Period
to 18 September 2021

The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 18 September 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK
6 months to
18 Sep 2021
Same period 2020 Same period 2019
Rank 483 368 356
Rank change year-on-year -115 -12 -58
Contract jobs citing Advertising 316 157 618
As % of all contract jobs advertised in the UK 0.40% 0.52% 0.69%
As % of the General category 0.75% 0.99% 1.33%
Number of daily rates quoted 205 131 482
10th Percentile £202 £300 £215
25th Percentile £325 £372 £363
Median daily rate (50th Percentile) £435 £475 £450
Median % change year-on-year -8.42% +5.50% +1.18%
75th Percentile £573 £612 £575
90th Percentile £638 £701 £650
UK excluding London median daily rate £344 £413 £425
% change year-on-year -16.67% -2.94% +6.25%
Number of hourly rates quoted 19 2 14
10th Percentile £19.29 £17.42 £16.90
25th Percentile £28.25 £19.93 £20.75
Median hourly rate £36.50 £25.73 £26.25
Median % change year-on-year +41.89% -2.00% +54.41%
75th Percentile £52.05 £32.38 £36.64
90th Percentile £67.05 £35.41 £44.63
UK excluding London median hourly rate £47.00 £16.50 £43.75
% change year-on-year +184.85% -62.29% +173.44%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 42,028 15,937 46,322
As % of all contract IT jobs advertised in the UK 53.29% 53.20% 51.86%
Number of daily rates quoted 28,234 10,727 29,989
10th Percentile £306 £263 £263
25th Percentile £413 £375 £370
Median daily rate (50th Percentile) £510 £475 £475
Median % change year-on-year +7.37% - +4.97%
75th Percentile £623 £594 £575
90th Percentile £711 £700 £663
UK excluding London median daily rate £450 £428 £425
% change year-on-year +5.14% +0.71% -
Number of hourly rates quoted 1,369 567 1,514
10th Percentile £12.00 £11.63 £11.00
25th Percentile £13.25 £15.00 £14.00
Median hourly rate £19.00 £22.00 £19.09
Median % change year-on-year -13.64% +15.24% +9.09%
75th Percentile £41.75 £42.75 £40.00
90th Percentile £59.80 £51.00 £50.00
UK excluding London median hourly rate £17.50 £20.00 £17.50
% change year-on-year -12.50% +14.29% +1.04%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Advertising.

Daily rate trend for Advertising in the UK

Advertising
Daily Rate Histogram

Daily rate distribution for jobs citing Advertising over the 6 months to 18 September 2021.

Daily rate histogram for Advertising in the UK

Advertising
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Advertising.

Hourly rate trend for Advertising in the UK

Advertising
Hourly Rate Histogram

Hourly rate distribution of jobs citing Advertising over the 6 months to 18 September 2021.

Hourly rate histogram for Advertising in the UK

Advertising
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 18 September 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -125 262 £450 -5.26% 259
London -128 183 £470 -6.00% 111
Work from Home -197 87 £425 -15.00% 51
UK excluding London -103 67 £344 -16.67% 165
South East -86 17 £255 -32.00% 34
North of England -76 16 £375 -16.67% 40
North West -53 11 £325 -27.78% 17
Scotland -66 10 - - 6
Midlands -65 9 £500 +25.00% 36
South West - 7 £338 - 18
West Midlands -52 5 £560 +72.31% 31
Wales -19 4 £313 +78.57% 12
East Midlands -32 4 £385 -6.67% 5
East of England -41 4 £400 - 19
Yorkshire - 4 £500 - 12
North East - 1 £250 - 11

For the 6 months to 18 September 2021, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Advertising.

1 92 (29.11%) Marketing
2 75 (23.73%) Finance
2 75 (23.73%) Agile Software Development
3 72 (22.78%) Social Skills
4 54 (17.09%) SQL
5 51 (16.14%) Analytics
6 44 (13.92%) Microsoft
7 41 (12.97%) Degree
8 40 (12.66%) Azure
9 35 (11.08%) HTML
9 35 (11.08%) Analytical Skills
10 34 (10.76%) JavaScript
10 34 (10.76%) Stakeholder Management
11 30 (9.49%) Project Management
12 28 (8.86%) Business Intelligence
12 28 (8.86%) Google
13 27 (8.54%) Python
13 27 (8.54%) Microsoft Excel
13 27 (8.54%) Digital Marketing
14 26 (8.23%) Social Media
15 24 (7.59%) Tableau
15 24 (7.59%) Power Platform
16 23 (7.28%) Scrum
16 23 (7.28%) CSS
16 23 (7.28%) Adobe
17 22 (6.96%) AWS
18 21 (6.65%) E-Commerce
18 21 (6.65%) Data Modelling
18 21 (6.65%) Problem-Solving
19 20 (6.33%) Power BI

