Period
to 18 July 2018

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 18 July 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK > England
6 months to
18 Jul 2018
Same period 2017 Same period 2016
Rank 270 259 291
Rank change year-on-year -11 +32 -4
Contract jobs citing Advertising 884 876 903
As % of all contract IT jobs advertised in England 0.94% 1.00% 0.89%
As % of the General category 2.50% 2.54% 2.40%
Number of daily rates quoted 651 642 709
England median daily rate £450 £413 £400
Median daily rate % change year-on-year +9.09% +3.13% +2.24%
10th Percentile £213 £230 £213
90th Percentile £610 £575 £563
UK median daily rate £450 £413 £400
% change year-on-year +9.09% +3.13% +2.56%
Number of hourly rates quoted 11 24 23
England median hourly rate £25.00 £16.99 £17.00
Median hourly rate % change year-on-year +47.12% -0.04% -29.84%
10th Percentile £13.50 £13.47 £12.70
90th Percentile £38.47 £29.31 £24.78
UK median hourly rate £25.00 £15.98 £17.00
% change year-on-year +56.42% -5.99% -29.84%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 35,307 34,444 37,663
As % of all contract IT jobs advertised in England 37.40% 39.36% 37.03%
Number of daily rates quoted 23,359 22,718 25,324
England median daily rate £475 £460 £450
Median daily rate % change year-on-year +3.26% +2.22% +5.88%
10th Percentile £300 £281 £263
90th Percentile £675 £650 £638
UK median daily rate £475 £450 £450
% change year-on-year +5.56% - +5.88%
Number of hourly rates quoted 818 836 900
England median hourly rate £27.08 £24.75 £25.00
Median hourly rate % change year-on-year +9.41% -1.00% +11.11%
10th Percentile £12.50 £11.33 £11.25
90th Percentile £50.83 £50.00 £48.75
UK median hourly rate £25.00 £25.00 £25.00

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a percentage of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in England.

Contractor daily rate trend for Advertising in England

Advertising
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Advertising in England over the 6 months to 18 July 2018.

Contractor daily rate histogram for Advertising in England

Advertising
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in England.

Contractor hourly rate trend for Advertising in England

Advertising
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Advertising in England over the 6 months to 18 July 2018.

Contractor hourly rate histogram for Advertising in England

Advertising
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the England region over the 6 months to 18 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -12 577 £475 +11.76% 200
South East -22 124 £400 +14.29% 73
North of England -35 58 £375 -9.09% 78
Midlands -29 50 £400 -4.48% 54
East of England +5 42 £400 +4.92% 12
West Midlands -39 33 £375 -5.06% 35
North West -25 28 £400 -5.88% 35
South West -2 27 £430 +22.71% 26
Yorkshire -32 25 £375 -6.25% 27
East Midlands +4 15 £475 +3.83% 19
North East -5 6 £275 -31.25% 16
Advertising
UK

For the 6 months to 18 July 2018, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Advertising.

1 237 (26.81%) Finance
2 204 (23.08%) Agile Software Development
3 200 (22.62%) Microsoft
4 149 (16.86%) JavaScript
5 127 (14.37%) SQL
6 124 (14.03%) Stakeholder Management
7 117 (13.24%) .NET
8 109 (12.33%) Marketing
9 106 (11.99%) C#
10 105 (11.88%) Java
11 91 (10.29%) CRM
12 85 (9.62%) HTML
13 84 (9.50%) ERP
14 82 (9.28%) AngularJS
15 77 (8.71%) Degree
16 70 (7.92%) Analytical Skills
17 68 (7.69%) Project Management
18 66 (7.47%) CSS
19 65 (7.35%) Windows
19 65 (7.35%) Dynamics CRM
20 64 (7.24%) Analytics
20 64 (7.24%) Web Development
21 63 (7.13%) Microsoft Azure
22 62 (7.01%) Amazon AWS
22 62 (7.01%) Problem-Solving
23 61 (6.90%) SQL Server
24 57 (6.45%) Sage
25 55 (6.22%) Banking
26 54 (6.11%) Scrum
26 54 (6.11%) TDD

