Period
to 17 November 2017

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 6 months to 17 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
UK > England
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 631 592 633
Rank change year-on-year -39 +41 +4
Contract jobs citing Web Analytics 217 278 243
As % of all contract IT jobs advertised in England 0.23% 0.28% 0.23%
As % of the Processes & Methodologies category 0.27% 0.34% 0.28%
Number of daily rates quoted 140 155 172
England median daily rate £420 £425 £388
Median daily rate % change year-on-year -1.18% +9.68% +3.33%
10th Percentile £270 £250 £201
90th Percentile £552 £608 £525
UK median daily rate £420 £425 £388
% change year-on-year -1.18% +9.68% +3.33%
Number of hourly rates quoted 2 2 5
England median hourly rate £35.50 £35.50 £33.64
Median hourly rate % change year-on-year - +5.53% +77.05%
10th Percentile £31.25 £32.80 £31.50
90th Percentile £37.75 £37.40 £41.00
UK median hourly rate £30.00 £35.50 £33.64
% change year-on-year -15.49% +5.53% +77.05%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Contract vacancies with a requirement for process or methodology skills 80039 82853 86098
As % of all contract IT jobs advertised in England 84.68% 84.20% 81.95%
Number of daily rates quoted 53826 55230 56760
England median daily rate £450 £425 £420
Median daily rate % change year-on-year +5.88% +1.19% +5.00%
10th Percentile £288 £265 £263
90th Percentile £638 £613 £600
UK median daily rate £450 £425 £413
% change year-on-year +5.88% +3.03% +3.13%
Number of hourly rates quoted 1870 2132 2519
England median hourly rate £24.00 £24.03 £22.50
Median hourly rate % change year-on-year -0.12% +6.80% +18.42%
10th Percentile £11.35 £11.50 £11.50
90th Percentile £50.00 £48.75 £47.50
UK median hourly rate £23.75 £24.00 £22.50
% change year-on-year -1.04% +6.67% +18.42%

Web Analytics
Job Vacancy Trend in England

Job postings citing Web Analytics as a percentage of all IT jobs advertised in England.

Job vacancy trend for Web Analytics in England

Web Analytics
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in England.

Contractor daily rate trend for Web Analytics in England

Web Analytics
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Web Analytics in England over the 6 months to 17 November 2017.

Contractor daily rate histogram for Web Analytics in England

Web Analytics
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics in England.

Contractor hourly rate trend for Web Analytics in England

Web Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the England region over the 6 months to 17 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -53 126 £425 - 22
South East -5 33 £419 +28.85% 12
North of England +70 32 £425 -5.56% 5
Midlands +18 17 £363 -25.64% 1
North East +79 14 £440 -
Yorkshire +39 12 £425 +41.67% 1
West Midlands +14 11 £363 -27.50%
East Midlands +2 7 £363 -9.38% 1
East of England -17 7 £425 - 5
North West +11 6 £300 -36.00% 4
South West -1 3 £269 -17.31%
Web Analytics
UK

For the 6 months to 17 November 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Web Analytics.

1 217 (100.00%) Analytics
2 99 (45.62%) Agile Software Development
3 70 (32.26%) Google
4 63 (29.03%) Marketing
4 63 (29.03%) Google Analytics
5 60 (27.65%) Analytical Skills
6 51 (23.50%) User Experience
7 48 (22.12%) Degree
8 47 (21.66%) SEO
8 47 (21.66%) E-Commerce
8 47 (21.66%) Adobe
9 37 (17.05%) SQL
9 37 (17.05%) Usability Testing
10 36 (16.59%) Psychology
11 34 (15.67%) Adobe Analytics
11 34 (15.67%) JavaScript
12 29 (13.36%) Internet
12 29 (13.36%) Prototyping
13 28 (12.90%) Continuous Improvement
13 28 (12.90%) HTML
14 26 (11.98%) Mentoring
15 25 (11.52%) Digital Marketing
16 24 (11.06%) Finance
17 23 (10.60%) Digital Analytics
18 21 (9.68%) Web Design
18 21 (9.68%) Java
19 20 (9.22%) Business Intelligence
20 19 (8.76%) Publishing
20 19 (8.76%) Data Analytics
21 18 (8.29%) Social Media

