Period
to 17 August 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Somerset. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 17 August 2018 with a comparison to the same period over the previous 2 years.

Marketing
South West > Somerset
6 months to
17 Aug 2018
Same period 2017 Same period 2016
Rank 39 42 61
Rank change year-on-year +3 +19 -9
Permanent jobs citing Marketing 51 84 58
As % of all permanent IT jobs advertised in Somerset 5.82% 6.39% 4.46%
As % of the General category 16.29% 24.71% 13.98%
Number of salaries quoted 44 54 41
Somerset median annual salary £40,000 £42,500 £40,000
Median salary % change year-on-year -5.88% +6.25% +6.67%
10th Percentile £27,062 £26,250 £26,250
90th Percentile £61,125 £57,500 £73,750
South West median annual salary £42,500 £44,500 £40,000
% change year-on-year -4.49% +11.25% +2.56%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Somerset with a requirement for common skills.

All General Skills
Somerset
Permanent vacancies with a requirement for common skills 313 340 415
As % of all permanent IT jobs advertised in Somerset 35.73% 25.86% 31.95%
Number of salaries quoted 273 235 340
Somerset median annual salary £40,500 £42,000 £40,000
Median salary % change year-on-year -3.57% +5.00% +14.29%
10th Percentile £25,000 £26,250 £28,750
90th Percentile £61,250 £60,000 £63,750
South West median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +6.25%

Marketing
Job Vacancy Trend in Somerset

Job postings citing Marketing as a percentage of all IT jobs advertised in Somerset.

Job vacancy trend for Marketing in Somerset

Marketing
Salary Trend in Somerset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Somerset.

Salary trend for Marketing in Somerset

Marketing
Salary Histogram in Somerset

The salary distribution of IT jobs citing Marketing in Somerset over the 6 months to 17 August 2018.

Salary histogram for Marketing in Somerset

Marketing
Job Locations in Somerset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Somerset region over the 6 months to 17 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bath +7 35 £40,000 -15.79% 9
Street - 8 £81,250 -
Taunton - 2 £40,000 - 5
Yeovil -15 1 £29,000 -3.33%
Marketing
South West

For the 6 months to 17 August 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Somerset region with a requirement for Marketing.

1 21 (41.18%) SQL
2 18 (35.29%) Digital Marketing
3 17 (33.33%) SQL Server
4 16 (31.37%) Agile Software Development
5 15 (29.41%) Programme Management
6 14 (27.45%) Finance
7 13 (25.49%) Electronics
7 13 (25.49%) Telecoms
7 13 (25.49%) Manufacturing
7 13 (25.49%) SAP
7 13 (25.49%) CRM
7 13 (25.49%) Business Intelligence
8 12 (23.53%) SQL Server Integration Services
9 11 (21.57%) ETL
9 11 (21.57%) Project Management
10 10 (19.61%) T-SQL
11 9 (17.65%) Analytical Skills
12 8 (15.69%) SQL Server 2016
12 8 (15.69%) HTML
12 8 (15.69%) Web Services
12 8 (15.69%) Microsoft
12 8 (15.69%) Web Development
13 7 (13.73%) NHS
13 7 (13.73%) C#
13 7 (13.73%) .NET
13 7 (13.73%) Automotive
13 7 (13.73%) SQL Server 2014
13 7 (13.73%) Social Media
14 6 (11.76%) User Experience
14 6 (11.76%) Analytics

