Customer Insight Contract Job Trends in the South West

Customer Insight
England > South West

The table below provides summary statistics and contractor rates for jobs advertised in the South West requiring Customer Insight skills. It covers contract job vacancies from the 6 months leading up to 2 February 2026, with comparisons to the same periods in the previous two years.

6 months to
2 Feb 2026
Same period 2025 Same period 2024
Rank 134 - 151
Rank change year-on-year - - +23
Contract jobs citing Customer Insight 4 0 3
As % of all contract jobs in the South West 0.15% - 0.095%
As % of the Processes & Methodologies category 0.19% - 0.11%
Number of daily rates quoted 1 0 2
10th Percentile - - £584
25th Percentile £513 - £589
Median daily rate (50th Percentile) £525 - £606
Median % change year-on-year - - -6.73%
75th Percentile £538 - £627
90th Percentile - - £633
England median daily rate £520 £550 £500
% change year-on-year -5.45% +10.00% -

All Process & Methodology Skills
South West

Customer Insight falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the South West.

Contract vacancies with a requirement for process or methodology skills 2,152 1,662 2,664
As % of all contract IT jobs advertised in the South West 81.52% 88.45% 84.06%
Number of daily rates quoted 1,222 1,015 1,734
10th Percentile £275 £227 £275
25th Percentile £413 £410 £413
Median daily rate (50th Percentile) £525 £525 £539
Median % change year-on-year - -2.60% -0.42%
75th Percentile £625 £638 £650
90th Percentile £738 £706 £725
England median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 373 100 332
10th Percentile £16.62 £18.51 £14.60
25th Percentile £22.69 £43.75 £32.65
Median hourly rate £57.35 £65.00 £55.00
Median % change year-on-year -11.77% +18.18% -10.57%
75th Percentile £65.00 £68.00 £68.75
90th Percentile - £70.00 £80.00
England median hourly rate £25.15 £35.00 £35.50
% change year-on-year -28.14% -1.41% +1.43%

Customer Insight
Job Vacancy Trend in the South West

Historical trend showing the proportion of contract IT job postings citing Customer Insight relative to all contract IT jobs advertised in the South West.

Customer Insight job vacancy trend in the South West

Customer Insight
Daily Rate Trend in the South West

Contractor daily rate distribution trend for jobs in the South West citing Customer Insight.

Contractor daily rate distribution trend for jobs in the South West citing Customer Insight

Customer Insight
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Customer Insight within the South West region over the 6 months to 2 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Bristol - 4 £525 - 3
Customer Insight
England

Customer Insight
Co-Occurring Skills & Capabilities in the South West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (25.00%) MS Visio
Job Titles
1 1 (25.00%) Agile Business Analyst
1 1 (25.00%) Analyst
1 1 (25.00%) Business Analyst
1 1 (25.00%) Customer Analyst
Miscellaneous
1 1 (25.00%) Product Ownership
Processes & Methodologies
1 3 (75.00%) Customer Retention
1 3 (75.00%) Performance Monitoring
2 1 (25.00%) Agile
2 1 (25.00%) AI
2 1 (25.00%) Budget Management
2 1 (25.00%) Conflict Resolution
2 1 (25.00%) Continuous Improvement
2 1 (25.00%) Customer-Centricity
2 1 (25.00%) Data Governance
2 1 (25.00%) Generative AI
2 1 (25.00%) User Experience