Period
to 5 August 2020

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 5 August 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK > England
6 months to
5 Aug 2020
Same period 2019 Same period 2018
Rank 384 340 288
Rank change year-on-year -44 -52 -16
Contract jobs citing Advertising 136 591 869
As % of all contract jobs advertised in England 0.43% 0.71% 0.93%
As % of the General category 1.06% 1.81% 2.29%
Number of daily rates quoted 116 461 650
Median daily rate £489 £475 £450
Median daily rate % change year-on-year +2.89% +5.56% +9.09%
10th Percentile £213 £250 £213
90th Percentile £668 £675 £613
UK median daily rate £500 £475 £450
% change year-on-year +5.26% +5.56% +9.09%
Number of hourly rates quoted 3 9 11
Median hourly rate £38.50 £15.50 £27.16
Median hourly rate % change year-on-year +148.39% -42.93% +69.91%
10th Percentile £38.23 £7.00 £13.50
90th Percentile £38.75 £45.96 £39.18
UK median hourly rate £38.48 £14.74 £27.16
% change year-on-year +161.02% -45.73% +69.96%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 12,835 32,637 37,940
As % of all contract IT jobs advertised in England 40.61% 39.31% 40.44%
Number of daily rates quoted 8,282 21,353 25,027
Median daily rate £500 £500 £475
Median daily rate % change year-on-year - +5.26% +5.56%
10th Percentile £300 £305 £300
90th Percentile £713 £675 £675
UK median daily rate £500 £488 £475
% change year-on-year +2.56% +2.63% +5.56%
Number of hourly rates quoted 464 859 966
Median hourly rate £31.20 £23.00 £22.61
Median hourly rate % change year-on-year +35.63% +1.72% +5.16%
10th Percentile £12.81 £12.62 £12.25
90th Percentile £52.50 £50.00 £48.75
Median hourly rate £30.50 £22.75 £21.90
% change year-on-year +34.07% +3.88% -0.45%

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a proportion of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Advertising in England.

Daily rate trend for Advertising in England

Advertising
Daily Rate Histogram in England

Daily rate distribution for jobs citing Advertising in England over the 6 months to 5 August 2020.

Daily rate histogram for Advertising in England

Advertising
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Advertising in England.

Hourly rate trend for Advertising in England

Advertising
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the England region over the 6 months to 5 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -20 99 £500 - 43
South East +128 12 £250 -50.00% 19
North West +54 7 £588 +56.67% 6
North of England +54 7 £588 +38.24% 16
Midlands +78 6 £338 -15.63% 7
West Midlands +56 4 £318 -21.85% 4
South West +80 3 £190 -41.54% 8
East of England +76 2 £343 -6.80% 7
East Midlands +59 1 £400 - 3
Advertising
UK

For the 6 months to 5 August 2020, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Advertising.

1 24 (17.65%) Microsoft
1 24 (17.65%) Agile Software Development
2 23 (16.91%) Finance
2 23 (16.91%) AWS
3 21 (15.44%) Marketing
4 16 (11.76%) Analytical Skills
5 15 (11.03%) ERP
6 14 (10.29%) Azure
7 13 (9.56%) CRM
7 13 (9.56%) Stakeholder Management
8 12 (8.82%) JavaScript
8 12 (8.82%) DevOps
9 11 (8.09%) HTML
9 11 (8.09%) SQL
10 10 (7.35%) Dynamics CRM
10 10 (7.35%) Dynamics 365
10 10 (7.35%) Problem-Solving
11 9 (6.62%) Docker
11 9 (6.62%) Analytics
11 9 (6.62%) Migration
11 9 (6.62%) Java
11 9 (6.62%) Python
12 8 (5.88%) .NET
12 8 (5.88%) QA
12 8 (5.88%) User Experience
13 7 (5.15%) Serverless
13 7 (5.15%) SDLC
13 7 (5.15%) TDD
13 7 (5.15%) MySQL
13 7 (5.15%) SQL Server

