Period
to 28 November 2021

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 28 November 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK > England
6 months to
28 Nov 2021
Same period 2020 Same period 2019
Rank 487 346 385
Rank change year-on-year -141 +39 -57
Contract jobs citing Advertising 284 180 472
As % of all contract jobs advertised in England 0.41% 0.59% 0.63%
As % of the General category 0.76% 1.12% 1.25%
Number of daily rates quoted 204 156 389
10th Percentile £207 £306 £213
25th Percentile £359 £375 £363
Median daily rate (50th Percentile) £520 £500 £460
Median % change year-on-year +4.00% +8.70% +2.22%
75th Percentile £607 £613 £575
90th Percentile £650 £700 £640
UK median daily rate £500 £475 £450
% change year-on-year +5.26% +5.56% +4.77%
Number of hourly rates quoted 14 1 10
10th Percentile £13.25 " £20.75
25th Percentile £17.32 £32.48 £20.88
Median hourly rate £35.50 £34.95 £30.00
Median % change year-on-year +1.57% +16.50% +76.47%
75th Percentile £45.13 £37.43 £33.00
90th Percentile £48.45 " £38.92
UK median hourly rate £35.50 £16.50 £30.00
% change year-on-year +115.15% -45.00% +76.47%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 37,542 16,069 37,739
As % of all contract IT jobs advertised in England 53.58% 52.98% 50.58%
Number of daily rates quoted 25,951 11,029 24,860
10th Percentile £306 £275 £256
25th Percentile £413 £375 £367
Median daily rate (50th Percentile) £525 £485 £475
Median % change year-on-year +8.25% +2.11% -
75th Percentile £638 £600 £575
90th Percentile £725 £700 £675
UK median daily rate £525 £475 £475
% change year-on-year +10.53% - +2.15%
Number of hourly rates quoted 1,263 606 1,350
10th Percentile £12.25 £11.75 £11.25
25th Percentile £13.25 £15.00 £14.00
Median hourly rate £19.00 £22.50 £18.70
Median % change year-on-year -15.56% +20.32% +1.08%
75th Percentile £42.60 £43.75 £37.50
90th Percentile £57.40 £52.63 £50.00
UK median hourly rate £19.43 £22.50 £18.90
% change year-on-year -13.67% +19.05% +5.00%

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a proportion of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Advertising in England.

Daily rate trend for Advertising in England

Advertising
Daily Rate Histogram in England

Daily rate distribution for jobs citing Advertising in England over the 6 months to 28 November 2021.

Daily rate histogram for Advertising in England

Advertising
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Advertising in England.

Hourly rate trend for Advertising in England

Advertising
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Advertising in England over the 6 months to 28 November 2021.

Hourly rate histogram for Advertising in England

Advertising
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the England region over the 6 months to 28 November 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -151 193 £520 +4.00% 137
South East -76 24 £500 +25.00% 38
North of England -64 16 £493 +27.16% 41
Midlands -64 15 £550 +37.50% 34
West Midlands -52 12 £560 +72.31% 23
North West -54 10 £550 +37.50% 19
East of England -46 6 - - 30
South West -46 5 £350 - 12
Yorkshire - 5 £486 - 10
East Midlands -31 3 £385 -3.75% 11
North East -10 1 £250 -4.76% 12
Advertising
UK

For the 6 months to 28 November 2021, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Advertising.

1 93 (32.75%) Agile Software Development
2 70 (24.65%) Marketing
3 63 (22.18%) Finance
3 63 (22.18%) Social Skills
4 48 (16.90%) Azure
5 45 (15.85%) SQL
6 42 (14.79%) Microsoft
7 37 (13.03%) Analytics
8 35 (12.32%) Stakeholder Management
9 33 (11.62%) Analytical Skills
10 31 (10.92%) DevOps
11 28 (9.86%) Degree
12 27 (9.51%) Retail
13 25 (8.80%) HTML
13 25 (8.80%) JavaScript
14 23 (8.10%) E-Commerce
14 23 (8.10%) Google
15 22 (7.75%) Microsoft Excel
16 21 (7.39%) CSS
16 21 (7.39%) Project Management
16 21 (7.39%) Scrum
17 20 (7.04%) Salesforce.com
17 20 (7.04%) Social Media
18 19 (6.69%) Adobe
18 19 (6.69%) Business Intelligence
18 19 (6.69%) Migration
18 19 (6.69%) Power Platform
19 17 (5.99%) Problem-Solving
19 17 (5.99%) Power BI
19 17 (5.99%) Digital Marketing

