Marketing Contract Job Trends in the North West

Marketing
England > North West

The table below looks at the prevalence of the term Marketing in contract job vacancies in the North West. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 7 June 2026, comparing them to the same period in the previous two years.

6 months to
7 Jun 2026
Same period 2025 Same period 2024
Rank 131 84 102
Rank change year-on-year -47 +18 +16
Contract jobs citing Marketing 37 40 34
As % of all contract jobs in the North West 1.08% 2.02% 1.23%
As % of the General category 2.01% 3.42% 2.30%
Number of daily rates quoted 19 26 22
10th Percentile £200 £217 £325
25th Percentile £413 £375 £365
Median daily rate (50th Percentile) £447 £530 £500
Median % change year-on-year -15.66% +6.00% +3.09%
75th Percentile £650 £630 £569
90th Percentile £780 £681 £625
England median daily rate £435 £490 £460
% change year-on-year -11.22% +6.52% -10.24%
Number of hourly rates quoted 0 0 6
10th Percentile - - £15.08
25th Percentile - - £21.39
Median hourly rate - - £35.00
75th Percentile - - -
90th Percentile - - -
England median hourly rate £35.50 £34.58 £34.00
% change year-on-year +2.68% +1.69% -20.00%

All General Skills
North West

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in the North West.

Contract vacancies with a requirement for general skills 1,844 1,169 1,478
As % of all contract IT jobs advertised in the North West 53.93% 59.07% 53.38%
Number of daily rates quoted 1,050 742 879
10th Percentile £256 £305 £298
25th Percentile £372 £378 £394
Median daily rate (50th Percentile) £465 £475 £493
Median % change year-on-year -2.11% -3.65% -1.40%
75th Percentile £575 £575 £582
90th Percentile £644 £675 £669
England median daily rate £515 £525 £533
% change year-on-year -1.90% -1.50% -3.09%
Number of hourly rates quoted 174 100 200
10th Percentile £16.33 £13.00 £12.50
25th Percentile £25.38 £14.73 £15.00
Median hourly rate £36.00 £29.01 £21.22
Median % change year-on-year +24.10% +36.74% -15.14%
75th Percentile £69.08 £59.48 £37.25
90th Percentile £85.00 £76.38 £51.88
England median hourly rate £32.00 £28.18 £30.83
% change year-on-year +13.56% -8.58% -2.94%

Marketing
Job Vacancy Trend in the North West

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in the North West.

Marketing job vacancy trend in the North West

Marketing
Daily Rate Trend in the North West

Contractor daily rate distribution trend for jobs in the North West citing Marketing.

Contractor daily rate distribution trend for jobs in the North West citing Marketing

Marketing
Daily Rate Histogram in the North West

Daily rate distribution for jobs citing Marketing in the North West over the 6 months to 7 June 2026.

Daily rate histogram for Marketing in the North West

Marketing
Hourly Rate Trend in the North West

Contractor hourly rate distribution trend for jobs in the North West citing Marketing.

Contractor hourly rate distribution trend for jobs in the North West citing Marketing

Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the North West region over the 6 months to 7 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Manchester -33 23 £425 -17.07% 139
Cheshire -7 9 £447 -18.73% 23
Lancashire -10 4 - - 40
Merseyside -13 1 £775 +19.23% 16
Marketing
England

