Period
to 17 December 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Edinburgh. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 17 December 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Scotland > Edinburgh
6 months to
17 Dec 2018
Same period 2017 Same period 2016
Rank 103 116 94
Rank change year-on-year +13 -22 +6
Contract jobs citing Marketing 36 23 21
As % of all contract IT jobs advertised in Edinburgh 1.27% 0.78% 1.08%
As % of the General category 2.55% 1.51% 2.49%
Number of daily rates quoted 21 16 18
Edinburgh median daily rate £375 £360 £419
Median daily rate % change year-on-year +4.17% -14.03% +3.08%
10th Percentile £198 £184 £130
90th Percentile £600 £538 £675
Scotland median daily rate £375 £400 £331
% change year-on-year -6.25% +21.03% -5.57%
Number of hourly rates quoted 0 1 0
Edinburgh median hourly rate - £30.00 -
Scotland median hourly rate - £13.00 £14.00
% change year-on-year - -7.14% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for common skills.

All General Skills
Edinburgh
Contract vacancies with a requirement for common skills 1,414 1,519 842
As % of all contract IT jobs advertised in Edinburgh 49.79% 51.70% 43.25%
Number of daily rates quoted 650 802 489
Edinburgh median daily rate £425 £413 £425
Median daily rate % change year-on-year +3.03% -2.94% +6.25%
10th Percentile £307 £290 £295
90th Percentile £575 £550 £538
Scotland median daily rate £425 £400 £400
% change year-on-year +6.25% - +4.17%
Number of hourly rates quoted 6 5 4
Edinburgh median hourly rate £42.50 £16.86 £27.75
Median hourly rate % change year-on-year +152.08% -39.24% +52.05%
10th Percentile £24.75 £10.93 £19.35
90th Percentile £44.27 £28.00 £48.59
Scotland median hourly rate £30.00 £30.00 £32.00
% change year-on-year - -6.25% +1.59%

Marketing
Job Vacancy Trend in Edinburgh

Job postings citing Marketing as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for Marketing in Edinburgh

Marketing
Contractor Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Edinburgh.

Contractor daily rate trend for Marketing in Edinburgh

Marketing
Contractor Daily Rate Histogram in Edinburgh

The daily rate distribution of IT jobs citing Marketing in Edinburgh over the 6 months to 17 December 2018.

Contractor daily rate histogram for Marketing in Edinburgh

Marketing
Contractor Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Edinburgh.

Contractor hourly rate trend for Marketing in Edinburgh

For the 6 months to 17 December 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Edinburgh region with a requirement for Marketing.

1 15 (41.67%) Finance
2 13 (36.11%) Agile Software Development
3 11 (30.56%) Analytics
4 10 (27.78%) Google Analytics
4 10 (27.78%) Google
4 10 (27.78%) JavaScript
5 8 (22.22%) SQL
5 8 (22.22%) SEO
5 8 (22.22%) Content Management
5 8 (22.22%) Digital Marketing
6 7 (19.44%) Project Management
6 7 (19.44%) HTML
6 7 (19.44%) CSS
6 7 (19.44%) Prototyping
7 6 (16.67%) CMS
8 5 (13.89%) Stakeholder Management
8 5 (13.89%) AdWords
9 4 (11.11%) Content Marketing
9 4 (11.11%) Creative Thinking
9 4 (11.11%) Strategic Thinking
9 4 (11.11%) Decision-Making
9 4 (11.11%) Microsoft Excel
9 4 (11.11%) Banking
9 4 (11.11%) Web Analytics
9 4 (11.11%) Degree
9 4 (11.11%) Visualisation
9 4 (11.11%) Social Media
9 4 (11.11%) Data Visualisation
9 4 (11.11%) Tableau
10 3 (8.33%) Node.js

