Period
to 18 May 2021

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 18 May 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK > England
6 months to
18 May 2021
Same period 2020 Same period 2019
Rank 455 408 374
Rank change year-on-year -47 -34 -81
Contract jobs citing Advertising 162 197 579
As % of all contract jobs advertised in England 0.36% 0.44% 0.69%
As % of the General category 0.67% 0.88% 1.31%
Number of daily rates quoted 106 146 384
10th Percentile £219 £176 £243
25th Percentile £366 £350 £363
Median daily rate (50th Percentile) £470 £494 £475
Median % change year-on-year -4.81% +3.95% +5.56%
75th Percentile £575 £575 £575
90th Percentile £659 £638 £667
UK median daily rate £450 £475 £475
% change year-on-year -5.26% - +6.74%
Number of hourly rates quoted 11 3 9
10th Percentile £21.62 £38.23 £13.28
25th Percentile £26.78 £38.24 £15.25
Median hourly rate £34.88 £38.50 £22.00
Median % change year-on-year -9.40% +75.00% -18.42%
75th Percentile £60.13 £38.75 £45.00
90th Percentile £72.25 " £57.60
UK median hourly rate £34.88 £38.48 £22.00
% change year-on-year -9.34% +74.89% -18.42%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 24,131 22,374 44,130
As % of all contract IT jobs advertised in England 52.99% 50.50% 52.51%
Number of daily rates quoted 16,296 14,738 29,332
10th Percentile £300 £256 £288
25th Percentile £400 £375 £381
Median daily rate (50th Percentile) £500 £475 £475
Median % change year-on-year +5.26% - +2.70%
75th Percentile £605 £588 £581
90th Percentile £700 £688 £675
UK median daily rate £500 £475 £475
% change year-on-year +5.26% - +5.56%
Number of hourly rates quoted 950 905 1,262
10th Percentile £12.00 £12.36 £10.86
25th Percentile £14.25 £14.75 £13.75
Median hourly rate £22.00 £19.71 £18.73
Median % change year-on-year +11.62% +5.26% +1.15%
75th Percentile £42.95 £38.75 £38.75
90th Percentile £55.10 £51.75 £49.47
UK median hourly rate £22.50 £20.00 £18.70
% change year-on-year +12.50% +6.95% +3.89%

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a proportion of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Advertising in England.

Daily rate trend for Advertising in England

Advertising
Daily Rate Histogram in England

Daily rate distribution for jobs citing Advertising in England over the 6 months to 18 May 2021.

Daily rate histogram for Advertising in England

Advertising
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Advertising in England.

Hourly rate trend for Advertising in England

Advertising
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Advertising in England over the 6 months to 18 May 2021.

Hourly rate histogram for Advertising in England

Advertising
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the England region over the 6 months to 18 May 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -53 123 £488 -7.14% 103
South East +15 11 £353 +8.46% 25
North of England +28 10 £413 -22.90% 66
North West +11 7 £439 -20.23% 29
South West +43 3 - - 15
East of England +26 3 £475 +15.85% 16
North East - 2 £263 - 27
Yorkshire +26 1 £435 -16.35% 10
West Midlands +2 1 - - 20
Midlands -3 1 - - 24
Advertising
UK

For the 6 months to 18 May 2021, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Advertising.

1 57 (35.19%) Marketing
2 38 (23.46%) Agile Software Development
2 38 (23.46%) Social Skills
3 31 (19.14%) Finance
4 25 (15.43%) Microsoft
5 23 (14.20%) Analytics
6 22 (13.58%) HTML
6 22 (13.58%) JavaScript
7 21 (12.96%) Azure
8 18 (11.11%) Stakeholder Management
8 18 (11.11%) QA
8 18 (11.11%) Digital Marketing
9 17 (10.49%) Social Media
10 16 (9.88%) DevOps
10 16 (9.88%) SQL
10 16 (9.88%) E-Commerce
10 16 (9.88%) Problem-Solving
11 15 (9.26%) Adobe
11 15 (9.26%) Salesforce.com
12 13 (8.02%) Project Management
12 13 (8.02%) Analytical Skills
13 12 (7.41%) Tableau
13 12 (7.41%) B2B
13 12 (7.41%) Python
13 12 (7.41%) Degree
14 11 (6.79%) CSS
14 11 (6.79%) Microsoft Excel
14 11 (6.79%) AWS
15 10 (6.17%) Migration
15 10 (6.17%) Google

