Period
to 21 January 2019

The following table provides summary statistics for permanent job vacancies advertised in the South West with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 21 January 2019 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > South West
6 months to
21 Jan 2019
Same period 2018 Same period 2017
Rank 282 322 310
Rank change year-on-year +40 -12 +12
Permanent jobs citing Google Analytics 33 20 39
As % of all permanent IT jobs advertised in the South West 0.34% 0.20% 0.37%
As % of the Cloud Services category 1.42% 1.02% 3.14%
Number of salaries quoted 27 14 34
South West median annual salary £35,000 £29,000 £31,250
Median salary % change year-on-year +20.69% -7.20% -7.41%
10th Percentile £22,800 £21,700 £26,250
90th Percentile £43,750 £73,250 £50,250
England median annual salary £42,500 £37,500 £40,000
% change year-on-year +13.33% -6.25% +6.67%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for cloud computing skills.

All Cloud Skills
South West
Permanent vacancies with a requirement for cloud computing skills 2,325 1,961 1,244
As % of all permanent IT jobs advertised in the South West 23.84% 19.60% 11.93%
Number of salaries quoted 1,773 1,653 1,090
South West median annual salary £45,000 £42,500 £42,500
Median salary % change year-on-year +5.88% - -
10th Percentile £27,500 £24,500 £26,250
90th Percentile £72,500 £65,000 £75,000
England median annual salary £55,000 £52,500 £52,500
% change year-on-year +4.76% - +5.00%

Google Analytics
Job Vacancy Trend in the South West

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Google Analytics in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the South West.

Salary trend for Google Analytics in the South West

Google Analytics
Salary Histogram in the South West

The salary distribution of IT jobs citing Google Analytics in the South West over the 6 months to 21 January 2019.

Salary histogram for Google Analytics in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South West region over the 6 months to 21 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +30 18 £42,500 -46.88% 7
Dorset +3 5 £23,000 -31.85%
Somerset +13 4 - - 1
Devon - 3 £33,315 - 3
Gloucestershire - 2 £42,500 -
Cornwall +23 1 £24,000 - 2
Google Analytics
England

For the 6 months to 21 January 2019, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South West region with a requirement for Google Analytics.

1 33 (100.00%) Google
1 33 (100.00%) Analytics
2 19 (57.58%) Marketing
3 14 (42.42%) Facebook
4 13 (39.39%) Twitter
4 13 (39.39%) AdWords
5 11 (33.33%) Lead Generation
5 11 (33.33%) Advertising
6 10 (30.30%) Remarketing
6 10 (30.30%) Social Network
7 9 (27.27%) SEO
8 8 (24.24%) Digital Marketing
9 7 (21.21%) Pay per click
10 6 (18.18%) CMS
10 6 (18.18%) Agile Software Development
10 6 (18.18%) Social Media
11 5 (15.15%) Photoshop
12 4 (12.12%) CSS
12 4 (12.12%) HTML
12 4 (12.12%) Content Management
12 4 (12.12%) Web Development
12 4 (12.12%) R
12 4 (12.12%) Tableau
13 3 (9.09%) Performance Analysis
13 3 (9.09%) WordPress
13 3 (9.09%) Email Marketing
13 3 (9.09%) Service Design
13 3 (9.09%) Self-Motivation
13 3 (9.09%) Mentoring
13 3 (9.09%) Local Government

