Period
to 21 September 2017

The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 21 September 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK
6 months to
21 Sep 2017
Same period 2016 Same period 2015
Rank 293 273 276
Rank change year-on-year -20 +3 -37
Contract jobs citing Advertising 827 999 1011
As % of all contract IT jobs advertised in the UK 0.84% 0.93% 0.89%
As % of the General category 2.12% 2.56% 2.24%
Number of daily rates quoted 614 806 750
UK median daily rate £425 £400 £400
Median daily rate % change year-on-year +6.25% - -
10th Percentile £225 £230 £250
90th Percentile £576 £569 £575
UK excluding London median daily rate £375 £375 £375
Number of hourly rates quoted 17 31 24
UK median hourly rate £15.99 £18.50 £18.27
Median hourly rate % change year-on-year -13.59% +1.29% -13.02%
10th Percentile £10.70 £15.00 £11.70
90th Percentile £27.05 £35.86 £39.89
UK excluding London median hourly rate £15.00 £18.00 £17.00
% change year-on-year -16.67% +5.88% -19.05%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 39016 39088 45124
As % of all contract IT jobs advertised in the UK 39.51% 36.33% 39.76%
Number of daily rates quoted 25738 26074 28747
UK median daily rate £450 £450 £425
Median daily rate % change year-on-year - +5.88% -
10th Percentile £281 £263 £263
90th Percentile £650 £638 £625
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% - +6.67%
Number of hourly rates quoted 856 959 1181
UK median hourly rate £26.00 £24.00 £24.00
Median hourly rate % change year-on-year +8.33% - +6.67%
10th Percentile £12.00 £11.00 £11.00
90th Percentile £50.00 £47.50 £48.00
UK excluding London median hourly rate £27.50 £25.00 £27.50
% change year-on-year +10.00% -9.09% +10.00%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising.

Contractor daily rate trend for Advertising in the UK

Advertising
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Advertising over the 6 months to 21 September 2017.

Contractor daily rate histogram for Advertising in the UK

Advertising
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising.

Contractor hourly rate trend for Advertising in the UK

Advertising
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Advertising over the 6 months to 21 September 2017.

Contractor hourly rate histogram for Advertising in the UK

Advertising
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 21 September 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -18 805 £425 +6.25% 371
London -11 490 £450 +6.13% 144
UK excluding London -28 334 £375 - 235
South East +31 136 £375 +7.14% 58
Midlands 0 57 £445 +11.25% 36
North of England +2 54 £400 +6.67% 78
East of England -50 39 £400 +6.67% 26
West Midlands +15 32 £444 +10.94% 18
South West +5 27 £275 -21.43% 22
North West +8 26 £425 +13.33% 42
East Midlands -3 25 £445 +18.67% 18
Yorkshire -4 17 £350 -12.50% 32
Wales +11 12 £375 -6.54%
North East +85 11 £400 +14.29% 4
Scotland +19 6 £350 -1.75% 13
Northern Ireland -56 3 £265 -33.75% 2

For the 6 months to 21 September 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Advertising.

1 265 (32.04%) Microsoft
2 201 (24.30%) Finance
3 176 (21.28%) Marketing
4 149 (18.02%) Agile Software Development
5 133 (16.08%) JavaScript
6 132 (15.96%) .NET
7 120 (14.51%) HTML
8 116 (14.03%) C#
9 112 (13.54%) Stakeholder Management
10 107 (12.94%) SQL
11 101 (12.21%) CSS
12 91 (11.00%) CRM
13 79 (9.55%) Java
14 75 (9.07%) Project Management
15 74 (8.95%) Dynamics CRM
16 73 (8.83%) SharePoint
17 65 (7.86%) SQL Server
18 62 (7.50%) ERP
19 57 (6.89%) ASP.NET
19 57 (6.89%) Migration
20 56 (6.77%) TDD
21 55 (6.65%) Analytical Skills
22 54 (6.53%) MVC
23 50 (6.05%) Office 365
23 50 (6.05%) Analytics
24 46 (5.56%) Scrum
25 43 (5.20%) Windows
25 43 (5.20%) Degree
26 42 (5.08%) jQuery
27 40 (4.84%) AngularJS

