Period
to 27 June 2019

The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 27 June 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK
6 months to
27 Jun 2019
Same period 2018 Same period 2017
Rank 363 286 256
Rank change year-on-year -77 -30 +38
Contract jobs citing Advertising 615 911 897
As % of all contract IT jobs advertised in the UK 0.67% 0.90% 0.97%
As % of the General category 1.89% 2.42% 2.49%
Number of daily rates quoted 431 668 668
UK median daily rate £475 £450 £409
Median daily rate % change year-on-year +5.56% +10.09% +2.19%
10th Percentile £225 £213 £256
90th Percentile £669 £610 £575
UK excluding London median daily rate £425 £400 £388
% change year-on-year +6.25% +3.23% +6.53%
Number of hourly rates quoted 11 11 23
UK median hourly rate £15.50 £25.00 £16.50
Median hourly rate % change year-on-year -38.00% +51.52% -10.81%
10th Percentile £7.00 £13.50 £13.44
90th Percentile £45.00 £38.47 £29.46
UK excluding London median hourly rate £42.50 £16.00 £15.00
% change year-on-year +165.63% +6.67% -9.09%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 32,529 37,689 36,045
As % of all contract IT jobs advertised in the UK 35.69% 37.29% 39.14%
Number of daily rates quoted 21,044 24,525 23,612
UK median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.56% +1.12%
10th Percentile £306 £300 £275
90th Percentile £675 £675 £650
UK excluding London median daily rate £440 £425 £405
% change year-on-year +3.53% +4.94% +1.25%
Number of hourly rates quoted 717 878 874
UK median hourly rate £31.00 £25.00 £25.00
Median hourly rate % change year-on-year +24.00% - -5.66%
10th Percentile £13.75 £12.25 £11.33
90th Percentile £51.45 £50.00 £51.25
UK excluding London median hourly rate £35.00 £25.00 £26.83
% change year-on-year +40.00% -6.82% -6.68%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising.

Contractor daily rate trend for Advertising in the UK

Advertising
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Advertising over the 6 months to 27 June 2019.

Contractor daily rate histogram for Advertising in the UK

Advertising
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising.

Contractor hourly rate trend for Advertising in the UK

Advertising
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Advertising over the 6 months to 27 June 2019.

Contractor hourly rate histogram for Advertising in the UK

Advertising
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 27 June 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -76 582 £475 +5.56% 384
London -44 404 £500 +5.26% 147
UK excluding London -99 191 £425 +6.25% 256
North of England +38 60 £425 +13.33% 76
South East -38 58 £500 +25.00% 61
North West +33 30 £400 - 37
Yorkshire +19 30 £450 +20.00% 25
Midlands -6 24 £375 -16.67% 35
West Midlands -7 22 £400 -13.51% 21
Scotland +24 21 £375 -1.64% 8
South West -23 19 £323 -29.82% 34
East of England -34 7 £375 -11.76% 37
Northern Ireland +7 1 - - 5
East Midlands +3 1 - - 14
Wales -1 1 £435 +27.94% 6

For the 6 months to 27 June 2019, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Advertising.

1 143 (23.25%) Finance
2 126 (20.49%) Marketing
3 122 (19.84%) Agile Software Development
4 103 (16.75%) Microsoft
5 83 (13.50%) SQL
6 80 (13.01%) Stakeholder Management
7 72 (11.71%) JavaScript
8 71 (11.54%) Microsoft Azure
9 67 (10.89%) Windows
10 60 (9.76%) Analytics
11 58 (9.43%) HTML
12 57 (9.27%) Java
13 55 (8.94%) Degree
14 53 (8.62%) Active Directory
15 52 (8.46%) Python
16 47 (7.64%) Project Management
17 45 (7.32%) Analytical Skills
18 43 (6.99%) Office 365
19 42 (6.83%) CSS
20 40 (6.50%) Asset Management
21 39 (6.34%) DevOps
22 37 (6.02%) Computer Science
23 36 (5.85%) Scrum
23 36 (5.85%) AngularJS
23 36 (5.85%) Problem-Solving
24 35 (5.69%) Business Intelligence
25 34 (5.53%) Adobe
25 34 (5.53%) Node.js
25 34 (5.53%) User Experience
26 33 (5.37%) Big Data

