Period
to 22 January 2018

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 22 January 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK > England
6 months to
22 Jan 2018
Same period 2017 Same period 2016
Rank 282 193 251
Rank change year-on-year -89 +58 -23
Contract jobs citing Advertising 841 1,249 972
As % of all contract IT jobs advertised in England 0.92% 1.41% 0.98%
As % of the General category 2.36% 3.85% 2.49%
Number of daily rates quoted 597 974 714
England median daily rate £425 £400 £385
Median daily rate % change year-on-year +6.25% +3.90% -3.75%
10th Percentile £205 £246 £238
90th Percentile £600 £575 £575
UK median daily rate £425 £400 £388
% change year-on-year +6.25% +3.23% -3.13%
Number of hourly rates quoted 9 27 34
England median hourly rate £26.60 £19.92 £19.03
Median hourly rate % change year-on-year +33.51% +4.68% -23.88%
10th Percentile £12.25 £14.80 £14.65
90th Percentile £34.30 £36.83 £28.09
UK median hourly rate £22.55 £19.92 £19.03
% change year-on-year +13.19% +4.68% -27.09%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 35,659 32,469 39,024
As % of all contract IT jobs advertised in England 38.88% 36.67% 39.44%
Number of daily rates quoted 23,940 21,697 25,323
England median daily rate £475 £450 £438
Median daily rate % change year-on-year +5.56% +2.86% +2.94%
10th Percentile £281 £263 £263
90th Percentile £675 £638 £638
UK median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% -
Number of hourly rates quoted 799 831 1,085
England median hourly rate £26.00 £25.00 £26.00
Median hourly rate % change year-on-year +4.00% -3.85% +14.69%
10th Percentile £12.34 £11.32 £12.00
90th Percentile £48.61 £47.00 £48.75
UK median hourly rate £26.00 £25.00 £27.50
% change year-on-year +4.00% -9.09% +22.22%

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a percentage of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in England.

Contractor daily rate trend for Advertising in England

Advertising
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Advertising in England over the 6 months to 22 January 2018.

Contractor daily rate histogram for Advertising in England

Advertising
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in England.

Contractor hourly rate trend for Advertising in England

Advertising
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Advertising in England over the 6 months to 22 January 2018.

Contractor hourly rate histogram for Advertising in England

Advertising
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the England region over the 6 months to 22 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -45 552 £425 - 320
South East -59 130 £400 +6.67% 87
Midlands -79 56 £450 +12.50% 60
East of England -62 43 £450 +8.37% 49
North of England -83 41 £350 -12.50% 129
West Midlands -54 32 £450 +12.50% 34
East Midlands -24 24 £438 +20.69% 26
North West -43 23 £350 -14.63% 71
South West -39 22 £275 -21.43% 31
Yorkshire -59 11 £325 -18.75% 43
North East +43 8 £313 -10.71% 15
Advertising
UK

For the 6 months to 22 January 2018, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Advertising.

1 247 (29.37%) Finance
2 235 (27.94%) Microsoft
3 207 (24.61%) Marketing
4 165 (19.62%) Agile Software Development
5 119 (14.15%) .NET
6 114 (13.56%) C#
7 109 (12.96%) Stakeholder Management
8 99 (11.77%) JavaScript
9 97 (11.53%) CRM
10 96 (11.41%) SQL
11 86 (10.23%) HTML
12 83 (9.87%) Project Management
13 80 (9.51%) CSS
14 72 (8.56%) Dynamics CRM
15 71 (8.44%) Java
16 69 (8.20%) Analytics
17 68 (8.09%) SharePoint
18 64 (7.61%) Analytical Skills
19 62 (7.37%) Google
20 60 (7.13%) TDD
20 60 (7.13%) ERP
21 59 (7.02%) Amazon AWS
22 58 (6.90%) Windows
23 53 (6.30%) SQL Server
23 53 (6.30%) SAP
23 53 (6.30%) Degree
24 50 (5.95%) Migration
25 48 (5.71%) Microsoft Office
25 48 (5.71%) Node.js
26 47 (5.59%) BDD

