Period
to 26 January 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 26 January 2021 with a comparison to the same period over the previous 2 years.

Advertising
England > Midlands
6 months to
26 Jan 2021
Same period 2020 Same period 2019
Rank 215 274 234
Rank change year-on-year +59 -40 -146
Permanent jobs citing Advertising 30 50 133
As % of all permanent jobs advertised in the Midlands 0.53% 0.48% 1.10%
As % of the General category 1.48% 1.47% 2.75%
Number of salaries quoted 32 47 111
Median annual salary £37,500 £45,000 £52,500
Median salary % change year-on-year -16.67% -14.29% +34.62%
10th Percentile £23,100 £24,000 £27,500
90th Percentile £61,250 £57,500 £72,500
England median annual salary £57,500 £55,500 £55,000
% change year-on-year +3.60% +0.91% +15.79%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the Midlands with a requirement for common skills.

All General Skills
Midlands
Permanent vacancies with a requirement for common skills 2,024 3,404 4,838
As % of all permanent IT jobs advertised in the Midlands 35.47% 32.98% 40.11%
Number of salaries quoted 1,504 2,622 3,424
Median annual salary £45,000 £45,000 £45,000
10th Percentile £29,360 £27,000 £25,750
90th Percentile £72,500 £76,250 £71,000
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +4.76%

Advertising
Job Vacancy Trend in the Midlands

Job postings citing Advertising as a proportion of all IT jobs advertised in the Midlands.

Job vacancy trend for Advertising in the Midlands

Advertising
Salary Trend in the Midlands

3-month moving average salary quoted in jobs citing Advertising in the Midlands.

Salary trend for Advertising in the Midlands

Advertising
Salary Histogram in the Midlands

Salary distribution for jobs citing Advertising in the Midlands over the 6 months to 26 January 2021.

Salary histogram for Advertising in the Midlands

Advertising
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the Midlands region over the 6 months to 26 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Midlands +33 22 £41,000 -8.89% 10
East Midlands +57 8 £34,500 -34.29% 3
Advertising
England

For the 6 months to 26 January 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Midlands region with a requirement for Advertising.

1 9 (30.00%) HTML
2 7 (23.33%) JavaScript
2 7 (23.33%) Retail
2 7 (23.33%) Marketing
3 6 (20.00%) CSS
3 6 (20.00%) SQL
3 6 (20.00%) CRM
4 5 (16.67%) E-Commerce
4 5 (16.67%) SEO
4 5 (16.67%) Finance
5 4 (13.33%) Web Development
5 4 (13.33%) WordPress
5 4 (13.33%) Telecoms
5 4 (13.33%) Magento
5 4 (13.33%) Social Media
5 4 (13.33%) User Experience
5 4 (13.33%) Wireframes
6 3 (10.00%) Technology Roadmap
6 3 (10.00%) REST
6 3 (10.00%) JSON
6 3 (10.00%) Email Marketing
6 3 (10.00%) Degree
6 3 (10.00%) Google
6 3 (10.00%) Microsoft
6 3 (10.00%) SOA
6 3 (10.00%) ITIL
6 3 (10.00%) OO
7 2 (6.67%) Data Management
7 2 (6.67%) TOGAF
7 2 (6.67%) Migration

