Period
to 21 October 2020

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 21 October 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK > England
6 months to
21 Oct 2020
Same period 2019 Same period 2018
Rank 337 364 289
Rank change year-on-year +27 -75 -1
Contract jobs citing Advertising 152 525 858
As % of all contract jobs advertised in England 0.56% 0.68% 0.92%
As % of the General category 1.33% 1.76% 2.28%
Number of daily rates quoted 155 427 603
Median daily rate £500 £463 £450
Median daily rate % change year-on-year +8.11% +2.78% +5.88%
10th Percentile £312 £223 £225
90th Percentile £672 £640 £611
UK median daily rate £475 £451 £435
% change year-on-year +5.44% +3.56% +2.35%
Number of hourly rates quoted 1 11 11
Median hourly rate £34.95 £21.50 £17.50
Median hourly rate % change year-on-year +62.56% +22.86% -16.67%
10th Percentile £32.48 £7.00 £13.50
90th Percentile £37.43 £38.85 £149.75
UK median hourly rate £25.73 £21.50 £17.50
% change year-on-year +19.65% +22.86% +10.01%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 11,442 29,798 37,588
As % of all contract IT jobs advertised in England 42.03% 38.41% 40.18%
Number of daily rates quoted 7,460 19,389 24,862
Median daily rate £500 £495 £475
Median daily rate % change year-on-year +1.01% +4.21% +1.06%
10th Percentile £300 £300 £300
90th Percentile £715 £688 £675
UK median daily rate £500 £480 £475
% change year-on-year +4.17% +1.05% +5.56%
Number of hourly rates quoted 398 886 1,014
Median hourly rate £30.00 £22.00 £21.63
Median hourly rate % change year-on-year +36.36% +1.71% -3.87%
10th Percentile £12.76 £12.50 £12.25
90th Percentile £50.00 £50.00 £48.75
Median hourly rate £30.00 £22.00 £21.00
% change year-on-year +36.36% +4.77% -6.68%

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a proportion of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Advertising in England.

Daily rate trend for Advertising in England

Advertising
Daily Rate Histogram in England

Daily rate distribution for jobs citing Advertising in England over the 6 months to 21 October 2020.

Daily rate histogram for Advertising in England

Advertising
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Advertising in England.

Hourly rate trend for Advertising in England

Advertising
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the England region over the 6 months to 21 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -1 125 £500 - 50
South East +140 8 £400 -11.11% 15
North of England +87 5 £400 -5.88% 14
Midlands +77 5 £400 - 15
North West +63 5 £400 -5.88% 10
East Midlands - 3 £400 - 9
East of England +89 2 £300 -26.83% 15
West Midlands +66 2 £325 -20.00% 6
Advertising
UK

For the 6 months to 21 October 2020, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Advertising.

1 30 (19.74%) Microsoft
2 28 (18.42%) Finance
2 28 (18.42%) Agile Software Development
3 23 (15.13%) Marketing
4 22 (14.47%) SQL
5 19 (12.50%) Stakeholder Management
6 18 (11.84%) AWS
6 18 (11.84%) Analytical Skills
7 17 (11.18%) JavaScript
7 17 (11.18%) CRM
8 15 (9.87%) DevOps
9 14 (9.21%) Java
10 13 (8.55%) SQL Server
10 13 (8.55%) Python
10 13 (8.55%) Azure
11 12 (7.89%) ERP
11 12 (7.89%) Adobe
11 12 (7.89%) HTML
12 11 (7.24%) JIRA
12 11 (7.24%) QA
12 11 (7.24%) BDD
12 11 (7.24%) Dynamics 365
13 10 (6.58%) Analytics
13 10 (6.58%) Dynamics CRM
13 10 (6.58%) Migration
13 10 (6.58%) TDD
13 10 (6.58%) Project Management
14 9 (5.92%) Linux
14 9 (5.92%) Banking
14 9 (5.92%) Google