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 68 (8.09%) SharePoint
2 23 (2.73%) SharePoint 2013
3 17 (2.02%) CMS
4 15 (1.78%) WordPress
5 14 (1.66%) BizTalk Server
6 10 (1.19%) Apache Spark
7 9 (1.07%) MS Exchange
8 8 (0.95%) Apache
8 8 (0.95%) SharePoint 2010
9 5 (0.59%) Adobe Experience Manager
9 5 (0.59%) Confluence
9 5 (0.59%) Drupal
9 5 (0.59%) IIS
9 5 (0.59%) SAS
10 4 (0.48%) Jupyter
10 4 (0.48%) Marvel
10 4 (0.48%) MS Project Server
11 3 (0.36%) Elasticsearch
11 3 (0.36%) nginx
11 3 (0.36%) Skype for Business
Applications
1 48 (5.71%) Microsoft Office
2 35 (4.16%) Microsoft Excel
3 28 (3.33%) Microsoft PowerPoint
3 28 (3.33%) Microsoft Project
4 16 (1.90%) MS Visio
5 13 (1.55%) InVision
6 12 (1.43%) Photoshop
7 7 (0.83%) Adobe Illustrator
8 6 (0.71%) Adobe After Effects
9 4 (0.48%) InDesign
10 3 (0.36%) Adobe Creative Suite
10 3 (0.36%) Spreadsheet
11 2 (0.24%) Adobe Premiere
11 2 (0.24%) CINEMA 4D
11 2 (0.24%) InfoPath
11 2 (0.24%) SPSS
11 2 (0.24%) UXPin
12 1 (0.12%) EViews
12 1 (0.12%) HipChat
12 1 (0.12%) Maya
Business Applications
1 72 (8.56%) Dynamics CRM
2 23 (2.73%) Dynamics AX
3 17 (2.02%) SAP Business One
4 13 (1.55%) Sage X3
5 12 (1.43%) Unit4 Business World
6 11 (1.31%) NetSuite
7 10 (1.19%) Dynamics NAV
8 9 (1.07%) Oracle EBS R12
9 8 (0.95%) OpenText VIM for SAP
9 8 (0.95%) Sage 200
10 7 (0.83%) Magento
10 7 (0.83%) Oracle EBS
11 6 (0.71%) SAP ERP
12 5 (0.59%) SAP CO
12 5 (0.59%) SAP FI
12 5 (0.59%) SAP FI/CO
13 4 (0.48%) Eikon
13 4 (0.48%) Infor M3
13 4 (0.48%) SAP Business ByDesign
14 3 (0.36%) Sage 50
Cloud Services
1 59 (7.02%) Amazon AWS
2 41 (4.88%) Dynamics 365
2 41 (4.88%) Office 365
3 32 (3.80%) Google Analytics
4 31 (3.69%) Microsoft Azure
5 27 (3.21%) PaaS
6 12 (1.43%) Cloud Computing
7 9 (1.07%) AdWords
8 8 (0.95%) Adobe Analytics
8 8 (0.95%) GitHub
8 8 (0.95%) SaaS
9 7 (0.83%) FinancialForce
9 7 (0.83%) IaaS
10 6 (0.71%) Azure Active Directory
10 6 (0.71%) Google Cloud Platform
11 5 (0.59%) Adobe Creative Cloud
12 4 (0.48%) Google Tag Manager
13 3 (0.36%) Lucidchart
14 2 (0.24%) Force.com
14 2 (0.24%) Heroku
Communications & Networking
1 20 (2.38%) Internet
2 11 (1.31%) DNS
2 11 (1.31%) HTTP
2 11 (1.31%) TCP/IP
3 10 (1.19%) Intranet
3 10 (1.19%) VPN
4 9 (1.07%) WAN
5 7 (0.83%) Skype
6 6 (0.71%) Firewall
6 6 (0.71%) MPLS
7 5 (0.59%) SAN
8 4 (0.48%) Broadband
9 3 (0.36%) ADSL
9 3 (0.36%) DHCP
9 3 (0.36%) Ethernet
9 3 (0.36%) LAN
10 2 (0.24%) BGP
10 2 (0.24%) DWDM
10 2 (0.24%) Extranet
10 2 (0.24%) OSPF
Database & Business Intelligence
1 53 (6.30%) SQL Server
2 34 (4.04%) SQL Server Integration Services
3 33 (3.92%) NoSQL
4 29 (3.45%) MongoDB
5 23 (2.73%) SQL Server Reporting Services
6 22 (2.62%) Data Warehouse
7 20 (2.38%) MySQL
8 14 (1.66%) Big Data
9 12 (1.43%) BusinessObjects
9 12 (1.43%) Crystal Reports
10 11 (1.31%) Relational Database
11 10 (1.19%) BusinessObjects Business Intelligence
11 10 (1.19%) SAP BW
12 9 (1.07%) SAP HANA
13 8 (0.95%) Hadoop
14 7 (0.83%) Oracle Database
14 7 (0.83%) Oracle Database 11g
14 7 (0.83%) SQL Server Analysis Services
