Period
to 16 October 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Somerset. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 16 October 2018 with a comparison to the same period over the previous 2 years.

Marketing
South West > Somerset
6 months to
16 Oct 2018
Same period 2017 Same period 2016
Rank 46 36 79
Rank change year-on-year -10 +43 -20
Permanent jobs citing Marketing 39 88 37
As % of all permanent IT jobs advertised in Somerset 4.53% 6.75% 2.80%
As % of the General category 12.70% 27.08% 9.30%
Number of salaries quoted 33 65 30
Somerset median annual salary £43,000 £40,000 £40,000
Median salary % change year-on-year +7.50% - +14.29%
10th Percentile £23,750 £26,250 £26,250
90th Percentile £72,500 £57,500 £73,750
South West median annual salary £45,000 £45,000 £40,000
% change year-on-year - +12.50% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Somerset with a requirement for common skills.

All General Skills
Somerset
Permanent vacancies with a requirement for common skills 307 325 398
As % of all permanent IT jobs advertised in Somerset 35.66% 24.94% 30.15%
Number of salaries quoted 254 254 324
Somerset median annual salary £43,972 £40,000 £42,500
Median salary % change year-on-year +9.93% -5.88% +21.43%
10th Percentile £26,325 £26,250 £27,750
90th Percentile £58,375 £56,250 £68,375
South West median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +6.25%

Marketing
Job Vacancy Trend in Somerset

Job postings citing Marketing as a percentage of all IT jobs advertised in Somerset.

Job vacancy trend for Marketing in Somerset

Marketing
Salary Trend in Somerset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Somerset.

Salary trend for Marketing in Somerset

Marketing
Salary Histogram in Somerset

The salary distribution of IT jobs citing Marketing in Somerset over the 6 months to 16 October 2018.

Salary histogram for Marketing in Somerset

Marketing
Job Locations in Somerset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Somerset region over the 6 months to 16 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bath -4 22 £43,000 +1.18% 8
Street - 8 £81,250 -
Yeovil -7 1 £29,000 -3.33% 2
Bridgwater - 1 - - 1
Marketing
South West

For the 6 months to 16 October 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Somerset region with a requirement for Marketing.

1 25 (64.10%) Digital Marketing
2 19 (48.72%) Programme Management
3 18 (46.15%) Finance
3 18 (46.15%) Manufacturing
4 17 (43.59%) Electronics
4 17 (43.59%) Telecoms
4 17 (43.59%) SAP
4 17 (43.59%) Business Intelligence
5 16 (41.03%) Agile Software Development
6 14 (35.90%) Project Management
7 9 (23.08%) Analytical Skills
8 8 (20.51%) Microsoft
9 7 (17.95%) CRM
9 7 (17.95%) Windows
9 7 (17.95%) User Experience
9 7 (17.95%) Social Media
10 6 (15.38%) Amazon AWS
10 6 (15.38%) Continuous Improvement
10 6 (15.38%) Greenfield Project
10 6 (15.38%) SQL Server
10 6 (15.38%) Degree
11 5 (12.82%) Computer Science
11 5 (12.82%) QA
11 5 (12.82%) SEO
11 5 (12.82%) VMware
11 5 (12.82%) JavaScript
11 5 (12.82%) Quantitative Research
11 5 (12.82%) Analytics
11 5 (12.82%) Marketing Strategy
11 5 (12.82%) Open Source

