Period
to 2 June 2020

The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 2 June 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK
6 months to
2 Jun 2020
Same period 2019 Same period 2018
Rank 403 370 299
Rank change year-on-year -33 -71 -53
Contract jobs citing Advertising 210 599 863
As % of all contract jobs advertised in the UK 0.46% 0.66% 0.85%
As % of the General category 1.20% 1.65% 2.06%
Number of daily rates quoted 158 424 661
Median daily rate £475 £475 £450
Median daily rate % change year-on-year - +5.56% +10.43%
10th Percentile £181 £220 £210
90th Percentile £663 £650 £600
UK excluding London median daily rate £400 £425 £400
% change year-on-year -5.88% +6.25% +1.27%
Number of hourly rates quoted 4 8 11
Median hourly rate £38.48 £21.50 £26.78
Median hourly rate % change year-on-year +78.95% -19.70% +62.27%
10th Percentile £23.89 £13.19 £16.00
90th Percentile £38.75 £46.44 £38.47
UK excluding London median hourly rate £18.50 £42.50 £16.00
% change year-on-year -56.47% +165.63% +6.67%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 17,509 36,349 41,815
As % of all contract IT jobs advertised in the UK 38.48% 40.10% 41.07%
Number of daily rates quoted 10,993 23,519 27,220
Median daily rate £498 £488 £475
Median daily rate % change year-on-year +2.05% +2.63% +5.56%
10th Percentile £288 £305 £285
90th Percentile £700 £675 £670
UK excluding London median daily rate £450 £450 £425
% change year-on-year - +5.88% +6.25%
Number of hourly rates quoted 615 971 1,119
Median hourly rate £26.87 £22.83 £21.90
Median hourly rate % change year-on-year +17.70% +4.25% -0.45%
10th Percentile £12.79 £12.25 £11.61
90th Percentile £52.50 £50.00 £48.75
Median hourly rate £21.57 £23.00 £20.00
% change year-on-year -6.22% +15.00% -7.05%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Advertising.

Daily rate trend for Advertising in the UK

Advertising
Daily Rate Histogram

Daily rate distribution for jobs citing Advertising over the 6 months to 2 June 2020.

Daily rate histogram for Advertising in the UK

Advertising
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Advertising.

Hourly rate trend for Advertising in the UK

Advertising
Hourly Rate Histogram

Hourly rate distribution of jobs citing Advertising over the 6 months to 2 June 2020.

Hourly rate histogram for Advertising in the UK

Advertising
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 2 June 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -49 186 £475 - 142
London -5 134 £483 +1.58% 55
UK excluding London +74 67 £400 -5.88% 88
South East +95 23 £325 -33.33% 18
North of England +33 12 £550 +29.41% 23
Work from Home -7 12 £575 +15.00% 26
Scotland +44 11 £386 -14.22% 3
North West +36 11 £550 +57.14% 15
Midlands +67 8 £350 +3.70% 18
Wales - 7 £438 -
West Midlands +52 5 £310 -11.43% 12
South West +40 4 £275 -14.73% 9
East of England +57 2 £343 -27.89% 17
East Midlands +48 2 £400 - 6
Yorkshire +40 1 £520 +15.56% 4

For the 6 months to 2 June 2020, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Advertising.

1 43 (20.48%) Agile Software Development
2 38 (18.10%) Finance
3 33 (15.71%) Marketing
4 32 (15.24%) AWS
5 31 (14.76%) Azure
5 31 (14.76%) Microsoft
6 24 (11.43%) SQL
7 21 (10.00%) Stakeholder Management
8 20 (9.52%) Python
8 20 (9.52%) Analytics
8 20 (9.52%) Analytical Skills
9 18 (8.57%) ERP
9 18 (8.57%) Migration
10 17 (8.10%) HTML
10 17 (8.10%) User Experience
11 16 (7.62%) DevOps
11 16 (7.62%) Office 365
12 15 (7.14%) JavaScript
12 15 (7.14%) CRM
13 14 (6.67%) Adobe
14 13 (6.19%) Windows
14 13 (6.19%) Workday
14 13 (6.19%) Problem-Solving
15 12 (5.71%) Java
15 12 (5.71%) Google
16 11 (5.24%) Business Analysis
16 11 (5.24%) MySQL
16 11 (5.24%) SQL Server
16 11 (5.24%) Active Directory
16 11 (5.24%) Microsoft Excel

