The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 3 months to 25 June 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
England / North West
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 257 216 190
Rank change year-on-year -41 -26  
Permanent jobs citing Pay per click 14 18 61
As % of all permanent IT jobs advertised in the North West 0.21% 0.32% 0.96%
As % of the Processes & Methodologies category 0.23% 0.37% 1.07%
Number of salaries quoted 14 18 35
Median salary £27,000 £26,500 £23,000
Median salary % change year-on-year +1.88% +15.21%  
90% offered a salary of more than £20,250 £22,000 £21,200
10% offered a salary of more than £40,250 £37,500 £34,200
UK excluding London median salary £27,500 £30,000 £30,000
% change year-on-year -8.33% -  

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process and methodology skills.

Process & Methodology Skills
North West
Permanent job vacancies with a requirement for process and methodology skills 6066 4892 5725
As % of all permanent IT job vacancies advertised in the North West 89.80% 88.29% 89.75%
Number of salaries quoted 4907 4132 4653
Median salary £43,500 £42,500 £40,000
Median salary % change year-on-year +2.35% +6.25%  
90% offered a salary of more than £30,000 £28,000 £27,500
10% offered a salary of more than £62,500 £60,000 £62,500
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Pay per click
Job Vacancy Trend in the North West

The job posting trend of jobs advertised in the North West citing Pay per click as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Pay per click in the North West

Pay per click
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in the North West.

Salary trend for Pay per click in the North West

Pay per click
Salary Histogram in the North West

The salary distribution of IT jobs citing Pay per click in the North West over the 3 months to 25 June 2017.

Salary histogram for Pay per click in the North West

Pay per click
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the North West region over the 3 months to 25 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -23 7 £27,500 -21.42% 2
Merseyside -8 4 £35,000 +45.83%
Lancashire +5 3 £19,500 -26.41% 1
Pay per click
England

For the 6 months to 25 June 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Pay per click.

1 43 (93.48%) Marketing
2 36 (78.26%) Digital Marketing
3 35 (76.09%) SEO
4 33 (71.74%) Analytics
5 25 (54.35%) Marketing Strategy
6 23 (50.00%) Google
7 21 (45.65%) Google Analytics
7 21 (45.65%) Social Media
8 19 (41.30%) E-Commerce
9 18 (39.13%) Analytical Skills
10 17 (36.96%) CRM
11 16 (34.78%) Advertising
12 15 (32.61%) AdWords
13 14 (30.43%) Campaign Management
13 14 (30.43%) Microsoft Excel
14 13 (28.26%) iPad
15 12 (26.09%) Performance Management
15 12 (26.09%) Microsoft Office
15 12 (26.09%) Digital Media
15 12 (26.09%) Performance Optimisation
16 10 (21.74%) Online Marketing
17 8 (17.39%) Web Development
18 6 (13.04%) HTML
18 6 (13.04%) CSS
18 6 (13.04%) Email Marketing
19 5 (10.87%) Marketing Analytics
19 5 (10.87%) JavaScript
19 5 (10.87%) SQL
19 5 (10.87%) Degree
20 4 (8.70%) Retail

Pay per click
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (4.35%) CMS
1 2 (4.35%) WordPress
2 1 (2.17%) Sitefinity
Applications
1 14 (30.43%) Microsoft Excel
2 12 (26.09%) Microsoft Office
Business Applications
1 1 (2.17%) WebTrends
Cloud Services
1 21 (45.65%) Google Analytics
2 15 (32.61%) AdWords
3 3 (6.52%) MailChimp
Communications & Networking
1 1 (2.17%) FTP
1 1 (2.17%) SMS
Database & Business Intelligence
1 3 (6.52%) Relational Database
2 1 (2.17%) Power BI
General
1 43 (93.48%) Marketing
2 16 (34.78%) Advertising
3 4 (8.70%) Retail
4 3 (6.52%) Finance
5 1 (2.17%) Pharmaceutical
Job Titles
1 11 (23.91%) PPC Executive
2 9 (19.57%) Digital Executive
3 8 (17.39%) Campaign Executive
3 8 (17.39%) Head of Marketing
4 7 (15.22%) Marketing Manager
5 5 (10.87%) Analyst
5 5 (10.87%) Marketing Analyst
6 2 (4.35%) Account Manager
6 2 (4.35%) Digital Account Manager
6 2 (4.35%) Digital Marketing Manager
6 2 (4.35%) Marketing Executive
6 2 (4.35%) SEO Specialist
7 1 (2.17%) Digital Marketing Executive
7 1 (2.17%) Insight Manager
7 1 (2.17%) Sales Manager
7 1 (2.17%) Senior Data Warehouse Specialist
7 1 (2.17%) Senior SEO Specialist
7 1 (2.17%) SEO Executive
7 1 (2.17%) SEO Manager
7 1 (2.17%) Technical Specialist
Libraries, Frameworks & Software Standards
1 6 (13.04%) CSS
1 6 (13.04%) HTML
2 1 (2.17%) .NET
2 1 (2.17%) ASP.NET
2 1 (2.17%) jQuery
2 1 (2.17%) XHTML
Miscellaneous
1 21 (45.65%) Social Media
2 18 (39.13%) Analytical Skills
3 13 (28.26%) iPad
4 12 (26.09%) Digital Media
5 2 (4.35%) New Media
6 1 (2.17%) FMCG
6 1 (2.17%) User Experience
6 1 (2.17%) W3C
Processes & Methodologies
1 36 (78.26%) Digital Marketing
2 35 (76.09%) SEO
3 33 (71.74%) Analytics
4 25 (54.35%) Marketing Strategy
5 19 (41.30%) E-Commerce
6 17 (36.96%) CRM
7 14 (30.43%) Campaign Management
8 12 (26.09%) Performance Management
8 12 (26.09%) Performance Optimisation
9 10 (21.74%) Online Marketing
10 8 (17.39%) Web Development
11 6 (13.04%) Email Marketing
12 5 (10.87%) Marketing Analytics
13 3 (6.52%) A/B Testing
13 3 (6.52%) Actionable Insight
14 2 (4.35%) Competitor Analysis
14 2 (4.35%) Copywriting
14 2 (4.35%) Lead Generation
14 2 (4.35%) Project Management
14 2 (4.35%) Web Design
Programming Languages
1 5 (10.87%) JavaScript
1 5 (10.87%) SQL
2 3 (6.52%) PHP
3 1 (2.17%) Java
Qualifications
1 5 (10.87%) Degree
Vendors
1 23 (50.00%) Google
2 4 (8.70%) Facebook
2 4 (8.70%) Twitter
3 2 (4.35%) Yahoo!
4 1 (2.17%) Hitwise
4 1 (2.17%) Microsoft
Burnley, Lancashire
Jagger Talent
Salary: From £22,000 to £26,000 per annum Dep' on experience
Posted: 5 days ago
Bolton, Lancashire
Searchability
Salary: £18000 per annum
Posted: 6 days ago
Chester
Recruitment Genius Ltd
Salary: £25000 - £35000 per annum
Posted: 4 days ago
Manchester
ECOM
Salary: £28000 - £35000 per annum + Bonus
Posted: 16 days ago