Period
to 19 September 2017

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Scotland. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 19 September 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > Scotland
6 months to
19 Sep 2017
Same period 2016 Same period 2015
Rank 114 163 136
Rank change year-on-year +49 -27 -1
Contract jobs citing Marketing 65 49 66
As % of all contract IT jobs advertised in Scotland 1.37% 0.94% 1.05%
As % of the General category 3.12% 2.24% 1.94%
Number of daily rates quoted 44 34 35
Scotland median daily rate £400 £350 £300
Median daily rate % change year-on-year +14.29% +16.67% -20.00%
10th Percentile £222 £140 £186
90th Percentile £525 £509 £450
UK median daily rate £425 £400 £375
% change year-on-year +6.25% +6.67% +7.14%
Number of hourly rates quoted 4 3 0
Scotland median hourly rate £13.00 £14.00 -
Median hourly rate % change year-on-year -7.14% - -
UK median hourly rate £20.83 £19.00 £20.96
% change year-on-year +9.62% -9.33% -4.75%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for common skills.

All General Skills
Scotland
Contract vacancies with a requirement for common skills 2081 2187 3402
As % of all contract IT jobs advertised in Scotland 43.72% 42.15% 54.35%
Number of daily rates quoted 1090 1200 1698
Scotland median daily rate £400 £400 £375
Median daily rate % change year-on-year - +6.67% -5.30%
10th Percentile £263 £260 £263
90th Percentile £550 £525 £500
UK median daily rate £450 £450 £425
% change year-on-year - +5.88% -
Number of hourly rates quoted 41 23 64
Scotland median hourly rate £28.80 £16.50 £30.00
Median hourly rate % change year-on-year +74.55% -45.00% +160.87%
10th Percentile £11.25 £9.56 £10.44
90th Percentile £43.75 £42.10 £45.82
UK median hourly rate £26.00 £23.75 £23.75
% change year-on-year +9.47% - +5.56%

Marketing
Job Vacancy Trend in Scotland

Job postings citing Marketing as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Marketing in Scotland

Marketing
Contractor Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Scotland.

Contractor daily rate trend for Marketing in Scotland

Marketing
Contractor Daily Rate Histogram in Scotland

The daily rate distribution of IT jobs citing Marketing in Scotland over the 6 months to 19 September 2017.

Contractor daily rate histogram for Marketing in Scotland

Marketing
Contractor Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Scotland.

Contractor hourly rate trend for Marketing in Scotland

Marketing
Contractor Hourly Rate Histogram in Scotland

The hourly rate distribution of IT jobs citing Marketing in Scotland over the 6 months to 19 September 2017.

Contractor hourly rate histogram for Marketing in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 6 months to 19 September 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +5 24 £325 -22.39% 7
Glasgow -5 20 £475 +33.33% 3
West Lothian - 7 £400 -
Renfrewshire +58 6 £235 -34.72%
Aberdeen - 3 £303 - 2
Stirling +4 1 £500 +73.91%
Fife - 1 £400 -
Dundee - 1 £233 - 2
Highlands - 1 - -
Marketing
UK

For the 6 months to 19 September 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Marketing.

1 37 (56.92%) Finance
2 23 (35.38%) Digital Marketing
3 21 (32.31%) Telecoms
3 21 (32.31%) Business Intelligence
3 21 (32.31%) Agile Software Development
4 20 (30.77%) Manufacturing
4 20 (30.77%) SAP
5 19 (29.23%) Electronics
5 19 (29.23%) Programme Management
6 17 (26.15%) HTML
7 14 (21.54%) User Experience
8 13 (20.00%) CSS
9 11 (16.92%) JavaScript
9 11 (16.92%) HTML5
9 11 (16.92%) CSS3
9 11 (16.92%) Sass
9 11 (16.92%) AngularJS
10 9 (13.85%) CMS
11 8 (12.31%) Google
12 7 (10.77%) Web Services
12 7 (10.77%) Analytics
12 7 (10.77%) Analytical Skills
12 7 (10.77%) Wireframes
13 6 (9.23%) Node.js
13 6 (9.23%) Redux
13 6 (9.23%) Grunt
13 6 (9.23%) React
13 6 (9.23%) gulp
13 6 (9.23%) Front End Development
13 6 (9.23%) Twitter Bootstrap

