The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 3 months to 27 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK / England
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 282 293 270
Rank change year-on-year +11 -23  
Contract jobs citing Advertising 364 395 427
As % of all contract IT jobs advertised in England 0.84% 0.80% 0.85%
As % of the General category 2.14% 2.19% 2.17%
Number of daily rates quoted 266 315 328
Median daily rate £425 £400 £400
Median daily rate % change year-on-year +6.25% -  
90% offered a daily rate of more than £265 £230 £254
10% offered a daily rate of more than £550 £550 £575
UK excluding London median daily rate £375 £375 £360
% change year-on-year - +4.16%  
Number of hourly rates quoted 10 7 7
Median hourly rate £19.25 £18.50 £30.00
Median hourly rate % change year-on-year +4.05% -38.33%  
90% offered a hourly rate of more than £14.75 £16.80 £10.00
10% offered a hourly rate of more than £23.01 £25.59 £33.62
UK excluding London median hourly rate £13.75 £16.75 £12.50
% change year-on-year -17.91% +34.00%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

General Skills
England
Contract job vacancies with a requirement for common skills 16970 18055 19635
As % of all contract IT job vacancies advertised in England 39.24% 36.41% 39.10%
Number of daily rates quoted 11222 12293 12923
Median daily rate £475 £450 £450
Median daily rate % change year-on-year +5.55% -  
90% offered a daily rate of more than £300 £288 £288
10% offered a daily rate of more than £650 £650 £625
UK excluding London median daily rate £415 £400 £400
% change year-on-year +3.75% -  
Number of hourly rates quoted 380 440 488
Median hourly rate £25.00 £23.00 £22.50
Median hourly rate % change year-on-year +8.69% +2.22%  
90% offered a hourly rate of more than £13.50 £11.00 £11.00
10% offered a hourly rate of more than £50.00 £47.50 £47.65
UK excluding London median hourly rate £30.00 £25.00 £22.50
% change year-on-year +20.00% +11.11%  

Advertising
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Advertising as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Advertising in England

Advertising
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in England.

Contractor daily rate trend for Advertising in England

Advertising
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Advertising in England over the 3 months to 27 June 2017.

Contractor daily rate histogram for Advertising in England

Advertising
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in England.

Contractor hourly rate trend for Advertising in England

Advertising
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Advertising in England over the 3 months to 27 June 2017.

Contractor hourly rate histogram for Advertising in England

Advertising
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the England region over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -12 212 £450 +5.88% 184
South East +19 57 £375 +7.14% 73
East of England -13 22 £325 -13.33% 33
West Midlands +27 20 £400 -11.11% 35
East Midlands -1 14 £458 +22.00% 24
North West +16 11 £425 +25.92% 39
South West +8 11 £300 -33.33% 30
Yorkshire +24 9 £325 -13.33% 20
North East +75 7 £400 +14.28% 9
Advertising
UK

For the 6 months to 27 June 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Advertising.

1 317 (36.23%) Microsoft
2 158 (18.06%) .NET
3 157 (17.94%) Finance
4 147 (16.80%) Agile Software Development
5 142 (16.23%) SQL
6 140 (16.00%) JavaScript
7 138 (15.77%) Marketing
8 131 (14.97%) HTML
9 130 (14.86%) C#
10 112 (12.80%) SQL Server
11 105 (12.00%) CSS
12 94 (10.74%) Stakeholder Management
13 90 (10.29%) CRM
14 82 (9.37%) MVC
15 77 (8.80%) SharePoint
16 72 (8.23%) Dynamics CRM
16 72 (8.23%) Analytical Skills
17 68 (7.77%) Project Management
17 68 (7.77%) ERP
18 67 (7.66%) ASP.NET
19 66 (7.54%) Business Intelligence
20 58 (6.63%) AngularJS
21 57 (6.51%) Java
22 56 (6.40%) Migration
23 55 (6.29%) Retail
24 53 (6.06%) Windows
24 53 (6.06%) jQuery
25 51 (5.83%) SQL Server Reporting Services
26 49 (5.60%) Analytics
27 46 (5.26%) Web Development

