The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 3 months to 28 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK / England
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 214 248 255
Rank change year-on-year +34 +7  
Contract jobs citing Advertising 509 483 422
As % of all contract IT jobs advertised in England 1.22% 0.98% 0.86%
As % of the General category 3.21% 2.59% 2.20%
Number of daily rates quoted 382 366 297
Median daily rate £403 £400 £400
Median daily rate % change year-on-year +0.62% -  
90% offered a daily rate of more than £234 £223 £238
10% offered a daily rate of more than £550 £531 £543
UK excluding London median daily rate £400 £364 £351
% change year-on-year +9.96% +3.78%  
Number of hourly rates quoted 12 13 6
Median hourly rate £16.24 £19.50 £24.23
Median hourly rate % change year-on-year -16.71% -19.52%  
90% offered a hourly rate of more than £15.00 £9.70 £14.23
10% offered a hourly rate of more than £28.35 £25.80 £27.32
UK excluding London median hourly rate £15.50 £16.00 £11.00
% change year-on-year -3.12% +45.45%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

General Skills
England
Contract job vacancies with a requirement for common skills 15877 18621 19140
As % of all contract IT job vacancies advertised in England 38.16% 37.69% 39.01%
Number of daily rates quoted 10433 12333 12041
Median daily rate £468 £450 £445
Median daily rate % change year-on-year +3.88% +1.12%  
90% offered a daily rate of more than £300 £275 £275
10% offered a daily rate of more than £650 £625 £625
UK excluding London median daily rate £412 £400 £400
% change year-on-year +2.87% -  
Number of hourly rates quoted 427 465 455
Median hourly rate £25.00 £26.54 £22.35
Median hourly rate % change year-on-year -5.80% +18.74%  
90% offered a hourly rate of more than £11.50 £12.50 £11.00
10% offered a hourly rate of more than £50.00 £48.00 £45.00
UK excluding London median hourly rate £27.00 £31.00 £25.00
% change year-on-year -12.90% +24.00%  

Advertising
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Advertising as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Advertising in England

Advertising
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in England.

Contractor daily rate trend for Advertising in England

Advertising
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Advertising in England over the 3 months to 28 March 2017.

Contractor daily rate histogram for Advertising in England

Advertising
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in England.

Contractor hourly rate trend for Advertising in England

Advertising
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Advertising in England over the 3 months to 28 March 2017.

Contractor hourly rate histogram for Advertising in England

Advertising
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the England region over the 3 months to 28 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +44 299 £425 - 179
South East +29 71 £375 +8.69% 76
West Midlands +30 40 £369 +7.34% 31
South West -1 28 £381 +17.30% 23
Yorkshire +14 21 £450 +20.00% 25
East of England -13 18 £419 +11.66% 37
North West +14 14 £400 -1.53% 45
East Midlands -19 9 £413 +17.85% 33
North East -19 7 £413 +17.85% 6
Advertising
UK

For the 6 months to 28 March 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Advertising.

1 530 (45.34%) Microsoft
2 255 (21.81%) .NET
3 213 (18.22%) Finance
4 200 (17.11%) Agile Software Development
5 197 (16.85%) C#
6 196 (16.77%) SQL
7 194 (16.60%) SQL Server
8 183 (15.65%) JavaScript
9 147 (12.57%) SharePoint
10 139 (11.89%) CRM
11 138 (11.80%) HTML
12 130 (11.12%) CSS
13 125 (10.69%) MVC
13 125 (10.69%) Marketing
14 120 (10.27%) Dynamics CRM
15 116 (9.92%) Stakeholder Management
15 116 (9.92%) Business Intelligence
16 102 (8.73%) MS Excel
16 102 (8.73%) Migration
17 95 (8.13%) ASP.NET
18 94 (8.04%) SQL Server Reporting Services
19 85 (7.27%) Analytical Skills
20 82 (7.01%) SQL Server Integration Services
21 81 (6.93%) Microsoft Azure
22 80 (6.84%) Windows
23 73 (6.24%) Retail
23 73 (6.24%) AngularJS
24 68 (5.82%) MS Office
24 68 (5.82%) ERP
25 67 (5.73%) Office 365

