Advertising Contract Job Trends

Advertising
UK

The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 22 October 2025, comparing them to the same period in the previous two years.

6 months to
22 Oct 2025
Same period 2024 Same period 2023
Rank 463 406 398
Rank change year-on-year -57 -8 +119
Contract jobs citing Advertising 101 155 242
As % of all contract jobs in the UK 0.30% 0.42% 0.51%
As % of the General category 0.48% 0.71% 0.86%
Number of daily rates quoted 58 83 163
10th Percentile £212 £203 £250
25th Percentile £278 £275 £314
Median daily rate (50th Percentile) £444 £375 £450
Median % change year-on-year +18.33% -16.67% -14.29%
75th Percentile £538 £488 £631
90th Percentile £579 £600 £700
UK excluding London median daily rate £540 £410 £450
% change year-on-year +31.71% -8.89% -
Number of hourly rates quoted 5 11 22
10th Percentile £21.20 £16.85 £14.33
25th Percentile £26.00 £31.94 £18.06
Median hourly rate £54.00 £42.50 £27.03
Median % change year-on-year +27.06% +57.26% -27.93%
75th Percentile - £56.25 £50.30
90th Percentile - £63.75 £64.38
UK excluding London median hourly rate £22.00 £42.50 £14.03
% change year-on-year -48.24% +202.92% -73.15%

All General Skills
UK

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring common skills.

Contract vacancies with a requirement for common skills 21,089 21,888 28,176
As % of all contract IT jobs advertised in the UK 62.97% 58.73% 59.28%
Number of daily rates quoted 13,149 12,915 18,977
10th Percentile £275 £285 £300
25th Percentile £400 £410 £425
Median daily rate (50th Percentile) £500 £525 £550
Median % change year-on-year -4.76% -4.55% -
75th Percentile £625 £646 £664
90th Percentile £738 £760 £756
UK excluding London median daily rate £475 £480 £500
% change year-on-year -1.04% -4.00% -
Number of hourly rates quoted 1,274 873 1,080
10th Percentile £13.58 £15.00 £14.18
25th Percentile £16.17 £17.00 £16.47
Median hourly rate £24.34 £31.00 £27.50
Median % change year-on-year -21.48% +12.73% +10.00%
75th Percentile £43.75 £58.49 £57.33
90th Percentile £67.00 £70.25 £70.50
UK excluding London median hourly rate £21.00 £29.00 £26.00
% change year-on-year -27.59% +11.54% +21.24%

Advertising
Job Vacancy Trend

Historical trend showing the proportion of contract IT job postings citing Advertising relative to all contract IT jobs advertised.

Advertising job vacancy trend in the UK

Advertising
Daily Rate Trend

Contractor daily rate distribution trend for jobs in the UK citing Advertising.

Contractor daily rate distribution trend for jobs in the UK citing Advertising

Advertising
Daily Rate Histogram

Daily rate distribution for jobs citing Advertising over the 6 months to 22 October 2025.

Daily rate histogram for Advertising in the UK

Advertising
Hourly Rate Trend

Contractor hourly rate distribution trend for jobs in the UK citing Advertising.

Contractor hourly rate distribution trend for jobs in the UK citing Advertising

Advertising
Hourly Rate Histogram

Hourly rate distribution of jobs citing Advertising over the 6 months to 22 October 2025.

Hourly rate histogram for Advertising in the UK

Advertising
Top 8 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 22 October 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -45 98 £444 +18.33% 523
London -22 77 £365 +2.82% 281
Work from Home +7 28 £335 -10.67% 280
UK excluding London -33 15 £540 +31.71% 349
South East +6 10 £375 -6.25% 197
South West +15 3 £630 - 37
West Midlands -21 2 £555 +15.63% 16
Midlands -29 2 £555 +15.63% 22

