Period
to 25 February 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Scotland. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 25 February 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > Scotland
6 months to
25 Feb 2018
Same period 2017 Same period 2016
Rank 141 125 145
Rank change year-on-year -16 +20 -1
Contract jobs citing Marketing 38 47 46
As % of all contract IT jobs advertised in Scotland 0.80% 1.26% 0.84%
As % of the General category 1.88% 3.75% 1.78%
Number of daily rates quoted 29 29 26
Scotland median daily rate £345 £340 £400
Median daily rate % change year-on-year +1.47% -15.00% +3.23%
10th Percentile £206 £223 £257
90th Percentile £526 £565 £556
UK median daily rate £423 £415 £380
% change year-on-year +1.99% +9.21% +1.33%
Number of hourly rates quoted 1 0 0
Scotland median hourly rate £30.00 - -
UK median hourly rate £30.50 £22.50 £24.00
% change year-on-year +35.56% -6.25% +9.09%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for common skills.

All General Skills
Scotland
Contract vacancies with a requirement for common skills 2,016 1,253 2,590
As % of all contract IT jobs advertised in Scotland 42.20% 33.66% 47.03%
Number of daily rates quoted 1,050 693 1,218
Scotland median daily rate £408 £400 £400
Median daily rate % change year-on-year +1.88% - -
10th Percentile £280 £257 £260
90th Percentile £550 £538 £550
UK median daily rate £475 £450 £429
% change year-on-year +5.56% +4.90% +0.94%
Number of hourly rates quoted 33 19 34
Scotland median hourly rate £32.50 £36.00 £37.50
Median hourly rate % change year-on-year -9.72% -4.00% +19.05%
10th Percentile £12.75 £11.11 £12.35
90th Percentile £48.43 £54.09 £46.00
UK median hourly rate £26.11 £25.00 £27.50
% change year-on-year +4.43% -9.09% +21.25%

Marketing
Job Vacancy Trend in Scotland

Job postings citing Marketing as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Marketing in Scotland

Marketing
Contractor Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Scotland.

Contractor daily rate trend for Marketing in Scotland

Marketing
Contractor Daily Rate Histogram in Scotland

The daily rate distribution of IT jobs citing Marketing in Scotland over the 6 months to 25 February 2018.

Contractor daily rate histogram for Marketing in Scotland

Marketing
Contractor Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Scotland.

Contractor hourly rate trend for Marketing in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 6 months to 25 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -25 19 £345 -25.41% 15
Glasgow -6 11 £363 +57.25% 5
West Lothian +1 3 £518 +22.34%
Aberdeen -2 2 £204 -30.34% 3
Dundee - 1 £400 - 1
Renfrewshire - 1 £285 -
Marketing
UK

For the 6 months to 25 February 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Scotland region with a requirement for Marketing.

1 18 (47.37%) Finance
2 12 (31.58%) Agile Software Development
3 9 (23.68%) Digital Marketing
4 8 (21.05%) Stakeholder Management
5 7 (18.42%) CMS
5 7 (18.42%) HTML
6 6 (15.79%) Content Management
7 5 (13.16%) Java
7 5 (13.16%) CSS
7 5 (13.16%) Business Intelligence
7 5 (13.16%) Manufacturing
7 5 (13.16%) Analytical Skills
7 5 (13.16%) SDLC
8 4 (10.53%) Actionable Insight
8 4 (10.53%) User Experience
8 4 (10.53%) Analytics
8 4 (10.53%) Programme Management
8 4 (10.53%) Electronics
8 4 (10.53%) Telecoms
8 4 (10.53%) Adobe
8 4 (10.53%) SAP
8 4 (10.53%) JavaScript
9 3 (7.89%) Business Analysis
9 3 (7.89%) Supplier Management
9 3 (7.89%) Web Development
9 3 (7.89%) Google Analytics
9 3 (7.89%) Open Source
9 3 (7.89%) Banking
9 3 (7.89%) Data Management
9 3 (7.89%) Google

