Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the South West with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > South West
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 308 286 327
Rank change year-on-year -22 +41 -45
Permanent jobs citing Google Analytics 20 53 26
As % of all permanent IT jobs advertised in the South West 0.19% 0.48% 0.22%
As % of the Cloud Services category 1.06% 4.15% 3.01%
Number of salaries quoted 14 31 22
South West median annual salary £33,750 £27,500 £35,000
Median salary % change year-on-year +22.73% -21.43% +16.67%
10th Percentile £23,275 £26,250 £21,250
90th Percentile £95,000 £46,250 £45,000
England median annual salary £40,000 £37,500 £37,500
% change year-on-year +6.67% - +5.63%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for cloud computing skills.

All Cloud Skills
South West
Permanent vacancies with a requirement for cloud computing skills 1878 1277 863
As % of all permanent IT jobs advertised in the South West 18.24% 11.69% 7.35%
Number of salaries quoted 1572 1086 728
South West median annual salary £45,000 £40,000 £43,000
Median salary % change year-on-year +12.50% -6.98% +14.67%
10th Percentile £24,500 £26,250 £25,250
90th Percentile £66,250 £71,250 £72,500
England median annual salary £52,500 £51,820 £50,000
% change year-on-year +1.31% +3.64% +5.26%

Google Analytics
Job Vacancy Trend in the South West

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Google Analytics in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the South West.

Salary trend for Google Analytics in the South West

Google Analytics
Salary Histogram in the South West

The salary distribution of IT jobs citing Google Analytics in the South West over the 6 months to 22 November 2017.

Salary histogram for Google Analytics in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South West region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -12 11 £85,000 +112.50%
Dorset -3 3 £33,750 -20.59%
Wiltshire -16 2 £27,000 -5.26% 4
Somerset - 2 £27,500 -
Google Analytics
England

For the 6 months to 22 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for Google Analytics.

1 20 (100.00%) Google
1 20 (100.00%) Analytics
2 13 (65.00%) Marketing
3 9 (45.00%) Digital Marketing
4 6 (30.00%) SEO
4 6 (30.00%) Analytical Skills
5 5 (25.00%) Finance
5 5 (25.00%) Agile Software Development
6 4 (20.00%) Statistics
6 4 (20.00%) Web Development
6 4 (20.00%) Legal
6 4 (20.00%) Business Intelligence
6 4 (20.00%) Mentoring
6 4 (20.00%) SDLC
6 4 (20.00%) Product Management
6 4 (20.00%) Online Marketing
6 4 (20.00%) Social Media
6 4 (20.00%) Customer-Centricity
7 3 (15.00%) Continuous Integration
7 3 (15.00%) SAP
7 3 (15.00%) HTML
7 3 (15.00%) Manufacturing
7 3 (15.00%) Electronics
7 3 (15.00%) Telecoms
7 3 (15.00%) CRM
7 3 (15.00%) Programme Management
8 2 (10.00%) CMS
8 2 (10.00%) Web Analytics
8 2 (10.00%) Microsoft PowerPoint
8 2 (10.00%) Pair Programming

Google Analytics
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (10.00%) Apache
1 2 (10.00%) Apache Solr
1 2 (10.00%) CMS
1 2 (10.00%) Elasticsearch
1 2 (10.00%) nginx
Applications
1 2 (10.00%) Microsoft Excel
1 2 (10.00%) Microsoft PowerPoint
2 1 (5.00%) Adobe Illustrator
2 1 (5.00%) Photoshop
Cloud Services
1 2 (10.00%) GitHub
1 2 (10.00%) Slack
1 2 (10.00%) Yarn
2 1 (5.00%) Amazon AWS
2 1 (5.00%) Microsoft Azure
Database & Business Intelligence
1 2 (10.00%) MySQL
1 2 (10.00%) Redis
2 1 (5.00%) Big Data
Development Applications
1 2 (10.00%) gulp
1 2 (10.00%) Vagrant
1 2 (10.00%) webpack
General
1 13 (65.00%) Marketing
2 5 (25.00%) Finance
3 4 (20.00%) Legal
4 3 (15.00%) Electronics
4 3 (15.00%) Manufacturing
4 3 (15.00%) Telecoms
5 2 (10.00%) Advertising
6 1 (5.00%) Publishing
Job Titles
1 5 (25.00%) Analyst
2 4 (20.00%) Head of Digital
2 4 (20.00%) Junior
2 4 (20.00%) Junior Analyst
2 4 (20.00%) Junior Web Analyst
2 4 (20.00%) Web Analyst
3 3 (15.00%) Digital Executive
3 3 (15.00%) Digital Marketing Executive
3 3 (15.00%) Marketing Executive
4 2 (10.00%) Developer
4 2 (10.00%) Front End Developer (Client-Side Developer)
4 2 (10.00%) Front End Web Developer (Client-Side Developer)
4 2 (10.00%) JavaScript Developer
4 2 (10.00%) Senior Developer
4 2 (10.00%) Senior Front-End Developer
4 2 (10.00%) Senior JavaScript Developer
4 2 (10.00%) SEO Consultant
4 2 (10.00%) SEO Executive
4 2 (10.00%) SEO Manager
4 2 (10.00%) SEO Specialist
Libraries, Frameworks & Software Standards
1 3 (15.00%) HTML
2 2 (10.00%) CSS
2 2 (10.00%) Laravel
2 2 (10.00%) OAuth
2 2 (10.00%) RabbitMQ
2 2 (10.00%) RESTful
2 2 (10.00%) Sass
2 2 (10.00%) Vue (Vue.js)
3 1 (5.00%) .NET
Miscellaneous
1 6 (30.00%) Analytical Skills
2 4 (20.00%) Social Media
3 2 (10.00%) User Experience
4 1 (5.00%) Blog
4 1 (5.00%) Graphic Design
Processes & Methodologies
1 20 (100.00%) Analytics
2 9 (45.00%) Digital Marketing
3 6 (30.00%) SEO
4 5 (25.00%) Agile Software Development
5 4 (20.00%) Business Intelligence
5 4 (20.00%) Customer-Centricity
5 4 (20.00%) Mentoring
5 4 (20.00%) Online Marketing
5 4 (20.00%) Product Management
5 4 (20.00%) SDLC
5 4 (20.00%) Statistics
5 4 (20.00%) Web Development
6 3 (15.00%) Continuous Integration
6 3 (15.00%) CRM
6 3 (15.00%) Programme Management
7 2 (10.00%) Business Development
7 2 (10.00%) Copywriting
7 2 (10.00%) Email Marketing
7 2 (10.00%) Link Building
7 2 (10.00%) Responsive Web Design
Programming Languages
1 2 (10.00%) ECMAScript
1 2 (10.00%) ES6
1 2 (10.00%) JavaScript
1 2 (10.00%) PHP
1 2 (10.00%) PHP 5
1 2 (10.00%) PHP 7
2 1 (5.00%) Java
2 1 (5.00%) Scala
2 1 (5.00%) SQL
Systems Management
1 2 (10.00%) Hadoop YARN
Vendors
1 20 (100.00%) Google
2 3 (15.00%) SAP
3 2 (10.00%) HubSpot
3 2 (10.00%) Microsoft