Period
to 19 January 2018

The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 19 January 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK
6 months to
19 Jan 2018
Same period 2017 Same period 2016
Rank 295 198 252
Rank change year-on-year -97 +54 -27
Contract jobs citing Advertising 847 1,298 1,026
As % of all contract IT jobs advertised in the UK 0.85% 1.34% 0.95%
As % of the General category 2.17% 3.67% 2.40%
Number of daily rates quoted 602 1,012 744
UK median daily rate £425 £400 £388
Median daily rate % change year-on-year +6.25% +3.23% -3.13%
10th Percentile £205 £231 £231
90th Percentile £600 £575 £575
UK excluding London median daily rate £375 £400 £375
% change year-on-year -6.25% +6.67% -6.25%
Number of hourly rates quoted 10 30 34
UK median hourly rate £22.55 £19.46 £18.00
Median hourly rate % change year-on-year +15.87% +8.11% -28.00%
10th Percentile £12.50 £14.95 £14.50
90th Percentile £32.53 £37.68 £27.46
UK excluding London median hourly rate £16.75 £16.50 £16.00
% change year-on-year +1.52% +3.13% -28.89%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 38,955 35,351 42,829
As % of all contract IT jobs advertised in the UK 38.87% 36.48% 39.56%
Number of daily rates quoted 25,803 23,447 27,210
UK median daily rate £475 £450 £425
Median daily rate % change year-on-year +5.56% +5.88% -
10th Percentile £280 £263 £263
90th Percentile £669 £638 £625
UK excluding London median daily rate £413 £400 £400
% change year-on-year +3.13% - +3.23%
Number of hourly rates quoted 864 902 1,170
UK median hourly rate £26.00 £25.00 £26.50
Median hourly rate % change year-on-year +4.00% -5.66% +17.78%
10th Percentile £12.25 £11.32 £12.00
90th Percentile £48.75 £47.00 £49.55
UK excluding London median hourly rate £26.87 £25.00 £27.50
% change year-on-year +7.46% -9.09% +5.77%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising.

Contractor daily rate trend for Advertising in the UK

Advertising
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Advertising over the 6 months to 19 January 2018.

Contractor daily rate histogram for Advertising in the UK

Advertising
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising.

Contractor hourly rate trend for Advertising in the UK

Advertising
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Advertising over the 6 months to 19 January 2018.

Contractor hourly rate histogram for Advertising in the UK

Advertising
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 19 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -94 837 £425 +6.25% 678
London -47 549 £425 - 313
UK excluding London -164 290 £375 -6.25% 390
South East -46 130 £400 +6.67% 84
Midlands -69 56 £450 +12.50% 60
East of England -51 41 £450 +9.76% 52
North of England -87 41 £350 -12.50% 126
West Midlands -56 33 £450 +12.50% 32
East Midlands -23 23 £438 +20.69% 28
North West -43 23 £350 -14.63% 72
South West -41 22 £275 -21.43% 29
Yorkshire -60 11 £325 -18.75% 43
North East +40 8 £313 -10.71% 11
Wales -11 4 £200 -48.39% 7
Scotland -22 4 £303 -39.50% 31

For the 6 months to 19 January 2018, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Advertising.

1 251 (29.63%) Finance
2 235 (27.74%) Microsoft
3 209 (24.68%) Marketing
4 164 (19.36%) Agile Software Development
5 117 (13.81%) .NET
6 112 (13.22%) C#
7 110 (12.99%) Stakeholder Management
8 98 (11.57%) JavaScript
9 97 (11.45%) CRM
10 94 (11.10%) SQL
11 88 (10.39%) HTML
12 83 (9.80%) Project Management
13 82 (9.68%) CSS
14 74 (8.74%) Java
15 72 (8.50%) Dynamics CRM
16 69 (8.15%) SharePoint
17 67 (7.91%) Analytical Skills
18 66 (7.79%) Analytics
19 62 (7.32%) ERP
20 59 (6.97%) Windows
20 59 (6.97%) Google
21 58 (6.85%) TDD
21 58 (6.85%) Amazon AWS
22 55 (6.49%) Degree
23 53 (6.26%) SQL Server
23 53 (6.26%) SAP
24 51 (6.02%) Migration
25 48 (5.67%) Microsoft Office
26 46 (5.43%) Business Intelligence
26 46 (5.43%) Node.js