Marketing
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (18.42%) CMS
2 1 (2.63%) Apache
2 1 (2.63%) Oracle Coherence
2 1 (2.63%) SAS
2 1 (2.63%) Umbraco
Applications
1 2 (5.26%) Adobe Illustrator
1 2 (5.26%) MS Visio
1 2 (5.26%) Photoshop
2 1 (2.63%) Acrobat
2 1 (2.63%) Adobe After Effects
2 1 (2.63%) Adobe Creative Suite
2 1 (2.63%) InDesign
2 1 (2.63%) Microsoft Office
2 1 (2.63%) Microsoft Project
2 1 (2.63%) PaintShop Pro
Business Applications
1 1 (2.63%) Dynamics CRM
1 1 (2.63%) Dynamics NAV
Cloud Services
1 3 (7.89%) Google Analytics
2 1 (2.63%) Dynamics 365
2 1 (2.63%) Salesforce Sales Cloud
2 1 (2.63%) Salesforce Service Cloud
Communications & Networking
1 1 (2.63%) Intranet
Database & Business Intelligence
1 2 (5.26%) Data Warehouse
2 1 (2.63%) RDBMS
2 1 (2.63%) Relational Database
2 1 (2.63%) SAS Visual Analytics
2 1 (2.63%) SQL Server
Development Applications
1 2 (5.26%) JIRA
2 1 (2.63%) Git (software)
General
1 18 (47.37%) Finance
2 5 (13.16%) Manufacturing
3 4 (10.53%) Electronics
3 4 (10.53%) Telecoms
4 3 (7.89%) Banking
5 1 (2.63%) Legal
5 1 (2.63%) Multimedia
5 1 (2.63%) Retail
5 1 (2.63%) Retail Banking
Job Titles
1 8 (21.05%) Analyst
2 7 (18.42%) Business Analyst
2 7 (18.42%) Project Manager
3 6 (15.79%) Developer
4 4 (10.53%) Business Change Manager
4 4 (10.53%) Business Change Project Manager
5 3 (7.89%) Architect
6 2 (5.26%) Business Manager
6 2 (5.26%) Designer
6 2 (5.26%) Junior
6 2 (5.26%) Junior Developer
6 2 (5.26%) Junior Web Developer
6 2 (5.26%) Solutions Architect
6 2 (5.26%) User Experience Researcher
6 2 (5.26%) User Researcher
6 2 (5.26%) Web Developer
7 1 (2.63%) Digital Analyst
7 1 (2.63%) Digital Business Analyst
7 1 (2.63%) Digital Marketing Analyst
7 1 (2.63%) SC Cleared Business Analyst
Libraries, Frameworks & Software Standards
1 7 (18.42%) HTML
2 5 (13.16%) CSS
3 2 (5.26%) .NET
3 2 (5.26%) AngularJS
3 2 (5.26%) Twitter Bootstrap
4 1 (2.63%) ASP.NET
4 1 (2.63%) Aurelia
4 1 (2.63%) Backbone.js
4 1 (2.63%) CSS3
4 1 (2.63%) HTML5
4 1 (2.63%) jQuery
4 1 (2.63%) JSP
4 1 (2.63%) Mason
4 1 (2.63%) Middleware
4 1 (2.63%) React
4 1 (2.63%) RESTful
4 1 (2.63%) Velocity
4 1 (2.63%) Web Services
Miscellaneous
1 5 (13.16%) Analytical Skills
2 4 (10.53%) User Experience
3 1 (2.63%) Client/Server
3 1 (2.63%) Mobile App
3 1 (2.63%) Motion Graphics
3 1 (2.63%) Social Media
3 1 (2.63%) Virtual Team
Operating Systems
1 1 (2.63%) Linux
Processes & Methodologies
1 12 (31.58%) Agile Software Development
2 9 (23.68%) Digital Marketing
3 8 (21.05%) Stakeholder Management
4 6 (15.79%) Content Management
5 5 (13.16%) Business Intelligence
5 5 (13.16%) SDLC
6 4 (10.53%) Actionable Insight
6 4 (10.53%) Analytics
6 4 (10.53%) Programme Management
7 3 (7.89%) Business Analysis
7 3 (7.89%) Data Management
7 3 (7.89%) Open Source
7 3 (7.89%) Responsive Web Design
7 3 (7.89%) Supplier Management
7 3 (7.89%) Web Development
8 2 (5.26%) Digital Transformation Programme
8 2 (5.26%) IT Strategy
8 2 (5.26%) Marketing Strategy
8 2 (5.26%) Software Architecture
8 2 (5.26%) User Stories
Programming Languages
1 5 (13.16%) Java
2 4 (10.53%) JavaScript
3 2 (5.26%) SQL
4 1 (2.63%) C#
Qualifications
1 3 (7.89%) Degree
2 1 (2.63%) DBS Check
2 1 (2.63%) Master's Degree
2 1 (2.63%) PRINCE2 Practitioner
2 1 (2.63%) SC Cleared
2 1 (2.63%) Security Cleared
Quality Assurance & Compliance
1 2 (5.26%) Disclosure Scotland
Systems Management
1 1 (2.63%) TeamSite
Vendors
1 4 (10.53%) Adobe
1 4 (10.53%) SAP
2 3 (7.89%) Google
2 3 (7.89%) Oracle
3 2 (5.26%) Microsoft
4 1 (2.63%) Coremetrics
4 1 (2.63%) HP
4 1 (2.63%) Omniture
4 1 (2.63%) OpenText
4 1 (2.63%) Progress
4 1 (2.63%) Salesforce.com
4 1 (2.63%) Sitecore