The following table provides summary statistics for contract job vacancies advertised in the North West with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England / North West
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 134 146 151
Rank change year-on-year +12 +5  
Contract jobs citing Google Analytics 5 13 2
As % of all contract IT jobs advertised in the North West 0.17% 0.34% 0.055%
As % of the Cloud Services category 1.47% 5.20% 1.01%
Number of daily rates quoted 4 10 1
Median daily rate £725 £500 £300
Median daily rate % change year-on-year +45.00% +66.66%  
UK excluding London median daily rate £400 £300 £350
% change year-on-year +33.33% -14.28%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £50.00 £19.61 £10.00
% change year-on-year +154.97% +96.10%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the North West with a requirement for cloud computing skills.

Contract Cloud Computing Skills
North West
Contract job vacancies with a requirement for cloud computing skills 341 250 199
As % of all contract IT job vacancies advertised in the North West 11.58% 6.59% 5.47%
Number of daily rates quoted 224 163 111
Median daily rate £440 £440 £400
Median daily rate % change year-on-year - +10.00%  
90% offered a daily rate of more than £265 £350 £275
10% offered a daily rate of more than £600 £525 £650
UK excluding London median daily rate £450 £450 £390
% change year-on-year - +15.38%  
Number of hourly rates quoted 15 9 4
Median hourly rate £65.00 £14.00 £12.00
Median hourly rate % change year-on-year +364.28% +16.66%  
90% offered a hourly rate of more than £11.90 £12.20 £11.15
10% offered a hourly rate of more than £68.00 £17.30 £17.75
UK excluding London median hourly rate £29.00 £16.50 £26.00
% change year-on-year +75.75% -36.53%  

Google Analytics
Job Vacancy Trend in the North West

The job posting trend of jobs advertised in the North West citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the North West

Google Analytics
Contractor Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the North West.

Contractor daily rate trend for Google Analytics in the North West

Google Analytics
Contractor Hourly Rate Trend in the North West

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in the North West.

Contractor hourly rate trend for Google Analytics in the North West

Google Analytics
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +13 2 £700 +250.00% 4
Merseyside - 1 - -
Google Analytics
England

For the 6 months to 27 June 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Google Analytics.

1 8 (100.00%) Analytics
2 5 (62.50%) Analytical Skills
2 5 (62.50%) Google
3 4 (50.00%) Marketing
3 4 (50.00%) Actionable Insight
4 3 (37.50%) Web Analytics
4 3 (37.50%) User Experience
4 3 (37.50%) Logistic Regression
4 3 (37.50%) Visualisation
4 3 (37.50%) E-Commerce
4 3 (37.50%) SAS
4 3 (37.50%) CHAID
5 2 (25.00%) Configuration Management
5 2 (25.00%) Data Analysis
5 2 (25.00%) JMeter
5 2 (25.00%) Business Intelligence
5 2 (25.00%) Microsoft
5 2 (25.00%) PHP
5 2 (25.00%) SQL
5 2 (25.00%) SQL Server
5 2 (25.00%) Amazon AWS
5 2 (25.00%) Git (software)
5 2 (25.00%) Test Automation
5 2 (25.00%) Selenium
5 2 (25.00%) Drupal
5 2 (25.00%) Unit Testing
5 2 (25.00%) Continuous Integration
5 2 (25.00%) Customer Insight
5 2 (25.00%) GitHub
5 2 (25.00%) Bitbucket

Google Analytics
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (37.50%) SAS
2 2 (25.00%) Drupal
2 2 (25.00%) Elasticsearch
Applications
1 1 (12.50%) Spreadsheet
Cloud Services
1 2 (25.00%) Amazon AWS
1 2 (25.00%) GitHub
2 1 (12.50%) AdWords
Database & Business Intelligence
1 2 (25.00%) Power BI
1 2 (25.00%) SQL Server
2 1 (12.50%) Data Warehouse
Development Applications
1 2 (25.00%) Bitbucket
1 2 (25.00%) Cucumber
1 2 (25.00%) Git (software)
1 2 (25.00%) Jenkins
1 2 (25.00%) JMeter
1 2 (25.00%) Selenium
General
1 4 (50.00%) Marketing
Job Titles
1 3 (37.50%) Head of Analytics
2 2 (25.00%) Consultant
2 2 (25.00%) Drupal Consultant
2 2 (25.00%) Head of Data Analytics
3 1 (12.50%) Analyst
3 1 (12.50%) Content Manager
3 1 (12.50%) Copywriter
3 1 (12.50%) Digital Analyst
3 1 (12.50%) Digital Analytics Analyst
3 1 (12.50%) Digital Performance Analyst
3 1 (12.50%) Google Analytics Analyst
3 1 (12.50%) Head of Web Analytics
3 1 (12.50%) Performance Analyst
3 1 (12.50%) SEO Copywriter
3 1 (12.50%) SEO Manager
Libraries, Frameworks & Software Standards
1 2 (25.00%) Elastic Stack
Miscellaneous
1 5 (62.50%) Analytical Skills
2 3 (37.50%) User Experience
3 1 (12.50%) Blog
3 1 (12.50%) iPad
3 1 (12.50%) Social Media
Processes & Methodologies
1 8 (100.00%) Analytics
2 4 (50.00%) Actionable Insight
3 3 (37.50%) CHAID
3 3 (37.50%) E-Commerce
3 3 (37.50%) Logistic Regression
3 3 (37.50%) Visualisation
3 3 (37.50%) Web Analytics
4 2 (25.00%) BDD
4 2 (25.00%) Business Intelligence
4 2 (25.00%) Configuration Management
4 2 (25.00%) Continuous Integration
4 2 (25.00%) Conversion Rate Optimisation
4 2 (25.00%) Customer Insight
4 2 (25.00%) Data Analysis
4 2 (25.00%) Test Automation
4 2 (25.00%) Unit Testing
5 1 (12.50%) Content Writing
5 1 (12.50%) Digital Transformation Programme
5 1 (12.50%) Link Building
5 1 (12.50%) Social Media Marketing
Programming Languages
1 2 (25.00%) PHP
1 2 (25.00%) R
1 2 (25.00%) SQL
2 1 (12.50%) C
System Software
1 2 (25.00%) Docker
Systems Management
1 2 (25.00%) Ansible
1 2 (25.00%) Kibana
1 2 (25.00%) logstash
1 2 (25.00%) Opscode Chef
1 2 (25.00%) Puppet
Vendors
1 5 (62.50%) Google
2 2 (25.00%) Microsoft
2 2 (25.00%) Splunk
2 2 (25.00%) Tableau