Period
to 23 September 2019

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 23 September 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK > England
6 months to
23 Sep 2019
Same period 2018 Same period 2017
Rank 343 279 286
Rank change year-on-year -64 +7 -11
Contract jobs citing Advertising 574 860 801
As % of all contract IT jobs advertised in England 0.71% 0.93% 0.89%
As % of the General category 1.83% 2.30% 2.04%
Number of daily rates quoted 458 609 596
England median daily rate £463 £450 £425
Median daily rate % change year-on-year +2.78% +5.88% +6.25%
10th Percentile £232 £213 £225
90th Percentile £675 £613 £588
UK median daily rate £460 £445 £425
% change year-on-year +3.37% +4.71% +6.25%
Number of hourly rates quoted 12 11 14
England median hourly rate £21.50 £17.50 £19.25
Median hourly rate % change year-on-year +22.86% -9.09% +5.48%
10th Percentile £7.00 £13.50 £11.88
90th Percentile £39.44 £149.75 £27.65
UK median hourly rate £21.50 £17.50 £15.99
% change year-on-year +22.86% +9.48% -12.41%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 31,351 37,366 39,306
As % of all contract IT jobs advertised in England 38.96% 40.43% 43.64%
Number of daily rates quoted 20,377 24,691 26,186
England median daily rate £500 £475 £463
Median daily rate % change year-on-year +5.26% +2.70% +2.78%
10th Percentile £300 £300 £278
90th Percentile £675 £675 £650
UK median daily rate £480 £475 £450
% change year-on-year +1.05% +5.56% +2.86%
Number of hourly rates quoted 862 986 961
England median hourly rate £22.50 £22.00 £22.50
Median hourly rate % change year-on-year +2.27% -2.22% +9.76%
10th Percentile £12.50 £12.25 £11.35
90th Percentile £51.00 £48.75 £47.50
UK median hourly rate £22.50 £21.41 £22.50
% change year-on-year +5.09% -4.84% +9.76%

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a percentage of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in England.

Contractor daily rate trend for Advertising in England

Advertising
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Advertising in England over the 6 months to 23 September 2019.

Contractor daily rate histogram for Advertising in England

Advertising
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in England.

Contractor hourly rate trend for Advertising in England

Advertising
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Advertising in England over the 6 months to 23 September 2019.

Contractor hourly rate histogram for Advertising in England

Advertising
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the England region over the 6 months to 23 September 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -31 414 £500 +5.26% 154
South East -35 62 £450 +7.46% 53
North of England +20 54 £425 +21.43% 75
North West +15 31 £425 +13.33% 43
Yorkshire +31 23 £425 +9.68% 27
Midlands +11 17 £400 +14.29% 39
West Midlands +19 14 £406 +16.07% 30
South West -23 14 £325 -7.14% 27
East of England 0 10 £368 -2.00% 32
East Midlands +11 1 - - 9
Advertising
UK

For the 6 months to 23 September 2019, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Advertising.

1 138 (24.04%) Agile Software Development
2 133 (23.17%) Finance
3 101 (17.60%) Marketing
4 94 (16.38%) Microsoft
5 92 (16.03%) Stakeholder Management
6 83 (14.46%) JavaScript
7 73 (12.72%) Windows
8 68 (11.85%) SQL
9 66 (11.50%) Java
10 65 (11.32%) HTML
11 57 (9.93%) CSS
12 55 (9.58%) Active Directory
12 55 (9.58%) Analytics
13 53 (9.23%) Azure
14 52 (9.06%) Python
15 51 (8.89%) Degree
16 44 (7.67%) Office 365
17 41 (7.14%) Computer Science
18 39 (6.79%) Machine Learning
19 38 (6.62%) DevOps
20 36 (6.27%) Analytical Skills
20 36 (6.27%) React
20 36 (6.27%) Adobe
21 34 (5.92%) Software Engineering
21 34 (5.92%) User Experience
21 34 (5.92%) Big Data
22 33 (5.75%) Google
23 30 (5.23%) TDD
23 30 (5.23%) Scrum
24 29 (5.05%) Project Management

