Advertising Contracts in England

Advertising
UK > England

The table below looks at the prevalence of the term Advertising in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 3 July 2025, comparing them to the same period in the previous two years.

6 months to
3 Jul 2025
Same period 2024 Same period 2023
Rank 386 397 365
Rank change year-on-year +11 -32 +139
Contract jobs citing Advertising 112 159 300
As % of all contract jobs advertised in England 0.43% 0.43% 0.63%
As % of the General category 0.67% 0.74% 1.07%
Number of daily rates quoted 68 96 215
10th Percentile £236 £200 £259
25th Percentile £313 £260 £388
Median daily rate (50th Percentile) £415 £379 £475
Median % change year-on-year +9.50% -20.26% -5.00%
75th Percentile £500 £491 £588
90th Percentile £595 £588 £694
UK median daily rate £425 £383 £475
% change year-on-year +11.11% -19.47% -6.17%
Number of hourly rates quoted 8 16 17
10th Percentile £27.82 £6.57 £21.25
25th Percentile £37.94 £16.19 £35.00
Median hourly rate £49.25 £45.75 £47.50
Median % change year-on-year +7.66% -3.68% +20.25%
75th Percentile £54.00 £50.18 £52.75
90th Percentile - £66.25 £66.50
UK median hourly rate £49.25 £44.00 £45.25
% change year-on-year +11.94% -2.76% +14.56%

All General Skills
England

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring common skills in England.

Contract vacancies with a requirement for common skills 16,686 21,397 28,013
As % of all contract IT jobs advertised in England 63.91% 57.25% 59.16%
Number of daily rates quoted 10,713 13,675 19,649
10th Percentile £282 £299 £315
25th Percentile £404 £413 £450
Median daily rate (50th Percentile) £519 £535 £550
Median % change year-on-year -3.08% -2.73% -
75th Percentile £638 £650 £688
90th Percentile £763 £775 £798
UK median daily rate £501 £525 £550
% change year-on-year -4.67% -4.55% -
Number of hourly rates quoted 831 1,776 947
10th Percentile £13.37 £13.00 £13.92
25th Percentile £16.53 £15.62 £17.00
Median hourly rate £27.38 £32.90 £30.00
Median % change year-on-year -16.78% +9.65% +26.04%
75th Percentile £51.22 £53.75 £60.00
90th Percentile £73.75 £68.82 £70.00
UK median hourly rate £27.28 £31.76 £30.50
% change year-on-year -14.09% +4.11% +24.90%

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a proportion of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Advertising in England.

Daily rate trend for Advertising in England

Advertising
Daily Rate Histogram in England

Daily rate distribution for jobs citing Advertising in England over the 6 months to 3 July 2025.

Daily rate histogram for Advertising in England

Advertising
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Advertising in England.

Hourly rate trend for Advertising in England

Advertising
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Advertising in England over the 6 months to 3 July 2025.

Hourly rate histogram for Advertising in England

Advertising
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the England region over the 6 months to 3 July 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London +31 92 £336 -14.06% 823
Midlands +14 8 £435 +67.31% 54
West Midlands +11 7 £435 +70.59% 42
South East +30 6 £525 +67.87% 101
South West +26 4 £575 +66.67% 72
North West +5 2 £650 +100.00% 61
North of England +1 2 £650 +52.94% 120
East Midlands 0 1 £475 -5.00% 12
Advertising
UK