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 147 (12.57%) SharePoint
2 55 (4.70%) SharePoint 2013
3 29 (2.48%) CMS
4 22 (1.88%) SharePoint 2010
5 13 (1.11%) MS Exchange
6 11 (0.94%) Adobe Experience Manager
6 11 (0.94%) SAS
7 9 (0.77%) IIS
7 9 (0.77%) Oracle SOA Suite
7 9 (0.77%) Sitecore CMS
8 8 (0.68%) Skype for Business
9 7 (0.60%) BizTalk Server
9 7 (0.60%) Confluence
10 6 (0.51%) Tomcat
10 6 (0.51%) WebLogic
11 5 (0.43%) Umbraco
11 5 (0.43%) WebSphere
12 4 (0.34%) Apache
12 4 (0.34%) EPiServer
12 4 (0.34%) SharePoint Server
Applications
1 102 (8.73%) MS Excel
2 68 (5.82%) MS Office
3 28 (2.40%) MS PowerPoint
4 21 (1.80%) MS Project
5 13 (1.11%) MS Visio
6 10 (0.86%) Photoshop
7 7 (0.60%) Adobe Creative Suite
8 6 (0.51%) Spreadsheet
9 5 (0.43%) Adobe Illustrator
9 5 (0.43%) InDesign
10 3 (0.26%) OmniGraffle
11 2 (0.17%) 3ds Max
11 2 (0.17%) Autodesk Flame
11 2 (0.17%) CINEMA 4D
11 2 (0.17%) InfoPath
11 2 (0.17%) Maya
11 2 (0.17%) NUKE
11 2 (0.17%) ZBrush
12 1 (0.086%) Edge Animate
12 1 (0.086%) InVision
Business Applications
1 120 (10.27%) Dynamics CRM
2 43 (3.68%) Dynamics AX
3 28 (2.40%) Unit4 Business World
4 21 (1.80%) Dynamics NAV
4 21 (1.80%) SAP Business One
5 20 (1.71%) NetSuite
6 14 (1.20%) Sage 200
7 7 (0.60%) Sage 50
7 7 (0.60%) Sage X3
8 5 (0.43%) SAP CO
8 5 (0.43%) SAP FI
8 5 (0.43%) SAP FI/CO
9 4 (0.34%) OpenText VIM for SAP
9 4 (0.34%) Sage 1000
10 3 (0.26%) JDE OneWorld
10 3 (0.26%) Magento
10 3 (0.26%) Maximo
10 3 (0.26%) SAP R/3
11 2 (0.17%) Oracle EBS
11 2 (0.17%) Oracle ERP
Cloud Services
1 81 (6.93%) Microsoft Azure
2 67 (5.73%) Office 365
3 31 (2.65%) Amazon AWS
4 21 (1.80%) IaaS
5 19 (1.63%) PaaS
6 17 (1.45%) SaaS
7 13 (1.11%) Azure Active Directory
8 11 (0.94%) Cloud Computing
8 11 (0.94%) Google Analytics
9 6 (0.51%) Adobe Analytics
10 5 (0.43%) GitHub
10 5 (0.43%) OneDrive
11 4 (0.34%) Adobe Creative Cloud
12 3 (0.26%) AdWords
12 3 (0.26%) Virtual Private Cloud
13 2 (0.17%) AdSense
14 1 (0.086%) Google Cloud Platform
14 1 (0.086%) Google Drive
14 1 (0.086%) Google Play
14 1 (0.086%) Socialbakers
Communications & Networking
1 15 (1.28%) Internet
2 13 (1.11%) Intranet
2 13 (1.11%) TCP/IP
3 12 (1.03%) LAN
4 11 (0.94%) VPN
4 11 (0.94%) WAN
5 10 (0.86%) Firewall
5 10 (0.86%) HTTP
6 8 (0.68%) Skype
6 8 (0.68%) Wireshark
7 7 (0.60%) Ethernet
8 6 (0.51%) DNS
9 5 (0.43%) Wireless
