The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
UK / England
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 454 561 513
Rank change year-on-year +107 -48  
Contract jobs citing Web Analytics 123 65 93
As % of all contract IT jobs advertised in England 0.29% 0.13% 0.19%
As % of the Processes & Methodologies category 0.35% 0.16% 0.24%
Number of daily rates quoted 86 43 56
Median daily rate £400 £375 £350
Median daily rate % change year-on-year +6.66% +7.14%  
90% offered a daily rate of more than £265 £280 £219
10% offered a daily rate of more than £550 £500 £500
UK excluding London median daily rate £345 £400 £325
% change year-on-year -13.75% +23.07%  
Number of hourly rates quoted 2 0 0
Median hourly rate £15.50 - -
UK excluding London median hourly rate £15.50 - -

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process and methodology skills.

Contract Process & Methodology Skills
England
Contract job vacancies with a requirement for process and methodology skills 34744 41185 38836
As % of all contract IT job vacancies advertised in England 83.25% 82.92% 80.01%
Number of daily rates quoted 23057 27403 24454
Median daily rate £450 £438 £425
Median daily rate % change year-on-year +2.85% +2.94%  
90% offered a daily rate of more than £300 £300 £280
10% offered a daily rate of more than £600 £600 £580
UK excluding London median daily rate £410 £400 £396
% change year-on-year +2.50% +1.01%  
Number of hourly rates quoted 869 998 1135
Median hourly rate £35.00 £36.00 £27.50
Median hourly rate % change year-on-year -2.77% +30.90%  
90% offered a hourly rate of more than £13.00 £13.00 £12.00
10% offered a hourly rate of more than £52.50 £52.50 £49.50
UK excluding London median hourly rate £35.75 £38.50 £30.00
% change year-on-year -7.14% +28.33%  

Web Analytics
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Web Analytics as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in England

Web Analytics
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in England.

Contractor daily rate trend for Web Analytics in England

Web Analytics
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Web Analytics in England over the 3 months to 29 March 2017.

Contractor daily rate histogram for Web Analytics in England

Web Analytics
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics in England.

Contractor hourly rate trend for Web Analytics in England

Web Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the England region over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +51 73 £425 +13.33% 37
South East +33 22 £350 -12.50% 6
South West -2 7 £338 -10.00%
North West - 7 £475 - 6
East Midlands -1 6 £325 -16.12% 2
West Midlands +17 4 £306 -18.33% 3
East of England - 3 £350 - 4
Yorkshire - 1 £338 - 2
Web Analytics
UK

For the 6 months to 29 March 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Web Analytics.

1 269 (100.00%) Analytics
2 169 (62.83%) Marketing
3 115 (42.75%) Business Intelligence
4 104 (38.66%) Big Data
5 97 (36.06%) SQL
6 95 (35.32%) Credit Risk
7 68 (25.28%) Google
7 68 (25.28%) Analytical Skills
8 63 (23.42%) Degree
8 63 (23.42%) Adobe
9 51 (18.96%) E-Commerce
9 51 (18.96%) Python
10 47 (17.47%) User Experience
11 46 (17.10%) Google Analytics
11 46 (17.10%) Finance
11 46 (17.10%) Agile Software Development
12 41 (15.24%) R
12 41 (15.24%) Adobe Analytics
13 40 (14.87%) JavaScript
14 37 (13.75%) SAS
14 37 (13.75%) Stakeholder Management
14 37 (13.75%) Hadoop
15 35 (13.01%) Linux
16 34 (12.64%) HTML
17 33 (12.27%) Apache Spark
18 32 (11.90%) Java
19 31 (11.52%) Retail
19 31 (11.52%) Digital Marketing
20 30 (11.15%) Scala
20 30 (11.15%) A/B Testing

