Period
to 23 February 2018

The following table provides summary statistics for permanent job vacancies advertised in the South West with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 23 February 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > South West
6 months to
23 Feb 2018
Same period 2017 Same period 2016
Rank 325 315 315
Rank change year-on-year -10 0 -26
Permanent jobs citing Google Analytics 9 28 34
As % of all permanent IT jobs advertised in the South West 0.088% 0.27% 0.29%
As % of the Cloud Services category 0.46% 2.13% 3.78%
Number of salaries quoted 7 32 28
South West median annual salary £27,500 £36,000 £34,500
Median salary % change year-on-year -23.61% +4.35% +25.45%
10th Percentile £20,650 £26,250 £21,250
90th Percentile £34,650 £50,250 £46,250
England median annual salary £37,500 £40,000 £37,500
% change year-on-year -6.25% +6.67% +2.04%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for cloud computing skills.

All Cloud Skills
South West
Permanent vacancies with a requirement for cloud computing skills 1,960 1,314 899
As % of all permanent IT jobs advertised in the South West 19.16% 12.60% 7.66%
Number of salaries quoted 1,678 1,147 810
South West median annual salary £42,500 £42,500 £42,500
10th Percentile £24,250 £26,400 £23,725
90th Percentile £65,000 £73,750 £68,750
England median annual salary £52,500 £51,000 £50,000
% change year-on-year +2.94% +2.00% +5.26%

Google Analytics
Job Vacancy Trend in the South West

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Google Analytics in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the South West.

Salary trend for Google Analytics in the South West

Google Analytics
Salary Histogram in the South West

The salary distribution of IT jobs citing Google Analytics in the South West over the 6 months to 23 February 2018.

Salary histogram for Google Analytics in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South West region over the 6 months to 23 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Somerset - 4 £27,500 - 4
Wiltshire -12 3 £27,000 -25.00% 2
Cornwall -27 1 - - 1
Dorset - 1 £35,000 - 3
Google Analytics
England

For the 6 months to 23 February 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South West region with a requirement for Google Analytics.

1 9 (100.00%) Google
1 9 (100.00%) Analytics
2 5 (55.56%) Marketing
3 4 (44.44%) Digital Marketing
4 3 (33.33%) Social Media
4 3 (33.33%) JavaScript
4 3 (33.33%) Microsoft Excel
4 3 (33.33%) SEO
5 2 (22.22%) B2B
5 2 (22.22%) CRM
5 2 (22.22%) E-Commerce
5 2 (22.22%) SQL
5 2 (22.22%) Web Development
5 2 (22.22%) Business Development
5 2 (22.22%) CMS
5 2 (22.22%) Advertising
5 2 (22.22%) Web Analytics
5 2 (22.22%) HubSpot
5 2 (22.22%) Pay per click
5 2 (22.22%) Online Marketing
5 2 (22.22%) Analytical Skills
5 2 (22.22%) Social Media Management
5 2 (22.22%) Google Tag Manager
5 2 (22.22%) Email Marketing
6 1 (11.11%) Analytics IQ
6 1 (11.11%) Lead Generation
6 1 (11.11%) Content Marketing
6 1 (11.11%) Creative Thinking
6 1 (11.11%) AdWords
6 1 (11.11%) Cross-Browser Compatibility

Google Analytics
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (22.22%) CMS
Applications
1 3 (33.33%) Microsoft Excel
Cloud Services
1 2 (22.22%) Google Tag Manager
2 1 (11.11%) Adobe Analytics
2 1 (11.11%) AdWords
Communications & Networking
1 1 (11.11%) Internet
Database & Business Intelligence
1 1 (11.11%) Big Data
1 1 (11.11%) Power BI
1 1 (11.11%) QlikView
General
1 5 (55.56%) Marketing
2 2 (22.22%) Advertising
3 1 (11.11%) Finance
Job Titles
1 3 (33.33%) Analyst
2 2 (22.22%) Data Analyst
2 2 (22.22%) Digital Executive
2 2 (22.22%) Digital Marketing Executive
2 2 (22.22%) Marketing Executive
3 1 (11.11%) Analytics Manager
3 1 (11.11%) Business Intelligence Analyst
3 1 (11.11%) Business Intelligence Data Analyst
3 1 (11.11%) Consultant
3 1 (11.11%) Developer
3 1 (11.11%) Front End Developer (Client-Side Developer)
3 1 (11.11%) Google Analytics Manager
3 1 (11.11%) Head of Digital
3 1 (11.11%) Marketing Analyst
3 1 (11.11%) SEO Analyst
3 1 (11.11%) SEO Consultant
3 1 (11.11%) SEO Executive
3 1 (11.11%) Web Analyst
Libraries, Frameworks & Software Standards
1 1 (11.11%) AngularJS
1 1 (11.11%) CSS
1 1 (11.11%) CSS3
1 1 (11.11%) HTML
1 1 (11.11%) HTML5
1 1 (11.11%) jQuery
1 1 (11.11%) React
1 1 (11.11%) REST
Miscellaneous
1 3 (33.33%) Social Media
2 2 (22.22%) Analytical Skills
3 1 (11.11%) User Experience
Processes & Methodologies
1 9 (100.00%) Analytics
2 4 (44.44%) Digital Marketing
3 3 (33.33%) SEO
4 2 (22.22%) B2B
4 2 (22.22%) Business Development
4 2 (22.22%) CRM
4 2 (22.22%) E-Commerce
4 2 (22.22%) Email Marketing
4 2 (22.22%) Online Marketing
4 2 (22.22%) Pay per click
4 2 (22.22%) Social Media Management
4 2 (22.22%) Web Analytics
4 2 (22.22%) Web Development
5 1 (11.11%) Affiliate Network
5 1 (11.11%) Content Marketing
5 1 (11.11%) Cross-Browser Compatibility
5 1 (11.11%) Front End Development
5 1 (11.11%) Lead Generation
5 1 (11.11%) Link Building
5 1 (11.11%) Wireframes
Programming Languages
1 3 (33.33%) JavaScript
2 2 (22.22%) SQL
3 1 (11.11%) MATLAB
3 1 (11.11%) Python
Qualifications
1 1 (11.11%) Analytics IQ
1 1 (11.11%) Degree
Vendors
1 9 (100.00%) Google
2 2 (22.22%) HubSpot
3 1 (11.11%) Adobe
3 1 (11.11%) IBM
3 1 (11.11%) Tableau