Period
to 25 June 2021

The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 25 June 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK
6 months to
25 Jun 2021
Same period 2020 Same period 2019
Rank 491 406 372
Rank change year-on-year -85 -34 -76
Contract jobs citing Advertising 227 192 620
As % of all contract jobs advertised in the UK 0.35% 0.46% 0.68%
As % of the General category 0.67% 0.90% 1.30%
Number of daily rates quoted 147 136 433
10th Percentile £190 £175 £221
25th Percentile £325 £312 £363
Median daily rate (50th Percentile) £425 £450 £475
Median % change year-on-year -5.56% -5.26% +5.56%
75th Percentile £538 £574 £575
90th Percentile £607 £638 £675
UK excluding London median daily rate £350 £325 £425
% change year-on-year +7.69% -23.53% +6.25%
Number of hourly rates quoted 15 4 12
10th Percentile £23.47 £22.49 £13.66
25th Percentile £28.25 £32.61 £18.44
Median hourly rate £36.50 £38.48 £30.00
Median % change year-on-year -5.13% +28.25% +20.00%
75th Percentile £59.13 £38.75 £44.06
90th Percentile £69.65 " £49.33
UK excluding London median hourly rate £54.50 £16.50 £42.50
% change year-on-year +230.30% -61.18% +165.63%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 33,784 21,406 47,871
As % of all contract IT jobs advertised in the UK 52.80% 51.67% 52.55%
Number of daily rates quoted 22,576 13,975 31,113
10th Percentile £300 £263 £278
25th Percentile £400 £375 £375
Median daily rate (50th Percentile) £500 £475 £475
Median % change year-on-year +5.26% - +5.56%
75th Percentile £600 £588 £575
90th Percentile £700 £688 £670
UK excluding London median daily rate £445 £438 £425
% change year-on-year +1.71% +2.94% +1.19%
Number of hourly rates quoted 1,192 835 1,413
10th Percentile £11.91 £12.18 £10.88
25th Percentile £14.02 £15.00 £13.98
Median hourly rate £21.05 £20.00 £19.50
Median % change year-on-year +5.25% +2.56% +10.11%
75th Percentile £43.19 £40.72 £39.50
90th Percentile £56.48 £53.75 £50.00
UK excluding London median hourly rate £19.00 £19.50 £18.00
% change year-on-year -2.56% +8.33% +5.88%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Advertising.

Daily rate trend for Advertising in the UK

Advertising
Daily Rate Histogram

Daily rate distribution for jobs citing Advertising over the 6 months to 25 June 2021.

Daily rate histogram for Advertising in the UK

Advertising
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Advertising.

Hourly rate trend for Advertising in the UK

Advertising
Hourly Rate Histogram

Hourly rate distribution of jobs citing Advertising over the 6 months to 25 June 2021.

Hourly rate histogram for Advertising in the UK

Advertising
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 25 June 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -93 174 £435 -3.33% 260
London -81 126 £449 -5.58% 117
Work from Home -224 68 £425 -22.73% 58
UK excluding London -13 50 £350 +7.69% 160
Scotland -27 14 £190 -2.56% 6
South East -17 10 £353 +76.25% 34
North of England +2 9 £390 -27.10% 44
North West -2 7 £358 -35.00% 23
East of England +1 5 £475 +38.69% 21
Wales -1 5 £350 -20.00% 12
Midlands -17 4 £385 +10.00% 25
South West +11 3 £288 +4.55% 18
East Midlands +2 3 £385 -3.75% 9
Yorkshire +7 1 £435 -16.35% 9
West Midlands -20 1 - - 16
North East - 1 - - 12

For the 6 months to 25 June 2021, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Advertising.

1 65 (28.63%) Marketing
2 53 (23.35%) Social Skills
3 49 (21.59%) Finance
4 47 (20.70%) Agile Software Development
5 36 (15.86%) Microsoft
6 34 (14.98%) JavaScript
7 30 (13.22%) Azure
8 27 (11.89%) Analytics
9 26 (11.45%) Degree
9 26 (11.45%) SQL
10 25 (11.01%) HTML
10 25 (11.01%) Stakeholder Management
10 25 (11.01%) Social Media
11 24 (10.57%) AWS
11 24 (10.57%) E-Commerce
12 23 (10.13%) Python
12 23 (10.13%) Digital Marketing
13 21 (9.25%) QA
13 21 (9.25%) Project Management
14 20 (8.81%) DevOps
14 20 (8.81%) Analytical Skills
15 19 (8.37%) Windows
16 18 (7.93%) Terraform
17 17 (7.49%) Adobe
17 17 (7.49%) Salesforce.com
17 17 (7.49%) Legal
18 16 (7.05%) Software Engineering
19 15 (6.61%) Google
19 15 (6.61%) Ruby
19 15 (6.61%) Tableau

