The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 3 months to 22 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
22 Mar 2017
Same period 2016 Same period 2015
Advertising
UK
Rank 211 256 258
Rank change year-on-year +45 +2  
Contract jobs citing Advertising 518 484 430
As % of all contract IT jobs advertised in the UK 1.17% 0.92% 0.82%
As % of the General category 3.08% 2.39% 2.10%
Number of daily rates quoted 389 371 297
Median daily rate £413 £400 £400
Median daily rate % change year-on-year +3.12% -  
90% offered a daily rate of more than £237 £220 £238
10% offered a daily rate of more than £555 £525 £525
UK excluding London median daily rate £400 £365 £368
% change year-on-year +9.58% -0.68%  
Number of hourly rates quoted 13 11 6
Median hourly rate £15.98 £17.00 £24.23
Median hourly rate % change year-on-year -6.00% -29.83%  
90% offered a hourly rate of more than £15.00 £9.00 £14.23
10% offered a hourly rate of more than £28.35 £26.00 £27.32
UK excluding London median hourly rate £15.25 £15.50 £11.00
% change year-on-year -1.61% +40.90%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

General Skills
UK
Contract job vacancies with a requirement for common skills 16832 20228 20520
As % of all contract IT job vacancies advertised in the UK 37.89% 38.31% 39.28%
Number of daily rates quoted 11013 13110 12594
Median daily rate £450 £450 £435
Median daily rate % change year-on-year - +3.44%  
90% offered a daily rate of more than £290 £280 £275
10% offered a daily rate of more than £636 £625 £613
UK excluding London median daily rate £405 £400 £400
% change year-on-year +1.25% -  
Number of hourly rates quoted 446 507 479
Median hourly rate £25.00 £27.50 £22.00
Median hourly rate % change year-on-year -9.09% +25.00%  
90% offered a hourly rate of more than £11.50 £12.50 £11.00
10% offered a hourly rate of more than £50.00 £50.00 £45.00
UK excluding London median hourly rate £26.67 £30.50 £25.00
% change year-on-year -12.57% +22.00%  

Advertising
Job Vacancy Trend

The job posting trend of jobs advertised citing Advertising as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Advertising in the UK

Advertising
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising.

Contractor daily rate trend for Advertising in the UK

Advertising
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Advertising over the 3 months to 22 March 2017.

Contractor daily rate histogram for Advertising in the UK

Advertising
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising.

Contractor hourly rate trend for Advertising in the UK

Advertising
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Advertising over the 3 months to 22 March 2017.

Contractor hourly rate histogram for Advertising in the UK

Advertising
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 3 months to 22 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +52 509 £413 +3.12% 489
London +41 294 £425 - 178
South East +41 71 £364 +4.67% 87
City of London 0 65 £425 - 45
West Midlands +39 43 £388 +12.72% 35
South West +3 28 £363 +3.57% 30
Yorkshire +11 22 £433 +15.33% 33
East of England -18 19 £425 +13.33% 31
Berkshire +24 17 £425 +14.09% 10
Birmingham +13 16 £350 -24.27% 8
Hampshire +28 15 £305 -12.85% 27
North West +16 14 £400 -1.53% 45
West Yorkshire +23 12 £433 +19.31% 21
Surrey +13 12 £408 +18.11% 15
Hammersmith - 12 £404 -
Kent +24 11 £375 -23.07% 3
Hertfordshire -21 9 £463 +23.33% 10
Reading +19 8 £394 -16.00% 4
East Sussex +13 8 £310 +18.09% 3
Bromley +12 8 £625 +31.57%
Leeds +10 8 £415 +14.48% 19
Bristol +5 8 £431 +32.69% 3
North East -10 8 £413 +17.85% 8
East Midlands -14 8 £425 +21.42% 40
Manchester +9 7 £375 -6.25% 28
Wiltshire +4 6 £150 -47.82% 6
Devon -1 6 £200 -43.85% 10
Tyne and Wear -12 6 £454 +34.44% 3
Newcastle upon Tyne -14 6 £454 +34.44% 3
Cheshire +20 5 £400 -3.03% 10

Advertising
Top 30 Related IT Skills

For the 6 months to 22 March 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Advertising.