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 69 (8.15%) SharePoint
2 23 (2.72%) SharePoint 2013
3 19 (2.24%) CMS
4 17 (2.01%) WordPress
5 14 (1.65%) BizTalk Server
6 10 (1.18%) Apache Spark
7 9 (1.06%) MS Exchange
8 8 (0.94%) Apache
8 8 (0.94%) SharePoint 2010
9 7 (0.83%) Confluence
10 5 (0.59%) Adobe Experience Manager
10 5 (0.59%) Drupal
10 5 (0.59%) IIS
10 5 (0.59%) SAS
11 4 (0.47%) Jupyter
11 4 (0.47%) Marvel
11 4 (0.47%) MS Project Server
11 4 (0.47%) Skype for Business
12 3 (0.35%) nginx
12 3 (0.35%) NServiceBus
Applications
1 48 (5.67%) Microsoft Office
2 36 (4.25%) Microsoft Excel
3 28 (3.31%) Microsoft PowerPoint
3 28 (3.31%) Microsoft Project
4 16 (1.89%) MS Visio
5 14 (1.65%) Photoshop
6 13 (1.53%) InVision
7 9 (1.06%) Adobe Illustrator
8 6 (0.71%) Adobe After Effects
9 4 (0.47%) InDesign
10 3 (0.35%) Adobe Creative Suite
10 3 (0.35%) Spreadsheet
11 2 (0.24%) Adobe Premiere
11 2 (0.24%) CINEMA 4D
11 2 (0.24%) InfoPath
11 2 (0.24%) SPSS
11 2 (0.24%) UXPin
12 1 (0.12%) EViews
12 1 (0.12%) HipChat
12 1 (0.12%) Maya
Business Applications
1 72 (8.50%) Dynamics CRM
2 22 (2.60%) Dynamics AX
3 17 (2.01%) SAP Business One
4 14 (1.65%) Sage X3
5 12 (1.42%) Unit4 Business World
6 10 (1.18%) NetSuite
7 9 (1.06%) Dynamics NAV
8 8 (0.94%) OpenText VIM for SAP
8 8 (0.94%) Oracle EBS R12
8 8 (0.94%) Sage 200
9 7 (0.83%) Magento
9 7 (0.83%) SAP ERP
10 6 (0.71%) Oracle EBS
11 5 (0.59%) SAP CO
11 5 (0.59%) SAP FI
11 5 (0.59%) SAP FI/CO
12 4 (0.47%) Eikon
12 4 (0.47%) Infor M3
12 4 (0.47%) SAP Business ByDesign
13 3 (0.35%) HFM
Cloud Services
1 58 (6.85%) Amazon AWS
2 44 (5.19%) Office 365
3 40 (4.72%) Dynamics 365
4 31 (3.66%) Microsoft Azure
5 30 (3.54%) Google Analytics
6 25 (2.95%) PaaS
7 12 (1.42%) Cloud Computing
8 9 (1.06%) AdWords
8 9 (1.06%) SaaS
9 8 (0.94%) Adobe Analytics
9 8 (0.94%) GitHub
10 7 (0.83%) IaaS
11 6 (0.71%) Azure Active Directory
11 6 (0.71%) FinancialForce
11 6 (0.71%) Google Cloud Platform
12 5 (0.59%) Adobe Creative Cloud
13 4 (0.47%) Google Tag Manager
14 3 (0.35%) Lucidchart
14 3 (0.35%) Yammer
15 2 (0.24%) Heroku
Communications & Networking
1 20 (2.36%) Internet
2 11 (1.30%) DNS
2 11 (1.30%) HTTP
2 11 (1.30%) TCP/IP
3 10 (1.18%) Intranet
3 10 (1.18%) VPN
4 9 (1.06%) WAN
5 7 (0.83%) Skype
6 6 (0.71%) MPLS
