Period
to 19 November 2017

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Copywriting skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Copywriting over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Copywriting
UK > England
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 751 768 774
Rank change year-on-year +17 +6 -9
Contract jobs citing Copywriting 91 96 87
As % of all contract IT jobs advertised in England 0.098% 0.099% 0.083%
As % of the Processes & Methodologies category 0.12% 0.12% 0.10%
Number of daily rates quoted 62 67 48
England median daily rate £325 £300 £263
Median daily rate % change year-on-year +8.33% +14.29% +16.67%
10th Percentile £204 £185 £131
90th Percentile £468 £503 £420
UK median daily rate £325 £283 £275
% change year-on-year +15.04% +2.73% +22.22%
Number of hourly rates quoted 1 12 9
England median hourly rate £40.00 £20.75 £23.00
Median hourly rate % change year-on-year +92.77% -9.78% -70.19%
10th Percentile £35.00 £16.00 £21.40
90th Percentile £45.00 £34.50 £71.50
UK median hourly rate £40.00 £20.75 £23.00
% change year-on-year +92.77% -9.78% -70.19%

Copywriting is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Contract vacancies with a requirement for process or methodology skills 78959 81979 85805
As % of all contract IT jobs advertised in England 84.69% 84.17% 81.93%
Number of daily rates quoted 53119 54700 56575
England median daily rate £450 £425 £422
Median daily rate % change year-on-year +5.88% +0.62% +5.60%
10th Percentile £288 £264 £263
90th Percentile £638 £613 £600
UK median daily rate £450 £425 £413
% change year-on-year +5.88% +3.03% +3.13%
Number of hourly rates quoted 1842 2121 2517
England median hourly rate £23.75 £24.41 £22.50
Median hourly rate % change year-on-year -2.70% +8.49% +18.42%
10th Percentile £11.35 £11.50 £11.50
90th Percentile £50.00 £48.75 £47.50
UK median hourly rate £23.32 £24.00 £22.50
% change year-on-year -2.83% +6.67% +18.42%

Copywriting
Job Vacancy Trend in England

Job postings citing Copywriting as a percentage of all IT jobs advertised in England.

Job vacancy trend for Copywriting in England

Copywriting
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Copywriting in England.

Contractor daily rate trend for Copywriting in England

Copywriting
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Copywriting in England over the 6 months to 19 November 2017.

Contractor daily rate histogram for Copywriting in England

Copywriting
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Copywriting in England.

Contractor hourly rate trend for Copywriting in England

Copywriting
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the England region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -18 53 £325 -7.14% 5
South East -2 20 £350 +16.67% 3
Midlands +28 6 £425 +54.55%
South West +7 5 £238 -24.88%
North of England +54 4 £250 - 3
North West +21 4 £250 +25.00% 2
West Midlands - 4 £425 -
East of England -19 3 £325 -18.75% 1
East Midlands +5 2 - -
Copywriting
UK

For the 6 months to 19 November 2017, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Copywriting.

1 28 (30.77%) Marketing
2 26 (28.57%) User Experience
3 22 (24.18%) CMS
3 22 (24.18%) Finance
4 19 (20.88%) Content Management
5 18 (19.78%) Agile Software Development
6 16 (17.58%) Stakeholder Management
6 16 (17.58%) HTML
7 15 (16.48%) Degree
8 12 (13.19%) CSS
8 12 (13.19%) Adobe
9 11 (12.09%) SEO
9 11 (12.09%) Social Media
10 10 (10.99%) Intranet
10 10 (10.99%) Strategic Thinking
11 9 (9.89%) Adobe Creative Suite
11 9 (9.89%) Photoshop
11 9 (9.89%) Microsoft Office
11 9 (9.89%) Legal
12 8 (8.79%) Mobile App
12 8 (8.79%) Analytics
12 8 (8.79%) Scrum
12 8 (8.79%) Creative Thinking
13 7 (7.69%) Matrix Organization
13 7 (7.69%) Adobe Illustrator
13 7 (7.69%) Migration
13 7 (7.69%) Microsoft PowerPoint
13 7 (7.69%) SharePoint
13 7 (7.69%) Stakeholder Engagement
13 7 (7.69%) Axure RP

