Period
to 24 May 2018

The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 24 May 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK
6 months to
24 May 2018
Same period 2017 Same period 2016
Rank 292 238 299
Rank change year-on-year -54 +61 -19
Contract jobs citing Advertising 841 993 877
As % of all contract IT jobs advertised in the UK 0.83% 1.10% 0.83%
As % of the General category 2.23% 2.86% 2.19%
Number of daily rates quoted 630 749 680
UK median daily rate £450 £413 £400
Median daily rate % change year-on-year +9.09% +3.13% -
10th Percentile £210 £258 £213
90th Percentile £602 £575 £575
UK excluding London median daily rate £400 £390 £363
% change year-on-year +2.56% +7.59% -
Number of hourly rates quoted 10 22 21
UK median hourly rate £26.97 £17.25 £17.00
Median hourly rate % change year-on-year +56.33% +1.47% -29.84%
10th Percentile £15.75 £13.78 £10.00
90th Percentile £38.54 £29.77 £27.00
UK excluding London median hourly rate £15.00 £15.25 £16.00
% change year-on-year -1.64% -4.69% +36.17%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 37,643 34,759 40,119
As % of all contract IT jobs advertised in the UK 37.36% 38.48% 38.00%
Number of daily rates quoted 24,540 22,776 26,268
UK median daily rate £475 £450 £438
Median daily rate % change year-on-year +5.56% +2.86% +2.94%
10th Percentile £295 £275 £263
90th Percentile £675 £650 £638
UK excluding London median daily rate £425 £405 £400
% change year-on-year +4.94% +1.25% -
Number of hourly rates quoted 861 888 979
UK median hourly rate £26.00 £25.00 £27.50
Median hourly rate % change year-on-year +4.00% -9.09% +22.22%
10th Percentile £12.33 £11.33 £11.25
90th Percentile £51.25 £51.25 £49.35
UK excluding London median hourly rate £25.00 £25.00 £28.00
% change year-on-year - -10.71% +9.12%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising.

Contractor daily rate trend for Advertising in the UK

Advertising
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Advertising over the 6 months to 24 May 2018.

Contractor daily rate histogram for Advertising in the UK

Advertising
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising.

Contractor hourly rate trend for Advertising in the UK

Advertising
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Advertising over the 6 months to 24 May 2018.

Contractor hourly rate histogram for Advertising in the UK

Advertising
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 24 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -59 813 £450 +9.09% 481
London -28 548 £470 +10.59% 238
UK excluding London -104 288 £400 +2.56% 269
South East -57 112 £400 +6.67% 82
North of England -47 49 £365 -8.75% 74
Midlands -53 49 £400 -1.54% 41
East of England -1 42 £350 -15.15% 17
Yorkshire -26 28 £350 -12.50% 24
West Midlands -58 28 £450 +12.50% 27
East Midlands 0 20 £375 -11.76% 13
North West -22 19 £400 -1.54% 42
South West -21 17 £468 +24.67% 25
Scotland -22 17 £388 +14.81% 23
Wales -15 7 £340 -9.33% 5
Northern Ireland +9 3 £253 -4.27% 2
North East -3 3 £225 -43.75% 8

For the 6 months to 24 May 2018, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Advertising.

1 227 (26.99%) Finance
2 210 (24.97%) Microsoft
3 192 (22.83%) Agile Software Development
4 151 (17.95%) Marketing
5 141 (16.77%) JavaScript
6 118 (14.03%) .NET
7 116 (13.79%) C#
8 110 (13.08%) SQL
9 109 (12.96%) Stakeholder Management
10 107 (12.72%) CRM
11 91 (10.82%) Java
12 79 (9.39%) Dynamics CRM
13 75 (8.92%) HTML
14 72 (8.56%) ERP
15 69 (8.20%) Project Management
16 67 (7.97%) AngularJS
16 67 (7.97%) Analytics
17 66 (7.85%) Degree
18 64 (7.61%) Analytical Skills
19 63 (7.49%) Web Development
20 61 (7.25%) TDD
21 59 (7.02%) Amazon AWS
22 58 (6.90%) Problem-Solving
23 57 (6.78%) CSS
24 53 (6.30%) Banking
24 53 (6.30%) Google
25 52 (6.18%) Windows
25 52 (6.18%) PHP
25 52 (6.18%) DevOps
26 50 (5.95%) SQL Server

