Marketing Contract Job Trends in the North West

Marketing
England > North West

The table below looks at the prevalence of the term Marketing in contract job vacancies in the North West. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 14 October 2025, comparing them to the same period in the previous two years.

6 months to
14 Oct 2025
Same period 2024 Same period 2023
Rank 110 77 100
Rank change year-on-year -33 +23 +48
Contract jobs citing Marketing 23 44 44
As % of all contract jobs in the North West 1.04% 1.83% 1.55%
As % of the General category 1.67% 3.15% 2.84%
Number of daily rates quoted 18 20 29
10th Percentile £170 £287 £363
25th Percentile £228 £300 £500
Median daily rate (50th Percentile) £463 £369 £550
Median % change year-on-year +25.42% -32.95% +10.00%
75th Percentile £500 £551 £650
90th Percentile £664 £613 £698
England median daily rate £450 £500 £520
% change year-on-year -10.00% -3.85% -0.95%
Number of hourly rates quoted 3 5 0
10th Percentile £15.08 £24.11 -
25th Percentile £15.94 - -
Median hourly rate £17.75 £35.00 -
Median % change year-on-year -49.29% - -
75th Percentile £55.31 - -
90th Percentile £77.63 - -
England median hourly rate £27.78 £32.50 £30.00
% change year-on-year -14.54% +8.33% -26.83%

All General Skills
North West

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring common skills in the North West.

Contract vacancies with a requirement for common skills 1,379 1,396 1,549
As % of all contract IT jobs advertised in the North West 62.20% 57.97% 54.52%
Number of daily rates quoted 901 766 1,020
10th Percentile £255 £270 £256
25th Percentile £375 £384 £398
Median daily rate (50th Percentile) £450 £478 £500
Median % change year-on-year -5.81% -4.45% +2.56%
75th Percentile £555 £575 £600
90th Percentile £678 £666 £688
England median daily rate £500 £525 £550
% change year-on-year -4.76% -4.55% -
Number of hourly rates quoted 112 86 113
10th Percentile £12.84 £16.00 £15.73
25th Percentile £15.50 £18.32 £16.70
Median hourly rate £25.94 £35.00 £22.53
Median % change year-on-year -25.89% +55.35% -3.68%
75th Percentile £47.84 £46.18 £43.10
90th Percentile £65.23 £63.75 £61.09
England median hourly rate £25.08 £35.00 £30.00
% change year-on-year -28.36% +16.67% +20.00%

Marketing
Job Vacancy Trend in the North West

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in the North West.

Marketing job vacancy trend in the North West

Marketing
Daily Rate Trend in the North West

Contractor daily rate distribution trend for jobs in the North West citing Marketing.

Contractor daily rate distribution trend for jobs in the North West citing Marketing

Marketing
Daily Rate Histogram in the North West

Daily rate distribution for jobs citing Marketing in the North West over the 6 months to 14 October 2025.

Daily rate histogram for Marketing in the North West

Marketing
Hourly Rate Trend in the North West

Contractor hourly rate distribution trend for jobs in the North West citing Marketing.

Contractor hourly rate distribution trend for jobs in the North West citing Marketing

Marketing
Hourly Rate Histogram in the North West

Hourly rate distribution of jobs citing Marketing in the North West over the 6 months to 14 October 2025.

Hourly rate histogram for Marketing in the North West

Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the North West region over the 6 months to 14 October 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Manchester -1 17 £475 +12.09% 198
Cheshire -36 4 £275 -51.28% 52
Lancashire +2 1 - - 68
Merseyside -4 1 - - 20
Marketing
England

