Period
to 24 November 2017

The following table provides summary statistics for contract job vacancies advertised in the South West with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 6 months to 24 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
England > South West
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 204 197 209
Rank change year-on-year -7 +12 +4
Contract jobs citing Web Analytics 2 7 10
As % of all contract IT jobs advertised in the South West 0.035% 0.12% 0.15%
As % of the Processes & Methodologies category 0.043% 0.15% 0.19%
Number of daily rates quoted 1 1 5
South West median daily rate £163 £325 £453
Median daily rate % change year-on-year -50.00% -28.26% +20.80%
10th Percentile £156 £288 £243
90th Percentile £169 £363 £523
England median daily rate £425 £425 £388
% change year-on-year - +9.68% +3.33%
Number of hourly rates quoted 0 0 0
South West median hourly rate - - -
England median hourly rate £35.50 £35.50 £33.64
% change year-on-year - +5.53% +77.05%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South West with a requirement for process or methodology skills.

All Process and Methodology Skills
South West
Contract vacancies with a requirement for process or methodology skills 4600 4555 5222
As % of all contract IT jobs advertised in the South West 81.17% 80.08% 79.75%
Number of daily rates quoted 2904 3079 3534
South West median daily rate £400 £375 £375
Median daily rate % change year-on-year +6.67% - -
10th Percentile £256 £238 £255
90th Percentile £559 £550 £525
England median daily rate £450 £425 £425
% change year-on-year +5.88% - +6.25%
Number of hourly rates quoted 190 267 261
South West median hourly rate £35.00 £31.50 £39.00
Median hourly rate % change year-on-year +11.11% -19.23% +41.82%
10th Percentile £12.34 £12.00 £14.13
90th Percentile £50.00 £47.50 £49.19
England median hourly rate £24.00 £24.00 £22.50
% change year-on-year - +6.67% +18.42%

Web Analytics
Job Vacancy Trend in the South West

Job postings citing Web Analytics as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Web Analytics in the South West

Web Analytics
Contractor Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in the South West.

Contractor daily rate trend for Web Analytics in the South West

Web Analytics
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the South West region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -11 1 - - 1
Wiltshire - 1 £163 -
Web Analytics
England

For the 6 months to 24 November 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Web Analytics.

1 2 (100.00%) User Experience
1 2 (100.00%) Analytics
2 1 (50.00%) ASP.NET Web Forms
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Front End Development
2 1 (50.00%) Personalization
2 1 (50.00%) HTML
2 1 (50.00%) JavaScript
2 1 (50.00%) .NET
2 1 (50.00%) Classic ASP
2 1 (50.00%) CSS
2 1 (50.00%) XML
2 1 (50.00%) XSL
2 1 (50.00%) IBM
2 1 (50.00%) Adobe
2 1 (50.00%) WebTrends
2 1 (50.00%) MVC
2 1 (50.00%) Finance
2 1 (50.00%) Agile Software Development
2 1 (50.00%) Banking
2 1 (50.00%) Ajax
2 1 (50.00%) Google
2 1 (50.00%) Coremetrics
2 1 (50.00%) Marketing
2 1 (50.00%) Web Development
2 1 (50.00%) Google Analytics
2 1 (50.00%) Digital Marketing
2 1 (50.00%) jQuery
2 1 (50.00%) Sitecore
2 1 (50.00%) Adobe Analytics

Web Analytics
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (50.00%) WebTrends
Cloud Services
1 1 (50.00%) Adobe Analytics
1 1 (50.00%) Google Analytics
General
1 1 (50.00%) Banking
1 1 (50.00%) Finance
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Developer
1 1 (50.00%) Digital Analyst
1 1 (50.00%) Digital Executive
1 1 (50.00%) Digital Marketing Analyst
1 1 (50.00%) Digital Marketing Executive
1 1 (50.00%) Marketing Analyst
1 1 (50.00%) Marketing Executive
1 1 (50.00%) Sitecore Developer
Libraries, Frameworks & Software Standards
1 1 (50.00%) .NET
1 1 (50.00%) Ajax
1 1 (50.00%) ASP.NET Web Forms
1 1 (50.00%) Classic ASP
1 1 (50.00%) CSS
1 1 (50.00%) HTML
1 1 (50.00%) jQuery
1 1 (50.00%) XML
1 1 (50.00%) XSL
Miscellaneous
1 2 (100.00%) User Experience
2 1 (50.00%) Analytical Skills
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) Agile Software Development
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Front End Development
2 1 (50.00%) MVC
2 1 (50.00%) Personalization
2 1 (50.00%) Web Development
Programming Languages
1 1 (50.00%) JavaScript
Vendors
1 1 (50.00%) Adobe
1 1 (50.00%) Coremetrics
1 1 (50.00%) Google
1 1 (50.00%) IBM
1 1 (50.00%) Sitecore