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (3.81%) CMS
2 7 (3.33%) SharePoint
3 6 (2.86%) Confluence
4 4 (1.90%) Elasticsearch
5 3 (1.43%) nginx
6 1 (0.48%) Documentum
6 1 (0.48%) JBoss
6 1 (0.48%) OpenEdge
6 1 (0.48%) Tomcat
6 1 (0.48%) WebLogic
Applications
1 11 (5.24%) Microsoft Excel
2 10 (4.76%) Microsoft Office
3 7 (3.33%) Photoshop
4 5 (2.38%) Adobe Creative Suite
5 4 (1.90%) Adobe Illustrator
6 3 (1.43%) Sketch
7 2 (0.95%) InDesign
7 2 (0.95%) Microsoft PowerPoint
8 1 (0.48%) Adobe Premiere
8 1 (0.48%) InVision
8 1 (0.48%) Microsoft Project
8 1 (0.48%) MS Visio
8 1 (0.48%) Spreadsheet
Business Applications
1 10 (4.76%) Dynamics CRM
2 7 (3.33%) Workday HCM
3 3 (1.43%) Eloqua
4 2 (0.95%) Dynamics NAV
5 1 (0.48%) Dynamics GP
5 1 (0.48%) Infor M3
5 1 (0.48%) ION MarketView
5 1 (0.48%) NetSuite
5 1 (0.48%) ReMetrica
5 1 (0.48%) Salesforce.com CRM
5 1 (0.48%) Towers Watson Igloo
5 1 (0.48%) Unit4 Business World
Cloud Services
1 32 (15.24%) AWS
2 31 (14.76%) Azure
3 16 (7.62%) Office 365
4 11 (5.24%) Serverless
5 9 (4.29%) Dynamics 365
6 8 (3.81%) AWS Lambda
7 6 (2.86%) GCP
8 5 (2.38%) Adobe Analytics
8 5 (2.38%) IaaS
8 5 (2.38%) Power Platform
8 5 (2.38%) SaaS
9 4 (1.90%) PaaS
9 4 (1.90%) Power Automate
9 4 (1.90%) PowerApps
10 3 (1.43%) Amazon Cognito
10 3 (1.43%) AWS Step Functions
10 3 (1.43%) Datadog
10 3 (1.43%) Google Analytics
11 2 (0.95%) Amazon S3
11 2 (0.95%) Azure Active Directory
Communications & Networking
1 3 (1.43%) Wi-Fi
2 2 (0.95%) WAN
3 1 (0.48%) DMZ
3 1 (0.48%) Ethernet
3 1 (0.48%) Firewall
3 1 (0.48%) HTTP
3 1 (0.48%) Internet
3 1 (0.48%) Intranet
3 1 (0.48%) IPv4
3 1 (0.48%) LAN
3 1 (0.48%) Skype
3 1 (0.48%) TCP/IP
3 1 (0.48%) VoIP
3 1 (0.48%) VPN
3 1 (0.48%) Wireless
Database & Business Intelligence
1 11 (5.24%) MySQL
1 11 (5.24%) SQL Server
2 7 (3.33%) Amazon DynamoDB
3 5 (2.38%) Amazon Athena
3 5 (2.38%) Data Lake
3 5 (2.38%) Data Warehouse
3 5 (2.38%) PostgreSQL
3 5 (2.38%) Redis
3 5 (2.38%) Relational Database
4 4 (1.90%) Amazon Redshift
4 4 (1.90%) Azure SQL Database
5 3 (1.43%) Amazon RDS
5 3 (1.43%) MongoDB
5 3 (1.43%) Power BI
6 2 (0.95%) Big Data
6 2 (0.95%) BusinessObjects
6 2 (0.95%) Data Mining
6 2 (0.95%) NoSQL
7 1 (0.48%) Qlik Sense
7 1 (0.48%) SQL Server 2019
Development Applications
1 8 (3.81%) JIRA
2 5 (2.38%) Git (software)
3 2 (0.95%) Cucumber
3 2 (0.95%) Jenkins
3 2 (0.95%) JUnit
3 2 (0.95%) minitest
3 2 (0.95%) RSpec
3 2 (0.95%) Selenium
3 2 (0.95%) SoapUI
3 2 (0.95%) Subversion
