Personalization Contract Job Trends in Merseyside

Personalization
North West > Merseyside

The table below provides summary statistics and contractor rates for jobs advertised in Merseyside requiring Personalization skills. It covers contract job vacancies from the 6 months leading up to 17 December 2025, with comparisons to the same periods in the previous two years.

6 months to
17 Dec 2025
Same period 2024 Same period 2023
Rank 35 - -
Rank change year-on-year - - -
Contract jobs citing Personalization 2 0 0
As % of all contract jobs in Merseyside 0.78% - -
As % of the Processes & Methodologies category 0.88% - -
Number of daily rates quoted 2 0 0
10th Percentile £625 - -
25th Percentile £644 - -
Median daily rate (50th Percentile) £700 - -
75th Percentile £769 - -
90th Percentile £795 - -
North West median daily rate £360 £577 £700
% change year-on-year -37.61% -17.57% +3.70%

All Process and Methodology Skills
Merseyside

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in Merseyside.

Contract vacancies with a requirement for process or methodology skills 228 166 152
As % of all contract IT jobs advertised in Merseyside 89.06% 72.81% 88.37%
Number of daily rates quoted 127 86 73
10th Percentile £130 £147 £221
25th Percentile £151 £178 £325
Median daily rate (50th Percentile) £285 £406 £463
Median % change year-on-year -29.85% -12.16% -2.63%
75th Percentile £500 £501 £575
90th Percentile £642 £628 £620
North West median daily rate £450 £475 £500
% change year-on-year -5.26% -5.00% -
Number of hourly rates quoted 16 9 14
10th Percentile - £13.28 £13.77
25th Percentile £15.18 £15.22 £16.25
Median hourly rate £30.95 £20.19 £18.75
Median % change year-on-year +53.28% +7.68% +6.78%
75th Percentile £51.02 £23.53 £26.71
90th Percentile - £26.02 £43.70
North West median hourly rate £32.00 £32.01 £35.50
% change year-on-year -0.03% -9.83% +37.54%

Personalization
Job Vacancy Trend in Merseyside

Historical trend showing the proportion of contract IT job postings citing Personalization relative to all contract IT jobs advertised in Merseyside.

Personalization job vacancy trend in Merseyside

Personalization
Daily Rate Trend in Merseyside

Contractor daily rate distribution trend for jobs in Merseyside citing Personalization.

Contractor daily rate distribution trend for jobs in Merseyside citing Personalization

Personalization
Daily Rate Histogram in Merseyside

Daily rate distribution for jobs citing Personalization in Merseyside over the 6 months to 17 December 2025.

Daily rate histogram for Personalization in Merseyside

Personalization
Contract Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the Merseyside region over the 6 months to 17 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Liverpool - 1 £775 - 1
Personalization
North West

Personalization
Co-Occurring Skills & Capabilities in Merseyside by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (50.00%) CMS
Business Applications
1 1 (50.00%) Dynamics CRM
Cloud Services
1 2 (100.00%) Power Platform
Database & Business Intelligence
1 2 (100.00%) Looker
1 2 (100.00%) Power BI
Development Applications
1 2 (100.00%) JIRA
General
1 2 (100.00%) Marketing
Job Titles
1 1 (50.00%) CRM Manager
1 1 (50.00%) CRM Project Manager
1 1 (50.00%) Head of CRM
1 1 (50.00%) Head of Projects
1 1 (50.00%) Project Manager
Miscellaneous
1 2 (100.00%) Marketing Technology
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) Business Intelligence
1 2 (100.00%) Campaign Management
1 2 (100.00%) Content Development
1 2 (100.00%) Conversion Rate Optimisation
1 2 (100.00%) Creative Strategy
1 2 (100.00%) CRM
1 2 (100.00%) Customer Experience
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Funnel Analysis
1 2 (100.00%) Marketing Analytics
1 2 (100.00%) Multivariate Testing
2 1 (50.00%) Content Management
2 1 (50.00%) Continuous Improvement
2 1 (50.00%) Customer Engagement
2 1 (50.00%) Data Integration
2 1 (50.00%) IT Strategy
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) Programme Management
2 1 (50.00%) Project Management
Vendors
1 1 (50.00%) Microsoft
1 1 (50.00%) Salesforce
1 1 (50.00%) Zoho