The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the North West. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 3 months to 29 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > North West
3 months to
29 Jun 2017
Same period 2016 Same period 2015
Rank 96 96 104
Rank change year-on-year 0 +8  
Contract jobs citing Marketing 42 68 48
As % of all contract IT jobs advertised in the North West 1.42% 1.81% 1.30%
As % of the General category 4.35% 5.48% 3.69%
Number of daily rates quoted 29 45 30
North West median daily rate £400 £363 £319
Median daily rate % change year-on-year +10.34% +13.72%  
10th Percentile £238 £273 £236
90th Percentile £730 £475 £452
England median daily rate £425 £400 £375
% change year-on-year +6.25% +6.66%  
Number of hourly rates quoted 0 1 3
North West median hourly rate - £11.00 £59.50
Median hourly rate % change year-on-year - -81.51%  
England median hourly rate £20.58 £19.61 £20.00
% change year-on-year +4.93% -1.95%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the North West with a requirement for common skills.

General Skills
North West
Contract job vacancies with a requirement for common skills 966 1240 1301
As % of all contract IT job vacancies advertised in the North West 32.68% 32.99% 35.11%
Number of daily rates quoted 815 1157 1137
North West median daily rate £425 £400 £400
Median daily rate % change year-on-year +6.25% -  
10th Percentile £263 £263 £269
90th Percentile £550 £575 £550
England median daily rate £475 £450 £450
% change year-on-year +5.55% -  
Number of hourly rates quoted 77 61 68
North West median hourly rate £22.00 £20.50 £16.14
Median hourly rate % change year-on-year +7.31% +27.03%  
10th Percentile £11.75 £13.25 £14.00
90th Percentile £53.00 £42.73 £51.51
England median hourly rate £25.00 £22.75 £22.50
% change year-on-year +9.89% +1.11%  

Marketing
Job Vacancy Trend in the North West

Job postings citing Marketing as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Marketing in the North West

Marketing
Contractor Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the North West.

Contractor daily rate trend for Marketing in the North West

Marketing
Contractor Daily Rate Histogram in the North West

The daily rate distribution of IT jobs citing Marketing in the North West over the 3 months to 29 June 2017.

Contractor daily rate histogram for Marketing in the North West

Marketing
Contractor Hourly Rate Trend in the North West

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the North West.

Contractor hourly rate trend for Marketing in the North West

Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the North West region over the 3 months to 29 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -9 21 £353 -2.75% 45
Cheshire +24 5 £325 -29.72% 25
Merseyside -6 5 £450 +16.12% 9
Marketing
England

For the 6 months to 29 June 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Marketing.

1 30 (31.91%) Agile Software Development
2 29 (30.85%) Finance
3 25 (26.60%) Business Intelligence
4 22 (23.40%) CRM
5 21 (22.34%) SAP
5 21 (22.34%) Digital Marketing
6 18 (19.15%) Manufacturing
6 18 (19.15%) Telecoms
6 18 (19.15%) Programme Management
7 17 (18.09%) SAP Oil and Gas
7 17 (18.09%) Electronics
7 17 (18.09%) Java
8 16 (17.02%) SQL
9 15 (15.96%) Scrum
9 15 (15.96%) Stakeholder Management
10 14 (14.89%) Microsoft
11 13 (13.83%) SQL Server
11 13 (13.83%) ETL
11 13 (13.83%) Analytics
12 12 (12.77%) Project Management
13 11 (11.70%) Salesforce.com
13 11 (11.70%) User Experience
14 10 (10.64%) XML
15 9 (9.57%) JavaScript
15 9 (9.57%) HTML
15 9 (9.57%) Python
15 9 (9.57%) Migration
15 9 (9.57%) Front End Development
15 9 (9.57%) Big Data
16 8 (8.51%) Microsoft Azure

Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (7.45%) Apache Spark
2 4 (4.26%) SAS
3 2 (2.13%) CMS
3 2 (2.13%) Drupal
3 2 (2.13%) SharePoint
4 1 (1.06%) Confluence
4 1 (1.06%) MS Exchange
4 1 (1.06%) WebSphere
4 1 (1.06%) WordPress
Applications
1 8 (8.51%) Microsoft Excel
2 6 (6.38%) MS Visio
3 5 (5.32%) Adobe Creative Suite
3 5 (5.32%) Microsoft PowerPoint
4 3 (3.19%) Photoshop
5 2 (2.13%) Adobe Illustrator
5 2 (2.13%) InDesign
6 1 (1.06%) Adobe After Effects
6 1 (1.06%) GIMP
6 1 (1.06%) Microsoft Office
Business Applications
1 17 (18.09%) SAP Oil and Gas
2 2 (2.13%) Dynamics CRM
3 1 (1.06%) SAP CRM
3 1 (1.06%) SAP HCM
3 1 (1.06%) SAP Payroll
3 1 (1.06%) Unit4 Business World
Cloud Services
1 8 (8.51%) Microsoft Azure
2 7 (7.45%) Amazon AWS
3 6 (6.38%) Force.com
4 5 (5.32%) Google Cloud Platform
5 4 (4.26%) Google Analytics
6 2 (2.13%) Amazon EC2
7 1 (1.06%) AdWords
7 1 (1.06%) PaaS
7 1 (1.06%) SaaS
Communications & Networking
1 1 (1.06%) Fibre Channel
1 1 (1.06%) SAN
1 1 (1.06%) TETRA
Database & Business Intelligence
1 13 (13.83%) SQL Server
2 9 (9.57%) Big Data
3 7 (7.45%) Hadoop
3 7 (7.45%) Relational Database
4 4 (4.26%) Data Warehouse
5 3 (3.19%) Power BI
5 3 (3.19%) SQL Server 2012
6 2 (2.13%) Couchbase
6 2 (2.13%) Data Mining
6 2 (2.13%) MongoDB
6 2 (2.13%) MySQL
6 2 (2.13%) NoSQL
6 2 (2.13%) Oracle Database
6 2 (2.13%) Oracle Database 12c
6 2 (2.13%) Oracle Reports
6 2 (2.13%) QlikView
6 2 (2.13%) SAS Data Integration Studio
6 2 (2.13%) SAS Visual Analytics
6 2 (2.13%) SQL Server Analysis Services
6 2 (2.13%) SQL Server Integration Services
Development Applications
1 6 (6.38%) Git (software)
2 5 (5.32%) JIRA
3 4 (4.26%) gulp
4 3 (3.19%) Grunt
4 3 (3.19%) Jenkins
5 2 (2.13%) ProC
6 1 (1.06%) Bitbucket
6 1 (1.06%) Cucumber
6 1 (1.06%) Mercurial
6 1 (1.06%) Selenium
6 1 (1.06%) Team Foundation Server
6 1 (1.06%) Vagrant
6 1 (1.06%) Visual Studio
6 1 (1.06%) WebDriver
6 1 (1.06%) webpack
General
1 29 (30.85%) Finance
2 18 (19.15%) Manufacturing
2 18 (19.15%) Telecoms
3 17 (18.09%) Electronics
4 7 (7.45%) Retail
5 5 (5.32%) Banking
6 4 (4.26%) Advertising
7 2 (2.13%) Publishing
8 1 (1.06%) Avionics
8 1 (1.06%) Digital Economy
8 1 (1.06%) Games
8 1 (1.06%) Legal
8 1 (1.06%) Multimedia
8 1 (1.06%) Pharmaceutical
Job Titles
1 23 (24.47%) Developer
2 20 (21.28%) Analyst
3 12 (12.77%) Business Analyst
4 9 (9.57%) CRM Analyst
4 9 (9.57%) CRM Business Analyst
5 8 (8.51%) Architect
6 7 (7.45%) Salesforce Developer
7 6 (6.38%) Consultant
7 6 (6.38%) Salesforce Architect
8 5 (5.32%) Front End Developer (Client-Side Developer)
8 5 (5.32%) Project Manager
9 4 (4.26%) Data Engineer
9 4 (4.26%) Lead DevOps
9 4 (4.26%) Senior Developer
10 3 (3.19%) Business Intelligence Developer
10 3 (3.19%) Java Developer
10 3 (3.19%) Junior
10 3 (3.19%) Marketing Manager
10 3 (3.19%) Project Analyst
10 3 (3.19%) SQL Developer
Libraries, Frameworks & Software Standards
1 10 (10.64%) XML
2 9 (9.57%) HTML
3 8 (8.51%) CSS
3 8 (8.51%) SOAP
4 5 (5.32%) HTML5
5 4 (4.26%) .NET
5 4 (4.26%) CSS3
