The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in the West Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 3 months to 23 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Advertising
England / West Midlands
Rank 73 106 96
Rank change year-on-year +33 -10  
Contract jobs citing Advertising 43 24 26
As % of all contract IT jobs advertised in the West Midlands 1.88% 0.90% 1.06%
As % of the General category 6.31% 3.54% 3.51%
Number of daily rates quoted 35 20 24
Median daily rate £388 £344 £400
Median daily rate % change year-on-year +12.72% -14.06%  
90% offered a daily rate of more than £225 £223 £283
10% offered a daily rate of more than £515 £481 £511
UK excluding London median daily rate £400 £365 £368
% change year-on-year +9.58% -0.68%  
Number of hourly rates quoted 3 1 0
Median hourly rate £15.00 £15.00 -
UK excluding London median hourly rate £15.25 £16.00 £11.00
% change year-on-year -4.68% +45.45%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for common skills.

General Skills
West Midlands
Contract job vacancies with a requirement for common skills 681 678 741
As % of all contract IT job vacancies advertised in the West Midlands 29.84% 25.45% 30.15%
Number of daily rates quoted 410 392 376
Median daily rate £400 £388 £400
Median daily rate % change year-on-year +3.22% -3.12%  
90% offered a daily rate of more than £275 £250 £260
10% offered a daily rate of more than £525 £513 £525
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% -  
Number of hourly rates quoted 33 24 63
Median hourly rate £24.50 £20.00 £29.00
Median hourly rate % change year-on-year +22.50% -31.03%  
90% offered a hourly rate of more than £13.40 £12.20 £11.00
10% offered a hourly rate of more than £36.80 £39.00 £37.50
UK excluding London median hourly rate £27.00 £32.50 £25.00
% change year-on-year -16.92% +30.00%  

Advertising
Job Vacancy Trend in the West Midlands

The job posting trend of jobs advertised in the West Midlands citing Advertising as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Advertising in the West Midlands

Advertising
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in the West Midlands.

Contractor daily rate trend for Advertising in the West Midlands

Advertising
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Advertising in the West Midlands over the 3 months to 23 March 2017.

Contractor daily rate histogram for Advertising in the West Midlands

Advertising
Contractor Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising in the West Midlands.

Contractor hourly rate trend for Advertising in the West Midlands

Advertising
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the West Midlands region over the 3 months to 23 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +11 16 £350 -24.27% 8
Coventry +4 5 £363 +61.11% 2
Shropshire +28 2 £513 +57.69% 4
Warwickshire -5 2 £350 +12.00% 5
Staffordshire - 2 £325 - 3
Worcestershire -2 1 £350 +3.70%
Advertising
England

Advertising
Top 30 Related IT Skills in the West Midlands

For the 6 months to 23 March 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Advertising.

1 76 (80.85%) Microsoft
2 29 (30.85%) CRM
3 28 (29.79%) Dynamics CRM
4 27 (28.72%) SQL
5 22 (23.40%) SQL Server
5 22 (23.40%) Business Intelligence
6 21 (22.34%) .NET
7 20 (21.28%) SQL Server Reporting Services
8 16 (17.02%) SQL Server Integration Services
9 15 (15.96%) C#
10 14 (14.89%) Agile Software Development
11 13 (13.83%) T-SQL
12 12 (12.77%) SharePoint
12 12 (12.77%) Migration
13 11 (11.70%) Data Warehouse
13 11 (11.70%) MS Office
13 11 (11.70%) ETL
13 11 (11.70%) SQL Server Analysis Services
14 10 (10.64%) MS Excel
15 9 (9.57%) Windows
15 9 (9.57%) Active Directory
15 9 (9.57%) Microsoft Azure
15 9 (9.57%) Analytical Skills
16 6 (6.38%) Finance
16 6 (6.38%) Manufacturing
16 6 (6.38%) Stakeholder Management
16 6 (6.38%) ITIL
16 6 (6.38%) ERP
17 5 (5.32%) PowerShell
17 5 (5.32%) Office 365