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (2.11%) Confluence
2 4 (1.41%) CMS
2 4 (1.41%) SharePoint
3 2 (0.70%) WordPress
4 1 (0.35%) Apache
4 1 (0.35%) Apache Spark
4 1 (0.35%) Drupal
4 1 (0.35%) Elasticsearch
4 1 (0.35%) IIS
4 1 (0.35%) JBoss
4 1 (0.35%) Mule
4 1 (0.35%) Red Hat Fuse
4 1 (0.35%) SAS
4 1 (0.35%) WebLogic
Applications
1 22 (7.75%) Microsoft Excel
2 11 (3.87%) Microsoft PowerPoint
3 7 (2.46%) Microsoft Office
4 5 (1.76%) Photoshop
5 2 (0.70%) Adobe Illustrator
6 1 (0.35%) 3ds Max
6 1 (0.35%) Adobe After Effects
6 1 (0.35%) Adobe Creative Suite
6 1 (0.35%) Adobe Premiere
6 1 (0.35%) Adobe XD
6 1 (0.35%) Final Cut Pro
6 1 (0.35%) Maya
6 1 (0.35%) MS Visio
6 1 (0.35%) Sketch
6 1 (0.35%) Spreadsheet
6 1 (0.35%) SPSS
6 1 (0.35%) ZBrush
Business Applications
1 3 (1.06%) Elite 3E
1 3 (1.06%) Salesforce.com CRM
2 2 (0.70%) Eloqua
2 2 (0.70%) Maximo
2 2 (0.70%) Payment Gateway
2 2 (0.70%) Primavera
2 2 (0.70%) Sprinklr
3 1 (0.35%) IBM Planning Analytics
3 1 (0.35%) Magento
3 1 (0.35%) Oracle Payroll
3 1 (0.35%) SAP S/4HANA
Cloud Services
1 48 (16.90%) Azure
2 19 (6.69%) Power Platform
3 10 (3.52%) Adobe Analytics
3 10 (3.52%) AWS
4 9 (3.17%) Microsoft 365
5 8 (2.82%) SaaS
6 6 (2.11%) GCP
7 4 (1.41%) Dynamics 365
7 4 (1.41%) Google Analytics
7 4 (1.41%) Serverless
8 3 (1.06%) AppsFlyer
8 3 (1.06%) Azure Active Directory
8 3 (1.06%) Azure Synapse Analytics
8 3 (1.06%) iPaaS
8 3 (1.06%) Power Automate
8 3 (1.06%) PowerApps
8 3 (1.06%) Salesforce Sales Cloud
8 3 (1.06%) Smartsheet
9 2 (0.70%) Azure Logic Apps
9 2 (0.70%) Azure Service Bus
Communications & Networking
1 6 (2.11%) HTTP
2 5 (1.76%) SMS
3 4 (1.41%) Internet
4 2 (0.70%) SAN
4 2 (0.70%) VPN
5 1 (0.35%) 2G
5 1 (0.35%) 3G
5 1 (0.35%) Ethernet
5 1 (0.35%) Firewall
5 1 (0.35%) FTP
5 1 (0.35%) HTTPS
5 1 (0.35%) IPv4
5 1 (0.35%) IPv6
5 1 (0.35%) LAN
5 1 (0.35%) SMTP
5 1 (0.35%) SSH
5 1 (0.35%) TCP/IP
5 1 (0.35%) WAN
5 1 (0.35%) Wi-Fi
5 1 (0.35%) Wireless
Database & Business Intelligence
1 17 (5.99%) Power BI
2 15 (5.28%) Tableau
3 12 (4.23%) Data Warehouse
4 10 (3.52%) SQL Server
5 7 (2.46%) MySQL
6 4 (1.41%) Azure SQL Database
6 4 (1.41%) Big Data
6 4 (1.41%) Data Lake
7 3 (1.06%) Apache Cassandra
7 3 (1.06%) Azure SQL Data Warehouse
7 3 (1.06%) NoSQL
8 2 (0.70%) Amazon Athena
8 2 (0.70%) Amazon Redshift
8 2 (0.70%) BigQuery
8 2 (0.70%) Microsoft Analysis Services
8 2 (0.70%) MongoDB
8 2 (0.70%) PostgreSQL
8 2 (0.70%) PowerPivot
8 2 (0.70%) Relational Database
9 1 (0.35%) Aerospike
Development Applications
1 14 (4.93%) JIRA
2 4 (1.41%) Git (software)
3 2 (0.70%) Bitbucket
3 2 (0.70%) Cucumber
3 2 (0.70%) Jenkins
3 2 (0.70%) JMeter
