The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Scotland. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 3 months to 24 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Marketing
UK / Scotland
Rank 73 114 105
Rank change year-on-year +41 -9  
Contract jobs citing Marketing 34 13 18
As % of all contract IT jobs advertised in Scotland 1.94% 0.51% 0.64%
As % of the General category 4.77% 1.02% 1.39%
Number of daily rates quoted 17 8 10
Median daily rate £423 £363 £338
Median daily rate % change year-on-year +16.68% +7.40%  
90% offered a daily rate of more than £265 £285 £199
10% offered a daily rate of more than £510 £595 £376
UK excluding London median daily rate £400 £363 £365
% change year-on-year +10.34% -0.68%  
Number of hourly rates quoted 1 0 0
Median hourly rate £23.00 - -
UK excluding London median hourly rate £29.50 £19.00 £16.25
% change year-on-year +55.26% +16.92%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for common skills.

General Skills
Scotland
Contract job vacancies with a requirement for common skills 713 1269 1296
As % of all contract IT job vacancies advertised in Scotland 40.65% 49.34% 46.14%
Number of daily rates quoted 418 642 661
Median daily rate £400 £425 £400
Median daily rate % change year-on-year -5.88% +6.25%  
90% offered a daily rate of more than £230 £300 £275
10% offered a daily rate of more than £500 £575 £500
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% -  
Number of hourly rates quoted 11 11 23
Median hourly rate £41.25 £40.00 £20.69
Median hourly rate % change year-on-year +3.12% +93.33%  
90% offered a hourly rate of more than £12.75 £22.00 £10.00
10% offered a hourly rate of more than £50.69 £49.20 £54.20
UK excluding London median hourly rate £27.00 £32.50 £25.00
% change year-on-year -16.92% +30.00%  

Marketing
Job Vacancy Trend in Scotland

The job posting trend of jobs advertised in Scotland citing Marketing as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Marketing in Scotland

Marketing
Contractor Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Scotland.

Contractor daily rate trend for Marketing in Scotland

Marketing
Contractor Daily Rate Histogram in Scotland

The daily rate distribution of IT jobs citing Marketing in Scotland over the 3 months to 24 March 2017.

Contractor daily rate histogram for Marketing in Scotland

Marketing
Contractor Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing in Scotland.

Contractor hourly rate trend for Marketing in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +21 11 £488 +38.29% 12
West Lothian - 9 £423 - 1
Aberdeen - 5 £288 - 1
Glasgow - 3 £375 - 4
Stirling +9 2 £245 -30.00% 1
Renfrewshire - 1 - - 3
North Lanarkshire - 1 - -
Highlands - 1 - - 1
Marketing
UK

Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 24 March 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Marketing.

1 25 (47.17%) Finance
2 15 (28.30%) Analytics
3 13 (24.53%) Agile Software Development
3 13 (24.53%) HTML
4 12 (22.64%) JavaScript
4 12 (22.64%) CSS
4 12 (22.64%) Telecoms
5 11 (20.75%) Stakeholder Management
6 10 (18.87%) SQL
6 10 (18.87%) Digital Marketing
7 9 (16.98%) CMS
8 7 (13.21%) Web Development
8 7 (13.21%) Waterfall
9 6 (11.32%) Degree
9 6 (11.32%) QA
9 6 (11.32%) User Experience
9 6 (11.32%) Manufacturing
9 6 (11.32%) Risk Management
9 6 (11.32%) Project Management
10 5 (9.43%) Business Intelligence
10 5 (9.43%) Electronics
10 5 (9.43%) SAP
10 5 (9.43%) SAP Oil and Gas
10 5 (9.43%) Programme Management
10 5 (9.43%) OpenText
10 5 (9.43%) Scrum
10 5 (9.43%) Web Design
11 4 (7.55%) Workflow
11 4 (7.55%) Data Management
11 4 (7.55%) Content Management

Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (16.98%) CMS
2 4 (7.55%) SAS
3 2 (3.77%) Apache
4 1 (1.89%) Drupal
4 1 (1.89%) Tuxedo
4 1 (1.89%) WebSphere
4 1 (1.89%) WordPress
Applications
1 2 (3.77%) Adobe Creative Suite
1 2 (3.77%) InDesign
1 2 (3.77%) Photoshop
2 1 (1.89%) Adobe Illustrator
2 1 (1.89%) MS Excel
2 1 (1.89%) MS Office
2 1 (1.89%) MS Project
Business Applications
1 5 (9.43%) SAP Oil and Gas
2 2 (3.77%) Dynamics AX
3 1 (1.89%) PeopleSoft HCM
Cloud Services
1 3 (5.66%) Google Analytics
Communications & Networking
1 3 (5.66%) Internet
2 1 (1.89%) 2G
2 1 (1.89%) 3G
2 1 (1.89%) 4G
Database & Business Intelligence
1 1 (1.89%) Data Warehouse
1 1 (1.89%) MySQL
1 1 (1.89%) Oracle Database
1 1 (1.89%) Oracle Database 11g
1 1 (1.89%) Oracle Database 12c
1 1 (1.89%) Oracle Reports
1 1 (1.89%) Relational Database
1 1 (1.89%) SQL Server
1 1 (1.89%) SQL Server 2012
1 1 (1.89%) SQL Server Analysis Services
1 1 (1.89%) SQL Server Integration Services
1 1 (1.89%) SQL Server Reporting Services
Development Applications
1 3 (5.66%) Selenium
2 2 (3.77%) Axure RP
2 2 (3.77%) Cucumber
2 2 (3.77%) WebDriver
3 1 (1.89%) DbUnit
3 1 (1.89%) Hudson
3 1 (1.89%) Jenkins
3 1 (1.89%) JIRA
3 1 (1.89%) JUnit
3 1 (1.89%) LoadRunner
3 1 (1.89%) Microsoft Blend
3 1 (1.89%) Mockito
General
1 25 (47.17%) Finance
2 12 (22.64%) Telecoms
3 6 (11.32%) Manufacturing
4 5 (9.43%) Electronics
5 3 (5.66%) Publishing
6 2 (3.77%) Legal
7 1 (1.89%) Banking
7 1 (1.89%) Multimedia
Job Titles
1 10 (18.87%) Analyst
2 9 (16.98%) Developer
3 6 (11.32%) Web Manager
4 4 (7.55%) Consultant
4 4 (7.55%) Project Manager
5 3 (5.66%) Designer
5 3 (5.66%) Development Manager
5 3 (5.66%) Production Manager
5 3 (5.66%) SQL Developer
5 3 (5.66%) Web Development Manager
5 3 (5.66%) Web Production Manager
6 2 (3.77%) Architect
6 2 (3.77%) Business Analyst
6 2 (3.77%) Change and Release Manager
6 2 (3.77%) Change Manager
6 2 (3.77%) Release Manager
6 2 (3.77%) Report Analyst
6 2 (3.77%) SAS Analyst
6 2 (3.77%) Security Architect
6 2 (3.77%) Tester
Libraries, Frameworks & Software Standards
1 13 (24.53%) HTML
2 12 (22.64%) CSS
3 4 (7.55%) jQuery
4 3 (5.66%) Twitter Bootstrap
5 2 (3.77%) Ajax
5 2 (3.77%) CSS3
5 2 (3.77%) Zurb Foundation
6 1 (1.89%) .NET
6 1 (1.89%) DOM
6 1 (1.89%) HTML5
6 1 (1.89%) J2EE
6 1 (1.89%) JSON
6 1 (1.89%) REST
6 1 (1.89%) WPF
6 1 (1.89%) XML
Miscellaneous
1 6 (11.32%) User Experience
2 3 (5.66%) Client/Server
3 2 (3.77%) Credit Risk
3 2 (3.77%) Graphic Design
3 2 (3.77%) Motion Graphics
4 1 (1.89%) Analytical Skills
4 1 (1.89%) CESG
4 1 (1.89%) Data Centre
4 1 (1.89%) Life Science
4 1 (1.89%) Social Media
4 1 (1.89%) SWIFT
4 1 (1.89%) Tandem
4 1 (1.89%) Virtual Team
Operating Systems
1 4 (7.55%) Linux
2 3 (5.66%) Windows
3 1 (1.89%) Mac OS
3 1 (1.89%) Solaris
3 1 (1.89%) Windows Server
3 1 (1.89%) Windows Server 2008
Processes & Methodologies
1 15 (28.30%) Analytics
2 13 (24.53%) Agile Software Development
3 11 (20.75%) Stakeholder Management
4 10 (18.87%) Digital Marketing
5 7 (13.21%) Waterfall
5 7 (13.21%) Web Development
6 6 (11.32%) Project Management
6 6 (11.32%) Risk Management
7 5 (9.43%) Business Intelligence
7 5 (9.43%) Programme Management
7 5 (9.43%) Scrum
7 5 (9.43%) Web Design
8 4 (7.55%) Asset Management
8 4 (7.55%) Content Management
8 4 (7.55%) Data Management
8 4 (7.55%) Data Modelling
8 4 (7.55%) Statistics
8 4 (7.55%) Workflow
9 3 (5.66%) Copywriting
9 3 (5.66%) Responsive Web Design
Programming Languages
1 12 (22.64%) JavaScript
2 10 (18.87%) SQL
3 4 (7.55%) Java
4 3 (5.66%) PHP
5 2 (3.77%) MATLAB
6 1 (1.89%) AppleScript
6 1 (1.89%) C
6 1 (1.89%) SQR
6 1 (1.89%) XAML
Qualifications
1 6 (11.32%) Degree
2 4 (7.55%) Security Cleared
3 3 (5.66%) SC Cleared
4 1 (1.89%) DBS Check
4 1 (1.89%) PRINCE2 Certification
4 1 (1.89%) Six Sigma Green Belt
Quality Assurance & Compliance
1 6 (11.32%) QA
2 1 (1.89%) ISO13485
2 1 (1.89%) ISO27005
Systems Management
1 1 (1.89%) HP SiteScope
1 1 (1.89%) OpenView
Vendors
1 5 (9.43%) OpenText
1 5 (9.43%) SAP
2 4 (7.55%) Adobe
3 3 (5.66%) Google
4 2 (3.77%) Microsoft
4 2 (3.77%) Oracle
4 2 (3.77%) Vermilion
5 1 (1.89%) FatWire
5 1 (1.89%) HP
5 1 (1.89%) JD Edwards
5 1 (1.89%) PeopleSoft
5 1 (1.89%) Twitter
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