Advertising
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (12.77%) SharePoint
2 4 (4.26%) MS Exchange
3 2 (2.13%) SharePoint 2013
4 1 (1.06%) BizTalk Server
4 1 (1.06%) IIS
4 1 (1.06%) SharePoint 2010
Applications
1 11 (11.70%) MS Office
2 10 (10.64%) MS Excel
3 4 (4.26%) MS PowerPoint
4 2 (2.13%) MS Visio
Business Applications
1 28 (29.79%) Dynamics CRM
2 3 (3.19%) Dynamics AX
2 3 (3.19%) Sage 1000
3 2 (2.13%) Unit4 Business World
4 1 (1.06%) Dynamics NAV
4 1 (1.06%) Sage 200
4 1 (1.06%) Sage 50
4 1 (1.06%) Sage X3
4 1 (1.06%) SAP Business One
Cloud Services
1 9 (9.57%) Microsoft Azure
2 5 (5.32%) Office 365
3 2 (2.13%) Adobe Analytics
3 2 (2.13%) Amazon AWS
4 1 (1.06%) Azure Active Directory
4 1 (1.06%) IaaS
4 1 (1.06%) PaaS
4 1 (1.06%) SaaS
Communications & Networking
1 1 (1.06%) Firewall
1 1 (1.06%) Intranet
1 1 (1.06%) LAN
1 1 (1.06%) Network Security
1 1 (1.06%) VPN
1 1 (1.06%) WAN
1 1 (1.06%) Wireless
Database & Business Intelligence
1 22 (23.40%) SQL Server
2 20 (21.28%) SQL Server Reporting Services
3 16 (17.02%) SQL Server Integration Services
4 11 (11.70%) Data Warehouse
4 11 (11.70%) SQL Server Analysis Services
5 5 (5.32%) Data Mining
5 5 (5.32%) OLAP
5 5 (5.32%) Power BI
6 4 (4.26%) SQL Server 2008
6 4 (4.26%) SQL Server 2014
6 4 (4.26%) SQL Server 2016
7 3 (3.19%) QlikView
8 2 (2.13%) Crystal Reports
9 1 (1.06%) DB2
9 1 (1.06%) MongoDB
9 1 (1.06%) OLAP Cube
9 1 (1.06%) Relational Database
9 1 (1.06%) SQL Server 2000
9 1 (1.06%) SQL Server 2012
Development Applications
1 2 (2.13%) Git (software)
1 2 (2.13%) JIRA
2 1 (1.06%) Cucumber
2 1 (1.06%) Jenkins
2 1 (1.06%) Maven
2 1 (1.06%) Selenium
2 1 (1.06%) Sonatype Nexus
2 1 (1.06%) SpecFlow
2 1 (1.06%) Subversion
General
1 6 (6.38%) Finance
1 6 (6.38%) Manufacturing
2 2 (2.13%) Marketing
2 2 (2.13%) Telecoms
3 1 (1.06%) Automotive
3 1 (1.06%) Dutch Language
Job Titles
1 38 (40.43%) Developer
2 14 (14.89%) CRM Developer
3 13 (13.83%) Analyst
3 13 (13.83%) Dynamics CRM Developer
3 13 (13.83%) Microsoft Developer
4 11 (11.70%) Consultant
5 9 (9.57%) Architect
6 8 (8.51%) SQL Developer
7 6 (6.38%) Business Intelligence Developer
7 6 (6.38%) DBA
7 6 (6.38%) SQL DBA
8 5 (5.32%) Business Analyst
8 5 (5.32%) ETL Developer
8 5 (5.32%) SQL BI Developer
8 5 (5.32%) SSIS Developer
9 4 (4.26%) 1st Line Support
9 4 (4.26%) Microsoft BI Developer
9 4 (4.26%) SharePoint Developer
9 4 (4.26%) SSAS Developer
9 4 (4.26%) SSRS Developer
Libraries, Frameworks & Software Standards
