Advertising Contract Job Trends
Advertising
UK
The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 29 October 2026, comparing them to the same period in the previous two years.
| 6 months to 29 Oct 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Rank | 490 | 458 | 414 |
| Rank change year-on-year | -32 | -44 | -9 |
| Contract jobs citing Advertising | 210 | 107 | 147 |
| As % of all contract jobs in the UK | 0.38% | 0.31% | 0.40% |
| As % of the General category | 0.66% | 0.50% | 0.68% |
| Number of daily rates quoted | 118 | 62 | 75 |
| 10th Percentile | £200 | £213 | £205 |
| 25th Percentile | £350 | £291 | £275 |
| Median daily rate (50th Percentile) | £425 | £444 | £375 |
| Median % change year-on-year | -4.23% | +18.33% | -16.67% |
| 75th Percentile | £538 | £538 | £475 |
| 90th Percentile | £638 | £586 | £596 |
| UK excluding London median daily rate | £463 | £540 | £363 |
| % change year-on-year | -14.35% | +48.97% | -19.44% |
| Number of hourly rates quoted | 36 | 6 | 11 |
| 10th Percentile | £12.97 | £22.00 | £16.85 |
| 25th Percentile | £13.49 | £30.13 | £31.94 |
| Median hourly rate | £15.50 | £49.50 | £42.50 |
| Median % change year-on-year | -68.69% | +16.47% | +76.72% |
| 75th Percentile | £19.21 | £54.00 | £56.25 |
| 90th Percentile | £43.75 | - | £63.75 |
| UK excluding London median hourly rate | £15.00 | £22.00 | £42.50 |
| % change year-on-year | -31.82% | -48.24% | +202.92% |
All General Skills
UK
Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies citing general skills.
| 6 months to 29 Oct 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Contract vacancies citing general skills | 31,895 | 21,593 | 21,621 |
| As % of all contract jobs advertised in the UK | 58.24% | 63.17% | 58.77% |
| Number of daily rates quoted | 18,502 | 13,470 | 12,741 |
| 10th Percentile | £313 | £275 | £281 |
| 25th Percentile | £420 | £400 | £410 |
| Median daily rate (50th Percentile) | £525 | £500 | £525 |
| Median % change year-on-year | +5.00% | -4.76% | -4.55% |
| 75th Percentile | £638 | £625 | £645 |
| 90th Percentile | £738 | £738 | £751 |
| UK excluding London median daily rate | £500 | £475 | £478 |
| % change year-on-year | +5.26% | -0.58% | -4.45% |
| Number of hourly rates quoted | 3,034 | 1,319 | 821 |
| 10th Percentile | £13.45 | £13.64 | £15.00 |
| 25th Percentile | £15.55 | £16.17 | £16.85 |
| Median hourly rate | £27.00 | £24.34 | £30.00 |
| Median % change year-on-year | +10.93% | -18.87% | +0.47% |
| 75th Percentile | £54.00 | £43.75 | £57.50 |
| 90th Percentile | £77.50 | £67.25 | £70.00 |
| UK excluding London median hourly rate | £26.37 | £21.27 | £27.67 |
| % change year-on-year | +23.95% | -23.13% | +2.52% |
Advertising Job Vacancy Trend
Historical trend showing the proportion of contract IT job postings citing Advertising relative to all contract IT jobs advertised.
Advertising Daily Rate Trend
Contractor daily rate distribution trend for jobs in the UK citing Advertising.
Advertising Daily Rate Histogram
Daily rate distribution for jobs citing Advertising over the 6 months to 29 October 2026.
Advertising Hourly Rate Trend
Contractor hourly rate distribution trend for jobs in the UK citing Advertising.
Advertising Hourly Rate Histogram
Hourly rate distribution for jobs citing Advertising over the 6 months to 29 October 2026.
Advertising Top 14 Contract Job Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 29 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Job Ads Past 6 Months |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | -44 | 192 | £420 | -1.18% | 153 |
| London | -50 | 115 | £416 | +11.01% | 72 |
| UK excluding London | -27 | 82 | £463 | -14.35% | 101 |
| Work from Home | -53 | 56 | £413 | +23.16% | 54 |
| South East | -40 | 28 | £463 | +23.33% | 31 |
| East of England | - | 14 | £400 | - | 8 |
| North of England | - | 13 | £525 | - | 17 |
| South West | -25 | 11 | £333 | -47.22% | 23 |
| North West | - | 11 | £525 | - | 9 |
| Scotland | - | 10 | £550 | - | 2 |
| Midlands | -33 | 6 | £500 | -9.91% | 19 |
| East Midlands | - | 4 | - | - | 5 |
| West Midlands | -36 | 2 | £500 | -9.91% | 14 |
| North East | - | 2 | - | - | 4 |
Advertising Co-Occurring Skills & Capabilities by Category
The table below expands on the one above by listing co-occurrences one category at a time. It covers the same employment type, locality and period, with up to 20 co-occurrences in each category.
General
| Rank | Skill | Share | Job Ads |
|---|---|---|---|
| 1 | Social Skills | 29.0% | 61 |
| 2 | Marketing | 22.9% | 48 |
| 3 | Retail | 14.3% | 30 |
| 4 | Analytical Skills | 13.3% | 28 |
| 4 | Finance | 13.3% | 28 |
| 6 | Organisational Skills | 11.9% | 25 |
| 7 | Manufacturing | 5.7% | 12 |
| 7 | Publishing | 5.7% | 12 |
| 9 | Documentation Skills | 3.8% | 8 |
| 10 | Influencing Skills | 3.3% | 7 |
| 10 | Legal | 3.3% | 7 |
| 12 | Aerospace | 2.9% | 6 |
| 12 | Public Sector | 2.9% | 6 |
| 14 | Banking | 2.4% | 5 |
| 14 | Billing | 2.4% | 5 |
| 16 | Automotive | 1.9% | 4 |
| 16 | German Language | 1.9% | 4 |
| 16 | Spanish Language | 1.9% | 4 |
| 19 | French Language | 1.4% | 3 |
| 20 | Cantonese Language | 1.0% | 2 |