Advertising Contract Job Trends

Advertising
UK

The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 22 October 2026, comparing them to the same period in the previous two years.

	6 months to 22 Oct 2026	Same period 2025	Same period 2024
Rank	500	463	406
Rank change year-on-year	-37	-57	-8
Contract jobs citing Advertising	205	101	155
As % of all contract jobs in the UK	0.37%	0.30%	0.42%
As % of the General category	0.65%	0.48%	0.71%
Number of daily rates quoted	114	58	83
10^th Percentile	£205	£212	£203
25^th Percentile	£350	£278	£275
Median daily rate (50^th Percentile)	£425	£444	£375
Median % change year-on-year	-4.23%	+18.33%	-16.67%
75^th Percentile	£538	£538	£488
90^th Percentile	£638	£579	£600
UK excluding London median daily rate	£425	£540	£410
% change year-on-year	-21.30%	+31.71%	-8.89%
Number of hourly rates quoted	37	5	11
10^th Percentile	£12.99	£21.20	£16.85
25^th Percentile	£13.50	£26.00	£31.94
Median hourly rate	£15.50	£54.00	£42.50
Median % change year-on-year	-71.30%	+27.06%	+57.26%
75^th Percentile	£43.75	-	£56.25
90^th Percentile	-	-	£63.75
UK excluding London median hourly rate	£15.00	£22.00	£42.50
% change year-on-year	-31.82%	-48.24%	+202.92%

All General Skills
UK

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills.

	6 months to 22 Oct 2026	Same period 2025	Same period 2024
Contract vacancies with a requirement for general skills	31,687	21,114	21,909
As % of all contract IT jobs advertised in the UK	57.47%	63.04%	58.79%
Number of daily rates quoted	18,415	13,164	12,928
10^th Percentile	£313	£275	£285
25^th Percentile	£420	£400	£411
Median daily rate (50^th Percentile)	£525	£500	£525
Median % change year-on-year	+5.00%	-4.76%	-4.55%
75^th Percentile	£638	£625	£649
90^th Percentile	£740	£738	£760
UK excluding London median daily rate	£500	£475	£480
% change year-on-year	+5.26%	-1.04%	-4.00%
Number of hourly rates quoted	2,937	1,275	873
10^th Percentile	£13.45	£13.58	£15.00
25^th Percentile	£15.99	£16.17	£17.00
Median hourly rate	£27.30	£24.34	£31.00
Median % change year-on-year	+12.16%	-21.48%	+12.73%
75^th Percentile	£53.75	£43.75	£58.49
90^th Percentile	£77.50	£67.00	£70.25
UK excluding London median hourly rate	£26.95	£21.00	£29.00
% change year-on-year	+28.33%	-27.59%	+11.54%

Advertising Job Vacancy Trend

Historical trend showing the proportion of contract IT job postings citing Advertising relative to all contract IT jobs advertised.

Advertising Daily Rate Trend

Contractor daily rate distribution trend for jobs in the UK citing Advertising.

Advertising Daily Rate Histogram

Daily rate distribution for jobs citing Advertising over the 6 months to 22 October 2026.

Daily rate histogram for Advertising in the UK

Advertising Hourly Rate Trend

Contractor hourly rate distribution trend for jobs in the UK citing Advertising.

Advertising Hourly Rate Histogram

Hourly rate distribution of jobs citing Advertising over the 6 months to 22 October 2026.

Hourly rate histogram for Advertising in the UK

Advertising Top 14 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 22 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location	Rank Change on Same Period Last Year	Matching Contract IT Job Ads	Median Daily Rate Past 6 Months	Median Daily Rate % Change on Same Period Last Year	Live Jobs
England	-27	188	£420	-5.35%	590
London	-54	117	£423	+15.75%	426
UK excluding London	-42	76	£425	-21.30%	186
Work from Home	-44	56	£413	+23.16%	217
South East	-42	26	£413	+10.00%	42
East of England	-	14	£400	-	17
North of England	-	12	£525	-	42
South West	-25	11	£333	-47.22%	37
North West	-	10	£525	-	25
Scotland	-	9	£550	-	5
Midlands	-41	4	£500	-9.91%	31
West Midlands	-39	2	£500	-9.91%	22
North East	-	2	-	-	5
East Midlands	-	2	-	-	9

Advertising Top 30 Co-Occurring Skills & Capabilities

For the 6 months to 22 October 2026, contractor job vacancies citing Advertising also mentioned the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all contract job ads with a requirement for Advertising.

Rank	Skill	Share	Job Ads
1	AI	16.6%	34
2	Analytics	15.6%	32
3	Stakeholder Management	15.1%	31
4	Microsoft	13.7%	28
4	Problem-Solving	13.7%	28
6	Google	13.2%	27
7	Workflow	10.2%	21
8	Agile	9.8%	20
9	Degree	8.8%	18
9	SQL	8.8%	18
11	Adobe	8.3%	17
11	Continuous Improvement	8.3%	17
13	CRM	7.3%	15
13	Translating Business Requirements	7.3%	15
15	Azure	6.8%	14
16	Collaborative Working	6.3%	13
16	Data Analysis	6.3%	13
16	GDPR	6.3%	13
16	Python	6.3%	13
20	AWS	5.9%	12
20	B2B	5.9%	12
20	CMS	5.9%	12
20	Digital Marketing	5.9%	12
20	Microsoft Excel	5.9%	12
20	Storytelling	5.9%	12
26	Change Management	5.4%	11
26	Customer Service	5.4%	11
26	Decision-Making	5.4%	11
26	Microsoft Office	5.4%	11
26	Power Platform	5.4%	11

Advertising Co-Occurring Skills & Capabilities by Category

The table below expands on the one above by listing co-occurrences one category at a time. It covers the same employment type, locality and period, with up to 20 co-occurrences in each category.

General

Rank	Skill	Share	Job Ads
1	Social Skills	29.3%	60
2	Marketing	22.9%	47
3	Retail	16.1%	33
4	Finance	14.1%	29
5	Analytical Skills	12.2%	25
6	Organisational Skills	11.2%	23
7	Publishing	5.9%	12
8	Manufacturing	4.4%	9
9	Documentation Skills	3.9%	8
9	Legal	3.9%	8
11	Influencing Skills	3.4%	7
12	Public Sector	2.9%	6
13	Banking	2.4%	5
13	Billing	2.4%	5
15	Aerospace	2.0%	4
16	Automotive	1.0%	2
16	Electronics	1.0%	2
16	Front Office	1.0%	2
16	German Language	1.0%	2
16	Investment Banking	1.0%	2