The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Scotland. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 3 months to 25 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK / Scotland
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 88 128 95
Rank change year-on-year +40 -33  
Contract jobs citing Marketing 23 25 43
As % of all contract IT jobs advertised in Scotland 1.07% 0.86% 1.42%
As % of the General category 2.54% 1.98% 2.64%
Number of daily rates quoted 18 18 27
Median daily rate £363 £344 £300
Median daily rate % change year-on-year +5.45% +14.58%  
90% offered a daily rate of more than £208 £130 £241
10% offered a daily rate of more than £500 £470 £452
UK excluding London median daily rate £425 £375 £350
% change year-on-year +13.33% +7.14%  
Number of hourly rates quoted 0 1 0
Median hourly rate - £30.21 -
UK excluding London median hourly rate £20.00 £17.50 £21.25
% change year-on-year +14.28% -17.64%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for common skills.

General Skills
Scotland
Contract job vacancies with a requirement for common skills 907 1265 1628
As % of all contract IT job vacancies advertised in Scotland 42.34% 43.70% 53.82%
Number of daily rates quoted 489 685 824
Median daily rate £400 £400 £375
Median daily rate % change year-on-year - +6.66%  
90% offered a daily rate of more than £250 £260 £280
10% offered a daily rate of more than £581 £500 £475
UK excluding London median daily rate £415 £400 £400
% change year-on-year +3.75% -  
Number of hourly rates quoted 17 9 26
Median hourly rate £28.75 £9.88 £30.00
Median hourly rate % change year-on-year +191.13% -67.08%  
90% offered a hourly rate of more than £10.60 £9.88 £10.30
10% offered a hourly rate of more than £43.25 £13.60 £57.20
UK excluding London median hourly rate £30.00 £25.00 £22.50
% change year-on-year +20.00% +11.11%  

Marketing
Job Vacancy Trend in Scotland

The job posting trend of jobs advertised in Scotland citing Marketing as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Marketing in Scotland

Marketing
Contractor Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Scotland.

Contractor daily rate trend for Marketing in Scotland

Marketing
Contractor Daily Rate Histogram in Scotland

The daily rate distribution of IT jobs citing Marketing in Scotland over the 3 months to 25 June 2017.

Contractor daily rate histogram for Marketing in Scotland

Marketing
Contractor Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Scotland.

Contractor hourly rate trend for Marketing in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 3 months to 25 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +7 9 £450 +26.31% 10
Edinburgh +12 8 £293 -13.33% 9
Renfrewshire +51 1 £375 +4.16%
Stirling +7 1 £500 +53.84%
Fife - 1 £400 -
Aberdeen - 1 £350 - 2
Dundee - 1 £233 -
West Lothian - 1 £330 -
Marketing
UK

For the 6 months to 25 June 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Marketing.

1 26 (45.61%) Finance
2 14 (24.56%) Agile Software Development
3 13 (22.81%) Telecoms
3 13 (22.81%) Analytics
4 11 (19.30%) SQL
4 11 (19.30%) Digital Marketing
5 10 (17.54%) Stakeholder Management
6 9 (15.79%) HTML
6 9 (15.79%) User Experience
7 7 (12.28%) Degree
7 7 (12.28%) CSS
8 6 (10.53%) JavaScript
8 6 (10.53%) Project Management
8 6 (10.53%) CMS
8 6 (10.53%) Manufacturing
8 6 (10.53%) QA
8 6 (10.53%) Waterfall
9 5 (8.77%) Web Development
9 5 (8.77%) SAP Oil and Gas
9 5 (8.77%) Risk Management
9 5 (8.77%) Electronics
9 5 (8.77%) Scrum
9 5 (8.77%) Data Management
9 5 (8.77%) Programme Management
9 5 (8.77%) Data Modelling
9 5 (8.77%) SAS
9 5 (8.77%) Business Intelligence
9 5 (8.77%) Java
9 5 (8.77%) SAP
10 4 (7.02%) Windows

