Period
to 23 October 2019

The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 23 October 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
UK
6 months to
23 Oct 2019
Same period 2018 Same period 2017
Rank 359 293 306
Rank change year-on-year -66 +13 -55
Contract jobs citing Advertising 556 928 841
As % of all contract IT jobs advertised in the UK 0.66% 0.90% 0.84%
As % of the General category 1.70% 2.22% 1.91%
Number of daily rates quoted 442 636 610
UK median daily rate £450 £441 £425
Median daily rate % change year-on-year +1.98% +3.82% +6.25%
10th Percentile £221 £225 £225
90th Percentile £638 £610 £588
UK excluding London median daily rate £425 £400 £375
% change year-on-year +6.25% +6.67% -
Number of hourly rates quoted 12 10 15
UK median hourly rate £21.50 £21.25 £15.99
Median hourly rate % change year-on-year +1.18% +32.94% -13.59%
10th Percentile £7.00 £15.65 £10.55
90th Percentile £38.37 £152.03 £29.75
UK excluding London median hourly rate - £16.00 £13.50
% change year-on-year - +18.52% -21.74%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 32,783 41,751 43,979
As % of all contract IT jobs advertised in the UK 38.71% 40.36% 43.89%
Number of daily rates quoted 21,000 27,048 29,102
UK median daily rate £478 £475 £450
Median daily rate % change year-on-year +0.53% +5.56% +2.86%
10th Percentile £290 £290 £275
90th Percentile £675 £675 £650
UK excluding London median daily rate £438 £425 £401
% change year-on-year +2.94% +5.92% +0.31%
Number of hourly rates quoted 983 1,154 1,089
UK median hourly rate £22.00 £21.00 £22.50
Median hourly rate % change year-on-year +4.76% -6.67% +9.42%
10th Percentile £12.44 £11.85 £11.25
90th Percentile £50.00 £48.75 £47.50
UK excluding London median hourly rate £21.76 £20.00 £22.65
% change year-on-year +8.80% -11.68% +10.46%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising.

Contractor daily rate trend for Advertising in the UK

Advertising
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Advertising over the 6 months to 23 October 2019.

Contractor daily rate histogram for Advertising in the UK

Advertising
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising.

Contractor hourly rate trend for Advertising in the UK

Advertising
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Advertising over the 6 months to 23 October 2019.

Contractor hourly rate histogram for Advertising in the UK

Advertising
Top 13 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 23 October 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -69 526 £460 +2.22% 389
London -19 382 £500 +5.26% 158
UK excluding London -71 162 £425 +6.25% 263
South East -8 61 £450 +5.88% 61
North of England +2 38 £425 +21.43% 61
North West +17 29 £425 +17.24% 26
Scotland +13 17 £369 -7.81% 25
South West -13 16 £350 +12.90% 26
East of England +20 14 £415 -7.78% 26
Midlands +26 12 £400 +4.92% 59
West Midlands +16 10 £406 +80.56% 39
Yorkshire +17 9 £413 +17.86% 25
Wales +27 5 £435 -3.33% 4

For the 6 months to 23 October 2019, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Advertising.

1 143 (25.72%) Finance
2 133 (23.92%) Agile Software Development
3 106 (19.06%) Marketing
4 87 (15.65%) Microsoft
5 86 (15.47%) Stakeholder Management
6 72 (12.95%) JavaScript
6 72 (12.95%) Windows
7 64 (11.51%) HTML
8 63 (11.33%) Java
9 61 (10.97%) SQL
9 61 (10.97%) CSS
10 52 (9.35%) Degree
11 51 (9.17%) Python
11 51 (9.17%) Active Directory
12 44 (7.91%) Azure
12 44 (7.91%) Office 365
13 43 (7.73%) Analytics
14 38 (6.83%) Computer Science
15 35 (6.29%) Adobe
15 35 (6.29%) Machine Learning
16 34 (6.12%) Project Management
17 33 (5.94%) User Experience
17 33 (5.94%) React
18 31 (5.58%) Software Engineering
19 30 (5.40%) Big Data
20 29 (5.22%) Windows 7
20 29 (5.22%) Analytical Skills
20 29 (5.22%) Windows 10
20 29 (5.22%) TDD
20 29 (5.22%) Microsoft Office

