Period
to 22 April 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 22 April 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > Midlands
6 months to
22 Apr 2018
Same period 2017 Same period 2016
Rank 109 81 119
Rank change year-on-year -28 +38 -34
Contract jobs citing Marketing 145 184 133
As % of all contract IT jobs advertised in the Midlands 1.83% 2.31% 1.52%
As % of the General category 6.33% 7.20% 5.19%
Number of daily rates quoted 86 131 92
Midlands median daily rate £375 £410 £333
Median daily rate % change year-on-year -8.54% +23.31% -5.00%
10th Percentile £202 £263 £200
90th Percentile £500 £575 £550
England median daily rate £425 £425 £400
% change year-on-year - +6.25% +7.38%
Number of hourly rates quoted 2 6 10
Midlands median hourly rate £31.25 £21.98 £14.50
Median hourly rate % change year-on-year +42.21% +51.55% -24.68%
10th Percentile £29.08 £16.81 £10.39
90th Percentile £33.63 £30.88 £22.50
England median hourly rate £30.77 £21.50 £21.56
% change year-on-year +43.12% -0.27% +19.76%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the Midlands with a requirement for common skills.

All General Skills
Midlands
Contract vacancies with a requirement for common skills 2,292 2,555 2,562
As % of all contract IT jobs advertised in the Midlands 28.96% 32.10% 29.29%
Number of daily rates quoted 1,381 1,589 1,535
Midlands median daily rate £400 £410 £400
Median daily rate % change year-on-year -2.44% +2.50% +1.39%
10th Percentile £231 £234 £219
90th Percentile £575 £550 £575
England median daily rate £475 £450 £450
% change year-on-year +5.56% - +5.88%
Number of hourly rates quoted 79 98 88
Midlands median hourly rate £25.50 £21.50 £20.00
Median hourly rate % change year-on-year +18.60% +7.50% -20.00%
10th Percentile £11.33 £11.33 £10.04
90th Percentile £43.75 £38.90 £42.50
England median hourly rate £26.22 £25.00 £26.50
% change year-on-year +4.86% -5.66% +17.78%

Marketing
Job Vacancy Trend in the Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the Midlands.

Job vacancy trend for Marketing in the Midlands

Marketing
Contractor Daily Rate Trend in the Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the Midlands.

Contractor daily rate trend for Marketing in the Midlands

Marketing
Contractor Daily Rate Histogram in the Midlands

The daily rate distribution of IT jobs citing Marketing in the Midlands over the 6 months to 22 April 2018.

Contractor daily rate histogram for Marketing in the Midlands

Marketing
Contractor Hourly Rate Trend in the Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the Midlands.

Contractor hourly rate trend for Marketing in the Midlands

Marketing
Contract Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Midlands region over the 6 months to 22 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
East Midlands +21 85 £381 +3.74% 59
West Midlands -57 57 £375 -9.64% 78
Marketing
England

For the 6 months to 22 April 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Midlands region with a requirement for Marketing.

1 55 (37.93%) Finance
1 55 (37.93%) Agile Software Development
2 38 (26.21%) HTML
2 38 (26.21%) Analytics
3 34 (23.45%) Analytical Skills
3 34 (23.45%) CSS
4 28 (19.31%) Digital Marketing
5 25 (17.24%) Stakeholder Management
6 23 (15.86%) JavaScript
6 23 (15.86%) .NET
7 21 (14.48%) User Experience
7 21 (14.48%) HTML5
8 20 (13.79%) Business Intelligence
9 19 (13.10%) Manufacturing
10 18 (12.41%) E-Commerce
11 17 (11.72%) Google
11 17 (11.72%) Node.js
11 17 (11.72%) Wireframes
11 17 (11.72%) InVision
12 16 (11.03%) Decision-Making
12 16 (11.03%) Axure RP
12 16 (11.03%) Usability Testing
12 16 (11.03%) Programme Management
13 15 (10.34%) Adobe
13 15 (10.34%) SAP
13 15 (10.34%) C#
13 15 (10.34%) TDD
13 15 (10.34%) Apple iOS
13 15 (10.34%) Co-Creation
14 14 (9.66%) Docker

