Period
to 20 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
England > North West
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 327 333 284
Rank change year-on-year +6 -49 -77
Permanent jobs citing Pay per click 47 32 83
As % of all permanent IT jobs advertised in the North West 0.35% 0.26% 0.64%
As % of the Processes & Methodologies category 0.39% 0.29% 0.71%
Number of salaries quoted 41 30 70
North West median annual salary £32,500 £35,000 £26,500
Median salary % change year-on-year -7.14% +32.08% -1.85%
10th Percentile £24,500 £26,175 £20,500
90th Percentile £54,000 £47,750 £42,500
England median annual salary £30,500 £32,500 £30,000
% change year-on-year -6.15% +8.33% -6.25%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process or methodology skills.

All Process and Methodology Skills
North West
Permanent vacancies with a requirement for process or methodology skills 11904 11034 11658
As % of all permanent IT jobs advertised in the North West 89.83% 89.75% 89.47%
Number of salaries quoted 9471 9201 9634
North West median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - +1.27%
10th Percentile £26,250 £26,250 £24,750
90th Percentile £65,000 £62,500 £60,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Pay per click
Job Vacancy Trend in the North West

Job postings citing Pay per click as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Pay per click in the North West

Pay per click
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in the North West.

Salary trend for Pay per click in the North West

Pay per click
Salary Histogram in the North West

The salary distribution of IT jobs citing Pay per click in the North West over the 6 months to 20 November 2017.

Salary histogram for Pay per click in the North West

Pay per click
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the North West region over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -1 28 £32,500 -13.33% 6
Cheshire -26 8 £27,500 -18.52%
Merseyside +20 7 £33,500 +3.08%
Lancashire - 4 £25,000 - 1
Pay per click
England

For the 6 months to 20 November 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Pay per click.

1 42 (89.36%) SEO
1 42 (89.36%) Marketing
2 35 (74.47%) Digital Marketing
3 26 (55.32%) Google
4 22 (46.81%) Analytics
5 21 (44.68%) Google Analytics
6 20 (42.55%) Social Media
7 13 (27.66%) Analytical Skills
8 12 (25.53%) AdWords
8 12 (25.53%) E-Commerce
9 11 (23.40%) JavaScript
10 9 (19.15%) CSS
10 9 (19.15%) Microsoft Excel
10 9 (19.15%) HTML
10 9 (19.15%) Microsoft
10 9 (19.15%) Web Development
10 9 (19.15%) Degree
10 9 (19.15%) Marketing Strategy
11 8 (17.02%) Email Marketing
11 8 (17.02%) User Experience
11 8 (17.02%) Advertising
12 7 (14.89%) Content Management
12 7 (14.89%) Digital Media
13 6 (12.77%) Copywriting
14 5 (10.64%) DoubleClick
14 5 (10.64%) B2C
14 5 (10.64%) Online Marketing
14 5 (10.64%) WordPress
14 5 (10.64%) Lead Generation
14 5 (10.64%) Customer Acquisition

Pay per click
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (10.64%) WordPress
2 3 (6.38%) CMS
3 2 (4.26%) Drupal
3 2 (4.26%) Joomla!
Applications
1 9 (19.15%) Microsoft Excel
2 4 (8.51%) Microsoft Office
2 4 (8.51%) Microsoft PowerPoint
3 2 (4.26%) Adobe Creative Suite
3 2 (4.26%) Adobe Illustrator
Business Applications
1 3 (6.38%) Magento
Cloud Services
1 21 (44.68%) Google Analytics
2 12 (25.53%) AdWords
Communications & Networking
1 2 (4.26%) Internet
Database & Business Intelligence
1 2 (4.26%) MySQL
Development Applications
1 2 (4.26%) Git (software)
General
1 42 (89.36%) Marketing
2 8 (17.02%) Advertising
3 4 (8.51%) Electronics
4 2 (4.26%) Finance
4 2 (4.26%) Multimedia
5 1 (2.13%) Games
Job Titles
1 7 (14.89%) Marketing Executive
2 6 (12.77%) PPC Manager
3 5 (10.64%) Digital Executive
3 5 (10.64%) SEO Specialist
4 4 (8.51%) Developer
4 4 (8.51%) Digital Marketing Executive
4 4 (8.51%) Head of User Experience
4 4 (8.51%) PHP Developer
4 4 (8.51%) SEO Executive
5 3 (6.38%) Account Manager
5 3 (6.38%) Analyst
5 3 (6.38%) Digital Analyst
5 3 (6.38%) Digital Marketing Analyst
5 3 (6.38%) Marketing Analyst
5 3 (6.38%) Technical Specialist
6 2 (4.26%) Digital Developer
6 2 (4.26%) Digital Media Manager
6 2 (4.26%) Lead Developer
6 2 (4.26%) PHP Web Developer
6 2 (4.26%) Web Developer
Libraries, Frameworks & Software Standards
1 9 (19.15%) CSS
1 9 (19.15%) HTML
2 4 (8.51%) jQuery
3 2 (4.26%) AngularJS
3 2 (4.26%) CakePHP
3 2 (4.26%) CodeIgniter
3 2 (4.26%) CSS3
3 2 (4.26%) Flash
3 2 (4.26%) HTML5
3 2 (4.26%) Laravel
3 2 (4.26%) Symfony
4 1 (2.13%) ATL
Miscellaneous
1 20 (42.55%) Social Media
2 13 (27.66%) Analytical Skills
3 8 (17.02%) User Experience
4 7 (14.89%) Digital Media
5 4 (8.51%) Animation
5 4 (8.51%) Fintech
5 4 (8.51%) Tandem
6 3 (6.38%) Blog
7 2 (4.26%) Graphic Design
7 2 (4.26%) Mobile App
7 2 (4.26%) Photography
7 2 (4.26%) Video Editing
8 1 (2.13%) Algorithms
8 1 (2.13%) Driving Licence
8 1 (2.13%) iPad
Operating Systems
1 2 (4.26%) CentOS
1 2 (4.26%) Debian
1 2 (4.26%) Linux
Processes & Methodologies
1 42 (89.36%) SEO
2 35 (74.47%) Digital Marketing
3 22 (46.81%) Analytics
4 12 (25.53%) E-Commerce
5 9 (19.15%) Marketing Strategy
5 9 (19.15%) Web Development
6 8 (17.02%) Email Marketing
7 7 (14.89%) Content Management
8 6 (12.77%) Copywriting
9 5 (10.64%) B2C
9 5 (10.64%) Customer Acquisition
9 5 (10.64%) Lead Generation
9 5 (10.64%) Online Marketing
10 4 (8.51%) B2B
10 4 (8.51%) Collaborative Working
10 4 (8.51%) Competitor Analysis
10 4 (8.51%) Conversion Rate Optimisation
10 4 (8.51%) Information Management
10 4 (8.51%) Link Building
10 4 (8.51%) Performance Analysis
Programming Languages
1 11 (23.40%) JavaScript
2 4 (8.51%) PHP
Qualifications
1 9 (19.15%) Degree
Vendors
1 26 (55.32%) Google
2 9 (19.15%) Microsoft
3 5 (10.64%) DoubleClick
4 4 (8.51%) comScore
4 4 (8.51%) Hitwise
5 2 (4.26%) Adobe
5 2 (4.26%) Twitter
5 2 (4.26%) Zend
6 1 (2.13%) Facebook
6 1 (2.13%) Hootsuite