Period
to 23 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Hampshire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
South East > Hampshire
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 229 208 184
Rank change year-on-year -21 -24 +60
Permanent jobs citing SEO 34 69 91
As % of all permanent IT jobs advertised in Hampshire 0.53% 1.00% 1.27%
As % of the Processes & Methodologies category 0.61% 1.15% 1.45%
Number of salaries quoted 33 18 57
Hampshire median annual salary £30,000 £32,000 £25,000
Median salary % change year-on-year -6.25% +28.00% -33.33%
10th Percentile £21,000 £18,500 £19,500
90th Percentile £50,000 £34,750 £45,000
South East median annual salary £30,000 £35,000 £38,500
% change year-on-year -14.29% -9.09% +10.00%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hampshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Hampshire
Permanent vacancies with a requirement for process or methodology skills 5555 5999 6267
As % of all permanent IT jobs advertised in Hampshire 86.59% 87.23% 87.61%
Number of salaries quoted 4763 5132 5285
Hampshire median annual salary £42,500 £41,543 £42,500
Median salary % change year-on-year +2.30% -2.25% +2.41%
10th Percentile £26,250 £26,250 £25,000
90th Percentile £65,000 £62,500 £62,500
South East median annual salary £45,000 £45,000 £45,000

SEO
Job Vacancy Trend in Hampshire

Job postings citing SEO as a percentage of all IT jobs advertised in Hampshire.

Job vacancy trend for SEO in Hampshire

SEO
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Hampshire.

Salary trend for SEO in Hampshire

SEO
Salary Histogram in Hampshire

The salary distribution of IT jobs citing SEO in Hampshire over the 6 months to 23 November 2017.

Salary histogram for SEO in Hampshire

SEO
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Hampshire region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Farnborough +10 8 £23,500 -26.56% 1
Aldershot - 6 £30,000 -
Fleet +33 5 £40,000 +18.52%
Wallington - 3 £19,000 -
Portsmouth - 3 £32,500 -
Fareham -1 2 £30,863 +21.03%
Southampton -48 2 £60,000 +84.62% 1
Andover - 2 £27,500 -
Basingstoke -3 1 £43,500 +45.00%
SEO
South East

For the 6 months to 23 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hampshire region with a requirement for SEO.

1 18 (52.94%) Google
1 18 (52.94%) Marketing
2 16 (47.06%) HTML
3 14 (41.18%) Google Analytics
3 14 (41.18%) Analytics
4 9 (26.47%) Digital Marketing
4 9 (26.47%) JavaScript
4 9 (26.47%) CSS
4 9 (26.47%) CMS
5 8 (23.53%) WordPress
6 7 (20.59%) jQuery
6 7 (20.59%) Social Media
7 6 (17.65%) Team Foundation Server
7 6 (17.65%) Agile Software Development
7 6 (17.65%) MVC
7 6 (17.65%) C#
7 6 (17.65%) .NET
7 6 (17.65%) SQL Server
7 6 (17.65%) IIS
8 5 (14.71%) Web Services
8 5 (14.71%) SQL
8 5 (14.71%) Entity Framework
8 5 (14.71%) Xamarin
8 5 (14.71%) Razor View Engine
8 5 (14.71%) KnockoutJS
8 5 (14.71%) .NET Framework
8 5 (14.71%) Content Management
8 5 (14.71%) AngularJS
8 5 (14.71%) User Experience
8 5 (14.71%) Mobile Development