Advertising
Co-occurring IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (13.33%) WordPress
2 1 (3.33%) CMS
2 1 (3.33%) Oracle SOA Suite
Applications
1 1 (3.33%) Microsoft Office
Business Applications
1 4 (13.33%) Magento
2 2 (6.67%) Payment Gateway
3 1 (3.33%) Eloqua
3 1 (3.33%) Salesforce.com CRM
Cloud Services
1 2 (6.67%) Azure
1 2 (6.67%) Boomi
2 1 (3.33%) Google Analytics
2 1 (3.33%) Office 365
Database & Business Intelligence
1 1 (3.33%) Oracle Database
1 1 (3.33%) Oracle Database 10g
1 1 (3.33%) Oracle Database 11g
1 1 (3.33%) Oracle Database 12c
Development Applications
1 2 (6.67%) Git (software)
2 1 (3.33%) Visual Studio
General
1 7 (23.33%) Marketing
1 7 (23.33%) Retail
2 5 (16.67%) Finance
3 4 (13.33%) Telecoms
4 1 (3.33%) Automotive
4 1 (3.33%) Manufacturing
4 1 (3.33%) Public Sector
Job Titles
1 10 (33.33%) Developer
2 4 (13.33%) Architect
2 4 (13.33%) Web Developer
3 3 (10.00%) IT Support
3 3 (10.00%) Solutions Architect
4 2 (6.67%) Analyst
4 2 (6.67%) Front End Developer (Client-Side Developer)
4 2 (6.67%) IT Analyst
4 2 (6.67%) IT Manager
4 2 (6.67%) IT Support Analyst
4 2 (6.67%) Marketing Executive
4 2 (6.67%) Robotic Process Automation Developer
4 2 (6.67%) Security Engineer
4 2 (6.67%) Support Analyst
4 2 (6.67%) Support Engineer
5 1 (3.33%) 2nd Line Support
5 1 (3.33%) 3rd Line Support
5 1 (3.33%) Hardware Engineer
5 1 (3.33%) IT Support Engineer
5 1 (3.33%) Technical Manager
Libraries, Frameworks & Software Standards
1 9 (30.00%) HTML
2 6 (20.00%) CSS
3 3 (10.00%) JSON
3 3 (10.00%) REST
4 2 (6.67%) .NET
4 2 (6.67%) Middleware
4 2 (6.67%) OAuth
4 2 (6.67%) OAuth2
5 1 (3.33%) .NET Framework
5 1 (3.33%) Ajax
5 1 (3.33%) ASP.NET
5 1 (3.33%) ASP.NET Web Forms
5 1 (3.33%) jQuery
5 1 (3.33%) LDAP
5 1 (3.33%) SAML
5 1 (3.33%) WCF
5 1 (3.33%) Web Services
5 1 (3.33%) WinForms
5 1 (3.33%) WPF
5 1 (3.33%) XML
Miscellaneous
1 4 (13.33%) Social Media
1 4 (13.33%) User Experience
2 2 (6.67%) Graphic Design
3 1 (3.33%) Greenfield Project
3 1 (3.33%) Smartphone
Operating Systems
1 2 (6.67%) Windows
2 1 (3.33%) Android
2 1 (3.33%) Linux
2 1 (3.33%) Windows 10
Processes & Methodologies
1 6 (20.00%) CRM
2 5 (16.67%) E-Commerce
2 5 (16.67%) SEO
3 4 (13.33%) Web Development
3 4 (13.33%) Wireframes
4 3 (10.00%) Email Marketing
4 3 (10.00%) ITIL
4 3 (10.00%) OO
4 3 (10.00%) SOA
4 3 (10.00%) Technology Roadmap
5 2 (6.67%) Continuous Integration
5 2 (6.67%) Copywriting
5 2 (6.67%) Data Analysis
5 2 (6.67%) Data Management
5 2 (6.67%) Document Management
5 2 (6.67%) Migration
5 2 (6.67%) OOP
5 2 (6.67%) Social Media Marketing
5 2 (6.67%) Telematics
5 2 (6.67%) TOGAF
Programming Languages
1 7 (23.33%) JavaScript
2 6 (20.00%) SQL
3 2 (6.67%) C#
3 2 (6.67%) PL/SQL
Qualifications
1 3 (10.00%) Degree
2 1 (3.33%) (ISC)2 CCSP
2 1 (3.33%) CEH
2 1 (3.33%) CHFI
2 1 (3.33%) CISA
2 1 (3.33%) Cisco Certification
2 1 (3.33%) CISM
2 1 (3.33%) CISSP
2 1 (3.33%) CompTIA Security+
2 1 (3.33%) ITIL Certification
2 1 (3.33%) SC Cleared
2 1 (3.33%) Security Cleared
Quality Assurance & Compliance
1 2 (6.67%) GDPR
2 1 (3.33%) Cyber Essentials
2 1 (3.33%) ISO/IEC 27001
2 1 (3.33%) NIST
System Software
1 1 (3.33%) Active Directory
Systems Management
1 1 (3.33%) Nessus
1 1 (3.33%) Single Sign-On
Vendors
1 3 (10.00%) Google
1 3 (10.00%) Microsoft
2 2 (6.67%) Avaya
2 2 (6.67%) Cisco
2 2 (6.67%) Dell
2 2 (6.67%) Facebook
2 2 (6.67%) Instagram
2 2 (6.67%) Intel
2 2 (6.67%) MuleSoft
2 2 (6.67%) Oracle
2 2 (6.67%) UiPath
3 1 (3.33%) Citrix
3 1 (3.33%) Marketo
3 1 (3.33%) Salesforce Marketing Cloud
3 1 (3.33%) Salesforce.com
3 1 (3.33%) VMware