7 5 (0.59%) Firewall
7 5 (0.59%) SAN
8 4 (0.47%) Broadband
9 3 (0.35%) ADSL
9 3 (0.35%) DHCP
9 3 (0.35%) Ethernet
9 3 (0.35%) LAN
10 2 (0.24%) BGP
10 2 (0.24%) DWDM
10 2 (0.24%) Extranet
10 2 (0.24%) OSPF
Database & Business Intelligence
1 53 (6.26%) SQL Server
2 34 (4.01%) SQL Server Integration Services
3 31 (3.66%) NoSQL
4 27 (3.19%) MongoDB
5 23 (2.72%) SQL Server Reporting Services
6 22 (2.60%) Data Warehouse
7 21 (2.48%) MySQL
8 14 (1.65%) Big Data
9 12 (1.42%) BusinessObjects
9 12 (1.42%) Crystal Reports
10 11 (1.30%) BusinessObjects Business Intelligence
10 11 (1.30%) Relational Database
11 10 (1.18%) SAP BW
12 8 (0.94%) Hadoop
12 8 (0.94%) SAP HANA
13 7 (0.83%) SQL Server Analysis Services
14 6 (0.71%) Oracle Database
14 6 (0.71%) Oracle Database 11g
14 6 (0.71%) Power BI
14 6 (0.71%) SQL Server 2008
Development Applications
1 35 (4.13%) Git (software)
2 16 (1.89%) Jenkins
2 16 (1.89%) JIRA
3 13 (1.53%) Selenium
4 12 (1.42%) Team Foundation Server
5 11 (1.30%) Cucumber
6 10 (1.18%) Subversion
6 10 (1.18%) WebDriver
7 9 (1.06%) Visual Studio
8 8 (0.94%) NUnit
9 7 (0.83%) Calabash
10 6 (0.71%) Grunt
10 6 (0.71%) TeamCity
11 5 (0.59%) Balsamiq Mockups
11 5 (0.59%) Bower
11 5 (0.59%) SpecFlow
11 5 (0.59%) Visual Studio Team System
12 4 (0.47%) Hudson
12 4 (0.47%) Jasmine
12 4 (0.47%) Karma Test Runner
General
1 251 (29.63%) Finance
2 209 (24.68%) Marketing
3 39 (4.60%) Banking
4 34 (4.01%) Retail
5 26 (3.07%) Manufacturing
6 24 (2.83%) Automotive
7 19 (2.24%) Telecoms
8 15 (1.77%) Publishing
9 14 (1.65%) German Language
9 14 (1.65%) Italian Language
10 11 (1.30%) Front Office
11 10 (1.18%) Legal
12 9 (1.06%) Electronics
12 9 (1.06%) Spanish Language
13 7 (0.83%) Back Office
13 7 (0.83%) Games
14 4 (0.47%) French Language
15 3 (0.35%) Billing
15 3 (0.35%) Law
16 2 (0.24%) Investment Banking
Job Titles
1 205 (24.20%) Developer
2 102 (12.04%) Analyst
3 87 (10.27%) Consultant
4 70 (8.26%) Project Manager
5 50 (5.90%) Architect
6 47 (5.55%) Business Analyst
7 38 (4.49%) Senior Manager
8 31 (3.66%) Solutions Architect
9 28 (3.31%) .NET Developer
9 28 (3.31%) Designer
10 23 (2.72%) SharePoint Developer
11 19 (2.24%) E-Commerce Architect
11 19 (2.24%) E-Commerce Solution Architect
11 19 (2.24%) Microsoft Developer
12 18 (2.13%) Junior