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (2.52%) Confluence
1 14 (2.52%) SharePoint
2 10 (1.80%) Apache Spark
2 10 (1.80%) CMS
3 7 (1.26%) Adobe Experience Manager
3 7 (1.26%) Apache
4 5 (0.90%) Apache Airflow
4 5 (0.90%) Blackberry Enterprise Server
4 5 (0.90%) SAS
4 5 (0.90%) Skype for Business
5 3 (0.54%) Elasticsearch
6 2 (0.36%) Drupal
6 2 (0.36%) Headless CMS
6 2 (0.36%) Jupyter
6 2 (0.36%) WordPress
7 1 (0.18%) ColdFusion
7 1 (0.18%) MS Exchange
7 1 (0.18%) nginx
7 1 (0.18%) SharePoint 2010
7 1 (0.18%) SharePoint 2013
Applications
1 29 (5.22%) Microsoft Office
2 21 (3.78%) Microsoft Excel
3 9 (1.62%) Marvel
4 8 (1.44%) Photoshop
4 8 (1.44%) Sketch
5 7 (1.26%) Microsoft PowerPoint
6 6 (1.08%) MS Visio
7 3 (0.54%) Adobe Creative Suite
7 3 (0.54%) InVision
8 2 (0.36%) Adobe After Effects
8 2 (0.36%) InDesign
8 2 (0.36%) Zeplin
9 1 (0.18%) Acrobat
9 1 (0.18%) Adobe Illustrator
9 1 (0.18%) Adobe Premiere
9 1 (0.18%) Microsoft Project
9 1 (0.18%) SPSS
9 1 (0.18%) Stata
Business Applications
1 13 (2.34%) Dynamics CRM
2 7 (1.26%) NetSuite
3 2 (0.36%) Sage 200
4 1 (0.18%) Adobe Campaign
4 1 (0.18%) Dynamics AX
4 1 (0.18%) Hyperion Planning
4 1 (0.18%) JDE OneWorld
4 1 (0.18%) Magento
4 1 (0.18%) Maximo
4 1 (0.18%) Remedy ITSM
4 1 (0.18%) Sage X3
4 1 (0.18%) SAP CO
4 1 (0.18%) SAP FI
4 1 (0.18%) SAP FI/CO
4 1 (0.18%) SAP Oil and Gas
4 1 (0.18%) SAP S/4HANA
Cloud Services
1 44 (7.91%) Azure
1 44 (7.91%) Office 365
2 24 (4.32%) AWS
3 19 (3.42%) GCP
4 16 (2.88%) Adobe Analytics
5 12 (2.16%) Serverless
6 11 (1.98%) Amazon S3
6 11 (1.98%) Dynamics 365
7 10 (1.80%) AWS Lambda
8 9 (1.62%) AdWords
8 9 (1.62%) Power Platform
9 7 (1.26%) IaaS
10 6 (1.08%) Azure Active Directory
11 5 (0.90%) Amazon EMR
11 5 (0.90%) Amazon Kinesis
11 5 (0.90%) Google App Engine
12 4 (0.72%) Adobe Creative Cloud
12 4 (0.72%) SuccessFactors
13 3 (0.54%) Google Analytics
14 2 (0.36%) SaaS
Communications & Networking
1 9 (1.62%) Internet
1 9 (1.62%) LAN
1 9 (1.62%) Network Security
1 9 (1.62%) WAN
2 7 (1.26%) Skype
3 6 (1.08%) DHCP
3 6 (1.08%) DNS
3 6 (1.08%) TCP/IP
3 6 (1.08%) VoIP
4 5 (0.90%) Firewall
4 5 (0.90%) VPN
5 4 (0.72%) AMQP
6 3 (0.54%) Cisco IOS
6 3 (0.54%) HTTP
7 2 (0.36%) NetScaler
7 2 (0.36%) SAN
7 2 (0.36%) SSL
7 2 (0.36%) Wi-Fi
7 2 (0.36%) Wireless
8 1 (0.18%) Intranet
Database & Business Intelligence
1 30 (5.40%) Big Data
2 25 (4.50%) SQL Server
3 19 (3.42%) Data Warehouse
4 14 (2.52%) Amazon Redshift
4 14 (2.52%) Data Lake
5 13 (2.34%) Apache Cassandra
6 10 (1.80%) NoSQL
6 10 (1.80%) Relational Database
7 7 (1.26%) Data Mining
7 7 (1.26%) Power BI
8 6 (1.08%) MySQL
8 6 (1.08%) PostgreSQL
9 5 (0.90%) Hadoop
9 5 (0.90%) SQL Server Integration Services
9 5 (0.90%) SQL Server Reporting Services
10 4 (0.72%) BigQuery
10 4 (0.72%) MongoDB
10 4 (0.72%) OLTP
10 4 (0.72%) Oracle Reports
10 4 (0.72%) Redis
Development Applications
1 23 (4.14%) JIRA