Web Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 37 (13.75%) SAS
2 33 (12.27%) Apache Spark
3 10 (3.72%) CMS
4 9 (3.35%) Adobe Experience Manager
5 6 (2.23%) Confluence
6 4 (1.49%) Apache
7 3 (1.12%) Apache Pig
7 3 (1.12%) Sitecore CMS
8 2 (0.74%) Elasticsearch
9 1 (0.37%) IIS
9 1 (0.37%) Marvel
9 1 (0.37%) nginx
9 1 (0.37%) SharePoint
9 1 (0.37%) Tomcat
Applications
1 23 (8.55%) MS Excel
2 11 (4.09%) MS Office
2 11 (4.09%) MS PowerPoint
3 5 (1.86%) SPSS
4 2 (0.74%) OmniGraffle
4 2 (0.74%) Photoshop
5 1 (0.37%) Mathematica
5 1 (0.37%) MS Visio
5 1 (0.37%) Weka
Business Applications
1 14 (5.20%) Adobe Campaign
2 12 (4.46%) WebTrends
3 4 (1.49%) Sprinklr
4 2 (0.74%) Eloqua
5 1 (0.37%) Data Workbench
5 1 (0.37%) FastStats
5 1 (0.37%) Unica
Cloud Services
1 46 (17.10%) Google Analytics
2 41 (15.24%) Adobe Analytics
3 19 (7.06%) Google Tag Manager
4 12 (4.46%) GitHub
5 11 (4.09%) Amazon AWS
6 4 (1.49%) SaaS
7 3 (1.12%) Cloud Computing
7 3 (1.12%) Google Cloud Platform
7 3 (1.12%) SmartFocus
8 2 (0.74%) Office 365
9 1 (0.37%) Adobe Creative Cloud
9 1 (0.37%) Firebase
Communications & Networking
1 17 (6.32%) HTTP
2 15 (5.58%) Kerberos
2 15 (5.58%) LDAP
3 12 (4.46%) Internet
4 2 (0.74%) Firewall
5 1 (0.37%) Intranet
5 1 (0.37%) Skype
Database & Business Intelligence
1 104 (38.66%) Big Data
2 37 (13.75%) Hadoop
3 23 (8.55%) Data Warehouse
4 17 (6.32%) Apache Hive
5 11 (4.09%) NoSQL
5 11 (4.09%) Relational Database
6 9 (3.35%) Base SAS
6 9 (3.35%) BusinessObjects
7 8 (2.97%) HBase
7 8 (2.97%) MS Access
7 8 (2.97%) QlikView
8 6 (2.23%) Data Mining
8 6 (2.23%) MySQL
9 5 (1.86%) Amazon Redshift
9 5 (1.86%) SQL Server
10 3 (1.12%) BigQuery
10 3 (1.12%) Mixpanel
10 3 (1.12%) Oracle Reports
10 3 (1.12%) SQL Server Reporting Services
11 2 (0.74%) SAS Enterprise Guide
Development Applications
1 27 (10.04%) Jenkins
2 20 (7.43%) Git (software)
3 13 (4.83%) Maven
4 12 (4.46%) JIRA
4 12 (4.46%) Selenium
5 6 (2.23%) Axure RP
5 6 (2.23%) Capybara
5 6 (2.23%) Cucumber
5 6 (2.23%) TeamCity
5 6 (2.23%) WebDriver
6 5 (1.86%) WATIR
7 3 (1.12%) Hudson
7 3 (1.12%) PHPUnit
8 2 (0.74%) Subversion
8 2 (0.74%) Talend Open Studio
9 1 (0.37%) Apache Continuum
9 1 (0.37%) Balsamiq Mockups
9 1 (0.37%) DbUnit
9 1 (0.37%) Dreamweaver
9 1 (0.37%) JProfiler
General
1 169 (62.83%) Marketing
2 46 (17.10%) Finance
3 31 (11.52%) Retail
4 15 (5.58%) Telecoms
5 14 (5.20%) Banking
6 10 (3.72%) Publishing
7 8 (2.97%) Legal
8 7 (2.60%) Games
9 4 (1.49%) Advertising
10 3 (1.12%) Automotive
11 2 (0.74%) Danish Language
11 2 (0.74%) German Language
11 2 (0.74%) Retail Banking
12 1 (0.37%) Financial Institution
12 1 (0.37%) Investment Banking
12 1 (0.37%) Multimedia
Job Titles
1 71 (26.39%) Analyst
2 30 (11.15%) Web Analyst
3 21 (7.81%) Developer
4 20 (7.43%) Analytics Manager
4 20 (7.43%) User Researcher
5 17 (6.32%) Hadoop Engineer
6 16 (5.95%) Architect
6 16 (5.95%) Big Data Engineer
6 16 (5.95%) DevOps Engineer
6 16 (5.95%) Web Engineer
7 15 (5.58%) Consultant
7 15 (5.58%) Data Analyst
8 12 (4.46%) Web Manager
9 11 (4.09%) Web Analytics Manager
10 10 (3.72%) Business Analyst
10 10 (3.72%) Data Engineer
10 10 (3.72%) Data Scientist
10 10 (3.72%) Digital Analyst
10 10 (3.72%) User Experience Researcher
10 10 (3.72%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 34 (12.64%) HTML
2 16 (5.95%) jQuery
3 15 (5.58%) Regular Expression
4 13 (4.83%) CSS
5 12 (4.46%) XML
6 8 (2.97%) HTML5
7 6 (2.23%) AngularJS
8 5 (1.86%) CSS3
8 5 (1.86%) Web Services
9 4 (1.49%) RESTful
10 3 (1.12%) .NET