1 565 (45.90%) Microsoft
2 268 (21.77%) .NET
3 223 (18.12%) Finance
4 211 (17.14%) SQL
5 209 (16.98%) C#
5 209 (16.98%) SQL Server
6 204 (16.57%) Agile Software Development
7 185 (15.03%) JavaScript
8 162 (13.16%) SharePoint
9 147 (11.94%) CRM
10 140 (11.37%) HTML
11 133 (10.80%) MVC
12 132 (10.72%) CSS
13 129 (10.48%) Marketing
14 126 (10.24%) Dynamics CRM
15 124 (10.07%) Business Intelligence
16 119 (9.67%) Stakeholder Management
17 110 (8.94%) MS Excel
18 107 (8.69%) Migration
19 101 (8.20%) ASP.NET
20 97 (7.88%) SQL Server Reporting Services
21 89 (7.23%) SQL Server Integration Services
22 86 (6.99%) Microsoft Azure
23 85 (6.90%) Analytical Skills
24 81 (6.58%) Windows
25 76 (6.17%) Retail
26 75 (6.09%) ERP
27 72 (5.85%) MS Office
27 72 (5.85%) Office 365
28 68 (5.52%) AngularJS

Advertising
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 162 (13.16%) SharePoint
2 57 (4.63%) SharePoint 2013
3 28 (2.27%) CMS
4 24 (1.95%) SharePoint 2010
5 14 (1.14%) MS Exchange
6 12 (0.97%) Oracle SOA Suite
7 11 (0.89%) Adobe Experience Manager
7 11 (0.89%) SAS
7 11 (0.89%) WebLogic
8 10 (0.81%) Sitecore CMS
9 9 (0.73%) BizTalk Server
9 9 (0.73%) Skype for Business
10 8 (0.65%) IIS
11 7 (0.57%) Apache
11 7 (0.57%) Confluence
12 6 (0.49%) Tomcat
13 5 (0.41%) EPiServer
13 5 (0.41%) Oracle Service Bus
13 5 (0.41%) SharePoint Server
13 5 (0.41%) WebSphere
Applications
1 110 (8.94%) MS Excel
2 72 (5.85%) MS Office
3 28 (2.27%) MS PowerPoint
4 23 (1.87%) MS Project
5 12 (0.97%) MS Visio
6 11 (0.89%) Photoshop
7 7 (0.57%) Adobe Creative Suite
7 7 (0.57%) Spreadsheet
8 6 (0.49%) Adobe Illustrator
9 5 (0.41%) InDesign
10 3 (0.24%) OmniGraffle
11 2 (0.16%) 3ds Max
11 2 (0.16%) Autodesk Flame
11 2 (0.16%) CINEMA 4D
11 2 (0.16%) InfoPath
11 2 (0.16%) Maya
11 2 (0.16%) NUKE
11 2 (0.16%) ZBrush
12 1 (0.081%) Edge Animate
12 1 (0.081%) InVision
Business Applications
1 126 (10.24%) Dynamics CRM
2 46 (3.74%) Dynamics AX
3 32 (2.60%) Unit4 Business World
4 22 (1.79%) Dynamics NAV
4 22 (1.79%) SAP Business One
5 19 (1.54%) NetSuite
6 15 (1.22%) Sage 200
7 10 (0.81%) Sage X3
8 5 (0.41%) Sage 50
8 5 (0.41%) SAP CO
8 5 (0.41%) SAP FI
8 5 (0.41%) SAP FI/CO
9 4 (0.32%) Magento
9 4 (0.32%) OpenText VIM for SAP
9 4 (0.32%) Sage 1000
10 3 (0.24%) JDE OneWorld
10 3 (0.24%) Maximo
10 3 (0.24%) Oracle EBS
10 3 (0.24%) Oracle EBS R12
10 3 (0.24%) SAP R/3
Cloud Services
1 86 (6.99%) Microsoft Azure
2 72 (5.85%) Office 365
3 33 (2.68%) Amazon AWS
4 23 (1.87%) IaaS
5 21 (1.71%) PaaS
6 19 (1.54%) SaaS
7 14 (1.14%) Azure Active Directory
8 12 (0.97%) Cloud Computing