13 17 (2.01%) Account Manager
13 17 (2.01%) Java Developer
13 17 (2.01%) Marketing Manager
13 17 (2.01%) Senior Developer
13 17 (2.01%) Support Analyst
Libraries, Frameworks & Software Standards
1 117 (13.81%) .NET
2 88 (10.39%) HTML
3 82 (9.68%) CSS
4 46 (5.43%) Node.js
5 43 (5.08%) ASP.NET
6 36 (4.25%) RESTful
7 32 (3.78%) AngularJS
7 32 (3.78%) ASP.NET Web API
7 32 (3.78%) Web Services
8 30 (3.54%) HTML5
8 30 (3.54%) jQuery
8 30 (3.54%) Kafka
9 26 (3.07%) XML
10 23 (2.72%) REST
11 22 (2.60%) ASP.NET MVC
11 22 (2.60%) React
12 21 (2.48%) .NET Core
13 19 (2.24%) .NET Framework
14 18 (2.13%) CSS3
14 18 (2.13%) JSON
Miscellaneous
1 67 (7.91%) Analytical Skills
2 45 (5.31%) User Experience
3 42 (4.96%) Social Media
4 22 (2.60%) Mobile App
5 21 (2.48%) Greenfield Project
6 19 (2.24%) Computer Science
6 19 (2.24%) FMCG
7 15 (1.77%) Data Structures
8 11 (1.30%) Animation
9 10 (1.18%) Blackberry
9 10 (1.18%) PMI
10 8 (0.94%) Algorithms
10 8 (0.94%) Data Centre
11 7 (0.83%) Enterprise Software
11 7 (0.83%) Fintech
12 6 (0.71%) Digital Media
12 6 (0.71%) Management Information System
12 6 (0.71%) Video on Demand
13 5 (0.59%) Graphic Design
14 4 (0.47%) Photography
Operating Systems
1 59 (6.97%) Windows
2 32 (3.78%) Linux
3 25 (2.95%) Android
4 22 (2.60%) Windows Server
5 19 (2.24%) Windows Server 2012
6 18 (2.13%) Apple iOS
7 17 (2.01%) Windows 7
8 16 (1.89%) Windows Server 2008
9 15 (1.77%) Windows 10
10 14 (1.65%) Unix
11 5 (0.59%) Red Hat Enterprise Linux
12 4 (0.47%) Windows Server 2003
13 3 (0.35%) CentOS
13 3 (0.35%) Solaris
13 3 (0.35%) zOS
14 2 (0.24%) Ubuntu
14 2 (0.24%) Windows 8
14 2 (0.24%) Windows XP
15 1 (0.12%) Mac OS X
15 1 (0.12%) Oracle Linux
Processes & Methodologies
1 164 (19.36%) Agile Software Development
2 110 (12.99%) Stakeholder Management
3 97 (11.45%) CRM
4 83 (9.80%) Project Management
5 66 (7.79%) Analytics
6 62 (7.32%) ERP
7 58 (6.85%) TDD
8 51 (6.02%) Migration
9 46 (5.43%) Business Intelligence
10 44 (5.19%) BDD
10 44 (5.19%) OO
11 43 (5.08%) Scrum
12 40 (4.72%) Microservices
13 38 (4.49%) Digital Marketing
13 38 (4.49%) E-Commerce
14 36 (4.25%) Continuous Integration
14 36 (4.25%) PRINCE2
15 35 (4.13%) DevOps
15 35 (4.13%) ITIL
16 34 (4.01%) MVC
Programming Languages
1 112 (13.22%) C#
2 98 (11.57%) JavaScript
3 94 (11.10%) SQL
