Period
to 18 January 2018

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Hertfordshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 18 January 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
East of England > Hertfordshire
6 months to
18 Jan 2018
Same period 2017 Same period 2016
Rank 94 93 86
Rank change year-on-year -1 -7 +11
Contract jobs citing Social Media 6 4 8
As % of all contract IT jobs advertised in Hertfordshire 0.39% 0.28% 0.57%
As % of the Miscellaneous category 1.16% 0.85% 1.98%
Number of daily rates quoted 0 2 0
Hertfordshire median daily rate - £165 -
East of England median daily rate £235 £350 £650
% change year-on-year -33.00% -46.15% +160.00%
Number of hourly rates quoted 2 4 2
Hertfordshire median hourly rate £27.75 £18.00 £12.50
Median hourly rate % change year-on-year +54.17% +44.00% -
10th Percentile £14.28 £16.00 £11.25
90th Percentile £41.43 £20.00 £13.75
East of England median hourly rate £27.75 £19.00 £12.50
% change year-on-year +46.05% +52.00% -28.57%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Hertfordshire with a requirement for generic IT skills.

All Generic IT Skills
Hertfordshire
Contract vacancies with a requirement for generic IT skills 519 469 404
As % of all contract IT jobs advertised in Hertfordshire 33.57% 33.38% 28.67%
Number of daily rates quoted 273 254 195
Hertfordshire median daily rate £390 £388 £400
Median daily rate % change year-on-year +0.65% -3.13% +6.67%
10th Percentile £200 £162 £213
90th Percentile £574 £570 £506
East of England median daily rate £413 £350 £385
% change year-on-year +17.86% -9.09% +2.67%
Number of hourly rates quoted 19 15 51
Hertfordshire median hourly rate £16.81 £16.00 £21.50
Median hourly rate % change year-on-year +5.03% -25.58% +43.33%
10th Percentile £12.25 £11.32 £11.75
90th Percentile £45.10 £47.50 £37.25
East of England median hourly rate £29.47 £34.25 £21.53
% change year-on-year -13.96% +59.12% +3.73%

Social Media
Job Vacancy Trend in Hertfordshire

Job postings citing Social Media as a percentage of all IT jobs advertised in Hertfordshire.

Job vacancy trend for Social Media in Hertfordshire

Social Media
Contractor Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Hertfordshire.

Contractor daily rate trend for Social Media in Hertfordshire

Social Media
Contractor Hourly Rate Trend in Hertfordshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in Hertfordshire.

Contractor hourly rate trend for Social Media in Hertfordshire

Social Media
Contractor Hourly Rate Histogram in Hertfordshire

The hourly rate distribution of IT jobs citing Social Media in Hertfordshire over the 6 months to 18 January 2018.

Contractor hourly rate histogram for Social Media in Hertfordshire

Social Media
Contract Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Hertfordshire region over the 6 months to 18 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Watford -9 4 - -
Hatfield - 1 - -
Hoddesdon - 1 - -
Social Media
East of England

For the 6 months to 18 January 2018, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Hertfordshire region with a requirement for Social Media.

1 5 (83.33%) Marketing
2 4 (66.67%) SEO
2 4 (66.67%) Analytical Skills
3 3 (50.00%) Digital Marketing
3 3 (50.00%) CMS
3 3 (50.00%) Google
3 3 (50.00%) Photoshop
3 3 (50.00%) E-Commerce
4 2 (33.33%) Microsoft Office
4 2 (33.33%) CSS
4 2 (33.33%) Adobe
4 2 (33.33%) Web Analytics
4 2 (33.33%) Google Analytics
4 2 (33.33%) HTML
4 2 (33.33%) Facebook
4 2 (33.33%) Twitter
4 2 (33.33%) Analytics
4 2 (33.33%) User Experience
5 1 (16.67%) Adobe Experience Manager
5 1 (16.67%) Social Media Marketing
5 1 (16.67%) Digital Content Management
5 1 (16.67%) Sysomos
5 1 (16.67%) Brand Awareness
5 1 (16.67%) Integrated Marketing
5 1 (16.67%) Social Media Management
5 1 (16.67%) Brandwatch
5 1 (16.67%) Creative Thinking
5 1 (16.67%) Analytical Thinking
5 1 (16.67%) JavaScript
5 1 (16.67%) Finance

Social Media
Co-occurring IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (50.00%) CMS
2 1 (16.67%) Adobe Experience Manager
Applications
1 3 (50.00%) Photoshop
2 2 (33.33%) Microsoft Office
Cloud Services
1 2 (33.33%) Google Analytics
General
1 5 (83.33%) Marketing
2 1 (16.67%) Brand Awareness
2 1 (16.67%) Finance
2 1 (16.67%) Multimedia
2 1 (16.67%) Pharmaceutical
Job Titles
1 1 (16.67%) Administrator
1 1 (16.67%) Content Manager
1 1 (16.67%) Developer
1 1 (16.67%) Digital Content Manager
1 1 (16.67%) Graduate
1 1 (16.67%) Graduate Developer
1 1 (16.67%) Graduate Web Developer
1 1 (16.67%) Junior
1 1 (16.67%) Junior Developer
1 1 (16.67%) Junior Web Developer
1 1 (16.67%) Online Merchandiser
1 1 (16.67%) Social Media Manager
1 1 (16.67%) Web Content Manager
1 1 (16.67%) Web Developer
1 1 (16.67%) Web Manager
Libraries, Frameworks & Software Standards
1 2 (33.33%) CSS
1 2 (33.33%) HTML
2 1 (16.67%) XML
Miscellaneous
1 4 (66.67%) Analytical Skills
2 2 (33.33%) User Experience
3 1 (16.67%) Blog
Processes & Methodologies
1 4 (66.67%) SEO
2 3 (50.00%) Digital Marketing
2 3 (50.00%) E-Commerce
3 2 (33.33%) Analytics
3 2 (33.33%) Web Analytics
4 1 (16.67%) Analytical Thinking
4 1 (16.67%) B2B
4 1 (16.67%) Content Management
4 1 (16.67%) Creative Thinking
4 1 (16.67%) Digital Content Management
4 1 (16.67%) DNA
4 1 (16.67%) Integrated Marketing
4 1 (16.67%) Project Management
4 1 (16.67%) Social Media Management
4 1 (16.67%) Social Media Marketing
4 1 (16.67%) Stakeholder Management
4 1 (16.67%) Web Design
4 1 (16.67%) Web Development
Programming Languages
1 1 (16.67%) JavaScript
Qualifications
1 1 (16.67%) Degree
Vendors
1 3 (50.00%) Google
2 2 (33.33%) Adobe
2 2 (33.33%) Facebook
2 2 (33.33%) Twitter
3 1 (16.67%) Brandwatch
3 1 (16.67%) Microsoft
3 1 (16.67%) Salesforce.com
3 1 (16.67%) Sysomos