4 1 (0.48%) Atlassian Bamboo
4 1 (0.48%) Bitbucket
4 1 (0.48%) GitLab
4 1 (0.48%) gulp
4 1 (0.48%) JMeter
4 1 (0.48%) Maven
4 1 (0.48%) Postman
4 1 (0.48%) SonarQube
4 1 (0.48%) WebDriver
4 1 (0.48%) Zephyr
General
1 38 (18.10%) Finance
2 33 (15.71%) Marketing
3 10 (4.76%) Legal
4 5 (2.38%) Banking
4 5 (2.38%) Publishing
5 4 (1.90%) Law
6 3 (1.43%) Public Sector
6 3 (1.43%) Telecoms
7 2 (0.95%) Multimedia
8 1 (0.48%) Back Office
8 1 (0.48%) Dutch Language
8 1 (0.48%) Finnish Language
8 1 (0.48%) Front Office
8 1 (0.48%) Games
8 1 (0.48%) German Language
8 1 (0.48%) Investment Banking
8 1 (0.48%) Manufacturing
8 1 (0.48%) Polish Language
8 1 (0.48%) Russian Language
8 1 (0.48%) Spanish Language
Job Titles
1 41 (19.52%) Developer
2 26 (12.38%) Analyst
3 21 (10.00%) Project Manager
4 20 (9.52%) Consultant
5 14 (6.67%) Architect
6 11 (5.24%) Designer
7 8 (3.81%) Business Analyst
7 8 (3.81%) Senior Developer
8 7 (3.33%) Programme Manager
8 7 (3.33%) Solutions Architect
8 7 (3.33%) Technical Manager
9 6 (2.86%) Product Manager
9 6 (2.86%) Workday Consultant
10 5 (2.38%) AWS Developer
10 5 (2.38%) Cisco Engineer
10 5 (2.38%) Cisco Field Engineer
10 5 (2.38%) Cisco Network Engineer
10 5 (2.38%) Data Engineer
10 5 (2.38%) Field Engineer
10 5 (2.38%) Network Field Engineer
Libraries, Frameworks & Software Standards
1 17 (8.10%) HTML
2 8 (3.81%) CSS
3 7 (3.33%) .NET
3 7 (3.33%) Redux
4 6 (2.86%) HTML5
4 6 (2.86%) Node.js
4 6 (2.86%) React
5 5 (2.38%) REST
6 4 (1.90%) CSS3
6 4 (1.90%) GraphQL
6 4 (1.90%) Kafka
6 4 (1.90%) Next.js
6 4 (1.90%) Web Services
7 3 (1.43%) AngularJS
7 3 (1.43%) Express
7 3 (1.43%) hapi
7 3 (1.43%) RabbitMQ
7 3 (1.43%) Semantic HTML
7 3 (1.43%) Symfony
7 3 (1.43%) Twitter Bootstrap
Miscellaneous
1 20 (9.52%) Analytical Skills
2 17 (8.10%) User Experience
3 7 (3.33%) Social Media
4 6 (2.86%) Driving Licence
5 5 (2.38%) Graphic Design
6 4 (1.90%) Data Centre
6 4 (1.90%) Over-the-Top Content
7 3 (1.43%) Analytical Mindset
7 3 (1.43%) Animation
7 3 (1.43%) Management Information System
7 3 (1.43%) Social Network
8 2 (0.95%) Credit Risk
8 2 (0.95%) Enterprise Software
8 2 (0.95%) Fixed Income
8 2 (0.95%) Greenfield Project
8 2 (0.95%) Marketing Technology
8 2 (0.95%) Mobile App
8 2 (0.95%) Motion Graphics
8 2 (0.95%) Self-Motivation
9 1 (0.48%) Algorithms
Operating Systems
1 13 (6.19%) Windows
2 7 (3.33%) Windows 10
3 6 (2.86%) Android
3 6 (2.86%) Windows 7
4 4 (1.90%) Apple iOS
4 4 (1.90%) Windows Server
5 3 (1.43%) Unix
6 2 (0.95%) Linux
