Period
to 11 April 2021

The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 11 April 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK
6 months to
11 Apr 2021
Same period 2020 Same period 2019
Rank 429 419 380
Rank change year-on-year -10 -39 -66
Contract jobs citing Advertising 208 293 633
As % of all contract jobs advertised in the UK 0.40% 0.49% 0.66%
As % of the General category 0.97% 1.31% 1.65%
Number of daily rates quoted 151 218 400
10th Percentile £256 £180 £213
25th Percentile £375 £350 £336
Median daily rate (50th Percentile) £460 £464 £463
Median % change year-on-year -0.81% +0.27% +3.93%
75th Percentile £578 £575 £550
90th Percentile £650 £638 £638
UK excluding London median daily rate £400 £405 £425
% change year-on-year -1.30% -4.65% +6.25%
Number of hourly rates quoted 9 4 8
10th Percentile £16.34 £23.89 £13.19
25th Percentile £21.62 £33.11 £14.81
Median hourly rate £34.88 £38.48 £31.75
Median % change year-on-year -9.34% +21.18% +18.58%
75th Percentile £54.50 £38.75 £46.20
90th Percentile £67.20 " £61.50
UK excluding London median hourly rate £11.70 £18.50 £42.50
% change year-on-year -36.76% -56.47% +129.73%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 21,469 22,291 38,465
As % of all contract IT jobs advertised in the UK 40.84% 37.37% 39.85%
Number of daily rates quoted 14,571 14,709 25,746
10th Percentile £305 £269 £300
25th Percentile £400 £386 £385
Median daily rate (50th Percentile) £500 £480 £483
Median % change year-on-year +4.17% -0.62% +1.68%
75th Percentile £600 £600 £588
90th Percentile £700 £688 £675
UK excluding London median daily rate £430 £445 £438
% change year-on-year -3.37% +1.71% +3.55%
Number of hourly rates quoted 775 708 943
10th Percentile £12.25 £12.44 £11.81
25th Percentile £15.04 £15.73 £14.78
Median hourly rate £24.00 £21.41 £21.00
Median % change year-on-year +12.10% +1.95% -
75th Percentile £44.50 £43.75 £41.19
90th Percentile £54.30 £52.50 £49.65
UK excluding London median hourly rate £21.50 £20.03 £20.24
% change year-on-year +7.37% -1.04% +4.87%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Advertising.

Daily rate trend for Advertising in the UK

Advertising
Daily Rate Histogram

Daily rate distribution for jobs citing Advertising over the 6 months to 11 April 2021.

Daily rate histogram for Advertising in the UK

Advertising
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Advertising.

Hourly rate trend for Advertising in the UK

Advertising
Hourly Rate Histogram

Hourly rate distribution of jobs citing Advertising over the 6 months to 11 April 2021.

Hourly rate histogram for Advertising in the UK

Advertising
Top 14 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 11 April 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -18 159 £500 +5.26% 203
London -26 130 £525 +5.00% 75
Work from Home -191 69 £455 -17.27% 29
UK excluding London +31 42 £400 -1.30% 147
Scotland +4 15 £295 -23.58% 11
South East +45 9 £460 +11.52% 26
North of England +51 8 £439 -15.63% 55
North West +20 6 £488 -7.14% 20
South West +60 3 - - 9
East of England +40 3 £475 +15.85% 13
Wales +12 3 - - 6
North East - 2 £263 - 22
East Midlands +26 1 £250 -37.50% 7
Midlands +19 1 £250 -28.57% 25

For the 6 months to 11 April 2021, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Advertising.

1 51 (24.52%) Agile Software Development
2 47 (22.60%) Marketing
3 45 (21.63%) Finance
4 39 (18.75%) JavaScript
5 31 (14.90%) AWS
6 28 (13.46%) Microsoft
7 27 (12.98%) Azure
7 27 (12.98%) DevOps
8 24 (11.54%) Serverless
9 23 (11.06%) SQL
9 23 (11.06%) HTML
10 22 (10.58%) Python
11 20 (9.62%) E-Commerce
11 20 (9.62%) Stakeholder Management
11 20 (9.62%) Terraform
12 19 (9.13%) AWS Lambda
12 19 (9.13%) QA
13 18 (8.65%) Android
13 18 (8.65%) Social Media
13 18 (8.65%) Analytics
14 17 (8.17%) Redux
15 15 (7.21%) Project Management
15 15 (7.21%) Java
15 15 (7.21%) Windows
15 15 (7.21%) Ruby
16 14 (6.73%) Degree
16 14 (6.73%) Legal
16 14 (6.73%) C#
16 14 (6.73%) .NET
16 14 (6.73%) GraphQL

