Period
to 18 November 2017

The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 18 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 300 223 261
Rank change year-on-year -77 +38 -25
Contract jobs citing Advertising 870 1256 1068
As % of all contract IT jobs advertised in the UK 0.85% 1.19% 0.93%
As % of the General category 2.14% 3.26% 2.32%
Number of daily rates quoted 612 990 787
UK median daily rate £425 £400 £388
Median daily rate % change year-on-year +6.25% +3.23% -3.13%
10th Percentile £215 £225 £250
90th Percentile £588 £575 £575
UK excluding London median daily rate £400 £375 £375
% change year-on-year +6.67% - -6.25%
Number of hourly rates quoted 17 34 33
UK median hourly rate £15.99 £18.75 £19.03
Median hourly rate % change year-on-year -14.75% -1.47% -15.42%
10th Percentile £10.25 £15.00 £14.50
90th Percentile £30.75 £36.50 £34.00
UK excluding London median hourly rate £14.25 £17.00 £17.00
% change year-on-year -16.18% - -24.44%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 40622 38512 45952
As % of all contract IT jobs advertised in the UK 39.79% 36.45% 39.99%
Number of daily rates quoted 26872 25582 29244
UK median daily rate £467 £450 £425
Median daily rate % change year-on-year +3.78% +5.88% -
10th Percentile £275 £263 £263
90th Percentile £663 £638 £625
UK excluding London median daily rate £413 £400 £400
% change year-on-year +3.13% - +5.82%
Number of hourly rates quoted 886 949 1221
UK median hourly rate £25.00 £25.00 £25.00
10th Percentile £12.00 £11.29 £12.00
90th Percentile £47.67 £47.50 £48.00
UK excluding London median hourly rate £26.50 £26.00 £26.00
% change year-on-year +1.92% - +15.56%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising.

Contractor daily rate trend for Advertising in the UK

Advertising
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Advertising over the 6 months to 18 November 2017.

Contractor daily rate histogram for Advertising in the UK

Advertising
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising.

Contractor hourly rate trend for Advertising in the UK

Advertising
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Advertising over the 6 months to 18 November 2017.

Contractor hourly rate histogram for Advertising in the UK

Advertising
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -60 854 £425 +6.25% 160
London -35 549 £450 +5.88% 75
UK excluding London -117 314 £400 +6.67% 96
South East +7 135 £400 +14.29% 29
Midlands -54 51 £438 +9.38% 6
North of England -46 49 £400 - 27
East of England -71 43 £425 +13.33% 17
West Midlands -27 29 £431 +7.81% 2
North West -21 24 £406 +1.44% 18
South West -25 24 £269 -23.21% 6
East Midlands -20 22 £440 +21.38% 4
Yorkshire -47 13 £413 +3.13% 6
North East +60 12 £400 +14.29% 3
Wales +3 7 £200 -46.67% 7
Scotland -10 5 £350 +3.70% 4
Northern Ireland -43 2 £265 -33.75%

For the 6 months to 18 November 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Advertising.

1 256 (29.43%) Microsoft
2 244 (28.05%) Finance
3 190 (21.84%) Marketing
4 156 (17.93%) Agile Software Development
5 124 (14.25%) .NET
6 121 (13.91%) Stakeholder Management
7 117 (13.45%) JavaScript
8 112 (12.87%) C#
9 103 (11.84%) HTML
9 103 (11.84%) SQL
10 98 (11.26%) CRM
11 95 (10.92%) CSS
12 83 (9.54%) Project Management
13 81 (9.31%) SharePoint
14 75 (8.62%) Dynamics CRM
15 70 (8.05%) Java
16 68 (7.82%) Analytical Skills
17 64 (7.36%) TDD
18 62 (7.13%) Windows
19 61 (7.01%) ERP
19 61 (7.01%) Analytics
20 60 (6.90%) Migration
21 59 (6.78%) Office 365
22 55 (6.32%) SQL Server
22 55 (6.32%) Degree
23 54 (6.21%) Microsoft Office
24 48 (5.52%) ASP.NET
24 48 (5.52%) Google
25 46 (5.29%) Active Directory
25 46 (5.29%) MVC

