The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 3 months to 30 April 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK
3 months to
30 Apr 2017
Same period 2016 Same period 2015
Rank 233 297 291
Rank change year-on-year +64 -6  
Contract jobs citing Advertising 478 449 425
As % of all contract IT jobs advertised in the UK 1.03% 0.80% 0.76%
As % of the General category 2.68% 2.15% 1.96%
Number of daily rates quoted 361 353 305
Median daily rate £413 £400 £400
Median daily rate % change year-on-year +3.12% -  
90% offered a daily rate of more than £226 £213 £250
10% offered a daily rate of more than £550 £550 £575
UK excluding London median daily rate £375 £350 £350
% change year-on-year +7.14% -  
Number of hourly rates quoted 15 11 9
Median hourly rate £15.98 £17.00 £24.23
Median hourly rate % change year-on-year -6.00% -29.83%  
90% offered a hourly rate of more than £15.00 £9.00 £10.00
10% offered a hourly rate of more than £28.35 £25.00 £27.85
UK excluding London median hourly rate £15.00 £16.00 £11.00
% change year-on-year -6.25% +45.45%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

General Skills
UK
Contract job vacancies with a requirement for common skills 17860 20923 21644
As % of all contract IT job vacancies advertised in the UK 38.54% 37.43% 38.75%
Number of daily rates quoted 11654 13796 13355
Median daily rate £475 £450 £438
Median daily rate % change year-on-year +5.55% +2.85%  
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £640 £625 £600
UK excluding London median daily rate £420 £400 £400
% change year-on-year +5.00% -  
Number of hourly rates quoted 436 476 542
Median hourly rate £25.00 £25.00 £22.35
Median hourly rate % change year-on-year - +11.85%  
90% offered a hourly rate of more than £12.50 £12.00 £10.53
10% offered a hourly rate of more than £50.00 £47.33 £43.15
UK excluding London median hourly rate £29.50 £28.00 £24.00
% change year-on-year +5.35% +16.66%  

Advertising
Job Vacancy Trend

The job posting trend of jobs advertised citing Advertising as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Advertising in the UK

Advertising
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising.

Contractor daily rate trend for Advertising in the UK

Advertising
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Advertising over the 3 months to 30 April 2017.

Contractor daily rate histogram for Advertising in the UK

Advertising
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising.

Contractor hourly rate trend for Advertising in the UK

Advertising
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Advertising over the 3 months to 30 April 2017.

Contractor hourly rate histogram for Advertising in the UK

Advertising
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 3 months to 30 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +54 470 £413 +3.12% 424
London +51 288 £425 -5.55% 143
City of London +1 72 £438 -2.77% 33
South East +27 65 £345 +6.15% 82
West Midlands +41 34 £389 +16.04% 23
South West +3 20 £363 +11.53% 29
Surrey +11 18 £383 +13.33% 8
East of England -13 18 £320 -14.66% 30
Hampshire +18 17 £305 +1.66% 16
North West +32 16 £400 - 42
Berkshire +18 14 £506 +55.76% 26
East Midlands -6 11 £475 +35.71% 26
Yorkshire +12 10 £415 +10.66% 30
Birmingham +16 8 £370 -19.94% 7
Manchester +12 8 £325 -10.34% 24
Hammersmith +9 8 £404 +0.93% 2
Bromley +8 8 £625 +31.57%
West Yorkshire +25 7 £415 +3.75% 17
Coventry +19 7 £469 - 1
North East +16 7 £419 +19.64% 13
East Sussex +6 7 £253 -3.80% 3
Hertfordshire -5 7 £463 +25.00% 15
Leeds +21 6 £470 +17.50% 17
Reading +16 6 £394 +75.00% 9
Wiltshire +2 6 £150 -47.82% 4
Newcastle upon Tyne +22 5 £454 +34.44% 8
Tyne and Wear +21 5 £454 +34.44% 10
Wales +11 5 £400 +18.51% 6
Bedfordshire +7 5 £318 -6.27% 1
Southampton +5 5 £350 +133.33%

For the 6 months to 30 April 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Advertising.

