The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the West Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 3 months to 24 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Marketing
England / West Midlands
Rank 69 99 80
Rank change year-on-year +30 -19  
Contract jobs citing Marketing 50 26 41
As % of all contract IT jobs advertised in the West Midlands 2.17% 0.97% 1.64%
As % of the General category 7.22% 3.82% 5.44%
Number of daily rates quoted 44 10 26
Median daily rate £413 £300 £325
Median daily rate % change year-on-year +37.50% -7.69%  
90% offered a daily rate of more than £275 £200 £260
10% offered a daily rate of more than £550 £442 £550
UK excluding London median daily rate £400 £363 £365
% change year-on-year +10.34% -0.68%  
Number of hourly rates quoted 1 3 3
Median hourly rate £31.50 £12.50 £26.00
Median hourly rate % change year-on-year +152.00% -51.92%  
UK excluding London median hourly rate £29.50 £19.00 £16.25
% change year-on-year +55.26% +16.92%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for common skills.

General Skills
West Midlands
Contract job vacancies with a requirement for common skills 693 681 753
As % of all contract IT job vacancies advertised in the West Midlands 30.07% 25.38% 30.11%
Number of daily rates quoted 418 397 378
Median daily rate £400 £388 £400
Median daily rate % change year-on-year +3.22% -3.12%  
90% offered a daily rate of more than £275 £250 £260
10% offered a daily rate of more than £522 £513 £525
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% -  
Number of hourly rates quoted 33 23 62
Median hourly rate £24.50 £19.81 £29.00
Median hourly rate % change year-on-year +23.70% -31.70%  
90% offered a hourly rate of more than £13.40 £12.15 £11.00
10% offered a hourly rate of more than £36.80 £39.25 £37.50
UK excluding London median hourly rate £27.00 £32.50 £25.00
% change year-on-year -16.92% +30.00%  

Marketing
Job Vacancy Trend in the West Midlands

The job posting trend of jobs advertised in the West Midlands citing Marketing as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Marketing in the West Midlands

Marketing
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the West Midlands.

Contractor daily rate trend for Marketing in the West Midlands

Marketing
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Marketing in the West Midlands over the 3 months to 24 March 2017.

Contractor daily rate histogram for Marketing in the West Midlands

Marketing
Contractor Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing in the West Midlands.

Contractor hourly rate trend for Marketing in the West Midlands

Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the West Midlands region over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry +12 17 £469 +130.06% 6
Birmingham 0 12 £365 +16.33% 12
Warwickshire -1 5 £188 - 9
Solihull +4 3 £450 - 2
Staffordshire +2 2 £313 -13.79% 9
Sutton Coldfield - 2 £588 - 1
Wolverhampton - 1 £300 - 4
Marketing
England

Marketing
Top 30 Related IT Skills in the West Midlands

For the 6 months to 24 March 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Marketing.

1 50 (40.65%) Agile Software Development
2 43 (34.96%) JavaScript
3 41 (33.33%) CRM
4 33 (26.83%) CSS
5 32 (26.02%) HTML
5 32 (26.02%) Microsoft
5 32 (26.02%) Dynamics CRM
6 30 (24.39%) SQL
7 25 (20.33%) Migration
8 24 (19.51%) MVC
8 24 (19.51%) Data Migration
9 23 (18.70%) TDD
9 23 (18.70%) .NET
9 23 (18.70%) Web Services
10 22 (17.89%) ASP.NET
10 22 (17.89%) Stakeholder Management
10 22 (17.89%) Microsoft Azure
10 22 (17.89%) BDD
11 21 (17.07%) Campaign Management
11 21 (17.07%) ASP.NET Web API
11 21 (17.07%) ASP.NET MVC
11 21 (17.07%) Data Conversion
11 21 (17.07%) Finance
12 19 (15.45%) Business Intelligence
13 18 (14.63%) Project Management
13 18 (14.63%) MS Excel
14 16 (13.01%) Scrum
14 16 (13.01%) Web Development
15 15 (12.20%) Analytics
16 14 (11.38%) MS PowerPoint