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 73 (8.83%) SharePoint
2 36 (4.35%) CMS
3 27 (3.26%) SharePoint 2013
4 14 (1.69%) WordPress
5 12 (1.45%) Sitecore CMS
6 10 (1.21%) SharePoint 2010
7 7 (0.85%) BizTalk Server
7 7 (0.85%) EPiServer
7 7 (0.85%) Skype for Business
8 6 (0.73%) Drupal
8 6 (0.73%) MS Exchange
9 5 (0.60%) Adobe Experience Manager
9 5 (0.60%) SAS
9 5 (0.60%) Umbraco
10 4 (0.48%) Apache
10 4 (0.48%) Apache Solr
10 4 (0.48%) Confluence
10 4 (0.48%) Elasticsearch
10 4 (0.48%) IIS
10 4 (0.48%) nginx
Applications
1 40 (4.84%) Microsoft Excel
2 38 (4.59%) Microsoft Office
3 24 (2.90%) Microsoft Project
4 16 (1.93%) Microsoft PowerPoint
5 11 (1.33%) MS Visio
6 9 (1.09%) Photoshop
7 7 (0.85%) Adobe Illustrator
8 5 (0.60%) InVision
8 5 (0.60%) Spreadsheet
9 3 (0.36%) Adobe After Effects
9 3 (0.36%) Adobe Creative Suite
10 2 (0.24%) CINEMA 4D
10 2 (0.24%) InDesign
11 1 (0.12%) Acrobat
11 1 (0.12%) Adobe Premiere
11 1 (0.12%) HipChat
11 1 (0.12%) InfoPath
11 1 (0.12%) UXPin
11 1 (0.12%) Windchill
11 1 (0.12%) ZBrush
Business Applications
1 74 (8.95%) Dynamics CRM
2 20 (2.42%) Dynamics AX
3 16 (1.93%) Sage 200
4 14 (1.69%) Sage 50
5 12 (1.45%) Sage X3
6 11 (1.33%) Unit4 Business World
7 10 (1.21%) SAP Business One
8 9 (1.09%) Dynamics NAV
9 8 (0.97%) Magento
10 7 (0.85%) NetSuite
11 6 (0.73%) Eloqua
12 4 (0.48%) Infor M3
12 4 (0.48%) SAP ERP
13 3 (0.36%) JDE OneWorld
13 3 (0.36%) Maximo
13 3 (0.36%) SAP CO
13 3 (0.36%) SAP FI
13 3 (0.36%) SAP FI/CO
14 2 (0.24%) Eikon
14 2 (0.24%) Oracle EBS R12
Cloud Services
1 50 (6.05%) Office 365
2 34 (4.11%) Microsoft Azure
3 27 (3.26%) Dynamics 365
4 24 (2.90%) Amazon AWS
5 16 (1.93%) IaaS
6 14 (1.69%) Azure Active Directory
6 14 (1.69%) Cloud Computing
7 13 (1.57%) Google Analytics
8 9 (1.09%) AdWords
9 6 (0.73%) npm
9 6 (0.73%) SaaS
10 5 (0.60%) GitHub
10 5 (0.60%) PaaS
11 4 (0.48%) Google Cloud Platform
12 3 (0.36%) Adobe Creative Cloud
12 3 (0.36%) Amazon EC2
12 3 (0.36%) Amazon S3
12 3 (0.36%) Virtual Private Cloud
12 3 (0.36%) Yammer
13 2 (0.24%) Amazon CloudWatch
Communications & Networking
1 18 (2.18%) Internet
2 11 (1.33%) Intranet
3 10 (1.21%) Skype
4 9 (1.09%) HTTP
5 8 (0.97%) VPN
6 6 (0.73%) WAN
7 5 (0.60%) DNS
7 5 (0.60%) TCP/IP
8 4 (0.48%) Firewall
8 4 (0.48%) LAN
8 4 (0.48%) VoIP
9 3 (0.36%) Extranet
9 3 (0.36%) MPLS