10 4 (0.34%) DHCP
10 4 (0.34%) IPv4
10 4 (0.34%) IPv6
10 4 (0.34%) MPLS
10 4 (0.34%) Network Security
10 4 (0.34%) OSPF
10 4 (0.34%) SMS
Database & Business Intelligence
1 194 (16.60%) SQL Server
2 94 (8.04%) SQL Server Reporting Services
3 82 (7.01%) SQL Server Integration Services
4 58 (4.96%) SQL Server Analysis Services
5 44 (3.76%) Data Warehouse
6 27 (2.31%) SQL Server 2012
7 23 (1.97%) MySQL
8 21 (1.80%) SQL Server 2014
9 18 (1.54%) Power BI
9 18 (1.54%) SQL Server 2008
10 14 (1.20%) Crystal Reports
10 14 (1.20%) NoSQL
10 14 (1.20%) QlikView
11 12 (1.03%) OLAP
12 10 (0.86%) Big Data
12 10 (0.86%) MongoDB
12 10 (0.86%) Relational Database
13 9 (0.77%) BusinessObjects
13 9 (0.77%) SQL Server 2016
14 8 (0.68%) Data Mining
Development Applications
1 23 (1.97%) Visual Studio
2 17 (1.45%) Team Foundation Server
3 14 (1.20%) JIRA
4 11 (0.94%) Git (software)
4 11 (0.94%) Jenkins
5 10 (0.86%) Cucumber
5 10 (0.86%) Selenium
6 9 (0.77%) TeamCity
7 8 (0.68%) NUnit
8 7 (0.60%) JUnit
8 7 (0.60%) Octopus Deploy
9 6 (0.51%) Mockito
10 5 (0.43%) MSTest
10 5 (0.43%) SpecFlow
10 5 (0.43%) WebDriver
10 5 (0.43%) Xcode
11 4 (0.34%) Balsamiq Mockups
11 4 (0.34%) ERwin
11 4 (0.34%) Fiddler
11 4 (0.34%) Subversion
General
1 213 (18.22%) Finance
2 125 (10.69%) Marketing
3 73 (6.24%) Retail
4 51 (4.36%) Telecoms
5 41 (3.51%) Banking
6 32 (2.74%) Manufacturing
7 22 (1.88%) Games
8 20 (1.71%) Retail Banking
9 14 (1.20%) Front Office
10 12 (1.03%) Automotive
10 12 (1.03%) Publishing
11 10 (0.86%) Legal
12 6 (0.51%) Electronics
12 6 (0.51%) Investment Banking
13 4 (0.34%) German Language
14 3 (0.26%) Billing
14 3 (0.26%) French Language
14 3 (0.26%) Law
14 3 (0.26%) Multimedia
14 3 (0.26%) Pharmaceutical
Job Titles
1 423 (36.18%) Developer
2 141 (12.06%) Analyst
3 101 (8.64%) Consultant
4 95 (8.13%) .NET Developer
5 73 (6.24%) Project Manager
6 70 (5.99%) Architect
7 67 (5.73%) Microsoft Developer
8 66 (5.65%) Business Analyst
9 57 (4.88%) CRM Developer
10 56 (4.79%) Dynamics CRM Developer
11 43 (3.68%) SharePoint Developer
12 35 (2.99%) Administrator
12 35 (2.99%) Business Intelligence Developer
13 33 (2.82%) Front End Developer (Client-Side Developer)
14 29 (2.48%) C# Developer
15 28 (2.40%) SQL Developer
16 27 (2.31%) Senior Developer
17 25 (2.14%) C# .NET Developer
18 23 (1.97%) Azure Architect
18 23 (1.97%) Support Analyst
