Period
to 18 November 2017

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 18 November 2017 with a comparison to the same period over the previous 2 years.

Advertising
England > Midlands
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 121 176 255
Rank change year-on-year +55 +79 -38
Permanent jobs citing Advertising 393 306 170
As % of all permanent IT jobs advertised in the Midlands 2.57% 1.68% 0.91%
As % of the General category 6.89% 4.41% 2.36%
Number of salaries quoted 357 293 160
Midlands median annual salary £37,000 £37,500 £32,500
Median salary % change year-on-year -1.33% +15.38% -13.33%
10th Percentile £27,500 £23,250 £20,975
90th Percentile £58,000 £56,200 £47,500
England median annual salary £45,000 £47,500 £45,000
% change year-on-year -5.26% +5.56% -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the Midlands with a requirement for common skills.

All General Skills
Midlands
Permanent vacancies with a requirement for common skills 5701 6939 7199
As % of all permanent IT jobs advertised in the Midlands 37.26% 38.10% 38.64%
Number of salaries quoted 4473 5261 5688
Midlands median annual salary £40,500 £42,500 £41,500
Median salary % change year-on-year -4.71% +2.41% +1.22%
10th Percentile £25,500 £25,250 £25,000
90th Percentile £65,000 £67,500 £63,750
England median annual salary £52,500 £52,000 £50,000
% change year-on-year +0.96% +4.00% -

Advertising
Job Vacancy Trend in the Midlands

Job postings citing Advertising as a percentage of all IT jobs advertised in the Midlands.

Job vacancy trend for Advertising in the Midlands

Advertising
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the Midlands.

Salary trend for Advertising in the Midlands

Advertising
Salary Histogram in the Midlands

The salary distribution of IT jobs citing Advertising in the Midlands over the 6 months to 18 November 2017.

Salary histogram for Advertising in the Midlands

Advertising
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the Midlands region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Midlands +36 240 £39,000 +4.00% 2
East Midlands +83 151 £35,000 -6.67% 4
Advertising
England

For the 6 months to 18 November 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Midlands region with a requirement for Advertising.

1 131 (33.33%) Microsoft
2 119 (30.28%) .NET
3 118 (30.03%) C#
4 116 (29.52%) HTML
5 112 (28.50%) JavaScript
6 105 (26.72%) PHP
6 105 (26.72%) CSS
7 101 (25.70%) Git (software)
8 100 (25.45%) MVC
8 100 (25.45%) Agile Software Development
9 78 (19.85%) Java
10 76 (19.34%) SQL Server
11 72 (18.32%) Web Development
12 68 (17.30%) TDD
13 65 (16.54%) Node.js
14 63 (16.03%) RESTful
15 59 (15.01%) ASP.NET
16 57 (14.50%) Marketing
17 55 (13.99%) SQL
17 55 (13.99%) WCF
18 54 (13.74%) ASP.NET MVC
19 53 (13.49%) BDD
19 53 (13.49%) ASP.NET Web API
20 52 (13.23%) SQL Server 2016
20 52 (13.23%) ASP.NET MVC 5
20 52 (13.23%) Ruby
21 51 (12.98%) Web Application Development
21 51 (12.98%) NoSQL
22 48 (12.21%) Facebook
23 46 (11.70%) jQuery