Marketing
Co-occurring IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (6.21%) Confluence
2 7 (4.83%) Adobe Experience Manager
3 5 (3.45%) CMS
3 5 (3.45%) WordPress
4 4 (2.76%) Drupal
5 3 (2.07%) Apache
6 2 (1.38%) Tomcat
7 1 (0.69%) Exchange Server 2013
7 1 (0.69%) nginx
7 1 (0.69%) SharePoint
7 1 (0.69%) Sitecore CMS
Applications
1 17 (11.72%) InVision
2 9 (6.21%) UserZoom
3 3 (2.07%) Microsoft Excel
4 2 (1.38%) Adobe Illustrator
4 2 (1.38%) Microsoft PowerPoint
4 2 (1.38%) Photoshop
5 1 (0.69%) Adobe Creative Suite
5 1 (0.69%) HipChat
5 1 (0.69%) Microsoft Office
5 1 (0.69%) Microsoft Project
Business Applications
1 2 (1.38%) Dynamics CRM
1 2 (1.38%) Dynamics NAV
1 2 (1.38%) Eloqua
1 2 (1.38%) WebTrends
2 1 (0.69%) Salesforce.com CRM
2 1 (0.69%) SAP CRM
2 1 (0.69%) Scribe Insight
Cloud Services
1 14 (9.66%) Google Analytics
2 13 (8.97%) Amazon AWS
3 11 (7.59%) PaaS
4 6 (4.14%) Office 365
5 5 (3.45%) Microsoft Azure
6 3 (2.07%) Adobe Analytics
7 2 (1.38%) Boomi
7 2 (1.38%) Google Cloud Platform
7 2 (1.38%) SaaS
8 1 (0.69%) Azure Active Directory
8 1 (0.69%) GitHub
8 1 (0.69%) iPaaS
8 1 (0.69%) Mimecast
Communications & Networking
1 1 (0.69%) DAB
1 1 (0.69%) Firewall
1 1 (0.69%) SMS
1 1 (0.69%) VPN
Database & Business Intelligence
1 13 (8.97%) MongoDB
2 11 (7.59%) NoSQL
3 8 (5.52%) MySQL
4 6 (4.14%) Data Warehouse
4 6 (4.14%) SQL Server
5 4 (2.76%) SQL Server Integration Services
6 3 (2.07%) Power BI
6 3 (2.07%) Redis
6 3 (2.07%) SQL Server 2008
6 3 (2.07%) SQL Server 2016
6 3 (2.07%) SQL Server Reporting Services
7 1 (0.69%) BusinessObjects
7 1 (0.69%) PostgreSQL
7 1 (0.69%) SQL Server 2014
Development Applications
1 16 (11.03%) Axure RP
2 13 (8.97%) JIRA
3 8 (5.52%) Git (software)
4 4 (2.76%) Bitbucket
4 4 (2.76%) Subversion
5 3 (2.07%) Atlassian Bamboo
5 3 (2.07%) Jasmine
5 3 (2.07%) Mocha
5 3 (2.07%) Selenium
6 2 (1.38%) Eclipse
7 1 (0.69%) Codeship
7 1 (0.69%) Grunt
7 1 (0.69%) gulp
7 1 (0.69%) Jenkins
7 1 (0.69%) Spinnaker
7 1 (0.69%) Vagrant
General
1 55 (37.93%) Finance
2 19 (13.10%) Manufacturing
3 14 (9.66%) Advertising
3 14 (9.66%) Electronics
3 14 (9.66%) Legal
3 14 (9.66%) Telecoms
4 10 (6.90%) Banking
5 7 (4.83%) Automotive
5 7 (4.83%) Retail
6 6 (4.14%) Publishing
7 3 (2.07%) Persian Language
7 3 (2.07%) Retail Banking
8 2 (1.38%) Games
9 1 (0.69%) Brand Awareness
Job Titles
1 30 (20.69%) Analyst
2 27 (18.62%) Developer
3 23 (15.86%) Business Analyst
4 14 (9.66%) Architect
5 13 (8.97%) Project Manager
6 11 (7.59%) E-Commerce Architect
6 11 (7.59%) E-Commerce Solution Architect
6 11 (7.59%) Solutions Architect
7 9 (6.21%) Designer
8 8 (5.52%) Digital Business Analyst
8 8 (5.52%) User Experience Researcher
9 7 (4.83%) Digital Architect
9 7 (4.83%) Digital Solutions Architect
9 7 (4.83%) UX Designer
10 6 (4.14%) Data Business Analyst
10 6 (4.14%) Digital Analyst
10 6 (4.14%) Marketing Manager
11 5 (3.45%) Content Editor
11 5 (3.45%) PHP Developer
11 5 (3.45%) Web Developer
Libraries, Frameworks & Software Standards
1 38 (26.21%) HTML
2 34 (23.45%) CSS
3 23 (15.86%) .NET
4 21 (14.48%) HTML5
