Period
to 31 October 2020

The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 31 October 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK
6 months to
31 Oct 2020
Same period 2019 Same period 2018
Rank 355 367 294
Rank change year-on-year +12 -73 +22
Contract jobs citing Advertising 179 552 931
As % of all contract jobs advertised in the UK 0.55% 0.65% 0.90%
As % of the General category 1.32% 1.69% 2.23%
Number of daily rates quoted 191 448 651
Median daily rate £490 £450 £425
Median daily rate % change year-on-year +8.83% +5.94% -
10th Percentile £313 £224 £213
90th Percentile £700 £638 £600
UK excluding London median daily rate £400 £425 £400
% change year-on-year -5.88% +6.25% +6.67%
Number of hourly rates quoted 3 11 9
Median hourly rate £16.50 £21.50 £25.00
Median hourly rate % change year-on-year -23.26% -14.00% +35.14%
10th Percentile £12.51 £7.00 £15.30
90th Percentile £33.39 £38.85 £154.30
UK excluding London median hourly rate £14.10 - £16.50

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 13,590 32,608 41,667
As % of all contract IT jobs advertised in the UK 41.59% 38.53% 40.26%
Number of daily rates quoted 8,695 20,886 27,050
Median daily rate £500 £475 £475
Median daily rate % change year-on-year +5.26% - +5.56%
10th Percentile £285 £288 £294
90th Percentile £700 £675 £675
UK excluding London median daily rate £427 £438 £425
% change year-on-year -2.40% +2.94% +5.59%
Number of hourly rates quoted 497 988 1,143
Median hourly rate £27.99 £22.00 £21.50
Median hourly rate % change year-on-year +27.23% +2.33% -3.37%
10th Percentile £12.76 £12.40 £11.85
90th Percentile £50.63 £50.00 £48.75
Median hourly rate £22.50 £21.42 £20.17
% change year-on-year +5.07% +6.17% -9.35%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Advertising.

Daily rate trend for Advertising in the UK

Advertising
Daily Rate Histogram

Daily rate distribution for jobs citing Advertising over the 6 months to 31 October 2020.

Daily rate histogram for Advertising in the UK

Advertising
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Advertising.

Hourly rate trend for Advertising in the UK

Advertising
Hourly Rate Histogram

Hourly rate distribution of jobs citing Advertising over the 6 months to 31 October 2020.

Hourly rate histogram for Advertising in the UK

Advertising
Top 13 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 31 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +9 157 £500 +8.11% 110
London +7 131 £500 - 42
Work from Home -70 47 £500 +0.50% 18
UK excluding London +123 27 £400 -5.88% 77
South East +113 8 £400 -11.11% 19
Midlands +82 5 £400 - 15
North of England +80 5 £400 -5.88% 15
North West +64 5 £400 -5.88% 12
Scotland +60 4 £475 +31.03% 5
Wales +40 3 £175 -60.45% 3
East Midlands - 3 £400 - 8
East of England +75 2 £300 -27.71% 11
West Midlands +60 2 £325 -20.00% 7

For the 6 months to 31 October 2020, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Advertising.

1 36 (20.11%) Microsoft
1 36 (20.11%) Agile Software Development
2 31 (17.32%) Finance
3 29 (16.20%) Marketing
4 25 (13.97%) AWS
5 24 (13.41%) Stakeholder Management
5 24 (13.41%) SQL
6 23 (12.85%) JavaScript
6 23 (12.85%) DevOps
7 22 (12.29%) CRM
8 18 (10.06%) Python
8 18 (10.06%) Azure
9 17 (9.50%) HTML
10 16 (8.94%) Java
10 16 (8.94%) SQL Server
10 16 (8.94%) Analytical Skills
11 15 (8.38%) Data Warehouse
12 14 (7.82%) Dynamics CRM
12 14 (7.82%) Dynamics 365
13 13 (7.26%) QA
13 13 (7.26%) Migration
13 13 (7.26%) Adobe
14 12 (6.70%) ERP
14 12 (6.70%) .NET
14 12 (6.70%) Project Management
14 12 (6.70%) Amazon Redshift
14 12 (6.70%) Serverless
14 12 (6.70%) Power Platform
15 11 (6.15%) Fintech
15 11 (6.15%) BDD

