The following table provides summary statistics for permanent job vacancies advertised in Hampshire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 27 March 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
South East / Hampshire
3 months to
27 Mar 2017
Same period 2016 Same period 2015
Rank 152 161 175
Rank change year-on-year +9 +14  
Permanent jobs citing SEO 17 31 24
As % of all permanent IT jobs advertised in Hampshire 0.57% 0.91% 0.63%
As % of the Processes & Methodologies category 0.66% 1.07% 0.75%
Number of salaries quoted 14 25 17
Median salary £38,862 £35,000 £27,500
Median salary % change year-on-year +11.03% +27.27%  
90% offered a salary of more than £30,000 £23,300 £23,000
10% offered a salary of more than £47,500 £56,000 £30,000
UK excluding London median salary £35,000 £35,000 £32,000
% change year-on-year - +9.37%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hampshire with a requirement for process and methodology skills.

Process & Methodology Skills
Hampshire
Permanent job vacancies with a requirement for process and methodology skills 2581 2900 3183
As % of all permanent IT job vacancies advertised in Hampshire 87.11% 85.44% 84.18%
Number of salaries quoted 2163 2568 2649
Median salary £42,500 £44,000 £42,500
Median salary % change year-on-year -3.40% +3.52%  
90% offered a salary of more than £30,000 £30,000 £28,000
10% offered a salary of more than £61,080 £68,000 £63,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

SEO
Job Vacancy Trend in Hampshire

The job posting trend of jobs advertised in Hampshire citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Hampshire

SEO
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Hampshire.

Salary trend for SEO in Hampshire

SEO
Salary Histogram in Hampshire

The salary distribution of IT jobs citing SEO in Hampshire over the 3 months to 27 March 2017.

Salary histogram for SEO in Hampshire

SEO
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Hampshire region over the 3 months to 27 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Fleet - 9 £47,500 - 1
Basingstoke 0 2 £36,250 -14.70%
Southampton - 2 £18,000 - 1
Fareham +4 1 £37,725 +79.64%
Farnborough -6 1 £40,000 +14.28%
Waterlooville - 1 - - 1
SEO
South East

SEO
Top 30 Co-occurring IT Skills in Hampshire

For the 6 months to 27 March 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hampshire region with a requirement for SEO.

1 58 (72.50%) Marketing
2 55 (68.75%) Pay per click
2 55 (68.75%) E-Commerce
2 55 (68.75%) Digital Marketing
3 52 (65.00%) Lead Generation
4 47 (58.75%) Social Media
5 44 (55.00%) Analytics
6 38 (47.50%) Advertising
7 36 (45.00%) Email Marketing
8 35 (43.75%) User Experience
9 34 (42.50%) Display Advertising
9 34 (42.50%) Google
10 32 (40.00%) Google Analytics
11 25 (31.25%) Adobe
12 23 (28.75%) Web Analytics
13 21 (26.25%) HTML
13 21 (26.25%) Digital Media
13 21 (26.25%) Digital Analytics
14 20 (25.00%) CSS
15 19 (23.75%) A/B Testing
16 17 (21.25%) JavaScript
16 17 (21.25%) Web Development
17 14 (17.50%) .NET
17 14 (17.50%) C#
17 14 (17.50%) AngularJS
17 14 (17.50%) jQuery
18 13 (16.25%) KnockoutJS
18 13 (16.25%) SQL Server
18 13 (16.25%) MVC
18 13 (16.25%) ASP.NET

