The following table provides summary statistics for contract job vacancies advertised in the East of England with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 30 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
England / East of England
3 months to
30 Mar 2017
Same period 2016 Same period 2015
Rank 104 122 100
Rank change year-on-year +18 -22  
Contract jobs citing Digital Marketing 21 6 31
As % of all contract IT jobs advertised in the East of England 0.99% 0.24% 1.17%
As % of the Processes & Methodologies category 1.20% 0.30% 1.49%
Number of daily rates quoted 20 6 25
Median daily rate £438 £425 £400
Median daily rate % change year-on-year +2.94% +6.25%  
90% offered a daily rate of more than £239 £293 £250
10% offered a daily rate of more than £550 £450 £401
UK excluding London median daily rate £425 £350 £350
% change year-on-year +21.42% -  
Number of hourly rates quoted 1 0 0
Median hourly rate £41.00 - -
UK excluding London median hourly rate £31.50 £18.00 £18.00
% change year-on-year +75.00% -  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the East of England with a requirement for process and methodology skills.

Contract Process & Methodology Skills
East of England
Contract job vacancies with a requirement for process and methodology skills 1755 2014 2075
As % of all contract IT job vacancies advertised in the East of England 82.47% 80.11% 78.04%
Number of daily rates quoted 1084 1193 1206
Median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25%  
90% offered a daily rate of more than £275 £300 £250
10% offered a daily rate of more than £555 £550 £575
UK excluding London median daily rate £410 £400 £396
% change year-on-year +2.50% +1.01%  
Number of hourly rates quoted 106 126 161
Median hourly rate £37.50 £37.50 £32.00
Median hourly rate % change year-on-year - +17.18%  
90% offered a hourly rate of more than £15.86 £15.00 £12.00
10% offered a hourly rate of more than £51.20 £50.39 £42.50
UK excluding London median hourly rate £35.75 £38.00 £30.00
% change year-on-year -5.92% +26.66%  

Digital Marketing
Job Vacancy Trend in the East of England

The job posting trend of jobs advertised in the East of England citing Digital Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in the East of England

Digital Marketing
Contractor Daily Rate Trend in the East of England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in the East of England.

Contractor daily rate trend for Digital Marketing in the East of England

Digital Marketing
Contractor Daily Rate Histogram in the East of England

The daily rate distribution of IT jobs citing Digital Marketing in the East of England over the 3 months to 30 March 2017.

Contractor daily rate histogram for Digital Marketing in the East of England

Digital Marketing
Contractor Hourly Rate Trend in the East of England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in the East of England.

Contractor hourly rate trend for Digital Marketing in the East of England

Digital Marketing
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the East of England region over the 3 months to 30 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Essex +2 18 £475 +5.55% 5
Cambridgeshire +5 1 £225 -47.05% 15
Hertfordshire +1 1 £288 -7.25% 1
Bedfordshire - 1 £175 -
Digital Marketing
England

For the 6 months to 30 March 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the East of England region with a requirement for Digital Marketing.

1 66 (100.00%) Marketing
2 47 (71.21%) Agile Software Development
3 42 (63.64%) Manufacturing
4 39 (59.09%) Finance
5 38 (57.58%) Programme Management
6 36 (54.55%) Electronics
6 36 (54.55%) Telecoms
6 36 (54.55%) SAP Oil and Gas
6 36 (54.55%) SAP
6 36 (54.55%) Business Intelligence
7 34 (51.52%) SOA
8 30 (45.45%) Java
9 24 (36.36%) TDD
10 23 (34.85%) Scrum
11 21 (31.82%) Adobe
12 18 (27.27%) Open Source
13 15 (22.73%) B2C
14 14 (21.21%) .NET
14 14 (21.21%) J2EE
14 14 (21.21%) OO
15 13 (19.70%) SOAP
15 13 (19.70%) Middleware
15 13 (19.70%) Legal
15 13 (19.70%) Social Media
15 13 (19.70%) Adobe Experience Manager
16 12 (18.18%) Continuous Integration
16 12 (18.18%) Adobe Campaign
16 12 (18.18%) Zachman Framework
16 12 (18.18%) Business Analysis
16 12 (18.18%) Web Services

