Period
to 23 January 2020

The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 23 January 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK
6 months to
23 Jan 2020
Same period 2019 Same period 2018
Rank 390 352 300
Rank change year-on-year -38 -52 -103
Contract jobs citing Advertising 417 736 855
As % of all contract IT jobs advertised in the UK 0.58% 0.74% 0.85%
As % of the General category 1.53% 1.84% 1.99%
Number of daily rates quoted 338 460 606
UK median daily rate £450 £425 £425
Median daily rate % change year-on-year +5.88% - +6.25%
10th Percentile £200 £220 £205
90th Percentile £638 £588 £600
UK excluding London median daily rate £425 £400 £375
% change year-on-year +6.25% +6.67% -6.25%
Number of hourly rates quoted 8 6 10
UK median hourly rate £22.00 £27.00 £22.55
Median hourly rate % change year-on-year -18.52% +19.75% +13.19%
10th Percentile £19.85 £14.50 £12.50
90th Percentile £39.05 £161.13 £32.53
UK excluding London median hourly rate £18.50 £15.00 £16.75
% change year-on-year +23.33% -10.45% -6.94%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 27,175 39,984 42,974
As % of all contract IT jobs advertised in the UK 37.52% 40.12% 42.73%
Number of daily rates quoted 17,389 26,094 28,507
UK median daily rate £475 £475 £465
Median daily rate % change year-on-year - +2.15% +3.33%
10th Percentile £274 £300 £273
90th Percentile £675 £675 £656
UK excluding London median daily rate £430 £425 £413
% change year-on-year +1.18% +3.03% +3.13%
Number of hourly rates quoted 898 1,094 1,105
UK median hourly rate £22.00 £22.00 £21.90
Median hourly rate % change year-on-year - +0.46% +4.86%
10th Percentile £12.50 £12.00 £11.29
90th Percentile £50.00 £48.75 £47.70
UK excluding London median hourly rate £20.21 £20.50 £21.79
% change year-on-year -1.44% -5.92% +8.95%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising.

Contractor daily rate trend for Advertising in the UK

Advertising
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Advertising over the 6 months to 23 January 2020.

Contractor daily rate histogram for Advertising in the UK

Advertising
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising.

Contractor hourly rate trend for Advertising in the UK

Advertising
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Advertising over the 6 months to 23 January 2020.

Contractor hourly rate histogram for Advertising in the UK

Advertising
Top 14 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 23 January 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -36 388 £450 +2.86% 378
London -15 281 £475 +5.56% 179
UK excluding London +20 128 £425 +6.25% 229
South East +29 53 £450 - 58
North of England +12 23 £425 +30.77% 48
North West +22 22 £425 +21.43% 27
Scotland +23 15 £386 +14.37% 14
East of England +39 12 £410 +7.54% 25
Midlands +36 9 £394 -1.56% 35
Wales +35 9 £406 - 16
South West +11 8 £401 +14.43% 33
West Midlands +45 7 £394 +21.15% 25
Yorkshire +31 1 £520 +60.00% 14
East Midlands +29 1 - - 10

For the 6 months to 23 January 2020, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Advertising.

1 93 (22.30%) Agile Software Development
2 80 (19.18%) Finance
3 77 (18.47%) Marketing
4 73 (17.51%) Microsoft
5 61 (14.63%) Stakeholder Management
6 46 (11.03%) Windows
7 40 (9.59%) SQL
7 40 (9.59%) JavaScript
8 37 (8.87%) HTML
8 37 (8.87%) CSS
9 36 (8.63%) Python
9 36 (8.63%) Office 365
10 35 (8.39%) Java
11 34 (8.15%) Active Directory
11 34 (8.15%) Degree
12 33 (7.91%) Azure
13 28 (6.71%) Computer Science
13 28 (6.71%) Microsoft Office
14 26 (6.24%) Project Management
14 26 (6.24%) Analytical Skills
15 25 (6.00%) User Experience
15 25 (6.00%) ITIL
16 24 (5.76%) CRM
16 24 (5.76%) Google
17 23 (5.52%) PRINCE2
17 23 (5.52%) Windows 10
18 22 (5.28%) Windows 7
19 21 (5.04%) TDD
19 21 (5.04%) Migration
20 20 (4.80%) Adobe

