Period
to 23 October 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the West Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 23 October 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > West Midlands
6 months to
23 Oct 2018
Same period 2017 Same period 2016
Rank 111 99 125
Rank change year-on-year -12 +26 -27
Contract jobs citing Marketing 96 88 94
As % of all contract IT jobs advertised in the West Midlands 1.88% 1.89% 1.53%
As % of the General category 8.03% 6.51% 5.45%
Number of daily rates quoted 61 61 49
West Midlands median daily rate £425 £388 £340
Median daily rate % change year-on-year +9.68% +13.97% +13.33%
10th Percentile £213 £240 £211
90th Percentile £588 £538 £532
England median daily rate £450 £425 £400
% change year-on-year +5.88% +6.25% +6.67%
Number of hourly rates quoted 2 2 1
West Midlands median hourly rate £23.00 £40.25 £15.50
Median hourly rate % change year-on-year -42.86% +159.68% +93.75%
10th Percentile £12.95 £32.45 £15.25
90th Percentile £32.65 £48.05 £15.75
England median hourly rate £25.00 £27.00 £19.61
% change year-on-year -7.41% +37.68% -8.79%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Contract vacancies with a requirement for common skills 1,196 1,351 1,725
As % of all contract IT jobs advertised in the West Midlands 23.43% 28.97% 28.02%
Number of daily rates quoted 664 820 1,065
West Midlands median daily rate £425 £400 £400
Median daily rate % change year-on-year +6.25% - -
10th Percentile £275 £230 £250
90th Percentile £575 £563 £575
England median daily rate £488 £475 £450
% change year-on-year +2.63% +5.56% +4.65%
Number of hourly rates quoted 65 67 65
West Midlands median hourly rate £16.00 £31.00 £21.50
Median hourly rate % change year-on-year -48.39% +44.19% -25.06%
10th Percentile £10.95 £13.41 £10.75
90th Percentile £35.00 £53.00 £41.47
England median hourly rate £24.00 £26.22 £23.00
% change year-on-year -8.47% +14.00% -

Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing in the West Midlands

Marketing
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the West Midlands.

Contractor daily rate trend for Marketing in the West Midlands

Marketing
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 23 October 2018.

Contractor daily rate histogram for Marketing in the West Midlands

Marketing
Contractor Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the West Midlands.

Contractor hourly rate trend for Marketing in the West Midlands

Marketing
Contractor Hourly Rate Histogram in the West Midlands

The hourly rate distribution of IT jobs citing Marketing in the West Midlands over the 6 months to 23 October 2018.

Contractor hourly rate histogram for Marketing in the West Midlands

Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the West Midlands region over the 6 months to 23 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -7 21 £390 +4.00% 36
Warwickshire +17 13 £425 +9.68% 11
Coventry -23 13 £475 +15.15% 7
Herefordshire - 11 £425 - 2
Wolverhampton +3 10 £475 +35.71%
Staffordshire - 6 £390 - 7
Solihull -2 4 £575 +44.20%
Shropshire - 4 - - 4
Dudley - 2 £98 -
Sutton Coldfield +9 1 £225 -65.12% 2
Worcestershire -4 1 - - 4
Marketing
England

For the 6 months to 23 October 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the West Midlands region with a requirement for Marketing.

1 33 (34.38%) Agile Software Development
2 30 (31.25%) Finance
3 27 (28.13%) Migration
3 27 (28.13%) .NET
3 27 (28.13%) Microsoft
3 27 (28.13%) Digital Marketing
4 24 (25.00%) CRM
5 23 (23.96%) C#
6 19 (19.79%) JavaScript
6 19 (19.79%) SQL
6 19 (19.79%) Business Intelligence
6 19 (19.79%) Workflow
6 19 (19.79%) Dynamics 365
7 18 (18.75%) Manufacturing
8 17 (17.71%) Electronics
8 17 (17.71%) Telecoms
8 17 (17.71%) Programme Management
8 17 (17.71%) SAP
8 17 (17.71%) ASP.NET
8 17 (17.71%) Dynamics CRM
9 16 (16.67%) Data Migration
10 15 (15.63%) SQL Server Integration Services
10 15 (15.63%) SQL Server Reporting Services
10 15 (15.63%) ITIL
10 15 (15.63%) ASP.NET Web API
11 14 (14.58%) Creative Thinking
11 14 (14.58%) WCF
12 13 (13.54%) DV Cleared
12 13 (13.54%) Security Cleared
12 13 (13.54%) OO

Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (5.21%) Adobe Experience Manager
1 5 (5.21%) Confluence
2 4 (4.17%) SharePoint
3 3 (3.13%) CMS
4 2 (2.08%) Drupal
4 2 (2.08%) Umbraco
5 1 (1.04%) Elasticsearch
5 1 (1.04%) Marvel
5 1 (1.04%) WordPress
Applications
1 9 (9.38%) Microsoft Excel
1 9 (9.38%) Microsoft Office
2 6 (6.25%) Microsoft Project
3 5 (5.21%) Microsoft PowerPoint
4 1 (1.04%) Adobe Creative Suite
4 1 (1.04%) InVision
4 1 (1.04%) MS Visio
Business Applications
1 17 (17.71%) Dynamics CRM
2 2 (2.08%) Magento
3 1 (1.04%) Cognos Business Intelligence
3 1 (1.04%) Movex
3 1 (1.04%) Oracle CRM
Cloud Services
1 19 (19.79%) Dynamics 365
2 11 (11.46%) Microsoft Azure
3 7 (7.29%) Office 365
4 6 (6.25%) Force.com
4 6 (6.25%) Salesforce Service Cloud
5 2 (2.08%) AdWords
5 2 (2.08%) GitHub
6 1 (1.04%) Adobe Analytics
6 1 (1.04%) Amazon AWS
6 1 (1.04%) Azure Machine Learning
6 1 (1.04%) Google Cloud Platform
6 1 (1.04%) Oracle Service Cloud
6 1 (1.04%) SaaS
Communications & Networking
1 3 (3.13%) DHCP
1 3 (3.13%) DMVPN
1 3 (3.13%) IPsec
1 3 (3.13%) Multicast
1 3 (3.13%) OSPF
1 3 (3.13%) SNMP
1 3 (3.13%) Wi-Fi
1 3 (3.13%) Wireless
2 2 (2.08%) Firewall
2 2 (2.08%) LAN
2 2 (2.08%) RTP
2 2 (2.08%) SAN
2 2 (2.08%) WLAN
3 1 (1.04%) SMS
3 1 (1.04%) VoIP
Database & Business Intelligence
1 15 (15.63%) SQL Server Integration Services
1 15 (15.63%) SQL Server Reporting Services
2 7 (7.29%) SQL Server
3 2 (2.08%) Relational Database
4 1 (1.04%) Azure SQL Database
4 1 (1.04%) Big Data
4 1 (1.04%) Data Mining
4 1 (1.04%) Data Warehouse
4 1 (1.04%) MS Access
4 1 (1.04%) NoSQL
4 1 (1.04%) Power BI
4 1 (1.04%) Text Mining
Development Applications
1 6 (6.25%) Git (software)
1 6 (6.25%) Team Foundation Server
2 5 (5.21%) JIRA
3 4 (4.17%) GitLab
3 4 (4.17%) HP UFT
3 4 (4.17%) Jenkins
3 4 (4.17%) NDepend
3 4 (4.17%) Octopus Deploy
3 4 (4.17%) Selenium
3 4 (4.17%) SonarQube
3 4 (4.17%) TeamCity
3 4 (4.17%) Visual Studio Team System
4 2 (2.08%) Subversion
4 2 (2.08%) Visual Studio
General
1 30 (31.25%) Finance
2 18 (18.75%) Manufacturing
3 17 (17.71%) Electronics
3 17 (17.71%) Telecoms
4 9 (9.38%) Back Office
5 8 (8.33%) Local Government
6 7 (7.29%) Military
7 5 (5.21%) Retail
8 2 (2.08%) Advertising
8 2 (2.08%) Automotive
8 2 (2.08%) Legal
9 1 (1.04%) Games
9 1 (1.04%) Publishing
Job Titles
1 25 (26.04%) Developer
2 17 (17.71%) Analyst
3 11 (11.46%) Business Analyst
3 11 (11.46%) CRM Developer
4 10 (10.42%) Project Manager
5 9 (9.38%) Architect
6 8 (8.33%) Salesforce Developer
7 7 (7.29%) Designer
8 6 (6.25%) Dynamics CRM Developer
8 6 (6.25%) Microsoft Developer
9 5 (5.21%) Applications Developer
9 5 (5.21%) Digital Business Analyst
9 5 (5.21%) DV Cleared Project Manager
9 5 (5.21%) ITIL Manager
9 5 (5.21%) Web Applications Developer
10 4 (4.17%) Consultant
