Period
to 7 April 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Somerset. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 7 April 2020 with a comparison to the same period over the previous 2 years.

Marketing
South West > Somerset
6 months to
7 Apr 2020
Same period 2019 Same period 2018
Rank 33 61 45
Rank change year-on-year +28 -16 +42
Permanent jobs citing Marketing 56 42 63
As % of all permanent jobs advertised in Somerset 6.64% 3.93% 5.38%
As % of the General category 18.48% 22.22% 15.59%
Number of salaries quoted 48 35 54
Median annual salary £45,000 £36,404 £40,000
Median salary % change year-on-year +23.61% -8.99% -11.60%
10th Percentile £26,250 £20,750 £27,062
90th Percentile £68,000 £75,000 £55,475
South West median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Somerset with a requirement for common skills.

All General Skills
Somerset
Permanent vacancies with a requirement for common skills 303 189 404
As % of all permanent IT jobs advertised in Somerset 35.90% 17.66% 34.47%
Number of salaries quoted 255 152 327
Median annual salary £45,000 £40,000 £42,500
Median salary % change year-on-year +12.50% -5.88% +2.41%
10th Percentile £29,750 £24,775 £26,553
90th Percentile £72,500 £75,000 £63,750
South West median annual salary £45,000 £45,000 £45,000

Marketing
Job Vacancy Trend in Somerset

Job postings citing Marketing as a proportion of all IT jobs advertised in Somerset.

Job vacancy trend for Marketing in Somerset

Marketing
Salary Trend in Somerset

3-month moving average salary quoted in jobs citing Marketing in Somerset.

Salary trend for Marketing in Somerset

Marketing
Salary Histogram in Somerset

Salary distribution for jobs citing Marketing in Somerset over the 6 months to 7 April 2020.

Salary histogram for Marketing in Somerset

Marketing
Job Locations in Somerset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Somerset region over the 6 months to 7 April 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bath -3 24 £45,000 +17.79% 4
Portishead - 20 £45,000 -
Taunton - 9 £45,233 - 1
Clevedon - 1 - -
Glastonbury - 1 £52,500 -
Street - 1 £55,000 -
Marketing
South West

For the 6 months to 7 April 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Somerset region with a requirement for Marketing.

1 26 (46.43%) Software Engineering
2 24 (42.86%) Degree
2 24 (42.86%) Agile Software Development
3 23 (41.07%) Problem-Solving
4 21 (37.50%) Customer Requirements
5 20 (35.71%) Analytical Skills
5 20 (35.71%) Pair Programming
5 20 (35.71%) Use Case
6 17 (30.36%) Python
7 16 (28.57%) Analytics
8 15 (26.79%) Finance
9 13 (23.21%) Business Intelligence
9 13 (23.21%) SQL
9 13 (23.21%) Data Analytics
10 12 (21.43%) Mentoring
10 12 (21.43%) Azure
11 11 (19.64%) Telecoms
12 10 (17.86%) C
12 10 (17.86%) Embedded C
12 10 (17.86%) System Testing
12 10 (17.86%) Continuous Improvement
13 9 (16.07%) Public Sector
13 9 (16.07%) Digital Marketing
13 9 (16.07%) Microsoft
13 9 (16.07%) .NET
13 9 (16.07%) SAP
13 9 (16.07%) Electronics
13 9 (16.07%) Manufacturing
13 9 (16.07%) Programme Management
14 7 (12.50%) Java