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (2.94%) SharePoint
2 3 (2.21%) Elasticsearch
2 3 (2.21%) JBoss
2 3 (2.21%) WebLogic
3 2 (1.47%) CMS
4 1 (0.74%) IIS
Applications
1 5 (3.68%) Microsoft Excel
1 5 (3.68%) Microsoft Office
2 4 (2.94%) Photoshop
3 3 (2.21%) Adobe Creative Suite
4 2 (1.47%) Adobe Illustrator
4 2 (1.47%) Sketch
5 1 (0.74%) InDesign
5 1 (0.74%) Microsoft PowerPoint
5 1 (0.74%) Microsoft Project
5 1 (0.74%) MS Visio
5 1 (0.74%) Spreadsheet
Business Applications
1 10 (7.35%) Dynamics CRM
2 3 (2.21%) Dynamics NAV
2 3 (2.21%) Workday HCM
3 2 (1.47%) Eloqua
3 2 (1.47%) Infor M3
3 2 (1.47%) ION MarketView
3 2 (1.47%) Sage 200
4 1 (0.74%) Bloomberg TOMS
4 1 (0.74%) Infor SunSystems
4 1 (0.74%) Movex
4 1 (0.74%) NetSuite
4 1 (0.74%) ReMetrica
4 1 (0.74%) Social Studio
4 1 (0.74%) Towers Watson Igloo
4 1 (0.74%) Unit4 Business World
Cloud Services
1 23 (16.91%) AWS
2 14 (10.29%) Azure
3 10 (7.35%) Dynamics 365
4 7 (5.15%) Serverless
5 6 (4.41%) Power Platform
5 6 (4.41%) SaaS
6 5 (3.68%) AWS Lambda
7 4 (2.94%) Office 365
7 4 (2.94%) Power Automate
7 4 (2.94%) PowerApps
8 3 (2.21%) Amazon Cognito
8 3 (2.21%) AWS Step Functions
8 3 (2.21%) Datadog
8 3 (2.21%) GCP
9 2 (1.47%) Amazon S3
9 2 (1.47%) Firebase
9 2 (1.47%) Google Analytics
9 2 (1.47%) Google Play
10 1 (0.74%) Azure Active Directory
10 1 (0.74%) Boomi
Communications & Networking
1 1 (0.74%) DHCP
1 1 (0.74%) DMZ
1 1 (0.74%) DNS
1 1 (0.74%) Firewall
1 1 (0.74%) Internet
1 1 (0.74%) Intranet
1 1 (0.74%) IPv4
1 1 (0.74%) Skype
1 1 (0.74%) VoIP
1 1 (0.74%) VPN
1 1 (0.74%) WAN
1 1 (0.74%) Wireless
Database & Business Intelligence
1 7 (5.15%) Data Warehouse
1 7 (5.15%) MySQL
1 7 (5.15%) SQL Server
2 6 (4.41%) Amazon Athena
2 6 (4.41%) Data Lake
3 5 (3.68%) Amazon DynamoDB
3 5 (3.68%) Relational Database
4 4 (2.94%) Amazon Redshift
5 3 (2.21%) MongoDB
5 3 (2.21%) Power BI
6 2 (1.47%) Amazon RDS
6 2 (1.47%) Apache Cassandra
6 2 (1.47%) PostgreSQL
6 2 (1.47%) Redis
6 2 (1.47%) SQL Server Integration Services
6 2 (1.47%) SQL Server Reporting Services
7 1 (0.74%) Big Data
7 1 (0.74%) BusinessObjects
7 1 (0.74%) Hazelcast
7 1 (0.74%) NoSQL
Development Applications
1 4 (2.94%) Git (software)
2 3 (2.21%) Bitbucket
3 2 (1.47%) JIRA
3 2 (1.47%) Mercurial
3 2 (1.47%) minitest
3 2 (1.47%) RSpec
4 1 (0.74%) Atlassian Bamboo
