Period
to 23 February 2020

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 23 February 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK > England
6 months to
23 Feb 2020
Same period 2019 Same period 2018
Rank 388 347 287
Rank change year-on-year -41 -60 -91
Contract jobs citing Advertising 333 652 855
As % of all contract IT jobs advertised in England 0.55% 0.72% 0.92%
As % of the General category 1.49% 1.82% 2.20%
Number of daily rates quoted 262 412 601
England median daily rate £450 £450 £435
Median daily rate % change year-on-year - +3.45% +5.45%
10th Percentile £189 £243 £205
90th Percentile £638 £625 £600
UK median daily rate £450 £450 £425
% change year-on-year - +5.88% +4.29%
Number of hourly rates quoted 7 6 12
England median hourly rate £38.00 £17.25 £26.69
Median hourly rate % change year-on-year +120.29% -35.36% +61.73%
10th Percentile £25.10 £12.99 £13.10
90th Percentile £39.11 £36.16 £30.75
UK median hourly rate £36.95 £17.25 £26.69
% change year-on-year +114.20% -35.36% +61.73%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 22,383 35,805 38,883
As % of all contract IT jobs advertised in England 36.71% 39.77% 41.72%
Number of daily rates quoted 14,425 23,819 26,048
England median daily rate £488 £500 £475
Median daily rate % change year-on-year -2.50% +5.26% +5.56%
10th Percentile £280 £305 £275
90th Percentile £688 £675 £675
UK median daily rate £475 £480 £473
% change year-on-year -1.04% +1.59% +5.00%
Number of hourly rates quoted 762 990 1,014
England median hourly rate £21.75 £22.00 £22.00
Median hourly rate % change year-on-year -1.14% - +4.14%
10th Percentile £12.44 £12.23 £11.80
90th Percentile £50.00 £48.75 £48.55
UK median hourly rate £22.36 £22.00 £22.00
% change year-on-year +1.64% - +4.76%

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a percentage of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in England.

Contractor daily rate trend for Advertising in England

Advertising
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Advertising in England over the 6 months to 23 February 2020.

Contractor daily rate histogram for Advertising in England

Advertising
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in England.

Contractor hourly rate trend for Advertising in England

Advertising
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Advertising in England over the 6 months to 23 February 2020.

Contractor hourly rate histogram for Advertising in England

Advertising
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the England region over the 6 months to 23 February 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -3 245 £475 - 127
South East +39 47 £450 -4.00% 56
East of England +38 12 £410 -4.93% 33
North of England +19 12 £198 -43.57% 63
North West +29 11 £198 -43.57% 31
South West +21 9 £325 - 30
Midlands +37 7 £350 - 41
West Midlands +38 6 £350 +3.70% 23
East Midlands +37 1 - - 18
Yorkshire +24 1 £520 +43.45% 24
Advertising
UK

For the 6 months to 23 February 2020, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Advertising.

1 74 (22.22%) Marketing
2 68 (20.42%) Agile Software Development
3 56 (16.82%) Microsoft
4 53 (15.92%) Finance
5 38 (11.41%) Stakeholder Management
6 33 (9.91%) SQL
6 33 (9.91%) Windows
7 32 (9.61%) Python
7 32 (9.61%) Office 365
8 30 (9.01%) Degree
9 29 (8.71%) Azure
9 29 (8.71%) HTML
10 28 (8.41%) JavaScript
11 27 (8.11%) Active Directory
12 26 (7.81%) Java
12 26 (7.81%) Analytical Skills
13 25 (7.51%) CSS
13 25 (7.51%) Adobe
14 24 (7.21%) Google
15 22 (6.61%) ITIL
15 22 (6.61%) User Experience
15 22 (6.61%) Problem-Solving
16 21 (6.31%) Microsoft Office
17 20 (6.01%) CRM
17 20 (6.01%) ERP
17 20 (6.01%) Migration
17 20 (6.01%) Computer Science
17 20 (6.01%) AWS
17 20 (6.01%) Analytics
17 20 (6.01%) Windows 10

