Period
to 22 January 2022

The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 22 January 2022 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK
6 months to
22 Jan 2022
Same period 2021 Same period 2020
Rank 516 393 398
Rank change year-on-year -123 +5 -38
Contract jobs citing Advertising 326 208 413
As % of all contract jobs advertised in the UK 0.38% 0.50% 0.57%
As % of the General category 0.70% 0.96% 1.13%
Number of daily rates quoted 234 177 336
10th Percentile £254 £312 £200
25th Percentile £413 £375 £350
Median daily rate (50th Percentile) £525 £500 £450
Median % change year-on-year +5.00% +11.11% +5.88%
75th Percentile £608 £600 £563
90th Percentile £675 £675 £638
UK excluding London median daily rate £550 £400 £425
% change year-on-year +37.50% -5.88% +6.25%
Number of hourly rates quoted 11 3 8
10th Percentile £12.50 £12.86 £19.85
25th Percentile £15.25 £14.60 £20.75
Median hourly rate £24.00 £20.00 £22.00
Median % change year-on-year +20.00% -9.09% +25.71%
75th Percentile £43.25 £29.96 £35.21
90th Percentile £48.75 £34.44 £39.05
UK excluding London median hourly rate £15.00 £11.70 £18.50
% change year-on-year +28.21% -36.76% +8.82%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 46,877 21,689 36,651
As % of all contract IT jobs advertised in the UK 54.02% 51.97% 50.43%
Number of daily rates quoted 32,349 14,643 23,796
10th Percentile £313 £265 £233
25th Percentile £413 £375 £363
Median daily rate (50th Percentile) £525 £475 £463
Median % change year-on-year +10.53% +2.70% -2.63%
75th Percentile £638 £580 £575
90th Percentile £725 £675 £663
UK excluding London median daily rate £460 £425 £425
% change year-on-year +8.24% - -
Number of hourly rates quoted 1,344 860 1,426
10th Percentile £12.25 £11.99 £12.00
25th Percentile £13.25 £15.00 £14.26
Median hourly rate £20.00 £23.41 £18.70
Median % change year-on-year -14.58% +25.20% +1.80%
75th Percentile £43.75 £43.75 £37.72
90th Percentile £58.30 £52.50 £50.00
UK excluding London median hourly rate £16.93 £21.50 £18.00
% change year-on-year -21.26% +19.44% +2.86%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Advertising.

Daily rate trend for Advertising in the UK

Advertising
Daily Rate Histogram

Daily rate distribution for jobs citing Advertising over the 6 months to 22 January 2022.

Daily rate histogram for Advertising in the UK

Advertising
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Advertising.

Hourly rate trend for Advertising in the UK

Advertising
Hourly Rate Histogram

Hourly rate distribution of jobs citing Advertising over the 6 months to 22 January 2022.

Hourly rate histogram for Advertising in the UK

Advertising
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 22 January 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -93 283 £525 +5.00% 303
London -130 189 £525 - 144
UK excluding London -64 84 £550 +37.50% 185
Work from Home -153 70 £500 -2.44% 139
South East -55 26 £550 +22.22% 43
Midlands -43 20 £550 +37.50% 32
North of England -44 20 £533 +34.81% 43
West Midlands -33 17 £560 +72.31% 15
North West -33 13 £600 +50.00% 24
East of England -40 8 £600 +100.00% 23
Scotland -45 7 £625 +31.58% 14
Yorkshire - 6 £525 - 7
South West -50 2 £250 - 16
North East -1 1 £250 -4.76% 12
Wales -29 1 £450 - 14
East Midlands -35 1 - - 17

For the 6 months to 22 January 2022, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Advertising.

1 102 (31.29%) Agile Software Development
2 75 (23.01%) Marketing
3 73 (22.39%) Finance
4 62 (19.02%) Social Skills
5 61 (18.71%) SQL
6 59 (18.10%) Azure
7 54 (16.56%) Microsoft
8 53 (16.26%) Analytics
9 42 (12.88%) DevOps
10 37 (11.35%) Analytical Skills
11 31 (9.51%) Stakeholder Management
12 26 (7.98%) Retail
13 25 (7.67%) Degree
14 24 (7.36%) Scrum
14 24 (7.36%) Python
15 23 (7.06%) Microsoft Excel
15 23 (7.06%) E-Commerce
15 23 (7.06%) JavaScript
16 22 (6.75%) HTML
16 22 (6.75%) Business Intelligence
16 22 (6.75%) Social Media
17 21 (6.44%) Self-Motivation
17 21 (6.44%) Problem-Solving
17 21 (6.44%) User Stories
17 21 (6.44%) JIRA
17 21 (6.44%) Salesforce.com
18 20 (6.13%) Active Directory
18 20 (6.13%) Windows
19 19 (5.83%) Linux
19 19 (5.83%) Data Warehouse