6 2 (0.95%) Windows Server 2008
7 1 (0.48%) VMS
7 1 (0.48%) Windows Server 2012
7 1 (0.48%) Windows Server 2019
Processes & Methodologies
1 43 (20.48%) Agile Software Development
2 21 (10.00%) Stakeholder Management
3 20 (9.52%) Analytics
4 18 (8.57%) ERP
4 18 (8.57%) Migration
5 16 (7.62%) DevOps
6 15 (7.14%) CRM
7 13 (6.19%) Problem-Solving
8 11 (5.24%) Business Analysis
9 10 (4.76%) Project Management
9 10 (4.76%) Scrum
10 9 (4.29%) ITIL
10 9 (4.29%) Line Management
10 9 (4.29%) TDD
11 8 (3.81%) Microservices
11 8 (3.81%) Web Development
12 7 (3.33%) BDD
12 7 (3.33%) Decision-Making
12 7 (3.33%) Logistics
12 7 (3.33%) PRINCE2
Programming Languages
1 24 (11.43%) SQL
2 20 (9.52%) Python
3 15 (7.14%) JavaScript
4 12 (5.71%) Java
5 7 (3.33%) Go
6 6 (2.86%) Scala
7 5 (2.38%) C#
7 5 (2.38%) PHP
7 5 (2.38%) R
7 5 (2.38%) Ruby
7 5 (2.38%) T-SQL
8 3 (1.43%) TypeScript
9 2 (0.95%) C
10 1 (0.48%) Apple Swift
10 1 (0.48%) ES6
10 1 (0.48%) Groovy
10 1 (0.48%) Java 8
10 1 (0.48%) Korn
10 1 (0.48%) Kotlin
10 1 (0.48%) Perl
Qualifications
1 10 (4.76%) Degree
2 5 (2.38%) Security Cleared
3 4 (1.90%) AWS Certification
4 3 (1.43%) DV Cleared
4 3 (1.43%) PRINCE2 Certification
5 2 (0.95%) CREST Certified
5 2 (0.95%) Master's Degree
5 2 (0.95%) MCP
5 2 (0.95%) OSCP
5 2 (0.95%) PhD
5 2 (0.95%) PMP
5 2 (0.95%) Tigerscheme
6 1 (0.48%) AAT
6 1 (0.48%) ACCA
6 1 (0.48%) CIMA
6 1 (0.48%) Computer Science Degree
6 1 (0.48%) Cyber Scheme
6 1 (0.48%) Microsoft Certified Architect
6 1 (0.48%) Numerate Degree
6 1 (0.48%) SC Cleared
Quality Assurance & Compliance
1 8 (3.81%) QA
2 5 (2.38%) Data Quality
3 1 (0.48%) Basel III
3 1 (0.48%) EMIR
3 1 (0.48%) GDPR
3 1 (0.48%) PMO
3 1 (0.48%) SLA
System Software
1 11 (5.24%) Active Directory
2 8 (3.81%) Docker
3 2 (0.95%) VMware Infrastructure
4 1 (0.48%) Hyper-V
4 1 (0.48%) Virtual Machines
4 1 (0.48%) VMware ESXi
Systems Management
1 7 (3.33%) Kubernetes
2 6 (2.86%) Terraform
3 5 (2.38%) Kibana
4 2 (0.95%) Grafana
4 2 (0.95%) Prometheus
5 1 (0.48%) Ansible
5 1 (0.48%) FortiGate
5 1 (0.48%) Opscode Chef
5 1 (0.48%) Puppet
Vendors
1 31 (14.76%) Microsoft
2 14 (6.67%) Adobe
3 13 (6.19%) Workday
4 12 (5.71%) Google
5 8 (3.81%) Facebook
5 8 (3.81%) VMware
6 6 (2.86%) Cisco
6 6 (2.86%) Salesforce.com
7 5 (2.38%) Meraki
7 5 (2.38%) Oracle
8 4 (1.90%) Pardot
8 4 (1.90%) SAP
8 4 (1.90%) ServiceNow
9 3 (1.43%) Marketo
10 2 (0.95%) Apple
10 2 (0.95%) Atlassian
10 2 (0.95%) Sybase
10 2 (0.95%) Tableau
11 1 (0.48%) CyberArk
11 1 (0.48%) Nintex