The following table provides summary statistics for contract job vacancies advertised in Leicestershire with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 3 months to 25 April 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
East Midlands / Leicestershire
3 months to
25 Apr 2017
Same period 2016 Same period 2015
Rank 36 38 -
Rank change year-on-year +2 -  
Contract jobs citing SEO 7 1 0
As % of all contract IT jobs advertised in Leicestershire 2.52% 0.35% -
As % of the Processes & Methodologies category 3.29% 0.48% -
Number of daily rates quoted 3 1 0
Median daily rate £325 £225 -
Median daily rate % change year-on-year +44.44% -  
UK excluding London median daily rate £350 £350 £270
% change year-on-year - +29.62%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £15.50 £14.00
% change year-on-year - +10.71%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Leicestershire with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Leicestershire
Contract job vacancies with a requirement for process and methodology skills 213 207 231
As % of all contract IT job vacancies advertised in Leicestershire 76.62% 73.40% 67.74%
Number of daily rates quoted 125 130 136
Median daily rate £350 £300 £325
Median daily rate % change year-on-year +16.66% -7.69%  
90% offered a daily rate of more than £265 £180 £150
10% offered a daily rate of more than £500 £463 £450
UK excluding London median daily rate £413 £400 £393
% change year-on-year +3.12% +1.91%  
Number of hourly rates quoted 7 7 10
Median hourly rate £35.00 £35.00 £16.00
Median hourly rate % change year-on-year - +118.75%  
UK excluding London median hourly rate £36.00 £36.52 £30.35
% change year-on-year -1.42% +20.32%  

SEO
Job Vacancy Trend in Leicestershire

The job posting trend of jobs advertised in Leicestershire citing SEO as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Leicestershire

SEO
Contractor Daily Rate Trend in Leicestershire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Leicestershire.

Contractor daily rate trend for SEO in Leicestershire

SEO
Contractor Hourly Rate Trend in Leicestershire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in Leicestershire.

Contractor hourly rate trend for SEO in Leicestershire

SEO
Contract Job Locations in Leicestershire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Leicestershire region over the 3 months to 25 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicester - 6 £325 -
SEO
East Midlands

For the 6 months to 25 April 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Leicestershire region with a requirement for SEO.

1 8 (100.00%) Analytics
2 7 (87.50%) SQL
3 6 (75.00%) Microsoft Excel
3 6 (75.00%) Cognos
3 6 (75.00%) E-Commerce
3 6 (75.00%) Business Intelligence
3 6 (75.00%) Microsoft
3 6 (75.00%) BusinessObjects
3 6 (75.00%) MicroStrategy
3 6 (75.00%) Brio
3 6 (75.00%) Web Analytics
3 6 (75.00%) Omniture
3 6 (75.00%) Pay per click
3 6 (75.00%) Web Development
3 6 (75.00%) Market Research
4 5 (62.50%) Search Engine Marketing
4 5 (62.50%) Marketing
4 5 (62.50%) Coremetrics
4 5 (62.50%) Business Analysis
4 5 (62.50%) WebTrends
4 5 (62.50%) Project Management
4 5 (62.50%) CRM
4 5 (62.50%) Microsoft Office
4 5 (62.50%) C
4 5 (62.50%) A/B Testing
4 5 (62.50%) Data Strategy
4 5 (62.50%) Adobe Analytics
5 2 (25.00%) Google
5 2 (25.00%) Google Analytics
6 1 (12.50%) jQuery

SEO
Co-occurring IT Skills in Leicestershire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 6 (75.00%) Microsoft Excel
2 5 (62.50%) Microsoft Office
Business Applications
1 5 (62.50%) WebTrends
Cloud Services
1 5 (62.50%) Adobe Analytics
2 2 (25.00%) Google Analytics
Communications & Networking
1 1 (12.50%) HTTP
Database & Business Intelligence
1 6 (75.00%) BusinessObjects
2 1 (12.50%) SQL Server
General
1 5 (62.50%) Marketing
Job Titles
1 3 (37.50%) Analyst
1 3 (37.50%) Web Analyst
2 2 (25.00%) Web Analytics Analyst
3 1 (12.50%) Business Intelligence Analyst
3 1 (12.50%) PPC Analyst
3 1 (12.50%) SEO Analyst
3 1 (12.50%) SEO Expert
3 1 (12.50%) SEO Specialist
Libraries, Frameworks & Software Standards
1 1 (12.50%) .NET
1 1 (12.50%) ASP.NET
1 1 (12.50%) CSS
1 1 (12.50%) HTML
1 1 (12.50%) jQuery
Processes & Methodologies
1 8 (100.00%) Analytics
2 6 (75.00%) Business Intelligence
2 6 (75.00%) E-Commerce
2 6 (75.00%) Market Research
2 6 (75.00%) Pay per click
2 6 (75.00%) Web Analytics
2 6 (75.00%) Web Development
3 5 (62.50%) A/B Testing
3 5 (62.50%) Business Analysis
3 5 (62.50%) CRM
3 5 (62.50%) Data Strategy
3 5 (62.50%) Project Management
3 5 (62.50%) Search Engine Marketing
4 1 (12.50%) Competitor Analysis
Programming Languages
1 7 (87.50%) SQL
2 5 (62.50%) C
3 1 (12.50%) C#
3 1 (12.50%) JavaScript
3 1 (12.50%) PHP
Qualifications
1 1 (12.50%) Analytics IQ
Vendors
1 6 (75.00%) Brio
1 6 (75.00%) Cognos
1 6 (75.00%) Microsoft
1 6 (75.00%) MicroStrategy
1 6 (75.00%) Omniture
2 5 (62.50%) Coremetrics
3 2 (25.00%) Google
Leicestershire
Nigel Frank International
Posted: 7 days ago