Period
to 20 April 2018

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 20 April 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK > England
6 months to
20 Apr 2018
Same period 2017 Same period 2016
Rank 285 209 274
Rank change year-on-year -76 +65 -32
Contract jobs citing Advertising 821 1,088 899
As % of all contract IT jobs advertised in England 0.89% 1.27% 0.92%
As % of the General category 2.34% 3.32% 2.39%
Number of daily rates quoted 592 824 683
England median daily rate £450 £413 £400
Median daily rate % change year-on-year +9.09% +3.13% -
10th Percentile £205 £258 £213
90th Percentile £600 £575 £575
UK median daily rate £450 £413 £400
% change year-on-year +9.09% +3.13% -
Number of hourly rates quoted 11 27 24
England median hourly rate £26.78 £15.98 £17.06
Median hourly rate % change year-on-year +67.55% -6.33% -29.59%
10th Percentile £16.25 £13.59 £10.00
90th Percentile £38.47 £33.55 £26.40
UK median hourly rate £26.78 £15.98 £17.06
% change year-on-year +67.55% -6.33% -29.59%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 35,117 32,741 37,663
As % of all contract IT jobs advertised in England 37.89% 38.12% 38.33%
Number of daily rates quoted 23,128 21,649 24,819
England median daily rate £475 £450 £450
Median daily rate % change year-on-year +5.56% - +5.88%
10th Percentile £290 £275 £263
90th Percentile £675 £650 £638
UK median daily rate £475 £450 £438
% change year-on-year +5.56% +2.86% +2.94%
Number of hourly rates quoted 795 820 922
England median hourly rate £26.22 £25.00 £26.25
Median hourly rate % change year-on-year +4.86% -4.76% +16.67%
10th Percentile £12.50 £11.33 £12.00
90th Percentile £49.90 £50.00 £48.75
UK median hourly rate £26.00 £25.50 £27.50
% change year-on-year +1.96% -7.27% +22.22%

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a percentage of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in England.

Contractor daily rate trend for Advertising in England

Advertising
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Advertising in England over the 6 months to 20 April 2018.

Contractor daily rate histogram for Advertising in England

Advertising
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in England.

Contractor hourly rate trend for Advertising in England

Advertising
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Advertising in England over the 6 months to 20 April 2018.

Contractor hourly rate histogram for Advertising in England

Advertising
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the England region over the 6 months to 20 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -39 545 £450 +5.88% 253
South East -58 118 £425 +13.33% 84
Midlands -61 52 £450 +12.50% 60
East of England -2 49 £325 -23.53% 18
North of England -76 45 £383 -4.38% 93
West Midlands -50 30 £450 +12.50% 28
East Midlands -7 22 £475 +18.75% 32
Yorkshire -47 22 £350 -12.50% 21
South West -34 19 £460 +24.32% 29
North West -41 19 £383 -6.71% 59
North East +21 5 £313 -21.88% 13
Advertising
UK

For the 6 months to 20 April 2018, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Advertising.

1 220 (26.80%) Finance
2 212 (25.82%) Microsoft
3 180 (21.92%) Agile Software Development
4 173 (21.07%) Marketing
5 115 (14.01%) JavaScript
6 109 (13.28%) .NET
7 107 (13.03%) CRM
8 105 (12.79%) Stakeholder Management
9 103 (12.55%) C#
10 93 (11.33%) SQL
11 80 (9.74%) Dynamics CRM
12 76 (9.26%) Project Management
12 76 (9.26%) Analytics
13 72 (8.77%) Java
14 69 (8.40%) Amazon AWS
15 65 (7.92%) HTML
15 65 (7.92%) ERP
16 59 (7.19%) Degree
17 58 (7.06%) Google
17 58 (7.06%) TDD
18 57 (6.94%) Windows
19 54 (6.58%) Analytical Skills
20 53 (6.46%) CSS
21 50 (6.09%) DevOps
21 50 (6.09%) AngularJS
22 49 (5.97%) Dynamics 365
22 49 (5.97%) Problem-Solving
23 48 (5.85%) Banking
23 48 (5.85%) Web Development
24 47 (5.72%) Docker