9 3 (0.36%) Network Security
9 3 (0.36%) SAN
10 2 (0.24%) BGP
10 2 (0.24%) Broadband
10 2 (0.24%) DMZ
10 2 (0.24%) DWDM
10 2 (0.24%) OSPF
Database & Business Intelligence
1 65 (7.86%) SQL Server
2 27 (3.26%) SQL Server Integration Services
3 22 (2.66%) SQL Server Reporting Services
4 21 (2.54%) NoSQL
5 19 (2.30%) MongoDB
6 18 (2.18%) MySQL
7 17 (2.06%) Big Data
8 14 (1.69%) Couchbase
9 12 (1.45%) Apache Cassandra
10 10 (1.21%) Data Warehouse
11 9 (1.09%) Relational Database
12 8 (0.97%) BusinessObjects
13 7 (0.85%) SQL Server 2008
14 6 (0.73%) Crystal Reports
14 6 (0.73%) Power BI
15 5 (0.60%) BusinessObjects Business Intelligence
15 5 (0.60%) Hadoop
15 5 (0.60%) Redis
15 5 (0.60%) SAP BW
15 5 (0.60%) SQL Server Analysis Services
Development Applications
1 30 (3.63%) Git (software)
2 19 (2.30%) Selenium
2 19 (2.30%) Visual Studio
3 15 (1.81%) Jenkins
4 14 (1.69%) Cucumber
5 13 (1.57%) JIRA
5 13 (1.57%) JUnit
6 10 (1.21%) TestNG
7 9 (1.09%) Bower
7 9 (1.09%) Team Foundation Server
8 8 (0.97%) Subversion
8 8 (0.97%) TeamCity
8 8 (0.97%) WebDriver
9 7 (0.85%) gulp
10 6 (0.73%) Grunt
10 6 (0.73%) Karma Test Runner
10 6 (0.73%) NUnit
11 5 (0.60%) Mercurial
11 5 (0.60%) Mocha
11 5 (0.60%) Mockito
General
1 201 (24.30%) Finance
2 176 (21.28%) Marketing
3 33 (3.99%) Automotive
4 32 (3.87%) Banking
5 31 (3.75%) Retail
6 20 (2.42%) Manufacturing
7 16 (1.93%) Telecoms
8 15 (1.81%) Front Office
9 14 (1.69%) Legal
10 12 (1.45%) Games
11 8 (0.97%) Investment Banking
11 8 (0.97%) Publishing
12 6 (0.73%) Back Office
12 6 (0.73%) German Language
12 6 (0.73%) Italian Language
12 6 (0.73%) Spanish Language
13 5 (0.60%) French Language
14 3 (0.36%) Electronics
15 2 (0.24%) Financial Institution
15 2 (0.24%) Private Banking
Job Titles
1 247 (29.87%) Developer
2 121 (14.63%) Analyst
3 84 (10.16%) Project Manager
4 68 (8.22%) Consultant
5 64 (7.74%) Business Analyst
6 38 (4.59%) .NET Developer
7 35 (4.23%) SharePoint Developer
8 27 (3.26%) Java Developer
9 26 (3.14%) Front End Developer (Client-Side Developer)
10 24 (2.90%) Microsoft Developer
11 23 (2.78%) Architect
11 23 (2.78%) CRM Developer
11 23 (2.78%) Senior Manager
12 22 (2.66%) Dynamics CRM Developer
13 18 (2.18%) Senior Developer
14 17 (2.06%) Administrator
14 17 (2.06%) Data Analyst
15 15 (1.81%) Designer
16 13 (1.57%) Accountant