Marketing
Co-occurring IT Skills in Somerset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (3.92%) CMS
2 1 (1.96%) BizTalk Server
Applications
1 2 (3.92%) Microsoft Excel
2 1 (1.96%) Adobe Creative Suite
2 1 (1.96%) Adobe Illustrator
2 1 (1.96%) Photoshop
Business Applications
1 1 (1.96%) Dynamics CRM
Cloud Services
1 4 (7.84%) Amazon AWS
2 2 (3.92%) Google Analytics
2 2 (3.92%) Microsoft Azure
Communications & Networking
1 1 (1.96%) Internet
Database & Business Intelligence
1 17 (33.33%) SQL Server
2 12 (23.53%) SQL Server Integration Services
3 8 (15.69%) SQL Server 2016
4 7 (13.73%) SQL Server 2014
5 6 (11.76%) SQL Server Reporting Services
6 5 (9.80%) Data Warehouse
7 4 (7.84%) Blockchain
7 4 (7.84%) Business Intelligence Development Studio
7 4 (7.84%) Power BI
7 4 (7.84%) QlikView
7 4 (7.84%) SQL Server 2012
7 4 (7.84%) SQL Server Analysis Services
8 3 (5.88%) RDBMS
8 3 (5.88%) Relational Database
8 3 (5.88%) SSDT
9 2 (3.92%) CouchDB
9 2 (3.92%) NoSQL
10 1 (1.96%) MongoDB
10 1 (1.96%) OLAP
Development Applications
1 6 (11.76%) Team Foundation Server
2 4 (7.84%) Visual Studio
3 2 (3.92%) Git (software)
4 1 (1.96%) NCrunch
4 1 (1.96%) ReSharper
General
1 14 (27.45%) Finance
2 13 (25.49%) Electronics
2 13 (25.49%) Manufacturing
2 13 (25.49%) Telecoms
3 7 (13.73%) Automotive
4 5 (9.80%) Retail
5 2 (3.92%) Advertising
5 2 (3.92%) Billing
Job Titles
1 22 (43.14%) Developer
2 8 (15.69%) Database Developer
3 7 (13.73%) SQL Database Developer
3 7 (13.73%) SQL Developer
4 4 (7.84%) .NET Developer
4 4 (7.84%) Analyst
4 4 (7.84%) Business Intelligence Developer
4 4 (7.84%) Digital Product Owner
4 4 (7.84%) Digital Transformation
4 4 (7.84%) Product Owner
4 4 (7.84%) SQL BI Developer
4 4 (7.84%) Support Engineer
4 4 (7.84%) Technical Engineer
4 4 (7.84%) Technical Support
4 4 (7.84%) Technical Support Engineer
5 3 (5.88%) .NET Software Developer
5 3 (5.88%) DBA
6 2 (3.92%) Administrator
6 2 (3.92%) Senior Developer
6 2 (3.92%) Solutions Architect
Libraries, Frameworks & Software Standards
1 8 (15.69%) HTML
1 8 (15.69%) Web Services
2 7 (13.73%) .NET
3 3 (5.88%) ASP.NET
3 3 (5.88%) ASP.NET MVC
3 3 (5.88%) RESTful
3 3 (5.88%) WCF
4 2 (3.92%) .NET Framework
4 2 (3.92%) ASP.NET MVC 5
4 2 (3.92%) ASP.NET Web API
4 2 (3.92%) Code First Entity Framework
4 2 (3.92%) Entity Framework
4 2 (3.92%) JSON
4 2 (3.92%) Node.js
4 2 (3.92%) WinForms
4 2 (3.92%) WPF
5 1 (1.96%) CSS
5 1 (1.96%) CSS3
5 1 (1.96%) HTML5
5 1 (1.96%) ServiceStack
Miscellaneous
1 9 (17.65%) Analytical Skills
2 7 (13.73%) NHS
2 7 (13.73%) Social Media
3 6 (11.76%) Greenfield Project
3 6 (11.76%) User Experience
4 4 (7.84%) Mobile App
5 2 (3.92%) Computer Science
5 2 (3.92%) Marketing Technology
6 1 (1.96%) Data Structures
6 1 (1.96%) FMCG
6 1 (1.96%) Graphic Design
6 1 (1.96%) Tandem
Operating Systems
1 4 (7.84%) Windows
2 2 (3.92%) Debian
2 2 (3.92%) Linux
2 2 (3.92%) Ubuntu
2 2 (3.92%) Windows Server
2 2 (3.92%) Windows Server 2012
Processes & Methodologies
1 18 (35.29%) Digital Marketing
2 16 (31.37%) Agile Software Development
3 15 (29.41%) Programme Management
4 13 (25.49%) Business Intelligence
4 13 (25.49%) CRM
5 11 (21.57%) ETL
5 11 (21.57%) Project Management
6 8 (15.69%) Web Development
7 6 (11.76%) Analytics
7 6 (11.76%) SEO
8 5 (9.80%) PRINCE2
8 5 (9.80%) Scrum
9 4 (7.84%) Continuous Improvement
9 4 (7.84%) Data Management
9 4 (7.84%) E-Commerce
9 4 (7.84%) Marketing Strategy
9 4 (7.84%) MVC
9 4 (7.84%) Performance Metrics
9 4 (7.84%) Waterfall
9 4 (7.84%) Web Analytics
Programming Languages
1 21 (41.18%) SQL
2 10 (19.61%) T-SQL
3 7 (13.73%) C#
4 5 (9.80%) Python
5 3 (5.88%) JavaScript
5 3 (5.88%) R
5 3 (5.88%) VB
6 2 (3.92%) Bash Shell
6 2 (3.92%) PowerShell
6 2 (3.92%) Ruby
7 1 (1.96%) Apex Code
Qualifications
1 5 (9.80%) Degree
2 1 (1.96%) APMP
2 1 (1.96%) HND
Quality Assurance & Compliance
1 5 (9.80%) QA
2 4 (7.84%) PMO
3 2 (3.92%) Data Quality
4 1 (1.96%) GDPR
System Software
1 2 (3.92%) VMware Infrastructure
1 2 (3.92%) Xen
Vendors
1 13 (25.49%) SAP
2 8 (15.69%) Microsoft
3 4 (7.84%) Tableau
4 2 (3.92%) DoubleClick
4 2 (3.92%) Google
4 2 (3.92%) VMware
5 1 (1.96%) Adobe
5 1 (1.96%) Facebook
5 1 (1.96%) Salesforce.com