15 6 (0.71%) Power BI
15 6 (0.71%) SQL Server 2014
Development Applications
1 35 (4.16%) Git (software)
2 16 (1.90%) Jenkins
3 14 (1.66%) JIRA
3 14 (1.66%) Selenium
4 12 (1.43%) Team Foundation Server
5 11 (1.31%) Cucumber
5 11 (1.31%) WebDriver
6 9 (1.07%) NUnit
6 9 (1.07%) Subversion
6 9 (1.07%) Visual Studio
7 7 (0.83%) Calabash
8 6 (0.71%) Grunt
9 5 (0.59%) Balsamiq Mockups
9 5 (0.59%) Bower
9 5 (0.59%) Jasmine
9 5 (0.59%) SpecFlow
9 5 (0.59%) TeamCity
9 5 (0.59%) Visual Studio Team System
10 4 (0.48%) JMeter
10 4 (0.48%) Mercurial
General
1 247 (29.37%) Finance
2 207 (24.61%) Marketing
3 39 (4.64%) Banking
4 34 (4.04%) Retail
5 24 (2.85%) Automotive
5 24 (2.85%) Manufacturing
6 19 (2.26%) Telecoms
7 15 (1.78%) Publishing
8 13 (1.55%) German Language
8 13 (1.55%) Italian Language
9 11 (1.31%) Front Office
10 9 (1.07%) Electronics
10 9 (1.07%) Legal
10 9 (1.07%) Spanish Language
11 7 (0.83%) Back Office
12 5 (0.59%) Games
13 4 (0.48%) French Language
13 4 (0.48%) Law
14 3 (0.36%) Billing
15 2 (0.24%) Investment Banking
Job Titles
1 203 (24.14%) Developer
2 101 (12.01%) Analyst
3 86 (10.23%) Consultant
4 71 (8.44%) Project Manager
5 52 (6.18%) Architect
6 48 (5.71%) Business Analyst
7 39 (4.64%) Senior Manager
8 33 (3.92%) Solutions Architect
9 29 (3.45%) .NET Developer
10 28 (3.33%) Designer
11 23 (2.73%) SharePoint Developer
12 21 (2.50%) E-Commerce Architect
12 21 (2.50%) E-Commerce Solution Architect
13 19 (2.26%) Microsoft Developer
14 18 (2.14%) Junior
15 17 (2.02%) Account Manager
15 17 (2.02%) Java Developer
15 17 (2.02%) Marketing Manager
15 17 (2.02%) SAP Consultant
15 17 (2.02%) Senior Developer
Libraries, Frameworks & Software Standards
1 119 (14.15%) .NET
2 86 (10.23%) HTML
3 80 (9.51%) CSS
4 48 (5.71%) Node.js
5 44 (5.23%) ASP.NET
6 37 (4.40%) RESTful
7 33 (3.92%) AngularJS
7 33 (3.92%) ASP.NET Web API
7 33 (3.92%) Web Services
8 32 (3.80%) Kafka
9 30 (3.57%) HTML5
9 30 (3.57%) jQuery
10 26 (3.09%) XML
11 24 (2.85%) REST
12 23 (2.73%) .NET Core
13 22 (2.62%) ASP.NET MVC
13 22 (2.62%) React
14 19 (2.26%) .NET Framework
15 18 (2.14%) CSS3
15 18 (2.14%) JSON
Miscellaneous
1 64 (7.61%) Analytical Skills
2 45 (5.35%) User Experience
3 41 (4.88%) Social Media
4 22 (2.62%) Mobile App
5 21 (2.50%) Greenfield Project
6 20 (2.38%) FMCG
7 17 (2.02%) Computer Science
8 14 (1.66%) Data Structures
9 11 (1.31%) Animation
10 10 (1.19%) Blackberry
10 10 (1.19%) PMI
11 8 (0.95%) Data Centre
12 7 (0.83%) Algorithms
12 7 (0.83%) Enterprise Software
12 7 (0.83%) Fintech
13 6 (0.71%) Digital Media
13 6 (0.71%) Management Information System
13 6 (0.71%) Video on Demand
14 5 (0.59%) Graphic Design
15 4 (0.48%) e-Learning
Operating Systems
1 58 (6.90%) Windows
2 31 (3.69%) Linux
3 24 (2.85%) Android
4 22 (2.62%) Windows Server
5 19 (2.26%) Windows Server 2012
6 17 (2.02%) Apple iOS
6 17 (2.02%) Windows 7
7 16 (1.90%) Windows Server 2008
8 15 (1.78%) Windows 10
9 13 (1.55%) Unix
10 4 (0.48%) Red Hat Enterprise Linux
10 4 (0.48%) Windows Server 2003
11 3 (0.36%) CentOS
