Funnel Analysis Contract Job Trends in the North West

Funnel Analysis
England > North West

The table below provides summary statistics and contractor rates for jobs advertised in the North West requiring Funnel Analysis skills. It covers contract job vacancies from the 6 months leading up to 28 November 2025, with comparisons to the same periods in the previous two years.

6 months to
28 Nov 2025
Same period 2024 Same period 2023
Rank 140 - -
Rank change year-on-year - - -
Contract jobs citing Funnel Analysis 1 0 0
As % of all contract jobs in the North West 0.041% - -
As % of the Processes & Methodologies category 0.046% - -
Number of daily rates quoted 1 0 0
10th Percentile - - -
25th Percentile £613 - -
Median daily rate (50th Percentile) £625 - -
75th Percentile £638 - -
90th Percentile - - -
England median daily rate £500 - -

All Process and Methodology Skills
North West

Funnel Analysis falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the North West.

Contract vacancies with a requirement for process or methodology skills 2,169 1,977 2,373
As % of all contract IT jobs advertised in the North West 88.13% 84.78% 88.45%
Number of daily rates quoted 1,447 1,068 1,627
10th Percentile £213 £294 £270
25th Percentile £358 £393 £400
Median daily rate (50th Percentile) £450 £475 £500
Median % change year-on-year -5.26% -5.00% -
75th Percentile £575 £575 £600
90th Percentile £670 £656 £675
England median daily rate £501 £525 £545
% change year-on-year -4.53% -3.67% -0.91%
Number of hourly rates quoted 184 121 156
10th Percentile £15.50 £16.25 £16.13
25th Percentile £19.23 £23.48 £18.00
Median hourly rate £29.60 £35.00 £35.25
Median % change year-on-year -15.43% -0.71% +46.88%
75th Percentile £45.88 £51.91 £46.35
90th Percentile £71.06 £69.75 £64.38
England median hourly rate £25.15 £36.00 £44.50
% change year-on-year -30.14% -19.10% +19.85%

Funnel Analysis
Job Vacancy Trend in the North West

Historical trend showing the proportion of contract IT job postings citing Funnel Analysis relative to all contract IT jobs advertised in the North West.

Funnel Analysis job vacancy trend in the North West

Funnel Analysis
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Funnel Analysis within the North West region over the 6 months to 28 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Merseyside - 1 £625 -
Funnel Analysis
England

Funnel Analysis
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 1 (100.00%) Power Platform
Database & Business Intelligence
1 1 (100.00%) Looker
1 1 (100.00%) Power BI
Development Applications
1 1 (100.00%) JIRA
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) CRM Manager
1 1 (100.00%) CRM Project Manager
1 1 (100.00%) Project Manager
Miscellaneous
1 1 (100.00%) Marketing Technology
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) Business Intelligence
1 1 (100.00%) Campaign Management
1 1 (100.00%) Content Development
1 1 (100.00%) Conversion Rate Optimisation
1 1 (100.00%) Creative Strategy
1 1 (100.00%) CRM
1 1 (100.00%) Customer Experience
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Marketing Analytics
1 1 (100.00%) Multivariate Testing
1 1 (100.00%) Personalization
1 1 (100.00%) Project Delivery