Digital Marketing
Co-occurring IT Skills in the East of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (19.70%) Adobe Experience Manager
2 9 (13.64%) CMS
3 8 (12.12%) Oracle SOA Suite
4 6 (9.09%) Mule
4 6 (9.09%) Oracle Service Bus
5 2 (3.03%) WebLogic
6 1 (1.52%) Drupal
6 1 (1.52%) Joomla!
6 1 (1.52%) WebSphere
Applications
1 3 (4.55%) MS Excel
1 3 (4.55%) MS Office
1 3 (4.55%) MS PowerPoint
1 3 (4.55%) MS Visio
Business Applications
1 36 (54.55%) SAP Oil and Gas
2 12 (18.18%) Adobe Campaign
3 1 (1.52%) Oracle BPM
3 1 (1.52%) SDL Web 8
Communications & Networking
1 10 (15.15%) SMS
2 2 (3.03%) HTTP
2 2 (3.03%) Internet
2 2 (3.03%) SSL
2 2 (3.03%) TCP/IP
3 1 (1.52%) Intranet
3 1 (1.52%) WAN
3 1 (1.52%) Wi-Fi
Database & Business Intelligence
1 11 (16.67%) Big Data
2 3 (4.55%) SQL Server
3 2 (3.03%) Oracle Database
4 1 (1.52%) Data Warehouse
Development Applications
1 7 (10.61%) SoapUI
2 6 (9.09%) Maven
3 3 (4.55%) Jenkins
3 3 (4.55%) JIRA
4 1 (1.52%) Git (software)
4 1 (1.52%) JMeter
4 1 (1.52%) Subversion
General
1 66 (100.00%) Marketing
2 42 (63.64%) Manufacturing
3 39 (59.09%) Finance
4 36 (54.55%) Electronics
4 36 (54.55%) Telecoms
5 13 (19.70%) Legal
6 4 (6.06%) Automotive
7 1 (1.52%) Advertising
7 1 (1.52%) Law
7 1 (1.52%) Publishing
Job Titles
1 18 (27.27%) Analyst
1 18 (27.27%) Architect
2 15 (22.73%) Business Analyst
3 14 (21.21%) Developer
4 12 (18.18%) Digital Architect
4 12 (18.18%) Digital Marketing Architect
5 11 (16.67%) Digital Analyst
5 11 (16.67%) Digital Business Analyst
6 7 (10.61%) Digital Marketing Analyst
6 7 (10.61%) Marketing Analyst
6 7 (10.61%) Marketing Business Analyst
7 6 (9.09%) Digital Solutions Architect
7 6 (9.09%) Integration Developer
7 6 (9.09%) IT Architect
7 6 (9.09%) SOA Architect
7 6 (9.09%) Solutions Architect
7 6 (9.09%) Technical Architect
7 6 (9.09%) Test Automation Specialist
7 6 (9.09%) Test Specialist
8 4 (6.06%) SOA Developer
Libraries, Frameworks & Software Standards
1 14 (21.21%) .NET
1 14 (21.21%) J2EE
2 13 (19.70%) Middleware
2 13 (19.70%) SOAP
3 12 (18.18%) Web Services
4 11 (16.67%) JSON
4 11 (16.67%) RESTful
5 9 (13.64%) Swagger
5 9 (13.64%) XSLT
6 6 (9.09%) Apache Camel
6 6 (9.09%) Play Framework
6 6 (9.09%) Ruby on Rails
7 5 (7.58%) XML
8 4 (6.06%) HTML
9 3 (4.55%) ASP.NET
9 3 (4.55%) ASP.NET Web API
9 3 (4.55%) WCF
9 3 (4.55%) WireMock
10 2 (3.03%) HTML5
10 2 (3.03%) JSON Schema
Miscellaneous
1 13 (19.70%) Social Media
2 11 (16.67%) User Experience
3 10 (15.15%) Virtual Team
4 4 (6.06%) NHS
5 3 (4.55%) Analytical Skills
5 3 (4.55%) Mobile App
6 2 (3.03%) PMI
7 1 (1.52%) Algorithms
7 1 (1.52%) Computer Science
7 1 (1.52%) Data Structures
7 1 (1.52%) Embedded Systems
7 1 (1.52%) Smartphone
Operating Systems
1 3 (4.55%) Linux
2 2 (3.03%) CentOS
2 2 (3.03%) Fedora
2 2 (3.03%) Red Hat Enterprise Linux
2 2 (3.03%) Unix
3 1 (1.52%) Android
3 1 (1.52%) Apple iOS
3 1 (1.52%) Mac OS X
3 1 (1.52%) Windows
Processes & Methodologies
1 47 (71.21%) Agile Software Development
2 38 (57.58%) Programme Management
3 36 (54.55%) Business Intelligence
4 34 (51.52%) SOA
5 24 (36.36%) TDD
6 23 (34.85%) Scrum
7 18 (27.27%) Open Source
8 15 (22.73%) B2C
9 14 (21.21%) OO
10 12 (18.18%) Business Analysis
10 12 (18.18%) Continuous Integration
10 12 (18.18%) CRM
10 12 (18.18%) Zachman Framework
11 11 (16.67%) Analytics
11 11 (16.67%) DevOps
11 11 (16.67%) Enterprise Architecture
11 11 (16.67%) TOGAF
11 11 (16.67%) User Stories
12 10 (15.15%) Technical Architecture
13 9 (13.64%) Content Management
Programming Languages
1 30 (45.45%) Java
2 9 (13.64%) XPath
3 6 (9.09%) Ruby
4 4 (6.06%) SQL
5 3 (4.55%) C#
6 2 (3.03%) Groovy
6 2 (3.03%) JavaScript
6 2 (3.03%) Perl
6 2 (3.03%) Python
6 2 (3.03%) Shell Script
7 1 (1.52%) C++
7 1 (1.52%) Objective-C
7 1 (1.52%) PHP
Qualifications
1 2 (3.03%) PMI Certification
1 2 (3.03%) PMP
2 1 (1.52%) Degree
2 1 (1.52%) SC Cleared
2 1 (1.52%) Security Cleared
Quality Assurance & Compliance
1 2 (3.03%) Data Quality
Systems Management
1 2 (3.03%) Opscode Chef
1 2 (3.03%) Puppet
2 1 (1.52%) Ansible
Vendors
1 36 (54.55%) SAP
2 21 (31.82%) Adobe
3 11 (16.67%) CA Agile Central
4 9 (13.64%) Oracle
5 7 (10.61%) WSO2
6 3 (4.55%) Salesforce.com
7 2 (3.03%) Red Hat
8 1 (1.52%) IBM
8 1 (1.52%) webMethods
8 1 (1.52%) Xamarin
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