Advertising Contracts in the Midlands

Advertising
England > Midlands

The table below looks at the prevalence of the term Advertising in contract job vacancies in the Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 102 124 110
Rank change year-on-year +22 -14 +82
Contract jobs citing Advertising 9 9 57
As % of all contract jobs advertised in the Midlands 0.47% 0.33% 1.66%
As % of the General category 0.75% 0.59% 2.97%
Number of daily rates quoted 6 7 35
10th Percentile - £235 £303
25th Percentile £428 £253 £506
Median daily rate (50th Percentile) £435 £260 £625
Median % change year-on-year +67.31% -58.40% +28.21%
75th Percentile £476 £488 £706
90th Percentile £544 £550 £731
England median daily rate £425 £400 £520
% change year-on-year +6.25% -23.08% +4.00%
Number of hourly rates quoted 0 2 0
Median hourly rate - £28.16 -
England median hourly rate £35.75 £41.08 £45.25
% change year-on-year -12.97% -9.22% +13.13%

All General Skills
Midlands

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring common skills in the Midlands.

Contract vacancies with a requirement for common skills 1,194 1,513 1,920
As % of all contract IT jobs advertised in the Midlands 62.38% 54.88% 55.78%
Number of daily rates quoted 778 1,034 1,359
10th Percentile £190 £207 £213
25th Percentile £343 £350 £363
Median daily rate (50th Percentile) £468 £488 £480
Median % change year-on-year -4.10% +1.56% +2.67%
75th Percentile £550 £611 £588
90th Percentile £650 £738 £688
England median daily rate £525 £538 £550
% change year-on-year -2.33% -2.27% -
Number of hourly rates quoted 70 167 83
10th Percentile £13.98 £11.75 £11.80
25th Percentile £14.16 £13.90 £13.31
Median hourly rate £18.88 £17.50 £20.32
Median % change year-on-year +7.90% -13.88% +14.80%
75th Percentile £30.00 £38.13 £32.13
90th Percentile £34.24 £53.80 £51.50
England median hourly rate £27.50 £30.16 £33.82
% change year-on-year -8.82% -10.82% +57.30%

Advertising
Job Vacancy Trend in the Midlands

Job postings citing Advertising as a proportion of all IT jobs advertised in the Midlands.

Job vacancy trend for Advertising in the Midlands

Advertising
Contractor Daily Rate Trend in the Midlands

3-month moving average daily rate quoted in jobs citing Advertising in the Midlands.

Daily rate trend for Advertising in the Midlands

Advertising
Daily Rate Histogram in the Midlands

Daily rate distribution for jobs citing Advertising in the Midlands over the 6 months to 1 May 2025.

Daily rate histogram for Advertising in the Midlands

Advertising
Contractor Hourly Rate Trend in the Midlands

3-month moving average hourly rates quoted in jobs citing Advertising in the Midlands.

Hourly rate trend for Advertising in the Midlands

Advertising
Contract Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the Midlands region over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
West Midlands +18 8 £435 +70.59% 25
East Midlands +6 1 £475 -5.00% 25
Advertising
England

Advertising
Co-occurring Skills and Capabilities in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (11.11%) Microsoft Exchange
1 1 (11.11%) SharePoint
Cloud Services
1 1 (11.11%) Microsoft 365
General
1 2 (22.22%) Social Skills
2 1 (11.11%) Banking
Job Titles
1 5 (55.56%) JavaScript Engineer
1 5 (55.56%) Support Engineer
2 3 (33.33%) Full-Stack Engineer
3 1 (11.11%) Analyst
3 1 (11.11%) Banking Analyst
3 1 (11.11%) Banking Business Analyst
3 1 (11.11%) Business Analyst
3 1 (11.11%) Contracts Manager
3 1 (11.11%) Data Manager
3 1 (11.11%) Data Science Manager
3 1 (11.11%) Infrastructure Engineer
3 1 (11.11%) Lead
3 1 (11.11%) Mortgage Business Analyst
3 1 (11.11%) Test Leader
Libraries, Frameworks & Software Standards
1 5 (55.56%) React
2 1 (11.11%) PySpark
Miscellaneous
1 3 (33.33%) Data Protection Act
Processes & Methodologies
1 6 (66.67%) Agile
1 6 (66.67%) Problem-Solving
2 5 (55.56%) API Development
2 5 (55.56%) Project Delivery
2 5 (55.56%) Project Management
2 5 (55.56%) Stakeholder Management
3 3 (33.33%) Data Protection
3 3 (33.33%) Full-Stack Development
4 2 (22.22%) Requirements Analysis
5 1 (11.11%) Business Process Improvement
5 1 (11.11%) Change Management
5 1 (11.11%) Customer Engagement
5 1 (11.11%) Customer Experience
5 1 (11.11%) E-Commerce
5 1 (11.11%) GAP Analysis
5 1 (11.11%) Machine Learning
5 1 (11.11%) Migration
5 1 (11.11%) Predictive Modelling
5 1 (11.11%) Process Improvement
5 1 (11.11%) Test Automation
Programming Languages
1 6 (66.67%) Python
2 5 (55.56%) JavaScript
2 5 (55.56%) PHP
Qualifications
1 1 (11.11%) ISTQB
1 1 (11.11%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 1 (11.11%) Actionable Recommendations
Vendors
1 1 (11.11%) Microsoft