The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 3 months to 27 April 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK
3 months to
27 Apr 2017
Same period 2016 Same period 2015
Rank 228 275 279
Rank change year-on-year +47 +4  
Contract jobs citing Advertising 476 462 426
As % of all contract IT jobs advertised in the UK 1.02% 0.83% 0.76%
As % of the General category 2.66% 2.20% 1.98%
Number of daily rates quoted 361 362 300
Median daily rate £413 £400 £400
Median daily rate % change year-on-year +3.12% -  
90% offered a daily rate of more than £226 £210 £249
10% offered a daily rate of more than £550 £550 £575
UK excluding London median daily rate £375 £350 £350
% change year-on-year +7.14% -  
Number of hourly rates quoted 15 10 9
Median hourly rate £15.98 £16.50 £24.23
Median hourly rate % change year-on-year -3.15% -31.90%  
90% offered a hourly rate of more than £15.00 £8.95 £10.00
10% offered a hourly rate of more than £28.35 £25.90 £27.85
UK excluding London median hourly rate £15.00 £16.00 £11.00
% change year-on-year -6.25% +45.45%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

General Skills
UK
Contract job vacancies with a requirement for common skills 17869 20977 21561
As % of all contract IT job vacancies advertised in the UK 38.46% 37.53% 38.66%
Number of daily rates quoted 11679 13826 13296
Median daily rate £475 £450 £430
Median daily rate % change year-on-year +5.55% +4.65%  
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £643 £625 £600
UK excluding London median daily rate £420 £400 £400
% change year-on-year +5.00% -  
Number of hourly rates quoted 442 474 531
Median hourly rate £25.00 £26.25 £22.35
Median hourly rate % change year-on-year -4.76% +17.44%  
90% offered a hourly rate of more than £12.50 £12.00 £10.61
10% offered a hourly rate of more than £50.00 £47.50 £43.49
UK excluding London median hourly rate £30.00 £28.00 £24.00
% change year-on-year +7.14% +16.66%  

Advertising
Job Vacancy Trend

The job posting trend of jobs advertised citing Advertising as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Advertising in the UK

Advertising
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising.

Contractor daily rate trend for Advertising in the UK

Advertising
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Advertising over the 3 months to 27 April 2017.

Contractor daily rate histogram for Advertising in the UK

Advertising
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising.

Contractor hourly rate trend for Advertising in the UK

Advertising
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Advertising over the 3 months to 27 April 2017.

Contractor hourly rate histogram for Advertising in the UK

Advertising
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 3 months to 27 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +41 468 £413 +3.12% 434
London +55 288 £425 -5.55% 152
City of London +6 72 £438 -2.77% 35
South East +14 62 £345 +6.15% 78
West Midlands +40 34 £389 +16.04% 25
South West +11 20 £363 +11.53% 33
East of England -11 19 £320 -14.66% 31
Surrey +4 18 £383 +13.33% 5
North West +21 16 £400 - 47
Hampshire +9 15 £305 +1.66% 17
Berkshire +13 13 £506 +47.27% 25
East Midlands -5 11 £475 +35.71% 27
Yorkshire +14 10 £415 +10.66% 26
Manchester +10 8 £325 -10.34% 29
Hammersmith +8 8 £404 +0.93% 2
Bromley +7 8 £625 +31.57%
Birmingham +6 8 £370 -19.94% 9
Hertfordshire -3 8 £413 +11.48% 16
West Yorkshire +22 7 £415 +7.09% 15
Coventry +15 7 £469 - 1
North East +13 7 £419 +19.64% 10
East Sussex +10 7 £253 -3.80% 4
Reading +21 6 £394 +55.94% 10
Leeds +20 6 £470 +25.33% 15
Wiltshire +2 6 £150 -47.82% 5
Tyne and Wear +19 5 £454 +34.44% 7
Newcastle upon Tyne +15 5 £454 +34.44% 4
Wales +9 5 £400 +18.51% 3
Southampton +7 5 £350 +133.33%
Bedfordshire +4 5 £318 -6.27%

For the 6 months to 27 April 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Advertising.