Marketing
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (2.44%) SharePoint
2 2 (1.63%) Apache
3 1 (0.81%) BizTalk Server
3 1 (0.81%) ColdFusion
3 1 (0.81%) Confluence
3 1 (0.81%) SAS
Applications
1 18 (14.63%) MS Excel
2 14 (11.38%) MS PowerPoint
3 13 (10.57%) MS Visio
4 11 (8.94%) Adobe Creative Suite
5 4 (3.25%) MS Project
6 2 (1.63%) MS Office
6 2 (1.63%) Photoshop
6 2 (1.63%) SPSS
7 1 (0.81%) 3ds Max
7 1 (0.81%) Adobe After Effects
7 1 (0.81%) Adobe Illustrator
7 1 (0.81%) Adobe Premiere
7 1 (0.81%) HipChat
7 1 (0.81%) Maya
Business Applications
1 32 (26.02%) Dynamics CRM
2 5 (4.07%) SAP Oil and Gas
3 2 (1.63%) FastStats
Cloud Services
1 22 (17.89%) Microsoft Azure
2 2 (1.63%) Adobe Analytics
2 2 (1.63%) G Suite
3 1 (0.81%) Oracle CX
3 1 (0.81%) SaaS
Communications & Networking
1 1 (0.81%) DHCP
1 1 (0.81%) DNS
1 1 (0.81%) LDAP
Database & Business Intelligence
1 10 (8.13%) Big Data
2 4 (3.25%) Data Warehouse
2 4 (3.25%) MySQL
3 2 (1.63%) BusinessObjects
3 2 (1.63%) Oracle Reports
3 2 (1.63%) Power BI
3 2 (1.63%) Qlik Sense
3 2 (1.63%) QlikView
4 1 (0.81%) Oracle BI EE
4 1 (0.81%) Oracle Database
4 1 (0.81%) Relational Database
4 1 (0.81%) SQL Server Integration Services
4 1 (0.81%) SQL Server Reporting Services
Development Applications
1 11 (8.94%) Axure RP
1 11 (8.94%) Balsamiq Mockups
2 4 (3.25%) JIRA
3 2 (1.63%) Protractor
3 2 (1.63%) Team Foundation Server
3 2 (1.63%) TeamCity
3 2 (1.63%) Visual Studio
4 1 (0.81%) Git (software)
4 1 (0.81%) Jasmine
4 1 (0.81%) Moq
4 1 (0.81%) NUnit
4 1 (0.81%) Subversion
General
1 21 (17.07%) Finance
2 14 (11.38%) Telecoms
3 13 (10.57%) Retail
4 12 (9.76%) Automotive
4 12 (9.76%) Manufacturing
5 5 (4.07%) Electronics
6 4 (3.25%) Banking
7 2 (1.63%) Advertising
8 1 (0.81%) Games
8 1 (0.81%) Publishing
Job Titles
1 46 (37.40%) Developer
2 20 (16.26%) CRM Developer
3 19 (15.45%) Analyst
4 12 (9.76%) Architect
5 11 (8.94%) Business Analyst
5 11 (8.94%) Dynamics CRM Developer
5 11 (8.94%) Salesforce Developer
6 9 (7.32%) CRM Architect
6 9 (7.32%) Project Manager
7 8 (6.50%) User Researcher
8 7 (5.69%) Consultant
8 7 (5.69%) Dynamics CRM Architect
8 7 (5.69%) Microsoft Developer
9 5 (4.07%) Senior Developer
9 5 (4.07%) Senior Salesforce Developer
10 4 (3.25%) Insight Analyst
10 4 (3.25%) PHP Developer
10 4 (3.25%) Senior Analyst
11 3 (2.44%) CRM Analyst
11 3 (2.44%) Sales Manager
