Period
to

The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 4 July 2022 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK
6 months to
4 Jul 2022
Same period 2021 Same period 2020
Rank 528 518 420
Rank change year-on-year -10 -98 -46
Contract jobs citing Advertising 335 236 177
As % of all contract jobs advertised in the UK 0.37% 0.36% 0.43%
As % of the General category 0.65% 0.67% 0.83%
Number of daily rates quoted 243 155 128
10th Percentile £300 £192 £175
25th Percentile £400 £325 £313
Median daily rate (50th Percentile) £513 £425 £450
Median % change year-on-year +20.59% -5.56% -5.26%
75th Percentile £606 £538 £575
90th Percentile £688 £615 £663
UK excluding London median daily rate £500 £344 £338
% change year-on-year +45.45% +1.85% -20.59%
Number of hourly rates quoted 15 16 4
10th Percentile £30.55 £20.81 £22.49
25th Percentile £35.13 £27.05 £32.61
Median hourly rate £39.50 £36.50 £38.48
Median % change year-on-year +8.22% -5.13% +28.25%
75th Percentile £48.75 £56.81 £38.75
90th Percentile £58.95 £69.00 -
UK excluding London median hourly rate £18.00 £54.50 £16.50
% change year-on-year -66.97% +230.30% -61.18%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 51,313 35,124 21,362
As % of all contract IT jobs advertised in the UK 57.29% 52.93% 51.71%
Number of daily rates quoted 35,682 23,526 13,967
10th Percentile £325 £300 £263
25th Percentile £438 £400 £381
Median daily rate (50th Percentile) £550 £500 £475
Median % change year-on-year +10.00% +5.26% -
75th Percentile £650 £600 £588
90th Percentile £750 £700 £688
UK excluding London median daily rate £488 £445 £438
% change year-on-year +9.55% +1.71% +2.94%
Number of hourly rates quoted 1,407 1,241 832
10th Percentile £12.77 £12.00 £12.31
25th Percentile £15.25 £14.00 £14.99
Median hourly rate £24.05 £21.00 £20.00
Median % change year-on-year +14.52% +5.00% +2.56%
75th Percentile £47.50 £43.00 £40.12
90th Percentile £60.68 £56.50 £53.68
UK excluding London median hourly rate £20.00 £18.50 £19.09
% change year-on-year +8.11% -3.09% +4.95%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Advertising.

Daily rate trend for Advertising in the UK

Advertising
Daily Rate Histogram

Daily rate distribution for jobs citing Advertising over the 6 months to 4 July 2022.

Daily rate histogram for Advertising in the UK

Advertising
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Advertising.

Hourly rate trend for Advertising in the UK

Advertising
Hourly Rate Histogram

Hourly rate distribution of jobs citing Advertising over the 6 months to 4 July 2022.

Hourly rate histogram for Advertising in the UK

Advertising
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 4 July 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +8 300 £500 +14.94% 179
London -21 215 £500 +11.86% 89
Work from Home -29 162 £500 +17.65% 71
UK excluding London -41 62 £500 +45.45% 108
Midlands -21 17 £538 +39.61% 24
South East -26 17 £600 +70.21% 20
West Midlands -25 14 £560 - 17
North of England -39 14 £300 -23.08% 26
North West -23 12 £300 -16.08% 12
South West -12 5 £350 +3.70% 12
Scotland -21 4 - - 8
East of England -19 3 £600 +26.32% 5
Wales -14 2 £450 +44.00% 11
North East -8 1 - - 6
Yorkshire -24 1 - - 8

For the 6 months to 4 July 2022, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Advertising.

1 88 (26.27%) Finance
2 85 (25.37%) Marketing
3 67 (20.00%) Agile
4 58 (17.31%) Azure
5 52 (15.52%) Social Skills
6 51 (15.22%) Microsoft
7 47 (14.03%) SQL
8 43 (12.84%) Analytics
8 43 (12.84%) Problem-Solving
9 40 (11.94%) Analytical Skills
10 39 (11.64%) Degree
11 38 (11.34%) Project Management
12 37 (11.04%) Windows
13 36 (10.75%) Social Media
13 36 (10.75%) DevOps
14 28 (8.36%) JavaScript
15 27 (8.06%) SQL Server
15 27 (8.06%) Python
16 26 (7.76%) Google
17 25 (7.46%) Digital Marketing
18 24 (7.16%) JIRA
19 23 (6.87%) Microsoft 365
19 23 (6.87%) Active Directory
19 23 (6.87%) Java
20 22 (6.57%) B2B
20 22 (6.57%) SaaS
21 21 (6.27%) ITIL
21 21 (6.27%) Stakeholder Management
21 21 (6.27%) CI/CD
22 20 (5.97%) Scrum

