Pay per click Contract Job Trends in the North of England

Pay per click (PPC)
England > North of England

The table below provides summary statistics and contractor rates for jobs advertised in the North of England requiring Pay per click skills. It covers contract job vacancies from the 6 months leading up to 20 August 2026, with comparisons to the same periods in the previous two years.

6 months to
20 Aug 2026
Same period 2025 Same period 2024
Rank 245 189 166
Rank change year-on-year -56 -23 -
Contract jobs citing Pay per click 2 2 2
As % of all contract jobs in the North of England 0.027% 0.050% 0.048%
As % of the Processes & Methodologies category 0.032% 0.056% 0.058%
Number of daily rates quoted 1 0 2
10th Percentile - - -
25th Percentile £173 - -
Median daily rate (50th Percentile) £175 - £600
75th Percentile £178 - -
90th Percentile - - -
England median daily rate £350 £300 £355
% change year-on-year +16.67% -15.49% -16.47%

All Process & Methodology Skills
North of England

Pay per click falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the North of England.

Contract vacancies with a requirement for process or methodology skills 6,213 3,567 3,473
As % of all contract IT jobs advertised in the North of England 83.11% 89.13% 83.67%
Number of daily rates quoted 3,666 2,286 2,082
10th Percentile £313 £268 £313
25th Percentile £402 £375 £408
Median daily rate (50th Percentile) £500 £470 £500
Median % change year-on-year +6.38% -6.00% -
75th Percentile £588 £556 £588
90th Percentile £675 £650 £675
England median daily rate £525 £510 £530
% change year-on-year +2.94% -3.77% -3.64%
Number of hourly rates quoted 507 208 237
10th Percentile £16.01 £12.82 £11.07
25th Percentile £21.33 £17.48 £14.13
Median hourly rate £43.96 £22.63 £27.00
Median % change year-on-year +94.26% -16.19% -1.82%
75th Percentile £70.00 £44.26 £48.75
90th Percentile £78.00 £72.50 £69.85
England median hourly rate £43.96 £25.15 £43.00
% change year-on-year +74.79% -41.51% +4.83%

Pay per click
Job Vacancy Trend in the North of England

Historical trend showing the proportion of contract IT job postings citing Pay per click relative to all contract IT jobs advertised in the North of England.

Pay per click job vacancy trend in the North of England

Pay per click
Daily Rate Trend in the North of England

Contractor daily rate distribution trend for jobs in the North of England citing Pay per click.

Contractor daily rate distribution trend for jobs in the North of England citing Pay per click

Pay per click
Hourly Rate Trend in the North of England

Contractor hourly rate distribution trend for jobs in the North of England citing Pay per click.

Contractor hourly rate distribution trend for jobs in the North of England citing Pay per click

Pay per click
Contract Job Locations in the North of England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the North of England region over the 6 months to 20 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Yorkshire - 1 - - 8
North West - 1 £175 - 5
Pay per click
England

Pay per click
Co-Occurring Skills & Capabilities in the North of England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (50.00%) Microsoft Office
Cloud Services
1 1 (50.00%) Google Ads
General
1 2 (100.00%) Marketing
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Social Skills
Job Titles
1 1 (50.00%) PPC Specialist
Miscellaneous
1 1 (50.00%) Digital Media
1 1 (50.00%) Social Media
Processes & Methodologies
1 2 (100.00%) Digital Marketing
2 1 (50.00%) Analytics
2 1 (50.00%) Collaborative Working
2 1 (50.00%) Competitor Analysis
2 1 (50.00%) Customer Insight
2 1 (50.00%) Decision-Making
2 1 (50.00%) Digital Analytics
2 1 (50.00%) Email Marketing
2 1 (50.00%) Mathematics
2 1 (50.00%) Mentoring
2 1 (50.00%) Multichannel Marketing
2 1 (50.00%) Paid Search
2 1 (50.00%) SEO
Vendors
1 1 (50.00%) Facebook
1 1 (50.00%) Google
1 1 (50.00%) Instagram
1 1 (50.00%) Microsoft
1 1 (50.00%) TikTok