Period
to 22 November 2017

The following table provides summary statistics for contract job vacancies advertised in the North West with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > North West
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 197 199 219
Rank change year-on-year +2 +20 -28
Contract jobs citing Google Analytics 9 19 25
As % of all contract IT jobs advertised in the North West 0.16% 0.28% 0.29%
As % of the Cloud Services category 1.21% 2.95% 5.71%
Number of daily rates quoted 4 9 8
North West median daily rate £338 £300 £288
Median daily rate % change year-on-year +12.50% +4.35% -
10th Percentile £265 £182 £139
90th Percentile £388 £475 £471
England median daily rate £400 £350 £350
% change year-on-year +14.29% - -
Number of hourly rates quoted 0 0 1
North West median hourly rate - - £33.64
England median hourly rate £33.00 £19.61 £19.03
% change year-on-year +68.28% +3.05% -41.89%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the North West with a requirement for cloud computing skills.

All Cloud Skills
North West
Contract vacancies with a requirement for cloud computing skills 742 643 438
As % of all contract IT jobs advertised in the North West 13.00% 9.37% 5.16%
Number of daily rates quoted 481 409 240
North West median daily rate £425 £425 £410
Median daily rate % change year-on-year - +3.66% +2.50%
10th Percentile £250 £273 £230
90th Percentile £600 £571 £552
England median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% -
Number of hourly rates quoted 5 11 9
North West median hourly rate £20.00 £14.00 £25.00
Median hourly rate % change year-on-year +42.86% -44.00% +31.58%
10th Percentile £9.60 £11.65 £10.95
90th Percentile £113.05 £15.25 £34.50
England median hourly rate £20.00 £19.00 £21.25
% change year-on-year +5.26% -10.59% +18.06%

Google Analytics
Job Vacancy Trend in the North West

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Google Analytics in the North West

Google Analytics
Contractor Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the North West.

Contractor daily rate trend for Google Analytics in the North West

Google Analytics
Contractor Hourly Rate Trend in the North West

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in the North West.

Contractor hourly rate trend for Google Analytics in the North West

Google Analytics
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the North West region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +5 7 £338 +12.50% 10
Merseyside - 2 - -
Google Analytics
England

For the 6 months to 22 November 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Google Analytics.

1 9 (100.00%) Google
1 9 (100.00%) Analytics
2 5 (55.56%) Web Analytics
3 3 (33.33%) Selenium
3 3 (33.33%) Drupal
3 3 (33.33%) Unit Testing
3 3 (33.33%) Continuous Integration
3 3 (33.33%) Git (software)
3 3 (33.33%) Python
3 3 (33.33%) Configuration Management
3 3 (33.33%) JMeter
3 3 (33.33%) Jenkins
3 3 (33.33%) Elasticsearch
3 3 (33.33%) Opscode Chef
3 3 (33.33%) Splunk
3 3 (33.33%) GitHub
3 3 (33.33%) Bitbucket
3 3 (33.33%) Test Automation
3 3 (33.33%) Amazon AWS
3 3 (33.33%) Cucumber
3 3 (33.33%) BDD
3 3 (33.33%) Puppet
3 3 (33.33%) Ansible
3 3 (33.33%) Docker
3 3 (33.33%) logstash
3 3 (33.33%) Kibana
3 3 (33.33%) Elastic Stack
3 3 (33.33%) Digital Analytics
4 2 (22.22%) Analytics Management
4 2 (22.22%) A/B Testing

Google Analytics
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (33.33%) Drupal
1 3 (33.33%) Elasticsearch
2 1 (11.11%) SAS
Applications
1 2 (22.22%) Spreadsheet
Business Applications
1 2 (22.22%) WebTrends
Cloud Services
1 3 (33.33%) Amazon AWS
1 3 (33.33%) GitHub
2 2 (22.22%) Google Cloud Platform
2 2 (22.22%) Google Tag Manager
3 1 (11.11%) Adobe Analytics
Communications & Networking
1 1 (11.11%) Internet
Database & Business Intelligence
1 2 (22.22%) BigQuery
2 1 (11.11%) Data Mining
2 1 (11.11%) SQL Server
Development Applications
1 3 (33.33%) Bitbucket
1 3 (33.33%) Cucumber
1 3 (33.33%) Git (software)
1 3 (33.33%) Jenkins
1 3 (33.33%) JMeter
1 3 (33.33%) Selenium
General
1 2 (22.22%) Marketing
1 2 (22.22%) Publishing
Job Titles
1 3 (33.33%) Analyst
1 3 (33.33%) Developer
1 3 (33.33%) Drupal Developer
2 2 (22.22%) Digital Analyst
2 2 (22.22%) Google Analytics Analyst
2 2 (22.22%) Performance Analyst
3 1 (11.11%) Analytics Consultant
3 1 (11.11%) Analytics Manager
3 1 (11.11%) Consultant
3 1 (11.11%) Digital Analytics Analyst
3 1 (11.11%) Google Analytics Web Analyst
3 1 (11.11%) Performance Consultant
3 1 (11.11%) Web Analyst
3 1 (11.11%) Web Analytics Analyst
3 1 (11.11%) Web Analytics Consultant
3 1 (11.11%) Web Consultant
Libraries, Frameworks & Software Standards
1 3 (33.33%) Elastic Stack
2 1 (11.11%) jQuery
Miscellaneous
1 2 (22.22%) Analytical Skills
Processes & Methodologies
1 9 (100.00%) Analytics
2 5 (55.56%) Web Analytics
3 3 (33.33%) BDD
3 3 (33.33%) Configuration Management
3 3 (33.33%) Continuous Integration
3 3 (33.33%) Digital Analytics
3 3 (33.33%) Test Automation
3 3 (33.33%) Unit Testing
4 2 (22.22%) A/B Testing
4 2 (22.22%) Agile Software Development
4 2 (22.22%) Analytics Management
4 2 (22.22%) Conversion Rate Optimisation
4 2 (22.22%) Data Analysis
4 2 (22.22%) Multivariate Testing
4 2 (22.22%) SEO
4 2 (22.22%) Visualisation
5 1 (11.11%) Data Security
5 1 (11.11%) Risk Management
5 1 (11.11%) Statistics
5 1 (11.11%) Trend Analysis
Programming Languages
1 3 (33.33%) Python
2 2 (22.22%) JavaScript
3 1 (11.11%) Ruby
3 1 (11.11%) SQL
Qualifications
1 1 (11.11%) Degree
1 1 (11.11%) Security Cleared
System Software
1 3 (33.33%) Docker
Systems Management
1 3 (33.33%) Ansible
1 3 (33.33%) Kibana
1 3 (33.33%) logstash
1 3 (33.33%) Opscode Chef
1 3 (33.33%) Puppet
Vendors
1 9 (100.00%) Google
2 3 (33.33%) Splunk
3 2 (22.22%) Coremetrics
4 1 (11.11%) Adobe
4 1 (11.11%) Tableau