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (1.90%) SharePoint
1 6 (1.90%) WordPress
2 3 (0.95%) IIS
3 2 (0.63%) CMS
3 2 (0.63%) JBoss
3 2 (0.63%) nginx
3 2 (0.63%) WebLogic
4 1 (0.32%) Apache
4 1 (0.32%) Apache Spark
4 1 (0.32%) Confluence
Applications
1 27 (8.54%) Microsoft Excel
2 13 (4.11%) Microsoft PowerPoint
3 9 (2.85%) Microsoft Office
4 8 (2.53%) Photoshop
5 6 (1.90%) Adobe Illustrator
6 3 (0.95%) Adobe Creative Suite
7 2 (0.63%) InDesign
7 2 (0.63%) MS Visio
7 2 (0.63%) Sketch
8 1 (0.32%) 3ds Max
8 1 (0.32%) Adobe XD
8 1 (0.32%) Maya
8 1 (0.32%) Microsoft Project
8 1 (0.32%) Spreadsheet
8 1 (0.32%) Stata
8 1 (0.32%) ZBrush
Business Applications
1 6 (1.90%) Salesforce.com CRM
2 3 (0.95%) Elite 3E
2 3 (0.95%) IBM Planning Analytics
3 2 (0.63%) Eloqua
3 2 (0.63%) Magento
3 2 (0.63%) Sprinklr
3 2 (0.63%) Workfront
4 1 (0.32%) Dynamics CRM
4 1 (0.32%) Markit EDM
4 1 (0.32%) Maximo
4 1 (0.32%) SAP S/4HANA
Cloud Services
1 40 (12.66%) Azure
2 24 (7.59%) Power Platform
3 22 (6.96%) AWS
4 15 (4.75%) Adobe Analytics
5 10 (3.16%) Serverless
6 9 (2.85%) AWS Lambda
6 9 (2.85%) Google Analytics
6 9 (2.85%) Microsoft 365
7 6 (1.90%) Power Automate
7 6 (1.90%) PowerApps
8 5 (1.58%) Dynamics 365
8 5 (1.58%) GCP
8 5 (1.58%) SaaS
8 5 (1.58%) Salesforce Sales Cloud
9 4 (1.27%) Azure Logic Apps
9 4 (1.27%) Google Ads
9 4 (1.27%) Smartsheet
10 3 (0.95%) Azure Data Factory
10 3 (0.95%) Azure Synapse Analytics
10 3 (0.95%) Salesforce Service Cloud
Communications & Networking
1 7 (2.22%) HTTP
2 4 (1.27%) SMS
3 3 (0.95%) Internet
4 2 (0.63%) Firewall
4 2 (0.63%) LAN
4 2 (0.63%) WAN
5 1 (0.32%) BIG-IP
5 1 (0.32%) Cisco Nexus
5 1 (0.32%) Ethernet
5 1 (0.32%) Network Security
5 1 (0.32%) SAN
5 1 (0.32%) Skype
5 1 (0.32%) TCP/IP
5 1 (0.32%) VLAN
5 1 (0.32%) VPN
5 1 (0.32%) Wi-Fi
Database & Business Intelligence
1 24 (7.59%) Tableau
2 20 (6.33%) Power BI
3 16 (5.06%) Data Warehouse
4 10 (3.16%) MySQL
4 10 (3.16%) SQL Server
5 6 (1.90%) Amazon Redshift
6 5 (1.58%) Amazon Athena
6 5 (1.58%) Data Lake
7 4 (1.27%) Big Data
7 4 (1.27%) NoSQL
8 3 (0.95%) Amazon DynamoDB
8 3 (0.95%) Apache Cassandra
8 3 (0.95%) Apache Hive
8 3 (0.95%) Azure SQL Data Warehouse
8 3 (0.95%) Azure SQL Database
8 3 (0.95%) Microsoft Analysis Services
8 3 (0.95%) PowerPivot
8 3 (0.95%) Relational Database
9 2 (0.63%) BigQuery
9 2 (0.63%) SQL Server 2017
Development Applications
1 12 (3.80%) JIRA
2 4 (1.27%) Git (software)
2 4 (1.27%) JMeter
3 3 (0.95%) Pa11y
3 3 (0.95%) Visual Studio
4 2 (0.63%) Bitbucket
4 2 (0.63%) Cucumber
4 2 (0.63%) Jenkins
4 2 (0.63%) Locust
4 2 (0.63%) Maven
4 2 (0.63%) Mercurial
5 1 (0.32%) Cypress.io
