Advertising Contracts

Advertising
UK

The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 6 July 2025, comparing them to the same period in the previous two years.

6 months to
6 Jul 2025
Same period 2024 Same period 2023
Rank 426 423 392
Rank change year-on-year -3 -31 +154
Contract jobs citing Advertising 122 164 319
As % of all contract jobs advertised in the UK 0.38% 0.38% 0.56%
As % of the General category 0.61% 0.66% 0.96%
Number of daily rates quoted 72 100 229
10th Percentile £239 £200 £263
25th Percentile £313 £262 £390
Median daily rate (50th Percentile) £425 £379 £475
Median % change year-on-year +12.21% -20.26% -7.32%
75th Percentile £503 £491 £600
90th Percentile £610 £589 £694
UK excluding London median daily rate £475 £363 £450
% change year-on-year +31.03% -19.44% -7.69%
Number of hourly rates quoted 8 17 18
10th Percentile £27.82 £6.57 £21.25
25th Percentile £37.94 £16.85 £35.00
Median hourly rate £49.25 £44.00 £45.25
Median % change year-on-year +11.94% -2.76% +14.56%
75th Percentile £54.00 £50.00 £52.56
90th Percentile - £65.75 £66.13
UK excluding London median hourly rate - £15.98 £46.50
% change year-on-year - -65.64% +158.33%

All General Skills
UK

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring common skills.

Contract vacancies with a requirement for common skills 20,106 24,734 33,280
As % of all contract IT jobs advertised in the UK 63.13% 57.12% 58.60%
Number of daily rates quoted 12,605 15,466 22,933
10th Percentile £281 £275 £313
25th Percentile £401 £413 £438
Median daily rate (50th Percentile) £500 £525 £550
Median % change year-on-year -4.76% -4.55% -
75th Percentile £638 £650 £675
90th Percentile £750 £775 £783
UK excluding London median daily rate £472 £488 £500
% change year-on-year -3.28% -2.50% +2.56%
Number of hourly rates quoted 1,000 1,942 1,063
10th Percentile £13.50 £12.82 £13.41
25th Percentile £16.35 £15.62 £16.85
Median hourly rate £27.22 £31.89 £30.54
Median % change year-on-year -14.65% +4.40% +27.25%
75th Percentile £52.04 £53.75 £60.31
90th Percentile £70.27 £68.68 £70.00
UK excluding London median hourly rate £23.00 £31.25 £26.00
% change year-on-year -26.40% +20.19% +30.00%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Advertising.

Daily rate trend for Advertising in the UK

Advertising
Daily Rate Histogram

Daily rate distribution for jobs citing Advertising over the 6 months to 6 July 2025.

Daily rate histogram for Advertising in the UK

Advertising
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Advertising.

Hourly rate trend for Advertising in the UK

Advertising
Hourly Rate Histogram

Hourly rate distribution of jobs citing Advertising over the 6 months to 6 July 2025.

Hourly rate histogram for Advertising in the UK

Advertising
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 6 July 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +11 114 £415 +10.60% 2,603
London +20 93 £338 -11.76% 1,764
Work from Home +28 40 £375 -9.37% 951
UK excluding London +19 19 £475 +31.03% 885
Midlands +14 8 £435 +67.31% 133
West Midlands +11 7 £435 +70.59% 88
South East +30 6 £525 +67.87% 235
South West +34 4 £575 +66.67% 130
North West +6 2 £650 +100.00% 132
North of England -3 2 £650 +52.94% 247
East Midlands -2 1 £475 -5.00% 45

