Storytelling Contracts in the North of England

Storytelling
England > North of England

The table below provides summary statistics for contract job vacancies advertised in the North of England requiring Storytelling skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Storytelling over the 6 months leading up to 19 May 2025, comparing them to the same period in the previous two years.

6 months to
19 May 2025
Same period 2024 Same period 2023
Rank 160 182 210
Rank change year-on-year +22 +28 +22
Contract jobs citing Storytelling 8 3 8
As % of all contract jobs advertised in the North of England 0.24% 0.065% 0.14%
As % of the Processes & Methodologies category 0.27% 0.076% 0.16%
Number of daily rates quoted 3 2 5
10th Percentile £410 - £413
25th Percentile £424 - £563
Median daily rate (50th Percentile) £450 £700 £600
Median % change year-on-year -35.71% +16.67% -11.60%
75th Percentile £456 - £625
90th Percentile £460 - £663
England median daily rate £425 £525 £573
% change year-on-year -19.05% -8.42% +9.19%

All Process and Methodology Skills
North of England

Storytelling falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the North of England.

Contract vacancies with a requirement for process or methodology skills 2,970 3,960 5,069
As % of all contract IT jobs advertised in the North of England 89.62% 85.44% 90.47%
Number of daily rates quoted 1,908 2,421 3,492
10th Percentile £263 £300 £300
25th Percentile £375 £401 £413
Median daily rate (50th Percentile) £475 £500 £500
Median % change year-on-year -5.00% - +5.26%
75th Percentile £557 £588 £600
90th Percentile £650 £675 £688
England median daily rate £525 £525 £550
% change year-on-year - -4.55% +1.85%
Number of hourly rates quoted 156 365 204
10th Percentile £13.50 £11.07 £10.63
25th Percentile £18.51 £12.50 £15.54
Median hourly rate £26.28 £17.72 £27.84
Median % change year-on-year +48.29% -36.35% +46.53%
75th Percentile £57.76 £45.00 £43.94
90th Percentile £81.08 £59.00 £65.00
England median hourly rate £28.75 £36.50 £36.40
% change year-on-year -21.23% +0.29% +45.58%

Storytelling
Job Vacancy Trend in the North of England

Job postings citing Storytelling as a proportion of all IT jobs advertised in the North of England.

Job vacancy trend for Storytelling in the North of England

Storytelling
Contractor Daily Rate Trend in the North of England

3-month moving average daily rate quoted in jobs citing Storytelling in the North of England.

Daily rate trend for Storytelling in the North of England

Storytelling
Contract Job Locations in the North of England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Storytelling within the North of England region over the 6 months to 19 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Yorkshire - 5 £401 - 19
North West +14 3 £453 -35.36% 63
North East - 2 - - 7
Storytelling
England

Storytelling
Co-occurring Skills and Capabilities in the North of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (12.50%) Confluence
Applications
1 1 (12.50%) Microsoft Excel
1 1 (12.50%) Microsoft PowerPoint
Cloud Services
1 1 (12.50%) AWS
1 1 (12.50%) Azure
1 1 (12.50%) GCP
1 1 (12.50%) GitHub
1 1 (12.50%) Microsoft 365
1 1 (12.50%) Power Platform
Database & Business Intelligence
1 1 (12.50%) Data Mining
1 1 (12.50%) Power BI
1 1 (12.50%) Power Query
Development Applications
1 1 (12.50%) Git
1 1 (12.50%) Jenkins
1 1 (12.50%) JIRA
General
1 3 (37.50%) Analytical Skills
1 3 (37.50%) Public Sector
2 2 (25.00%) Social Skills
3 1 (12.50%) Finance
3 1 (12.50%) Influencing Skills
3 1 (12.50%) Telecoms
Job Titles
1 3 (37.50%) Engagement Manager
1 3 (37.50%) Senior
2 2 (25.00%) Senior Engagement Manager
2 2 (25.00%) Senior Manager
3 1 (12.50%) Analyst
3 1 (12.50%) Data Analyst
3 1 (12.50%) Data Scientist
3 1 (12.50%) Designer
3 1 (12.50%) HR Analyst
3 1 (12.50%) HR Data Analyst
3 1 (12.50%) Lead
3 1 (12.50%) Project Manager
3 1 (12.50%) Senior Analyst
3 1 (12.50%) Senior Data Analyst
3 1 (12.50%) UX Designer
Libraries, Frameworks & Software Standards
1 1 (12.50%) PyTorch
1 1 (12.50%) TensorFlow
Miscellaneous
1 1 (12.50%) Algorithms
1 1 (12.50%) IVR
1 1 (12.50%) Public Cloud
Processes & Methodologies
1 5 (62.50%) Analytics
2 4 (50.00%) Data Strategy
2 4 (50.00%) Digital Analytics
2 4 (50.00%) Infographics
2 4 (50.00%) Web Analytics
3 3 (37.50%) Decision-Making
3 3 (37.50%) Problem-Solving
4 2 (25.00%) Artificial Intelligence
4 2 (25.00%) Continuous Improvement
4 2 (25.00%) Data Science
4 2 (25.00%) Visualisation
5 1 (12.50%) Agile
5 1 (12.50%) Business Intelligence
5 1 (12.50%) Data Analysis
5 1 (12.50%) Data Modelling
5 1 (12.50%) Data Security
5 1 (12.50%) Stakeholder Management
5 1 (12.50%) Statistical Analysis
5 1 (12.50%) Statistics
5 1 (12.50%) Validation
Programming Languages
1 1 (12.50%) Data Analysis Expressions
1 1 (12.50%) Python
1 1 (12.50%) R
1 1 (12.50%) SQL
Qualifications
1 2 (25.00%) Degree
2 1 (12.50%) Master's Degree
2 1 (12.50%) Microsoft Certification
Quality Assurance & Compliance
1 1 (12.50%) Accessibility
1 1 (12.50%) Data Quality
System Software
1 1 (12.50%) VMware ESXi
Systems Management
1 1 (12.50%) Ansible
1 1 (12.50%) Microsoft Intune
1 1 (12.50%) SCOM
1 1 (12.50%) vCenter Server
Vendors
1 3 (37.50%) Microsoft
2 1 (12.50%) AppDynamics
2 1 (12.50%) Avaya
2 1 (12.50%) Cisco
2 1 (12.50%) Citrix
2 1 (12.50%) Dell
2 1 (12.50%) Genesys
2 1 (12.50%) HP
2 1 (12.50%) IBM
2 1 (12.50%) Workday