Period
to 29 November 2020

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Edinburgh. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 29 November 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Scotland > Edinburgh
6 months to
29 Nov 2020
Same period 2019 Same period 2018
Rank 56 68 97
Rank change year-on-year +12 +29 +20
Contract jobs citing Marketing 9 40 39
As % of all contract jobs advertised in Edinburgh 1.13% 2.04% 1.37%
As % of the General category 1.68% 3.34% 2.33%
Number of daily rates quoted 5 18 23
Median daily rate £250 £318 £375
Median daily rate % change year-on-year -21.26% -15.33% +4.17%
10th Percentile £223 £128 £201
90th Percentile £488 £491 £595
Scotland median daily rate £410 £400 £375
% change year-on-year +2.50% +6.67% -6.25%
Number of hourly rates quoted 0 0 1
Median hourly rate - - £12.17
Scotland median hourly rate - £17.50 £12.17
% change year-on-year - +43.80% -6.38%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for common skills.

All General Skills
Edinburgh
Contract vacancies with a requirement for common skills 536 1,198 1,677
As % of all contract IT jobs advertised in Edinburgh 67.25% 61.15% 58.78%
Number of daily rates quoted 343 535 782
Median daily rate £425 £450 £425
Median daily rate % change year-on-year -5.56% +5.88% +6.25%
10th Percentile £208 £240 £235
90th Percentile £575 £600 £563
Scotland median daily rate £425 £425 £400
% change year-on-year - +6.25% -
Number of hourly rates quoted 3 9 12
Median hourly rate £12.25 £35.00 £35.00
Median hourly rate % change year-on-year -65.00% - +191.67%
10th Percentile £12.13 £16.23 £12.58
90th Percentile £30.48 £52.50 £44.27
Median hourly rate £30.00 £22.50 £25.00
% change year-on-year +33.33% -10.00% +31.58%

Marketing
Job Vacancy Trend in Edinburgh

Job postings citing Marketing as a proportion of all IT jobs advertised in Edinburgh.

Job vacancy trend for Marketing in Edinburgh

Marketing
Contractor Daily Rate Trend in Edinburgh

3-month moving average daily rate quoted in jobs citing Marketing in Edinburgh.

Daily rate trend for Marketing in Edinburgh

Marketing
Daily Rate Histogram in Edinburgh

Daily rate distribution for jobs citing Marketing in Edinburgh over the 6 months to 29 November 2020.

Daily rate histogram for Marketing in Edinburgh

Marketing
Contractor Hourly Rate Trend in Edinburgh

3-month moving average hourly rates quoted in jobs citing Marketing in Edinburgh.

Hourly rate trend for Marketing in Edinburgh

For the 6 months to 29 November 2020, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Edinburgh region with a requirement for Marketing.

1 6 (66.67%) Agile Software Development
2 5 (55.56%) Stakeholder Management
2 5 (55.56%) Analytics
2 5 (55.56%) User Experience
2 5 (55.56%) Public Sector
3 3 (33.33%) Banking
3 3 (33.33%) Retail
3 3 (33.33%) Finance
3 3 (33.33%) Advertising
3 3 (33.33%) Investment Banking
3 3 (33.33%) Retail Banking
3 3 (33.33%) Corporate Banking
3 3 (33.33%) Wealth Management
4 2 (22.22%) Digital Marketing
4 2 (22.22%) Publishing
4 2 (22.22%) Product Management
4 2 (22.22%) Information Architecture
4 2 (22.22%) Waterfall
4 2 (22.22%) Continuous Improvement
4 2 (22.22%) Digital Media
4 2 (22.22%) Intranet
4 2 (22.22%) CMS
4 2 (22.22%) Scrum
4 2 (22.22%) Programme Management
4 2 (22.22%) Project Delivery
4 2 (22.22%) Backlog Management
4 2 (22.22%) Sprint Backlog
4 2 (22.22%) Content Strategy
4 2 (22.22%) Product Roadmap
4 2 (22.22%) User Stories

Marketing
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (22.22%) CMS
2 1 (11.11%) SharePoint
2 1 (11.11%) Umbraco
Communications & Networking
1 2 (22.22%) Intranet
General
1 5 (55.56%) Public Sector
2 3 (33.33%) Advertising
2 3 (33.33%) Banking
2 3 (33.33%) Corporate Banking
2 3 (33.33%) Finance
2 3 (33.33%) Investment Banking
2 3 (33.33%) Retail
2 3 (33.33%) Retail Banking
3 2 (22.22%) Publishing
4 1 (11.11%) Legal
Job Titles
1 3 (33.33%) Project Manager
2 2 (22.22%) Communications Project Manager
2 2 (22.22%) Content Designer
2 2 (22.22%) Data Processing Manager
2 2 (22.22%) Designer
3 1 (11.11%) Product Manager
3 1 (11.11%) Product Owner
Miscellaneous
1 5 (55.56%) User Experience
2 2 (22.22%) Digital Media
3 1 (11.11%) Analytical Skills
3 1 (11.11%) Management Information System
Processes & Methodologies
1 6 (66.67%) Agile Software Development
2 5 (55.56%) Analytics
2 5 (55.56%) Stakeholder Management
3 3 (33.33%) Wealth Management
4 2 (22.22%) Backlog Management
4 2 (22.22%) Content Strategy
4 2 (22.22%) Contingency Planning
4 2 (22.22%) Continuous Improvement
4 2 (22.22%) Digital Marketing
4 2 (22.22%) Information Architecture
4 2 (22.22%) Product Management
4 2 (22.22%) Product Roadmap
4 2 (22.22%) Programme Management
4 2 (22.22%) Project Delivery
4 2 (22.22%) Scrum
4 2 (22.22%) Service Design
4 2 (22.22%) Sprint Backlog
4 2 (22.22%) User Stories
4 2 (22.22%) Waterfall
5 1 (11.11%) Content Development