1 441 (41.33%) Microsoft
2 206 (19.31%) .NET
3 194 (18.18%) Finance
4 186 (17.43%) Agile Software Development
5 175 (16.40%) SQL
6 168 (15.75%) C#
7 165 (15.46%) JavaScript
7 165 (15.46%) SQL Server
8 128 (12.00%) HTML
9 120 (11.25%) Marketing
10 119 (11.15%) CSS
11 118 (11.06%) SharePoint
12 115 (10.78%) Stakeholder Management
13 112 (10.50%) CRM
14 103 (9.65%) Business Intelligence
15 101 (9.47%) MVC
16 96 (9.00%) Dynamics CRM
17 93 (8.72%) Migration
18 80 (7.50%) SQL Server Reporting Services
19 77 (7.22%) ASP.NET
20 76 (7.12%) Windows
21 74 (6.94%) Analytical Skills
22 72 (6.75%) AngularJS
23 70 (6.56%) ERP
24 69 (6.47%) SQL Server Integration Services
25 67 (6.28%) Retail
26 65 (6.09%) Project Management
27 64 (6.00%) Microsoft Azure
28 60 (5.62%) Microsoft Office
29 59 (5.53%) jQuery

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 118 (11.06%) SharePoint
2 43 (4.03%) SharePoint 2013
3 30 (2.81%) CMS
4 16 (1.50%) SharePoint 2010
5 12 (1.12%) Skype for Business
6 11 (1.03%) MS Exchange
6 11 (1.03%) Sitecore CMS
7 10 (0.94%) Adobe Experience Manager
7 10 (0.94%) SAS
8 7 (0.66%) Confluence
8 7 (0.66%) IIS
8 7 (0.66%) Oracle SOA Suite
8 7 (0.66%) WebLogic
9 6 (0.56%) Apache
9 6 (0.56%) BizTalk Server
9 6 (0.56%) Tomcat
10 4 (0.37%) Apache Spark
10 4 (0.37%) EPiServer
10 4 (0.37%) Umbraco
11 3 (0.28%) Elasticsearch
Applications
1 60 (5.62%) Microsoft Office
2 48 (4.50%) Microsoft Excel
3 23 (2.16%) Microsoft PowerPoint
4 19 (1.78%) Microsoft Project
5 11 (1.03%) MS Visio
5 11 (1.03%) Photoshop
6 8 (0.75%) Adobe Creative Suite
7 7 (0.66%) Adobe Illustrator
8 6 (0.56%) InDesign
8 6 (0.56%) Spreadsheet
9 3 (0.28%) CINEMA 4D
9 3 (0.28%) OmniGraffle
9 3 (0.28%) ZBrush
10 2 (0.19%) 3ds Max
10 2 (0.19%) Adobe After Effects
10 2 (0.19%) Autodesk Flame
10 2 (0.19%) Maya
10 2 (0.19%) NUKE
10 2 (0.19%) Windchill
11 1 (0.094%) Acrobat
Business Applications
1 96 (9.00%) Dynamics CRM
2 28 (2.62%) Dynamics AX
3 23 (2.16%) Unit4 Business World
4 22 (2.06%) SAP Business One
5 20 (1.87%) NetSuite
6 17 (1.59%) Dynamics NAV
6 17 (1.59%) Sage 200
7 11 (1.03%) Sage 50
7 11 (1.03%) Sage X3
8 4 (0.37%) JDE OneWorld
8 4 (0.37%) Maximo
8 4 (0.37%) OpenText VIM for SAP
8 4 (0.37%) SAP CO
8 4 (0.37%) SAP FI
8 4 (0.37%) SAP FI/CO
9 3 (0.28%) Magento
9 3 (0.28%) Sage 1000
10 2 (0.19%) Oracle ERP
10 2 (0.19%) SAP Business ByDesign
10 2 (0.19%) SAP R/3
Cloud Services
1 64 (6.00%) Microsoft Azure
2 57 (5.34%) Office 365
3 31 (2.91%) Amazon AWS
4 22 (2.06%) IaaS
5 15 (1.41%) PaaS
6 14 (1.31%) SaaS
7 12 (1.12%) Azure Active Directory
7 12 (1.12%) Cloud Computing
8 9 (0.84%) Dynamics 365
9 8 (0.75%) Google Analytics
10 6 (0.56%) Adobe Analytics
10 6 (0.56%) Adobe Creative Cloud
11 4 (0.37%) GitHub
12 3 (0.28%) OneDrive
12 3 (0.28%) Virtual Private Cloud
