAP
3 8 (8.51%) Microsoft
4 5 (5.32%) VMware
5 2 (2.13%) Sitecore
6 1 (1.06%) Adobe
6 1 (1.06%) Google
6 1 (1.06%) HP