Period
to 18 November 2017

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Scotland. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 18 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > Scotland
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 118 135 138
Rank change year-on-year +17 +3 +3
Contract jobs citing Marketing 66 49 63
As % of all contract IT jobs advertised in Scotland 1.33% 1.12% 1.01%
As % of the General category 3.02% 2.96% 1.93%
Number of daily rates quoted 46 34 31
Scotland median daily rate £400 £328 £300
Median daily rate % change year-on-year +22.04% +9.25% -26.15%
10th Percentile £219 £130 £210
90th Percentile £525 £509 £468
UK median daily rate £425 £400 £375
% change year-on-year +6.25% +6.67% +4.17%
Number of hourly rates quoted 4 2 0
Scotland median hourly rate £13.00 £14.00 -
Median hourly rate % change year-on-year -7.14% - -
UK median hourly rate £27.00 £20.00 £22.50
% change year-on-year +35.00% -11.11% +2.27%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for common skills.

All General Skills
Scotland
Contract vacancies with a requirement for common skills 2189 1653 3259
As % of all contract IT jobs advertised in Scotland 43.97% 37.75% 52.48%
Number of daily rates quoted 1118 899 1574
Scotland median daily rate £400 £400 £375
Median daily rate % change year-on-year - +6.67% -6.25%
10th Percentile £259 £263 £263
90th Percentile £538 £525 £525
UK median daily rate £467 £450 £425
% change year-on-year +3.78% +5.88% -
Number of hourly rates quoted 42 24 62
Scotland median hourly rate £28.80 £29.25 £30.50
Median hourly rate % change year-on-year -1.54% -4.10% +48.78%
10th Percentile £11.30 £9.84 £12.35
90th Percentile £45.50 £41.90 £45.93
UK median hourly rate £25.00 £25.00 £25.00

Marketing
Job Vacancy Trend in Scotland

Job postings citing Marketing as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Marketing in Scotland

Marketing
Contractor Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Scotland.

Contractor daily rate trend for Marketing in Scotland

Marketing
Contractor Daily Rate Histogram in Scotland

The daily rate distribution of IT jobs citing Marketing in Scotland over the 6 months to 18 November 2017.

Contractor daily rate histogram for Marketing in Scotland

Marketing
Contractor Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Scotland.

Contractor hourly rate trend for Marketing in Scotland

Marketing
Contractor Hourly Rate Histogram in Scotland

The hourly rate distribution of IT jobs citing Marketing in Scotland over the 6 months to 18 November 2017.

Contractor hourly rate histogram for Marketing in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +7 25 £450 +26.32% 1
Edinburgh -8 21 £375 -2.02% 7
West Lothian - 6 £400 - 1
Aberdeen -7 5 £256 -12.39%
Renfrewshire - 5 £235 -
Dundee - 2 £316 -
Stirling 0 1 £500 +81.82%
Marketing
UK

For the 6 months to 18 November 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Marketing.

1 42 (63.64%) Finance
2 24 (36.36%) Digital Marketing
3 23 (34.85%) Business Intelligence
4 22 (33.33%) Agile Software Development
5 21 (31.82%) SAP
5 21 (31.82%) Telecoms
6 20 (30.30%) Manufacturing
6 20 (30.30%) Electronics
6 20 (30.30%) Programme Management
7 19 (28.79%) HTML
8 15 (22.73%) CSS
8 15 (22.73%) User Experience
9 12 (18.18%) JavaScript
9 12 (18.18%) CMS
10 11 (16.67%) HTML5
10 11 (16.67%) CSS3
10 11 (16.67%) Sass
10 11 (16.67%) AngularJS
11 9 (13.64%) Google
12 8 (12.12%) Analytics
12 8 (12.12%) Responsive Web Design
12 8 (12.12%) Wireframes
13 7 (10.61%) Twitter Bootstrap
13 7 (10.61%) Analytical Skills
13 7 (10.61%) jQuery
13 7 (10.61%) Content Management
13 7 (10.61%) Photoshop
13 7 (10.61%) Web Services
14 6 (9.09%) ECMAScript
14 6 (9.09%) Linux