8 12 (0.97%) Google Analytics
9 6 (0.49%) Adobe Analytics
9 6 (0.49%) GitHub
10 5 (0.41%) OneDrive
11 4 (0.32%) Adobe Creative Cloud
11 4 (0.32%) AdWords
12 3 (0.24%) Virtual Private Cloud
13 2 (0.16%) AdSense
14 1 (0.081%) AWS CloudFormation
14 1 (0.081%) Azure Machine Learning
14 1 (0.081%) Google Cloud Platform
14 1 (0.081%) Google Play
Communications & Networking
1 15 (1.22%) Internet
2 13 (1.06%) TCP/IP
3 12 (0.97%) Intranet
3 12 (0.97%) LAN
4 11 (0.89%) VPN
4 11 (0.89%) WAN
5 10 (0.81%) Firewall
5 10 (0.81%) HTTP
6 9 (0.73%) Skype
7 8 (0.65%) Wireshark
8 7 (0.57%) DNS
8 7 (0.57%) Ethernet
9 5 (0.41%) Wireless
10 4 (0.32%) DHCP
10 4 (0.32%) IPv4
10 4 (0.32%) IPv6
10 4 (0.32%) MPLS
10 4 (0.32%) OSPF
10 4 (0.32%) SMS
10 4 (0.32%) SSL
Database & Business Intelligence
1 209 (16.98%) SQL Server
2 97 (7.88%) SQL Server Reporting Services
3 89 (7.23%) SQL Server Integration Services
4 61 (4.96%) SQL Server Analysis Services
5 47 (3.82%) Data Warehouse
6 29 (2.36%) SQL Server 2012
7 25 (2.03%) SQL Server 2014
8 23 (1.87%) MySQL
9 20 (1.62%) SQL Server 2008
10 18 (1.46%) Power BI
11 17 (1.38%) Crystal Reports
12 16 (1.30%) NoSQL
12 16 (1.30%) QlikView
13 12 (0.97%) Data Mining
13 12 (0.97%) OLAP
14 11 (0.89%) Big Data
14 11 (0.89%) MongoDB
15 10 (0.81%) BusinessObjects
15 10 (0.81%) Relational Database
16 9 (0.73%) SQL Server 2016
Development Applications
1 23 (1.87%) Visual Studio
2 18 (1.46%) Team Foundation Server
3 13 (1.06%) JIRA
4 12 (0.97%) Jenkins
5 10 (0.81%) Git (software)
5 10 (0.81%) Selenium
6 9 (0.73%) NUnit
6 9 (0.73%) TeamCity
7 8 (0.65%) Cucumber
8 7 (0.57%) Octopus Deploy
9 6 (0.49%) JUnit
9 6 (0.49%) MSTest
10 5 (0.41%) Maven
10 5 (0.41%) Mockito
10 5 (0.41%) Xcode
11 4 (0.32%) Ant
11 4 (0.32%) Balsamiq Mockups
11 4 (0.32%) Fiddler
11 4 (0.32%) Subversion
11 4 (0.32%) WebDriver
General
1 223 (18.12%) Finance
2 129 (10.48%) Marketing
3 76 (6.17%) Retail
4 51 (4.14%) Telecoms
5 43 (3.49%) Banking
6 36 (2.92%) Manufacturing
7 23 (1.87%) Games
8 21 (1.71%) Retail Banking
9 15 (1.22%) Front Office
10 13 (1.06%) Publishing
11 12 (0.97%) Legal
12 11 (0.89%) Automotive
13 7 (0.57%) Investment Banking
14 6 (0.49%) Electronics
15 4 (0.32%) German Language
16 3 (0.24%) Billing
16 3 (0.24%) French Language
16 3 (0.24%) Law
16 3 (0.24%) Multimedia
16 3 (0.24%) Pharmaceutical
Job Titles
1 442 (35.91%) Developer
2 152 (12.35%) Analyst
3 112 (9.10%) Consultant
4 100 (8.12%) .NET Developer
5 75 (6.09%) Project Manager
6 74 (6.01%) Architect
7 70 (5.69%) Microsoft Developer
8 68 (5.52%) Business Analyst
