Period
to 6 December 2019

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 6 December 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK > England
6 months to
6 Dec 2019
Same period 2018 Same period 2017
Rank 359 310 289
Rank change year-on-year -49 -21 -79
Contract jobs citing Advertising 469 816 872
As % of all contract IT jobs advertised in England 0.63% 0.85% 0.91%
As % of the General category 1.68% 2.15% 2.11%
Number of daily rates quoted 385 536 615
England median daily rate £460 £450 £425
Median daily rate % change year-on-year +2.22% +5.88% +6.25%
10th Percentile £216 £213 £213
90th Percentile £638 £603 £591
UK median daily rate £450 £425 £425
% change year-on-year +5.88% - +6.25%
Number of hourly rates quoted 10 6 13
England median hourly rate £21.50 £27.00 £18.50
Median hourly rate % change year-on-year -20.37% +45.95% +1.37%
10th Percentile £7.00 £16.25 £10.75
90th Percentile £38.92 £161.13 £30.75
UK median hourly rate £21.50 £27.00 £17.24
% change year-on-year -20.37% +56.59% -5.52%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 27,950 37,992 41,295
As % of all contract IT jobs advertised in England 37.59% 39.61% 43.17%
Number of daily rates quoted 18,234 25,302 27,655
England median daily rate £493 £488 £475
Median daily rate % change year-on-year +1.03% +2.63% +5.56%
10th Percentile £281 £300 £275
90th Percentile £688 £675 £666
UK median daily rate £475 £475 £463
% change year-on-year - +2.70% +2.78%
Number of hourly rates quoted 898 1,021 1,002
England median hourly rate £22.00 £21.62 £22.50
Median hourly rate % change year-on-year +1.78% -3.93% +12.50%
10th Percentile £12.44 £12.25 £11.62
90th Percentile £50.00 £48.75 £47.50
UK median hourly rate £22.00 £21.00 £22.00
% change year-on-year +4.76% -4.55% +10.00%

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a percentage of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in England.

Contractor daily rate trend for Advertising in England

Advertising
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Advertising in England over the 6 months to 6 December 2019.

Contractor daily rate histogram for Advertising in England

Advertising
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in England.

Contractor hourly rate trend for Advertising in England

Advertising
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Advertising in England over the 6 months to 6 December 2019.

Contractor hourly rate histogram for Advertising in England

Advertising
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the England region over the 6 months to 6 December 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -23 350 £475 - 134
South East -3 53 £450 +5.88% 60
North of England -7 27 £415 +22.96% 66
North West +8 25 £425 +21.43% 34
East of England +38 17 £410 -2.09% 33
Midlands +30 10 £413 -2.94% 33
South West -13 10 £401 +23.23% 33
West Midlands +24 9 £413 -13.16% 27
Yorkshire +13 2 £396 +13.21% 23
Advertising
UK

For the 6 months to 6 December 2019, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Advertising.

1 118 (25.16%) Agile Software Development
2 114 (24.31%) Finance
3 95 (20.26%) Marketing
4 77 (16.42%) Microsoft
5 76 (16.20%) Stakeholder Management
6 63 (13.43%) JavaScript
7 57 (12.15%) CSS
8 56 (11.94%) HTML
8 56 (11.94%) Windows
9 53 (11.30%) Java
10 44 (9.38%) Degree
11 43 (9.17%) Python
12 39 (8.32%) SQL
13 37 (7.89%) Office 365
14 36 (7.68%) Active Directory
15 34 (7.25%) Project Management
15 34 (7.25%) Azure
16 32 (6.82%) Computer Science
17 30 (6.40%) Adobe
18 29 (6.18%) PRINCE2
19 28 (5.97%) Microsoft Office
20 26 (5.54%) Analytics
20 26 (5.54%) User Experience
20 26 (5.54%) Analytical Skills
20 26 (5.54%) React
21 25 (5.33%) Windows 7
21 25 (5.33%) Windows 10
22 24 (5.12%) Machine Learning
22 24 (5.12%) Google
22 24 (5.12%) TDD

