Period
to 20 October 2017

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 20 October 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > Midlands
6 months to
20 Oct 2017
Same period 2016 Same period 2015
Rank 96 122 83
Rank change year-on-year +26 -39 +5
Contract jobs citing Marketing 152 167 181
As % of all contract IT jobs advertised in the Midlands 1.93% 1.71% 2.15%
As % of the General category 6.17% 5.62% 6.26%
Number of daily rates quoted 110 93 121
Midlands median daily rate £375 £375 £325
Median daily rate % change year-on-year - +15.38% -10.71%
10th Percentile £213 £186 £113
90th Percentile £538 £575 £515
England median daily rate £425 £400 £375
% change year-on-year +6.25% +6.67% +7.14%
Number of hourly rates quoted 2 1 6
Midlands median hourly rate £40.25 £15.50 £8.00
Median hourly rate % change year-on-year +159.68% +93.75% -74.60%
England median hourly rate £27.00 £19.61 £21.50
% change year-on-year +37.68% -8.79% -2.27%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the Midlands with a requirement for common skills.

All General Skills
Midlands
Contract vacancies with a requirement for common skills 2465 2974 2891
As % of all contract IT jobs advertised in the Midlands 31.31% 30.38% 34.28%
Number of daily rates quoted 1537 1939 1731
Midlands median daily rate £400 £408 £400
Median daily rate % change year-on-year -1.84% +1.88% +5.26%
10th Percentile £235 £250 £225
90th Percentile £550 £575 £563
England median daily rate £475 £450 £430
% change year-on-year +5.56% +4.65% +1.18%
Number of hourly rates quoted 110 97 143
Midlands median hourly rate £27.00 £20.00 £25.00
Median hourly rate % change year-on-year +35.00% -20.00% -16.67%
10th Percentile £10.33 £8.76 £11.00
90th Percentile £52.50 £46.20 £43.51
England median hourly rate £26.22 £23.50 £23.00
% change year-on-year +11.57% +2.17% +4.55%

Marketing
Job Vacancy Trend in the Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the Midlands.

Job vacancy trend for Marketing in the Midlands

Marketing
Contractor Daily Rate Trend in the Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the Midlands.

Contractor daily rate trend for Marketing in the Midlands

Marketing
Contractor Daily Rate Histogram in the Midlands

The daily rate distribution of IT jobs citing Marketing in the Midlands over the 6 months to 20 October 2017.

Contractor daily rate histogram for Marketing in the Midlands

Marketing
Contractor Hourly Rate Trend in the Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the Midlands.

Contractor hourly rate trend for Marketing in the Midlands

Marketing
Contractor Hourly Rate Histogram in the Midlands

The hourly rate distribution of IT jobs citing Marketing in the Midlands over the 6 months to 20 October 2017.

Contractor hourly rate histogram for Marketing in the Midlands

Marketing
Contract Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Midlands region over the 6 months to 20 October 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Midlands +17 88 £388 +13.97% 32
East Midlands -5 57 £350 -12.50% 24
Marketing
England

For the 6 months to 20 October 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Midlands region with a requirement for Marketing.

1 49 (32.24%) Finance
2 48 (31.58%) Digital Marketing
3 30 (19.74%) Programme Management
4 28 (18.42%) CRM
5 26 (17.11%) Telecoms
6 24 (15.79%) Manufacturing
6 24 (15.79%) Business Intelligence
7 23 (15.13%) Project Management
7 23 (15.13%) SAP
8 21 (13.82%) Stakeholder Management
8 21 (13.82%) E-Commerce
8 21 (13.82%) Analytical Skills
9 20 (13.16%) Agile Software Development
10 18 (11.84%) HTML
10 18 (11.84%) Retail
11 17 (11.18%) Electronics
12 16 (10.53%) Salesforce.com
13 15 (9.87%) JavaScript
13 15 (9.87%) CSS
13 15 (9.87%) Content Management
14 14 (9.21%) CMS
15 13 (8.55%) Legal
15 13 (8.55%) SEO
15 13 (8.55%) .NET
16 12 (7.89%) Banking
17 11 (7.24%) jQuery
17 11 (7.24%) Microsoft
17 11 (7.24%) Automotive
17 11 (7.24%) Git (software)
18 10 (6.58%) Change Management