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 31 (3.69%) SharePoint
2 16 (1.90%) Apache Spark
3 14 (1.66%) CMS
4 9 (1.07%) Apache
4 9 (1.07%) Umbraco
4 9 (1.07%) WebSphere
5 8 (0.95%) Elasticsearch
6 7 (0.83%) MS Exchange
6 7 (0.83%) SAS
7 6 (0.71%) BizTalk Server
7 6 (0.71%) Marvel
7 6 (0.71%) NServiceBus
7 6 (0.71%) WebSphere Portal
7 6 (0.71%) WordPress
8 5 (0.59%) Adobe Experience Manager
8 5 (0.59%) Jupyter
8 5 (0.59%) SharePoint 2013
9 4 (0.48%) Confluence
9 4 (0.48%) Drupal
10 3 (0.36%) Apache Pig
Applications
1 35 (4.16%) Microsoft Office
2 29 (3.45%) Microsoft Excel
3 15 (1.78%) Microsoft PowerPoint
4 13 (1.55%) MS Visio
5 11 (1.31%) InVision
5 11 (1.31%) Photoshop
6 10 (1.19%) Adobe Illustrator
6 10 (1.19%) Microsoft Project
7 6 (0.71%) Spreadsheet
8 5 (0.59%) Adobe After Effects
8 5 (0.59%) SPSS
9 3 (0.36%) Adobe Creative Suite
9 3 (0.36%) InDesign
10 2 (0.24%) Maya
11 1 (0.12%) 3ds Max
11 1 (0.12%) Acrobat
11 1 (0.12%) Adobe Premiere
11 1 (0.12%) CINEMA 4D
11 1 (0.12%) NUKE
11 1 (0.12%) OmniGraffle
Business Applications
1 79 (9.39%) Dynamics CRM
2 19 (2.26%) Sage 200
3 18 (2.14%) Dynamics AX
4 17 (2.02%) NetSuite
5 16 (1.90%) Sage X3
6 15 (1.78%) Unit4 Business World
7 13 (1.55%) Oracle EBS
8 12 (1.43%) Dynamics NAV
8 12 (1.43%) Oracle EBS R12
8 12 (1.43%) SAP Business One
9 10 (1.19%) Salesforce.com CRM
10 5 (0.59%) SAP CO
10 5 (0.59%) SAP FI
10 5 (0.59%) SAP FI/CO
11 4 (0.48%) Magento
12 3 (0.36%) OpenText VIM for SAP
12 3 (0.36%) Oracle ERP
13 2 (0.24%) Oracle Cash Management
13 2 (0.24%) Oracle Receivables
13 2 (0.24%) SAP BPC
Cloud Services
1 59 (7.02%) Amazon AWS
2 48 (5.71%) Dynamics 365
3 46 (5.47%) Microsoft Azure
4 30 (3.57%) Google Analytics
4 30 (3.57%) Office 365
5 16 (1.90%) PaaS
6 12 (1.43%) FinancialForce
6 12 (1.43%) GitHub
7 11 (1.31%) SaaS
8 10 (1.19%) Adobe Analytics
9 8 (0.95%) AdWords
9 8 (0.95%) AWS CloudFormation
10 7 (0.83%) Amazon S3
10 7 (0.83%) Google Cloud Platform
11 5 (0.59%) Adobe Creative Cloud
11 5 (0.59%) Sauce Labs
12 4 (0.48%) AWS Lambda
12 4 (0.48%) Google Tag Manager
12 4 (0.48%) npm
12 4 (0.48%) Serverless
Communications & Networking
1 14 (1.66%) WAN
2 12 (1.43%) Internet
2 12 (1.43%) LAN
2 12 (1.43%) TCP/IP
3 11 (1.31%) DNS
4 9 (1.07%) Firewall
5 6 (0.71%) Intranet
5 6 (0.71%) SAN
6 5 (0.59%) HTTP
7 4 (0.48%) SNMP
7 4 (0.48%) SSL
7 4 (0.48%) VPN
8 3 (0.36%) DHCP
8 3 (0.36%) FIX Connectivity
8 3 (0.36%) MPLS
8 3 (0.36%) Skype
8 3 (0.36%) WLAN
9 2 (0.24%) Extranet
9 2 (0.24%) FTP
9 2 (0.24%) SMS
Database & Business Intelligence
1 50 (5.95%) SQL Server
2 34 (4.04%) NoSQL
3 26 (3.09%) SQL Server Reporting Services
4 25 (2.97%) SQL Server Integration Services
5 23 (2.73%) Crystal Reports
5 23 (2.73%) MongoDB
6 20 (2.38%) Relational Database
7 18 (2.14%) MySQL
8 14 (1.66%) Hadoop
8 14 (1.66%) SAP HANA
9 12 (1.43%) Big Data
9 12 (1.43%) Oracle Database
9 12 (1.43%) Oracle Database 11g
9 12 (1.43%) RDBMS
10 11 (1.31%) Data Warehouse
10 11 (1.31%) PostgreSQL
10 11 (1.31%) SQL Server 2012