Marketing
Co-occurring IT Skills in Somerset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (1.79%) SAS
Applications
1 2 (3.57%) Acrobat
1 2 (3.57%) InDesign
1 2 (3.57%) Microsoft Excel
1 2 (3.57%) Photoshop
Business Applications
1 2 (3.57%) Raiser's Edge
2 1 (1.79%) Dynamics CRM
2 1 (1.79%) Shopify
Cloud Services
1 12 (21.43%) Azure
2 3 (5.36%) AWS
2 3 (5.36%) PaaS
2 3 (5.36%) SaaS
3 2 (3.57%) Azure Data Factory
3 2 (3.57%) GitHub
3 2 (3.57%) Google Analytics
3 2 (3.57%) Power Platform
Communications & Networking
1 1 (1.79%) Internet
Database & Business Intelligence
1 6 (10.71%) Data Warehouse
1 6 (10.71%) SQL Server
2 5 (8.93%) SQL Server Integration Services
3 4 (7.14%) SQL Server Analysis Services
3 4 (7.14%) SQL Server Reporting Services
4 3 (5.36%) Amazon Redshift
4 3 (5.36%) Big Data
4 3 (5.36%) PostgreSQL
5 2 (3.57%) Azure SQL Data Warehouse
5 2 (3.57%) Geospatial Data
5 2 (3.57%) Microsoft Analysis Services
5 2 (3.57%) Power BI
6 1 (1.79%) Qlik Sense
6 1 (1.79%) QlikView
6 1 (1.79%) SAS EBI
6 1 (1.79%) SQL Server 2012
6 1 (1.79%) SQL Server 2014
6 1 (1.79%) SQL Server 2016
6 1 (1.79%) SSDT
Development Applications
1 2 (3.57%) Team Foundation Server
1 2 (3.57%) Visual Studio
2 1 (1.79%) Git (software)
General
1 15 (26.79%) Finance
2 11 (19.64%) Telecoms
3 9 (16.07%) Electronics
3 9 (16.07%) Manufacturing
3 9 (16.07%) Public Sector
4 3 (5.36%) Housing Association
5 2 (3.57%) Publishing
Job Titles
1 20 (35.71%) Software Engineer
2 10 (17.86%) C Software Engineer
2 10 (17.86%) Embedded C Engineer
2 10 (17.86%) Embedded C Software Engineer
2 10 (17.86%) Embedded Engineer
2 10 (17.86%) Embedded Software Engineer
2 10 (17.86%) Python Engineer
2 10 (17.86%) Python Software Engineer
3 8 (14.29%) Developer
4 5 (8.93%) Data Engineer
5 4 (7.14%) .NET Developer
5 4 (7.14%) Analyst
5 4 (7.14%) Senior Data Engineer
6 3 (5.36%) Data Analyst
6 3 (5.36%) Data Insight Analyst
6 3 (5.36%) Development Manager
6 3 (5.36%) Insight Analyst
6 3 (5.36%) Insight Data Analyst
6 3 (5.36%) Software Developer
6 3 (5.36%) SQL Developer
Libraries, Frameworks & Software Standards
1 9 (16.07%) .NET
2 5 (8.93%) HTML
3 3 (5.36%) AngularJS
3 3 (5.36%) ASP.NET
4 1 (1.79%) COM
4 1 (1.79%) CSS
4 1 (1.79%) HTML5
4 1 (1.79%) jQuery
4 1 (1.79%) Sass
Miscellaneous
1 20 (35.71%) Analytical Skills
2 5 (8.93%) Management Information System
3 3 (5.36%) User Experience
4 2 (3.57%) Hybrid Cloud
4 2 (3.57%) Self-Motivation
4 2 (3.57%) Wiki
Processes & Methodologies
1 26 (46.43%) Software Engineering
2 24 (42.86%) Agile Software Development
3 23 (41.07%) Problem-Solving
4 21 (37.50%) Customer Requirements
5 20 (35.71%) Pair Programming
5 20 (35.71%) Use Case
6 16 (28.57%) Analytics
7 13 (23.21%) Business Intelligence
7 13 (23.21%) Data Analytics
8 12 (21.43%) Mentoring
9 10 (17.86%) Continuous Improvement
9 10 (17.86%) System Testing
10 9 (16.07%) Digital Marketing
10 9 (16.07%) Programme Management
11 7 (12.50%) ETL
12 6 (10.71%) Commercial Awareness
13 5 (8.93%) Collaborative Working
13 5 (8.93%) Lean Thinking
13 5 (8.93%) People Management
13 5 (8.93%) Systems Thinking
Programming Languages
1 17 (30.36%) Python
2 13 (23.21%) SQL
3 10 (17.86%) C
3 10 (17.86%) Embedded C
4 7 (12.50%) Java
4 7 (12.50%) JavaScript
5 4 (7.14%) C#
6 3 (5.36%) Go
6 3 (5.36%) Ruby
7 2 (3.57%) VB.NET
7 2 (3.57%) VBA
8 1 (1.79%) R
8 1 (1.79%) T-SQL
Qualifications
1 24 (42.86%) Degree
2 3 (5.36%) Numerate Degree
3 1 (1.79%) Computer Science Degree
3 1 (1.79%) Security Cleared
Systems Management
1 5 (8.93%) EMC NetWorker
Vendors
1 9 (16.07%) Microsoft
1 9 (16.07%) SAP
2 5 (8.93%) Salesforce.com
3 3 (5.36%) Marketo
4 2 (3.57%) Adobe
4 2 (3.57%) Databricks
4 2 (3.57%) Google
5 1 (1.79%) Informatica
5 1 (1.79%) Oracle
5 1 (1.79%) Teradata