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 45 (5.09%) SharePoint
2 17 (1.92%) CMS
3 12 (1.36%) Apache Spark
4 11 (1.24%) MS Exchange
5 10 (1.13%) SAS
5 10 (1.13%) Umbraco
6 9 (1.02%) WebSphere
7 8 (0.90%) Apache
7 8 (0.90%) WordPress
8 7 (0.79%) BizTalk Server
8 7 (0.79%) Drupal
8 7 (0.79%) NServiceBus
9 6 (0.68%) Elasticsearch
10 5 (0.57%) Confluence
10 5 (0.57%) JBoss
10 5 (0.57%) Marvel
10 5 (0.57%) WebSphere Portal
11 4 (0.45%) Adobe Experience Manager
11 4 (0.45%) ArcGIS
11 4 (0.45%) SharePoint 2013
Applications
1 42 (4.75%) Microsoft Office
2 34 (3.85%) Microsoft Excel
3 14 (1.58%) MS Visio
3 14 (1.58%) Photoshop
4 13 (1.47%) InVision
4 13 (1.47%) Microsoft PowerPoint
5 11 (1.24%) Adobe Illustrator
6 9 (1.02%) Microsoft Project
7 8 (0.90%) Adobe Creative Suite
7 8 (0.90%) Spreadsheet
8 4 (0.45%) Adobe After Effects
9 3 (0.34%) SPSS
10 2 (0.23%) Acrobat
10 2 (0.23%) Adobe Premiere
11 1 (0.11%) 3ds Max
11 1 (0.11%) Adobe Captivate
11 1 (0.11%) Maya
11 1 (0.11%) NUKE
11 1 (0.11%) OmniGraffle
Business Applications
1 65 (7.35%) Dynamics CRM
2 28 (3.17%) Sage 200
3 21 (2.38%) Sage X3
4 17 (1.92%) SAP Business One
5 14 (1.58%) NetSuite
6 12 (1.36%) Dynamics AX
7 10 (1.13%) Salesforce.com CRM
8 9 (1.02%) Unit4 Business World
9 7 (0.79%) Magento
9 7 (0.79%) Oracle EBS
10 6 (0.68%) Dynamics NAV
10 6 (0.68%) Oracle EBS R12
11 5 (0.57%) JDE OneWorld
12 4 (0.45%) SAP CO
12 4 (0.45%) SAP FI
12 4 (0.45%) SAP FI/CO
13 3 (0.34%) Oracle ERP
13 3 (0.34%) SAP Business ByDesign
14 2 (0.23%) SAP BPC
14 2 (0.23%) Sprinklr
Cloud Services
1 63 (7.13%) Microsoft Azure
2 62 (7.01%) Amazon AWS
3 45 (5.09%) Office 365
4 44 (4.98%) Dynamics 365
5 23 (2.60%) Google Analytics
6 14 (1.58%) SaaS
7 12 (1.36%) AdWords
8 10 (1.13%) GitHub
9 8 (0.90%) Adobe Analytics
9 8 (0.90%) Amazon S3
9 8 (0.90%) Google Cloud Platform
9 8 (0.90%) PaaS
10 7 (0.79%) AWS CloudFormation
11 6 (0.68%) AWS Lambda
11 6 (0.68%) FinancialForce
11 6 (0.68%) npm
11 6 (0.68%) Serverless
12 5 (0.57%) Amazon EC2
12 5 (0.57%) Sauce Labs
13 4 (0.45%) Firebase
Communications & Networking
1 15 (1.70%) WAN
2 13 (1.47%) LAN
3 11 (1.24%) TCP/IP
4 9 (1.02%) Firewall
5 8 (0.90%) DNS
5 8 (0.90%) Internet
5 8 (0.90%) VPN
6 7 (0.79%) HTTP
6 7 (0.79%) Intranet
6 7 (0.79%) SAN
7 6 (0.68%) Skype
8 4 (0.45%) SNMP
8 4 (0.45%) WLAN
9 3 (0.34%) FIX Connectivity
9 3 (0.34%) MPLS
9 3 (0.34%) NetScaler
9 3 (0.34%) Network Security
9 3 (0.34%) SSL
10 2 (0.23%) FTP
10 2 (0.23%) SMS
Database & Business Intelligence
1 61 (6.90%) SQL Server
2 34 (3.85%) NoSQL
3 33 (3.73%) Crystal Reports
4 24 (2.71%) SQL Server Reporting Services
5 23 (2.60%) MySQL
5 23 (2.60%) Relational Database
6 19 (2.15%) SQL Server Integration Services
7 18 (2.04%) MongoDB
7 18 (2.04%) SQL Server 2012
8 17 (1.92%) PostgreSQL
9 16 (1.81%) Big Data
10 14 (1.58%) Hadoop
11 12 (1.36%) RDBMS
12 10 (1.13%) Power BI
13 9 (1.02%) SQL Server 2016
14 8 (0.90%) Data Warehouse
14 8 (0.90%) SAP HANA
14 8 (0.90%) SSDT
15 7 (0.79%) HBase
16 6 (0.68%) Oracle Database 11g
