Period
to 19 November 2017

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
England > South East
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 277 283 284
Rank change year-on-year +6 +1 +8
Contract jobs citing SEO 81 82 107
As % of all contract IT jobs advertised in the South East 0.49% 0.49% 0.55%
As % of the Processes & Methodologies category 0.59% 0.60% 0.68%
Number of daily rates quoted 38 42 49
South East median daily rate £300 £290 £275
Median daily rate % change year-on-year +3.45% +5.45% -10.57%
10th Percentile £139 £175 £163
90th Percentile £479 £413 £450
England median daily rate £375 £325 £350
% change year-on-year +15.38% -7.14% +7.69%
Number of hourly rates quoted 6 13 3
South East median hourly rate £29.00 £22.50 £36.00
Median hourly rate % change year-on-year +28.89% -37.50% +125.00%
10th Percentile £16.25 £18.16 £30.30
90th Percentile £36.75 £36.10 £41.30
England median hourly rate £29.00 £21.50 £36.67
% change year-on-year +34.88% -41.37% +16.41%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for process or methodology skills.

All Process and Methodology Skills
South East
Contract vacancies with a requirement for process or methodology skills 13737 13730 15709
As % of all contract IT jobs advertised in the South East 82.82% 82.62% 80.72%
Number of daily rates quoted 8241 8306 9370
South East median daily rate £425 £400 £390
Median daily rate % change year-on-year +6.25% +2.56% +4.00%
10th Percentile £263 £250 £255
90th Percentile £575 £563 £535
England median daily rate £450 £425 £422
% change year-on-year +5.88% +0.62% +5.60%
Number of hourly rates quoted 454 548 602
South East median hourly rate £23.00 £26.75 £26.55
Median hourly rate % change year-on-year -14.02% +0.75% +51.71%
10th Percentile £11.25 £12.00 £12.00
90th Percentile £50.00 £50.68 £48.75
England median hourly rate £23.75 £24.41 £22.50
% change year-on-year -2.70% +8.49% +18.42%

SEO
Job Vacancy Trend in the South East

Job postings citing SEO as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for SEO in the South East

SEO
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in the South East.

Contractor daily rate trend for SEO in the South East

SEO
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing SEO in the South East over the 6 months to 19 November 2017.

Contractor daily rate histogram for SEO in the South East

SEO
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in the South East.

Contractor hourly rate trend for SEO in the South East

SEO
Contractor Hourly Rate Histogram in the South East

The hourly rate distribution of IT jobs citing SEO in the South East over the 6 months to 19 November 2017.

Contractor hourly rate histogram for SEO in the South East

SEO
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the South East region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +9 56 £300 +9.09% 8
Berkshire +12 38 £300 +5.26% 2
Buckinghamshire -19 13 £283 +2.73% 2
West Sussex -13 9 £145 -50.85% 2
Middlesex +11 5 £475 -
Oxfordshire - 5 £300 - 4
Hampshire +2 4 £400 +46.79% 2
East Sussex 0 4 £344 -
Surrey -16 3 £206 +2.75% 2
SEO
England

For the 6 months to 19 November 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for SEO.

1 40 (49.38%) Marketing
2 38 (46.91%) Agile Software Development
3 28 (34.57%) HTML
4 26 (32.10%) Digital Marketing
5 24 (29.63%) Analytics
6 23 (28.40%) E-Commerce
7 20 (24.69%) JavaScript
7 20 (24.69%) CSS
7 20 (24.69%) Google
7 20 (24.69%) User Experience
8 19 (23.46%) Project Management
9 17 (20.99%) CMS
9 17 (20.99%) jQuery
10 15 (18.52%) Social Media
10 15 (18.52%) Pay per click
11 14 (17.28%) Customer-Centricity
12 13 (16.05%) HTML5
13 12 (14.81%) Google Analytics
13 12 (14.81%) Web Services
14 11 (13.58%) Ajax
14 11 (13.58%) Web Development
15 10 (12.35%) Web Analytics
15 10 (12.35%) Advertising
15 10 (12.35%) OO
15 10 (12.35%) B2C
16 9 (11.11%) Microsoft
16 9 (11.11%) PHP
16 9 (11.11%) Subversion
16 9 (11.11%) Microsoft PowerPoint
16 9 (11.11%) Drupal