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (3.09%) WordPress
2 3 (1.85%) JBoss
2 3 (1.85%) SharePoint
2 3 (1.85%) WebLogic
3 1 (0.62%) CMS
3 1 (0.62%) Confluence
3 1 (0.62%) Elasticsearch
Applications
1 11 (6.79%) Microsoft Excel
2 8 (4.94%) Microsoft Office
3 6 (3.70%) Adobe Illustrator
3 6 (3.70%) Photoshop
4 5 (3.09%) Microsoft PowerPoint
5 3 (1.85%) InDesign
6 1 (0.62%) Acrobat
6 1 (0.62%) Adobe After Effects
6 1 (0.62%) Adobe Creative Suite
6 1 (0.62%) Adobe XD
6 1 (0.62%) Figma
6 1 (0.62%) Microsoft Project
6 1 (0.62%) MS Visio
6 1 (0.62%) Sketch
6 1 (0.62%) Stata
Business Applications
1 2 (1.23%) Dynamics CRM
1 2 (1.23%) Salesforce.com CRM
1 2 (1.23%) Workfront
2 1 (0.62%) Magento
2 1 (0.62%) Maximo
2 1 (0.62%) Oracle EBS
2 1 (0.62%) Oracle ERP
2 1 (0.62%) Social Studio
Cloud Services
1 21 (12.96%) Azure
2 11 (6.79%) AWS
3 8 (4.94%) Serverless
4 7 (4.32%) Adobe Analytics
5 6 (3.70%) AWS Lambda
6 5 (3.09%) Power Platform
7 4 (2.47%) Azure Logic Apps
7 4 (2.47%) SaaS
8 3 (1.85%) Amazon Cognito
8 3 (1.85%) Dynamics 365
8 3 (1.85%) GCP
8 3 (1.85%) Google Analytics
8 3 (1.85%) Salesforce Service Cloud
9 2 (1.23%) Amazon SQS
9 2 (1.23%) AWS Step Functions
9 2 (1.23%) IaaS
9 2 (1.23%) Microsoft 365
9 2 (1.23%) PaaS
9 2 (1.23%) PowerApps
10 1 (0.62%) Firebase
Communications & Networking
1 5 (3.09%) Internet
2 3 (1.85%) BGP
2 3 (1.85%) DWDM
2 3 (1.85%) MPLS
2 3 (1.85%) Network Security
2 3 (1.85%) OSPF
2 3 (1.85%) VXLAN
2 3 (1.85%) WAN
3 1 (0.62%) BIG-IP
3 1 (0.62%) Cisco IOS
3 1 (0.62%) Cisco Nexus
3 1 (0.62%) DNS
3 1 (0.62%) Firewall
3 1 (0.62%) HTTP
3 1 (0.62%) HTTPS
3 1 (0.62%) LAN
3 1 (0.62%) SMS
3 1 (0.62%) VPN
3 1 (0.62%) WebEx
3 1 (0.62%) Wi-Fi
Database & Business Intelligence
1 12 (7.41%) Tableau
2 8 (4.94%) MySQL
3 7 (4.32%) SQL Server
4 3 (1.85%) Data Warehouse
4 3 (1.85%) Power BI
4 3 (1.85%) Relational Database
5 2 (1.23%) Amazon Athena
5 2 (1.23%) Amazon DynamoDB
5 2 (1.23%) Amazon Redshift
5 2 (1.23%) Data Lake
5 2 (1.23%) PowerPivot
5 2 (1.23%) Redshift Spectrum
5 2 (1.23%) SQL Server Integration Services
5 2 (1.23%) SQL Server Reporting Services
6 1 (0.62%) Amazon RDS
6 1 (0.62%) Apache Hive
6 1 (0.62%) MongoDB
Development Applications
1 4 (2.47%) Jenkins
1 4 (2.47%) JMeter
1 4 (2.47%) Pa11y
2 3 (1.85%) Cypress.io
2 3 (1.85%) Gatling
2 3 (1.85%) JIRA
2 3 (1.85%) Mercurial
3 2 (1.23%) Bitbucket
3 2 (1.23%) Tricentis qTest
3 2 (1.23%) Visual Studio
