Period
to 24 February 2021

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 24 February 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK > England
6 months to
24 Feb 2021
Same period 2020 Same period 2019
Rank 402 386 355
Rank change year-on-year -16 -31 -67
Contract jobs citing Advertising 160 333 647
As % of all contract jobs advertised in England 0.42% 0.54% 0.72%
As % of the General category 1.03% 1.48% 1.82%
Number of daily rates quoted 172 270 432
Median daily rate £500 £450 £450
Median daily rate % change year-on-year +11.11% - +5.88%
10th Percentile £313 £180 £220
90th Percentile £675 £638 £625
UK median daily rate £500 £450 £450
% change year-on-year +11.11% - +5.88%
Number of hourly rates quoted 3 7 6
Median hourly rate £21.62 £38.00 £17.25
Median hourly rate % change year-on-year -43.11% +120.29% -35.36%
10th Percentile £18.32 £25.10 £12.99
90th Percentile £34.44 £39.11 £36.16
UK median hourly rate £20.81 £36.95 £17.25
% change year-on-year -43.68% +114.20% -35.36%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 15,572 22,506 35,484
As % of all contract IT jobs advertised in England 40.84% 36.67% 39.73%
Number of daily rates quoted 10,596 15,085 24,109
Median daily rate £500 £488 £500
Median daily rate % change year-on-year +2.56% -2.50% +5.26%
10th Percentile £300 £278 £300
90th Percentile £700 £688 £675
UK median daily rate £495 £475 £475
% change year-on-year +4.21% - +1.06%
Number of hourly rates quoted 606 694 912
Median hourly rate £25.00 £20.00 £20.25
Median hourly rate % change year-on-year +25.00% -1.21% -5.84%
10th Percentile £12.51 £12.44 £11.87
90th Percentile £56.25 £50.00 £48.75
Median hourly rate £25.00 £20.00 £20.00
% change year-on-year +25.00% - -4.76%

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a proportion of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Advertising in England.

Daily rate trend for Advertising in England

Advertising
Daily Rate Histogram in England

Daily rate distribution for jobs citing Advertising in England over the 6 months to 24 February 2021.

Daily rate histogram for Advertising in England

Advertising
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Advertising in England.

Hourly rate trend for Advertising in England

Advertising
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the England region over the 6 months to 24 February 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -21 131 £525 +10.53% 69
North of England +68 8 £444 +124.68% 39
South East +60 8 £450 - 29
North West +44 6 £488 +146.84% 13
Midlands +52 4 £400 +14.29% 24
East Midlands +31 4 £400 - 3
East of England +51 3 £300 -25.00% 17
North East - 2 £263 - 8
South West +71 1 - - 13
Advertising
UK

For the 6 months to 24 February 2021, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Advertising.

1 46 (28.75%) Agile Software Development
2 36 (22.50%) Finance
3 32 (20.00%) JavaScript
4 31 (19.38%) Marketing
5 25 (15.63%) Microsoft
6 24 (15.00%) AWS
7 23 (14.38%) DevOps
8 22 (13.75%) HTML
9 21 (13.13%) SQL
10 20 (12.50%) Python
11 19 (11.88%) Azure
12 17 (10.63%) Java
12 17 (10.63%) Stakeholder Management
13 16 (10.00%) Adobe
13 16 (10.00%) QA
14 13 (8.13%) E-Commerce
14 13 (8.13%) SQL Server
14 13 (8.13%) CRM
14 13 (8.13%) Serverless
15 12 (7.50%) CSS
15 12 (7.50%) Migration
16 11 (6.88%) Data Warehouse
16 11 (6.88%) Analytics
16 11 (6.88%) Fintech
16 11 (6.88%) Terraform
16 11 (6.88%) Dynamics 365
17 10 (6.25%) AWS Lambda
17 10 (6.25%) Microservices
17 10 (6.25%) Docker
17 10 (6.25%) Kubernetes

