Period
to 20 June 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Scotland. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 20 June 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > Scotland
6 months to
20 Jun 2018
Same period 2017 Same period 2016
Rank 152 106 168
Rank change year-on-year -46 +62 -36
Contract jobs citing Marketing 50 55 37
As % of all contract IT jobs advertised in Scotland 0.95% 1.44% 0.67%
As % of the General category 2.36% 3.47% 1.45%
Number of daily rates quoted 36 33 24
Scotland median daily rate £420 £375 £350
Median daily rate % change year-on-year +12.00% +7.14% +16.67%
10th Percentile £285 £226 £230
90th Percentile £553 £500 £601
UK median daily rate £425 £425 £400
% change year-on-year - +6.25% +6.67%
Number of hourly rates quoted 1 1 1
Scotland median hourly rate £12.17 £23.00 £30.21
Median hourly rate % change year-on-year -47.09% -23.85% -
UK median hourly rate £31.71 £21.16 £20.00
% change year-on-year +49.88% +5.78% +5.26%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for common skills.

All General Skills
Scotland
Contract vacancies with a requirement for common skills 2,121 1,584 2,557
As % of all contract IT jobs advertised in Scotland 40.24% 41.42% 46.53%
Number of daily rates quoted 1,113 892 1,337
Scotland median daily rate £415 £400 £400
Median daily rate % change year-on-year +3.75% - +5.26%
10th Percentile £296 £249 £263
90th Percentile £550 £549 £538
UK median daily rate £475 £450 £440
% change year-on-year +5.56% +2.27% +3.53%
Number of hourly rates quoted 49 29 19
Scotland median hourly rate £15.00 £31.85 £22.00
Median hourly rate % change year-on-year -52.90% +44.77% -26.67%
10th Percentile £10.24 £10.85 £9.52
90th Percentile £50.00 £46.65 £46.80
UK median hourly rate £25.00 £25.00 £26.25
% change year-on-year - -4.76% +14.98%

Marketing
Job Vacancy Trend in Scotland

Job postings citing Marketing as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Marketing in Scotland

Marketing
Contractor Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Scotland.

Contractor daily rate trend for Marketing in Scotland

Marketing
Contractor Daily Rate Histogram in Scotland

The daily rate distribution of IT jobs citing Marketing in Scotland over the 6 months to 20 June 2018.

Contractor daily rate histogram for Marketing in Scotland

Marketing
Contractor Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Scotland.

Contractor hourly rate trend for Marketing in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 6 months to 20 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -14 27 £405 +24.62% 22
Glasgow -12 19 £450 +12.50% 7
West Lothian -7 1 £200 -52.72%
Stirling -8 1 £325 -7.14% 1
Renfrewshire -35 1 £285 -24.00%
Marketing
UK

For the 6 months to 20 June 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Scotland region with a requirement for Marketing.

1 26 (52.00%) Finance
2 16 (32.00%) Agile Software Development
2 16 (32.00%) Digital Marketing
3 14 (28.00%) Manufacturing
3 14 (28.00%) Business Intelligence
4 12 (24.00%) SAP
4 12 (24.00%) Electronics
4 12 (24.00%) Telecoms
4 12 (24.00%) Programme Management
5 11 (22.00%) Stakeholder Management
6 10 (20.00%) CRM
7 9 (18.00%) CSS
7 9 (18.00%) HTML
7 9 (18.00%) JavaScript
7 9 (18.00%) Dynamics CRM
8 8 (16.00%) Microsoft
9 7 (14.00%) CMS
9 7 (14.00%) AngularJS
10 6 (12.00%) C#
10 6 (12.00%) Banking
11 5 (10.00%) Analytical Skills
11 5 (10.00%) React
12 4 (8.00%) DevOps
12 4 (8.00%) Digital Transformation Programme
12 4 (8.00%) Dynamics 365
12 4 (8.00%) Problem-Solving
12 4 (8.00%) Project Management
12 4 (8.00%) SQL Server
12 4 (8.00%) Migration
12 4 (8.00%) Content Management