3 2 (0.70%) Maven
3 2 (0.70%) Mercurial
4 1 (0.35%) Dreamweaver
4 1 (0.35%) JUnit
4 1 (0.35%) minitest
4 1 (0.35%) Mockito
4 1 (0.35%) Pa11y
4 1 (0.35%) RSpec
4 1 (0.35%) Selenium
4 1 (0.35%) Subversion
4 1 (0.35%) TeamCity
General
1 70 (24.65%) Marketing
2 63 (22.18%) Finance
2 63 (22.18%) Social Skills
3 33 (11.62%) Analytical Skills
4 27 (9.51%) Retail
5 15 (5.28%) Organisational Skills
6 11 (3.87%) Banking
7 10 (3.52%) Billing
7 10 (3.52%) Investment Banking
8 9 (3.17%) Influencing Skills
9 8 (2.82%) Public Sector
10 7 (2.46%) Documentation Skills
10 7 (2.46%) Games
10 7 (2.46%) Legal
11 6 (2.11%) Publishing
12 5 (1.76%) Law
13 4 (1.41%) Telecoms
14 3 (1.06%) Automotive
14 3 (1.06%) Music Industry
14 3 (1.06%) Presentation Skills
Job Titles
1 47 (16.55%) Analyst
2 34 (11.97%) Developer
3 28 (9.86%) Business Analyst
4 24 (8.45%) Architect
5 21 (7.39%) Marketing Manager
6 16 (5.63%) Agile Coach
7 13 (4.58%) Azure Engineer
8 12 (4.23%) Consultant
8 12 (4.23%) Solutions Architect
9 10 (3.52%) DevOps Engineer
9 10 (3.52%) Technical Analyst
9 10 (3.52%) Technical Business Analyst
10 9 (3.17%) Azure DevOps
10 9 (3.17%) Azure DevOps Engineer
10 9 (3.17%) Designer
11 8 (2.82%) Senior Manager
12 7 (2.46%) Account Manager
12 7 (2.46%) Data Engineer
12 7 (2.46%) Digital Marketing Manager
12 7 (2.46%) Enterprise Architect
Libraries, Frameworks & Software Standards
1 25 (8.80%) HTML
2 21 (7.39%) CSS
3 9 (3.17%) JSON
3 9 (3.17%) React
4 8 (2.82%) .NET
4 8 (2.82%) REST
5 7 (2.46%) ARM Templates
5 7 (2.46%) Node.js
6 5 (1.76%) ASP.NET
6 5 (1.76%) Spring
7 4 (1.41%) AngularJS
7 4 (1.41%) jQuery
7 4 (1.41%) RESTful
7 4 (1.41%) Web Services
7 4 (1.41%) XML
8 3 (1.06%) CSS3
8 3 (1.06%) HTML5
9 2 (0.70%) Django
9 2 (0.70%) Middleware
9 2 (0.70%) Sass
Miscellaneous
1 20 (7.04%) Social Media
2 16 (5.63%) Self-Motivation
2 16 (5.63%) User Experience
3 12 (4.23%) Marketing Technology
4 6 (2.11%) Digital Media
5 5 (1.76%) Algorithms
5 5 (1.76%) Mobile App
6 4 (1.41%) Animation
6 4 (1.41%) Data Centre
6 4 (1.41%) Renewable Energy
7 3 (1.06%) Credit Risk
7 3 (1.06%) Data Structures
8 2 (0.70%) Fixed Income
8 2 (0.70%) Greenfield Project
8 2 (0.70%) Legacy Systems
8 2 (0.70%) Management Information System
8 2 (0.70%) Public Cloud
9 1 (0.35%) Mobile Games
9 1 (0.35%) Online Games
9 1 (0.35%) W3C
Operating Systems
1 10 (3.52%) Windows
2 8 (2.82%) Linux
3 6 (2.11%) Apple iOS
4 5 (1.76%) Android
5 4 (1.41%) Windows Server
6 3 (1.06%) Mac OS X
7 2 (0.70%) Unix
7 2 (0.70%) Windows 10
8 1 (0.35%) Red Hat Enterprise Linux
8 1 (0.35%) Windows 7
8 1 (0.35%) Windows Server 2012
8 1 (0.35%) Windows Server 2016
8 1 (0.35%) Windows Server 2019
