Storytelling Contract Job Trends in the Midlands

Storytelling
England > Midlands

The table below provides summary statistics and contractor rates for jobs advertised in the Midlands requiring Storytelling skills. It covers contract job vacancies from the 6 months leading up to 20 October 2025, with comparisons to the same periods in the previous two years.

6 months to
20 Oct 2025
Same period 2024 Same period 2023
Rank 147 - 146
Rank change year-on-year - - +48
Contract jobs citing Storytelling 7 0 3
As % of all contract jobs in the Midlands 0.25% - 0.10%
As % of the Processes & Methodologies category 0.28% - 0.12%
Number of daily rates quoted 3 0 0
10th Percentile £470 - -
25th Percentile £491 - -
Median daily rate (50th Percentile) £550 - -
75th Percentile £594 - -
90th Percentile £605 - -
England median daily rate £525 £500 £527
% change year-on-year +5.00% -5.03% -14.91%
Number of hourly rates quoted 0 0 2
10th Percentile - - -
25th Percentile - - £40.75
Median hourly rate - - £41.50
75th Percentile - - £42.25
90th Percentile - - -
England median hourly rate £49.50 £42.50 £41.50
% change year-on-year +16.47% +2.41% +19.12%

All Process and Methodology Skills
Midlands

Storytelling falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the Midlands.

Contract vacancies with a requirement for process or methodology skills 2,491 2,223 2,449
As % of all contract IT jobs advertised in the Midlands 89.25% 83.48% 84.86%
Number of daily rates quoted 1,610 1,401 1,691
10th Percentile £250 £255 £249
25th Percentile £363 £373 £375
Median daily rate (50th Percentile) £475 £500 £490
Median % change year-on-year -5.00% +2.04% -1.01%
75th Percentile £575 £600 £600
90th Percentile £667 £688 £700
England median daily rate £510 £525 £550
% change year-on-year -2.86% -4.55% -
Number of hourly rates quoted 201 67 109
10th Percentile £14.00 £14.68 £13.94
25th Percentile £17.69 £17.00 £17.50
Median hourly rate £21.30 £23.60 £27.50
Median % change year-on-year -9.75% -14.18% +56.61%
75th Percentile £26.51 £37.34 £51.50
90th Percentile £40.46 £53.50 £67.75
England median hourly rate £25.15 £41.50 £44.50
% change year-on-year -39.40% -6.74% +27.14%

Storytelling
Job Vacancy Trend in the Midlands

Historical trend showing the proportion of contract IT job postings citing Storytelling relative to all contract IT jobs advertised in the Midlands.

Storytelling job vacancy trend in the Midlands

Storytelling
Daily Rate Trend in the Midlands

Contractor daily rate distribution trend for jobs in the Midlands citing Storytelling.

Contractor daily rate distribution trend for jobs in the Midlands citing Storytelling

Storytelling
Contract Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Storytelling within the Midlands region over the 6 months to 20 October 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
West Midlands - 5 £550 - 8
East Midlands - 2 £519 - 14
Storytelling
England

Storytelling
Co-Occurring Skills & Capabilities in the Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (14.29%) SAS
Cloud Services
1 1 (14.29%) Amazon Bedrock
1 1 (14.29%) Amazon EventBridge
1 1 (14.29%) Amazon Neptune
1 1 (14.29%) Amazon SageMaker
1 1 (14.29%) AWS
1 1 (14.29%) Azure
1 1 (14.29%) GCP
1 1 (14.29%) Google Gemini
1 1 (14.29%) Power Platform
1 1 (14.29%) Vertex AI
Database & Business Intelligence
1 1 (14.29%) BigQuery
1 1 (14.29%) Data Warehouse
1 1 (14.29%) Pentaho
1 1 (14.29%) Power BI
1 1 (14.29%) Relational Database
1 1 (14.29%) SQL Server
Development Applications
1 1 (14.29%) Git
1 1 (14.29%) Jenkins
1 1 (14.29%) JIRA
General
1 2 (28.57%) Inclusion and Diversity
1 2 (28.57%) Social Skills
2 1 (14.29%) Analytical Skills
2 1 (14.29%) Banking
2 1 (14.29%) Influencing Skills
2 1 (14.29%) Marketing
2 1 (14.29%) Public Sector
Job Titles
1 3 (42.86%) Engagement Manager
1 3 (42.86%) Senior
1 3 (42.86%) Senior Engagement Manager
1 3 (42.86%) Senior Manager
2 1 (14.29%) Architect
2 1 (14.29%) Artificial Intelligence Architect
2 1 (14.29%) Artificial Intelligence Specialist
2 1 (14.29%) Data Engineer
2 1 (14.29%) Lead
Libraries, Frameworks & Software Standards
1 1 (14.29%) CrewAI
1 1 (14.29%) LangGraph
1 1 (14.29%) Semantic Kernel
Miscellaneous
1 1 (14.29%) AI Agents
1 1 (14.29%) Cloud Native
1 1 (14.29%) Data Protection Act
1 1 (14.29%) Enterprise Software
1 1 (14.29%) Smart City
1 1 (14.29%) Social Media
Processes & Methodologies
1 5 (71.43%) Analytics
2 3 (42.86%) Data Strategy
2 3 (42.86%) Digital Analytics
2 3 (42.86%) Infographics
2 3 (42.86%) Problem-Solving
2 3 (42.86%) Web Analytics
3 2 (28.57%) Dashboard Development
3 2 (28.57%) Data Engineering
3 2 (28.57%) ETL
4 1 (14.29%) Agile
4 1 (14.29%) AI
4 1 (14.29%) Business Intelligence
4 1 (14.29%) Change Management
4 1 (14.29%) Data Modelling
4 1 (14.29%) Data Protection
4 1 (14.29%) Data Virtualisation
4 1 (14.29%) DevOps
4 1 (14.29%) Project Management
4 1 (14.29%) Scrum
4 1 (14.29%) Stakeholder Management
Programming Languages
1 2 (28.57%) SQL
2 1 (14.29%) Data Analysis Expressions
2 1 (14.29%) Java
2 1 (14.29%) Python
Qualifications
1 3 (42.86%) Security Cleared
2 2 (28.57%) SC Cleared
3 1 (14.29%) Degree
3 1 (14.29%) MCP
Quality Assurance & Compliance
1 1 (14.29%) Data Quality
1 1 (14.29%) ISO 19650
System Software
1 1 (14.29%) Docker
Systems Management
1 2 (28.57%) Kubernetes
Vendors
1 1 (14.29%) Cognos
1 1 (14.29%) Denodo
1 1 (14.29%) IBM
1 1 (14.29%) Oracle
1 1 (14.29%) Talend