4 1 (0.62%) Charles Proxy
4 1 (0.62%) Dreamweaver
4 1 (0.62%) Eclipse
4 1 (0.62%) Git (software)
4 1 (0.62%) GitLab
4 1 (0.62%) Grunt
4 1 (0.62%) gulp
4 1 (0.62%) Oracle APEX
4 1 (0.62%) Selenium
4 1 (0.62%) webpack
General
1 57 (35.19%) Marketing
2 38 (23.46%) Social Skills
3 31 (19.14%) Finance
4 13 (8.02%) Analytical Skills
5 9 (5.56%) Retail
6 8 (4.94%) Public Sector
7 6 (3.70%) Banking
8 4 (2.47%) Brand Awareness
8 4 (2.47%) Legal
8 4 (2.47%) Presentation Skills
8 4 (2.47%) Publishing
9 3 (1.85%) Back Office
9 3 (1.85%) Games
9 3 (1.85%) Influencing Skills
9 3 (1.85%) Manufacturing
10 2 (1.23%) Documentation Skills
10 2 (1.23%) Electronics
10 2 (1.23%) Front Office
10 2 (1.23%) Local Government
10 2 (1.23%) Telecoms
Job Titles
1 26 (16.05%) Analyst
2 25 (15.43%) Developer
3 18 (11.11%) Business Analyst
4 11 (6.79%) Designer
5 10 (6.17%) Project Manager
6 9 (5.56%) Architect
6 9 (5.56%) Marketing Manager
7 7 (4.32%) Consultant
8 6 (3.70%) Azure Engineer
8 6 (3.70%) Marketing Specialist
8 6 (3.70%) Salesforce Business Analyst
9 5 (3.09%) DevOps Engineer
9 5 (3.09%) Digital Project Manager
10 4 (2.47%) Agile Tester
10 4 (2.47%) AWS Engineer
10 4 (2.47%) Digital Marketing Specialist
10 4 (2.47%) Network Engineer
10 4 (2.47%) Salesforce Analyst
10 4 (2.47%) UX Designer
10 4 (2.47%) WordPress Developer
Libraries, Frameworks & Software Standards
1 22 (13.58%) HTML
2 11 (6.79%) CSS
3 6 (3.70%) HTML5
4 5 (3.09%) .NET
4 5 (3.09%) GraphQL
4 5 (3.09%) Node.js
4 5 (3.09%) Redux
4 5 (3.09%) XML
5 4 (2.47%) ASP.NET
5 4 (2.47%) Middleware
5 4 (2.47%) React
5 4 (2.47%) REST
5 4 (2.47%) Vue.js
6 3 (1.85%) Android SDK
6 3 (1.85%) ASP.NET Web API
6 3 (1.85%) Java EE
6 3 (1.85%) JMS
6 3 (1.85%) JSON
6 3 (1.85%) Kafka
6 3 (1.85%) Ruby on Rails
Miscellaneous
1 17 (10.49%) Social Media
2 8 (4.94%) User Experience
3 6 (3.70%) Self-Motivation
4 4 (2.47%) Fixed Income
4 4 (2.47%) Mobile App
5 3 (1.85%) Equities
5 3 (1.85%) Greenfield Project
6 2 (1.23%) Blog
6 2 (1.23%) Digital Media
6 2 (1.23%) Graphic Design
6 2 (1.23%) Marketing Technology
7 1 (0.62%) Algorithms
7 1 (0.62%) Data Centre
7 1 (0.62%) Driving Licence
7 1 (0.62%) FMCG
7 1 (0.62%) PKI
7 1 (0.62%) Video Conferencing
7 1 (0.62%) Video Editing
7 1 (0.62%) Video on Demand
7 1 (0.62%) Virtual Team
Operating Systems
1 8 (4.94%) Windows
2 6 (3.70%) Linux
3 3 (1.85%) Android
3 3 (1.85%) Apple iOS
3 3 (1.85%) Unix
3 3 (1.85%) Windows 10
