Period
to 20 May 2018

The following table provides summary statistics for permanent job vacancies advertised in the South West with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 20 May 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > South West
6 months to
20 May 2018
Same period 2017 Same period 2016
Rank 309 279 313
Rank change year-on-year -30 +34 -13
Permanent jobs citing Google Analytics 32 55 36
As % of all permanent IT jobs advertised in the South West 0.30% 0.54% 0.32%
As % of the Cloud Services category 1.53% 3.73% 3.80%
Number of salaries quoted 28 37 28
South West median annual salary £35,000 £36,000 £34,500
Median salary % change year-on-year -2.78% +4.35% +13.11%
10th Percentile £19,750 £26,250 £21,250
90th Percentile £38,750 £53,000 £46,250
England median annual salary £39,047 £38,000 £37,500
% change year-on-year +2.76% +1.33% +7.14%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for cloud computing skills.

All Cloud Skills
South West
Permanent vacancies with a requirement for cloud computing skills 2,098 1,476 947
As % of all permanent IT jobs advertised in the South West 19.76% 14.45% 8.49%
Number of salaries quoted 1,819 1,238 852
South West median annual salary £42,500 £42,500 £41,500
Median salary % change year-on-year - +2.41% +3.75%
10th Percentile £25,750 £26,250 £22,750
90th Percentile £66,250 £72,500 £67,500
England median annual salary £54,000 £50,000 £50,000
% change year-on-year +8.00% - -

Google Analytics
Job Vacancy Trend in the South West

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Google Analytics in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the South West.

Salary trend for Google Analytics in the South West

Google Analytics
Salary Histogram in the South West

The salary distribution of IT jobs citing Google Analytics in the South West over the 6 months to 20 May 2018.

Salary histogram for Google Analytics in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South West region over the 6 months to 20 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Dorset - 19 £35,000 - 1
Somerset -4 6 £35,000 -30.00% 3
Bristol -16 4 £20,500 -34.92% 1
Wiltshire -18 2 £26,500 -26.39% 2
Cornwall -15 1 - - 1
Google Analytics
England

For the 6 months to 20 May 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South West region with a requirement for Google Analytics.

1 32 (100.00%) Google
1 32 (100.00%) Analytics
2 18 (56.25%) Marketing
3 16 (50.00%) Digital Marketing
3 16 (50.00%) SEO
4 15 (46.88%) Analytical Skills
5 14 (43.75%) Pay per click
5 14 (43.75%) Social Media
6 13 (40.63%) DoubleClick
6 13 (40.63%) Advertising
6 13 (40.63%) Google Tag Manager
6 13 (40.63%) Self-Motivation
7 12 (37.50%) AdWords
7 12 (37.50%) Twitter
8 11 (34.38%) Campaign Management
8 11 (34.38%) Facebook
8 11 (34.38%) Kenshoo
8 11 (34.38%) Marin
9 10 (31.25%) Agile Software Development
10 9 (28.13%) CMS
11 8 (25.00%) Finance
11 8 (25.00%) Sitecore CMS
11 8 (25.00%) Sitecore
11 8 (25.00%) JIRA
11 8 (25.00%) Problem-Solving
11 8 (25.00%) Innovative Thinking
12 4 (12.50%) JavaScript
13 3 (9.38%) HTML
13 3 (9.38%) CSS
13 3 (9.38%) Microsoft Excel

Google Analytics
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (28.13%) CMS
2 8 (25.00%) Sitecore CMS
Applications
1 3 (9.38%) Microsoft Excel
2 2 (6.25%) Microsoft Office
2 2 (6.25%) Microsoft PowerPoint
2 2 (6.25%) Photoshop
Business Applications
1 1 (3.13%) Magento
Cloud Services
1 13 (40.63%) Google Tag Manager
2 12 (37.50%) AdWords
3 1 (3.13%) Adobe Analytics
3 1 (3.13%) MailChimp
Communications & Networking
1 3 (9.38%) Internet
Database & Business Intelligence
1 1 (3.13%) Mixpanel
1 1 (3.13%) Power BI
1 1 (3.13%) QlikView
Development Applications
1 8 (25.00%) JIRA
2 1 (3.13%) Git (software)
2 1 (3.13%) Grunt
2 1 (3.13%) WiX
General
1 18 (56.25%) Marketing
2 13 (40.63%) Advertising
3 8 (25.00%) Finance
4 2 (6.25%) Brand Awareness
4 2 (6.25%) Retail
5 1 (3.13%) Law
Job Titles
1 12 (37.50%) Marketing Manager
2 11 (34.38%) Digital Marketing Manager
2 11 (34.38%) PPC Manager
3 8 (25.00%) Digital Product Owner
3 8 (25.00%) Product Owner
3 8 (25.00%) Service Owner
4 3 (9.38%) Analytics Manager
4 3 (9.38%) Developer
5 2 (6.25%) Analyst
5 2 (6.25%) Front End Developer (Client-Side Developer)
5 2 (6.25%) Web Analytics Manager
5 2 (6.25%) Web Manager
6 1 (3.13%) Data Analyst
6 1 (3.13%) Junior
6 1 (3.13%) Junior Developer
6 1 (3.13%) Junior Front End Developer (Client-Side Developer)
6 1 (3.13%) Marketing Analyst
6 1 (3.13%) SEO Analyst
6 1 (3.13%) Systems Developer
6 1 (3.13%) Web Analyst
Libraries, Frameworks & Software Standards
1 3 (9.38%) CSS
1 3 (9.38%) HTML
1 3 (9.38%) jQuery
2 2 (6.25%) HTML5
3 1 (3.13%) AngularJS
3 1 (3.13%) CSS3
3 1 (3.13%) React
3 1 (3.13%) REST
3 1 (3.13%) Sass
Miscellaneous
1 15 (46.88%) Analytical Skills
2 14 (43.75%) Social Media
3 13 (40.63%) Self-Motivation
4 3 (9.38%) Blog
5 2 (6.25%) Photography
5 2 (6.25%) User Experience
Processes & Methodologies
1 32 (100.00%) Analytics
2 16 (50.00%) Digital Marketing
2 16 (50.00%) SEO
3 14 (43.75%) Pay per click
4 11 (34.38%) Campaign Management
5 10 (31.25%) Agile Software Development
6 8 (25.00%) Innovative Thinking
6 8 (25.00%) Problem-Solving
7 2 (6.25%) Digital Analytics
7 2 (6.25%) Front End Development
7 2 (6.25%) Performance Metrics
7 2 (6.25%) Robotic Process Automation
7 2 (6.25%) Web Analytics
7 2 (6.25%) Wireframes
8 1 (3.13%) Business Intelligence
8 1 (3.13%) Data Analysis
8 1 (3.13%) E-Commerce
8 1 (3.13%) Project Management
8 1 (3.13%) Stakeholder Management
8 1 (3.13%) Statistics
Programming Languages
1 4 (12.50%) JavaScript
2 2 (6.25%) SQL
3 1 (3.13%) Java
3 1 (3.13%) MATLAB
3 1 (3.13%) Python
Qualifications
1 1 (3.13%) Analytics IQ
1 1 (3.13%) Degree
Vendors
1 32 (100.00%) Google
2 13 (40.63%) DoubleClick
3 12 (37.50%) Twitter
4 11 (34.38%) Facebook
4 11 (34.38%) Kenshoo
4 11 (34.38%) Marin
5 8 (25.00%) Sitecore
6 2 (6.25%) Microsoft
7 1 (3.13%) Adobe
7 1 (3.13%) Hootsuite
7 1 (3.13%) IBM
7 1 (3.13%) Tableau