Period
to 17 November 2017

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Hertfordshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 17 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
East of England > Hertfordshire
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 96 94 93
Rank change year-on-year -2 -1 -1
Contract jobs citing Social Media 7 7 10
As % of all contract IT jobs advertised in Hertfordshire 0.45% 0.50% 0.62%
As % of the Miscellaneous category 1.35% 1.46% 1.99%
Number of daily rates quoted 1 4 5
Hertfordshire median daily rate £238 £184 £363
Median daily rate % change year-on-year +29.25% -49.31% +45.00%
10th Percentile £231 £128 £323
90th Percentile £244 £210 £369
East of England median daily rate £325 £350 £650
% change year-on-year -7.14% -46.15% +188.89%
Number of hourly rates quoted 1 6 2
Hertfordshire median hourly rate £43.00 £16.00 £12.50
Median hourly rate % change year-on-year +168.75% +28.00% -
10th Percentile £41.50 £16.00 £11.25
90th Percentile £44.50 £20.00 £13.75
East of England median hourly rate £43.00 £20.00 £12.50
% change year-on-year +115.00% +60.00% -28.57%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Hertfordshire with a requirement for generic IT skills.

All Generic IT Skills
Hertfordshire
Contract vacancies with a requirement for generic IT skills 519 480 502
As % of all contract IT jobs advertised in Hertfordshire 33.06% 34.61% 30.91%
Number of daily rates quoted 258 267 253
Hertfordshire median daily rate £363 £375 £400
Median daily rate % change year-on-year -3.33% -6.25% +10.34%
10th Percentile £178 £181 £215
90th Percentile £550 £538 £525
East of England median daily rate £400 £351 £375
% change year-on-year +14.12% -6.53% +5.63%
Number of hourly rates quoted 30 14 55
Hertfordshire median hourly rate £16.40 £18.75 £21.50
Median hourly rate % change year-on-year -12.52% -12.79% +43.33%
10th Percentile £12.35 £11.92 £10.50
90th Percentile £46.50 £34.35 £39.50
East of England median hourly rate £19.38 £31.50 £22.62
% change year-on-year -38.48% +39.29% -7.69%

Social Media
Job Vacancy Trend in Hertfordshire

Job postings citing Social Media as a percentage of all IT jobs advertised in Hertfordshire.

Job vacancy trend for Social Media in Hertfordshire

Social Media
Contractor Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Hertfordshire.

Contractor daily rate trend for Social Media in Hertfordshire

Social Media
Contract Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Hertfordshire region over the 6 months to 17 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Watford -1 5 - -
Welwyn Garden City - 1 £238 -
Hoddesdon - 1 - -
Social Media
East of England

For the 6 months to 17 November 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Hertfordshire region with a requirement for Social Media.

1 4 (57.14%) E-Commerce
1 4 (57.14%) Marketing
2 3 (42.86%) SEO
2 3 (42.86%) Photoshop
2 3 (42.86%) Analytical Skills
3 2 (28.57%) Analytics
3 2 (28.57%) HTML
3 2 (28.57%) CSS
3 2 (28.57%) Project Management
3 2 (28.57%) Stakeholder Management
3 2 (28.57%) CMS
3 2 (28.57%) Web Analytics
3 2 (28.57%) Google
3 2 (28.57%) Google Analytics
3 2 (28.57%) Digital Marketing
3 2 (28.57%) Facebook
3 2 (28.57%) Twitter
4 1 (14.29%) Adobe Experience Manager
4 1 (14.29%) Responsive Web Design
4 1 (14.29%) Project Governance
4 1 (14.29%) Social Media Marketing
4 1 (14.29%) Finance
4 1 (14.29%) Degree
4 1 (14.29%) Graphic Design
4 1 (14.29%) Blog
4 1 (14.29%) Adobe Illustrator
4 1 (14.29%) Retail
4 1 (14.29%) Content Management
4 1 (14.29%) Pharmaceutical
4 1 (14.29%) Change Management

Social Media
Co-occurring IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (28.57%) CMS
2 1 (14.29%) Adobe Experience Manager
Applications
1 3 (42.86%) Photoshop
2 1 (14.29%) Adobe Illustrator
2 1 (14.29%) Microsoft Office
Cloud Services
1 2 (28.57%) Google Analytics
2 1 (14.29%) SuccessFactors
Communications & Networking
1 1 (14.29%) Intranet
General
1 4 (57.14%) Marketing
2 1 (14.29%) Brand Awareness
2 1 (14.29%) Finance
2 1 (14.29%) Pharmaceutical
2 1 (14.29%) Retail
Job Titles
1 1 (14.29%) Administrator
1 1 (14.29%) Content Manager
1 1 (14.29%) Designer
1 1 (14.29%) Digital Content Manager
1 1 (14.29%) Digital Designer
1 1 (14.29%) Graphic Designer
1 1 (14.29%) Online Merchandiser
1 1 (14.29%) Social Media Manager
1 1 (14.29%) Web Content Manager
1 1 (14.29%) Web Manager
Libraries, Frameworks & Software Standards
1 2 (28.57%) CSS
1 2 (28.57%) HTML
Miscellaneous
1 3 (42.86%) Analytical Skills
2 1 (14.29%) Blog
2 1 (14.29%) Graphic Design
2 1 (14.29%) User Experience
Processes & Methodologies
1 4 (57.14%) E-Commerce
2 3 (42.86%) SEO
3 2 (28.57%) Analytics
3 2 (28.57%) Digital Marketing
3 2 (28.57%) Project Management
3 2 (28.57%) Stakeholder Management
3 2 (28.57%) Web Analytics
4 1 (14.29%) Change Management
4 1 (14.29%) Content Management
4 1 (14.29%) Digital Content Management
4 1 (14.29%) DNA
4 1 (14.29%) Front End Development
4 1 (14.29%) Integrated Marketing
4 1 (14.29%) Project Governance
4 1 (14.29%) Responsive Web Design
4 1 (14.29%) Social Media Management
4 1 (14.29%) Social Media Marketing
4 1 (14.29%) Typography
Qualifications
1 1 (14.29%) Degree
Vendors
1 2 (28.57%) Facebook
1 2 (28.57%) Google
1 2 (28.57%) Twitter
2 1 (14.29%) Adobe
2 1 (14.29%) Brandwatch
2 1 (14.29%) Microsoft
2 1 (14.29%) Salesforce.com
2 1 (14.29%) Sysomos