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (3.60%) Confluence
2 8 (2.40%) CMS
3 6 (1.80%) SharePoint
4 5 (1.50%) nginx
5 2 (0.60%) Blackberry Enterprise Server
5 2 (0.60%) Tomcat
6 1 (0.30%) Apache
6 1 (0.30%) Apache Airflow
6 1 (0.30%) Apache Spark
6 1 (0.30%) Documentum
6 1 (0.30%) Drupal
6 1 (0.30%) Elasticsearch
6 1 (0.30%) EPiServer
6 1 (0.30%) Sitecore CMS
Applications
1 21 (6.31%) Microsoft Office
2 13 (3.90%) Microsoft Excel
2 13 (3.90%) Photoshop
3 10 (3.00%) Adobe Creative Suite
4 7 (2.10%) Sketch
5 6 (1.80%) Adobe Illustrator
6 3 (0.90%) Adobe After Effects
6 3 (0.90%) InDesign
6 3 (0.90%) MS Visio
7 2 (0.60%) CINEMA 4D
7 2 (0.60%) InVision
7 2 (0.60%) Microsoft PowerPoint
8 1 (0.30%) 3ds Max
8 1 (0.30%) Adobe Premiere
8 1 (0.30%) AutoCAD
8 1 (0.30%) Marvel
8 1 (0.30%) OmniGraffle
8 1 (0.30%) Revit
8 1 (0.30%) Zeplin
Business Applications
1 12 (3.60%) Dynamics CRM
2 9 (2.70%) Workday HCM
3 3 (0.90%) NetSuite
4 1 (0.30%) Dynamics AX
4 1 (0.30%) Dynamics GP
4 1 (0.30%) Eloqua
4 1 (0.30%) JDE OneWorld
4 1 (0.30%) Salesforce.com CRM
4 1 (0.30%) Sparx Enterprise Architect
4 1 (0.30%) WebTrends
Cloud Services
1 32 (9.61%) Office 365
2 29 (8.71%) Azure
3 20 (6.01%) AWS
4 10 (3.00%) Dynamics 365
5 9 (2.70%) GCP
5 9 (2.70%) Serverless
6 7 (2.10%) AWS Lambda
7 6 (1.80%) IaaS
8 5 (1.50%) Adobe Analytics
8 5 (1.50%) PaaS
9 4 (1.20%) Power Platform
9 4 (1.20%) SaaS
10 3 (0.90%) Azure Active Directory
10 3 (0.90%) Google Analytics
11 2 (0.60%) G Suite
11 2 (0.60%) PowerApps
12 1 (0.30%) AWS CloudFormation
12 1 (0.30%) Microsoft Flow
12 1 (0.30%) Salesforce Sales Cloud
12 1 (0.30%) ShareGate
Communications & Networking
1 9 (2.70%) Firewall
2 7 (2.10%) WAN
3 6 (1.80%) VoIP
4 5 (1.50%) Internet
4 5 (1.50%) LAN
4 5 (1.50%) VPN
4 5 (1.50%) Wi-Fi
5 4 (1.20%) HTTP
5 4 (1.20%) Network Security
6 3 (0.90%) TCP/IP
7 2 (0.60%) Cisco IOS
7 2 (0.60%) Cisco Nexus
7 2 (0.60%) DHCP
7 2 (0.60%) DNS
7 2 (0.60%) Ethernet
7 2 (0.60%) IPv4
7 2 (0.60%) OSPF
8 1 (0.30%) IPv6
8 1 (0.30%) VXLAN
8 1 (0.30%) Wireshark
Database & Business Intelligence
1 15 (4.50%) SQL Server
2 10 (3.00%) Data Warehouse
3 8 (2.40%) Big Data
3 8 (2.40%) MySQL
4 6 (1.80%) Apache Cassandra
4 6 (1.80%) Redis
5 5 (1.50%) Data Lake
5 5 (1.50%) Data Mining
5 5 (1.50%) Relational Database
6 3 (0.90%) Azure SQL Database
6 3 (0.90%) NoSQL
6 3 (0.90%) PostgreSQL
7 2 (0.60%) MongoDB
7 2 (0.60%) Power BI
7 2 (0.60%) RDBMS
7 2 (0.60%) SQL Server Reporting Services
8 1 (0.30%) Amazon DynamoDB
8 1 (0.30%) Looker
8 1 (0.30%) Presto
8 1 (0.30%) Qlik Sense
Development Applications
1 17 (5.11%) JIRA
2 11 (3.30%) Git (software)
3 8 (2.40%) Jenkins