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (3.28%) Confluence
1 11 (3.28%) MS Exchange
2 6 (1.79%) CMS
3 4 (1.19%) SAS
3 4 (1.19%) SharePoint
4 3 (0.90%) Apache Airflow
4 3 (0.90%) Drupal
4 3 (0.90%) Exchange Server 2013
4 3 (0.90%) JBoss
4 3 (0.90%) WebLogic
5 1 (0.30%) Adobe Experience Manager
5 1 (0.30%) Apache
5 1 (0.30%) Apache Spark
5 1 (0.30%) Tomcat
5 1 (0.30%) WebSphere
5 1 (0.30%) WebSphere Application Server
5 1 (0.30%) WebSphere Process Server
5 1 (0.30%) WordPress
Applications
1 17 (5.07%) Microsoft Excel
2 14 (4.18%) Microsoft Office
3 11 (3.28%) Microsoft PowerPoint
4 5 (1.49%) MS Visio
4 5 (1.49%) SPSS
5 3 (0.90%) Adobe Illustrator
5 3 (0.90%) Microsoft Project
5 3 (0.90%) Photoshop
5 3 (0.90%) Spreadsheet
6 2 (0.60%) Adobe After Effects
6 2 (0.60%) Stata
7 1 (0.30%) Adobe Creative Suite
7 1 (0.30%) Adobe Premiere
7 1 (0.30%) InDesign
7 1 (0.30%) Sketch
Business Applications
1 2 (0.60%) Oracle Payables
1 2 (0.60%) Oracle Receivables
1 2 (0.60%) SAP S/4HANA
2 1 (0.30%) Adobe Campaign
2 1 (0.30%) BusinessWorks
2 1 (0.30%) Eikon
2 1 (0.30%) Oracle Cash Management
2 1 (0.30%) Oracle ERP
2 1 (0.30%) Oracle Financials
2 1 (0.30%) Oracle General Ledger
2 1 (0.30%) Sprinklr
2 1 (0.30%) Workfront
Cloud Services
1 58 (17.31%) Azure
2 23 (6.87%) Microsoft 365
3 22 (6.57%) SaaS
4 17 (5.07%) Power Platform
5 13 (3.88%) AWS
6 12 (3.58%) Azure Active Directory
6 12 (3.58%) Azure DevOps
7 6 (1.79%) Google Analytics
8 5 (1.49%) GCP
9 4 (1.19%) AWS Lambda
9 4 (1.19%) Facebook Ads
9 4 (1.19%) Figma
9 4 (1.19%) OpenShift
9 4 (1.19%) Serverless
9 4 (1.19%) Smartsheet
10 3 (0.90%) Azure AKS
10 3 (0.90%) Azure Data Factory
11 2 (0.60%) Azure Service Bus
11 2 (0.60%) Google Ads
11 2 (0.60%) SuccessFactors
Communications & Networking
1 10 (2.99%) DNS
2 6 (1.79%) DHCP
2 6 (1.79%) HTTP
3 5 (1.49%) Internet
4 4 (1.19%) SAN
4 4 (1.19%) TCP/IP
4 4 (1.19%) VPN
5 3 (0.90%) Firewall
5 3 (0.90%) Intranet
6 2 (0.60%) Broadband
6 2 (0.60%) Network Security
7 1 (0.30%) FTP
7 1 (0.30%) IPv4
7 1 (0.30%) LAN
7 1 (0.30%) VoIP
7 1 (0.30%) WAN
7 1 (0.30%) Wi-Fi
7 1 (0.30%) Wireless
Database & Business Intelligence
1 27 (8.06%) SQL Server
2 17 (5.07%) Power BI
3 9 (2.69%) SQL Server Integration Services
4 8 (2.39%) Tableau
5 6 (1.79%) Data Warehouse
5 6 (1.79%) Relational Database
5 6 (1.79%) SQL Server Reporting Services
6 5 (1.49%) MySQL
7 4 (1.19%) Couchbase
8 3 (0.90%) Azure SQL Database
8 3 (0.90%) NoSQL
8 3 (0.90%) PostgreSQL
8 3 (0.90%) RDBMS
9 2 (0.60%) Big Data
9 2 (0.60%) Data Lake
9 2 (0.60%) Data Mining
9 2 (0.60%) DynamoDB
9 2 (0.60%) Microsoft Analysis Services
9 2 (0.60%) SQL Server Analysis Services
9 2 (0.60%) Tick Data
Development Applications
1 24 (7.16%) JIRA
2 10 (2.99%) Git (software)
3 6 (1.79%) Bitbucket