Processes & Methodologies
1 93 (32.75%) Agile Software Development
2 37 (13.03%) Analytics
3 35 (12.32%) Stakeholder Management
4 31 (10.92%) DevOps
5 23 (8.10%) E-Commerce
6 21 (7.39%) Project Management
6 21 (7.39%) Scrum
7 19 (6.69%) Business Intelligence
7 19 (6.69%) Migration
8 17 (5.99%) Digital Marketing
8 17 (5.99%) Problem-Solving
9 16 (5.63%) Agile Coaching
9 16 (5.63%) Collaborative Working
9 16 (5.63%) Data Modelling
10 15 (5.28%) Coaching
10 15 (5.28%) Waterfall
11 14 (4.93%) Marketing Strategy
12 13 (4.58%) Decision-Making
12 13 (4.58%) Project Delivery
13 12 (4.23%) User Stories
Programming Languages
1 45 (15.85%) SQL
2 25 (8.80%) JavaScript
3 13 (4.58%) C#
4 11 (3.87%) Java
4 11 (3.87%) Python
5 7 (2.46%) R
6 5 (1.76%) PHP
6 5 (1.76%) VB
6 5 (1.76%) VBA
7 4 (1.41%) TypeScript
8 3 (1.06%) ES6
8 3 (1.06%) PowerShell
8 3 (1.06%) Scala
9 2 (0.70%) C
9 2 (0.70%) C++
9 2 (0.70%) Data Analysis Expressions (DAX)
9 2 (0.70%) Go
9 2 (0.70%) Java 8
9 2 (0.70%) Ruby
10 1 (0.35%) PL/SQL
Qualifications
1 28 (9.86%) Degree
2 12 (4.23%) Security Cleared
3 11 (3.87%) SC Cleared
4 6 (2.11%) DV Cleared
5 3 (1.06%) Master's Degree
5 3 (1.06%) MBA
6 2 (0.70%) Numerate Degree
6 2 (0.70%) TOGAF Certification
7 1 (0.35%) ACCA
7 1 (0.35%) BPSS Clearance
7 1 (0.35%) CIMA
7 1 (0.35%) Computer Science Degree
7 1 (0.35%) ISEB
7 1 (0.35%) ITIL Certification
7 1 (0.35%) PMI Certification
7 1 (0.35%) PMP
Quality Assurance & Compliance
1 12 (4.23%) QA
2 7 (2.46%) GDPR
3 5 (1.76%) Accessibility
4 3 (1.06%) Data Quality
4 3 (1.06%) ITGC
4 3 (1.06%) PMO
5 2 (0.70%) Actionable Recommendations
5 2 (0.70%) PCI DSS
5 2 (0.70%) PSD2
5 2 (0.70%) SLA
6 1 (0.35%) GAAP
6 1 (0.35%) IFRS
6 1 (0.35%) ISO 22301
6 1 (0.35%) ISO 31000
6 1 (0.35%) WCAG
System Software
1 9 (3.17%) Active Directory
2 3 (1.06%) Docker
2 3 (1.06%) VMware Infrastructure
3 1 (0.35%) Hyper-V
3 1 (0.35%) KVM
3 1 (0.35%) LXC
3 1 (0.35%) Virtual Desktop
3 1 (0.35%) Virtual Machines
Systems Management
1 9 (3.17%) Terraform
2 2 (0.70%) Ansible
2 2 (0.70%) Jamf Pro
2 2 (0.70%) NetBackup
3 1 (0.35%) Kibana
3 1 (0.35%) Kubernetes
3 1 (0.35%) logstash
3 1 (0.35%) Opscode Chef
3 1 (0.35%) Proxmox
3 1 (0.35%) Puppet
3 1 (0.35%) SCCM
Vendors
1 42 (14.79%) Microsoft
2 23 (8.10%) Google
3 20 (7.04%) Salesforce.com
4 19 (6.69%) Adobe
5 6 (2.11%) Oracle
5 6 (2.11%) Salesforce Marketing Cloud
6 5 (1.76%) VMware
7 4 (1.41%) Facebook
7 4 (1.41%) Marketo
7 4 (1.41%) ServiceNow
8 3 (1.06%) Aderant
8 3 (1.06%) Apple
8 3 (1.06%) Cisco
8 3 (1.06%) SAP
8 3 (1.06%) Sun
9 2 (0.70%) Databricks
9 2 (0.70%) HP
9 2 (0.70%) MicroStrategy
9 2 (0.70%) Pardot
9 2 (0.70%) YouTube