Development Applications
1 47 (5.32%) Git (software)
2 25 (2.83%) JIRA
3 22 (2.49%) Team Foundation Server
4 20 (2.26%) Visual Studio
5 19 (2.15%) TeamCity
6 16 (1.81%) Protractor
6 16 (1.81%) Selenium
7 13 (1.47%) Cucumber
7 13 (1.47%) gulp
7 13 (1.47%) Jenkins
7 13 (1.47%) Octopus Deploy
8 11 (1.24%) Grunt
8 11 (1.24%) NUnit
9 9 (1.02%) JMeter
9 9 (1.02%) SpecFlow
9 9 (1.02%) WebDriver
10 8 (0.90%) JUnit
10 8 (0.90%) SoapUI
10 8 (0.90%) TestRail
10 8 (0.90%) Visual Studio Team System
General
1 237 (26.81%) Finance
2 109 (12.33%) Marketing
3 55 (6.22%) Banking
4 31 (3.51%) Manufacturing
5 26 (2.94%) Retail
6 21 (2.38%) Publishing
7 19 (2.15%) Front Office
8 17 (1.92%) Investment Banking
9 14 (1.58%) Telecoms
10 11 (1.24%) Legal
11 9 (1.02%) Games
12 8 (0.90%) Back Office
13 6 (0.68%) Law
14 5 (0.57%) Brand Awareness
14 5 (0.57%) German Language
15 4 (0.45%) French Language
15 4 (0.45%) Pharmaceutical
16 3 (0.34%) Digital Economy
16 3 (0.34%) Electronics
17 2 (0.23%) Italian Language
Job Titles
1 225 (25.45%) Developer
2 120 (13.57%) Analyst
3 86 (9.73%) Project Manager
4 81 (9.16%) Consultant
5 57 (6.45%) Business Analyst
6 46 (5.20%) Architect
7 37 (4.19%) Senior Developer
8 35 (3.96%) .NET Developer
9 33 (3.73%) Java Developer
10 32 (3.62%) Designer
11 25 (2.83%) Front End Developer (Client-Side Developer)
12 24 (2.71%) UX Designer
13 23 (2.60%) Sage Consultant
14 22 (2.49%) Solutions Architect
15 21 (2.38%) CRM Developer
16 19 (2.15%) Dynamics CRM Developer
17 18 (2.04%) JavaScript Developer
18 17 (1.92%) Full Stack Developer
18 17 (1.92%) Sage 200 Consultant
19 15 (1.70%) Marketing Manager
Libraries, Frameworks & Software Standards
1 117 (13.24%) .NET
2 85 (9.62%) HTML
3 82 (9.28%) AngularJS
4 66 (7.47%) CSS
5 45 (5.09%) Web Services
6 42 (4.75%) Node.js
7 41 (4.64%) REST
8 40 (4.52%) HTML5
9 31 (3.51%) RESTful
10 30 (3.39%) Java EE
10 30 (3.39%) jQuery
11 29 (3.28%) Angular 2
11 29 (3.28%) Spring
12 27 (3.05%) React
13 26 (2.94%) ASP.NET
13 26 (2.94%) ASP.NET Web API
14 17 (1.92%) .NET Framework
14 17 (1.92%) Sass
15 16 (1.81%) ASP.NET MVC
15 16 (1.81%) JSON
Miscellaneous
1 70 (7.92%) Analytical Skills
2 46 (5.20%) User Experience
3 32 (3.62%) Social Media
4 20 (2.26%) FMCG
5 14 (1.58%) Fintech
5 14 (1.58%) Greenfield Project
6 13 (1.47%) Self-Motivation
7 11 (1.24%) Computer Science
8 10 (1.13%) Management Information System
8 10 (1.13%) Video on Demand
9 9 (1.02%) Digital Media
9 9 (1.02%) Over-the-Top Content
10 7 (0.79%) Animation
10 7 (0.79%) Blog
10 7 (0.79%) Enterprise Software
10 7 (0.79%) Mobile App
11 6 (0.68%) Fixed Income
11 6 (0.68%) Marketing Technology
12 5 (0.57%) iPad
12 5 (0.57%) Virtual Team
Operating Systems
1 65 (7.35%) Windows
2 41 (4.64%) Linux
3 20 (2.26%) Unix
4 19 (2.15%) Windows 7
5 14 (1.58%) Windows Server
6 13 (1.47%) Windows 10
7 10 (1.13%) Android
8 9 (1.02%) Windows Server 2008
9 6 (0.68%) Apple iOS
10 5 (0.57%) Windows 8
11 4 (0.45%) Mac OS X
11 4 (0.45%) Red Hat Enterprise Linux
12 2 (0.23%) CentOS
12 2 (0.23%) Kali Linux
12 2 (0.23%) Solaris