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 40 (4.87%) SharePoint
2 19 (2.31%) CMS
3 15 (1.83%) Apache Spark
4 11 (1.34%) SharePoint 2013
4 11 (1.34%) WordPress
5 8 (0.97%) Apache
5 8 (0.97%) BizTalk Server
6 7 (0.85%) SAS
7 6 (0.73%) Adobe Experience Manager
7 6 (0.73%) Elasticsearch
7 6 (0.73%) NServiceBus
7 6 (0.73%) Umbraco
7 6 (0.73%) WebSphere
8 5 (0.61%) Drupal
8 5 (0.61%) Jupyter
8 5 (0.61%) Marvel
9 4 (0.49%) Confluence
9 4 (0.49%) MS Exchange
9 4 (0.49%) WebSphere Portal
10 3 (0.37%) Skype for Business
Applications
1 36 (4.38%) Microsoft Office
2 20 (2.44%) Microsoft Excel
3 18 (2.19%) Microsoft PowerPoint
4 17 (2.07%) Microsoft Project
5 12 (1.46%) InVision
5 12 (1.46%) Photoshop
6 9 (1.10%) Adobe Illustrator
7 6 (0.73%) MS Visio
8 5 (0.61%) Adobe After Effects
8 5 (0.61%) SPSS
9 4 (0.49%) InDesign
10 3 (0.37%) Adobe Creative Suite
11 2 (0.24%) Adobe Premiere
11 2 (0.24%) Maya
12 1 (0.12%) 3ds Max
12 1 (0.12%) CINEMA 4D
12 1 (0.12%) InfoPath
12 1 (0.12%) NUKE
12 1 (0.12%) OmniGraffle
12 1 (0.12%) Spreadsheet
Business Applications
1 80 (9.74%) Dynamics CRM
2 21 (2.56%) Dynamics AX
3 17 (2.07%) NetSuite
3 17 (2.07%) Sage X3
4 14 (1.71%) SAP Business One
4 14 (1.71%) Unit4 Business World
5 13 (1.58%) Oracle EBS
6 12 (1.46%) Dynamics NAV
6 12 (1.46%) Oracle EBS R12
6 12 (1.46%) Sage 200
7 7 (0.85%) Salesforce.com CRM
8 5 (0.61%) OpenText VIM for SAP
8 5 (0.61%) SAP CO
8 5 (0.61%) SAP FI
8 5 (0.61%) SAP FI/CO
9 4 (0.49%) SAP Business ByDesign
10 3 (0.37%) HFM
10 3 (0.37%) Magento
11 2 (0.24%) Oracle ERP
11 2 (0.24%) SAP ERP
Cloud Services
1 69 (8.40%) Amazon AWS
2 49 (5.97%) Dynamics 365
3 44 (5.36%) Microsoft Azure
4 38 (4.63%) Google Analytics
5 35 (4.26%) Office 365
6 26 (3.17%) PaaS
7 12 (1.46%) FinancialForce
7 12 (1.46%) GitHub
8 10 (1.22%) Adobe Analytics
9 9 (1.10%) AdWords
9 9 (1.10%) SaaS
10 7 (0.85%) AWS CloudFormation
11 5 (0.61%) Adobe Creative Cloud
11 5 (0.61%) Google Cloud Platform
12 4 (0.49%) Amazon S3
12 4 (0.49%) Cloud Computing
12 4 (0.49%) Google Tag Manager
13 3 (0.37%) OneDrive
13 3 (0.37%) Sauce Labs
14 2 (0.24%) Azure Active Directory
Communications & Networking
1 15 (1.83%) Internet
2 14 (1.71%) TCP/IP
2 14 (1.71%) WAN
3 13 (1.58%) DNS
4 10 (1.22%) LAN
5 8 (0.97%) Firewall
5 8 (0.97%) HTTP
6 5 (0.61%) MPLS
6 5 (0.61%) SNMP
7 4 (0.49%) DHCP
7 4 (0.49%) SSL
7 4 (0.49%) VPN
8 3 (0.37%) ADSL
8 3 (0.37%) Ethernet
8 3 (0.37%) Intranet
8 3 (0.37%) Skype
9 2 (0.24%) Broadband
9 2 (0.24%) FIX Connectivity
9 2 (0.24%) FTP
9 2 (0.24%) WLAN
Database & Business Intelligence
1 42 (5.12%) SQL Server
2 40 (4.87%) NoSQL
3 30 (3.65%) MongoDB
4 25 (3.05%) SQL Server Integration Services
5 22 (2.68%) SQL Server Reporting Services
6 18 (2.19%) Crystal Reports
7 15 (1.83%) Data Warehouse
7 15 (1.83%) Relational Database
8 14 (1.71%) Big Data
8 14 (1.71%) Hadoop
8 14 (1.71%) MySQL
9 13 (1.58%) SAP HANA
10 12 (1.46%) Oracle Database
10 12 (1.46%) Oracle Database 11g
11 10 (1.22%) RDBMS
12 9 (1.10%) SQL Server 2012