13 2 (0.19%) AdWords
14 1 (0.094%) AdSense
14 1 (0.094%) AWS CloudFormation
14 1 (0.094%) Google Cloud Platform
14 1 (0.094%) Google Play
Communications & Networking
1 17 (1.59%) Internet
2 12 (1.12%) LAN
2 12 (1.12%) Skype
3 11 (1.03%) Intranet
3 11 (1.03%) WAN
4 10 (0.94%) TCP/IP
5 9 (0.84%) Firewall
5 9 (0.84%) HTTP
5 9 (0.84%) VPN
6 6 (0.56%) Ethernet
6 6 (0.56%) Wireshark
7 5 (0.47%) DNS
7 5 (0.47%) Network Security
7 5 (0.47%) VoIP
8 4 (0.37%) IPv4
8 4 (0.37%) IPv6
8 4 (0.37%) OSPF
8 4 (0.37%) SSL
8 4 (0.37%) Wireless
9 3 (0.28%) FTP
Database & Business Intelligence
1 165 (15.46%) SQL Server
2 80 (7.50%) SQL Server Reporting Services
3 69 (6.47%) SQL Server Integration Services
4 53 (4.97%) SQL Server Analysis Services
5 35 (3.28%) Data Warehouse
6 23 (2.16%) SQL Server 2012
7 21 (1.97%) MySQL
8 20 (1.87%) SQL Server 2014
9 17 (1.59%) Power BI
10 16 (1.50%) Crystal Reports
11 14 (1.31%) Big Data
11 14 (1.31%) NoSQL
11 14 (1.31%) QlikView
11 14 (1.31%) SQL Server 2008
12 12 (1.12%) Data Mining
12 12 (1.12%) OLAP
13 11 (1.03%) MongoDB
13 11 (1.03%) Relational Database
14 10 (0.94%) BusinessObjects
15 8 (0.75%) SQL Server 2016
Development Applications
1 23 (2.16%) Visual Studio
2 15 (1.41%) Team Foundation Server
3 14 (1.31%) JIRA
4 13 (1.22%) Git (software)
5 12 (1.12%) Jenkins
5 12 (1.12%) Selenium
6 11 (1.03%) Cucumber
7 7 (0.66%) Octopus Deploy
7 7 (0.66%) TeamCity
8 6 (0.56%) JUnit
9 5 (0.47%) Ant
9 5 (0.47%) ERwin
9 5 (0.47%) Maven
9 5 (0.47%) Mockito
9 5 (0.47%) SpecFlow
9 5 (0.47%) Subversion
9 5 (0.47%) WebDriver
9 5 (0.47%) Xcode
10 4 (0.37%) NUnit
11 3 (0.28%) Visual Studio Team System
General
1 194 (18.18%) Finance
2 120 (11.25%) Marketing
3 67 (6.28%) Retail
4 48 (4.50%) Telecoms
5 36 (3.37%) Banking
6 32 (3.00%) Manufacturing
7 25 (2.34%) Games
8 17 (1.59%) Front Office
9 16 (1.50%) Retail Banking
10 12 (1.12%) Legal
11 11 (1.03%) Publishing
12 10 (0.94%) Automotive
13 6 (0.56%) Investment Banking
14 5 (0.47%) Electronics
14 5 (0.47%) French Language
15 3 (0.28%) Back Office
15 3 (0.28%) General Ledger
15 3 (0.28%) German Language
15 3 (0.28%) Law
15 3 (0.28%) Multimedia
Job Titles
1 348 (32.61%) Developer
2 148 (13.87%) Analyst
3 91 (8.53%) Consultant
4 77 (7.22%) .NET Developer
5 74 (6.94%) Business Analyst
6 73 (6.84%) Project Manager
7 60 (5.62%) Architect
8 48 (4.50%) Microsoft Developer
9 42 (3.94%) CRM Developer
9 42 (3.94%) Dynamics CRM Developer
10 37 (3.47%) SharePoint Developer
11 29 (2.72%) Administrator
11 29 (2.72%) Business Intelligence Developer
11 29 (2.72%) Front End Developer (Client-Side Developer)
12 24 (2.25%) Senior Developer
13 23 (2.16%) SQL Developer
14 21 (1.97%) Azure Architect
15 20 (1.87%) C# Developer
15 20 (1.87%) Full Stack Developer
15 20 (1.87%) Support Analyst
Libraries, Frameworks & Software Standards
