Period
to 21 August 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 21 August 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > Midlands
6 months to
21 Aug 2018
Same period 2017 Same period 2016
Rank 106 93 122
Rank change year-on-year -13 +29 -33
Contract jobs citing Marketing 161 158 161
As % of all contract IT jobs advertised in the Midlands 2.00% 2.08% 1.68%
As % of the General category 7.07% 6.47% 5.75%
Number of daily rates quoted 94 109 91
Midlands median daily rate £425 £350 £375
Median daily rate % change year-on-year +21.43% -6.67% +15.38%
10th Percentile £213 £213 £175
90th Percentile £534 £575 £550
England median daily rate £438 £435 £400
% change year-on-year +0.57% +8.75% +6.67%
Number of hourly rates quoted 4 2 4
Midlands median hourly rate £31.25 £22.18 £15.75
Median hourly rate % change year-on-year +40.89% +40.83% +53.66%
10th Percentile £15.98 £14.70 £13.33
90th Percentile £34.70 £29.86 £18.25
England median hourly rate £32.82 £21.16 £18.55
% change year-on-year +55.15% +14.07% -7.28%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the Midlands with a requirement for common skills.

All General Skills
Midlands
Contract vacancies with a requirement for common skills 2,278 2,442 2,802
As % of all contract IT jobs advertised in the Midlands 28.37% 32.07% 29.27%
Number of daily rates quoted 1,321 1,536 1,788
Midlands median daily rate £425 £400 £400
Median daily rate % change year-on-year +6.25% - -
10th Percentile £263 £261 £225
90th Percentile £575 £550 £575
England median daily rate £475 £468 £450
% change year-on-year +1.50% +4.00% +5.88%
Number of hourly rates quoted 91 84 86
Midlands median hourly rate £17.00 £27.00 £16.00
Median hourly rate % change year-on-year -37.04% +68.75% -28.89%
10th Percentile £10.77 £12.79 £8.76
90th Percentile £35.75 £52.50 £52.38
England median hourly rate £25.00 £25.06 £23.68
% change year-on-year -0.24% +5.83% +5.24%

Marketing
Job Vacancy Trend in the Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the Midlands.

Job vacancy trend for Marketing in the Midlands

Marketing
Contractor Daily Rate Trend in the Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the Midlands.

Contractor daily rate trend for Marketing in the Midlands

Marketing
Contractor Daily Rate Histogram in the Midlands

The daily rate distribution of IT jobs citing Marketing in the Midlands over the 6 months to 21 August 2018.

Contractor daily rate histogram for Marketing in the Midlands

Marketing
Contractor Hourly Rate Trend in the Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the Midlands.

Contractor hourly rate trend for Marketing in the Midlands

Marketing
Contractor Hourly Rate Histogram in the Midlands

The hourly rate distribution of IT jobs citing Marketing in the Midlands over the 6 months to 21 August 2018.

Contractor hourly rate histogram for Marketing in the Midlands

Marketing
Contract Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Midlands region over the 6 months to 21 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Midlands -30 82 £425 +21.43% 77
East Midlands +6 74 £400 +14.29% 61
Marketing
England

For the 6 months to 21 August 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Midlands region with a requirement for Marketing.

1 55 (34.16%) Finance
1 55 (34.16%) Agile Software Development
2 41 (25.47%) Analytical Skills
3 38 (23.60%) JavaScript
4 34 (21.12%) CRM
5 33 (20.50%) Digital Marketing
6 32 (19.88%) Stakeholder Management
7 30 (18.63%) Microsoft
7 30 (18.63%) HTML
7 30 (18.63%) .NET
8 28 (17.39%) Workflow
8 28 (17.39%) User Experience
9 27 (16.77%) CSS
10 26 (16.15%) Migration
10 26 (16.15%) Decision-Making
11 24 (14.91%) Adobe
11 24 (14.91%) Business Intelligence
12 23 (14.29%) Project Management
13 22 (13.66%) SAP
13 22 (13.66%) Programme Management
14 21 (13.04%) Dynamics CRM
14 21 (13.04%) SQL
15 20 (12.42%) C#
15 20 (12.42%) Manufacturing
15 20 (12.42%) InVision
16 18 (11.18%) Wireframes
16 18 (11.18%) Analytics
16 18 (11.18%) Data Migration
16 18 (11.18%) HTML5
16 18 (11.18%) Electronics