1 445 (41.51%) Microsoft
2 209 (19.50%) .NET
3 195 (18.19%) Finance
4 186 (17.35%) Agile Software Development
5 176 (16.42%) SQL
6 169 (15.76%) C#
7 168 (15.67%) JavaScript
8 165 (15.39%) SQL Server
9 131 (12.22%) HTML
10 123 (11.47%) Marketing
11 121 (11.29%) CSS
12 119 (11.10%) SharePoint
13 115 (10.73%) Stakeholder Management
14 114 (10.63%) CRM
15 103 (9.61%) Business Intelligence
16 101 (9.42%) MVC
17 99 (9.24%) Dynamics CRM
18 93 (8.68%) Migration
19 80 (7.46%) SQL Server Reporting Services
20 78 (7.28%) ASP.NET
21 76 (7.09%) Windows
22 74 (6.90%) Analytical Skills
23 73 (6.81%) AngularJS
24 70 (6.53%) ERP
25 69 (6.44%) SQL Server Integration Services
26 67 (6.25%) Retail
27 65 (6.06%) Project Management
28 64 (5.97%) Microsoft Azure
29 60 (5.60%) Microsoft Office
30 59 (5.50%) jQuery

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 119 (11.10%) SharePoint
2 43 (4.01%) SharePoint 2013
3 30 (2.80%) CMS
4 16 (1.49%) SharePoint 2010
5 12 (1.12%) Skype for Business
6 11 (1.03%) Adobe Experience Manager
6 11 (1.03%) MS Exchange
6 11 (1.03%) Sitecore CMS
7 10 (0.93%) SAS
8 7 (0.65%) Confluence
8 7 (0.65%) IIS
8 7 (0.65%) Oracle SOA Suite
8 7 (0.65%) WebLogic
9 6 (0.56%) Apache
9 6 (0.56%) BizTalk Server
9 6 (0.56%) Tomcat
10 4 (0.37%) Apache Spark
10 4 (0.37%) EPiServer
10 4 (0.37%) Umbraco
11 3 (0.28%) Elasticsearch
Applications
1 60 (5.60%) Microsoft Office
2 47 (4.38%) Microsoft Excel
3 23 (2.15%) Microsoft PowerPoint
4 19 (1.77%) Microsoft Project
5 11 (1.03%) MS Visio
5 11 (1.03%) Photoshop
6 8 (0.75%) Adobe Creative Suite
7 7 (0.65%) Adobe Illustrator
8 6 (0.56%) InDesign
8 6 (0.56%) Spreadsheet
9 3 (0.28%) CINEMA 4D
9 3 (0.28%) OmniGraffle
9 3 (0.28%) ZBrush
10 2 (0.19%) 3ds Max
10 2 (0.19%) Adobe After Effects
10 2 (0.19%) Autodesk Flame
10 2 (0.19%) Maya
10 2 (0.19%) NUKE
10 2 (0.19%) Windchill
11 1 (0.093%) Edge Animate
Business Applications
1 99 (9.24%) Dynamics CRM
2 28 (2.61%) Dynamics AX
3 23 (2.15%) Unit4 Business World
4 22 (2.05%) SAP Business One
5 20 (1.87%) NetSuite
6 17 (1.59%) Dynamics NAV
6 17 (1.59%) Sage 200
7 11 (1.03%) Sage 50
7 11 (1.03%) Sage X3
8 4 (0.37%) JDE OneWorld
8 4 (0.37%) Maximo
9 3 (0.28%) Magento
9 3 (0.28%) OpenText VIM for SAP
9 3 (0.28%) Sage 1000
9 3 (0.28%) SAP CO
9 3 (0.28%) SAP FI
9 3 (0.28%) SAP FI/CO
10 2 (0.19%) Infor LN
10 2 (0.19%) Oracle ERP
10 2 (0.19%) SAP Business ByDesign
Cloud Services
1 64 (5.97%) Microsoft Azure
2 57 (5.32%) Office 365
3 32 (2.99%) Amazon AWS
4 22 (2.05%) IaaS
5 15 (1.40%) PaaS
5 15 (1.40%) SaaS
