Period
to 20 November 2017

The following table provides summary statistics for contract job vacancies advertised in Edinburgh with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Scotland > Edinburgh
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 125 123 130
Rank change year-on-year -2 +7 -23
Contract jobs citing Digital Marketing 9 4 6
As % of all contract IT jobs advertised in Edinburgh 0.31% 0.19% 0.19%
As % of the Processes & Methodologies category 0.37% 0.23% 0.23%
Number of daily rates quoted 7 4 3
Edinburgh median daily rate £475 £575 £325
Median daily rate % change year-on-year -17.39% +76.92% -39.53%
10th Percentile £268 £370 £283
90th Percentile £538 £675 £498
Scotland median daily rate £475 £460 £325
% change year-on-year +3.26% +41.54% -30.67%
Number of hourly rates quoted 0 0 0
Edinburgh median hourly rate - - -
Scotland median hourly rate - - -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for process or methodology skills.

All Process and Methodology Skills
Edinburgh
Contract vacancies with a requirement for process or methodology skills 2454 1769 2662
As % of all contract IT jobs advertised in Edinburgh 84.33% 83.96% 83.14%
Number of daily rates quoted 1433 1012 1378
Edinburgh median daily rate £400 £388 £388
Median daily rate % change year-on-year +3.23% - -3.13%
10th Percentile £263 £260 £263
90th Percentile £550 £525 £525
Scotland median daily rate £390 £356 £375
% change year-on-year +9.55% -5.07% -
Number of hourly rates quoted 18 26 21
Edinburgh median hourly rate £21.00 £19.75 £19.02
Median hourly rate % change year-on-year +6.33% +3.84% +12.64%
10th Percentile £11.22 £11.25 £12.00
90th Percentile £37.52 £46.69 £40.38
Scotland median hourly rate £24.50 £21.00 £25.00
% change year-on-year +16.67% -16.00% +11.11%

Digital Marketing
Job Vacancy Trend in Edinburgh

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for Digital Marketing in Edinburgh

Digital Marketing
Contractor Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Edinburgh.

Contractor daily rate trend for Digital Marketing in Edinburgh

Digital Marketing
Contractor Daily Rate Histogram in Edinburgh

The daily rate distribution of IT jobs citing Digital Marketing in Edinburgh over the 6 months to 20 November 2017.

Contractor daily rate histogram for Digital Marketing in Edinburgh

For the 6 months to 20 November 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Digital Marketing.

1 9 (100.00%) Marketing
2 8 (88.89%) Agile Software Development
3 7 (77.78%) Programme Management
3 7 (77.78%) Finance
3 7 (77.78%) Manufacturing
3 7 (77.78%) CMS
3 7 (77.78%) SAP
3 7 (77.78%) Business Intelligence
3 7 (77.78%) Electronics
3 7 (77.78%) Telecoms
4 6 (66.67%) Web Services
4 6 (66.67%) Google
5 5 (55.56%) Web Design
5 5 (55.56%) PostgreSQL
5 5 (55.56%) Publishing
5 5 (55.56%) XML
5 5 (55.56%) Linux
5 5 (55.56%) HTML
5 5 (55.56%) JavaScript
5 5 (55.56%) PHP
5 5 (55.56%) CSS
5 5 (55.56%) JSON
5 5 (55.56%) Drupal
5 5 (55.56%) Google Maps API
5 5 (55.56%) Git (software)
5 5 (55.56%) nginx
5 5 (55.56%) BC Cleared
5 5 (55.56%) Security Cleared
5 5 (55.56%) HTML5
5 5 (55.56%) Facebook

Digital Marketing
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (77.78%) CMS
2 5 (55.56%) Drupal
2 5 (55.56%) nginx
3 1 (11.11%) Confluence
3 1 (11.11%) Sitecore CMS
Applications
1 1 (11.11%) Adobe Illustrator
1 1 (11.11%) Microsoft Excel
1 1 (11.11%) MS Visio
1 1 (11.11%) OmniGraffle
1 1 (11.11%) Photoshop
Cloud Services
1 1 (11.11%) Google Analytics
1 1 (11.11%) Lucidchart
Database & Business Intelligence
1 5 (55.56%) PostgreSQL
Development Applications
1 5 (55.56%) Git (software)
2 1 (11.11%) Axure RP
2 1 (11.11%) Balsamiq Mockups
2 1 (11.11%) JIRA
General
1 9 (100.00%) Marketing
2 7 (77.78%) Electronics
2 7 (77.78%) Finance
2 7 (77.78%) Manufacturing
2 7 (77.78%) Telecoms
3 5 (55.56%) Publishing
Job Titles
1 5 (55.56%) Agile Developer
1 5 (55.56%) Developer
1 5 (55.56%) Drupal Developer
1 5 (55.56%) HTML Developer
1 5 (55.56%) PHP Developer
1 5 (55.56%) PHP Drupal Developer
1 5 (55.56%) PHP Symfony Developer
1 5 (55.56%) PostgreSQL Developer
1 5 (55.56%) Symfony Developer
2 2 (22.22%) Analyst
2 2 (22.22%) Business Analyst
2 2 (22.22%) Digital Analyst
2 2 (22.22%) Digital Business Analyst
3 1 (11.11%) Agile Business Analyst
3 1 (11.11%) Digital Marketing Analyst
3 1 (11.11%) Marketing Analyst
3 1 (11.11%) Marketing Business Analyst
3 1 (11.11%) User Experience Researcher
3 1 (11.11%) User Researcher
3 1 (11.11%) Wealth Management Business Analyst
Libraries, Frameworks & Software Standards
1 6 (66.67%) Web Services
2 5 (55.56%) AngularJS
2 5 (55.56%) CSS
2 5 (55.56%) CSS3
2 5 (55.56%) Google Maps API
2 5 (55.56%) HTML
2 5 (55.56%) HTML5
2 5 (55.56%) JSON
2 5 (55.56%) Open Graph
2 5 (55.56%) Sass
2 5 (55.56%) Symfony
2 5 (55.56%) Twig
2 5 (55.56%) XML
Miscellaneous
1 2 (22.22%) Analytical Skills
1 2 (22.22%) User Experience
Operating Systems
1 5 (55.56%) Linux
Processes & Methodologies
1 8 (88.89%) Agile Software Development
2 7 (77.78%) Business Intelligence
2 7 (77.78%) Programme Management
3 5 (55.56%) Responsive Web Design
3 5 (55.56%) Web Design
4 2 (22.22%) Business Analysis
4 2 (22.22%) Content Management
5 1 (11.11%) Analytics
5 1 (11.11%) Business Process Improvement
5 1 (11.11%) Change Management
5 1 (11.11%) Copywriting
5 1 (11.11%) Data Protection
5 1 (11.11%) Enterprise Content Management
5 1 (11.11%) Open Source
5 1 (11.11%) Scrum
5 1 (11.11%) SEO
5 1 (11.11%) Use Case
5 1 (11.11%) User Acceptance Testing
5 1 (11.11%) Validation
5 1 (11.11%) Wealth Management
Programming Languages
1 5 (55.56%) JavaScript
1 5 (55.56%) PHP
Qualifications
1 5 (55.56%) BC Cleared
1 5 (55.56%) Security Cleared
Quality Assurance & Compliance
1 1 (11.11%) Disclosure Scotland
Vendors
1 7 (77.78%) SAP
2 6 (66.67%) Google
3 5 (55.56%) Facebook
3 5 (55.56%) Twitter
4 1 (11.11%) Sitecore