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (2.77%) Confluence
2 9 (1.92%) SharePoint
3 6 (1.28%) CMS
4 5 (1.07%) Adobe Experience Manager
4 5 (1.07%) Apache
5 4 (0.85%) SAS
6 3 (0.64%) Apache Spark
6 3 (0.64%) Blackberry Enterprise Server
6 3 (0.64%) Elasticsearch
6 3 (0.64%) Skype for Business
7 2 (0.43%) nginx
8 1 (0.21%) ColdFusion
8 1 (0.21%) Drupal
8 1 (0.21%) EPiServer
8 1 (0.21%) JBoss
8 1 (0.21%) Jupyter
8 1 (0.21%) SharePoint 2010
8 1 (0.21%) Sitecore CMS
8 1 (0.21%) Tomcat
8 1 (0.21%) WordPress
Applications
1 28 (5.97%) Microsoft Office
2 16 (3.41%) Microsoft Excel
3 10 (2.13%) Photoshop
3 10 (2.13%) Sketch
4 9 (1.92%) Marvel
5 6 (1.28%) Adobe Creative Suite
6 4 (0.85%) Adobe After Effects
6 4 (0.85%) Microsoft PowerPoint
6 4 (0.85%) MS Visio
7 3 (0.64%) Adobe Illustrator
7 3 (0.64%) InVision
8 2 (0.43%) CINEMA 4D
8 2 (0.43%) InDesign
8 2 (0.43%) Zeplin
9 1 (0.21%) Acrobat
9 1 (0.21%) Adobe Premiere
9 1 (0.21%) AutoCAD
9 1 (0.21%) OmniGraffle
9 1 (0.21%) Revit
9 1 (0.21%) SPSS
Business Applications
1 11 (2.35%) Dynamics CRM
2 5 (1.07%) NetSuite
3 3 (0.64%) Workday HCM
4 2 (0.43%) Sage 200
5 1 (0.21%) Adobe Campaign
5 1 (0.21%) Dynamics AX
5 1 (0.21%) Hyperion Planning
5 1 (0.21%) JDE OneWorld
5 1 (0.21%) Maximo
5 1 (0.21%) Sage X3
5 1 (0.21%) SAP Oil and Gas
5 1 (0.21%) SAP S/4HANA
5 1 (0.21%) Sparx Enterprise Architect
5 1 (0.21%) WebTrends
Cloud Services
1 37 (7.89%) Office 365
2 34 (7.25%) Azure
3 20 (4.26%) AWS
4 11 (2.35%) AWS Lambda
4 11 (2.35%) GCP
4 11 (2.35%) Serverless
5 10 (2.13%) Dynamics 365
6 9 (1.92%) Adobe Analytics
7 7 (1.49%) Amazon S3
8 6 (1.28%) Azure Active Directory
8 6 (1.28%) IaaS
9 5 (1.07%) Amazon EMR
9 5 (1.07%) Power Platform
10 4 (0.85%) AdWords
10 4 (0.85%) SuccessFactors
11 3 (0.64%) Adobe Creative Cloud
11 3 (0.64%) G Suite
11 3 (0.64%) SaaS
12 2 (0.43%) PowerApps
12 2 (0.43%) ShareGate
Communications & Networking
1 10 (2.13%) WAN
2 9 (1.92%) Firewall
2 9 (1.92%) Internet
3 8 (1.71%) LAN
4 7 (1.49%) VoIP
5 6 (1.28%) VPN
6 5 (1.07%) TCP/IP
7 4 (0.85%) Network Security
7 4 (0.85%) Skype
8 3 (0.64%) DHCP
8 3 (0.64%) DNS
8 3 (0.64%) HTTP
8 3 (0.64%) Wi-Fi
9 2 (0.43%) Cisco IOS
9 2 (0.43%) Cisco Nexus
9 2 (0.43%) Ethernet
9 2 (0.43%) OSPF
9 2 (0.43%) Wireless
10 1 (0.21%) IP Telephony
10 1 (0.21%) Wireshark
Database & Business Intelligence
1 20 (4.26%) SQL Server
2 17 (3.62%) Big Data
2 17 (3.62%) Data Warehouse
3 13 (2.77%) Data Lake
4 10 (2.13%) Apache Cassandra
4 10 (2.13%) Relational Database
5 7 (1.49%) Amazon Redshift
6 6 (1.28%) NoSQL
7 5 (1.07%) Data Mining
7 5 (1.07%) Hadoop
7 5 (1.07%) MySQL
7 5 (1.07%) PostgreSQL
8 4 (0.85%) MongoDB
8 4 (0.85%) Oracle Reports
9 3 (0.64%) Power BI
9 3 (0.64%) Redis
9 3 (0.64%) SQL Server Integration Services
9 3 (0.64%) SQL Server Reporting Services
10 2 (0.43%) OLTP