Advertising
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (3.28%) Apache Airflow
1 4 (3.28%) SharePoint
2 3 (2.46%) Microsoft Exchange
3 1 (0.82%) Apache Spark
3 1 (0.82%) CMS
3 1 (0.82%) SharePoint 2010
Applications
1 6 (4.92%) Microsoft Excel
2 5 (4.10%) Microsoft PowerPoint
3 3 (2.46%) Photoshop
4 2 (1.64%) Adobe After Effects
4 2 (1.64%) Adobe Illustrator
4 2 (1.64%) Microsoft Office
5 1 (0.82%) Adobe Premiere
5 1 (0.82%) CINEMA 4D
5 1 (0.82%) InfoPath
5 1 (0.82%) Trello
Business Applications
1 3 (2.46%) Maximo
1 3 (2.46%) Shopify
1 3 (2.46%) Workday HCM
2 1 (0.82%) Workfront
Cloud Services
1 11 (9.02%) GCP
2 8 (6.56%) Azure
3 4 (3.28%) AWS
3 4 (3.28%) dbt
3 4 (3.28%) Google Ads
3 4 (3.28%) Microsoft 365
3 4 (3.28%) Vertex AI
4 3 (2.46%) BigCommerce
4 3 (2.46%) Power Platform
5 2 (1.64%) Asana
5 2 (1.64%) Facebook Ads
5 2 (1.64%) Figma
5 2 (1.64%) OneDrive
5 2 (1.64%) PowerApps
5 2 (1.64%) Smartsheet
5 2 (1.64%) WhatsApp
6 1 (0.82%) Entra ID
6 1 (0.82%) npm
6 1 (0.82%) Slack
6 1 (0.82%) Yarn
Communications & Networking
1 5 (4.10%) Cisco Nexus
1 5 (4.10%) Firewall
2 3 (2.46%) Cisco ASA
2 3 (2.46%) Cisco Firepower
2 3 (2.46%) Wireless
3 2 (1.64%) BGP
3 2 (1.64%) Cisco IOS
3 2 (1.64%) Cisco Wireless
3 2 (1.64%) DMVPN
3 2 (1.64%) HTTP
3 2 (1.64%) OSPF
3 2 (1.64%) VXLAN
4 1 (0.82%) DNS
4 1 (0.82%) Ethernet
4 1 (0.82%) Software-Defined Networking
Database & Business Intelligence
1 8 (6.56%) BigQuery
2 4 (3.28%) Data Warehouse
2 4 (3.28%) SQL Server
3 2 (1.64%) Big Data
3 2 (1.64%) Tableau
4 1 (0.82%) Azure SQL Data Warehouse
4 1 (0.82%) Azure SQL Database
4 1 (0.82%) Hadoop
4 1 (0.82%) MongoDB
4 1 (0.82%) PostgreSQL
4 1 (0.82%) Power BI
4 1 (0.82%) SQL Server Integration Services
Development Applications
1 4 (3.28%) MLflow
2 3 (2.46%) JIRA
3 2 (1.64%) Git
4 1 (0.82%) Babel
4 1 (0.82%) Maven
4 1 (0.82%) webpack
General
1 57 (46.72%) Marketing
2 30 (24.59%) Social Skills
3 25 (20.49%) Finance
4 19 (15.57%) Analytical Skills
5 10 (8.20%) Legal
6 9 (7.38%) Retail
7 6 (4.92%) Presentation Skills
8 5 (4.10%) French Language
8 5 (4.10%) Organisational Skills
9 4 (3.28%) Automotive
9 4 (3.28%) Influencing Skills
9 4 (3.28%) Italian Language
9 4 (3.28%) Music Industry
9 4 (3.28%) Spanish Language
10 3 (2.46%) Publishing
11 2 (1.64%) Billing
11 2 (1.64%) German Language
11 2 (1.64%) Military
11 2 (1.64%) Public Speaking
11 2 (1.64%) Social Science
Job Titles
1 13 (10.66%) Senior
2 12 (9.84%) Account Manager
3 9 (7.38%) Developer
4 8 (6.56%) Analyst
5 7 (5.74%) Support Engineer
6 6 (4.92%) Consultant
6 6 (4.92%) Digital Account Manager
6 6 (4.92%) Product Manager
7 5 (4.10%) Business Analyst
7 5 (4.10%) Development Manager
7 5 (4.10%) JavaScript Engineer
7 5 (4.10%) Marketing Manager
7 5 (4.10%) Network Engineer
7 5 (4.10%) Sales Manager
7 5 (4.10%) SC Cleared Network Engineer
7 5 (4.10%) Senior Manager
8 4 (3.28%) Client Services Manager
8 4 (3.28%) Lead
8 4 (3.28%) Python Developer
8 4 (3.28%) Senior Development Manager