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (3.35%) JBoss
2 5 (2.79%) SharePoint
2 5 (2.79%) WebLogic
3 3 (1.68%) IIS
4 2 (1.12%) Confluence
Applications
1 5 (2.79%) Photoshop
2 4 (2.23%) Microsoft Excel
3 3 (1.68%) Adobe XD
4 2 (1.12%) Adobe Creative Suite
4 2 (1.12%) Adobe Illustrator
4 2 (1.12%) Microsoft Office
4 2 (1.12%) MS Visio
5 1 (0.56%) Microsoft PowerPoint
5 1 (0.56%) Microsoft Project
5 1 (0.56%) Sketch
5 1 (0.56%) Spreadsheet
Business Applications
1 14 (7.82%) Dynamics CRM
2 4 (2.23%) ION MarketView
3 3 (1.68%) Bloomberg TOMS
3 3 (1.68%) Dynamics NAV
4 2 (1.12%) Infor M3
4 2 (1.12%) Sage 200
5 1 (0.56%) Infor SunSystems
5 1 (0.56%) Movex
5 1 (0.56%) NetSuite
5 1 (0.56%) ReMetrica
5 1 (0.56%) SAP S/4HANA
5 1 (0.56%) Social Studio
5 1 (0.56%) Towers Watson Igloo
5 1 (0.56%) Workday HCM
Cloud Services
1 25 (13.97%) AWS
2 18 (10.06%) Azure
3 14 (7.82%) Dynamics 365
4 12 (6.70%) Power Platform
4 12 (6.70%) Serverless
5 9 (5.03%) AWS Lambda
6 8 (4.47%) Office 365
6 8 (4.47%) PowerApps
7 5 (2.79%) AWS Step Functions
7 5 (2.79%) Firebase
7 5 (2.79%) Power Automate
7 5 (2.79%) SaaS
8 4 (2.23%) Logic Apps
9 3 (1.68%) Google Play
10 2 (1.12%) Adobe Analytics
10 2 (1.12%) Amazon Cognito
10 2 (1.12%) Amazon SQS
10 2 (1.12%) AWS CloudFormation
10 2 (1.12%) GCP
10 2 (1.12%) Google Analytics
Communications & Networking
1 5 (2.79%) DHCP
1 5 (2.79%) DNS
2 4 (2.23%) HTTP
3 3 (1.68%) LAN
3 3 (1.68%) VoIP
3 3 (1.68%) WAN
4 1 (0.56%) BGP
4 1 (0.56%) DMVPN
4 1 (0.56%) EIGRP
4 1 (0.56%) Intranet
4 1 (0.56%) OSPF
4 1 (0.56%) SAN
4 1 (0.56%) TCP/IP
Database & Business Intelligence
1 16 (8.94%) SQL Server
2 15 (8.38%) Data Warehouse
3 12 (6.70%) Amazon Redshift
4 8 (4.47%) Amazon Athena
4 8 (4.47%) Amazon DynamoDB
4 8 (4.47%) Data Lake
4 8 (4.47%) MySQL
5 7 (3.91%) Relational Database
6 5 (2.79%) MongoDB
6 5 (2.79%) Power BI
6 5 (2.79%) SQL Server Integration Services
6 5 (2.79%) SQL Server Reporting Services
7 3 (1.68%) Apache Cassandra
7 3 (1.68%) NoSQL
7 3 (1.68%) SQL Server 2019
8 2 (1.12%) Blockchain
8 2 (1.12%) Data Mining
9 1 (0.56%) Hazelcast
9 1 (0.56%) RDBMS
9 1 (0.56%) SQL Server 2016
Development Applications
1 11 (6.15%) JIRA
2 8 (4.47%) Mercurial
3 6 (3.35%) Bitbucket
4 4 (2.23%) Git (software)
5 3 (1.68%) Grunt
5 3 (1.68%) gulp
