Period
to 21 November 2018

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 21 November 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK > England
6 months to
21 Nov 2018
Same period 2017 Same period 2016
Rank 298 286 218
Rank change year-on-year -12 -68 +47
Contract jobs citing Advertising 835 869 1,211
As % of all contract IT jobs advertised in England 0.88% 0.92% 1.24%
As % of the General category 2.41% 2.31% 3.40%
Number of daily rates quoted 566 609 955
England median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25% +3.23%
10th Percentile £213 £215 £225
90th Percentile £600 £588 £575
UK median daily rate £435 £425 £400
% change year-on-year +2.35% +6.25% +3.23%
Number of hourly rates quoted 8 14 34
England median hourly rate £21.25 £18.50 £18.75
Median hourly rate % change year-on-year +14.86% -1.33% -0.08%
10th Percentile £14.95 £10.55 £15.00
90th Percentile £156.58 £30.75 £36.50
UK median hourly rate £21.25 £15.99 £18.75
% change year-on-year +32.94% -14.75% -0.08%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 34,595 37,631 35,586
As % of all contract IT jobs advertised in England 36.36% 39.67% 36.57%
Number of daily rates quoted 23,098 25,230 23,908
England median daily rate £488 £475 £450
Median daily rate % change year-on-year +2.63% +5.56% +4.05%
10th Percentile £300 £280 £263
90th Percentile £675 £675 £638
UK median daily rate £475 £470 £450
% change year-on-year +1.06% +4.44% +5.88%
Number of hourly rates quoted 751 829 865
England median hourly rate £24.11 £25.50 £25.00
Median hourly rate % change year-on-year -5.45% +2.00% -
10th Percentile £12.55 £12.06 £11.40
90th Percentile £52.50 £48.00 £47.00
UK median hourly rate £24.00 £25.12 £25.00
% change year-on-year -4.46% +0.48% -

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a percentage of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in England.

Contractor daily rate trend for Advertising in England

Advertising
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Advertising in England over the 6 months to 21 November 2018.

Contractor daily rate histogram for Advertising in England

Advertising
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in England.

Contractor hourly rate trend for Advertising in England

Advertising
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Advertising in England over the 6 months to 21 November 2018.

Contractor hourly rate histogram for Advertising in England

Advertising
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the England region over the 6 months to 21 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +9 569 £475 +5.56% 367
South East -23 114 £425 +6.25% 143
North of England +5 61 £325 -18.75% 285
Midlands -30 36 £425 -3.13% 177
North West -16 31 £350 -13.85% 165
South West -10 28 £325 +20.93% 80
West Midlands -25 25 £438 - 125
Yorkshire -3 21 £350 -15.15% 54
East of England -27 19 £450 +5.88% 78
North East -1 11 £275 -31.25% 66
East Midlands -7 9 £425 -3.41% 52
Advertising
UK

For the 6 months to 21 November 2018, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Advertising.

1 238 (28.50%) Finance
2 188 (22.51%) Agile Software Development
3 152 (18.20%) Java
4 137 (16.41%) SQL
5 130 (15.57%) Microsoft
6 126 (15.09%) Marketing
7 117 (14.01%) Stakeholder Management
8 115 (13.77%) JavaScript
9 106 (12.69%) HTML
10 89 (10.66%) ERP
11 88 (10.54%) Degree
12 87 (10.42%) CSS
13 75 (8.98%) Problem-Solving
14 70 (8.38%) Sage
15 68 (8.14%) .NET
16 66 (7.90%) Windows
17 65 (7.78%) PHP
17 65 (7.78%) Web Development
18 63 (7.54%) Git (software)
19 61 (7.31%) Project Management
20 60 (7.19%) AngularJS
21 59 (7.07%) Microsoft Azure
22 58 (6.95%) TDD
23 56 (6.71%) C#
24 53 (6.35%) Python
25 52 (6.23%) Scrum
25 52 (6.23%) Amazon AWS
26 51 (6.11%) Analytics
26 51 (6.11%) Front End Development
27 50 (5.99%) Analytical Skills

