The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 3 months to 25 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 272 311 278
Rank change year-on-year +39 -33  
Contract jobs citing Advertising 377 399 449
As % of all contract IT jobs advertised in the UK 0.81% 0.75% 0.80%
As % of the General category 2.08% 2.05% 2.02%
Number of daily rates quoted 274 313 347
Median daily rate £413 £400 £400
Median daily rate % change year-on-year +3.12% -  
90% offered a daily rate of more than £265 £225 £250
10% offered a daily rate of more than £550 £550 £575
UK excluding London median daily rate £375 £375 £359
% change year-on-year - +4.52%  
Number of hourly rates quoted 11 7 8
Median hourly rate £18.00 £18.50 £26.18
Median hourly rate % change year-on-year -2.70% -29.32%  
90% offered a hourly rate of more than £12.50 £16.80 £10.00
10% offered a hourly rate of more than £22.62 £25.59 £32.71
UK excluding London median hourly rate £13.75 £16.75 £12.50
% change year-on-year -17.91% +34.00%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

General Skills
UK
Contract job vacancies with a requirement for common skills 18149 19506 22192
As % of all contract IT job vacancies advertised in the UK 39.21% 36.76% 39.60%
Number of daily rates quoted 11914 13034 14238
Median daily rate £475 £450 £425
Median daily rate % change year-on-year +5.55% +5.88%  
90% offered a daily rate of more than £300 £280 £283
10% offered a daily rate of more than £643 £625 £613
UK excluding London median daily rate £415 £400 £400
% change year-on-year +3.75% -  
Number of hourly rates quoted 404 459 535
Median hourly rate £26.45 £22.50 £22.50
Median hourly rate % change year-on-year +17.55% -  
90% offered a hourly rate of more than £13.26 £11.00 £11.00
10% offered a hourly rate of more than £50.00 £47.05 £47.83
UK excluding London median hourly rate £30.00 £25.00 £22.50
% change year-on-year +20.00% +11.11%  

Advertising
Job Vacancy Trend

The job posting trend of jobs advertised citing Advertising as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Advertising in the UK

Advertising
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising.

Contractor daily rate trend for Advertising in the UK

Advertising
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Advertising over the 3 months to 25 June 2017.

Contractor daily rate histogram for Advertising in the UK

Advertising
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising.

Contractor hourly rate trend for Advertising in the UK

Advertising
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Advertising over the 3 months to 25 June 2017.

Contractor hourly rate histogram for Advertising in the UK

Advertising
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 3 months to 25 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +29 364 £413 +3.12% 514
London -12 214 £450 +5.88% 222
South East +45 58 £375 +7.14% 71
City of London -8 54 £475 +15.85% 57
East of England -18 22 £325 -13.33% 32
West Midlands +30 19 £420 -6.66% 42
Berkshire +18 15 £400 +14.28% 9
Hampshire +15 15 £318 +6.00% 24
East Midlands -6 13 £475 +26.66% 28
North West +25 11 £425 +25.92% 43
South West +6 11 £300 -33.33% 29
Surrey +5 11 £375 -11.76% 12
Yorkshire +16 9 £325 -13.33% 20
Kent +3 9 £400 +6.66% 6
Cambridgeshire +5 8 £375 -6.25% 1
Hertfordshire -14 8 £388 +3.33% 13
West Yorkshire +17 7 £325 -18.75% 10
North East +68 6 £400 +14.28% 14
Manchester +15 6 £388 +19.23% 24
Wales -2 6 £400 -5.88% 5
Bedfordshire -6 6 £323 -21.81% 6
Coventry +17 5 £488 +8.33% 2
Leeds +17 5 £325 -7.14% 7
Cambridge +6 5 £375 +37.61%
Scotland +34 4 £350 +20.68% 16
Edinburgh +16 4 £350 -9.09% 4
Hook +7 4 £318 +6.00%
South Wales -2 4 £400 -5.88% 4
Bristol -7 4 £275 -38.88% 6
Newcastle upon Tyne +79 3 £400 +14.28% 7

For the 6 months to 25 June 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Advertising.