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (2.44%) CMS
1 14 (2.44%) SharePoint
2 11 (1.92%) Apache Spark
2 11 (1.92%) Confluence
3 9 (1.57%) Apache
4 7 (1.22%) Adobe Experience Manager
4 7 (1.22%) Apache Airflow
5 6 (1.05%) Blackberry Enterprise Server
5 6 (1.05%) SAS
5 6 (1.05%) Skype for Business
6 3 (0.52%) Elasticsearch
6 3 (0.52%) WordPress
7 2 (0.35%) Drupal
7 2 (0.35%) Headless CMS
7 2 (0.35%) Jupyter
7 2 (0.35%) Luigi
7 2 (0.35%) MS Exchange
7 2 (0.35%) SharePoint 2013
8 1 (0.17%) IIS
8 1 (0.17%) JBoss
Applications
1 23 (4.01%) Microsoft Office
2 22 (3.83%) Microsoft Excel
3 9 (1.57%) Marvel
3 9 (1.57%) Microsoft PowerPoint
4 8 (1.39%) Sketch
5 5 (0.87%) Photoshop
6 4 (0.70%) MS Visio
7 3 (0.52%) InVision
8 2 (0.35%) Adobe After Effects
8 2 (0.35%) Zeplin
9 1 (0.17%) Acrobat
9 1 (0.17%) Adobe Creative Suite
9 1 (0.17%) Adobe Illustrator
9 1 (0.17%) Adobe Premiere
9 1 (0.17%) InDesign
9 1 (0.17%) Simulink
9 1 (0.17%) SPSS
9 1 (0.17%) Stata
Business Applications
1 12 (2.09%) Dynamics CRM
2 6 (1.05%) NetSuite
3 3 (0.52%) Sage 200
4 2 (0.35%) Dynamics AX
4 2 (0.35%) Remedy ITSM
4 2 (0.35%) Salesforce.com CRM
4 2 (0.35%) SAP CO
4 2 (0.35%) SAP FI
4 2 (0.35%) SAP FI/CO
4 2 (0.35%) SAP S/4HANA
5 1 (0.17%) Adobe Campaign
5 1 (0.17%) Hyperion Planning
5 1 (0.17%) Magento
5 1 (0.17%) Maximo
5 1 (0.17%) Sage X3
5 1 (0.17%) SAP Oil and Gas
5 1 (0.17%) WebTrends
Cloud Services
1 53 (9.23%) Azure
2 44 (7.67%) Office 365
3 27 (4.70%) AWS
4 26 (4.53%) GCP
5 21 (3.66%) Adobe Analytics
6 16 (2.79%) Serverless
7 12 (2.09%) AdWords
7 12 (2.09%) AWS Lambda
8 10 (1.74%) Dynamics 365
8 10 (1.74%) Google Analytics
8 10 (1.74%) Google App Engine
8 10 (1.74%) IaaS
9 9 (1.57%) Amazon S3
10 8 (1.39%) Power Platform
11 7 (1.22%) Amazon Kinesis
11 7 (1.22%) Azure Active Directory
12 6 (1.05%) PaaS
12 6 (1.05%) SaaS
13 5 (0.87%) Amazon EMR
14 4 (0.70%) SuccessFactors
Communications & Networking
1 10 (1.74%) DNS
2 9 (1.57%) Skype
3 8 (1.39%) DHCP
3 8 (1.39%) Network Security
4 7 (1.22%) Firewall
4 7 (1.22%) Internet
5 6 (1.05%) AMQP
5 6 (1.05%) TCP/IP
6 5 (0.87%) Cisco IOS
6 5 (0.87%) LAN
6 5 (0.87%) VPN
6 5 (0.87%) WAN
7 4 (0.70%) VoIP
8 3 (0.52%) NetScaler
8 3 (0.52%) Wireless
9 2 (0.35%) HTTP
9 2 (0.35%) SAN
9 2 (0.35%) SSL
9 2 (0.35%) Unified Communications
9 2 (0.35%) Wi-Fi
Database & Business Intelligence
1 34 (5.92%) Big Data
2 24 (4.18%) SQL Server
3 18 (3.14%) Data Warehouse
4 14 (2.44%) Amazon Redshift
5 13 (2.26%) Data Lake
6 10 (1.74%) Apache Cassandra
7 9 (1.57%) NoSQL
7 9 (1.57%) Relational Database
8 7 (1.22%) PostgreSQL
9 6 (1.05%) BigQuery
9 6 (1.05%) Data Mining
9 6 (1.05%) Hadoop
9 6 (1.05%) Power BI
9 6 (1.05%) Redis
9 6 (1.05%) SQL Server Integration Services
9 6 (1.05%) SQL Server Reporting Services
10 5 (0.87%) MySQL
10 5 (0.87%) OLTP
11 4 (0.70%) MongoDB
11 4 (0.70%) SQL Server 2012
Development Applications
1 21 (3.66%) JIRA
2 17 (2.96%) Jenkins
3 13 (2.26%) Git (software)