Marketing
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (10.53%) CMS
2 5 (8.77%) SAS
3 1 (1.75%) ArcGIS
3 1 (1.75%) Oracle SOA Suite
3 1 (1.75%) Sitecore CMS
3 1 (1.75%) Tuxedo
3 1 (1.75%) WebSphere
Applications
1 3 (5.26%) Photoshop
2 1 (1.75%) Microsoft Excel
2 1 (1.75%) Microsoft Office
2 1 (1.75%) Microsoft PowerPoint
2 1 (1.75%) Microsoft Project
2 1 (1.75%) MS Visio
Business Applications
1 5 (8.77%) SAP Oil and Gas
2 2 (3.51%) Dynamics AX
3 1 (1.75%) Dynamics CRM
3 1 (1.75%) PeopleSoft HCM
Cloud Services
1 1 (1.75%) Google Analytics
Communications & Networking
1 1 (1.75%) Internet
Database & Business Intelligence
1 2 (3.51%) Oracle Database
1 2 (3.51%) Relational Database
1 2 (3.51%) SQL Server
2 1 (1.75%) Data Mining
2 1 (1.75%) Data Warehouse
2 1 (1.75%) GIS
2 1 (1.75%) MySQL
2 1 (1.75%) Oracle Database 11g
2 1 (1.75%) Oracle Database 12c
2 1 (1.75%) Oracle Reports
2 1 (1.75%) RDBMS
2 1 (1.75%) Spatial Data
2 1 (1.75%) SQL Server 2012
2 1 (1.75%) SQL Server Analysis Services
2 1 (1.75%) SQL Server Integration Services
2 1 (1.75%) SQL Server Reporting Services
Development Applications
1 2 (3.51%) Cucumber
1 2 (3.51%) Grunt
1 2 (3.51%) gulp
1 2 (3.51%) Selenium
2 1 (1.75%) DbUnit
2 1 (1.75%) JUnit
2 1 (1.75%) LoadRunner
2 1 (1.75%) Microsoft Blend
2 1 (1.75%) Mockito
2 1 (1.75%) Oracle APEX
2 1 (1.75%) WebDriver
General
1 26 (45.61%) Finance
2 13 (22.81%) Telecoms
3 6 (10.53%) Manufacturing
4 5 (8.77%) Electronics
5 3 (5.26%) Banking
5 3 (5.26%) Legal
6 2 (3.51%) Billing
7 1 (1.75%) Advertising
7 1 (1.75%) Back Office
7 1 (1.75%) Multimedia
7 1 (1.75%) Publishing
7 1 (1.75%) Retail
7 1 (1.75%) Retail Banking
Job Titles
1 12 (21.05%) Analyst
2 11 (19.30%) Developer
3 5 (8.77%) Consultant
3 5 (8.77%) Project Manager
4 4 (7.02%) Business Analyst
4 4 (7.02%) SQL Developer
5 3 (5.26%) Change Manager
5 3 (5.26%) Front End Developer (Client-Side Developer)
5 3 (5.26%) User Researcher
5 3 (5.26%) Web Manager
6 2 (3.51%) Change and Release Manager
6 2 (3.51%) Development Manager
6 2 (3.51%) Lead Developer
6 2 (3.51%) Relationships Manager
6 2 (3.51%) Release Manager
6 2 (3.51%) Report Analyst
6 2 (3.51%) SAS Analyst
6 2 (3.51%) Systems Analyst
6 2 (3.51%) Tester
6 2 (3.51%) Web Development Manager
Libraries, Frameworks & Software Standards
1 9 (15.79%) HTML
2 7 (12.28%) CSS
3 3 (5.26%) jQuery
3 3 (5.26%) Twitter Bootstrap
4 2 (3.51%) .NET
4 2 (3.51%) AngularJS