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (3.41%) SharePoint
2 14 (2.28%) Confluence
3 13 (2.11%) CMS
4 12 (1.95%) Apache Spark
5 9 (1.46%) Skype for Business
6 8 (1.30%) Apache
7 7 (1.14%) Apache Airflow
7 7 (1.14%) WordPress
8 5 (0.81%) Exchange Server 2013
8 5 (0.81%) SAS
9 4 (0.65%) Adobe Experience Manager
9 4 (0.65%) Elasticsearch
10 3 (0.49%) Blackberry Enterprise Server
10 3 (0.49%) Luigi
10 3 (0.49%) SharePoint 2013
11 2 (0.33%) Jupyter
11 2 (0.33%) MS Exchange
11 2 (0.33%) SharePoint 2010
12 1 (0.16%) IIS
12 1 (0.16%) JBoss
Applications
1 16 (2.60%) Microsoft Office
2 15 (2.44%) Microsoft Excel
3 9 (1.46%) Microsoft PowerPoint
4 7 (1.14%) Photoshop
5 6 (0.98%) MS Visio
5 6 (0.98%) Sketch
6 5 (0.81%) InVision
7 3 (0.49%) SPSS
7 3 (0.49%) Stata
8 2 (0.33%) Acrobat
8 2 (0.33%) Adobe After Effects
8 2 (0.33%) Adobe Creative Suite
8 2 (0.33%) Adobe Illustrator
8 2 (0.33%) Chatbot
8 2 (0.33%) InDesign
8 2 (0.33%) Marvel
8 2 (0.33%) Microsoft Project
8 2 (0.33%) Zeplin
9 1 (0.16%) Simulink
9 1 (0.16%) Spreadsheet
Business Applications
1 11 (1.79%) NetSuite
2 10 (1.63%) Dynamics CRM
3 9 (1.46%) Sage 200
4 7 (1.14%) Salesforce.com CRM
5 4 (0.65%) Remedy ITSM
5 4 (0.65%) SAP CO
5 4 (0.65%) SAP FI
5 4 (0.65%) SAP FI/CO
6 2 (0.33%) Dynamics AX
6 2 (0.33%) JDE OneWorld
6 2 (0.33%) Magento
6 2 (0.33%) SAP SCM
6 2 (0.33%) SAP SD
7 1 (0.16%) HFM
7 1 (0.16%) Hyperion Planning
7 1 (0.16%) Maximo
7 1 (0.16%) Sage 50
7 1 (0.16%) thinkFolio
7 1 (0.16%) Unica
7 1 (0.16%) WebTrends
Cloud Services
1 71 (11.54%) Microsoft Azure
2 43 (6.99%) Office 365
3 30 (4.88%) Google Cloud Platform
4 28 (4.55%) Amazon AWS
5 19 (3.09%) Adobe Analytics
5 19 (3.09%) Serverless
6 14 (2.28%) Google App Engine
7 13 (2.11%) AdWords
8 11 (1.79%) IaaS
8 11 (1.79%) PaaS
9 10 (1.63%) AWS Lambda
9 10 (1.63%) Google Analytics
10 9 (1.46%) Dynamics 365
11 8 (1.30%) Akamai
11 8 (1.30%) Amazon Kinesis
11 8 (1.30%) Azure Active Directory
11 8 (1.30%) Power Platform
11 8 (1.30%) SaaS
12 7 (1.14%) Amazon S3
13 6 (0.98%) G Suite
Communications & Networking
1 14 (2.28%) Firewall
2 13 (2.11%) DNS
2 13 (2.11%) Wireless
3 11 (1.79%) AMQP
4 9 (1.46%) Skype
5 8 (1.30%) Network Security
6 7 (1.14%) Cisco IOS
6 7 (1.14%) LAN
7 6 (0.98%) DHCP
7 6 (0.98%) Internet
8 5 (0.81%) HTTP
8 5 (0.81%) SAN
9 4 (0.65%) WAN
10 3 (0.49%) NetScaler
10 3 (0.49%) TCP/IP
10 3 (0.49%) VPN
11 2 (0.33%) NAS
11 2 (0.33%) SMTP
11 2 (0.33%) SSL
11 2 (0.33%) Unified Communications
Database & Business Intelligence
1 33 (5.37%) Big Data
2 23 (3.74%) SQL Server
3 16 (2.60%) Data Warehouse
4 13 (2.11%) Amazon Redshift
4 13 (2.11%) NoSQL
5 10 (1.63%) Redis
6 9 (1.46%) Apache Cassandra
7 8 (1.30%) Hadoop
7 8 (1.30%) MySQL
7 8 (1.30%) SQL Server Reporting Services
8 7 (1.14%) BigQuery
8 7 (1.14%) Power BI
8 7 (1.14%) SQL Server Integration Services
9 6 (0.98%) OLTP
9 6 (0.98%) Relational Database
10 5 (0.81%) Data Mining
10 5 (0.81%) PostgreSQL
10 5 (0.81%) SQL Server 2012
11 4 (0.65%) Data Lake
11 4 (0.65%) MongoDB