Advertising
Co-occurring IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 32 (8.14%) CMS
2 21 (5.34%) SharePoint
3 16 (4.07%) SharePoint 2013
4 12 (3.05%) WordPress
5 8 (2.04%) Drupal
5 8 (2.04%) SharePoint 2010
6 6 (1.53%) SharePoint Server
6 6 (1.53%) Sitecore CMS
6 6 (1.53%) Umbraco
7 3 (0.76%) BizTalk Server
8 2 (0.51%) Apache Solr
8 2 (0.51%) Apache Spark
8 2 (0.51%) JBoss
8 2 (0.51%) Tomcat
8 2 (0.51%) WildFly
9 1 (0.25%) Exchange Server 2007
9 1 (0.25%) MS Exchange
Applications
1 19 (4.83%) Photoshop
2 7 (1.78%) Adobe Illustrator
2 7 (1.78%) Microsoft Excel
3 6 (1.53%) Microsoft Office
4 3 (0.76%) Microsoft PowerPoint
4 3 (0.76%) MS Visio
5 1 (0.25%) Adobe Premiere
Business Applications
1 26 (6.62%) Dynamics NAV
2 23 (5.85%) Dynamics CRM
3 22 (5.60%) Dynamics AX
4 17 (4.33%) Sage 200
5 8 (2.04%) SAP Business One
6 6 (1.53%) Infor M3
6 6 (1.53%) Magento
6 6 (1.53%) NetSuite
7 5 (1.27%) Sage X3
7 5 (1.27%) Shopify
8 4 (1.02%) Sage 500
9 2 (0.51%) Unit4 Business World
10 1 (0.25%) BPCS
10 1 (0.25%) Line 500
10 1 (0.25%) MFGPRO
10 1 (0.25%) OpenCart
10 1 (0.25%) Pegasus Opera
10 1 (0.25%) Sage 1000
10 1 (0.25%) Sage CRM
Cloud Services
1 30 (7.63%) Dynamics 365
2 21 (5.34%) Office 365
3 17 (4.33%) Microsoft Azure
4 3 (0.76%) Google Analytics
5 2 (0.51%) AdWords
5 2 (0.51%) GitHub
5 2 (0.51%) SaaS
6 1 (0.25%) Amazon AWS
6 1 (0.25%) Azure Active Directory
Communications & Networking
1 8 (2.04%) SSH
2 4 (1.02%) Firewall
2 4 (1.02%) SAN
2 4 (1.02%) Wireless
3 2 (0.51%) Internet
3 2 (0.51%) Intranet
3 2 (0.51%) Skype
3 2 (0.51%) VoIP
4 1 (0.25%) LAN
4 1 (0.25%) WAN
Database & Business Intelligence
1 76 (19.34%) SQL Server
2 52 (13.23%) SQL Server 2016
3 51 (12.98%) NoSQL
4 39 (9.92%) MySQL
5 15 (3.82%) SQL Server Reporting Services
6 11 (2.80%) SQL Server Integration Services
7 9 (2.29%) SQL Server Analysis Services
8 7 (1.78%) Data Warehouse
9 5 (1.27%) MariaDB
10 3 (0.76%) Power BI
10 3 (0.76%) SQL Server 2012
10 3 (0.76%) SQL Server 2014
11 2 (0.51%) Apache Kudu
11 2 (0.51%) Cloudera CDH
11 2 (0.51%) Enterprise Data Warehouse
11 2 (0.51%) Impala
11 2 (0.51%) Oracle Database
11 2 (0.51%) Qlik Sense
11 2 (0.51%) Spark SQL
11 2 (0.51%) SQL Server 2008
Development Applications
1 101 (25.70%) Git (software)
2 13 (3.31%) jMock
2 13 (3.31%) JUnit
2 13 (3.31%) Mockito
3 10 (2.54%) Grunt
3 10 (2.54%) gulp
3 10 (2.54%) Jenkins
3 10 (2.54%) Team Foundation Server
4 7 (1.78%) git-flow
5 3 (0.76%) Visual Studio
6 2 (0.51%) MorphX
6 2 (0.51%) Selenium
6 2 (0.51%) Subversion
6 2 (0.51%) Talend Open Studio
7 1 (0.25%) Cucumber
7 1 (0.25%) JIRA
7 1 (0.25%) webpack
General
1 57 (14.50%) Marketing
2 43 (10.94%) Manufacturing
3 41 (10.43%) Retail
4 38 (9.67%) Finance
5 13 (3.31%) Automotive
6 9 (2.29%) Electronics
7 3 (0.76%) Games
8 2 (0.51%) Brand Awareness
8 2 (0.51%) Law
8 2 (0.51%) Legal
9 1 (0.25%) Mandarin Language
9 1 (0.25%) Publishing
Job Titles
1 224 (57.00%) Developer
2 68 (17.30%) Consultant
3 59 (15.01%) .NET Developer
4 38 (9.67%) Front End Developer (Client-Side Developer)
5 37 (9.41%) PHP Developer
6 30 (7.63%) Senior Developer
7 25 (6.36%) HTML CSS Developer
7 25 (6.36%) HTML Developer
7 25 (6.36%) Microsoft Consultant
8 24 (6.11%) JavaScript Developer
9 23 (5.85%) Analyst
10 19 (4.83%) Dynamics NAV Consultant
11 16 (4.07%) Functional Consultant
11 16 (4.07%) Web Developer
12 15 (3.82%) Architect
