Period
to 14 December 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Somerset. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 14 December 2018 with a comparison to the same period over the previous 2 years.

Marketing
South West > Somerset
6 months to
14 Dec 2018
Same period 2017 Same period 2016
Rank 53 44 96
Rank change year-on-year -9 +52 -35
Permanent jobs citing Marketing 46 79 19
As % of all permanent IT jobs advertised in Somerset 4.70% 6.09% 1.46%
As % of the General category 17.83% 21.12% 5.21%
Number of salaries quoted 35 63 17
Somerset median annual salary £40,000 £40,000 £50,000
Median salary % change year-on-year - -20.00% +25.00%
10th Percentile £19,250 £26,350 £30,600
90th Percentile £74,000 £52,500 £73,750
South West median annual salary £45,000 £47,500 £42,500
% change year-on-year -5.26% +11.76% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Somerset with a requirement for common skills.

All General Skills
Somerset
Permanent vacancies with a requirement for common skills 258 374 365
As % of all permanent IT jobs advertised in Somerset 26.38% 28.84% 28.10%
Number of salaries quoted 207 289 290
Somerset median annual salary £42,500 £40,000 £45,000
Median salary % change year-on-year +6.25% -11.11% +20.00%
10th Percentile £23,750 £26,250 £28,650
90th Percentile £59,250 £57,750 £67,500
South West median annual salary £45,000 £45,000 £44,000
% change year-on-year - +2.27% +6.02%

Marketing
Job Vacancy Trend in Somerset

Job postings citing Marketing as a percentage of all IT jobs advertised in Somerset.

Job vacancy trend for Marketing in Somerset

Marketing
Salary Trend in Somerset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Somerset.

Salary trend for Marketing in Somerset

Marketing
Salary Histogram in Somerset

The salary distribution of IT jobs citing Marketing in Somerset over the 6 months to 14 December 2018.

Salary histogram for Marketing in Somerset

Marketing
Job Locations in Somerset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Somerset region over the 6 months to 14 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bath +1 27 £40,000 - 8
Street - 7 £92,500 -
Bridgwater - 5 - -
Yeovil -7 2 £42,500 +41.67% 2
Marketing
South West

For the 6 months to 14 December 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Somerset region with a requirement for Marketing.

1 34 (73.91%) Digital Marketing
2 30 (65.22%) Manufacturing
3 28 (60.87%) Finance
4 27 (58.70%) Business Intelligence
4 27 (58.70%) Programme Management
5 26 (56.52%) Telecoms
6 25 (54.35%) Electronics
6 25 (54.35%) SAP
7 17 (36.96%) Project Management
7 17 (36.96%) Agile Software Development
8 12 (26.09%) Degree
9 11 (23.91%) CRM
10 9 (19.57%) Computer Science
10 9 (19.57%) Analytics
11 8 (17.39%) Problem-Solving
11 8 (17.39%) Microsoft
11 8 (17.39%) Active Directory
12 7 (15.22%) Windows
12 7 (15.22%) Decision-Making
12 7 (15.22%) Actionable Insight
12 7 (15.22%) Data Analytics
13 6 (13.04%) Amazon AWS
13 6 (13.04%) Waterfall
13 6 (13.04%) Python
13 6 (13.04%) B2B
13 6 (13.04%) Business Development
14 5 (10.87%) QA
14 5 (10.87%) Statistics
14 5 (10.87%) Time Management
14 5 (10.87%) VMware