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (2.64%) SharePoint
1 6 (2.64%) WordPress
2 2 (0.88%) CMS
2 2 (0.88%) JBoss
2 2 (0.88%) WebLogic
3 1 (0.44%) Apache
3 1 (0.44%) IIS
3 1 (0.44%) nginx
Applications
1 14 (6.17%) Microsoft Excel
2 9 (3.96%) Microsoft Office
3 6 (2.64%) Adobe Illustrator
3 6 (2.64%) Photoshop
4 5 (2.20%) Microsoft PowerPoint
5 3 (1.32%) Adobe Creative Suite
5 3 (1.32%) InDesign
6 2 (0.88%) Sketch
7 1 (0.44%) Adobe After Effects
7 1 (0.44%) Microsoft Project
7 1 (0.44%) MS Visio
7 1 (0.44%) Spreadsheet
7 1 (0.44%) Stata
Business Applications
1 6 (2.64%) Salesforce.com CRM
2 2 (0.88%) Sprinklr
2 2 (0.88%) Workfront
3 1 (0.44%) Dynamics CRM
3 1 (0.44%) Elite 3E
3 1 (0.44%) Magento
3 1 (0.44%) Maximo
3 1 (0.44%) SAP S/4HANA
3 1 (0.44%) Social Studio
Cloud Services
1 30 (13.22%) Azure
2 24 (10.57%) AWS
3 14 (6.17%) AWS Lambda
3 14 (6.17%) Serverless
4 11 (4.85%) Power Platform
5 9 (3.96%) Adobe Analytics
6 6 (2.64%) Google Analytics
6 6 (2.64%) Microsoft 365
7 4 (1.76%) Azure Logic Apps
7 4 (1.76%) GCP
8 3 (1.32%) Amazon Cognito
8 3 (1.32%) Dynamics 365
8 3 (1.32%) Google Ads
8 3 (1.32%) Power Automate
8 3 (1.32%) PowerApps
8 3 (1.32%) SaaS
8 3 (1.32%) Salesforce Service Cloud
9 2 (0.88%) Amazon SQS
9 2 (0.88%) GitHub
9 2 (0.88%) PaaS
Communications & Networking
1 5 (2.20%) Internet
1 5 (2.20%) Network Security
2 4 (1.76%) HTTP
3 3 (1.32%) BGP
3 3 (1.32%) Broadband
3 3 (1.32%) DWDM
3 3 (1.32%) MPLS
3 3 (1.32%) OSPF
3 3 (1.32%) VPN
3 3 (1.32%) VXLAN
3 3 (1.32%) WAN
4 2 (0.88%) Firewall
5 1 (0.44%) BIG-IP
5 1 (0.44%) DNS
5 1 (0.44%) HTTPS
5 1 (0.44%) LAN
5 1 (0.44%) SAN
5 1 (0.44%) SMS
5 1 (0.44%) Wi-Fi
5 1 (0.44%) Wireless
Database & Business Intelligence
1 15 (6.61%) Tableau
2 9 (3.96%) Power BI
3 8 (3.52%) MySQL
4 6 (2.64%) Data Warehouse
4 6 (2.64%) SQL Server
5 4 (1.76%) Amazon Athena
5 4 (1.76%) Amazon DynamoDB
5 4 (1.76%) Amazon Redshift
6 3 (1.32%) Data Lake
7 2 (0.88%) Big Data
7 2 (0.88%) NoSQL
7 2 (0.88%) PowerPivot
7 2 (0.88%) Redshift Spectrum
7 2 (0.88%) Relational Database
8 1 (0.44%) Amazon RDS
8 1 (0.44%) Apache Cassandra
8 1 (0.44%) Apache Hive
8 1 (0.44%) BigQuery
8 1 (0.44%) MongoDB
8 1 (0.44%) SQL Server Reporting Services
Development Applications
1 4 (1.76%) Git (software)
1 4 (1.76%) Jenkins
2 3 (1.32%) JIRA
2 3 (1.32%) JMeter
2 3 (1.32%) Locust
2 3 (1.32%) Pa11y
2 3 (1.32%) Team Foundation Server
3 2 (0.88%) Cypress.io
3 2 (0.88%) Gatling
3 2 (0.88%) Tricentis qTest
3 2 (0.88%) Visual Studio
3 2 (0.88%) Visual Studio Team System
4 1 (0.44%) Bitbucket
4 1 (0.44%) Charles Proxy
