Social Media Contracts in the Midlands

Social Media
England > Midlands

The table below looks at the prevalence of the term Social Media in contract job vacancies in the Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Social Media over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 104 124 157
Rank change year-on-year +20 +33 +40
Contract jobs citing Social Media 7 9 10
As % of all contract jobs advertised in the Midlands 0.37% 0.33% 0.29%
As % of the Miscellaneous category 1.21% 1.05% 0.90%
Number of daily rates quoted 3 5 6
10th Percentile £533 £303 £344
25th Percentile £544 £525 £375
Median daily rate (50th Percentile) £575 £600 £400
Median % change year-on-year -4.17% +50.00% +39.13%
75th Percentile £584 £650 £438
90th Percentile £586 - £449
England median daily rate £500 £285 £375
% change year-on-year +75.44% -24.00% -0.92%
Number of hourly rates quoted 0 1 2
10th Percentile - - £25.63
25th Percentile - £13.00 £25.81
Median hourly rate - £14.00 £28.25
Median % change year-on-year - -50.44% -
75th Percentile - £15.00 £31.31
90th Percentile - - £31.88
England median hourly rate £48.25 £38.25 £29.75
% change year-on-year +26.14% +28.57% -41.09%

All Generic Skills
Midlands

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring generic IT skills in the Midlands.

Contract vacancies with a requirement for generic IT skills 580 857 1,116
As % of all contract IT jobs advertised in the Midlands 30.30% 31.08% 32.42%
Number of daily rates quoted 385 557 737
10th Percentile £200 £220 £237
25th Percentile £375 £350 £373
Median daily rate (50th Percentile) £500 £500 £475
Median % change year-on-year - +5.26% -
75th Percentile £594 £611 £600
90th Percentile £662 £750 £700
England median daily rate £548 £550 £575
% change year-on-year -0.36% -4.35% +4.55%
Number of hourly rates quoted 35 62 41
10th Percentile - £10.47 £16.70
25th Percentile £13.81 £13.93 £18.13
Median hourly rate £18.13 £19.50 £22.50
Median % change year-on-year -7.03% -13.33% +36.36%
75th Percentile £30.34 £28.88 £53.75
90th Percentile £33.91 £58.75 £65.00
England median hourly rate £33.00 £30.16 £22.50
% change year-on-year +9.42% +34.04% -16.67%

Social Media
Job Vacancy Trend in the Midlands

Job postings citing Social Media as a proportion of all IT jobs advertised in the Midlands.

Job vacancy trend for Social Media in the Midlands

Social Media
Contractor Daily Rate Trend in the Midlands

3-month moving average daily rate quoted in jobs citing Social Media in the Midlands.

Daily rate trend for Social Media in the Midlands

Social Media
Contractor Hourly Rate Trend in the Midlands

3-month moving average hourly rates quoted in jobs citing Social Media in the Midlands.

Hourly rate trend for Social Media in the Midlands

Social Media
Contract Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Midlands region over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
West Midlands +12 7 £575 -4.17% 64
Social Media
England

Social Media
Co-occurring Skills and Capabilities in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 4 (57.14%) Adobe Analytics
1 4 (57.14%) Google Analytics
Communications & Networking
1 2 (28.57%) Intranet
General
1 5 (71.43%) Marketing
1 5 (71.43%) Public Sector
1 5 (71.43%) Social Skills
2 4 (57.14%) Brand Awareness
2 4 (57.14%) Finance
3 1 (14.29%) Analytical Skills
3 1 (14.29%) Banking
3 1 (14.29%) Influencing Skills
Job Titles
1 4 (57.14%) Campaign Manager
2 1 (14.29%) Lead
Miscellaneous
1 2 (28.57%) Blog
1 2 (28.57%) Digital Signage
2 1 (14.29%) Data Protection Act
Processes & Methodologies
1 6 (85.71%) Stakeholder Management
2 5 (71.43%) Storytelling
3 4 (57.14%) Analytics
3 4 (57.14%) B2B
3 4 (57.14%) Campaign Management
3 4 (57.14%) Content Development
3 4 (57.14%) Data Analytics
3 4 (57.14%) Demand Generation
3 4 (57.14%) Intelligent Automation
3 4 (57.14%) Lead Generation
3 4 (57.14%) Marketing Automation
3 4 (57.14%) Multichannel Marketing
3 4 (57.14%) Performance Measurement
3 4 (57.14%) Performance Metrics
3 4 (57.14%) Software Engineering
3 4 (57.14%) Strategic Planning
4 2 (28.57%) Continuous Improvement
4 2 (28.57%) Copywriting
4 2 (28.57%) Culture Change
5 1 (14.29%) Digital Transformation Programme
Vendors
1 4 (57.14%) Adobe
1 4 (57.14%) Google