Marketing
Co-occurring IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (6.83%) Adobe Experience Manager
1 11 (6.83%) Confluence
2 7 (4.35%) CMS
3 4 (2.48%) Drupal
4 3 (1.86%) WordPress
5 2 (1.24%) Umbraco
6 1 (0.62%) Marvel
6 1 (0.62%) SharePoint
6 1 (0.62%) Sitecore CMS
Applications
1 20 (12.42%) InVision
2 7 (4.35%) Microsoft Excel
2 7 (4.35%) UserZoom
3 6 (3.73%) Microsoft Office
4 5 (3.11%) Microsoft Project
5 3 (1.86%) Microsoft PowerPoint
6 2 (1.24%) Adobe Illustrator
6 2 (1.24%) Photoshop
7 1 (0.62%) Adobe Creative Suite
Business Applications
1 21 (13.04%) Dynamics CRM
2 1 (0.62%) Cognos Business Intelligence
2 1 (0.62%) Movex
2 1 (0.62%) Oracle CRM
2 1 (0.62%) Salesforce.com CRM
2 1 (0.62%) SAP CRM
Cloud Services
1 17 (10.56%) Dynamics 365
2 10 (6.21%) Microsoft Azure
3 9 (5.59%) Office 365
4 5 (3.11%) Amazon AWS
5 4 (2.48%) Azure Active Directory
6 3 (1.86%) Adobe Analytics
6 3 (1.86%) Force.com
6 3 (1.86%) Salesforce Service Cloud
7 2 (1.24%) Google Cloud Platform
7 2 (1.24%) SaaS
8 1 (0.62%) Adobe Creative Cloud
8 1 (0.62%) AdWords
8 1 (0.62%) Azure Machine Learning
8 1 (0.62%) Oracle Service Cloud
8 1 (0.62%) Trello
Communications & Networking
1 4 (2.48%) Firewall
1 4 (2.48%) Internet
2 3 (1.86%) Wi-Fi
3 2 (1.24%) LAN
3 2 (1.24%) SAN
3 2 (1.24%) WLAN
4 1 (0.62%) SMS
Database & Business Intelligence
1 16 (9.94%) SQL Server Integration Services
1 16 (9.94%) SQL Server Reporting Services
2 6 (3.73%) MySQL
3 3 (1.86%) Data Warehouse
3 3 (1.86%) Redis
3 3 (1.86%) SQL Server
4 2 (1.24%) Relational Database
5 1 (0.62%) Azure SQL Database
5 1 (0.62%) Big Data
5 1 (0.62%) BusinessObjects
5 1 (0.62%) Data Mining
5 1 (0.62%) MS Access
5 1 (0.62%) Power BI
5 1 (0.62%) Text Mining
Development Applications
1 17 (10.56%) Axure RP
2 16 (9.94%) JIRA
3 5 (3.11%) Git (software)
3 5 (3.11%) Jenkins
3 5 (3.11%) Subversion
4 4 (2.48%) Selenium
5 3 (1.86%) AdminStudio
5 3 (1.86%) Atlassian Bamboo
5 3 (1.86%) Bitbucket
5 3 (1.86%) Jasmine
5 3 (1.86%) Maven
5 3 (1.86%) Mocha
5 3 (1.86%) MSI
6 1 (0.62%) Cucumber
6 1 (0.62%) JMeter
6 1 (0.62%) QF-Test
6 1 (0.62%) SoapUI
General
1 55 (34.16%) Finance
2 20 (12.42%) Manufacturing
3 18 (11.18%) Electronics
3 18 (11.18%) Telecoms
4 11 (6.83%) Legal
5 10 (6.21%) Publishing
6 9 (5.59%) Back Office
7 8 (4.97%) Local Government
8 7 (4.35%) Automotive
8 7 (4.35%) Banking
8 7 (4.35%) Retail
9 6 (3.73%) Military
10 4 (2.48%) Advertising
11 3 (1.86%) Persian Language
12 2 (1.24%) Retail Banking
13 1 (0.62%) Games
13 1 (0.62%) Investment Banking
13 1 (0.62%) Law
Job Titles
1 35 (21.74%) Analyst
2 27 (16.77%) Business Analyst
2 27 (16.77%) Developer
3 16 (9.94%) Project Manager
4 13 (8.07%) Designer
5 11 (6.83%) Digital Business Analyst
5 11 (6.83%) UX Designer
6 10 (6.21%) Architect
7 9 (5.59%) Digital Analyst
8 8 (4.97%) CRM Developer
9 7 (4.35%) Content Editor
9 7 (4.35%) Microsoft Developer
10 6 (3.73%) .NET Developer
10 6 (3.73%) Data Business Analyst
11 5 (3.11%) Consultant
11 5 (3.11%) DV Cleared Project Manager
11 5 (3.11%) Dynamics CRM Developer
11 5 (3.11%) IT Analyst
11 5 (3.11%) ITIL Manager
11 5 (3.11%) Marketing Manager
Libraries, Frameworks & Software Standards
1 30 (18.63%) .NET
1 30 (18.63%) HTML
2 27 (16.77%) CSS