5 17 (11.72%) Node.js
6 12 (8.28%) .NET Core
6 12 (8.28%) CSS3
7 11 (7.59%) Kafka
8 7 (4.83%) REST
8 7 (4.83%) Sass
9 6 (4.14%) AngularJS
10 5 (3.45%) SOAP
10 5 (3.45%) XML
11 4 (2.76%) React
12 3 (2.07%) LESS
12 3 (2.07%) Symfony
13 2 (1.38%) Ajax
13 2 (1.38%) jQuery
13 2 (1.38%) JSON
13 2 (1.38%) Web Services
Miscellaneous
1 34 (23.45%) Analytical Skills
2 21 (14.48%) User Experience
3 14 (9.66%) Credit Risk
4 6 (4.14%) Management Information System
4 6 (4.14%) Social Media
5 3 (2.07%) Linux Command Line
5 3 (2.07%) NHS
6 2 (1.38%) Animation
6 2 (1.38%) e-Learning
6 2 (1.38%) Greenfield Project
6 2 (1.38%) Mainframe
6 2 (1.38%) Robotics
7 1 (0.69%) Algorithms
7 1 (0.69%) Computer Science
7 1 (0.69%) Data Protection Act
7 1 (0.69%) Infotainment
7 1 (0.69%) Mobile App
7 1 (0.69%) Self-Motivation
7 1 (0.69%) Smartphone
7 1 (0.69%) Virtual Team
Operating Systems
1 15 (10.34%) Apple iOS
2 13 (8.97%) Android
3 8 (5.52%) Linux
4 4 (2.76%) Red Hat Enterprise Linux
5 2 (1.38%) CentOS
5 2 (1.38%) SUSE Linux Enterprise Server
6 1 (0.69%) Mac OS X
6 1 (0.69%) Windows
6 1 (0.69%) Windows Server
6 1 (0.69%) Windows Server 2008
6 1 (0.69%) Windows Server 2012
Processes & Methodologies
1 55 (37.93%) Agile Software Development
2 38 (26.21%) Analytics
3 28 (19.31%) Digital Marketing
4 25 (17.24%) Stakeholder Management
5 20 (13.79%) Business Intelligence
6 18 (12.41%) E-Commerce
7 17 (11.72%) Wireframes
8 16 (11.03%) Decision-Making
8 16 (11.03%) Programme Management
8 16 (11.03%) Usability Testing
9 15 (10.34%) Co-Creation
9 15 (10.34%) TDD
10 14 (9.66%) CRM
10 14 (9.66%) Project Management
10 14 (9.66%) User Stories
11 13 (8.97%) B2B
12 12 (8.28%) Cybersecurity
12 12 (8.28%) Microservices
13 11 (7.59%) BDD
13 11 (7.59%) OO
Programming Languages
1 23 (15.86%) JavaScript
2 15 (10.34%) C#
3 10 (6.90%) PHP
4 6 (4.14%) Java
5 5 (3.45%) SQL
6 4 (2.76%) Python
7 3 (2.07%) Bash Shell
8 1 (0.69%) Go
8 1 (0.69%) PowerShell
8 1 (0.69%) R
8 1 (0.69%) Ruby
Qualifications
1 14 (9.66%) Degree
2 2 (1.38%) Security Cleared
3 1 (0.69%) AWS Certification
3 1 (0.69%) BPSS Clearance
3 1 (0.69%) CBAP
3 1 (0.69%) ISEB
3 1 (0.69%) MBA
3 1 (0.69%) MCSA
3 1 (0.69%) MCSE
3 1 (0.69%) Microsoft Certification
3 1 (0.69%) PRINCE2 Certification
3 1 (0.69%) PRINCE2 Practitioner
3 1 (0.69%) SC Cleared
3 1 (0.69%) Six Sigma Yellow Belt
Quality Assurance & Compliance
1 8 (5.52%) GDPR
2 4 (2.76%) PMO
3 2 (1.38%) ISO/IEC 27001
3 2 (1.38%) QA
4 1 (0.69%) Disclosure Scotland
4 1 (0.69%) GCP
4 1 (0.69%) PCI DSS
4 1 (0.69%) SLA
System Software
1 14 (9.66%) Docker
2 3 (2.07%) Active Directory
Systems Management
1 2 (1.38%) Single Sign-On
2 1 (0.69%) Kubernetes
Vendors
1 17 (11.72%) Google
2 15 (10.34%) Adobe
2 15 (10.34%) SAP
3 8 (5.52%) Microsoft
4 7 (4.83%) CA Agile Central
5 4 (2.76%) Atlassian
6 3 (2.07%) Facebook
6 3 (2.07%) Salesforce.com
6 3 (2.07%) Zend
7 2 (1.38%) Dell
7 2 (1.38%) Pardot
7 2 (1.38%) Red Hat
8 1 (0.69%) Capita
8 1 (0.69%) Marketo
8 1 (0.69%) NetApp
8 1 (0.69%) Oracle
8 1 (0.69%) Salesforce Marketing Cloud
8 1 (0.69%) Sitecore
8 1 (0.69%) Twitter