11 3 (0.36%) Solaris
11 3 (0.36%) zOS
12 1 (0.12%) Mac OS
12 1 (0.12%) Mac OS X
12 1 (0.12%) Oracle Linux
12 1 (0.12%) Ubuntu
12 1 (0.12%) Windows XP
Processes & Methodologies
1 165 (19.62%) Agile Software Development
2 109 (12.96%) Stakeholder Management
3 97 (11.53%) CRM
4 83 (9.87%) Project Management
5 69 (8.20%) Analytics
6 60 (7.13%) ERP
6 60 (7.13%) TDD
7 50 (5.95%) Migration
8 47 (5.59%) BDD
9 45 (5.35%) Business Intelligence
9 45 (5.35%) OO
10 43 (5.11%) Scrum
11 42 (4.99%) Microservices
12 40 (4.76%) E-Commerce
13 38 (4.52%) Digital Marketing
14 36 (4.28%) Continuous Integration
15 35 (4.16%) Business Analysis
15 35 (4.16%) ITIL
16 34 (4.04%) DevOps
16 34 (4.04%) PRINCE2
Programming Languages
1 114 (13.56%) C#
2 99 (11.77%) JavaScript
3 96 (11.41%) SQL
4 71 (8.44%) Java
5 30 (3.57%) Python
6 25 (2.97%) PHP
7 19 (2.26%) PowerShell
8 17 (2.02%) Scala
9 14 (1.66%) Objective-C
10 13 (1.55%) Apple Swift
10 13 (1.55%) T-SQL
11 12 (1.43%) TypeScript
12 10 (1.19%) C
12 10 (1.19%) C++
13 8 (0.95%) R
13 8 (0.95%) Ruby
14 6 (0.71%) VB.NET
15 5 (0.59%) Apex Code
15 5 (0.59%) ES6
16 4 (0.48%) VBA
Qualifications
1 53 (6.30%) Degree
2 15 (1.78%) PMP
3 13 (1.55%) Computer Science Degree
4 11 (1.31%) Microsoft Certification
5 10 (1.19%) PMI Certification
5 10 (1.19%) PRINCE2 Certification
6 9 (1.07%) MCSA
6 9 (1.07%) MCSE
7 8 (0.95%) ITIL Certification
8 7 (0.83%) Cisco Certification
9 6 (0.71%) CCNA
9 6 (0.71%) Security Cleared
10 5 (0.59%) CISA
10 5 (0.59%) CISM
10 5 (0.59%) CISSP
10 5 (0.59%) CRISC
10 5 (0.59%) SC Cleared
11 4 (0.48%) ISEB
12 3 (0.36%) CCNP
12 3 (0.36%) RHCE
Quality Assurance & Compliance
1 23 (2.73%) GDPR
2 21 (2.50%) QA
3 19 (2.26%) SLA
4 13 (1.55%) PMO
5 5 (0.59%) PSD2
6 4 (0.48%) ISO/IEC 27001
7 3 (0.36%) P3O
8 1 (0.12%) HL7
8 1 (0.12%) PCI DSS
System Software
1 40 (4.76%) Active Directory
2 37 (4.40%) Docker
3 8 (0.95%) VMware ESXi
3 8 (0.95%) VMware Infrastructure
4 3 (0.36%) vSphere
5 2 (0.24%) Apache Flume
5 2 (0.24%) Time Sharing Option
5 2 (0.24%) Virtual Machines
5 2 (0.24%) XenApp
6 1 (0.12%) Hyper-V
6 1 (0.12%) ISA Server
6 1 (0.12%) Microsoft App-V
6 1 (0.12%) NFS
6 1 (0.12%) Virtual Servers
Systems Management
1 9 (1.07%) DameWare
2 7 (0.83%) Ansible
3 6 (0.71%) Systems Management Server (SMS)
4 5 (0.59%) Kubernetes
5 4 (0.48%) Opscode Chef
5 4 (0.48%) SCCM
5 4 (0.48%) Terraform
6 3 (0.36%) NetBackup
6 3 (0.36%) Puppet
7 2 (0.24%) Packer
7 2 (0.24%) TeamSite
8 1 (0.12%) Docker Swarm
8 1 (0.12%) Forefront Identity Manager
8 1 (0.12%) FortiGate
8 1 (0.12%) HP Quality Center
8 1 (0.12%) Marathon
8 1 (0.12%) vCenter Server
8 1 (0.12%) vMotion
Vendors
1 235 (27.94%) Microsoft
2 62 (7.37%) Google
3 53 (6.30%) SAP
4 30 (3.57%) Oracle
5 29 (3.45%) Sage
6 27 (3.21%) Adobe
6 27 (3.21%) Citrix
7 24 (2.85%) VMware
8 22 (2.62%) Salesforce.com
9 14 (1.66%) Apple
10 13 (1.55%) Sitecore
11 12 (1.43%) Epicor
11 12 (1.43%) Tableau
12 11 (1.31%) Infor
13 10 (1.19%) Ariba
13 10 (1.19%) FactSet
14 9 (1.07%) Bloomberg
14 9 (1.07%) Reuters
15 8 (0.95%) IBM
15 8 (0.95%) OpenText