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (3.37%) SharePoint
2 3 (1.44%) Confluence
2 3 (1.44%) Elasticsearch
3 2 (0.96%) Apache Airflow
3 2 (0.96%) JBoss
3 2 (0.96%) Oracle Coherence
3 2 (0.96%) WebLogic
3 2 (0.96%) WordPress
4 1 (0.48%) CMS
4 1 (0.48%) SAS
Applications
1 8 (3.85%) Microsoft Excel
1 8 (3.85%) Microsoft Office
2 5 (2.40%) Adobe Illustrator
2 5 (2.40%) Microsoft PowerPoint
2 5 (2.40%) Photoshop
3 2 (0.96%) Adobe After Effects
3 2 (0.96%) Adobe XD
3 2 (0.96%) Figma
3 2 (0.96%) Sketch
4 1 (0.48%) Acrobat
4 1 (0.48%) Adobe Creative Suite
4 1 (0.48%) InDesign
4 1 (0.48%) Microsoft Project
4 1 (0.48%) MS Visio
4 1 (0.48%) Spreadsheet
4 1 (0.48%) Stata
Business Applications
1 6 (2.88%) Dynamics CRM
2 1 (0.48%) FINCAD Analytics
2 1 (0.48%) ION MarketView
2 1 (0.48%) Maximo
2 1 (0.48%) Oracle EBS
2 1 (0.48%) Oracle ERP
2 1 (0.48%) Social Studio
Cloud Services
1 31 (14.90%) AWS
2 27 (12.98%) Azure
3 24 (11.54%) Serverless
4 19 (9.13%) AWS Lambda
5 8 (3.85%) Power Platform
6 7 (3.37%) Dynamics 365
6 7 (3.37%) Logic Apps
7 6 (2.88%) PowerApps
8 5 (2.40%) GCP
9 4 (1.92%) Adobe Analytics
9 4 (1.92%) Microsoft 365
10 3 (1.44%) Amazon Cognito
10 3 (1.44%) AWS Step Functions
10 3 (1.44%) Google Play
10 3 (1.44%) SaaS
10 3 (1.44%) Salesforce Service Cloud
11 2 (0.96%) Amazon EKS
11 2 (0.96%) Firebase
11 2 (0.96%) npm
11 2 (0.96%) Power Automate
Communications & Networking
1 5 (2.40%) Internet
1 5 (2.40%) Network Security
2 3 (1.44%) BGP
2 3 (1.44%) Broadband
2 3 (1.44%) DWDM
2 3 (1.44%) MPLS
2 3 (1.44%) OSPF
2 3 (1.44%) VXLAN
2 3 (1.44%) WAN
3 2 (0.96%) Firewall
3 2 (0.96%) HTTP
3 2 (0.96%) VPN
4 1 (0.48%) BIG-IP
4 1 (0.48%) DNS
4 1 (0.48%) HTTPS
4 1 (0.48%) LAN
4 1 (0.48%) SAN
4 1 (0.48%) SMS
4 1 (0.48%) SSL
4 1 (0.48%) Wireless
Database & Business Intelligence
1 13 (6.25%) Data Warehouse
2 10 (4.81%) SQL Server
3 8 (3.85%) MySQL
4 6 (2.88%) Tableau
5 5 (2.40%) Amazon Athena
5 5 (2.40%) Amazon Redshift
5 5 (2.40%) Data Lake
5 5 (2.40%) Redshift Spectrum
6 4 (1.92%) Power BI
6 4 (1.92%) SQL Server Integration Services
6 4 (1.92%) SQL Server Reporting Services
7 3 (1.44%) Amazon DynamoDB
8 2 (0.96%) MongoDB
8 2 (0.96%) Oracle Database
8 2 (0.96%) Relational Database
9 1 (0.48%) Apache Cassandra
9 1 (0.48%) Apache Hive
9 1 (0.48%) BigQuery
9 1 (0.48%) NoSQL
9 1 (0.48%) PowerPivot
Development Applications
1 7 (3.37%) Jenkins
1 7 (3.37%) Mercurial
2 6 (2.88%) Git (software)
3 5 (2.40%) Bitbucket
3 5 (2.40%) JIRA
4 4 (1.92%) JMeter