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (3.07%) Confluence
2 4 (1.23%) CMS
2 4 (1.23%) Elasticsearch
3 3 (0.92%) WordPress
4 2 (0.61%) Drupal
4 2 (0.61%) JBoss
4 2 (0.61%) MS Exchange
4 2 (0.61%) SharePoint
4 2 (0.61%) WebLogic
5 1 (0.31%) Apache Spark
5 1 (0.31%) IIS
5 1 (0.31%) Mule
5 1 (0.31%) OpenStack
5 1 (0.31%) Red Hat Fuse
5 1 (0.31%) SAS
Applications
1 23 (7.06%) Microsoft Excel
2 12 (3.68%) Microsoft PowerPoint
3 8 (2.45%) Microsoft Office
4 4 (1.23%) Photoshop
5 3 (0.92%) Adobe Illustrator
6 2 (0.61%) Adobe After Effects
6 2 (0.61%) Adobe Premiere
6 2 (0.61%) Sketch
6 2 (0.61%) Spreadsheet
7 1 (0.31%) Adobe Creative Suite
7 1 (0.31%) Final Cut Pro
7 1 (0.31%) MS Visio
7 1 (0.31%) SPSS
Business Applications
1 4 (1.23%) Eloqua
2 2 (0.61%) Maximo
2 2 (0.61%) Payment Gateway
2 2 (0.61%) Primavera
2 2 (0.61%) SAP S/4HANA
3 1 (0.31%) IBM Planning Analytics
3 1 (0.31%) Magento
3 1 (0.31%) Markit EDM
3 1 (0.31%) Oracle Payroll
Cloud Services
1 59 (18.10%) Azure
2 18 (5.52%) Power Platform
3 15 (4.60%) AWS
4 11 (3.37%) Azure Active Directory
5 9 (2.76%) SaaS
6 8 (2.45%) Microsoft 365
7 7 (2.15%) Adobe Analytics
8 6 (1.84%) Azure Monitor
8 6 (1.84%) GCP
8 6 (1.84%) Smartsheet
9 5 (1.53%) Azure Service Bus
9 5 (1.53%) Serverless
10 4 (1.23%) Azure App Service
10 4 (1.23%) Azure Storage
10 4 (1.23%) Azure Synapse Analytics
10 4 (1.23%) Salesforce Sales Cloud
11 3 (0.92%) AWS CloudFormation
11 3 (0.92%) AWS Lambda
11 3 (0.92%) Azure Data Factory
11 3 (0.92%) Salesforce Service Cloud
Communications & Networking
1 6 (1.84%) SMS
2 5 (1.53%) Network Security
3 4 (1.23%) FTP
3 4 (1.23%) HTTP
3 4 (1.23%) Internet
3 4 (1.23%) SAN
3 4 (1.23%) VPN
4 3 (0.92%) DNS
5 2 (0.61%) Firewall
5 2 (0.61%) HTTPS
5 2 (0.61%) IPv4
5 2 (0.61%) IPv6
5 2 (0.61%) SMTP
5 2 (0.61%) SSH
5 2 (0.61%) VLAN
6 1 (0.31%) 2G
6 1 (0.31%) 4G
6 1 (0.31%) Radio Access Network
6 1 (0.31%) Wi-Fi
6 1 (0.31%) Wireless
Database & Business Intelligence
1 19 (5.83%) Data Warehouse
2 17 (5.21%) Power BI
2 17 (5.21%) SQL Server
2 17 (5.21%) Tableau
3 11 (3.37%) MySQL
4 8 (2.45%) Azure SQL Database
5 6 (1.84%) Amazon Redshift
5 6 (1.84%) PostgreSQL
6 5 (1.53%) Amazon Athena
6 5 (1.53%) Big Data
7 4 (1.23%) Azure SQL Data Warehouse
7 4 (1.23%) Data Lake
7 4 (1.23%) SQL Server 2016
8 3 (0.92%) Microsoft Analysis Services
8 3 (0.92%) NoSQL
8 3 (0.92%) Relational Database
9 2 (0.61%) Amazon DynamoDB
9 2 (0.61%) Amazon RDS
9 2 (0.61%) PowerPivot
9 2 (0.61%) Spark SQL
Development Applications
1 21 (6.44%) JIRA
2 9 (2.76%) Git (software)
3 6 (1.84%) Jenkins
4 4 (1.23%) JMeter
4 4 (1.23%) Team Foundation Server
5 3 (0.92%) Pa11y