4 1 (0.44%) Eclipse
4 1 (0.44%) FitNesse
4 1 (0.44%) Maven
4 1 (0.44%) Mercurial
4 1 (0.44%) Oracle APEX
4 1 (0.44%) webpack
General
1 65 (28.63%) Marketing
2 53 (23.35%) Social Skills
3 49 (21.59%) Finance
4 20 (8.81%) Analytical Skills
5 17 (7.49%) Legal
6 9 (3.96%) Public Sector
7 7 (3.08%) Retail
8 6 (2.64%) Banking
8 6 (2.64%) Telecoms
9 5 (2.20%) Back Office
9 5 (2.20%) Brand Awareness
9 5 (2.20%) Influencing Skills
9 5 (2.20%) Organisational Skills
9 5 (2.20%) Publishing
10 4 (1.76%) Electronics
10 4 (1.76%) Manufacturing
10 4 (1.76%) Presentation Skills
11 3 (1.32%) Documentation Skills
12 2 (0.88%) Billing
12 2 (0.88%) Front Office
Job Titles
1 38 (16.74%) Analyst
1 38 (16.74%) Developer
2 21 (9.25%) Business Analyst
3 15 (6.61%) Project Manager
4 14 (6.17%) Marketing Manager
5 9 (3.96%) Designer
6 8 (3.52%) Architect
6 8 (3.52%) Consultant
6 8 (3.52%) Salesforce Business Analyst
6 8 (3.52%) Software Engineer
7 7 (3.08%) AWS Engineer
8 6 (2.64%) Azure Engineer
8 6 (2.64%) Data Analyst
8 6 (2.64%) Digital Project Manager
8 6 (2.64%) Marketing Specialist
8 6 (2.64%) Salesforce Analyst
8 6 (2.64%) Senior Manager
9 5 (2.20%) Digital Analyst
9 5 (2.20%) Site Reliability Engineer
9 5 (2.20%) Software Developer
Libraries, Frameworks & Software Standards
1 25 (11.01%) HTML
2 13 (5.73%) CSS
3 11 (4.85%) .NET
4 10 (4.41%) GraphQL
4 10 (4.41%) Redux
5 8 (3.52%) Android SDK
5 8 (3.52%) Next.js
5 8 (3.52%) Ruby on Rails
6 7 (3.08%) HTML5
7 5 (2.20%) ASP.NET
7 5 (2.20%) Kafka
7 5 (2.20%) React
8 4 (1.76%) ASP.NET Web API
8 4 (1.76%) Node.js
8 4 (1.76%) RESTful
8 4 (1.76%) Vue.js
9 3 (1.32%) FIX Protocol
9 3 (1.32%) JSON
9 3 (1.32%) Pandas
9 3 (1.32%) pytest
Miscellaneous
1 25 (11.01%) Social Media
2 7 (3.08%) Self-Motivation
3 6 (2.64%) User Experience
4 5 (2.20%) Photography
5 4 (1.76%) Greenfield Project
5 4 (1.76%) Mobile App
6 3 (1.32%) Credit Risk
6 3 (1.32%) Fixed Income
7 2 (0.88%) Blog
7 2 (0.88%) Data Centre
7 2 (0.88%) Digital Media
7 2 (0.88%) Equities
7 2 (0.88%) FMCG
7 2 (0.88%) Management Information System
7 2 (0.88%) Marketing Technology
7 2 (0.88%) Music Streaming
8 1 (0.44%) Algorithms
8 1 (0.44%) Driving Licence
8 1 (0.44%) Renewable Energy
8 1 (0.44%) Virtual Team
Operating Systems
1 19 (8.37%) Windows
2 9 (3.96%) Android
3 8 (3.52%) Windows 10
4 7 (3.08%) Linux
5 2 (0.88%) Unix
5 2 (0.88%) Windows Server
6 1 (0.44%) Apple iOS
6 1 (0.44%) Mac OS X
6 1 (0.44%) Red Hat Enterprise Linux
6 1 (0.44%) Windows Server 2016
6 1 (0.44%) Windows Server 2019
Processes & Methodologies