Web Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (8.29%) CMS
2 14 (6.45%) Confluence
3 9 (4.15%) SAS
4 3 (1.38%) Adobe Experience Manager
4 3 (1.38%) Apache Spark
4 3 (1.38%) Drupal
4 3 (1.38%) SharePoint
5 2 (0.92%) WebSphere
5 2 (0.92%) WordPress
6 1 (0.46%) Apache Pig
6 1 (0.46%) Sitecore CMS
Applications
1 16 (7.37%) Microsoft Excel
2 8 (3.69%) Microsoft PowerPoint
3 4 (1.84%) MS Visio
4 3 (1.38%) Photoshop
4 3 (1.38%) SPSS
5 2 (0.92%) Microsoft Office
5 2 (0.92%) Stata
6 1 (0.46%) Adobe Creative Suite
6 1 (0.46%) EViews
6 1 (0.46%) HipChat
6 1 (0.46%) Spreadsheet
Business Applications
1 11 (5.07%) WebTrends
2 3 (1.38%) Oracle CRM
2 3 (1.38%) Oracle CRM On Demand
3 2 (0.92%) Social Studio
4 1 (0.46%) Dynamics CRM
4 1 (0.46%) Sprinklr
Cloud Services
1 63 (29.03%) Google Analytics
2 34 (15.67%) Adobe Analytics
3 8 (3.69%) Google Tag Manager
4 3 (1.38%) AdWords
4 3 (1.38%) Google Cloud Platform
5 2 (0.92%) Firebase
5 2 (0.92%) SaaS
5 2 (0.92%) Salesforce Service Cloud
6 1 (0.46%) Amazon AWS
6 1 (0.46%) Amazon EMR
6 1 (0.46%) Basecamp
6 1 (0.46%) GitHub
6 1 (0.46%) Google Drive
6 1 (0.46%) Microsoft Azure
6 1 (0.46%) Slack
6 1 (0.46%) Trello
Communications & Networking
1 29 (13.36%) Internet
2 2 (0.92%) HTTP
2 2 (0.92%) SMS
3 1 (0.46%) Intranet
Database & Business Intelligence
1 12 (5.53%) Big Data
2 11 (5.07%) NoSQL
3 5 (2.30%) Data Warehouse
3 5 (2.30%) Relational Database
4 4 (1.84%) Hadoop
4 4 (1.84%) MongoDB
5 3 (1.38%) BigQuery
6 2 (0.92%) Apache Hive
6 2 (0.92%) Data Mining
6 2 (0.92%) HBase
6 2 (0.92%) Power BI
7 1 (0.46%) Amazon DynamoDB
7 1 (0.46%) Apache Cassandra
7 1 (0.46%) DB2
7 1 (0.46%) Impala
7 1 (0.46%) Oracle Reports
7 1 (0.46%) Parquet
7 1 (0.46%) Qlik Sense
7 1 (0.46%) QlikView
7 1 (0.46%) SQL Server
Development Applications
1 16 (7.37%) JIRA
2 11 (5.07%) Axure RP
3 9 (4.15%) Jasmine
3 9 (4.15%) JUnit
3 9 (4.15%) Karma Test Runner
3 9 (4.15%) Mocha
4 4 (1.84%) Git (software)
5 3 (1.38%) Cucumber
5 3 (1.38%) Selenium
5 3 (1.38%) WebDriver
6 2 (0.92%) Balsamiq Mockups
6 2 (0.92%) Capybara
6 2 (0.92%) Dreamweaver
6 2 (0.92%) Jenkins
6 2 (0.92%) JMeter
6 2 (0.92%) LoadUI
6 2 (0.92%) RubyGems
7 1 (0.46%) Octopus Deploy
7 1 (0.46%) TeamCity
General
1 63 (29.03%) Marketing
2 24 (11.06%) Finance
3 19 (8.76%) Publishing
4 17 (7.83%) Banking
4 17 (7.83%) Retail
5 11 (5.07%) Legal
6 10 (4.61%) Telecoms
7 9 (4.15%) Advertising
8 7 (3.23%) Games
9 4 (1.84%) Investment Banking
10 3 (1.38%) Electronics
10 3 (1.38%) Manufacturing
11 2 (0.92%) Online Betting
12 1 (0.46%) Financial Institution
12 1 (0.46%) Law
12 1 (0.46%) Pharmaceutical
12 1 (0.46%) Retail Banking
Job Titles
1 51 (23.50%) Analyst
2 36 (16.59%) User Researcher
3 25 (11.52%) Developer
3 25 (11.52%) Web Analyst
4 22 (10.14%) Digital Analyst
5 18 (8.29%) Designer
6 11 (5.07%) Consultant
7 10 (4.61%) Content Designer
7 10 (4.61%) Web Analytics Analyst
8 9 (4.15%) Project Manager
9 8 (3.69%) Analytics Manager
9 8 (3.69%) Digital Designer
10 7 (3.23%) Digital Content Designer
10 7 (3.23%) Digital User Researcher
10 7 (3.23%) Java Developer
10 7 (3.23%) Software Project Manager
10 7 (3.23%) User Experience Researcher