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 81 (9.31%) SharePoint
2 30 (3.45%) SharePoint 2013
3 28 (3.22%) CMS
4 18 (2.07%) WordPress
5 15 (1.72%) BizTalk Server
6 13 (1.49%) SharePoint 2010
7 8 (0.92%) MS Exchange
8 7 (0.80%) Drupal
9 6 (0.69%) Apache Spark
9 6 (0.69%) Confluence
9 6 (0.69%) IIS
9 6 (0.69%) SAS
10 5 (0.57%) Apache
10 5 (0.57%) MS Project Server
10 5 (0.57%) Sitecore CMS
11 4 (0.46%) EPiServer
11 4 (0.46%) nginx
11 4 (0.46%) Umbraco
12 3 (0.34%) NServiceBus
12 3 (0.34%) Skype for Business
Applications
1 54 (6.21%) Microsoft Office
2 45 (5.17%) Microsoft Excel
3 33 (3.79%) Microsoft Project
4 26 (2.99%) Microsoft PowerPoint
5 18 (2.07%) MS Visio
6 9 (1.03%) InVision
6 9 (1.03%) Photoshop
7 6 (0.69%) Adobe Illustrator
8 5 (0.57%) Spreadsheet
9 3 (0.34%) Adobe After Effects
9 3 (0.34%) Adobe Creative Suite
10 2 (0.23%) InfoPath
10 2 (0.23%) UXPin
11 1 (0.11%) Adobe Premiere
11 1 (0.11%) CINEMA 4D
11 1 (0.11%) EViews
11 1 (0.11%) HipChat
Business Applications
1 75 (8.62%) Dynamics CRM
2 22 (2.53%) Dynamics AX
3 17 (1.95%) SAP Business One
4 15 (1.72%) Sage X3
5 11 (1.26%) Unit4 Business World
6 10 (1.15%) Sage 200
7 7 (0.80%) Magento
7 7 (0.80%) Sage 50
7 7 (0.80%) SAP ERP
8 6 (0.69%) Dynamics NAV
8 6 (0.69%) Infor M3
8 6 (0.69%) NetSuite
8 6 (0.69%) OpenText VIM for SAP
9 4 (0.46%) Eloqua
9 4 (0.46%) SAP CO
9 4 (0.46%) SAP FI
9 4 (0.46%) SAP FI/CO
10 3 (0.34%) Eikon
11 2 (0.23%) Oracle EBS R12
11 2 (0.23%) SAP Business ByDesign
Cloud Services
1 59 (6.78%) Office 365
2 46 (5.29%) Amazon AWS
3 37 (4.25%) Microsoft Azure
4 35 (4.02%) Dynamics 365
5 20 (2.30%) Google Analytics
6 14 (1.61%) PaaS
7 13 (1.49%) Cloud Computing
7 13 (1.49%) IaaS
8 12 (1.38%) Azure Active Directory
9 8 (0.92%) AdWords
9 8 (0.92%) Google Cloud Platform
10 6 (0.69%) SaaS
11 5 (0.57%) GitHub
11 5 (0.57%) npm
12 3 (0.34%) Adobe Analytics
12 3 (0.34%) Lucidchart
12 3 (0.34%) OneDrive
12 3 (0.34%) Yammer
13 2 (0.23%) Heroku
13 2 (0.23%) SuccessFactors
Communications & Networking
1 22 (2.53%) Internet
2 13 (1.49%) HTTP
3 11 (1.26%) TCP/IP
3 11 (1.26%) VPN
4 10 (1.15%) DNS
4 10 (1.15%) Intranet
5 9 (1.03%) WAN
6 7 (0.80%) Skype
7 5 (0.57%) MPLS
8 4 (0.46%) Firewall
8 4 (0.46%) SAN
9 3 (0.34%) DHCP
10 2 (0.23%) ADSL
10 2 (0.23%) BGP
10 2 (0.23%) Broadband
10 2 (0.23%) Cisco ASA
10 2 (0.23%) DWDM
