Period
to 19 November 2017

The following table provides summary statistics for contract job vacancies advertised in the South West with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > South West
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 192 199 217
Rank change year-on-year +7 +18 -20
Contract jobs citing Google Analytics 5 5 8
As % of all contract IT jobs advertised in the South West 0.090% 0.087% 0.12%
As % of the Cloud Services category 0.66% 0.90% 2.54%
Number of daily rates quoted 2 5 1
South West median daily rate £181 £300 £375
Median daily rate % change year-on-year -39.58% -20.00% +25.00%
10th Percentile £161 £275 £363
90th Percentile £197 £415 £388
England median daily rate £400 £350 £350
% change year-on-year +14.29% - -
Number of hourly rates quoted 0 0 1
South West median hourly rate - - £10.00
England median hourly rate £35.50 £19.61 £19.03
% change year-on-year +81.03% +3.05% -41.89%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South West with a requirement for cloud computing skills.

All Cloud Skills
South West
Contract vacancies with a requirement for cloud computing skills 752 558 315
As % of all contract IT jobs advertised in the South West 13.51% 9.71% 4.77%
Number of daily rates quoted 504 380 235
South West median daily rate £400 £413 £360
Median daily rate % change year-on-year -3.03% +14.58% -10.00%
10th Percentile £188 £213 £199
90th Percentile £538 £588 £500
England median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% -
Number of hourly rates quoted 29 16 4
South West median hourly rate £17.50 £32.75 £15.50
Median hourly rate % change year-on-year -46.56% +111.29% -8.82%
10th Percentile £10.50 £14.01 £10.38
90th Percentile £48.75 £42.50 £22.25
England median hourly rate £20.00 £19.00 £21.64
% change year-on-year +5.26% -12.20% +20.22%

Google Analytics
Job Vacancy Trend in the South West

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Google Analytics in the South West

Google Analytics
Contractor Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the South West.

Contractor daily rate trend for Google Analytics in the South West

Google Analytics
Contractor Hourly Rate Trend in the South West

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in the South West.

Contractor hourly rate trend for Google Analytics in the South West

Google Analytics
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the South West region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cornwall - 2 - -
Gloucestershire - 2 £200 -
Wiltshire -1 1 £163 -45.83% 1
Google Analytics
England

For the 6 months to 19 November 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Google Analytics.

1 5 (100.00%) Google
1 5 (100.00%) Analytics
2 4 (80.00%) HTML
2 4 (80.00%) CSS
2 4 (80.00%) SEO
3 3 (60.00%) Adobe
3 3 (60.00%) Marketing
3 3 (60.00%) Digital Marketing
3 3 (60.00%) User Experience
4 2 (40.00%) API Integration
4 2 (40.00%) Degree
4 2 (40.00%) WordPress
4 2 (40.00%) Plesk
4 2 (40.00%) Web Development
4 2 (40.00%) Microsoft
4 2 (40.00%) Pay per click
4 2 (40.00%) MVC
4 2 (40.00%) Publishing
4 2 (40.00%) LAMP
4 2 (40.00%) Web Design
4 2 (40.00%) OOP
4 2 (40.00%) Apache
4 2 (40.00%) JavaScript
4 2 (40.00%) PHP
4 2 (40.00%) MySQL
4 2 (40.00%) Photoshop
5 1 (20.00%) IBM
5 1 (20.00%) Web Analytics
5 1 (20.00%) WebTrends
5 1 (20.00%) Coremetrics

Google Analytics
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (40.00%) Apache
1 2 (40.00%) WordPress
2 1 (20.00%) Drupal
Applications
1 2 (40.00%) Photoshop
Business Applications
1 1 (20.00%) WebTrends
Cloud Services
1 1 (20.00%) Adobe Analytics
Database & Business Intelligence
1 2 (40.00%) MySQL
General
1 3 (60.00%) Marketing
2 2 (40.00%) Publishing
Job Titles
1 2 (40.00%) Copywriter
1 2 (40.00%) Developer
1 2 (40.00%) PHP Developer
1 2 (40.00%) PHP Web Developer
1 2 (40.00%) Web Developer
2 1 (20.00%) Analyst
2 1 (20.00%) Digital Analyst
2 1 (20.00%) Digital Executive
2 1 (20.00%) Digital Marketing Analyst
2 1 (20.00%) Digital Marketing Executive
2 1 (20.00%) Marketing Analyst
2 1 (20.00%) Marketing Executive
Libraries, Frameworks & Software Standards
1 4 (80.00%) CSS
1 4 (80.00%) HTML
2 2 (40.00%) LAMP
Miscellaneous
1 3 (60.00%) User Experience
2 1 (20.00%) Analytical Skills
Processes & Methodologies
1 5 (100.00%) Analytics
2 4 (80.00%) SEO
3 3 (60.00%) Digital Marketing
4 2 (40.00%) API Integration
4 2 (40.00%) MVC
4 2 (40.00%) OOP
4 2 (40.00%) Pay per click
4 2 (40.00%) Web Design
4 2 (40.00%) Web Development
5 1 (20.00%) Personalization
5 1 (20.00%) Web Analytics
Programming Languages
1 2 (40.00%) JavaScript
1 2 (40.00%) PHP
Qualifications
1 2 (40.00%) Degree
Systems Management
1 2 (40.00%) Plesk
Vendors
1 5 (100.00%) Google
2 3 (60.00%) Adobe
3 2 (40.00%) Microsoft
4 1 (20.00%) Coremetrics
4 1 (20.00%) IBM