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (2.88%) Confluence
1 12 (2.88%) SharePoint
2 8 (1.92%) CMS
3 4 (0.96%) nginx
4 3 (0.72%) Apache
4 3 (0.72%) Elasticsearch
4 3 (0.72%) SAS
5 2 (0.48%) Blackberry Enterprise Server
5 2 (0.48%) Tomcat
6 1 (0.24%) Apache Airflow
6 1 (0.24%) Apache Spark
6 1 (0.24%) Documentum
6 1 (0.24%) Drupal
6 1 (0.24%) EPiServer
6 1 (0.24%) Headless CMS
6 1 (0.24%) Sitecore CMS
Applications
1 28 (6.71%) Microsoft Office
2 15 (3.60%) Microsoft Excel
3 9 (2.16%) Photoshop
4 7 (1.68%) Sketch
5 6 (1.44%) Marvel
6 5 (1.20%) Adobe Creative Suite
6 5 (1.20%) Adobe Illustrator
7 4 (0.96%) MS Visio
8 3 (0.72%) Adobe After Effects
9 2 (0.48%) CINEMA 4D
9 2 (0.48%) InDesign
9 2 (0.48%) InVision
10 1 (0.24%) 3ds Max
10 1 (0.24%) Adobe Premiere
10 1 (0.24%) AutoCAD
10 1 (0.24%) Microsoft PowerPoint
10 1 (0.24%) OmniGraffle
10 1 (0.24%) Revit
10 1 (0.24%) Zeplin
Business Applications
1 12 (2.88%) Dynamics CRM
2 7 (1.68%) Workday HCM
3 4 (0.96%) NetSuite
4 1 (0.24%) Dynamics AX
4 1 (0.24%) Dynamics GP
4 1 (0.24%) Eloqua
4 1 (0.24%) JDE OneWorld
4 1 (0.24%) Salesforce.com CRM
4 1 (0.24%) Sparx Enterprise Architect
4 1 (0.24%) WebTrends
Cloud Services
1 36 (8.63%) Office 365
2 33 (7.91%) Azure
3 20 (4.80%) AWS
4 10 (2.40%) Dynamics 365
5 8 (1.92%) GCP
6 7 (1.68%) AWS Lambda
6 7 (1.68%) IaaS
6 7 (1.68%) Serverless
7 6 (1.44%) Power Platform
8 5 (1.20%) PaaS
9 4 (0.96%) Adobe Analytics
9 4 (0.96%) PowerApps
9 4 (0.96%) SaaS
9 4 (0.96%) SuccessFactors
10 3 (0.72%) AdWords
10 3 (0.72%) Azure Active Directory
11 2 (0.48%) G Suite
11 2 (0.48%) Microsoft Flow
11 2 (0.48%) OneDrive
12 1 (0.24%) Google Docs
Communications & Networking
1 11 (2.64%) WAN
2 9 (2.16%) Firewall
2 9 (2.16%) LAN
3 8 (1.92%) Internet
4 7 (1.68%) Network Security
4 7 (1.68%) VoIP
5 6 (1.44%) TCP/IP
6 5 (1.20%) VPN
7 4 (0.96%) HTTP
7 4 (0.96%) Wi-Fi
8 3 (0.72%) Ethernet
9 2 (0.48%) Cisco IOS
9 2 (0.48%) Cisco Nexus
9 2 (0.48%) DHCP
9 2 (0.48%) DNS
9 2 (0.48%) OSPF
10 1 (0.24%) IP Telephony
10 1 (0.24%) IPv4
10 1 (0.24%) VXLAN
10 1 (0.24%) Wireshark
Database & Business Intelligence
1 19 (4.56%) SQL Server
2 13 (3.12%) Data Warehouse
3 9 (2.16%) Big Data
4 7 (1.68%) Data Lake
5 6 (1.44%) Apache Cassandra
6 5 (1.20%) Data Mining
6 5 (1.20%) MongoDB
6 5 (1.20%) MySQL
6 5 (1.20%) PostgreSQL
6 5 (1.20%) Redis
7 4 (0.96%) NoSQL
7 4 (0.96%) Relational Database
8 3 (0.72%) Azure SQL Database
8 3 (0.72%) Power BI
9 2 (0.48%) Hadoop
9 2 (0.48%) Oracle Reports
9 2 (0.48%) RDBMS
9 2 (0.48%) SQL Server Reporting Services
10 1 (0.24%) BusinessObjects
10 1 (0.24%) SQL Server Integration Services
Development Applications
1 19 (4.56%) JIRA
2 12 (2.88%) Git (software)
3 10 (2.40%) Jenkins