Marketing
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (13.85%) CMS
2 5 (7.69%) Drupal
2 5 (7.69%) nginx
3 2 (3.08%) SAS
3 2 (3.08%) Sitecore CMS
4 1 (1.54%) ArcGIS
4 1 (1.54%) Confluence
4 1 (1.54%) Oracle SOA Suite
4 1 (1.54%) WordPress
Applications
1 6 (9.23%) Photoshop
2 4 (6.15%) InVision
3 2 (3.08%) Adobe Creative Suite
3 2 (3.08%) Microsoft Excel
3 2 (3.08%) MS Visio
4 1 (1.54%) Adobe After Effects
4 1 (1.54%) Microsoft PowerPoint
4 1 (1.54%) OmniGraffle
Business Applications
1 1 (1.54%) Dynamics CRM
1 1 (1.54%) SAP ERP
Cloud Services
1 3 (4.62%) Google Analytics
2 1 (1.54%) Google Tag Manager
2 1 (1.54%) Lucidchart
Database & Business Intelligence
1 5 (7.69%) PostgreSQL
2 1 (1.54%) BusinessObjects Business Intelligence
2 1 (1.54%) Data Mining
2 1 (1.54%) GIS
2 1 (1.54%) Oracle Database
2 1 (1.54%) Power BI
2 1 (1.54%) RDBMS
2 1 (1.54%) Relational Database
2 1 (1.54%) Spatial Data
2 1 (1.54%) SQL Server
Development Applications
1 6 (9.23%) Grunt
1 6 (9.23%) gulp
2 5 (7.69%) Axure RP
2 5 (7.69%) Git (software)
3 1 (1.54%) Balsamiq Mockups
3 1 (1.54%) JIRA
3 1 (1.54%) Oracle APEX
General
1 37 (56.92%) Finance
2 21 (32.31%) Telecoms
3 20 (30.77%) Manufacturing
4 19 (29.23%) Electronics
5 5 (7.69%) Publishing
6 4 (6.15%) Legal
7 2 (3.08%) Advertising
7 2 (3.08%) Banking
7 2 (3.08%) Billing
7 2 (3.08%) Retail
8 1 (1.54%) Back Office
8 1 (1.54%) German Language
8 1 (1.54%) Italian Language
8 1 (1.54%) Multimedia
8 1 (1.54%) Retail Banking
Job Titles
1 14 (21.54%) Developer
2 11 (16.92%) Analyst
3 10 (15.38%) Designer
4 6 (9.23%) Front End Developer (Client-Side Developer)
4 6 (9.23%) Lead Developer
4 6 (9.23%) User Researcher
5 5 (7.69%) Agile Developer
5 5 (7.69%) Business Analyst
5 5 (7.69%) Drupal Developer
5 5 (7.69%) HTML Developer
5 5 (7.69%) PHP Developer
5 5 (7.69%) PHP Drupal Developer
5 5 (7.69%) PHP Symfony Developer
5 5 (7.69%) PostgreSQL Developer
5 5 (7.69%) Project Manager
5 5 (7.69%) Symfony Developer
5 5 (7.69%) UX Designer
6 4 (6.15%) Graphic Designer
7 3 (4.62%) Client Relationship Manager
7 3 (4.62%) Relationships Manager
Libraries, Frameworks & Software Standards
1 17 (26.15%) HTML
2 13 (20.00%) CSS
3 11 (16.92%) AngularJS
3 11 (16.92%) CSS3
3 11 (16.92%) HTML5
3 11 (16.92%) Sass
4 7 (10.77%) Web Services
5 6 (9.23%) jQuery
5 6 (9.23%) Node.js
5 6 (9.23%) React
5 6 (9.23%) Redux
5 6 (9.23%) Twitter Bootstrap
6 5 (7.69%) Google Maps API
6 5 (7.69%) JSON
6 5 (7.69%) Open Graph
6 5 (7.69%) Symfony
6 5 (7.69%) Twig
6 5 (7.69%) XML
7 2 (3.08%) .NET
8 1 (1.54%) ASP.NET
Miscellaneous
1 14 (21.54%) User Experience
2 7 (10.77%) Analytical Skills
3 5 (7.69%) Social Media
4 3 (4.62%) Graphic Design
5 2 (3.08%) FMCG
5 2 (3.08%) Greenfield Project
6 1 (1.54%) Blog
6 1 (1.54%) Client/Server
6 1 (1.54%) Credit Risk
6 1 (1.54%) Freedom of Information
6 1 (1.54%) Freedom of Information Act
6 1 (1.54%) Life Science
6 1 (1.54%) Motion Graphics
6 1 (1.54%) Photography
6 1 (1.54%) Reference Data
6 1 (1.54%) Replication
Operating Systems
1 5 (7.69%) Linux
2 1 (1.54%) Unix
2 1 (1.54%) Windows
Processes & Methodologies
1 23 (35.38%) Digital Marketing
2 21 (32.31%) Agile Software Development
2 21 (32.31%) Business Intelligence
3 19 (29.23%) Programme Management
4 7 (10.77%) Analytics
4 7 (10.77%) Wireframes
5 6 (9.23%) BDD
5 6 (9.23%) Front End Development
5 6 (9.23%) Responsive Web Design
5 6 (9.23%) TDD
6 5 (7.69%) Business Analysis
6 5 (7.69%) Project Management
6 5 (7.69%) Web Design
7 4 (6.15%) Change Management
7 4 (6.15%) Content Management
7 4 (6.15%) Marketing Strategy
7 4 (6.15%) Product Marketing
7 4 (6.15%) Prototyping
7 4 (6.15%) Usability Testing
8 3 (4.62%) SEO
Programming Languages
1 11 (16.92%) JavaScript
2 6 (9.23%) ECMAScript
2 6 (9.23%) SQL
3 5 (7.69%) PHP
4 3 (4.62%) Java
5 1 (1.54%) C#
5 1 (1.54%) MATLAB
5 1 (1.54%) PL/SQL
5 1 (1.54%) R
Qualifications
1 5 (7.69%) BC Cleared
1 5 (7.69%) Security Cleared
2 4 (6.15%) Degree
3 3 (4.62%) DBS Check
4 1 (1.54%) ISEB
4 1 (1.54%) Numerate Degree
4 1 (1.54%) Six Sigma Green Belt
Quality Assurance & Compliance
1 5 (7.69%) Disclosure Scotland
2 1 (1.54%) GDPR
2 1 (1.54%) ISO 13485
2 1 (1.54%) PMO
2 1 (1.54%) QA
System Software
1 1 (1.54%) Active Directory
Systems Management
1 1 (1.54%) SCCM
Vendors
1 20 (30.77%) SAP
2 8 (12.31%) Google
3 6 (9.23%) Facebook
3 6 (9.23%) Twitter
4 4 (6.15%) Sitecore
5 3 (4.62%) Oracle
6 2 (3.08%) Adobe
6 2 (3.08%) Microsoft
7 1 (1.54%) Ariba
7 1 (1.54%) Coremetrics
7 1 (1.54%) ESRI
7 1 (1.54%) FatWire
7 1 (1.54%) Omniture
7 1 (1.54%) OpenText
7 1 (1.54%) Optimizely
7 1 (1.54%) Pardot