Libraries, Frameworks & Software Standards
1 255 (21.81%) .NET
2 138 (11.80%) HTML
3 130 (11.12%) CSS
4 95 (8.13%) ASP.NET
5 73 (6.24%) AngularJS
6 64 (5.47%) jQuery
7 53 (4.53%) ASP.NET MVC
8 47 (4.02%) XML
9 40 (3.42%) HTML5
10 36 (3.08%) COM
11 30 (2.57%) CSS3
12 28 (2.40%) Ajax
13 26 (2.22%) Web Services
14 23 (1.97%) LINQ
15 22 (1.88%) .NET Framework
15 22 (1.88%) ASP.NET MVC 5
15 22 (1.88%) REST
16 21 (1.80%) React
16 21 (1.80%) WPF
17 20 (1.71%) Node.js
Miscellaneous
1 85 (7.27%) Analytical Skills
2 33 (2.82%) User Experience
3 16 (1.37%) Social Media
4 14 (1.20%) Mobile App
5 11 (0.94%) Algorithms
6 8 (0.68%) Data Centre
6 8 (0.68%) Data Structures
6 8 (0.68%) FMCG
7 6 (0.51%) Clustering
7 6 (0.51%) Computer Science
7 6 (0.51%) Fintech
7 6 (0.51%) Virtual Team
8 5 (0.43%) Animation
8 5 (0.43%) Digital Media
8 5 (0.43%) Replication
9 4 (0.34%) Blog
9 4 (0.34%) Over-the-Top Content
10 3 (0.26%) Derivative
10 3 (0.26%) iPad
10 3 (0.26%) Public Cloud
Operating Systems
1 80 (6.84%) Windows
2 37 (3.17%) Linux
3 26 (2.22%) Windows Server
4 16 (1.37%) Windows 7
5 15 (1.28%) Unix
5 15 (1.28%) Windows 10
6 14 (1.20%) Android
7 13 (1.11%) Apple iOS
8 12 (1.03%) Windows Server 2008
9 10 (0.86%) Windows Server 2012
10 8 (0.68%) Mac OS X
11 6 (0.51%) Red Hat Enterprise Linux
12 5 (0.43%) Windows 8
13 4 (0.34%) Windows XP
14 3 (0.26%) Windows Server 2003
15 2 (0.17%) Windows Vista
16 1 (0.086%) Mac OS
16 1 (0.086%) VMS
16 1 (0.086%) Windows Mobile
16 1 (0.086%) zOS
Processes & Methodologies
1 200 (17.11%) Agile Software Development
2 139 (11.89%) CRM
3 125 (10.69%) MVC
4 116 (9.92%) Business Intelligence
4 116 (9.92%) Stakeholder Management
5 102 (8.73%) Migration
6 68 (5.82%) ERP
7 64 (5.47%) Project Management
8 56 (4.79%) Scrum
9 53 (4.53%) TDD
9 53 (4.53%) Web Development
10 40 (3.42%) Analytics
10 40 (3.42%) PRINCE2
11 38 (3.25%) Data Migration
11 38 (3.25%) ETL
11 38 (3.25%) Front End Development
12 37 (3.17%) User Acceptance Testing
13 34 (2.91%) Business Analysis
14 33 (2.82%) BDD
15 32 (2.74%) E-Commerce
Programming Languages
1 197 (16.85%) C#
2 196 (16.77%) SQL
3 183 (15.65%) JavaScript
4 60 (5.13%) T-SQL
5 53 (4.53%) Java
6 31 (2.65%) VB.NET
7 30 (2.57%) PowerShell
8 21 (1.80%) PHP
9 19 (1.63%) C
10 11 (0.94%) Python
11 10 (0.86%) XPath
12 9 (0.77%) C++
13 8 (0.68%) Perl
13 8 (0.68%) PL/SQL
14 7 (0.60%) Scala
