Marketing Contract Job Trends in the North West

Marketing
England > North West

The table below looks at the prevalence of the term Marketing in contract job vacancies in the North West. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 6 August 2026, comparing them to the same period in the previous two years.

6 months to
6 Aug 2026
Same period 2025 Same period 2024
Rank 134 99 86
Rank change year-on-year -35 -13 +26
Contract jobs citing Marketing 43 27 37
As % of all contract jobs in the North West 1.14% 1.23% 1.55%
As % of the General category 2.17% 2.04% 2.87%
Number of daily rates quoted 22 18 22
10th Percentile £413 £356 £300
25th Percentile £418 £472 £333
Median daily rate (50th Percentile) £481 £530 £425
Median % change year-on-year -9.25% +24.71% -22.73%
75th Percentile £596 £609 £547
90th Percentile £677 £673 £577
England median daily rate £450 £468 £500
% change year-on-year -3.74% -6.50% -2.91%
Number of hourly rates quoted 0 0 5
10th Percentile - - £24.11
25th Percentile - - -
Median hourly rate - - £35.00
75th Percentile - - -
90th Percentile - - -
England median hourly rate £35.50 £34.65 £31.00
% change year-on-year +2.45% +11.77% -7.63%

All General Skills
North West

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in the North West.

Contract vacancies with a requirement for general skills 1,981 1,325 1,289
As % of all contract IT jobs advertised in the North West 52.37% 60.39% 54.00%
Number of daily rates quoted 1,126 848 776
10th Percentile £240 £268 £300
25th Percentile £400 £383 £406
Median daily rate (50th Percentile) £492 £469 £500
Median % change year-on-year +5.02% -6.30% -
75th Percentile £588 £575 £585
90th Percentile £661 £675 £675
England median daily rate £525 £510 £538
% change year-on-year +2.94% -5.12% -2.27%
Number of hourly rates quoted 241 111 110
10th Percentile £16.01 £12.82 -
25th Percentile £25.00 £14.55 £16.06
Median hourly rate £35.00 £28.75 £28.50
Median % change year-on-year +21.74% +0.88% +4.20%
75th Percentile £64.09 £50.00 £43.10
90th Percentile £83.75 £72.50 £57.50
England median hourly rate £33.00 £25.15 £38.12
% change year-on-year +31.21% -34.02% +30.32%

Marketing
Job Vacancy Trend in the North West

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in the North West.

Marketing job vacancy trend in the North West

Marketing
Daily Rate Trend in the North West

Contractor daily rate distribution trend for jobs in the North West citing Marketing.

Contractor daily rate distribution trend for jobs in the North West citing Marketing

Marketing
Daily Rate Histogram in the North West

Daily rate distribution for jobs citing Marketing in the North West over the 6 months to 6 August 2026.

Daily rate histogram for Marketing in the North West

Marketing
Hourly Rate Trend in the North West

Contractor hourly rate distribution trend for jobs in the North West citing Marketing.

Contractor hourly rate distribution trend for jobs in the North West citing Marketing

Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the North West region over the 6 months to 6 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Manchester -28 27 £492 -7.17% 135
Cheshire +4 10 £447 +6.68% 30
Lancashire -2 5 £463 -25.40% 41
Merseyside -18 2 £680 +4.62% 17
Marketing
England