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 77 (8.80%) SharePoint
2 31 (3.54%) SharePoint 2013
3 30 (3.43%) CMS
4 11 (1.26%) Adobe Experience Manager
5 10 (1.14%) SAS
5 10 (1.14%) Sitecore CMS
6 9 (1.03%) BizTalk Server
6 9 (1.03%) MS Exchange
7 8 (0.91%) SharePoint 2010
8 7 (0.80%) EPiServer
8 7 (0.80%) Skype for Business
9 5 (0.57%) Confluence
9 5 (0.57%) IIS
9 5 (0.57%) Oracle SOA Suite
9 5 (0.57%) Tomcat
9 5 (0.57%) Umbraco
9 5 (0.57%) WebLogic
9 5 (0.57%) WebSphere
10 4 (0.46%) Apache Solr
11 3 (0.34%) WordPress
Applications
1 42 (4.80%) Microsoft Office
2 37 (4.23%) Microsoft Excel
3 20 (2.29%) Microsoft PowerPoint
4 10 (1.14%) Microsoft Project
5 8 (0.91%) MS Visio
6 6 (0.69%) Photoshop
7 4 (0.46%) Adobe Creative Suite
7 4 (0.46%) InDesign
7 4 (0.46%) Spreadsheet
8 3 (0.34%) Adobe Illustrator
8 3 (0.34%) OmniGraffle
8 3 (0.34%) ZBrush
9 2 (0.23%) 3ds Max
9 2 (0.23%) CINEMA 4D
10 1 (0.11%) Acrobat
10 1 (0.11%) Adobe After Effects
10 1 (0.11%) Windchill
Business Applications
1 72 (8.23%) Dynamics CRM
2 19 (2.17%) SAP Business One
3 18 (2.06%) NetSuite
4 17 (1.94%) Sage 200
5 16 (1.83%) Dynamics AX
6 12 (1.37%) Dynamics NAV
6 12 (1.37%) Unit4 Business World
7 11 (1.26%) Sage 50
8 7 (0.80%) Sage X3
9 6 (0.69%) JDE OneWorld
9 6 (0.69%) Magento
9 6 (0.69%) Maximo
10 5 (0.57%) Eloqua
11 4 (0.46%) SAP CO
11 4 (0.46%) SAP FI
11 4 (0.46%) SAP FI/CO
12 3 (0.34%) Infor M3
12 3 (0.34%) OpenText VIM for SAP
13 2 (0.23%) Oracle ERP
13 2 (0.23%) SAP Business ByDesign
Cloud Services
1 41 (4.69%) Office 365
2 39 (4.46%) Microsoft Azure
3 25 (2.86%) Amazon AWS
4 19 (2.17%) IaaS
5 15 (1.71%) Dynamics 365
6 13 (1.49%) Cloud Computing
6 13 (1.49%) Google Analytics
7 12 (1.37%) Azure Active Directory
7 12 (1.37%) SaaS
8 9 (1.03%) PaaS
9 7 (0.80%) AdWords
10 6 (0.69%) Adobe Analytics
11 4 (0.46%) GitHub
12 3 (0.34%) Adobe Creative Cloud
12 3 (0.34%) Virtual Private Cloud
13 2 (0.23%) Google Cloud Platform
13 2 (0.23%) OneDrive
13 2 (0.23%) SuccessFactors
14 1 (0.11%) Amazon EMR
14 1 (0.11%) CloudFront
Communications & Networking
1 19 (2.17%) Internet
2 11 (1.26%) HTTP
3 10 (1.14%) Intranet
3 10 (1.14%) LAN
4 9 (1.03%) WAN
5 8 (0.91%) VPN
6 7 (0.80%) Skype
7 6 (0.69%) TCP/IP
8 5 (0.57%) VoIP
9 4 (0.46%) DNS
9 4 (0.46%) Firewall
10 3 (0.34%) Ethernet
11 2 (0.23%) DHCP
11 2 (0.23%) Extranet
11 2 (0.23%) IPv4
11 2 (0.23%) IPv6
11 2 (0.23%) LDAP
11 2 (0.23%) OSPF
11 2 (0.23%) SSL
11 2 (0.23%) Wireless
Database & Business Intelligence
1 112 (12.80%) SQL Server
2 51 (5.83%) SQL Server Reporting Services
3 44 (5.03%) SQL Server Integration Services
4 31 (3.54%) SQL Server Analysis Services
5 20 (2.29%) Big Data
6 19 (2.17%) MySQL
6 19 (2.17%) NoSQL
7 17 (1.94%) Data Warehouse
8 14 (1.60%) MongoDB
9 13 (1.49%) SQL Server 2008
10 11 (1.26%) Couchbase
11 10 (1.14%) Crystal Reports
11 10 (1.14%) Power BI
11 10 (1.14%) QlikView
11 10 (1.14%) Relational Database
11 10 (1.14%) SQL Server 2012
11 10 (1.14%) SQL Server 2014
12 7 (0.80%) OLAP