16 13 (1.57%) Junior
Libraries, Frameworks & Software Standards
1 132 (15.96%) .NET
2 120 (14.51%) HTML
3 101 (12.21%) CSS
4 57 (6.89%) ASP.NET
5 42 (5.08%) jQuery
6 40 (4.84%) AngularJS
7 38 (4.59%) HTML5
8 34 (4.11%) Node.js
9 31 (3.75%) XML
10 28 (3.39%) RESTful
10 28 (3.39%) Web Services
11 24 (2.90%) React
12 23 (2.78%) CSS3
13 22 (2.66%) ASP.NET Web API
14 20 (2.42%) COM
14 20 (2.42%) Spring
15 19 (2.30%) ASP.NET MVC
16 18 (2.18%) WPF
17 17 (2.06%) JSON
18 16 (1.93%) Ajax
Miscellaneous
1 55 (6.65%) Analytical Skills
2 36 (4.35%) Social Media
2 36 (4.35%) User Experience
3 25 (3.02%) Greenfield Project
4 21 (2.54%) Mobile App
5 16 (1.93%) Computer Science
6 11 (1.33%) Data Structures
7 8 (0.97%) Animation
7 8 (0.97%) Digital Media
8 7 (0.85%) Client/Server
8 7 (0.85%) Management Information System
8 7 (0.85%) Photography
9 6 (0.73%) Blog
9 6 (0.73%) Data Centre
10 5 (0.60%) Algorithms
10 5 (0.60%) Enterprise Software
10 5 (0.60%) Fintech
10 5 (0.60%) FMCG
11 4 (0.48%) Blackberry
11 4 (0.48%) Cloud Native
Operating Systems
1 43 (5.20%) Windows
2 28 (3.39%) Linux
3 27 (3.26%) Android
4 18 (2.18%) Apple iOS
5 17 (2.06%) Windows Server
6 14 (1.69%) Windows Server 2012
7 13 (1.57%) Unix
8 12 (1.45%) Windows 10
9 9 (1.09%) Windows 7
10 8 (0.97%) Windows Server 2008
11 6 (0.73%) Red Hat Enterprise Linux
12 3 (0.36%) CentOS
12 3 (0.36%) Solaris
12 3 (0.36%) Windows Server 2003
13 2 (0.24%) Mac OS
13 2 (0.24%) Windows 8
13 2 (0.24%) Windows XP
13 2 (0.24%) zOS
14 1 (0.12%) Mac OS X
14 1 (0.12%) Ubuntu
Processes & Methodologies
1 149 (18.02%) Agile Software Development
2 112 (13.54%) Stakeholder Management
3 91 (11.00%) CRM
4 75 (9.07%) Project Management
5 62 (7.50%) ERP
6 57 (6.89%) Migration
7 56 (6.77%) TDD
8 54 (6.53%) MVC
9 50 (6.05%) Analytics
10 46 (5.56%) Scrum
11 40 (4.84%) Business Analysis
12 38 (4.59%) Web Development
13 35 (4.23%) Digital Marketing
13 35 (4.23%) Front End Development
13 35 (4.23%) OO
14 34 (4.11%) PRINCE2
15 32 (3.87%) Business Intelligence
16 31 (3.75%) Continuous Integration
17 30 (3.63%) DevOps
17 30 (3.63%) ITIL
Programming Languages
1 133 (16.08%) JavaScript
2 116 (14.03%) C#
3 107 (12.94%) SQL
4 79 (9.55%) Java
5 28 (3.39%) Python
6 27 (3.26%) PHP
7 24 (2.90%) T-SQL
8 16 (1.93%) C++
9 15 (1.81%) Objective-C
9 15 (1.81%) PowerShell
10 13 (1.57%) Apple Swift