5 1 (0.32%) Eclipse
5 1 (0.32%) JUnit
5 1 (0.32%) Mockito
5 1 (0.32%) Oracle APEX
5 1 (0.32%) Selenium
5 1 (0.32%) Team Foundation Server
5 1 (0.32%) TeamCity
5 1 (0.32%) Visual Studio Team System
General
1 92 (29.11%) Marketing
2 75 (23.73%) Finance
3 72 (22.78%) Social Skills
4 35 (11.08%) Analytical Skills
5 17 (5.38%) Legal
6 16 (5.06%) Public Sector
7 14 (4.43%) Organisational Skills
7 14 (4.43%) Retail
8 10 (3.16%) Banking
9 8 (2.53%) Billing
10 7 (2.22%) Investment Banking
10 7 (2.22%) Telecoms
11 6 (1.90%) Documentation Skills
11 6 (1.90%) Influencing Skills
11 6 (1.90%) Publishing
12 5 (1.58%) Law
13 4 (1.27%) Electronics
14 3 (0.95%) Manufacturing
14 3 (0.95%) Presentation Skills
15 2 (0.63%) Automotive
Job Titles
1 58 (18.35%) Developer
2 45 (14.24%) Analyst
3 25 (7.91%) Marketing Manager
4 22 (6.96%) Business Analyst
5 16 (5.06%) Architect
6 15 (4.75%) Consultant
6 15 (4.75%) Designer
7 13 (4.11%) Project Manager
8 11 (3.48%) Senior Manager
9 10 (3.16%) Agile Coach
9 10 (3.16%) Data Analyst
10 8 (2.53%) Senior Developer
11 7 (2.22%) Data Engineer
11 7 (2.22%) Digital Marketing Manager
11 7 (2.22%) Full Stack Developer
12 6 (1.90%) Marketing Specialist
12 6 (1.90%) Salesforce Analyst
12 6 (1.90%) Salesforce Business Analyst
12 6 (1.90%) Site Reliability Engineer
12 6 (1.90%) UX Designer
Libraries, Frameworks & Software Standards
1 35 (11.08%) HTML
2 23 (7.28%) CSS
3 12 (3.80%) React
4 11 (3.48%) .NET
5 9 (2.85%) JSON
6 7 (2.22%) HTML5
6 7 (2.22%) REST
6 7 (2.22%) Web Services
7 6 (1.90%) ASP.NET
7 6 (1.90%) Redux
8 5 (1.58%) AngularJS
8 5 (1.58%) Spring
9 4 (1.27%) Android SDK
9 4 (1.27%) ASP.NET Web API
9 4 (1.27%) CSS3
9 4 (1.27%) GraphQL
9 4 (1.27%) jQuery
9 4 (1.27%) Node.js
9 4 (1.27%) Ruby on Rails
9 4 (1.27%) XML
Miscellaneous
1 26 (8.23%) Social Media
2 18 (5.70%) User Experience
3 12 (3.80%) Self-Motivation
4 8 (2.53%) Marketing Technology
5 5 (1.58%) Digital Media
6 4 (1.27%) Animation
6 4 (1.27%) Fixed Income
7 3 (0.95%) Algorithms
7 3 (0.95%) Credit Risk
7 3 (0.95%) Data Centre
7 3 (0.95%) Data Structures
7 3 (0.95%) Music Streaming
7 3 (0.95%) Photography
8 2 (0.63%) Equities
8 2 (0.63%) Greenfield Project
8 2 (0.63%) Mobile App
8 2 (0.63%) Renewable Energy
8 2 (0.63%) Social Network
9 1 (0.32%) Management Information System
9 1 (0.32%) Mobile Games
Operating Systems
1 15 (4.75%) Windows
2 10 (3.16%) Linux
3 5 (1.58%) Android
4 4 (1.27%) Windows 10
4 4 (1.27%) Windows Server
5 3 (0.95%) Apple iOS
5 3 (0.95%) Unix
6 2 (0.63%) Mac OS X
6 2 (0.63%) Windows Server 2016
6 2 (0.63%) Windows Server 2019
7 1 (0.32%) Red Hat Enterprise Linux
7 1 (0.32%) Windows Server 2012
