Period
to 23 November 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Somerset. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 November 2017 with a comparison to the same period over the previous 2 years.

Marketing
South West > Somerset
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 38 90 60
Rank change year-on-year +52 -30 +15
Permanent jobs citing Marketing 90 25 53
As % of all permanent IT jobs advertised in Somerset 6.72% 1.88% 4.24%
As % of the General category 23.81% 6.38% 11.52%
Number of salaries quoted 66 20 48
Somerset median annual salary £40,000 £40,000 £40,000
10th Percentile £26,250 £26,250 £23,225
90th Percentile £55,000 £73,750 £60,250
South West median annual salary £45,000 £40,000 £42,500
% change year-on-year +12.50% -5.88% +14.86%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Somerset with a requirement for common skills.

All General Skills
Somerset
Permanent vacancies with a requirement for common skills 378 392 460
As % of all permanent IT jobs advertised in Somerset 28.21% 29.41% 36.77%
Number of salaries quoted 280 305 352
Somerset median annual salary £40,000 £42,500 £37,500
Median salary % change year-on-year -5.88% +13.33% -
10th Percentile £26,250 £27,500 £23,775
90th Percentile £57,500 £67,500 £52,916
South West median annual salary £42,500 £44,000 £41,500
% change year-on-year -3.41% +6.02% +3.75%

Marketing
Job Vacancy Trend in Somerset

Job postings citing Marketing as a percentage of all IT jobs advertised in Somerset.

Job vacancy trend for Marketing in Somerset

Marketing
Salary Trend in Somerset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Somerset.

Salary trend for Marketing in Somerset

Marketing
Salary Histogram in Somerset

The salary distribution of IT jobs citing Marketing in Somerset over the 6 months to 23 November 2017.

Salary histogram for Marketing in Somerset

Marketing
Job Locations in Somerset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Somerset region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bath +36 65 £42,500 +21.43% 6
Clevedon - 15 £27,500 -
Yeovil +3 3 £30,000 -
Marketing
South West

For the 6 months to 23 November 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Somerset region with a requirement for Marketing.

1 63 (70.00%) Finance
2 59 (65.56%) Digital Marketing
3 55 (61.11%) Telecoms
4 54 (60.00%) Electronics
4 54 (60.00%) SAP
4 54 (60.00%) Business Intelligence
4 54 (60.00%) Manufacturing
4 54 (60.00%) Programme Management
5 31 (34.44%) Microsoft
6 27 (30.00%) SQL Server
6 27 (30.00%) SQL Server Reporting Services
7 26 (28.89%) SQL
7 26 (28.89%) SQL Server 2008
8 24 (26.67%) Agile Software Development
9 20 (22.22%) SQL Server Integration Services
9 20 (22.22%) Data Modelling
10 19 (21.11%) T-SQL
11 17 (18.89%) SQL Server Analysis Services
11 17 (18.89%) Data Architecture
11 17 (18.89%) Creative Problem-Solving
12 13 (14.44%) Scrum
12 13 (14.44%) RDBMS
12 13 (14.44%) Star Schema
12 13 (14.44%) Strategic Thinking
12 13 (14.44%) Relational Database
12 13 (14.44%) Kimball Methodology
13 12 (13.33%) ITIL
14 11 (12.22%) JavaScript
15 10 (11.11%) Web Development
15 10 (11.11%) CRM