Marketing
Co-occurring IT Skills in Somerset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (6.52%) CMS
2 1 (2.17%) BizTalk Server
2 1 (2.17%) MS Exchange
2 1 (2.17%) SharePoint
2 1 (2.17%) Skype for Business
Applications
1 4 (8.70%) Microsoft Office
2 2 (4.35%) MS Visio
3 1 (2.17%) Microsoft PowerPoint
3 1 (2.17%) Microsoft Project
Business Applications
1 2 (4.35%) Dynamics CRM
Cloud Services
1 6 (13.04%) Amazon AWS
2 3 (6.52%) Microsoft Azure
3 1 (2.17%) Office 365
3 1 (2.17%) SaaS
Communications & Networking
1 1 (2.17%) Internet
1 1 (2.17%) LAN
1 1 (2.17%) Skype
1 1 (2.17%) WAN
1 1 (2.17%) Wireless
Database & Business Intelligence
1 5 (10.87%) Big Data
2 4 (8.70%) Blockchain
2 4 (8.70%) CouchDB
2 4 (8.70%) SQL Server
3 3 (6.52%) QlikView
4 2 (4.35%) Data Mining
4 2 (4.35%) Data Warehouse
4 2 (4.35%) Spotfire
5 1 (2.17%) Business Intelligence Development Studio
5 1 (2.17%) MySQL
5 1 (2.17%) OLAP
5 1 (2.17%) Power BI
5 1 (2.17%) SQL Server 2012
5 1 (2.17%) SQL Server 2014
5 1 (2.17%) SQL Server 2016
5 1 (2.17%) SQL Server Analysis Services
5 1 (2.17%) SQL Server Integration Services
5 1 (2.17%) SQL Server Reporting Services
Development Applications
1 1 (2.17%) Git (software)
1 1 (2.17%) PHPUnit
1 1 (2.17%) Team Foundation Server
1 1 (2.17%) Visual Studio
General
1 30 (65.22%) Manufacturing
2 28 (60.87%) Finance
3 26 (56.52%) Telecoms
4 25 (54.35%) Electronics
5 4 (8.70%) Retail
6 1 (2.17%) Banking
6 1 (2.17%) Billing
Job Titles
1 13 (28.26%) Analyst
2 7 (15.22%) Graduate
2 7 (15.22%) IT Support
3 6 (13.04%) Developer
4 5 (10.87%) Digital Analyst
4 5 (10.87%) Graduate Analyst
4 5 (10.87%) Support Analyst
4 5 (10.87%) Support Engineer
5 4 (8.70%) IT Analyst
5 4 (8.70%) IT Manager
5 4 (8.70%) IT Support Analyst
5 4 (8.70%) Software Developer
5 4 (8.70%) Technical Engineer
5 4 (8.70%) Technical Support
5 4 (8.70%) Technical Support Engineer
6 3 (6.52%) Business Analyst
6 3 (6.52%) Digital Transformation
6 3 (6.52%) IT Project Manager
6 3 (6.52%) Product Owner
6 3 (6.52%) Project Manager
Libraries, Frameworks & Software Standards
1 4 (8.70%) JSON
2 2 (4.35%) React
3 1 (2.17%) .NET
3 1 (2.17%) ASP.NET
3 1 (2.17%) ASP.NET MVC
3 1 (2.17%) CakePHP
3 1 (2.17%) Laravel
3 1 (2.17%) Node.js
3 1 (2.17%) Symfony
3 1 (2.17%) WCF
3 1 (2.17%) Web Services
3 1 (2.17%) Web Services Management
Miscellaneous
1 5 (10.87%) Industry 4.0
1 5 (10.87%) Social Media
2 4 (8.70%) Analytical Skills
2 4 (8.70%) User Experience
3 3 (6.52%) Greenfield Project
3 3 (6.52%) Mobile App
4 2 (4.35%) Cyberattack
4 2 (4.35%) Management Information System
4 2 (4.35%) Marketing Technology
5 1 (2.17%) Data Structures
5 1 (2.17%) Enterprise Software
5 1 (2.17%) FMCG
Operating Systems
1 7 (15.22%) Windows
2 5 (10.87%) Windows Server
3 4 (8.70%) Debian
3 4 (8.70%) Linux
3 4 (8.70%) Ubuntu
3 4 (8.70%) Windows Server 2012
Processes & Methodologies
1 34 (73.91%) Digital Marketing
2 27 (58.70%) Business Intelligence
2 27 (58.70%) Programme Management
3 17 (36.96%) Agile Software Development
3 17 (36.96%) Project Management
4 11 (23.91%) CRM
5 9 (19.57%) Analytics
5 9 (19.57%) Computer Science
6 8 (17.39%) Problem-Solving
7 7 (15.22%) Actionable Insight
7 7 (15.22%) Data Analytics
7 7 (15.22%) Decision-Making
8 6 (13.04%) B2B
8 6 (13.04%) Business Development
8 6 (13.04%) Waterfall
9 5 (10.87%) Customer Engagement
9 5 (10.87%) Data Visualisation
9 5 (10.87%) Statistics
9 5 (10.87%) Time Management
9 5 (10.87%) Visualisation
Programming Languages
1 6 (13.04%) Python
2 5 (10.87%) JavaScript
2 5 (10.87%) SQL
3 4 (8.70%) Bash Shell
3 4 (8.70%) PowerShell
4 2 (4.35%) PHP
4 2 (4.35%) T-SQL
5 1 (2.17%) C
5 1 (2.17%) C#
Qualifications
1 12 (26.09%) Degree
2 5 (10.87%) Computer Science Degree
3 1 (2.17%) APMP
3 1 (2.17%) HND
Quality Assurance & Compliance
1 5 (10.87%) QA
2 2 (4.35%) ISO/IEC 27001
2 2 (4.35%) PCI DSS
2 2 (4.35%) PMO
3 1 (2.17%) Data Quality
System Software
1 8 (17.39%) Active Directory
2 4 (8.70%) VMware Infrastructure
2 4 (8.70%) Xen
3 1 (2.17%) Hyper-V
Vendors
1 25 (54.35%) SAP
2 8 (17.39%) Microsoft
3 5 (10.87%) VMware
4 3 (6.52%) Tableau
5 1 (2.17%) Cisco
5 1 (2.17%) Facebook
5 1 (2.17%) Meraki
5 1 (2.17%) Zend