Marketing
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (8.11%) SAS
2 2 (5.41%) Confluence
2 2 (5.41%) SharePoint
3 1 (2.70%) Adobe Experience Manager
3 1 (2.70%) CMS
Applications
1 3 (8.11%) Microsoft Excel
2 2 (5.41%) Microsoft Office
2 2 (5.41%) Microsoft PowerPoint
2 2 (5.41%) MS Visio
Business Applications
1 2 (5.41%) Dynamics CRM
1 2 (5.41%) Salesforce CRM
2 1 (2.70%) NetSuite
Cloud Services
1 5 (13.51%) SaaS
2 3 (8.11%) Power Platform
3 2 (5.41%) Viva Engage
4 1 (2.70%) AWS
4 1 (2.70%) Collibra
4 1 (2.70%) GitHub
4 1 (2.70%) Google Sheets
Database & Business Intelligence
1 3 (8.11%) Metadata
1 3 (8.11%) NoSQL
1 3 (8.11%) Power BI
1 3 (8.11%) Tableau
2 2 (5.41%) Data Warehouse
2 2 (5.41%) Looker
3 1 (2.70%) BigQuery
Development Applications
1 4 (10.81%) JIRA
General
1 13 (35.14%) Finance
2 10 (27.03%) Social Skills
3 7 (18.92%) Advertising
4 6 (16.22%) Analytical Skills
5 4 (10.81%) Retail
6 3 (8.11%) Banking
7 2 (5.41%) Agriculture
7 2 (5.41%) Presentation Skills
7 2 (5.41%) Public Sector
8 1 (2.70%) Automotive
8 1 (2.70%) Documentation Skills
8 1 (2.70%) Law
8 1 (2.70%) Legal
8 1 (2.70%) Organisational Skills
Job Titles
1 8 (21.62%) Analyst
2 6 (16.22%) Senior
3 5 (13.51%) Designer
3 5 (13.51%) Web Designer
3 5 (13.51%) Website Designer
4 4 (10.81%) Digital Marketing Manager
4 4 (10.81%) Marketing Manager
4 4 (10.81%) Senior Digital Marketing Manager
4 4 (10.81%) Senior Manager
4 4 (10.81%) Senior Marketing Manager
5 3 (8.11%) Insight Analyst
5 3 (8.11%) IT Sales Executive
5 3 (8.11%) Lead
5 3 (8.11%) Sales Executive
5 3 (8.11%) Trainee
5 3 (8.11%) Trainee Sales Executive
6 2 (5.41%) Data Analyst
6 2 (5.41%) Data Insight Analyst
6 2 (5.41%) Salesforce Analyst
6 2 (5.41%) Salesforce Consultant
Libraries, Frameworks & Software Standards
1 1 (2.70%) AngularJS
1 1 (2.70%) CSS
1 1 (2.70%) HTML
1 1 (2.70%) Middleware
1 1 (2.70%) Node.js
1 1 (2.70%) Unreal Engine
Miscellaneous
1 6 (16.22%) Marketing Technology
1 6 (16.22%) Self-Motivation
2 3 (8.11%) Credit Risk
2 3 (8.11%) Social Media
3 2 (5.41%) Data Protection Act
3 2 (5.41%) Life Science
3 2 (5.41%) Onboarding
3 2 (5.41%) Web Conferencing
4 1 (2.70%) Product Ownership
Processes & Methodologies
1 10 (27.03%) Digital Marketing
2 9 (24.32%) Analytics
3 8 (21.62%) CRM
4 7 (18.92%) Actionable Insight
5 6 (16.22%) AI
5 6 (16.22%) B2B
6 5 (13.51%) Agile
6 5 (13.51%) Collaborative Working
6 5 (13.51%) Customer Engagement
6 5 (13.51%) Marketing Strategy
7 4 (10.81%) B2B Sales
7 4 (10.81%) Business Intelligence
7 4 (10.81%) Data Analytics
7 4 (10.81%) Data Migration
7 4 (10.81%) Generative AI
7 4 (10.81%) Migration
7 4 (10.81%) Stakeholder Management
7 4 (10.81%) Validation
8 3 (8.11%) Business Development
8 3 (8.11%) Data Modelling
Programming Languages
1 9 (24.32%) SQL
2 5 (13.51%) Python
3 1 (2.70%) Java
3 1 (2.70%) JavaScript
3 1 (2.70%) VBA
Qualifications
1 3 (8.11%) Degree
2 1 (2.70%) BPSS Clearance
2 1 (2.70%) SC Cleared
2 1 (2.70%) Security Cleared
Quality Assurance & Compliance
1 4 (10.81%) GDPR
1 4 (10.81%) PERC
2 2 (5.41%) Data Quality
3 1 (2.70%) QA
Vendors
1 6 (16.22%) Salesforce
2 5 (13.51%) Google
3 4 (10.81%) Microsoft
3 4 (10.81%) Pega
3 4 (10.81%) Tealium
3 4 (10.81%) TikTok
4 3 (8.11%) Teradata
5 2 (5.41%) Optimizely
6 1 (2.70%) Adobe
6 1 (2.70%) HubSpot
6 1 (2.70%) Salesforce Marketing Cloud
6 1 (2.70%) Zoho