5 3 (1.68%) Jenkins
6 2 (1.12%) Atlassian Bamboo
6 2 (1.12%) JUnit
6 2 (1.12%) Maven
6 2 (1.12%) Mockito
6 2 (1.12%) Visual Studio
7 1 (0.56%) CircleCI
7 1 (0.56%) Postman
7 1 (0.56%) Team Foundation Server
7 1 (0.56%) VSS/SourceSafe
General
1 31 (17.32%) Finance
2 29 (16.20%) Marketing
3 9 (5.03%) Banking
4 8 (4.47%) Pharmaceutical
5 5 (2.79%) Investment Banking
6 4 (2.23%) Front Office
6 4 (2.23%) Public Sector
6 4 (2.23%) Retail
7 3 (1.68%) Telecoms
8 2 (1.12%) Back Office
8 2 (1.12%) Games
8 2 (1.12%) Law
8 2 (1.12%) Legal
9 1 (0.56%) Electronics
9 1 (0.56%) German Language
9 1 (0.56%) Manufacturing
9 1 (0.56%) Swedish Language
Job Titles
1 51 (28.49%) Developer
2 24 (13.41%) Consultant
3 18 (10.06%) Analyst
4 10 (5.59%) Business Analyst
4 10 (5.59%) Java Developer
5 9 (5.03%) AWS DevOps
6 8 (4.47%) Architect
6 8 (4.47%) AWS Engineer
6 8 (4.47%) Data Engineer
7 7 (3.91%) AWS Developer
7 7 (3.91%) DevOps Developer
7 7 (3.91%) DevOps Engineer
8 6 (3.35%) Project Manager
9 5 (2.79%) Python Developer
9 5 (2.79%) Senior Developer
9 5 (2.79%) Solutions Consultant
10 4 (2.23%) DBA
10 4 (2.23%) Marketing Manager
10 4 (2.23%) SQL DBA
10 4 (2.23%) Technical Consultant
Libraries, Frameworks & Software Standards
1 17 (9.50%) HTML
2 12 (6.70%) .NET
3 10 (5.59%) CSS
4 9 (5.03%) REST
4 9 (5.03%) Spring
5 8 (4.47%) Vue.js
6 7 (3.91%) XML
7 6 (3.35%) HTML5
7 6 (3.35%) Java EE
7 6 (3.35%) React
8 5 (2.79%) JMS
8 5 (2.79%) jQuery
8 5 (2.79%) JSON
8 5 (2.79%) Middleware
9 4 (2.23%) ASP.NET
9 4 (2.23%) RESTful
10 3 (1.68%) Adobe AIR
10 3 (1.68%) Node.js
10 3 (1.68%) Sass
10 3 (1.68%) Web Services
Miscellaneous
1 16 (8.94%) Analytical Skills
2 9 (5.03%) Greenfield Project
3 7 (3.91%) Fixed Income
4 6 (3.35%) Analytical Mindset
4 6 (3.35%) Equities
5 4 (2.23%) Social Media
6 3 (1.68%) Digital Media
6 3 (1.68%) Enterprise Software
6 3 (1.68%) Replication
6 3 (1.68%) W3C
7 2 (1.12%) Clustering
7 2 (1.12%) Derivative
7 2 (1.12%) Management Information System
7 2 (1.12%) Marketing Technology
7 2 (1.12%) SWIFT
7 2 (1.12%) User Experience
8 1 (0.56%) Algorithms
8 1 (0.56%) Cyber Kill Chain
8 1 (0.56%) OTC Derivatives
8 1 (0.56%) Self-Motivation
Operating Systems
1 11 (6.15%) Linux
2 8 (4.47%) Unix
2 8 (4.47%) Windows
3 7 (3.91%) Android
4 5 (2.79%) Apple iOS
5 3 (1.68%) Windows 10