Marketing
Co-occurring IT Skills in Somerset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (7.78%) CMS
2 6 (6.67%) SharePoint
3 3 (3.33%) WordPress
4 1 (1.11%) Drupal
4 1 (1.11%) IIS
Applications
1 5 (5.56%) Microsoft Office
2 3 (3.33%) Microsoft Excel
3 1 (1.11%) Microsoft PowerPoint
Business Applications
1 4 (4.44%) Dynamics CRM
2 3 (3.33%) Dynamics AX
2 3 (3.33%) Unit4 Business World
Cloud Services
1 5 (5.56%) Office 365
2 3 (3.33%) Google Analytics
2 3 (3.33%) SaaS
3 1 (1.11%) AdWords
3 1 (1.11%) Amazon AWS
3 1 (1.11%) Cloud Computing
3 1 (1.11%) Microsoft Azure
3 1 (1.11%) npm
Communications & Networking
1 7 (7.78%) Internet
Database & Business Intelligence
1 27 (30.00%) SQL Server
1 27 (30.00%) SQL Server Reporting Services
2 26 (28.89%) SQL Server 2008
3 20 (22.22%) SQL Server Integration Services
4 17 (18.89%) SQL Server Analysis Services
5 13 (14.44%) RDBMS
5 13 (14.44%) Relational Database
5 13 (14.44%) Star Schema
6 9 (10.00%) Business Intelligence Development Studio
6 9 (10.00%) QlikView
7 6 (6.67%) SQL Server 2012
7 6 (6.67%) SQL Server 2014
8 3 (3.33%) CouchDB
8 3 (3.33%) SSDT
9 2 (2.22%) MySQL
10 1 (1.11%) Oracle Database
10 1 (1.11%) Oracle Database 10g
10 1 (1.11%) Oracle Database 11g
Development Applications
1 6 (6.67%) Visual Studio
2 4 (4.44%) Git (software)
2 4 (4.44%) Mercurial
2 4 (4.44%) Subversion
3 1 (1.11%) Bower
3 1 (1.11%) Grunt
3 1 (1.11%) gulp
3 1 (1.11%) Team Foundation Server
General
1 63 (70.00%) Finance
2 55 (61.11%) Telecoms
3 54 (60.00%) Electronics
3 54 (60.00%) Manufacturing
4 8 (8.89%) Retail
5 6 (6.67%) Advertising
5 6 (6.67%) Banking
6 5 (5.56%) Publishing
7 2 (2.22%) Law
7 2 (2.22%) Military
8 1 (1.11%) Games
Job Titles
1 28 (31.11%) Developer
2 16 (17.78%) Business Intelligence Developer
3 12 (13.33%) Business Intelligence Lead
4 11 (12.22%) SQL Developer
5 10 (11.11%) SQL BI Developer
6 7 (7.78%) SSRS Developer
7 6 (6.67%) Database Developer
7 6 (6.67%) Lead Developer
7 6 (6.67%) Marketing Executive
7 6 (6.67%) SQL Database Developer
7 6 (6.67%) Team Leader
8 5 (5.56%) Change Manager
8 5 (5.56%) Consultant
8 5 (5.56%) DBA
8 5 (5.56%) Product Manager
8 5 (5.56%) Release Manager
8 5 (5.56%) SharePoint Consultant
8 5 (5.56%) SQL DBA
8 5 (5.56%) SQL Server DBA
8 5 (5.56%) Support Consultant
Libraries, Frameworks & Software Standards
1 8 (8.89%) CSS
2 7 (7.78%) HTML
3 5 (5.56%) CSS3
3 5 (5.56%) HTML5
3 5 (5.56%) Sass
4 4 (4.44%) Ajax
4 4 (4.44%) JSON
4 4 (4.44%) OOCSS
4 4 (4.44%) REST
5 3 (3.33%) COM
6 2 (2.22%) Laravel
7 1 (1.11%) .NET
7 1 (1.11%) AngularJS
7 1 (1.11%) jQuery
7 1 (1.11%) Unity (Game Engine)
7 1 (1.11%) Web Services
Miscellaneous
1 8 (8.89%) Social Media
2 7 (7.78%) Digital Media
3 6 (6.67%) FMCG
3 6 (6.67%) IPTV
3 6 (6.67%) NHS
4 4 (4.44%) Analytical Skills
4 4 (4.44%) Computer Science
4 4 (4.44%) Graphic Design
5 3 (3.33%) Data Structures
6 1 (1.11%) CMDB
6 1 (1.11%) e-Learning
6 1 (1.11%) Management Information System
6 1 (1.11%) Mobile App
6 1 (1.11%) Public Cloud
Operating Systems
1 4 (4.44%) Linux
Processes & Methodologies
1 59 (65.56%) Digital Marketing
2 54 (60.00%) Business Intelligence
2 54 (60.00%) Programme Management
3 24 (26.67%) Agile Software Development
4 20 (22.22%) Data Modelling
5 17 (18.89%) Creative Problem-Solving
5 17 (18.89%) Data Architecture
6 13 (14.44%) Kimball Methodology
6 13 (14.44%) Scrum
6 13 (14.44%) Strategic Thinking
7 12 (13.33%) ITIL
8 10 (11.11%) CRM
8 10 (11.11%) Web Development
9 7 (7.78%) Creative Thinking
9 7 (7.78%) Document Management
9 7 (7.78%) SDLC
10 6 (6.67%) Customer Requirements
10 6 (6.67%) Data Analysis
10 6 (6.67%) Front End Development
10 6 (6.67%) Performance Tuning
Programming Languages
1 26 (28.89%) SQL
2 19 (21.11%) T-SQL
3 11 (12.22%) JavaScript
4 8 (8.89%) PHP
5 4 (4.44%) Python
6 3 (3.33%) Bash Shell
6 3 (3.33%) PowerShell
7 2 (2.22%) Java
8 1 (1.11%) ES6
8 1 (1.11%) PL/SQL
8 1 (1.11%) TypeScript
Qualifications
1 8 (8.89%) Degree
2 4 (4.44%) Computer Science Degree
Quality Assurance & Compliance
1 4 (4.44%) SLA
2 1 (1.11%) Actionable Recommendations
2 1 (1.11%) QA
Vendors
1 54 (60.00%) SAP
2 31 (34.44%) Microsoft
3 4 (4.44%) Google
3 4 (4.44%) Xerox
4 3 (3.33%) Salesforce.com
5 2 (2.22%) HubSpot
6 1 (1.11%) Oracle