4 4 (1.92%) Visual Studio
5 3 (1.44%) Cypress.io
5 3 (1.44%) Gatling
5 3 (1.44%) JUnit
5 3 (1.44%) Maven
5 3 (1.44%) Team Foundation Server
5 3 (1.44%) webpack
6 2 (0.96%) Babel
6 2 (0.96%) Grunt
6 2 (0.96%) gulp
6 2 (0.96%) Visual Studio Team System
7 1 (0.48%) Appium
7 1 (0.48%) GitLab
7 1 (0.48%) Zephyr
General
1 47 (22.60%) Marketing
2 45 (21.63%) Finance
3 14 (6.73%) Legal
4 8 (3.85%) Public Sector
4 8 (3.85%) Retail
5 7 (3.37%) Games
6 6 (2.88%) Banking
7 5 (2.40%) Back Office
8 4 (1.92%) Brand Awareness
9 3 (1.44%) Japanese Language
9 3 (1.44%) Manufacturing
9 3 (1.44%) Publishing
9 3 (1.44%) Spanish Language
10 2 (0.96%) Local Government
10 2 (0.96%) Russian Language
11 1 (0.48%) Billing
11 1 (0.48%) Electronics
11 1 (0.48%) Front Office
11 1 (0.48%) Multimedia
11 1 (0.48%) Telecoms
Job Titles
1 47 (22.60%) Developer
2 26 (12.50%) Analyst
3 16 (7.69%) Business Analyst
4 12 (5.77%) Project Manager
5 11 (5.29%) Designer
5 11 (5.29%) DevOps Engineer
6 10 (4.81%) Consultant
7 9 (4.33%) Data Engineer
7 9 (4.33%) Software Engineer
8 8 (3.85%) Architect
9 7 (3.37%) AWS Engineer
9 7 (3.37%) Data Analyst
10 6 (2.88%) Java Developer
10 6 (2.88%) Marketing Specialist
11 5 (2.40%) AWS DevOps
11 5 (2.40%) Azure Engineer
11 5 (2.40%) Marketing Manager
11 5 (2.40%) Scala Engineer
11 5 (2.40%) Scala Software Engineer
11 5 (2.40%) Software Developer
Libraries, Frameworks & Software Standards
1 23 (11.06%) HTML
2 17 (8.17%) Redux
3 14 (6.73%) .NET
3 14 (6.73%) GraphQL
4 13 (6.25%) CSS
5 12 (5.77%) Android SDK
5 12 (5.77%) Next.js
5 12 (5.77%) Ruby on Rails
6 9 (4.33%) Kafka
6 9 (4.33%) React
7 8 (3.85%) REST
7 8 (3.85%) XML
8 7 (3.37%) ASP.NET
8 7 (3.37%) HTML5
8 7 (3.37%) Node.js
8 7 (3.37%) Vue.js
9 6 (2.88%) Spring
10 5 (2.40%) ASP.NET Web API
10 5 (2.40%) JSON
11 4 (1.92%) WCF
Miscellaneous
1 18 (8.65%) Social Media
2 10 (4.81%) Analytical Skills
3 7 (3.37%) User Experience
4 6 (2.88%) Greenfield Project
5 5 (2.40%) Digital Media
5 5 (2.40%) Mobile App
6 3 (1.44%) Graphic Design
6 3 (1.44%) Media Streaming
7 2 (0.96%) Blog
7 2 (0.96%) Data Centre
7 2 (0.96%) Data Structures
7 2 (0.96%) Equities
7 2 (0.96%) Fixed Income
7 2 (0.96%) Management Information System
7 2 (0.96%) Photography
7 2 (0.96%) Self-Motivation
7 2 (0.96%) W3C
8 1 (0.48%) Cyber Kill Chain
8 1 (0.48%) Driving Licence
8 1 (0.48%) Marketing Technology
Operating Systems
1 18 (8.65%) Android
2 15 (7.21%) Windows
3 10 (4.81%) Linux
4 7 (3.37%) Windows 10
5 5 (2.40%) Apple iOS
6 2 (0.96%) CentOS