1 206 (19.31%) .NET
2 128 (12.00%) HTML
3 119 (11.15%) CSS
4 77 (7.22%) ASP.NET
5 72 (6.75%) AngularJS
6 59 (5.53%) jQuery
7 42 (3.94%) ASP.NET MVC
8 41 (3.84%) XML
9 37 (3.47%) HTML5
10 29 (2.72%) COM
11 26 (2.44%) CSS3
12 24 (2.25%) Ajax
13 22 (2.06%) .NET Framework
13 22 (2.06%) React
14 21 (1.97%) ASP.NET MVC 5
14 21 (1.97%) LINQ
14 21 (1.97%) Node.js
14 21 (1.97%) Web Services
15 20 (1.87%) REST
16 18 (1.69%) WPF
Miscellaneous
1 74 (6.94%) Analytical Skills
2 47 (4.40%) Greenfield Project
3 29 (2.72%) User Experience
4 22 (2.06%) Social Media
5 14 (1.31%) Algorithms
6 12 (1.12%) Mobile App
7 10 (0.94%) Data Structures
8 9 (0.84%) FMCG
9 8 (0.75%) Computer Science
10 7 (0.66%) Fintech
11 6 (0.56%) Blog
12 5 (0.47%) Animation
12 5 (0.47%) Clustering
12 5 (0.47%) Digital Media
13 4 (0.37%) Motion Graphics
14 3 (0.28%) Augmented Reality
14 3 (0.28%) Data Centre
14 3 (0.28%) Enterprise Software
14 3 (0.28%) iSeries
14 3 (0.28%) Virtual Team
Operating Systems
1 76 (7.12%) Windows
2 36 (3.37%) Linux
3 23 (2.16%) Windows Server
4 17 (1.59%) Windows 10
5 16 (1.50%) Unix
5 16 (1.50%) Windows 7
6 12 (1.12%) Android
7 10 (0.94%) Windows Server 2008
8 9 (0.84%) Apple iOS
8 9 (0.84%) Windows Server 2012
9 7 (0.66%) Mac OS X
10 6 (0.56%) Red Hat Enterprise Linux
11 5 (0.47%) Windows 8
12 4 (0.37%) Windows Server 2003
13 3 (0.28%) Windows XP
14 2 (0.19%) Mac OS
14 2 (0.19%) Windows Vista
14 2 (0.19%) zOS
15 1 (0.094%) Data ONTAP
15 1 (0.094%) Windows Mobile
Processes & Methodologies
1 186 (17.43%) Agile Software Development
2 115 (10.78%) Stakeholder Management
3 112 (10.50%) CRM
4 103 (9.65%) Business Intelligence
5 101 (9.47%) MVC
6 93 (8.72%) Migration
7 70 (6.56%) ERP
8 65 (6.09%) Project Management
9 53 (4.97%) Scrum
10 49 (4.59%) TDD
11 48 (4.50%) Web Development
12 42 (3.94%) Business Analysis
13 41 (3.84%) PRINCE2
14 38 (3.56%) Analytics
14 38 (3.56%) User Acceptance Testing
15 37 (3.47%) ETL
16 36 (3.37%) Data Migration
17 32 (3.00%) Front End Development
18 31 (2.91%) BDD
19 30 (2.81%) Waterfall
Programming Languages
1 175 (16.40%) SQL
2 168 (15.75%) C#
3 165 (15.46%) JavaScript
4 51 (4.78%) T-SQL
5 45 (4.22%) Java
6 26 (2.44%) PowerShell
7 22 (2.06%) VB.NET
8 18 (1.69%) PHP
9 13 (1.22%) C
10 12 (1.12%) Python
11 10 (0.94%) C++
12 8 (0.75%) Scala
12 8 (0.75%) XPath
13 7 (0.66%) R
14 6 (0.56%) Objective-C
14 6 (0.56%) Perl
15 5 (0.47%) Data Analysis Expressions (DAX)
16 4 (0.37%) PL/SQL
17 3 (0.28%) Apple Swift
17 3 (0.28%) Ruby
Qualifications
1 46 (4.31%) Degree
2 10 (0.94%) PMP
3 7 (0.66%) PMI Certification
4 6 (0.56%) PRINCE2 Certification
4 6 (0.56%) SC Cleared
4 6 (0.56%) Security Cleared
5 5 (0.47%) CISSP
5 5 (0.47%) OCPJP
6 4 (0.37%) CCNA
6 4 (0.37%) CCNP
6 4 (0.37%) Cisco Certification
6 4 (0.37%) GIAC
6 4 (0.37%) ISTQB
