Period
to 18 November 2017

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 18 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK > England
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 276 216 256
Rank change year-on-year -60 +40 -25
Contract jobs citing Advertising 854 1219 1005
As % of all contract IT jobs advertised in England 0.91% 1.24% 0.96%
As % of the General category 2.29% 3.40% 2.42%
Number of daily rates quoted 602 963 751
England median daily rate £425 £400 £388
Median daily rate % change year-on-year +6.25% +3.23% -3.13%
10th Percentile £215 £226 £250
90th Percentile £588 £575 £575
UK median daily rate £425 £400 £388
% change year-on-year +6.25% +3.23% -3.13%
Number of hourly rates quoted 14 34 33
England median hourly rate £18.50 £18.75 £19.03
Median hourly rate % change year-on-year -1.33% -1.47% -15.42%
10th Percentile £10.55 £15.00 £14.50
90th Percentile £30.75 £36.50 £34.00
UK median hourly rate £15.99 £18.75 £19.03
% change year-on-year -14.75% -1.47% -15.42%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 37271 35824 41577
As % of all contract IT jobs advertised in England 39.70% 36.50% 39.59%
Number of daily rates quoted 24988 24110 27133
England median daily rate £475 £450 £433
Median daily rate % change year-on-year +5.56% +4.05% +1.76%
10th Percentile £280 £263 £263
90th Percentile £675 £638 £635
UK median daily rate £467 £450 £425
% change year-on-year +3.78% +5.88% -
Number of hourly rates quoted 812 881 1120
England median hourly rate £25.31 £24.50 £24.54
Median hourly rate % change year-on-year +3.31% -0.16% +13.98%
10th Percentile £12.07 £11.25 £11.73
90th Percentile £47.83 £47.00 £47.72
UK median hourly rate £25.00 £25.00 £25.00

Advertising
Job Vacancy Trend in England

Job postings citing Advertising as a percentage of all IT jobs advertised in England.

Job vacancy trend for Advertising in England

Advertising
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in England.

Contractor daily rate trend for Advertising in England

Advertising
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Advertising in England over the 6 months to 18 November 2017.

Contractor daily rate histogram for Advertising in England

Advertising
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in England.

Contractor hourly rate trend for Advertising in England

Advertising
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Advertising in England over the 6 months to 18 November 2017.

Contractor hourly rate histogram for Advertising in England

Advertising
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the England region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -35 549 £450 +5.88% 75
South East +7 135 £400 +14.29% 29
Midlands -54 51 £438 +9.38% 6
North of England -46 49 £400 - 27
East of England -71 43 £425 +13.33% 17
West Midlands -27 29 £431 +7.81% 2
North West -21 24 £406 +1.44% 18
South West -25 24 £269 -23.21% 6
East Midlands -20 22 £440 +21.38% 4
Yorkshire -47 13 £413 +3.13% 6
North East +60 12 £400 +14.29% 3
Advertising
UK

For the 6 months to 18 November 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Advertising.

1 250 (29.27%) Microsoft
2 238 (27.87%) Finance
3 187 (21.90%) Marketing
4 154 (18.03%) Agile Software Development
5 121 (14.17%) .NET
6 119 (13.93%) Stakeholder Management
7 117 (13.70%) JavaScript
8 109 (12.76%) C#
9 102 (11.94%) SQL
10 101 (11.83%) HTML
11 98 (11.48%) CRM
12 93 (10.89%) CSS
13 81 (9.48%) Project Management
14 78 (9.13%) SharePoint
15 75 (8.78%) Dynamics CRM
16 68 (7.96%) Java
17 66 (7.73%) Analytical Skills
18 64 (7.49%) TDD
19 60 (7.03%) Migration
19 60 (7.03%) Windows
19 60 (7.03%) Analytics
20 59 (6.91%) ERP
21 56 (6.56%) Office 365
22 55 (6.44%) Degree
23 54 (6.32%) SQL Server
24 53 (6.21%) Microsoft Office
25 48 (5.62%) Google
26 46 (5.39%) MVC
27 45 (5.27%) ASP.NET
27 45 (5.27%) Active Directory