10 2 (0.23%) Ethernet
10 2 (0.23%) OSPF
11 1 (0.11%) iSCSI
Database & Business Intelligence
1 55 (6.32%) SQL Server
2 29 (3.33%) NoSQL
3 28 (3.22%) SQL Server Integration Services
4 23 (2.64%) MongoDB
5 21 (2.41%) MySQL
6 18 (2.07%) SQL Server Reporting Services
7 15 (1.72%) Big Data
7 15 (1.72%) Data Warehouse
8 13 (1.49%) BusinessObjects
9 11 (1.26%) Apache Cassandra
9 11 (1.26%) BusinessObjects Business Intelligence
9 11 (1.26%) Couchbase
9 11 (1.26%) Crystal Reports
9 11 (1.26%) Relational Database
9 11 (1.26%) SAP BW
10 8 (0.92%) SQL Server 2008
11 6 (0.69%) SQL Server 2014
12 5 (0.57%) Hadoop
13 4 (0.46%) SQL Server 2012
13 4 (0.46%) SQL Server Analysis Services
Development Applications
1 38 (4.37%) Git (software)
2 20 (2.30%) JIRA
3 17 (1.95%) Jenkins
3 17 (1.95%) Selenium
4 16 (1.84%) Visual Studio
5 14 (1.61%) Team Foundation Server
6 11 (1.26%) Cucumber
7 9 (1.03%) Bower
8 8 (0.92%) JUnit
8 8 (0.92%) Subversion
8 8 (0.92%) TeamCity
8 8 (0.92%) WebDriver
9 7 (0.80%) Grunt
9 7 (0.80%) gulp
9 7 (0.80%) Karma Test Runner
9 7 (0.80%) TestNG
10 6 (0.69%) NUnit
11 5 (0.57%) Calabash
12 4 (0.46%) Bitbucket
12 4 (0.46%) Jasmine
General
1 244 (28.05%) Finance
2 190 (21.84%) Marketing
3 41 (4.71%) Banking
4 32 (3.68%) Retail
5 29 (3.33%) Automotive
6 21 (2.41%) Manufacturing
7 14 (1.61%) Telecoms
8 13 (1.49%) German Language
8 13 (1.49%) Italian Language
9 11 (1.26%) Front Office
9 11 (1.26%) Legal
10 8 (0.92%) Publishing
10 8 (0.92%) Spanish Language
11 7 (0.80%) Games
11 7 (0.80%) Investment Banking
12 5 (0.57%) Back Office
12 5 (0.57%) French Language
13 4 (0.46%) Billing
14 3 (0.34%) Electronics
15 2 (0.23%) Financial Institution
Job Titles
1 230 (26.44%) Developer
2 120 (13.79%) Analyst
3 86 (9.89%) Project Manager
4 84 (9.66%) Consultant
5 57 (6.55%) Business Analyst
6 35 (4.02%) Architect
7 32 (3.68%) SharePoint Developer
8 29 (3.33%) .NET Developer
9 26 (2.99%) Senior Manager
10 22 (2.53%) Administrator
10 22 (2.53%) Front End Developer (Client-Side Developer)
11 20 (2.30%) Junior
12 19 (2.18%) Microsoft Developer
13 18 (2.07%) CRM Developer
13 18 (2.07%) Designer
13 18 (2.07%) Java Developer
14 17 (1.95%) Dynamics CRM Developer
15 14 (1.61%) Full Stack Developer
15 14 (1.61%) Solutions Architect
15 14 (1.61%) Tester
Libraries, Frameworks & Software Standards
1 124 (14.25%) .NET
2 103 (11.84%) HTML
3 95 (10.92%) CSS
4 48 (5.52%) ASP.NET
5 41 (4.71%) Node.js
6 39 (4.48%) jQuery
7 36 (4.14%) HTML5
8 35 (4.02%) RESTful
9 32 (3.68%) AngularJS
10 30 (3.45%) XML
11 29 (3.33%) ASP.NET Web API
11 29 (3.33%) Web Services
12 25 (2.87%) CSS3
12 25 (2.87%) React
13 21 (2.41%) JSON
14 20 (2.30%) ASP.NET MVC
15 19 (2.18%) COM
16 18 (2.07%) .NET Framework
17 16 (1.84%) Kafka
17 16 (1.84%) REST
Miscellaneous
1 68 (7.82%) Analytical Skills
2 42 (4.83%) User Experience
3 37 (4.25%) Social Media
4 24 (2.76%) Greenfield Project
5 23 (2.64%) Mobile App
6 20 (2.30%) Computer Science
7 15 (1.72%) Data Structures
8 10 (1.15%) PMI
9 8 (0.92%) Blackberry
9 8 (0.92%) Management Information System
10 7 (0.80%) Animation
10 7 (0.80%) Fintech
10 7 (0.80%) Photography
11 6 (0.69%) Algorithms
11 6 (0.69%) Data Centre
11 6 (0.69%) Digital Media
11 6 (0.69%) FMCG
12 5 (0.57%) Blog
13 4 (0.46%) iPad
13 4 (0.46%) New Media
Operating Systems
1 62 (7.13%) Windows
2 34 (3.91%) Linux
3 25 (2.87%) Android
4 23 (2.64%) Windows Server
5 18 (2.07%) Windows Server 2012
6 17 (1.95%) Apple iOS
6 17 (1.95%) Windows 7
7 16 (1.84%) Windows 10
8 14 (1.61%) Windows Server 2008
9 13 (1.49%) Unix
10 6 (0.69%) Red Hat Enterprise Linux
11 4 (0.46%) Windows Server 2003
12 3 (0.34%) CentOS
12 3 (0.34%) Solaris
12 3 (0.34%) Windows 8
12 3 (0.34%) Windows XP
12 3 (0.34%) zOS
13 2 (0.23%) Mac OS
13 2 (0.23%) Mac OS X
13 2 (0.23%) Ubuntu
Processes & Methodologies
1 156 (17.93%) Agile Software Development
2 121 (13.91%) Stakeholder Management
3 98 (11.26%) CRM
4 83 (9.54%) Project Management
5 64 (7.36%) TDD
6 61 (7.01%) Analytics
6 61 (7.01%) ERP
7 60 (6.90%) Migration
8 46 (5.29%) MVC
9 42 (4.83%) OO
10 41 (4.71%) ITIL
11 40 (4.60%) Scrum
12 39 (4.48%) Business Intelligence
13 36 (4.14%) DevOps
13 36 (4.14%) Web Development
14 35 (4.02%) Business Analysis
14 35 (4.02%) Continuous Integration
15 34 (3.91%) BDD
15 34 (3.91%) PRINCE2
16 30 (3.45%) Front End Development
Programming Languages
1 117 (13.45%) JavaScript
2 112 (12.87%) C#
3 103 (11.84%) SQL
4 70 (8.05%) Java
5 33 (3.79%) Python
6 27 (3.10%) PHP
7 21 (2.41%) PowerShell
8 17 (1.95%) T-SQL
9 13 (1.49%) Apple Swift
9 13 (1.49%) Objective-C
9 13 (1.49%) Scala
10 12 (1.38%) C++
11 11 (1.26%) C
12 10 (1.15%) TypeScript
13 9 (1.03%) R