Marketing
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (8.70%) CMS
2 1 (4.35%) Adobe Experience Manager
2 1 (4.35%) Sitecore CMS
2 1 (4.35%) WordPress
Applications
1 5 (21.74%) Microsoft Office
Cloud Services
1 5 (21.74%) AWS
1 5 (21.74%) Microsoft 365
2 4 (17.39%) Azure
2 4 (17.39%) GCP
3 2 (8.70%) Cloud Computing
3 2 (8.70%) Google Analytics
4 1 (4.35%) Adobe Analytics
4 1 (4.35%) Dynamics 365
4 1 (4.35%) Figma
4 1 (4.35%) Google Ads
4 1 (4.35%) OneDrive
4 1 (4.35%) Veeva
Communications & Networking
1 4 (17.39%) Wireless
Database & Business Intelligence
1 3 (13.04%) Relational Database
2 1 (4.35%) PostgreSQL
Development Applications
1 2 (8.70%) Jenkins
2 1 (4.35%) Artifactory
2 1 (4.35%) Gradle
2 1 (4.35%) JUnit
2 1 (4.35%) Liquibase
2 1 (4.35%) Mockito
2 1 (4.35%) Rational DOORS
General
1 12 (52.17%) Finance
2 9 (39.13%) Electronics
2 9 (39.13%) Manufacturing
2 9 (39.13%) Public Sector
2 9 (39.13%) Telecoms
3 7 (30.43%) Social Skills
4 3 (13.04%) Retail
5 2 (8.70%) Analytical Skills
6 1 (4.35%) Brand Awareness
6 1 (4.35%) Pharmaceutical
Job Titles
1 5 (21.74%) IT Support
2 4 (17.39%) 2nd Line Desktop Support
2 4 (17.39%) 2nd Line Support
2 4 (17.39%) Data Scientist
2 4 (17.39%) Desktop Support
2 4 (17.39%) SC Cleared Desktop Support
3 3 (13.04%) Architect
4 2 (8.70%) Consultant
4 2 (8.70%) Lead
4 2 (8.70%) Lead Consultant
4 2 (8.70%) Solutions Architect
5 1 (4.35%) Administrator
5 1 (4.35%) Development Manager
5 1 (4.35%) E-Commerce Administrator
5 1 (4.35%) Product Designer
5 1 (4.35%) SC Cleared Software Engineer
5 1 (4.35%) Senior
5 1 (4.35%) Senior Developer
5 1 (4.35%) Support Technician
5 1 (4.35%) Veeva Consultant
Libraries, Frameworks & Software Standards
1 1 (4.35%) CSS
1 1 (4.35%) HTML
1 1 (4.35%) Kafka
1 1 (4.35%) OpenAPI
1 1 (4.35%) React
1 1 (4.35%) Spring
1 1 (4.35%) Spring Boot
1 1 (4.35%) Swagger
Miscellaneous
1 4 (17.39%) Data Centre
2 2 (8.70%) Distributed Computing
3 1 (4.35%) Distributed Systems
3 1 (4.35%) Life Science
3 1 (4.35%) Marketing Technology
Operating Systems
1 5 (21.74%) Mac OS
2 4 (17.39%) Android
3 1 (4.35%) Apple iOS
3 1 (4.35%) Windows
3 1 (4.35%) Windows 10
Processes & Methodologies
1 10 (43.48%) Digital Marketing
2 9 (39.13%) Business Intelligence
2 9 (39.13%) Programme Management
3 6 (26.09%) Analytics
4 5 (21.74%) E-Commerce
5 4 (17.39%) AI
5 4 (17.39%) CRM
5 4 (17.39%) Customer Engagement
5 4 (17.39%) Customer Experience
5 4 (17.39%) Data Science
5 4 (17.39%) Generative AI
5 4 (17.39%) Machine Learning
5 4 (17.39%) MLOps
6 2 (8.70%) CI/CD
6 2 (8.70%) Containerisation
6 2 (8.70%) LLM
6 2 (8.70%) Problem-Solving
6 2 (8.70%) Product Strategy
6 2 (8.70%) Prompt Engineering
6 2 (8.70%) Retrieval-Augmented Generation
Programming Languages
1 6 (26.09%) SQL
2 4 (17.39%) Python
3 3 (13.04%) Java
4 2 (8.70%) C
4 2 (8.70%) C++
5 1 (4.35%) TypeScript
Qualifications
1 7 (30.43%) SC Cleared
1 7 (30.43%) Security Cleared
2 1 (4.35%) Degree
Quality Assurance & Compliance
1 2 (8.70%) IEC 61508
1 2 (8.70%) ISO 26262
2 1 (4.35%) GDPR
2 1 (4.35%) GxP
2 1 (4.35%) HIPAA
2 1 (4.35%) IEC 62304
System Software
1 1 (4.35%) Active Directory
1 1 (4.35%) Docker
Systems Management
1 1 (4.35%) SCCM
1 1 (4.35%) Systems Management Server (SMS)
Vendors
1 9 (39.13%) SAP
2 5 (21.74%) Apple
3 4 (17.39%) Cisco
3 4 (17.39%) Dell
3 4 (17.39%) HP
4 3 (13.04%) Salesforce
5 2 (8.70%) Google
5 2 (8.70%) Microsoft
5 2 (8.70%) Salesforce Marketing Cloud
6 1 (4.35%) Adobe
6 1 (4.35%) Atlassian
6 1 (4.35%) ServiceNow
6 1 (4.35%) Sitecore