13 8 (0.97%) SQL Server 2016
14 7 (0.85%) SQL Server Analysis Services
15 6 (0.73%) HBase
15 6 (0.73%) SAP BW
Development Applications
1 31 (3.78%) Git (software)
2 20 (2.44%) JIRA
3 17 (2.07%) Selenium
4 14 (1.71%) Team Foundation Server
5 13 (1.58%) WebDriver
6 12 (1.46%) Cucumber
6 12 (1.46%) Octopus Deploy
6 12 (1.46%) TeamCity
6 12 (1.46%) Visual Studio
7 10 (1.22%) NUnit
8 9 (1.10%) Jenkins
9 8 (0.97%) Protractor
9 8 (0.97%) SpecFlow
10 7 (0.85%) JMeter
10 7 (0.85%) MSTest
10 7 (0.85%) TestRail
10 7 (0.85%) Visual Studio Team System
11 5 (0.61%) Balsamiq Mockups
11 5 (0.61%) Jasmine
11 5 (0.61%) SoapUI
General
1 220 (26.80%) Finance
2 173 (21.07%) Marketing
3 48 (5.85%) Banking
4 33 (4.02%) Retail
5 29 (3.53%) Manufacturing
6 23 (2.80%) Publishing
6 23 (2.80%) Telecoms
7 12 (1.46%) Electronics
8 10 (1.22%) German Language
9 9 (1.10%) Front Office
9 9 (1.10%) Games
9 9 (1.10%) Legal
10 7 (0.85%) Back Office
10 7 (0.85%) Italian Language
10 7 (0.85%) Law
11 6 (0.73%) French Language
12 5 (0.61%) Automotive
13 3 (0.37%) Spanish Language
14 2 (0.24%) Billing
14 2 (0.24%) General Ledger
Job Titles
1 183 (22.29%) Developer
2 108 (13.15%) Analyst
3 81 (9.87%) Project Manager
4 79 (9.62%) Consultant
5 60 (7.31%) Architect
5 60 (7.31%) Business Analyst
6 43 (5.24%) Solutions Architect
7 29 (3.53%) Java Developer
7 29 (3.53%) Senior Manager
8 28 (3.41%) .NET Developer
8 28 (3.41%) Designer
8 28 (3.41%) Senior Developer
9 25 (3.05%) E-Commerce Architect
9 25 (3.05%) E-Commerce Solution Architect
10 22 (2.68%) CRM Developer
10 22 (2.68%) Dynamics CRM Developer
11 19 (2.31%) Microsoft Developer
12 18 (2.19%) Account Manager
12 18 (2.19%) Support Analyst
13 17 (2.07%) Sage Consultant
Libraries, Frameworks & Software Standards
1 109 (13.28%) .NET
2 65 (7.92%) HTML
3 53 (6.46%) CSS
4 50 (6.09%) AngularJS
5 43 (5.24%) Web Services
6 41 (4.99%) Node.js
7 39 (4.75%) REST
8 36 (4.38%) Kafka
9 31 (3.78%) React
10 30 (3.65%) .NET Core
11 28 (3.41%) ASP.NET Web API
12 26 (3.17%) ASP.NET
12 26 (3.17%) HTML5
13 25 (3.05%) RESTful
14 22 (2.68%) Java EE
14 22 (2.68%) jQuery
15 17 (2.07%) XML
16 16 (1.95%) Spring
17 15 (1.83%) Angular 2
17 15 (1.83%) ASP.NET MVC
Miscellaneous
1 54 (6.58%) Analytical Skills
2 40 (4.87%) User Experience
3 27 (3.29%) FMCG
3 27 (3.29%) Social Media
4 14 (1.71%) Greenfield Project
4 14 (1.71%) Self-Motivation
5 12 (1.46%) Computer Science
6 9 (1.10%) Animation
6 9 (1.10%) PMI
7 8 (0.97%) Digital Media
7 8 (0.97%) Mobile App
8 6 (0.73%) Data Centre
8 6 (0.73%) Fintech
9 5 (0.61%) Algorithms
9 5 (0.61%) Enterprise Software
9 5 (0.61%) Video on Demand
10 4 (0.49%) Data Structures
10 4 (0.49%) Graphic Design
10 4 (0.49%) iPad
10 4 (0.49%) Over-the-Top Content
Operating Systems
1 57 (6.94%) Windows
2 20 (2.44%) Linux
3 11 (1.34%) Android
3 11 (1.34%) Windows Server
4 10 (1.22%) Windows 10
4 10 (1.22%) Windows 7
5 7 (0.85%) Apple iOS
5 7 (0.85%) Unix
5 7 (0.85%) Windows Server 2008
6 4 (0.49%) Windows Server 2012
