Web Analytics Contracts in England

Web Analytics
UK > England

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 6 months to 9 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
9 May 2024
Same period 2023 Same period 2022
Rank 517 607 719
Rank change year-on-year +90 +112 -146
Contract jobs citing Web Analytics 23 48 66
As % of all contract jobs advertised in England 0.063% 0.098% 0.094%
As % of the Processes & Methodologies category 0.072% 0.11% 0.10%
Number of daily rates quoted 16 30 53
10th Percentile £375 £339 £320
25th Percentile £399 £353 £431
Median daily rate (50th Percentile) £478 £475 £463
Median % change year-on-year +0.53% +2.70% +25.00%
75th Percentile £659 £538 £538
90th Percentile £771 £625 £600
UK median daily rate £455 £450 £463
% change year-on-year +1.11% -2.70% +23.33%
Number of hourly rates quoted 0 1 0
Median hourly rate - £32.00 -
UK median hourly rate - £32.00 -

All Process and Methodology Skills
England

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 31,821 44,233 63,555
As % of all contract IT jobs advertised in England 86.48% 90.18% 90.80%
Number of daily rates quoted 20,850 31,044 45,163
10th Percentile £300 £325 £331
25th Percentile £413 £445 £425
Median daily rate (50th Percentile) £525 £550 £538
Median % change year-on-year -4.55% +2.33% +7.50%
75th Percentile £650 £675 £650
90th Percentile £750 £763 £750
UK median daily rate £525 £550 £530
% change year-on-year -4.55% +3.77% +8.72%
Number of hourly rates quoted 2,250 1,565 1,721
10th Percentile £12.92 £10.68 £12.50
25th Percentile £16.00 £16.25 £15.25
Median hourly rate £36.50 £37.30 £24.50
Median % change year-on-year -2.14% +52.24% +4.26%
75th Percentile £60.00 £65.00 £49.25
90th Percentile £72.50 £75.00 £64.25
UK median hourly rate £36.50 £36.00 £25.18
% change year-on-year +1.39% +42.97% +2.78%

Web Analytics
Job Vacancy Trend in England

Job postings citing Web Analytics as a proportion of all IT jobs advertised in England.

Job vacancy trend for Web Analytics in England

Web Analytics
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Web Analytics in England.

Daily rate trend for Web Analytics in England

Web Analytics
Daily Rate Histogram in England

Daily rate distribution for jobs citing Web Analytics in England over the 6 months to 9 May 2024.

Daily rate histogram for Web Analytics in England

Web Analytics
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Web Analytics in England.

Hourly rate trend for Web Analytics in England

Web Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the England region over the 6 months to 9 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London +86 18 £450 -12.20% 26
Midlands +30 2 £600 +38.73% 1
West Midlands +17 2 £600 +38.73% 1
South East +20 1 - - 9
Web Analytics
UK

Web Analytics
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (13.04%) CMS
2 2 (8.70%) Confluence
3 1 (4.35%) EPiServer
Applications
1 2 (8.70%) Microsoft Excel
2 1 (4.35%) Microsoft Office
2 1 (4.35%) Microsoft PowerPoint
Cloud Services
1 16 (69.57%) Google Analytics
2 9 (39.13%) Adobe Analytics
2 9 (39.13%) Power Platform
3 6 (26.09%) GCP
4 4 (17.39%) Google Data Studio
5 1 (4.35%) Contentsquare
5 1 (4.35%) Google Tag Manager
5 1 (4.35%) Google Workspace
Database & Business Intelligence
1 9 (39.13%) Looker
1 9 (39.13%) Power BI
2 8 (34.78%) Tableau
3 6 (26.09%) BigQuery
4 1 (4.35%) Data Warehouse
4 1 (4.35%) Relational Database
Development Applications
1 5 (21.74%) Postman
2 2 (8.70%) JIRA
General
1 14 (60.87%) Marketing
2 8 (34.78%) Analytical Skills
3 7 (30.43%) Retail
4 6 (26.09%) Advertising
4 6 (26.09%) Banking
5 5 (21.74%) Finance
5 5 (21.74%) Social Skills
6 2 (8.70%) Pharmaceutical
6 2 (8.70%) Public Sector
6 2 (8.70%) Publishing
7 1 (4.35%) Multimedia
Job Titles
1 6 (26.09%) Analyst
2 4 (17.39%) Consultant
3 3 (13.04%) Architect
4 2 (8.70%) Analytics Consultant
4 2 (8.70%) Analytics Developer
4 2 (8.70%) Data Architect
4 2 (8.70%) Data Strategist
4 2 (8.70%) Developer
4 2 (8.70%) Digital Analyst
4 2 (8.70%) E-Commerce Consultant
4 2 (8.70%) Implementation Consultant
4 2 (8.70%) Performance Analyst
4 2 (8.70%) Web Consultant
5 1 (4.35%) Data Analytics Consultant
5 1 (4.35%) Data Scientist
5 1 (4.35%) Digital Performance Analyst
5 1 (4.35%) Digital Product Owner
5 1 (4.35%) E-Commerce Product Owner
5 1 (4.35%) Marketing Data Analyst
5 1 (4.35%) Product Owner
Libraries, Frameworks & Software Standards
1 6 (26.09%) CSS
1 6 (26.09%) HTML
1 6 (26.09%) jQuery
2 5 (21.74%) DOM
2 5 (21.74%) JSON
2 5 (21.74%) Node.js
2 5 (21.74%) Swagger
Miscellaneous
1 8 (34.78%) Marketing Technology
2 5 (21.74%) Management Information System
3 2 (8.70%) Social Media
4 1 (4.35%) Data Protection Act
4 1 (4.35%) Mobile App
4 1 (4.35%) Product Ownership
4 1 (4.35%) Taxonomies
Processes & Methodologies
1 23 (100.00%) Analytics
2 10 (43.48%) Data Collection
3 9 (39.13%) Agile
3 9 (39.13%) Business Intelligence
4 8 (34.78%) Digital Analytics
4 8 (34.78%) Tag Management
5 7 (30.43%) Data Analytics
6 6 (26.09%) Actionable Insight
6 6 (26.09%) Data Ingestion
6 6 (26.09%) Event-Driven
6 6 (26.09%) SEO
7 5 (21.74%) Decision-Making
7 5 (21.74%) DOM Manipulation/Scripting
7 5 (21.74%) Machine Learning
7 5 (21.74%) Visualisation
8 4 (17.39%) Digital Marketing
8 4 (17.39%) E-Commerce
8 4 (17.39%) Personalization
8 4 (17.39%) Problem-Solving
8 4 (17.39%) Thought Leadership
Programming Languages
1 7 (30.43%) JavaScript
1 7 (30.43%) Python
2 4 (17.39%) SQL
3 1 (4.35%) Data Analysis Expressions
Qualifications
1 3 (13.04%) Degree
2 2 (8.70%) Computer Science Degree
2 2 (8.70%) Master's Degree
3 1 (4.35%) PhD
3 1 (4.35%) Postgraduate
Quality Assurance & Compliance
1 6 (26.09%) QA
2 1 (4.35%) GDPR
Vendors
1 16 (69.57%) Google
2 10 (43.48%) Adobe
3 7 (30.43%) Tealium
4 6 (26.09%) Ensighten
4 6 (26.09%) Omniture
4 6 (26.09%) Optimizely
5 5 (21.74%) Monetate
6 2 (8.70%) Marketo
6 2 (8.70%) Microsoft
7 1 (4.35%) Amplitude
7 1 (4.35%) TikTok