The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Edinburgh. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 3 months to 29 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Scotland > Edinburgh
3 months to
29 Jun 2017
Same period 2016 Same period 2015
Rank 75 88 61
Rank change year-on-year +13 -27  
Contract jobs citing Marketing 8 10 27
As % of all contract IT jobs advertised in Edinburgh 0.65% 0.74% 1.88%
As % of the General category 1.29% 1.29% 2.83%
Number of daily rates quoted 6 7 15
Edinburgh median daily rate £293 £338 £300
Median daily rate % change year-on-year -13.33% +12.50%  
10th Percentile £138 £130 £267
90th Percentile £338 £563 £450
Scotland median daily rate £375 £344 £300
% change year-on-year +9.09% +14.58%  
Number of hourly rates quoted 0 0 0
Edinburgh median hourly rate - - -
Scotland median hourly rate - - -

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for common skills.

General Skills
Edinburgh
Contract job vacancies with a requirement for common skills 622 778 955
As % of all contract IT job vacancies advertised in Edinburgh 50.49% 57.25% 66.60%
Number of daily rates quoted 624 728 918
Edinburgh median daily rate £400 £424 £375
Median daily rate % change year-on-year -5.66% +13.06%  
10th Percentile £250 £296 £288
90th Percentile £620 £538 £500
Scotland median daily rate £400 £400 £375
% change year-on-year - +6.66%  
Number of hourly rates quoted 3 0 9
Edinburgh median hourly rate £9.65 - £10.30
10th Percentile £9.33 - £9.25
90th Percentile £10.80 - £18.08
Scotland median hourly rate £30.00 £9.88 £30.00
% change year-on-year +203.79% -67.08%  

Marketing
Job Vacancy Trend in Edinburgh

Job postings citing Marketing as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for Marketing in Edinburgh

Marketing
Contractor Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Edinburgh.

Contractor daily rate trend for Marketing in Edinburgh

Marketing
Contractor Daily Rate Histogram in Edinburgh

The daily rate distribution of IT jobs citing Marketing in Edinburgh over the 3 months to 29 June 2017.

Contractor daily rate histogram for Marketing in Edinburgh

Marketing
Contractor Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Edinburgh.

Contractor hourly rate trend for Marketing in Edinburgh

For the 6 months to 29 June 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Marketing.

1 7 (36.84%) SQL
1 7 (36.84%) Analytics
2 5 (26.32%) SAS
2 5 (26.32%) Stakeholder Management
3 4 (21.05%) Data Modelling
3 4 (21.05%) Digital Marketing
4 3 (15.79%) Greenfield Project
4 3 (15.79%) Risk Management
4 3 (15.79%) Finance
4 3 (15.79%) Asset Management
4 3 (15.79%) Data Management
4 3 (15.79%) Degree
4 3 (15.79%) Agile Software Development
5 2 (10.53%) Banking
5 2 (10.53%) Mathematics
5 2 (10.53%) Economics
5 2 (10.53%) Business Analysis
5 2 (10.53%) Statistical Analysis
5 2 (10.53%) Statistics
5 2 (10.53%) Legal
5 2 (10.53%) Change Management
5 2 (10.53%) MATLAB
5 2 (10.53%) Project Management
5 2 (10.53%) Scrum
5 2 (10.53%) .NET
5 2 (10.53%) Numerate Degree
5 2 (10.53%) Credit Risk Analytics
5 2 (10.53%) Risk Analytics
5 2 (10.53%) Regulatory Compliance
5 2 (10.53%) Marketing Analytics

Marketing
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (26.32%) SAS
2 1 (5.26%) ArcGIS
Applications
1 1 (5.26%) Microsoft Excel
1 1 (5.26%) Microsoft PowerPoint
Cloud Services
1 1 (5.26%) Google Analytics
Database & Business Intelligence
1 1 (5.26%) Data Mining
1 1 (5.26%) GIS
1 1 (5.26%) Spatial Data
1 1 (5.26%) SQL Server
General
1 3 (15.79%) Finance
2 2 (10.53%) Banking
2 2 (10.53%) Legal
3 1 (5.26%) Advertising
Job Titles
1 7 (36.84%) Analyst
2 3 (15.79%) Developer
3 2 (10.53%) Business Analyst
3 2 (10.53%) Consultant
3 2 (10.53%) Data Analytics Analyst
3 2 (10.53%) Project Manager
3 2 (10.53%) Report Analyst
3 2 (10.53%) SAS Analyst
3 2 (10.53%) SQL Developer
4 1 (5.26%) Communications Manager
4 1 (5.26%) Credit Analyst
4 1 (5.26%) Customer Insight Analyst
4 1 (5.26%) Data Business Analyst
4 1 (5.26%) Full Stack Developer
4 1 (5.26%) GIS Specialist
4 1 (5.26%) Head of Strategy
4 1 (5.26%) Insight Analyst
4 1 (5.26%) Marketing Manager
4 1 (5.26%) Technical Business Analyst
4 1 (5.26%) User Experience Researcher
Libraries, Frameworks & Software Standards
1 2 (10.53%) .NET
2 1 (5.26%) ASP.NET
2 1 (5.26%) ASP.NET MVC
Miscellaneous
1 3 (15.79%) Greenfield Project
2 2 (10.53%) Credit Risk
2 2 (10.53%) User Experience
3 1 (5.26%) Blog
3 1 (5.26%) Freedom of Information
3 1 (5.26%) Freedom of Information Act
3 1 (5.26%) Photography
3 1 (5.26%) Social Media
Processes & Methodologies
1 7 (36.84%) Analytics
2 5 (26.32%) Stakeholder Management
3 4 (21.05%) Data Modelling
3 4 (21.05%) Digital Marketing
4 3 (15.79%) Agile Software Development
4 3 (15.79%) Asset Management
4 3 (15.79%) Data Management
4 3 (15.79%) Risk Management
5 2 (10.53%) Business Analysis
5 2 (10.53%) Change Management
5 2 (10.53%) Economics
5 2 (10.53%) Marketing Analytics
5 2 (10.53%) Mathematics
5 2 (10.53%) Predictive Modelling
5 2 (10.53%) Project Management
5 2 (10.53%) Risk Analytics
5 2 (10.53%) Scrum
5 2 (10.53%) Stakeholder Engagement
5 2 (10.53%) Statistical Analysis
5 2 (10.53%) Statistics
Programming Languages
1 7 (36.84%) SQL
2 2 (10.53%) MATLAB
3 1 (5.26%) C#
3 1 (5.26%) Java
Qualifications
1 3 (15.79%) Degree
2 2 (10.53%) Numerate Degree
Quality Assurance & Compliance
1 1 (5.26%) Disclosure Scotland
1 1 (5.26%) QA
Vendors
1 2 (10.53%) Twitter
1 2 (10.53%) Vermilion
2 1 (5.26%) ESRI
2 1 (5.26%) Facebook
2 1 (5.26%) Google
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