5 3 (1.68%) Windows 7
5 3 (1.68%) Windows Server
6 2 (1.12%) CentOS
Processes & Methodologies
1 36 (20.11%) Agile Software Development
2 24 (13.41%) Stakeholder Management
3 23 (12.85%) DevOps
4 22 (12.29%) CRM
5 13 (7.26%) Migration
6 12 (6.70%) ERP
6 12 (6.70%) Project Management
7 11 (6.15%) BDD
7 11 (6.15%) Fintech
8 10 (5.59%) Project Delivery
8 10 (5.59%) TDD
9 9 (5.03%) Analytics
9 9 (5.03%) ETL
9 9 (5.03%) Problem-Solving
10 8 (4.47%) Business Analysis
10 8 (4.47%) Business Intelligence
10 8 (4.47%) Requirements Gathering
11 7 (3.91%) Kimball Methodology
11 7 (3.91%) OO
11 7 (3.91%) Scrum
Programming Languages
1 24 (13.41%) SQL
2 23 (12.85%) JavaScript
3 18 (10.06%) Python
4 16 (8.94%) Java
5 9 (5.03%) C#
6 5 (2.79%) T-SQL
7 3 (1.68%) Java 8
7 3 (1.68%) Kotlin
7 3 (1.68%) PHP
8 2 (1.12%) Apple Swift
8 2 (1.12%) Bash Shell
8 2 (1.12%) PowerShell
8 2 (1.12%) Scala
8 2 (1.12%) VB
9 1 (0.56%) C++
9 1 (0.56%) Korn
9 1 (0.56%) Perl
9 1 (0.56%) R
9 1 (0.56%) RPG
9 1 (0.56%) VBA
Qualifications
1 10 (5.59%) Degree
2 7 (3.91%) AWS Certification
3 5 (2.79%) Cisco Certification
4 4 (2.23%) CCNA
4 4 (2.23%) SC Cleared
4 4 (2.23%) Security Cleared
5 2 (1.12%) CCNP
5 2 (1.12%) Computer Science Degree
5 2 (1.12%) Master's Degree
5 2 (1.12%) MBA
5 2 (1.12%) TOGAF Certification
6 1 (0.56%) AAT
6 1 (0.56%) ACCA
6 1 (0.56%) BPSS Clearance
6 1 (0.56%) CIMA
6 1 (0.56%) PhD
6 1 (0.56%) PRINCE2 Certification
Quality Assurance & Compliance
1 13 (7.26%) QA
2 4 (2.23%) PMO
3 2 (1.12%) ISO 20022
4 1 (0.56%) COREP
4 1 (0.56%) GDPR
4 1 (0.56%) NIST
System Software
1 8 (4.47%) Docker
2 7 (3.91%) Active Directory
2 7 (3.91%) VMware Infrastructure
3 1 (0.56%) Hyper-V
Systems Management
1 4 (2.23%) Kubernetes
2 3 (1.68%) Ansible
2 3 (1.68%) WSUS
3 2 (1.12%) Grafana
3 2 (1.12%) Nagios
4 1 (0.56%) NetBackup
4 1 (0.56%) SCCM
4 1 (0.56%) Terraform
Vendors
1 36 (20.11%) Microsoft
2 13 (7.26%) Adobe
3 9 (5.03%) Google
4 8 (4.47%) Sybase
4 8 (4.47%) VMware
5 6 (3.35%) ION Trading
6 5 (2.79%) Cisco
6 5 (2.79%) Salesforce.com
7 4 (2.23%) Bloomberg
7 4 (2.23%) Citrix
7 4 (2.23%) DoubleClick
7 4 (2.23%) Facebook
7 4 (2.23%) Infor
8 3 (1.68%) MarketAxess
8 3 (1.68%) Oracle
8 3 (1.68%) Salesforce Marketing Cloud
8 3 (1.68%) YouTube
9 2 (1.12%) Sage
9 2 (1.12%) SAP
9 2 (1.12%) Zend