The following table provides summary statistics for contract job vacancies advertised in the South West with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
England / South West
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 130 139 139
Rank change year-on-year +9 0  
Contract jobs citing Web Analytics 7 2 4
As % of all contract IT jobs advertised in the South West 0.26% 0.067% 0.13%
As % of the Processes & Methodologies category 0.31% 0.085% 0.17%
Number of daily rates quoted 5 2 2
Median daily rate £300 £148 £350
Median daily rate % change year-on-year +103.38% -57.85%  
UK excluding London median daily rate £400 £425 £350
% change year-on-year -5.88% +21.42%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £51.00 £35.00 £33.00
% change year-on-year +45.71% +6.06%  

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South West with a requirement for process and methodology skills.

Contract Process & Methodology Skills
South West
Contract job vacancies with a requirement for process and methodology skills 2236 2349 2424
As % of all contract IT job vacancies advertised in the South West 81.87% 78.80% 78.70%
Number of daily rates quoted 1418 1554 1645
Median daily rate £400 £388 £388
Median daily rate % change year-on-year +3.22% -  
90% offered a daily rate of more than £285 £285 £290
10% offered a daily rate of more than £550 £588 £525
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 93 107 109
Median hourly rate £45.00 £35.50 £37.00
Median hourly rate % change year-on-year +26.76% -4.05%  
90% offered a hourly rate of more than £17.00 £21.50 £16.00
10% offered a hourly rate of more than £52.50 £47.50 £55.00
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Web Analytics
Job Vacancy Trend in the South West

The job posting trend of jobs advertised in the South West citing Web Analytics as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in the South West

Web Analytics
Contractor Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in the South West.

Contractor daily rate trend for Web Analytics in the South West

Web Analytics
Contractor Daily Rate Histogram in the South West

The daily rate distribution of IT jobs citing Web Analytics in the South West over the 3 months to 27 June 2017.

Contractor daily rate histogram for Web Analytics in the South West

Web Analytics
Contractor Hourly Rate Trend in the South West

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics in the South West.

Contractor hourly rate trend for Web Analytics in the South West

Web Analytics
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the South West region over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol - 4 £375 -
Wiltshire - 3 £250 -
Web Analytics
England

For the 6 months to 27 June 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Web Analytics.

1 13 (100.00%) Analytics
2 9 (69.23%) Finance
3 8 (61.54%) User Experience
4 7 (53.85%) Sitecore
4 7 (53.85%) Agile Software Development
4 7 (53.85%) Banking
5 6 (46.15%) HTML
5 6 (46.15%) Marketing
6 4 (30.77%) MVC
6 4 (30.77%) Ajax
6 4 (30.77%) JavaScript
6 4 (30.77%) .NET
6 4 (30.77%) Classic ASP
6 4 (30.77%) CSS
6 4 (30.77%) XML
6 4 (30.77%) XSL
6 4 (30.77%) Web Development
6 4 (30.77%) jQuery
6 4 (30.77%) ASP.NET Web Forms
7 3 (23.08%) Sitecore CMS
7 3 (23.08%) Analytical Skills
7 3 (23.08%) Big Data
7 3 (23.08%) Front End Development
7 3 (23.08%) Content Writing
7 3 (23.08%) PRINCE2
7 3 (23.08%) Microsoft Office
7 3 (23.08%) Business Intelligence
7 3 (23.08%) Microsoft
7 3 (23.08%) Project Management
7 3 (23.08%) Credit Risk

Web Analytics
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (23.08%) CMS
1 3 (23.08%) Sitecore CMS
Applications
1 3 (23.08%) Microsoft Office
Business Applications
1 1 (7.69%) WebTrends
Cloud Services
1 1 (7.69%) Adobe Analytics
1 1 (7.69%) Google Analytics
Database & Business Intelligence
1 3 (23.08%) Big Data
2 2 (15.38%) Data Warehouse
General
1 9 (69.23%) Finance
2 7 (53.85%) Banking
3 6 (46.15%) Marketing
Job Titles
1 5 (38.46%) Analyst
2 4 (30.77%) Developer
2 4 (30.77%) Sitecore Developer
3 3 (23.08%) Business Analyst
4 2 (15.38%) Content Editor
4 2 (15.38%) Digital Content Editor
4 2 (15.38%) Digital Editor
5 1 (7.69%) Content Designer
5 1 (7.69%) Designer
5 1 (7.69%) Digital Analyst
5 1 (7.69%) Digital Content Designer
5 1 (7.69%) Digital Designer
5 1 (7.69%) Digital Executive
5 1 (7.69%) Digital Marketing Analyst
5 1 (7.69%) Digital Marketing Executive
5 1 (7.69%) Finance Modeller
5 1 (7.69%) Financial Analyst
5 1 (7.69%) Front End Developer (Client-Side Developer)
5 1 (7.69%) Marketing Analyst
5 1 (7.69%) Marketing Executive
Libraries, Frameworks & Software Standards
1 6 (46.15%) HTML
2 4 (30.77%) .NET
2 4 (30.77%) Ajax
2 4 (30.77%) ASP.NET Web Forms
2 4 (30.77%) Classic ASP
2 4 (30.77%) CSS
2 4 (30.77%) jQuery
2 4 (30.77%) XML
2 4 (30.77%) XSL
Miscellaneous
1 8 (61.54%) User Experience
2 3 (23.08%) Analytical Skills
2 3 (23.08%) Credit Risk
Processes & Methodologies
1 13 (100.00%) Analytics
2 7 (53.85%) Agile Software Development
3 4 (30.77%) MVC
3 4 (30.77%) Web Development
4 3 (23.08%) Business Intelligence
4 3 (23.08%) Content Management
4 3 (23.08%) Content Writing
4 3 (23.08%) Front End Development
4 3 (23.08%) PRINCE2
4 3 (23.08%) Project Management
4 3 (23.08%) Stakeholder Management
5 2 (15.38%) Data Flow Diagram
5 2 (15.38%) Data Governance
5 2 (15.38%) Data Mapping
5 2 (15.38%) Data Modelling
5 2 (15.38%) Data Privacy
5 2 (15.38%) Telematics
6 1 (7.69%) Digital Marketing
6 1 (7.69%) Personalization
Programming Languages
1 4 (30.77%) JavaScript
Qualifications
1 2 (15.38%) PRINCE2 Certification
Vendors
1 7 (53.85%) Sitecore
2 3 (23.08%) Microsoft
3 1 (7.69%) Adobe
3 1 (7.69%) Coremetrics
3 1 (7.69%) Google
3 1 (7.69%) IBM