Period
to 21 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Leicestershire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
East Midlands > Leicestershire
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 77 107 83
Rank change year-on-year +30 -24 +29
Permanent jobs citing SEO 13 8 28
As % of all permanent IT jobs advertised in Leicestershire 1.38% 0.55% 2.09%
As % of the Processes & Methodologies category 1.56% 0.61% 2.33%
Number of salaries quoted 16 8 35
Leicestershire median annual salary £37,500 £32,500 £40,000
Median salary % change year-on-year +15.38% -18.75% +33.33%
10th Percentile £24,375 £24,075 £28,000
90th Percentile £42,500 £36,000 £110,000
East Midlands median annual salary £31,675 £32,500 £35,000
% change year-on-year -2.54% -7.14% +33.33%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Leicestershire with a requirement for process or methodology skills.

All Process and Methodology Skills
Leicestershire
Permanent vacancies with a requirement for process or methodology skills 834 1301 1202
As % of all permanent IT jobs advertised in Leicestershire 88.72% 89.11% 89.57%
Number of salaries quoted 731 1133 971
Leicestershire median annual salary £39,000 £42,500 £40,000
Median salary % change year-on-year -8.24% +6.25% -
10th Percentile £25,000 £26,750 £21,780
90th Percentile £56,250 £57,450 £57,500
East Midlands median annual salary £40,000 £41,500 £40,000
% change year-on-year -3.61% +3.75% -

SEO
Job Vacancy Trend in Leicestershire

Job postings citing SEO as a percentage of all IT jobs advertised in Leicestershire.

Job vacancy trend for SEO in Leicestershire

SEO
Salary Trend in Leicestershire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Leicestershire.

Salary trend for SEO in Leicestershire

SEO
Salary Histogram in Leicestershire

The salary distribution of IT jobs citing SEO in Leicestershire over the 6 months to 21 November 2017.

Salary histogram for SEO in Leicestershire

SEO
Job Locations in Leicestershire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Leicestershire region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hinckley - 4 £37,500 -
Leicester +29 3 £32,500 +18.18% 1
Lutterworth - 3 £40,000 -
SEO
East Midlands

For the 6 months to 21 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Leicestershire region with a requirement for SEO.

1 7 (53.85%) HTML
1 7 (53.85%) Marketing
2 6 (46.15%) jQuery
2 6 (46.15%) Social Media
2 6 (46.15%) JavaScript
2 6 (46.15%) CSS
3 5 (38.46%) Google
3 5 (38.46%) Business Intelligence
3 5 (38.46%) Analytics
3 5 (38.46%) Sitecore
3 5 (38.46%) Online Marketing
3 5 (38.46%) Google Analytics
3 5 (38.46%) Business Forecasting
3 5 (38.46%) Personalization
3 5 (38.46%) A/B Testing
3 5 (38.46%) Social Media Analysis
3 5 (38.46%) Social Listening
4 4 (30.77%) JSON
4 4 (30.77%) Web Development
4 4 (30.77%) Git (software)
4 4 (30.77%) AngularJS
4 4 (30.77%) REST
4 4 (30.77%) SharePoint
4 4 (30.77%) SOAP
4 4 (30.77%) .NET
4 4 (30.77%) C#
4 4 (30.77%) Ajax
5 3 (23.08%) Subversion
5 3 (23.08%) Advertising
5 3 (23.08%) CMS

SEO
Co-occurring IT Skills in Leicestershire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (30.77%) SharePoint
2 3 (23.08%) CMS
Cloud Services
1 5 (38.46%) Google Analytics
2 3 (23.08%) Microsoft Azure
Communications & Networking
1 2 (15.38%) Internet
Database & Business Intelligence
1 3 (23.08%) SQL Server
Development Applications
1 4 (30.77%) Git (software)
2 3 (23.08%) Subversion
3 1 (7.69%) Jasmine
3 1 (7.69%) Karma Test Runner
3 1 (7.69%) TeamCity
General
1 7 (53.85%) Marketing
2 3 (23.08%) Advertising
3 1 (7.69%) Games
3 1 (7.69%) Manufacturing
Job Titles
1 6 (46.15%) Developer
2 5 (38.46%) Analyst
2 5 (38.46%) Digital Analyst
3 3 (23.08%) .NET Developer
4 2 (15.38%) Digital Marketing Analyst
4 2 (15.38%) Front End Developer (Client-Side Developer)
4 2 (15.38%) Marketing Analyst
5 1 (7.69%) Angular Developer
5 1 (7.69%) Digital Executive
5 1 (7.69%) Digital Marketing Executive
5 1 (7.69%) Digital Marketing Specialist
5 1 (7.69%) JavaScript Developer
5 1 (7.69%) Junior
5 1 (7.69%) Junior Developer
5 1 (7.69%) Junior Software Developer
5 1 (7.69%) Marketing Executive
5 1 (7.69%) Marketing Specialist
5 1 (7.69%) Online Marketing Analyst
5 1 (7.69%) SEO Executive
5 1 (7.69%) Software Developer
Libraries, Frameworks & Software Standards
1 7 (53.85%) HTML
2 6 (46.15%) CSS
2 6 (46.15%) jQuery
3 4 (30.77%) .NET
3 4 (30.77%) Ajax
3 4 (30.77%) AngularJS
3 4 (30.77%) JSON
3 4 (30.77%) REST
3 4 (30.77%) SOAP
4 3 (23.08%) ASP.NET
5 2 (15.38%) CSS3
5 2 (15.38%) HTML5
6 1 (7.69%) React
6 1 (7.69%) Sass
6 1 (7.69%) Twitter Bootstrap
Miscellaneous
1 6 (46.15%) Social Media
2 3 (23.08%) User Experience
3 1 (7.69%) Computer Science
Processes & Methodologies
1 5 (38.46%) A/B Testing
1 5 (38.46%) Analytics
1 5 (38.46%) Business Forecasting
1 5 (38.46%) Business Intelligence
1 5 (38.46%) Online Marketing
1 5 (38.46%) Personalization
1 5 (38.46%) Social Listening
1 5 (38.46%) Social Media Analysis
2 4 (30.77%) Web Development
3 3 (23.08%) Digital Marketing
3 3 (23.08%) Open Source
4 2 (15.38%) Content Marketing
4 2 (15.38%) Continuous Improvement
4 2 (15.38%) CRM
4 2 (15.38%) Front End Development
4 2 (15.38%) Performance Measurement
4 2 (15.38%) Responsive Web Design
4 2 (15.38%) Social Media Monitoring
5 1 (7.69%) E-Commerce
5 1 (7.69%) MVC
Programming Languages
1 6 (46.15%) JavaScript
2 4 (30.77%) C#
3 1 (7.69%) Java
3 1 (7.69%) PHP
3 1 (7.69%) SQL
Qualifications
1 1 (7.69%) Degree
Vendors
1 5 (38.46%) Google
1 5 (38.46%) Sitecore
2 3 (23.08%) Microsoft
3 2 (15.38%) Marketo
4 1 (7.69%) Adobe