Marketing
Co-occurring IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (9.21%) CMS
2 5 (3.29%) WordPress
3 4 (2.63%) SharePoint
4 3 (1.97%) Confluence
4 3 (1.97%) Sitecore CMS
5 2 (1.32%) Drupal
5 2 (1.32%) SAS
5 2 (1.32%) Umbraco
6 1 (0.66%) Adobe Experience Manager
6 1 (0.66%) Joomla!
6 1 (0.66%) LiveLink
Applications
1 5 (3.29%) Microsoft Excel
2 4 (2.63%) Adobe Illustrator
2 4 (2.63%) Photoshop
3 3 (1.97%) MS Visio
4 2 (1.32%) Adobe Creative Suite
4 2 (1.32%) HipChat
4 2 (1.32%) InVision
4 2 (1.32%) Microsoft PowerPoint
5 1 (0.66%) Adobe Captivate
5 1 (0.66%) InDesign
5 1 (0.66%) Microsoft Office
5 1 (0.66%) PaintShop Pro
5 1 (0.66%) UserZoom
Business Applications
1 3 (1.97%) Dynamics CRM
1 3 (1.97%) SAP CRM
2 2 (1.32%) Dynamics AX
3 1 (0.66%) Adobe Campaign
3 1 (0.66%) Eloqua
3 1 (0.66%) Sage CRM
3 1 (0.66%) WebTrends
Cloud Services
1 8 (5.26%) Microsoft Azure
2 6 (3.95%) Amazon AWS
3 5 (3.29%) SaaS
4 4 (2.63%) Office 365
4 4 (2.63%) PaaS
5 3 (1.97%) Google Analytics
6 2 (1.32%) Adobe Analytics
6 2 (1.32%) Amazon EC2
6 2 (1.32%) Amazon S3
6 2 (1.32%) GitHub
6 2 (1.32%) IaaS
7 1 (0.66%) AdWords
7 1 (0.66%) Dynamics 365
7 1 (0.66%) GoToWebinar
7 1 (0.66%) MailChimp
7 1 (0.66%) Salesforce Sales Cloud
7 1 (0.66%) Salesforce Service Cloud
Communications & Networking
1 4 (2.63%) BGP
1 4 (2.63%) Ethernet
1 4 (2.63%) L2TP
1 4 (2.63%) MPLS
1 4 (2.63%) OSPF
2 2 (1.32%) Internet
3 1 (0.66%) HTTP
3 1 (0.66%) Skype
3 1 (0.66%) SMS
Database & Business Intelligence
1 8 (5.26%) SQL Server
2 6 (3.95%) SQL Server Reporting Services
3 5 (3.29%) Oracle Database
3 5 (3.29%) Oracle Database 11g
3 5 (3.29%) SQL Server Integration Services
4 4 (2.63%) Data Warehouse
4 4 (2.63%) MySQL
4 4 (2.63%) SQL Server Analysis Services
5 3 (1.97%) Microsoft Analysis Services
5 3 (1.97%) SQL Server 2012
5 3 (1.97%) SQL Server 2016
6 2 (1.32%) Amazon DynamoDB
6 2 (1.32%) Azure SQL Database
7 1 (0.66%) Apache Hive
7 1 (0.66%) MongoDB
7 1 (0.66%) SQL Server 2008
Development Applications
1 11 (7.24%) Git (software)
2 3 (1.97%) JIRA
3 2 (1.32%) Cucumber
3 2 (1.32%) Grunt
3 2 (1.32%) gulp
3 2 (1.32%) Jasmine
3 2 (1.32%) MorphX
3 2 (1.32%) PHPUnit
3 2 (1.32%) Protractor
3 2 (1.32%) TeamCity
3 2 (1.32%) webpack
4 1 (0.66%) Axure RP
4 1 (0.66%) Bitbucket
4 1 (0.66%) Jenkins
4 1 (0.66%) Maven
General
1 49 (32.24%) Finance
2 26 (17.11%) Telecoms
3 24 (15.79%) Manufacturing
4 18 (11.84%) Retail
5 17 (11.18%) Electronics
6 13 (8.55%) Legal
7 12 (7.89%) Banking
8 11 (7.24%) Automotive
9 4 (2.63%) Publishing
10 2 (1.32%) Advertising
10 2 (1.32%) General Ledger
11 1 (0.66%) Games
11 1 (0.66%) Law
Job Titles
1 30 (19.74%) Analyst
2 23 (15.13%) Developer
3 19 (12.50%) Business Analyst
3 19 (12.50%) Project Manager
4 15 (9.87%) Architect
5 11 (7.24%) Marketing Manager
6 8 (5.26%) IT Manager
7 7 (4.61%) Content Manager
7 7 (4.61%) IT Analyst
7 7 (4.61%) Marketing Executive
8 6 (3.95%) Business IT Analyst
8 6 (3.95%) Designer
8 6 (3.95%) Digital Executive
8 6 (3.95%) Digital Marketing Executive
8 6 (3.95%) Digital Project Manager