Marketing
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (14.00%) CMS
2 2 (4.00%) Umbraco
3 1 (2.00%) Adobe Experience Manager
3 1 (2.00%) Drupal
3 1 (2.00%) Oracle Coherence
3 1 (2.00%) Sitecore CMS
3 1 (2.00%) WordPress
Applications
1 2 (4.00%) Photoshop
2 1 (2.00%) Acrobat
2 1 (2.00%) Microsoft Office
2 1 (2.00%) MS Visio
2 1 (2.00%) PaintShop Pro
Business Applications
1 9 (18.00%) Dynamics CRM
2 1 (2.00%) Dynamics NAV
2 1 (2.00%) Eloqua
Cloud Services
1 4 (8.00%) Dynamics 365
2 2 (4.00%) PaaS
3 1 (2.00%) AdWords
3 1 (2.00%) Google Analytics
3 1 (2.00%) Microsoft Azure
3 1 (2.00%) npm
Database & Business Intelligence
1 4 (8.00%) SQL Server
2 3 (6.00%) SQL Server Reporting Services
3 2 (4.00%) Data Warehouse
4 1 (2.00%) Azure SQL Database
4 1 (2.00%) BusinessObjects
4 1 (2.00%) MongoDB
4 1 (2.00%) NoSQL
4 1 (2.00%) OLAP
4 1 (2.00%) RDBMS
4 1 (2.00%) Relational Database
4 1 (2.00%) SQL Server 2012
4 1 (2.00%) SQL Server Integration Services
Development Applications
1 2 (4.00%) Git (software)
1 2 (4.00%) JIRA
2 1 (2.00%) gulp
2 1 (2.00%) MSTest
2 1 (2.00%) NUnit
2 1 (2.00%) webpack
General
1 26 (52.00%) Finance
2 14 (28.00%) Manufacturing
3 12 (24.00%) Electronics
3 12 (24.00%) Telecoms
4 6 (12.00%) Banking
5 2 (4.00%) Multimedia
6 1 (2.00%) Legal
6 1 (2.00%) Publishing
Job Titles
1 12 (24.00%) Developer
2 10 (20.00%) Project Manager
3 5 (10.00%) Architect
4 4 (8.00%) Analyst
4 4 (8.00%) Microsoft Developer
5 3 (6.00%) Business Analyst
5 3 (6.00%) Business Change Manager
5 3 (6.00%) Business Change Project Manager
5 3 (6.00%) Business Manager
5 3 (6.00%) Business Project Manager
5 3 (6.00%) User Experience Researcher
5 3 (6.00%) User Researcher
6 2 (4.00%) .NET Developer
6 2 (4.00%) Coordinator
6 2 (4.00%) CRM Architect
6 2 (4.00%) CRM Developer
6 2 (4.00%) IT Manager
6 2 (4.00%) JavaScript Developer
6 2 (4.00%) Project Coordinator
6 2 (4.00%) UI Designer
Libraries, Frameworks & Software Standards
1 9 (18.00%) CSS
1 9 (18.00%) HTML
2 7 (14.00%) AngularJS
3 5 (10.00%) React
4 3 (6.00%) .NET
5 2 (4.00%) Angular 2
5 2 (4.00%) REST
6 1 (2.00%) .NET Framework
6 1 (2.00%) ASP.NET Web API
6 1 (2.00%) Backbone.js
6 1 (2.00%) CSS3
6 1 (2.00%) Django
6 1 (2.00%) KnockoutJS
6 1 (2.00%) Middleware
6 1 (2.00%) OAuth2
6 1 (2.00%) OOCSS
6 1 (2.00%) Sass
6 1 (2.00%) Twitter Bootstrap
6 1 (2.00%) Velocity
6 1 (2.00%) Web Services
Miscellaneous
1 5 (10.00%) Analytical Skills
2 3 (6.00%) User Experience
3 2 (4.00%) Motion Graphics
4 1 (2.00%) Graphic Design
4 1 (2.00%) Management Information System
4 1 (2.00%) Mobile App
4 1 (2.00%) Virtual Team
Operating Systems
1 2 (4.00%) Windows
2 1 (2.00%) Windows Server
Processes & Methodologies
1 16 (32.00%) Agile Software Development
1 16 (32.00%) Digital Marketing
2 14 (28.00%) Business Intelligence
3 12 (24.00%) Programme Management
4 11 (22.00%) Stakeholder Management
5 10 (20.00%) CRM
6 4 (8.00%) Content Management
6 4 (8.00%) DevOps
6 4 (8.00%) Digital Transformation Programme
6 4 (8.00%) Migration
6 4 (8.00%) Problem-Solving
6 4 (8.00%) Project Management
7 3 (6.00%) Actionable Insight
7 3 (6.00%) Analytics
7 3 (6.00%) Global Marketing
7 3 (6.00%) Marketing Strategy
7 3 (6.00%) Performance Management
7 3 (6.00%) Responsive Web Design
7 3 (6.00%) TOGAF
7 3 (6.00%) Workflow Development
Programming Languages
1 9 (18.00%) JavaScript
2 6 (12.00%) C#
3 3 (6.00%) SQL
4 2 (4.00%) T-SQL
5 1 (2.00%) C
5 1 (2.00%) ES6
5 1 (2.00%) Java
5 1 (2.00%) Python
5 1 (2.00%) Ruby
Qualifications
1 3 (6.00%) Degree
2 1 (2.00%) Master's Degree
2 1 (2.00%) SC Cleared
2 1 (2.00%) Security Cleared
Quality Assurance & Compliance
1 3 (6.00%) Data Quality
2 1 (2.00%) QA
System Software
1 1 (2.00%) Docker
Systems Management
1 1 (2.00%) TeamSite
Vendors
1 12 (24.00%) SAP
2 8 (16.00%) Microsoft
3 3 (6.00%) Adobe
3 3 (6.00%) Oracle
4 2 (4.00%) Salesforce.com
4 2 (4.00%) Siebel
5 1 (2.00%) Google
5 1 (2.00%) HP
5 1 (2.00%) Progress
5 1 (2.00%) ServiceNow
5 1 (2.00%) Sitecore
5 1 (2.00%) Snow