7 2 (0.24%) Mac OS X
7 2 (0.24%) Red Hat Enterprise Linux
7 2 (0.24%) Solaris
8 1 (0.12%) Kali Linux
8 1 (0.12%) Ubuntu
8 1 (0.12%) Windows 8
8 1 (0.12%) Windows Server 2003
Processes & Methodologies
1 180 (21.92%) Agile Software Development
2 107 (13.03%) CRM
3 105 (12.79%) Stakeholder Management
4 76 (9.26%) Analytics
4 76 (9.26%) Project Management
5 65 (7.92%) ERP
6 58 (7.06%) TDD
7 50 (6.09%) DevOps
8 49 (5.97%) Problem-Solving
9 48 (5.85%) Web Development
10 46 (5.60%) BDD
11 43 (5.24%) E-Commerce
11 43 (5.24%) Scrum
12 39 (4.75%) Digital Marketing
13 38 (4.63%) Business Analysis
14 37 (4.51%) Test Automation
15 36 (4.38%) Microservices
15 36 (4.38%) Migration
16 31 (3.78%) MVC
17 30 (3.65%) OO
Programming Languages
1 115 (14.01%) JavaScript
2 103 (12.55%) C#
3 93 (11.33%) SQL
4 72 (8.77%) Java
5 41 (4.99%) PHP
6 32 (3.90%) Python
7 18 (2.19%) Scala
8 16 (1.95%) PowerShell
9 12 (1.46%) VBA
10 10 (1.22%) TypeScript
11 7 (0.85%) R
11 7 (0.85%) T-SQL
12 6 (0.73%) C
12 6 (0.73%) C++
12 6 (0.73%) ES6
13 4 (0.49%) Apex Code
13 4 (0.49%) Bash Shell
13 4 (0.49%) Java 8
13 4 (0.49%) Ruby
14 3 (0.37%) Objective-C
Qualifications
1 59 (7.19%) Degree
2 14 (1.71%) PMP
3 12 (1.46%) PMI Certification
4 10 (1.22%) Computer Science Degree
5 8 (0.97%) Microsoft Certification
5 8 (0.97%) PRINCE2 Certification
5 8 (0.97%) SC Cleared
5 8 (0.97%) Security Cleared
6 7 (0.85%) MCSE
7 6 (0.73%) ISEB
7 6 (0.73%) MCSA
8 5 (0.61%) CISA
8 5 (0.61%) CISM
8 5 (0.61%) CISSP
8 5 (0.61%) CRISC
9 4 (0.49%) CCNA
9 4 (0.49%) Cisco Certification
9 4 (0.49%) MCP
10 2 (0.24%) CCA
10 2 (0.24%) CCNP
Quality Assurance & Compliance
1 26 (3.17%) GDPR
2 16 (1.95%) QA
3 11 (1.34%) SLA
4 9 (1.10%) PMO
5 3 (0.37%) GCP
5 3 (0.37%) P3O
5 3 (0.37%) PSD2
6 2 (0.24%) MiFID
7 1 (0.12%) Data Quality
7 1 (0.12%) ISO/IEC 27001
7 1 (0.12%) PCI DSS
System Software
1 47 (5.72%) Docker
2 33 (4.02%) Active Directory
3 5 (0.61%) Virtual Machines
4 4 (0.49%) VMware Infrastructure
5 3 (0.37%) Microsoft App-V
6 2 (0.24%) Apache Flume
6 2 (0.24%) VMware Workstation
6 2 (0.24%) XenDesktop
7 1 (0.12%) BitLocker
7 1 (0.12%) VMware ESXi
7 1 (0.12%) vSphere
Systems Management
1 14 (1.71%) Ansible
2 6 (0.73%) Kubernetes
2 6 (0.73%) SCCM
3 4 (0.49%) Terraform
4 3 (0.37%) DameWare
4 3 (0.37%) Kibana
4 3 (0.37%) logstash
4 3 (0.37%) Microsoft Clustering
4 3 (0.37%) Systems Management Server (SMS)
5 2 (0.24%) DatAdvantage
5 2 (0.24%) Forefront Identity Manager
5 2 (0.24%) Puppet
5 2 (0.24%) vCenter Server
6 1 (0.12%) Cisco CUCM
6 1 (0.12%) HP ALM
6 1 (0.12%) Salt
6 1 (0.12%) Single Sign-On
Vendors
1 212 (25.82%) Microsoft
2 58 (7.06%) Google
3 44 (5.36%) SAP
4 42 (5.12%) Sage
5 35 (4.26%) Salesforce.com
6 30 (3.65%) Adobe
7 23 (2.80%) Oracle
8 20 (2.44%) Citrix
9 15 (1.83%) Infor
10 14 (1.71%) Epicor
11 12 (1.46%) IBM
11 12 (1.46%) IFS
11 12 (1.46%) JD Edwards
11 12 (1.46%) Xero
12 11 (1.34%) Tableau
13 10 (1.22%) VMware
14 9 (1.10%) Sitecore
15 8 (0.97%) Cisco
16 6 (0.73%) OpenText
16 6 (0.73%) Xamarin