3 18 (11.18%) ASP.NET
3 18 (11.18%) HTML5
4 16 (9.94%) ASP.NET Web API
4 16 (9.94%) WCF
5 12 (7.45%) CSS3
6 9 (5.59%) REST
7 7 (4.35%) Web Services
8 6 (3.73%) AngularJS
8 6 (3.73%) Node.js
8 6 (3.73%) SOAP
9 4 (2.48%) Sass
9 4 (2.48%) Visualforce
10 3 (1.86%) .NET Core
10 3 (1.86%) LESS
10 3 (1.86%) Symfony
11 2 (1.24%) Angular 2
11 2 (1.24%) React
Miscellaneous
1 41 (25.47%) Analytical Skills
2 28 (17.39%) User Experience
3 18 (11.18%) Credit Risk
4 5 (3.11%) Management Information System
5 3 (1.86%) FMCG
5 3 (1.86%) Linux Command Line
6 2 (1.24%) Animation
6 2 (1.24%) Computer Science
6 2 (1.24%) Mainframe
6 2 (1.24%) Mobile App
6 2 (1.24%) NHS
6 2 (1.24%) Private Cloud
6 2 (1.24%) Social Media
7 1 (0.62%) Analytical Mindset
7 1 (0.62%) Data Protection Act
7 1 (0.62%) Digital Media
7 1 (0.62%) Photography
7 1 (0.62%) PKI
7 1 (0.62%) Robotics
7 1 (0.62%) Smart Energy
Operating Systems
1 16 (9.94%) Apple iOS
2 15 (9.32%) Android
3 12 (7.45%) Windows
4 7 (4.35%) Linux
5 4 (2.48%) Windows 10
5 4 (2.48%) Windows 7
6 2 (1.24%) Mac OS X
6 2 (1.24%) MVS
6 2 (1.24%) Unix
7 1 (0.62%) Windows 8
Processes & Methodologies
1 55 (34.16%) Agile Software Development
2 34 (21.12%) CRM
3 33 (20.50%) Digital Marketing
4 32 (19.88%) Stakeholder Management
5 28 (17.39%) Workflow
6 26 (16.15%) Decision-Making
6 26 (16.15%) Migration
7 24 (14.91%) Business Intelligence
8 23 (14.29%) Project Management
9 22 (13.66%) Programme Management
10 18 (11.18%) Analytics
10 18 (11.18%) Data Migration
10 18 (11.18%) Wireframes
11 17 (10.56%) Business Analysis
11 17 (10.56%) Usability Testing
12 16 (9.94%) Creative Thinking
13 15 (9.32%) Problem-Solving
14 14 (8.70%) Co-Creation
14 14 (8.70%) OOP
14 14 (8.70%) Problem Management
Programming Languages
1 38 (23.60%) JavaScript
2 21 (13.04%) SQL
3 20 (12.42%) C#
4 6 (3.73%) PHP
5 4 (2.48%) Java
5 4 (2.48%) PowerShell
5 4 (2.48%) VBScript
6 3 (1.86%) Apex Code
6 3 (1.86%) Bash Shell
6 3 (1.86%) Python
6 3 (1.86%) SOQL
6 3 (1.86%) SOSL
7 1 (0.62%) Groovy
7 1 (0.62%) Jython
Qualifications
1 14 (8.70%) Degree
2 6 (3.73%) DV Cleared
2 6 (3.73%) Security Cleared
3 4 (2.48%) MCP
3 4 (2.48%) Microsoft Certification
4 2 (1.24%) A+ Certification
4 2 (1.24%) DBS Check
5 1 (0.62%) APMP
5 1 (0.62%) CBAP
5 1 (0.62%) MBA
5 1 (0.62%) PRINCE2 Certification
Quality Assurance & Compliance
1 6 (3.73%) GDPR
2 5 (3.11%) Data Quality
2 5 (3.11%) PMO
3 2 (1.24%) SLA
4 1 (0.62%) JSP 440
4 1 (0.62%) QA
System Software
1 5 (3.11%) Active Directory
2 4 (2.48%) Docker
2 4 (2.48%) XenApp
3 3 (1.86%) Virtual Machines
3 3 (1.86%) XenDesktop
4 2 (1.24%) Virtual Servers
4 2 (1.24%) VMware Infrastructure
Systems Management
1 5 (3.11%) Single Sign-On
2 4 (2.48%) Microsoft Intune
2 4 (2.48%) SCCM
3 2 (1.24%) Ansible
3 2 (1.24%) Opscode Chef
Vendors
1 30 (18.63%) Microsoft
2 24 (14.91%) Adobe
3 22 (13.66%) SAP
4 7 (4.35%) Salesforce.com
5 6 (3.73%) Oracle
6 5 (3.11%) CA Agile Central
7 4 (2.48%) Atlassian
7 4 (2.48%) Citrix
7 4 (2.48%) Google
8 3 (1.86%) Facebook
8 3 (1.86%) Ivanti
8 3 (1.86%) Zend
9 2 (1.24%) VMware
10 1 (0.62%) Apple
10 1 (0.62%) Capita
10 1 (0.62%) Cognos
10 1 (0.62%) Mercator
10 1 (0.62%) Pardot
10 1 (0.62%) Salesforce Marketing Cloud
10 1 (0.62%) ServiceNow