The following table provides summary statistics for contract job vacancies advertised in the South West with a requirement for Customer Insight skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Customer Insight over the 3 months to 24 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Customer Insight
England / South West
Rank 137 132 133
Rank change year-on-year -5 +1  
Contract jobs citing Customer Insight 3 6 11
As % of all contract IT jobs advertised in the South West 0.12% 0.21% 0.35%
As % of the Processes & Methodologies category 0.14% 0.26% 0.45%
Number of daily rates quoted 2 4 6
Median daily rate £300 £375 £381
Median daily rate % change year-on-year -20.00% -1.63%  
UK excluding London median daily rate £425 £450 £400
% change year-on-year -5.55% +12.50%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £125.00 - -

Customer Insight is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South West with a requirement for process and methodology skills.

Contract Process & Methodology Skills
South West
Contract job vacancies with a requirement for process and methodology skills 2117 2314 2462
As % of all contract IT job vacancies advertised in the South West 81.49% 79.99% 78.88%
Number of daily rates quoted 1384 1529 1598
Median daily rate £400 £388 £400
Median daily rate % change year-on-year +3.22% -3.12%  
90% offered a daily rate of more than £265 £275 £288
10% offered a daily rate of more than £525 £525 £550
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% -  
Number of hourly rates quoted 108 135 84
Median hourly rate £39.00 £42.25 £35.00
Median hourly rate % change year-on-year -7.69% +20.71%  
90% offered a hourly rate of more than £14.50 £27.50 £13.00
10% offered a hourly rate of more than £47.50 £57.00 £46.50
UK excluding London median hourly rate £36.00 £39.00 £30.00
% change year-on-year -7.69% +30.00%  

Customer Insight
Job Vacancy Trend in the South West

The job posting trend of jobs advertised in the South West citing Customer Insight as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Customer Insight in the South West

Customer Insight
Contractor Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Customer Insight in the South West.

Contractor daily rate trend for Customer Insight in the South West

Customer Insight
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Customer Insight within the South West region over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +3 3 £300 -20.00%
Customer Insight
England

Customer Insight
Top 30 Related IT Skills in the South West

For the 6 months to 24 March 2017, IT contractor jobs citing Customer Insight also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Customer Insight.

1 8 (72.73%) Analytics
2 7 (63.64%) User Experience
2 7 (63.64%) Degree
2 7 (63.64%) Agile Software Development
3 5 (45.45%) Ethnography
3 5 (45.45%) Service Design
3 5 (45.45%) Human Factors
3 5 (45.45%) Usability Testing
4 4 (36.36%) Analytical Skills
4 4 (36.36%) Marketing
4 4 (36.36%) Finance
4 4 (36.36%) SQL
4 4 (36.36%) Continuous Improvement
5 3 (27.27%) Cognitive Psychology
5 3 (27.27%) SAS
5 3 (27.27%) Retail
5 3 (27.27%) Direct Marketing
5 3 (27.27%) Psychology
5 3 (27.27%) Security Cleared
5 3 (27.27%) Market Research
6 2 (18.18%) Campaign Management
7 1 (9.09%) Database Marketing
7 1 (9.09%) Data Analysis
7 1 (9.09%) SQL Server Integration Services
7 1 (9.09%) Teradata
7 1 (9.09%) B2B
7 1 (9.09%) Project Management
7 1 (9.09%) SQL Server
7 1 (9.09%) CRM
7 1 (9.09%) Data Mining

Customer Insight
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (27.27%) SAS
Database & Business Intelligence
1 1 (9.09%) Data Mining
1 1 (9.09%) SQL Server
1 1 (9.09%) SQL Server Integration Services
General
1 4 (36.36%) Finance
1 4 (36.36%) Marketing
2 3 (27.27%) Retail
Job Titles
1 7 (63.64%) User Researcher
2 3 (27.27%) Analyst
3 2 (18.18%) Campaign Analyst
4 1 (9.09%) Customer Analyst
4 1 (9.09%) Customer Insight Analyst
4 1 (9.09%) Developer
4 1 (9.09%) Digital User Researcher
4 1 (9.09%) Insight Analyst
4 1 (9.09%) SQL Developer
4 1 (9.09%) SQL Server Developer
Miscellaneous
1 7 (63.64%) User Experience
2 4 (36.36%) Analytical Skills
Processes & Methodologies
1 8 (72.73%) Analytics
2 7 (63.64%) Agile Software Development
3 5 (45.45%) Ethnography
3 5 (45.45%) Human Factors
3 5 (45.45%) Service Design
3 5 (45.45%) Usability Testing
4 4 (36.36%) Continuous Improvement
5 3 (27.27%) Cognitive Psychology
5 3 (27.27%) Direct Marketing
5 3 (27.27%) Market Research
5 3 (27.27%) Psychology
6 2 (18.18%) Campaign Management
7 1 (9.09%) B2B
7 1 (9.09%) CRM
7 1 (9.09%) Data Analysis
7 1 (9.09%) Data Deduplication
7 1 (9.09%) Database Marketing
7 1 (9.09%) ETL
7 1 (9.09%) Guerrilla Research
7 1 (9.09%) Project Management
Programming Languages
1 4 (36.36%) SQL
Qualifications
1 7 (63.64%) Degree
2 3 (27.27%) Security Cleared
Vendors
1 1 (9.09%) Teradata