12 2 (0.23%) Windows Server 2012
13 1 (0.11%) Mac OS X Server
13 1 (0.11%) Ubuntu
13 1 (0.11%) Windows Vista
13 1 (0.11%) Windows XP
Processes & Methodologies
1 204 (23.08%) Agile Software Development
2 124 (14.03%) Stakeholder Management
3 91 (10.29%) CRM
4 84 (9.50%) ERP
5 68 (7.69%) Project Management
6 64 (7.24%) Analytics
6 64 (7.24%) Web Development
7 62 (7.01%) Problem-Solving
8 54 (6.11%) Scrum
8 54 (6.11%) TDD
9 52 (5.88%) DevOps
10 44 (4.98%) Migration
11 40 (4.52%) ITIL
12 39 (4.41%) Test Automation
13 38 (4.30%) Front End Development
14 32 (3.62%) MVC
15 28 (3.17%) Business Analysis
15 28 (3.17%) Continuous Integration
15 28 (3.17%) Digital Marketing
15 28 (3.17%) User Stories
Programming Languages
1 149 (16.86%) JavaScript
2 127 (14.37%) SQL
3 106 (11.99%) C#
4 105 (11.88%) Java
5 54 (6.11%) PHP
6 39 (4.41%) Python
7 25 (2.83%) TypeScript
8 16 (1.81%) PowerShell
9 14 (1.58%) Scala
9 14 (1.58%) VBA
10 11 (1.24%) ES6
11 10 (1.13%) C++
11 10 (1.13%) R
11 10 (1.13%) T-SQL
12 8 (0.90%) Bash Shell
12 8 (0.90%) VB.NET
13 4 (0.45%) Java 8
14 3 (0.34%) C
14 3 (0.34%) VBScript
15 2 (0.23%) Perl
Qualifications
1 77 (8.71%) Degree
2 11 (1.24%) Microsoft Certification
3 9 (1.02%) Computer Science Degree
4 7 (0.79%) MCSE
5 6 (0.68%) PMP
6 5 (0.57%) APMP
6 5 (0.57%) ISEB
6 5 (0.57%) ITIL Certification
6 5 (0.57%) MCSA
7 4 (0.45%) CCNA
7 4 (0.45%) Cisco Certification
7 4 (0.45%) Master's Degree
7 4 (0.45%) MBA
7 4 (0.45%) MCP
7 4 (0.45%) SC Cleared
7 4 (0.45%) Security Cleared
8 3 (0.34%) ACCA
8 3 (0.34%) CIMA
8 3 (0.34%) ISTQB
8 3 (0.34%) PMI Certification
Quality Assurance & Compliance
1 21 (2.38%) GDPR
2 14 (1.58%) QA
3 11 (1.24%) PMO
4 7 (0.79%) SLA
5 4 (0.45%) GCP
6 3 (0.34%) Data Quality
6 3 (0.34%) MiFID
7 1 (0.11%) PSD2
7 1 (0.11%) Sarbanes-Oxley
System Software
1 44 (4.98%) Active Directory
2 31 (3.51%) Docker
3 7 (0.79%) VMware ESXi
4 6 (0.68%) Virtual Machines
5 5 (0.57%) VMware Infrastructure
6 4 (0.45%) Microsoft App-V
6 4 (0.45%) vSphere
7 3 (0.34%) EMC RecoverPoint
8 2 (0.23%) BitLocker
8 2 (0.23%) VMware Workstation
8 2 (0.23%) XenDesktop
9 1 (0.11%) Hyper-V
9 1 (0.11%) Squid
Systems Management
1 9 (1.02%) Ansible
2 8 (0.90%) SCCM
3 7 (0.79%) Kubernetes
4 5 (0.57%) Kibana
4 5 (0.57%) logstash
4 5 (0.57%) Microsoft Clustering
4 5 (0.57%) Terraform
5 3 (0.34%) Backup Exec
5 3 (0.34%) Puppet
5 3 (0.34%) SnapMirror
6 2 (0.23%) DameWare
6 2 (0.23%) DatAdvantage
6 2 (0.23%) Forefront Identity Manager
6 2 (0.23%) vCenter Server
6 2 (0.23%) WSUS
7 1 (0.11%) Galera Cluster
7 1 (0.11%) HP ALM
7 1 (0.11%) Rancher
7 1 (0.11%) Salt
7 1 (0.11%) SELinux
Vendors
1 200 (22.62%) Microsoft
2 57 (6.45%) Sage
3 53 (6.00%) Google
4 43 (4.86%) SAP
5 36 (4.07%) Adobe
6 32 (3.62%) Salesforce.com
7 19 (2.15%) Tableau
8 17 (1.92%) Oracle
9 16 (1.81%) Cisco
9 16 (1.81%) Citrix
10 15 (1.70%) IBM
10 15 (1.70%) VMware
11 13 (1.47%) Facebook
12 11 (1.24%) Epicor
13 9 (1.02%) Infor
14 8 (0.90%) HP
14 8 (0.90%) IFS
14 8 (0.90%) Twitter
15 7 (0.79%) Apple
15 7 (0.79%) ServiceNow