4 74 (8.74%) Java
5 31 (3.66%) Python
6 27 (3.19%) PHP
7 19 (2.24%) PowerShell
8 17 (2.01%) Scala
9 14 (1.65%) Objective-C
10 13 (1.53%) Apple Swift
10 13 (1.53%) T-SQL
11 12 (1.42%) TypeScript
12 11 (1.30%) C++
13 10 (1.18%) C
14 9 (1.06%) Ruby
15 8 (0.94%) R
16 6 (0.71%) VB.NET
17 5 (0.59%) Apex Code
17 5 (0.59%) ES6
18 4 (0.47%) VBA
Qualifications
1 55 (6.49%) Degree
2 16 (1.89%) PMP
3 14 (1.65%) Computer Science Degree
4 11 (1.30%) Microsoft Certification
4 11 (1.30%) PMI Certification
4 11 (1.30%) PRINCE2 Certification
5 9 (1.06%) MCSA
5 9 (1.06%) MCSE
6 8 (0.94%) ITIL Certification
7 7 (0.83%) Cisco Certification
8 6 (0.71%) CCNA
8 6 (0.71%) Security Cleared
9 5 (0.59%) CISA
9 5 (0.59%) CISM
9 5 (0.59%) CISSP
9 5 (0.59%) CRISC
9 5 (0.59%) SC Cleared
10 4 (0.47%) ISEB
11 3 (0.35%) CCNP
11 3 (0.35%) MCP
Quality Assurance & Compliance
1 23 (2.72%) GDPR
2 21 (2.48%) QA
3 20 (2.36%) SLA
4 13 (1.53%) PMO
5 5 (0.59%) PSD2
6 4 (0.47%) ISO/IEC 27001
7 3 (0.35%) P3O
8 2 (0.24%) PCI DSS
9 1 (0.12%) HL7
System Software
1 40 (4.72%) Active Directory
2 35 (4.13%) Docker
3 8 (0.94%) VMware ESXi
3 8 (0.94%) VMware Infrastructure
4 3 (0.35%) vSphere
5 2 (0.24%) Apache Flume
5 2 (0.24%) Time Sharing Option
5 2 (0.24%) XenApp
6 1 (0.12%) Hyper-V
6 1 (0.12%) ISA Server
6 1 (0.12%) Microsoft App-V
6 1 (0.12%) NFS
6 1 (0.12%) Virtual Machines
6 1 (0.12%) Virtual Servers
Systems Management
1 9 (1.06%) DameWare
2 7 (0.83%) Ansible
3 6 (0.71%) Systems Management Server (SMS)
4 5 (0.59%) Kubernetes
4 5 (0.59%) SCCM
5 4 (0.47%) Opscode Chef
5 4 (0.47%) Puppet
5 4 (0.47%) Terraform
6 3 (0.35%) NetBackup
7 2 (0.24%) Packer
7 2 (0.24%) TeamSite
8 1 (0.12%) Docker Swarm
8 1 (0.12%) Forefront Identity Manager
8 1 (0.12%) FortiGate
8 1 (0.12%) HP Quality Center
8 1 (0.12%) Marathon
8 1 (0.12%) Nagios
8 1 (0.12%) vCenter Server
8 1 (0.12%) vMotion
Vendors
1 235 (27.74%) Microsoft
2 59 (6.97%) Google
3 53 (6.26%) SAP
4 29 (3.42%) Oracle
4 29 (3.42%) Sage
5 27 (3.19%) Adobe
5 27 (3.19%) Citrix
6 24 (2.83%) VMware
7 21 (2.48%) Salesforce.com
8 14 (1.65%) Apple
9 13 (1.53%) Sitecore
10 12 (1.42%) Tableau
11 11 (1.30%) Ariba
11 11 (1.30%) Epicor
12 10 (1.18%) FactSet
12 10 (1.18%) Infor
13 9 (1.06%) Bloomberg
13 9 (1.06%) Reuters
14 8 (0.94%) IBM
14 8 (0.94%) OpenText