The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 3 months to 25 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Pay per click (PPC)
England / North West
Rank 217 207 194
Rank change year-on-year -10 -13  
Permanent jobs citing Pay per click 32 31 67
As % of all permanent IT jobs advertised in the North West 0.52% 0.55% 1.01%
As % of the Processes & Methodologies category 0.58% 0.62% 1.15%
Number of salaries quoted 30 30 50
Median salary £31,750 £27,500 £29,500
Median salary % change year-on-year +15.45% -6.77%  
90% offered a salary of more than £20,000 £21,500 £21,950
10% offered a salary of more than £60,000 £42,500 £35,000
UK excluding London median salary £36,000 £31,250 £30,000
% change year-on-year +15.20% +4.16%  

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process and methodology skills.

Process & Methodology Skills
North West
Permanent job vacancies with a requirement for process and methodology skills 5552 4995 5843
As % of all permanent IT job vacancies advertised in the North West 90.38% 87.86% 88.52%
Number of salaries quoted 4608 4156 4703
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year - +6.25%  
90% offered a salary of more than £30,000 £28,000 £27,500
10% offered a salary of more than £60,000 £57,500 £60,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Pay per click
Job Vacancy Trend in the North West

The job posting trend of jobs advertised in the North West citing Pay per click as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Pay per click in the North West

Pay per click
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in the North West.

Salary trend for Pay per click in the North West

Pay per click
Salary Histogram in the North West

The salary distribution of IT jobs citing Pay per click in the North West over the 3 months to 25 March 2017.

Salary histogram for Pay per click in the North West

Pay per click
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the North West region over the 3 months to 25 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -17 19 £60,000 +100.00% 2
Lancashire - 11 £21,500 - 1
Cheshire 0 2 £38,250 +53.00% 1
Pay per click
England

Pay per click
Top 30 Related IT Skills in the North West

For the 6 months to 25 March 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Pay per click.

1 45 (90.00%) Marketing
2 40 (80.00%) Digital Marketing
3 39 (78.00%) Analytics
4 36 (72.00%) SEO
5 28 (56.00%) Marketing Strategy
6 25 (50.00%) Google
7 24 (48.00%) Google Analytics
8 22 (44.00%) iPad
8 22 (44.00%) AdWords
9 20 (40.00%) Social Media
9 20 (40.00%) E-Commerce
10 18 (36.00%) Analytical Skills
11 15 (30.00%) Online Marketing
12 13 (26.00%) Campaign Management
12 13 (26.00%) CRM
12 13 (26.00%) Advertising
13 12 (24.00%) MS Office
13 12 (24.00%) Performance Management
13 12 (24.00%) Digital Media
13 12 (24.00%) Performance Optimisation
14 9 (18.00%) Retail
15 6 (12.00%) Email Marketing
16 5 (10.00%) Web Analytics
16 5 (10.00%) Marketing Analytics
16 5 (10.00%) User Experience
17 4 (8.00%) Facebook
17 4 (8.00%) Twitter
17 4 (8.00%) WordPress
17 4 (8.00%) Project Management
18 3 (6.00%) CMS

Pay per click
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (8.00%) WordPress
2 3 (6.00%) CMS
3 1 (2.00%) Drupal
3 1 (2.00%) Joomla!
3 1 (2.00%) Sitefinity
Applications
1 12 (24.00%) MS Office
2 1 (2.00%) Adobe Creative Suite
2 1 (2.00%) Adobe Illustrator
2 1 (2.00%) MS PowerPoint
2 1 (2.00%) Photoshop
Business Applications
1 1 (2.00%) Magento
1 1 (2.00%) WebTrends
Cloud Services
1 24 (48.00%) Google Analytics
2 22 (44.00%) AdWords
3 3 (6.00%) MailChimp
Communications & Networking
1 1 (2.00%) DNS
1 1 (2.00%) SMS
Database & Business Intelligence
1 3 (6.00%) MySQL
2 1 (2.00%) Power BI
Development Applications
1 1 (2.00%) Sublime Text
General
1 45 (90.00%) Marketing
2 13 (26.00%) Advertising
3 9 (18.00%) Retail
4 2 (4.00%) Finance
5 1 (2.00%) Multimedia
5 1 (2.00%) Pharmaceutical
Job Titles
1 14 (28.00%) PPC Executive
2 13 (26.00%) Digital Executive
3 12 (24.00%) Campaign Executive
4 8 (16.00%) Marketing Manager
5 7 (14.00%) Head of Marketing
6 4 (8.00%) PPC Manager
7 3 (6.00%) Account Manager
7 3 (6.00%) Digital Account Manager
7 3 (6.00%) Digital Marketing Manager
8 2 (4.00%) AdWords Manager
8 2 (4.00%) Analyst
8 2 (4.00%) Channel Marketing Manager
8 2 (4.00%) Designer
8 2 (4.00%) Marketing Executive
8 2 (4.00%) Online Marketing Manager
8 2 (4.00%) SQL Analyst
9 1 (2.00%) Developer
9 1 (2.00%) Digital Marketing Executive
9 1 (2.00%) Online Marketing Executive
9 1 (2.00%) Social Media Manager
Libraries, Frameworks & Software Standards
1 3 (6.00%) CSS
1 3 (6.00%) HTML
2 2 (4.00%) jQuery
3 1 (2.00%) CSS3
3 1 (2.00%) Flash
3 1 (2.00%) HTML5
Miscellaneous
1 22 (44.00%) iPad
2 20 (40.00%) Social Media
3 18 (36.00%) Analytical Skills
4 12 (24.00%) Digital Media
5 5 (10.00%) User Experience
6 2 (4.00%) New Media
7 1 (2.00%) Animation
7 1 (2.00%) FMCG
7 1 (2.00%) Video Editing
7 1 (2.00%) W3C
Processes & Methodologies
1 40 (80.00%) Digital Marketing
2 39 (78.00%) Analytics
3 36 (72.00%) SEO
4 28 (56.00%) Marketing Strategy
5 20 (40.00%) E-Commerce
6 15 (30.00%) Online Marketing
7 13 (26.00%) Campaign Management
7 13 (26.00%) CRM
8 12 (24.00%) Performance Management
8 12 (24.00%) Performance Optimisation
9 6 (12.00%) Email Marketing
10 5 (10.00%) Marketing Analytics
10 5 (10.00%) Web Analytics
11 4 (8.00%) Project Management
12 3 (6.00%) A/B Testing
12 3 (6.00%) B2B
12 3 (6.00%) Web Development
13 2 (4.00%) Channel Management
13 2 (4.00%) Copywriting
13 2 (4.00%) Marketing Automation
Programming Languages
1 3 (6.00%) JavaScript
2 2 (4.00%) PHP
2 2 (4.00%) SQL
3 1 (2.00%) PL/SQL
Qualifications
1 1 (2.00%) Degree
Vendors
1 25 (50.00%) Google
2 4 (8.00%) Facebook
2 4 (8.00%) Twitter
3 2 (4.00%) Microsoft
4 1 (2.00%) Adobe
4 1 (2.00%) Hitwise
4 1 (2.00%) Yahoo!
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Adria Solutions Ltd
Salary: £25000 - £30000 per annum + Benefits
Posted: 22 hours ago
Wirral
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Salary: £35000 - £40000 per annum
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Merseyside
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Salary: £36000 - £42000 per annum
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Merseyside
ECOM
Salary: £2600 - £42000 per annum
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Salary: £26000 - £42000 per annum
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