4 8 (1.39%) Selenium
5 6 (1.05%) Cucumber
6 5 (0.87%) JUnit
7 3 (0.52%) JMeter
7 3 (0.52%) Protractor
7 3 (0.52%) SoapUI
7 3 (0.52%) Subversion
7 3 (0.52%) TestNG
7 3 (0.52%) WebDriver
8 2 (0.35%) Bitbucket
8 2 (0.35%) Burp Suite
8 2 (0.35%) EasyMock
8 2 (0.35%) GitLab
8 2 (0.35%) jMock
8 2 (0.35%) Mocha
8 2 (0.35%) Rational DOORS
8 2 (0.35%) Visual Studio Team System
General
1 133 (23.17%) Finance
2 101 (17.60%) Marketing
3 19 (3.31%) Banking
4 17 (2.96%) Retail
5 16 (2.79%) Publishing
6 15 (2.61%) Games
7 8 (1.39%) Telecoms
8 6 (1.05%) Front Office
8 6 (1.05%) Law
9 5 (0.87%) Legal
9 5 (0.87%) Public Sector
9 5 (0.87%) Retail Banking
10 4 (0.70%) Automotive
11 3 (0.52%) Billing
11 3 (0.52%) Investment Banking
11 3 (0.52%) Manufacturing
12 2 (0.35%) Aerospace
12 2 (0.35%) Electronics
12 2 (0.35%) Financial Institution
13 1 (0.17%) Pharmaceutical
Job Titles
1 113 (19.69%) Analyst
2 107 (18.64%) Developer
3 46 (8.01%) Project Manager
4 45 (7.84%) Architect
5 43 (7.49%) Business Analyst
6 25 (4.36%) Consultant
7 21 (3.66%) Service Analyst
7 21 (3.66%) Service Desk Analyst
8 19 (3.31%) Designer
9 16 (2.79%) Programme Manager
9 16 (2.79%) Software Engineer
10 15 (2.61%) Data Scientist
10 15 (2.61%) Senior Analyst
11 14 (2.44%) Product Manager
11 14 (2.44%) Solutions Architect
12 13 (2.26%) Java Developer
13 12 (2.09%) Senior Developer
13 12 (2.09%) Support Analyst
14 11 (1.92%) Data Architect
14 11 (1.92%) Security Analyst
Libraries, Frameworks & Software Standards
1 65 (11.32%) HTML
2 57 (9.93%) CSS
3 36 (6.27%) React
4 25 (4.36%) Node.js
4 25 (4.36%) REST
5 24 (4.18%) AngularJS
6 21 (3.66%) jQuery
7 20 (3.48%) RESTful
8 19 (3.31%) .NET
9 17 (2.96%) Kafka
10 16 (2.79%) JSON
11 14 (2.44%) Web Services
12 12 (2.09%) Natural Language Processing
12 12 (2.09%) XML
13 11 (1.92%) HTML5
13 11 (1.92%) Middleware
14 8 (1.39%) ASP.NET
15 7 (1.22%) DOM
15 7 (1.22%) SOAP
15 7 (1.22%) Spring
Miscellaneous
1 36 (6.27%) Analytical Skills
2 34 (5.92%) User Experience
3 20 (3.48%) Video on Demand
4 17 (2.96%) Social Media
5 14 (2.44%) Mobile App
6 12 (2.09%) Video\Live Streaming
7 9 (1.57%) Greenfield Project
8 8 (1.39%) Algorithms
8 8 (1.39%) Data Centre
8 8 (1.39%) Mobile Banking
9 7 (1.22%) Enterprise Software
9 7 (1.22%) Over-the-Top Content
10 6 (1.05%) Blackberry
10 6 (1.05%) Public Cloud
11 5 (0.87%) Linux Command Line
11 5 (0.87%) Self-Motivation
12 4 (0.70%) Digital Media
12 4 (0.70%) Fixed Income
12 4 (0.70%) Management Information System
12 4 (0.70%) SWIFT
Operating Systems
1 73 (12.72%) Windows
2 27 (4.70%) Windows 10
2 27 (4.70%) Windows 7
3 23 (4.01%) Windows Server
4 20 (3.48%) Linux
5 15 (2.61%) Android
6 11 (1.92%) Apple iOS
7 9 (1.57%) Windows Server 2012
8 5 (0.87%) tvOS
9 4 (0.70%) Unix
9 4 (0.70%) Windows Server 2008
10 3 (0.52%) Mac OS X
11 1 (0.17%) Mac OS X Server
11 1 (0.17%) Windows Server 2003
Processes & Methodologies
1 138 (24.04%) Agile Software Development