Copywriting
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (24.18%) CMS
2 7 (7.69%) SharePoint
3 2 (2.20%) Adobe Experience Manager
3 2 (2.20%) WordPress
4 1 (1.10%) Drupal
4 1 (1.10%) Sitecore CMS
4 1 (1.10%) Umbraco
Applications
1 9 (9.89%) Adobe Creative Suite
1 9 (9.89%) Microsoft Office
1 9 (9.89%) Photoshop
2 7 (7.69%) Adobe Illustrator
2 7 (7.69%) Microsoft PowerPoint
3 5 (5.49%) InDesign
3 5 (5.49%) InVision
4 4 (4.40%) Microsoft Excel
5 2 (2.20%) Adobe Premiere
6 1 (1.10%) Adobe After Effects
6 1 (1.10%) OmniGraffle
Business Applications
1 1 (1.10%) Adobe Campaign
1 1 (1.10%) Eloqua
Cloud Services
1 2 (2.20%) Adobe Creative Cloud
1 2 (2.20%) Google Analytics
2 1 (1.10%) MailChimp
2 1 (1.10%) Office 365
2 1 (1.10%) Yammer
Communications & Networking
1 10 (10.99%) Intranet
2 3 (3.30%) Internet
2 3 (3.30%) SMS
3 1 (1.10%) NAS
Database & Business Intelligence
1 2 (2.20%) Relational Database
Development Applications
1 7 (7.69%) Axure RP
2 1 (1.10%) Dreamweaver
2 1 (1.10%) JIRA
General
1 28 (30.77%) Marketing
2 22 (24.18%) Finance
3 9 (9.89%) Legal
4 4 (4.40%) Banking
4 4 (4.40%) Publishing
5 2 (2.20%) Advertising
5 2 (2.20%) Digital Economy
5 2 (2.20%) Investment Banking
6 1 (1.10%) Brand Awareness
6 1 (1.10%) Law
6 1 (1.10%) Pharmaceutical
6 1 (1.10%) Retail
6 1 (1.10%) Spanish Language
6 1 (1.10%) Telecoms
Job Titles
1 13 (14.29%) Designer
2 9 (9.89%) Copywriter
3 7 (7.69%) UX Designer
4 6 (6.59%) Communications Officer
5 5 (5.49%) Digital Designer
5 5 (5.49%) Marketing Manager
6 4 (4.40%) Content Designer
6 4 (4.40%) Content Manager
6 4 (4.40%) Digital Copywriter
6 4 (4.40%) Digital UX Designer
7 3 (3.30%) Agile Business Analyst
7 3 (3.30%) Analyst
7 3 (3.30%) Business Analyst
7 3 (3.30%) Communications Specialist
7 3 (3.30%) Social Media Manager
7 3 (3.30%) UI Designer
8 2 (2.20%) Communications Manager
8 2 (2.20%) Developer
8 2 (2.20%) Senior Designer
8 2 (2.20%) User Experience Manager
Libraries, Frameworks & Software Standards
1 16 (17.58%) HTML
2 12 (13.19%) CSS
3 4 (4.40%) CSS3
3 4 (4.40%) HTML5
4 2 (2.20%) Sass
5 1 (1.10%) ATL
5 1 (1.10%) Flash
Miscellaneous
1 26 (28.57%) User Experience
2 11 (12.09%) Social Media
3 8 (8.79%) Mobile App
4 6 (6.59%) Analytical Skills
5 4 (4.40%) Graphic Design
6 2 (2.20%) Blog
6 2 (2.20%) Digital Media
6 2 (2.20%) Mobile Banking
7 1 (1.10%) e-Learning
7 1 (1.10%) NHS
7 1 (1.10%) Video Editing
7 1 (1.10%) Xbox
Processes & Methodologies
1 19 (20.88%) Content Management
2 18 (19.78%) Agile Software Development
3 16 (17.58%) Stakeholder Management
4 11 (12.09%) SEO
5 10 (10.99%) Strategic Thinking
6 8 (8.79%) Analytics
6 8 (8.79%) Creative Thinking
6 8 (8.79%) Scrum
7 7 (7.69%) Digital Marketing
7 7 (7.69%) Matrix Organization
7 7 (7.69%) Migration
7 7 (7.69%) Stakeholder Engagement
8 6 (6.59%) Project Management
8 6 (6.59%) Wireframes
9 5 (5.49%) CRM
9 5 (5.49%) Customer-Centricity
9 5 (5.49%) User Stories
10 4 (4.40%) Business Transformation
10 4 (4.40%) Content Marketing
10 4 (4.40%) Prototyping
Qualifications
1 15 (16.48%) Degree
2 4 (4.40%) Security Cleared
3 1 (1.10%) BPSS Clearance
3 1 (1.10%) SC Cleared
Quality Assurance & Compliance
1 2 (2.20%) GDPR
2 1 (1.10%) Disclosure Scotland
Systems Management
1 1 (1.10%) Systems Management Server (SMS)
Vendors
1 12 (13.19%) Adobe
2 6 (6.59%) Microsoft
3 3 (3.30%) Google
4 2 (2.20%) Salesforce.com
4 2 (2.20%) Twitter
5 1 (1.10%) Facebook
5 1 (1.10%) HubSpot
5 1 (1.10%) Marketo
5 1 (1.10%) Oracle
5 1 (1.10%) Percussion
5 1 (1.10%) Salesforce Marketing Cloud
5 1 (1.10%) Sitecore
5 1 (1.10%) Teradata