Advertising Contract Job Trends in England

Advertising
UK > England

The table below looks at the prevalence of the term Advertising in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 17 May 2026, comparing them to the same period in the previous two years.

6 months to
17 May 2026		 Same period 2025 Same period 2024
Rank 462 384 386
Rank change year-on-year -78 +2 -6
Contract jobs citing Advertising 133 96 154
As % of all contract jobs in England 0.32% 0.39% 0.42%
As % of the General category 0.60% 0.61% 0.73%
Number of daily rates quoted 89 60 95
10th Percentile £310 £250 £200
25th Percentile £375 £313 £261
Median daily rate (50th Percentile) £430 £425 £400
Median % change year-on-year +1.18% +6.25% -20.00%
75th Percentile £623 £509 £550
90th Percentile £716 £613 £600
UK median daily rate £430 £425 £400
% change year-on-year +1.18% +6.25% -20.00%
Number of hourly rates quoted 15 6 14
10th Percentile £40.20 £26.07 £6.57
25th Percentile £41.25 £27.54 £14.88
Median hourly rate £42.50 £35.75 £39.75
Median % change year-on-year +18.88% -10.06% -0.05%
75th Percentile £43.75 £48.81 £50.00
90th Percentile £50.15 £50.84 £63.34
UK median hourly rate £42.50 £35.75 £39.75
% change year-on-year +18.88% -10.06% +8.78%

All General Skills
England

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 22,297 15,680 21,183
As % of all contract IT jobs advertised in England 54.24% 64.09% 58.22%
Number of daily rates quoted 13,814 10,164 13,657
10th Percentile £308 £293 £281
25th Percentile £413 £408 £413
Median daily rate (50th Percentile) £513 £525 £538
Median % change year-on-year -2.38% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £775
UK median daily rate £505 £520 £525
% change year-on-year -2.88% -0.95% -4.55%
Number of hourly rates quoted 1,475 675 1,773
10th Percentile £14.22 £13.81 £13.00
25th Percentile £18.00 £16.95 £15.46
Median hourly rate £30.58 £27.50 £30.16
Median % change year-on-year +11.20% -8.82% -6.63%
75th Percentile £63.75 £55.25 £51.91
90th Percentile £80.00 £75.00 £66.74
UK median hourly rate £30.00 £27.50 £30.00
% change year-on-year +9.09% -8.33% -7.96%

Advertising
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Advertising relative to all contract IT jobs advertised in England.

Advertising job vacancy trend in England

Advertising
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Advertising.

Contractor daily rate distribution trend for jobs in England citing Advertising

Advertising
Daily Rate Histogram in England

Daily rate distribution for jobs citing Advertising in England over the 6 months to 17 May 2026.

Daily rate histogram for Advertising in England

Advertising
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Advertising.

Contractor hourly rate distribution trend for jobs in England citing Advertising

Advertising
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Advertising in England over the 6 months to 17 May 2026.

Hourly rate histogram for Advertising in England

Advertising
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the England region over the 6 months to 17 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year		 Matching
Contract
IT Job Ads		 Median
Daily Rate
Past 6 Months		 Median Daily Rate
% Change
on Same Period
Last Year		 Live
Jobs
London -61 75 £450 +20.00% 162
North of England -51 18 £413 -36.46% 45
South East -48 17 £461 +24.24% 56
South West -25 12 £618 +7.39% 29
North West -27 12 £413 -36.46% 20
West Midlands -62 6 £417 -4.08% 13
Midlands -69 6 £417 -4.08% 17
Yorkshire - 6 £415 - 21
East of England - 3 £495 - 8
Advertising
UK

