Google Analytics Analyst
England > London
The median Google Analytics Analyst daily rate in London is £350, according to job vacancies posted in the 6 months leading up to 1 July 2025.
The table below provides contractor rate benchmarking and summary statistics, comparing them to the same period in the previous two years.
| 6 months to 1 Jul 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 353 | 399 | 485 |
| Rank change year-on-year | +46 | +86 | +116 |
| Contract jobs requiring a Google Analytics Analyst | 1 | 1 | 2 |
| As % of all contract jobs advertised in London | 0.008% | 0.006% | 0.008% |
| As % of the Job Titles category | 0.008% | 0.006% | 0.008% |
| Number of daily rates quoted | 1 | 1 | 1 |
| 10th Percentile | - | - | - |
| 25th Percentile | £325 | - | £431 |
| Median daily rate (50th Percentile) | £350 | £530 | £438 |
| Median % change year-on-year | -33.96% | +21.14% | -18.60% |
| 75th Percentile | £375 | - | £444 |
| 90th Percentile | - | - | - |
| England median daily rate | £350 | £530 | £438 |
| % change year-on-year | -33.96% | +21.14% | -11.39% |
All Contract IT Job Vacancies
London
For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.
| Contract vacancies in London with a recognized job title | 12,044 | 16,404 | 23,985 |
| % of contract IT jobs with a recognized job title | 93.40% | 93.88% | 94.82% |
| Number of daily rates quoted | 8,141 | 11,758 | 17,511 |
| 10th Percentile | £335 | £325 | £363 |
| 25th Percentile | £425 | £445 | £463 |
| Median daily rate (50th Percentile) | £550 | £550 | £575 |
| Median % change year-on-year | - | -4.35% | - |
| 75th Percentile | £675 | £688 | £700 |
| 90th Percentile | £788 | £800 | £800 |
| England median daily rate | £513 | £525 | £550 |
| % change year-on-year | -2.38% | -4.55% | +2.33% |
| Number of hourly rates quoted | 183 | 316 | 271 |
| 10th Percentile | £18.87 | £16.00 | £18.00 |
| 25th Percentile | £23.23 | £20.17 | £22.95 |
| Median hourly rate | £32.50 | £27.50 | £37.50 |
| Median % change year-on-year | +18.18% | -26.67% | +7.14% |
| 75th Percentile | £50.50 | £45.18 | £65.00 |
| 90th Percentile | £63.75 | £67.50 | £82.50 |
| England median hourly rate | £28.18 | £39.55 | £43.93 |
| % change year-on-year | -28.75% | -9.97% | +75.72% |
Google Analytics Analyst
Job Vacancy Trend in London
Job postings that featured Google Analytics Analyst in the job title as a proportion of all IT jobs advertised in London.
Google Analytics Analyst
Contractor Daily Rate Trend in London
3-month moving average daily rate quoted in jobs citing Google Analytics Analyst in London.
Google Analytics Analyst
Contract Job Locations in London
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics Analyst within the London region over the 6 months to 1 July 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Central London | - | 1 | £350 | - | |
| Google Analytics Analyst England |
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Google Analytics Analyst Skill Set
Top 11 Co-occurring Skills and Capabilities in London
For the 6 months to 1 July 2025, Google Analytics Analyst contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region featuring Google Analytics Analyst in the job title.
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Google Analytics Analyst Skill Set
Co-occurring Skills and Capabilities in London by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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