Period
to 17 January 2021

The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 17 January 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK
6 months to
17 Jan 2021
Same period 2020 Same period 2019
Rank 386 392 355
Rank change year-on-year +6 -37 -43
Contract jobs citing Advertising 208 421 750
As % of all contract jobs advertised in the UK 0.51% 0.58% 0.75%
As % of the General category 1.27% 1.54% 1.88%
Number of daily rates quoted 238 353 494
Median daily rate £500 £450 £425
Median daily rate % change year-on-year +11.11% +5.88% -
10th Percentile £317 £200 £213
90th Percentile £675 £638 £588
UK excluding London median daily rate £400 £425 £400
% change year-on-year -5.88% +6.25% -
Number of hourly rates quoted 3 9 3
Median hourly rate £20.00 £21.50 £17.50
Median hourly rate % change year-on-year -6.98% +22.86% -22.39%
10th Percentile £12.86 £16.60 £16.65
90th Percentile £34.44 £38.98 £32.95
UK excluding London median hourly rate £11.70 £18.50 £17.00
% change year-on-year -36.76% +8.82% +1.49%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 16,431 27,344 39,966
As % of all contract IT jobs advertised in the UK 40.57% 37.53% 40.19%
Number of daily rates quoted 11,042 18,029 26,583
Median daily rate £490 £475 £475
Median daily rate % change year-on-year +3.16% - +2.70%
10th Percentile £291 £270 £298
90th Percentile £700 £675 £675
UK excluding London median daily rate £425 £433 £425
% change year-on-year -1.73% +1.76% +3.66%
Number of hourly rates quoted 617 825 1,028
Median hourly rate £25.00 £20.00 £20.00
Median hourly rate % change year-on-year +25.00% - -4.76%
10th Percentile £12.50 £12.44 £11.85
90th Percentile £53.15 £50.00 £47.50
Median hourly rate £23.00 £19.50 £20.00
% change year-on-year +17.95% -2.50% -2.44%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Advertising.

Daily rate trend for Advertising in the UK

Advertising
Daily Rate Histogram

Daily rate distribution for jobs citing Advertising over the 6 months to 17 January 2021.

Daily rate histogram for Advertising in the UK

Advertising
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Advertising.

Hourly rate trend for Advertising in the UK

Advertising
Hourly Rate Histogram

Hourly rate distribution of jobs citing Advertising over the 6 months to 17 January 2021.

Hourly rate histogram for Advertising in the UK

Advertising
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 17 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +32 176 £525 +16.67% 154
London +8 146 £538 +13.16% 62
Work from Home -121 68 £513 +28.13% 14
UK excluding London +92 35 £400 -5.88% 95
South East +81 10 £460 +2.22% 30
North of England +88 7 £400 -1.54% 29
Midlands +61 7 £400 +1.59% 13
Scotland +40 7 £475 +23.06%
North West +58 6 £425 +6.25% 15
East Midlands +46 5 £400 - 4
East of England +56 2 £300 -26.83% 6
West Midlands +50 2 £325 -17.46% 9
South West +89 1 - - 13
Wales +23 1 - - 4
North East - 1 £263 - 5

For the 6 months to 17 January 2021, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Advertising.

1 50 (24.04%) Agile Software Development
2 41 (19.71%) Finance
2 41 (19.71%) Marketing
3 34 (16.35%) Microsoft
4 33 (15.87%) AWS
5 32 (15.38%) JavaScript
6 30 (14.42%) SQL
7 26 (12.50%) Python
8 24 (11.54%) Stakeholder Management
9 23 (11.06%) HTML
10 22 (10.58%) Azure
10 22 (10.58%) DevOps
11 21 (10.10%) Data Warehouse
11 21 (10.10%) Serverless
12 19 (9.13%) CRM
12 19 (9.13%) Java
12 19 (9.13%) QA
13 18 (8.65%) Adobe
14 17 (8.17%) Fintech
15 16 (7.69%) SQL Server
16 15 (7.21%) ETL
16 15 (7.21%) AWS Lambda
17 14 (6.73%) .NET
17 14 (6.73%) C#
17 14 (6.73%) Linux
17 14 (6.73%) Android
18 13 (6.25%) Mercurial
18 13 (6.25%) Amazon Redshift
18 13 (6.25%) CSS
18 13 (6.25%) Migration