4 4 (1.20%) Subversion
5 3 (0.90%) Bitbucket
5 3 (0.90%) Cucumber
6 2 (0.60%) Gatling
6 2 (0.60%) JMeter
6 2 (0.60%) JUnit
7 1 (0.30%) Cypress.io
7 1 (0.30%) gulp
7 1 (0.30%) LSMW
7 1 (0.30%) Maven
7 1 (0.30%) Mockito
7 1 (0.30%) RSpec
7 1 (0.30%) Selenium
7 1 (0.30%) SoapUI
7 1 (0.30%) SonarQube
7 1 (0.30%) Team Foundation Server
7 1 (0.30%) WebDriver
General
1 74 (22.22%) Marketing
2 53 (15.92%) Finance
3 10 (3.00%) Retail
4 7 (2.10%) Publishing
5 6 (1.80%) Public Sector
6 5 (1.50%) Legal
7 4 (1.20%) Law
7 4 (1.20%) Telecoms
8 3 (0.90%) Automotive
8 3 (0.90%) Back Office
8 3 (0.90%) Banking
8 3 (0.90%) Pharmaceutical
9 2 (0.60%) Games
10 1 (0.30%) Dutch Language
10 1 (0.30%) Finnish Language
10 1 (0.30%) German Language
10 1 (0.30%) Investment Banking
10 1 (0.30%) Manufacturing
10 1 (0.30%) Multimedia
10 1 (0.30%) Polish Language
Job Titles
1 65 (19.52%) Developer
2 57 (17.12%) Analyst
3 34 (10.21%) Project Manager
4 27 (8.11%) Architect
5 22 (6.61%) Business Analyst
6 17 (5.11%) Designer
7 16 (4.80%) Consultant
8 10 (3.00%) PHP Developer
8 10 (3.00%) Product Manager
8 10 (3.00%) Technical Manager
9 9 (2.70%) Front End Developer (Client-Side Developer)
9 9 (2.70%) Senior Developer
9 9 (2.70%) Support Analyst
10 8 (2.40%) Junior
10 8 (2.40%) Product Owner
10 8 (2.40%) Security Engineer
10 8 (2.40%) Service Analyst
10 8 (2.40%) Service Desk Analyst
10 8 (2.40%) Solutions Architect
10 8 (2.40%) Workday Consultant
Libraries, Frameworks & Software Standards
1 29 (8.71%) HTML
2 25 (7.51%) CSS
3 11 (3.30%) REST
4 10 (3.00%) HTML5
4 10 (3.00%) Kafka
5 9 (2.70%) React
5 9 (2.70%) Redux
6 8 (2.40%) .NET
6 8 (2.40%) Node.js
6 8 (2.40%) Web Services
7 6 (1.80%) jQuery
7 6 (1.80%) Natural Language Processing
8 5 (1.50%) AngularJS
8 5 (1.50%) CSS3
8 5 (1.50%) Laravel
8 5 (1.50%) RabbitMQ
8 5 (1.50%) Ruby on Rails
8 5 (1.50%) Symfony
8 5 (1.50%) XML
9 4 (1.20%) iOS SDK
Miscellaneous
1 26 (7.81%) Analytical Skills
2 22 (6.61%) User Experience
3 18 (5.41%) Social Media
4 9 (2.70%) Graphic Design
5 8 (2.40%) Greenfield Project
6 7 (2.10%) Animation
6 7 (2.10%) Digital Media
7 6 (1.80%) Blackberry
7 6 (1.80%) Data Centre
7 6 (1.80%) Marketing Technology
8 5 (1.50%) Driving Licence
9 4 (1.20%) Algorithms
9 4 (1.20%) Management Information System
9 4 (1.20%) Mobile App
9 4 (1.20%) Over-the-Top Content
9 4 (1.20%) Public Cloud
9 4 (1.20%) Video Conferencing
10 3 (0.90%) Self-Motivation
10 3 (0.90%) Social Network
11 2 (0.60%) Motion Graphics
Operating Systems
1 33 (9.91%) Windows
2 20 (6.01%) Windows 10
3 17 (5.11%) Windows 7
4 16 (4.80%) Android
5 13 (3.90%) Apple iOS
5 13 (3.90%) Windows Server
6 7 (2.10%) Linux