Advertising
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 8 (7.92%) Apache Airflow
2 2 (1.98%) CMS
2 2 (1.98%) Confluence
3 1 (0.99%) Adobe Experience Manager
3 1 (0.99%) SAS
3 1 (0.99%) SharePoint
Applications
1 4 (3.96%) Adobe After Effects
1 4 (3.96%) Photoshop
2 3 (2.97%) Adobe Illustrator
3 2 (1.98%) Adobe Creative Suite
3 2 (1.98%) Final Cut Pro
3 2 (1.98%) Microsoft Excel
4 1 (0.99%) Adobe Premiere
4 1 (0.99%) InDesign
4 1 (0.99%) Microsoft Office
4 1 (0.99%) Microsoft PowerPoint
4 1 (0.99%) Sketch
4 1 (0.99%) Trello
Business Applications
1 2 (1.98%) Shopify
2 1 (0.99%) Oracle FAH
2 1 (0.99%) Oracle General Ledger
2 1 (0.99%) Oracle Subledger Accounting
2 1 (0.99%) Payment Gateway
Cloud Services
1 9 (8.91%) GCP
2 8 (7.92%) dbt
2 8 (7.92%) Vertex AI
3 4 (3.96%) Azure
4 3 (2.97%) Adobe Creative Cloud
4 3 (2.97%) Figma
4 3 (2.97%) SaaS
5 2 (1.98%) Asana
5 2 (1.98%) AWS
5 2 (1.98%) BigCommerce
5 2 (1.98%) Facebook Ads
5 2 (1.98%) Google Ads
5 2 (1.98%) Google Analytics
5 2 (1.98%) Microsoft 365
5 2 (1.98%) OCI
6 1 (0.99%) AWS Lambda
6 1 (0.99%) Google Tag Manager
6 1 (0.99%) MailChimp
6 1 (0.99%) Microsoft Purview
6 1 (0.99%) OneDrive
Communications & Networking
1 6 (5.94%) WebEx
2 2 (1.98%) BGP
2 2 (1.98%) Firewall
2 2 (1.98%) IPsec
2 2 (1.98%) Network Security
2 2 (1.98%) OSPF
2 2 (1.98%) SSL
2 2 (1.98%) TCP/IP
2 2 (1.98%) VLAN
2 2 (1.98%) VPN
3 1 (0.99%) Ethernet
3 1 (0.99%) HTTP
Database & Business Intelligence
1 9 (8.91%) Data Warehouse
2 8 (7.92%) BigQuery
3 4 (3.96%) Tableau
4 3 (2.97%) SQL Server
5 2 (1.98%) Metadata
6 1 (0.99%) Amazon QuickSight
6 1 (0.99%) Amazon Redshift
6 1 (0.99%) Azure SQL Data Warehouse
6 1 (0.99%) Azure SQL Database
6 1 (0.99%) Big Data
6 1 (0.99%) Data Mining
6 1 (0.99%) DynamoDB
6 1 (0.99%) Metadata Repository
6 1 (0.99%) Oracle Database
6 1 (0.99%) SAS Enterprise Guide
6 1 (0.99%) SQL Server Integration Services
Development Applications
1 8 (7.92%) MLflow
2 4 (3.96%) JIRA
3 2 (1.98%) Git
4 1 (0.99%) Babel
4 1 (0.99%) Bitbucket
4 1 (0.99%) Jenkins
4 1 (0.99%) Visual Studio
4 1 (0.99%) webpack
General
1 49 (48.51%) Marketing
2 36 (35.64%) Social Skills
3 17 (16.83%) Finance
4 11 (10.89%) Analytical Skills
4 11 (10.89%) Legal
5 9 (8.91%) Organisational Skills
6 8 (7.92%) Presentation Skills
6 8 (7.92%) Retail
7 5 (4.95%) Publishing
8 4 (3.96%) Automotive
8 4 (3.96%) French Language
8 4 (3.96%) Italian Language
8 4 (3.96%) Spanish Language
9 3 (2.97%) Banking
9 3 (2.97%) Games
9 3 (2.97%) Inclusion and Diversity
9 3 (2.97%) Public Sector
10 2 (1.98%) Influencing Skills
11 1 (0.99%) Documentation Skills
11 1 (0.99%) Public Speaking
Job Titles
1 12 (11.88%) Product Manager
2 10 (9.90%) Senior
3 9 (8.91%) Analyst
3 9 (8.91%) Marketing Manager
4 6 (5.94%) Technical Writer
5 5 (4.95%) Business Analyst
5 5 (4.95%) Designer
5 5 (4.95%) Developer
6 4 (3.96%) Consultant
7 3 (2.97%) Account Manager
7 3 (2.97%) Data Analyst
7 3 (2.97%) Project Manager
7 3 (2.97%) Senior Producer
8 2 (1.98%) Content Designer
8 2 (1.98%) Data Engineer