6 2 (0.96%) Unix
6 2 (0.96%) Windows Server
7 1 (0.48%) Mac OS X
7 1 (0.48%) Red Hat Enterprise Linux
7 1 (0.48%) Windows Server 2016
7 1 (0.48%) Windows Server 2019
Processes & Methodologies
1 51 (24.52%) Agile Software Development
2 27 (12.98%) DevOps
3 20 (9.62%) E-Commerce
3 20 (9.62%) Stakeholder Management
4 18 (8.65%) Analytics
5 15 (7.21%) Project Management
6 13 (6.25%) Software Engineering
7 12 (5.77%) Digital Marketing
7 12 (5.77%) Fintech
7 12 (5.77%) Migration
7 12 (5.77%) Problem-Solving
8 11 (5.29%) CRM
8 11 (5.29%) Test Automation
9 10 (4.81%) Business Intelligence
9 10 (4.81%) ETL
9 10 (4.81%) Scrum
10 9 (4.33%) Asset Management
10 9 (4.33%) Data Modelling
11 8 (3.85%) B2C
11 8 (3.85%) OO
Programming Languages
1 39 (18.75%) JavaScript
2 23 (11.06%) SQL
3 22 (10.58%) Python
4 15 (7.21%) Java
4 15 (7.21%) Ruby
5 14 (6.73%) C#
6 12 (5.77%) Go
6 12 (5.77%) Rust
6 12 (5.77%) Scala
7 4 (1.92%) Java 8
8 3 (1.44%) ES6
8 3 (1.44%) Kotlin
8 3 (1.44%) PL/SQL
8 3 (1.44%) TypeScript
9 2 (0.96%) Apple Swift
9 2 (0.96%) Bash Shell
9 2 (0.96%) C
9 2 (0.96%) PowerShell
9 2 (0.96%) R
9 2 (0.96%) VB
Qualifications
1 14 (6.73%) Degree
2 6 (2.88%) Security Cleared
3 5 (2.40%) DV Cleared
4 4 (1.92%) AWS Certification
4 4 (1.92%) CCNP
4 4 (1.92%) Cisco Certification
4 4 (1.92%) SC Cleared
5 3 (1.44%) JNCIP
6 2 (0.96%) CISM
6 2 (0.96%) CISSP
7 1 (0.48%) ACCA
7 1 (0.48%) CIMA
7 1 (0.48%) DBS Check
7 1 (0.48%) ISEB
7 1 (0.48%) ISTQB
7 1 (0.48%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 19 (9.13%) QA
2 8 (3.85%) GDPR
3 3 (1.44%) NIST
4 2 (0.96%) Data Quality
4 2 (0.96%) FedRAMP
4 2 (0.96%) HIPAA
4 2 (0.96%) ISO/IEC 27001
5 1 (0.48%) Cabinet Office Statement of Practice
5 1 (0.48%) PCI DSS
5 1 (0.48%) SLA
System Software
1 7 (3.37%) Active Directory
1 7 (3.37%) Docker
2 3 (1.44%) VMware Infrastructure
3 1 (0.48%) Hyper-V
Systems Management
1 20 (9.62%) Terraform
2 9 (4.33%) Kubernetes
3 7 (3.37%) Ansible
4 3 (1.44%) SCCM
5 2 (0.96%) HP ALM
5 2 (0.96%) Packer
6 1 (0.48%) Grafana
6 1 (0.48%) Nagios
6 1 (0.48%) NetBackup
Vendors
1 28 (13.46%) Microsoft
2 13 (6.25%) Adobe
3 11 (5.29%) Salesforce.com
4 9 (4.33%) Google
5 8 (3.85%) Oracle
6 6 (2.88%) DoubleClick
7 5 (2.40%) Cisco
7 5 (2.40%) Facebook
7 5 (2.40%) VMware
8 4 (1.92%) Salesforce Marketing Cloud
8 4 (1.92%) SAP
9 3 (1.44%) Arista
9 3 (1.44%) Juniper
9 3 (1.44%) Nokia
10 2 (0.96%) Charles River
10 2 (0.96%) HP
10 2 (0.96%) Sybase
10 2 (0.96%) YouTube
10 2 (0.96%) Zuora
11 1 (0.48%) IBM