7 4 (1.20%) Windows Server 2012
8 2 (0.60%) Windows Server 2008
9 1 (0.30%) tvOS
9 1 (0.30%) Unix
9 1 (0.30%) VMS
9 1 (0.30%) Windows 8
Processes & Methodologies
1 68 (20.42%) Agile Software Development
2 38 (11.41%) Stakeholder Management
3 22 (6.61%) ITIL
3 22 (6.61%) Problem-Solving
4 20 (6.01%) Analytics
4 20 (6.01%) Computer Science
4 20 (6.01%) CRM
4 20 (6.01%) ERP
4 20 (6.01%) Migration
5 19 (5.71%) Project Management
6 18 (5.41%) TDD
7 16 (4.80%) Scrum
8 14 (4.20%) Change Management
8 14 (4.20%) PRINCE2
8 14 (4.20%) Web Development
9 13 (3.90%) Microservices
10 12 (3.60%) Kanban
10 12 (3.60%) Line Management
10 12 (3.60%) Machine Learning
10 12 (3.60%) Test Automation
Programming Languages
1 33 (9.91%) SQL
2 32 (9.61%) Python
3 28 (8.41%) JavaScript
4 26 (7.81%) Java
5 14 (4.20%) Ruby
6 13 (3.90%) PHP
7 10 (3.00%) Scala
8 9 (2.70%) Go
9 8 (2.40%) T-SQL
10 6 (1.80%) C#
10 6 (1.80%) Kotlin
10 6 (1.80%) R
11 5 (1.50%) Apple Swift
11 5 (1.50%) TypeScript
12 4 (1.20%) C++
13 3 (0.90%) Apex Code
13 3 (0.90%) Bash Shell
14 2 (0.60%) ES6
14 2 (0.60%) Java 8
15 1 (0.30%) Groovy
Qualifications
1 30 (9.01%) Degree
2 6 (1.80%) Cisco Certification
3 5 (1.50%) CCNP
3 5 (1.50%) PhD
3 5 (1.50%) PRINCE2 Certification
3 5 (1.50%) Security Cleared
4 4 (1.20%) Computer Science Degree
4 4 (1.20%) ISEB
4 4 (1.20%) MCP
5 3 (0.90%) A+ Certification
5 3 (0.90%) Master's Degree
6 2 (0.60%) CCIE
6 2 (0.60%) CISM
6 2 (0.60%) CISSP
6 2 (0.60%) DV Cleared
6 2 (0.60%) JNCIP
6 2 (0.60%) SC Cleared
7 1 (0.30%) CIPD
7 1 (0.30%) Microsoft Certification
7 1 (0.30%) SAP Certification
Quality Assurance & Compliance
1 9 (2.70%) QA
2 6 (1.80%) Data Quality
3 5 (1.50%) GDPR
3 5 (1.50%) SLA
4 2 (0.60%) PCI DSS
5 1 (0.30%) EMIR
5 1 (0.30%) PMO
System Software
1 27 (8.11%) Active Directory
2 4 (1.20%) Microsoft App-V
2 4 (1.20%) VMware ESXi
3 3 (0.90%) Apache ZooKeeper
3 3 (0.90%) Virtual Machines
4 2 (0.60%) Docker
4 2 (0.60%) Hyper-V
5 1 (0.30%) VMware Infrastructure
Systems Management
1 4 (1.20%) Microsoft Intune
1 4 (1.20%) Terraform
2 3 (0.90%) Puppet
2 3 (0.90%) SCCM
3 1 (0.30%) AirWatch
3 1 (0.30%) Ansible
3 1 (0.30%) Jamf Pro
3 1 (0.30%) Kubernetes
3 1 (0.30%) Nagios
3 1 (0.30%) Opscode Chef
Vendors
1 56 (16.82%) Microsoft
2 25 (7.51%) Adobe
3 24 (7.21%) Google
4 15 (4.50%) Cisco
5 14 (4.20%) Facebook
5 14 (4.20%) Workday
6 10 (3.00%) ServiceNow
6 10 (3.00%) VMware
7 9 (2.70%) Apple
8 7 (2.10%) Citrix
8 7 (2.10%) Salesforce.com
9 6 (1.80%) Tableau
10 5 (1.50%) Oracle
10 5 (1.50%) SAP
11 4 (1.20%) Meraki
11 4 (1.20%) Salesforce Marketing Cloud
12 3 (0.90%) Alteryx
12 3 (0.90%) Bloomberg
12 3 (0.90%) Criteo
13 2 (0.60%) Juniper