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (2.88%) JBoss
2 5 (2.40%) Confluence
2 5 (2.40%) SharePoint
2 5 (2.40%) WebLogic
3 3 (1.44%) Elasticsearch
3 3 (1.44%) IIS
4 2 (0.96%) Apache Airflow
4 2 (0.96%) Oracle Coherence
5 1 (0.48%) SAS
Applications
1 7 (3.37%) Microsoft Excel
1 7 (3.37%) Photoshop
2 6 (2.88%) Adobe Illustrator
3 5 (2.40%) Microsoft PowerPoint
4 4 (1.92%) Adobe XD
4 4 (1.92%) Microsoft Office
5 3 (1.44%) Figma
5 3 (1.44%) Sketch
6 2 (0.96%) MS Visio
7 1 (0.48%) Acrobat
7 1 (0.48%) Adobe After Effects
7 1 (0.48%) Adobe Creative Suite
7 1 (0.48%) Spreadsheet
Business Applications
1 13 (6.25%) Dynamics CRM
2 4 (1.92%) ION MarketView
3 3 (1.44%) Bloomberg TOMS
4 2 (0.96%) Dynamics NAV
4 2 (0.96%) Sage 200
5 1 (0.48%) FINCAD Analytics
5 1 (0.48%) Oracle EBS
5 1 (0.48%) Oracle ERP
5 1 (0.48%) SAP S/4HANA
5 1 (0.48%) Social Studio
Cloud Services
1 33 (15.87%) AWS
2 22 (10.58%) Azure
3 21 (10.10%) Serverless
4 15 (7.21%) AWS Lambda
5 13 (6.25%) Dynamics 365
6 10 (4.81%) Power Platform
7 7 (3.37%) Firebase
7 7 (3.37%) Logic Apps
7 7 (3.37%) PowerApps
8 5 (2.40%) Google Play
8 5 (2.40%) SaaS
9 4 (1.92%) AWS Step Functions
9 4 (1.92%) GCP
9 4 (1.92%) Office 365
10 3 (1.44%) AWS CloudFormation
11 2 (0.96%) Adobe Analytics
11 2 (0.96%) Amazon EC2
11 2 (0.96%) Amazon S3
11 2 (0.96%) Amazon SQS
11 2 (0.96%) Virtual Private Cloud
Communications & Networking
1 6 (2.88%) DNS
2 5 (2.40%) DHCP
2 5 (2.40%) HTTP
3 3 (1.44%) VoIP
4 2 (0.96%) LAN
4 2 (0.96%) WAN
5 1 (0.48%) BGP
5 1 (0.48%) DMVPN
5 1 (0.48%) EIGRP
5 1 (0.48%) Firewall
5 1 (0.48%) HTTPS
5 1 (0.48%) OSPF
5 1 (0.48%) SAN
5 1 (0.48%) SSL
5 1 (0.48%) TCP/IP
Database & Business Intelligence
1 21 (10.10%) Data Warehouse
2 16 (7.69%) SQL Server
3 13 (6.25%) Amazon Redshift
4 10 (4.81%) Amazon Athena
4 10 (4.81%) Data Lake
4 10 (4.81%) Redshift Spectrum
5 8 (3.85%) MySQL
6 7 (3.37%) Amazon DynamoDB
6 7 (3.37%) Relational Database
7 5 (2.40%) SQL Server Integration Services
7 5 (2.40%) SQL Server Reporting Services
8 4 (1.92%) Power BI
9 3 (1.44%) MongoDB
9 3 (1.44%) NoSQL
9 3 (1.44%) SQL Server 2019
10 2 (0.96%) Apache Cassandra
10 2 (0.96%) Data Mining
10 2 (0.96%) Oracle Database
11 1 (0.48%) BigQuery
11 1 (0.48%) RDBMS
Development Applications
1 13 (6.25%) Mercurial
2 11 (5.29%) JIRA
3 9 (4.33%) Bitbucket
4 5 (2.40%) Git (software)
4 5 (2.40%) Jenkins
5 4 (1.92%) Grunt
5 4 (1.92%) gulp
