The following table provides summary statistics for permanent job vacancies advertised in the South West with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 3 months to 27 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
27 Mar 2017
Same period 2016 Same period 2015
Web Analytics
England / South West
Rank 222 252 242
Rank change year-on-year +30 -10  
Permanent jobs citing Web Analytics 9 3 7
As % of all permanent IT jobs advertised in the South West 0.18% 0.051% 0.12%
As % of the Processes & Methodologies category 0.20% 0.058% 0.13%
Number of salaries quoted 9 3 6
Median salary £48,500 £35,000 £31,250
Median salary % change year-on-year +38.57% +12.00%  
90% offered a salary of more than £31,500 £26,600 £30,000
10% offered a salary of more than £60,000 £35,000 £34,750
UK excluding London median salary £40,000 £40,000 £41,000
% change year-on-year - -2.43%  

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for process and methodology skills.

Process & Methodology Skills
South West
Permanent job vacancies with a requirement for process and methodology skills 4541 5210 5315
As % of all permanent IT job vacancies advertised in the South West 90.15% 88.74% 87.78%
Number of salaries quoted 3743 4261 4424
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year - +6.25%  
90% offered a salary of more than £30,000 £29,000 £28,500
10% offered a salary of more than £62,500 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Web Analytics
Job Vacancy Trend in the South West

The job posting trend of jobs advertised in the South West citing Web Analytics as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in the South West

Web Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in the South West.

Salary trend for Web Analytics in the South West

Web Analytics
Salary Histogram in the South West

The salary distribution of IT jobs citing Web Analytics in the South West over the 3 months to 27 March 2017.

Salary histogram for Web Analytics in the South West

Web Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the South West region over the 3 months to 27 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +5 5 £32,500 +32.65%
Devon - 2 £48,750 -
Wiltshire - 1 £48,500 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 27 March 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for Web Analytics.

1 27 (100.00%) Analytics
2 16 (59.26%) Marketing
3 12 (44.44%) Adobe
4 10 (37.04%) Google
5 9 (33.33%) Agile Software Development
6 8 (29.63%) Advertising
6 8 (29.63%) Google Analytics
6 8 (29.63%) Digital Marketing
7 7 (25.93%) WebTrends
7 7 (25.93%) User Experience
8 6 (22.22%) Big Data
8 6 (22.22%) Business Intelligence
8 6 (22.22%) Credit Risk
8 6 (22.22%) Virtual Team
9 5 (18.52%) Digital Analytics
9 5 (18.52%) Low-Fidelity Prototypes
9 5 (18.52%) Prototyping
9 5 (18.52%) Usability Testing
9 5 (18.52%) Axure RP
9 5 (18.52%) Customer Insight
9 5 (18.52%) Analytical Skills
9 5 (18.52%) Ethnography
9 5 (18.52%) Ethnographic Research
9 5 (18.52%) SEO
9 5 (18.52%) HTML
9 5 (18.52%) Business Continuity
10 4 (14.81%) Validation
10 4 (14.81%) Degree
10 4 (14.81%) Predictive Analytics
10 4 (14.81%) SQL

Web Analytics
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (7.41%) CMS
1 2 (7.41%) SAS
Applications
1 4 (14.81%) SPSS
2 3 (11.11%) Adobe Creative Suite
2 3 (11.11%) InVision
3 2 (7.41%) GIMP
3 2 (7.41%) Photoshop
Business Applications
1 7 (25.93%) WebTrends
Cloud Services
1 8 (29.63%) Google Analytics
2 3 (11.11%) AdWords
3 2 (7.41%) Adobe Analytics
Database & Business Intelligence
1 6 (22.22%) Big Data
Development Applications
1 5 (18.52%) Axure RP
2 3 (11.11%) Balsamiq Mockups
3 2 (7.41%) Dreamweaver
General
1 16 (59.26%) Marketing
2 8 (29.63%) Advertising
3 4 (14.81%) Finance
4 3 (11.11%) Brand Awareness
Job Titles
1 9 (33.33%) Analytics Manager
2 6 (22.22%) Head of Digital
3 5 (18.52%) Designer
3 5 (18.52%) Lead Designer
3 5 (18.52%) Lead UX Designer
3 5 (18.52%) UX Designer
3 5 (18.52%) Web Analytics Manager
3 5 (18.52%) Web Manager
4 4 (14.81%) Data Analytics Manager
4 4 (14.81%) Data Manager
5 3 (11.11%) Digital Executive
5 3 (11.11%) Digital Marketing Executive
5 3 (11.11%) Marketing Executive
6 2 (7.41%) E-Commerce Developer
6 2 (7.41%) E-Commerce Web Developer
6 2 (7.41%) SAS Analyst
6 2 (7.41%) UI Developer
6 2 (7.41%) UI/UX Developer
6 2 (7.41%) Web UI Developer
6 2 (7.41%) Web UI/UX Developer
Libraries, Frameworks & Software Standards
1 5 (18.52%) HTML
2 3 (11.11%) Flash
3 2 (7.41%) CSS
3 2 (7.41%) jQuery
Miscellaneous
1 7 (25.93%) User Experience
2 6 (22.22%) Credit Risk
2 6 (22.22%) Virtual Team
3 5 (18.52%) Analytical Skills
4 3 (11.11%) Blog
4 3 (11.11%) Social Media
Processes & Methodologies
1 27 (100.00%) Analytics
2 9 (33.33%) Agile Software Development
3 8 (29.63%) Digital Marketing
4 6 (22.22%) Business Intelligence
5 5 (18.52%) Business Continuity
5 5 (18.52%) Customer Insight
5 5 (18.52%) Digital Analytics
5 5 (18.52%) Ethnographic Research
5 5 (18.52%) Ethnography
5 5 (18.52%) Low-Fidelity Prototypes
5 5 (18.52%) Prototyping
5 5 (18.52%) SEO
5 5 (18.52%) Usability Testing
6 4 (14.81%) Data Analytics
6 4 (14.81%) Marketing Analytics
6 4 (14.81%) People Management
6 4 (14.81%) Predictive Analytics
6 4 (14.81%) Validation
6 4 (14.81%) Visualisation
6 4 (14.81%) Wireframes
Programming Languages
1 4 (14.81%) SQL
2 2 (7.41%) JavaScript
Qualifications
1 4 (14.81%) Degree
Vendors
1 12 (44.44%) Adobe
2 10 (37.04%) Google
3 4 (14.81%) Tableau
4 3 (11.11%) CA Agile Central
5 1 (3.70%) Tealium