The following table provides summary statistics for contract job vacancies advertised in the South West with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 26 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England / South West
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 133 134 129
Rank change year-on-year +1 -5  
Contract jobs citing Google Analytics 2 6 13
As % of all contract IT jobs advertised in the South West 0.074% 0.20% 0.42%
As % of the Cloud Services category 0.58% 2.29% 8.55%
Number of daily rates quoted 1 6 5
Median daily rate £163 £300 £350
Median daily rate % change year-on-year -45.83% -14.28%  
UK excluding London median daily rate £400 £300 £350
% change year-on-year +33.33% -14.28%  
Number of hourly rates quoted 0 0 1
Median hourly rate - - £10.00
UK excluding London median hourly rate £50.50 £19.61 £10.00
% change year-on-year +157.52% +96.10%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South West with a requirement for cloud computing skills.

Contract Cloud Computing Skills
South West
Contract job vacancies with a requirement for cloud computing skills 345 262 152
As % of all contract IT job vacancies advertised in the South West 12.71% 8.88% 4.88%
Number of daily rates quoted 232 178 107
Median daily rate £400 £425 £350
Median daily rate % change year-on-year -5.88% +21.42%  
90% offered a daily rate of more than £279 £318 £175
10% offered a daily rate of more than £513 £700 £500
UK excluding London median daily rate £450 £450 £390
% change year-on-year - +15.38%  
Number of hourly rates quoted 13 4 3
Median hourly rate £47.50 £21.96 £12.50
Median hourly rate % change year-on-year +116.32% +75.66%  
90% offered a hourly rate of more than £15.00 £10.77 £10.50
10% offered a hourly rate of more than £50.00 £32.50 £24.50
UK excluding London median hourly rate £29.00 £16.50 £26.75
% change year-on-year +75.75% -38.31%  

Google Analytics
Job Vacancy Trend in the South West

The job posting trend of jobs advertised in the South West citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the South West

Google Analytics
Contractor Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the South West.

Contractor daily rate trend for Google Analytics in the South West

Google Analytics
Contractor Hourly Rate Trend in the South West

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in the South West.

Contractor hourly rate trend for Google Analytics in the South West

Google Analytics
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 26 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire +3 1 £163 -45.83% 1
Gloucestershire - 1 - -
Google Analytics
England

For the 6 months to 26 June 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Google Analytics.

1 5 (100.00%) Google
1 5 (100.00%) Marketing
1 5 (100.00%) Analytics
2 4 (80.00%) User Experience
3 3 (60.00%) Digital Marketing
4 2 (40.00%) HTML5
4 2 (40.00%) Degree
4 2 (40.00%) Adobe
4 2 (40.00%) Web Design
4 2 (40.00%) HTML
4 2 (40.00%) JavaScript
4 2 (40.00%) PHP
4 2 (40.00%) Photoshop
4 2 (40.00%) CSS
4 2 (40.00%) WebTrends
4 2 (40.00%) SEO
5 1 (20.00%) Finance
5 1 (20.00%) CMS
5 1 (20.00%) Adobe Illustrator
5 1 (20.00%) Project Management
5 1 (20.00%) E-Commerce
5 1 (20.00%) Dreamweaver
5 1 (20.00%) IBM
5 1 (20.00%) .NET
5 1 (20.00%) Agile Software Development
5 1 (20.00%) Content Management
5 1 (20.00%) Web Analytics
5 1 (20.00%) Omniture
5 1 (20.00%) W3C
5 1 (20.00%) Fireworks

Google Analytics
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (20.00%) CMS
1 1 (20.00%) Umbraco
1 1 (20.00%) WordPress
Applications
1 2 (40.00%) Photoshop
2 1 (20.00%) Adobe Creative Suite
2 1 (20.00%) Adobe Illustrator
2 1 (20.00%) Fireworks
Business Applications
1 2 (40.00%) WebTrends
Cloud Services
1 1 (20.00%) Adobe Analytics
1 1 (20.00%) AdWords
Development Applications
1 1 (20.00%) Dreamweaver
General
1 5 (100.00%) Marketing
2 1 (20.00%) Finance
Job Titles
1 1 (20.00%) Analyst
1 1 (20.00%) Change Manager
1 1 (20.00%) Developer
1 1 (20.00%) Digital Analyst
1 1 (20.00%) Digital Executive
1 1 (20.00%) Digital Marketing Analyst
1 1 (20.00%) JavaScript Developer
1 1 (20.00%) Marketing Manager
1 1 (20.00%) Paid Search Manager
1 1 (20.00%) PHP Developer
1 1 (20.00%) PHP Web Developer
1 1 (20.00%) PHP WordPress Developer
1 1 (20.00%) Senior Developer
1 1 (20.00%) Senior JavaScript Developer
1 1 (20.00%) Senior PHP Developer
1 1 (20.00%) Senior PHP Web Developer
1 1 (20.00%) Senior Web Developer
1 1 (20.00%) Senior WordPress Developer
1 1 (20.00%) Web Developer
1 1 (20.00%) WordPress Developer
Libraries, Frameworks & Software Standards
1 2 (40.00%) CSS
1 2 (40.00%) HTML
1 2 (40.00%) HTML5
2 1 (20.00%) .NET
2 1 (20.00%) CSS3
2 1 (20.00%) jQuery
Miscellaneous
1 4 (80.00%) User Experience
2 1 (20.00%) Analytical Skills
2 1 (20.00%) W3C
Processes & Methodologies
1 5 (100.00%) Analytics
2 3 (60.00%) Digital Marketing
3 2 (40.00%) SEO
3 2 (40.00%) Web Design
4 1 (20.00%) Actionable Insight
4 1 (20.00%) Agile Software Development
4 1 (20.00%) Content Management
4 1 (20.00%) Digital Analytics
4 1 (20.00%) E-Commerce
4 1 (20.00%) Lead Generation
4 1 (20.00%) Personalization
4 1 (20.00%) Project Management
4 1 (20.00%) User Acceptance Testing
4 1 (20.00%) Web Analytics
4 1 (20.00%) Web Development
Programming Languages
1 2 (40.00%) JavaScript
1 2 (40.00%) PHP
Qualifications
1 2 (40.00%) Degree
Vendors
1 5 (100.00%) Google
2 2 (40.00%) Adobe
3 1 (20.00%) Coremetrics
3 1 (20.00%) IBM
3 1 (20.00%) Omniture