14 8 (0.92%) Ruby
15 7 (0.80%) VB.NET
16 4 (0.46%) Apex Code
16 4 (0.46%) ES6
16 4 (0.46%) X++
Qualifications
1 55 (6.32%) Degree
2 17 (1.95%) PMP
3 16 (1.84%) Computer Science Degree
4 14 (1.61%) ITIL Certification
5 13 (1.49%) PMI Certification
6 12 (1.38%) Microsoft Certification
6 12 (1.38%) PRINCE2 Certification
7 7 (0.80%) MCSA
7 7 (0.80%) MCSE
7 7 (0.80%) Security Cleared
8 6 (0.69%) Cisco Certification
9 5 (0.57%) CCNA
10 4 (0.46%) SC Cleared
11 3 (0.34%) CCNP
11 3 (0.34%) ISEB
11 3 (0.34%) ITIL Foundation Certificate
11 3 (0.34%) RHCE
11 3 (0.34%) VCP5
11 3 (0.34%) VMware Certified Professional (VCP)
12 2 (0.23%) Numerate Degree
Quality Assurance & Compliance
1 21 (2.41%) PMO
2 19 (2.18%) QA
3 18 (2.07%) GDPR
4 16 (1.84%) SLA
5 4 (0.46%) PSD2
6 3 (0.34%) ISO/IEC 27001
6 3 (0.34%) P3O
7 2 (0.23%) MiFID
8 1 (0.11%) Basel III
8 1 (0.11%) Data Quality
8 1 (0.11%) Dodd-Frank
8 1 (0.11%) EMIR
8 1 (0.11%) FATCA
8 1 (0.11%) HL7
8 1 (0.11%) IFRS
8 1 (0.11%) PCI DSS
System Software
1 46 (5.29%) Active Directory
2 21 (2.41%) Docker
3 9 (1.03%) VMware Infrastructure
4 8 (0.92%) VMware ESXi
5 4 (0.46%) vSphere
6 2 (0.23%) BitLocker
6 2 (0.23%) Firmware
6 2 (0.23%) Time Sharing Option
6 2 (0.23%) Virtual Machines
6 2 (0.23%) XenApp
7 1 (0.11%) Hyper-V
7 1 (0.11%) ISA Server
7 1 (0.11%) Microsoft App-V
7 1 (0.11%) NFS
7 1 (0.11%) Virtual Desktop
7 1 (0.11%) Virtual Servers
Systems Management
1 10 (1.15%) SCCM
2 7 (0.80%) DameWare
3 5 (0.57%) Kubernetes
3 5 (0.57%) Systems Management Server (SMS)
3 5 (0.57%) Terraform
4 4 (0.46%) Opscode Chef
4 4 (0.46%) Puppet
5 3 (0.34%) Ansible
5 3 (0.34%) Microsoft Intune
5 3 (0.34%) NetBackup
6 2 (0.23%) Packer
6 2 (0.23%) TeamSite
7 1 (0.11%) Docker Swarm
7 1 (0.11%) Forefront Identity Manager
7 1 (0.11%) FortiGate
7 1 (0.11%) HP Quality Center
7 1 (0.11%) Nagios
7 1 (0.11%) Red Hat Satellite
7 1 (0.11%) vCenter Server
7 1 (0.11%) vMotion
Vendors
1 256 (29.43%) Microsoft
2 48 (5.52%) Google
3 45 (5.17%) SAP
4 27 (3.10%) Sage
5 26 (2.99%) Oracle
5 26 (2.99%) VMware
6 24 (2.76%) Citrix
7 19 (2.18%) Adobe
8 16 (1.84%) Sitecore
9 14 (1.61%) Apple
10 11 (1.26%) Ariba
10 11 (1.26%) Tableau
11 10 (1.15%) Cisco
11 10 (1.15%) Salesforce.com
12 8 (0.92%) Epicor
12 8 (0.92%) IBM
12 8 (0.92%) Nintex
13 7 (0.80%) Bloomberg
13 7 (0.80%) OpenText
13 7 (0.80%) Reuters