2 15 (2.70%) Git (software)
2 15 (2.70%) Jenkins
3 5 (0.90%) Cucumber
4 4 (0.72%) JMeter
4 4 (0.72%) JUnit
4 4 (0.72%) Selenium
5 3 (0.54%) Bitbucket
5 3 (0.54%) Subversion
5 3 (0.54%) TestNG
5 3 (0.54%) WebDriver
6 2 (0.36%) Burp Suite
6 2 (0.36%) EasyMock
6 2 (0.36%) Gatling
6 2 (0.36%) jMock
6 2 (0.36%) Protractor
6 2 (0.36%) SoapUI
6 2 (0.36%) Visual Studio Team System
7 1 (0.18%) Atlassian Bamboo
7 1 (0.18%) Fiddler
General
1 143 (25.72%) Finance
2 106 (19.06%) Marketing
3 19 (3.42%) Banking
4 17 (3.06%) Retail
5 16 (2.88%) Publishing
6 13 (2.34%) Legal
7 12 (2.16%) Games
8 7 (1.26%) Public Sector
9 6 (1.08%) Law
10 5 (0.90%) Automotive
11 4 (0.72%) Investment Banking
11 4 (0.72%) Retail Banking
11 4 (0.72%) Telecoms
12 3 (0.54%) Billing
12 3 (0.54%) Front Office
12 3 (0.54%) Manufacturing
12 3 (0.54%) Pharmaceutical
13 2 (0.36%) Electronics
13 2 (0.36%) Financial Institution
14 1 (0.18%) Local Government
Job Titles
1 113 (20.32%) Analyst
2 104 (18.71%) Developer
3 50 (8.99%) Business Analyst
4 45 (8.09%) Project Manager
5 41 (7.37%) Architect
6 24 (4.32%) Designer
7 21 (3.78%) Consultant
8 18 (3.24%) Data Scientist
8 18 (3.24%) Service Analyst
8 18 (3.24%) Service Desk Analyst
9 14 (2.52%) Product Manager
10 13 (2.34%) Programme Manager
10 13 (2.34%) Support Analyst
11 12 (2.16%) Java Developer
11 12 (2.16%) Senior Analyst
11 12 (2.16%) Software Engineer
11 12 (2.16%) UI Designer
12 11 (1.98%) Full Stack Developer
12 11 (1.98%) IT Support
12 11 (1.98%) Senior Designer
Libraries, Frameworks & Software Standards
1 64 (11.51%) HTML
2 61 (10.97%) CSS
3 33 (5.94%) React
4 24 (4.32%) REST
5 21 (3.78%) Node.js
6 20 (3.60%) .NET
6 20 (3.60%) AngularJS
6 20 (3.60%) jQuery
7 19 (3.42%) Kafka
8 17 (3.06%) RESTful
9 16 (2.88%) JSON
10 14 (2.52%) Natural Language Processing
10 14 (2.52%) Web Services
11 13 (2.34%) HTML5
11 13 (2.34%) XML
12 11 (1.98%) Middleware
13 9 (1.62%) SOAP
14 8 (1.44%) ASP.NET
14 8 (1.44%) Spring
15 6 (1.08%) FIX Protocol
Miscellaneous
1 33 (5.94%) User Experience
2 29 (5.22%) Analytical Skills
3 21 (3.78%) Social Media
4 11 (1.98%) Greenfield Project
5 10 (1.80%) Data Centre
5 10 (1.80%) Digital Media
6 9 (1.62%) Mobile App
7 8 (1.44%) Algorithms
7 8 (1.44%) Blackberry
7 8 (1.44%) Video on Demand
8 7 (1.26%) Self-Motivation
8 7 (1.26%) Video\Live Streaming
9 6 (1.08%) Enterprise Software
9 6 (1.08%) Mobile Banking
10 5 (0.90%) Animation
10 5 (0.90%) SWIFT
11 4 (0.72%) e-Learning
11 4 (0.72%) Fixed Income
11 4 (0.72%) Public Cloud
12 3 (0.54%) 3D Graphics
Operating Systems
1 72 (12.95%) Windows
2 29 (5.22%) Windows 10
2 29 (5.22%) Windows 7
3 21 (3.78%) Windows Server
4 13 (2.34%) Android
4 13 (2.34%) Linux
5 8 (1.44%) Windows Server 2012
6 7 (1.26%) Apple iOS
7 5 (0.90%) Windows Server 2008
8 4 (0.72%) Unix
9 3 (0.54%) Mac OS X
9 3 (0.54%) tvOS
10 1 (0.18%) CentOS
10 1 (0.18%) Mac OS X Server
Processes & Methodologies