11 8 (0.95%) HBase
12 6 (0.71%) SQL Server 2016
12 6 (0.71%) SSDT
Development Applications
1 35 (4.16%) Git (software)
2 19 (2.26%) JIRA
3 16 (1.90%) Selenium
4 15 (1.78%) Team Foundation Server
4 15 (1.78%) Visual Studio
5 13 (1.55%) Protractor
6 12 (1.43%) Octopus Deploy
6 12 (1.43%) TeamCity
6 12 (1.43%) WebDriver
7 11 (1.31%) Cucumber
8 8 (0.95%) Jenkins
8 8 (0.95%) NUnit
8 8 (0.95%) SoapUI
9 7 (0.83%) Burp Suite
9 7 (0.83%) gulp
9 7 (0.83%) Jasmine
9 7 (0.83%) JMeter
9 7 (0.83%) TestRail
9 7 (0.83%) Visual Studio Team System
10 6 (0.71%) Balsamiq Mockups
General
1 227 (26.99%) Finance
2 151 (17.95%) Marketing
3 53 (6.30%) Banking
4 30 (3.57%) Manufacturing
5 29 (3.45%) Retail
6 25 (2.97%) Publishing
7 22 (2.62%) Telecoms
8 20 (2.38%) Front Office
9 18 (2.14%) Legal
10 12 (1.43%) Investment Banking
11 11 (1.31%) Electronics
12 9 (1.07%) Games
13 8 (0.95%) Back Office
14 7 (0.83%) German Language
15 6 (0.71%) French Language
15 6 (0.71%) Law
16 5 (0.59%) Automotive
17 4 (0.48%) Pharmaceutical
18 3 (0.36%) Italian Language
18 3 (0.36%) Spanish Language
Job Titles
1 209 (24.85%) Developer
2 111 (13.20%) Analyst
3 78 (9.27%) Project Manager
4 65 (7.73%) Consultant
5 53 (6.30%) Business Analyst
6 49 (5.83%) Architect
7 37 (4.40%) Senior Developer
8 36 (4.28%) Java Developer
9 34 (4.04%) Solutions Architect
10 30 (3.57%) CRM Developer
11 29 (3.45%) .NET Developer
11 29 (3.45%) Dynamics CRM Developer
12 28 (3.33%) Designer
13 26 (3.09%) Senior Manager
14 24 (2.85%) Microsoft Developer
15 18 (2.14%) Account Manager
16 16 (1.90%) E-Commerce Architect
16 16 (1.90%) Front End Developer (Client-Side Developer)
16 16 (1.90%) Support Analyst
16 16 (1.90%) UX Designer
Libraries, Frameworks & Software Standards
1 118 (14.03%) .NET
2 75 (8.92%) HTML
3 67 (7.97%) AngularJS
4 57 (6.78%) CSS
5 48 (5.71%) Web Services
6 41 (4.88%) Node.js
6 41 (4.88%) REST
7 32 (3.80%) HTML5
8 30 (3.57%) ASP.NET
8 30 (3.57%) React
9 28 (3.33%) Java EE
10 24 (2.85%) RESTful
11 23 (2.73%) Spring
12 22 (2.62%) ASP.NET Web API
12 22 (2.62%) Kafka
13 20 (2.38%) .NET Core
13 20 (2.38%) Angular 2
14 18 (2.14%) jQuery
15 16 (1.90%) ASP.NET MVC
16 14 (1.66%) Sass
Miscellaneous
1 64 (7.61%) Analytical Skills
2 42 (4.99%) User Experience
3 27 (3.21%) FMCG
4 26 (3.09%) Social Media
5 15 (1.78%) Greenfield Project
5 15 (1.78%) Self-Motivation
6 13 (1.55%) Computer Science
7 10 (1.19%) Mobile App
8 9 (1.07%) Animation
8 9 (1.07%) Digital Media
8 9 (1.07%) Enterprise Software
9 6 (0.71%) Data Centre
9 6 (0.71%) Fintech
9 6 (0.71%) Fixed Income
9 6 (0.71%) Marketing Technology
9 6 (0.71%) Over-the-Top Content
10 5 (0.59%) Algorithms
10 5 (0.59%) Video on Demand
10 5 (0.59%) Virtual Team
11 4 (0.48%) Clustering
Operating Systems
1 52 (6.18%) Windows
2 26 (3.09%) Linux
3 15 (1.78%) Android
3 15 (1.78%) Unix
4 13 (1.55%) Windows 7
5 11 (1.31%) Apple iOS
5 11 (1.31%) Windows Server
6 10 (1.19%) Windows 10
7 8 (0.95%) Windows Server 2008
8 4 (0.48%) Windows 8