15 5 (0.43%) Objective-C
15 5 (0.43%) R
16 4 (0.34%) Data Analysis Expressions (DAX)
17 3 (0.26%) Apple Swift
17 3 (0.26%) VBScript
Qualifications
1 45 (3.85%) Degree
2 7 (0.60%) PMP
2 7 (0.60%) SC Cleared
2 7 (0.60%) Security Cleared
3 6 (0.51%) PRINCE2 Certification
4 5 (0.43%) CCNP
4 5 (0.43%) Cisco Certification
4 5 (0.43%) CISSP
4 5 (0.43%) ITIL Certification
4 5 (0.43%) PMI Certification
5 4 (0.34%) CCNA
5 4 (0.34%) GIAC
5 4 (0.34%) ISTQB
5 4 (0.34%) Microsoft Certification
5 4 (0.34%) OCPJP
6 3 (0.26%) DBS Check
7 2 (0.17%) BPSS Clearance
7 2 (0.17%) ISEB
7 2 (0.17%) MCSE
7 2 (0.17%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 31 (2.65%) PMO
2 20 (1.71%) QA
3 11 (0.94%) MiFID
3 11 (0.94%) SLA
4 5 (0.43%) Data Quality
5 2 (0.17%) Disclosure Scotland
5 2 (0.17%) Dodd-Frank
5 2 (0.17%) Sarbanes-Oxley
6 1 (0.086%) Actionable Recommendations
6 1 (0.086%) EMIR
6 1 (0.086%) FATCA
6 1 (0.086%) PCI DSS
6 1 (0.086%) PMBOK
6 1 (0.086%) Solvency II
System Software
1 61 (5.22%) Active Directory
2 9 (0.77%) Hyper-V
2 9 (0.77%) VMware Infrastructure
3 8 (0.68%) Docker
4 7 (0.60%) Virtual Machines
4 7 (0.60%) vSphere
5 2 (0.17%) Microsoft App-V
5 2 (0.17%) StorNext
5 2 (0.17%) XenApp
5 2 (0.17%) Xsan
6 1 (0.086%) HDFS
6 1 (0.086%) NFS
6 1 (0.086%) Time Sharing Option
6 1 (0.086%) Virtual Desktop
6 1 (0.086%) VMware ESX
6 1 (0.086%) VMware ESXi
Systems Management
1 25 (2.14%) SCCM
2 8 (0.68%) Puppet
3 6 (0.51%) Opscode Chef
4 5 (0.43%) Microsoft Intune
4 5 (0.43%) Nagios
5 3 (0.26%) Backup Exec
5 3 (0.26%) MOM
5 3 (0.26%) WSUS
6 2 (0.17%) Ansible
6 2 (0.17%) Forefront Identity Manager
6 2 (0.17%) NetBackup
6 2 (0.17%) Norton AntiVirus
6 2 (0.17%) Oracle Identity Management
6 2 (0.17%) Oracle Identity Manager
6 2 (0.17%) Red Hat Satellite
6 2 (0.17%) SCOM
6 2 (0.17%) Sysprep
7 1 (0.086%) Kibana
7 1 (0.086%) Kubernetes
7 1 (0.086%) logstash
Vendors
1 530 (45.34%) Microsoft
2 41 (3.51%) SAP
3 36 (3.08%) Oracle
4 28 (2.40%) Sage
5 26 (2.22%) Sitecore
5 26 (2.22%) VMware
6 24 (2.05%) Adobe
7 22 (1.88%) Google
8 11 (0.94%) Cisco
8 11 (0.94%) Epicor
9 10 (0.86%) Netezza
9 10 (0.86%) Salesforce.com
9 10 (0.86%) ServiceNow
10 9 (0.77%) Citrix
11 8 (0.68%) IBM
11 8 (0.68%) Rackspace
12 7 (0.60%) Apple
12 7 (0.60%) DoubleClick
12 7 (0.60%) Nintex
12 7 (0.60%) Tableau
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