Period
to 28 July 2017

The following table provides summary statistics for contract job vacancies advertised in Leicestershire with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 28 July 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
East Midlands > Leicestershire
6 months to
28 Jul 2017
Same period 2016 Same period 2015
Rank 58 54 50
Rank change year-on-year -4 -4 +7
Contract jobs citing SEO 7 1 7
As % of all contract IT jobs advertised in Leicestershire 1.27% 0.19% 1.13%
As % of the Processes & Methodologies category 1.59% 0.27% 1.68%
Number of daily rates quoted 3 6 3
Leicestershire median daily rate £325 £225 £600
Median daily rate % change year-on-year +44.44% -62.50% +60.00%
East Midlands median daily rate £325 £225 £355
% change year-on-year +44.44% -36.62% +77.50%
Number of hourly rates quoted 0 0 0
Leicestershire median hourly rate - - -
East Midlands median hourly rate - - -

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Leicestershire with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Leicestershire
Contract job vacancies with a requirement for process and methodology skills 441 365 417
As % of all contract IT job vacancies advertised in Leicestershire 79.75% 69.92% 67.59%
Number of daily rates quoted 251 227 252
Leicestershire median daily rate £338 £300 £308
Median daily rate % change year-on-year +12.50% -2.44% +2.50%
10th Percentile £250 £175 £113
90th Percentile £500 £500 £469
East Midlands median daily rate £400 £400 £375
% change year-on-year - +6.67% +7.14%
Number of hourly rates quoted 18 14 17
Leicestershire median hourly rate £15.75 £12.00 £13.50
Median hourly rate % change year-on-year +31.25% -11.11% -55.00%
10th Percentile £10.49 £10.68 £9.88
90th Percentile £40.00 £41.80 £25.45
East Midlands median hourly rate £15.00 £14.50 £16.83
% change year-on-year +3.45% -13.82% -23.52%

SEO
Job Vacancy Trend in Leicestershire

Job postings citing SEO as a percentage of all IT jobs advertised in Leicestershire.

Job vacancy trend for SEO in Leicestershire

SEO
Contractor Daily Rate Trend in Leicestershire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Leicestershire.

Contractor daily rate trend for SEO in Leicestershire

SEO
Contract Job Locations in Leicestershire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Leicestershire region over the 6 months to 28 July 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicester - 6 £325 - 3
SEO
East Midlands

For the 6 months to 28 July 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Leicestershire region with a requirement for SEO.

1 7 (100.00%) SQL
1 7 (100.00%) Analytics
2 6 (85.71%) Microsoft Excel
2 6 (85.71%) Cognos
2 6 (85.71%) E-Commerce
2 6 (85.71%) Business Intelligence
2 6 (85.71%) Microsoft
2 6 (85.71%) BusinessObjects
2 6 (85.71%) MicroStrategy
2 6 (85.71%) Brio
2 6 (85.71%) Web Analytics
2 6 (85.71%) Omniture
2 6 (85.71%) Pay per click
2 6 (85.71%) Web Development
2 6 (85.71%) Market Research
3 5 (71.43%) Search Engine Marketing
3 5 (71.43%) Marketing
3 5 (71.43%) Coremetrics
3 5 (71.43%) Business Analysis
3 5 (71.43%) WebTrends
3 5 (71.43%) Project Management
3 5 (71.43%) CRM
3 5 (71.43%) Microsoft Office
3 5 (71.43%) C
3 5 (71.43%) A/B Testing
3 5 (71.43%) Data Strategy
3 5 (71.43%) Adobe Analytics
4 1 (14.29%) Google Analytics
4 1 (14.29%) jQuery
4 1 (14.29%) Google

SEO
Co-occurring IT Skills in Leicestershire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 6 (85.71%) Microsoft Excel
2 5 (71.43%) Microsoft Office
Business Applications
1 5 (71.43%) WebTrends
Cloud Services
1 5 (71.43%) Adobe Analytics
2 1 (14.29%) Google Analytics
Communications & Networking
1 1 (14.29%) HTTP
Database & Business Intelligence
1 6 (85.71%) BusinessObjects
2 1 (14.29%) SQL Server
General
1 5 (71.43%) Marketing
Job Titles
1 3 (42.86%) Analyst
1 3 (42.86%) Web Analyst
2 2 (28.57%) Web Analytics Analyst
3 1 (14.29%) Business Intelligence Analyst
3 1 (14.29%) PPC Analyst
3 1 (14.29%) SEO Analyst
3 1 (14.29%) SEO Expert
Libraries, Frameworks & Software Standards
1 1 (14.29%) .NET
1 1 (14.29%) ASP.NET
1 1 (14.29%) CSS
1 1 (14.29%) HTML
1 1 (14.29%) jQuery
Processes & Methodologies
1 7 (100.00%) Analytics
2 6 (85.71%) Business Intelligence
2 6 (85.71%) E-Commerce
2 6 (85.71%) Market Research
2 6 (85.71%) Pay per click
2 6 (85.71%) Web Analytics
2 6 (85.71%) Web Development
3 5 (71.43%) A/B Testing
3 5 (71.43%) Business Analysis
3 5 (71.43%) CRM
3 5 (71.43%) Data Strategy
3 5 (71.43%) Project Management
3 5 (71.43%) Search Engine Marketing
4 1 (14.29%) Competitor Analysis
Programming Languages
1 7 (100.00%) SQL
2 5 (71.43%) C
3 1 (14.29%) C#
3 1 (14.29%) JavaScript
3 1 (14.29%) PHP
Qualifications
1 1 (14.29%) Analytics IQ
Vendors
1 6 (85.71%) Brio
1 6 (85.71%) Cognos
1 6 (85.71%) Microsoft
1 6 (85.71%) MicroStrategy
1 6 (85.71%) Omniture
2 5 (71.43%) Coremetrics
3 1 (14.29%) Google