Marketing
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (18.18%) CMS
2 5 (7.58%) Drupal
2 5 (7.58%) nginx
3 2 (3.03%) Sitecore CMS
4 1 (1.52%) Apache
4 1 (1.52%) Confluence
4 1 (1.52%) SAS
4 1 (1.52%) WordPress
Applications
1 7 (10.61%) Photoshop
2 4 (6.06%) InVision
3 3 (4.55%) Adobe Creative Suite
3 3 (4.55%) MS Visio
4 2 (3.03%) Adobe After Effects
5 1 (1.52%) Adobe Illustrator
5 1 (1.52%) Microsoft Excel
5 1 (1.52%) Microsoft Office
5 1 (1.52%) Microsoft Project
5 1 (1.52%) OmniGraffle
Business Applications
1 1 (1.52%) Dynamics CRM
1 1 (1.52%) SAP ERP
Cloud Services
1 4 (6.06%) Google Analytics
2 1 (1.52%) Google Tag Manager
2 1 (1.52%) Lucidchart
2 1 (1.52%) Salesforce Sales Cloud
2 1 (1.52%) Salesforce Service Cloud
Database & Business Intelligence
1 5 (7.58%) PostgreSQL
2 1 (1.52%) BusinessObjects Business Intelligence
2 1 (1.52%) Data Warehouse
2 1 (1.52%) Power BI
2 1 (1.52%) SAS Visual Analytics
Development Applications
1 6 (9.09%) Grunt
1 6 (9.09%) gulp
2 5 (7.58%) Axure RP
2 5 (7.58%) Git (software)
3 1 (1.52%) Balsamiq Mockups
3 1 (1.52%) JIRA
General
1 42 (63.64%) Finance
2 21 (31.82%) Telecoms
3 20 (30.30%) Electronics
3 20 (30.30%) Manufacturing
4 5 (7.58%) Publishing
5 2 (3.03%) Legal
5 2 (3.03%) Multimedia
6 1 (1.52%) Advertising
6 1 (1.52%) Back Office
6 1 (1.52%) German Language
6 1 (1.52%) Italian Language
6 1 (1.52%) Retail
Job Titles
1 16 (24.24%) Developer
2 12 (18.18%) Analyst
2 12 (18.18%) Designer
3 7 (10.61%) Project Manager
4 6 (9.09%) Business Analyst
4 6 (9.09%) Front End Developer (Client-Side Developer)
4 6 (9.09%) Lead Developer
4 6 (9.09%) User Researcher
4 6 (9.09%) UX Designer
5 5 (7.58%) Agile Developer
5 5 (7.58%) Drupal Developer
5 5 (7.58%) HTML Developer
5 5 (7.58%) PHP Developer
5 5 (7.58%) PHP Drupal Developer
5 5 (7.58%) PHP Symfony Developer
5 5 (7.58%) PostgreSQL Developer
5 5 (7.58%) Symfony Developer
6 4 (6.06%) Client Relationship Manager
6 4 (6.06%) Graphic Designer
6 4 (6.06%) Relationships Manager
Libraries, Frameworks & Software Standards
1 19 (28.79%) HTML
2 15 (22.73%) CSS
3 11 (16.67%) AngularJS
3 11 (16.67%) CSS3
3 11 (16.67%) HTML5
3 11 (16.67%) Sass
4 7 (10.61%) jQuery
4 7 (10.61%) Twitter Bootstrap
4 7 (10.61%) Web Services
5 6 (9.09%) Node.js
5 6 (9.09%) React
5 6 (9.09%) Redux
6 5 (7.58%) Google Maps API
6 5 (7.58%) JSON
6 5 (7.58%) Open Graph
6 5 (7.58%) Symfony
6 5 (7.58%) Twig
6 5 (7.58%) XML
7 1 (1.52%) .NET
7 1 (1.52%) JSP
Miscellaneous
1 15 (22.73%) User Experience
2 7 (10.61%) Analytical Skills
3 5 (7.58%) Social Media
4 3 (4.55%) Graphic Design
5 2 (3.03%) FMCG
5 2 (3.03%) Motion Graphics
6 1 (1.52%) Client/Server
Operating Systems
1 6 (9.09%) Linux
2 1 (1.52%) Windows
Processes & Methodologies
1 24 (36.36%) Digital Marketing
2 23 (34.85%) Business Intelligence
3 22 (33.33%) Agile Software Development
4 20 (30.30%) Programme Management
5 8 (12.12%) Analytics
5 8 (12.12%) Responsive Web Design
5 8 (12.12%) Wireframes
6 7 (10.61%) Content Management
7 6 (9.09%) BDD
7 6 (9.09%) Front End Development
7 6 (9.09%) TDD
7 6 (9.09%) Web Design
8 5 (7.58%) Business Analysis
8 5 (7.58%) Marketing Strategy
8 5 (7.58%) Stakeholder Management
9 4 (6.06%) Actionable Insight
9 4 (6.06%) Product Marketing
9 4 (6.06%) Prototyping
9 4 (6.06%) Usability Testing
10 3 (4.55%) SDLC
Programming Languages
1 12 (18.18%) JavaScript
2 6 (9.09%) ECMAScript
3 5 (7.58%) PHP
4 3 (4.55%) Java
4 3 (4.55%) SQL
5 1 (1.52%) R
Qualifications
1 5 (7.58%) BC Cleared
1 5 (7.58%) Security Cleared
2 4 (6.06%) DBS Check
3 3 (4.55%) Degree
4 1 (1.52%) ISEB
4 1 (1.52%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 5 (7.58%) Disclosure Scotland
2 1 (1.52%) GDPR
2 1 (1.52%) PMO
System Software
1 1 (1.52%) Active Directory
Systems Management
1 1 (1.52%) SCCM
Vendors
1 21 (31.82%) SAP
2 9 (13.64%) Google
3 6 (9.09%) Facebook
3 6 (9.09%) Twitter
4 4 (6.06%) Adobe
4 4 (6.06%) Sitecore
5 3 (4.55%) Microsoft
6 2 (3.03%) OpenText
6 2 (3.03%) Oracle
7 1 (1.52%) Ariba
7 1 (1.52%) Coremetrics
7 1 (1.52%) FatWire
7 1 (1.52%) Omniture
7 1 (1.52%) Optimizely
7 1 (1.52%) Pardot
7 1 (1.52%) Salesforce.com