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (3.95%) JBoss
2 5 (3.29%) SharePoint
2 5 (3.29%) WebLogic
3 3 (1.97%) IIS
4 2 (1.32%) Confluence
Applications
1 4 (2.63%) Microsoft Excel
1 4 (2.63%) Photoshop
2 3 (1.97%) Adobe XD
3 2 (1.32%) Microsoft Office
3 2 (1.32%) MS Visio
4 1 (0.66%) Adobe Creative Suite
4 1 (0.66%) Adobe Illustrator
4 1 (0.66%) Microsoft PowerPoint
4 1 (0.66%) Microsoft Project
4 1 (0.66%) Sketch
4 1 (0.66%) Spreadsheet
Business Applications
1 10 (6.58%) Dynamics CRM
2 4 (2.63%) Dynamics NAV
2 4 (2.63%) ION MarketView
3 3 (1.97%) Bloomberg TOMS
4 2 (1.32%) Infor M3
4 2 (1.32%) Sage 200
5 1 (0.66%) Infor SunSystems
5 1 (0.66%) Movex
5 1 (0.66%) NetSuite
5 1 (0.66%) ReMetrica
5 1 (0.66%) SAP S/4HANA
5 1 (0.66%) Social Studio
5 1 (0.66%) Towers Watson Igloo
5 1 (0.66%) Workday HCM
Cloud Services
1 18 (11.84%) AWS
2 13 (8.55%) Azure
3 11 (7.24%) Dynamics 365
4 9 (5.92%) Power Platform
5 6 (3.95%) Office 365
5 6 (3.95%) SaaS
6 5 (3.29%) Firebase
6 5 (3.29%) PowerApps
7 4 (2.63%) Google Play
7 4 (2.63%) Power Automate
7 4 (2.63%) Serverless
8 3 (1.97%) AWS Lambda
9 2 (1.32%) Adobe Analytics
9 2 (1.32%) AWS CloudFormation
9 2 (1.32%) AWS Step Functions
9 2 (1.32%) GCP
9 2 (1.32%) Google Analytics
10 1 (0.66%) Amazon EKS
10 1 (0.66%) CloudFront
10 1 (0.66%) Logic Apps
Communications & Networking
1 4 (2.63%) DHCP
1 4 (2.63%) DNS
2 3 (1.97%) HTTP
2 3 (1.97%) VoIP
3 2 (1.32%) LAN
3 2 (1.32%) WAN
4 1 (0.66%) BGP
4 1 (0.66%) DMVPN
4 1 (0.66%) EIGRP
4 1 (0.66%) Intranet
4 1 (0.66%) OSPF
Database & Business Intelligence
1 13 (8.55%) SQL Server
2 8 (5.26%) Data Warehouse
3 7 (4.61%) Amazon Redshift
3 7 (4.61%) Relational Database
4 6 (3.95%) Amazon Athena
4 6 (3.95%) Data Lake
4 6 (3.95%) MySQL
5 5 (3.29%) MongoDB
6 4 (2.63%) Power BI
7 3 (1.97%) Amazon DynamoDB
7 3 (1.97%) Apache Cassandra
7 3 (1.97%) SQL Server 2019
7 3 (1.97%) SQL Server Integration Services
7 3 (1.97%) SQL Server Reporting Services
8 2 (1.32%) Blockchain
8 2 (1.32%) Data Mining
8 2 (1.32%) NoSQL
9 1 (0.66%) Hazelcast
9 1 (0.66%) RDBMS
9 1 (0.66%) SQL Server 2016
Development Applications
1 11 (7.24%) JIRA
2 8 (5.26%) Mercurial
3 6 (3.95%) Bitbucket
4 4 (2.63%) Git (software)
5 3 (1.97%) Grunt
5 3 (1.97%) gulp
5 3 (1.97%) Jenkins
6 2 (1.32%) Atlassian Bamboo
6 2 (1.32%) JUnit
6 2 (1.32%) Maven
6 2 (1.32%) Mockito
7 1 (0.66%) Postman
7 1 (0.66%) Team Foundation Server
7 1 (0.66%) VSS/SourceSafe
General
1 28 (18.42%) Finance
2 23 (15.13%) Marketing
3 9 (5.92%) Banking
4 7 (4.61%) Pharmaceutical
5 5 (3.29%) Investment Banking
6 4 (2.63%) Front Office
6 4 (2.63%) Retail
7 3 (1.97%) Telecoms
8 2 (1.32%) Back Office
8 2 (1.32%) Games
9 1 (0.66%) Electronics
9 1 (0.66%) Law
9 1 (0.66%) Legal
9 1 (0.66%) Manufacturing
9 1 (0.66%) Publishing
9 1 (0.66%) Swedish Language
Job Titles
1 42 (27.63%) Developer
2 23 (15.13%) Consultant
3 14 (9.21%) Analyst
4 10 (6.58%) Java Developer
5 8 (5.26%) Business Analyst
6 7 (4.61%) Data Engineer
7 6 (3.95%) AWS Engineer
8 5 (3.29%) Senior Developer
8 5 (3.29%) Solutions Consultant
9 4 (2.63%) Architect
9 4 (2.63%) AWS DevOps
9 4 (2.63%) DBA
9 4 (2.63%) DevOps Engineer
9 4 (2.63%) Project Manager
9 4 (2.63%) SQL DBA
9 4 (2.63%) Technical Consultant
10 3 (1.97%) 3rd Line Technical Support
10 3 (1.97%) Android Developer
10 3 (1.97%) Cloud Consultant
10 3 (1.97%) CRM Developer