Advertising
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 78 (9.13%) SharePoint
2 28 (3.28%) SharePoint 2013
3 26 (3.04%) CMS
4 16 (1.87%) WordPress
5 15 (1.76%) BizTalk Server
6 11 (1.29%) SharePoint 2010
7 8 (0.94%) MS Exchange
8 7 (0.82%) Drupal
9 6 (0.70%) Apache Spark
9 6 (0.70%) IIS
9 6 (0.70%) SAS
10 5 (0.59%) Apache
10 5 (0.59%) Confluence
10 5 (0.59%) MS Project Server
10 5 (0.59%) Sitecore CMS
11 4 (0.47%) EPiServer
11 4 (0.47%) nginx
11 4 (0.47%) Umbraco
12 3 (0.35%) NServiceBus
13 2 (0.23%) Adobe Experience Manager
Applications
1 53 (6.21%) Microsoft Office
2 44 (5.15%) Microsoft Excel
3 33 (3.86%) Microsoft Project
4 26 (3.04%) Microsoft PowerPoint
5 17 (1.99%) MS Visio
6 9 (1.05%) InVision
7 7 (0.82%) Photoshop
8 5 (0.59%) Spreadsheet
9 4 (0.47%) Adobe Illustrator
10 3 (0.35%) Adobe After Effects
10 3 (0.35%) Adobe Creative Suite
11 2 (0.23%) InfoPath
11 2 (0.23%) UXPin
12 1 (0.12%) Adobe Premiere
12 1 (0.12%) CINEMA 4D
12 1 (0.12%) EViews
12 1 (0.12%) HipChat
Business Applications
1 75 (8.78%) Dynamics CRM
2 22 (2.58%) Dynamics AX
3 17 (1.99%) SAP Business One
4 15 (1.76%) Sage X3
5 10 (1.17%) Sage 200
5 10 (1.17%) Unit4 Business World
6 7 (0.82%) Magento
6 7 (0.82%) Sage 50
7 6 (0.70%) Dynamics NAV
7 6 (0.70%) Infor M3
7 6 (0.70%) NetSuite
7 6 (0.70%) OpenText VIM for SAP
7 6 (0.70%) SAP ERP
8 4 (0.47%) Eloqua
8 4 (0.47%) SAP CO
8 4 (0.47%) SAP FI
8 4 (0.47%) SAP FI/CO
9 3 (0.35%) Eikon
10 2 (0.23%) Oracle EBS R12
10 2 (0.23%) SAP Business ByDesign
Cloud Services
1 56 (6.56%) Office 365
2 45 (5.27%) Amazon AWS
3 37 (4.33%) Microsoft Azure
4 35 (4.10%) Dynamics 365
5 20 (2.34%) Google Analytics
6 14 (1.64%) PaaS
7 13 (1.52%) Cloud Computing
7 13 (1.52%) IaaS
8 12 (1.41%) Azure Active Directory
9 8 (0.94%) AdWords
9 8 (0.94%) Google Cloud Platform
10 6 (0.70%) SaaS
11 5 (0.59%) GitHub
11 5 (0.59%) npm
12 3 (0.35%) Adobe Analytics
12 3 (0.35%) Lucidchart
12 3 (0.35%) OneDrive
12 3 (0.35%) Yammer
13 2 (0.23%) Heroku
13 2 (0.23%) SuccessFactors
Communications & Networking
1 22 (2.58%) Internet
2 13 (1.52%) HTTP
3 11 (1.29%) TCP/IP
3 11 (1.29%) VPN
4 10 (1.17%) DNS
5 9 (1.05%) Intranet
5 9 (1.05%) WAN
6 7 (0.82%) Skype
7 5 (0.59%) MPLS
8 4 (0.47%) Firewall
8 4 (0.47%) SAN
9 3 (0.35%) DHCP
10 2 (0.23%) ADSL
10 2 (0.23%) BGP
10 2 (0.23%) Broadband
10 2 (0.23%) Cisco ASA