1 327 (36.29%) Microsoft
2 164 (18.20%) .NET
3 160 (17.76%) Finance
4 149 (16.54%) SQL
5 147 (16.32%) Agile Software Development
6 145 (16.09%) JavaScript
7 140 (15.54%) Marketing
8 136 (15.09%) C#
8 136 (15.09%) HTML
9 115 (12.76%) SQL Server
10 110 (12.21%) CSS
11 94 (10.43%) Stakeholder Management
12 89 (9.88%) CRM
13 86 (9.54%) MVC
14 84 (9.32%) SharePoint
15 74 (8.21%) Analytical Skills
16 73 (8.10%) ASP.NET
17 71 (7.88%) ERP
17 71 (7.88%) Dynamics CRM
18 69 (7.66%) Business Intelligence
19 67 (7.44%) Project Management
20 59 (6.55%) AngularJS
21 57 (6.33%) jQuery
21 57 (6.33%) Migration
21 57 (6.33%) Retail
21 57 (6.33%) Java
22 55 (6.10%) Windows
23 53 (5.88%) Analytics
24 52 (5.77%) SQL Server Reporting Services
25 47 (5.22%) Web Development

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 84 (9.32%) SharePoint
2 35 (3.88%) SharePoint 2013
3 33 (3.66%) CMS
4 12 (1.33%) Adobe Experience Manager
4 12 (1.33%) SharePoint 2010
4 12 (1.33%) Sitecore CMS
5 11 (1.22%) SAS
6 10 (1.11%) MS Exchange
7 9 (1.00%) BizTalk Server
8 8 (0.89%) Skype for Business
9 7 (0.78%) EPiServer
10 5 (0.55%) Confluence
10 5 (0.55%) IIS
10 5 (0.55%) Oracle SOA Suite
10 5 (0.55%) Tomcat
10 5 (0.55%) Umbraco
10 5 (0.55%) WebLogic
10 5 (0.55%) WebSphere
11 4 (0.44%) Apache Solr
12 3 (0.33%) WordPress
Applications
1 45 (4.99%) Microsoft Office
2 39 (4.33%) Microsoft Excel
3 19 (2.11%) Microsoft PowerPoint
4 10 (1.11%) Microsoft Project
4 10 (1.11%) MS Visio
5 6 (0.67%) Photoshop
6 4 (0.44%) Adobe Creative Suite
6 4 (0.44%) InDesign
6 4 (0.44%) Spreadsheet
7 3 (0.33%) Adobe Illustrator
7 3 (0.33%) OmniGraffle
7 3 (0.33%) ZBrush
8 2 (0.22%) 3ds Max
8 2 (0.22%) CINEMA 4D
9 1 (0.11%) Acrobat
9 1 (0.11%) Adobe After Effects
9 1 (0.11%) Windchill
Business Applications
1 71 (7.88%) Dynamics CRM
2 20 (2.22%) SAP Business One
3 19 (2.11%) Sage 200
4 18 (2.00%) NetSuite
5 16 (1.78%) Dynamics AX
6 12 (1.33%) Dynamics NAV
6 12 (1.33%) Sage 50
6 12 (1.33%) Unit4 Business World
7 8 (0.89%) Sage X3
8 6 (0.67%) JDE OneWorld
8 6 (0.67%) Magento
8 6 (0.67%) Maximo
9 5 (0.55%) Eloqua
10 4 (0.44%) SAP CO
10 4 (0.44%) SAP FI
10 4 (0.44%) SAP FI/CO
11 3 (0.33%) Infor M3
11 3 (0.33%) OpenText VIM for SAP
12 2 (0.22%) Oracle ERP
12 2 (0.22%) SAP Business ByDesign
Cloud Services
1 44 (4.88%) Office 365
2 41 (4.55%) Microsoft Azure
3 26 (2.89%) Amazon AWS
4 20 (2.22%) IaaS
5 15 (1.66%) Google Analytics
6 14 (1.55%) Dynamics 365
7 13 (1.44%) Cloud Computing
