The following table provides summary statistics for contract job vacancies advertised in Hertfordshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 22 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
East of England / Hertfordshire
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 56 57 73
Rank change year-on-year +1 +16  
Contract jobs citing Digital Marketing 3 2 4
As % of all contract IT jobs advertised in Hertfordshire 0.47% 0.30% 0.45%
As % of the Processes & Methodologies category 0.58% 0.38% 0.56%
Number of daily rates quoted 3 2 3
Median daily rate £388 £403 £310
Median daily rate % change year-on-year -3.72% +29.83%  
UK excluding London median daily rate £450 £375 £375
% change year-on-year +20.00% -  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £21.50 £32.00 £35.00
% change year-on-year -32.81% -8.57%  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Hertfordshire with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Hertfordshire
Contract job vacancies with a requirement for process and methodology skills 515 524 708
As % of all contract IT job vacancies advertised in Hertfordshire 81.49% 78.44% 79.46%
Number of daily rates quoted 256 276 360
Median daily rate £425 £425 £375
Median daily rate % change year-on-year - +13.33%  
90% offered a daily rate of more than £263 £300 £295
10% offered a daily rate of more than £550 £501 £525
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 35 16 59
Median hourly rate £17.50 £25.00 £32.50
Median hourly rate % change year-on-year -30.02% -23.07%  
90% offered a hourly rate of more than £11.82 £15.00 £10.50
10% offered a hourly rate of more than £45.00 £52.00 £47.50
UK excluding London median hourly rate £33.50 £28.50 £30.00
% change year-on-year +17.54% -5.00%  

Digital Marketing
Job Vacancy Trend in Hertfordshire

The job posting trend of jobs advertised in Hertfordshire citing Digital Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in Hertfordshire

Digital Marketing
Contractor Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Hertfordshire.

Contractor daily rate trend for Digital Marketing in Hertfordshire

Digital Marketing
Contractor Daily Rate Histogram in Hertfordshire

The daily rate distribution of IT jobs citing Digital Marketing in Hertfordshire over the 3 months to 22 June 2017.

Contractor daily rate histogram for Digital Marketing in Hertfordshire

Digital Marketing
Contract Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the Hertfordshire region over the 3 months to 22 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Welwyn Garden City - 2 £251 -
Digital Marketing
East of England

For the 6 months to 22 June 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Hertfordshire region with a requirement for Digital Marketing.

1 4 (100.00%) Marketing
2 2 (50.00%) Advertising
2 2 (50.00%) Retail
2 2 (50.00%) Adobe
3 1 (25.00%) NHS
3 1 (25.00%) Content Management
3 1 (25.00%) SAP Oil and Gas
3 1 (25.00%) Electronics
3 1 (25.00%) Telecoms
3 1 (25.00%) Finance
3 1 (25.00%) Manufacturing
3 1 (25.00%) Validation
3 1 (25.00%) CMS
3 1 (25.00%) Adobe Illustrator
3 1 (25.00%) InDesign
3 1 (25.00%) Programme Management
3 1 (25.00%) HTML
3 1 (25.00%) SQL
3 1 (25.00%) Photoshop
3 1 (25.00%) Microsoft Office
3 1 (25.00%) SAP
3 1 (25.00%) CSS
3 1 (25.00%) Flash
3 1 (25.00%) Data Warehouse
3 1 (25.00%) Business Intelligence
3 1 (25.00%) Microsoft
3 1 (25.00%) Web Development
3 1 (25.00%) Email Marketing
3 1 (25.00%) Test Scripting
3 1 (25.00%) FMCG

Digital Marketing
Co-occurring IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (25.00%) CMS
Applications
1 1 (25.00%) Adobe Illustrator
1 1 (25.00%) InDesign
1 1 (25.00%) Microsoft Office
1 1 (25.00%) Photoshop
Business Applications
1 1 (25.00%) SAP Oil and Gas
Cloud Services
1 1 (25.00%) Adobe Analytics
1 1 (25.00%) Adobe Creative Cloud
Database & Business Intelligence
1 1 (25.00%) Data Warehouse
General
1 4 (100.00%) Marketing
2 2 (50.00%) Advertising
2 2 (50.00%) Retail
3 1 (25.00%) Electronics
3 1 (25.00%) Finance
3 1 (25.00%) Manufacturing
3 1 (25.00%) Telecoms
Job Titles
1 2 (50.00%) Analyst
2 1 (25.00%) Commercial Manager
2 1 (25.00%) Data Warehouse Analyst
2 1 (25.00%) Data Warehouse Test Analyst
2 1 (25.00%) Designer
2 1 (25.00%) Digital Marketing Manager
2 1 (25.00%) Graphic Designer
2 1 (25.00%) Junior
2 1 (25.00%) Junior Designer
2 1 (25.00%) Junior Graphic Designer
2 1 (25.00%) Marketing Manager
2 1 (25.00%) Senior Analyst
2 1 (25.00%) Senior Web Analyst
2 1 (25.00%) SQL Analyst
2 1 (25.00%) SQL Data Analyst
2 1 (25.00%) Test Analyst
2 1 (25.00%) Test Data Analyst
2 1 (25.00%) Web Analyst
Libraries, Frameworks & Software Standards
1 1 (25.00%) CSS
1 1 (25.00%) Flash
1 1 (25.00%) HTML
Miscellaneous
1 1 (25.00%) FMCG
1 1 (25.00%) NHS
Processes & Methodologies
1 1 (25.00%) A/B Testing
1 1 (25.00%) Analytics
1 1 (25.00%) Business Intelligence
1 1 (25.00%) Content Management
1 1 (25.00%) Email Marketing
1 1 (25.00%) Mobile First
1 1 (25.00%) Programme Management
1 1 (25.00%) Responsive Web Design
1 1 (25.00%) Test Scripting
1 1 (25.00%) Test Strategy
1 1 (25.00%) Validation
1 1 (25.00%) Web Development
Programming Languages
1 1 (25.00%) SQL
Vendors
1 2 (50.00%) Adobe
2 1 (25.00%) Microsoft
2 1 (25.00%) SAP