4 1 (0.74%) Jenkins
4 1 (0.74%) JUnit
4 1 (0.74%) Maven
4 1 (0.74%) Mockito
4 1 (0.74%) Postman
General
1 23 (16.91%) Finance
2 21 (15.44%) Marketing
3 4 (2.94%) Publishing
4 3 (2.21%) Banking
4 3 (2.21%) Front Office
5 2 (1.47%) Games
5 2 (1.47%) Legal
5 2 (1.47%) Pharmaceutical
5 2 (1.47%) Retail
5 2 (1.47%) Swedish Language
5 2 (1.47%) Telecoms
6 1 (0.74%) Dutch Language
6 1 (0.74%) Finnish Language
6 1 (0.74%) German Language
6 1 (0.74%) Investment Banking
6 1 (0.74%) Law
6 1 (0.74%) Manufacturing
6 1 (0.74%) Multimedia
6 1 (0.74%) Polish Language
6 1 (0.74%) Spanish Language
Job Titles
1 31 (22.79%) Developer
2 20 (14.71%) Consultant
3 13 (9.56%) Project Manager
4 12 (8.82%) Analyst
5 7 (5.15%) Data Engineer
6 6 (4.41%) Architect
6 6 (4.41%) Java Developer
7 5 (3.68%) Senior Developer
8 4 (2.94%) AWS Engineer
8 4 (2.94%) Business Analyst
8 4 (2.94%) Cloud Consultant
8 4 (2.94%) CRM Developer
8 4 (2.94%) IT Analyst
9 3 (2.21%) AWS Developer
9 3 (2.21%) AWS DevOps
9 3 (2.21%) Cisco Field Engineer
9 3 (2.21%) Designer
9 3 (2.21%) DevOps Developer
9 3 (2.21%) Infor Consultant
9 3 (2.21%) Network Field Engineer
Libraries, Frameworks & Software Standards
1 11 (8.09%) HTML
2 8 (5.88%) .NET
3 5 (3.68%) Redux
3 5 (3.68%) Spring
4 4 (2.94%) Middleware
4 4 (2.94%) React
4 4 (2.94%) REST
5 3 (2.21%) Express
5 3 (2.21%) GraphQL
5 3 (2.21%) hapi
5 3 (2.21%) HTML5
5 3 (2.21%) Java EE
5 3 (2.21%) JMS
5 3 (2.21%) Kafka
5 3 (2.21%) Next.js
5 3 (2.21%) Node.js
5 3 (2.21%) RESTful
5 3 (2.21%) Semantic HTML
6 2 (1.47%) AngularJS
6 2 (1.47%) Vue.js
Miscellaneous
1 16 (11.76%) Analytical Skills
2 8 (5.88%) User Experience
3 5 (3.68%) Analytical Mindset
4 4 (2.94%) Driving Licence
4 4 (2.94%) Enterprise Software
4 4 (2.94%) Fixed Income
5 3 (2.21%) Animation
5 3 (2.21%) Equities
5 3 (2.21%) Greenfield Project
5 3 (2.21%) Social Network
6 2 (1.47%) Graphic Design
6 2 (1.47%) Marketing Technology
6 2 (1.47%) Social Media
7 1 (0.74%) Algorithms
7 1 (0.74%) AS400
7 1 (0.74%) Augmented Reality
7 1 (0.74%) Learning Management System
7 1 (0.74%) Management Information System
7 1 (0.74%) Mobile App
7 1 (0.74%) Photography
Operating Systems
1 6 (4.41%) Windows
2 5 (3.68%) Unix
3 3 (2.21%) Linux
3 3 (2.21%) Windows 7
4 2 (1.47%) Android
4 2 (1.47%) Apple iOS
4 2 (1.47%) Windows 10
4 2 (1.47%) Windows Server