Advertising
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (3.01%) Confluence
2 2 (1.50%) CMS
3 1 (0.75%) CICS
3 1 (0.75%) SAS
3 1 (0.75%) SharePoint
3 1 (0.75%) Tuxedo
3 1 (0.75%) WebLogic
Applications
1 7 (5.26%) Microsoft Excel
2 4 (3.01%) Microsoft Office
3 3 (2.26%) Microsoft PowerPoint
4 2 (1.50%) MS Visio
5 1 (0.75%) Adobe After Effects
5 1 (0.75%) Adobe Creative Suite
5 1 (0.75%) Adobe Illustrator
5 1 (0.75%) InDesign
5 1 (0.75%) Microsoft Project
5 1 (0.75%) Photoshop
Business Applications
1 8 (6.02%) Sprinklr
2 7 (5.26%) SAP EHS
3 6 (4.51%) SAP S/4HANA
4 1 (0.75%) Adobe Campaign
4 1 (0.75%) Dynamics CRM
4 1 (0.75%) Eloqua
4 1 (0.75%) Salesforce CRM
4 1 (0.75%) SAP HR
Cloud Services
1 14 (10.53%) SaaS
2 10 (7.52%) AWS
3 6 (4.51%) Figma
4 4 (3.01%) Google Analytics
4 4 (3.01%) Power Platform
5 3 (2.26%) Adobe Analytics
5 3 (2.26%) Azure
5 3 (2.26%) GCP
5 3 (2.26%) GitHub
5 3 (2.26%) Google Workspace
5 3 (2.26%) OpenShift
6 2 (1.50%) Adobe Creative Cloud
6 2 (1.50%) Anthropic Claude
6 2 (1.50%) Facebook Ads
6 2 (1.50%) GitHub Copilot
6 2 (1.50%) Route 53
7 1 (0.75%) Azure Sentinel
7 1 (0.75%) Meta Ads
7 1 (0.75%) Microsoft Copilot
7 1 (0.75%) Miro
Communications & Networking
1 3 (2.26%) DNS
2 2 (1.50%) Cisco ISE
2 2 (1.50%) DHCP
2 2 (1.50%) Firewall
3 1 (0.75%) NAS
3 1 (0.75%) Network Security
3 1 (0.75%) SAN
3 1 (0.75%) VLAN
3 1 (0.75%) VPN
3 1 (0.75%) VSAN
Database & Business Intelligence
1 9 (6.77%) SQL Server
2 5 (3.76%) MySQL
3 4 (3.01%) Data Warehouse
3 4 (3.01%) Oracle Database
3 4 (3.01%) Oracle Database 12c
3 4 (3.01%) Power BI
4 3 (2.26%) Tableau
5 1 (0.75%) DataStage
5 1 (0.75%) IDMS
5 1 (0.75%) Looker
5 1 (0.75%) Metadata
5 1 (0.75%) Pentaho
5 1 (0.75%) PostgreSQL
Development Applications
1 3 (2.26%) JIRA
2 2 (1.50%) CircleCI
2 2 (1.50%) Claude Code
2 2 (1.50%) Cypress.io
2 2 (1.50%) Git
2 2 (1.50%) Jenkins
2 2 (1.50%) Mocha
2 2 (1.50%) webpack
3 1 (0.75%) Browser DevTools
3 1 (0.75%) CA Gen
3 1 (0.75%) Charles Proxy
3 1 (0.75%) Eclipse
3 1 (0.75%) Fiddler
3 1 (0.75%) Postman
3 1 (0.75%) SonarQube
3 1 (0.75%) Zephyr
General
1 41 (30.83%) Marketing
2 35 (26.32%) Social Skills
3 27 (20.30%) Finance
4 14 (10.53%) Retail
5 13 (9.77%) Analytical Skills
6 11 (8.27%) Legal
7 10 (7.52%) Organisational Skills
8 5 (3.76%) Presentation Skills
8 5 (3.76%) Publishing
9 4 (3.01%) Pharmaceutical
10 3 (2.26%) Banking
10 3 (2.26%) Electronics
10 3 (2.26%) French Language
10 3 (2.26%) Wearables
11 2 (1.50%) Billing
11 2 (1.50%) Public Speaking
11 2 (1.50%) Spanish Language
12 1 (0.75%) German Language
12 1 (0.75%) Investment Banking
12 1 (0.75%) Norwegian Language
Job Titles
1 16 (12.03%) Consultant
2 11 (8.27%) Analyst
2 11 (8.27%) Developer
3 10 (7.52%) Sales Manager
4 9 (6.77%) Senior
5 8 (6.02%) Lead
6 7 (5.26%) Project Manager
7 6 (4.51%) Designer
8 5 (3.76%) Business Analyst
8 5 (3.76%) Database Engineer
9 4 (3.01%) Architect
9 4 (3.01%) Full-Stack Developer
9 4 (3.01%) Implementation Consultant
9 4 (3.01%) Oracle Database Engineer
9 4 (3.01%) Product Manager
9 4 (3.01%) Products Support Manager
9 4 (3.01%) React Developer
9 4 (3.01%) Support Engineer
9 4 (3.01%) Support Manager
10 3 (2.26%) Payroll Consultant
Libraries, Frameworks & Software Standards
1 4 (3.01%) Laravel
1 4 (3.01%) Oracle GoldenGate
1 4 (3.01%) SAP Basis
1 4 (3.01%) Vue
1 4 (3.01%) XML
2 3 (2.26%) React
3 2 (1.50%) AngularJS
3 2 (1.50%) Enzyme