6 12 (1.12%) Azure Active Directory
6 12 (1.12%) Cloud Computing
7 10 (0.93%) Dynamics 365
8 8 (0.75%) Google Analytics
9 6 (0.56%) Adobe Analytics
9 6 (0.56%) Adobe Creative Cloud
10 4 (0.37%) GitHub
10 4 (0.37%) Virtual Private Cloud
11 3 (0.28%) OneDrive
12 2 (0.19%) AdWords
12 2 (0.19%) Amazon EC2
13 1 (0.093%) Amazon S3
13 1 (0.093%) CloudFront
13 1 (0.093%) Google App Engine
Communications & Networking
1 17 (1.59%) Internet
2 12 (1.12%) LAN
2 12 (1.12%) Skype
3 11 (1.03%) Intranet
3 11 (1.03%) WAN
4 10 (0.93%) TCP/IP
5 9 (0.84%) Firewall
5 9 (0.84%) HTTP
5 9 (0.84%) VPN
6 6 (0.56%) Ethernet
6 6 (0.56%) Wireshark
7 5 (0.47%) DNS
7 5 (0.47%) Network Security
7 5 (0.47%) VoIP
8 4 (0.37%) IPv4
8 4 (0.37%) IPv6
8 4 (0.37%) OSPF
8 4 (0.37%) SSL
8 4 (0.37%) Wireless
9 3 (0.28%) MPLS
Database & Business Intelligence
1 165 (15.39%) SQL Server
2 80 (7.46%) SQL Server Reporting Services
3 69 (6.44%) SQL Server Integration Services
4 53 (4.94%) SQL Server Analysis Services
5 35 (3.26%) Data Warehouse
6 23 (2.15%) SQL Server 2012
7 21 (1.96%) MySQL
8 20 (1.87%) SQL Server 2014
9 17 (1.59%) Power BI
10 16 (1.49%) Crystal Reports
11 14 (1.31%) Big Data
11 14 (1.31%) NoSQL
11 14 (1.31%) QlikView
11 14 (1.31%) SQL Server 2008
12 12 (1.12%) Data Mining
12 12 (1.12%) OLAP
13 11 (1.03%) MongoDB
13 11 (1.03%) Relational Database
14 10 (0.93%) BusinessObjects
15 8 (0.75%) SQL Server 2016
Development Applications
1 23 (2.15%) Visual Studio
2 15 (1.40%) Team Foundation Server
3 14 (1.31%) JIRA
4 13 (1.21%) Git (software)
5 12 (1.12%) Jenkins
5 12 (1.12%) Selenium
6 11 (1.03%) Cucumber
7 7 (0.65%) Octopus Deploy
7 7 (0.65%) TeamCity
8 6 (0.56%) JUnit
9 5 (0.47%) Ant
9 5 (0.47%) ERwin
9 5 (0.47%) Maven
9 5 (0.47%) Mockito
9 5 (0.47%) SpecFlow
9 5 (0.47%) Subversion
9 5 (0.47%) WebDriver
9 5 (0.47%) Xcode
10 4 (0.37%) NUnit
11 3 (0.28%) MSTest
General
1 195 (18.19%) Finance
2 123 (11.47%) Marketing
3 67 (6.25%) Retail
4 48 (4.48%) Telecoms
5 36 (3.36%) Banking
6 32 (2.99%) Manufacturing
7 25 (2.33%) Games
8 17 (1.59%) Front Office
9 16 (1.49%) Retail Banking
10 12 (1.12%) Legal
10 12 (1.12%) Publishing
11 10 (0.93%) Automotive
12 6 (0.56%) Investment Banking
13 5 (0.47%) Electronics
13 5 (0.47%) French Language
14 3 (0.28%) Back Office
14 3 (0.28%) General Ledger
14 3 (0.28%) German Language
14 3 (0.28%) Law
14 3 (0.28%) Multimedia
Job Titles
1 353 (32.93%) Developer
2 147 (13.71%) Analyst
3 91 (8.49%) Consultant
4 78 (7.28%) .NET Developer
5 74 (6.90%) Business Analyst
6 73 (6.81%) Project Manager
7 60 (5.60%) Architect