1 21 (22.34%) .NET
2 5 (5.32%) ASP.NET
3 4 (4.26%) ASP.NET MVC
3 4 (4.26%) HTML
4 3 (3.19%) COM
4 3 (3.19%) CSS
5 2 (2.13%) .NET Framework
5 2 (2.13%) AngularJS
5 2 (2.13%) Entity Framework
5 2 (2.13%) Twitter Bootstrap
6 1 (1.06%) HTML5
6 1 (1.06%) jQuery
6 1 (1.06%) LINQ
6 1 (1.06%) MDX
6 1 (1.06%) Middleware
6 1 (1.06%) Node.js
6 1 (1.06%) ODBC
6 1 (1.06%) OLE
6 1 (1.06%) Visualforce
6 1 (1.06%) WPF
Miscellaneous
1 9 (9.57%) Analytical Skills
2 3 (3.19%) Data Structures
3 2 (2.13%) Computer Science
4 1 (1.06%) Clustering
4 1 (1.06%) Data Centre
4 1 (1.06%) Enterprise Software
4 1 (1.06%) Hybrid Cloud
4 1 (1.06%) iSeries
4 1 (1.06%) NHS
4 1 (1.06%) Public Cloud
4 1 (1.06%) Taxonomies
4 1 (1.06%) Virtual Team
Operating Systems
1 9 (9.57%) Windows
2 5 (5.32%) Windows Server
3 2 (2.13%) Linux
4 1 (1.06%) Windows 7
4 1 (1.06%) Windows Server 2012
Processes & Methodologies
1 29 (30.85%) CRM
2 22 (23.40%) Business Intelligence
3 14 (14.89%) Agile Software Development
4 12 (12.77%) Migration
5 11 (11.70%) ETL
6 6 (6.38%) ERP
6 6 (6.38%) ITIL
6 6 (6.38%) Stakeholder Management
7 5 (5.32%) MVC
8 4 (4.26%) Data Migration
8 4 (4.26%) Scrum
8 4 (4.26%) Waterfall
9 3 (3.19%) Enterprise Architecture
10 2 (2.13%) Analytics
10 2 (2.13%) Continuous Delivery
10 2 (2.13%) Data Conversion
10 2 (2.13%) DevOps
10 2 (2.13%) Functional Testing
10 2 (2.13%) Open Source
10 2 (2.13%) Stakeholder Analysis
Programming Languages
1 27 (28.72%) SQL
2 15 (15.96%) C#
3 13 (13.83%) T-SQL
4 5 (5.32%) PowerShell
5 4 (4.26%) JavaScript
6 3 (3.19%) C
7 2 (2.13%) Python
7 2 (2.13%) VB.NET
8 1 (1.06%) Apex Code
8 1 (1.06%) Java
8 1 (1.06%) Perl
8 1 (1.06%) R
Qualifications
1 4 (4.26%) Degree
2 2 (2.13%) SC Cleared
2 2 (2.13%) Security Cleared
3 1 (1.06%) ACCA
3 1 (1.06%) BPSS Clearance
3 1 (1.06%) CIMA
3 1 (1.06%) ITIL Certification
Quality Assurance & Compliance
1 1 (1.06%) Disclosure Scotland
1 1 (1.06%) SLA
System Software
1 9 (9.57%) Active Directory
2 2 (2.13%) Docker
3 1 (1.06%) Virtual Machines
Systems Management
1 1 (1.06%) logstash
1 1 (1.06%) Puppet
1 1 (1.06%) WSUS
Vendors
1 76 (80.85%) Microsoft
2 5 (5.32%) Sage
3 3 (3.19%) ServiceNow
4 2 (2.13%) Adobe
4 2 (2.13%) Omniture
4 2 (2.13%) Oracle
4 2 (2.13%) SAP
4 2 (2.13%) Tableau
5 1 (1.06%) Cisco
5 1 (1.06%) Fortinet
5 1 (1.06%) Infor
5 1 (1.06%) MAPICS
5 1 (1.06%) Pegasus
5 1 (1.06%) Salesforce.com
5 1 (1.06%) VMware
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