4 1 (0.62%) Mac OS X
4 1 (0.62%) Red Hat Enterprise Linux
4 1 (0.62%) Windows Server
4 1 (0.62%) Windows Server 2016
4 1 (0.62%) Windows Server 2019
Processes & Methodologies
1 38 (23.46%) Agile Software Development
2 23 (14.20%) Analytics
3 18 (11.11%) Digital Marketing
3 18 (11.11%) Stakeholder Management
4 16 (9.88%) DevOps
4 16 (9.88%) E-Commerce
4 16 (9.88%) Problem-Solving
5 13 (8.02%) Project Management
6 12 (7.41%) B2B
7 10 (6.17%) Migration
8 9 (5.56%) B2C
9 8 (4.94%) SEO
10 7 (4.32%) CRM
10 7 (4.32%) Email Marketing
10 7 (4.32%) Fintech
10 7 (4.32%) Marketing Automation
10 7 (4.32%) Product Marketing
10 7 (4.32%) Requirements Gathering
10 7 (4.32%) Wireframes
11 6 (3.70%) Online Marketing
Programming Languages
1 22 (13.58%) JavaScript
2 16 (9.88%) SQL
3 12 (7.41%) Python
4 8 (4.94%) Java
5 7 (4.32%) C#
6 6 (3.70%) Ruby
7 3 (1.85%) ES6
7 3 (1.85%) Go
7 3 (1.85%) PHP
7 3 (1.85%) Rust
7 3 (1.85%) Scala
7 3 (1.85%) TypeScript
8 2 (1.23%) Apple Swift
9 1 (0.62%) BrightScript
9 1 (0.62%) C
9 1 (0.62%) Dart
9 1 (0.62%) Data Analysis Expressions (DAX)
9 1 (0.62%) PL/SQL
9 1 (0.62%) R
9 1 (0.62%) T-SQL
Qualifications
1 12 (7.41%) Degree
2 9 (5.56%) Security Cleared
3 7 (4.32%) SC Cleared
4 5 (3.09%) DV Cleared
5 4 (2.47%) CCNP
5 4 (2.47%) Cisco Certification
6 3 (1.85%) JNCIP
7 2 (1.23%) AWS Certification
8 1 (0.62%) DBS Check
8 1 (0.62%) ISEB
8 1 (0.62%) ISTQB
8 1 (0.62%) ISTQB Foundation Certification
8 1 (0.62%) ITIL Foundation Certificate
8 1 (0.62%) PhD
Quality Assurance & Compliance
1 18 (11.11%) QA
2 6 (3.70%) Data Quality
2 6 (3.70%) GDPR
3 2 (1.23%) FedRAMP
3 2 (1.23%) HIPAA
3 2 (1.23%) NIST
4 1 (0.62%) ISO/IEC 27001
4 1 (0.62%) Sarbanes-Oxley
4 1 (0.62%) SLA
System Software
1 6 (3.70%) Docker
2 4 (2.47%) Active Directory
3 2 (1.23%) VMware Infrastructure
4 1 (0.62%) Hyper-V
Systems Management
1 9 (5.56%) Terraform
2 5 (3.09%) Kubernetes
3 4 (2.47%) Ansible
4 2 (1.23%) HP ALM
4 2 (1.23%) Packer
5 1 (0.62%) Microsoft Intune
5 1 (0.62%) SCCM
Vendors
1 25 (15.43%) Microsoft
2 15 (9.26%) Adobe
2 15 (9.26%) Salesforce.com
3 10 (6.17%) Google
4 8 (4.94%) Facebook
5 5 (3.09%) Cisco
5 5 (3.09%) Oracle
6 4 (2.47%) DoubleClick
6 4 (2.47%) Salesforce Marketing Cloud
6 4 (2.47%) SAP
7 3 (1.85%) Arista
7 3 (1.85%) Juniper
7 3 (1.85%) Nokia
7 3 (1.85%) Sybase
7 3 (1.85%) VMware
8 2 (1.23%) HP
8 2 (1.23%) Instagram
8 2 (1.23%) Snapchat
8 2 (1.23%) Spotify
8 2 (1.23%) YouTube