The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 3 months to 24 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
UK / England
3 months to
24 Jun 2017
Same period 2016 Same period 2015
Rank 473 574 517
Rank change year-on-year +101 -57  
Contract jobs citing Web Analytics 109 58 108
As % of all contract IT jobs advertised in England 0.26% 0.12% 0.21%
As % of the Processes & Methodologies category 0.30% 0.14% 0.26%
Number of daily rates quoted 70 39 67
Median daily rate £413 £385 £369
Median daily rate % change year-on-year +7.14% +4.40%  
90% offered a daily rate of more than £300 £225 £200
10% offered a daily rate of more than £582 £500 £532
UK excluding London median daily rate £400 £425 £350
% change year-on-year -5.88% +21.42%  
Number of hourly rates quoted 6 1 2
Median hourly rate £51.00 £35.00 £33.00
Median hourly rate % change year-on-year +45.71% +6.06%  
UK excluding London median hourly rate £51.00 £35.00 £33.00
% change year-on-year +45.71% +6.06%  

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process and methodology skills.

Contract Process & Methodology Skills
England
Contract job vacancies with a requirement for process and methodology skills 35981 41220 41210
As % of all contract IT job vacancies advertised in England 84.73% 83.49% 80.75%
Number of daily rates quoted 23640 27663 26906
Median daily rate £450 £450 £415
Median daily rate % change year-on-year - +8.43%  
90% offered a daily rate of more than £313 £300 £288
10% offered a daily rate of more than £600 £600 £590
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 936 964 1142
Median hourly rate £32.50 £27.50 £26.00
Median hourly rate % change year-on-year +18.18% +5.76%  
90% offered a hourly rate of more than £12.53 £12.58 £12.00
10% offered a hourly rate of more than £52.50 £49.05 £50.00
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Web Analytics
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Web Analytics as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in England

Web Analytics
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in England.

Contractor daily rate trend for Web Analytics in England

Web Analytics
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Web Analytics in England over the 3 months to 24 June 2017.

Contractor daily rate histogram for Web Analytics in England

Web Analytics
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics in England.

Contractor hourly rate trend for Web Analytics in England

Web Analytics
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Web Analytics in England over the 3 months to 24 June 2017.

Contractor hourly rate histogram for Web Analytics in England

Web Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the England region over the 3 months to 24 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +48 71 £413 +7.14% 29
South East +32 12 £413 +7.84% 3
South West +10 7 £300 +103.38%
West Midlands - 6 £400 - 2
North East - 4 £440 - 1
North West - 4 £750 - 1
Yorkshire +21 3 £333 -8.27% 4
East of England -5 1 - - 2
East Midlands -7 1 - - 1
Web Analytics
UK

For the 6 months to 24 June 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Web Analytics.

1 234 (100.00%) Analytics
2 106 (45.30%) Marketing
3 71 (30.34%) SQL
4 70 (29.91%) Analytical Skills
5 64 (27.35%) Business Intelligence
5 64 (27.35%) Google
6 62 (26.50%) E-Commerce
7 59 (25.21%) User Experience
8 50 (21.37%) Adobe
8 50 (21.37%) Agile Software Development
9 48 (20.51%) Google Analytics
10 46 (19.66%) Big Data
11 44 (18.80%) Degree
12 41 (17.52%) Finance
13 40 (17.09%) Adobe Analytics
14 38 (16.24%) JavaScript
14 38 (16.24%) Digital Marketing
15 33 (14.10%) HTML
16 31 (13.25%) A/B Testing
17 30 (12.82%) Usability Testing
18 28 (11.97%) Credit Risk
19 25 (10.68%) Psychology
20 24 (10.26%) Java
20 24 (10.26%) Python
20 24 (10.26%) Microsoft
20 24 (10.26%) Microsoft Excel
21 23 (9.83%) Hadoop
22 22 (9.40%) Benchmarking
23 21 (8.97%) SEO
23 21 (8.97%) Data Warehouse

