Marketing
UK > Scotland
The table below looks at the prevalence of the term Marketing in contract job vacancies in Scotland. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.
| 6 months to 1 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 100 | 117 | 153 |
| Rank change year-on-year | +17 | +36 | -21 |
| Contract jobs citing Marketing | 16 | 12 | 10 |
| As % of all contract jobs advertised in Scotland | 0.98% | 0.54% | 0.35% |
| As % of the General category | 1.37% | 0.83% | 0.53% |
| Number of daily rates quoted | 3 | 8 | 7 |
| 10th Percentile | £375 | £298 | £340 |
| 25th Percentile | £394 | £350 | £450 |
| Median daily rate (50th Percentile) | £450 | £500 | £513 |
| Median % change year-on-year | -10.00% | -2.44% | -6.82% |
| 75th Percentile | £525 | £588 | £625 |
| 90th Percentile | £555 | - | £710 |
| UK median daily rate | £486 | £465 | £525 |
| % change year-on-year | +4.57% | -11.43% | - |
| Number of hourly rates quoted | 2 | 0 | 0 |
| 10th Percentile | - | - | - |
| 25th Percentile | £22.50 | - | - |
| Median hourly rate | £23.00 | - | - |
| 75th Percentile | £23.50 | - | - |
| 90th Percentile | - | - | - |
| UK median hourly rate | £34.50 | £34.00 | £36.50 |
| % change year-on-year | +1.47% | -6.85% | -2.67% |
All General Skills
Scotland
Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring common skills in Scotland.
| Contract vacancies with a requirement for common skills | 1,171 | 1,442 | 1,887 |
| As % of all contract IT jobs advertised in Scotland | 72.06% | 65.04% | 65.93% |
| Number of daily rates quoted | 713 | 864 | 1,390 |
| 10th Percentile | £240 | £182 | £236 |
| 25th Percentile | £375 | £363 | £405 |
| Median daily rate (50th Percentile) | £465 | £475 | £475 |
| Median % change year-on-year | -2.21% | - | +3.83% |
| 75th Percentile | £550 | £588 | £570 |
| 90th Percentile | £612 | £675 | £650 |
| UK median daily rate | £525 | £525 | £550 |
| % change year-on-year | - | -4.55% | +2.80% |
| Number of hourly rates quoted | 34 | 73 | 28 |
| 10th Percentile | £16.02 | £12.30 | £12.75 |
| 25th Percentile | £18.52 | £16.00 | £16.00 |
| Median hourly rate | £22.44 | £19.17 | £19.88 |
| Median % change year-on-year | +17.04% | -3.57% | -23.54% |
| 75th Percentile | £28.22 | £60.00 | £58.75 |
| 90th Percentile | £55.74 | £69.00 | £66.84 |
| UK median hourly rate | £27.50 | £30.00 | £35.00 |
| % change year-on-year | -8.33% | -14.29% | +59.31% |
Marketing
Job Vacancy Trend in Scotland
Job postings citing Marketing as a proportion of all IT jobs advertised in Scotland.
Marketing
Contractor Daily Rate Trend in Scotland
3-month moving average daily rate quoted in jobs citing Marketing in Scotland.
Marketing
Daily Rate Histogram in Scotland
Daily rate distribution for jobs citing Marketing in Scotland over the 6 months to 1 May 2025.
Marketing
Contractor Hourly Rate Trend in Scotland
3-month moving average hourly rates quoted in jobs citing Marketing in Scotland.
Marketing
Contract Job Locations in Scotland
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Edinburgh | +12 | 11 | - | - | 42 |
| Glasgow | -1 | 3 | £450 | -21.74% | 21 |
| Highlands | - | 1 | - | - | |
| Dundee | - | 1 | - | - | 1 |
| Marketing UK |
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Marketing
Co-occurring Skills and Capabilities in Scotland by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: