Period
to 18 July 2018

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in the West Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 18 July 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
England > West Midlands
6 months to
18 Jul 2018
Same period 2017 Same period 2016
Rank 166 127 168
Rank change year-on-year -39 +41 -20
Contract jobs citing Advertising 33 50 46
As % of all contract IT jobs advertised in the West Midlands 0.64% 1.14% 0.77%
As % of the General category 2.54% 3.84% 2.91%
Number of daily rates quoted 23 40 37
West Midlands median daily rate £375 £395 £400
Median daily rate % change year-on-year -5.06% -1.25% +13.48%
10th Percentile £146 £213 £248
90th Percentile £550 £525 £503
England median daily rate £450 £413 £400
% change year-on-year +9.09% +3.13% +2.24%
Number of hourly rates quoted 2 3 3
West Midlands median hourly rate £16.00 £15.00 £15.00
Median hourly rate % change year-on-year +6.67% - -
England median hourly rate £25.00 £16.99 £17.00
% change year-on-year +47.12% -0.04% -29.84%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for common skills.

All General Skills
West Midlands
Contract vacancies with a requirement for common skills 1,297 1,302 1,583
As % of all contract IT jobs advertised in the West Midlands 25.13% 29.69% 26.38%
Number of daily rates quoted 722 798 965
West Midlands median daily rate £425 £400 £400
Median daily rate % change year-on-year +6.25% - -
10th Percentile £251 £256 £246
90th Percentile £588 £550 £560
England median daily rate £475 £460 £450
% change year-on-year +3.26% +2.22% +5.88%
Number of hourly rates quoted 69 58 48
West Midlands median hourly rate £20.00 £25.00 £20.00
Median hourly rate % change year-on-year -20.00% +25.00% -30.29%
10th Percentile £11.16 £13.00 £11.72
90th Percentile £36.35 £51.50 £38.83
England median hourly rate £27.08 £24.75 £25.00
% change year-on-year +9.41% -1.00% +11.11%

Advertising
Job Vacancy Trend in the West Midlands

Job postings citing Advertising as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Advertising in the West Midlands

Advertising
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in the West Midlands.

Contractor daily rate trend for Advertising in the West Midlands

Advertising
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Advertising in the West Midlands over the 6 months to 18 July 2018.

Contractor daily rate histogram for Advertising in the West Midlands

Advertising
Contractor Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in the West Midlands.

Contractor hourly rate trend for Advertising in the West Midlands

Advertising
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the West Midlands region over the 6 months to 18 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -12 18 £500 +35.04% 20
Coventry -12 9 £150 -69.23% 2
Staffordshire -8 2 - - 3
Warwickshire 0 1 - - 3
Advertising
England

For the 6 months to 18 July 2018, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the West Midlands region with a requirement for Advertising.

1 17 (51.52%) Microsoft
2 13 (39.39%) ERP
3 9 (27.27%) Sage
3 9 (27.27%) Finance
3 9 (27.27%) Manufacturing
4 7 (21.21%) JavaScript
4 7 (21.21%) Windows
5 6 (18.18%) ITIL
5 6 (18.18%) Crystal Reports
5 6 (18.18%) SQL
6 5 (15.15%) SAP
7 4 (12.12%) Sage 200
7 4 (12.12%) Sage X3
7 4 (12.12%) Microsoft Office
7 4 (12.12%) SharePoint
7 4 (12.12%) Microsoft Excel
7 4 (12.12%) SQL Server
7 4 (12.12%) MS Exchange
7 4 (12.12%) Active Directory
7 4 (12.12%) Dynamics AX
8 3 (9.09%) Marketing
8 3 (9.09%) SQL Server Reporting Services
8 3 (9.09%) Citrix
8 3 (9.09%) VPN
8 3 (9.09%) Project Management
8 3 (9.09%) Front End Development
8 3 (9.09%) SQL Server 2016
8 3 (9.09%) Windows Server
8 3 (9.09%) ServiceNow
8 3 (9.09%) ITIL V3