5 4 (1.92%) JUnit
5 4 (1.92%) Maven
5 4 (1.92%) Visual Studio
6 2 (0.96%) Babel
6 2 (0.96%) Mockito
6 2 (0.96%) Team Foundation Server
6 2 (0.96%) webpack
7 1 (0.48%) Atlassian Bamboo
7 1 (0.48%) Cypress.io
7 1 (0.48%) FitNesse
7 1 (0.48%) Selenium
7 1 (0.48%) Visual Studio Team System
7 1 (0.48%) Zephyr
General
1 41 (19.71%) Finance
1 41 (19.71%) Marketing
2 10 (4.81%) Retail
3 8 (3.85%) Banking
3 8 (3.85%) Pharmaceutical
4 7 (3.37%) Games
5 5 (2.40%) Back Office
5 5 (2.40%) Public Sector
6 4 (1.92%) Front Office
6 4 (1.92%) Investment Banking
6 4 (1.92%) Legal
7 3 (1.44%) Japanese Language
7 3 (1.44%) Spanish Language
8 2 (0.96%) Law
8 2 (0.96%) Manufacturing
8 2 (0.96%) Russian Language
8 2 (0.96%) Telecoms
9 1 (0.48%) Electronics
9 1 (0.48%) Multimedia
9 1 (0.48%) Publishing
Job Titles
1 62 (29.81%) Developer
2 18 (8.65%) Analyst
2 18 (8.65%) Consultant
3 14 (6.73%) Data Engineer
4 12 (5.77%) Business Analyst
4 12 (5.77%) Designer
5 11 (5.29%) AWS Engineer
5 11 (5.29%) Java Developer
6 10 (4.81%) Architect
7 9 (4.33%) DevOps Engineer
8 8 (3.85%) AWS DevOps
9 6 (2.88%) AWS Developer
9 6 (2.88%) DevOps Developer
9 6 (2.88%) Python Developer
10 5 (2.40%) Android Developer
10 5 (2.40%) Project Manager
10 5 (2.40%) Senior Developer
10 5 (2.40%) UX Designer
11 4 (1.92%) iOS Developer
11 4 (1.92%) Solutions Consultant
Libraries, Frameworks & Software Standards
1 23 (11.06%) HTML
2 14 (6.73%) .NET
3 13 (6.25%) CSS
4 11 (5.29%) REST
5 10 (4.81%) React
5 10 (4.81%) Spring
5 10 (4.81%) XML
6 9 (4.33%) HTML5
7 8 (3.85%) Redux
8 7 (3.37%) JMS
8 7 (3.37%) JSON
8 7 (3.37%) Node.js
8 7 (3.37%) Vue.js
9 6 (2.88%) GraphQL
9 6 (2.88%) Java EE
9 6 (2.88%) Middleware
10 5 (2.40%) Android SDK
10 5 (2.40%) jQuery
10 5 (2.40%) Kafka
10 5 (2.40%) Next.js
Miscellaneous
1 12 (5.77%) Analytical Skills
2 11 (5.29%) Greenfield Project
3 7 (3.37%) Fixed Income
4 6 (2.88%) Equities
4 6 (2.88%) User Experience
5 5 (2.40%) Digital Media
5 5 (2.40%) Social Media
6 4 (1.92%) W3C
7 3 (1.44%) Analytical Mindset
7 3 (1.44%) Derivative
7 3 (1.44%) Media Streaming
7 3 (1.44%) Replication
8 2 (0.96%) Clustering
8 2 (0.96%) Data Structures
8 2 (0.96%) Enterprise Software
8 2 (0.96%) Graphic Design
8 2 (0.96%) Management Information System
8 2 (0.96%) SWIFT
9 1 (0.48%) Algorithms
9 1 (0.48%) Mobile App
Operating Systems
1 14 (6.73%) Android
1 14 (6.73%) Linux
2 7 (3.37%) Apple iOS
3 6 (2.88%) Unix