10 2 (0.23%) DWDM
10 2 (0.23%) Ethernet
10 2 (0.23%) OSPF
11 1 (0.12%) iSCSI
Database & Business Intelligence
1 54 (6.32%) SQL Server
2 29 (3.40%) NoSQL
3 28 (3.28%) SQL Server Integration Services
4 23 (2.69%) MongoDB
5 20 (2.34%) MySQL
6 18 (2.11%) SQL Server Reporting Services
7 15 (1.76%) Big Data
7 15 (1.76%) Data Warehouse
8 13 (1.52%) BusinessObjects
9 11 (1.29%) Apache Cassandra
9 11 (1.29%) Couchbase
9 11 (1.29%) Crystal Reports
9 11 (1.29%) Relational Database
9 11 (1.29%) SAP BW
10 10 (1.17%) BusinessObjects Business Intelligence
11 7 (0.82%) SQL Server 2008
12 6 (0.70%) SQL Server 2014
13 5 (0.59%) Hadoop
14 4 (0.47%) SQL Server 2012
14 4 (0.47%) SQL Server Analysis Services
Development Applications
1 38 (4.45%) Git (software)
2 19 (2.22%) JIRA
3 17 (1.99%) Jenkins
3 17 (1.99%) Selenium
4 15 (1.76%) Visual Studio
5 14 (1.64%) Team Foundation Server
6 11 (1.29%) Cucumber
7 9 (1.05%) Bower
8 8 (0.94%) JUnit
8 8 (0.94%) WebDriver
9 7 (0.82%) Grunt
9 7 (0.82%) gulp
9 7 (0.82%) Karma Test Runner
9 7 (0.82%) Subversion
9 7 (0.82%) TeamCity
9 7 (0.82%) TestNG
10 6 (0.70%) NUnit
11 5 (0.59%) Calabash
12 4 (0.47%) Bitbucket
12 4 (0.47%) Jasmine
General
1 238 (27.87%) Finance
2 187 (21.90%) Marketing
3 40 (4.68%) Banking
4 32 (3.75%) Retail
5 29 (3.40%) Automotive
6 20 (2.34%) Manufacturing
7 14 (1.64%) Telecoms
8 12 (1.41%) German Language
8 12 (1.41%) Italian Language
9 11 (1.29%) Front Office
10 10 (1.17%) Legal
11 8 (0.94%) Publishing
11 8 (0.94%) Spanish Language
12 7 (0.82%) Investment Banking
13 6 (0.70%) Games
14 5 (0.59%) Back Office
14 5 (0.59%) French Language
15 4 (0.47%) Billing
16 3 (0.35%) Electronics
17 1 (0.12%) General Ledger
Job Titles
1 224 (26.23%) Developer
2 117 (13.70%) Analyst
3 85 (9.95%) Project Manager
4 83 (9.72%) Consultant
5 56 (6.56%) Business Analyst
6 35 (4.10%) Architect
7 29 (3.40%) .NET Developer
7 29 (3.40%) SharePoint Developer
8 26 (3.04%) Senior Manager
9 22 (2.58%) Administrator
9 22 (2.58%) Front End Developer (Client-Side Developer)
10 20 (2.34%) Junior
11 19 (2.22%) Microsoft Developer
12 18 (2.11%) CRM Developer
12 18 (2.11%) Designer
12 18 (2.11%) Java Developer
13 17 (1.99%) Dynamics CRM Developer
14 14 (1.64%) Full Stack Developer
14 14 (1.64%) Solutions Architect
14 14 (1.64%) Tester
Libraries, Frameworks & Software Standards