Marketing
Co-occurring IT Skills in Somerset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (7.69%) CMS
2 1 (2.56%) MS Exchange
2 1 (2.56%) Skype for Business
Applications
1 3 (7.69%) Microsoft Office
2 1 (2.56%) Microsoft Excel
2 1 (2.56%) Microsoft PowerPoint
2 1 (2.56%) Microsoft Project
2 1 (2.56%) MS Visio
Business Applications
1 1 (2.56%) Dynamics CRM
Cloud Services
1 6 (15.38%) Amazon AWS
2 3 (7.69%) Microsoft Azure
3 1 (2.56%) Google Analytics
3 1 (2.56%) Office 365
Communications & Networking
1 2 (5.13%) Internet
2 1 (2.56%) LAN
2 1 (2.56%) Skype
2 1 (2.56%) WAN
2 1 (2.56%) Wireless
Database & Business Intelligence
1 6 (15.38%) SQL Server
2 4 (10.26%) Blockchain
2 4 (10.26%) CouchDB
3 3 (7.69%) Data Warehouse
3 3 (7.69%) SQL Server 2016
3 3 (7.69%) SQL Server Integration Services
3 3 (7.69%) SQL Server Reporting Services
4 2 (5.13%) Business Intelligence Development Studio
4 2 (5.13%) Power BI
4 2 (5.13%) QlikView
4 2 (5.13%) SQL Server 2012
4 2 (5.13%) SQL Server 2014
4 2 (5.13%) SQL Server Analysis Services
5 1 (2.56%) Big Data
5 1 (2.56%) MongoDB
5 1 (2.56%) OLAP
Development Applications
1 1 (2.56%) NCrunch
1 1 (2.56%) ReSharper
1 1 (2.56%) Team Foundation Server
General
1 18 (46.15%) Finance
1 18 (46.15%) Manufacturing
2 17 (43.59%) Electronics
2 17 (43.59%) Telecoms
3 4 (10.26%) Retail
4 2 (5.13%) Billing
5 1 (2.56%) Advertising
Job Titles
1 6 (15.38%) Analyst
1 6 (15.38%) Developer
2 5 (12.82%) Digital Product Owner
2 5 (12.82%) Digital Transformation
2 5 (12.82%) Product Owner
2 5 (12.82%) Support Engineer
3 4 (10.26%) Technical Engineer
3 4 (10.26%) Technical Support
3 4 (10.26%) Technical Support Engineer
4 3 (7.69%) Graduate
4 3 (7.69%) IT Manager
4 3 (7.69%) Software Developer
5 2 (5.13%) Architect
5 2 (5.13%) Business Analyst
5 2 (5.13%) Database Developer
5 2 (5.13%) DBA
5 2 (5.13%) Project Manager
5 2 (5.13%) Software Engineer
5 2 (5.13%) Solutions Architect
5 2 (5.13%) Support Analyst
Libraries, Frameworks & Software Standards
1 4 (10.26%) JSON
2 2 (5.13%) React
3 1 (2.56%) .NET
3 1 (2.56%) CakePHP
3 1 (2.56%) CSS
3 1 (2.56%) CSS3
3 1 (2.56%) HTML
3 1 (2.56%) HTML5
3 1 (2.56%) Laravel
3 1 (2.56%) Node.js
3 1 (2.56%) RESTful
3 1 (2.56%) ServiceStack
3 1 (2.56%) Symfony
3 1 (2.56%) Web Services
Miscellaneous
1 9 (23.08%) Analytical Skills
2 7 (17.95%) Social Media
2 7 (17.95%) User Experience
3 6 (15.38%) Greenfield Project
4 5 (12.82%) Computer Science
4 5 (12.82%) Mobile App
5 2 (5.13%) Marketing Technology
6 1 (2.56%) Data Structures
6 1 (2.56%) Enterprise Software
6 1 (2.56%) FMCG
6 1 (2.56%) Industry 4.0
6 1 (2.56%) Tandem
Operating Systems
1 7 (17.95%) Windows
2 5 (12.82%) Windows Server
3 4 (10.26%) Debian
3 4 (10.26%) Linux
3 4 (10.26%) Ubuntu
3 4 (10.26%) Windows Server 2012
Processes & Methodologies
1 25 (64.10%) Digital Marketing
2 19 (48.72%) Programme Management
3 17 (43.59%) Business Intelligence
4 16 (41.03%) Agile Software Development
5 14 (35.90%) Project Management
6 7 (17.95%) CRM
7 6 (15.38%) Continuous Improvement
8 5 (12.82%) Analytics
8 5 (12.82%) Marketing Strategy
8 5 (12.82%) Open Source
8 5 (12.82%) Quantitative Research
8 5 (12.82%) SEO
9 4 (10.26%) Change Management
9 4 (10.26%) Continuous Integration
9 4 (10.26%) Cryptocurrency
9 4 (10.26%) E-Commerce
9 4 (10.26%) Runbook
9 4 (10.26%) Test Automation
9 4 (10.26%) Waterfall
10 3 (7.69%) ETL
Programming Languages
1 5 (12.82%) JavaScript
2 4 (10.26%) Bash Shell
2 4 (10.26%) PowerShell
2 4 (10.26%) Python
2 4 (10.26%) SQL
3 3 (7.69%) T-SQL
4 1 (2.56%) C
4 1 (2.56%) C#
4 1 (2.56%) PHP
Qualifications
1 6 (15.38%) Degree
2 1 (2.56%) APMP
2 1 (2.56%) Computer Science Degree
2 1 (2.56%) HND
Quality Assurance & Compliance
1 5 (12.82%) QA
2 3 (7.69%) PMO
3 2 (5.13%) Data Quality
4 1 (2.56%) GDPR
System Software
1 4 (10.26%) VMware Infrastructure
1 4 (10.26%) Xen
2 3 (7.69%) Active Directory
3 1 (2.56%) Hyper-V
Vendors
1 17 (43.59%) SAP
2 8 (20.51%) Microsoft
3 5 (12.82%) VMware
4 2 (5.13%) Tableau
5 1 (2.56%) Cisco
5 1 (2.56%) DoubleClick
5 1 (2.56%) Facebook
5 1 (2.56%) Google
5 1 (2.56%) Meraki