Web Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (7.69%) SAS
2 17 (7.26%) Apache Spark
3 9 (3.85%) Adobe Experience Manager
4 8 (3.42%) CMS
4 8 (3.42%) Confluence
5 7 (2.99%) Apache Pig
6 3 (1.28%) Sitecore CMS
7 1 (0.43%) Marvel
Applications
1 24 (10.26%) Microsoft Excel
2 11 (4.70%) Microsoft Office
3 7 (2.99%) Microsoft PowerPoint
4 4 (1.71%) SPSS
5 2 (0.85%) OmniGraffle
6 1 (0.43%) Mathematica
6 1 (0.43%) MS Visio
6 1 (0.43%) Photoshop
6 1 (0.43%) Stata
Business Applications
1 13 (5.56%) WebTrends
2 10 (4.27%) Adobe Campaign
3 4 (1.71%) Eloqua
4 2 (0.85%) Unica
5 1 (0.43%) Data Workbench
5 1 (0.43%) SAP Oil and Gas
Cloud Services
1 48 (20.51%) Google Analytics
2 40 (17.09%) Adobe Analytics
3 18 (7.69%) Google Tag Manager
4 12 (5.13%) Amazon AWS
5 5 (2.14%) SaaS
6 4 (1.71%) Cloud Computing
7 3 (1.28%) Firebase
8 2 (0.85%) Google Cloud Platform
8 2 (0.85%) Office 365
8 2 (0.85%) SmartFocus
9 1 (0.43%) Amazon EMR
9 1 (0.43%) GitHub
9 1 (0.43%) Google Drive
9 1 (0.43%) Slack
9 1 (0.43%) Trello
Communications & Networking
1 16 (6.84%) Internet
2 10 (4.27%) HTTP
3 4 (1.71%) Skype
4 1 (0.43%) Firewall
Database & Business Intelligence
1 46 (19.66%) Big Data
2 23 (9.83%) Hadoop
3 21 (8.97%) Data Warehouse
4 14 (5.98%) Relational Database
5 12 (5.13%) NoSQL
6 9 (3.85%) Apache Hive
7 8 (3.42%) Amazon Redshift
8 7 (2.99%) BusinessObjects
9 6 (2.56%) Power BI
10 5 (2.14%) Data Mining
10 5 (2.14%) SQL Server
11 4 (1.71%) HBase
11 4 (1.71%) MongoDB
12 3 (1.28%) MS Access
12 3 (1.28%) MySQL
12 3 (1.28%) Qlik Sense
12 3 (1.28%) QlikView
13 2 (0.85%) BigQuery
13 2 (0.85%) Mixpanel
13 2 (0.85%) RDBMS
Development Applications
1 13 (5.56%) JIRA
2 6 (2.56%) Axure RP
3 5 (2.14%) Jenkins
4 4 (1.71%) Capybara
4 4 (1.71%) Cucumber
4 4 (1.71%) Jasmine
4 4 (1.71%) Karma Test Runner
4 4 (1.71%) Mocha
4 4 (1.71%) Selenium
4 4 (1.71%) TeamCity
4 4 (1.71%) WATIR
4 4 (1.71%) WebDriver
5 3 (1.28%) Git (software)
5 3 (1.28%) JUnit
6 1 (0.43%) Dreamweaver
6 1 (0.43%) Subversion
General
1 106 (45.30%) Marketing
2 41 (17.52%) Finance
3 20 (8.55%) Retail
4 14 (5.98%) Telecoms
5 11 (4.70%) Banking
6 8 (3.42%) Automotive
6 8 (3.42%) Games
7 7 (2.99%) Legal
8 5 (2.14%) Publishing
9 3 (1.28%) Advertising
10 2 (0.85%) Danish Language
11 1 (0.43%) Electronics
11 1 (0.43%) Financial Institution
11 1 (0.43%) German Language
11 1 (0.43%) Manufacturing
11 1 (0.43%) Retail Banking
Job Titles
1 73 (31.20%) Analyst
2 30 (12.82%) Web Analyst
3 26 (11.11%) User Researcher
4 22 (9.40%) Developer
5 19 (8.12%) Web Manager
6 18 (7.69%) Analytics Manager
7 16 (6.84%) Web Analytics Manager
8 15 (6.41%) Data Analyst
9 13 (5.56%) Web Analytics Analyst
10 12 (5.13%) Consultant
10 12 (5.13%) Digital Analyst
10 12 (5.13%) Web Engineer
11 11 (4.70%) Technical Analyst
11 11 (4.70%) User Experience Researcher
12 10 (4.27%) Big Data Engineer
12 10 (4.27%) Data Engineer
13 9 (3.85%) Architect
13 9 (3.85%) Insight Analyst
14 8 (3.42%) Business Analyst
14 8 (3.42%) Project Manager
Libraries, Frameworks & Software Standards
1 33 (14.10%) HTML
2 21 (8.97%) jQuery
3 13 (5.56%) CSS