9 3 (0.36%) Mac OS X
10 2 (0.24%) Kali Linux
10 2 (0.24%) Red Hat Enterprise Linux
10 2 (0.24%) Solaris
10 2 (0.24%) Windows Server 2012
11 1 (0.12%) Ubuntu
Processes & Methodologies
1 192 (22.83%) Agile Software Development
2 109 (12.96%) Stakeholder Management
3 107 (12.72%) CRM
4 72 (8.56%) ERP
5 69 (8.20%) Project Management
6 67 (7.97%) Analytics
7 63 (7.49%) Web Development
8 61 (7.25%) TDD
9 58 (6.90%) Problem-Solving
10 52 (6.18%) DevOps
11 49 (5.83%) Scrum
12 43 (5.11%) Test Automation
13 40 (4.76%) Migration
14 37 (4.40%) BDD
15 36 (4.28%) Digital Marketing
16 33 (3.92%) E-Commerce
17 32 (3.80%) MVC
18 30 (3.57%) ITIL
19 29 (3.45%) Front End Development
20 28 (3.33%) Business Analysis
Programming Languages
1 141 (16.77%) JavaScript
2 116 (13.79%) C#
3 110 (13.08%) SQL
4 91 (10.82%) Java
5 52 (6.18%) PHP
6 43 (5.11%) Python
7 18 (2.14%) TypeScript
8 16 (1.90%) Scala
9 14 (1.66%) VBA
10 13 (1.55%) PowerShell
11 11 (1.31%) C++
11 11 (1.31%) T-SQL
12 9 (1.07%) ES6
12 9 (1.07%) R
13 7 (0.83%) VB.NET
14 6 (0.71%) Bash Shell
14 6 (0.71%) Java 8
15 4 (0.48%) C
16 3 (0.36%) RPG
16 3 (0.36%) XAML
Qualifications
1 66 (7.85%) Degree
2 10 (1.19%) Computer Science Degree
3 8 (0.95%) Microsoft Certification
4 7 (0.83%) ISEB
4 7 (0.83%) MCSE
5 6 (0.71%) PMP
5 6 (0.71%) SC Cleared
5 6 (0.71%) Security Cleared
6 5 (0.59%) CISA
6 5 (0.59%) CISM
6 5 (0.59%) CISSP
6 5 (0.59%) CRISC
6 5 (0.59%) MCSA
7 4 (0.48%) APMP
7 4 (0.48%) CCNA
7 4 (0.48%) Cisco Certification
7 4 (0.48%) MCP
8 3 (0.36%) ISTQB
8 3 (0.36%) PMI Certification
9 2 (0.24%) JNCIA
Quality Assurance & Compliance
1 19 (2.26%) GDPR
1 19 (2.26%) QA
2 10 (1.19%) PMO
2 10 (1.19%) SLA
3 3 (0.36%) Data Quality
3 3 (0.36%) GCP
3 3 (0.36%) MiFID
4 1 (0.12%) ISO/IEC 27001
4 1 (0.12%) PCI DSS
System Software
1 38 (4.52%) Docker
2 35 (4.16%) Active Directory
3 6 (0.71%) VMware ESXi
4 5 (0.59%) Virtual Machines
5 4 (0.48%) VMware Infrastructure
6 3 (0.36%) Microsoft App-V
6 3 (0.36%) vSphere
7 2 (0.24%) Apache Flume
7 2 (0.24%) EMC RecoverPoint
7 2 (0.24%) VMware Workstation
7 2 (0.24%) XenDesktop
8 1 (0.12%) BitLocker
Systems Management
1 13 (1.55%) Ansible
2 6 (0.71%) SCCM
3 5 (0.59%) Kibana
3 5 (0.59%) Kubernetes
3 5 (0.59%) logstash
4 4 (0.48%) Microsoft Clustering
4 4 (0.48%) Terraform
5 2 (0.24%) Backup Exec
5 2 (0.24%) DameWare
5 2 (0.24%) DatAdvantage
5 2 (0.24%) Forefront Identity Manager
5 2 (0.24%) Puppet
5 2 (0.24%) SnapMirror
5 2 (0.24%) Systems Management Server (SMS)
5 2 (0.24%) vCenter Server
6 1 (0.12%) Cisco CUCM
6 1 (0.12%) HP ALM
6 1 (0.12%) Rancher
6 1 (0.12%) Salt
Vendors
1 210 (24.97%) Microsoft
2 53 (6.30%) Google
3 48 (5.71%) Sage
4 39 (4.64%) Salesforce.com
5 38 (4.52%) SAP
6 27 (3.21%) Adobe
7 21 (2.50%) Oracle
8 15 (1.78%) Citrix
8 15 (1.78%) Epicor
8 15 (1.78%) Infor
9 14 (1.66%) IFS
10 13 (1.55%) IBM
11 12 (1.43%) Cisco
11 12 (1.43%) JD Edwards
11 12 (1.43%) Tableau
11 12 (1.43%) Xero
12 9 (1.07%) VMware
13 8 (0.95%) Sitecore
14 5 (0.59%) HP
14 5 (0.59%) Juniper