The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Copywriting skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Copywriting over the 3 months to 22 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Copywriting
UK / England
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 536 603 592
Rank change year-on-year +67 -11  
Contract jobs citing Copywriting 54 34 30
As % of all contract IT jobs advertised in England 0.13% 0.069% 0.059%
As % of the Processes & Methodologies category 0.15% 0.082% 0.073%
Number of daily rates quoted 31 20 16
Median daily rate £275 £270 £313
Median daily rate % change year-on-year +1.85% -13.60%  
90% offered a daily rate of more than £175 £180 £210
10% offered a daily rate of more than £350 £384 £500
UK excluding London median daily rate £250 £200 £400
% change year-on-year +25.00% -50.00%  
Number of hourly rates quoted 2 3 3
Median hourly rate £101.75 £32.00 £19.00
Median hourly rate % change year-on-year +217.96% +68.42%  
90% offered a hourly rate of more than £43.15 £32.00 £16.60
10% offered a hourly rate of more than £160.35 £34.40 £21.40
UK excluding London median hourly rate - £32.00 -

Copywriting is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process and methodology skills.

Contract Process & Methodology Skills
England
Contract job vacancies with a requirement for process and methodology skills 36460 41364 41331
As % of all contract IT job vacancies advertised in England 84.71% 83.50% 80.82%
Number of daily rates quoted 23944 27759 26979
Median daily rate £450 £446 £415
Median daily rate % change year-on-year +0.84% +7.53%  
90% offered a daily rate of more than £313 £300 £288
10% offered a daily rate of more than £600 £600 £593
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 956 965 1150
Median hourly rate £32.00 £27.25 £26.00
Median hourly rate % change year-on-year +17.43% +4.80%  
90% offered a hourly rate of more than £12.50 £12.55 £12.00
10% offered a hourly rate of more than £52.50 £47.83 £50.00
UK excluding London median hourly rate £33.50 £28.50 £30.00
% change year-on-year +17.54% -5.00%  

Copywriting
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Copywriting as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Copywriting in England

Copywriting
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Copywriting in England.

Contractor daily rate trend for Copywriting in England

Copywriting
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Copywriting in England over the 3 months to 22 June 2017.

Contractor daily rate histogram for Copywriting in England

Copywriting
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Copywriting in England.

Contractor hourly rate trend for Copywriting in England

Copywriting
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Copywriting in England over the 3 months to 22 June 2017.

Contractor hourly rate histogram for Copywriting in England

Copywriting
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the England region over the 3 months to 22 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +29 32 £275 -26.66% 9
South East +20 10 £275 +124.48% 6
South West +17 5 £225 +12.50% 1
East of England -3 2 £325 +76.87%
North East - 2 £194 - 1
North West +22 1 £175 -12.50% 4
West Midlands - 1 £350 - 2
East Midlands - 1 £275 -
Copywriting
UK

For the 6 months to 22 June 2017, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Copywriting.

1 48 (49.48%) Marketing
2 33 (34.02%) CMS
3 31 (31.96%) Finance
4 28 (28.87%) User Experience
5 25 (25.77%) Degree
6 21 (21.65%) Banking
7 20 (20.62%) Agile Software Development
7 20 (20.62%) Content Management
7 20 (20.62%) SEO
7 20 (20.62%) Social Media
8 19 (19.59%) HTML
9 17 (17.53%) Stakeholder Management
9 17 (17.53%) Digital Marketing
9 17 (17.53%) Analytics
10 16 (16.49%) Mobile App
11 14 (14.43%) Typography
11 14 (14.43%) Legal
12 13 (13.40%) CSS
12 13 (13.40%) Analytical Skills
13 12 (12.37%) Content Marketing
13 12 (12.37%) Adobe
13 12 (12.37%) Scrum
14 11 (11.34%) Project Management
14 11 (11.34%) HTML5
14 11 (11.34%) CSS3
14 11 (11.34%) Google Analytics
14 11 (11.34%) Wireframes
15 10 (10.31%) Google
15 10 (10.31%) Migration
16 9 (9.28%) Adobe Creative Suite