Processes & Methodologies
1 75 (23.73%) Agile Software Development
2 51 (16.14%) Analytics
3 34 (10.76%) Stakeholder Management
4 30 (9.49%) Project Management
5 28 (8.86%) Business Intelligence
6 27 (8.54%) Digital Marketing
7 23 (7.28%) Scrum
8 21 (6.65%) Data Modelling
8 21 (6.65%) E-Commerce
8 21 (6.65%) Problem-Solving
9 18 (5.70%) DevOps
10 16 (5.06%) Asset Management
10 16 (5.06%) B2B
10 16 (5.06%) Collaborative Working
10 16 (5.06%) Full Stack Development
10 16 (5.06%) Marketing Strategy
10 16 (5.06%) Paid Search
11 15 (4.75%) Decision-Making
12 14 (4.43%) Migration
13 13 (4.11%) Software Engineering
Programming Languages
1 54 (17.09%) SQL
2 34 (10.76%) JavaScript
3 27 (8.54%) Python
4 19 (6.01%) C#
5 14 (4.43%) Java
6 11 (3.48%) Go
6 11 (3.48%) Ruby
7 9 (2.85%) Scala
7 9 (2.85%) TypeScript
8 8 (2.53%) PHP
8 8 (2.53%) VBA
9 7 (2.22%) R
10 6 (1.90%) VB
11 5 (1.58%) ES6
12 4 (1.27%) Rust
13 3 (0.95%) T-SQL
14 2 (0.63%) C
14 2 (0.63%) C++
14 2 (0.63%) Data Analysis Expressions (DAX)
14 2 (0.63%) VB.NET
Qualifications
1 41 (12.97%) Degree
2 12 (3.80%) Security Cleared
3 10 (3.16%) SC Cleared
4 3 (0.95%) DV Cleared
4 3 (0.95%) Master's Degree
4 3 (0.95%) MBA
5 2 (0.63%) AWS Certification
5 2 (0.63%) Numerate Degree
6 1 (0.32%) ACCA
6 1 (0.32%) BPSS Clearance
6 1 (0.32%) CCNP
6 1 (0.32%) CIMA
6 1 (0.32%) Cisco Certification
6 1 (0.32%) Computer Science Degree
6 1 (0.32%) DBS Check
6 1 (0.32%) ISEB
6 1 (0.32%) ITIL Foundation Certificate
6 1 (0.32%) PMI Certification
6 1 (0.32%) PMP
6 1 (0.32%) TOGAF Certification
Quality Assurance & Compliance
1 19 (6.01%) QA
2 10 (3.16%) GDPR
3 7 (2.22%) Data Quality
4 6 (1.90%) SLA
5 3 (0.95%) ITGC
6 2 (0.63%) Actionable Recommendations
6 2 (0.63%) PMO
7 1 (0.32%) Accessibility
7 1 (0.32%) ISO 22301
7 1 (0.32%) ISO 31000
7 1 (0.32%) Sarbanes-Oxley
7 1 (0.32%) WCAG
System Software
1 9 (2.85%) Active Directory
2 5 (1.58%) Docker
3 4 (1.27%) VMware Infrastructure
4 2 (0.63%) Hyper-V
5 1 (0.32%) Virtual Machines
Systems Management
1 12 (3.80%) Terraform
2 6 (1.90%) Grafana
2 6 (1.90%) Kubernetes
2 6 (1.90%) Prometheus
3 2 (0.63%) Jamf Pro
3 2 (0.63%) SCCM
4 1 (0.32%) Ansible
4 1 (0.32%) HP ALM
4 1 (0.32%) Microsoft Intune
4 1 (0.32%) NetBackup
Vendors
1 44 (13.92%) Microsoft
2 28 (8.86%) Google
3 23 (7.28%) Adobe
4 20 (6.33%) Salesforce.com
5 8 (2.53%) Facebook
6 5 (1.58%) IBM
6 5 (1.58%) Marketo
6 5 (1.58%) Oracle
6 5 (1.58%) Salesforce Marketing Cloud
6 5 (1.58%) ServiceNow
6 5 (1.58%) VMware
7 4 (1.27%) SAP
8 3 (0.95%) Aderant
8 3 (0.95%) Cisco
8 3 (0.95%) Cognos
8 3 (0.95%) Databricks
8 3 (0.95%) HP
8 3 (0.95%) Sitecore
8 3 (0.95%) Sun
8 3 (0.95%) Twitter