The following table provides summary statistics for permanent job vacancies advertised in the South West with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 22 June 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England / South West
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 222 219 229
Rank change year-on-year -3 +10  
Permanent jobs citing Google Analytics 12 24 23
As % of all permanent IT jobs advertised in the South West 0.23% 0.46% 0.38%
As % of the Cloud Services category 1.47% 4.47% 5.52%
Number of salaries quoted 9 11 21
Median salary £50,000 £42,500 £40,000
Median salary % change year-on-year +17.64% +6.25%  
90% offered a salary of more than £32,500 £21,000 £30,000
10% offered a salary of more than £55,200 £45,000 £47,000
UK excluding London median salary £32,500 £32,500 £33,000
% change year-on-year - -1.51%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for cloud computing skills.

Cloud Computing Skills
South West
Permanent job vacancies with a requirement for cloud computing skills 819 537 417
As % of all permanent IT job vacancies advertised in the South West 15.46% 10.25% 6.96%
Number of salaries quoted 697 450 338
Median salary £46,000 £40,127 £47,500
Median salary % change year-on-year +14.63% -15.52%  
90% offered a salary of more than £30,000 £24,000 £28,500
10% offered a salary of more than £70,000 £70,700 £60,000
UK excluding London median salary £46,000 £47,000 £45,000
% change year-on-year -2.12% +4.44%  

Google Analytics
Job Vacancy Trend in the South West

The job posting trend of jobs advertised in the South West citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the South West.

Salary trend for Google Analytics in the South West

Google Analytics
Salary Histogram in the South West

The salary distribution of IT jobs citing Google Analytics in the South West over the 3 months to 22 June 2017.

Salary histogram for Google Analytics in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 22 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Somerset - 6 £50,000 -
Gloucestershire +8 3 £55,000 +22.22%
Bristol -14 3 £32,500 +21.49%
Google Analytics
England

For the 6 months to 22 June 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for Google Analytics.

1 46 (100.00%) Google
1 46 (100.00%) Analytics
2 29 (63.04%) E-Commerce
3 27 (58.70%) Retail
4 24 (52.17%) Internet
5 22 (47.83%) SEO
6 21 (45.65%) Analytical Skills
7 18 (39.13%) Performance Metrics
8 17 (36.96%) Marketing
8 17 (36.96%) Digital Marketing
9 14 (30.43%) User Experience
10 11 (23.91%) Digital Analytics
11 10 (21.74%) Advertising
12 9 (19.57%) ATG
12 9 (19.57%) HTML
12 9 (19.57%) Fredhopper
13 8 (17.39%) AdWords
13 8 (17.39%) Actionable Insight
13 8 (17.39%) Statistics
13 8 (17.39%) DoubleClick
13 8 (17.39%) CSS
14 7 (15.22%) Pay per click
15 6 (13.04%) Agile Software Development
15 6 (13.04%) JavaScript
15 6 (13.04%) Sass
16 5 (10.87%) Web Design
16 5 (10.87%) Blog
16 5 (10.87%) Social Media
17 4 (8.70%) Node.js
17 4 (8.70%) Marketing Strategy

Google Analytics
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.17%) Adobe Experience Manager
1 1 (2.17%) CMS
1 1 (2.17%) Umbraco
Applications
1 2 (4.35%) Adobe Creative Suite
1 2 (4.35%) InVision
1 2 (4.35%) Microsoft Excel
Business Applications
1 9 (19.57%) Fredhopper
2 1 (2.17%) Magento
2 1 (2.17%) WebTrends
Cloud Services
1 8 (17.39%) AdWords
2 2 (4.35%) Adobe Analytics
Communications & Networking
1 24 (52.17%) Internet
Database & Business Intelligence
1 1 (2.17%) Endeca
Development Applications
1 4 (8.70%) Grunt
1 4 (8.70%) gulp
General
1 27 (58.70%) Retail
2 17 (36.96%) Marketing
3 10 (21.74%) Advertising
4 1 (2.17%) Brand Awareness
4 1 (2.17%) Finance
Job Titles
1 11 (23.91%) Web Manager
2 9 (19.57%) Analytics Manager
3 8 (17.39%) Digital Analytics Manager
4 6 (13.04%) Digital Marketing Manager
4 6 (13.04%) Marketing Manager
5 4 (8.70%) Developer
5 4 (8.70%) UI Developer
5 4 (8.70%) Web Developer
5 4 (8.70%) Web UI Developer
6 3 (6.52%) SEO Manager
7 2 (4.35%) Designer
7 2 (4.35%) Digital Executive
7 2 (4.35%) PPC Manager
7 2 (4.35%) Search Manager
7 2 (4.35%) UX Designer
8 1 (2.17%) Digital Analyst
8 1 (2.17%) Digital Analytics Analyst
8 1 (2.17%) Digital Analytics Executive
8 1 (2.17%) Digital Marketing Executive
8 1 (2.17%) Paid Search Executive
Libraries, Frameworks & Software Standards
1 9 (19.57%) HTML
2 8 (17.39%) CSS
3 6 (13.04%) Sass
4 4 (8.70%) Ajax
4 4 (8.70%) JSON
4 4 (8.70%) LESS
4 4 (8.70%) Node.js
4 4 (8.70%) Razor View Engine
4 4 (8.70%) Twig
5 1 (2.17%) Flash
Miscellaneous
1 21 (45.65%) Analytical Skills
2 14 (30.43%) User Experience
3 5 (10.87%) Blog
3 5 (10.87%) Social Media
Processes & Methodologies
1 46 (100.00%) Analytics
2 29 (63.04%) E-Commerce
3 22 (47.83%) SEO
4 18 (39.13%) Performance Metrics
5 17 (36.96%) Digital Marketing
6 11 (23.91%) Digital Analytics
7 8 (17.39%) Actionable Insight
7 8 (17.39%) Statistics
8 7 (15.22%) Pay per click
9 6 (13.04%) Agile Software Development
10 5 (10.87%) Web Design
11 4 (8.70%) Content Marketing
11 4 (8.70%) Marketing Strategy
11 4 (8.70%) Mentoring
11 4 (8.70%) OOP
11 4 (8.70%) Responsive Web Design
11 4 (8.70%) Scrum
11 4 (8.70%) Web Analytics
11 4 (8.70%) Web Development
11 4 (8.70%) Wireframes
Programming Languages
1 6 (13.04%) JavaScript
2 1 (2.17%) C++
2 1 (2.17%) Java
2 1 (2.17%) PHP
2 1 (2.17%) Python
2 1 (2.17%) SQL
Qualifications
1 1 (2.17%) Degree
1 1 (2.17%) PMP
System Software
1 1 (2.17%) Active Directory
Vendors
1 46 (100.00%) Google
2 9 (19.57%) ATG
3 8 (17.39%) DoubleClick
4 4 (8.70%) Adobe
5 2 (4.35%) Microsoft
6 1 (2.17%) Coremetrics
6 1 (2.17%) IBM
6 1 (2.17%) Omniture
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