1 47 (20.70%) Agile Software Development
2 27 (11.89%) Analytics
3 25 (11.01%) Stakeholder Management
4 24 (10.57%) E-Commerce
5 23 (10.13%) Digital Marketing
6 21 (9.25%) Project Management
7 20 (8.81%) DevOps
8 16 (7.05%) Software Engineering
9 15 (6.61%) Marketing Strategy
9 15 (6.61%) Problem-Solving
10 14 (6.17%) B2B
11 13 (5.73%) Asset Management
11 13 (5.73%) Scrum
11 13 (5.73%) SEO
12 11 (4.85%) Business Intelligence
13 10 (4.41%) Marketing Automation
13 10 (4.41%) Test Automation
14 9 (3.96%) Collaborative Working
14 9 (3.96%) Data Modelling
14 9 (3.96%) Project Delivery
Programming Languages
1 34 (14.98%) JavaScript
2 26 (11.45%) SQL
3 23 (10.13%) Python
4 15 (6.61%) Ruby
5 13 (5.73%) Go
6 12 (5.29%) C#
7 8 (3.52%) Java
7 8 (3.52%) Rust
7 8 (3.52%) Scala
8 5 (2.20%) PHP
8 5 (2.20%) TypeScript
9 4 (1.76%) ES6
10 3 (1.32%) T-SQL
10 3 (1.32%) VB
11 2 (0.88%) PowerShell
11 2 (0.88%) R
11 2 (0.88%) VB.NET
12 1 (0.44%) BrightScript
12 1 (0.44%) Dart
12 1 (0.44%) Data Analysis Expressions (DAX)
Qualifications
1 26 (11.45%) Degree
2 10 (4.41%) Security Cleared
3 8 (3.52%) SC Cleared
4 5 (2.20%) DV Cleared
5 4 (1.76%) AWS Certification
5 4 (1.76%) CCNP
5 4 (1.76%) Cisco Certification
6 3 (1.32%) JNCIP
6 3 (1.32%) Master's Degree
6 3 (1.32%) MBA
7 2 (0.88%) CISM
7 2 (0.88%) CISSP
7 2 (0.88%) Numerate Degree
8 1 (0.44%) ACCA
8 1 (0.44%) CIMA
8 1 (0.44%) DBS Check
8 1 (0.44%) ISEB
8 1 (0.44%) ITIL Foundation Certificate
8 1 (0.44%) PhD
Quality Assurance & Compliance
1 21 (9.25%) QA
2 10 (4.41%) GDPR
3 7 (3.08%) Data Quality
4 5 (2.20%) SLA
5 2 (0.88%) Actionable Recommendations
5 2 (0.88%) FedRAMP
5 2 (0.88%) HIPAA
5 2 (0.88%) NIST
6 1 (0.44%) Cabinet Office Statement of Practice
6 1 (0.44%) ISO/IEC 27001
6 1 (0.44%) PMO
6 1 (0.44%) Sarbanes-Oxley
System Software
1 8 (3.52%) Active Directory
2 3 (1.32%) Docker
3 2 (0.88%) VMware Infrastructure
4 1 (0.44%) Hyper-V
Systems Management
1 18 (7.93%) Terraform
2 7 (3.08%) Kubernetes
3 5 (2.20%) Grafana
3 5 (2.20%) Prometheus
4 4 (1.76%) SCCM
5 3 (1.32%) Ansible
6 2 (0.88%) HP ALM
6 2 (0.88%) Packer
7 1 (0.44%) Jamf Pro
7 1 (0.44%) Microsoft Intune
7 1 (0.44%) NetBackup
Vendors
1 36 (15.86%) Microsoft
2 17 (7.49%) Adobe
2 17 (7.49%) Salesforce.com
3 15 (6.61%) Google
4 9 (3.96%) Facebook
5 6 (2.64%) SAP
6 5 (2.20%) Cisco
6 5 (2.20%) Marketo
7 4 (1.76%) DoubleClick
7 4 (1.76%) Oracle
7 4 (1.76%) ServiceNow
7 4 (1.76%) VMware
8 3 (1.32%) Arista
8 3 (1.32%) Juniper
8 3 (1.32%) Nokia
8 3 (1.32%) Sitecore
9 2 (0.88%) Instagram
9 2 (0.88%) Snapchat
9 2 (0.88%) Spotify
9 2 (0.88%) Tealium