Marketing Contract Job Trends in the North West

Marketing
England > North West

The table below looks at the prevalence of the term Marketing in contract job vacancies in the North West. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 8 December 2025, comparing them to the same period in the previous two years.

6 months to
8 Dec 2025
Same period 2024 Same period 2023
Rank 111 71 85
Rank change year-on-year -40 +14 +62
Contract jobs citing Marketing 27 53 57
As % of all contract jobs in the North West 1.10% 2.36% 2.12%
As % of the General category 1.79% 4.06% 3.82%
Number of daily rates quoted 22 34 43
10th Percentile £170 £294 £375
25th Percentile £215 £368 £500
Median daily rate (50th Percentile) £443 £493 £525
Median % change year-on-year -10.15% -6.19% -
75th Percentile £500 £602 £638
90th Percentile £635 £681 £738
England median daily rate £450 £500 £520
% change year-on-year -10.00% -3.85% -0.95%
Number of hourly rates quoted 3 0 0
10th Percentile £15.08 - -
25th Percentile £15.94 - -
Median hourly rate £17.75 - -
75th Percentile £55.31 - -
90th Percentile £77.63 - -
England median hourly rate £23.83 £33.75 £29.00
% change year-on-year -29.41% +16.38% -22.67%

All General Skills
North West

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring common skills in the North West.

Contract vacancies with a requirement for common skills 1,509 1,306 1,492
As % of all contract IT jobs advertised in the North West 61.54% 58.12% 55.49%
Number of daily rates quoted 984 699 974
10th Percentile £213 £258 £256
25th Percentile £358 £375 £400
Median daily rate (50th Percentile) £450 £478 £500
Median % change year-on-year -5.86% -4.40% +3.15%
75th Percentile £550 £575 £600
90th Percentile £650 £670 £700
England median daily rate £500 £538 £550
% change year-on-year -6.98% -2.27% -
Number of hourly rates quoted 134 103 108
10th Percentile £15.50 £16.00 £15.74
25th Percentile £18.50 £18.08 £17.07
Median hourly rate £29.60 £27.50 £22.81
Median % change year-on-year +7.64% +20.59% +13.66%
75th Percentile £45.46 £44.75 £45.88
90th Percentile £67.84 £65.00 £57.20
England median hourly rate £23.58 £30.45 £32.50
% change year-on-year -22.58% -6.31% +26.41%

Marketing
Job Vacancy Trend in the North West

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in the North West.

Marketing job vacancy trend in the North West

Marketing
Daily Rate Trend in the North West

Contractor daily rate distribution trend for jobs in the North West citing Marketing.

Contractor daily rate distribution trend for jobs in the North West citing Marketing

Marketing
Daily Rate Histogram in the North West

Daily rate distribution for jobs citing Marketing in the North West over the 6 months to 8 December 2025.

Daily rate histogram for Marketing in the North West

Marketing
Hourly Rate Trend in the North West

Contractor hourly rate distribution trend for jobs in the North West citing Marketing.

Contractor hourly rate distribution trend for jobs in the North West citing Marketing

Marketing
Hourly Rate Histogram in the North West

Hourly rate distribution of jobs citing Marketing in the North West over the 6 months to 8 December 2025.

Hourly rate histogram for Marketing in the North West

Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the North West region over the 6 months to 8 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Manchester -23 16 £415 -17.00% 141
Cheshire -28 7 £505 +6.32% 59
Merseyside -9 2 £625 +47.06% 19
Lancashire - 1 - - 53
Marketing
England