12 15 (3.82%) Technical Consultant
13 14 (3.56%) SharePoint Developer
14 12 (3.05%) Sage Consultant
15 11 (2.80%) Angular Developer
15 11 (2.80%) Sage 200 Consultant
Libraries, Frameworks & Software Standards
1 119 (30.28%) .NET
2 116 (29.52%) HTML
3 105 (26.72%) CSS
4 65 (16.54%) Node.js
5 63 (16.03%) RESTful
6 59 (15.01%) ASP.NET
7 55 (13.99%) WCF
8 54 (13.74%) ASP.NET MVC
9 53 (13.49%) ASP.NET Web API
10 52 (13.23%) ASP.NET MVC 5
11 46 (11.70%) jQuery
12 43 (10.94%) .NET Framework
12 43 (10.94%) AngularJS
13 41 (10.43%) Entity Framework
14 40 (10.18%) Code First Entity Framework
15 37 (9.41%) CSS3
16 35 (8.91%) HTML5
17 34 (8.65%) Sass
18 20 (5.09%) Hibernate
18 20 (5.09%) Spring
Miscellaneous
1 43 (10.94%) Enterprise Software
2 29 (7.38%) Greenfield Project
3 28 (7.12%) Social Media
4 25 (6.36%) User Experience
5 20 (5.09%) Mobile App
6 13 (3.31%) Analytical Skills
7 6 (1.53%) Client/Server
7 6 (1.53%) Device Driver
7 6 (1.53%) Field-Programmable Gate Array
8 5 (1.27%) Computer Science
9 4 (1.02%) CCTV
9 4 (1.02%) EPoS
9 4 (1.02%) Graphic Design
10 3 (0.76%) Blog
11 1 (0.25%) BBC
11 1 (0.25%) Clustering
11 1 (0.25%) Robotics
11 1 (0.25%) Video Editing
Operating Systems
1 23 (5.85%) Windows
2 16 (4.07%) Linux
3 9 (2.29%) Android
4 8 (2.04%) Windows Server
5 5 (1.27%) Windows Server 2003
6 4 (1.02%) Apple iOS
7 3 (0.76%) Unix
7 3 (0.76%) Windows 10
8 2 (0.51%) Windows 7
8 2 (0.51%) Windows 8
Processes & Methodologies
1 100 (25.45%) Agile Software Development
1 100 (25.45%) MVC
2 72 (18.32%) Web Development
3 68 (17.30%) TDD
4 53 (13.49%) BDD
5 51 (12.98%) Web Application Development
6 45 (11.45%) ERP
7 40 (10.18%) Front End Development
8 30 (7.63%) CRM
9 29 (7.38%) SEO
10 25 (6.36%) Digital Marketing
10 25 (6.36%) OO
11 23 (5.85%) Business Intelligence
11 23 (5.85%) E-Commerce
12 22 (5.60%) Project Management
13 18 (4.58%) Open Source
13 18 (4.58%) Software Engineering
14 17 (4.33%) OOP
14 17 (4.33%) Pay per click
15 14 (3.56%) Logistics
Programming Languages
1 118 (30.03%) C#
2 112 (28.50%) JavaScript
3 105 (26.72%) PHP
4 78 (19.85%) Java
5 55 (13.99%) SQL
6 52 (13.23%) Ruby
7 35 (8.91%) C
8 12 (3.05%) C++
9 7 (1.78%) X++
10 6 (1.53%) T-SQL
10 6 (1.53%) VB.NET
11 5 (1.27%) Python
12 4 (1.02%) Apple Swift
12 4 (1.02%) Objective-C
13 2 (0.51%) Go
13 2 (0.51%) PL/SQL
13 2 (0.51%) Scala
14 1 (0.25%) Data Analysis Expressions (DAX)
14 1 (0.25%) ES6
Qualifications
1 12 (3.05%) Degree
2 7 (1.78%) ACCA
3 6 (1.53%) CIMA
3 6 (1.53%) Microsoft Certification
4 3 (0.76%) MCSE
5 2 (0.51%) ITIL Certification
6 1 (0.25%) CISSP
6 1 (0.25%) Computer Science Degree
6 1 (0.25%) PMP
6 1 (0.25%) Security Cleared
Quality Assurance & Compliance
1 8 (2.04%) QA
2 4 (1.02%) SLA
3 1 (0.25%) Cyber Essentials
3 1 (0.25%) GDPR
3 1 (0.25%) PMO
System Software
1 9 (2.29%) VMware Infrastructure
2 8 (2.04%) Active Directory
3 6 (1.53%) Firmware
3 6 (1.53%) Hyper-V
4 2 (0.51%) HDFS
5 1 (0.25%) Microsoft App-V
Systems Management
1 4 (1.02%) SCCM
1 4 (1.02%) SCOM
Vendors
1 131 (33.33%) Microsoft
2 48 (12.21%) Facebook
3 27 (6.87%) Sage
4 16 (4.07%) Infor
5 15 (3.82%) Oracle
6 13 (3.31%) SAP
7 12 (3.05%) IFS
8 11 (2.80%) Epicor
8 11 (2.80%) VMware
9 9 (2.29%) Google
10 8 (2.04%) Sitecore
11 5 (1.27%) JD Edwards
11 5 (1.27%) Twitter
12 4 (1.02%) Aruba
12 4 (1.02%) Citrix
12 4 (1.02%) Dell
12 4 (1.02%) EMC
12 4 (1.02%) SonicWALL
12 4 (1.02%) Sophos
13 3 (0.76%) Informatica