Marketing
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (16.67%) CMS
2 2 (5.56%) SharePoint
3 1 (2.78%) Sitecore CMS
Applications
1 4 (11.11%) Microsoft Excel
2 2 (5.56%) Chatbot
2 2 (5.56%) Microsoft PowerPoint
Business Applications
1 3 (8.33%) SessionCam
1 3 (8.33%) WebTrends
2 1 (2.78%) Eloqua
Cloud Services
1 10 (27.78%) Google Analytics
2 5 (13.89%) AdWords
3 3 (8.33%) Amazon AWS
3 3 (8.33%) Cloud Computing
3 3 (8.33%) Google Tag Manager
4 2 (5.56%) Amazon EC2
4 2 (5.56%) Amazon EMR
4 2 (5.56%) Amazon S3
4 2 (5.56%) SaaS
5 1 (2.78%) GitHub
Database & Business Intelligence
1 2 (5.56%) Big Data
1 2 (5.56%) MySQL
1 2 (5.56%) NoSQL
1 2 (5.56%) RDBMS
1 2 (5.56%) Relational Database
Development Applications
1 2 (5.56%) Git (software)
1 2 (5.56%) JIRA
2 1 (2.78%) Hudson
2 1 (2.78%) Jenkins
General
1 15 (41.67%) Finance
2 4 (11.11%) Banking
3 3 (8.33%) Publishing
4 2 (5.56%) Electronics
4 2 (5.56%) Manufacturing
4 2 (5.56%) Telecoms
5 1 (2.78%) Front Office
5 1 (2.78%) Investment Banking
Job Titles
1 5 (13.89%) Analyst
2 4 (11.11%) Developer
3 3 (8.33%) Architect
3 3 (8.33%) Content Designer
3 3 (8.33%) Coordinator
3 3 (8.33%) Designer
4 2 (5.56%) Data Scientist
4 2 (5.56%) Digital Analyst
4 2 (5.56%) Full Stack Developer
4 2 (5.56%) JavaScript Developer
4 2 (5.56%) Marketing Manager
4 2 (5.56%) PowerPoint Expert
4 2 (5.56%) Senior Data Scientist
4 2 (5.56%) Technical Architect
4 2 (5.56%) Technical Writer
5 1 (2.78%) Android Engineer
5 1 (2.78%) Marketing Administrator
5 1 (2.78%) Marketing Communications Manager
5 1 (2.78%) Mobile Engineer
5 1 (2.78%) SEO Specialist
Libraries, Frameworks & Software Standards
1 7 (19.44%) CSS
1 7 (19.44%) HTML
2 3 (8.33%) Node.js
2 3 (8.33%) React
3 2 (5.56%) AngularJS
3 2 (5.56%) CSS3
3 2 (5.56%) HTML5
3 2 (5.56%) Natural Language Processing
3 2 (5.56%) RESTful
3 2 (5.56%) Twitter Bootstrap
4 1 (2.78%) .NET
4 1 (2.78%) .NET Core
4 1 (2.78%) ASP.NET Web API
Miscellaneous
1 4 (11.11%) Social Media
2 3 (8.33%) Analytical Skills
3 2 (5.56%) Algorithms
3 2 (5.56%) User Experience
4 1 (2.78%) e-Learning
4 1 (2.78%) Greenfield Project
4 1 (2.78%) Mobile App
Operating Systems
1 1 (2.78%) Android
1 1 (2.78%) Apple iOS
1 1 (2.78%) Unix
Processes & Methodologies
1 13 (36.11%) Agile Software Development
2 11 (30.56%) Analytics
3 8 (22.22%) Content Management
3 8 (22.22%) Digital Marketing
3 8 (22.22%) SEO
4 7 (19.44%) Project Management
4 7 (19.44%) Prototyping
5 5 (13.89%) Stakeholder Management
6 4 (11.11%) Content Marketing
6 4 (11.11%) Creative Thinking
6 4 (11.11%) Data Visualisation
6 4 (11.11%) Decision-Making
6 4 (11.11%) Strategic Thinking
6 4 (11.11%) Visualisation
6 4 (11.11%) Web Analytics
7 3 (8.33%) Continuous Integration
7 3 (8.33%) Copywriting
7 3 (8.33%) Data Science
7 3 (8.33%) Data-Driven Decision Making
7 3 (8.33%) Tag Management
Programming Languages
1 10 (27.78%) JavaScript
2 8 (22.22%) SQL
3 3 (8.33%) Python
4 2 (5.56%) R
5 1 (2.78%) C#
5 1 (2.78%) Scala
Qualifications
1 4 (11.11%) Degree
2 2 (5.56%) PhD
Quality Assurance & Compliance
1 1 (2.78%) Disclosure Scotland
1 1 (2.78%) QA
System Software
1 1 (2.78%) Docker
Systems Management
1 1 (2.78%) Kubernetes
1 1 (2.78%) TeamSite
Vendors
1 10 (27.78%) Google
2 4 (11.11%) Tableau
3 3 (8.33%) Adobe
3 3 (8.33%) AppDynamics
3 3 (8.33%) DoubleClick
3 3 (8.33%) Facebook
3 3 (8.33%) Tealeaf
3 3 (8.33%) Tealium
4 2 (5.56%) Oracle
4 2 (5.56%) SAP
5 1 (2.78%) Sitecore
5 1 (2.78%) Xamarin