Google Tag Manager Contract Job Trends in the North West

Google Tag Manager
England > North West

The table below provides summary statistics and contractor rates for jobs advertised in the North West requiring Google Tag Manager skills. It covers contract job vacancies from the 6 months leading up to 23 December 2025, with comparisons to the same periods in the previous two years.

6 months to
23 Dec 2025
Same period 2024 Same period 2023
Rank 132 116 135
Rank change year-on-year -16 +19 -
Contract jobs citing Google Tag Manager 14 4 2
As % of all contract jobs in the North West 0.56% 0.19% 0.076%
As % of the Cloud Services category 1.61% 0.60% 0.21%
Number of daily rates quoted 14 0 2
10th Percentile £265 - £442
25th Percentile £302 - £464
Median daily rate (50th Percentile) £325 - £518
75th Percentile £347 - £579
90th Percentile £524 - £607
England median daily rate £375 £500 £550
% change year-on-year -25.00% -9.09% -2.22%

All Cloud Skills
North West

Google Tag Manager falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in the North West.

Contract vacancies with a requirement for cloud computing skills 869 662 956
As % of all contract IT jobs advertised in the North West 34.47% 31.01% 36.39%
Number of daily rates quoted 649 429 718
10th Percentile £219 £250 £265
25th Percentile £358 £375 £397
Median daily rate (50th Percentile) £447 £475 £500
Median % change year-on-year -5.89% -5.00% -
75th Percentile £539 £565 £575
90th Percentile £638 £646 £650
England median daily rate £500 £530 £525
% change year-on-year -5.66% +0.95% -4.55%
Number of hourly rates quoted 37 13 53
10th Percentile £15.50 £18.16 £15.75
25th Percentile £18.87 £21.05 £17.72
Median hourly rate £40.00 £29.00 £23.61
Median % change year-on-year +37.93% +22.83% -32.54%
75th Percentile £69.25 £58.00 £46.18
90th Percentile £72.37 £75.95 £50.84
England median hourly rate £26.50 £29.00 £25.00
% change year-on-year -8.62% +16.00% +11.11%

Google Tag Manager
Job Vacancy Trend in the North West

Historical trend showing the proportion of contract IT job postings citing Google Tag Manager relative to all contract IT jobs advertised in the North West.

Google Tag Manager job vacancy trend in the North West

Google Tag Manager
Daily Rate Trend in the North West

Contractor daily rate distribution trend for jobs in the North West citing Google Tag Manager.

Contractor daily rate distribution trend for jobs in the North West citing Google Tag Manager

Google Tag Manager
Daily Rate Histogram in the North West

Daily rate distribution for jobs citing Google Tag Manager in the North West over the 6 months to 23 December 2025.

Daily rate histogram for Google Tag Manager in the North West

Google Tag Manager
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Tag Manager within the North West region over the 6 months to 23 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Manchester -6 13 £325 - 1
Lancashire - 1 £350 - 1
Google Tag Manager
England

Google Tag Manager
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 10 (71.43%) Microsoft Office
Cloud Services
1 13 (92.86%) Google Analytics
2 12 (85.71%) Azure
3 11 (78.57%) Power Platform
4 10 (71.43%) GCP
5 1 (7.14%) AWS
5 1 (7.14%) AWS Data Pipeline
Database & Business Intelligence
1 12 (85.71%) Looker
2 11 (78.57%) Power BI
3 10 (71.43%) BigQuery
4 1 (7.14%) Tableau
Development Applications
1 1 (7.14%) Browser DevTools
General
1 11 (78.57%) Public Sector
2 9 (64.29%) Social Skills
3 2 (14.29%) Inclusion and Diversity
4 1 (7.14%) Analytical Skills
4 1 (7.14%) Publishing
4 1 (7.14%) Telecoms
Job Titles
1 12 (85.71%) Analyst
2 10 (71.43%) Performance Analyst
3 3 (21.43%) Senior
3 3 (21.43%) Senior Analyst
3 3 (21.43%) Senior Performance Analyst
4 2 (14.29%) Business Intelligence Analyst
4 2 (14.29%) Data Analyst
4 2 (14.29%) Google Analytics Analyst
4 2 (14.29%) Power BI Analyst
5 1 (7.14%) Lead
Miscellaneous
1 1 (7.14%) Freedom of Information
1 1 (7.14%) Product Ownership
1 1 (7.14%) Taxonomies
Processes & Methodologies
1 14 (100.00%) Analytics
2 11 (78.57%) Actionable Insight
2 11 (78.57%) Business Intelligence
2 11 (78.57%) User Experience
3 10 (71.43%) Data Analysis
4 9 (64.29%) Agile
4 9 (64.29%) Digital Transformation Programme
4 9 (64.29%) Performance Measurement
4 9 (64.29%) User Research
4 9 (64.29%) Validation
5 8 (57.14%) Dashboard Development
5 8 (57.14%) Data Privacy
5 8 (57.14%) Performance Analysis
5 8 (57.14%) Service Design
5 8 (57.14%) Statistical Analysis
6 2 (14.29%) Continuous Improvement
6 2 (14.29%) Roadmaps
6 2 (14.29%) Service Delivery
6 2 (14.29%) Storytelling
6 2 (14.29%) Strategic Roadmap
Programming Languages
1 2 (14.29%) SQL
2 1 (7.14%) JavaScript
2 1 (7.14%) TypeScript
Qualifications
1 2 (14.29%) BPSS Clearance
1 2 (14.29%) SC Cleared
1 2 (14.29%) Security Cleared
2 1 (7.14%) DV Cleared
Quality Assurance & Compliance
1 10 (71.43%) Data Quality
1 10 (71.43%) QA
2 8 (57.14%) Accessibility
3 2 (14.29%) GDPR
4 1 (7.14%) PERC
Vendors
1 14 (100.00%) Google
2 10 (71.43%) Microsoft
3 1 (7.14%) Facebook