9 60 (4.87%) CRM Developer
10 59 (4.79%) Dynamics CRM Developer
11 45 (3.66%) SharePoint Developer
12 41 (3.33%) Administrator
13 36 (2.92%) Business Intelligence Developer
14 33 (2.68%) Front End Developer (Client-Side Developer)
15 30 (2.44%) C# Developer
16 29 (2.36%) Senior Developer
16 29 (2.36%) SQL Developer
17 25 (2.03%) C# .NET Developer
18 24 (1.95%) Azure Architect
18 24 (1.95%) Support Analyst
Libraries, Frameworks & Software Standards
1 268 (21.77%) .NET
2 140 (11.37%) HTML
3 132 (10.72%) CSS
4 101 (8.20%) ASP.NET
5 68 (5.52%) AngularJS
6 66 (5.36%) jQuery
7 57 (4.63%) ASP.NET MVC
8 49 (3.98%) XML
9 38 (3.09%) COM
9 38 (3.09%) HTML5
10 30 (2.44%) Web Services
11 29 (2.36%) Ajax
11 29 (2.36%) CSS3
12 27 (2.19%) LINQ
13 23 (1.87%) REST
13 23 (1.87%) WPF
14 22 (1.79%) .NET Framework
14 22 (1.79%) ASP.NET MVC 5
15 20 (1.62%) Node.js
15 20 (1.62%) React
Miscellaneous
1 85 (6.90%) Analytical Skills
2 33 (2.68%) User Experience
3 18 (1.46%) Social Media
4 16 (1.30%) Algorithms
4 16 (1.30%) Mobile App
5 10 (0.81%) Data Centre
6 8 (0.65%) Data Structures
6 8 (0.65%) FMCG
7 7 (0.57%) Computer Science
7 7 (0.57%) Virtual Team
8 6 (0.49%) Clustering
9 5 (0.41%) Animation
9 5 (0.41%) Digital Media
9 5 (0.41%) Fintech
9 5 (0.41%) Replication
10 4 (0.32%) Blog
10 4 (0.32%) Hybrid Cloud
10 4 (0.32%) Over-the-Top Content
10 4 (0.32%) Video on Demand
11 3 (0.24%) iPad
Operating Systems
1 81 (6.58%) Windows
2 41 (3.33%) Linux
3 26 (2.11%) Windows Server
4 19 (1.54%) Unix
5 17 (1.38%) Windows 7
6 15 (1.22%) Windows 10
7 14 (1.14%) Android
8 13 (1.06%) Apple iOS
9 12 (0.97%) Windows Server 2008
10 10 (0.81%) Windows Server 2012
11 8 (0.65%) Mac OS X
12 6 (0.49%) Red Hat Enterprise Linux
13 5 (0.41%) Windows 8
14 4 (0.32%) Windows XP
15 3 (0.24%) Solaris
15 3 (0.24%) Windows Server 2003
16 2 (0.16%) Windows Vista
17 1 (0.081%) Mac OS
17 1 (0.081%) Windows Mobile
17 1 (0.081%) zOS
Processes & Methodologies
1 204 (16.57%) Agile Software Development
2 147 (11.94%) CRM
3 133 (10.80%) MVC
4 124 (10.07%) Business Intelligence
5 119 (9.67%) Stakeholder Management
6 107 (8.69%) Migration
7 75 (6.09%) ERP
8 63 (5.12%) Project Management
9 57 (4.63%) Scrum
10 54 (4.39%) Web Development
11 53 (4.31%) TDD
12 45 (3.66%) ETL
13 42 (3.41%) Analytics
14 41 (3.33%) PRINCE2
15 40 (3.25%) Data Migration
16 38 (3.09%) Front End Development
17 37 (3.01%) E-Commerce
18 36 (2.92%) Business Analysis
18 36 (2.92%) DevOps
18 36 (2.92%) User Acceptance Testing
Programming Languages
1 211 (17.14%) SQL
2 209 (16.98%) C#
3 185 (15.03%) JavaScript