10 2 (0.43%) Snowflake Schema
Development Applications
1 22 (4.69%) JIRA
2 15 (3.20%) Git (software)
3 10 (2.13%) Jenkins
4 6 (1.28%) Cucumber
5 4 (0.85%) Bitbucket
5 4 (0.85%) JMeter
5 4 (0.85%) JUnit
6 3 (0.64%) REST Assured
6 3 (0.64%) TestNG
6 3 (0.64%) WebDriver
7 2 (0.43%) Burp Suite
7 2 (0.43%) EasyMock
7 2 (0.43%) ER Studio
7 2 (0.43%) Gatling
7 2 (0.43%) jMock
7 2 (0.43%) Protractor
7 2 (0.43%) SoapUI
7 2 (0.43%) Subversion
8 1 (0.21%) Atlassian Bamboo
8 1 (0.21%) LSMW
General
1 114 (24.31%) Finance
2 95 (20.26%) Marketing
3 19 (4.05%) Retail
4 14 (2.99%) Publishing
5 12 (2.56%) Banking
6 9 (1.92%) Games
7 6 (1.28%) Public Sector
8 4 (0.85%) Investment Banking
8 4 (0.85%) Law
8 4 (0.85%) Legal
8 4 (0.85%) Pharmaceutical
9 3 (0.64%) Automotive
9 3 (0.64%) Back Office
9 3 (0.64%) Retail Banking
10 2 (0.43%) Billing
10 2 (0.43%) Front Office
10 2 (0.43%) Manufacturing
10 2 (0.43%) Telecoms
11 1 (0.21%) Brand Awareness
11 1 (0.21%) Japanese Language
Job Titles
1 98 (20.90%) Analyst
2 92 (19.62%) Developer
3 55 (11.73%) Project Manager
4 46 (9.81%) Business Analyst
5 37 (7.89%) Architect
6 22 (4.69%) Designer
7 16 (3.41%) Service Analyst
7 16 (3.41%) Service Desk Analyst
8 15 (3.20%) Consultant
9 12 (2.56%) Data Scientist
9 12 (2.56%) Java Developer
9 12 (2.56%) Solutions Architect
9 12 (2.56%) Support Analyst
10 11 (2.35%) Front End Developer (Client-Side Developer)
10 11 (2.35%) Product Manager
10 11 (2.35%) Technical Analyst
10 11 (2.35%) UI Designer
11 10 (2.13%) Programme Manager
11 10 (2.13%) Security Analyst
11 10 (2.13%) Senior Designer
Libraries, Frameworks & Software Standards
1 57 (12.15%) CSS
2 56 (11.94%) HTML
3 26 (5.54%) React
4 17 (3.62%) jQuery
5 15 (3.20%) .NET
5 15 (3.20%) Node.js
5 15 (3.20%) REST
6 14 (2.99%) JSON
7 13 (2.77%) Kafka
7 13 (2.77%) RESTful
8 12 (2.56%) AngularJS
9 11 (2.35%) HTML5
10 10 (2.13%) Natural Language Processing
11 9 (1.92%) Redux
11 9 (1.92%) XML
12 8 (1.71%) Spring
12 8 (1.71%) Web Services
13 7 (1.49%) Middleware
13 7 (1.49%) SOAP
14 6 (1.28%) ASP.NET
Miscellaneous
1 26 (5.54%) Analytical Skills
1 26 (5.54%) User Experience
2 19 (4.05%) Social Media
3 12 (2.56%) Greenfield Project
4 10 (2.13%) Digital Media
5 9 (1.92%) Data Centre
6 8 (1.71%) Blackberry
6 8 (1.71%) Mobile App
7 7 (1.49%) Algorithms
8 6 (1.28%) Marketing Technology
8 6 (1.28%) Self-Motivation
9 5 (1.07%) Animation
9 5 (1.07%) Enterprise Software
9 5 (1.07%) Public Cloud
9 5 (1.07%) SWIFT
9 5 (1.07%) Video on Demand
10 4 (0.85%) e-Learning
10 4 (0.85%) Graphic Design
10 4 (0.85%) Video Conferencing
10 4 (0.85%) Video\Live Streaming
Operating Systems
1 56 (11.94%) Windows
2 25 (5.33%) Windows 10
2 25 (5.33%) Windows 7
3 16 (3.41%) Windows Server
4 15 (3.20%) Android
5 12 (2.56%) Apple iOS
6 10 (2.13%) Linux
7 4 (0.85%) Unix
7 4 (0.85%) Windows Server 2012