Libraries, Frameworks & Software Standards
1 9 (7.38%) React
2 3 (2.46%) RESTful
2 3 (2.46%) VML
3 2 (1.64%) ATL
3 2 (1.64%) CSS
3 2 (1.64%) Jest
3 2 (1.64%) Redux
4 1 (0.82%) HTML
4 1 (0.82%) Kafka
4 1 (0.82%) NumPy
4 1 (0.82%) OAuth
4 1 (0.82%) OAuth2
4 1 (0.82%) OpenID
4 1 (0.82%) OpenTelemetry
4 1 (0.82%) Oracle Fusion
4 1 (0.82%) Pandas
4 1 (0.82%) PySpark
4 1 (0.82%) Sass
4 1 (0.82%) Vitest
4 1 (0.82%) WebSockets
Miscellaneous
1 15 (12.30%) Digital Media
2 14 (11.48%) Social Media
3 7 (5.74%) Data Protection Act
4 6 (4.92%) Marketing Technology
5 4 (3.28%) Cloud Native
6 3 (2.46%) NHS
6 3 (2.46%) Self-Motivation
6 3 (2.46%) Virtual Team
7 2 (1.64%) Foreign Exchange (FX)
8 1 (0.82%) Animation
8 1 (0.82%) Data Centre
8 1 (0.82%) Distributed Computing
8 1 (0.82%) Enterprise Software
8 1 (0.82%) Fixed Income
8 1 (0.82%) Hedge funds
8 1 (0.82%) iPad
8 1 (0.82%) Management Information System
8 1 (0.82%) Motion Graphics
8 1 (0.82%) Tandem
8 1 (0.82%) Team-Oriented Environment
Operating Systems
1 2 (1.64%) Apple iOS
1 2 (1.64%) Linux
2 1 (0.82%) OpenVMS
Processes & Methodologies
1 30 (24.59%) Problem-Solving
2 27 (22.13%) Stakeholder Management
3 21 (17.21%) Project Management
4 19 (15.57%) Agile
5 18 (14.75%) Digital Marketing
6 17 (13.93%) Analytics
7 16 (13.11%) Artificial Intelligence
8 15 (12.30%) Campaign Management
9 14 (11.48%) Ad Operations
10 13 (10.66%) Programmatic Advertising
11 12 (9.84%) CRM
12 11 (9.02%) Decision-Making
13 10 (8.20%) Data Science
13 10 (8.20%) E-Commerce
13 10 (8.20%) Marketing Strategy
13 10 (8.20%) Workflow
14 9 (7.38%) Continuous Improvement
14 9 (7.38%) Integrated Marketing
14 9 (7.38%) Product Marketing
14 9 (7.38%) Stakeholder Engagement
Programming Languages
1 18 (14.75%) Python
2 10 (8.20%) JavaScript
3 7 (5.74%) PHP
3 7 (5.74%) SQL
4 2 (1.64%) Java
4 2 (1.64%) PowerShell
4 2 (1.64%) T-SQL
5 1 (0.82%) BrightScript
5 1 (0.82%) C++
5 1 (0.82%) TypeScript
5 1 (0.82%) VB
5 1 (0.82%) VB6
Qualifications
1 13 (10.66%) Degree
2 8 (6.56%) SC Cleared
2 8 (6.56%) Security Cleared
3 3 (2.46%) CCNP
3 3 (2.46%) Cisco Certification
4 2 (1.64%) Computer Science Degree
4 2 (1.64%) PMP
5 1 (0.82%) BPSS Clearance
5 1 (0.82%) Master's Degree
5 1 (0.82%) SnowPro
Quality Assurance & Compliance
1 6 (4.92%) GDPR
2 2 (1.64%) SLA
3 1 (0.82%) Actionable Recommendations
3 1 (0.82%) California Consumer Privacy Act
3 1 (0.82%) QA
System Software
1 2 (1.64%) VMware Infrastructure
Systems Management
1 4 (3.28%) Kubeflow
2 1 (0.82%) Kubernetes
2 1 (0.82%) Terraform
Vendors
1 17 (13.93%) Google
2 16 (13.11%) Salesforce
3 12 (9.84%) Adobe
4 7 (5.74%) Microsoft
5 6 (4.92%) Facebook
6 5 (4.10%) Cisco
7 4 (3.28%) SAP
7 4 (3.28%) TikTok
8 3 (2.46%) Sitecore
8 3 (2.46%) Workday
9 2 (1.64%) Apple
9 2 (1.64%) comScore
9 2 (1.64%) Criteo
9 2 (1.64%) Instagram
9 2 (1.64%) Palo Alto
9 2 (1.64%) VMware
10 1 (0.82%) Ensighten
10 1 (0.82%) Marketo
10 1 (0.82%) Optimizely
10 1 (0.82%) YouTube