8 2 (1.98%) Email Marketing Manager
8 2 (1.98%) Lead
8 2 (1.98%) Product Marketing Manager
8 2 (1.98%) Senior Analyst
8 2 (1.98%) Senior Business Analyst
Libraries, Frameworks & Software Standards
1 2 (1.98%) Oracle Fusion
1 2 (1.98%) React
1 2 (1.98%) VML
2 1 (0.99%) .NET
2 1 (0.99%) ATL
2 1 (0.99%) CSS
2 1 (0.99%) Elastic Stack
2 1 (0.99%) FIX Protocol
2 1 (0.99%) Jest
2 1 (0.99%) Redux
2 1 (0.99%) REST
Miscellaneous
1 12 (11.88%) Digital Media
2 9 (8.91%) Marketing Technology
2 9 (8.91%) Social Media
3 8 (7.92%) Cloud Native
4 5 (4.95%) Motion Graphics
5 4 (3.96%) Data Protection Act
5 4 (3.96%) Wiki
6 3 (2.97%) Animation
6 3 (2.97%) Hedge funds
7 1 (0.99%) Analytical Mindset
7 1 (0.99%) Driving Licence
7 1 (0.99%) Fixed Income
7 1 (0.99%) Foreign Exchange (FX)
7 1 (0.99%) iPad
7 1 (0.99%) Legacy Systems
7 1 (0.99%) Mixed Reality
7 1 (0.99%) Mobile App
7 1 (0.99%) Onboarding
7 1 (0.99%) Self-Motivation
7 1 (0.99%) Team-Oriented Environment
Operating Systems
1 3 (2.97%) Windows
2 2 (1.98%) Apple iOS
2 2 (1.98%) Linux
3 1 (0.99%) Android
3 1 (0.99%) Mac OS
3 1 (0.99%) OpenVMS
3 1 (0.99%) Windows 10
3 1 (0.99%) Windows Server
Processes & Methodologies
1 24 (23.76%) Stakeholder Management
2 20 (19.80%) Analytics
3 17 (16.83%) Problem-Solving
4 15 (14.85%) Agile
4 15 (14.85%) AI
4 15 (14.85%) Project Management
4 15 (14.85%) Roadmaps
5 11 (10.89%) Business Intelligence
5 11 (10.89%) CRM
5 11 (10.89%) Data Science
6 10 (9.90%) Ad Operations
6 10 (9.90%) Product Management
6 10 (9.90%) Product Roadmap
7 9 (8.91%) Digital Marketing
7 9 (8.91%) E-Commerce
7 9 (8.91%) Machine Learning
7 9 (8.91%) Marketing Strategy
7 9 (8.91%) Product Marketing
7 9 (8.91%) Product Vision
7 9 (8.91%) User Stories
Programming Languages
1 8 (7.92%) SQL
2 4 (3.96%) Python
3 2 (1.98%) C#
3 2 (1.98%) JavaScript
3 2 (1.98%) PowerShell
3 2 (1.98%) T-SQL
4 1 (0.99%) BrightScript
4 1 (0.99%) Java
4 1 (0.99%) MATLAB
4 1 (0.99%) R
4 1 (0.99%) TypeScript
4 1 (0.99%) VB
4 1 (0.99%) VB.NET
4 1 (0.99%) VB6
Qualifications
1 7 (6.93%) Degree
1 7 (6.93%) Security Cleared
2 6 (5.94%) SC Cleared
3 2 (1.98%) BPSS Clearance
3 2 (1.98%) DBS Check
3 2 (1.98%) Master's Degree
3 2 (1.98%) Microsoft Certification
4 1 (0.99%) CIPD
4 1 (0.99%) MCSA
4 1 (0.99%) MCSE
4 1 (0.99%) OCA
4 1 (0.99%) Oracle Certification
4 1 (0.99%) SnowPro
4 1 (0.99%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 3 (2.97%) SLA
2 2 (1.98%) GDPR
2 2 (1.98%) QA
3 1 (0.99%) Accessibility
3 1 (0.99%) Data Quality
3 1 (0.99%) PMO
System Software
1 1 (0.99%) Active Directory
Systems Management
1 8 (7.92%) Kubeflow
2 2 (1.98%) FortiGate
3 1 (0.99%) Ansible
3 1 (0.99%) Terraform
Vendors
1 12 (11.88%) Salesforce
2 10 (9.90%) Google
3 9 (8.91%) Adobe
4 6 (5.94%) Microsoft
5 5 (4.95%) Facebook
5 5 (4.95%) Oracle
6 2 (1.98%) Alteryx
6 2 (1.98%) Atlassian
6 2 (1.98%) Fortinet
6 2 (1.98%) HP
6 2 (1.98%) SAP
6 2 (1.98%) ServiceNow
6 2 (1.98%) Sitecore
6 2 (1.98%) YouTube
7 1 (0.99%) Apple
7 1 (0.99%) Marketo
7 1 (0.99%) SolarWinds
7 1 (0.99%) TikTok
7 1 (0.99%) Veeam
7 1 (0.99%) VMware