SEO
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (26.47%) CMS
2 8 (23.53%) WordPress
3 6 (17.65%) IIS
4 1 (2.94%) SharePoint
4 1 (2.94%) Umbraco
Applications
1 2 (5.88%) Adobe Creative Suite
1 2 (5.88%) Microsoft Office
Business Applications
1 2 (5.88%) Magento
Cloud Services
1 14 (41.18%) Google Analytics
2 5 (14.71%) AdWords
3 3 (8.82%) Office 365
3 3 (8.82%) SaaS
4 1 (2.94%) G Suite
4 1 (2.94%) IaaS
4 1 (2.94%) PaaS
Communications & Networking
1 3 (8.82%) DNS
1 3 (8.82%) Internet
2 2 (5.88%) VoIP
3 1 (2.94%) 4G
3 1 (2.94%) Broadband
3 1 (2.94%) DHCP
3 1 (2.94%) Wi-Fi
Database & Business Intelligence
1 6 (17.65%) SQL Server
2 1 (2.94%) SQL Server 2008
2 1 (2.94%) SQL Server 2012
Development Applications
1 6 (17.65%) Team Foundation Server
2 1 (2.94%) Git (software)
2 1 (2.94%) Visual Studio
General
1 18 (52.94%) Marketing
2 3 (8.82%) Publishing
2 3 (8.82%) Telecoms
3 2 (5.88%) Finance
3 2 (5.88%) Retail
Job Titles
1 7 (20.59%) SEO Specialist
2 6 (17.65%) Developer
3 5 (14.71%) .NET Developer
3 5 (14.71%) Digital Marketing Officer
3 5 (14.71%) Marketing Officer
4 4 (11.76%) Marketing Manager
5 3 (8.82%) Head of Digital
5 3 (8.82%) Web Content Officer
6 2 (5.88%) Analyst
6 2 (5.88%) ASP.NET Developer
6 2 (5.88%) C# .NET Developer
6 2 (5.88%) C# ASP.NET Developer
6 2 (5.88%) C# Developer
6 2 (5.88%) Designer
6 2 (5.88%) Digital Marketing Manager
6 2 (5.88%) E-CommerceWebmaster
6 2 (5.88%) Service Analyst
6 2 (5.88%) Service Desk Analyst
6 2 (5.88%) Web Designer
6 2 (5.88%) Webmaster
Libraries, Frameworks & Software Standards
1 16 (47.06%) HTML
2 9 (26.47%) CSS
3 7 (20.59%) jQuery
4 6 (17.65%) .NET
5 5 (14.71%) .NET Framework
5 5 (14.71%) AngularJS
5 5 (14.71%) Entity Framework
5 5 (14.71%) KnockoutJS
5 5 (14.71%) Razor View Engine
5 5 (14.71%) Web Services
6 2 (5.88%) ASP.NET
6 2 (5.88%) ASP.NET MVC
6 2 (5.88%) LESS
6 2 (5.88%) Twitter Bootstrap
7 1 (2.94%) Ajax
7 1 (2.94%) ASP.NET Web API
7 1 (2.94%) JSON
7 1 (2.94%) Laravel
7 1 (2.94%) Sass
7 1 (2.94%) XML
Miscellaneous
1 7 (20.59%) Social Media
2 5 (14.71%) User Experience
3 3 (8.82%) Computer Science
4 2 (5.88%) Analytical Skills
4 2 (5.88%) Fat Client
4 2 (5.88%) Greenfield Project
4 2 (5.88%) Thin Client
5 1 (2.94%) Enterprise Storage
5 1 (2.94%) Fintech
5 1 (2.94%) Mobile App
5 1 (2.94%) PKI
Operating Systems
1 3 (8.82%) Windows
1 3 (8.82%) Windows Server
2 2 (5.88%) Windows 7
2 2 (5.88%) Windows Server 2003
2 2 (5.88%) Windows Server 2008
3 1 (2.94%) AIX
3 1 (2.94%) Linux
3 1 (2.94%) Unix
Processes & Methodologies
1 14 (41.18%) Analytics
2 9 (26.47%) Digital Marketing
3 6 (17.65%) Agile Software Development
3 6 (17.65%) MVC
4 5 (14.71%) Content Management
4 5 (14.71%) Mobile Development
5 4 (11.76%) E-Commerce
5 4 (11.76%) SOLID
5 4 (11.76%) TDD
5 4 (11.76%) Web Development
6 3 (8.82%) Competitor Analysis
6 3 (8.82%) CRM
6 3 (8.82%) Social Media Marketing
6 3 (8.82%) Time Management
6 3 (8.82%) Web Marketing
7 2 (5.88%) Creative Marketing
7 2 (5.88%) ITIL
7 2 (5.88%) Marketing Strategy
7 2 (5.88%) Pay per click
7 2 (5.88%) Project Management
Programming Languages
1 9 (26.47%) JavaScript
2 6 (17.65%) C#
3 5 (14.71%) SQL
4 2 (5.88%) PHP
5 1 (2.94%) C
5 1 (2.94%) VB.NET
Qualifications
1 3 (8.82%) Degree
Quality Assurance & Compliance
1 2 (5.88%) SLA
System Software
1 3 (8.82%) Active Directory
Vendors
1 18 (52.94%) Google
2 5 (14.71%) Xamarin
3 3 (8.82%) Adobe
3 3 (8.82%) Microsoft
4 2 (5.88%) Citrix
5 1 (2.94%) Sage
5 1 (2.94%) WooCommerce