8 6 (3.95%) IT Business Analyst
8 6 (3.95%) Technical Architect
9 5 (3.29%) Content Editor
9 5 (3.29%) Web Content Editor
9 5 (3.29%) Web Editor
Libraries, Frameworks & Software Standards
1 18 (11.84%) HTML
2 15 (9.87%) CSS
3 13 (8.55%) .NET
4 11 (7.24%) jQuery
5 9 (5.92%) HTML5
6 8 (5.26%) CSS3
7 6 (3.95%) REST
8 5 (3.29%) SOAP
8 5 (3.29%) Visualforce
8 5 (3.29%) Web Services
9 3 (1.97%) RESTful
9 3 (1.97%) Sass
10 2 (1.32%) .NET Framework
10 2 (1.32%) Ajax
10 2 (1.32%) ASP.NET
10 2 (1.32%) ASP.NET Web API
10 2 (1.32%) LESS
10 2 (1.32%) LINQ
10 2 (1.32%) Symfony
10 2 (1.32%) Twitter Bootstrap
Miscellaneous
1 21 (13.82%) Analytical Skills
2 9 (5.92%) User Experience
3 7 (4.61%) Social Media
4 5 (3.29%) Data Centre
4 5 (3.29%) Management Information System
5 4 (2.63%) Computer Science
5 4 (2.63%) Credit Risk
5 4 (2.63%) Mobile App
6 2 (1.32%) Blog
6 2 (1.32%) Clustering
6 2 (1.32%) Marketing Technology
6 2 (1.32%) NHS
6 2 (1.32%) Replication
7 1 (0.66%) Animation
7 1 (0.66%) Data Structures
7 1 (0.66%) Driving Licence
7 1 (0.66%) e-Learning
7 1 (0.66%) FMCG
7 1 (0.66%) Photography
7 1 (0.66%) Virtual Team
Operating Systems
1 4 (2.63%) Windows
2 2 (1.32%) Amazon Linux
2 2 (1.32%) Android
2 2 (1.32%) Apple iOS
2 2 (1.32%) Linux
2 2 (1.32%) Ubuntu
2 2 (1.32%) Unix
3 1 (0.66%) Windows 10
3 1 (0.66%) Windows 7
3 1 (0.66%) Windows 8
3 1 (0.66%) Windows Server
3 1 (0.66%) Windows Server 2012
Processes & Methodologies
1 48 (31.58%) Digital Marketing
2 30 (19.74%) Programme Management
3 28 (18.42%) CRM
4 24 (15.79%) Business Intelligence
5 23 (15.13%) Project Management
6 21 (13.82%) E-Commerce
6 21 (13.82%) Stakeholder Management
7 20 (13.16%) Agile Software Development
8 15 (9.87%) Content Management
9 13 (8.55%) SEO
10 10 (6.58%) Change Management
11 9 (5.92%) Analytics
11 9 (5.92%) Risk Management
12 8 (5.26%) Business Analysis
12 8 (5.26%) DevOps
12 8 (5.26%) Migration
12 8 (5.26%) TDD
13 6 (3.95%) Front End Development
13 6 (3.95%) MVC
13 6 (3.95%) Prototyping
Programming Languages
1 15 (9.87%) JavaScript
2 10 (6.58%) SQL
3 6 (3.95%) C#
4 5 (3.29%) PHP
5 4 (2.63%) Java
6 3 (1.97%) PHP 4
6 3 (1.97%) PHP 5
6 3 (1.97%) T-SQL
7 2 (1.32%) C
7 2 (1.32%) Python
7 2 (1.32%) R
7 2 (1.32%) X++
8 1 (0.66%) Apex Code
8 1 (0.66%) VB.NET
Qualifications
1 6 (3.95%) Degree
2 1 (0.66%) APMP
2 1 (0.66%) Computer Science Degree
2 1 (0.66%) ITIL Certification
2 1 (0.66%) Numerate Degree
Quality Assurance & Compliance
1 3 (1.97%) GDPR
1 3 (1.97%) QA
2 2 (1.32%) PMO
3 1 (0.66%) Data Quality
System Software
1 4 (2.63%) Active Directory
2 3 (1.97%) Docker
Systems Management
1 2 (1.32%) Ansible
2 1 (0.66%) HP Quality Center
2 1 (0.66%) TeamSite
Vendors
1 23 (15.13%) SAP
2 16 (10.53%) Salesforce.com
3 11 (7.24%) Microsoft
4 6 (3.95%) Adobe
4 6 (3.95%) Oracle
5 5 (3.29%) VMware
6 4 (2.63%) Cisco
6 4 (2.63%) Juniper
6 4 (2.63%) Sitecore
7 3 (1.97%) Google
8 2 (1.32%) Facebook
9 1 (0.66%) Ariba
9 1 (0.66%) CA Agile Central
9 1 (0.66%) Hitwise
9 1 (0.66%) HP
9 1 (0.66%) IBM
9 1 (0.66%) Omniture
9 1 (0.66%) Sage
9 1 (0.66%) ServiceNow