8 3 (0.64%) Mac OS X
9 2 (0.43%) tvOS
10 1 (0.21%) Mac OS X Server
10 1 (0.21%) Windows 8
10 1 (0.21%) Windows Server 2008
Processes & Methodologies
1 118 (25.16%) Agile Software Development
2 76 (16.20%) Stakeholder Management
3 34 (7.25%) Project Management
4 32 (6.82%) Computer Science
5 29 (6.18%) PRINCE2
6 26 (5.54%) Analytics
7 24 (5.12%) Machine Learning
7 24 (5.12%) TDD
8 23 (4.90%) CRM
9 22 (4.69%) Problem-Solving
10 20 (4.26%) Change Management
10 20 (4.26%) ERP
10 20 (4.26%) ITIL
11 19 (4.05%) Artificial Intelligence
11 19 (4.05%) DevOps
11 19 (4.05%) E-Commerce
11 19 (4.05%) Scrum
11 19 (4.05%) Web Development
12 18 (3.84%) Migration
13 17 (3.62%) Test Automation
Programming Languages
1 63 (13.43%) JavaScript
2 53 (11.30%) Java
3 43 (9.17%) Python
4 39 (8.32%) SQL
5 12 (2.56%) Ruby
6 11 (2.35%) C++
6 11 (2.35%) PHP
7 9 (1.92%) C#
7 9 (1.92%) Scala
8 7 (1.49%) Apex Code
8 7 (1.49%) T-SQL
9 6 (1.28%) Go
9 6 (1.28%) Kotlin
10 5 (1.07%) Apple Swift
10 5 (1.07%) R
11 4 (0.85%) C
11 4 (0.85%) Java 8
11 4 (0.85%) TypeScript
12 3 (0.64%) Bash Shell
13 2 (0.43%) ABAP
Qualifications
1 44 (9.38%) Degree
2 10 (2.13%) PhD
3 8 (1.71%) Computer Science Degree
4 7 (1.49%) Cisco Certification
5 5 (1.07%) CCNP
6 4 (0.85%) ISEB
6 4 (0.85%) PRINCE2 Certification
7 3 (0.64%) A+ Certification
7 3 (0.64%) CISM
7 3 (0.64%) CISSP
7 3 (0.64%) ITIL Certification
7 3 (0.64%) Master's Degree
7 3 (0.64%) MCP
8 2 (0.43%) APMP
8 2 (0.43%) CCIE
8 2 (0.43%) JNCIP
8 2 (0.43%) PMI Certification
8 2 (0.43%) Security Cleared
9 1 (0.21%) CISA
9 1 (0.21%) Microsoft Certification
Quality Assurance & Compliance
1 12 (2.56%) Data Quality
2 10 (2.13%) PMO
3 8 (1.71%) QA
4 5 (1.07%) GDPR
4 5 (1.07%) SLA
5 3 (0.64%) PCI DSS
6 2 (0.43%) P3O
7 1 (0.21%) EMIR
System Software
1 36 (7.68%) Active Directory
2 6 (1.28%) Microsoft App-V
2 6 (1.28%) Virtual Machines
3 4 (0.85%) Apache ZooKeeper
4 3 (0.64%) VMware ESXi
5 2 (0.43%) Docker
5 2 (0.43%) Virtual Desktop
5 2 (0.43%) VMware Infrastructure
6 1 (0.21%) Hyper-V
6 1 (0.21%) XenApp
Systems Management
1 6 (1.28%) Microsoft Intune
2 5 (1.07%) SCCM
3 3 (0.64%) Terraform
4 2 (0.43%) Kibana
4 2 (0.43%) Kubernetes
4 2 (0.43%) logstash
4 2 (0.43%) Puppet
5 1 (0.21%) AirWatch
5 1 (0.21%) Istio
5 1 (0.21%) Jamf Pro
5 1 (0.21%) Nagios
5 1 (0.21%) Single Sign-On
5 1 (0.21%) Systems Management Server (SMS)
Vendors
1 77 (16.42%) Microsoft
2 30 (6.40%) Adobe
3 24 (5.12%) Google
4 16 (3.41%) Apple
5 14 (2.99%) Salesforce.com
6 13 (2.77%) Cisco
7 12 (2.56%) Facebook
7 12 (2.56%) Oracle
8 11 (2.35%) ServiceNow
9 10 (2.13%) Citrix
10 8 (1.71%) Salesforce Marketing Cloud
10 8 (1.71%) SAP
11 7 (1.49%) VMware
12 6 (1.28%) Tealium
13 5 (1.07%) Ensighten
13 5 (1.07%) Tableau
14 4 (0.85%) Alteryx
14 4 (0.85%) CyberArk
14 4 (0.85%) Workday
15 3 (0.64%) Criteo