5 4 (4.26%) Node.js
5 4 (4.26%) Sass
6 3 (3.19%) React
6 3 (3.19%) Twitter Bootstrap
6 3 (3.19%) Web Services
7 2 (2.13%) AngularJS
7 2 (2.13%) DOM
7 2 (2.13%) Ember.js
7 2 (2.13%) MSMQ
7 2 (2.13%) RabbitMQ
7 2 (2.13%) Redux
7 2 (2.13%) REST
7 2 (2.13%) XML Schema
Miscellaneous
1 11 (11.70%) User Experience
2 6 (6.38%) Analytical Skills
3 5 (5.32%) Social Media
4 4 (4.26%) Mobile App
5 3 (3.19%) Credit Risk
5 3 (3.19%) Greenfield Project
6 2 (2.13%) Algorithms
6 2 (2.13%) Data Centre
6 2 (2.13%) FMCG
6 2 (2.13%) Public Cloud
7 1 (1.06%) Animation
7 1 (1.06%) Blog
7 1 (1.06%) Clustering
7 1 (1.06%) EPoS
7 1 (1.06%) Graphic Design
7 1 (1.06%) iPad
7 1 (1.06%) Photography
7 1 (1.06%) PKI
7 1 (1.06%) Security Operations Centre
7 1 (1.06%) Taxonomies
Operating Systems
1 6 (6.38%) Windows
2 5 (5.32%) Unix
3 3 (3.19%) Linux
4 2 (2.13%) Windows Server
5 1 (1.06%) Mac OS X
5 1 (1.06%) Solaris
5 1 (1.06%) Windows Server 2012
Processes & Methodologies
1 30 (31.91%) Agile Software Development
2 25 (26.60%) Business Intelligence
3 22 (23.40%) CRM
4 21 (22.34%) Digital Marketing
5 18 (19.15%) Programme Management
6 15 (15.96%) Scrum
6 15 (15.96%) Stakeholder Management
7 13 (13.83%) Analytics
7 13 (13.83%) ETL
8 12 (12.77%) Project Management
9 9 (9.57%) Front End Development
9 9 (9.57%) Migration
10 8 (8.51%) Data Migration
10 8 (8.51%) Open Source
11 6 (6.38%) TDD
11 6 (6.38%) Test Automation
11 6 (6.38%) Test Scripting
12 5 (5.32%) Email Marketing
12 5 (5.32%) Web Analytics
12 5 (5.32%) Web Development
Programming Languages
1 17 (18.09%) Java
2 16 (17.02%) SQL
3 9 (9.57%) JavaScript
3 9 (9.57%) Python
4 5 (5.32%) C
5 3 (3.19%) C++
5 3 (3.19%) T-SQL
6 2 (2.13%) ES6
6 2 (2.13%) Go
6 2 (2.13%) Groovy
6 2 (2.13%) PHP
6 2 (2.13%) PROC SQL
6 2 (2.13%) R
6 2 (2.13%) Ruby
6 2 (2.13%) SAS Macro
6 2 (2.13%) Scala
6 2 (2.13%) Shell Script
6 2 (2.13%) VB
6 2 (2.13%) VBA
7 1 (1.06%) PL/SQL
Qualifications
1 7 (7.45%) Degree
2 4 (4.26%) ISEB
3 3 (3.19%) SC Cleared
3 3 (3.19%) Security Cleared
4 2 (2.13%) SAS Certification
5 1 (1.06%) CESG Certified Professional
5 1 (1.06%) CISM
5 1 (1.06%) CISSP
5 1 (1.06%) CLAS
Quality Assurance & Compliance
1 4 (4.26%) PMO
2 2 (2.13%) GDPR
3 1 (1.06%) Data Quality
3 1 (1.06%) GxP
3 1 (1.06%) ISO/IEC 27001
3 1 (1.06%) PCI DSS
System Software
1 3 (3.19%) Docker
2 1 (1.06%) Veritas File System
2 1 (1.06%) VMware ESXi
2 1 (1.06%) VMware Infrastructure
2 1 (1.06%) VMware Workstation
Systems Management
1 5 (5.32%) Puppet
2 4 (4.26%) Ansible
3 3 (3.19%) Opscode Chef
4 2 (2.13%) Mesos
5 1 (1.06%) Tivoli Storage Manager
Vendors
1 21 (22.34%) SAP
2 14 (14.89%) Microsoft
3 11 (11.70%) Salesforce.com
4 7 (7.45%) Google
5 6 (6.38%) Oracle
6 5 (5.32%) Adobe
7 3 (3.19%) Tableau
8 2 (2.13%) EMC
8 2 (2.13%) IBM
8 2 (2.13%) VMware
9 1 (1.06%) 3PAR
9 1 (1.06%) Acronis
9 1 (1.06%) Brocade
9 1 (1.06%) Cisco
9 1 (1.06%) HP
9 1 (1.06%) Informatica
9 1 (1.06%) Remedy
9 1 (1.06%) Siebel
9 1 (1.06%) Teradata
9 1 (1.06%) Veritas
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