6 2 (0.61%) Gatling
6 2 (0.61%) Subversion
7 1 (0.31%) Cucumber
7 1 (0.31%) Cypress.io
7 1 (0.31%) Dreamweaver
7 1 (0.31%) minitest
7 1 (0.31%) RSpec
7 1 (0.31%) Selenium
General
1 75 (23.01%) Marketing
2 73 (22.39%) Finance
3 62 (19.02%) Social Skills
4 37 (11.35%) Analytical Skills
5 26 (7.98%) Retail
6 13 (3.99%) Banking
6 13 (3.99%) Organisational Skills
7 11 (3.37%) Investment Banking
8 10 (3.07%) Billing
8 10 (3.07%) Legal
8 10 (3.07%) Public Sector
9 9 (2.76%) Influencing Skills
10 7 (2.15%) Publishing
11 6 (1.84%) Games
12 4 (1.23%) Documentation Skills
12 4 (1.23%) Presentation Skills
13 3 (0.92%) Automotive
13 3 (0.92%) Back Office
13 3 (0.92%) Telecoms
14 2 (0.61%) Law
Job Titles
1 63 (19.33%) Analyst
2 34 (10.43%) Business Analyst
3 33 (10.12%) Developer
4 22 (6.75%) Azure Engineer
5 21 (6.44%) Architect
6 19 (5.83%) Agile Coach
7 18 (5.52%) DevOps Engineer
8 17 (5.21%) Azure DevOps
8 17 (5.21%) Azure DevOps Engineer
9 15 (4.60%) Consultant
9 15 (4.60%) Data Engineer
10 13 (3.99%) Marketing Manager
11 12 (3.68%) Solutions Architect
12 10 (3.07%) Data Analyst
13 9 (2.76%) Technical Analyst
13 9 (2.76%) Technical Business Analyst
14 8 (2.45%) Designer
14 8 (2.45%) Project Manager
15 7 (2.15%) Data Scientist
15 7 (2.15%) Programme Manager
Libraries, Frameworks & Software Standards
1 22 (6.75%) HTML
2 17 (5.21%) CSS
3 11 (3.37%) JSON
4 9 (2.76%) .NET
4 9 (2.76%) ARM Templates
5 8 (2.45%) React
6 7 (2.15%) Node.js
6 7 (2.15%) XML
7 6 (1.84%) ASP.NET
7 6 (1.84%) REST
7 6 (1.84%) RESTful
8 5 (1.53%) LDAP
9 4 (1.23%) Elastic Stack
9 4 (1.23%) Spring
10 3 (0.92%) jQuery
10 3 (0.92%) Web Services
11 2 (0.61%) Django
11 2 (0.61%) Java EE
11 2 (0.61%) JMS
11 2 (0.61%) Middleware
Miscellaneous
1 22 (6.75%) Social Media
2 21 (6.44%) Self-Motivation
3 19 (5.83%) User Experience
4 9 (2.76%) Marketing Technology
5 8 (2.45%) Data Centre
6 6 (1.84%) Digital Media
7 5 (1.53%) Algorithms
7 5 (1.53%) Data Structures
7 5 (1.53%) Mobile App
8 4 (1.23%) Animation
9 3 (0.92%) Management Information System
9 3 (0.92%) Renewable Energy
10 2 (0.61%) Cloud Native
10 2 (0.61%) Legacy Systems
10 2 (0.61%) Public Cloud
10 2 (0.61%) Social Network
11 1 (0.31%) Linux Command Line
11 1 (0.31%) Reinsurance
11 1 (0.31%) Smart Home
11 1 (0.31%) Virtual Team
Operating Systems
1 20 (6.13%) Windows
2 19 (5.83%) Linux
3 11 (3.37%) Windows Server
4 6 (1.84%) Red Hat Enterprise Linux
5 5 (1.53%) Android
5 5 (1.53%) Apple iOS
6 3 (0.92%) Unix
6 3 (0.92%) Windows 10
7 2 (0.61%) Mac OS X
8 1 (0.31%) Windows 7
8 1 (0.31%) Windows Server 2012
8 1 (0.31%) Windows Server 2016
8 1 (0.31%) Windows Server 2019
Processes & Methodologies