4 5 (1.20%) Cucumber
5 4 (0.96%) JMeter
5 4 (0.96%) Subversion
6 3 (0.72%) Bitbucket
6 3 (0.72%) SoapUI
6 3 (0.72%) WebDriver
7 2 (0.48%) Gatling
7 2 (0.48%) JUnit
7 2 (0.48%) Mockito
7 2 (0.48%) REST Assured
7 2 (0.48%) Selenium
8 1 (0.24%) Cypress.io
8 1 (0.24%) ER Studio
8 1 (0.24%) LSMW
8 1 (0.24%) Maven
8 1 (0.24%) Postman
8 1 (0.24%) TestNG
General
1 80 (19.18%) Finance
2 77 (18.47%) Marketing
3 14 (3.36%) Retail
4 11 (2.64%) Legal
5 9 (2.16%) Publishing
6 8 (1.92%) Public Sector
7 6 (1.44%) Law
8 5 (1.20%) Telecoms
9 4 (0.96%) Banking
9 4 (0.96%) Games
9 4 (0.96%) Pharmaceutical
10 3 (0.72%) Automotive
10 3 (0.72%) Back Office
11 1 (0.24%) Investment Banking
11 1 (0.24%) Japanese Language
11 1 (0.24%) Manufacturing
11 1 (0.24%) Multimedia
Job Titles
1 85 (20.38%) Analyst
2 82 (19.66%) Developer
3 46 (11.03%) Project Manager
4 35 (8.39%) Architect
5 34 (8.15%) Business Analyst
6 20 (4.80%) Designer
7 16 (3.84%) Consultant
8 12 (2.88%) Service Analyst
8 12 (2.88%) Service Desk Analyst
9 11 (2.64%) Front End Developer (Client-Side Developer)
9 11 (2.64%) Support Analyst
10 10 (2.40%) Data Analyst
10 10 (2.40%) Product Manager
10 10 (2.40%) Security Analyst
11 9 (2.16%) Junior
11 9 (2.16%) PHP Developer
11 9 (2.16%) Solutions Architect
11 9 (2.16%) Support Engineer
11 9 (2.16%) UI Designer
12 8 (1.92%) Security Project Manager
Libraries, Frameworks & Software Standards
1 37 (8.87%) CSS
1 37 (8.87%) HTML
2 17 (4.08%) React
3 15 (3.60%) .NET
4 14 (3.36%) REST
5 12 (2.88%) Kafka
5 12 (2.88%) Node.js
6 9 (2.16%) Redux
7 8 (1.92%) HTML5
7 8 (1.92%) Web Services
8 7 (1.68%) Natural Language Processing
8 7 (1.68%) RESTful
9 6 (1.44%) AngularJS
9 6 (1.44%) CSS3
9 6 (1.44%) jQuery
9 6 (1.44%) Spring
9 6 (1.44%) Visualforce
10 5 (1.20%) Laravel
10 5 (1.20%) Ruby on Rails
10 5 (1.20%) SOAP
Miscellaneous
1 26 (6.24%) Analytical Skills
2 25 (6.00%) User Experience
3 19 (4.56%) Social Media
4 11 (2.64%) Digital Media
5 10 (2.40%) Greenfield Project
6 9 (2.16%) Data Centre
7 7 (1.68%) Blackberry
8 6 (1.44%) Marketing Technology
9 5 (1.20%) Algorithms
9 5 (1.20%) Public Cloud
10 4 (0.96%) Animation
10 4 (0.96%) Graphic Design
10 4 (0.96%) Mobile App
10 4 (0.96%) Virtual Team
11 3 (0.72%) 3D Graphics
11 3 (0.72%) Over-the-Top Content
11 3 (0.72%) Video Conferencing
12 2 (0.48%) Cloud Native
12 2 (0.48%) Enterprise Software
12 2 (0.48%) Motion Graphics
Operating Systems
1 46 (11.03%) Windows
2 23 (5.52%) Windows 10
3 22 (5.28%) Windows 7
4 16 (3.84%) Android
4 16 (3.84%) Windows Server
5 13 (3.12%) Apple iOS
6 9 (2.16%) Linux
7 6 (1.44%) Windows Server 2012
8 4 (0.96%) Windows Server 2008
9 1 (0.24%) CentOS
9 1 (0.24%) Mac OS X
9 1 (0.24%) tvOS
9 1 (0.24%) Unix
9 1 (0.24%) VMS