Advertising
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (12.12%) MS Exchange
1 4 (12.12%) SharePoint
2 1 (3.03%) Confluence
2 1 (3.03%) WordPress
Applications
1 4 (12.12%) Microsoft Excel
1 4 (12.12%) Microsoft Office
Business Applications
1 4 (12.12%) Dynamics AX
1 4 (12.12%) Sage 200
1 4 (12.12%) Sage X3
2 3 (9.09%) SAP Business One
3 1 (3.03%) Dynamics CRM
3 1 (3.03%) Dynamics NAV
3 1 (3.03%) NetSuite
3 1 (3.03%) Oracle EBS
3 1 (3.03%) Oracle EBS R12
3 1 (3.03%) Unit4 Business World
Cloud Services
1 1 (3.03%) Dynamics 365
1 1 (3.03%) FinancialForce
1 1 (3.03%) Microsoft Azure
1 1 (3.03%) SuccessFactors
Communications & Networking
1 3 (9.09%) VPN
Database & Business Intelligence
1 6 (18.18%) Crystal Reports
2 4 (12.12%) SQL Server
3 3 (9.09%) SQL Server 2012
3 3 (9.09%) SQL Server 2016
3 3 (9.09%) SQL Server Reporting Services
4 2 (6.06%) SAP HANA
5 1 (3.03%) Oracle Database
5 1 (3.03%) Oracle Database 11g
Development Applications
1 2 (6.06%) Git (software)
2 1 (3.03%) JIRA
2 1 (3.03%) Mercurial
2 1 (3.03%) Subversion
2 1 (3.03%) Visual Studio
General
1 9 (27.27%) Finance
1 9 (27.27%) Manufacturing
2 3 (9.09%) Marketing
Job Titles
1 8 (24.24%) Consultant
2 6 (18.18%) Developer
3 5 (15.15%) Sage Consultant
4 4 (12.12%) Analyst
4 4 (12.12%) Architect
4 4 (12.12%) Sage 200 Consultant
5 3 (9.09%) 2nd Line Engineer
5 3 (9.09%) 2nd Line Support
5 3 (9.09%) 2nd Line Support Engineer
5 3 (9.09%) Dynamics AX Architect
5 3 (9.09%) ERP Manager
5 3 (9.09%) ERP Project Manager
5 3 (9.09%) Project Manager
5 3 (9.09%) SharePoint Developer
5 3 (9.09%) Solutions Architect
5 3 (9.09%) Support Analyst
5 3 (9.09%) Support Engineer
6 2 (6.06%) SAP Consultant
6 2 (6.06%) Service Analyst
6 2 (6.06%) Service Desk Analyst
Libraries, Frameworks & Software Standards
1 2 (6.06%) REST
2 1 (3.03%) .NET
2 1 (3.03%) .NET Framework
2 1 (3.03%) Angular 2
2 1 (3.03%) AngularJS
2 1 (3.03%) CSS
2 1 (3.03%) Entity Framework
2 1 (3.03%) jQuery
2 1 (3.03%) Node.js
2 1 (3.03%) React
2 1 (3.03%) Twitter Bootstrap
Miscellaneous
1 3 (9.09%) FMCG
1 3 (9.09%) iPad
2 1 (3.03%) Greenfield Project
Operating Systems
1 7 (21.21%) Windows
2 3 (9.09%) Windows Server
Processes & Methodologies
1 13 (39.39%) ERP
2 6 (18.18%) ITIL
3 3 (9.09%) Front End Development
3 3 (9.09%) ITIL V3
3 3 (9.09%) Project Management
4 2 (6.06%) Agile Software Development
4 2 (6.06%) MVC
5 1 (3.03%) Analytics
5 1 (3.03%) Business Analysis
5 1 (3.03%) CRM
5 1 (3.03%) Direct Marketing
5 1 (3.03%) Email Marketing
5 1 (3.03%) Marketing Strategy
5 1 (3.03%) Pay per click
5 1 (3.03%) Presales
5 1 (3.03%) Problem-Solving
5 1 (3.03%) Scrum
5 1 (3.03%) SEO
5 1 (3.03%) TDD
5 1 (3.03%) Waterfall
Programming Languages
1 7 (21.21%) JavaScript
2 6 (18.18%) SQL
3 2 (6.06%) PHP
3 2 (6.06%) VBA
4 1 (3.03%) C#
4 1 (3.03%) TypeScript
Qualifications
1 3 (9.09%) Degree
System Software
1 4 (12.12%) Active Directory
Vendors
1 17 (51.52%) Microsoft
2 9 (27.27%) Sage
3 5 (15.15%) SAP
4 3 (9.09%) Citrix
4 3 (9.09%) ServiceNow
5 1 (3.03%) Epicor
5 1 (3.03%) Facebook
5 1 (3.03%) IFS
5 1 (3.03%) Infor
5 1 (3.03%) JD Edwards
5 1 (3.03%) Oracle
5 1 (3.03%) Salesforce.com
5 1 (3.03%) Xero