Development Applications
1 24 (3.90%) JIRA
2 18 (2.93%) Git (software)
3 17 (2.76%) Jenkins
4 16 (2.60%) Selenium
5 8 (1.30%) Cucumber
6 6 (0.98%) Visual Studio
7 4 (0.65%) JUnit
7 4 (0.65%) Visual Studio Team System
7 4 (0.65%) WebDriver
8 3 (0.49%) Mockito
8 3 (0.49%) ProC
8 3 (0.49%) Protractor
8 3 (0.49%) SoapUI
8 3 (0.49%) TestNG
9 2 (0.33%) Burp Suite
9 2 (0.33%) GitLab
9 2 (0.33%) gulp
9 2 (0.33%) Karma Test Runner
9 2 (0.33%) Mocha
9 2 (0.33%) Rational DOORS
General
1 143 (23.25%) Finance
2 126 (20.49%) Marketing
3 30 (4.88%) Legal
4 24 (3.90%) Banking
5 22 (3.58%) Telecoms
6 21 (3.41%) Retail
7 13 (2.11%) Publishing
8 11 (1.79%) Games
9 8 (1.30%) Front Office
9 8 (1.30%) Retail Banking
10 6 (0.98%) Law
11 4 (0.65%) Manufacturing
12 3 (0.49%) Investment Banking
13 2 (0.33%) Aerospace
13 2 (0.33%) Automotive
13 2 (0.33%) Billing
13 2 (0.33%) Electronics
13 2 (0.33%) Financial Institution
13 2 (0.33%) Social Science
14 1 (0.16%) Back Office
Job Titles
1 117 (19.02%) Developer
2 87 (14.15%) Analyst
3 42 (6.83%) Consultant
3 42 (6.83%) Project Manager
4 39 (6.34%) Architect
5 29 (4.72%) Business Analyst
6 17 (2.76%) Senior Developer
7 16 (2.60%) Designer
7 16 (2.60%) Front End Developer (Client-Side Developer)
7 16 (2.60%) Python Developer
8 15 (2.44%) Software Engineer
9 13 (2.11%) Product Manager
10 12 (1.95%) Data Scientist
10 12 (1.95%) Service Analyst
10 12 (1.95%) Service Desk Analyst
10 12 (1.95%) Solutions Architect
11 11 (1.79%) Programme Manager
12 10 (1.63%) Infrastructure Project Manager
12 10 (1.63%) Senior Analyst
12 10 (1.63%) Support Analyst
Libraries, Frameworks & Software Standards
1 58 (9.43%) HTML
2 42 (6.83%) CSS
3 36 (5.85%) AngularJS
4 34 (5.53%) Node.js
5 28 (4.55%) REST
6 27 (4.39%) .NET
7 21 (3.41%) jQuery
7 21 (3.41%) React
8 18 (2.93%) HTML5
8 18 (2.93%) Kafka
9 17 (2.76%) RESTful
10 13 (2.11%) RabbitMQ
11 12 (1.95%) Web Services
12 11 (1.79%) gRPC
13 9 (1.46%) ASP.NET
13 9 (1.46%) JSON
14 8 (1.30%) .NET Core
14 8 (1.30%) .NET Framework
14 8 (1.30%) Natural Language Processing
14 8 (1.30%) XML
Miscellaneous
1 45 (7.32%) Analytical Skills
2 34 (5.53%) User Experience
3 24 (3.90%) Video on Demand
4 22 (3.58%) Social Media
5 14 (2.28%) Mobile App
6 12 (1.95%) Data Centre
6 12 (1.95%) Video\Live Streaming
7 11 (1.79%) CCTV
8 8 (1.30%) Digital Media
9 7 (1.14%) Greenfield Project
9 7 (1.14%) Over-the-Top Content
10 6 (0.98%) Mobile Banking
10 6 (0.98%) Public Cloud
11 5 (0.81%) CMDB
11 5 (0.81%) Management Information System
11 5 (0.81%) STB
12 4 (0.65%) Chromecast
12 4 (0.65%) Fixed Income
12 4 (0.65%) MPEG
12 4 (0.65%) Photography
Operating Systems
1 67 (10.89%) Windows
2 23 (3.74%) Windows 10
2 23 (3.74%) Windows 7
3 19 (3.09%) Linux
3 19 (3.09%) Windows Server
4 18 (2.93%) Android
5 15 (2.44%) Apple iOS
6 7 (1.14%) Windows Server 2012
7 5 (0.81%) Unix
8 4 (0.65%) Windows Server 2008
9 3 (0.49%) tvOS
10 2 (0.33%) Mac OS X
11 1 (0.16%) Mac OS X Server
11 1 (0.16%) Windows Server 2003
Processes & Methodologies