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 40 (4.79%) SharePoint
2 22 (2.63%) CMS
3 14 (1.68%) JBoss
3 14 (1.68%) WordPress
4 13 (1.56%) Elasticsearch
5 10 (1.20%) MS Exchange
6 9 (1.08%) SAS
6 9 (1.08%) WebLogic
7 7 (0.84%) Adobe Experience Manager
7 7 (0.84%) Apache
7 7 (0.84%) ArcGIS
8 5 (0.60%) Confluence
8 5 (0.60%) Drupal
8 5 (0.60%) Exchange Server 2013
9 4 (0.48%) Apache Spark
9 4 (0.48%) Exchange Server 2010
9 4 (0.48%) Jupyter
9 4 (0.48%) WebSphere
10 3 (0.36%) Skype for Business
10 3 (0.36%) WildFly
Applications
1 42 (5.03%) Microsoft Excel
2 34 (4.07%) Microsoft Office
3 18 (2.16%) InVision
4 16 (1.92%) Microsoft PowerPoint
4 16 (1.92%) Photoshop
5 13 (1.56%) Adobe Creative Suite
6 11 (1.32%) Adobe Illustrator
6 11 (1.32%) MS Visio
7 7 (0.84%) Adobe After Effects
7 7 (0.84%) Microsoft Project
8 6 (0.72%) Spreadsheet
9 3 (0.36%) Acrobat
9 3 (0.36%) InDesign
10 2 (0.24%) SPSS
11 1 (0.12%) 3ds Max
11 1 (0.12%) Adobe Captivate
11 1 (0.12%) Adobe Premiere
11 1 (0.12%) Chatbot
11 1 (0.12%) Stata
11 1 (0.12%) ZBrush
Business Applications
1 38 (4.55%) Sage 200
2 29 (3.47%) Sage X3
3 19 (2.28%) Dynamics CRM
4 13 (1.56%) SAP Business One
5 11 (1.32%) NetSuite
6 8 (0.96%) JDE OneWorld
7 7 (0.84%) Magento
8 5 (0.60%) Sage CRM
9 4 (0.48%) Salesforce.com CRM
10 3 (0.36%) Sage 50
10 3 (0.36%) SAP Business ByDesign
10 3 (0.36%) Unica
11 2 (0.24%) Dynamics AX
11 2 (0.24%) Infor M3
11 2 (0.24%) Sage 1000
11 2 (0.24%) Sage 300 ERP
11 2 (0.24%) Sage BI
11 2 (0.24%) SAP FI
11 2 (0.24%) SAP FI/CO
11 2 (0.24%) Shopify
Cloud Services
1 59 (7.07%) Microsoft Azure
2 52 (6.23%) Amazon AWS
3 38 (4.55%) Office 365
4 17 (2.04%) SaaS
5 16 (1.92%) AdWords
5 16 (1.92%) Google Cloud Platform
6 15 (1.80%) Dynamics 365
7 8 (0.96%) Sauce Labs
8 7 (0.84%) Adobe Creative Cloud
9 6 (0.72%) Firebase
9 6 (0.72%) Google Analytics
9 6 (0.72%) OneDrive
9 6 (0.72%) PaaS
9 6 (0.72%) SuccessFactors
10 5 (0.60%) Akamai
10 5 (0.60%) Google App Engine
10 5 (0.60%) npm
11 4 (0.48%) Adobe Analytics
11 4 (0.48%) GitHub
11 4 (0.48%) Serverless
Communications & Networking
1 16 (1.92%) HTTP
2 13 (1.56%) VPN
3 9 (1.08%) Internet
3 9 (1.08%) TCP/IP
4 8 (0.96%) Skype
5 6 (0.72%) LAN
5 6 (0.72%) SAN
5 6 (0.72%) WAN
6 5 (0.60%) Firewall
7 4 (0.48%) Cisco Nexus
7 4 (0.48%) DNS
7 4 (0.48%) Ethernet
7 4 (0.48%) FCoE
7 4 (0.48%) Wireless
8 3 (0.36%) DHCP
8 3 (0.36%) Intranet
8 3 (0.36%) MPLS
9 2 (0.24%) IPsec
9 2 (0.24%) NX-OS
9 2 (0.24%) Remote Desktop
Database & Business Intelligence
1 50 (5.99%) SQL Server
2 43 (5.15%) MySQL
3 36 (4.31%) Crystal Reports
4 33 (3.95%) PostgreSQL
5 26 (3.11%) Relational Database
6 23 (2.75%) NoSQL
7 22 (2.63%) Big Data
8 18 (2.16%) MongoDB
8 18 (2.16%) Power BI
9 14 (1.68%) SQL Server 2012
9 14 (1.68%) SQL Server Reporting Services
10 12 (1.44%) Data Warehouse
10 12 (1.44%) Hadoop
10 12 (1.44%) SQL Server Integration Services
11 9 (1.08%) SQL Server 2016
12 7 (0.84%) GIS
13 6 (0.72%) Amazon Redshift
14 5 (0.60%) SSDT
15 4 (0.48%) BigQuery
15 4 (0.48%) Redis