6 4 (0.37%) ITIL Certification
6 4 (0.37%) Microsoft Certification
7 2 (0.19%) ISEB
7 2 (0.19%) MCSE
8 1 (0.094%) MCSA
8 1 (0.094%) MCSD
8 1 (0.094%) PhD
Quality Assurance & Compliance
1 29 (2.72%) PMO
2 12 (1.12%) MiFID
3 11 (1.03%) QA
3 11 (1.03%) SLA
4 6 (0.56%) Data Quality
5 2 (0.19%) Disclosure Scotland
5 2 (0.19%) Dodd-Frank
6 1 (0.094%) Actionable Recommendations
6 1 (0.094%) EMIR
6 1 (0.094%) FATCA
6 1 (0.094%) PCI DSS
6 1 (0.094%) PMBOK
6 1 (0.094%) Sarbanes-Oxley
6 1 (0.094%) Solvency II
System Software
1 58 (5.44%) Active Directory
2 7 (0.66%) Virtual Machines
3 6 (0.56%) Docker
3 6 (0.56%) Hyper-V
3 6 (0.56%) VMware Infrastructure
3 6 (0.56%) vSphere
4 2 (0.19%) Microsoft App-V
4 2 (0.19%) StorNext
4 2 (0.19%) Time Sharing Option
4 2 (0.19%) XenApp
4 2 (0.19%) Xsan
5 1 (0.094%) HDFS
5 1 (0.094%) NFS
5 1 (0.094%) Virtual Desktop
5 1 (0.094%) VMware ESX
Systems Management
1 24 (2.25%) SCCM
2 7 (0.66%) Puppet
3 6 (0.56%) Microsoft Intune
4 5 (0.47%) Nagios
4 5 (0.47%) Opscode Chef
5 3 (0.28%) Ansible
5 3 (0.28%) Backup Exec
6 2 (0.19%) Marathon
6 2 (0.19%) Mesos
6 2 (0.19%) MOM
6 2 (0.19%) NetBackup
6 2 (0.19%) Red Hat Satellite
6 2 (0.19%) SCOM
6 2 (0.19%) Sysprep
6 2 (0.19%) Terraform
6 2 (0.19%) WSUS
7 1 (0.094%) Dollar Universe
7 1 (0.094%) EnCase
7 1 (0.094%) HP Quality Center
7 1 (0.094%) Kubernetes
Vendors
1 441 (41.33%) Microsoft
2 41 (3.84%) SAP
3 35 (3.28%) Oracle
4 34 (3.19%) Sage
5 24 (2.25%) Adobe
6 23 (2.16%) VMware
7 19 (1.78%) Google
8 18 (1.69%) Sitecore
9 12 (1.12%) Epicor
9 12 (1.12%) Tableau
10 11 (1.03%) Salesforce.com
11 10 (0.94%) Cisco
11 10 (0.94%) IBM
11 10 (0.94%) Netezza
12 9 (0.84%) ServiceNow
13 8 (0.75%) Citrix
13 8 (0.75%) Rackspace
14 7 (0.66%) Apple
15 6 (0.56%) CheckPoint
15 6 (0.56%) Red Hat
Hampshire
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Belfast, County Antrim
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London
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Essex
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Dorset
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London
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Leeds
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Northamptonshire
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Berkshire
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Liverpool, Merseyside
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London
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West London
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London
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Edinburgh
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London
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London
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