1 102 (31.29%) Agile Software Development
2 53 (16.26%) Analytics
3 42 (12.88%) DevOps
4 31 (9.51%) Stakeholder Management
5 24 (7.36%) Scrum
6 23 (7.06%) E-Commerce
7 22 (6.75%) Business Intelligence
8 21 (6.44%) Problem-Solving
8 21 (6.44%) User Stories
9 19 (5.83%) Agile Coaching
10 18 (5.52%) Data Modelling
10 18 (5.52%) ETL
10 18 (5.52%) Migration
11 17 (5.21%) Coaching
11 17 (5.21%) Decision-Making
11 17 (5.21%) Project Management
11 17 (5.21%) UML
12 16 (4.91%) Waterfall
13 15 (4.60%) Digital Marketing
14 14 (4.29%) Data Science
Programming Languages
1 61 (18.71%) SQL
2 24 (7.36%) Python
3 23 (7.06%) JavaScript
4 16 (4.91%) C#
5 12 (3.68%) Java
5 12 (3.68%) PowerShell
6 7 (2.15%) R
6 7 (2.15%) Scala
6 7 (2.15%) TypeScript
6 7 (2.15%) VBA
7 5 (1.53%) PHP
7 5 (1.53%) VB
8 4 (1.23%) Java 11
8 4 (1.23%) Java 8
8 4 (1.23%) Ruby
8 4 (1.23%) SOQL
8 4 (1.23%) T-SQL
9 3 (0.92%) Go
10 2 (0.61%) Data Analysis Expressions (DAX)
10 2 (0.61%) Perl
Qualifications
1 25 (7.67%) Degree
2 11 (3.37%) Security Cleared
3 10 (3.07%) SC Cleared
4 6 (1.84%) DV Cleared
5 2 (0.61%) Computer Science Degree
5 2 (0.61%) TOGAF Certification
6 1 (0.31%) ACCA
6 1 (0.31%) CIMA
6 1 (0.31%) ISEB
6 1 (0.31%) ITIL Certification
6 1 (0.31%) PMI Certification
6 1 (0.31%) PMP
6 1 (0.31%) PRINCE2 Certification
Quality Assurance & Compliance
1 11 (3.37%) QA
2 7 (2.15%) GDPR
3 6 (1.84%) Accessibility
4 3 (0.92%) ITGC
4 3 (0.92%) PMO
5 2 (0.61%) PCI DSS
5 2 (0.61%) PSD2
6 1 (0.31%) GAAP
6 1 (0.31%) GRC
6 1 (0.31%) IFRS
6 1 (0.31%) ISO 22301
6 1 (0.31%) ISO 31000
6 1 (0.31%) SLA
6 1 (0.31%) WCAG
System Software
1 20 (6.13%) Active Directory
2 7 (2.15%) Virtual Desktop
3 5 (1.53%) VMware Infrastructure
4 4 (1.23%) Docker
5 3 (0.92%) Virtual Machines
6 2 (0.61%) Hyper-V
6 2 (0.61%) KVM
6 2 (0.61%) LXC
Systems Management
1 18 (5.52%) Terraform
2 9 (2.76%) Kubernetes
3 4 (1.23%) Kibana
3 4 (1.23%) logstash
4 3 (0.92%) Ansible
4 3 (0.92%) NetBackup
5 2 (0.61%) Active Directory Federation Services
5 2 (0.61%) Opscode Chef
5 2 (0.61%) Proxmox
5 2 (0.61%) Puppet
6 1 (0.31%) Grafana
6 1 (0.31%) HP Quality Center
6 1 (0.31%) Jamf Pro
6 1 (0.31%) Microsoft Intune
6 1 (0.31%) Prometheus
6 1 (0.31%) SCCM
6 1 (0.31%) XenMobile
Vendors
1 54 (16.56%) Microsoft
2 21 (6.44%) Salesforce.com
3 18 (5.52%) Google
4 17 (5.21%) Adobe
5 7 (2.15%) Citrix
5 7 (2.15%) Facebook
5 7 (2.15%) Salesforce Marketing Cloud
5 7 (2.15%) VMware
6 6 (1.84%) Cisco
6 6 (1.84%) Oracle
6 6 (1.84%) SAP
7 4 (1.23%) ServiceNow
7 4 (1.23%) Talend
8 3 (0.92%) Databricks
8 3 (0.92%) EMC
8 3 (0.92%) Sun
8 3 (0.92%) Tealium
8 3 (0.92%) Twitter
8 3 (0.92%) YouTube
9 2 (0.61%) Juniper