Marketing Contract Job Trends in Somerset

Marketing
South West > Somerset

The table below looks at the prevalence of the term Marketing in contract job vacancies in Somerset. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 29 October 2026, comparing them to the same period in the previous two years.

	6 months to 29 Oct 2026	Same period 2025	Same period 2024
Rank	43	30	11
Rank change year-on-year	-13	-19	-
Contract jobs citing Marketing	11	2	23
As % of all contract jobs in Somerset	2.42%	1.12%	11.79%
As % of the General category	6.04%	2.17%	20.91%
Number of daily rates quoted	6	1	12
10^th Percentile	£324	-	£487
25^th Percentile	£336	£381	£500
Median daily rate (50^th Percentile)	£495	£388	£575
Median % change year-on-year	+27.74%	-32.61%	-
75^th Percentile	£650	£394	£661
90^th Percentile	-	-	£810
South West median daily rate	£340	£550	£538
% change year-on-year	-38.18%	+2.33%	-10.42%
Number of hourly rates quoted	2	0	0
10^th Percentile	-	-	-
25^th Percentile	£38.00	-	-
Median hourly rate	£39.00	-	-
75^th Percentile	£40.00	-	-
90^th Percentile	-	-	-
South West median hourly rate	£14.00	£24.00	£28.00
% change year-on-year	-41.67%	-14.29%	+99.57%

All General Skills
Somerset

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies citing general skills in Somerset.

	6 months to 29 Oct 2026	Same period 2025	Same period 2024
Contract vacancies citing general skills	182	92	110
As % of all contract jobs advertised in Somerset	40.09%	51.40%	56.41%
Number of daily rates quoted	88	68	73
10^th Percentile	£169	£185	£210
25^th Percentile	£406	£225	£281
Median daily rate (50^th Percentile)	£525	£379	£550
Median % change year-on-year	+38.61%	-31.14%	+2.23%
75^th Percentile	£650	£500	£649
90^th Percentile	£730	£649	£829
South West median daily rate	£525	£500	£500
% change year-on-year	+5.00%	-	-9.09%
Number of hourly rates quoted	42	1	2
10^th Percentile	£15.24	-	£27.88
25^th Percentile	£18.84	£61.50	£32.19
Median hourly rate	£62.25	£63.00	£41.25
Median % change year-on-year	-1.19%	+52.73%	-10.50%
75^th Percentile	£65.00	£64.50	£52.19
90^th Percentile	£98.82	-	£57.63
South West median hourly rate	£32.50	£24.00	£57.50
% change year-on-year	+35.42%	-58.26%	+4.55%

Marketing Job Vacancy Trend in Somerset

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in Somerset.

Marketing Daily Rate Trend in Somerset

Contractor daily rate distribution trend for jobs in Somerset citing Marketing.

Marketing Daily Rate Histogram in Somerset

Daily rate distribution for jobs citing Marketing in Somerset over the 6 months to 29 October 2026.

Daily rate histogram for Marketing in Somerset

Marketing Hourly Rate Trend in Somerset

Contractor hourly rate distribution trend for jobs in Somerset citing Marketing.

Marketing Contract Job Locations in Somerset

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Somerset region over the 6 months to 29 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location	Rank Change on Same Period Last Year	Job Ads Past 6 Months	Median Daily Rate Past 6 Months	Median Daily Rate % Change on Same Period Last Year	Live Jobs
Taunton	-	6	£495	-	2
Bath	-4	2	-	-	1
Bridgwater	-	1	-	-
Marketing South West

Marketing Top 30 Co-Occurring Skills & Capabilities in Somerset

For the 6 months to 29 October 2026, contractor job vacancies citing Marketing also mentioned the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all contract job ads across the Somerset region citing Marketing.

Rank	Skill	Share	Job Ads
1	Product Marketing	54.5%	6
2	Product Management	45.5%	5
3	B2B	36.4%	4
3	Business Case	36.4%	4
3	CRM	36.4%	4
3	Customer Insight	36.4%	4
3	Decision-Making	36.4%	4
3	Marketing Automation	36.4%	4
3	Product Strategy	36.4%	4
10	Analytics	27.3%	3
10	B2B Marketing	27.3%	3
10	Customer-Centricity	27.3%	3
10	Strategic Thinking	27.3%	3
14	GTM Strategy	18.2%	2
14	HubSpot	18.2%	2
14	Integrated Marketing	18.2%	2
14	Microsoft Excel	18.2%	2
14	Microsoft PowerPoint	18.2%	2
14	SaaS	18.2%	2
14	Validation	18.2%	2
14	Value Proposition	18.2%	2
22	A/B Testing	9.1%	1
22	Business Strategy	9.1%	1
22	Campaign Analytics	9.1%	1
22	Copywriting	9.1%	1
22	Culture Change	9.1%	1
22	Customer Acquisition	9.1%	1
22	Customer Retention	9.1%	1
22	Cybersecurity	9.1%	1
22	Data Governance	9.1%	1

Marketing Co-Occurring Skills & Capabilities in Somerset by Category

The table below expands on the one above by listing co-occurrences one category at a time. It covers the same employment type, locality and period, with up to 20 co-occurrences in each category.

General

Rank	Skill	Share	Job Ads
1	Public Sector	36.4%	4
2	Finance	18.2%	2
3	Legal	9.1%	1