The following table provides summary statistics for contract job vacancies advertised in the South West with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 3 months to 25 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Web Analytics
England / South West
Rank 130 136 134
Rank change year-on-year +6 -2  
Contract jobs citing Web Analytics 6 3 10
As % of all contract IT jobs advertised in the South West 0.23% 0.10% 0.32%
As % of the Processes & Methodologies category 0.28% 0.13% 0.41%
Number of daily rates quoted 4 1 9
Median daily rate £338 £375 £350
Median daily rate % change year-on-year -10.00% +7.14%  
90% offered a daily rate of more than £311 £375 £200
10% offered a daily rate of more than £346 £375 £425
UK excluding London median daily rate £350 £400 £325
% change year-on-year -12.50% +23.07%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.50 - -

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South West with a requirement for process and methodology skills.

Contract Process & Methodology Skills
South West
Contract job vacancies with a requirement for process and methodology skills 2116 2318 2457
As % of all contract IT job vacancies advertised in the South West 81.48% 79.88% 78.72%
Number of daily rates quoted 1383 1528 1585
Median daily rate £400 £388 £400
Median daily rate % change year-on-year +3.22% -3.12%  
90% offered a daily rate of more than £265 £275 £288
10% offered a daily rate of more than £525 £525 £550
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% +0.06%  
Number of hourly rates quoted 108 137 84
Median hourly rate £39.00 £42.25 £35.00
Median hourly rate % change year-on-year -7.69% +20.71%  
90% offered a hourly rate of more than £14.50 £27.50 £13.00
10% offered a hourly rate of more than £47.50 £57.00 £46.50
UK excluding London median hourly rate £36.00 £38.75 £30.00
% change year-on-year -7.09% +29.16%  

Web Analytics
Job Vacancy Trend in the South West

The job posting trend of jobs advertised in the South West citing Web Analytics as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in the South West

Web Analytics
Contractor Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in the South West.

Contractor daily rate trend for Web Analytics in the South West

Web Analytics
Contractor Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics in the South West.

Contractor hourly rate trend for Web Analytics in the South West

Web Analytics
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the South West region over the 3 months to 25 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Devon - 2 - -
Wiltshire +1 1 £300 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 25 March 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Web Analytics.

1 9 (100.00%) Analytics
2 7 (77.78%) Marketing
3 5 (55.56%) Stakeholder Management
3 5 (55.56%) Business Intelligence
3 5 (55.56%) Credit Risk
3 5 (55.56%) Big Data
4 4 (44.44%) Finance
4 4 (44.44%) Agile Software Development
5 3 (33.33%) Project Management
5 3 (33.33%) PRINCE2
5 3 (33.33%) Data Warehouse
6 2 (22.22%) Data Modelling
6 2 (22.22%) ETL
6 2 (22.22%) PRINCE2 Certification
6 2 (22.22%) Degree
6 2 (22.22%) Content Management
6 2 (22.22%) Data Flow Diagram
6 2 (22.22%) Data Mapping
6 2 (22.22%) Telematics
6 2 (22.22%) Data Governance
6 2 (22.22%) Data Privacy
6 2 (22.22%) User Experience
6 2 (22.22%) Analytical Skills
7 1 (11.11%) Ethnography
7 1 (11.11%) Ethnographic Research
7 1 (11.11%) Remote Testing
7 1 (11.11%) Sitecore CMS
7 1 (11.11%) Sitecore
7 1 (11.11%) Usability Testing
7 1 (11.11%) SQL Server Analysis Services

Web Analytics
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (11.11%) CMS
1 1 (11.11%) Sitecore CMS
Applications
1 1 (11.11%) MS Office
Database & Business Intelligence
1 5 (55.56%) Big Data
2 3 (33.33%) Data Warehouse
3 1 (11.11%) MySQL
3 1 (11.11%) Oracle BI EE
3 1 (11.11%) SQL Server
3 1 (11.11%) SQL Server Analysis Services
3 1 (11.11%) SQL Server Reporting Services
General
1 7 (77.78%) Marketing
2 4 (44.44%) Finance
3 1 (11.11%) Banking
3 1 (11.11%) Legal
Job Titles
1 5 (55.56%) Analyst
2 3 (33.33%) Business Analyst
3 1 (11.11%) Business Intelligence Analyst
3 1 (11.11%) Content Editor
3 1 (11.11%) Data Analyst
3 1 (11.11%) Data Migration Specialist
3 1 (11.11%) Data Modeller
3 1 (11.11%) Digital Content Editor
3 1 (11.11%) Digital Editor
3 1 (11.11%) Finance Modeller
3 1 (11.11%) Financial Analyst
3 1 (11.11%) Migration Specialist
3 1 (11.11%) Technical Analyst
3 1 (11.11%) User Researcher
Libraries, Frameworks & Software Standards
1 1 (11.11%) MDX
Miscellaneous
1 5 (55.56%) Credit Risk
2 2 (22.22%) Analytical Skills
2 2 (22.22%) User Experience
3 1 (11.11%) Computer Science
Processes & Methodologies
1 9 (100.00%) Analytics
2 5 (55.56%) Business Intelligence
2 5 (55.56%) Stakeholder Management
3 4 (44.44%) Agile Software Development
4 3 (33.33%) PRINCE2
4 3 (33.33%) Project Management
5 2 (22.22%) Content Management
5 2 (22.22%) Data Flow Diagram
5 2 (22.22%) Data Governance
5 2 (22.22%) Data Mapping
5 2 (22.22%) Data Modelling
5 2 (22.22%) Data Privacy
5 2 (22.22%) ETL
5 2 (22.22%) Telematics
6 1 (11.11%) Content Writing
6 1 (11.11%) Data Analysis
6 1 (11.11%) Ethnographic Research
6 1 (11.11%) Ethnography
6 1 (11.11%) Remote Testing
6 1 (11.11%) Usability Testing
Programming Languages
1 1 (11.11%) PHP
1 1 (11.11%) SQL
1 1 (11.11%) T-SQL
Qualifications
1 2 (22.22%) Degree
1 2 (22.22%) PRINCE2 Certification
Vendors
1 1 (11.11%) Ab Initio
1 1 (11.11%) Informatica
1 1 (11.11%) Microsoft
1 1 (11.11%) Oracle
1 1 (11.11%) Sitecore