Google Ads (formerly AdWords)
North West > Merseyside
The table below provides summary statistics for contract job vacancies advertised in Merseyside requiring Google Ads skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Google Ads over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.
| 6 months to 1 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 28 | - | - |
| Rank change year-on-year | - | - | - |
| Contract jobs citing Google Ads | 1 | 0 | 0 |
| As % of all contract jobs advertised in Merseyside | 0.60% | - | - |
| As % of the Cloud Services category | 2.22% | - | - |
| Number of daily rates quoted | 1 | 0 | 0 |
| Median daily rate (50th Percentile) | £650 | - | - |
| North West median daily rate | £425 | - | £400 |
| % change year-on-year | - | - | +150.00% |
All Cloud Skills
Merseyside
Google Ads falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in Merseyside.
| Contract vacancies with a requirement for cloud computing skills | 45 | 47 | 125 |
| As % of all contract IT jobs advertised in Merseyside | 26.79% | 20.61% | 36.55% |
| Number of daily rates quoted | 40 | 27 | 97 |
| 10th Percentile | £133 | £143 | £343 |
| 25th Percentile | £150 | £181 | £425 |
| Median daily rate (50th Percentile) | £325 | £248 | £500 |
| Median % change year-on-year | +31.31% | -50.50% | +17.65% |
| 75th Percentile | £513 | £388 | £675 |
| 90th Percentile | £638 | £443 | £700 |
| North West median daily rate | £473 | £487 | £500 |
| % change year-on-year | -3.03% | -2.55% | - |
| Number of hourly rates quoted | 0 | 10 | 5 |
| 10th Percentile | - | - | £16.21 |
| 25th Percentile | - | £15.50 | £16.25 |
| Median hourly rate | - | £16.00 | £17.50 |
| Median % change year-on-year | - | -8.57% | +16.67% |
| 75th Percentile | - | £17.63 | £19.25 |
| 90th Percentile | - | £18.80 | £21.95 |
| North West median hourly rate | £28.88 | £16.06 | £37.30 |
| % change year-on-year | +79.79% | -56.94% | +100.62% |
Google Ads
Job Vacancy Trend in Merseyside
Job postings citing Google Ads as a proportion of all IT jobs advertised in Merseyside.
Google Ads
Contract Job Locations in Merseyside
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Ads within the Merseyside region over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Liverpool | - | 1 | £650 | - | 4 |
| Google Ads North West |
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Google Ads
Co-occurring Skills and Capabilities in Merseyside by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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