Period
to 24 September 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Hertfordshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 24 September 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
East of England > Hertfordshire
6 months to
24 Sep 2018
Same period 2017 Same period 2016
Rank 77 68 60
Rank change year-on-year -9 -8 +6
Contract jobs citing Marketing 20 26 31
As % of all contract IT jobs advertised in Hertfordshire 1.23% 1.87% 2.18%
As % of the General category 3.55% 5.18% 5.28%
Number of daily rates quoted 14 21 22
Hertfordshire median daily rate £156 £425 £300
Median daily rate % change year-on-year -63.24% +41.67% -0.91%
10th Percentile £123 £200 £182
90th Percentile £398 £875 £483
East of England median daily rate £525 £513 £425
% change year-on-year +2.44% +20.59% +25.00%
Number of hourly rates quoted 1 0 6
Hertfordshire median hourly rate £25.00 - £16.00
East of England median hourly rate £17.50 £39.75 £26.20
% change year-on-year -55.97% +51.72% -28.71%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Hertfordshire with a requirement for common skills.

All General Skills
Hertfordshire
Contract vacancies with a requirement for common skills 564 502 587
As % of all contract IT jobs advertised in Hertfordshire 34.73% 36.06% 41.25%
Number of daily rates quoted 294 236 334
Hertfordshire median daily rate £425 £400 £413
Median daily rate % change year-on-year +6.25% -3.03% +3.13%
10th Percentile £190 £225 £205
90th Percentile £567 £603 £538
East of England median daily rate £450 £435 £420
% change year-on-year +3.45% +3.57% +5.00%
Number of hourly rates quoted 30 19 10
Hertfordshire median hourly rate £22.00 £25.00 £16.00
Median hourly rate % change year-on-year -12.00% +56.25% -23.57%
10th Percentile £12.25 £17.05 £13.53
90th Percentile £40.38 £40.00 £31.60
East of England median hourly rate £17.73 £40.00 £31.00
% change year-on-year -55.68% +29.03% -4.62%

Marketing
Job Vacancy Trend in Hertfordshire

Job postings citing Marketing as a percentage of all IT jobs advertised in Hertfordshire.

Job vacancy trend for Marketing in Hertfordshire

Marketing
Contractor Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Hertfordshire.

Contractor daily rate trend for Marketing in Hertfordshire

Marketing
Contractor Daily Rate Histogram in Hertfordshire

The daily rate distribution of IT jobs citing Marketing in Hertfordshire over the 6 months to 24 September 2018.

Contractor daily rate histogram for Marketing in Hertfordshire

Marketing
Contractor Hourly Rate Trend in Hertfordshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Hertfordshire.

Contractor hourly rate trend for Marketing in Hertfordshire

Marketing
Contract Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Hertfordshire region over the 6 months to 24 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Watford +5 14 £156 -81.62% 4
Hatfield +3 3 £125 -10.71% 3
Welwyn Garden City -21 1 - - 2
Marketing
East of England

For the 6 months to 24 September 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Hertfordshire region with a requirement for Marketing.

1 12 (60.00%) HTML
2 10 (50.00%) SEO
3 9 (45.00%) JavaScript
3 9 (45.00%) CSS
3 9 (45.00%) Google
3 9 (45.00%) Analytics
4 8 (40.00%) Social Media
4 8 (40.00%) Web Development
5 7 (35.00%) Google Analytics
6 6 (30.00%) WordPress
6 6 (30.00%) Pay per click
6 6 (30.00%) Link Building
6 6 (30.00%) Algorithms
6 6 (30.00%) Content Marketing
6 6 (30.00%) Microsoft Office
6 6 (30.00%) Microsoft
7 5 (25.00%) CMS
7 5 (25.00%) NHS
7 5 (25.00%) OOP
7 5 (25.00%) Microsoft Excel
7 5 (25.00%) PHP
7 5 (25.00%) MySQL
7 5 (25.00%) Laravel
7 5 (25.00%) jQuery
8 4 (20.00%) Microsoft Project
8 4 (20.00%) Project Governance
8 4 (20.00%) Analytical Skills
8 4 (20.00%) PRINCE2
8 4 (20.00%) Project Management
9 3 (15.00%) Adobe