12 7 (0.80%) SQL Server 2016
13 6 (0.69%) Data Mining
Development Applications
1 26 (2.97%) Visual Studio
2 18 (2.06%) Selenium
3 15 (1.71%) Git (software)
4 14 (1.60%) Cucumber
4 14 (1.60%) JIRA
5 13 (1.49%) JUnit
5 13 (1.49%) Team Foundation Server
6 9 (1.03%) Jenkins
6 9 (1.03%) TestNG
7 6 (0.69%) Mockito
7 6 (0.69%) WebDriver
8 5 (0.57%) ERwin
8 5 (0.57%) Mocha
8 5 (0.57%) Subversion
9 4 (0.46%) Ant
9 4 (0.46%) Bower
9 4 (0.46%) gulp
9 4 (0.46%) Karma Test Runner
9 4 (0.46%) Sinon.JS
9 4 (0.46%) TeamCity
General
1 157 (17.94%) Finance
2 138 (15.77%) Marketing
3 55 (6.29%) Retail
4 39 (4.46%) Telecoms
5 33 (3.77%) Banking
6 28 (3.20%) Manufacturing
7 17 (1.94%) Games
8 15 (1.71%) Front Office
9 14 (1.60%) Automotive
10 12 (1.37%) Publishing
11 11 (1.26%) Legal
12 10 (1.14%) Investment Banking
13 8 (0.91%) Retail Banking
14 7 (0.80%) Electronics
14 7 (0.80%) French Language
15 4 (0.46%) Back Office
16 3 (0.34%) Multimedia
17 2 (0.23%) Billing
17 2 (0.23%) General Ledger
17 2 (0.23%) Law
Job Titles
1 267 (30.51%) Developer
2 137 (15.66%) Analyst
3 74 (8.46%) Consultant
4 73 (8.34%) Project Manager
5 72 (8.23%) Business Analyst
6 61 (6.97%) .NET Developer
7 41 (4.69%) Architect
8 31 (3.54%) Microsoft Developer
9 28 (3.20%) SharePoint Developer
10 27 (3.09%) CRM Developer
10 27 (3.09%) Dynamics CRM Developer
11 25 (2.86%) Java Developer
12 23 (2.63%) Front End Developer (Client-Side Developer)
13 21 (2.40%) Administrator
14 18 (2.06%) Junior
15 17 (1.94%) Support Analyst
16 15 (1.71%) Azure Architect
16 15 (1.71%) Business Intelligence Developer
16 15 (1.71%) Programme Manager
16 15 (1.71%) Senior Developer
Libraries, Frameworks & Software Standards
1 158 (18.06%) .NET
2 131 (14.97%) HTML
3 105 (12.00%) CSS
4 67 (7.66%) ASP.NET
5 58 (6.63%) AngularJS
6 53 (6.06%) jQuery
7 38 (4.34%) XML
8 35 (4.00%) HTML5
9 33 (3.77%) ASP.NET MVC
10 26 (2.97%) COM
11 24 (2.74%) Node.js
11 24 (2.74%) Web Services
12 21 (2.40%) Spring
13 20 (2.29%) Ajax
14 19 (2.17%) CSS3
15 18 (2.06%) JSON
16 17 (1.94%) ASP.NET MVC 5
16 17 (1.94%) React
17 16 (1.83%) .NET Framework
18 15 (1.71%) LINQ
Miscellaneous
1 72 (8.23%) Analytical Skills
2 29 (3.31%) Social Media
3 28 (3.20%) User Experience
4 25 (2.86%) Greenfield Project
5 14 (1.60%) Mobile App
6 10 (1.14%) FMCG
7 9 (1.03%) Computer Science
8 8 (0.91%) Data Structures
8 8 (0.91%) Digital Media
9 7 (0.80%) Fintech
10 6 (0.69%) Algorithms
10 6 (0.69%) Client/Server
10 6 (0.69%) Management Information System
11 5 (0.57%) Blog
12 4 (0.46%) Cloud Native
12 4 (0.46%) Clustering
12 4 (0.46%) Enterprise Software
12 4 (0.46%) Replication
13 3 (0.34%) e-Learning
13 3 (0.34%) Virtual Team
Operating Systems
1 53 (6.06%) Windows
2 25 (2.86%) Linux
3 16 (1.83%) Windows 10
3 16 (1.83%) Windows Server
4 13 (1.49%) Unix
5 12 (1.37%) Android
6 10 (1.14%) Apple iOS
7 9 (1.03%) Windows 7
8 5 (0.57%) Red Hat Enterprise Linux
8 5 (0.57%) Windows Server 2008
8 5 (0.57%) Windows Server 2012
9 4 (0.46%) Windows 8
10 3 (0.34%) Mac OS X
