Period
to 28 March 2020

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 28 March 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK > England
6 months to
28 Mar 2020
Same period 2019 Same period 2018
Rank 395 370 291
Rank change year-on-year -25 -79 -93
Contract jobs citing Advertising 289 605 826
As % of all contract jobs advertised in England 0.51% 0.68% 0.89%
As % of the General category 1.38% 1.73% 2.15%
Number of daily rates quoted 222 411 595
Median daily rate £463 £450 £445
Median daily rate % change year-on-year +2.78% +1.12% +10.56%
10th Percentile £182 £220 £204
90th Percentile £638 £638 £600
UK median daily rate £450 £450 £438
% change year-on-year - +2.86% +9.38%
Number of hourly rates quoted 4 5 13
Median hourly rate £38.48 £21.00 £26.78
Median hourly rate % change year-on-year +83.21% -21.57% +67.55%
10th Percentile £31.07 £12.89 £13.45
90th Percentile £38.75 £47.89 £36.92
UK median hourly rate £38.45 £21.00 £26.78
% change year-on-year +83.10% -21.57% +67.55%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 20,872 34,932 38,416
As % of all contract IT jobs advertised in England 36.73% 39.52% 41.24%
Number of daily rates quoted 13,333 23,290 25,438
Median daily rate £500 £500 £475
Median daily rate % change year-on-year - +5.26% +5.56%
10th Percentile £281 £305 £285
90th Percentile £694 £675 £675
UK median daily rate £480 £482 £475
% change year-on-year -0.41% +1.47% +5.56%
Number of hourly rates quoted 764 932 1,004
Median hourly rate £23.38 £22.50 £22.01
Median hourly rate % change year-on-year +3.91% +2.24% +2.36%
10th Percentile £12.50 £12.25 £11.81
90th Percentile £51.68 £49.98 £47.83
Median hourly rate £23.50 £22.00 £22.00
% change year-on-year +6.82% - +3.82%

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a proportion of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Advertising in England.

Daily rate trend for Advertising in England

Advertising
Daily Rate Histogram in England

Daily rate distribution for jobs citing Advertising in England over the 6 months to 28 March 2020.

Daily rate histogram for Advertising in England

Advertising
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Advertising in England.

Hourly rate trend for Advertising in England

Advertising
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the England region over the 6 months to 28 March 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -1 203 £483 +1.58% 112
South East +76 39 £425 -10.53% 33
North of England +30 16 £520 +48.57% 39
North West +28 15 £525 +100.00% 18
East of England +39 11 £410 -4.93% 16
Midlands +46 9 £350 -6.67% 25
South West +23 8 £375 +15.38% 19
West Midlands +41 6 £330 -5.71% 19
East Midlands +29 2 £400 -3.03% 6
Yorkshire +35 1 £520 +48.57% 20
Advertising
UK

For the 6 months to 28 March 2020, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Advertising.

1 64 (22.15%) Agile Software Development
2 62 (21.45%) Marketing
3 47 (16.26%) Finance
4 42 (14.53%) Microsoft
5 37 (12.80%) Stakeholder Management
6 30 (10.38%) Azure
7 26 (9.00%) AWS
7 26 (9.00%) SQL
8 24 (8.30%) Python
9 23 (7.96%) HTML
9 23 (7.96%) User Experience
10 22 (7.61%) Analytical Skills
10 22 (7.61%) Adobe
10 22 (7.61%) ERP
10 22 (7.61%) Office 365
11 21 (7.27%) Analytics
11 21 (7.27%) Google
11 21 (7.27%) JavaScript
11 21 (7.27%) Windows
12 20 (6.92%) Degree
13 19 (6.57%) Migration
14 17 (5.88%) Project Management
14 17 (5.88%) JIRA
14 17 (5.88%) Problem-Solving
15 16 (5.54%) Active Directory
15 16 (5.54%) CSS
15 16 (5.54%) Microsoft Office
16 15 (5.19%) ITIL
16 15 (5.19%) PRINCE2
16 15 (5.19%) CRM

