Period
to 22 October 2017

The following table provides summary statistics for contract job vacancies advertised in Hampshire with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 22 October 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
South East > Hampshire
6 months to
22 Oct 2017
Same period 2016 Same period 2015
Rank 150 161 180
Rank change year-on-year +11 +19 -13
Contract jobs citing SEO 4 8 11
As % of all contract IT jobs advertised in Hampshire 0.12% 0.21% 0.25%
As % of the Processes & Methodologies category 0.14% 0.26% 0.30%
Number of daily rates quoted 1 4 1
Hampshire median daily rate £400 £273 £295
Median daily rate % change year-on-year +46.79% -7.63% +18.00%
South East median daily rate £300 £290 £256
% change year-on-year +3.45% +13.17% -16.67%
Number of hourly rates quoted 0 0 0
Hampshire median hourly rate - - -
South East median hourly rate £29.00 £21.00 £38.00
% change year-on-year +38.10% -44.74% +137.50%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Hampshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Hampshire
Contract vacancies with a requirement for process or methodology skills 2782 3092 3688
As % of all contract IT jobs advertised in Hampshire 80.17% 80.90% 83.29%
Number of daily rates quoted 1671 1994 2300
Hampshire median daily rate £400 £400 £380
Median daily rate % change year-on-year - +5.26% +5.26%
10th Percentile £250 £250 £263
90th Percentile £538 £550 £513
South East median daily rate £425 £400 £390
% change year-on-year +6.25% +2.56% +6.12%
Number of hourly rates quoted 116 169 191
Hampshire median hourly rate £40.00 £38.00 £27.50
Median hourly rate % change year-on-year +5.26% +38.18% +5.77%
10th Percentile £12.24 £12.50 £12.50
90th Percentile £47.50 £57.75 £47.25
South East median hourly rate £23.14 £24.06 £24.00
% change year-on-year -3.82% +0.25% +37.14%

SEO
Job Vacancy Trend in Hampshire

Job postings citing SEO as a percentage of all IT jobs advertised in Hampshire.

Job vacancy trend for SEO in Hampshire

SEO
Contractor Daily Rate Trend in Hampshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Hampshire.

Contractor daily rate trend for SEO in Hampshire

SEO
Contractor Hourly Rate Trend in Hampshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in Hampshire.

Contractor hourly rate trend for SEO in Hampshire

SEO
Contract Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Hampshire region over the 6 months to 22 October 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Basingstoke -17 2 - -
Havant - 1 - -
SEO
South East

For the 6 months to 22 October 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Hampshire region with a requirement for SEO.

1 2 (50.00%) C#
1 2 (50.00%) Pharmaceutical
1 2 (50.00%) MVC
1 2 (50.00%) Manufacturing
1 2 (50.00%) Web Design
1 2 (50.00%) Web Services
1 2 (50.00%) Data Management
1 2 (50.00%) Life Science
1 2 (50.00%) Digital Marketing
1 2 (50.00%) Marketing
1 2 (50.00%) Web Development
1 2 (50.00%) Degree
1 2 (50.00%) Social Media
1 2 (50.00%) Web Marketing
1 2 (50.00%) Analytical Skills
1 2 (50.00%) Brand Awareness
1 2 (50.00%) Lead Generation
1 2 (50.00%) Multichannel Marketing
1 2 (50.00%) Social Media Analytics
1 2 (50.00%) Master's Degree
1 2 (50.00%) Marketing Automation
2 1 (25.00%) Wireframes
2 1 (25.00%) Front End Development
2 1 (25.00%) HTML5
2 1 (25.00%) AngularJS
2 1 (25.00%) ASP.NET Web API
2 1 (25.00%) Octopus Deploy
2 1 (25.00%) Mentoring
2 1 (25.00%) JSON
2 1 (25.00%) jQuery

SEO
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Development Applications
1 1 (25.00%) Git (software)
1 1 (25.00%) Octopus Deploy
1 1 (25.00%) TeamCity
General
1 2 (50.00%) Brand Awareness
1 2 (50.00%) Manufacturing
1 2 (50.00%) Marketing
1 2 (50.00%) Pharmaceutical
Job Titles
1 2 (50.00%) Developer
1 2 (50.00%) Digital Marketing Manager
1 2 (50.00%) Marketing Manager
2 1 (25.00%) .NET Developer
2 1 (25.00%) Front End Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 2 (50.00%) Web Services
2 1 (25.00%) .NET
2 1 (25.00%) Ajax
2 1 (25.00%) AngularJS
2 1 (25.00%) ASP.NET
2 1 (25.00%) ASP.NET MVC
2 1 (25.00%) ASP.NET Web API
2 1 (25.00%) CSS
2 1 (25.00%) HTML
2 1 (25.00%) HTML5
2 1 (25.00%) jQuery
2 1 (25.00%) JSON
Miscellaneous
1 2 (50.00%) Analytical Skills
1 2 (50.00%) Life Science
1 2 (50.00%) Social Media
2 1 (25.00%) W3C
Processes & Methodologies
1 2 (50.00%) Data Management
1 2 (50.00%) Digital Marketing
1 2 (50.00%) Lead Generation
1 2 (50.00%) Marketing Automation
1 2 (50.00%) Multichannel Marketing
1 2 (50.00%) MVC
1 2 (50.00%) Social Media Analytics
1 2 (50.00%) Web Design
1 2 (50.00%) Web Development
1 2 (50.00%) Web Marketing
2 1 (25.00%) Agile Software Development
2 1 (25.00%) Front End Development
2 1 (25.00%) Mentoring
2 1 (25.00%) Pair Programming
2 1 (25.00%) Scrum
2 1 (25.00%) TDD
2 1 (25.00%) Wireframes
Programming Languages
1 2 (50.00%) C#
2 1 (25.00%) JavaScript
2 1 (25.00%) SQL
Qualifications
1 2 (50.00%) Degree
1 2 (50.00%) Master's Degree