5 1 (0.74%) Windows Server 2008
5 1 (0.74%) Windows Server 2019
Processes & Methodologies
1 24 (17.65%) Agile Software Development
2 15 (11.03%) ERP
3 13 (9.56%) CRM
3 13 (9.56%) Stakeholder Management
4 12 (8.82%) DevOps
5 10 (7.35%) Problem-Solving
6 9 (6.62%) Analytics
6 9 (6.62%) Migration
7 7 (5.15%) SDLC
7 7 (5.15%) TDD
8 6 (4.41%) Collaborative Working
8 6 (4.41%) Project Delivery
8 6 (4.41%) Project Management
8 6 (4.41%) Software Engineering
9 5 (3.68%) BDD
9 5 (3.68%) Business Analysis
9 5 (3.68%) Digital Marketing
9 5 (3.68%) Microservices
10 4 (2.94%) Integration Testing
10 4 (2.94%) Kimball Methodology
Programming Languages
1 12 (8.82%) JavaScript
2 11 (8.09%) SQL
3 9 (6.62%) Java
3 9 (6.62%) Python
4 4 (2.94%) C#
5 3 (2.21%) Scala
6 2 (1.47%) Go
6 2 (1.47%) Ruby
6 2 (1.47%) T-SQL
7 1 (0.74%) Apple Swift
7 1 (0.74%) C
7 1 (0.74%) C++
7 1 (0.74%) ES6
7 1 (0.74%) Java 8
7 1 (0.74%) Korn
7 1 (0.74%) Kotlin
7 1 (0.74%) Perl
7 1 (0.74%) PHP
7 1 (0.74%) R
7 1 (0.74%) RPG
Qualifications
1 5 (3.68%) Degree
2 4 (2.94%) AWS Certification
3 3 (2.21%) Master's Degree
3 3 (2.21%) Security Cleared
4 2 (1.47%) CREST Certified
4 2 (1.47%) MCP
4 2 (1.47%) OSCP
4 2 (1.47%) PMP
4 2 (1.47%) SC Cleared
4 2 (1.47%) Tigerscheme
4 2 (1.47%) TOGAF Certification
5 1 (0.74%) AAT
5 1 (0.74%) CHECK Team Leader
5 1 (0.74%) CHECK Team Member
5 1 (0.74%) CISSP
5 1 (0.74%) Cyber Scheme
5 1 (0.74%) ECSA
5 1 (0.74%) Microsoft Certified Architect
5 1 (0.74%) Numerate Degree
5 1 (0.74%) PhD
Quality Assurance & Compliance
1 8 (5.88%) QA
2 3 (2.21%) Data Quality
3 2 (1.47%) PMO
4 1 (0.74%) GDPR
System Software
1 9 (6.62%) Docker
2 5 (3.68%) Active Directory
3 3 (2.21%) VMware Infrastructure
4 1 (0.74%) Hyper-V
4 1 (0.74%) VMware ESXi
Systems Management
1 6 (4.41%) Kubernetes
2 5 (3.68%) Kibana
3 4 (2.94%) Terraform
4 2 (1.47%) Grafana
4 2 (1.47%) Prometheus
5 1 (0.74%) FortiGate
5 1 (0.74%) WSUS
Vendors
1 24 (17.65%) Microsoft
2 6 (4.41%) Google
2 6 (4.41%) Salesforce.com
3 5 (3.68%) Cisco
4 4 (2.94%) Adobe
4 4 (2.94%) Facebook
4 4 (2.94%) Infor
4 4 (2.94%) Sybase
4 4 (2.94%) VMware
4 4 (2.94%) Workday
5 3 (2.21%) ION Trading
5 3 (2.21%) Marketo
5 3 (2.21%) Meraki
6 2 (1.47%) Bloomberg
6 2 (1.47%) DoubleClick
6 2 (1.47%) Oracle
6 2 (1.47%) Pardot
6 2 (1.47%) Sage
6 2 (1.47%) Salesforce Marketing Cloud
6 2 (1.47%) SAP