8 12 (1.33%) Azure Active Directory
8 12 (1.33%) SaaS
9 9 (1.00%) PaaS
10 8 (0.89%) AdWords
11 6 (0.67%) Adobe Analytics
12 4 (0.44%) GitHub
13 3 (0.33%) Adobe Creative Cloud
13 3 (0.33%) Virtual Private Cloud
14 2 (0.22%) Google Cloud Platform
14 2 (0.22%) OneDrive
14 2 (0.22%) SuccessFactors
15 1 (0.11%) Amazon EMR
15 1 (0.11%) CloudFront
Communications & Networking
1 18 (2.00%) Internet
2 11 (1.22%) HTTP
3 10 (1.11%) Intranet
3 10 (1.11%) LAN
4 9 (1.00%) WAN
5 8 (0.89%) Skype
5 8 (0.89%) VPN
6 6 (0.67%) TCP/IP
7 5 (0.55%) VoIP
8 4 (0.44%) DNS
8 4 (0.44%) Firewall
9 3 (0.33%) Ethernet
10 2 (0.22%) DHCP
10 2 (0.22%) Extranet
10 2 (0.22%) IPv4
10 2 (0.22%) IPv6
10 2 (0.22%) LDAP
10 2 (0.22%) SSL
10 2 (0.22%) Wireless
10 2 (0.22%) X.509
Database & Business Intelligence
1 115 (12.76%) SQL Server
2 52 (5.77%) SQL Server Reporting Services
3 45 (4.99%) SQL Server Integration Services
4 32 (3.55%) SQL Server Analysis Services
5 20 (2.22%) Big Data
6 19 (2.11%) MySQL
6 19 (2.11%) NoSQL
7 17 (1.89%) Data Warehouse
8 14 (1.55%) MongoDB
8 14 (1.55%) SQL Server 2008
9 11 (1.22%) Couchbase
9 11 (1.22%) Crystal Reports
9 11 (1.22%) Relational Database
9 11 (1.22%) SQL Server 2012
10 10 (1.11%) Data Mining
10 10 (1.11%) Power BI
10 10 (1.11%) QlikView
10 10 (1.11%) SQL Server 2014
11 8 (0.89%) BusinessObjects
12 7 (0.78%) OLAP
Development Applications
1 25 (2.77%) Visual Studio
2 18 (2.00%) Selenium
3 16 (1.78%) Git (software)
4 14 (1.55%) Cucumber
5 13 (1.44%) JIRA
5 13 (1.44%) JUnit
5 13 (1.44%) Team Foundation Server
6 10 (1.11%) Jenkins
7 9 (1.00%) TestNG
8 6 (0.67%) Mockito
8 6 (0.67%) Subversion
8 6 (0.67%) WebDriver
9 5 (0.55%) ERwin
9 5 (0.55%) Mocha
10 4 (0.44%) Ant
10 4 (0.44%) gulp
10 4 (0.44%) Karma Test Runner
10 4 (0.44%) Maven
10 4 (0.44%) Sinon.JS
10 4 (0.44%) TeamCity
General
1 160 (17.76%) Finance
2 140 (15.54%) Marketing
3 57 (6.33%) Retail
4 41 (4.55%) Telecoms
5 33 (3.66%) Banking
6 30 (3.33%) Manufacturing
7 16 (1.78%) Games
8 15 (1.66%) Front Office
9 14 (1.55%) Automotive
10 12 (1.33%) Legal
10 12 (1.33%) Publishing
11 9 (1.00%) Investment Banking
12 8 (0.89%) Retail Banking
13 7 (0.78%) Electronics
13 7 (0.78%) French Language
14 4 (0.44%) Back Office
15 3 (0.33%) Multimedia
16 2 (0.22%) Billing
16 2 (0.22%) General Ledger
16 2 (0.22%) Law
Job Titles
1 276 (30.63%) Developer
2 143 (15.87%) Analyst
3 78 (8.66%) Consultant
4 74 (8.21%) Business Analyst
5 73 (8.10%) Project Manager
