The following table provides summary statistics for contract job vacancies advertised in the South West with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 3 months to 24 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
England / South West
3 months to
24 Jun 2017
Same period 2016 Same period 2015
Rank 131 133 143
Rank change year-on-year +2 +10  
Contract jobs citing SEO 5 8 1
As % of all contract IT jobs advertised in the South West 0.19% 0.27% 0.032%
As % of the Processes & Methodologies category 0.23% 0.34% 0.041%
Number of daily rates quoted 2 6 1
Median daily rate £225 £300 £200
Median daily rate % change year-on-year -25.00% +50.00%  
UK excluding London median daily rate £325 £350 £275
% change year-on-year -7.14% +27.27%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £29.00 £19.61 £12.50
% change year-on-year +47.88% +56.88%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South West with a requirement for process and methodology skills.

Contract Process & Methodology Skills
South West
Contract job vacancies with a requirement for process and methodology skills 2197 2349 2436
As % of all contract IT job vacancies advertised in the South West 82.07% 78.83% 78.50%
Number of daily rates quoted 1401 1550 1640
Median daily rate £400 £388 £388
Median daily rate % change year-on-year +3.22% -  
90% offered a daily rate of more than £283 £285 £290
10% offered a daily rate of more than £550 £585 £525
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 92 109 111
Median hourly rate £43.50 £35.00 £35.50
Median hourly rate % change year-on-year +24.28% -1.40%  
90% offered a hourly rate of more than £17.00 £21.00 £16.00
10% offered a hourly rate of more than £52.50 £47.50 £55.00
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

SEO
Job Vacancy Trend in the South West

The job posting trend of jobs advertised in the South West citing SEO as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in the South West

SEO
Contractor Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in the South West.

Contractor daily rate trend for SEO in the South West

SEO
Contractor Hourly Rate Trend in the South West

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in the South West.

Contractor hourly rate trend for SEO in the South West

SEO
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the South West region over the 3 months to 24 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Gloucestershire +10 3 £225 +28.57%
Bristol -2 2 - -
SEO
England

For the 6 months to 24 June 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for SEO.

1 4 (50.00%) HTML
1 4 (50.00%) Marketing
1 4 (50.00%) Analytics
2 3 (37.50%) Copywriting
2 3 (37.50%) Web Development
2 3 (37.50%) Degree
2 3 (37.50%) Content Management
2 3 (37.50%) CMS
3 2 (25.00%) Adobe Illustrator
3 2 (25.00%) Project Management
3 2 (25.00%) Agile Software Development
3 2 (25.00%) JavaScript
3 2 (25.00%) PHP
3 2 (25.00%) Photoshop
3 2 (25.00%) CSS
3 2 (25.00%) Google
3 2 (25.00%) Google Analytics
3 2 (25.00%) Digital Marketing
3 2 (25.00%) WordPress
3 2 (25.00%) User Experience
4 1 (12.50%) AdWords
4 1 (12.50%) Feasibility Study
4 1 (12.50%) Customer Requirements
4 1 (12.50%) Content Marketing
4 1 (12.50%) Salesforce Marketing Cloud
4 1 (12.50%) Analytical Skills
4 1 (12.50%) Critical Success Factor
4 1 (12.50%) Information Architecture
4 1 (12.50%) HTML5
4 1 (12.50%) Social Media

SEO
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (37.50%) CMS
2 2 (25.00%) WordPress
Applications
1 2 (25.00%) Adobe Illustrator
1 2 (25.00%) Photoshop
Cloud Services
1 2 (25.00%) Google Analytics
2 1 (12.50%) AdWords
General
1 4 (50.00%) Marketing
2 1 (12.50%) Advertising
2 1 (12.50%) Finance
2 1 (12.50%) Multimedia
Job Titles
1 2 (25.00%) Copywriter
1 2 (25.00%) Developer
1 2 (25.00%) Digital Copywriter
1 2 (25.00%) Senior Developer
1 2 (25.00%) Senior Web Developer
1 2 (25.00%) SEO Copywriter
1 2 (25.00%) Web Developer
2 1 (12.50%) Content Strategist
2 1 (12.50%) Digital Marketing Manager
2 1 (12.50%) JavaScript Developer
2 1 (12.50%) Marketing Manager
2 1 (12.50%) PHP Developer
2 1 (12.50%) PHP Web Developer
2 1 (12.50%) Search Manager
2 1 (12.50%) Senior JavaScript Developer
2 1 (12.50%) Senior PHP Developer
2 1 (12.50%) Senior PHP Web Developer
2 1 (12.50%) Senior WordPress Developer
2 1 (12.50%) SEO Manager
2 1 (12.50%) WordPress Developer
Libraries, Frameworks & Software Standards
1 4 (50.00%) HTML
2 2 (25.00%) CSS
3 1 (12.50%) HTML5
Miscellaneous
1 2 (25.00%) User Experience
2 1 (12.50%) Analytical Skills
2 1 (12.50%) Blog
2 1 (12.50%) Social Media
2 1 (12.50%) W3C
Processes & Methodologies
1 4 (50.00%) Analytics
2 3 (37.50%) Content Management
2 3 (37.50%) Copywriting
2 3 (37.50%) Web Development
3 2 (25.00%) Agile Software Development
3 2 (25.00%) Digital Marketing
3 2 (25.00%) Project Management
4 1 (12.50%) Competitor Analysis
4 1 (12.50%) Content Marketing
4 1 (12.50%) Critical Success Factor
4 1 (12.50%) Customer Requirements
4 1 (12.50%) E-Commerce
4 1 (12.50%) Email Marketing
4 1 (12.50%) Facilities Management
4 1 (12.50%) Feasibility Study
4 1 (12.50%) GAP Analysis
4 1 (12.50%) Information Architecture
4 1 (12.50%) Migration
4 1 (12.50%) Web Design
4 1 (12.50%) Workflow
Programming Languages
1 2 (25.00%) JavaScript
1 2 (25.00%) PHP
Qualifications
1 3 (37.50%) Degree
Vendors
1 2 (25.00%) Google
2 1 (12.50%) Salesforce Marketing Cloud
2 1 (12.50%) Salesforce.com