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (4.15%) Confluence
2 6 (2.08%) CMS
3 5 (1.73%) nginx
4 4 (1.38%) Elasticsearch
4 4 (1.38%) SharePoint
5 1 (0.35%) Documentum
5 1 (0.35%) EPiServer
5 1 (0.35%) Sitecore CMS
5 1 (0.35%) Tomcat
Applications
1 16 (5.54%) Microsoft Office
2 11 (3.81%) Photoshop
3 9 (3.11%) Adobe Creative Suite
3 9 (3.11%) Microsoft Excel
4 6 (2.08%) Adobe Illustrator
4 6 (2.08%) Sketch
5 3 (1.04%) Adobe After Effects
5 3 (1.04%) InDesign
5 3 (1.04%) MS Visio
6 2 (0.69%) CINEMA 4D
6 2 (0.69%) InVision
6 2 (0.69%) Microsoft PowerPoint
7 1 (0.35%) 3ds Max
7 1 (0.35%) Adobe Premiere
7 1 (0.35%) AutoCAD
7 1 (0.35%) OmniGraffle
7 1 (0.35%) Revit
7 1 (0.35%) Zeplin
Business Applications
1 11 (3.81%) Dynamics CRM
2 10 (3.46%) Workday HCM
3 3 (1.04%) Eloqua
3 3 (1.04%) NetSuite
4 1 (0.35%) Dynamics AX
4 1 (0.35%) Dynamics GP
4 1 (0.35%) JDE OneWorld
4 1 (0.35%) Salesforce.com CRM
4 1 (0.35%) Sparx Enterprise Architect
4 1 (0.35%) Unit4 Business World
4 1 (0.35%) WebTrends
Cloud Services
1 30 (10.38%) Azure
2 26 (9.00%) AWS
3 22 (7.61%) Office 365
4 13 (4.50%) Serverless
5 10 (3.46%) AWS Lambda
6 9 (3.11%) Dynamics 365
7 8 (2.77%) GCP
8 5 (1.73%) Adobe Analytics
8 5 (1.73%) IaaS
9 4 (1.38%) Azure Active Directory
9 4 (1.38%) Google Analytics
9 4 (1.38%) PaaS
10 3 (1.04%) Datadog
10 3 (1.04%) Power Platform
10 3 (1.04%) SaaS
11 2 (0.69%) Amazon Cognito
11 2 (0.69%) Amazon S3
11 2 (0.69%) AWS Step Functions
12 1 (0.35%) AWS CloudFormation
12 1 (0.35%) PowerApps
Communications & Networking
1 7 (2.42%) Firewall
2 6 (2.08%) WAN
3 5 (1.73%) Internet
4 4 (1.38%) LAN
4 4 (1.38%) Wi-Fi
5 3 (1.04%) VoIP
5 3 (1.04%) VPN
6 2 (0.69%) HTTP
6 2 (0.69%) IPv4
7 1 (0.35%) Cisco Nexus
7 1 (0.35%) Ethernet
7 1 (0.35%) IPv6
7 1 (0.35%) Network Security
7 1 (0.35%) OSPF
7 1 (0.35%) Skype
7 1 (0.35%) VXLAN
Database & Business Intelligence
1 10 (3.46%) MySQL
1 10 (3.46%) SQL Server
2 8 (2.77%) Data Warehouse
3 7 (2.42%) Redis
4 5 (1.73%) Amazon DynamoDB
4 5 (1.73%) Data Lake
4 5 (1.73%) Relational Database
5 4 (1.38%) Amazon Athena
5 4 (1.38%) Data Mining
6 3 (1.04%) Azure SQL Database
6 3 (1.04%) Big Data
6 3 (1.04%) NoSQL
6 3 (1.04%) PostgreSQL
7 2 (0.69%) Amazon RDS
7 2 (0.69%) Amazon Redshift
7 2 (0.69%) Apache Cassandra
7 2 (0.69%) MongoDB
7 2 (0.69%) Power BI
7 2 (0.69%) RDBMS
8 1 (0.35%) Qlik Sense
Development Applications
1 17 (5.88%) JIRA
2 6 (2.08%) Git (software)
3 4 (1.38%) Jenkins
4 3 (1.04%) Cucumber
5 2 (0.69%) Bitbucket
5 2 (0.69%) JUnit
5 2 (0.69%) minitest
5 2 (0.69%) RSpec
5 2 (0.69%) Subversion
6 1 (0.35%) ER Studio
