Advertising
UK > Scotland
The table below looks at the prevalence of the term Advertising in contract job vacancies in Scotland. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 3 August 2026, comparing them to the same period in the previous two years.
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6 months to 3 Aug 2026 |
Same period 2025 | Same period 2024 |
|---|---|---|---|
| Rank | 126 | - | - |
| Rank change year-on-year | - | - | - |
| Contract jobs citing Advertising | 2 | 0 | 0 |
| As % of all contract jobs in Scotland | 0.090% | - | - |
| As % of the General category | 0.15% | - | - |
| Number of daily rates quoted | 1 | 0 | 0 |
| 10th Percentile | - | - | - |
| 25th Percentile | £438 | - | - |
| Median daily rate (50th Percentile) | £475 | - | - |
| 75th Percentile | £513 | - | - |
| 90th Percentile | - | - | - |
| UK median daily rate | £425 | £435 | £375 |
| % change year-on-year | -2.30% | +16.00% | -21.05% |
| Number of hourly rates quoted | 1 | 0 | 0 |
| Median hourly rate | £13.50 | - | - |
| UK median hourly rate | £42.50 | £45.75 | £48.48 |
| % change year-on-year | -7.10% | -5.62% | +32.66% |
All General Skills
Scotland
Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in Scotland.
| Contract vacancies with a requirement for general skills | 1,340 | 1,207 | 1,205 |
| As % of all contract IT jobs advertised in Scotland | 60.25% | 71.04% | 63.55% |
| Number of daily rates quoted | 712 | 705 | 724 |
| 10th Percentile | £250 | £242 | £169 |
| 25th Percentile | £363 | £368 | £301 |
| Median daily rate (50th Percentile) | £460 | £470 | £440 |
| Median % change year-on-year | -2.13% | +6.82% | -7.37% |
| 75th Percentile | £570 | £538 | £538 |
| 90th Percentile | £650 | £600 | £635 |
| UK median daily rate | £525 | £500 | £525 |
| % change year-on-year | +5.00% | -4.76% | -4.55% |
| Number of hourly rates quoted | 105 | 46 | 49 |
| 10th Percentile | £12.94 | £15.80 | £12.30 |
| 25th Percentile | £13.45 | £16.33 | £13.50 |
| Median hourly rate | £16.25 | £19.30 | £16.92 |
| Median % change year-on-year | -15.79% | +14.05% | -11.78% |
| 75th Percentile | £43.96 | £24.62 | £20.93 |
| 90th Percentile | £60.90 | £44.01 | £31.35 |
| UK median hourly rate | £32.50 | £25.15 | £38.12 |
| % change year-on-year | +29.22% | -34.02% | +27.07% |
Advertising
Job Vacancy Trend in Scotland
Historical trend showing the proportion of contract IT job postings citing Advertising relative to all contract IT jobs advertised in Scotland.
Advertising
Daily Rate Trend in Scotland
Contractor daily rate distribution trend for jobs in Scotland citing Advertising.
Advertising
Hourly Rate Trend in Scotland
Contractor hourly rate distribution trend for jobs in Scotland citing Advertising.
Advertising
Contract Job Locations in Scotland
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the Scotland region over the 6 months to 3 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Glasgow | - | 2 | £475 | - | 2 |
| Advertising UK |
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Advertising
Co-Occurring Skills & Capabilities in Scotland by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:
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