8 49 (4.57%) Microsoft Developer
9 43 (4.01%) CRM Developer
9 43 (4.01%) Dynamics CRM Developer
10 38 (3.54%) SharePoint Developer
11 30 (2.80%) Front End Developer (Client-Side Developer)
12 29 (2.71%) Administrator
12 29 (2.71%) Business Intelligence Developer
13 25 (2.33%) Senior Developer
14 23 (2.15%) SQL Developer
15 21 (1.96%) Azure Architect
16 20 (1.87%) C# Developer
16 20 (1.87%) Full Stack Developer
16 20 (1.87%) Support Analyst
Libraries, Frameworks & Software Standards
1 209 (19.50%) .NET
2 131 (12.22%) HTML
3 121 (11.29%) CSS
4 78 (7.28%) ASP.NET
5 73 (6.81%) AngularJS
6 59 (5.50%) jQuery
7 42 (3.92%) ASP.NET MVC
8 41 (3.82%) XML
9 38 (3.54%) HTML5
10 30 (2.80%) COM
11 27 (2.52%) CSS3
12 24 (2.24%) Ajax
13 23 (2.15%) React
14 22 (2.05%) .NET Framework
14 22 (2.05%) Node.js
15 21 (1.96%) ASP.NET MVC 5
15 21 (1.96%) LINQ
15 21 (1.96%) Web Services
16 20 (1.87%) REST
17 18 (1.68%) WPF
Miscellaneous
1 74 (6.90%) Analytical Skills
2 47 (4.38%) Greenfield Project
3 29 (2.71%) User Experience
4 22 (2.05%) Social Media
5 15 (1.40%) Algorithms
6 12 (1.12%) Mobile App
7 10 (0.93%) Data Structures
8 9 (0.84%) FMCG
9 8 (0.75%) Computer Science
10 7 (0.65%) Fintech
11 6 (0.56%) Blog
12 5 (0.47%) Animation
12 5 (0.47%) Clustering
12 5 (0.47%) Digital Media
13 4 (0.37%) Motion Graphics
14 3 (0.28%) Augmented Reality
14 3 (0.28%) Derivative
14 3 (0.28%) e-Learning
14 3 (0.28%) iSeries
14 3 (0.28%) Replication
Operating Systems
1 76 (7.09%) Windows
2 36 (3.36%) Linux
3 23 (2.15%) Windows Server
4 17 (1.59%) Windows 10
5 16 (1.49%) Unix
5 16 (1.49%) Windows 7
6 13 (1.21%) Android
7 10 (0.93%) Apple iOS
7 10 (0.93%) Windows Server 2008
8 9 (0.84%) Windows Server 2012
9 7 (0.65%) Mac OS X
10 6 (0.56%) Red Hat Enterprise Linux
11 5 (0.47%) Windows 8
12 4 (0.37%) Windows Server 2003
13 3 (0.28%) Windows XP
14 2 (0.19%) Mac OS
14 2 (0.19%) Windows Vista
14 2 (0.19%) zOS
15 1 (0.093%) VMS
15 1 (0.093%) Windows Mobile
Processes & Methodologies
1 186 (17.35%) Agile Software Development
2 115 (10.73%) Stakeholder Management
3 114 (10.63%) CRM
4 103 (9.61%) Business Intelligence
5 101 (9.42%) MVC
6 93 (8.68%) Migration
7 70 (6.53%) ERP
8 65 (6.06%) Project Management
9 54 (5.04%) Scrum
10 49 (4.57%) TDD
10 49 (4.57%) Web Development
11 42 (3.92%) Business Analysis
11 42 (3.92%) PRINCE2
12 38 (3.54%) Analytics
12 38 (3.54%) ETL
12 38 (3.54%) User Acceptance Testing
13 36 (3.36%) Data Migration
14 33 (3.08%) Front End Development
15 31 (2.89%) BDD
16 30 (2.80%) Waterfall
Programming Languages
1 176 (16.42%) SQL
