Period
to 21 October 2018

The following table provides summary statistics for permanent job vacancies advertised in the South West with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 21 October 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > South West
6 months to
21 Oct 2018
Same period 2017 Same period 2016
Rank 291 315 281
Rank change year-on-year +24 -34 +45
Permanent jobs citing Google Analytics 44 23 61
As % of all permanent IT jobs advertised in the South West 0.43% 0.23% 0.56%
As % of the Cloud Services category 2.11% 1.32% 4.93%
Number of salaries quoted 41 17 34
South West median annual salary £35,000 £45,000 £31,250
Median salary % change year-on-year -22.22% +44.00% -19.35%
10th Percentile £19,750 £23,800 £26,250
90th Percentile £43,750 £95,000 £47,500
England median annual salary £40,000 £40,000 £37,500
% change year-on-year - +6.67% -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for cloud computing skills.

All Cloud Skills
South West
Permanent vacancies with a requirement for cloud computing skills 2,081 1,746 1,238
As % of all permanent IT jobs advertised in the South West 20.33% 17.36% 11.38%
Number of salaries quoted 1,731 1,474 1,046
South West median annual salary £45,000 £45,000 £40,000
Median salary % change year-on-year - +12.50% -5.88%
10th Percentile £26,250 £24,750 £25,000
90th Percentile £72,500 £68,750 £68,750
England median annual salary £55,000 £52,500 £51,500
% change year-on-year +4.76% +1.94% +7.85%

Google Analytics
Job Vacancy Trend in the South West

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Google Analytics in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the South West.

Salary trend for Google Analytics in the South West

Google Analytics
Salary Histogram in the South West

The salary distribution of IT jobs citing Google Analytics in the South West over the 6 months to 21 October 2018.

Salary histogram for Google Analytics in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South West region over the 6 months to 21 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +14 16 £42,500 -50.00% 6
Dorset -19 16 £36,250 +7.41% 4
Cornwall - 7 £21,500 -
Gloucestershire +11 4 £27,500 -50.00% 7
Somerset +26 1 £35,000 +27.27% 1
Google Analytics
England

For the 6 months to 21 October 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South West region with a requirement for Google Analytics.

1 44 (100.00%) Google
1 44 (100.00%) Analytics
2 28 (63.64%) Marketing
3 16 (36.36%) AdWords
4 15 (34.09%) Facebook
5 14 (31.82%) Twitter
5 14 (31.82%) Advertising
6 13 (29.55%) HTML
6 13 (29.55%) CSS
7 12 (27.27%) CMS
7 12 (27.27%) SEO
7 12 (27.27%) Pay per click
8 11 (25.00%) Digital Marketing
9 10 (22.73%) Social Network
9 10 (22.73%) Agile Software Development
9 10 (22.73%) Photoshop
9 10 (22.73%) Lead Generation
9 10 (22.73%) Remarketing
10 9 (20.45%) Innovative Thinking
10 9 (20.45%) Problem-Solving
10 9 (20.45%) Adobe Creative Suite
10 9 (20.45%) Adobe
10 9 (20.45%) Finance
10 9 (20.45%) Email Marketing
10 9 (20.45%) Sitecore CMS
10 9 (20.45%) Sitecore
11 8 (18.18%) JIRA
11 8 (18.18%) Project Management
11 8 (18.18%) Time Management
12 7 (15.91%) Self-Motivation

Google Analytics
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (27.27%) CMS
2 9 (20.45%) Sitecore CMS
3 4 (9.09%) WordPress
4 3 (6.82%) Apache
5 1 (2.27%) Drupal
5 1 (2.27%) Umbraco
Applications
1 10 (22.73%) Photoshop
2 9 (20.45%) Adobe Creative Suite
3 2 (4.55%) Adobe Illustrator
3 2 (4.55%) InDesign
4 1 (2.27%) Microsoft Excel
4 1 (2.27%) Microsoft Office
4 1 (2.27%) Microsoft PowerPoint
Cloud Services
1 16 (36.36%) AdWords
2 4 (9.09%) Google Tag Manager
Communications & Networking
1 1 (2.27%) Internet
Database & Business Intelligence
1 3 (6.82%) MySQL
2 2 (4.55%) Mixpanel
Development Applications
1 8 (18.18%) JIRA
2 1 (2.27%) Bitbucket
General
1 28 (63.64%) Marketing
2 14 (31.82%) Advertising
3 9 (20.45%) Finance
4 2 (4.55%) Manufacturing
5 1 (2.27%) Brand Awareness
5 1 (2.27%) Law
Job Titles
1 14 (31.82%) Developer
2 10 (22.73%) Paid Search Manager
2 10 (22.73%) Search Manager
3 8 (18.18%) Digital Product Owner
3 8 (18.18%) Product Owner
3 8 (18.18%) Service Owner
4 7 (15.91%) Creative Designer
4 7 (15.91%) Creative Developer
4 7 (15.91%) Designer
5 5 (11.36%) Digital Marketing Manager
5 5 (11.36%) Marketing Manager
6 4 (9.09%) PPC Manager
6 4 (9.09%) Web Developer
7 3 (6.82%) HTML CSS Developer
7 3 (6.82%) HTML Developer
7 3 (6.82%) JavaScript Developer
7 3 (6.82%) MySQL Developer
7 3 (6.82%) PHP Developer
7 3 (6.82%) PHP MySQL Developer
7 3 (6.82%) PHP Web Developer
Libraries, Frameworks & Software Standards
1 13 (29.55%) CSS
1 13 (29.55%) HTML
2 7 (15.91%) HTML5
2 7 (15.91%) Sass
3 3 (6.82%) LAMP
4 2 (4.55%) Ajax
4 2 (4.55%) XML
5 1 (2.27%) jQuery
Miscellaneous
1 10 (22.73%) Social Network
2 7 (15.91%) Self-Motivation
2 7 (15.91%) Social Media
3 5 (11.36%) Analytical Skills
4 4 (9.09%) User Experience
5 1 (2.27%) Blog
5 1 (2.27%) Photography
Processes & Methodologies
1 44 (100.00%) Analytics
2 12 (27.27%) Pay per click
2 12 (27.27%) SEO
3 11 (25.00%) Digital Marketing
4 10 (22.73%) Agile Software Development
4 10 (22.73%) Lead Generation
4 10 (22.73%) Remarketing
5 9 (20.45%) Email Marketing
5 9 (20.45%) Innovative Thinking
5 9 (20.45%) Problem-Solving
6 8 (18.18%) Project Management
6 8 (18.18%) Time Management
7 7 (15.91%) Creative Thinking
7 7 (15.91%) Task Automation
7 7 (15.91%) Web Development
8 4 (9.09%) API Integration
8 4 (9.09%) Campaign Management
8 4 (9.09%) E-Commerce
9 3 (6.82%) MVC
9 3 (6.82%) OOP
Programming Languages
1 5 (11.36%) JavaScript
2 3 (6.82%) PHP
3 2 (4.55%) R
4 1 (2.27%) SQL
Qualifications
1 1 (2.27%) Degree
Systems Management
1 3 (6.82%) Plesk
Vendors
1 44 (100.00%) Google
2 15 (34.09%) Facebook
3 14 (31.82%) Twitter
4 9 (20.45%) Adobe
4 9 (20.45%) Sitecore
5 4 (9.09%) DoubleClick
5 4 (9.09%) Kenshoo
5 4 (9.09%) Marin
6 1 (2.27%) Hootsuite
6 1 (2.27%) Hotjar
6 1 (2.27%) Microsoft
6 1 (2.27%) Screaming Frog
6 1 (2.27%) WooCommerce