Storytelling Contracts in the Midlands

Storytelling
England > Midlands

The table below provides summary statistics for contract job vacancies advertised in the Midlands requiring Storytelling skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Storytelling over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 98 131 166
Rank change year-on-year +33 +35 +38
Contract jobs citing Storytelling 13 2 1
As % of all contract jobs advertised in the Midlands 0.68% 0.073% 0.029%
As % of the Processes & Methodologies category 0.78% 0.088% 0.033%
Number of daily rates quoted 2 0 1
10th Percentile £278 - -
25th Percentile £319 - -
Median daily rate (50th Percentile) £400 - £700
Median % change year-on-year - - +115.38%
75th Percentile £494 - -
90th Percentile £543 - -
England median daily rate £425 £525 £575
% change year-on-year -19.05% -8.70% +9.52%

All Process and Methodology Skills
Midlands

Storytelling falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the Midlands.

Contract vacancies with a requirement for process or methodology skills 1,676 2,266 3,045
As % of all contract IT jobs advertised in the Midlands 87.57% 82.19% 88.47%
Number of daily rates quoted 1,099 1,510 2,125
10th Percentile £200 £237 £250
25th Percentile £358 £356 £370
Median daily rate (50th Percentile) £475 £475 £495
Median % change year-on-year - -4.04% +4.21%
75th Percentile £575 £600 £588
90th Percentile £650 £700 £675
England median daily rate £525 £525 £550
% change year-on-year - -4.55% +2.33%
Number of hourly rates quoted 93 172 119
10th Percentile £12.62 £11.07 £11.96
25th Percentile £13.81 £13.81 £15.05
Median hourly rate £18.13 £19.00 £17.72
Median % change year-on-year -4.58% +7.22% +1.37%
75th Percentile £24.22 £35.00 £26.81
90th Percentile £36.55 £55.00 £55.50
England median hourly rate £29.07 £36.00 £37.50
% change year-on-year -19.25% -4.00% +53.06%

Storytelling
Job Vacancy Trend in the Midlands

Job postings citing Storytelling as a proportion of all IT jobs advertised in the Midlands.

Job vacancy trend for Storytelling in the Midlands

Storytelling
Contractor Daily Rate Trend in the Midlands

3-month moving average daily rate quoted in jobs citing Storytelling in the Midlands.

Daily rate trend for Storytelling in the Midlands

Storytelling
Daily Rate Histogram in the Midlands

Daily rate distribution for jobs citing Storytelling in the Midlands over the 6 months to 1 May 2025.

Daily rate histogram for Storytelling in the Midlands

Storytelling
Contract Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Storytelling within the Midlands region over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
West Midlands +24 12 £550 - 17
East Midlands - 1 £251 - 6
Storytelling
England

Storytelling
Co-occurring Skills and Capabilities in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (15.38%) Maya
1 2 (15.38%) Microsoft Excel
1 2 (15.38%) NUKE
Cloud Services
1 4 (30.77%) Adobe Analytics
1 4 (30.77%) Google Analytics
2 2 (15.38%) Microsoft 365
2 2 (15.38%) Power Platform
2 2 (15.38%) SuccessFactors
Database & Business Intelligence
1 2 (15.38%) Power BI
1 2 (15.38%) Power Query
General
1 7 (53.85%) Social Skills
2 5 (38.46%) Marketing
3 4 (30.77%) Analytical Skills
3 4 (30.77%) Brand Awareness
3 4 (30.77%) Finance
3 4 (30.77%) Public Sector
4 2 (15.38%) Automotive
4 2 (15.38%) Inclusion and Diversity
4 2 (15.38%) Presentation Skills
5 1 (7.69%) Banking
5 1 (7.69%) Influencing Skills
Job Titles
1 4 (30.77%) Campaign Manager
2 3 (23.08%) Engagement Manager
2 3 (23.08%) Senior
2 3 (23.08%) Senior Engagement Manager
2 3 (23.08%) Senior Manager
3 1 (7.69%) Analyst
3 1 (7.69%) Business Intelligence Developer
3 1 (7.69%) Business Intelligence Specialist
3 1 (7.69%) Data Analyst
3 1 (7.69%) Data Visualisation Specialist
3 1 (7.69%) Developer
3 1 (7.69%) Lead
3 1 (7.69%) Power BI Developer
3 1 (7.69%) Power BI Specialist
Miscellaneous
1 5 (38.46%) Social Media
2 2 (15.38%) Analytical Mindset
2 2 (15.38%) Animation
2 2 (15.38%) Data Structures
3 1 (7.69%) Data Protection Act
Processes & Methodologies
1 8 (61.54%) Analytics
2 4 (30.77%) B2B
2 4 (30.77%) Campaign Management
2 4 (30.77%) Content Development
2 4 (30.77%) Data Analytics
2 4 (30.77%) Decision-Making
2 4 (30.77%) Demand Generation
2 4 (30.77%) Intelligent Automation
2 4 (30.77%) Lead Generation
2 4 (30.77%) Marketing Automation
2 4 (30.77%) Multichannel Marketing
2 4 (30.77%) Performance Measurement
2 4 (30.77%) Performance Metrics
2 4 (30.77%) Software Engineering
2 4 (30.77%) Stakeholder Management
2 4 (30.77%) Strategic Planning
3 3 (23.08%) Data Analysis
3 3 (23.08%) Data Modelling
3 3 (23.08%) Visualisation
3 3 (23.08%) Web Analytics
Programming Languages
1 2 (15.38%) Data Analysis Expressions
1 2 (15.38%) Python
1 2 (15.38%) SQL
Vendors
1 4 (30.77%) Adobe
1 4 (30.77%) Google
2 2 (15.38%) Microsoft
2 2 (15.38%) SAP