3 2 (1.50%) Jest
3 2 (1.50%) Node.js
3 2 (1.50%) Unity (Game Engine)
4 1 (0.75%) Apache Avro
4 1 (0.75%) DCOM
4 1 (0.75%) Elastic Stack
4 1 (0.75%) J2EE
4 1 (0.75%) Kafka
4 1 (0.75%) Next.js
4 1 (0.75%) Protocol Buffers
4 1 (0.75%) React Native
4 1 (0.75%) Spring Boot
Miscellaneous
1 13 (9.77%) Social Media
2 12 (9.02%) Marketing Technology
3 10 (7.52%) Onboarding
3 10 (7.52%) Self-Motivation
4 4 (3.01%) Digital Media
4 4 (3.01%) Life Science
5 2 (1.50%) Algorithms
5 2 (1.50%) Augmented Reality
5 2 (1.50%) Digital Signage
5 2 (1.50%) FMCG
5 2 (1.50%) Greenfield Project
5 2 (1.50%) IoT
5 2 (1.50%) Mainframe
5 2 (1.50%) Motion Graphics
5 2 (1.50%) Video on Demand
5 2 (1.50%) Virtual Reality
5 2 (1.50%) Virtual Team
6 1 (0.75%) AI Agents
6 1 (0.75%) Distributed Systems
6 1 (0.75%) Team-Oriented Environment
Operating Systems
1 7 (5.26%) Linux
2 6 (4.51%) Unix
3 4 (3.01%) Windows
4 1 (0.75%) AIX
4 1 (0.75%) Android
4 1 (0.75%) Apple iOS
4 1 (0.75%) Solaris
4 1 (0.75%) zOS
Processes & Methodologies
1 24 (18.05%) Agile
2 20 (15.04%) Analytics
2 20 (15.04%) Problem-Solving
3 18 (13.53%) AI
4 15 (11.28%) Actionable Insight
4 15 (11.28%) Project Management
5 12 (9.02%) Digital Marketing
5 12 (9.02%) Migration
6 11 (8.27%) Stakeholder Engagement
6 11 (8.27%) Storytelling
7 10 (7.52%) Decision-Making
8 9 (6.77%) Project Delivery
9 8 (6.02%) Data Analytics
9 8 (6.02%) Data Migration
9 8 (6.02%) Marketing Strategy
10 7 (5.26%) Ad Operations
10 7 (5.26%) CRM
10 7 (5.26%) Thought Leadership
11 6 (4.51%) Creative Thinking
11 6 (4.51%) Machine Learning
Programming Languages
1 13 (9.77%) SQL
2 12 (9.02%) Python
3 5 (3.76%) JavaScript
3 5 (3.76%) Shell Script
4 4 (3.01%) Java
4 4 (3.01%) Korn
4 4 (3.01%) PHP
4 4 (3.01%) T-SQL
4 4 (3.01%) TypeScript
5 2 (1.50%) PL/SQL
6 1 (0.75%) COBOL
6 1 (0.75%) Go
6 1 (0.75%) PowerShell
Qualifications
1 23 (17.29%) Security Cleared
2 22 (16.54%) SC Cleared
3 13 (9.77%) Degree
4 6 (4.51%) BPSS Clearance
5 4 (3.01%) DBS Check
5 4 (3.01%) PMP
6 3 (2.26%) DV Cleared
6 3 (2.26%) PMI Certification
7 2 (1.50%) Master's Degree
8 1 (0.75%) APMP
8 1 (0.75%) CAPM
8 1 (0.75%) ISTQB
8 1 (0.75%) MBA
8 1 (0.75%) Microsoft Certification
8 1 (0.75%) PRINCE2 Certification
Quality Assurance & Compliance
1 6 (4.51%) QA
2 5 (3.76%) GDPR
3 4 (3.01%) Accessibility
3 4 (3.01%) PERC
4 2 (1.50%) Data Quality
4 2 (1.50%) PMO
5 1 (0.75%) NIST
5 1 (0.75%) SLA
System Software
1 4 (3.01%) Oracle RAC
2 2 (1.50%) vSphere
3 1 (0.75%) Docker
3 1 (0.75%) Virtual Machines
3 1 (0.75%) VMware ESXi
3 1 (0.75%) VMware Infrastructure
Systems Management
1 7 (5.26%) Kubernetes
2 6 (4.51%) Ansible
3 4 (3.01%) Oracle Enterprise Manager
3 4 (3.01%) Oracle RMAN
4 3 (2.26%) Terraform
5 2 (1.50%) HAProxy
5 2 (1.50%) PowerCLI
5 2 (1.50%) Prometheus
5 2 (1.50%) Stealthwatch
5 2 (1.50%) vCenter Server
6 1 (0.75%) Argo
6 1 (0.75%) Control-M
6 1 (0.75%) Grafana
6 1 (0.75%) vRealize
6 1 (0.75%) vRealize Orchestrator
Vendors
1 16 (12.03%) Google
2 12 (9.02%) SAP
3 10 (7.52%) Adobe
3 10 (7.52%) TikTok
4 8 (6.02%) Microsoft
4 8 (6.02%) Oracle
4 8 (6.02%) Salesforce
5 5 (3.76%) Facebook
5 5 (3.76%) Instagram
5 5 (3.76%) Pinterest
5 5 (3.76%) Snapchat
5 5 (3.76%) Tealium
5 5 (3.76%) YouTube
6 4 (3.01%) Pega
7 3 (2.26%) Cisco
7 3 (2.26%) Splunk
7 3 (2.26%) VMware
8 2 (1.50%) Brandwatch
8 2 (1.50%) Infoblox
8 2 (1.50%) NetBase
284 Advertising jobs in England