2 92 (16.03%) Stakeholder Management
3 55 (9.58%) Analytics
4 41 (7.14%) Computer Science
5 39 (6.79%) Machine Learning
6 38 (6.62%) DevOps
7 34 (5.92%) Software Engineering
8 30 (5.23%) Scrum
8 30 (5.23%) TDD
9 29 (5.05%) Project Management
10 28 (4.88%) Problem-Solving
11 25 (4.36%) Business Intelligence
11 25 (4.36%) CRM
12 24 (4.18%) Migration
12 24 (4.18%) Web Development
13 23 (4.01%) Artificial Intelligence
13 23 (4.01%) Data Science
13 23 (4.01%) PRINCE2
14 19 (3.31%) Data Modelling
14 19 (3.31%) E-Commerce
Programming Languages
1 83 (14.46%) JavaScript
2 68 (11.85%) SQL
3 66 (11.50%) Java
4 52 (9.06%) Python
5 19 (3.31%) C++
6 12 (2.09%) C#
6 12 (2.09%) PowerShell
6 12 (2.09%) TypeScript
7 9 (1.57%) PHP
8 7 (1.22%) C
8 7 (1.22%) Scala
8 7 (1.22%) T-SQL
9 6 (1.05%) Ruby
10 5 (0.87%) Apex Code
10 5 (0.87%) Apple Swift
10 5 (0.87%) R
11 4 (0.70%) Bash Shell
11 4 (0.70%) Go
11 4 (0.70%) Java 8
12 3 (0.52%) Kotlin
Qualifications
1 51 (8.89%) Degree
2 16 (2.79%) Computer Science Degree
3 15 (2.61%) PhD
4 11 (1.92%) Cisco Certification
5 10 (1.74%) CCNP
6 8 (1.39%) Security Cleared
7 6 (1.05%) DV Cleared
8 3 (0.52%) CISSP
9 2 (0.35%) APMP
9 2 (0.35%) DBS Check
9 2 (0.35%) ITIL Certification
9 2 (0.35%) PMI Certification
10 1 (0.17%) AAT
10 1 (0.17%) CCIE
10 1 (0.17%) CCNA
10 1 (0.17%) CISA
10 1 (0.17%) ISEB
10 1 (0.17%) PMP
10 1 (0.17%) SAP Certification
10 1 (0.17%) SC Cleared
Quality Assurance & Compliance
1 18 (3.14%) PMO
2 14 (2.44%) Data Quality
3 8 (1.39%) QA
4 4 (0.70%) GDPR
5 2 (0.35%) MiFID
5 2 (0.35%) P3O
6 1 (0.17%) PCI DSS
6 1 (0.17%) SLA
System Software
1 55 (9.58%) Active Directory
2 11 (1.92%) Docker
3 9 (1.57%) Microsoft App-V
4 8 (1.39%) Virtual Machines
5 7 (1.22%) Hyper-V
6 6 (1.05%) VMware Infrastructure
7 5 (0.87%) XenDesktop
8 4 (0.70%) Apache ZooKeeper
8 4 (0.70%) XenApp
9 2 (0.35%) Virtual Desktop
9 2 (0.35%) VMware ESXi
9 2 (0.35%) vSphere
10 1 (0.17%) Citrix Hypervisor
10 1 (0.17%) HDFS
10 1 (0.17%) Terminal Services
10 1 (0.17%) Virtual Servers
10 1 (0.17%) VMware Workstation
Systems Management
1 16 (2.79%) Kubernetes
2 15 (2.61%) SCCM
3 14 (2.44%) Terraform
4 4 (0.70%) Microsoft Intune
5 3 (0.52%) Istio
5 3 (0.52%) Opscode Chef
5 3 (0.52%) Puppet
6 2 (0.35%) Kibana
6 2 (0.35%) logstash
6 2 (0.35%) Single Sign-On
6 2 (0.35%) WSUS
7 1 (0.17%) Ansible
7 1 (0.17%) Hadoop YARN
7 1 (0.17%) Jamf Pro
7 1 (0.17%) Knative
7 1 (0.17%) Microsoft Data Protection Manager
7 1 (0.17%) Nagios
7 1 (0.17%) Systems Management Server (SMS)
Vendors
1 94 (16.38%) Microsoft
2 36 (6.27%) Adobe
3 33 (5.75%) Google
4 20 (3.48%) Cisco
5 16 (2.79%) Salesforce.com
6 15 (2.61%) Apple
6 15 (2.61%) Oracle
6 15 (2.61%) Tealium
7 14 (2.44%) Citrix
7 14 (2.44%) Facebook
8 13 (2.26%) VMware
9 11 (1.92%) SAP
10 8 (1.39%) ServiceNow
10 8 (1.39%) Tableau
10 8 (1.39%) Twitter
11 7 (1.22%) Ensighten
12 5 (0.87%) HP
12 5 (0.87%) Salesforce Marketing Cloud
13 4 (0.70%) NetApp
13 4 (0.70%) Sage