3 6 (1.79%) Team Foundation Server
3 6 (1.79%) TeamCity
4 5 (1.49%) Jenkins
5 3 (0.90%) Cucumber
5 3 (0.90%) Selenium
6 2 (0.60%) IBM UrbanCode
6 2 (0.60%) Visual Studio
7 1 (0.30%) ClearCase
7 1 (0.30%) ClearQuest
7 1 (0.30%) Cypress.io
7 1 (0.30%) GitLab
7 1 (0.30%) JUnit
7 1 (0.30%) Robolectric
7 1 (0.30%) SonarQube
7 1 (0.30%) WebDriver
General
1 88 (26.27%) Finance
2 85 (25.37%) Marketing
3 52 (15.52%) Social Skills
4 40 (11.94%) Analytical Skills
5 16 (4.78%) Retail
6 14 (4.18%) Banking
7 13 (3.88%) Influencing Skills
8 10 (2.99%) Inclusion and Diversity
9 9 (2.69%) Public Sector
10 6 (1.79%) Documentation Skills
10 6 (1.79%) Front Office
10 6 (1.79%) Legal
11 5 (1.49%) Billing
11 5 (1.49%) Brand Awareness
11 5 (1.49%) Investment Banking
11 5 (1.49%) Presentation Skills
11 5 (1.49%) Publishing
12 4 (1.19%) Telecoms
13 3 (0.90%) Back Office
13 3 (0.90%) Law
Job Titles
1 61 (18.21%) Analyst
2 51 (15.22%) Developer
3 30 (8.96%) Business Analyst
4 26 (7.76%) Project Manager
5 14 (4.18%) Consultant
5 14 (4.18%) Marketing Manager
6 11 (3.28%) Designer
7 10 (2.99%) Data Analyst
8 9 (2.69%) Architect
8 9 (2.69%) Data Scientist
8 9 (2.69%) Java Developer
8 9 (2.69%) UI Developer
9 8 (2.39%) 3rd Line Engineer
9 8 (2.39%) Programme Manager
10 7 (2.09%) SQL Developer
10 7 (2.09%) Support Engineer
11 6 (1.79%) IT Manager
11 6 (1.79%) IT Project Manager
11 6 (1.79%) Technical Analyst
11 6 (1.79%) Technical Business Analyst
Libraries, Frameworks & Software Standards
1 15 (4.48%) .NET
1 15 (4.48%) React
2 13 (3.88%) HTML
2 13 (3.88%) Node.js
3 11 (3.28%) CSS
4 10 (2.99%) Spring
5 9 (2.69%) RESTful
6 7 (2.09%) XML
7 6 (1.79%) HTML5
7 6 (1.79%) REST
8 5 (1.49%) GraphQL
8 5 (1.49%) Twitter Bootstrap
9 4 (1.19%) Middleware
9 4 (1.19%) WCF
9 4 (1.19%) WinForms
9 4 (1.19%) WPF
10 3 (0.90%) Java EE
10 3 (0.90%) JMS
10 3 (0.90%) Kafka
10 3 (0.90%) Sass
Miscellaneous
1 36 (10.75%) Social Media
2 16 (4.78%) User Experience
3 9 (2.69%) Digital Media
3 9 (2.69%) Self-Motivation
4 7 (2.09%) Algorithms
5 6 (1.79%) Marketing Technology
6 5 (1.49%) Virtual Team
7 4 (1.19%) Animation
7 4 (1.19%) Derivative
7 4 (1.19%) Equity Derivative
7 4 (1.19%) Foreign Exchange (FX)
7 4 (1.19%) Management Information System
7 4 (1.19%) Photography
8 3 (0.90%) Greenfield Project
8 3 (0.90%) Media Streaming
8 3 (0.90%) Mobile App
8 3 (0.90%) Taxonomies
9 2 (0.60%) Analytical Mindset
9 2 (0.60%) Data Centre
9 2 (0.60%) Private Cloud
Operating Systems
1 37 (11.04%) Windows
2 19 (5.67%) Linux
3 15 (4.48%) Windows Server
4 8 (2.39%) Android
5 6 (1.79%) Apple iOS
5 6 (1.79%) Windows 10
6 4 (1.19%) Unix
7 3 (0.90%) Red Hat Enterprise Linux
8 2 (0.60%) Windows Server 2012
8 2 (0.60%) Windows Server 2016
9 1 (0.30%) Windows 7
Processes & Methodologies
