Period
to 18 November 2017

The following table provides summary statistics for contract job vacancies advertised in the North West with a requirement for Copywriting skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Copywriting over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Copywriting
England > North West
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 197 221 228
Rank change year-on-year +24 +7 -34
Contract jobs citing Copywriting 4 7 12
As % of all contract IT jobs advertised in the North West 0.070% 0.10% 0.14%
As % of the Processes & Methodologies category 0.087% 0.12% 0.17%
Number of daily rates quoted 3 5 4
North West median daily rate £250 £200 £213
Median daily rate % change year-on-year +25.00% -5.88% -5.56%
10th Percentile £185 £200 £124
90th Percentile £298 £320 £559
England median daily rate £325 £300 £275
% change year-on-year +8.33% +9.09% +22.22%
Number of hourly rates quoted 0 0 0
North West median hourly rate - - -
England median hourly rate £40.00 £20.75 £23.00
% change year-on-year +92.77% -9.78% -70.19%

Copywriting is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the North West with a requirement for process or methodology skills.

All Process and Methodology Skills
North West
Contract vacancies with a requirement for process or methodology skills 4624 5782 6956
As % of all contract IT jobs advertised in the North West 81.35% 83.86% 81.17%
Number of daily rates quoted 2952 3723 4214
North West median daily rate £400 £400 £400
10th Percentile £263 £263 £255
90th Percentile £586 £556 £575
England median daily rate £450 £425 £420
% change year-on-year +5.88% +1.19% +5.00%
Number of hourly rates quoted 198 169 284
North West median hourly rate £27.00 £23.50 £30.52
Median hourly rate % change year-on-year +14.89% -23.00% +64.97%
10th Percentile £11.67 £12.15 £12.40
90th Percentile £51.71 £53.10 £52.47
England median hourly rate £24.00 £24.41 £22.50
% change year-on-year -1.68% +8.49% +18.42%

Copywriting
Job Vacancy Trend in the North West

Job postings citing Copywriting as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Copywriting in the North West

Copywriting
Contractor Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Copywriting in the North West.

Contractor daily rate trend for Copywriting in the North West

Copywriting
Contractor Daily Rate Histogram in the North West

The daily rate distribution of IT jobs citing Copywriting in the North West over the 6 months to 18 November 2017.

Contractor daily rate histogram for Copywriting in the North West

Copywriting
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the North West region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +16 2 £219 -15.87% 2
Merseyside - 2 £310 -
Copywriting
England

For the 6 months to 18 November 2017, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Copywriting.

1 3 (75.00%) CMS
2 2 (50.00%) Web Design
2 2 (50.00%) Marketing
3 1 (25.00%) Digital Marketing
3 1 (25.00%) Social Media
3 1 (25.00%) Business Transformation
3 1 (25.00%) Analytics
3 1 (25.00%) Qualitative Research
3 1 (25.00%) Coaching
3 1 (25.00%) User Experience
3 1 (25.00%) Digital Analytics
3 1 (25.00%) Quantitative Research
3 1 (25.00%) Content Management
3 1 (25.00%) CSS
3 1 (25.00%) SMS
3 1 (25.00%) Project Management

Copywriting
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (75.00%) CMS
Communications & Networking
1 1 (25.00%) SMS
General
1 2 (50.00%) Marketing
Job Titles
1 1 (25.00%) Content Designer
1 1 (25.00%) Designer
1 1 (25.00%) Digital Executive
1 1 (25.00%) Digital Marketing Executive
1 1 (25.00%) Marketing Executive
1 1 (25.00%) Senior Content Designer
1 1 (25.00%) Senior Designer
1 1 (25.00%) Web Content Officer
Libraries, Frameworks & Software Standards
1 1 (25.00%) CSS
Miscellaneous
1 1 (25.00%) Social Media
1 1 (25.00%) User Experience
Processes & Methodologies
1 2 (50.00%) Web Design
2 1 (25.00%) Analytics
2 1 (25.00%) Business Transformation
2 1 (25.00%) Coaching
2 1 (25.00%) Content Management
2 1 (25.00%) Digital Analytics
2 1 (25.00%) Digital Marketing
2 1 (25.00%) Project Management
2 1 (25.00%) Qualitative Research
2 1 (25.00%) Quantitative Research