Period
to 20 November 2017

The following table provides summary statistics for contract job vacancies advertised in the South West with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
England > South West
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 185 198 215
Rank change year-on-year +13 +17 -11
Contract jobs citing SEO 11 9 8
As % of all contract IT jobs advertised in the South West 0.20% 0.16% 0.12%
As % of the Processes & Methodologies category 0.24% 0.20% 0.15%
Number of daily rates quoted 4 8 3
South West median daily rate £263 £300 £385
Median daily rate % change year-on-year -12.50% -22.08% +28.33%
10th Percentile £200 £205 £322
90th Percentile £434 £479 £511
England median daily rate £375 £325 £350
% change year-on-year +15.38% -7.14% +7.69%
Number of hourly rates quoted 0 0 0
South West median hourly rate - - -
England median hourly rate £29.00 £21.50 £36.67
% change year-on-year +34.88% -41.37% +16.41%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South West with a requirement for process or methodology skills.

All Process and Methodology Skills
South West
Contract vacancies with a requirement for process or methodology skills 4561 4534 5245
As % of all contract IT jobs advertised in the South West 81.33% 79.92% 79.60%
Number of daily rates quoted 2876 3058 3555
South West median daily rate £400 £375 £375
Median daily rate % change year-on-year +6.67% - -
10th Percentile £259 £238 £255
90th Percentile £559 £550 £525
England median daily rate £450 £425 £423
% change year-on-year +5.88% +0.59% +5.63%
Number of hourly rates quoted 186 267 258
South West median hourly rate £35.00 £31.50 £38.89
Median hourly rate % change year-on-year +11.11% -18.99% +49.56%
10th Percentile £12.19 £12.00 £14.01
90th Percentile £50.00 £47.50 £49.43
England median hourly rate £24.00 £24.42 £22.50
% change year-on-year -1.72% +8.53% +18.42%

SEO
Job Vacancy Trend in the South West

Job postings citing SEO as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for SEO in the South West

SEO
Contractor Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in the South West.

Contractor daily rate trend for SEO in the South West

SEO
Contractor Daily Rate Histogram in the South West

The daily rate distribution of IT jobs citing SEO in the South West over the 6 months to 20 November 2017.

Contractor daily rate histogram for SEO in the South West

SEO
Contractor Hourly Rate Trend in the South West

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in the South West.

Contractor hourly rate trend for SEO in the South West

SEO
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the South West region over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cornwall - 3 - -
Gloucestershire - 3 £200 - 3
Bristol -11 2 £325 -18.75%
Somerset - 2 £450 -
Devon -3 1 - - 2
SEO
England

For the 6 months to 20 November 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for SEO.

1 10 (90.91%) HTML
2 9 (81.82%) CSS
3 6 (54.55%) JavaScript
4 5 (45.45%) PHP
4 5 (45.45%) MySQL
4 5 (45.45%) Photoshop
4 5 (45.45%) Web Development
4 5 (45.45%) Analytics
5 4 (36.36%) Marketing
5 4 (36.36%) Google Analytics
5 4 (36.36%) jQuery
5 4 (36.36%) WordPress
5 4 (36.36%) Google
5 4 (36.36%) OOP
5 4 (36.36%) MVC
5 4 (36.36%) CMS
5 4 (36.36%) Web Design
5 4 (36.36%) User Experience
6 3 (27.27%) XHTML
6 3 (27.27%) Digital Marketing
6 3 (27.27%) CSS3
6 3 (27.27%) HTML5
7 2 (18.18%) Social Media
7 2 (18.18%) Git (software)
7 2 (18.18%) Responsive Web Design
7 2 (18.18%) Sass
7 2 (18.18%) Pay per click
7 2 (18.18%) Degree
7 2 (18.18%) CRM
7 2 (18.18%) Microsoft

SEO
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (36.36%) CMS
1 4 (36.36%) WordPress
2 2 (18.18%) Apache
3 1 (9.09%) Drupal
3 1 (9.09%) EPiServer
Applications
1 5 (45.45%) Photoshop
2 1 (9.09%) Adobe Illustrator
2 1 (9.09%) GIMP
Cloud Services
1 4 (36.36%) Google Analytics
Database & Business Intelligence
1 5 (45.45%) MySQL
Development Applications
1 2 (18.18%) Git (software)
2 1 (9.09%) gulp
2 1 (9.09%) Team Foundation Server
General
1 4 (36.36%) Marketing
2 2 (18.18%) Publishing
3 1 (9.09%) Finance
Job Titles
1 7 (63.64%) Developer
2 5 (45.45%) PHP Developer
3 3 (27.27%) Web Developer
4 2 (18.18%) Copywriter
4 2 (18.18%) PHP Web Developer
4 2 (18.18%) WordPress Developer
5 1 (9.09%) Digital Development Manager
5 1 (9.09%) Digital Marketing Manager
5 1 (9.09%) Full Stack Developer
5 1 (9.09%) Mobile Applications Developer
5 1 (9.09%) Mobile UI Developer
5 1 (9.09%) Mobile UI/UX Developer
5 1 (9.09%) Mobile UX Developer
5 1 (9.09%) Mobile Web Applications Developer
5 1 (9.09%) PHP WordPress Developer
5 1 (9.09%) UI Developer
5 1 (9.09%) UI/UX Developer
5 1 (9.09%) User Experience Manager
5 1 (9.09%) Web UI Developer
5 1 (9.09%) Web UI/UX Developer
Libraries, Frameworks & Software Standards
1 10 (90.91%) HTML
2 9 (81.82%) CSS
3 4 (36.36%) jQuery
4 3 (27.27%) CSS3
4 3 (27.27%) HTML5
4 3 (27.27%) XHTML
5 2 (18.18%) LAMP
5 2 (18.18%) Sass
5 2 (18.18%) XML
6 1 (9.09%) Ajax
6 1 (9.09%) AngularJS
6 1 (9.09%) LESS
6 1 (9.09%) Node.js
6 1 (9.09%) React
6 1 (9.09%) Twitter Bootstrap
Miscellaneous
1 4 (36.36%) User Experience
2 2 (18.18%) Analytical Skills
2 2 (18.18%) Social Media
3 1 (9.09%) Mobile App
Processes & Methodologies
1 5 (45.45%) Analytics
1 5 (45.45%) Web Development
2 4 (36.36%) MVC
2 4 (36.36%) OOP
2 4 (36.36%) Web Design
3 3 (27.27%) Digital Marketing
4 2 (18.18%) API Integration
4 2 (18.18%) CRM
4 2 (18.18%) Pay per click
4 2 (18.18%) Responsive Web Design
5 1 (9.09%) Agile Software Development
5 1 (9.09%) Content Management
5 1 (9.09%) Content Marketing
5 1 (9.09%) Copywriting
5 1 (9.09%) Cross-Browser Compatibility
5 1 (9.09%) Direct Marketing
5 1 (9.09%) Email Marketing
5 1 (9.09%) Waterfall
5 1 (9.09%) Wireframes
Programming Languages
1 6 (54.55%) JavaScript
2 5 (45.45%) PHP
3 2 (18.18%) SQL
Qualifications
1 2 (18.18%) Degree
Systems Management
1 2 (18.18%) Plesk
Vendors
1 4 (36.36%) Google
2 2 (18.18%) Adobe
2 2 (18.18%) Microsoft
3 1 (9.09%) Salesforce Marketing Cloud
3 1 (9.09%) Salesforce.com