Marketing
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (3.70%) CMS
1 1 (3.70%) Confluence
Applications
1 7 (25.93%) Microsoft Office
2 1 (3.70%) Microsoft PowerPoint
2 1 (3.70%) MS Visio
Cloud Services
1 6 (22.22%) Microsoft 365
2 5 (18.52%) AWS
2 5 (18.52%) Azure
2 5 (18.52%) GCP
3 2 (7.41%) Cloud Computing
3 2 (7.41%) Google Analytics
3 2 (7.41%) Power Platform
4 1 (3.70%) Figma
4 1 (3.70%) Google Ads
4 1 (3.70%) OneDrive
4 1 (3.70%) SaaS
Communications & Networking
1 5 (18.52%) Wireless
Database & Business Intelligence
1 2 (7.41%) Power BI
1 2 (7.41%) Relational Database
2 1 (3.70%) Looker
Development Applications
1 2 (7.41%) JIRA
2 1 (3.70%) Artifactory
2 1 (3.70%) Jenkins
2 1 (3.70%) Rational DOORS
General
1 14 (51.85%) Finance
2 11 (40.74%) Public Sector
3 10 (37.04%) Electronics
3 10 (37.04%) Manufacturing
3 10 (37.04%) Telecoms
4 8 (29.63%) Social Skills
5 5 (18.52%) Analytical Skills
6 2 (7.41%) Retail
7 1 (3.70%) Brand Awareness
Job Titles
1 6 (22.22%) IT Support
2 5 (18.52%) 2nd Line Desktop Support
2 5 (18.52%) 2nd Line Support
2 5 (18.52%) Desktop Support
2 5 (18.52%) SC Cleared Desktop Support
3 4 (14.81%) Analyst
3 4 (14.81%) Data Scientist
4 3 (11.11%) Business Analyst
4 3 (11.11%) CRM Manager
5 2 (7.41%) Architect
5 2 (7.41%) Campaign Manager
5 2 (7.41%) CRM Campaign Manager
5 2 (7.41%) Marketing Analyst
5 2 (7.41%) Salesforce Analyst
5 2 (7.41%) Salesforce Business Analyst
5 2 (7.41%) Senior
6 1 (3.70%) Business Systems Analyst
6 1 (3.70%) Consultant
6 1 (3.70%) IT Manager
6 1 (3.70%) Project Manager
Libraries, Frameworks & Software Standards
1 3 (11.11%) HTML
2 2 (7.41%) HTML5 Canvas
2 2 (7.41%) REST
3 1 (3.70%) CSS
Miscellaneous
1 5 (18.52%) Data Centre
2 2 (7.41%) Analytical Mindset
2 2 (7.41%) Distributed Computing
3 1 (3.70%) Distributed Systems
3 1 (3.70%) Life Science
3 1 (3.70%) Marketing Technology
Operating Systems
1 6 (22.22%) Mac OS
2 5 (18.52%) Android
3 1 (3.70%) Apple iOS
3 1 (3.70%) Windows
3 1 (3.70%) Windows 10
Processes & Methodologies
1 12 (44.44%) Business Intelligence
2 11 (40.74%) Digital Marketing
3 10 (37.04%) Programme Management
4 7 (25.93%) Analytics
5 5 (18.52%) CRM
6 4 (14.81%) AI
6 4 (14.81%) Data Science
6 4 (14.81%) Generative AI
6 4 (14.81%) Machine Learning
6 4 (14.81%) MLOps
7 3 (11.11%) Actionable Insight
7 3 (11.11%) Customer Engagement
7 3 (11.11%) Customer Experience
7 3 (11.11%) Data Mapping
7 3 (11.11%) E-Commerce
8 2 (7.41%) Customer Analytics
8 2 (7.41%) Marketing Analytics
8 2 (7.41%) Personalization
8 2 (7.41%) User Experience
8 2 (7.41%) Webhook
Programming Languages
1 6 (22.22%) SQL
2 4 (14.81%) Python
3 2 (7.41%) C
3 2 (7.41%) C++
3 2 (7.41%) Java
Qualifications
1 9 (33.33%) SC Cleared
1 9 (33.33%) Security Cleared
2 2 (7.41%) Degree
3 1 (3.70%) AWS Certification
3 1 (3.70%) AWS Certified Solutions Architect
3 1 (3.70%) Azure Certification
Quality Assurance & Compliance
1 2 (7.41%) IEC 61508
1 2 (7.41%) ISO 26262
2 1 (3.70%) Actionable Recommendations
2 1 (3.70%) IEC 62304
System Software
1 1 (3.70%) Active Directory
Systems Management
1 1 (3.70%) SCCM
1 1 (3.70%) Systems Management Server (SMS)
Vendors
1 10 (37.04%) SAP
2 6 (22.22%) Apple
3 5 (18.52%) Cisco
3 5 (18.52%) Dell
3 5 (18.52%) HP
4 3 (11.11%) Microsoft
4 3 (11.11%) Salesforce
5 2 (7.41%) Google
5 2 (7.41%) Salesforce Marketing Cloud
6 1 (3.70%) Atlassian
6 1 (3.70%) ServiceNow