9 1 (0.24%) Windows 8
Processes & Methodologies
1 93 (22.30%) Agile Software Development
2 61 (14.63%) Stakeholder Management
3 28 (6.71%) Computer Science
4 26 (6.24%) Project Management
5 25 (6.00%) ITIL
6 24 (5.76%) CRM
7 23 (5.52%) PRINCE2
8 21 (5.04%) Migration
8 21 (5.04%) TDD
9 20 (4.80%) Analytics
9 20 (4.80%) Problem-Solving
10 19 (4.56%) ERP
11 18 (4.32%) E-Commerce
11 18 (4.32%) Test Automation
12 17 (4.08%) Scrum
13 16 (3.84%) Change Management
14 14 (3.36%) Front End Development
14 14 (3.36%) Machine Learning
15 13 (3.12%) DevOps
15 13 (3.12%) User Stories
Programming Languages
1 40 (9.59%) JavaScript
1 40 (9.59%) SQL
2 36 (8.63%) Python
3 35 (8.39%) Java
4 14 (3.36%) Ruby
5 13 (3.12%) PHP
6 10 (2.40%) Scala
7 9 (2.16%) T-SQL
8 7 (1.68%) C++
8 7 (1.68%) Go
9 6 (1.44%) Apex Code
9 6 (1.44%) C#
9 6 (1.44%) Kotlin
9 6 (1.44%) R
9 6 (1.44%) TypeScript
10 5 (1.20%) Apple Swift
11 4 (0.96%) Java 8
12 3 (0.72%) Bash Shell
13 2 (0.48%) ES6
13 2 (0.48%) PowerShell
Qualifications
1 34 (8.15%) Degree
2 10 (2.40%) Cisco Certification
3 7 (1.68%) Computer Science Degree
4 6 (1.44%) PhD
4 6 (1.44%) Security Cleared
5 5 (1.20%) CCIE
5 5 (1.20%) CCNP
5 5 (1.20%) PRINCE2 Certification
6 4 (0.96%) ISEB
7 3 (0.72%) A+ Certification
7 3 (0.72%) MCP
8 2 (0.48%) AWS Certification
8 2 (0.48%) CISM
8 2 (0.48%) CISSP
8 2 (0.48%) DV Cleared
8 2 (0.48%) ITIL Certification
8 2 (0.48%) JNCIP
8 2 (0.48%) Master's Degree
8 2 (0.48%) Microsoft Certification
8 2 (0.48%) SC Cleared
Quality Assurance & Compliance
1 10 (2.40%) Data Quality
2 8 (1.92%) GDPR
3 7 (1.68%) QA
4 5 (1.20%) SLA
5 4 (0.96%) PMO
6 3 (0.72%) PCI DSS
7 1 (0.24%) Basel III
7 1 (0.24%) EMIR
7 1 (0.24%) IFRS
System Software
1 34 (8.15%) Active Directory
2 5 (1.20%) Microsoft App-V
3 4 (0.96%) Virtual Machines
4 3 (0.72%) Apache ZooKeeper
4 3 (0.72%) VMware ESXi
4 3 (0.72%) VMware Infrastructure
5 2 (0.48%) Docker
6 1 (0.24%) Hyper-V
6 1 (0.24%) Virtual Desktop
6 1 (0.24%) XenApp
Systems Management
1 5 (1.20%) Microsoft Intune
1 5 (1.20%) SCCM
2 3 (0.72%) Puppet
2 3 (0.72%) Terraform
3 2 (0.48%) Kubernetes
4 1 (0.24%) AirWatch
4 1 (0.24%) Ansible
4 1 (0.24%) Istio
4 1 (0.24%) Jamf Pro
4 1 (0.24%) Kibana
4 1 (0.24%) logstash
4 1 (0.24%) Nagios
4 1 (0.24%) Opscode Chef
Vendors
1 73 (17.51%) Microsoft
2 24 (5.76%) Google
3 20 (4.80%) Adobe
4 15 (3.60%) Cisco
4 15 (3.60%) Salesforce.com
5 14 (3.36%) ServiceNow
6 13 (3.12%) Facebook
6 13 (3.12%) VMware
7 12 (2.88%) Workday
8 10 (2.40%) Apple
9 9 (2.16%) Citrix
10 8 (1.92%) SAP
11 7 (1.68%) Salesforce Marketing Cloud
12 6 (1.44%) Tableau
13 4 (0.96%) Alteryx
13 4 (0.96%) CyberArk
13 4 (0.96%) Oracle
13 4 (0.96%) Sitecore
13 4 (0.96%) YouTube
14 3 (0.72%) Bloomberg