Period
to 18 July 2018

The following table provides summary statistics for contract job vacancies advertised in the South West with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 18 July 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > South West
6 months to
18 Jul 2018
Same period 2017 Same period 2016
Rank 191 200 203
Rank change year-on-year +9 +3 +1
Contract jobs citing Google Analytics 11 7 9
As % of all contract IT jobs advertised in the South West 0.21% 0.13% 0.15%
As % of the Cloud Services category 1.05% 1.06% 1.84%
Number of daily rates quoted 5 4 9
South West median daily rate £380 £205 £300
Median daily rate % change year-on-year +85.37% -31.67% -14.29%
10th Percentile £293 £169 £150
90th Percentile £415 £696 £365
England median daily rate £400 £375 £350
% change year-on-year +6.67% +7.14% -
Number of hourly rates quoted 1 0 0
South West median hourly rate £17.31 - -
England median hourly rate £13.54 £50.50 £19.61
% change year-on-year -73.20% +157.52% +19.35%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South West with a requirement for cloud computing skills.

All Cloud Skills
South West
Contract vacancies with a requirement for cloud computing skills 1,043 660 488
As % of all contract IT jobs advertised in the South West 19.62% 12.03% 8.04%
Number of daily rates quoted 670 446 337
South West median daily rate £425 £400 £380
Median daily rate % change year-on-year +6.25% +5.26% +8.57%
10th Percentile £263 £220 £275
90th Percentile £575 £525 £600
England median daily rate £477 £462 £450
% change year-on-year +3.08% +2.72% +9.09%
Number of hourly rates quoted 36 21 11
South West median hourly rate £17.50 £47.50 £23.50
Median hourly rate % change year-on-year -63.16% +102.13% +88.00%
10th Percentile £12.25 £11.25 £10.79
90th Percentile £97.50 £50.00 £42.50
England median hourly rate £20.00 £21.00 £19.00
% change year-on-year -4.76% +10.53% -17.39%

Google Analytics
Job Vacancy Trend in the South West

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Google Analytics in the South West

Google Analytics
Contractor Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the South West.

Contractor daily rate trend for Google Analytics in the South West

Google Analytics
Contractor Hourly Rate Trend in the South West

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in the South West.

Contractor hourly rate trend for Google Analytics in the South West

Google Analytics
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the South West region over the 6 months to 18 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Devon - 8 £371 - 3
Somerset - 2 £425 - 3
Dorset - 1 - - 1
Google Analytics
England

For the 6 months to 18 July 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the South West region with a requirement for Google Analytics.

1 11 (100.00%) Google
1 11 (100.00%) Analytics
2 9 (81.82%) Social Media
3 8 (72.73%) BigQuery
3 8 (72.73%) Google Cloud Platform
3 8 (72.73%) Digital Analytics
4 7 (63.64%) Data Analysis
5 5 (45.45%) Value Proposition
5 5 (45.45%) R
6 3 (27.27%) Marketing
6 3 (27.27%) LAN
7 2 (18.18%) SMS
7 2 (18.18%) HTML
7 2 (18.18%) JavaScript
7 2 (18.18%) CSS
7 2 (18.18%) E-Commerce
7 2 (18.18%) jQuery
7 2 (18.18%) Security Cleared
7 2 (18.18%) hybris
7 2 (18.18%) Front End Development
7 2 (18.18%) User Experience
7 2 (18.18%) Responsive Web Design
8 1 (9.09%) Facebook
8 1 (9.09%) Twitter
8 1 (9.09%) Agile Software Development
8 1 (9.09%) Supplier Management
8 1 (9.09%) Microsoft Office
8 1 (9.09%) Apple
8 1 (9.09%) Publishing
8 1 (9.09%) BBC

Google Analytics
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (9.09%) Microsoft Office
Cloud Services
1 8 (72.73%) Google Cloud Platform
Communications & Networking
1 3 (27.27%) LAN
2 2 (18.18%) SMS
Database & Business Intelligence
1 8 (72.73%) BigQuery
General
1 3 (27.27%) Marketing
2 1 (9.09%) Publishing
Job Titles
1 8 (72.73%) Analyst
2 6 (54.55%) Digital Analyst
3 3 (27.27%) Digital Analytics Analyst
3 3 (27.27%) Google Analytics Analyst
4 2 (18.18%) Data Analyst
4 2 (18.18%) Developer
4 2 (18.18%) Digital Performance Analyst
4 2 (18.18%) Front End Developer (Client-Side Developer)
4 2 (18.18%) Performance Analyst
5 1 (9.09%) Digital Marketing Analyst
5 1 (9.09%) HTML CSS Developer
5 1 (9.09%) HTML Developer
5 1 (9.09%) JavaScript Developer
5 1 (9.09%) Marketing Analyst
5 1 (9.09%) UI Developer
5 1 (9.09%) UI/UX Developer
5 1 (9.09%) UX Developer
5 1 (9.09%) Web Content Officer
Libraries, Frameworks & Software Standards
1 2 (18.18%) CSS
1 2 (18.18%) HTML
1 2 (18.18%) jQuery
Miscellaneous
1 9 (81.82%) Social Media
2 2 (18.18%) User Experience
3 1 (9.09%) BBC
Processes & Methodologies
1 11 (100.00%) Analytics
2 8 (72.73%) Digital Analytics
3 7 (63.64%) Data Analysis
4 5 (45.45%) Value Proposition
5 2 (18.18%) E-Commerce
5 2 (18.18%) Front End Development
5 2 (18.18%) Responsive Web Design
6 1 (9.09%) Agile Software Development
6 1 (9.09%) Supplier Management
Programming Languages
1 5 (45.45%) R
2 2 (18.18%) JavaScript
Qualifications
1 2 (18.18%) Security Cleared
Vendors
1 11 (100.00%) Google
2 2 (18.18%) hybris
3 1 (9.09%) Apple
3 1 (9.09%) Facebook
3 1 (9.09%) Samsung
3 1 (9.09%) Twitter