SEO
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (20.99%) CMS
2 9 (11.11%) Drupal
3 7 (8.64%) WebSphere
4 6 (7.41%) Exchange Server 2010
4 6 (7.41%) MS Exchange
5 5 (6.17%) Oracle SOA Suite
5 5 (6.17%) WebLogic
5 5 (6.17%) WebSphere Application Server
6 4 (4.94%) WordPress
7 3 (3.70%) SharePoint
8 1 (1.23%) Sitefinity
Applications
1 9 (11.11%) Microsoft PowerPoint
2 7 (8.64%) Microsoft Excel
3 4 (4.94%) MS Visio
3 4 (4.94%) Photoshop
4 3 (3.70%) Microsoft Project
5 1 (1.23%) GIMP
5 1 (1.23%) OmniGraffle
Business Applications
1 4 (4.94%) WebTrends
2 3 (3.70%) Oracle CRM
2 3 (3.70%) Oracle CRM On Demand
3 1 (1.23%) Dynamics CRM
Cloud Services
1 12 (14.81%) Google Analytics
2 6 (7.41%) Office 365
3 5 (6.17%) Google Checkout
4 3 (3.70%) AdWords
5 2 (2.47%) Google Tag Manager
6 1 (1.23%) Adobe Analytics
Communications & Networking
1 6 (7.41%) DHCP
1 6 (7.41%) DNS
1 6 (7.41%) IP Telephony
1 6 (7.41%) Remote Desktop
2 4 (4.94%) Internet
Database & Business Intelligence
1 5 (6.17%) Endeca
2 4 (4.94%) MySQL
3 1 (1.23%) Data Mining
Development Applications
1 9 (11.11%) Git (software)
1 9 (11.11%) Subversion
2 7 (8.64%) Eclipse
3 6 (7.41%) JIRA
4 5 (6.17%) Ant
4 5 (6.17%) Hudson
4 5 (6.17%) Jenkins
4 5 (6.17%) Maven
5 2 (2.47%) Dreamweaver
5 2 (2.47%) Visual Studio
6 1 (1.23%) Axure RP
6 1 (1.23%) Jasmine
6 1 (1.23%) Karma Test Runner
6 1 (1.23%) Mocha
6 1 (1.23%) Octopus Deploy
6 1 (1.23%) Team Foundation Server
6 1 (1.23%) TeamCity
6 1 (1.23%) Visual Website Optimizer
6 1 (1.23%) WebStorm
General
1 40 (49.38%) Marketing
2 10 (12.35%) Advertising
3 8 (9.88%) Retail
3 8 (9.88%) Telecoms
4 5 (6.17%) Finance
4 5 (6.17%) Pharmaceutical
5 4 (4.94%) Games
6 3 (3.70%) Legal
7 2 (2.47%) Brand Awareness
7 2 (2.47%) Manufacturing
7 2 (2.47%) Publishing
Job Titles
1 17 (20.99%) Developer
2 9 (11.11%) Marketing Specialist
2 9 (11.11%) SEO Specialist
3 7 (8.64%) Designer
4 6 (7.41%) Analyst
4 6 (7.41%) Content Designer
5 5 (6.17%) Campaign Manager
5 5 (6.17%) Digital Marketing Specialist
6 4 (4.94%) 1st Line Support
6 4 (4.94%) Copywriter
6 4 (4.94%) Drupal Developer
6 4 (4.94%) HTML CSS Developer
6 4 (4.94%) JavaScript Developer
6 4 (4.94%) PHP Developer
6 4 (4.94%) PHP Drupal Developer
6 4 (4.94%) Project Manager
6 4 (4.94%) SEO Manager
6 4 (4.94%) Web Manager
6 4 (4.94%) Web Specialist
6 4 (4.94%) WordPress Developer
Libraries, Frameworks & Software Standards
1 28 (34.57%) HTML
2 20 (24.69%) CSS
3 17 (20.99%) jQuery
4 13 (16.05%) HTML5
5 12 (14.81%) Web Services
6 11 (13.58%) Ajax
7 7 (8.64%) CSS3
8 6 (7.41%) AngularJS
9 5 (6.17%) EJB
9 5 (6.17%) Hibernate
9 5 (6.17%) Java EE
9 5 (6.17%) JSP
9 5 (6.17%) JSTL
9 5 (6.17%) Lucene
9 5 (6.17%) Spring
9 5 (6.17%) Spring MVC
9 5 (6.17%) Struts
10 3 (3.70%) Flash
10 3 (3.70%) JSON
10 3 (3.70%) Sass
Miscellaneous
1 20 (24.69%) User Experience
2 15 (18.52%) Social Media
3 7 (8.64%) Analytical Skills
3 7 (8.64%) Digital Media
4 2 (2.47%) Data Structures
4 2 (2.47%) iPad
4 2 (2.47%) iPhone
4 2 (2.47%) Life Science
4 2 (2.47%) Mobile App
4 2 (2.47%) Virtual Team
5 1 (1.23%) Taxonomies
5 1 (1.23%) W3C
Operating Systems
1 8 (9.88%) Windows
2 6 (7.41%) Windows Server
3 2 (2.47%) Android
3 2 (2.47%) Apple iOS
Processes & Methodologies
1 38 (46.91%) Agile Software Development
2 26 (32.10%) Digital Marketing
3 24 (29.63%) Analytics
4 23 (28.40%) E-Commerce
5 19 (23.46%) Project Management
6 15 (18.52%) Pay per click
7 14 (17.28%) Customer-Centricity
8 11 (13.58%) Web Development
9 10 (12.35%) B2C
9 10 (12.35%) OO
9 10 (12.35%) Web Analytics
10 9 (11.11%) Continuous Integration
11 8 (9.88%) B2B
11 8 (9.88%) Web Application Development
12 7 (8.64%) MVC
13 6 (7.41%) Incident Management
13 6 (7.41%) ITIL
13 6 (7.41%) Service Management
13 6 (7.41%) Stakeholder Management
14 5 (6.17%) OOD
Programming Languages
1 20 (24.69%) JavaScript
2 9 (11.11%) PHP
3 8 (9.88%) Java
4 2 (2.47%) C#
5 1 (1.23%) ES6
5 1 (1.23%) SQL
Qualifications
1 8 (9.88%) Degree
2 3 (3.70%) PMI Certification
2 3 (3.70%) PMP
3 2 (2.47%) Master's Degree
Quality Assurance & Compliance
1 2 (2.47%) QA
System Software
1 6 (7.41%) Active Directory
Vendors
1 20 (24.69%) Google
2 9 (11.11%) Microsoft
3 8 (9.88%) Oracle
4 6 (7.41%) Citrix
4 6 (7.41%) Coremetrics
4 6 (7.41%) hybris
5 5 (6.17%) PayPal
6 4 (4.94%) Adobe
7 3 (3.70%) MuleSoft
7 3 (3.70%) Salesforce.com
8 2 (2.47%) Apple
8 2 (2.47%) FatWire
8 2 (2.47%) IBM
8 2 (2.47%) Kenshoo
9 1 (1.23%) Facebook
9 1 (1.23%) Maxymiser
9 1 (1.23%) Optimizely