The following table provides summary statistics for contract job vacancies advertised in Hampshire with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 3 months to 22 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
South East / Hampshire
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 104 - 110
Rank change year-on-year - 0  
Contract jobs citing SEO 2 0 9
As % of all contract IT jobs advertised in Hampshire 0.11% - 0.42%
As % of the Processes & Methodologies category 0.14% - 0.50%
Number of daily rates quoted 1 0 4
Median daily rate £370 - £225
UK excluding London median daily rate £325 £350 £275
% change year-on-year -7.14% +27.27%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £29.00 £19.61 £12.50
% change year-on-year +47.88% +56.88%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Hampshire with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Hampshire
Contract job vacancies with a requirement for process and methodology skills 1455 1611 1798
As % of all contract IT job vacancies advertised in Hampshire 81.19% 80.15% 83.94%
Number of daily rates quoted 861 1026 1158
Median daily rate £413 £400 £375
Median daily rate % change year-on-year +3.12% +6.66%  
90% offered a daily rate of more than £275 £290 £275
10% offered a daily rate of more than £550 £525 £477
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 80 82 92
Median hourly rate £42.50 £40.00 £32.50
Median hourly rate % change year-on-year +6.25% +23.07%  
90% offered a hourly rate of more than £13.00 £15.00 £12.50
10% offered a hourly rate of more than £50.15 £57.50 £46.10
UK excluding London median hourly rate £33.50 £28.50 £30.00
% change year-on-year +17.54% -5.00%  

SEO
Job Vacancy Trend in Hampshire

The job posting trend of jobs advertised in Hampshire citing SEO as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Hampshire

SEO
Contractor Daily Rate Trend in Hampshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Hampshire.

Contractor daily rate trend for SEO in Hampshire

SEO
Contractor Hourly Rate Trend in Hampshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in Hampshire.

Contractor hourly rate trend for SEO in Hampshire

SEO
Contract Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Hampshire region over the 3 months to 22 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Havant - 1 - -
Southampton - 1 £370 -
SEO
South East

For the 6 months to 22 June 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Hampshire region with a requirement for SEO.

1 6 (85.71%) HTML
1 6 (85.71%) JavaScript
1 6 (85.71%) CSS
1 6 (85.71%) HTML5
1 6 (85.71%) CSS3
1 6 (85.71%) Front End Development
2 5 (71.43%) Content Management
3 4 (57.14%) Sitecore CMS
3 4 (57.14%) Sitecore
3 4 (57.14%) CMS
3 4 (57.14%) Cross-Browser Compatibility
3 4 (57.14%) Cross-Browser Testing
3 4 (57.14%) User Experience
4 2 (28.57%) Node.js
4 2 (28.57%) React
4 2 (28.57%) Sass
4 2 (28.57%) LESS
4 2 (28.57%) AngularJS
4 2 (28.57%) Agile Software Development
5 1 (14.29%) Content Development
5 1 (14.29%) Content Marketing
5 1 (14.29%) Brand Awareness
5 1 (14.29%) Marketing
5 1 (14.29%) Web Development
5 1 (14.29%) Social Media
5 1 (14.29%) Publishing
5 1 (14.29%) Project Management

SEO
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (57.14%) CMS
1 4 (57.14%) Sitecore CMS
General
1 1 (14.29%) Brand Awareness
1 1 (14.29%) Marketing
1 1 (14.29%) Publishing
Job Titles
1 6 (85.71%) Developer
2 4 (57.14%) Front End Developer (Client-Side Developer)
3 3 (42.86%) JavaScript Developer
3 3 (42.86%) UX Developer
4 1 (14.29%) HTML Developer
4 1 (14.29%) Sitecore Developer
Libraries, Frameworks & Software Standards
1 6 (85.71%) CSS
1 6 (85.71%) CSS3
1 6 (85.71%) HTML
1 6 (85.71%) HTML5
2 2 (28.57%) AngularJS
2 2 (28.57%) LESS
2 2 (28.57%) Node.js
2 2 (28.57%) React
2 2 (28.57%) Sass
Miscellaneous
1 4 (57.14%) User Experience
2 1 (14.29%) Social Media
Processes & Methodologies
1 6 (85.71%) Front End Development
2 5 (71.43%) Content Management
3 4 (57.14%) Cross-Browser Compatibility
3 4 (57.14%) Cross-Browser Testing
4 2 (28.57%) Agile Software Development
5 1 (14.29%) Content Development
5 1 (14.29%) Content Marketing
5 1 (14.29%) Project Management
5 1 (14.29%) Web Development
Programming Languages
1 6 (85.71%) JavaScript
Vendors
1 4 (57.14%) Sitecore