4 65 (5.28%) T-SQL
5 52 (4.22%) Java
6 35 (2.84%) VB.NET
7 34 (2.76%) PowerShell
8 21 (1.71%) PHP
9 19 (1.54%) C
10 16 (1.30%) Python
11 10 (0.81%) Perl
12 9 (0.73%) R
12 9 (0.73%) XPath
13 8 (0.65%) C++
13 8 (0.65%) PL/SQL
13 8 (0.65%) Scala
14 5 (0.41%) Objective-C
15 4 (0.32%) Data Analysis Expressions (DAX)
15 4 (0.32%) VB
16 3 (0.24%) Apple Swift
Qualifications
1 46 (3.74%) Degree
2 9 (0.73%) SC Cleared
2 9 (0.73%) Security Cleared
3 8 (0.65%) PMP
4 6 (0.49%) ITIL Certification
4 6 (0.49%) PRINCE2 Certification
5 5 (0.41%) CCNP
5 5 (0.41%) Cisco Certification
5 5 (0.41%) CISSP
5 5 (0.41%) Microsoft Certification
5 5 (0.41%) PMI Certification
6 4 (0.32%) CCNA
6 4 (0.32%) GIAC
6 4 (0.32%) ISTQB
6 4 (0.32%) OCPJP
7 3 (0.24%) DBS Check
8 2 (0.16%) BPSS Clearance
8 2 (0.16%) ISEB
8 2 (0.16%) MCSE
8 2 (0.16%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 33 (2.68%) PMO
2 20 (1.62%) QA
3 12 (0.97%) SLA
4 11 (0.89%) MiFID
5 5 (0.41%) Data Quality
6 2 (0.16%) Disclosure Scotland
6 2 (0.16%) Sarbanes-Oxley
7 1 (0.081%) Actionable Recommendations
7 1 (0.081%) Dodd-Frank
7 1 (0.081%) FATCA
7 1 (0.081%) PCI DSS
7 1 (0.081%) PMBOK
7 1 (0.081%) Solvency II
System Software
1 64 (5.20%) Active Directory
2 11 (0.89%) VMware Infrastructure
3 10 (0.81%) Hyper-V
4 8 (0.65%) Docker
5 7 (0.57%) Virtual Machines
5 7 (0.57%) vSphere
6 2 (0.16%) Microsoft App-V
6 2 (0.16%) StorNext
6 2 (0.16%) XenApp
6 2 (0.16%) Xsan
7 1 (0.081%) HDFS
7 1 (0.081%) NFS
7 1 (0.081%) Time Sharing Option
7 1 (0.081%) Virtual Desktop
7 1 (0.081%) VMware ESX
7 1 (0.081%) VMware ESXi
Systems Management
1 25 (2.03%) SCCM
2 8 (0.65%) Puppet
3 6 (0.49%) Opscode Chef
4 5 (0.41%) Microsoft Intune
4 5 (0.41%) Nagios
5 3 (0.24%) Ansible
5 3 (0.24%) Backup Exec
5 3 (0.24%) MOM
5 3 (0.24%) WSUS
6 2 (0.16%) Forefront Identity Manager
6 2 (0.16%) NetBackup
6 2 (0.16%) Norton AntiVirus
6 2 (0.16%) Oracle Identity Management
6 2 (0.16%) Oracle Identity Manager
6 2 (0.16%) Red Hat Satellite
6 2 (0.16%) SCOM
6 2 (0.16%) Sysprep
6 2 (0.16%) Terraform
7 1 (0.081%) Dollar Universe
7 1 (0.081%) Tivoli
Vendors
1 565 (45.90%) Microsoft
2 44 (3.57%) SAP
3 38 (3.09%) Oracle
4 32 (2.60%) Sage
5 31 (2.52%) Sitecore
6 29 (2.36%) VMware
7 24 (1.95%) Adobe
8 22 (1.79%) Google
9 11 (0.89%) Cisco
9 11 (0.89%) Epicor
9 11 (0.89%) Tableau
10 10 (0.81%) Netezza
10 10 (0.81%) Salesforce.com
10 10 (0.81%) ServiceNow
11 9 (0.73%) Citrix
12 8 (0.65%) IBM
12 8 (0.65%) Rackspace
13 7 (0.57%) Apple
13 7 (0.57%) DoubleClick
13 7 (0.57%) Nintex
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