6 62 (6.88%) .NET Developer
7 42 (4.66%) Architect
8 33 (3.66%) SharePoint Developer
9 30 (3.33%) Microsoft Developer
10 26 (2.89%) CRM Developer
10 26 (2.89%) Dynamics CRM Developer
11 25 (2.77%) Java Developer
12 24 (2.66%) Front End Developer (Client-Side Developer)
13 21 (2.33%) Administrator
14 18 (2.00%) Junior
15 17 (1.89%) Senior Developer
15 17 (1.89%) Support Analyst
16 16 (1.78%) Azure Architect
17 15 (1.66%) Business Intelligence Developer
17 15 (1.66%) Programme Manager
Libraries, Frameworks & Software Standards
1 164 (18.20%) .NET
2 136 (15.09%) HTML
3 110 (12.21%) CSS
4 73 (8.10%) ASP.NET
5 59 (6.55%) AngularJS
6 57 (6.33%) jQuery
7 41 (4.55%) XML
8 36 (4.00%) HTML5
9 34 (3.77%) ASP.NET MVC
10 25 (2.77%) COM
10 25 (2.77%) Web Services
11 24 (2.66%) Node.js
12 23 (2.55%) Ajax
13 21 (2.33%) Spring
14 20 (2.22%) CSS3
15 18 (2.00%) .NET Framework
15 18 (2.00%) JSON
15 18 (2.00%) LINQ
16 17 (1.89%) ASP.NET MVC 5
16 17 (1.89%) React
Miscellaneous
1 74 (8.21%) Analytical Skills
2 31 (3.44%) Social Media
3 28 (3.11%) Greenfield Project
3 28 (3.11%) User Experience
4 14 (1.55%) Mobile App
5 10 (1.11%) FMCG
6 9 (1.00%) Algorithms
6 9 (1.00%) Computer Science
7 8 (0.89%) Data Structures
7 8 (0.89%) Digital Media
8 7 (0.78%) Fintech
9 6 (0.67%) Blog
9 6 (0.67%) Client/Server
10 5 (0.55%) Management Information System
11 4 (0.44%) Cloud Native
11 4 (0.44%) Clustering
11 4 (0.44%) Enterprise Software
11 4 (0.44%) Replication
12 3 (0.33%) Motion Graphics
12 3 (0.33%) Virtual Team
Operating Systems
1 55 (6.10%) Windows
2 27 (3.00%) Linux
3 16 (1.78%) Windows 10
3 16 (1.78%) Windows Server
4 13 (1.44%) Unix
5 12 (1.33%) Android
6 10 (1.11%) Apple iOS
7 9 (1.00%) Windows 7
8 6 (0.67%) Red Hat Enterprise Linux
9 5 (0.55%) Windows Server 2008
9 5 (0.55%) Windows Server 2012
10 4 (0.44%) Windows 8
11 3 (0.33%) Mac OS X
11 3 (0.33%) Windows Server 2003
12 2 (0.22%) Mac OS
12 2 (0.22%) zOS
13 1 (0.11%) VMS
13 1 (0.11%) Windows Mobile
13 1 (0.11%) Windows XP
Processes & Methodologies
1 147 (16.32%) Agile Software Development
2 94 (10.43%) Stakeholder Management
3 89 (9.88%) CRM
4 86 (9.54%) MVC
5 71 (7.88%) ERP
6 69 (7.66%) Business Intelligence
7 67 (7.44%) Project Management
8 57 (6.33%) Migration
9 53 (5.88%) Analytics
10 47 (5.22%) Web Development
11 44 (4.88%) Scrum
12 42 (4.66%) TDD
13 40 (4.44%) Business Analysis
13 40 (4.44%) PRINCE2
14 36 (4.00%) Digital Marketing
15 32 (3.55%) ITIL
16 30 (3.33%) Front End Development