Development Applications
1 63 (7.54%) Git (software)
2 27 (3.23%) Selenium
3 26 (3.11%) Jenkins
4 19 (2.28%) Cucumber
4 19 (2.28%) JIRA
5 16 (1.92%) Team Foundation Server
6 15 (1.80%) JMeter
6 15 (1.80%) Visual Studio
7 13 (1.56%) TeamCity
8 12 (1.44%) gulp
8 12 (1.44%) JUnit
8 12 (1.44%) Protractor
8 12 (1.44%) WebDriver
9 10 (1.20%) NUnit
9 10 (1.20%) Visual Studio Coded UI
10 9 (1.08%) Grunt
10 9 (1.08%) SoapUI
11 8 (0.96%) SpecFlow
12 7 (0.84%) Burp Suite
13 6 (0.72%) Hudson
General
1 238 (28.50%) Finance
2 126 (15.09%) Marketing
3 36 (4.31%) Banking
4 31 (3.71%) Manufacturing
5 24 (2.87%) Retail
6 16 (1.92%) Publishing
7 15 (1.80%) Games
8 12 (1.44%) Investment Banking
9 10 (1.20%) Legal
10 9 (1.08%) Front Office
10 9 (1.08%) Telecoms
11 6 (0.72%) Back Office
12 5 (0.60%) Brand Awareness
12 5 (0.60%) French Language
12 5 (0.60%) German Language
12 5 (0.60%) Retail Banking
13 4 (0.48%) Law
13 4 (0.48%) Social Science
13 4 (0.48%) Spanish Language
14 3 (0.36%) Electronics
Job Titles
1 240 (28.74%) Developer
2 98 (11.74%) Analyst
3 95 (11.38%) Consultant
4 61 (7.31%) Project Manager
5 45 (5.39%) Business Analyst
6 42 (5.03%) Java Developer
7 40 (4.79%) Senior Developer
8 38 (4.55%) Designer
9 37 (4.43%) Front End Developer (Client-Side Developer)
9 37 (4.43%) Sage Consultant
10 30 (3.59%) Architect
11 25 (2.99%) .NET Developer
12 21 (2.51%) UX Designer
13 20 (2.40%) JavaScript Developer
14 19 (2.28%) Accountant
14 19 (2.28%) Full Stack Developer
14 19 (2.28%) Sage 200 Consultant
15 18 (2.16%) DevOps Engineer
16 16 (1.92%) SAP Consultant
16 16 (1.92%) Systems Accountant
Libraries, Frameworks & Software Standards
1 106 (12.69%) HTML
2 87 (10.42%) CSS
3 68 (8.14%) .NET
4 60 (7.19%) AngularJS
5 45 (5.39%) Node.js
6 40 (4.79%) RESTful
7 37 (4.43%) HTML5
8 36 (4.31%) REST
9 34 (4.07%) Java EE
9 34 (4.07%) Spring
10 24 (2.87%) jQuery
10 24 (2.87%) JSON
10 24 (2.87%) React
11 23 (2.75%) Kafka
11 23 (2.75%) Web Services
12 21 (2.51%) ASP.NET Web API
12 21 (2.51%) CSS3
13 20 (2.40%) Angular 2
14 17 (2.04%) .NET Framework
14 17 (2.04%) JMS
Miscellaneous
1 50 (5.99%) Analytical Skills
2 47 (5.63%) User Experience
3 33 (3.95%) Social Media
4 27 (3.23%) Computer Science
5 25 (2.99%) Fintech
6 20 (2.40%) Self-Motivation
7 17 (2.04%) Digital Media
8 12 (1.44%) Over-the-Top Content
9 11 (1.32%) FMCG
9 11 (1.32%) Video on Demand
10 10 (1.20%) Greenfield Project
11 9 (1.08%) Management Information System
12 8 (0.96%) Blog
12 8 (0.96%) Interactive TV
12 8 (0.96%) Mobile App
13 6 (0.72%) Data Structures
13 6 (0.72%) Enterprise Software
13 6 (0.72%) Fixed Income
14 5 (0.60%) Equities
15 4 (0.48%) Animation
Operating Systems
1 66 (7.90%) Windows
2 40 (4.79%) Linux
3 30 (3.59%) Unix
4 15 (1.80%) Windows Server
5 14 (1.68%) Android
6 12 (1.44%) Windows 7
7 11 (1.32%) Windows 10
8 8 (0.96%) Apple iOS
8 8 (0.96%) Windows Server 2012
9 5 (0.60%) Mac OS X
9 5 (0.60%) Red Hat Enterprise Linux
9 5 (0.60%) Windows Server 2008
10 2 (0.24%) CentOS
10 2 (0.24%) Mac OS X Server
10 2 (0.24%) Solaris