6 1 (0.35%) Gatling
6 1 (0.35%) GitLab
6 1 (0.35%) gulp
6 1 (0.35%) JMeter
6 1 (0.35%) Maven
6 1 (0.35%) Postman
6 1 (0.35%) REST Assured
6 1 (0.35%) SoapUI
6 1 (0.35%) SonarQube
6 1 (0.35%) WebDriver
General
1 62 (21.45%) Marketing
2 47 (16.26%) Finance
3 9 (3.11%) Publishing
3 9 (3.11%) Retail
4 6 (2.08%) Legal
5 5 (1.73%) Law
6 4 (1.38%) Public Sector
6 4 (1.38%) Telecoms
7 3 (1.04%) Back Office
7 3 (1.04%) Pharmaceutical
8 2 (0.69%) Banking
9 1 (0.35%) Automotive
9 1 (0.35%) Dutch Language
9 1 (0.35%) Finnish Language
9 1 (0.35%) German Language
9 1 (0.35%) Investment Banking
9 1 (0.35%) Manufacturing
9 1 (0.35%) Multimedia
9 1 (0.35%) Polish Language
9 1 (0.35%) Russian Language
Job Titles
1 53 (18.34%) Developer
2 41 (14.19%) Analyst
3 38 (13.15%) Project Manager
4 22 (7.61%) Architect
5 20 (6.92%) Business Analyst
6 18 (6.23%) Consultant
7 14 (4.84%) Designer
8 10 (3.46%) Product Manager
8 10 (3.46%) Technical Manager
9 9 (3.11%) PHP Developer
9 9 (3.11%) Solutions Architect
9 9 (3.11%) Workday Consultant
10 8 (2.77%) Product Owner
11 7 (2.42%) Front End Developer (Client-Side Developer)
11 7 (2.42%) Ruby Developer
11 7 (2.42%) Senior Developer
12 6 (2.08%) Network Engineer
12 6 (2.08%) Programme Manager
12 6 (2.08%) Support Engineer
13 5 (1.73%) Junior
Libraries, Frameworks & Software Standards
1 23 (7.96%) HTML
2 16 (5.54%) CSS
3 12 (4.15%) Redux
4 9 (3.11%) HTML5
4 9 (3.11%) Node.js
5 8 (2.77%) REST
6 7 (2.42%) .NET
6 7 (2.42%) React
7 6 (2.08%) jQuery
8 5 (1.73%) AngularJS
8 5 (1.73%) CSS3
8 5 (1.73%) Kafka
8 5 (1.73%) RabbitMQ
8 5 (1.73%) Ruby on Rails
8 5 (1.73%) Symfony
8 5 (1.73%) Web Services
9 4 (1.38%) iOS SDK
9 4 (1.38%) Laravel
9 4 (1.38%) RESTful
9 4 (1.38%) Twitter Bootstrap
Miscellaneous
1 23 (7.96%) User Experience
2 22 (7.61%) Analytical Skills
3 12 (4.15%) Social Media
4 8 (2.77%) Graphic Design
4 8 (2.77%) Greenfield Project
5 6 (2.08%) Driving Licence
5 6 (2.08%) Marketing Technology
6 5 (1.73%) Animation
6 5 (1.73%) Data Centre
6 5 (1.73%) Digital Media
7 4 (1.38%) Management Information System
7 4 (1.38%) Over-the-Top Content
8 3 (1.04%) Mobile App
8 3 (1.04%) Self-Motivation
8 3 (1.04%) Social Network
9 2 (0.69%) Algorithms
9 2 (0.69%) Motion Graphics
9 2 (0.69%) Video Conferencing
10 1 (0.35%) Enterprise Software
10 1 (0.35%) Public Cloud
Operating Systems
1 21 (7.27%) Windows
2 13 (4.50%) Windows 10
3 12 (4.15%) Apple iOS
4 11 (3.81%) Android
4 11 (3.81%) Windows 7
5 8 (2.77%) Windows Server
6 3 (1.04%) Windows Server 2008
7 2 (0.69%) Linux
7 2 (0.69%) Windows Server 2012
8 1 (0.35%) VMS