Copywriting
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 33 (34.02%) CMS
2 5 (5.15%) Drupal
3 4 (4.12%) WordPress
4 3 (3.09%) SharePoint
5 2 (2.06%) Sitecore CMS
6 1 (1.03%) Adobe Experience Manager
Applications
1 9 (9.28%) Adobe Creative Suite
2 8 (8.25%) Microsoft PowerPoint
3 6 (6.19%) Photoshop
4 5 (5.15%) Microsoft Office
4 5 (5.15%) OmniGraffle
5 3 (3.09%) Adobe Illustrator
5 3 (3.09%) Microsoft Excel
6 2 (2.06%) Acrobat
6 2 (2.06%) Adobe After Effects
6 2 (2.06%) Adobe Premiere
7 1 (1.03%) InDesign
Business Applications
1 3 (3.09%) SAP Oil and Gas
2 1 (1.03%) Adobe Campaign
2 1 (1.03%) Dynamics AX
2 1 (1.03%) Dynamics NAV
2 1 (1.03%) Magento
Cloud Services
1 11 (11.34%) Google Analytics
2 4 (4.12%) AdWords
3 2 (2.06%) SaaS
4 1 (1.03%) Dynamics 365
4 1 (1.03%) MailChimp
Communications & Networking
1 3 (3.09%) Internet
2 1 (1.03%) Intranet
Database & Business Intelligence
1 2 (2.06%) Big Data
1 2 (2.06%) Relational Database
Development Applications
1 5 (5.15%) Axure RP
General
1 48 (49.48%) Marketing
2 31 (31.96%) Finance
3 21 (21.65%) Banking
4 14 (14.43%) Legal
5 8 (8.25%) Advertising
5 8 (8.25%) Publishing
6 6 (6.19%) Telecoms
7 5 (5.15%) Retail
8 3 (3.09%) Electronics
8 3 (3.09%) Financial Institution
8 3 (3.09%) Manufacturing
9 2 (2.06%) Brand Awareness
9 2 (2.06%) Digital Economy
9 2 (2.06%) Investment Banking
9 2 (2.06%) Retail Banking
10 1 (1.03%) Automotive
10 1 (1.03%) French Language
10 1 (1.03%) German Language
10 1 (1.03%) Law
10 1 (1.03%) Spanish Language
Job Titles
1 28 (28.87%) Copywriter
2 17 (17.53%) Designer
3 14 (14.43%) Content Manager
4 12 (12.37%) Digital Copywriter
5 8 (8.25%) UX Designer
6 7 (7.22%) Marketing Manager
7 4 (4.12%) Content Strategist
7 4 (4.12%) Marketing Copywriter
7 4 (4.12%) Social Media Manager
7 4 (4.12%) UI Designer
8 3 (3.09%) Content Designer
8 3 (3.09%) Developer
8 3 (3.09%) SEO Copywriter
8 3 (3.09%) Web Content Manager
8 3 (3.09%) Web Manager
9 2 (2.06%) Analyst
9 2 (2.06%) Communications Manager
9 2 (2.06%) Delivery Manager
9 2 (2.06%) Junior
9 2 (2.06%) Senior Manager
Libraries, Frameworks & Software Standards
1 19 (19.59%) HTML
2 13 (13.40%) CSS
3 11 (11.34%) CSS3
3 11 (11.34%) HTML5
4 7 (7.22%) Flash
5 4 (4.12%) XML
6 1 (1.03%) ATL
6 1 (1.03%) Spring
6 1 (1.03%) Velocity
Miscellaneous
1 28 (28.87%) User Experience
2 20 (20.62%) Social Media
3 16 (16.49%) Mobile App
4 13 (13.40%) Analytical Skills
5 7 (7.22%) Digital Media
6 6 (6.19%) Blog
7 4 (4.12%) Taxonomies
8 2 (2.06%) Graphic Design
8 2 (2.06%) Mobile Banking
9 1 (1.03%) iPad
9 1 (1.03%) Mobile Payment
9 1 (1.03%) Smart Meter
9 1 (1.03%) Video Editing
9 1 (1.03%) Virtual Team
9 1 (1.03%) W3C
Processes & Methodologies
1 20 (20.62%) Agile Software Development
1 20 (20.62%) Content Management
1 20 (20.62%) SEO
2 17 (17.53%) Analytics
2 17 (17.53%) Digital Marketing
2 17 (17.53%) Stakeholder Management
3 14 (14.43%) Typography
4 12 (12.37%) Content Marketing
4 12 (12.37%) Scrum
5 11 (11.34%) Project Management
5 11 (11.34%) Wireframes
6 10 (10.31%) Migration
7 8 (8.25%) Content Development
8 7 (7.22%) Prototyping
8 7 (7.22%) Workflow
9 6 (6.19%) Asset Management
9 6 (6.19%) Content Writing
10 5 (5.15%) Matrix Organization
10 5 (5.15%) Stakeholder Engagement
10 5 (5.15%) Statistical Analysis
Qualifications
1 25 (25.77%) Degree
2 3 (3.09%) Security Cleared
3 1 (1.03%) Master's Degree
Systems Management
1 1 (1.03%) TeamSite
Vendors
1 12 (12.37%) Adobe
2 10 (10.31%) Google
3 4 (4.12%) Facebook
3 4 (4.12%) Microsoft
3 4 (4.12%) Twitter
4 3 (3.09%) SAP
5 2 (2.06%) Salesforce.com
5 2 (2.06%) Sitecore
6 1 (1.03%) DoubleClick
6 1 (1.03%) HubSpot
6 1 (1.03%) JD Edwards
6 1 (1.03%) Marketo
6 1 (1.03%) Percussion
6 1 (1.03%) Salesforce Marketing Cloud
London
Shelter
Rate: £36,501 - £39,021 plus excellent benefits
Posted: Yesterday
South West London
Lorien Resourcing
Rate: £375 - £450 per day
Posted: Yesterday