Period
to 25 November 2017

The following table provides summary statistics for contract job vacancies advertised in Hertfordshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 25 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
East of England > Hertfordshire
6 months to
25 Nov 2017
Same period 2016 Same period 2015
Rank 101 91 90
Rank change year-on-year -10 -1 +11
Contract jobs citing Digital Marketing 3 11 12
As % of all contract IT jobs advertised in Hertfordshire 0.19% 0.79% 0.74%
As % of the Processes & Methodologies category 0.24% 1.03% 0.98%
Number of daily rates quoted 1 8 3
Hertfordshire median daily rate £200 £235 £310
Median daily rate % change year-on-year -14.89% -24.19% -17.33%
East of England median daily rate £513 £350 £350
% change year-on-year +46.43% - -17.65%
Number of hourly rates quoted 0 6 0
Hertfordshire median hourly rate - £16.00 -
East of England median hourly rate £42.38 £32.40 £45.64
% change year-on-year +30.79% -29.01% +8.80%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Hertfordshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Hertfordshire
Contract vacancies with a requirement for process or methodology skills 1274 1069 1222
As % of all contract IT jobs advertised in Hertfordshire 80.13% 76.80% 75.67%
Number of daily rates quoted 634 625 618
Hertfordshire median daily rate £400 £415 £400
Median daily rate % change year-on-year -3.61% +3.75% +6.67%
10th Percentile £213 £225 £225
90th Percentile £575 £550 £575
East of England median daily rate £425 £400 £400
% change year-on-year +6.25% - +6.67%
Number of hourly rates quoted 66 53 97
Hertfordshire median hourly rate £19.00 £41.13 £21.00
Median hourly rate % change year-on-year -53.80% +95.83% +31.25%
10th Percentile £13.00 £10.10 £9.60
90th Percentile £46.88 £53.75 £43.00
East of England median hourly rate £31.50 £31.90 £24.66
% change year-on-year -1.25% +29.37% +2.74%

Digital Marketing
Job Vacancy Trend in Hertfordshire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Hertfordshire.

Job vacancy trend for Digital Marketing in Hertfordshire

Digital Marketing
Contractor Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Hertfordshire.

Contractor daily rate trend for Digital Marketing in Hertfordshire

Digital Marketing
Contract Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the Hertfordshire region over the 6 months to 25 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Watford -3 3 £200 -9.09% 1
Digital Marketing
East of England

For the 6 months to 25 November 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Hertfordshire region with a requirement for Digital Marketing.

1 3 (100.00%) E-Commerce
1 3 (100.00%) SEO
1 3 (100.00%) Web Analytics
1 3 (100.00%) Google
1 3 (100.00%) Marketing
1 3 (100.00%) Google Analytics
1 3 (100.00%) Analytics
1 3 (100.00%) Analytical Skills
2 2 (66.67%) Social Media
3 1 (33.33%) Personalization

Digital Marketing
Co-occurring IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 3 (100.00%) Google Analytics
General
1 3 (100.00%) Marketing
Job Titles
1 1 (33.33%) Online Merchandiser
Miscellaneous
1 3 (100.00%) Analytical Skills
2 2 (66.67%) Social Media
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) E-Commerce
1 3 (100.00%) SEO
1 3 (100.00%) Web Analytics
2 1 (33.33%) Personalization
Vendors
1 3 (100.00%) Google