Advertising
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (3.57%) SharePoint
2 3 (2.68%) Apache Airflow
2 3 (2.68%) Microsoft Exchange
3 1 (0.89%) Apache Spark
3 1 (0.89%) CMS
3 1 (0.89%) SharePoint 2010
Applications
1 4 (3.57%) Microsoft Excel
2 3 (2.68%) Microsoft PowerPoint
2 3 (2.68%) Photoshop
3 2 (1.79%) Adobe After Effects
3 2 (1.79%) Adobe Illustrator
4 1 (0.89%) Adobe Premiere
4 1 (0.89%) CINEMA 4D
4 1 (0.89%) InfoPath
4 1 (0.89%) Trello
Business Applications
1 3 (2.68%) Shopify
1 3 (2.68%) Workday HCM
Cloud Services
1 10 (8.93%) GCP
2 7 (6.25%) Azure
3 4 (3.57%) AWS
3 4 (3.57%) Microsoft 365
4 3 (2.68%) BigCommerce
4 3 (2.68%) dbt
4 3 (2.68%) Google Ads
4 3 (2.68%) Power Platform
4 3 (2.68%) Vertex AI
5 2 (1.79%) Asana
5 2 (1.79%) Facebook Ads
5 2 (1.79%) Figma
5 2 (1.79%) OneDrive
5 2 (1.79%) PowerApps
5 2 (1.79%) Smartsheet
5 2 (1.79%) WhatsApp
6 1 (0.89%) Entra ID
6 1 (0.89%) npm
6 1 (0.89%) Slack
6 1 (0.89%) Yarn
Communications & Networking
1 5 (4.46%) Cisco Nexus
1 5 (4.46%) Firewall
2 3 (2.68%) Cisco ASA
2 3 (2.68%) Cisco Firepower
2 3 (2.68%) Wireless
3 2 (1.79%) BGP
3 2 (1.79%) Cisco IOS
3 2 (1.79%) Cisco Wireless
3 2 (1.79%) DMVPN
3 2 (1.79%) HTTP
3 2 (1.79%) OSPF
3 2 (1.79%) VXLAN
4 1 (0.89%) DNS
4 1 (0.89%) Ethernet
4 1 (0.89%) Software-Defined Networking
Database & Business Intelligence
1 7 (6.25%) BigQuery
2 4 (3.57%) Data Warehouse
3 2 (1.79%) Big Data
3 2 (1.79%) SQL Server
3 2 (1.79%) Tableau
4 1 (0.89%) Azure SQL Data Warehouse
4 1 (0.89%) Hadoop
4 1 (0.89%) MongoDB
4 1 (0.89%) PostgreSQL
4 1 (0.89%) Power BI
4 1 (0.89%) SQL Server Integration Services
Development Applications
1 3 (2.68%) JIRA
1 3 (2.68%) MLflow
2 2 (1.79%) Git
3 1 (0.89%) Babel
3 1 (0.89%) Maven
3 1 (0.89%) webpack
General
1 53 (47.32%) Marketing
2 25 (22.32%) Social Skills
3 21 (18.75%) Finance
4 15 (13.39%) Analytical Skills
5 9 (8.04%) Legal
5 9 (8.04%) Retail
6 6 (5.36%) Presentation Skills
7 5 (4.46%) Organisational Skills
8 4 (3.57%) Automotive
8 4 (3.57%) French Language
8 4 (3.57%) Influencing Skills
8 4 (3.57%) Italian Language
8 4 (3.57%) Music Industry
8 4 (3.57%) Spanish Language
9 3 (2.68%) Publishing
10 2 (1.79%) Billing
10 2 (1.79%) Military
10 2 (1.79%) Public Speaking
10 2 (1.79%) Social Science
11 1 (0.89%) Public Sector
Job Titles
1 12 (10.71%) Account Manager
1 12 (10.71%) Senior
2 8 (7.14%) Analyst
2 8 (7.14%) Developer
3 7 (6.25%) Support Engineer
4 6 (5.36%) Consultant
4 6 (5.36%) Digital Account Manager
5 5 (4.46%) Business Analyst
5 5 (4.46%) Development Manager
5 5 (4.46%) JavaScript Engineer
5 5 (4.46%) Network Engineer
5 5 (4.46%) Product Manager
5 5 (4.46%) Sales Manager
5 5 (4.46%) SC Cleared Network Engineer
5 5 (4.46%) Senior Manager
6 4 (3.57%) Client Services Manager
6 4 (3.57%) Lead
6 4 (3.57%) Marketing Manager
6 4 (3.57%) Python Developer