4 2 (3.51%) CSS3
4 2 (3.51%) HTML5
4 2 (3.51%) Node.js
4 2 (3.51%) React
4 2 (3.51%) Redux
4 2 (3.51%) Sass
5 1 (1.75%) Ajax
5 1 (1.75%) ASP.NET
5 1 (1.75%) ASP.NET MVC
5 1 (1.75%) J2EE
5 1 (1.75%) Middleware
5 1 (1.75%) Oracle GoldenGate
5 1 (1.75%) REST
5 1 (1.75%) WPF
Miscellaneous
1 9 (15.79%) User Experience
2 3 (5.26%) Greenfield Project
3 2 (3.51%) Analytical Skills
3 2 (3.51%) Credit Risk
3 2 (3.51%) FMCG
4 1 (1.75%) Blog
4 1 (1.75%) Client/Server
4 1 (1.75%) Data Centre
4 1 (1.75%) Freedom of Information
4 1 (1.75%) Freedom of Information Act
4 1 (1.75%) Graphic Design
4 1 (1.75%) Life Science
4 1 (1.75%) Photography
4 1 (1.75%) Reference Data
4 1 (1.75%) Replication
4 1 (1.75%) Social Media
4 1 (1.75%) Tandem
Operating Systems
1 4 (7.02%) Windows
2 1 (1.75%) Linux
2 1 (1.75%) Solaris
2 1 (1.75%) Unix
2 1 (1.75%) Windows Server
2 1 (1.75%) Windows Server 2008
Processes & Methodologies
1 14 (24.56%) Agile Software Development
2 13 (22.81%) Analytics
3 11 (19.30%) Digital Marketing
4 10 (17.54%) Stakeholder Management
5 6 (10.53%) Project Management
5 6 (10.53%) Waterfall
6 5 (8.77%) Business Intelligence
6 5 (8.77%) Data Management
6 5 (8.77%) Data Modelling
6 5 (8.77%) Programme Management
6 5 (8.77%) Risk Management
6 5 (8.77%) Scrum
6 5 (8.77%) Web Development
7 4 (7.02%) Asset Management
7 4 (7.02%) Change Management
7 4 (7.02%) CRM
7 4 (7.02%) Product Marketing
7 4 (7.02%) SEO
8 3 (5.26%) Statistics
8 3 (5.26%) Usability Testing
Programming Languages
1 11 (19.30%) SQL
2 6 (10.53%) JavaScript
3 5 (8.77%) Java
4 2 (3.51%) ECMAScript
4 2 (3.51%) MATLAB
5 1 (1.75%) C
5 1 (1.75%) C#
5 1 (1.75%) PHP
5 1 (1.75%) PL/SQL
5 1 (1.75%) SQR
5 1 (1.75%) XAML
Qualifications
1 7 (12.28%) Degree
2 2 (3.51%) Numerate Degree
3 1 (1.75%) DBS Check
3 1 (1.75%) PRINCE2 Certification
3 1 (1.75%) Six Sigma Green Belt
Quality Assurance & Compliance
1 6 (10.53%) QA
2 1 (1.75%) Disclosure Scotland
2 1 (1.75%) ISO 13485
2 1 (1.75%) PMO
System Software
1 1 (1.75%) Active Directory
Systems Management
1 1 (1.75%) HP SiteScope
1 1 (1.75%) OpenView
1 1 (1.75%) SCCM
Vendors
1 5 (8.77%) SAP
2 4 (7.02%) Oracle
3 3 (5.26%) Microsoft
4 2 (3.51%) FatWire
4 2 (3.51%) OpenText
4 2 (3.51%) Twitter
4 2 (3.51%) Vermilion
5 1 (1.75%) ESRI
5 1 (1.75%) Facebook
5 1 (1.75%) Google
5 1 (1.75%) HP
5 1 (1.75%) JD Edwards
5 1 (1.75%) PeopleSoft
5 1 (1.75%) Sitecore
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