Period
to 25 September 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Edinburgh. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 25 September 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Scotland > Edinburgh
6 months to
25 Sep 2018
Same period 2017 Same period 2016
Rank 109 106 113
Rank change year-on-year -3 +7 -22
Contract jobs citing Marketing 34 23 20
As % of all contract IT jobs advertised in Edinburgh 1.15% 0.86% 0.85%
As % of the General category 2.32% 1.62% 1.57%
Number of daily rates quoted 18 14 15
Edinburgh median daily rate £362 £325 £413
Median daily rate % change year-on-year +11.23% -21.21% +37.50%
10th Percentile £187 £167 £130
90th Percentile £590 £538 £508
Scotland median daily rate £395 £400 £344
% change year-on-year -1.25% +16.36% +16.53%
Number of hourly rates quoted 1 1 0
Edinburgh median hourly rate £12.17 £30.00 -
Median hourly rate % change year-on-year -59.43% - -
Scotland median hourly rate £12.17 £13.00 £14.00
% change year-on-year -6.38% -7.14% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for common skills.

All General Skills
Edinburgh
Contract vacancies with a requirement for common skills 1,465 1,417 1,273
As % of all contract IT jobs advertised in Edinburgh 49.38% 53.09% 53.85%
Number of daily rates quoted 693 780 698
Edinburgh median daily rate £425 £400 £425
Median daily rate % change year-on-year +6.25% -5.88% +11.84%
10th Percentile £299 £263 £288
90th Percentile £550 £575 £538
Scotland median daily rate £413 £400 £400
% change year-on-year +3.13% - +6.67%
Number of hourly rates quoted 11 6 2
Edinburgh median hourly rate £17.00 £11.50 £27.75
Median hourly rate % change year-on-year +47.83% -58.56% +81.91%
10th Percentile £10.88 £9.85 £21.18
90th Percentile £44.27 £26.25 £38.73
Scotland median hourly rate £19.00 £28.80 £16.50
% change year-on-year -34.03% +74.55% -45.00%

Marketing
Job Vacancy Trend in Edinburgh

Job postings citing Marketing as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for Marketing in Edinburgh

Marketing
Contractor Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Edinburgh.

Contractor daily rate trend for Marketing in Edinburgh

Marketing
Contractor Daily Rate Histogram in Edinburgh

The daily rate distribution of IT jobs citing Marketing in Edinburgh over the 6 months to 25 September 2018.

Contractor daily rate histogram for Marketing in Edinburgh

Marketing
Contractor Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Edinburgh.

Contractor hourly rate trend for Marketing in Edinburgh

For the 6 months to 25 September 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Edinburgh region with a requirement for Marketing.

1 14 (41.18%) Finance
2 10 (29.41%) Agile Software Development
2 10 (29.41%) Analytics
3 9 (26.47%) Google Analytics
3 9 (26.47%) Google
3 9 (26.47%) HTML
4 8 (23.53%) JavaScript
4 8 (23.53%) CSS
4 8 (23.53%) SEO
4 8 (23.53%) CMS
4 8 (23.53%) Content Management
5 5 (14.71%) Banking
5 5 (14.71%) SQL
5 5 (14.71%) Digital Marketing
5 5 (14.71%) AdWords
5 5 (14.71%) Prototyping
6 4 (11.76%) Creative Thinking
6 4 (11.76%) Strategic Thinking
6 4 (11.76%) Decision-Making
6 4 (11.76%) Content Marketing
6 4 (11.76%) Analytical Skills
6 4 (11.76%) React
6 4 (11.76%) Microsoft Excel
6 4 (11.76%) Adobe
6 4 (11.76%) Stakeholder Management
7 3 (8.82%) DoubleClick
7 3 (8.82%) Web Analytics
7 3 (8.82%) Python
7 3 (8.82%) WebTrends
7 3 (8.82%) AppDynamics