10 7 (3.23%) UX Designer
10 7 (3.23%) Web Manager
11 6 (2.76%) Software Development Project Manager
Libraries, Frameworks & Software Standards
1 28 (12.90%) HTML
2 15 (6.91%) CSS
3 11 (5.07%) HTML5
4 9 (4.15%) jQuery
4 9 (4.15%) Spring
4 9 (4.15%) Spring MVC
5 7 (3.23%) Node.js
6 5 (2.30%) JSON
6 5 (2.30%) React
6 5 (2.30%) Web Services
7 4 (1.84%) .NET
7 4 (1.84%) XML
8 3 (1.38%) Ajax
8 3 (1.38%) AngularJS
8 3 (1.38%) Django
8 3 (1.38%) Flash
8 3 (1.38%) Kafka
8 3 (1.38%) LESS
8 3 (1.38%) Sass
8 3 (1.38%) Twitter Bootstrap
Miscellaneous
1 60 (27.65%) Analytical Skills
2 51 (23.50%) User Experience
3 18 (8.29%) Social Media
4 16 (7.37%) Blog
5 10 (4.61%) Computer Science
6 9 (4.15%) Credit Risk
6 9 (4.15%) W3C
7 7 (3.23%) Mobile App
8 5 (2.30%) Digital Media
9 4 (1.84%) Algorithms
10 3 (1.38%) Data Structures
10 3 (1.38%) FMCG
10 3 (1.38%) Graphic Design
11 2 (0.92%) Derivative
11 2 (0.92%) Equity Derivative
11 2 (0.92%) Foreign Exchange (FX)
11 2 (0.92%) Taxonomies
12 1 (0.46%) e-Learning
12 1 (0.46%) Handset
12 1 (0.46%) Management Information System
Operating Systems
1 3 (1.38%) Linux
2 2 (0.92%) Android
2 2 (0.92%) Apple iOS
Processes & Methodologies
1 217 (100.00%) Analytics
2 99 (45.62%) Agile Software Development
3 47 (21.66%) E-Commerce
3 47 (21.66%) SEO
4 37 (17.05%) Usability Testing
5 36 (16.59%) Psychology
6 29 (13.36%) Prototyping
7 28 (12.90%) Continuous Improvement
8 26 (11.98%) Mentoring
9 25 (11.52%) Digital Marketing
10 23 (10.60%) Digital Analytics
11 21 (9.68%) Web Design
12 20 (9.22%) Business Intelligence
13 19 (8.76%) Data Analytics
14 18 (8.29%) Wireframes
15 17 (7.83%) Market Research
16 16 (7.37%) Anthropology
16 16 (7.37%) Stakeholder Management
17 15 (6.91%) Project Management
17 15 (6.91%) Tag Management
Programming Languages
1 37 (17.05%) SQL
2 34 (15.67%) JavaScript
3 21 (9.68%) Java
4 11 (5.07%) Python
5 8 (3.69%) Scala
6 6 (2.76%) C#
7 5 (2.30%) ES6
7 5 (2.30%) R
7 5 (2.30%) Ruby
8 4 (1.84%) PHP
9 3 (1.38%) Go
9 3 (1.38%) MATLAB
10 2 (0.92%) C
10 2 (0.92%) C++
10 2 (0.92%) Clojure
10 2 (0.92%) Perl
11 1 (0.46%) PL/SQL
11 1 (0.46%) Shell Script
11 1 (0.46%) VBA
Qualifications
1 48 (22.12%) Degree
2 10 (4.61%) Security Cleared
3 8 (3.69%) SC Cleared
4 3 (1.38%) PMI Certification
4 3 (1.38%) PMP
5 2 (0.92%) Postgraduate
6 1 (0.46%) CTC Cleared
6 1 (0.46%) DV Cleared
6 1 (0.46%) Master's Degree
6 1 (0.46%) Numerate Degree
Quality Assurance & Compliance
1 10 (4.61%) QA
2 8 (3.69%) WAI
3 3 (1.38%) PMO
4 2 (0.92%) Data Quality
5 1 (0.46%) Actionable Recommendations
5 1 (0.46%) Disclosure Scotland
System Software
1 3 (1.38%) Docker
Systems Management
1 2 (0.92%) Grafana
1 2 (0.92%) Opscode Chef
1 2 (0.92%) Piwik
Vendors
1 70 (32.26%) Google
2 47 (21.66%) Adobe
3 10 (4.61%) Omniture
3 10 (4.61%) Salesforce.com
4 9 (4.15%) Tableau
4 9 (4.15%) Tealium
5 7 (3.23%) Apple
5 7 (3.23%) Microsoft
6 6 (2.76%) Oracle
6 6 (2.76%) SAP
7 4 (1.84%) Atlassian
7 4 (1.84%) Coremetrics
7 4 (1.84%) Splunk
8 3 (1.38%) Cognos
8 3 (1.38%) IBM
8 3 (1.38%) Sitecore
8 3 (1.38%) Teradata
9 2 (0.92%) comScore
9 2 (0.92%) DoubleClick
9 2 (0.92%) Maxymiser