2 169 (15.76%) C#
3 168 (15.67%) JavaScript
4 51 (4.76%) T-SQL
5 46 (4.29%) Java
6 26 (2.43%) PowerShell
7 22 (2.05%) VB.NET
8 18 (1.68%) PHP
9 13 (1.21%) C
10 12 (1.12%) Python
11 10 (0.93%) C++
12 8 (0.75%) Scala
12 8 (0.75%) XPath
13 7 (0.65%) R
14 6 (0.56%) Objective-C
14 6 (0.56%) Perl
15 5 (0.47%) Data Analysis Expressions (DAX)
16 4 (0.37%) PL/SQL
17 3 (0.28%) Apple Swift
17 3 (0.28%) Ruby
Qualifications
1 46 (4.29%) Degree
2 10 (0.93%) PMP
3 7 (0.65%) PMI Certification
4 6 (0.56%) PRINCE2 Certification
4 6 (0.56%) SC Cleared
4 6 (0.56%) Security Cleared
5 5 (0.47%) CISSP
5 5 (0.47%) OCPJP
6 4 (0.37%) CCNA
6 4 (0.37%) CCNP
6 4 (0.37%) Cisco Certification
6 4 (0.37%) GIAC
6 4 (0.37%) ISTQB
6 4 (0.37%) ITIL Certification
6 4 (0.37%) Microsoft Certification
7 2 (0.19%) ISEB
7 2 (0.19%) MCSE
8 1 (0.093%) MCSA
8 1 (0.093%) MCSD
8 1 (0.093%) Postgraduate
Quality Assurance & Compliance
1 29 (2.71%) PMO
2 12 (1.12%) MiFID
3 11 (1.03%) QA
3 11 (1.03%) SLA
4 6 (0.56%) Data Quality
5 2 (0.19%) Disclosure Scotland
5 2 (0.19%) Dodd-Frank
6 1 (0.093%) Actionable Recommendations
6 1 (0.093%) EMIR
6 1 (0.093%) FATCA
6 1 (0.093%) PCI DSS
6 1 (0.093%) PMBOK
6 1 (0.093%) Sarbanes-Oxley
6 1 (0.093%) Solvency II
System Software
1 58 (5.41%) Active Directory
2 7 (0.65%) Virtual Machines
3 6 (0.56%) Docker
3 6 (0.56%) Hyper-V
3 6 (0.56%) VMware Infrastructure
3 6 (0.56%) vSphere
4 2 (0.19%) Microsoft App-V
4 2 (0.19%) StorNext
4 2 (0.19%) Time Sharing Option
4 2 (0.19%) XenApp
4 2 (0.19%) Xsan
5 1 (0.093%) HDFS
5 1 (0.093%) NFS
5 1 (0.093%) Virtual Desktop
5 1 (0.093%) VMware ESX
Systems Management
1 24 (2.24%) SCCM
2 7 (0.65%) Puppet
3 6 (0.56%) Microsoft Intune
4 5 (0.47%) Nagios
4 5 (0.47%) Opscode Chef
5 3 (0.28%) Ansible
5 3 (0.28%) Backup Exec
6 2 (0.19%) Marathon
6 2 (0.19%) Mesos
6 2 (0.19%) MOM
6 2 (0.19%) NetBackup
6 2 (0.19%) Red Hat Satellite
6 2 (0.19%) SCOM
6 2 (0.19%) Sysprep
6 2 (0.19%) Terraform
6 2 (0.19%) WSUS
7 1 (0.093%) Dollar Universe
7 1 (0.093%) HP Quality Center
7 1 (0.093%) Norton AntiVirus
7 1 (0.093%) Tivoli
Vendors
1 445 (41.51%) Microsoft
2 40 (3.73%) SAP
3 35 (3.26%) Oracle
4 34 (3.17%) Sage
5 25 (2.33%) Adobe
6 23 (2.15%) VMware
7 18 (1.68%) Google
7 18 (1.68%) Sitecore
8 12 (1.12%) Epicor
8 12 (1.12%) Tableau
9 11 (1.03%) Salesforce.com
10 10 (0.93%) Cisco
10 10 (0.93%) IBM
10 10 (0.93%) Netezza
11 9 (0.84%) ServiceNow
12 8 (0.75%) Citrix
12 8 (0.75%) Rackspace
13 7 (0.65%) Apple
14 6 (0.56%) CheckPoint
14 6 (0.56%) Red Hat
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