The following table provides summary statistics for contract job vacancies advertised in Edinburgh with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Scotland / Edinburgh
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 79 - 83
Rank change year-on-year - 0  
Contract jobs citing Digital Marketing 3 0 4
As % of all contract IT jobs advertised in Edinburgh 0.25% - 0.28%
As % of the Processes & Methodologies category 0.29% - 0.34%
Number of daily rates quoted 3 0 4
Median daily rate £290 - £300
90% offered a daily rate of more than £173 - £266
10% offered a daily rate of more than £297 - £326
UK excluding London median daily rate £475 £375 £375
% change year-on-year +26.66% -  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £21.50 £32.25 £35.00
% change year-on-year -33.33% -7.85%  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Edinburgh
Contract job vacancies with a requirement for process and methodology skills 1017 1153 1164
As % of all contract IT job vacancies advertised in Edinburgh 83.22% 85.41% 82.55%
Number of daily rates quoted 2034 2417 1939
Median daily rate £400 £400 £375
Median daily rate % change year-on-year - +6.66%  
90% offered a daily rate of more than £288 £280 £263
10% offered a daily rate of more than £650 £538 £500
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 12 17 26
Median hourly rate £15.86 £15.82 £18.50
Median hourly rate % change year-on-year +0.28% -14.51%  
90% offered a hourly rate of more than £14.13 £10.91 £12.35
10% offered a hourly rate of more than £43.39 £43.75 £43.75
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Digital Marketing
Job Vacancy Trend in Edinburgh

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for Digital Marketing in Edinburgh

Digital Marketing
Contractor Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Edinburgh.

Contractor daily rate trend for Digital Marketing in Edinburgh

For the 6 months to 28 June 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Digital Marketing.

1 4 (100.00%) Marketing
2 3 (75.00%) SQL
2 3 (75.00%) Greenfield Project
3 2 (50.00%) Business Analysis
3 2 (50.00%) SAS
4 1 (25.00%) SEO
4 1 (25.00%) Advertising
4 1 (25.00%) Blog
4 1 (25.00%) Google Analytics
4 1 (25.00%) Social Media
4 1 (25.00%) Analytics
4 1 (25.00%) Social Media Monitoring
4 1 (25.00%) Disclosure Scotland
4 1 (25.00%) Data Modelling
4 1 (25.00%) Google

Digital Marketing
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (50.00%) SAS
Cloud Services
1 1 (25.00%) Google Analytics
General
1 4 (100.00%) Marketing
2 1 (25.00%) Advertising
Job Titles
1 2 (50.00%) Analyst
1 2 (50.00%) Business Analyst
2 1 (25.00%) Data Analyst
2 1 (25.00%) Data Business Analyst
2 1 (25.00%) Database Analyst
2 1 (25.00%) Developer
2 1 (25.00%) Digital Marketing Manager
2 1 (25.00%) Marketing Manager
2 1 (25.00%) SQL Developer
2 1 (25.00%) Technical Analyst
2 1 (25.00%) Technical Business Analyst
Miscellaneous
1 3 (75.00%) Greenfield Project
2 1 (25.00%) Blog
2 1 (25.00%) Social Media
Processes & Methodologies
1 2 (50.00%) Business Analysis
2 1 (25.00%) Analytics
2 1 (25.00%) Data Modelling
2 1 (25.00%) SEO
2 1 (25.00%) Social Media Monitoring
Programming Languages
1 3 (75.00%) SQL
Quality Assurance & Compliance
1 1 (25.00%) Disclosure Scotland
Vendors
1 1 (25.00%) Google