10 2 (0.24%) Ubuntu
10 2 (0.24%) Windows 8
10 2 (0.24%) Windows Vista
10 2 (0.24%) Windows XP
11 1 (0.12%) AIX
Processes & Methodologies
1 188 (22.51%) Agile Software Development
2 117 (14.01%) Stakeholder Management
3 89 (10.66%) ERP
4 75 (8.98%) Problem-Solving
5 65 (7.78%) Web Development
6 61 (7.31%) Project Management
7 58 (6.95%) TDD
8 52 (6.23%) Scrum
9 51 (6.11%) Analytics
9 51 (6.11%) Front End Development
10 48 (5.75%) DevOps
11 47 (5.63%) Test Automation
12 46 (5.51%) CRM
13 44 (5.27%) Migration
14 38 (4.55%) Microservices
15 37 (4.43%) BDD
15 37 (4.43%) Continuous Integration
16 34 (4.07%) Business Intelligence
17 33 (3.95%) ITIL
18 26 (3.11%) B2B
Programming Languages
1 152 (18.20%) Java
2 137 (16.41%) SQL
3 115 (13.77%) JavaScript
4 65 (7.78%) PHP
5 56 (6.71%) C#
6 53 (6.35%) Python
7 25 (2.99%) PowerShell
8 23 (2.75%) TypeScript
9 18 (2.16%) Scala
10 12 (1.44%) ES6
11 10 (1.20%) Go
11 10 (1.20%) R
12 9 (1.08%) T-SQL
13 8 (0.96%) Bash Shell
13 8 (0.96%) VB.NET
14 7 (0.84%) C++
15 6 (0.72%) Java 8
15 6 (0.72%) Ruby
15 6 (0.72%) VBA
16 5 (0.60%) Kotlin
Qualifications
1 88 (10.54%) Degree
2 11 (1.32%) AWS Certification
3 8 (0.96%) Computer Science Degree
4 6 (0.72%) ACCA
4 6 (0.72%) CCNA
4 6 (0.72%) Cisco Certification
4 6 (0.72%) ISEB
4 6 (0.72%) Master's Degree
5 5 (0.60%) CCNP
5 5 (0.60%) CIMA
5 5 (0.60%) Microsoft Certification
5 5 (0.60%) Numerate Degree
5 5 (0.60%) PhD
5 5 (0.60%) SC Cleared
5 5 (0.60%) Security Cleared
6 4 (0.48%) CISSP
6 4 (0.48%) ISTQB
6 4 (0.48%) ITIL Certification
7 3 (0.36%) OCPJP
7 3 (0.36%) PRINCE2 Certification
Quality Assurance & Compliance
1 17 (2.04%) QA
2 16 (1.92%) GDPR
3 9 (1.08%) PMO
4 6 (0.72%) SLA
5 3 (0.36%) PSD2
6 1 (0.12%) COBIT
6 1 (0.12%) COSO
6 1 (0.12%) Sarbanes-Oxley
System Software
1 41 (4.91%) Docker
2 38 (4.55%) Active Directory
3 7 (0.84%) VMware Infrastructure
4 3 (0.36%) Hyper-V
4 3 (0.36%) Virtual Machines
5 2 (0.24%) HDFS
5 2 (0.24%) Microsoft App-V
6 1 (0.12%) Apache ZooKeeper
6 1 (0.12%) BitLocker
6 1 (0.12%) EMC RecoverPoint
6 1 (0.12%) Squid
6 1 (0.12%) VMware ESXi
6 1 (0.12%) vSphere
6 1 (0.12%) XenDesktop
Systems Management
1 19 (2.28%) Kubernetes
2 18 (2.16%) Ansible
2 18 (2.16%) Terraform
3 7 (0.84%) Kibana
3 7 (0.84%) logstash
4 5 (0.60%) Opscode Chef
4 5 (0.60%) SCCM
5 4 (0.48%) Microsoft Clustering
6 2 (0.24%) DameWare
6 2 (0.24%) Puppet
6 2 (0.24%) WSUS
7 1 (0.12%) Backup Exec
7 1 (0.12%) Docker Swarm
7 1 (0.12%) Galera Cluster
7 1 (0.12%) McAfee ePO
7 1 (0.12%) Nagios
7 1 (0.12%) SCOM
7 1 (0.12%) SELinux
7 1 (0.12%) Single Sign-On
7 1 (0.12%) Sysprep
Vendors
1 130 (15.57%) Microsoft
2 70 (8.38%) Sage
3 40 (4.79%) Adobe
4 39 (4.67%) Google
5 37 (4.43%) SAP
6 22 (2.63%) Salesforce.com
7 19 (2.28%) Tableau
8 17 (2.04%) Citrix
8 17 (2.04%) Facebook
8 17 (2.04%) VMware
9 14 (1.68%) Oracle
10 13 (1.56%) Cisco
10 13 (1.56%) Twitter
11 12 (1.44%) Apple
12 11 (1.32%) Sybase
13 9 (1.08%) IBM
13 9 (1.08%) ServiceNow
14 8 (0.96%) NetApp
15 6 (0.72%) Cadence
15 6 (0.72%) Red Hat