4 12 (5.13%) XML
5 10 (4.27%) Regular Expression
6 8 (3.42%) HTML5
7 6 (2.56%) AngularJS
8 5 (2.14%) JSON
8 5 (2.14%) RESTful
8 5 (2.14%) Spring
9 4 (1.71%) .NET
9 4 (1.71%) Ajax
9 4 (1.71%) ASP.NET Web Forms
9 4 (1.71%) Classic ASP
9 4 (1.71%) CSS3
9 4 (1.71%) XSL
10 3 (1.28%) ADO
10 3 (1.28%) Kafka
10 3 (1.28%) Spring MVC
11 2 (0.85%) Web Services
Miscellaneous
1 70 (29.91%) Analytical Skills
2 59 (25.21%) User Experience
3 28 (11.97%) Credit Risk
4 12 (5.13%) Mobile App
5 11 (4.70%) Digital Media
6 10 (4.27%) Computer Science
7 7 (2.99%) Social Media
8 5 (2.14%) Algorithms
9 4 (1.71%) Blog
9 4 (1.71%) Data Centre
9 4 (1.71%) Data Structures
9 4 (1.71%) Enterprise Software
9 4 (1.71%) Management Information System
10 3 (1.28%) Foreign Exchange (FX)
10 3 (1.28%) IVR
11 1 (0.43%) CUDA
11 1 (0.43%) e-Learning
11 1 (0.43%) Handset
11 1 (0.43%) Internet of Things
11 1 (0.43%) Virtual Team
Operating Systems
1 9 (3.85%) Linux
2 3 (1.28%) Windows
3 2 (0.85%) Windows 10
3 2 (0.85%) Windows 7
3 2 (0.85%) Windows 8
3 2 (0.85%) Windows Server
3 2 (0.85%) Windows Server 2008
4 1 (0.43%) Android
4 1 (0.43%) Apple iOS
4 1 (0.43%) Ubuntu
Processes & Methodologies
1 234 (100.00%) Analytics
2 64 (27.35%) Business Intelligence
3 62 (26.50%) E-Commerce
4 50 (21.37%) Agile Software Development
5 38 (16.24%) Digital Marketing
6 31 (13.25%) A/B Testing
7 30 (12.82%) Usability Testing
8 25 (10.68%) Psychology
9 22 (9.40%) Benchmarking
10 21 (8.97%) SEO
11 20 (8.55%) Actionable Insight
11 20 (8.55%) CRM
12 19 (8.12%) Project Management
13 18 (7.69%) Data Analysis
13 18 (7.69%) Stakeholder Management
14 17 (7.26%) Digital Analytics
14 17 (7.26%) Visualisation
15 16 (6.84%) Anthropology
16 15 (6.41%) Continuous Improvement
16 15 (6.41%) Prototyping
Programming Languages
1 71 (30.34%) SQL
2 38 (16.24%) JavaScript
3 24 (10.26%) Java
3 24 (10.26%) Python
4 20 (8.55%) R
5 16 (6.84%) Scala
6 5 (2.14%) C
6 5 (2.14%) PHP
7 4 (1.71%) MATLAB
7 4 (1.71%) T-SQL
8 3 (1.28%) C#
8 3 (1.28%) ES6
8 3 (1.28%) Ruby
9 2 (0.85%) ActionScript
9 2 (0.85%) C++
10 1 (0.43%) Erlang
10 1 (0.43%) Go
10 1 (0.43%) Shell Script
10 1 (0.43%) VBA
Qualifications
1 44 (18.80%) Degree
2 4 (1.71%) ISTQB
3 2 (0.85%) PRINCE2 Certification
4 1 (0.43%) Analytics IQ
4 1 (0.43%) Master's Degree
4 1 (0.43%) PMP
Quality Assurance & Compliance
1 8 (3.42%) QA
2 5 (2.14%) Data Quality
3 3 (1.28%) Actionable Recommendations
3 3 (1.28%) SLA
4 1 (0.43%) Disclosure Scotland
System Software
1 2 (0.85%) Active Directory
2 1 (0.43%) Docker
Systems Management
1 1 (0.43%) Ansible
1 1 (0.43%) Mesos
1 1 (0.43%) Opscode Chef
Vendors
1 64 (27.35%) Google
2 50 (21.37%) Adobe
3 24 (10.26%) Microsoft
4 19 (8.12%) Tableau
5 17 (7.26%) Omniture
6 15 (6.41%) Coremetrics
7 14 (5.98%) Cognos
8 11 (4.70%) Teradata
9 10 (4.27%) Tealium
10 9 (3.85%) Oracle
11 7 (2.99%) MicroStrategy
11 7 (2.99%) Sitecore
12 6 (2.56%) Brio
13 5 (2.14%) Salesforce.com
14 4 (1.71%) comScore
14 4 (1.71%) Maxymiser
15 3 (1.28%) Twitter
16 2 (0.85%) Apple
16 2 (0.85%) ClickTale
16 2 (0.85%) Tealeaf
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