Advertising
UK
The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 31 December 2025, comparing them to the same period in the previous two years.
| 6 months to 31 Dec 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 494 | 421 | 417 |
| Rank change year-on-year | -73 | -4 | +65 |
| Contract jobs citing Advertising | 97 | 121 | 176 |
| As % of all contract jobs in the UK | 0.26% | 0.36% | 0.41% |
| As % of the General category | 0.43% | 0.59% | 0.69% |
| Number of daily rates quoted | 53 | 67 | 121 |
| 10th Percentile | £213 | £208 | £206 |
| 25th Percentile | £320 | £275 | £285 |
| Median daily rate (50th Percentile) | £475 | £375 | £450 |
| Median % change year-on-year | +26.67% | -16.67% | -18.18% |
| 75th Percentile | £573 | £500 | £625 |
| 90th Percentile | £724 | £600 | £700 |
| UK excluding London median daily rate | £555 | £505 | £488 |
| % change year-on-year | +9.90% | +3.59% | -11.36% |
| Number of hourly rates quoted | 6 | 9 | 16 |
| 10th Percentile | £17.13 | £30.25 | £12.88 |
| 25th Percentile | £20.00 | £32.25 | £16.26 |
| Median hourly rate | £35.25 | £42.50 | £27.03 |
| Median % change year-on-year | -17.06% | +57.26% | -27.93% |
| 75th Percentile | £46.81 | £60.75 | £40.73 |
| 90th Percentile | £50.63 | £63.75 | £51.98 |
| UK excluding London median hourly rate | £18.00 | £42.50 | £14.03 |
| % change year-on-year | -57.65% | +202.92% | -64.48% |
All General Skills
UK
Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills.
| Contract vacancies with a requirement for general skills | 22,504 | 20,455 | 25,432 |
| As % of all contract IT jobs advertised in the UK | 60.76% | 61.27% | 59.22% |
| Number of daily rates quoted | 14,103 | 12,219 | 16,768 |
| 10th Percentile | £282 | £287 | £275 |
| 25th Percentile | £400 | £413 | £413 |
| Median daily rate (50th Percentile) | £500 | £525 | £545 |
| Median % change year-on-year | -4.76% | -3.67% | -0.91% |
| 75th Percentile | £625 | £650 | £650 |
| 90th Percentile | £738 | £758 | £750 |
| UK excluding London median daily rate | £475 | £488 | £500 |
| % change year-on-year | -2.56% | -2.50% | - |
| Number of hourly rates quoted | 1,409 | 697 | 1,098 |
| 10th Percentile | £13.80 | £15.48 | £14.16 |
| 25th Percentile | £16.50 | £18.63 | £16.51 |
| Median hourly rate | £23.58 | £27.39 | £33.00 |
| Median % change year-on-year | -13.91% | -17.02% | +32.00% |
| 75th Percentile | £46.00 | £53.75 | £59.03 |
| 90th Percentile | £70.00 | £72.93 | £70.54 |
| UK excluding London median hourly rate | £21.97 | £26.06 | £30.50 |
| % change year-on-year | -15.70% | -14.56% | +37.64% |
Advertising
Job Vacancy Trend
Historical trend showing the proportion of contract IT job postings citing Advertising relative to all contract IT jobs advertised.
Advertising
Daily Rate Trend
Contractor daily rate distribution trend for jobs in the UK citing Advertising.
Advertising
Daily Rate Histogram
Daily rate distribution for jobs citing Advertising over the 6 months to 31 December 2025.
Advertising
Hourly Rate Trend
Contractor hourly rate distribution trend for jobs in the UK citing Advertising.
Advertising
Hourly Rate Histogram
Hourly rate distribution of jobs citing Advertising over the 6 months to 31 December 2025.
Advertising
Top 10 Contract Job Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 31 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | -67 | 91 | £450 | +20.00% | 225 |
| London | -32 | 67 | £425 | +13.33% | 110 |
| Work from Home | -6 | 38 | £500 | +33.33% | 92 |
| UK excluding London | -45 | 18 | £555 | +9.90% | 161 |
| South East | -18 | 9 | £225 | -55.45% | 58 |
| South West | +2 | 5 | £630 | - | 22 |
| West Midlands | -30 | 3 | £555 | +0.91% | 15 |
| Midlands | -35 | 3 | £555 | +0.91% | 20 |
| Yorkshire | -48 | 1 | - | - | 17 |
| North of England | -50 | 1 | - | - | 33 |
Advertising
Co-Occurring Skills & Capabilities by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:
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