1 67 (20.00%) Agile
2 43 (12.84%) Analytics
2 43 (12.84%) Problem-Solving
3 38 (11.34%) Project Management
4 36 (10.75%) DevOps
5 25 (7.46%) Digital Marketing
6 22 (6.57%) B2B
7 21 (6.27%) CI/CD
7 21 (6.27%) ITIL
7 21 (6.27%) Stakeholder Management
8 20 (5.97%) Scrum
9 19 (5.67%) Business Intelligence
9 19 (5.67%) Microservices
10 17 (5.07%) Full Stack Development
11 16 (4.78%) Migration
12 15 (4.48%) Matrix Organization
13 14 (4.18%) Data Science
13 14 (4.18%) SDLC
14 12 (3.58%) Software Delivery
14 12 (3.58%) Workshop Facilitation
Programming Languages
1 47 (14.03%) SQL
2 28 (8.36%) JavaScript
3 27 (8.06%) Python
4 23 (6.87%) Java
5 13 (3.88%) C#
6 9 (2.69%) TypeScript
7 8 (2.39%) PowerShell
7 8 (2.39%) T-SQL
8 7 (2.09%) Bash
8 7 (2.09%) R
8 7 (2.09%) Ruby
9 5 (1.49%) Perl
10 4 (1.19%) Go
10 4 (1.19%) MATLAB
10 4 (1.19%) PHP
10 4 (1.19%) Shell Script
11 3 (0.90%) C++
11 3 (0.90%) Scala
12 2 (0.60%) Data Analysis Expressions (DAX)
13 1 (0.30%) Kotlin
Qualifications
1 39 (11.64%) Degree
2 18 (5.37%) Security Cleared
3 17 (5.07%) SC Cleared
4 10 (2.99%) DV Cleared
5 4 (1.19%) PMP
6 3 (0.90%) Computer Science Degree
6 3 (0.90%) PMI Certification
6 3 (0.90%) PRINCE2 Certification
7 2 (0.60%) Master's Degree
8 1 (0.30%) APMP
8 1 (0.30%) BPSS Clearance
8 1 (0.30%) CISSP
8 1 (0.30%) ISEB
8 1 (0.30%) ISTQB
8 1 (0.30%) ITIL Certification
8 1 (0.30%) MBA
Quality Assurance & Compliance
1 6 (1.79%) PMO
1 6 (1.79%) QA
2 5 (1.49%) Data Quality
2 5 (1.49%) GDPR
3 3 (0.90%) Accessibility
3 3 (0.90%) Sarbanes-Oxley
4 2 (0.60%) GRC
4 2 (0.60%) ISO/IEC 27001
5 1 (0.30%) SLA
System Software
1 23 (6.87%) Active Directory
2 19 (5.67%) Docker
3 10 (2.99%) Hyper-V
4 8 (2.39%) VMware Infrastructure
5 3 (0.90%) VMware ESXi
6 2 (0.60%) Virtual Machines
7 1 (0.30%) KVM
7 1 (0.30%) Virtual Desktop
7 1 (0.30%) XenApp
7 1 (0.30%) XenDesktop
Systems Management
1 14 (4.18%) Kubernetes
2 8 (2.39%) Ansible
2 8 (2.39%) Terraform
3 6 (1.79%) SCCM
4 5 (1.49%) Active Directory Federation Services
4 5 (1.49%) Microsoft Intune
5 4 (1.19%) Puppet
6 2 (0.60%) Kibana
6 2 (0.60%) Panaseer
6 2 (0.60%) vCenter Server
7 1 (0.30%) EMC NetWorker
7 1 (0.30%) Grafana
7 1 (0.30%) HP Quality Center
7 1 (0.30%) logstash
7 1 (0.30%) Opscode Chef
7 1 (0.30%) ThinApp
7 1 (0.30%) Tivoli
7 1 (0.30%) Tivoli Monitoring
7 1 (0.30%) ZABBIX
Vendors
1 51 (15.22%) Microsoft
2 26 (7.76%) Google
3 15 (4.48%) Salesforce.com
4 13 (3.88%) Adobe
4 13 (3.88%) ServiceNow
5 12 (3.58%) Oracle
6 11 (3.28%) SAP
7 9 (2.69%) VMware
8 8 (2.39%) Facebook
9 7 (2.09%) Marketo
10 6 (1.79%) Databricks
11 4 (1.19%) DevExpress
11 4 (1.19%) Palo Alto
12 3 (0.90%) Sybase
12 3 (0.90%) Twitter
13 2 (0.60%) Alteryx
13 2 (0.60%) Cisco
13 2 (0.60%) Citrix
13 2 (0.60%) HP
13 2 (0.60%) NetApp