Pay per click Contract Job Trends in the North West

Pay per click (PPC)
England > North West

The table below provides summary statistics and contractor rates for jobs advertised in the North West requiring Pay per click skills. It covers contract job vacancies from the 6 months leading up to 20 August 2026, with comparisons to the same periods in the previous two years.

6 months to
20 Aug 2026
Same period 2025 Same period 2024
Rank 169 - 126
Rank change year-on-year - - -
Contract jobs citing Pay per click 1 0 2
As % of all contract jobs in the North West 0.026% - 0.083%
As % of the Processes & Methodologies category 0.031% - 0.099%
Number of daily rates quoted 1 0 2
10th Percentile - - -
25th Percentile £173 - -
Median daily rate (50th Percentile) £175 - £600
75th Percentile £178 - -
90th Percentile - - -
England median daily rate £350 £300 £355
% change year-on-year +16.67% -15.49% -16.47%

All Process & Methodology Skills
North West

Pay per click falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the North West.

Contract vacancies with a requirement for process or methodology skills 3,192 1,966 2,027
As % of all contract IT jobs advertised in the North West 82.48% 88.84% 84.04%
Number of daily rates quoted 1,863 1,277 1,214
10th Percentile £281 £291 £313
25th Percentile £400 £375 £406
Median daily rate (50th Percentile) £500 £454 £500
Median % change year-on-year +10.25% -9.30% -
75th Percentile £594 £575 £588
90th Percentile £676 £670 £680
England median daily rate £525 £510 £530
% change year-on-year +2.94% -3.77% -3.64%
Number of hourly rates quoted 330 127 164
10th Percentile £16.01 £13.23 £10.95
25th Percentile £25.10 £18.87 £16.06
Median hourly rate £45.00 £27.00 £35.00
Median % change year-on-year +66.67% -22.86% +14.20%
75th Percentile £71.91 £55.25 £52.05
90th Percentile £85.00 £73.00 £70.90
England median hourly rate £43.96 £25.15 £43.00
% change year-on-year +74.79% -41.51% +4.83%

Pay per click
Job Vacancy Trend in the North West

Historical trend showing the proportion of contract IT job postings citing Pay per click relative to all contract IT jobs advertised in the North West.

Pay per click job vacancy trend in the North West

Pay per click
Daily Rate Trend in the North West

Contractor daily rate distribution trend for jobs in the North West citing Pay per click.

Contractor daily rate distribution trend for jobs in the North West citing Pay per click

Pay per click
Hourly Rate Trend in the North West

Contractor hourly rate distribution trend for jobs in the North West citing Pay per click.

Contractor hourly rate distribution trend for jobs in the North West citing Pay per click

Pay per click
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the North West region over the 6 months to 20 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Manchester - 1 £175 - 3
Pay per click
England

Pay per click
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 1 (100.00%) Google Ads
General
1 1 (100.00%) Analytical Skills
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) PPC Specialist
Processes & Methodologies
1 1 (100.00%) Competitor Analysis
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Paid Search
Vendors
1 1 (100.00%) Google