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (3.13%) JBoss
1 5 (3.13%) SharePoint
2 4 (2.50%) Confluence
2 4 (2.50%) WebLogic
3 2 (1.25%) IIS
3 2 (1.25%) Oracle Coherence
4 1 (0.63%) Apache Airflow
4 1 (0.63%) Elasticsearch
4 1 (0.63%) WordPress
Applications
1 7 (4.38%) Microsoft Excel
1 7 (4.38%) Photoshop
2 6 (3.75%) Adobe Illustrator
2 6 (3.75%) Microsoft Office
3 4 (2.50%) Adobe XD
3 4 (2.50%) Microsoft PowerPoint
4 3 (1.88%) Figma
4 3 (1.88%) Sketch
5 2 (1.25%) Adobe After Effects
6 1 (0.63%) Acrobat
6 1 (0.63%) Adobe Creative Suite
6 1 (0.63%) InDesign
6 1 (0.63%) MS Visio
6 1 (0.63%) Spreadsheet
Business Applications
1 9 (5.63%) Dynamics CRM
2 1 (0.63%) Dynamics NAV
2 1 (0.63%) FINCAD Analytics
2 1 (0.63%) ION MarketView
2 1 (0.63%) Oracle EBS
2 1 (0.63%) Oracle ERP
Cloud Services
1 24 (15.00%) AWS
2 19 (11.88%) Azure
3 13 (8.13%) Serverless
4 11 (6.88%) Dynamics 365
5 10 (6.25%) AWS Lambda
6 9 (5.63%) Power Platform
7 8 (5.00%) Logic Apps
8 7 (4.38%) PowerApps
9 4 (2.50%) AWS Step Functions
9 4 (2.50%) GCP
9 4 (2.50%) SaaS
10 3 (1.88%) AWS CloudFormation
10 3 (1.88%) Firebase
11 2 (1.25%) Adobe Analytics
11 2 (1.25%) Amazon EC2
11 2 (1.25%) Amazon EKS
11 2 (1.25%) Amazon S3
11 2 (1.25%) Google Analytics
11 2 (1.25%) Microsoft 365
11 2 (1.25%) Virtual Private Cloud
Communications & Networking
1 5 (3.13%) HTTP
2 4 (2.50%) Internet
3 3 (1.88%) BGP
3 3 (1.88%) DNS
3 3 (1.88%) DWDM
3 3 (1.88%) MPLS
3 3 (1.88%) OSPF
3 3 (1.88%) VXLAN
3 3 (1.88%) WAN
4 2 (1.25%) DHCP
4 2 (1.25%) VoIP
5 1 (0.63%) HTTPS
5 1 (0.63%) LAN
Database & Business Intelligence
1 13 (8.13%) SQL Server
2 11 (6.88%) Data Warehouse
3 8 (5.00%) Amazon Redshift
3 8 (5.00%) MySQL
4 7 (4.38%) Amazon Athena
4 7 (4.38%) Data Lake
4 7 (4.38%) Redshift Spectrum
5 5 (3.13%) Amazon DynamoDB
5 5 (3.13%) Relational Database
6 4 (2.50%) SQL Server Integration Services
6 4 (2.50%) SQL Server Reporting Services
7 3 (1.88%) Power BI
8 2 (1.25%) Apache Cassandra
8 2 (1.25%) Data Mining
8 2 (1.25%) MongoDB
8 2 (1.25%) NoSQL
8 2 (1.25%) Oracle Database
8 2 (1.25%) SQL Server 2019
8 2 (1.25%) Tableau
9 1 (0.63%) PowerPivot
Development Applications
1 9 (5.63%) JIRA
2 8 (5.00%) Mercurial
3 6 (3.75%) Jenkins
4 4 (2.50%) Bitbucket
4 4 (2.50%) Grunt
4 4 (2.50%) gulp
4 4 (2.50%) JUnit
4 4 (2.50%) Maven
4 4 (2.50%) Visual Studio