3 6 (2.88%) Windows
4 3 (1.44%) CentOS
5 2 (0.96%) Windows Server
6 1 (0.48%) Mac OS X
6 1 (0.48%) Windows 10
Processes & Methodologies
1 50 (24.04%) Agile Software Development
2 24 (11.54%) Stakeholder Management
3 22 (10.58%) DevOps
4 19 (9.13%) CRM
5 17 (8.17%) Fintech
6 15 (7.21%) ETL
7 13 (6.25%) Migration
8 12 (5.77%) Business Intelligence
9 11 (5.29%) E-Commerce
9 11 (5.29%) Microservices
9 11 (5.29%) Project Management
10 10 (4.81%) Analytics
10 10 (4.81%) BDD
10 10 (4.81%) OO
11 9 (4.33%) Kimball Methodology
11 9 (4.33%) Mobile Development
11 9 (4.33%) Problem-Solving
11 9 (4.33%) Web Development
12 8 (3.85%) Digital Marketing
12 8 (3.85%) TDD
Programming Languages
1 32 (15.38%) JavaScript
2 30 (14.42%) SQL
3 26 (12.50%) Python
4 19 (9.13%) Java
5 14 (6.73%) C#
6 6 (2.88%) Ruby
6 6 (2.88%) Scala
7 5 (2.40%) Go
7 5 (2.40%) Java 8
7 5 (2.40%) Kotlin
7 5 (2.40%) Rust
8 4 (1.92%) Apple Swift
8 4 (1.92%) T-SQL
9 3 (1.44%) Bash Shell
9 3 (1.44%) PHP
9 3 (1.44%) PowerShell
9 3 (1.44%) VB
10 2 (0.96%) PL/SQL
10 2 (0.96%) R
11 1 (0.48%) VBA
Qualifications
1 11 (5.29%) Degree
2 9 (4.33%) AWS Certification
3 5 (2.40%) Cisco Certification
4 4 (1.92%) CCNA
5 2 (0.96%) CCNP
5 2 (0.96%) Computer Science Degree
5 2 (0.96%) SC Cleared
5 2 (0.96%) Security Cleared
5 2 (0.96%) TOGAF Certification
6 1 (0.48%) BPSS Clearance
6 1 (0.48%) ISEB
6 1 (0.48%) ISTQB
6 1 (0.48%) ISTQB Foundation Certification
6 1 (0.48%) Master's Degree
6 1 (0.48%) MBA
6 1 (0.48%) PhD
Quality Assurance & Compliance
1 19 (9.13%) QA
2 2 (0.96%) ISO 20022
2 2 (0.96%) PMO
3 1 (0.48%) COREP
3 1 (0.48%) GDPR
3 1 (0.48%) ISO/IEC 27001
3 1 (0.48%) NIST
3 1 (0.48%) PCI DSS
System Software
1 10 (4.81%) Docker
2 7 (3.37%) Active Directory
3 6 (2.88%) VMware Infrastructure
4 1 (0.48%) Hyper-V
Systems Management
1 8 (3.85%) Kubernetes
1 8 (3.85%) Terraform
2 5 (2.40%) Ansible
3 3 (1.44%) WSUS
4 2 (0.96%) Grafana
4 2 (0.96%) Nagios
5 1 (0.48%) NetBackup
5 1 (0.48%) SCCM
Vendors
1 34 (16.35%) Microsoft
2 18 (8.65%) Adobe
3 12 (5.77%) Google
4 8 (3.85%) Salesforce.com
5 7 (3.37%) Sybase
5 7 (3.37%) VMware
6 6 (2.88%) ION Trading
6 6 (2.88%) Oracle
7 5 (2.40%) Cisco
8 4 (1.92%) Facebook
8 4 (1.92%) Salesforce Marketing Cloud
8 4 (1.92%) YouTube
9 3 (1.44%) Bloomberg
9 3 (1.44%) Citrix
9 3 (1.44%) DoubleClick
9 3 (1.44%) MarketAxess
10 2 (0.96%) Sage
10 2 (0.96%) SAP
10 2 (0.96%) Zend
11 1 (0.48%) Twitter