17 28 (3.11%) User Acceptance Testing
17 28 (3.11%) Waterfall
18 26 (2.89%) E-Commerce
Programming Languages
1 149 (16.54%) SQL
2 145 (16.09%) JavaScript
3 136 (15.09%) C#
4 57 (6.33%) Java
5 33 (3.66%) T-SQL
6 19 (2.11%) PHP
7 13 (1.44%) PowerShell
8 12 (1.33%) C++
8 12 (1.33%) Python
8 12 (1.33%) VB.NET
9 9 (1.00%) C
10 6 (0.67%) R
11 5 (0.55%) Objective-C
11 5 (0.55%) Scala
12 2 (0.22%) Data Analysis Expressions (DAX)
12 2 (0.22%) JCL
12 2 (0.22%) VB
12 2 (0.22%) XPath
13 1 (0.11%) Apex Code
13 1 (0.11%) X++
Qualifications
1 40 (4.44%) Degree
2 11 (1.22%) PMP
3 10 (1.11%) ITIL Certification
4 7 (0.78%) Computer Science Degree
4 7 (0.78%) PMI Certification
5 6 (0.67%) Security Cleared
6 5 (0.55%) Microsoft Certification
6 5 (0.55%) OCPJP
6 5 (0.55%) PRINCE2 Certification
7 4 (0.44%) ISTQB
7 4 (0.44%) SC Cleared
8 3 (0.33%) CISSP
8 3 (0.33%) ISEB
9 2 (0.22%) CCNA
9 2 (0.22%) CCNP
9 2 (0.22%) Cisco Certification
9 2 (0.22%) GIAC
9 2 (0.22%) Master's Degree
10 1 (0.11%) ISTQB Foundation Certification
10 1 (0.11%) ITIL Foundation Certificate
Quality Assurance & Compliance
1 14 (1.55%) PMO
2 13 (1.44%) QA
3 8 (0.89%) MiFID
4 7 (0.78%) SLA
5 3 (0.33%) Data Quality
6 2 (0.22%) Dodd-Frank
7 1 (0.11%) Actionable Recommendations
7 1 (0.11%) Basel III
7 1 (0.11%) Disclosure Scotland
7 1 (0.11%) EMIR
7 1 (0.11%) FATCA
7 1 (0.11%) GDPR
7 1 (0.11%) PMBOK
7 1 (0.11%) Sarbanes-Oxley
System Software
1 45 (4.99%) Active Directory
2 6 (0.67%) Virtual Machines
3 3 (0.33%) Hyper-V
4 2 (0.22%) Time Sharing Option
4 2 (0.22%) VMware Infrastructure
5 1 (0.11%) Docker
Systems Management
1 17 (1.89%) SCCM
2 9 (1.00%) Microsoft Intune
3 3 (0.33%) Backup Exec
3 3 (0.33%) Marathon
3 3 (0.33%) Mesos
3 3 (0.33%) Red Hat Satellite
4 2 (0.22%) Nagios
4 2 (0.22%) NetBackup
4 2 (0.22%) Puppet
5 1 (0.11%) Dollar Universe
5 1 (0.11%) HP Quality Center
5 1 (0.11%) logstash
5 1 (0.11%) Norton AntiVirus
5 1 (0.11%) Systems Management Server (SMS)
5 1 (0.11%) Terraform
Vendors
1 327 (36.29%) Microsoft
2 39 (4.33%) SAP
3 31 (3.44%) Sage
4 30 (3.33%) Oracle
5 25 (2.77%) Google
6 24 (2.66%) Adobe
7 19 (2.11%) Sitecore
8 14 (1.55%) Epicor
8 14 (1.55%) Tableau
9 13 (1.44%) Salesforce.com
9 13 (1.44%) VMware
10 12 (1.33%) IBM
11 9 (1.00%) Rackspace
12 8 (0.89%) Cisco
13 6 (0.67%) Citrix
13 6 (0.67%) DoubleClick
13 6 (0.67%) Infor
13 6 (0.67%) Red Hat
14 5 (0.55%) Facebook
14 5 (0.55%) ServiceNow
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