10 4 (4.17%) Digital Analyst
10 4 (4.17%) ITIL Project Manager
10 4 (4.17%) Marketing Manager
10 4 (4.17%) Process Analyst
Libraries, Frameworks & Software Standards
1 27 (28.13%) .NET
2 17 (17.71%) ASP.NET
3 15 (15.63%) ASP.NET Web API
4 14 (14.58%) WCF
5 10 (10.42%) REST
6 7 (7.29%) SOAP
6 7 (7.29%) Visualforce
7 6 (6.25%) Web Services
8 4 (4.17%) ASP.NET MVC
8 4 (4.17%) HTML
9 3 (3.13%) XML
10 2 (2.08%) .NET Core
10 2 (2.08%) AngularJS
10 2 (2.08%) Drools
10 2 (2.08%) jQuery
10 2 (2.08%) Middleware
10 2 (2.08%) Node.js
11 1 (1.04%) Angular 2
11 1 (1.04%) Laravel
11 1 (1.04%) React
Miscellaneous
1 11 (11.46%) Analytical Skills
2 5 (5.21%) Mobile App
2 5 (5.21%) Social Media
2 5 (5.21%) User Experience
3 3 (3.13%) e-Learning
3 3 (3.13%) FMCG
3 3 (3.13%) Management Information System
3 3 (3.13%) Self-Motivation
4 2 (2.08%) NHS
4 2 (2.08%) Private Cloud
5 1 (1.04%) 3D Graphics
5 1 (1.04%) Analytical Mindset
5 1 (1.04%) Digital Media
5 1 (1.04%) Photography
5 1 (1.04%) Smart Energy
5 1 (1.04%) Smart Meter
Operating Systems
1 11 (11.46%) Windows
2 4 (4.17%) Windows Server
2 4 (4.17%) Windows Server 2008
2 4 (4.17%) Windows Server 2012
3 2 (2.08%) Linux
3 2 (2.08%) Mac OS X
3 2 (2.08%) MVS
3 2 (2.08%) Unix
4 1 (1.04%) Windows 10
Processes & Methodologies
1 33 (34.38%) Agile Software Development
2 27 (28.13%) Digital Marketing
2 27 (28.13%) Migration
3 24 (25.00%) CRM
4 19 (19.79%) Business Intelligence
4 19 (19.79%) Workflow
5 17 (17.71%) Programme Management
6 16 (16.67%) Data Migration
7 15 (15.63%) ITIL
8 14 (14.58%) Creative Thinking
9 13 (13.54%) OO
10 12 (12.50%) OOP
10 12 (12.50%) Problem Management
10 12 (12.50%) Problem-Solving
10 12 (12.50%) Project Management
11 11 (11.46%) E-Commerce
12 10 (10.42%) Scrum
12 10 (10.42%) Stakeholder Management
13 9 (9.38%) Coaching
13 9 (9.38%) Service Management
Programming Languages
1 23 (23.96%) C#
2 19 (19.79%) JavaScript
2 19 (19.79%) SQL
3 6 (6.25%) Apex Code
3 6 (6.25%) SOQL
3 6 (6.25%) SOSL
4 4 (4.17%) PHP
5 3 (3.13%) Python
6 2 (2.08%) T-SQL
7 1 (1.04%) C++
7 1 (1.04%) VC++
Qualifications
1 13 (13.54%) DV Cleared
1 13 (13.54%) Security Cleared
2 3 (3.13%) Degree
3 2 (2.08%) A+ Certification
3 2 (2.08%) DBS Check
4 1 (1.04%) APMP
4 1 (1.04%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 4 (4.17%) GDPR
2 2 (2.08%) Data Quality
2 2 (2.08%) PMO
2 2 (2.08%) SLA
3 1 (1.04%) JSP 440
System Software
1 4 (4.17%) Active Directory
1 4 (4.17%) Virtual Machines
2 1 (1.04%) Docker
Systems Management
1 2 (2.08%) Single Sign-On
Vendors
1 27 (28.13%) Microsoft
2 17 (17.71%) SAP
3 9 (9.38%) Salesforce.com
4 6 (6.25%) Adobe
5 3 (3.13%) Google
6 2 (2.08%) Atlassian
7 1 (1.04%) Apple
7 1 (1.04%) Cognos
7 1 (1.04%) Facebook
7 1 (1.04%) Mercator
7 1 (1.04%) Oracle
7 1 (1.04%) Salesforce Marketing Cloud
7 1 (1.04%) ServiceNow