1 122 (19.84%) Agile Software Development
2 80 (13.01%) Stakeholder Management
3 60 (9.76%) Analytics
4 47 (7.64%) Project Management
5 40 (6.50%) Asset Management
6 39 (6.34%) DevOps
7 37 (6.02%) Computer Science
8 36 (5.85%) Problem-Solving
8 36 (5.85%) Scrum
9 35 (5.69%) Business Intelligence
10 33 (5.37%) TDD
11 31 (5.04%) Software Engineering
12 30 (4.88%) Machine Learning
13 29 (4.72%) Migration
14 26 (4.23%) CRM
14 26 (4.23%) Web Development
15 23 (3.74%) ERP
15 23 (3.74%) Open Source
16 22 (3.58%) BDD
16 22 (3.58%) Workflow
Programming Languages
1 83 (13.50%) SQL
2 72 (11.71%) JavaScript
3 57 (9.27%) Java
4 52 (8.46%) Python
5 23 (3.74%) C#
6 22 (3.58%) PowerShell
7 20 (3.25%) PHP
8 17 (2.76%) C++
9 16 (2.60%) Scala
10 13 (2.11%) TypeScript
11 12 (1.95%) Go
12 8 (1.30%) C
13 7 (1.14%) Ruby
14 6 (0.98%) R
15 5 (0.81%) Bash Shell
16 4 (0.65%) ES6
16 4 (0.65%) MATLAB
16 4 (0.65%) T-SQL
17 3 (0.49%) Apple Swift
17 3 (0.49%) VBA
Qualifications
1 55 (8.94%) Degree
2 17 (2.76%) Computer Science Degree
3 15 (2.44%) Security Cleared
4 14 (2.28%) Cisco Certification
5 12 (1.95%) PhD
6 7 (1.14%) CCNP
7 6 (0.98%) DV Cleared
8 4 (0.65%) SC Cleared
9 3 (0.49%) CISSP
10 2 (0.33%) DBS Check
10 2 (0.33%) ISEB
10 2 (0.33%) Numerate Degree
10 2 (0.33%) TOGAF Certification
11 1 (0.16%) AAT
11 1 (0.16%) CCNA
11 1 (0.16%) GPEN
11 1 (0.16%) HP ASE
11 1 (0.16%) Master's Degree
11 1 (0.16%) OSCP
11 1 (0.16%) PRINCE2 Certification
Quality Assurance & Compliance
1 12 (1.95%) PMO
1 12 (1.95%) QA
2 8 (1.30%) Data Quality
3 4 (0.65%) GDPR
4 3 (0.49%) SLA
5 2 (0.33%) COBIT
5 2 (0.33%) MiFID
5 2 (0.33%) Sarbanes-Oxley
6 1 (0.16%) IFRS
6 1 (0.16%) Solvency II
System Software
1 53 (8.62%) Active Directory
2 23 (3.74%) Docker
3 7 (1.14%) Hyper-V
4 6 (0.98%) Microsoft App-V
4 6 (0.98%) Virtual Machines
4 6 (0.98%) VMware Infrastructure
4 6 (0.98%) XenDesktop
5 4 (0.65%) XenApp
6 2 (0.33%) Virtual Desktop
6 2 (0.33%) Virtual Servers
6 2 (0.33%) vSphere
7 1 (0.16%) Citrix Hypervisor
7 1 (0.16%) HDFS
7 1 (0.16%) Terminal Services
7 1 (0.16%) VMware Workstation
Systems Management
1 28 (4.55%) Kubernetes
2 24 (3.90%) Terraform
3 20 (3.25%) SCCM
4 11 (1.79%) Opscode Chef
5 8 (1.30%) Ansible
6 3 (0.49%) Host Intrusion Detection System
6 3 (0.49%) Network Intrusion Detection System
7 2 (0.33%) HP ALM
7 2 (0.33%) Istio
7 2 (0.33%) Kibana
7 2 (0.33%) logstash
7 2 (0.33%) Single Sign-On
7 2 (0.33%) WSUS
8 1 (0.16%) AirWatch
8 1 (0.16%) Hadoop YARN
8 1 (0.16%) Jamf Pro
8 1 (0.16%) Knative
8 1 (0.16%) Microsoft Intune
8 1 (0.16%) Puppet
8 1 (0.16%) ZABBIX
Vendors
1 103 (16.75%) Microsoft
2 34 (5.53%) Adobe
3 32 (5.20%) Google
4 24 (3.90%) Cisco
5 23 (3.74%) Facebook
6 18 (2.93%) Twitter
7 16 (2.60%) Salesforce.com
8 15 (2.44%) Oracle
9 14 (2.28%) HP
10 12 (1.95%) Tealium
11 11 (1.79%) VMware
12 10 (1.63%) Palo Alto
12 10 (1.63%) Sage
13 9 (1.46%) Citrix
14 8 (1.30%) Apple
14 8 (1.30%) SAP
15 7 (1.14%) DocuSign
16 6 (0.98%) Instagram
17 5 (0.81%) SaltStack
17 5 (0.81%) Tableau