Google Analytics
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (18.18%) CMS
2 3 (9.09%) WordPress
3 2 (6.06%) Drupal
3 2 (6.06%) SAS
4 1 (3.03%) Sitecore CMS
4 1 (3.03%) Umbraco
Applications
1 5 (15.15%) Photoshop
2 3 (9.09%) Adobe Illustrator
3 2 (6.06%) Adobe Creative Suite
3 2 (6.06%) InDesign
3 2 (6.06%) SPSS
Business Applications
1 1 (3.03%) Eloqua
Cloud Services
1 13 (39.39%) AdWords
2 1 (3.03%) Adobe Creative Cloud
2 1 (3.03%) Amazon AWS
2 1 (3.03%) MailChimp
2 1 (3.03%) Microsoft Azure
2 1 (3.03%) SaaS
Database & Business Intelligence
1 2 (6.06%) BusinessObjects
1 2 (6.06%) Crystal Reports
1 2 (6.06%) Power BI
1 2 (6.06%) Qlik Sense
1 2 (6.06%) QlikView
1 2 (6.06%) SQL Server Reporting Services
2 1 (3.03%) Big Data
Development Applications
1 2 (6.06%) JIRA
2 1 (3.03%) Bitbucket
General
1 19 (57.58%) Marketing
2 11 (33.33%) Advertising
3 3 (9.09%) Local Government
4 2 (6.06%) Manufacturing
5 1 (3.03%) Finance
Job Titles
1 10 (30.30%) Paid Search Manager
1 10 (30.30%) Search Manager
2 8 (24.24%) Analyst
3 4 (12.12%) Developer
4 3 (9.09%) Performance Analyst
4 3 (9.09%) PPC Manager
5 2 (6.06%) Business Intelligence Analyst
5 2 (6.06%) Data Analyst
5 2 (6.06%) Digital Executive
5 2 (6.06%) Digital Marketing Executive
5 2 (6.06%) Front End Developer (Client-Side Developer)
5 2 (6.06%) Junior
5 2 (6.06%) Junior Developer
5 2 (6.06%) Junior Front End Developer (Client-Side Developer)
5 2 (6.06%) Marketing Executive
5 2 (6.06%) Senior Analyst
5 2 (6.06%) Senior Data Analyst
5 2 (6.06%) Webmaster
6 1 (3.03%) Technical Architect
6 1 (3.03%) Web Developer
Libraries, Frameworks & Software Standards
1 4 (12.12%) CSS
1 4 (12.12%) HTML
2 2 (6.06%) Ajax
2 2 (6.06%) XML
3 1 (3.03%) .NET
3 1 (3.03%) ASP.NET
3 1 (3.03%) ASP.NET MVC
3 1 (3.03%) HTML5
3 1 (3.03%) jQuery
3 1 (3.03%) OAuth
3 1 (3.03%) REST
Miscellaneous
1 10 (30.30%) Social Network
2 6 (18.18%) Social Media
3 3 (9.09%) Self-Motivation
4 2 (6.06%) Analytical Skills
4 2 (6.06%) User Experience
5 1 (3.03%) Animation
5 1 (3.03%) Fintech
Processes & Methodologies
1 33 (100.00%) Analytics
2 11 (33.33%) Lead Generation
3 10 (30.30%) Remarketing
4 9 (27.27%) SEO
5 8 (24.24%) Digital Marketing
6 7 (21.21%) Pay per click
7 6 (18.18%) Agile Software Development
8 4 (12.12%) Content Management
8 4 (12.12%) Web Development
9 3 (9.09%) E-Commerce
9 3 (9.09%) Email Marketing
9 3 (9.09%) Mentoring
9 3 (9.09%) Performance Analysis
9 3 (9.09%) Service Delivery
9 3 (9.09%) Service Design
10 2 (6.06%) Customer Analytics
10 2 (6.06%) Dashboard Development
10 2 (6.06%) Front End Development
10 2 (6.06%) Propensity Modelling
10 2 (6.06%) Technical Analysis
Programming Languages
1 4 (12.12%) R
2 3 (9.09%) JavaScript
3 2 (6.06%) SQL
4 1 (3.03%) C#
4 1 (3.03%) PHP
Qualifications
1 1 (3.03%) Degree
Vendors
1 33 (100.00%) Google
2 14 (42.42%) Facebook
3 13 (39.39%) Twitter
4 4 (12.12%) Tableau
5 3 (9.09%) Adobe
5 3 (9.09%) Yahoo!
6 1 (3.03%) Hotjar
6 1 (3.03%) HubSpot
6 1 (3.03%) Marketo
6 1 (3.03%) Screaming Frog
6 1 (3.03%) Sitecore
6 1 (3.03%) WooCommerce