8 1 (0.35%) Windows 8
8 1 (0.35%) Windows Server 2016
8 1 (0.35%) Windows Server 2019
Processes & Methodologies
1 64 (22.15%) Agile Software Development
2 37 (12.80%) Stakeholder Management
3 22 (7.61%) ERP
4 21 (7.27%) Analytics
5 19 (6.57%) Migration
6 17 (5.88%) Problem-Solving
6 17 (5.88%) Project Management
7 15 (5.19%) CRM
7 15 (5.19%) ITIL
7 15 (5.19%) PRINCE2
7 15 (5.19%) TDD
8 14 (4.84%) Scrum
9 12 (4.15%) Microservices
9 12 (4.15%) Web Development
10 11 (3.81%) Computer Science
10 11 (3.81%) Line Management
11 10 (3.46%) Business Analysis
11 10 (3.46%) Change Management
11 10 (3.46%) E-Commerce
11 10 (3.46%) Logistics
Programming Languages
1 26 (9.00%) SQL
2 24 (8.30%) Python
3 21 (7.27%) JavaScript
4 12 (4.15%) Java
4 12 (4.15%) PHP
5 10 (3.46%) Go
5 10 (3.46%) Ruby
6 8 (2.77%) Scala
7 6 (2.08%) C#
7 6 (2.08%) Kotlin
8 5 (1.73%) R
8 5 (1.73%) T-SQL
9 4 (1.38%) Apple Swift
10 3 (1.04%) TypeScript
11 2 (0.69%) C
12 1 (0.35%) Apex Code
12 1 (0.35%) Bash Shell
12 1 (0.35%) C++
12 1 (0.35%) ES6
12 1 (0.35%) Groovy
Qualifications
1 20 (6.92%) Degree
2 6 (2.08%) Security Cleared
3 5 (1.73%) PRINCE2 Certification
4 4 (1.38%) ISEB
4 4 (1.38%) MCP
4 4 (1.38%) PhD
5 3 (1.04%) A+ Certification
5 3 (1.04%) AWS Certification
5 3 (1.04%) DV Cleared
5 3 (1.04%) Master's Degree
6 2 (0.69%) Cisco Certification
6 2 (0.69%) CISM
6 2 (0.69%) CISSP
6 2 (0.69%) CREST Certified
6 2 (0.69%) OSCP
6 2 (0.69%) PMP
6 2 (0.69%) SC Cleared
6 2 (0.69%) Tigerscheme
7 1 (0.35%) JNCIP
7 1 (0.35%) Microsoft Certification
Quality Assurance & Compliance
1 10 (3.46%) QA
2 6 (2.08%) Data Quality
3 5 (1.73%) SLA
4 2 (0.69%) GDPR
5 1 (0.35%) EMIR
5 1 (0.35%) PCI DSS
System Software
1 16 (5.54%) Active Directory
2 7 (2.42%) Docker
3 2 (0.69%) Hyper-V
3 2 (0.69%) Virtual Machines
3 2 (0.69%) VMware ESXi
4 1 (0.35%) Microsoft App-V
4 1 (0.35%) VMware Infrastructure
Systems Management
1 7 (2.42%) Terraform
2 6 (2.08%) Kubernetes
3 5 (1.73%) Kibana
4 2 (0.69%) Grafana
4 2 (0.69%) Prometheus
5 1 (0.35%) AirWatch
5 1 (0.35%) Ansible
5 1 (0.35%) Microsoft Intune
5 1 (0.35%) Opscode Chef
5 1 (0.35%) Puppet
5 1 (0.35%) SCCM
Vendors
1 42 (14.53%) Microsoft
2 22 (7.61%) Adobe
3 21 (7.27%) Google
4 15 (5.19%) Workday
5 13 (4.50%) Facebook
6 10 (3.46%) Cisco
7 9 (3.11%) VMware
8 7 (2.42%) Salesforce.com
9 6 (2.08%) ServiceNow
10 5 (1.73%) Meraki
11 4 (1.38%) Apple
11 4 (1.38%) Pardot
12 3 (1.04%) Bloomberg
12 3 (1.04%) Marketo
12 3 (1.04%) Oracle
12 3 (1.04%) SAP
12 3 (1.04%) Tableau
13 2 (0.69%) Citrix
13 2 (0.69%) Intapp
13 2 (0.69%) Salesforce Marketing Cloud