1 121 (14.17%) .NET
2 101 (11.83%) HTML
3 93 (10.89%) CSS
4 45 (5.27%) ASP.NET
5 41 (4.80%) Node.js
6 39 (4.57%) jQuery
7 36 (4.22%) HTML5
8 35 (4.10%) RESTful
9 32 (3.75%) AngularJS
10 30 (3.51%) XML
11 29 (3.40%) ASP.NET Web API
11 29 (3.40%) Web Services
12 25 (2.93%) CSS3
12 25 (2.93%) React
13 21 (2.46%) JSON
14 20 (2.34%) ASP.NET MVC
15 19 (2.22%) COM
16 18 (2.11%) .NET Framework
17 16 (1.87%) Kafka
17 16 (1.87%) REST
Miscellaneous
1 66 (7.73%) Analytical Skills
2 42 (4.92%) User Experience
3 37 (4.33%) Social Media
4 24 (2.81%) Greenfield Project
5 23 (2.69%) Mobile App
6 20 (2.34%) Computer Science
7 15 (1.76%) Data Structures
8 10 (1.17%) PMI
9 8 (0.94%) Blackberry
9 8 (0.94%) Management Information System
10 7 (0.82%) Animation
10 7 (0.82%) Fintech
10 7 (0.82%) Photography
11 6 (0.70%) Algorithms
11 6 (0.70%) Data Centre
11 6 (0.70%) Digital Media
11 6 (0.70%) FMCG
12 5 (0.59%) Blog
13 4 (0.47%) iPad
13 4 (0.47%) New Media
Operating Systems
1 60 (7.03%) Windows
2 33 (3.86%) Linux
3 25 (2.93%) Android
4 23 (2.69%) Windows Server
5 18 (2.11%) Windows Server 2012
6 17 (1.99%) Apple iOS
6 17 (1.99%) Windows 7
7 15 (1.76%) Windows 10
8 14 (1.64%) Windows Server 2008
9 13 (1.52%) Unix
10 5 (0.59%) Red Hat Enterprise Linux
11 4 (0.47%) Windows Server 2003
12 3 (0.35%) CentOS
12 3 (0.35%) Solaris
12 3 (0.35%) zOS
13 2 (0.23%) Mac OS
13 2 (0.23%) Mac OS X
14 1 (0.12%) Oracle Linux
14 1 (0.12%) Ubuntu
14 1 (0.12%) Windows XP
Processes & Methodologies
1 154 (18.03%) Agile Software Development
2 119 (13.93%) Stakeholder Management
3 98 (11.48%) CRM
4 81 (9.48%) Project Management
5 64 (7.49%) TDD
6 60 (7.03%) Analytics
6 60 (7.03%) Migration
7 59 (6.91%) ERP
8 46 (5.39%) MVC
9 42 (4.92%) OO
10 41 (4.80%) ITIL
11 40 (4.68%) Scrum
12 38 (4.45%) Business Intelligence
13 35 (4.10%) Continuous Integration
13 35 (4.10%) DevOps
14 34 (3.98%) BDD
14 34 (3.98%) Business Analysis
14 34 (3.98%) Web Development
15 33 (3.86%) PRINCE2
16 30 (3.51%) Front End Development
Programming Languages
1 117 (13.70%) JavaScript
2 109 (12.76%) C#
3 102 (11.94%) SQL
4 68 (7.96%) Java
5 33 (3.86%) Python
6 25 (2.93%) PHP
7 21 (2.46%) PowerShell
8 16 (1.87%) T-SQL
9 13 (1.52%) Apple Swift
9 13 (1.52%) Objective-C
9 13 (1.52%) Scala
10 12 (1.41%) C++
11 11 (1.29%) C
12 10 (1.17%) TypeScript