Marketing
Co-occurring IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (30.00%) WordPress
2 5 (25.00%) CMS
3 1 (5.00%) MS Exchange
Applications
1 6 (30.00%) Microsoft Office
2 5 (25.00%) Microsoft Excel
3 4 (20.00%) Microsoft Project
4 3 (15.00%) Microsoft PowerPoint
4 3 (15.00%) MS Visio
5 2 (10.00%) Photoshop
6 1 (5.00%) Adobe Creative Suite
Business Applications
1 1 (5.00%) Dynamics CRM
Cloud Services
1 7 (35.00%) Google Analytics
2 1 (5.00%) Dynamics 365
Communications & Networking
1 3 (15.00%) Skype
2 1 (5.00%) Cisco ASA
2 1 (5.00%) Firewall
2 1 (5.00%) LAN
2 1 (5.00%) Network Security
2 1 (5.00%) SMS
2 1 (5.00%) VoIP
2 1 (5.00%) WAN
2 1 (5.00%) WLAN
Database & Business Intelligence
1 5 (25.00%) MySQL
2 1 (5.00%) Relational Database
General
1 2 (10.00%) Manufacturing
1 2 (10.00%) Multimedia
1 2 (10.00%) Publishing
2 1 (5.00%) Advertising
2 1 (5.00%) Electronics
2 1 (5.00%) Finance
2 1 (5.00%) Games
2 1 (5.00%) Law
2 1 (5.00%) Legal
2 1 (5.00%) Military
2 1 (5.00%) Retail
2 1 (5.00%) Telecoms
Job Titles
1 6 (30.00%) Consultant
1 6 (30.00%) SEO Consultant
2 5 (25.00%) Project Manager
3 3 (15.00%) Developer
3 3 (15.00%) Junior
4 2 (10.00%) Analyst
4 2 (10.00%) Junior Developer
4 2 (10.00%) Junior Web Developer
4 2 (10.00%) SEO Executive
4 2 (10.00%) Web Developer
5 1 (5.00%) Compliance Manager
5 1 (5.00%) Compliance Project Manager
5 1 (5.00%) CRM Analyst
5 1 (5.00%) Development Project Manager
5 1 (5.00%) Governance Manager
5 1 (5.00%) Graduate Web Developer
5 1 (5.00%) IT Analyst
5 1 (5.00%) IT Support
5 1 (5.00%) Project Governance Manager
5 1 (5.00%) Security Engineer
Libraries, Frameworks & Software Standards
1 12 (60.00%) HTML
2 9 (45.00%) CSS
3 5 (25.00%) jQuery
3 5 (25.00%) Laravel
4 2 (10.00%) XML
5 1 (5.00%) .NET
5 1 (5.00%) AngularJS
5 1 (5.00%) Node.js
5 1 (5.00%) SignalR
Miscellaneous
1 8 (40.00%) Social Media
2 6 (30.00%) Algorithms
3 5 (25.00%) NHS
4 4 (20.00%) Analytical Skills
5 2 (10.00%) Digital Media
5 2 (10.00%) User Experience
6 1 (5.00%) Animation
6 1 (5.00%) Data Protection Act
6 1 (5.00%) Data Structures
Operating Systems
1 1 (5.00%) Windows
Processes & Methodologies
1 10 (50.00%) SEO
2 9 (45.00%) Analytics
3 8 (40.00%) Web Development
4 6 (30.00%) Content Marketing
4 6 (30.00%) Link Building
4 6 (30.00%) Pay per click
5 5 (25.00%) OOP
6 4 (20.00%) PRINCE2
6 4 (20.00%) Project Governance
6 4 (20.00%) Project Management
7 3 (15.00%) Agile Software Development
7 3 (15.00%) Digital Marketing
8 2 (10.00%) Analytical Thinking
8 2 (10.00%) Content Management
8 2 (10.00%) Creative Thinking
8 2 (10.00%) Data Analysis
8 2 (10.00%) Digital Media Management
8 2 (10.00%) Direct Marketing
8 2 (10.00%) Email Marketing
8 2 (10.00%) Online Marketing
Programming Languages
1 9 (45.00%) JavaScript
2 5 (25.00%) PHP
3 2 (10.00%) SQL
4 1 (5.00%) C
4 1 (5.00%) C#
Qualifications
1 1 (5.00%) DBS Check
Quality Assurance & Compliance
1 1 (5.00%) GDPR
System Software
1 1 (5.00%) Active Directory
Systems Management
1 1 (5.00%) FortiGate
Vendors
1 9 (45.00%) Google
2 6 (30.00%) Microsoft
3 3 (15.00%) Adobe
4 1 (5.00%) Cisco
4 1 (5.00%) Fortinet
4 1 (5.00%) Omniture
4 1 (5.00%) Palo Alto
4 1 (5.00%) SAP
4 1 (5.00%) Tableau
4 1 (5.00%) TOWER Software