5 3 (1.88%) Git (software)
6 2 (1.25%) Cypress.io
6 2 (1.25%) Gatling
6 2 (1.25%) JMeter
6 2 (1.25%) Mockito
7 1 (0.63%) Appium
7 1 (0.63%) Charles Proxy
7 1 (0.63%) GitLab
7 1 (0.63%) Selenium
7 1 (0.63%) webpack
7 1 (0.63%) Zephyr
General
1 36 (22.50%) Finance
2 31 (19.38%) Marketing
3 8 (5.00%) Retail
4 7 (4.38%) Banking
4 7 (4.38%) Games
5 4 (2.50%) Back Office
6 3 (1.88%) Brand Awareness
6 3 (1.88%) Japanese Language
6 3 (1.88%) Pharmaceutical
6 3 (1.88%) Spanish Language
7 2 (1.25%) Legal
7 2 (1.25%) Manufacturing
7 2 (1.25%) Public Sector
7 2 (1.25%) Russian Language
8 1 (0.63%) Electronics
8 1 (0.63%) French Language
8 1 (0.63%) Investment Banking
8 1 (0.63%) Law
8 1 (0.63%) Local Government
8 1 (0.63%) Publishing
Job Titles
1 43 (26.88%) Developer
2 15 (9.38%) Analyst
3 13 (8.13%) Business Analyst
4 11 (6.88%) Consultant
5 10 (6.25%) Designer
5 10 (6.25%) DevOps Engineer
5 10 (6.25%) Java Developer
6 9 (5.63%) Architect
7 8 (5.00%) Data Engineer
8 7 (4.38%) AWS DevOps
8 7 (4.38%) AWS Engineer
9 5 (3.13%) Senior Developer
9 5 (3.13%) UX Designer
9 5 (3.13%) Web Developer
10 4 (2.50%) AWS Developer
10 4 (2.50%) DevOps Developer
10 4 (2.50%) Project Manager
10 4 (2.50%) Python Developer
10 4 (2.50%) Senior DevOps
11 3 (1.88%) AWS DevOps Engineer
Libraries, Frameworks & Software Standards
1 22 (13.75%) HTML
2 12 (7.50%) CSS
3 9 (5.63%) REST
3 9 (5.63%) Spring
3 9 (5.63%) XML
4 8 (5.00%) HTML5
4 8 (5.00%) Node.js
4 8 (5.00%) React
5 7 (4.38%) .NET
5 7 (4.38%) JSON
6 6 (3.75%) GraphQL
6 6 (3.75%) JMS
6 6 (3.75%) Redux
6 6 (3.75%) Vue.js
7 5 (3.13%) Android SDK
7 5 (3.13%) ASP.NET Web API
7 5 (3.13%) Kafka
7 5 (3.13%) Middleware
7 5 (3.13%) Next.js
7 5 (3.13%) Ruby on Rails
Miscellaneous
1 10 (6.25%) Social Media
2 8 (5.00%) Analytical Skills
2 8 (5.00%) Greenfield Project
3 7 (4.38%) User Experience
4 4 (2.50%) Digital Media
4 4 (2.50%) Equities
4 4 (2.50%) Fixed Income
4 4 (2.50%) W3C
5 3 (1.88%) Graphic Design
5 3 (1.88%) Media Streaming
5 3 (1.88%) Mobile App
6 2 (1.25%) Analytical Mindset
6 2 (1.25%) Clustering
6 2 (1.25%) Derivative
6 2 (1.25%) Replication
7 1 (0.63%) Life Science
7 1 (0.63%) Management Information System
7 1 (0.63%) Mobile Games
7 1 (0.63%) Video Editing
7 1 (0.63%) Video\Live Streaming
Operating Systems
1 10 (6.25%) Linux
2 9 (5.63%) Android
