Google Tag Manager Contracts in the UK excluding London

Google Tag Manager
UK > UK excluding London

The table below provides summary statistics for contract job vacancies advertised in the UK excluding London requiring Google Tag Manager skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Google Tag Manager over the 6 months leading up to 15 July 2025, comparing them to the same period in the previous two years.

6 months to
15 Jul 2025
Same period 2024 Same period 2023
Rank 362 381 431
Rank change year-on-year +19 +50 +66
Contract jobs citing Google Tag Manager 4 10 7
As % of all contract jobs advertised in the UK excluding London 0.027% 0.048% 0.030%
As % of the Cloud Services category 0.086% 0.18% 0.093%
Number of daily rates quoted 4 7 5
10th Percentile - £312 £385
25th Percentile £400 £413 £400
Median daily rate (50th Percentile) £456 £425 £425
Median % change year-on-year +7.35% - -10.53%
75th Percentile £534 £469 £443
90th Percentile £596 £570 £545
UK median daily rate £469 £463 £500
% change year-on-year +1.35% -7.50% -1.23%

All Cloud Skills
UK excluding London

Google Tag Manager falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in the UK excluding London.

Contract vacancies with a requirement for cloud computing skills 4,642 5,452 7,558
As % of all contract IT jobs advertised in the UK excluding London 31.34% 26.31% 32.42%
Number of daily rates quoted 3,133 3,758 5,549
10th Percentile £250 £231 £235
25th Percentile £381 £381 £400
Median daily rate (50th Percentile) £475 £490 £500
Median % change year-on-year -3.06% -2.00% -
75th Percentile £575 £594 £600
90th Percentile £650 £675 £688
UK median daily rate £500 £525 £548
% change year-on-year -4.76% -4.24% -0.32%
Number of hourly rates quoted 190 268 238
10th Percentile £14.97 £14.00 £14.44
25th Percentile £16.30 £15.88 £16.94
Median hourly rate £18.87 £21.00 £26.75
Median % change year-on-year -10.14% -21.50% +36.20%
75th Percentile £34.49 £46.18 £61.11
90th Percentile £66.55 £70.00 £75.65
UK median hourly rate £27.50 £22.15 £35.00
% change year-on-year +24.15% -36.71% +55.56%

Google Tag Manager
Job Vacancy Trend in the UK excluding London

Job postings citing Google Tag Manager as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Google Tag Manager in the UK excluding London

Google Tag Manager
Contractor Daily Rate Trend in the UK excluding London

3-month moving average daily rate quoted in jobs citing Google Tag Manager in the UK excluding London.

Daily rate trend for Google Tag Manager in the UK excluding London

Google Tag Manager
Daily Rate Histogram in the UK excluding London

Daily rate distribution for jobs citing Google Tag Manager in the UK excluding London over the 6 months to 15 July 2025.

Daily rate histogram for Google Tag Manager in the UK excluding London

Google Tag Manager
Contractor Hourly Rate Trend in the UK excluding London

3-month moving average hourly rates quoted in jobs citing Google Tag Manager in the UK excluding London.

Hourly rate trend for Google Tag Manager in the UK excluding London

Google Tag Manager
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Tag Manager within the UK excluding London region over the 6 months to 15 July 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
North of England -4 3 £463 +8.82% 3
Yorkshire - 2 £456 -
West Midlands +6 1 £400 - 2
Midlands +4 1 £400 - 5
North East - 1 £625 - 1
Google Tag Manager
UK

Google Tag Manager
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 3 (75.00%) Google Analytics
2 2 (50.00%) GCP
2 2 (50.00%) Power Platform
3 1 (25.00%) Adobe Analytics
3 1 (25.00%) AWS
3 1 (25.00%) AWS Data Pipeline
3 1 (25.00%) Azure
3 1 (25.00%) Contentsquare
Database & Business Intelligence
1 2 (50.00%) BigQuery
1 2 (50.00%) Looker
1 2 (50.00%) Power BI
2 1 (25.00%) Tableau
General
1 2 (50.00%) Marketing
2 1 (25.00%) Analytical Skills
2 1 (25.00%) Inclusion and Diversity
2 1 (25.00%) Public Sector
Job Titles
1 2 (50.00%) Analyst
2 1 (25.00%) Digital Analyst
2 1 (25.00%) Lead
2 1 (25.00%) Performance Analyst
2 1 (25.00%) Senior
2 1 (25.00%) Senior Manager
2 1 (25.00%) Web Manager
Miscellaneous
1 1 (25.00%) Freedom of Information
Processes & Methodologies
1 4 (100.00%) Analytics
2 3 (75.00%) Dashboard Development
2 3 (75.00%) Visualisation
3 2 (50.00%) Actionable Insight
3 2 (50.00%) Business Intelligence
3 2 (50.00%) Data Collection
3 2 (50.00%) Data Science
3 2 (50.00%) User Experience
3 2 (50.00%) Web Analytics
4 1 (25.00%) Data Analysis
4 1 (25.00%) Data Modelling
4 1 (25.00%) Data Visualisation
4 1 (25.00%) E-Commerce
4 1 (25.00%) ETL
4 1 (25.00%) Machine Learning
4 1 (25.00%) Performance Analysis
4 1 (25.00%) Product Marketing
4 1 (25.00%) Scrum
4 1 (25.00%) Stakeholder Engagement
4 1 (25.00%) Stakeholder Management
Programming Languages
1 3 (75.00%) SQL
2 1 (25.00%) JavaScript
Qualifications
1 2 (50.00%) SC Cleared
1 2 (50.00%) Security Cleared
2 1 (25.00%) BPSS Clearance
2 1 (25.00%) DV Cleared
Quality Assurance & Compliance
1 2 (50.00%) Data Quality
2 1 (25.00%) GDPR
2 1 (25.00%) QA
Vendors
1 4 (100.00%) Google
2 1 (25.00%) Adobe
2 1 (25.00%) Hotjar
2 1 (25.00%) Optimizely