11 12 (1.45%) VB.NET
12 7 (0.85%) C
12 7 (0.85%) R
13 6 (0.73%) Scala
13 6 (0.73%) TypeScript
14 4 (0.48%) X++
15 3 (0.36%) Bash Shell
15 3 (0.36%) VBScript
16 2 (0.24%) VB
Qualifications
1 43 (5.20%) Degree
2 15 (1.81%) PMP
3 12 (1.45%) Computer Science Degree
4 11 (1.33%) ITIL Certification
5 9 (1.09%) Microsoft Certification
6 8 (0.97%) PMI Certification
7 6 (0.73%) Cisco Certification
8 5 (0.60%) CCNA
9 4 (0.48%) PRINCE2 Certification
9 4 (0.48%) Security Cleared
10 3 (0.36%) CCNP
10 3 (0.36%) MCSA
10 3 (0.36%) MCSE
10 3 (0.36%) RHCE
10 3 (0.36%) VCP5
10 3 (0.36%) VMware Certified Professional (VCP)
11 2 (0.24%) CCIE
11 2 (0.24%) ISEB
11 2 (0.24%) JNCIA
11 2 (0.24%) Numerate Degree
Quality Assurance & Compliance
1 21 (2.54%) QA
2 19 (2.30%) PMO
3 10 (1.21%) SLA
4 6 (0.73%) GDPR
5 4 (0.48%) MiFID
6 3 (0.36%) ISO/IEC 27001
7 2 (0.24%) Data Quality
7 2 (0.24%) Dodd-Frank
7 2 (0.24%) EMIR
8 1 (0.12%) Basel III
8 1 (0.12%) Disclosure Scotland
8 1 (0.12%) FATCA
8 1 (0.12%) IFRS
System Software
1 38 (4.59%) Active Directory
2 8 (0.97%) VMware ESXi
3 7 (0.85%) Docker
3 7 (0.85%) VMware Infrastructure
4 4 (0.48%) vSphere
5 3 (0.36%) Virtual Machines
6 2 (0.24%) BitLocker
6 2 (0.24%) Firmware
6 2 (0.24%) Hyper-V
6 2 (0.24%) Time Sharing Option
6 2 (0.24%) XenApp
7 1 (0.12%) ISA Server
7 1 (0.12%) Microsoft App-V
7 1 (0.12%) NFS
7 1 (0.12%) Virtual Desktop
7 1 (0.12%) Virtual Servers
Systems Management
1 13 (1.57%) SCCM
2 6 (0.73%) Microsoft Intune
3 4 (0.48%) Marathon
3 4 (0.48%) Terraform
4 3 (0.36%) DameWare
4 3 (0.36%) Mesos
4 3 (0.36%) NetBackup
4 3 (0.36%) Opscode Chef
5 2 (0.24%) Puppet
6 1 (0.12%) Ansible
6 1 (0.12%) Docker Swarm
6 1 (0.12%) Forefront Identity Manager
6 1 (0.12%) FortiGate
6 1 (0.12%) Kubernetes
6 1 (0.12%) Packer
6 1 (0.12%) Red Hat Satellite
6 1 (0.12%) Systems Management Server (SMS)
6 1 (0.12%) TeamSite
6 1 (0.12%) vCenter Server
6 1 (0.12%) vMotion
Vendors
1 265 (32.04%) Microsoft
2 34 (4.11%) Google
3 29 (3.51%) Sage
3 29 (3.51%) SAP
4 23 (2.78%) Oracle
4 23 (2.78%) Sitecore
5 19 (2.30%) Adobe
6 18 (2.18%) VMware
7 11 (1.33%) IBM
8 10 (1.21%) Cisco
8 10 (1.21%) Epicor
9 9 (1.09%) Apple
9 9 (1.09%) Tableau
10 8 (0.97%) Citrix
11 6 (0.73%) EMC
11 6 (0.73%) Marketo
11 6 (0.73%) Salesforce.com
11 6 (0.73%) Yardi
12 5 (0.60%) Nintex
12 5 (0.60%) Red Hat