10 3 (1.12%) ADO
10 3 (1.12%) ASP.NET
10 3 (1.12%) JavaFX
10 3 (1.12%) JSON
10 3 (1.12%) REST
10 3 (1.12%) Spring
11 2 (0.74%) JSR 170
11 2 (0.74%) Swing
11 2 (0.74%) XHTML
Miscellaneous
1 95 (35.32%) Credit Risk
2 68 (25.28%) Analytical Skills
3 47 (17.47%) User Experience
4 20 (7.43%) Algorithms
5 18 (6.69%) Social Media
6 16 (5.95%) Computer Science
7 14 (5.20%) Mobile App
8 13 (4.83%) Digital Media
9 6 (2.23%) FMCG
10 4 (1.49%) Data Centre
11 3 (1.12%) Data Structures
11 3 (1.12%) Enterprise Software
11 3 (1.12%) Foreign Exchange (FX)
11 3 (1.12%) Management Information System
12 2 (0.74%) Graphic Design
12 2 (0.74%) Internet of Things
12 2 (0.74%) IVR
13 1 (0.37%) CUDA
13 1 (0.37%) Online Banking
13 1 (0.37%) Taxonomies
Operating Systems
1 35 (13.01%) Linux
2 17 (6.32%) Unix
3 5 (1.86%) Windows
4 3 (1.12%) Windows Server
4 3 (1.12%) Windows Server 2008
5 2 (0.74%) Ubuntu
5 2 (0.74%) Windows 10
5 2 (0.74%) Windows 7
5 2 (0.74%) Windows 8
6 1 (0.37%) Android
6 1 (0.37%) Apple iOS
Processes & Methodologies
1 269 (100.00%) Analytics
2 115 (42.75%) Business Intelligence
3 51 (18.96%) E-Commerce
4 46 (17.10%) Agile Software Development
5 37 (13.75%) Stakeholder Management
6 31 (11.52%) Digital Marketing
7 30 (11.15%) A/B Testing
8 26 (9.67%) Machine Learning
9 25 (9.29%) Statistics
10 24 (8.92%) Data Analysis
10 24 (8.92%) Usability Testing
11 22 (8.18%) Continuous Integration
12 20 (7.43%) SEO
13 19 (7.06%) DevOps
14 18 (6.69%) Content Management
14 18 (6.69%) Tag Management
14 18 (6.69%) Visualisation
15 17 (6.32%) ETL
16 16 (5.95%) CRM
16 16 (5.95%) Statistical Analysis
Programming Languages
1 97 (36.06%) SQL
2 51 (18.96%) Python
3 41 (15.24%) R
4 40 (14.87%) JavaScript
5 32 (11.90%) Java
6 30 (11.15%) Scala
7 15 (5.58%) C++
8 12 (4.46%) Bash Shell
9 9 (3.35%) PHP
10 6 (2.23%) C
11 5 (1.86%) C#
11 5 (1.86%) Ruby
12 4 (1.49%) T-SQL
12 4 (1.49%) VB
13 3 (1.12%) Go
13 3 (1.12%) MATLAB
14 2 (0.74%) ActionScript
14 2 (0.74%) Erlang
15 1 (0.37%) SAS Macro
15 1 (0.37%) VBA
Qualifications
1 63 (23.42%) Degree
2 4 (1.49%) ISTQB
2 4 (1.49%) PhD
3 2 (0.74%) PRINCE2 Certification
4 1 (0.37%) PMP
Quality Assurance & Compliance
1 12 (4.46%) QA
2 9 (3.35%) Data Quality
3 3 (1.12%) Actionable Recommendations
3 3 (1.12%) SLA
4 2 (0.74%) Disclosure Scotland
5 1 (0.37%) WCAG
System Software
1 3 (1.12%) Active Directory
1 3 (1.12%) Docker
2 1 (0.37%) Apache Flume
2 1 (0.37%) HDFS
Systems Management
1 15 (5.58%) Ansible
1 15 (5.58%) Opscode Chef
2 13 (4.83%) Puppet
3 2 (0.74%) Mesos
4 1 (0.37%) Kibana
4 1 (0.37%) logstash
Vendors
1 68 (25.28%) Google
2 63 (23.42%) Adobe
3 23 (8.55%) Omniture
4 20 (7.43%) Microsoft
5 19 (7.06%) Tableau
6 17 (6.32%) Cognos
7 13 (4.83%) Hortonworks
7 13 (4.83%) Oracle
8 11 (4.09%) MicroStrategy
9 10 (3.72%) Optimizely
10 8 (2.97%) Coremetrics
10 8 (2.97%) Informatica
10 8 (2.97%) Teradata
11 6 (2.23%) Brio
11 6 (2.23%) DoubleClick
12 5 (1.86%) Ab Initio
13 4 (1.49%) Brandwatch
13 4 (1.49%) Tealium
14 3 (1.12%) Sitecore
14 3 (1.12%) Tealeaf
Newcastle Upon Tyne, Tyne and Wear
Parallel Consulting
Posted: 14 hours ago
West London
Hydrogen Group
Rate: £300.00 - £330.00 per day
Posted: 14 hours ago
London
Opus Recruitment Solutions Ltd
Rate: £350 - £450 per annum
Posted: 2 days ago
Redditch, Worcestershire
Parallel Consulting
Posted: Yesterday
Watford, Hertfordshire
onezeero.
Posted: Yesterday
London
Experis Ltd
Posted: 2 days ago
West London
Energy Institute
Rate: Up to £25,000 per annum plus benefits
Posted: 19 days ago