6 4 (3.57%) Senior Development Manager
Libraries, Frameworks & Software Standards
1 9 (8.04%) React
2 3 (2.68%) RESTful
2 3 (2.68%) VML
3 2 (1.79%) ATL
3 2 (1.79%) CSS
3 2 (1.79%) Jest
3 2 (1.79%) Redux
4 1 (0.89%) FIX Protocol
4 1 (0.89%) HTML
4 1 (0.89%) Kafka
4 1 (0.89%) NumPy
4 1 (0.89%) OAuth
4 1 (0.89%) OAuth2
4 1 (0.89%) OpenID
4 1 (0.89%) OpenTelemetry
4 1 (0.89%) Oracle Fusion
4 1 (0.89%) Pandas
4 1 (0.89%) PySpark
4 1 (0.89%) Sass
4 1 (0.89%) Vitest
Miscellaneous
1 14 (12.50%) Social Media
2 12 (10.71%) Digital Media
3 7 (6.25%) Data Protection Act
4 5 (4.46%) Marketing Technology
5 3 (2.68%) Cloud Native
5 3 (2.68%) NHS
5 3 (2.68%) Self-Motivation
5 3 (2.68%) Virtual Team
6 2 (1.79%) Foreign Exchange (FX)
7 1 (0.89%) Animation
7 1 (0.89%) Data Centre
7 1 (0.89%) Distributed Computing
7 1 (0.89%) Enterprise Software
7 1 (0.89%) Fixed Income
7 1 (0.89%) Hedge funds
7 1 (0.89%) iPad
7 1 (0.89%) Management Information System
7 1 (0.89%) Motion Graphics
7 1 (0.89%) Tandem
7 1 (0.89%) Team-Oriented Environment
Operating Systems
1 2 (1.79%) Apple iOS
1 2 (1.79%) Linux
Processes & Methodologies
1 26 (23.21%) Problem-Solving
2 23 (20.54%) Stakeholder Management
3 19 (16.96%) Agile
3 19 (16.96%) Project Management
4 17 (15.18%) Digital Marketing
5 15 (13.39%) Analytics
5 15 (13.39%) Campaign Management
6 14 (12.50%) Artificial Intelligence
7 13 (11.61%) Ad Operations
8 12 (10.71%) CRM
8 12 (10.71%) Programmatic Advertising
9 10 (8.93%) E-Commerce
9 10 (8.93%) Workflow
10 9 (8.04%) Integrated Marketing
10 9 (8.04%) Marketing Strategy
10 9 (8.04%) Project Delivery
11 8 (7.14%) Actionable Insight
11 8 (7.14%) API Development
11 8 (7.14%) Data Science
11 8 (7.14%) Decision-Making
Programming Languages
1 18 (16.07%) Python
2 10 (8.93%) JavaScript
3 7 (6.25%) PHP
4 5 (4.46%) SQL
5 2 (1.79%) Java
5 2 (1.79%) PowerShell
6 1 (0.89%) BrightScript
6 1 (0.89%) C++
6 1 (0.89%) T-SQL
6 1 (0.89%) TypeScript
Qualifications
1 11 (9.82%) Degree
2 8 (7.14%) SC Cleared
2 8 (7.14%) Security Cleared
3 3 (2.68%) CCNP
3 3 (2.68%) Cisco Certification
4 2 (1.79%) Computer Science Degree
4 2 (1.79%) PMP
5 1 (0.89%) Master's Degree
5 1 (0.89%) SnowPro
Quality Assurance & Compliance
1 6 (5.36%) GDPR
2 2 (1.79%) SLA
3 1 (0.89%) Actionable Recommendations
3 1 (0.89%) California Consumer Privacy Act
System Software
1 2 (1.79%) VMware Infrastructure
Systems Management
1 3 (2.68%) Kubeflow
2 1 (0.89%) Kubernetes
2 1 (0.89%) Terraform
Vendors
1 16 (14.29%) Google
2 15 (13.39%) Salesforce
3 12 (10.71%) Adobe
4 5 (4.46%) Cisco
4 5 (4.46%) Facebook
5 4 (3.57%) Microsoft
5 4 (3.57%) SAP
5 4 (3.57%) TikTok
6 3 (2.68%) Sitecore
6 3 (2.68%) Workday
7 2 (1.79%) Apple
7 2 (1.79%) comScore
7 2 (1.79%) Criteo
7 2 (1.79%) Instagram
7 2 (1.79%) Palo Alto
7 2 (1.79%) VMware
8 1 (0.89%) Ensighten
8 1 (0.89%) Optimizely
8 1 (0.89%) Roku
8 1 (0.89%) Tealium