Marketing
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (4.65%) Confluence
1 2 (4.65%) SAS
1 2 (4.65%) SharePoint
2 1 (2.33%) Adobe Experience Manager
2 1 (2.33%) Apache
2 1 (2.33%) CMS
Applications
1 3 (6.98%) Microsoft Excel
2 2 (4.65%) Microsoft Office
2 2 (4.65%) Microsoft PowerPoint
2 2 (4.65%) MS Visio
Business Applications
1 3 (6.98%) Adobe Campaign
2 2 (4.65%) Dynamics CRM
2 2 (4.65%) Salesforce CRM
3 1 (2.33%) NetSuite
Cloud Services
1 6 (13.95%) SaaS
2 5 (11.63%) AWS
3 4 (9.30%) Azure
4 2 (4.65%) Power Platform
4 2 (4.65%) Viva Engage
5 1 (2.33%) Adobe Analytics
5 1 (2.33%) Amazon EMR
5 1 (2.33%) Amazon S3
5 1 (2.33%) Collibra
5 1 (2.33%) Fivetran
5 1 (2.33%) GitHub
5 1 (2.33%) Google Ads
5 1 (2.33%) Google Sheets
5 1 (2.33%) Intacct
5 1 (2.33%) Salesforce Sales Cloud
5 1 (2.33%) Salesforce Service Cloud
Database & Business Intelligence
1 5 (11.63%) Data Lake
2 4 (9.30%) Data Warehouse
3 3 (6.98%) Tableau
4 2 (4.65%) Metadata
4 2 (4.65%) NoSQL
4 2 (4.65%) Power BI
5 1 (2.33%) Amazon RDS
5 1 (2.33%) Apache Iceberg
5 1 (2.33%) BigQuery
5 1 (2.33%) Delta Lake
5 1 (2.33%) Enterprise Data Warehouse
5 1 (2.33%) Looker
Development Applications
1 3 (6.98%) JIRA
General
1 20 (46.51%) Finance
2 17 (39.53%) Social Skills
3 7 (16.28%) Advertising
4 6 (13.95%) Analytical Skills
5 5 (11.63%) Retail
6 3 (6.98%) Banking
6 3 (6.98%) Presentation Skills
6 3 (6.98%) Public Sector
7 2 (4.65%) Agriculture
7 2 (4.65%) Documentation Skills
7 2 (4.65%) Legal
8 1 (2.33%) Automotive
8 1 (2.33%) Law
8 1 (2.33%) Manufacturing
8 1 (2.33%) Organisational Skills
Job Titles
1 8 (18.60%) Analyst
1 8 (18.60%) Architect
2 7 (16.28%) Senior
3 6 (13.95%) Solutions Architect
4 5 (11.63%) Senior Manager
5 4 (9.30%) Digital Marketing Manager
5 4 (9.30%) Lead
5 4 (9.30%) Marketing Manager
5 4 (9.30%) Senior Digital Marketing Manager
5 4 (9.30%) Senior Marketing Manager
6 3 (6.98%) Consultant
6 3 (6.98%) IT Sales Executive
6 3 (6.98%) Sales Executive
6 3 (6.98%) Trainee
6 3 (6.98%) Trainee Sales Executive
7 2 (4.65%) Business Analyst
7 2 (4.65%) Data Analyst
7 2 (4.65%) Product Manager
7 2 (4.65%) Project Manager
7 2 (4.65%) Senior Analyst
Libraries, Frameworks & Software Standards
1 2 (4.65%) CSS
1 2 (4.65%) HTML
2 1 (2.33%) AngularJS
2 1 (2.33%) Kafka
2 1 (2.33%) Middleware
2 1 (2.33%) Node.js
Miscellaneous
1 12 (27.91%) Marketing Technology
2 6 (13.95%) Self-Motivation
3 3 (6.98%) Life Science
3 3 (6.98%) Product Ownership
4 2 (4.65%) Credit Risk
4 2 (4.65%) Data Protection Act
4 2 (4.65%) Digital Media
4 2 (4.65%) Onboarding
4 2 (4.65%) Social Media
4 2 (4.65%) Web Conferencing
5 1 (2.33%) Cloud Native
5 1 (2.33%) Distributed Systems
5 1 (2.33%) PMI
5 1 (2.33%) Renewable Energy
Processes & Methodologies
1 16 (37.21%) CRM
2 13 (30.23%) Digital Marketing
3 12 (27.91%) Stakeholder Management
4 10 (23.26%) Analytics
5 8 (18.60%) Agile
5 8 (18.60%) AI
6 7 (16.28%) Actionable Insight
6 7 (16.28%) B2B
6 7 (16.28%) Data Modelling
6 7 (16.28%) Validation
7 6 (13.95%) Integration Patterns
7 6 (13.95%) Migration
7 6 (13.95%) Technical Leadership
7 6 (13.95%) Translating Business Requirements
8 5 (11.63%) Collaborative Working
8 5 (11.63%) Customer Engagement
8 5 (11.63%) Data Governance
8 5 (11.63%) Data Migration
8 5 (11.63%) Roadmaps
9 4 (9.30%) Data Pipeline
Programming Languages
1 8 (18.60%) SQL
2 4 (9.30%) Python
3 1 (2.33%) Java
3 1 (2.33%) JavaScript
Qualifications
1 3 (6.98%) Degree
2 2 (4.65%) Security Cleared
3 1 (2.33%) BPSS Clearance
3 1 (2.33%) PMI Certification
3 1 (2.33%) SC Cleared
Quality Assurance & Compliance
1 7 (16.28%) GDPR
2 4 (9.30%) PERC
3 2 (4.65%) Data Quality
3 2 (4.65%) QA
Vendors
1 8 (18.60%) Salesforce
2 6 (13.95%) Adobe
2 6 (13.95%) Google
3 5 (11.63%) Microsoft
4 4 (9.30%) Pega
4 4 (9.30%) Tealium
4 4 (9.30%) TikTok
5 3 (6.98%) Teradata
6 2 (4.65%) Optimizely
7 1 (2.33%) HubSpot
7 1 (2.33%) Marketo
7 1 (2.33%) Sage
7 1 (2.33%) Salesforce Marketing Cloud
7 1 (2.33%) ServiceNow