The following table provides summary statistics for permanent job vacancies advertised in the South West with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 30 March 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England / South West
3 months to
30 Mar 2017
Same period 2016 Same period 2015
Rank 185 240 218
Rank change year-on-year +55 -22  
Permanent jobs citing Google Analytics 40 18 29
As % of all permanent IT jobs advertised in the South West 0.79% 0.31% 0.48%
As % of the Cloud Services category 5.57% 3.73% 8.55%
Number of salaries quoted 16 17 28
Median salary £32,500 £35,000 £30,000
Median salary % change year-on-year -7.14% +16.66%  
90% offered a salary of more than £25,500 £25,500 £24,000
10% offered a salary of more than £50,500 £42,500 £33,500
UK excluding London median salary £35,000 £32,500 £29,575
% change year-on-year +7.69% +9.89%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for cloud computing skills.

Cloud Computing Skills
South West
Permanent job vacancies with a requirement for cloud computing skills 718 483 339
As % of all permanent IT job vacancies advertised in the South West 14.12% 8.21% 5.66%
Number of salaries quoted 602 434 266
Median salary £42,500 £45,000 £41,000
Median salary % change year-on-year -5.55% +9.75%  
90% offered a salary of more than £27,500 £24,000 £26,000
10% offered a salary of more than £65,000 £62,500 £70,000
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Job Vacancy Trend in the South West

The job posting trend of jobs advertised in the South West citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the South West.

Salary trend for Google Analytics in the South West

Google Analytics
Salary Histogram in the South West

The salary distribution of IT jobs citing Google Analytics in the South West over the 3 months to 30 March 2017.

Salary histogram for Google Analytics in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 30 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Somerset +21 25 £56,000 -
Bristol +7 8 £32,000 +11.30% 2
Wiltshire - 5 £36,000 -
Gloucestershire -2 1 £23,500 -32.85%
Cornwall - 1 £22,500 -
Google Analytics
England

For the 6 months to 30 March 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for Google Analytics.

1 50 (100.00%) Google
1 50 (100.00%) Analytics
2 25 (50.00%) E-Commerce
2 25 (50.00%) Retail
3 24 (48.00%) Internet
3 24 (48.00%) Marketing
3 24 (48.00%) Digital Marketing
4 22 (44.00%) Analytical Skills
5 21 (42.00%) SEO
6 16 (32.00%) Performance Metrics
7 15 (30.00%) Digital Analytics
8 14 (28.00%) User Experience
9 12 (24.00%) Advertising
10 11 (22.00%) HTML
10 11 (22.00%) AdWords
11 10 (20.00%) Blog
12 8 (16.00%) Statistics
12 8 (16.00%) Web Analytics
12 8 (16.00%) DoubleClick
12 8 (16.00%) CSS
12 8 (16.00%) ATG
12 8 (16.00%) Fredhopper
12 8 (16.00%) Actionable Insight
13 7 (14.00%) Content Marketing
13 7 (14.00%) Adobe
13 7 (14.00%) Pay per click
13 7 (14.00%) Social Media
14 5 (10.00%) Agile Software Development
14 5 (10.00%) JavaScript
14 5 (10.00%) WebTrends

Google Analytics
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.00%) Adobe Experience Manager
1 1 (2.00%) CMS
1 1 (2.00%) Umbraco
Applications
1 4 (8.00%) Adobe Creative Suite
2 3 (6.00%) InVision
3 2 (4.00%) MS Excel
Business Applications
1 8 (16.00%) Fredhopper
2 5 (10.00%) WebTrends
Cloud Services
1 11 (22.00%) AdWords
2 2 (4.00%) Adobe Analytics
Communications & Networking
1 24 (48.00%) Internet
Development Applications
1 3 (6.00%) Grunt
1 3 (6.00%) gulp
General
1 25 (50.00%) Retail
2 24 (48.00%) Marketing
3 12 (24.00%) Advertising
4 4 (8.00%) Finance
5 3 (6.00%) Brand Awareness
6 1 (2.00%) Publishing
Job Titles
1 13 (26.00%) Analytics Manager
1 13 (26.00%) Web Manager
2 8 (16.00%) Digital Analytics Manager
3 7 (14.00%) Digital Marketing Manager
3 7 (14.00%) Marketing Manager
4 5 (10.00%) Web Analytics Manager
5 4 (8.00%) Digital Executive
6 3 (6.00%) Developer
6 3 (6.00%) Digital Marketing Executive
6 3 (6.00%) Marketing Executive
6 3 (6.00%) UI Developer
6 3 (6.00%) Web Developer
6 3 (6.00%) Web UI Developer
7 2 (4.00%) Designer
7 2 (4.00%) UX Designer
8 1 (2.00%) Analyst
8 1 (2.00%) Architect
8 1 (2.00%) Bid Manager
8 1 (2.00%) Digital Analyst
8 1 (2.00%) User Experience Architect
Libraries, Frameworks & Software Standards
1 11 (22.00%) HTML
2 8 (16.00%) CSS
3 5 (10.00%) Sass
4 3 (6.00%) Ajax
4 3 (6.00%) Flash
4 3 (6.00%) JSON
4 3 (6.00%) LESS
4 3 (6.00%) Node.js
4 3 (6.00%) Razor View Engine
4 3 (6.00%) Twig
Miscellaneous
1 22 (44.00%) Analytical Skills
2 14 (28.00%) User Experience
3 10 (20.00%) Blog
4 7 (14.00%) Social Media
Processes & Methodologies
1 50 (100.00%) Analytics
2 25 (50.00%) E-Commerce
3 24 (48.00%) Digital Marketing
4 21 (42.00%) SEO
5 16 (32.00%) Performance Metrics
6 15 (30.00%) Digital Analytics
7 8 (16.00%) Actionable Insight
7 8 (16.00%) Statistics
7 8 (16.00%) Web Analytics
8 7 (14.00%) Content Marketing
8 7 (14.00%) Pay per click
9 5 (10.00%) Agile Software Development
9 5 (10.00%) Customer Insight
10 4 (8.00%) Marketing Analytics
10 4 (8.00%) Marketing Strategy
10 4 (8.00%) Web Design
10 4 (8.00%) Wireframes
11 3 (6.00%) Mentoring
11 3 (6.00%) Responsive Web Design
11 3 (6.00%) Tag Management
Programming Languages
1 5 (10.00%) JavaScript
2 1 (2.00%) C++
2 1 (2.00%) Java
2 1 (2.00%) PHP
2 1 (2.00%) Python
2 1 (2.00%) SQL
Qualifications
1 4 (8.00%) Degree
2 1 (2.00%) PMP
System Software
1 1 (2.00%) Active Directory
Vendors
1 50 (100.00%) Google
2 8 (16.00%) ATG
2 8 (16.00%) DoubleClick
3 7 (14.00%) Adobe
4 2 (4.00%) Microsoft
5 1 (2.00%) Coremetrics
5 1 (2.00%) IBM
5 1 (2.00%) Omniture
5 1 (2.00%) Tealium
Bristol, Avon
Sanderson
Salary: £22000 - £26000 per annum + Additional Benefits
Posted: 5 days ago
Bristol, Avon
Bristol DT
Salary: £30000 - £35000 per annum + benefits
Posted: 21 days ago