10 3 (0.34%) Windows Server 2003
11 2 (0.23%) Mac OS
11 2 (0.23%) zOS
12 1 (0.11%) VMS
12 1 (0.11%) Windows Mobile
12 1 (0.11%) Windows XP
Processes & Methodologies
1 147 (16.80%) Agile Software Development
2 94 (10.74%) Stakeholder Management
3 90 (10.29%) CRM
4 82 (9.37%) MVC
5 68 (7.77%) ERP
5 68 (7.77%) Project Management
6 66 (7.54%) Business Intelligence
7 56 (6.40%) Migration
8 49 (5.60%) Analytics
9 46 (5.26%) Web Development
10 44 (5.03%) Scrum
11 42 (4.80%) TDD
12 40 (4.57%) PRINCE2
13 38 (4.34%) Business Analysis
14 35 (4.00%) Digital Marketing
15 31 (3.54%) ITIL
16 29 (3.31%) Front End Development
16 29 (3.31%) Waterfall
17 28 (3.20%) User Acceptance Testing
18 25 (2.86%) BDD
Programming Languages
1 142 (16.23%) SQL
2 140 (16.00%) JavaScript
3 130 (14.86%) C#
4 57 (6.51%) Java
5 30 (3.43%) T-SQL
6 19 (2.17%) PHP
7 13 (1.49%) PowerShell
8 12 (1.37%) C++
8 12 (1.37%) VB.NET
9 9 (1.03%) C
10 8 (0.91%) Python
11 5 (0.57%) Objective-C
11 5 (0.57%) Scala
12 3 (0.34%) R
13 2 (0.23%) Data Analysis Expressions (DAX)
13 2 (0.23%) JCL
13 2 (0.23%) XPath
14 1 (0.11%) PL/SQL
14 1 (0.11%) Shell Script
14 1 (0.11%) XAML
Qualifications
1 39 (4.46%) Degree
2 11 (1.26%) PMP
3 10 (1.14%) ITIL Certification
4 7 (0.80%) Computer Science Degree
4 7 (0.80%) PMI Certification
5 6 (0.69%) Security Cleared
6 5 (0.57%) Microsoft Certification
6 5 (0.57%) OCPJP
6 5 (0.57%) PRINCE2 Certification
7 4 (0.46%) ISTQB
7 4 (0.46%) SC Cleared
8 3 (0.34%) CISSP
8 3 (0.34%) ISEB
9 2 (0.23%) CCNA
9 2 (0.23%) CCNP
9 2 (0.23%) Cisco Certification
9 2 (0.23%) GIAC
9 2 (0.23%) Master's Degree
10 1 (0.11%) ISTQB Foundation Certification
10 1 (0.11%) ITIL Foundation Certificate
Quality Assurance & Compliance
1 16 (1.83%) PMO
2 14 (1.60%) QA
3 8 (0.91%) MiFID
4 7 (0.80%) SLA
5 3 (0.34%) Data Quality
6 2 (0.23%) Dodd-Frank
7 1 (0.11%) Actionable Recommendations
7 1 (0.11%) Basel III
7 1 (0.11%) EMIR
7 1 (0.11%) FATCA
7 1 (0.11%) GDPR
7 1 (0.11%) PMBOK
7 1 (0.11%) Sarbanes-Oxley
System Software
1 42 (4.80%) Active Directory
2 5 (0.57%) Virtual Machines
3 3 (0.34%) Hyper-V
4 2 (0.23%) Time Sharing Option
4 2 (0.23%) VMware Infrastructure
Systems Management
1 17 (1.94%) SCCM
2 9 (1.03%) Microsoft Intune
3 3 (0.34%) Backup Exec
3 3 (0.34%) Marathon
3 3 (0.34%) Mesos
4 2 (0.23%) Nagios
4 2 (0.23%) NetBackup
4 2 (0.23%) Red Hat Satellite
5 1 (0.11%) Dollar Universe
5 1 (0.11%) HP Quality Center
5 1 (0.11%) Norton AntiVirus
5 1 (0.11%) Puppet
5 1 (0.11%) Systems Management Server (SMS)
5 1 (0.11%) Terraform
Vendors
1 317 (36.23%) Microsoft
2 38 (4.34%) SAP
3 30 (3.43%) Oracle
4 28 (3.20%) Sage
5 24 (2.74%) Adobe
6 23 (2.63%) Google
7 18 (2.06%) Sitecore
8 13 (1.49%) Epicor
8 13 (1.49%) Salesforce.com
8 13 (1.49%) VMware
9 12 (1.37%) IBM
10 11 (1.26%) Tableau
11 9 (1.03%) Rackspace
12 8 (0.91%) Cisco
13 6 (0.69%) Citrix
13 6 (0.69%) DoubleClick
13 6 (0.69%) Infor
14 5 (0.57%) Facebook
14 5 (0.57%) Marketo
14 5 (0.57%) ServiceNow
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