Libraries, Frameworks & Software Standards
1 12 (7.89%) HTML
2 8 (5.26%) Spring
3 7 (4.61%) .NET
4 6 (3.95%) CSS
4 6 (3.95%) REST
5 5 (3.29%) HTML5
5 5 (3.29%) Java EE
5 5 (3.29%) JMS
5 5 (3.29%) Middleware
5 5 (3.29%) React
5 5 (3.29%) Vue.js
5 5 (3.29%) XML
6 4 (2.63%) jQuery
6 4 (2.63%) JSON
7 3 (1.97%) Adobe AIR
7 3 (1.97%) Ajax
7 3 (1.97%) JSTL
7 3 (1.97%) RESTful
7 3 (1.97%) Sass
8 2 (1.32%) AngularJS
Miscellaneous
1 18 (11.84%) Analytical Skills
2 7 (4.61%) Analytical Mindset
2 7 (4.61%) Fixed Income
2 7 (4.61%) Greenfield Project
3 6 (3.95%) Equities
4 3 (1.97%) Enterprise Software
4 3 (1.97%) Replication
4 3 (1.97%) Social Media
4 3 (1.97%) W3C
5 2 (1.32%) Clustering
5 2 (1.32%) Derivative
5 2 (1.32%) Digital Media
5 2 (1.32%) Management Information System
5 2 (1.32%) Marketing Technology
5 2 (1.32%) SWIFT
5 2 (1.32%) User Experience
6 1 (0.66%) Animation
6 1 (0.66%) Data Protection Act
6 1 (0.66%) Life Science
6 1 (0.66%) Photography
Operating Systems
1 9 (5.92%) Linux
2 8 (5.26%) Unix
3 7 (4.61%) Android
4 5 (3.29%) Apple iOS
5 4 (2.63%) Windows
6 2 (1.32%) Windows 10
6 2 (1.32%) Windows 7
7 1 (0.66%) CentOS
7 1 (0.66%) Windows Server
Processes & Methodologies
1 28 (18.42%) Agile Software Development
2 19 (12.50%) Stakeholder Management
3 17 (11.18%) CRM
4 15 (9.87%) DevOps
5 12 (7.89%) ERP
6 11 (7.24%) BDD
7 10 (6.58%) Analytics
7 10 (6.58%) Migration
7 10 (6.58%) Project Management
7 10 (6.58%) TDD
8 8 (5.26%) Problem-Solving
8 8 (5.26%) Requirements Gathering
9 7 (4.61%) Business Analysis
9 7 (4.61%) Project Delivery
9 7 (4.61%) Scrum
10 6 (3.95%) Digital Marketing
10 6 (3.95%) ETL
10 6 (3.95%) Fintech
10 6 (3.95%) Kimball Methodology
10 6 (3.95%) Microservices
Programming Languages
1 22 (14.47%) SQL
2 17 (11.18%) JavaScript
3 14 (9.21%) Java
4 13 (8.55%) Python
5 5 (3.29%) C#
5 5 (3.29%) T-SQL
6 3 (1.97%) Kotlin
6 3 (1.97%) PHP
7 2 (1.32%) Apple Swift
7 2 (1.32%) Java 8
7 2 (1.32%) PowerShell
7 2 (1.32%) Scala
8 1 (0.66%) Bash Shell
8 1 (0.66%) C++
8 1 (0.66%) Korn
8 1 (0.66%) Perl
8 1 (0.66%) R
8 1 (0.66%) RPG
8 1 (0.66%) VB
8 1 (0.66%) VBA
Qualifications
1 8 (5.26%) Degree
2 6 (3.95%) AWS Certification
3 5 (3.29%) Cisco Certification
4 4 (2.63%) CCNA
4 4 (2.63%) SC Cleared
4 4 (2.63%) Security Cleared
5 2 (1.32%) CCNP
5 2 (1.32%) Computer Science Degree
5 2 (1.32%) TOGAF Certification
6 1 (0.66%) AAT
6 1 (0.66%) ACCA
6 1 (0.66%) BPSS Clearance
6 1 (0.66%) CIMA
6 1 (0.66%) Master's Degree
6 1 (0.66%) MBA
6 1 (0.66%) PhD
6 1 (0.66%) PRINCE2 Certification
Quality Assurance & Compliance
1 11 (7.24%) QA
2 4 (2.63%) PMO
3 2 (1.32%) ISO 20022
4 1 (0.66%) COREP
4 1 (0.66%) GDPR
4 1 (0.66%) NIST
System Software
1 7 (4.61%) Docker
2 5 (3.29%) Active Directory
2 5 (3.29%) VMware Infrastructure
Systems Management
1 3 (1.97%) Kubernetes
1 3 (1.97%) WSUS
2 2 (1.32%) Ansible
3 1 (0.66%) Grafana
3 1 (0.66%) Nagios
3 1 (0.66%) Terraform
Vendors
1 30 (19.74%) Microsoft
2 12 (7.89%) Adobe
3 9 (5.92%) Google
4 8 (5.26%) Sybase
5 6 (3.95%) ION Trading
6 5 (3.29%) Cisco
6 5 (3.29%) Salesforce.com
6 5 (3.29%) VMware
7 4 (2.63%) Bloomberg
7 4 (2.63%) DoubleClick
7 4 (2.63%) Facebook
7 4 (2.63%) Infor
8 3 (1.97%) Citrix
8 3 (1.97%) MarketAxess
8 3 (1.97%) Salesforce Marketing Cloud
8 3 (1.97%) YouTube
9 2 (1.32%) Oracle
9 2 (1.32%) Sage
9 2 (1.32%) Yardi
9 2 (1.32%) Zend