SEO
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (15.00%) IIS
2 10 (12.50%) CMS
3 7 (8.75%) WordPress
4 2 (2.50%) Joomla!
4 2 (2.50%) Sitecore CMS
5 1 (1.25%) EPiServer
5 1 (1.25%) Kentico
5 1 (1.25%) Umbraco
Applications
1 6 (7.50%) Adobe Creative Suite
2 1 (1.25%) Adobe Illustrator
2 1 (1.25%) InDesign
2 1 (1.25%) MS PowerPoint
2 1 (1.25%) Photoshop
Cloud Services
1 32 (40.00%) Google Analytics
2 10 (12.50%) AdWords
3 9 (11.25%) Adobe Analytics
4 2 (2.50%) MailChimp
Database & Business Intelligence
1 13 (16.25%) SQL Server
2 1 (1.25%) SQL Server 2008
Development Applications
1 11 (13.75%) Team Foundation Server
2 6 (7.50%) Git (software)
3 1 (1.25%) Dreamweaver
General
1 58 (72.50%) Marketing
2 38 (47.50%) Advertising
3 6 (7.50%) Retail
4 5 (6.25%) Automotive
5 3 (3.75%) Finance
6 1 (1.25%) Banking
6 1 (1.25%) Telecoms
Job Titles
1 32 (40.00%) Developer
2 18 (22.50%) Senior Developer
2 18 (22.50%) Web Developer
3 13 (16.25%) C# Developer
4 12 (15.00%) .NET Developer
4 12 (15.00%) Senior Web Developer
5 11 (13.75%) C# .NET Developer
5 11 (13.75%) C# Software Developer
6 10 (12.50%) .NET Software Developer
6 10 (12.50%) Conversion Manager
6 10 (12.50%) Marketing Executive
6 10 (12.50%) PPC Executive
6 10 (12.50%) Search Marketing Executive
6 10 (12.50%) Senior Marketing Executive
7 9 (11.25%) ASP.NET MVC Developer
7 9 (11.25%) Online Trading Manager
8 8 (10.00%) Digital Marketing Manager
8 8 (10.00%) Marketing Manager
8 8 (10.00%) Senior Digital Marketing Manager
8 8 (10.00%) Senior Marketing Manager
Libraries, Frameworks & Software Standards
1 21 (26.25%) HTML
2 20 (25.00%) CSS
3 14 (17.50%) .NET
3 14 (17.50%) AngularJS
3 14 (17.50%) jQuery
4 13 (16.25%) ASP.NET
4 13 (16.25%) KnockoutJS
5 12 (15.00%) .NET Framework
5 12 (15.00%) ASP.NET MVC
5 12 (15.00%) Entity Framework
5 12 (15.00%) Web Services
6 11 (13.75%) Twitter Bootstrap
7 8 (10.00%) Razor View Engine
8 7 (8.75%) CSS3
8 7 (8.75%) HTML5
8 7 (8.75%) LESS
9 1 (1.25%) ASP.NET Web API
9 1 (1.25%) Flash
9 1 (1.25%) XML
Miscellaneous
1 47 (58.75%) Social Media
2 35 (43.75%) User Experience
3 21 (26.25%) Digital Media
4 5 (6.25%) Graphic Design
4 5 (6.25%) Mobile App
5 2 (2.50%) Analytical Skills
5 2 (2.50%) Blog
6 1 (1.25%) Computer Science
6 1 (1.25%) Virtual Team
Processes & Methodologies
1 55 (68.75%) Digital Marketing
1 55 (68.75%) E-Commerce
1 55 (68.75%) Pay per click
2 52 (65.00%) Lead Generation
3 44 (55.00%) Analytics
4 36 (45.00%) Email Marketing
5 34 (42.50%) Display Advertising
6 23 (28.75%) Web Analytics
7 21 (26.25%) Digital Analytics
8 19 (23.75%) A/B Testing
9 17 (21.25%) Web Development
10 13 (16.25%) Agile Software Development
10 13 (16.25%) MVC
11 12 (15.00%) Creative Problem-Solving
12 11 (13.75%) Mobile Development
13 10 (12.50%) Actionable Insight
13 10 (12.50%) Continuous Improvement
13 10 (12.50%) Conversion Rate Optimisation
13 10 (12.50%) Data Analysis
13 10 (12.50%) Online Marketing
Programming Languages
1 17 (21.25%) JavaScript
2 14 (17.50%) C#
3 12 (15.00%) SQL
4 6 (7.50%) PHP
5 1 (1.25%) Java
5 1 (1.25%) VB.NET
Qualifications
1 11 (13.75%) Degree
Vendors
1 34 (42.50%) Google
2 25 (31.25%) Adobe
3 12 (15.00%) Xamarin
4 10 (12.50%) Monetate
4 10 (12.50%) Optimizely
5 2 (2.50%) Facebook
5 2 (2.50%) Sitecore
5 2 (2.50%) Twitter
Fleet, Hampshire
Evolution Recruitment Solutions
Salary: 40-55K+Benefits
Posted: 17 hours ago
Waterlooville, Hampshire
Design Image
Posted: 12 days ago
Winchester
Recruitment Genius Ltd
Posted: 17 days ago