Marketing
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (23.53%) CMS
2 1 (2.94%) Drupal
2 1 (2.94%) SharePoint
2 1 (2.94%) Sitecore CMS
2 1 (2.94%) WordPress
Applications
1 4 (11.76%) Microsoft Excel
2 2 (5.88%) Chatbot
2 2 (5.88%) Microsoft PowerPoint
2 2 (5.88%) Photoshop
Business Applications
1 3 (8.82%) SessionCam
1 3 (8.82%) WebTrends
2 1 (2.94%) Eloqua
Cloud Services
1 9 (26.47%) Google Analytics
2 5 (14.71%) AdWords
3 3 (8.82%) Google Tag Manager
4 2 (5.88%) Amazon AWS
4 2 (5.88%) Amazon EC2
4 2 (5.88%) Amazon EMR
4 2 (5.88%) Amazon S3
4 2 (5.88%) Cloud Computing
4 2 (5.88%) SaaS
Database & Business Intelligence
1 2 (5.88%) Big Data
1 2 (5.88%) RDBMS
1 2 (5.88%) Relational Database
2 1 (2.94%) MongoDB
2 1 (2.94%) NoSQL
Development Applications
1 2 (5.88%) Git (software)
1 2 (5.88%) JIRA
General
1 14 (41.18%) Finance
2 5 (14.71%) Banking
3 2 (5.88%) Electronics
3 2 (5.88%) Manufacturing
3 2 (5.88%) Multimedia
3 2 (5.88%) Telecoms
4 1 (2.94%) Front Office
Job Titles
1 4 (11.76%) Coordinator
1 4 (11.76%) Developer
2 3 (8.82%) Analyst
2 3 (8.82%) Architect
2 3 (8.82%) Designer
3 2 (5.88%) Data Scientist
3 2 (5.88%) Digital Analyst
3 2 (5.88%) Digital Designer
3 2 (5.88%) JavaScript Developer
3 2 (5.88%) PowerPoint Expert
3 2 (5.88%) Project Coordinator
3 2 (5.88%) Senior Data Scientist
3 2 (5.88%) Technical Architect
3 2 (5.88%) UI Designer
4 1 (2.94%) Content Designer
4 1 (2.94%) Digital Analytics Analyst
4 1 (2.94%) Google Analytics Analyst
4 1 (2.94%) Google Analytics Web Analyst
4 1 (2.94%) Marketing Administrator
4 1 (2.94%) React Developer
Libraries, Frameworks & Software Standards
1 9 (26.47%) HTML
2 8 (23.53%) CSS
3 4 (11.76%) React
4 3 (8.82%) AngularJS
5 2 (5.88%) Natural Language Processing
5 2 (5.88%) RESTful
6 1 (2.94%) Django
6 1 (2.94%) Node.js
6 1 (2.94%) React Native
Miscellaneous
1 4 (11.76%) Analytical Skills
2 2 (5.88%) Algorithms
2 2 (5.88%) Computer Science
2 2 (5.88%) Motion Graphics
3 1 (2.94%) Social Media
3 1 (2.94%) User Experience
Operating Systems
1 1 (2.94%) Windows
Processes & Methodologies
1 10 (29.41%) Agile Software Development
1 10 (29.41%) Analytics
2 8 (23.53%) Content Management
2 8 (23.53%) SEO
3 5 (14.71%) Digital Marketing
3 5 (14.71%) Prototyping
4 4 (11.76%) Content Marketing
4 4 (11.76%) Creative Thinking
4 4 (11.76%) Decision-Making
4 4 (11.76%) Stakeholder Management
4 4 (11.76%) Strategic Thinking
5 3 (8.82%) Data Visualisation
5 3 (8.82%) Data-Driven Decision Making
5 3 (8.82%) Marketing Strategy
5 3 (8.82%) Tag Management
5 3 (8.82%) Visualisation
5 3 (8.82%) Web Analytics
6 2 (5.88%) Data Science
6 2 (5.88%) Problem-Solving
6 2 (5.88%) Typography
Programming Languages
1 8 (23.53%) JavaScript
2 5 (14.71%) SQL
3 3 (8.82%) Python
4 2 (5.88%) R
5 1 (2.94%) Ruby
Qualifications
1 2 (5.88%) PhD
2 1 (2.94%) Degree
Quality Assurance & Compliance
1 1 (2.94%) Disclosure Scotland
1 1 (2.94%) QA
Systems Management
1 1 (2.94%) TeamSite
Vendors
1 9 (26.47%) Google
2 4 (11.76%) Adobe
3 3 (8.82%) AppDynamics
3 3 (8.82%) DoubleClick
3 3 (8.82%) Facebook
3 3 (8.82%) Tableau
3 3 (8.82%) Tealeaf
3 3 (8.82%) Tealium
4 2 (5.88%) SAP
5 1 (2.94%) Sitecore