13 9 (1.05%) R
14 8 (0.94%) Ruby
15 7 (0.82%) VB.NET
16 4 (0.47%) Apex Code
16 4 (0.47%) ES6
16 4 (0.47%) X++
Qualifications
1 55 (6.44%) Degree
2 17 (1.99%) PMP
3 16 (1.87%) Computer Science Degree
4 14 (1.64%) ITIL Certification
5 13 (1.52%) PMI Certification
6 12 (1.41%) Microsoft Certification
6 12 (1.41%) PRINCE2 Certification
7 7 (0.82%) MCSA
7 7 (0.82%) MCSE
7 7 (0.82%) Security Cleared
8 6 (0.70%) Cisco Certification
9 5 (0.59%) CCNA
10 4 (0.47%) SC Cleared
11 3 (0.35%) CCNP
11 3 (0.35%) ISEB
11 3 (0.35%) ITIL Foundation Certificate
11 3 (0.35%) RHCE
11 3 (0.35%) VCP5
11 3 (0.35%) VMware Certified Professional (VCP)
12 2 (0.23%) Numerate Degree
Quality Assurance & Compliance
1 21 (2.46%) PMO
2 19 (2.22%) QA
3 18 (2.11%) GDPR
4 14 (1.64%) SLA
5 4 (0.47%) PSD2
6 3 (0.35%) ISO/IEC 27001
6 3 (0.35%) P3O
7 2 (0.23%) MiFID
8 1 (0.12%) Basel III
8 1 (0.12%) Data Quality
8 1 (0.12%) Dodd-Frank
8 1 (0.12%) EMIR
8 1 (0.12%) FATCA
8 1 (0.12%) HL7
8 1 (0.12%) IFRS
System Software
1 45 (5.27%) Active Directory
2 21 (2.46%) Docker
3 9 (1.05%) VMware Infrastructure
4 8 (0.94%) VMware ESXi
5 4 (0.47%) vSphere
6 2 (0.23%) BitLocker
6 2 (0.23%) Firmware
6 2 (0.23%) Time Sharing Option
6 2 (0.23%) Virtual Machines
6 2 (0.23%) XenApp
7 1 (0.12%) Hyper-V
7 1 (0.12%) ISA Server
7 1 (0.12%) Microsoft App-V
7 1 (0.12%) NFS
7 1 (0.12%) Virtual Desktop
7 1 (0.12%) Virtual Servers
Systems Management
1 8 (0.94%) SCCM
2 7 (0.82%) DameWare
3 5 (0.59%) Kubernetes
3 5 (0.59%) Systems Management Server (SMS)
3 5 (0.59%) Terraform
4 4 (0.47%) Opscode Chef
5 3 (0.35%) Ansible
5 3 (0.35%) Microsoft Intune
5 3 (0.35%) NetBackup
5 3 (0.35%) Puppet
6 2 (0.23%) Packer
6 2 (0.23%) TeamSite
7 1 (0.12%) Docker Swarm
7 1 (0.12%) Forefront Identity Manager
7 1 (0.12%) FortiGate
7 1 (0.12%) HP Quality Center
7 1 (0.12%) Marathon
7 1 (0.12%) Red Hat Satellite
7 1 (0.12%) vCenter Server
7 1 (0.12%) vMotion
Vendors
1 250 (29.27%) Microsoft
2 48 (5.62%) Google
3 44 (5.15%) SAP
4 27 (3.16%) Sage
5 26 (3.04%) Oracle
5 26 (3.04%) VMware
6 24 (2.81%) Citrix
7 19 (2.22%) Adobe
8 16 (1.87%) Sitecore
9 14 (1.64%) Apple
10 11 (1.29%) Tableau
11 10 (1.17%) Ariba
11 10 (1.17%) Cisco
11 10 (1.17%) Salesforce.com
12 8 (0.94%) Epicor
12 8 (0.94%) IBM
12 8 (0.94%) Nintex
13 7 (0.82%) Bloomberg
13 7 (0.82%) OpenText
13 7 (0.82%) Reuters