3 6 (3.75%) Apple iOS
4 4 (2.50%) Unix
4 4 (2.50%) Windows
5 3 (1.88%) CentOS
6 1 (0.63%) Mac OS X
6 1 (0.63%) Windows 10
Processes & Methodologies
1 46 (28.75%) Agile Software Development
2 23 (14.38%) DevOps
3 17 (10.63%) Stakeholder Management
4 13 (8.13%) CRM
4 13 (8.13%) E-Commerce
5 12 (7.50%) Migration
6 11 (6.88%) Analytics
6 11 (6.88%) Fintech
7 10 (6.25%) Microservices
7 10 (6.25%) OO
8 9 (5.63%) Business Intelligence
8 9 (5.63%) Digital Marketing
8 9 (5.63%) ETL
8 9 (5.63%) Web Development
9 8 (5.00%) B2B
9 8 (5.00%) B2C
9 8 (5.00%) BDD
10 7 (4.38%) Problem-Solving
10 7 (4.38%) Project Management
10 7 (4.38%) Wireframes
Programming Languages
1 32 (20.00%) JavaScript
2 21 (13.13%) SQL
3 20 (12.50%) Python
4 17 (10.63%) Java
5 7 (4.38%) Ruby
6 6 (3.75%) C#
7 5 (3.13%) Go
7 5 (3.13%) Java 8
7 5 (3.13%) Rust
7 5 (3.13%) Scala
8 3 (1.88%) Apple Swift
8 3 (1.88%) Bash Shell
8 3 (1.88%) PHP
9 2 (1.25%) ES6
9 2 (1.25%) PL/SQL
9 2 (1.25%) PowerShell
9 2 (1.25%) T-SQL
9 2 (1.25%) TypeScript
9 2 (1.25%) VB
10 1 (0.63%) Kotlin
Qualifications
1 7 (4.38%) Degree
2 6 (3.75%) AWS Certification
2 6 (3.75%) Cisco Certification
3 4 (2.50%) CCNP
4 3 (1.88%) CCNA
4 3 (1.88%) JNCIP
5 2 (1.25%) Computer Science Degree
6 1 (0.63%) DV Cleared
6 1 (0.63%) ISEB
6 1 (0.63%) ISTQB
6 1 (0.63%) ISTQB Foundation Certification
6 1 (0.63%) PhD
6 1 (0.63%) SC Cleared
6 1 (0.63%) Security Cleared
Quality Assurance & Compliance
1 16 (10.00%) QA
2 3 (1.88%) GDPR
3 1 (0.63%) COREP
3 1 (0.63%) Data Quality
3 1 (0.63%) ISO/IEC 27001
3 1 (0.63%) NIST
3 1 (0.63%) PCI DSS
3 1 (0.63%) PMO
3 1 (0.63%) SLA
System Software
1 10 (6.25%) Docker
2 4 (2.50%) VMware Infrastructure
3 3 (1.88%) Active Directory
Systems Management
1 11 (6.88%) Terraform
2 10 (6.25%) Kubernetes
3 5 (3.13%) Ansible
4 2 (1.25%) Grafana
4 2 (1.25%) Nagios
4 2 (1.25%) Packer
4 2 (1.25%) WSUS
5 1 (0.63%) HP ALM
Vendors
1 25 (15.63%) Microsoft
2 16 (10.00%) Adobe
3 9 (5.63%) Google
3 9 (5.63%) Salesforce.com
4 7 (4.38%) Facebook
5 6 (3.75%) Cisco
5 6 (3.75%) Oracle
6 5 (3.13%) DoubleClick
6 5 (3.13%) Sybase
7 4 (2.50%) VMware
7 4 (2.50%) YouTube
8 3 (1.88%) Arista
8 3 (1.88%) Juniper
8 3 (1.88%) Nokia
8 3 (1.88%) SAP
9 2 (1.25%) Citrix
9 2 (1.25%) ION Trading
9 2 (1.25%) Salesforce Marketing Cloud
9 2 (1.25%) Zuora
10 1 (0.63%) iManage