1 133 (23.92%) Agile Software Development
2 86 (15.47%) Stakeholder Management
3 43 (7.73%) Analytics
4 38 (6.83%) Computer Science
5 35 (6.29%) Machine Learning
6 34 (6.12%) Project Management
7 31 (5.58%) Software Engineering
8 29 (5.22%) TDD
9 28 (5.04%) DevOps
10 27 (4.86%) CRM
10 27 (4.86%) PRINCE2
10 27 (4.86%) Problem-Solving
11 26 (4.68%) Artificial Intelligence
12 24 (4.32%) Asset Management
13 23 (4.14%) Scrum
13 23 (4.14%) Web Development
14 21 (3.78%) Data Modelling
15 20 (3.60%) Data Science
15 20 (3.60%) E-Commerce
15 20 (3.60%) ITIL
Programming Languages
1 72 (12.95%) JavaScript
2 63 (11.33%) Java
3 61 (10.97%) SQL
4 51 (9.17%) Python
5 18 (3.24%) C++
6 11 (1.98%) PHP
7 10 (1.80%) C#
8 9 (1.62%) PowerShell
9 8 (1.44%) Scala
9 8 (1.44%) T-SQL
9 8 (1.44%) TypeScript
10 7 (1.26%) Apex Code
10 7 (1.26%) Ruby
11 6 (1.08%) C
12 5 (0.90%) Go
12 5 (0.90%) R
13 4 (0.72%) Bash Shell
13 4 (0.72%) Java 8
14 3 (0.54%) Apple Swift
14 3 (0.54%) Kotlin
Qualifications
1 52 (9.35%) Degree
2 17 (3.06%) PhD
3 12 (2.16%) Cisco Certification
4 10 (1.80%) Computer Science Degree
5 9 (1.62%) Security Cleared
6 8 (1.44%) CCNP
7 6 (1.08%) DV Cleared
8 4 (0.72%) CCIE
8 4 (0.72%) CISSP
8 4 (0.72%) ISEB
8 4 (0.72%) PRINCE2 Certification
9 3 (0.54%) ITIL Certification
9 3 (0.54%) Master's Degree
10 2 (0.36%) APMP
10 2 (0.36%) CISM
10 2 (0.36%) DBS Check
10 2 (0.36%) PMI Certification
10 2 (0.36%) SC Cleared
11 1 (0.18%) CISA
11 1 (0.18%) NCDA
Quality Assurance & Compliance
1 16 (2.88%) Data Quality
2 15 (2.70%) PMO
3 8 (1.44%) QA
4 7 (1.26%) GDPR
5 3 (0.54%) PCI DSS
6 2 (0.36%) COBIT
6 2 (0.36%) MiFID
6 2 (0.36%) P3O
6 2 (0.36%) SLA
7 1 (0.18%) Sarbanes-Oxley
System Software
1 51 (9.17%) Active Directory
2 9 (1.62%) Microsoft App-V
3 7 (1.26%) Virtual Machines
3 7 (1.26%) VMware Infrastructure
4 6 (1.08%) Hyper-V
5 4 (0.72%) Apache ZooKeeper
5 4 (0.72%) Docker
5 4 (0.72%) XenApp
5 4 (0.72%) XenDesktop
6 3 (0.54%) Virtual Desktop
6 3 (0.54%) VMware ESXi
7 2 (0.36%) vSphere
8 1 (0.18%) Citrix Hypervisor
8 1 (0.18%) VMware Workstation
Systems Management
1 13 (2.34%) SCCM
2 9 (1.62%) Terraform
3 7 (1.26%) Kubernetes
4 6 (1.08%) Microsoft Intune
5 3 (0.54%) Puppet
6 2 (0.36%) Kibana
6 2 (0.36%) logstash
6 2 (0.36%) Single Sign-On
6 2 (0.36%) WSUS
7 1 (0.18%) Ansible
7 1 (0.18%) Istio
7 1 (0.18%) Jamf Pro
7 1 (0.18%) Microsoft Data Protection Manager
7 1 (0.18%) Nagios
7 1 (0.18%) Opscode Chef
7 1 (0.18%) Systems Management Server (SMS)
Vendors
1 87 (15.65%) Microsoft
2 35 (6.29%) Adobe
3 23 (4.14%) Google
4 21 (3.78%) Salesforce.com
5 19 (3.42%) Cisco
6 16 (2.88%) Apple
6 16 (2.88%) Oracle
7 14 (2.52%) Citrix
8 13 (2.34%) VMware
9 12 (2.16%) Facebook
10 11 (1.98%) ServiceNow
10 11 (1.98%) Tealium
11 9 (1.62%) SAP
12 8 (1.44%) Salesforce Marketing Cloud
12 8 (1.44%) Tableau
13 6 (1.08%) Ensighten
14 5 (0.90%) Twitter
15 4 (0.72%) Alteryx
15 4 (0.72%) Ivanti
15 4 (0.72%) Talend