Libraries, Frameworks & Software Standards
1 33 (26.83%) CSS
2 32 (26.02%) HTML
3 23 (18.70%) .NET
3 23 (18.70%) Web Services
4 22 (17.89%) ASP.NET
5 21 (17.07%) ASP.NET MVC
5 21 (17.07%) ASP.NET Web API
6 11 (8.94%) jQuery
6 11 (8.94%) Visualforce
7 10 (8.13%) REST
7 10 (8.13%) SOAP
8 6 (4.88%) AngularJS
9 4 (3.25%) HTML5
9 4 (3.25%) Node.js
10 3 (2.44%) CSS3
10 3 (2.44%) Laravel
11 2 (1.63%) Entity Framework
11 2 (1.63%) Highcharts JS
11 2 (1.63%) LAMP
11 2 (1.63%) React
Miscellaneous
1 13 (10.57%) Social Media
2 11 (8.94%) User Experience
3 10 (8.13%) Analytical Skills
3 10 (8.13%) Credit Risk
4 6 (4.88%) Computer Science
5 1 (0.81%) Animation
5 1 (0.81%) CMDB
5 1 (0.81%) N-Tier
5 1 (0.81%) Photography
5 1 (0.81%) Smart Meter
Operating Systems
1 4 (3.25%) Windows
2 3 (2.44%) Linux
2 3 (2.44%) Windows Vista
3 1 (0.81%) Unix
3 1 (0.81%) Windows Server
Processes & Methodologies
1 50 (40.65%) Agile Software Development
2 41 (33.33%) CRM
3 25 (20.33%) Migration
4 24 (19.51%) Data Migration
4 24 (19.51%) MVC
5 23 (18.70%) TDD
6 22 (17.89%) BDD
6 22 (17.89%) Stakeholder Management
7 21 (17.07%) Campaign Management
7 21 (17.07%) Data Conversion
8 19 (15.45%) Business Intelligence
9 18 (14.63%) Project Management
10 16 (13.01%) Scrum
10 16 (13.01%) Web Development
11 15 (12.20%) Analytics
12 13 (10.57%) BPR
12 13 (10.57%) Functional Testing
12 13 (10.57%) Kanban
12 13 (10.57%) Visualisation
13 12 (9.76%) Change Management
Programming Languages
1 43 (34.96%) JavaScript
2 30 (24.39%) SQL
3 6 (4.88%) PHP
4 3 (2.44%) Python
5 2 (1.63%) Apex Code
5 2 (1.63%) C#
5 2 (1.63%) Java
6 1 (0.81%) C
6 1 (0.81%) Go
6 1 (0.81%) PHP 5
6 1 (0.81%) R
6 1 (0.81%) Ruby
Qualifications
1 9 (7.32%) Degree
2 8 (6.50%) Security Cleared
3 2 (1.63%) SC Cleared
4 1 (0.81%) PMI Certification
4 1 (0.81%) PMP
Quality Assurance & Compliance
1 4 (3.25%) QA
2 2 (1.63%) Data Quality
2 2 (1.63%) PMO
3 1 (0.81%) SLA
System Software
1 1 (0.81%) Active Directory
1 1 (0.81%) VMware ESX
Vendors
1 32 (26.02%) Microsoft
2 14 (11.38%) Adobe
3 12 (9.76%) Salesforce.com
4 6 (4.88%) Oracle
4 6 (4.88%) SAP
5 3 (2.44%) Ab Initio
5 3 (2.44%) Informatica
6 2 (1.63%) Google
6 2 (1.63%) Omniture
6 2 (1.63%) Tableau
7 1 (0.81%) Alias
7 1 (0.81%) Autodesk
7 1 (0.81%) LANDesk
7 1 (0.81%) ServiceNow
7 1 (0.81%) Teradata
7 1 (0.81%) VMware
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